DOCSLIB.ORG

Master Thesis

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Master Thesis UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTER THESIS Michael Leonard MASTER THESIS THE CHALLENGES OF IDENTIFYING AND PROFILING GAY TOURIST SEGMENTS: AN EXPLORATORY RESEARCH July 31st, 2013 Michael Leonard AUTHORSHIP STATEMENT The undersigned, Michael Leonard, a student at the University of Ljubljana, Faculty of Economics, (hereafter: FELU), declare that I am the author of the master’s thesis entitled “The Challenges of Identifying and Profiling Gay Tourist Segments: An Exploratory Research”, written under supervision of professor Irena Ograjensek. In accordance with the Copyright and Related Rights Act (Official Gazette of the Republic of Slovenia, Nr. 21/1995 with changes and amendments) I allow the text of my master’s thesis to be published on the FELU website. I further declare the text of my master’s thesis to be based on the results of my own research; the text of my master’s thesis to be language-edited and technically in adherence with the FELU’s Technical Guidelines for Written Works which means that I o cited and / or quoted works and opinions of other authors in my master’s thesis in accordance with the FELU’s Technical Guidelines for Written Works and o obtained (and referred to in my master’s thesis) all the necessary permits to use the works of other authors which are entirely (in written or graphical form) used in my text; to be aware of the fact that plagiarism (in written or graphical form) is a criminal offence and can be prosecuted in accordance with the Copyright and Related Rights Act (Official Gazette of the Republic of Slovenia, Nr. 21/1995 with changes and amendments); to be aware of the consequences a proven plagiarism charge based on the submitted master’s thesis could have for my status at the FELU in accordance with the relevant FELU Rules on Master’s Thesis. July 31st, 2013 Author’s signature: (July 31st, 2013), TABLE OF CONTENTS LIST OF TABLES AND FIGURES .........................................................................iii ABBREVIATIONS .................................................................................................... iv INTRODUCTION ....................................................................................................... 1 1 BACKGROUND INFORMATION ........................................................................ 2 2 CRITICAL LITERATURE REVIEW ................................................................... 3 2.1 Gay Consumer Behavior Theory ....................................................................................... 3 2.1.1 Definitions: Homosexuality and Identity ....................................................................... 3 2.1.2 Gay Population as a Target Consumer Group ............................................................... 4 2.1.3 Framework for Gay Market Characteristics ................................................................... 6 2.1.4 The Gay Travel Industry ................................................................................................ 8 2.2 Gay Travel Motivations ....................................................................................................... 9 2.2.1 Push/Pull Factors ............................................................................................................ 9 2.2.2 Sex Tourism ................................................................................................................ 10 2.2.3 Destination Choice Model ......................................................................................... 10 2.2.4 Risk Avoidance .......................................................................................................... 12 2.2.4.1 Risk Assessment – Organic Imagery ............................................................................... 13 2.2.4.2 Risk Assessment – Induced Imagery ............................................................................... 13 2.3 Market Segmentation ...................................................................................................... 15 2.3.1 Defining Segmentation Basis .................................................................................... 16 2.3.2 Segmentation Methodology ....................................................................................... 18 2.4 Gay Market Segments ..................................................................................................... 18 2.4.1 Perspectives on Motivations and Segments in the Gay Travel Market ................... 18 2.5 Sampling the Gay Population ......................................................................................... 21 2.5.1 Definition of Hidden Population ............................................................................... 22 2.5.2 Fundamental Challenges of Sampling a Hidden Population .................................... 22 2.5.3 Non-probability Sampling for Hidden Populations .................................................. 23 2.5.4 Sampling Techniques of Hidden Populations ........................................................... 24 3 METHODOLOGY ................................................................................................ 26 4 PHASE 1 – QUALITATIVE RESEARCH ......................................................... 26 4.1 Phase 1: Methodology – Qualitative Research ............................................................ 26 4.2 Phase 1: Qualitative Data Analysis ................................................................................ 27 4.2.1 Push Motivation Variables ......................................................................................... 28 4.2.2 Substantive Variables ................................................................................................. 32 5 PHASE 2 – QUANTITATIVE RESEARCH ....................................................... 33 5.1 Phase 2: Methodology – Quantitative Research .......................................................... 33 5.1.1 Survey Creation .......................................................................................................... 33 5.1.2 Descriptive Statistics .................................................................................................. 34 5.1.3 Factor Analysis ........................................................................................................... 35 5.2 Phase 2: Quantitative Data Analysis ............................................................................. 36 i 5.2.1 Analysis of Respondents ............................................................................................ 36 5.2.2 Descriptive Statistics .................................................................................................. 36 5.2.2.1 Age .................................................................................................................................... 37 5.2.2.2 Permanent Residency and Current Residency ................................................................. 38 5.2.2.3 Settlement .......................................................................................................................... 39 5.2.2.4 Education .......................................................................................................................... 40 5.2.2.5 Employment ...................................................................................................................... 40 5.2.2.6 Household Information ..................................................................................................... 42 5.2.2.7 Income Level ..................................................................................................................... 43 5.2.2.8 Sexuality ............................................................................................................................ 44 5.2.2.9 Travel Frequency .............................................................................................................. 45 5.2.2.10 Push Motivation Variables ............................................................................................. 46 5.2.2.11 Substantive Travel Variables .......................................................................................... 47 5.2.3 Factor Analysis of Push Motivation Variables ......................................................... 48 6 AGGREGATE RESULTS– PHASE 1 AND PHASE 2 ...................................... 54 6.1 Demographic Results ....................................................................................................... 54 6.2 Psychographic Variables ................................................................................................. 55 CONCLUSION AND FUTURE RESEARCH ....................................................... 56 LIST OF REFERENCES ......................................................................................... 59 APPENDICES ii LIST OF TABLES AND FIGURES Table 1. Classification of Segmentation Bases. Table 2. Significant Motivation Variables after Qualitative Analysis Table 3. Significant Substantive Variables after Qualitative Analysis Table 4. Descriptive Statistics for Age Table 5. Average Yearly Household Income Level with Corresponding Currencies Table 6. Descriptive Statistics for Average Trips per Year Table 7. Pattern Matrix of Factor Analysis (after oblique rotation) Table 8. Factor Correlation Matrix of Adjusted Factor Analysis Table 9. Summary of Factors with Underlying Theme Figure 1. Framework for Identifying Market Characteristics
Load more

Recommended publications
  • Montréal's Gay Village
    Produced By: Montréal’s Gay Village Welcoming and Increasing LGBT Visitors March, 2016 Welcoming LGBT Travelers 2016 ÉTUDE SUR LE VILLAGE GAI DE MONTRÉAL Partenariat entre la SDC du Village, la Ville de Montréal et le gouvernement du Québec › La Société de développement commercial du Village et ses fiers partenaires financiers, que sont la Ville de Montréal et le gouvernement du Québec, sont heureux de présenter cette étude réalisée par la firme Community Marketing & Insights. › Ce rapport présente les résultats d’un sondage réalisé auprès de la communauté LGBT du nord‐est des États‐ Unis (Maine, Vermont, New Hampshire, État de New York, Massachusetts, Rhode Island, Connecticut, Pennsylvanie, New Jersey, Delaware, Maryland, Virginie, Ohio, Michigan, Illinois), du Canada (Ontario et Colombie‐Britannique) et de l’Europe francophone (France, Belgique, Suisse). Il dresse un portrait des intérêts des touristes LGBT et de leurs appréciations et perceptions du Village gai de Montréal. › La première section fait ressortir certaines constatations clés alors que la suite présente les données recueillies et offre une analyse plus en détail. Entre autres, l’appréciation des touristes qui ont visité Montréal et la perception de ceux qui n’en n’ont pas eu l’occasion. › L’objectif de ce sondage est de mieux outiller la SDC du Village dans ses démarches de promotion auprès des touristes LGBT. 2 Welcoming LGBT Travelers 2016 ABOUT CMI OVER 20 YEARS OF LGBT INSIGHTS › Community Marketing & Insights (CMI) has been conducting LGBT consumer research for over 20 years. Our practice includes online surveys, in‐depth interviews, intercepts, focus groups (on‐site and online), and advisory boards in North America and Europe.
    [Show full text]
  • “How Is a Gay Traveller Different to Any Other Traveller?”
    LGBT TOURISM The $180-billion dollar question “How is a gay traveller different to any other traveller?” The global potential value of the lesbian, gay, bisexual and transgender (LGBT) leisure travel market is set to reach a record USD$181 billion in 2013. CEO and founder of Out Now, Ian Johnson, shares some of the findings of the world’s biggest global research initiative into LGBT markets. ut Now is conducting the part of the reachable LGBT market. As well expected to outperform the general market as world’s biggest global as a growing accessibility for LGBT markets a result of both supply and demand factors. research initiative into LGBT globally, another key reason for this trend As more LGBT people feel comfortable markets. LGBT2020, which is an increasing willingness among LGBT self-identifying as LGBT they become both O measures consumer spend, people themselves to ‘come out’ and join this more visible to – and reachable by – tourism purchasing habits and brand reachable LGBT market. Increasing access to marketers. Additionally, the immense growth About ICTP preferences across 22 countries, is the world’s LGBT consumers through defined channels to in travel companies targeting the segment largest LGBT research study ever undertaken. market is also driving growth. As more people has meant it is no longer a difficult decision Each year, as part of the ongoing research around the world find they enjoy general for organisations to decide to target LGBT project, Out Now measures the value of the community support, this increasing above- people. The market has more double-income global LGBT tourism industry, which hit a average rate is likely to continue.
    [Show full text]
  • Spanish Tourist Office News Update – November 2012
    SPANISH TOURIST OFFICE NEWS UPDATE – NOVEMBER 2012 TOURISM STATISTICS Spain welcomes increase in UK visitors From January until the end of September 2012, Spain welcomed in excess of 11 million UK tourist arrivals, a 1.1% year on year increase which highlights that Spain is still considered to be one of the most important destinations for Brits. The UK continues to be Spain’s most important tourism market, capturing almost a quarter of all international arrivals from January to September at 23.9%. In September alone, more than 1, 6 million tourists travelled to Spain from the UK, representing a 0.6% yearly increase. Mirroring the cumulative results, UK tourist arrivals in September 2012 represented just over a quarter of all arrivals at 26.3%, followed by Germany (18.7%) and France (13.2%). The international tourist expenditure in September 2012 also registered an increase of 13.4% year on year accounting for over six million euros, in line with the tourist board objectives. UK visitors were the chief contributors to this tourist spend at 23.2% followed by Germany at 19% and France at 8%. The UK alone spent 1.4 million Euros in September 2012, which mainly benefited the Balearic Islands and Cataluña. HOTEL UPDATE New Meliá hotel in Mallorca New Meliá property ‘El Beach House’ opened this summer replacing the former Mallorca Beach in the popular tourist spot of Magaluf. The new hotel marks the first phase of the ambitious Calviá Beach Resort project, a luxury complex which is aimed at generating the gradual renovation and repositioning of Magaluf.
    [Show full text]
  • Being Lgbt in Asia: Thailand Country Report
    BEING LGBT IN ASIA: THAILAND COUNTRY REPORT A Participatory Review and Analysis of the Legal and Social Environment for Lesbian, Gay, Bisexual and Transgender (LGBT) Persons and Civil Society United Nations Development Programme UNDP Asia-Paci! c Regional Centre United Nations Service Building, 3rd Floor Rajdamnern Nok Avenue, Bangkok 10200, Thailand Email: [email protected] Tel: +66 (0)2 304-9100 Fax: +66 (0)2 280-2700 Web: http://asia-paci! c.undp.org/ September 2014 Proposed citation: UNDP, USAID (2014). Being LGBT in Asia: Thailand Country Report. Bangkok. This report was technically reviewed by UNDP and USAID as part of the ‘Being LGBT in Asia’ initiative. It is based on the observations of the author(s) of report on the Thailand National LGBT Community Dialogue held in Bangkok in March 2013, conversations with participants and a desk review of published literature. The views and opinions in this report do not necessarily re!ect o"cial policy positions of the United Nations Development Programme or the United States Agency for International Development. UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in more than 170 countries and territories, we o#er global perspective and local insight to help empower lives and build resilient nations. Copyright © UNDP 2014 United Nations Development Programme UNDP Asia-Paci$c Regional Centre United Nations Service Building, 3rd Floor Rajdamnern Nok Avenue, Bangkok 10200, Thailand Email: [email protected] Tel: +66 (0)2 304-9100 Fax: +66 (0)2 280-2700 Web: http://asia-paci$c.undp.org/ Design: Sa$r Soeparna/Ian Mungall/UNDP.
    [Show full text]
  • LGBT Tourism & Hospitality
    CMI’s 21st Annual Survey on LGBT Tourism & Hospitality U.S. Overview Report December 2016 Sponsored by: In partnership with: En#re contents © Community Marke#ng, Inc. Reproduc#on or distribu#on by permission only. CMI’s 21st Annual LGBT Tourism & Hospitality Survey USA Overview Report I 2016 ABOUT US 25 YEARS OF LGBT INSIGHTS › Community Marke#ng & Insights (CMI) has been conduc#ng LGBT consumer research for 25 years. Our prac#ce includes online surveys, telephone interviews, intercepts, focus groups (on-site and online), and advisory boards in North America and Europe. Industry leaders around the world depend on CMI’s research and analysis as a basis for feasibility evaluaons, posi#oning, economic impact, creave tes#ng, informed forecas#ng, measurable marke#ng planning and assessment of return on investment. › Key findings have been published in the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, Wall Street Journal, Forbes, USA Today, Chicago Tribune, Miami Herald, CBS News, CNN, NPR, Associated Press, eMarketer, Mashable and many other internaonal, naonal and regional media. › CMI’s research clients include leaders from a wide range of industries. In the past few years, studies have been produced for these and many other clients: Argen#na Tourism Office, VISIT FLORIDA, Greater Fort Lauderdale CVB, Visit Orlando, Hawaii Tourism Authority, Las Vegas CVA, Visit Philadelphia, Travel Portland, NYC & Company, Empire State Development Corp., Choose Chicago, Visit Dallas, Visit Houston, Tourism Toronto, Starwood, Hya, Aqua-Aston Hotels, Hawaiian Air Lines, Pruden#al, Wells Fargo, Aetna, Target Brands, Hallmark, iHeartMedia, DirecTV, Viacom, Johnson & Johnson, WNBA, American Cancer Society, Planned Parenthood, Kaiser Family Foundaon, U.
    [Show full text]
  • La IGLTA ( International Gay & Lesbian Travel Association
    La IGLTA ( International Gay & Lesbian Travel Association ) anuncia oficialmente a Juan Juliá como nuevo Presidente de su Comité Directivo Juan Juliá, Presidente y fundador de Axel Hotels, se convierte en el primer empresario español en la historia de IGLTA encargado de liderar la asociación turística LGBT más reconocida del mundo Juan Juliá, propietario de Axel Hotels, ha sido nombrado oficialmente nuevo Presidente del Comité Directivo de IGLTA, la Asociación Internacional de Turismo LGBT más reconocida a nivel mundial, durante la reciente edición de su Convención Anual en Ciudad del Cabo, Sudáfrica. Juan Juliá se ha convertido así en el primer empresario europeo elegido para liderar IGLTA desde el 2006, siendo además el primer miembro Español en albergar este cargo dentro de la asociación, la cual cuenta ya con 33 años en el mercado. Juan Juliá se encargará de liderar, de ahora en adelante, a un Comité Directivo formado por 13 miembros entre los cuales se encuentran diferentes profesionales y altos cargos del sector turístico internacional: Jody Cole, fundadora de Wild Rainbow African Safaris; Norma Dean, Directora de Ventas en Delta Air Lines; Rika Jean- Francois, delegada de RSC en ITB Berlin; Shiho Ikeuchi, Directora de Marketing en Hotel Granvia Kyoto; Tom Jenkins, Director Ejecutivo en European Tour Operators Association (ETOA); Michael McDowell, Vicepresidente en Arts & Culture, Turismo de Los Angeles; Dan Melesurgo, Vicepresidente de Strategic Partnerships en American Society of Association Executives; Jon Munoz, Director de Global Diversity &Inclusion en Hilton Worldwide, entre otros. Richard Gray, Director General de Greater Fort Lauderdale Convention & Visitors Bureau, ha sido elegido Vicepresidente del Board of Directors.
    [Show full text]
  • Pink Pillow – New Network of Hotels in Berlin
    pink pillow – New Network of Hotels in Berlin Berlin, 4 March 2013 | The ITB will be the official launch of the pink pillow Berlin Collection. This new initiative from visitBerlin and the Berlin hotel industry invites hotels to come out as especially welcoming to gay and lesbian visitors to Germany's capital. The pink pillow Berlin Collection provides further evidence that Berlin is a tolerant and open metropolis and one of the world's leading gay travel destinations. That´s why visitBerlin and the Berlin hotel industry wanted to strengthen the city's reputation as an attractive destination for gay, lesbian, bisexual and transgender (LGBT) persons. The pink pillow Berlin Collection for the first time sets standards to be identified as especially welcoming. Each participating hotel of the pink pillow Berlin Collection stands for the right that everyone can be the way he wants to be and that every guest should feel safe and welcome. This unique project makes Berlin the first city in the world with a long-term LGBT tourism programme. Burkhard Kieker, CEO of visitBerlin, remarks: "In Berlin, tolerance is practised and all people are free to be themselves. The city has now created something new for the gay and lesbian travel market and has established a unique hotel network." Kicking off with 23 hotels in the pink pillow Berlin Collection The 23 hotels who have joined the pink pillow Berlin Collection at its launch include the nhow Berlin, the Grand Hotel Esplanade Berlin, the Novotel Berlin Am Tiergarten, the Radisson Blu Hotel Berlin, and The Westin Grand Berlin.
    [Show full text]
  • Searching for LGBTQ+ Materials in the Library?
    Searching for LGBTQ+ materials in the library? The largest collection is available at: Yorkville Branch 22 Yorkville Ave. Toronto, ON M4W 1L4 www.torontopubliclibrary.ca 416-393-7660 In the catalogue: To find the full range of LGBTQ+ non-fiction, click in the Search box 2018 and type keywords or phrases such as: lesbian or lesbians; lesbian activists; lesbian mothers, etc.; gay or gays; gay athletes; gay fathers, etc.; LGBTQ+ BOOKS & eBOOKS * or bisexuality or transgender or intersex or genderqueer or two-spirit or queer or homosexuality or LGBT, etc. Remember, you can limit your search to a particular branch, format, language, or age level using the Advanced Search. To find newer LGBTQ+ fiction, type the words: “lesbian fiction” or “gay men fiction” or “bisexual fiction” or “transgender fiction”, etc. in the Search box * just some of the hot new LGBTQ+ fiction and non-fiction titles added to Toronto Public Library collections in the last year LESBIANS – FICTION Katz, Judith / Running fiercely toward a high thin sound Guaracino, Jeff + Ed Salvato / Handbook of LGBT tourism and hospitality: a Tea, Michelle / Modern tarot: connecting with your higher self through the Klages, Ellen / Wicked wonders + eBook guide for business practice wisdom of the cards + eBook Klonaris, Helen / If I had the wings: short stories Abbott, Erica / Taken in Hagger-Holt, Sarah / Pride and joy: a guide for lesbian, gay, bisexual and trans Tea, Michelle, ed. / Without a net: the female experience of growing up Kushner, Ellen / Tremontaine Alexander, Mardi + Laurie Eichler / To be determined parents working class, revised ed. LaFavor, Carole / Evil dead center: a mystery Angot, Christine / Incest Halperin, David M.
    [Show full text]
  • Today's LGBT Household
    Today’s LGBT Household: Modern Family meets the New Normal Two Mommies, PFLAG Parents and... Fido Makes a Family Thomas Roth & David Paisley Community Markeng & Insights About us: • San Francisco-based global company, LGBT Owned/Operated, founded in 1992, serves clients throughout the USA, Canada, Europe, Asia and Australia. • 20+ years of consumer research, strategic consulng, markeng planning, communicaons, and training services • Conducted the research and provided strategic consulng for leading brands, including MetLife, Wells Fargo Bank, Prudenal Financial, ABSOLUT Vodka, MillerCoors Brewing Co., Gallo Wineries, Hya Hotels, Starwood Hotels, Canadian Tourism Commission, Japanese Naonal Tourism Organizaon, Stockholm Tourist Board, Travelocity , Target Brands, American Cancer Society, the U.S. Government (Census Bureau and HUD) and many more… Research, development, communicaons and markeng strategies. Proudly serving industry leaders since 1992 Some of CMI’s LGBT Tourism Research, Educaon & Markeng Clients Research, development, communicaons and markeng strategies. Proudly serving industry leaders since 1992 Beyond Tourism: LGBT Research & Consulng for... CMI’s 6th Annual LGBT Community Survey® is one of the most comprehensive studies available focusing on LGBT consumers. Who Did We Talk To? How Did We Talk To Them? • 15 minute online survey conducted in • Over 45,000 total respondents represenng May -June 2012 LGBTs in 148 countries • Our survey was made available through an • This report focuses on U.S. data for more email invitaon to survey panelists, as well than 10,000 self-idenfied gay men and as on the websites, email lists and social 2,000 lesbian women media of our 200+ partners • Respondents were recruited from CMI’s • Importantly, our sample reflects the proprietary research panel and 150 LGBT readership/membership of this broad range media outlets and partner organizaons of LGBT focused media outlets , organizaons and events.
    [Show full text]
  • Axelbeach Miami-South Beach
    AXEL HOTELS: A DREAM TURNED INTO A VERY SUCCESSFUL REALITY Axel Hotels is the first hotel chain in the world created for the LGBTI community, following a ‘hetero-friendly’ philosophy, where everyone is welcome to visit, stay and enjoy. Spaces at Axel Hotels are designed and developed by and for the gay public, whilst open to everyone. 1 AXEL HOTELS EVERYTHING STARTED AS A DREAM… Juan Juliá, Founder and President of Axel Hotels, dreamed for years of opening a hotel for the LGBTI community, but open to everyone. Hotels with great design, cosmopolitan and liberal places, where diversity and respect are greatly valued. Therefore, it was not a coincidence that the first ever Axel Hotel was located in Barcelona, one of the pioneer gay-friendly cities in the world. Following this example, all Axel Hotels have been carefully located in destinations with a strong presence of LGBTI community. The construction of the Axel Hotel Barcelona, which opened its doors in 2003, was just the beginning of a dream that is now in a global expansion. 2 COSMOPOLITAN HETEROFRIENDLY INTEGRATION DIVERSITY THE AXEL PHILOSOPHY BRAND VALUE AN INNOVATING CONCEPT Free and tolerant spaces where anyone is welcomed, respected RESPECT and valued without any prejudice. Hotels conceived, developed and designed for and by gay people, but open to everyone. HETEROFRIENDLY PHILOSOPHY 3 EXPERIENTIAL MEETING POINT INNOVATION HETEROFRIENDLY THE AXEL PHILOSOPHY BRAND VALUE AN INNOVATING CONCEPT: QUALITY OF SERVICE COSMOPOLITAN WHAT MAKES US DIFFERENT ATMOSPHERE More than a hotel, we offer our guests a global experience: many opportunities for leisure, a global lifestyle and a meeting point taking care of the smallest details, to make stays an unforgettable experience.
    [Show full text]
  • The Ritual of Ideological Interpellation in LGBT Tourism and the Impossibility of the Desire That Moves*
    Papers The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves* O ritual da interpelação ideológica no Turismo LGBT e a impossibilidade do desejo que se desloca El ritual de la interpelación ideológica en el Turismo LGBT y la imposibilidad del deseo que se desplaza Maicon Gularte Moreira1; Luciene Jung de Campos¹ 1University of Caxias do Sul, (UCS), Rio Grande do Sul, Brazil. Keywords: Abstract Tourism; In Tourism, the existing academic literature on LGBT tourism segment have validated market Discourse Analysis; practices and presented, exclusively, as justification for this type of segmentation, the defi- LGBT; nition of an economic profile of these subjects. In this paper, we aim to problematize the Ideology; LGBT Tourism segment based on the analysis of the mechanisms of interpellation of the Desire. LGBT subject as an LGBT tourist. It questions the way tourism products are promoted to LGBT people, often alluding to sex. However, it does not shy away from recognizing the search for sexual pleasure through tourist movements, but only proposes to expose the mechanisms of control of the desire of LGBT subjects through their interpellation as LGBT tourists. To do this, it takes the promotional brochure of the campaign "¡Trae tus Colores!" as the materiality from which four discursive sequences are taken to compose the analysis corpus. This campaign, supported by the Brazilian Tourism Institute (EMBRATUR), promoted Brazil as an LGBT tourist destination in December 2014 in the cities of Madrid and Valencia, Spain. The analysis of the promotional brochure is based on the theoretical and methodo- logical assumptions of the French Discourse Analysis theorized by Michel Pêcheux, who ar- ticulates concepts from three theoretical fields: Psychoanalysis, Historical Materialism, and Linguistics.
    [Show full text]
  • UNWTO Global Report on LGBT Tourism Enriching the Content in This Publication
    Second Global Report on LGBT Tourism Affiliate Members Report: Volume fifteen International Gay & Lesbian Travel Association Second Global Report on LGBT Tourism UNWTO Editorial team AM Reports Management: Yolanda Perdomo, Director of the Affiliate Members Programme Editorial Team: Addaia Arizmendi, Aditya Amaranggana, Alisa Barton, Beatriz Cano, Carmen Torregrosa, Malak Zungi and Elin Drysen (UNWTO Affiliate Members Programme) Author: Peter Jordan (on behalf of the IGLTA Foundation) UNWTO would like to sincerely thank the International Gay & Lesbian Travel Association (IGLTA) for this joint publication. Copyright © World Tourism Organization, 2017 Cover photo: Copyright © Daryabriz | Dreamstime.com Affiliate Members Report, Volume fifteen – Second Global Report on LGBT Tourism ISBN (printed version): 978-92-844-1860-2 ISBN (electronic version): 978-92-844-1861-9 Published and printed by the World Tourism Organization (UNWTO), Madrid, Spain. First printing: May 2017 All rights reserved. Printed in Spain. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. This document has been prepared for the World Tourism Organization (UNWTO), however it reflects the views only of its authors, and UNWTO cannot be held responsible for any use which may be made of the information contained therein. World Tourism Organization Tel.: (+34) 915 678 100 Calle Capitán Haya, 42 Fax: (+34) 915 713 733 28020 Madrid Website: www.unwto.org Spain E-mail: [email protected] Citation: World Tourism Organization (2017), Affiliate Members Global Reports, Volume fifteen – Second Global Report on LGBT Tourism, UNWTO, Madrid.
    [Show full text]