International Scientific Journal Architecture and Engineering http://architecture.scientific-journal.com The Emergence of Architectural Animation What Architectural Animation Brought to the Fore and Pushed to the Background Maha Zeini Al-Saati, David Botta, and Robert Woodbury School of Interactive Arts and Technology Simon Fraser University BC, Canada
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[email protected] Abstract— We present the emergence of architectural animation Enhancement: Speeds up the production of realistic images, from the point of view of Marshall McLuhan’s media effects— and eases broadcast of the images. The digital modeling what is suppressed, enhanced, and revived, and what takes on component of 3D computer graphics speeds up the design different meaning. process by enabling drawings to be easily revised. Keywords-Architectural animation, Marshall McLuhan, Tetrad Obsolescence: Suppresses technical pen-and-paper of Media Effects. perspectives, sequential sketches, architectural scale models, architectural endoscopy, stop-motion animation, and the I. INTRODUCTION humanized touch. By the late 1980s, 3D computer graphics facilitated the Retrieval: sculpting, chalk-boarding, connecting-the-dots, emergence architectural animation. Soon, architectural CAD theatrical staging, and narrative space once again relevant. tools included modules for 3D modeling and rendering (using Reversal: Difficult to learn 3D animation and CAD lights, colors, textures, and camera positions to make images). interfaces together with rapidly evolving technology in a Animation tools could import standard architectural file technophile culture flips the designer from being one who is in formats. Prior animation techniques were ostensibly not control to one who is controlled by the technology. Convincing applicable to architectural animation, and therefore the kinds of realism becomes a vehicle for telling lies [1].