Business Plan
Total Page:16
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Table of Contents 1. Executive Summary ......................................................................................................................................................... 4 1.1. The Business .............................................................................................................................................................. 4 1.2 The Challenge ............................................................................................................................................................ 4 1.3. The Solution .............................................................................................................................................................. 4 1.4. The Benefits ............................................................................................................................................................... 4 1.5. The Investment ......................................................................................................................................................... 4 2. Introduction ....................................................................................................................................................................... 5 2.1. This Document ......................................................................................................................................................... 5 2.2. Charge My Street ..................................................................................................................................................... 5 2.3. Background................................................................................................................................................................ 5 2.4 Track Record ............................................................................................................................................................... 6 2.5 Future Plans ................................................................................................................................................................ 6 3. The Business Model ........................................................................................................................................................ 7 3.1. The Challenge ........................................................................................................................................................... 7 3.2. The Need .................................................................................................................................................................... 7 4. Target Community ........................................................................................................................................................... 8 4.1. Community Demographic .................................................................................................................................... 8 4.2. Community Engagement Plan .......................................................................................................................... 10 5. The Society and its People ......................................................................................................................................... 10 5.1. Legal Structure........................................................................................................................................................ 10 5.2. Governance .............................................................................................................................................................. 10 5.3 Board & Team Competences ............................................................................................................................. 11 6. Charging Points .............................................................................................................................................................. 11 6.1. Locations ................................................................................................................................................................... 11 6.2. How it Works ........................................................................................................................................................... 12 7. Project Delivery ............................................................................................................................................................... 14 7.1. Marketing ................................................................................................................................................................. 14 7.2. Capital Costs............................................................................................................................................................ 16 7.3. Sources of Capital ................................................................................................................................................. 17 7.4. Share offer ................................................................................................................................................................ 17 7.5. Income ....................................................................................................................................................................... 18 7.6. Operating Costs ..................................................................................................................................................... 18 1 7.7. Comparison with other Operators .................................................................................................................. 19 7.8. Community Benefit ............................................................................................................................................... 19 ● EV Adoption ....................................................................................................................................................... 19 ● Premises within 5 minutes’ walk of a chargepoint .............................................................................. 20 7.9. Financial Projections ............................................................................................................................................. 20 7.9.1 Installations ............................................................................................................................................... 20 7.9.2 Income ........................................................................................................................................................ 20 7.9.3 Costs ............................................................................................................................................................ 21 7.9.4 Share Capital ............................................................................................................................................... 21 7.9.5 Profit and Loss Forecast ....................................................................................................................... 22 7.9.6 Balance Sheet Forecast ......................................................................................................................... 23 7.9.7 Cash Flow Forecast ................................................................................................................................. 24 7.10. Tax reliefs ................................................................................................................................................................ 24 7.11. Legal and Planning Constraints ..................................................................................................................... 24 7.12. Risks and Mitigation .......................................................................................................................................... 25 APPENDIX 1 – Director Biographies ............................................................................................................................ 26 APPENDIX 3 – Chargepoint Usage............................................................................................................................... 28 APPENDIX 4 – Contractual agreements ..................................................................................................................... 29 Electrical connection provider .................................................................................................................................. 29 Chargepoint Supplier ................................................................................................................................................... 29 Chargepoint Software Supplier ................................................................................................................................ 29 Chargepoint Installer .................................................................................................................................................... 29 Local Authority partners ............................................................................................................................................. 29 APPENDIX 5 – Marketing Plan ......................................................................................................................................