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ADE’18 and Dive a Bit Deeper Into How We Work with Our Brand Partners

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ADE’18 and Dive a Bit Deeper Into How We Work with Our Brand Partners AMSTERDAM DANCE EVENT ELECTRONIC MUSIC GATHERS HERE 16/17/18/19/20 OCTOBER We would like to take this opportunity to look back at ADE’18 and dive a bit deeper into how we work with our brand partners. MARTIN GARRIX | RAI AMSTERDAM The 23rd edition in 2018 attracted 400,000 electronic music professionals & enthousiasts from over 100 countries. INTO THE WOODS ADE WEEKENDER | NDSM WHARF Catching up with the latest musical trends through 2,500+ performing artists and 600+ speakers. KAMP SEEDORF | A’DAM TOREN Connecting and inspiring the electronic music industry. ADE BEATS | MELKWEG Covering all electronic genres and sub-genres. ADE LIVE | SUGAR FACTORY Showcasing electronic music culture across five days and nights through art, discussions, film, gear and sound. RED BULL CURATES | KLAPROOS Driven by and stimulating technological development and innovation. ADE CONFERENCE | DELAMAR Offering a unique opportunity to experience global electronic music culture in all its diversity. ADE SOUND LAB | BRAKKE GROND FACTS & FIGURES Visitors ADE 2018 Facebook likes Unique website visitors 400,000 560,000 2,500,000 Instagram followers MyADE members mail database Facebook & Instagram reach October 169,000 140,000 22,900,000 Twitter followers Nationalities Conference visitors 99,000 100+ 9,000 Artists Events Venues 2,500+ 1,000+ 200+ These are the facts & figures of ADE’s own channels, the total reach including involved artists, partners and visitors exceeds this number by millions. 808 State GB ACE1 JP Adam Beyer SE Adriatique CH Agar Agar FR Agents Of Time IT Agoria FR Âme DE Amelie Lens BE Amy Root NL AnD GB Andrew Weatherall GB Andy Moore GB Anetha FR Animistic Beliefs NL Anja Schneider DE Anna BR Annelie Antal NL Anthony Parasole US Arp Frique NL ATEQ DE Avalon Emerson US Awesome Tapes From Africa US Axel Boman SE Axwell /\ Ingrosso SE Bambounou FR Baris K TR Bassjackers NL Ben Klock DE Ben Sims GB Ben UFO GB Benny Rodrigues NL Bicep GB Blawan GB Bob Sinclar FR Bokoesam NL Bonobo GB Boo Williams US Boris Brejcha DE Broederliefde NL Bruxas NL Call Super GB Cari Lekebusch SE Carlos Valdes NL Carnage US Charlotte de Witte BE Chris Liebing DE CIFIKA KR Claptone DE Colin Benders NL Dâm-Funk US Dasha Rush RU Dave Clarke GB David Guetta FR Dax J GB D-Block & S-Te-Fan NL De Sluwe Vos NL Derrick May US Detroit Swindle NL Dimitri Vegas & Like Mike BE Dixon DE DJ Bone US Dj Boring AU DJ Koze DE DJ Nobu JP DJ Rush US DJ Stingray 313 US Dr. Rubinstein DE Dub FX AU Dubfire US DVS1 US Edward DE Eefje de Visser NL Efdemin DE Element BR Emily Jeanne BE Estroe NL Etapp Kyle UA Fatima Hajji ES Fedde Le Grand NL Feed Me GB Fernanda Martins BR Ferro NL FJAAK DE Floating Points GB Floorplan US Function US GAIA NL Gary Beck GB Gerd Janson DE GoldFish ZA GOOSE BE Gregor Salto NL Gui Boratto BR Guti KZ Haiku Hands AU Hardwell NL Headhunterz NL Helena Hauff DE Henrik Schwarz DE Hernan Cattaneo AR Honey Dijon US Hunee DE I Hate Models FR Idiotape KR I-F NL Inga Mauer RU James Zabiela GB Jameszoo Quartet NL Jamie Jones GB Jay Lumen HU Jayda G CA Jeff Mills US Jensen Interceptor AU Job Jobse NL John Talabot ES Jon Hopkins GB Joost van Bellen NL Joris Voorn NL Joseph Capriati IT Josylvio NL Juan Sanchez NL Julian Jordan NL Karenn GB Kenny Dope US Kevin Saunderson US Kiasmos IS KiNK BG Kobosil DE Kölsch DK KSHMR US Laurent Garnier FR Lena Willikens DE Leon Vynehall US Lil’ Kleine NL Liquid Soul CH Loco Dice DE Low Steppa GB Lucas & Steve NL Luciano CH Luke Slater GB Luuk van Dijk NL Lyzza NL Maceo Plex US Mall Grab AU Mano Le Tough IE Map.ache DE Marcel Dettmann DE Marco Bailey BE Markus Schulz DE Martin Garrix NL Mathew Jonson DE Matt Sassari FR Max Abysmal NL Max Cooper GB Maya Jane Coles GB Mehmet Aslan CH Memory Loss CA Metropole Orkest NL MEUTE DE Michael Mayer DE Mind Against IT Mirella Kroes NL Miss Kittin FR Modeselektor DE Modestep GB Molly FR Moody Mehran NL Motor City Drum Ensemble DE Mount Kimbie GB Moxie GB Mr. Wix NL Nakadia TH Neel IT Netsky BE Nicky Romero NL Nina Kraviz RU Noisia NL N'to FR OBJECT BLUE CN Oceanic NL Octave One US Oliver Heldens NL Optimo GB Or:la GB Orbital GB Orpheu The Wizard NL Pachanga Boys MX Pan-Pot DE Paquita Gordon IT Patrice Bäumel DE Paul Kalkbrenner DE Paul Oakenfold GB Paula Temple GB Pegboard Nerds NO Peggy Gou KR Phaeleh KR Pleasurekraft US Prins Thomas NO Project One NL Raiden KR Rebekah GB Rebolledo MX Recondite DE Red Axes IL Ricardo Villalobos CL Richie Hawtin CA Rinaly JP Rinaly JP Ritmo IL Robert Hood US ROD NL Rødhåd DE Roisin Murphy GB Roman Flügel DE Romare GB Ron Morelli US Saagara IN Sam Paganini IT San Holo NL Sandrien NL Sasha GB Seth Troxler US Sevn Alias NL Shanti Celeste CL Shifted GB Sigala GB Slam GB SNTS DE Soichi Terada JP Solomun BA SOPHIE GB Space Dimension Controller GB Speedy J NL Standerwick GB Stephan Bodzin DE Sterac aka Steve Rachmad NL Steven de Peven BE Stimming x Lambert DE Sunnery James & Ryan Marciano NL Surgeon GB Sven Väth DE Symbolic IL Tale Of Us IT The Advent PT The Mauskovic Dance Band NL Ticon SE Tiga CA Tijana T RS Tom Trago NL Truncate (AKA Audio Injection) US Tsepo NL Vaal IT Vladimir Ivkovic DE Volvox US VRIL DE W&W NL Waclaw Zimpel PL Wildstylez NL Woody'92 NL Yallah! Yallah! NL Yellow Claw NL Zip DE Ø [Phase] GB and many many more Selection of artists and speakers participating to the ADE’18 day and night program ADE x PARTNERS Why and how we work with brands The Amsterdam Dance Event (ADE) is a non-profit and independent foundation. Throughout the years the close collaboration with cultural funds, the city of Amsterdam and brand partners has enabled ADE to become the most respected conference and largest club festival for electronic music professionals and enthusiasts, while remaining true to its core values. ADE offers its brand partners knowledge and experience to build creative campaigns. To create real experiences and develop authentic and relevant content, distributed through media plans that put their brand in a global spotlight, connecting them with ADE’s core audience of tastemakers that live music. Some examples can be found on the following slides. We are specialized in connecting brands to music professionals and enthusiasts by building culturally relevant campaigns that drive your message. In 2018 we teamed up with Absolut, Ace & Tate, Adobe, Deezer, Instagram, Facebook, KLM, Pioneer DJ, Red Bull, SoundCloud, Uber and more great partners. Let’s take a closer look at how we work together with our partners. ADE x CANON ADE BLOGPOST | READ HERE Story Shooters ADE and Canon called on creatives to become part of the Story Shooters team, which captured all the highlights of the 2018 edition in fascinating detail. After a 30 day social campaign, over 500 submissions were sent in. The 25 best creatives were invited for a day full of DIY activities, in which they were encouraged to go to great lengths to express their vision. Eventually, six highly talented and progressive photographers and videographers convinced the jury to let them become part of the Story Shooters team. They headed home with an all access ADE press accreditation, a five night stay in Amsterdam and the latest Canon gear in their bags. During the event, all content came together in an attractive live feed on the ADE landing page which visually covered the largest electronic music event in the world. Watch the open call video here ADE x DESPERADOS ADE BLOGPOST | READ HERE Find Your Dancefloor Desperados and ADE teamed up to help the ADE crowd find their dance floor prior to and during the event. This message was spread and carried out through an extensive campaign, including a central campaign video which was plugged and seeded online and played in arthouse cinemas, an in-store retail promotional across The Netherlands, a treasure hunting ticketing activation in collaboration with ADE’s media partners, a (digital) out of home campaign and a live event to kick off ADE. During the event, daily videos with program highlights and tips were shared to help visitors get inspired during the day and find their perfect dance floor by night. Check our day and night program tips ADE x KLM ADE BLOGPOST | READ HERE Life on the road With international artists, speakers, delegates and music enthusiasts from around the globe, ADE depends on a reliable flight partner. For the fifth year in a row we teamed up with KLM Royal Dutch Airlines to facilitate the travel to Amsterdam from over 150 cities. Aside from a highly visible integration into an intelligent travel campaign, a booking widget on the ADE website and deluxe giveaways (including flights, hotels and tickets), we covered and shared unique and personal travel stories from global visitors about what moves them in order to reveal the diversity of this global community, ADE’s program and its visitors. Those stories were spread via IG stories, iFlyMagazine, Crack Magazine and our in-house created video series ‘Life on the Road’ in which we dived deeper in the life on the road as a musician, DJ, producer or music professional which can be pretty hectic.
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