Flavor Capsule Cigarettes in Six Countries: Availability by Brand, Variant, and Flavor
Flavor Capsule Cigarettes in Six Countries: Availability by Brand, Variant, and Flavor Jennifer Brown, MPH; Joanna Cohen, PhD; Katherine Clegg Smith, PhD Acknowledgements Institute for Global Tobacco Control, Tobacco Pack Surveillance System (TPackSS) team Aliança de Controle do Tabagismo, Brazil (ACT Brazil) Tobacco Control Support Center GoodThinking Research, Inc. Dr. William Kittredge, Cervelet Consulting LLC President Milestones Company, Ltd ©©2017, 2014, Johns Hopkins University. All rights reserved. Flavor capsule cigarettes • Introduced in Japan in 2007 • Market share is growing rapidly; increasing menthol market share • Associated with misperceptions of harm and appeal to youth ©©2017, 2014, Johns Hopkins University. All rights reserved. Gaps in knowledge • How are they being marketed? • Consumer perceptions? • Trends by brand, variants, and flavor ©©2017, 2014, Johns Hopkins University. All rights reserved. Tobacco Pack Surveillance System (TPackSS) 3 cities 36 neighborhoods 1- 4 retailers/ neighborhood ©©2017, 2014, Johns Hopkins University. All rights reserved. Flavor capsule variants in six countries 2013 n=1,085 2015/2016 n=1,216 Flavor capsule Cigarette pack indicates that the user is able to change the stick cigarette flavor AND/OR the cigarette stick indicates it can be crushed or “turned on” Flavor capsule variant Cigarette packs that are identical in brand name and sub-brand (FCV) name and graphic design elements (irrespective of type of pack and cellophane wrapping) ©©2017, 2014, Johns Hopkins University. All rights reserved. Growth in number of flavor capsule variants on the market 40 34 35 2013 2015/2016 30 25 20 18 16 15 10 8 9 4 4 5 2 3 3 2 3 0 1 0 ©©2017, 2014, Johns Hopkins University.
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