'11I1IF.,,, 2 5 , AY 11,.-.;1.942- J

The Weekly

Radio has been called upon to fulfill a destiny that it has prepared for through years of peacetime service. American radio has taken on a vital job. With transmitters throughout the nation reach- ing to crowded cities and remotest farms -wherever there are people- Americans are informed ... on the instant ... of the victory effort. Radio, the free American way, in war as in peace, is doing its job well: A vital job of linking a determined nation in an united ef- fort. On the eve of the 20th annual con- vention of the National Association of Broadcasters, Station WLS salutes its fellow stations throughout the na- tion, proud of our affiliation with them in a common purpose - Victory, final and complete.

890 KILOCYCLES 50,000 WATT S

B L U E N E T W O R K

REPRESENTED BY V BuaamcEL).BCTLGt President JOHN BLAIR & COMPANY GLENN SNYDER CHICAGO Manager

AFFILIATED WITH KOY, PHOENIX, AND THE ARIZONA NETWORK -KOY PHOENIX *, KTUC TUCSON * KSUN BISBEE -LOWELL

I INDUSTRY LEADERS SURVEY THE WAR OUTLOOK FOP. í ;F9,Di ^v NAB CONVENTION ISSUE More than 100 types of tubes for use in Commercial Broadcasting, Point to Point Communication, Ultra High Frequency Transmission, Elec- tro Medical Apparatus, High Voltage Rectification and many Industrial Applications.

.,, --

No this is aWA R. -

"A TOTAL WAR! A war in which the fighting man DEPENDS upon radio for his information, his orders and his very life.

"And that odd -shaped bottle is an ultra -high frequency, high -power, air -cooled transmit- ting tube. Thousands of these, as well as other AMPEREX types, are in 'front line' service.

"Folks back home subordinate their civilian requirements to such military needs. It's an 'all - out' war calling for sacrifices from all of the people." AMPEREX ELECTRONIC PRODUCTS 79 WASHINGTON STREET BROOKLYN, NEW YORK Get 4113 in Hartford

There's no need to settle for one loaf in Effective Buying Income in 48 states. Hartford, when your appropriation can Write Wm. Malo, Commercial Manager, afford three! Get WDRC's bountiful com- for the facts and figures.

bination of coverage, programs and rate BASIC CUS HARTFORD -and do the big job called for in this important market. WDRC's Primary Area is Connecticut's 1st Market -more DRC CONNECTICUT'S PIONEER BROADCASTE than a million people with the highest

Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS. INC., 870 National Press Building, Washington, D. C. Entered s second class matter March 14, 1933. at the Post Office at Washington, D. C., under act of March 3, 1879. Praise from Pasadena BROADCASTI NG The Weekly %/Newsmagazine of Radio Broadcast Advertising

VOL. 22 NO. 19 MAY 11, 1942 CONTENTS 1,100 in Cleveland for War Convention 15 ASCAP To Announce Program Service 18 Tube Pool to Offset Shortage Considered 19 Educators Study Propaganda, List Awards 20 WPB Power Ration Affects Radio 21 Vinylite Uncertainty Disturbs Industry 23 House Probe Shows Need of Policy 24 Sales for you right here... Symposium of Key Industry Figures _ 26-32 RCA Prepared to Sell Blue, Sarnoff _ 34 Rush Analyzes FCC Monopoly Inquiry 36 When In Doubt, Ask Censor 46 ARKANSAS Wartime Directory of the Federal Government [Index, page 21] 48 -62 The Literature That Radio Produces 65 Census of Radio Homes: Montana, Idaho 76

Ten Years Ago This Month _ 86

TUAS New 50 kw. KXEL Starts June 15 102 NAB To Consider Foreign Tongues _ 112 Free & Peters Celebrates First Decade 122

Peabody Board States Position _ 123 V`YL Daytime Coverage Atlantic Coast Network Formed by Bulova _ 138 P7!n;a.RY and SECONDARY War Information Merger Studied _ 138 DEPARTMENTS You get both with: Agencies 96 Merchandising 89 Agency Appointments __ 94 Network Accounts 136 Behind the Mike 74 Personal Notes 73 Buyers of Time 119 Purely Programs 108 Classified Advertisements 137 Radio Advertisers 102 Control Room 104 Station Accounts 100 Editorials 72 Studio Notes 111 FCC Actions 136 We Pay Respects 73

Meet the Ladies . _ 98 Hix Cartoon _ 138

Subscription $5.00 a Year Canadian and Foreign, $6.00 Published every Monday, 53rd issue (Yearbook Nurnberg Published in February

50,000 watts - - clear channel

It's interesting to know that your Deep South programs over this 50,000 -watt, clear-channel station will be Get better results in the big farm heard and appreciated in the depths of the Canadian markets (without being soaked) by wilds and by long -distance fans everywhere. using KFAB. Farm listeners like KFAB. It's "their" station. You can But it's far more important to realize that through "clean up" on Monday or any other WWL you dominate New Orleans and a big slice of the day. You need KFAB for thoroughly bright, sparkling sales throughout prosperous Deep South. Nebraska and her neighboring states.

The greatest selling POWER in the South's greatest city DON SEARLE -Gen'I Mgr. Ed Petry & Co., Nat'l Rep. L I N C O L N CBS Affiliate-Nat'l. Representatives, The Katz Agency, Inc.

Page 4 May 11, 1942 BROADCASTING Broadcast Advertising . .. rni.gam =...... u.... 1111111 MID ..-.Kozammimmognme NEMINIIIMENIMMINIMmusgm 1u . .... 111..... III ESTATE .

..Y

BLACK DIRT AND BEETHOVEN

SHOULD you happen in Frank Jenkins' Enthusiastic and loyal, he and his family home anytime soon you'll probably be im- are the most consistent and avid radio list- pressed with a Louis XIV chair, a library eners of any single group in the United including the works of Shakespeare and States. They respond quicker and in great- a period cabinet modern radio. Frank, er numbers to advertisers' messages than lean and bronzed, will prove a delightful any other radio class (witness, for example, conversationalist, discussing with equal the 60,000 letters that poured into WSM ease, Socrates and Schopenhauer or black week after week in response to one farm dirt and Beethoven. show ... the "Grand Ole Opry.")

No, Frank Jones is no college professor, no This unswerving faith has played such an industrialist, or man of the arts. Frank is important part in the success of Radio that one of the six million farmers who have advertisers competing for their share of the been educated, entertained, and enriched farmers' $10,352,000,000.00 spendable in- through the speakers of their 9,470,900 radio come rarely ask: "What medium?" Rather sets. ... "What station?"

Yes, the old adage is true. A part of the great Fifth Es- "Radio has meant a lot to the tate, WSM, whose coverage farmer." But there is another is half urban and half rural, is side to the story. grateful to the American farmer for his zealous loyalty "The farmer has meant a lot to WSM and WSM advertised to Radio." products.

HARRY L. STONE, Gen'I. Mgr. NASHVILLE, TENNESSEE

OWNED AND OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY, INC. NATIONAL REPRESENTATIVES, EDWARD PETRY & CO., INC.

BROADCASTING Broadcast Advertising May 11, 1942 Page 5 /

Now CBS wins awards for icing. ton

-WE'RE used to getting scrolls and medals for our programs - that's our regular business. But here we are getting awards for promotion and publicity support we give our clients' programs! In Billboard's Annual Radio Exploitation Sur- vey, CBS was first among all networks - and CBS was first again in the Billboard Publicity Survey. What Billboard calls exploitation, however, we call program promotion -a carefully planned campaign to stimulate local interest in sponsored programs. It's part of the service that CBS sta- tions voluntarily give to clients - something not called for in contracts - just icing on the cake. All of which indicates that there's much more to our network than studios,"mikes" and antennae ... that our clients get much more than time.

Moreover, four individual Billboard awards were made to CBS stations: WEM, Boston, first place among regional stations for program exploitation; second place to KLZ, Denver.

KNX, Los Angeles, first place for outstanding exploita. tion idea of the year.

WBIG, Greensboro, N. C., first place for outstanding exploitation in the line of civil service.

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7 how to start an unvicious cycle Cf)

otniVOle

The path of the pioneer is fraught with peril but the reward for success is high. On December 1, 1941, WMCA began to broadcast hourly news bulletins from The New York Times. We felt it was a sound decision: The listener could easily remember the time (every hour on the hour), the news source was of the highest integrity and the station could be quickly located (first on your dial ). WMCA's pioneering has been richly repaid. Two separate surveys made in March 1942 by Crossley and Fact Finders reveal almost identical results: 351,360 different homes listen to New York Times news bulletins on WMCA every day. More people are listening to WMCA and more advertisers are spending more money because more listeners are buying more of their products. That's what we term an unvicious cycle and that's why WMCA, today, is the number one station for any New York spot schedule.

;America's leading independent station WMCA New York First on your dial.., now first for news

Western Representative: Virgil Reiter & Co., Chicago N, Who else could tell so DO SHOULD ,EVERYONE JOB BEttER' HIS THA,.r:; SAVINGS f0.STER S. EVER BOOR e- "BUS p¡APS NO BONDS. .,. //I\ ø'UE$O muchI -so fast?

EN NEEDS CKAGES ,tiHE NAVY GASOLINE- ,,,'. BETWEEN THE NOME "CARRY OERVE tRES OIL: t f \ A NG CC

America is depending on its Broadcasting System -and on even greater pride in its present job of producing vast quan- you men of radio who direct this tremendous power -to tities of communication equipment for the United Nations.

set the whole nation in motion, to inform, to cheer, to DISTRIBUTORS, In U. S. A.: Creybar Electric Co., New York, N. Y. lo Canada and Newfound- strengthen the will to win. land: Northern Electric Co., Ltd. In other countries: International Standard Electric Corporation. Western Electric has provided many of the facilities for accomplishing this important task. Western Electric takes Western electric * CLEAR CHANNEL * J BASIC BLUE NETWORK VieleAkt WA

The station is new ... the technical facilities are the finest. More important is the personality behind KXEL. He is an old and respected friend of the Iowa radio audience. With 50 K.W. clear channel, a potent voice carries your broadcast message to the

.,t.. heart of the world's No. 1 44 0,6 . 401101W agricultural area. It is a market with tremendous

purchasing power . . . rich ... active ... receptive.

JOSH HIGGINS

SAYS: BROADCASTINC CO. JOSH HIGGINS be back "1 am glad to with my neighbors a Joe DuMond, President to bring them happy to the pulse Insurance Building service tuned on of those families in and in cities Waterloo, Iowa farms radio area to whom this so much."

R E P R E S E N T E D B Y JOHN BLAIR & CO.

Page 10 May 11, 1942 BROADCASTING Broadcast _1d rertising ,,t,,

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COURSE ,-,'.._, `r,./

PHILADELPHIA 7Ite .5'itos# 7liat re 401

950 ON THE DIAL

Broadcast 4dvertisi g

May 11, 1942 Page i I Well over 2,500 musical selections in the Basic Library . . . Meets every musical program need without tiresome repetition of selections an endless procession of well-balanced programs ... basic kept new and fresh by ... c constant deletion of old and outmoded music.

Every selection is recorded by the definitely superior Ortha- 2,214444y' coustic method, which provides a frequency range of from 30 to 12,000 cycles, with the absolute mínimum of distortion ... the utmost in realism ... Discs made of the new wonder material, V- 257... unbelievable wearing qualities, amazingly low surface ... Superior quality is confirmed by the many FM stations now using Standard.

Standard Radio supplies far more selec- 5-Maoditiit Release tions each month than any other service ... over 100 every month, released twice each month to assure freshness ... In addition to adequate coverage of ASCAP music, Standard still supplies the largest monthly release of BMI and non-ASCAP music.

More valuable, more appre- 4-qiiia9 and 9frwie,ziot9 ciated under war conditions

then ever before is Standard's time -and -trouble- saving filing and indexing system .. . Today, when stations are on the air more hours per day, often with depleted staffs, program directors rely on Standard's simple yet complete filing system to help them

build programs and assemble discs with a minimum of time and effort . .. No other system offers as much information on selections, or in such available form.

01- The Standard Radio Program Library is famed for ( ` ( "the commercial touch" .the vast musical re- sources of the Library lend themselves easily to the creation of sparkling, spon-

soroble shows, and Standard's Continuity Service provides a wealth of ready - built shows (64 per week), which are complete to original opening and closing themes!

sPf IV ëtiG

r. NI grl frA;PAP"..* %iI,1021 .. S TAN BARB RADIO'S rpe-ke

\1111I111111111111///// _ A i Standard's impressive list of "big-names" is tops in transcriptions: Ray Noble and his Orchestra, Bob Crosby and his Dixieland 1 L. .:-.. ... JI\\\`°`. 6 r RILLI_ Band, Alvino Rey, Freddie Martin, Jack Teagarden, Duke Ellington, Ozzie Nelson, Abe

-' Dave Rose, Ted Fio Rito brightest in the firmament ',ii0ç1l!It#I . - Lyman, and -the stars popular music ' of VAqv1t1111Y :r.i _ ... and names equal brilliance in the Concert, Vocal, Novelty, Instrumental and Hillbilly fields.

i 111111111 1 1111 I1

That rarest of all radio attributes- Showman- 7-S, ship -characterizes all Standard Radio produc- tion ... the result of inspired selection of talent and its unique projection ... There is a touch of the different and unusual in Standard Radio ... a distinctive "something" that catches on with both sponsors and listening public.

AA Offered as a bonus to Standard Radio //// subscribers, Standard's SPOT -ADS are often

a worth -while source of increased income -especially significant in these times .. . These short, clever dramatized commercials are readily salable to leading classifications of local sponsors, and are being used with sensational success by hundreds of stations.

News stories, glossy photographs and news- paper mats on all outstanding Standard artists are supplied in kit form ... Twice each month fresh material is supplied on new artists or releases. 1()-2a4Fedl suhrhr:G444 In the last analysis the measure of the merit of any library service is its list of subscribers ... Standard Radio has more subscribers than any transcrip- tion library service: 278 stations in the United States, 10 in Canada, 8 in

Mexico, 3 in South America, 7 in Central America, 1 in Hawaii, and a few others like Singapore, Manila and Radio -Paris ... who will be back later! dt STATIE11110 on TL f or deckk e Conve in SUITE' ion 651 MAY11 1lni ruZf/nni 14 ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS STATIONS r

Altnitil B. Eouituo PRESIDENT, NBC, KANSAS CITY

1913. 1916 -Wireless amateur in school and col- lege; attained U. S. Radio Operator's License Commercial FirstClaes; built Stations 9WU and 9Y0; sold radio equipment by radio to amateurs and schools. One of the first, if not the first, to use radio as a walling medium. 1917.1919 -Organised radin training at Craceland College; enlisted in Signal Corps and taught radio moil after Armistice. 1920 - Founded Central Radio School and Central Radio Company. Sold first "factory -built" DeForest radiophone station in Mid -West. 1921 -1936 -Built WPE, now KMIIC, 16th Basic Station CBS; first affiliate to originate daily CoasttoCaast network pro- grams on CBS and telecast same locally. Active in industry again; 10 years Director or Officer of NAB. 1937- Founded Midland Radio & Television Schools now training 5,000 enlisted men yearly. 1942- Member: Executive Board, Communi- cations Advisory Board, l'oblio Rela- tions Advisory Board, Kansas City Civilian Defense -and very active President of KMBC.

EXCLUSIVE REPRESENTATIVES: WGR -WKBW BUFFALO WCKY CINCINNATI KDAL DULUTH WDAY FARGO WISH . INDIANAPOLIS WKZO. KALAMAZOO -GRAND RAPIDS KMBC KANSAS CITY WE don't know who coined the words individuality. Here at Free & Peters, we are WAVE . LOUISVILLE WTCN . MINNEAPOLIS -ST. PAUL "!station personality ", but we do know that constantly striving for a corporate "distinc- WINS ...... NEW YORK WMBD PEORIA

Arthur Church was about the first man in tion of person" that is a little bit different KSD ...... ST. LOUIS America to develop such a thing for his from that of any other outfit in this business WFBL SYRACUSE To begin with, was -station We want to station. it Arthur Church of radio representation. WHO DES MOINL.c who pioneered many of the industry's be known for the thorough, competent, WOC DAVENPORT -day ethical standards, by which the dependable and "heads -up" job we do. We KMA . . . . . SKtNANDOAH present ..SOUTHEAST... radio listener is now so universally assured want to be distinguished by the sincerity WCSC CHARLESTON and palatable and worthiness of our policies, our WIS COLUMBIA of clean entertainment. With trust- WPTF RALEIGI'I that philosophy, with the famous Arthur B. recommendations, and our people. WDBJ ROANOKE Church Programs, and a dozen other individ- .. SOUTHWEST... Merely Lo feel that way is, we believe, fairly KOB ALBUQUERQUE ual features, Arthur Church's KMBC has distinctive. And judging by the way our KOMA OKLAHOMA CITY originated more than 3000 network shows KTUL TULSA - business is increasing, you agencies and ..PACIFIC COAST.. has built a station personality that is unique advertisers recognize the distinction, too. KARM FtctSNG in America. KECA LOS ANGEsr` That's what gives us the biggest kick of all, KOIN.KALE . . . . PORTLAND "Personality", according to Webster, is that here in this group of pioneer radio- station KROW OAKLAND -SAN FRANCISCO KIRO . SEATTI. which constitutes distinction of person; representatives. and WRIGHT.SONOVOX. I..c.

FREE & PETEgS, INC. Pioneer Radio Station Representatives Since May, 1932

CHICAGO: ¡8o N. Michigan SAN FRANCISCO: tu. Sutter HOLLYWOOD: í512:1". Goal., rr ATLANTA: ;._ P..ln,rr lildg. Franklin 6373 Sutter 4353 Gladstone 3949 Main 5667

Page 14 May 11, 1942 BROADCASTING Broadcast Advertising TIING Broadcast Advertising

Vol. 22, No. 19 WASHINGTON, D. C., MAY 11, 1942 $5.00 A YEAR-15c A COPY 1,100 At Cleveland for War Convention 20th NAB Meeting of the trade association, has been Chairman Fly. Called by some a to Tackle Problems functioning. It will report to the buffer created largely at the in- Of Industry, new board of directors, which meets stigation of Chairman Fly, BVC Hear Federal Officials Thursday, after the 20th conven- officials have stated that it is an THE NATION's broadcasters and their satellite operators tion adjourns sine die Wednesday. interim organization which will 1,100 strong-have converged on Cleveland for the 20th annual- There will be a dozen new members serve only until NAB is revamped. convention of the NAB May 11 -14, to learn how to harden of the board -six elected at dis- Mr. Shepard would deny the net- themselves for operation on wartime rations and at the same trict meetings since the last con- works active membership as well time keep inviolate vention and six "directors -at- large" as the right to have any network a free, competitive system of broadcasting. to be elected at the convention itself officer or employe serve as a direc- The keynote, from the drop of President Neville Miller's on Wednesday. tor-at- large, of which there are gavel Monday morning, will be "Radio in Wartime ", with a six. Status of Networks Network managed and operated blue ribbon slate of governmental public relation chieftains stations, under his plan, would on hand to expound their ideas of peak war performance. It Chances are there will be a mini- have to take their chances in hav- will be something more than ordi- mum of agitation on the floor over ing one of their officials elected a nary speechmaking, however, be- NAB reorganization. The only director at district meetings. cause the military high command of Canada, who will be in civilian "politics" on the agenda deal with Complications developed, how - appreciates the potency of radio in dress. the controversy over election of the ever, when NBC President Niles a war economy and seeks further- Wearing brass and braid will be major networks to active member- Trammell 10 days ago [BROADCAST- ance of the effort to mobilize radio such military personages as Maj. ship, as opposed to a proposal that ING, May 4] opposed active mem- as a sort of fourth arm of the war Gen. A. D. Suries, director, Army they be given associate member- bership, but insisted that networks offensive. Bureau of Public Relations; Rear ships, with nominal dues, which be not discriminated against on Admiral A. J. Hepburn, director of Government Ghosts would sharply cut the NAB's bud- directorships -at -large or otherwise. Navy public relations; Maj. Gen. get of some $225,000. The board He lashed out at those who have Were the industry able to go F. G. Beaumont- Nesbitt, British itself, at its momentous meeting alleged "network domination" of all -out for war operation and for- Army staff; Brig. Gen. Lewis B. last March, voted that networks be the NAB. The Trammell and Shep- get the heartaches of crackdown Hershey, director of Selective Ser- given active membership and pay ard positions are not far apart. regulation, litigation, labor incur- vice; Capt. L. P. Lovette, office of dues on the same scale as individual CBS thus far has not made sions and other crusades and disa- Navy public relations; Lieut. Col. stations (i.e., on their income known any change in its position. greements that stem from Govern- Ed Kirby, former NAB public re- brackets, which would mean about Heretofore, it has insisted that net- ment and private organizations, lations director and now chief of $24,000 a year for NBC and CBS, works are entitled to full rights which evidently don't realize a war the Army radio branch. and about $9,000 for the BLUE, and privileges, including active is on, the convention agenda would To say that there is no contro- with MBS not figured since it isn't membership and board representa- be simple. But all these elements versy over the present direction of in the NAB). tion. The action taken by the board are present, plus the threatened the NAB under President Neville The directors proposed also that last March, sustained in general downward spiral of business and a Miller would be a misstatement. the networks be entitled to mem- the CBS position. William S. Paley, smattering of intra- industry dis- How potent this opposition will be, bership on the board on equal foot- CBS president, will be present in sension provoked in some measure and how much of it was incubated ing with any other qualified entity, Cleveland, heading his network's from Government quarters evi- by developments at the convention but that the executive committee delegation. dently operating on the "divide and a year ago, when FCC Chairman be abolished. Opposing this plan rule" philosophy. James Lawrence Fly came to grips is the proposed by -laws amend- The Industry's Future From the standpoint of industry with President Miller and Mark ment of John Shepard 3d, Yankee Precisely what the reorganiza- interest, there has never been a Ethridge, WHAS, Louisville, who Network president and chairman tion committee will propose, of fuller convention agenda. This is has performed as the industry's of the Broadcasters Victory Coun- course, is not known. Many con- reflected also in the fact that ad- drafted mentor since 1938, remains cil, a coalition of the various trade ventioneer eyes will be turned to- vance reservations, according to a conjecture. groups in broadcasting admittedly ward this committee, headed by eleventh -hour reports from C. E. A reorganization committee, des- created to serve on the Washington Don S. Elias, WWNC, Asheville, Arney Jr., NAB secretary- treasur- ignated last March by the NAB front because of expressed dissatis- who was drafted as a sort of indus- er, and John Patt, WGAR presi- board to look into "streamlining" faction of NAB's relations with try balance -wheel, for the answer. dent and chairman of the housing Other committee members are John committee, indicate a gross attend- J. Gillin Jr., WOW, Omaha; Ed- ance of about 100 more than the ward Klauber, CBS executive com- record -smashing total of 1,000 last SPECIAL 1FEATURES IN THIS ISSUE mittee chairman; Howard Lane, year. Voting delegates may reach KFBK, Sacramento; John Elmer, 450, another record. WCBM, Baltimore; Paul W. Mor- There will be many celebrities NAB CONVENTION FEATURES Pages ency, WTIC, Hartford, designated among the speakers and guests. The 1100 to Cleveland for War Convention 15 as an alternate. keynoters include such outstanding Advance Registration and Hotel Reservations 16 The streamlining talk has dealt men in public life as Archibald Program of the 20th Annual NAB Convention 17 with the retention of an outstand- MacLeish, director of the Office of ing public relations expert to steer Where to Go and What to Do in Cleveland Facts & Figures; Paul V. McNutt, 18 the industry course. There has even Federal Security Administrator, Review of 1941 -42 NAB Activities 80 been talk of a top -most reorganiza- and head of the new War Man- Radio's War Outlook: A Symposium 26 -32 tion, with a "practical broadcaster" power Commission; Byron Price, Study of Competence of FCC Network Monopoly Inquiry 36 to head the association either as Director of Censorship; Hon. Hum- When In Doubt, Ask The Censor 46 president or chairman of the board, phrey Mitchell, Minister of Labor A Wartime Directory of the Federal Government 48.62 and with President Miller to as-

BROADCASTING Broadcast Advertising May 11, 1942 Page 15 tivities of this department," he sume policy direction. Mr. Miller, speak. Nor will any other FCC of- C drafted as the NAB's first paid ficial, so far as known. said. "Complete plans for a well - president in 1938, is under contract President Miller, in his report to Fly to Stay Away rounded public relations program until 1944. He is credited with win- the convention prepared in advance FCC Chairman James Law- will be announced in the near fu- ning the ASCAP battle last year along with the annual reports of rence Fly will be absent from ture." and has rallied a substantial fol- other department heads, Cleveland during the NAB Concluding his report, Mr. Miller comment- convention May 11 -14. The lowing in the industry. ed that the industry "has passed chairman, who was probably asked, "What of the future ?" Ra- While war and wartime opera- some real milestones during the the angriest man in St. Louis dio today stands higher in public tion is the theme that permeates past 12 months ". The highest were during the NAB convention esteem than ever before, he com- the convention agenda, broadcasters multifarious activities connected a year ago, said last week mented. He continued: are confronted with a host of prob- with the war, successful conclu- he would not attend the con- "Its record of constructive, ag- lems sion of the present phase of the vention, would not be in gressive cooperation in the Gov- related to physical aspects of Cleveland while the operation cropping from war -time copyright controversy, defeat of conven- ernment's war program is one of the discriminatory tion is in session, and would which we can all be proud. We restrictions. Curtailment of critical tax on radio not take part in any of the materials and the shortage of trans- and the start "of what we hope will NAB doings in any way. He have progressed far enough to have mitting tubes has many broadcast- be a successful effort to secure a had been invited to address tested our policies and they have ers on the verge of distraction. long needed revision of the radio the convention, but advised proved to be wise and sound and While the is law." NAB President Neville Mil- a credit to the experience, the abil- situation admittedly ler, with serious, and while an ultimate con- Copyright is on the convention whom he had the ity and the patriotism of the in- agenda, but it takes a back seat, never- to -be-forgotten "dead dustry. servation- pooling program for mackerel" fracas last year, equipment is deemed inevitable, the with ASCAP and BMI now in com- petition. that he was sorry that "cir- Radio Will Endure spreading of rumors about dire The degree of competition, cumstances will not permit things to come has proved dis- however, is an issue, and there will me to take part in the work "Undoubtedly, there are difficult tressing. be a call to the industry to "remem- of the convention." days ahead, but we are sure that ber 1941" radio will continue as a privately There and to perform BMI mu- has been talk about the sic. Mr. Miller said the complete owned, competitively operated busi- lopping off many sta- Government solution of the ASCAP problem will Kirby, public ness, and will emerge from the war tions in each metropolitan area as relations director require continued attention for who had been loaned to the Army with a record of public service a means of conserving power (un- years. Broadcasters, which will bring out in clearer out- til now disclaimed as unfounded, he estimated more than a year ago has "merited will save a sum conservatively esti- a commission as a lieutenant colo- line than ever before the advan- since radio is not a power hog) ; mated at over $40,000,000 during nel" and will not be available to tages of the American System of that stations will be cut off to con- the term of the present contract carry on the industry public rela- Broadcasting and the importance serve equipment (likewise dis- (eight years). a nation of a radio which is free claimed tions activities, a field in which he to at this stage, since there On the mooted public and untrammelled, subject only to are still replacement and repair ma- relations has done "excellent work." issue, Mr. Miller related that Ed "We propose to develop the ac- the will of the people it serves." terials procurable) ; that the FCC is about to launch a program- cleansing crusade hitting at every- thing under the sun, to keep its staff Advance Registration Convention .. . busy with other activities more or for NAB Cleveland less frozen (this may be a gleam in (With Hotel Reservations Reported) the eyes of some commissioners and of the Commission itself, but un- A Borton, F. W. and Mrs., WQAM. Miami, Chilton, Ruth, WSYR, Syracuse, Cleve- likely while Congress in looking Akerberg, Herb., CBS, New York, Statler. Statler. land. Chizzini, Frank E., NBC Recording Div., into alleged transgressions of the Albertson. Roy L., WBNY, Buffalo, Statler. Bowden, J. L., WKBN, Youngstown, Stat- Allen. E. C., WIBA, Madison, Statler. ler. Chicago, Statler. FCC) ; resurrection of old skele- Allen, Ted, WFCI, Pawtucket, R. I. Bowen, Mrs. Scott, WIBX, Utica, N. Y., Christal, H. I., Edward Petry & Co.. Statler. New York, Statler. tons by the FCC to offset unfavor- Andrew, Victor J., Chicago, Statler. Church, Arthur B., KMBC, Kansas City, able publicity emanating from Cap- Arnoux, Campbell, WTAR, Norfolk, Statler. Boyle, John J., WJAR. Providence, Cleve- Cleveland. Ashbacker, Grant F. and Mrs., WKBZ, Mus- land. Clapsadel, E. E., Johns- Manville Co., Cleve- ital Hill, with John D. Farnham, kegon, Mich., Statler. Brackett, Quincy A.. WSPR, Springfield, lent, Carter. special and friend of Ashby, A. L., NBC, New York, Carter. Mass., Statler. Clarke, John W., WHIP, Chicago, Statler. attorney City. Stat- Chairman Fly handling the investi- Atteberry, Ellis, KCKN, Kansas Bradford, Guy W., KRGV, Weslaco. Texan. Clark, Plez S., KFH, Wichita, Statler. ler. Statier. Cling, Roger W., WFIL, Philadelphia. Hol- Free & Peters, Chicago. gations (this is definitely under Avery. L. H., Brandt, Otto. BLUE, New York City. Stat- lenden. study, but what disposition will be Statler. ler. Cloutier, Norman, NBC Recording Div., B Brautigam, Edna, WLOL, Minneapolis, Statler. made of it is doubtful). Codel, Edward, WPAT, Paterson, N. J. A.. WGR, Buffalo, Statler. Statler. Bacon, John Codel. Martin, BROADCASTING. Washington, Other Problems Baird, Larry, WWL, New Orleans, Statler. Breskin, Louis A., Sterling Insurance Co., Statler. Balch, Owen H., KSAL, Salina, Kan., Chicago. Hollenden. Brett, George, Katz Agency, New York. Columbia Broadcasting System Inc., Statler. Statler. Cohen, I. T., Atlanta. Aside from all these disconcert- Baltimore, S. R. and Mrs. and Louis, Hollenden. Bright, Arthur L. and Mrs., KFPY, Spo- Cook, Geo. R., WLS, Chicago, Statler. ing factors-some rumor, others in WBRE, Wilkes- Barre, Statler. Cook, H. W., WIBX, Utica, Statler. Bannerman. Glen, Canadian Assn. of Broad- kane, Statler. the works in preliminary ways Broderick. Mrs. Gertrude, Federal Radio Cook, Chas. R., Mr. and Mrs., WJPF, - casters, Statler. Herrin, Ill. the industry knows it is in for a L. D., KXEL, Waterloo, Ia., Education Committee. Washington, Stat- Barnhart, 1er. Coram. R. E., Graybar Co., New York, seige. The on Statler. Statler. ban materials for the NBC Recording Div., New Brown, Gordon P., WBNY, Buffalo, Statler. manufacture of recordings ul- Barrere, Claude, Brown. W. O., Youngstown Vindicator, Coulson, W. Lee, WHAS, Louisville, Statler. and York, Statler. Youngstown, Statler. Courrier, Geo. F. Dr., WHIP, Chicago, timately of transcriptions presents Barton, Howard A., WTAM, Cleveland, Brown, Thomas L., WHDL, Olean, N. Y., Statler. the un- Statler. Statler. Cowles, Gardner, Jr., WMT, Cedar Rapids, a sizable worry. There's Bateman, Ralph. Katz Agency, Hollendon. Brown, Walter, WSPA, Spartanburg, S. C., Ia., Statler. certainty about newspaper owner- Bausman, R. E., WISH, Indianapolis, Stat- Statler. Cox, Lester E., KGBX, Springfield, Mo.. in FCC's bosom, 1er. Brunton, Sherwood B., KFBS, San Fran- Cleveland. ship, still the and Beaver, Cecil C. K., KARK, Little Rock, cisco, Statler. Craig, Edwin, WSM, Nashville, Statler. likely to remain there until Con- Statler. Burke, H. C.. WBAL. Baltimore. Statler. Craig, W. F., WLBC, Muncie, Ind., Stat- decides issue, Beebout, George, Youngstown Vindicator, Burke, Charles C., Free & Peters, Balti- ler. gress the particularly Youngstown. Statler. more, Statler. Cribb, Wayne, WHBL, Sheboygan, Wis. since it has evinced a definite in- Bell. J. C.. WBRC, Birmingham. Statler. Burton. D. A., WLBC, Muncie, Statler. Croghan, Arthur H., WJBK, Detroit, Hol- Berk. Bernard S. and Mrs., WAKE, Akron, lenden. terest in it during the Sanders Statler. Croft, John C., WJPA, Washington, Pa. Bill hearings running before the Berman, J. A., Shure Brothers, Chicago, C Cross, Red. WMAZ, Macon, Statler. Bernstein, S. R., Advertising Age, Chica- Caley, Charles C.. WMBD, Peoria, Statler. Culmer, Claude C. J., SESAC, New York, House Interstate & Foreign Com- go, Hollenden. Callahan, Leonard D.. SESAC, New York, Statler. merce Committee. Bess, H. M.. WNEW, New York. Statler. Statler. Curtis, James R. and Mrs., KFRO, Long- Bill, Edgar L., WMBD, Peoria. Statler. Campbell, Martin B., WFAA, Dallas, Stat- view, Statler. The nation's broadcasters are Birdwell, J. W. WBIR. Knoxville, Statler. ler. Bishop, Edward E., WGH, Norfolk, Stat- Carey. Rev. F. A., WWL, New Orleans, D looking for reassurance from the 1er. Statler. headline speakers there is no Bishop, Frank. KFEL, Denver, Statler. Cargill, E. K., WMAZ, Macon, Statler. D'Agostino, Jr., NBC, New York, Statler. that Bissell. Geo. F., WMFF. Plattsburg. N. Y., Carpenter, Bernice, WHK -WCLE, Cleve- Dahl, Howard, WKBH, LaCrosse, Wis., intention of disrupting private Statler. land, Statler. Statler. broadcast operations, and they will Bitner, Harry M., WFBM, Indianapolis, Carpenter, David H., WHEB, Portsmouth, Denham, M. E., KGKB, Tyler, Tex., Stat- Cleveland. N. H., Statler. ler. probably get it. But no such reas- Blair, John. John Blair & Co., Chicago. Carpenter, H. K.. WHK, Cleveland, Cleve- Statler. land. Damm, Walter J., WTMJ, Milwaukee, Car- suring word will come from the Bockhaven, L. F., Graybar Co., New York, Carr, Eugene, WGAR. Cleveland, Statler. ter. FCC, or from the policy- making Statler. Carrigan, Joe B., KWFT, Wichita Falls, Daniel, Harbon, WSAV, Savannah, Statler. Bondurant, E. H., WHO, Des Moines, Stat- Cleveland. Davenport, J. A. WRBL, Columbus. Ga., Defense Communications Board, ler. Chafey, Clifford M. and Mrs.. WEED, Read- Statler. Borland, Edna L., WHK -WCLE, Cleve- ing, Pa., Statler. both headed by Chairman Fly. He land. Chapin. Slocum, WSRR, Stanford, Conn., Davis, Geo., WLS, Chicago. Statler. won't be at the convention, having Borland. Robt. D., WHK -WCLE, Cleveland. Statler. DeGrochy, Wm. J., New York. Statler. Born, H. H.. WHBL, Sheboygan, Wis.. Chernoff, Howard L., WCHS, Charleston, rejected Mr. Miller's invitation to Statler. W. Va., Statler (Continued on page 124) Page 16 May 11, 1942 BROADCASTING Broadcast Advertising King, Frank M., WMBR, Jacksonville. Nichols, Horace, WHAI, Greenfield, Mass., King, Julius, WJTN, Jamestown, N. Y., Statler. Statler. Norton, Ed.. WAPI, Birmingham. Kirsch, Marvin, Radio Daily, New York, Censor Foiled Nunn. Gilmore, WLAP, Lexington, Ky.. Statler. Statler. Kleinfeld, N. J., Franklin -Bruck Adv., FAN MAIL in the form of New York, Statler. a postcard smuggled out of O Koessler, Walter, WROK, Rockford, Cleve- Nazi -occupied Paris recently O'Fallon, Eugene P., KFEL, Denver, Stat- land. ler. Kopf, Harry, WMAQ, Chicago, Rollenden. came to Edward Beck who O'Harrow, John W., WKZO. Kalamazoo. WINS Kurtier, Peterson, Spot Sales Inc., New broadcasts daily in French Orr, B. F. & Mrs., KTRH, Houston, York, Carter. over WGEA, Schenectady, Statler. presents Kyler, Jas. F., WCLO, Janesville, Wis., Orr, Wallace, N. W. Ayer & Son, Phila- Statler. General Electric shortwave delphia, Rollenden. station. The postcard is of Outler, John, WSB, Atlanta, Statler. L a type which regulations al- P Ladner, Henry, NBC, New York, Carter. low to be sent between oc- Paine, John G., Gen. Mgr., ASCAP, New Lafount, Harold A. and Mrs., WCOP, Boa- cupied and unoccupied France York, Hollenden. GILBERT ton. carrying messages of a Palmer, Col. B. J., WHO, Des Moines. LaHay. Ann, Chicano Sun. Statler. Rollenden. Lahr, Melvin, WKOK, Sunbury, Pa., Statler. strictly personal nature. Pre- Palmer, Fred A., WCKY, Cincinnati, Stat- LaMarque, J. W., Graybar Co., New York, sumably it was sent in care ler. Statler. Pangborn, Arden X., KEX, Portland. of a mutual friend of Beck's 1 Lancaster, W. E., WTAD, Quincy, Ill., Parsons. Willis B., NBC Recording Div., 6---' Hollenden. in care of an unoccupied city New York. Statler. Landis, DeWitt, KFYO, Lubbock, Tex., and its message escaped the Part, John H., Masons United Adv., To- Statler. censor, "It is a very long ronto, Statler. Landry, Robt. J., Variety, New York, Stat- Patt, John. WGAR, Cleveland, Statler. ler. time since we have had news Patt, Ralph H., WPAY, Portsmouth, O. Lane, Howard, KFBK, Sacramento, Cal., from you, but fortunately Pease, Franklin, O., Video & Sound En- SULLIVAN Statler. from time to time we hear terprises, Kansas City, Carter. Langlois, C. O., Lang -Worth Features, New Paul, S. J., BROADCASTING, Chicago, Statler. York, Statler. the sound of your voice." Peard, Leslie. WEAL. Baltimore, Statler. Latham, John, American Network, New Pearson, John E., Chicago. Statler. York, Carter. Pefferle, L. G.. WCBS, Springfield, Ill., Pursuing its policy of Laubengayer, R. J., KSAL, Salina, Kan., Person, John E. and W. Van., Williams- Morton, J. A., KIRO. Seattle, Statler. p r o expansion Statler. Mosby. A. J., KGVO, Missoula, Mont., port, Pa., Cleveland. g ram Laux, John J., WSTV, Steubenville, O., Stater. Peters, H. Preston, Free & Peters, New preparatory to 50 kw. Statler. Moyer, Holly. KFEL, Denver, Statler. York, Statler. Lavin, B. J., WDAY, Fargo, Statler. Murphy, J. A., Tacoma, Statler. Peterson, Eldridge, Printer's Ink, New operation, WINS is Lawrence, Mr. and Mrs. C., KRNT, Des Mutual Broadcasting System. York, Statler. n o w broadcasting a Moines, Statler. Phillips, Chas. F., WFBL, Syracuse, Stat- Leonard, Samuel E., WTAM, Cleveland. N ler. weekly series of Gilbert LeGate, J. M., WHIO, Dayton, Startler. Nasman, Len E.. WFMJ, Youngstown, O. Pierce. Jennings, NBC, New York, Statler. Leich, Clarence, WGBF, Evansville, Ind., Nasman, L. N., WKBN, Youngstown, Stat- Pill, Howard E., WSFA, Montgomery, Ala., & Sullivan operettas by Statler. ler. Cleveland. I Guild, LeMasurier, Dalton, KDAL, Duluth, Statler. Neale, James J., Blackett- Sample -Hum- the Savoy Opera mert, Chicago. Potter, John W., WHBF, Rock Island. Levy, Isaac D., WCAU, Philadelphia. Powell, Ralph C., Presto- Recording Corp.. second only to the Lewis, Mrs. Dorothy, NAB, Washington, Nelson, L. J., Wade Adv. Agency, Chicago, New York. Statler. Statler. D'Oyly Carte Company New, John, WTAR, Norfolk, Statler. Pribble, Vernon H., WTAM, Cleveland. Linton, Ray, KFBI, Wichita, Statler. Priebe, Robt. E., KRSC, Seattle, Statler. in their accomplished Locke, C. B., KFDM, Beaumont. Tex., Newman, Lewis, The Daven Co., Newark, Statler. Statler. (Continued on next page) rendering of these Loeb, Howard M., WFDF, Flint, Mich., Statler. ever popular l i g h t Long, Maury H., BROADCASTING, New York, Statler. BUSINESS HISTORY RECORDED! operas. Lord, Nathan, WAVE, Louisville, Statler. Lounsberry, I. R., WGR, Buffalo, Statler. To our knowledge Loyet, P. A., WHO, Des Moines, Statler. Wichita live Lucy, C. T., WRVA, Richmond, Hollenden. Hank Deposit this is the only pre- Ludy, Ben, WIBW, Topeka. Carter. sentation by any radio Luther, Clark A., KFH, Wichita, Statler. Climb 10 101 Lyons, J. F., Shure Bros., Chicago. Millions station of Gilbert & M Sullivan on a regular Business in Wichitaff// fS weekly schedule and as McBride, W. G., WDBO, Orlando, Fla., i('.UNIT Statler. 4,300 a further token of the McClinton, H. L., N. W. Ayer & Son, that Philadelphia, Rollenden. 79 Per Cent Higher progressive policy McCollough, Clair R. and Mrs., WGAL, is making WINS New Lancaster, Pa., Staffer. ADDITION TO McConnell, C. Bruce, WISH, Indianapolis, Advertising Firm Lists Most Important York's fastest growing Statler. Tradin Centers Thruout Nation; here are some McCormack, John C., KWKH Shreveport, station Statler. BE BUILT HERE other newly added - McCormick, John. WDZ, Tuscola, Ill., Stat- ler. m`B _DING PERMIT TOTAL FOR .ilich bug'. Area McCluer, Paul, WMAQ, Chicago. Northeast Wichita "FEATURE SHOWS" McGlashan, Ben S., KGFJ, Los Angeles. MARCH SOARS MacGregor, C. P.. Hollywood, Statler. TO $2,313,85 Scene of Defense McKey, D. B., Graybar Elec. Co., New Building "Court of Feminine Ap- York, Statler. Fidelity Company Starts Work on 141 .esidences in peal", featuring famous McMahon, N. J., United Advertising Co., The government will Chicago. Statler. Schweiter's Ninth Addition spend $8,000,000 for homes columnist Alice Hughes McRaney, Bob, WCBI, Columbus, Miss., to Cost Total of $485,- alone in the 2,300 unit addi- -'7 a z z University" Statler. 500; Saturday's Business be- Maland, J. O., WHO, Des Moines, Statler. Best in Decade tion to be constructed starring Ralph Berton, Mallinson, Horton W., Badger & Brown- ing and Hersey, New York, Cleveland. wizard of jazz-Don Marshall, K. G., WBRC, Birmingham, Stat- W ,1R -OR PEACE ier. Dunphy, ace sportscast- Mason, R. N., WPTF, Raleigh. Statler. We're Building For The Future In Wichita, Kansas Mandrake, the Ma- Mastin. Cecil D., WNBF, Binghamton, er- Waverley Root, N. Y., Statler. 130,000, spend- gician- Mattson, D. A., WAML, Laurel, Miss., Our population has increased from 110,000 in 1930 to about our able income per family has more than doubled, our savings have hopped up internationally famous Statler. nearly 3699. Matson, Carlton K., Dodge & Matson. commentator and many May, Earl E., KMA, Shenandoah, Ia., Our wealth is based on the solid foundation of wheat, airplanes, oil and livestock -ALL very necesssary to American living, war or peace. others Statler. If you're looking for a market that offers the highest yield on your advertising Mayo, John, Associated Music Publishers, investment, pick Wichita -AND pick KFH, by far the dominant radio station in New York. Statler. this biggest market in Kansas and richest boom area in the Southwest, if not in Metzger, Hal W., WTAM, Cleveland. the entire nation. KFH is the only full -time, in the state. Metzger, Thos. W., WRAK, Williamsport, 6000 Watter Pa., Cleveland. Meyer, Harold H., KYA, San Francisco, Statler. That Selling Station Meyer. P. J., KFYR, Bismarck, N. D., WINS Statler. For Kansas' Biggest, Meyers, Milton H., WEIM, Fitchburg, Mass., Statler. YORK Michelson, Charles, New York, Statler. Richest Market NEW Milbourne, L. W., WCAO, Baltimore, Stat- ler. Miller, Allan, Clear Channel Service, Wash- Frequency 1000 ington, Statler. Mitchell, L. S., WDAE, Tampa, Statler. F "Easy to remember Moody, R. H., WHIO, Dayton. Statler. K H Moore, Wm. D., WBNX, New York, Stat- -easy to dial" ler. W I C H I T A Morency, P. W., WTIC, Hartford, Statler. Moroney, J. M. and Mrs., WFAA, Dallas, CBS - Night Statler. 5000 Watts Day and Morris, R. S. and Mrs., WSOC, Charlotte, Cleveland. C A L L A N Y EDWARD P E T R Y O F F I C E Morris, S., Amperex Electronic Prod., Brooklyn, Statler. BROADCASTING Broadcast Advertising May 11, 1942 Page 125 (Continued from preceding page) W Prockter, Bernard, Blow Co., New York, Wagner, Rev. A., WTAQ, Green Bay, Carter. Wis., Statler. Pugliese, Norma, BROADCASTING, Washing- Wagstaff, W. E., KDYL, Salt Lake City, ton, Stotler. Stotler. Pulliam, Eugene C., WIRE, Indianapolis, Walker, L. E., Graybar Co., Salt Lake Carter. City, Stotler. Pyle, W. D. and Mrs., KVOD, Denver, Walker, Wythe and Mrs., John E. Pear- Stotler. son, Chicago. Stotler. Wallace, B., Graybar Co., Chicago, Statler. Q Wallace. F. P., WWJ, Detroit, Statler. Quarton, Summer D, and W. B., WMT, Watson, Loren L., Spot Sales Inc., New Cedar Rapids, Ia., Stotler. York, Carter. R Way, William B., KVOO. Tulsa. Radner, Roy, WIBM, Jackson, Mich., Stat- Weed, J. J., Weed & Co., New York, 1er. Stotler. Ramsland, Odin S., KDAL, Duluth, Stat- Weiss, Lewis Allen, KHJ, Los Angeles, 1er. Cleveland. Rapp, J. C., KMA, Shenandoah, Ia., Stat- Welds. Wayne, WMT, Cedar Rapids, Ia., 1er. Stotler. Ray, Paul, John Blair Co., Chicago. Stot- Wester, W. A. and Mrs., WKBZ, Muske- ler. gon. Mich., Stotler. Reineke, E. C., WDAY, Fargo. N. D., Westlund, Arthur, KRE, Berkeley, Cal., Stotler. Stotler. Reinach, J. L., WSB, Atlanta, Stotler. Wheeler, LeMoine C., WHEC, Rochester, Rines, William H., WCSH, Portland, Mass. Stotler. Rintoul, Steve, Katz Agency, New York, Wheelahan, Harold and Mrs., WSMB, New Riple, W. A., WSYR, Syracuse, Stotler. Orleans, Stotler. Ripley, Fred R., WSYR, Syracuse, Stat- White, Robert H., WTAM, Cleveland. ler. Whiting, Lee L., WDGY, Minneapolis, Rivers, John M., WCSC., Charleston, S. C., Stotler. Stotler. TO AUGMENT their radio courses Whitlock, Edward S., WRNL, Richmond, Robb, Arch, WSB, Atlanta, Stotler. at the University extension of the Stotler. Roberts, John C., KXOK, St. Louis, Stat- Whitten, L. H., Graybar Co., New York, 1er. Massachusetts Board of Education, Stotler. Rodgers, James, WROK, Rockford, Ill., Alice Santti (standing), formerly Wickard, Mary Lou, Chicago, Cleveland. Cleveland. in charge of commercial traffic and Wiig, Gunnar O., WHEC, Rochester, Stet - Rollinson, June, Russel M. Seeds Co Chi- ler. cago. Helen Hayden, receptionist of Wilbur, Robert C., WTSP, St. Petersburg. Roeder. Geo. H., WCBM, Baltimore, Stotler. WEEI, Boston, are given instruc- Fla. Rorabaugh, Chas. N., Nat'l Radio Products, tion by the station's chief engineer, Wilder, Col. H. C., WSYR, Syracuse, New York. Stotler. Rosenbaum, Samuel R., WFIL, Phila- Philip K. Baldwin. Both girls look Willett-, H. N., Graybar Co., Stotler. delphia, Hollenden. forward to becoming studio tech- Williams, Gilbert D., WBAA, Lafayette, Roth, Eugene J. and Mrs., KONO, San nicians, now in great demand. Ind., New Amsterdam. Antonio, Statler. Williams, R. B. KVOA, Tucson, Ariz. CLARK Rothschild, W. Quincy, Williamson, W. P., WKBN, Youngstown, J., WTAD, Ill., Hollenden. Stone, Harry and Mrs., WSM, Nashville, O., Stotler. Rowan, B. J., WGY, Schenectady. Cleve- Stotler. Wilson, Howard H., WOSH, Oshkosh, Wis. land. Stone, Peggy, Spot Sales Inc., New York, Winger, Earl W., WDOD, Chattanooga, Ruess, Wm.. WOW, Omaha, Statler. Stotler. Carter. Woodruff, J. R., Ga., Runyon, Mefford R., WABC, New York. Stovin, H. N., Stovin & Wright, Toronto, WRBL, Columbus, synonym for Ryder, Les, WCED, Dubois, Pa., Stotler. Stotler. Stotler. Woods. Stratton, Donald G., WTAM, Cleveland. W. W., WHO, Des Moines, Statler. S Woodyard, Ronald B., WING. Dayton, Struble, Bob, W. E. Long Co., Chicago. Cleveland. Safford, Harold, WLS, Chicago, Stotler. Summerville, W. H., WWL, New Orleans, Worcester, Warren B., KFMB, San Diego, Saliba, George J., Presto Recording Corp., Stotler. Stotler. QUALITY New York. Stuht, W. B., KOMO-KJR, Seattle, Statler. Sutton, D. V., CBS. Chicago, Cleveland. Wright, C. J.. WFOR, Hattiesburg, Miss.. Sanger, Elliott M., WQXR, New York. Tenn., Stotler. Saumenig, J. D., WIS, Columbia, S. C., Swicegood, Jess, WKPT, Kingsport, Wyse, William R., KW.BW, Hutchinson. Statler. Stotler. Kan. TRANSCRIPTION Scarr, H. F., Graybar Co., New York, T Statler. Taft, Hulbert, WKRC, Cincinnati, Cleve- Y Schilplin, Fred, KFAM, St. Cloud, Minn., land. Billings, Statler. Taishoff, SOI, BROADCASTING, Washington, Yocum, E. M. and Mrs., KGHL, PROCESSING Schlabach, Otto M., WKBN, LaCrosse, Wis. Stotler. Mont., Stotler. Schmitt, K. F., WIBA, Madison, Stotler. Taylor, 'Ted" O. L., KGNC, Amarillo, Young, Adam J., Joseph Hershey McGillvra, Schudt, Wm. A. Jr., Columbia Recording Tex., Statler. New York, Stotler. Corp., New York, Cleveland. Tenneretedt, R., Chicago, Stotler. Young, Dr. Geo. M., WDGY, Minneapolis, Sears, B. H., Sears & Ayer Corp., New Thomas. C. L., KFRU, Columbia, Miss., Stotler. York, Chicago, Cleveland. Stotler. Youngblood, T. Doug. WFIG, Sumter, S. C.. !Think of quality transcript Sedgwick, Harry, Canadian Broadcasters Thompson, Roy, WFBG, Altoona, Pa., Stat- New Amsterdam. Assn., Stotler. ler. z tion processing and you Sedgwick, Joseph, Canadian Broadcasters Thornburgh, Donald W., KNX, Hollywood. Zimmerman, G. E.. KARK, Little Ark.. Assn., Stotler. Thornley. Howard W., WFCI, Pawtucket, New Amsterdam. Sexton, Jack. WTAD, Quincy, Ill., Ho1- R. I.. Stotler. think of CLARK. That's na- lenden. Tips, Kern, KPRC, Houston, Statler. Shafto, G. Richard, WIS, Columbia, S. C., Tison, W. Walter, WFLA, Tampa, Stotler. tural as ABC. Since radio's Stotler. Todd, Jack, KANS, Wichita. Kan., Stotler. Roma in New York Sharp, Ivor, KSL, Salt Lake City, Utah, Tompkins, M. E., BMI, New York, Stat- pioneer days CLARK has Stotler. ler. ROMA WINE Co., Fresno, Cal., Sharp, Thos. E., KFSD, San Diego, Stat- Travers, Linus, Yankee Network, Boston. which recently shifted from three been the symbol for pride of ler. Cleveland. of the Shepard, John, Yankee Network, Boston, Treacy, John C., NBC Recording Div., agencies in different parts workmanship and depend- Carter. Stotler. country to McCann -Erickson, on Sherwood, Alex, Standard Radio, Chicago, Trenner, Harry, WNBF, Binghamton, N. 3 Y., Statler. May added Frank Singiser's ability of performance. All Stotler. newscasts on WOR, New York, Sholis, Victor, Clear Channel Broadcasters, Tully, J. C., WJAC, Johnstown, Pa., Stat- Washington, Statler. ler. Sundays at 12:45 p.m., to the large over America electrical Twamley, Edgar H., WBEN, Buffalo, five Shopen, Frank E., KOWH, Omaha. Cleveland. list of quarter- hours, -minute transcriptions bear the Shouse, James D., WLW, Cincinnati. V programs and spot announcements Slavick, H. W., WMC, Memphis, Stotler. Miami. it is now using. Smith, Calvin J., KFAC, Los Angeles, Vetter, Steve A., WIOD, stamp of CLARK experi- Stotler. Smith, Carl E., WHK-WCLE, Cleveland. ence. Today nearly every Smith, Frank R., Jr., WWSW, Pittsburgh Stotler. sizable transcription pro. Smith, George W., WWVA, Wheeling. Smith, Hugh M., WAML, Laurel, Miss., ducer is a CLARK client. Smith, Leslie F., WMUR, Manchester, N. H., Stotler. How about you? Smith, Nela A., WCOL, Columbus, Stotler. Smith, Frank T., KXYZ -KRIS, Houston. Stotler. WISN Snyder, Glenn, WLS, Chicago, Stotler. Soule, O. P., Soule & Spalding, Salt Lake City, Stotler. MILWAUKEE Sowell, F. C., WLAC, Nashville, Stotler. Spates, J. and Mrs., WHAI, Greenfield, Mass., Statler. Spence, Harry R. and Mrs., KXRO, Aber- deen, Wash., Stotler. DAY 8 Phonograph Record Co. Sperry, E. J., W. E. Long Co., Chicago, Carter. 5O00wATTSNIGHT Spokes, A. E., WJTN, Jamestown, N. Y. 4/eara.144v) Squire, Burt, SESAC, New York. Stark, Evelyn, MacFarland, Aveyard & Co., 216 High St. Humboldt 2.0880 Chicago. COL UMBIA Staubitz, E. J., Blaw -Knox Co., Pittsburgh, Stotler. Stewart, Wm., International News Service, c4QpylIit;GOYiJ. New York, Hollenden. Stoer, R. M., Hearst Radio, Inc., New 221 N. LaSalle St. Central 5275 York, Cleveland. The Katz Agency, Inc. _ Representatives Page 126 May 11, 1942 BROADCASTING Broadcast Advertising tion on the number. Here again able to render to the public through Network Officials Mr. Miller said he had never given THE FOURTH CHIME their affiliated stations. American' any study to the question though agencies, Mr. NBC Signal Rallied Personnel advertisers and their Point to Flaws in he had heard of criticism leveled Mullen declared, are cooperating against the networks owning any Last Dec. 7 with radio by contributing pro- Regulatory Statute additional stations. He observed gram time, t NBC had its own radio alert for talent and skill the (Continued from page 24) that networks felt they should own World War II, which went into war effort in a coordinat2J I ... stations in key cities but declared He t h e newspaper -ownership case play on that fateful Sunday, Dec. pointed out the war service of were not involved that he had "no particular opinion 7. This was revealed by Frank E. network broadcasting goes beyond but the U. S. would any help to Court of Appeals for the District of that be of great Mullen, vice -president and general the domestic field with shortwave the committee." manager of NGC, in testimony last service to all corners of the world Columbia in detailed dicta, made no Tuesday before the House Inter- bones about expressing its views in and with special repeat perform- Mullen Asks Free Radio state & Foreign Commerce Com- ances for our expeditionary forces opposition to any interference with mittee. Here was his story: newspaper -ownership of stations. Appearing as NBC's introductory the world over. "Within two hours after the first Dealing Mr. Miller suggested the com- witness, Edward Hidalgo, Wash- Japanese bomb fell on Pearl Har- directly with the legisla- mittee might ascertain from the ington counsel, made a brief open- bor, radio was in active service. tive issue, Mr. Mullen stated in con- FCC whether it has the power to ing statement, pointing out that At NBC a fourth chime was added cluding his formal testimony that issue such regulations, pointing out Mr. Mullen would appear as prin- instantly to the famous three -chime in any approach to revision or cipal witness because of the illness signature which goes out over the clarification of existing law, pres- that Judge Thomas D. Thacher, air at the end of every program chief counsel of the Newspaper Ra- of Niles Trammell, NBC president. - ervation of the American System Mr. is in a pre- arranged emergency signal dio Committee, at the opening of Trammell Florida re- of broadcasting should be the domi- cuperating from a recent surgical to all engineers and key personnel nant principle. the hearings last year essayed to to report immediately to their posts have the Commission decide that operation. He introduced Mr. Mul- for special duty. Radio stations all "This system should be stimu- point but that the Commission's len as a 20- year -man in radio and over the country went on imme- lated to improve the character of general counsel held the facts as former farm director of NBC diate voluntary 24 -hour service, its public service by a clear defini- who instituted, among other out- broadcasting special bulletins from would have to be procured before standing programs, the National tion of radio's rights and duties," a determination could be made of all parts of the world." he said. "Radio needs this cer- Farm & Home Hour. the jurisdictional question. He ex- vertisers would consider the use of tainty if it is to discharge its re- pressed surprise at this procedure. Before graphically protraying to the committee by color slide the network broadcasting at all". The sponsibilities to the nation, effec- Up to Congress status of American broadcasting, result, Mr. Mulleri predicted, would tively and confidently. The concept Mr. Mullen offered the committee be "a major decline in network of a free radio must be adhered to Mr. Miller said while the Com- his company's complete cooperation revenue affecting the program if we are to emerge into post -war mission had taken pains to say that in its study and consideration of service which networks are now days as a strong and vigorous it had not made up its mind, there radio legislation. He emphasized was "great apprehension" among the importance of a free radio in newspaper owners that the FCC wartime, as well as during peace, majority is trying to develop a and said it was essential to remem- P -s -t See How Tri- Cities Sales legal proposition where newspaper ... ber that like a free press, a free Use ownership would be held contrary radio depends upon the financial RESPOND When You to public policy. Personally, he support of the advertiser. WHBF's "Inside Pull "! said, Congress should declare the During his affirmative presenta- public policy to be followed. tion, Mr. Mullen only once touched Chairman Lea interposed that on the highly explosive issue of time the Newspaper Radio Committee options, now embroiled in litigation would testify on the Sanders Bill before the Supreme Court on the May 19. It is expected Harold V. question of jurisdiction. Hough, chairman of the commit- "It is obvious that if a network tee, Judge Thacher and Sydney M. is to be of value to the advertiser Kaye, associate counsel, as well as it must make it possible for him to several representative publishers reach all his markets with his pro- owning newspapers will appear. gram simultaneously at all points," Asked by Rep. Sanders regarding Mr. Mullen said. "If the network the proposal that networks be is unable to deliver even one or licensed, Mr. Miller said CBS Presi- two principal markets the entire off. na- dent Paley had recommended such program may be called A his testimony year tional network can offer advertisers a step in last this opportunity of simultaneous before the Senate Interstate Com- coverage of all markets only if it merce Committee. can be assured uniform clearance Declaring he had never made a of time on its affiliated stations," detailed study, Mr. Miller said, he said. Rock . . . that's however, he thought the danger of Island-Mciine- Davenport Orderly Procedure where to step UP sales! And no wonder . . . such a step would be in the field of huge Army Ordnance contracts are being censorship. Networks are in a Emphasizing the importance of uniform time clearance, Mr. Mullen rushed to completion, farm income is high. sense programming organizations, declared the requirements of any Families have more money to spend than he said, and he felt that Congress advertiser may change radically ever before. Is YOUR product getting into should move warily before extend- to Without such an Tri- City -area homes? Maybe you've been de- from year year. on "outside voices" to your ing such authority. marketing procedure of THE PERFECTLY pending give orderly BALANCED MARKET product the proper boost. If so. you'll find a Finally, Mr. Sanders asked the he said, the smooth network time, World's Farm Implement welcome surprise in sales figures when you NAB president about his views on running operations of a network Capital, home of the Nation's start using WHBF's "INSIDE PULL ". Let of stations and would be impossible and "it is ques- Greatest Arsenal -on industrial network ownership payroll totaling nearly a us show you PROOF. whether there should be a limita- tionable whether most national ad- BILLION DOLLARS annually TOGETHER WITH . 52 of the Nation's richest Howard H. Wilson Co., Nat. Representatives farming counties, now boom- The boss said, "Get an ad in BROADCASTING ing with "Food for Defense" Chicago - New York - San Francisco production- served by WHBFI for the NAB Convention Issue." "What, Hollywood - Kansas City in this size space ?" "Yep." Here it is: The Government is spending 100 million III Bernardino, California, the bucks in San THE 5000 WATT home of Mutual -Don Lee KFXM. Hmm, have enough space left to say that John Blair Paige 'Ike is front man. WH$AFFILIATE OF w6E !SLAIN, ILLINOIS AriYt our

BROADCASTING Broadcast Advertising May 11, 1942 Page 127 agency for the work of reconstruc- he could give a flat answer, he tion. would have to know what networks "As an ever changing art and would be licensed for and the ob- science radio needs flexibility to jective. permit its normal future evolution. Networks are defined in the law Had it not been for the war we as the linking of two or more sta- would now find ourselves in one of tions, he pointed out. The question the most important technical de- arises as to whether advertising velopments in radio history. agencies, the advertisers them- "We were on the verge of new selves and even the artists would be services and a new industry subject to the licensing procedure, through the wider use of the ultra- he said. On the other hand, there high frequencies in the fields of may be a type of licensing that television, frequency modulation, would be helpful. and facsimile, which is the broad- Mr. Mullen described network TURNSTILE casting of printed material. These operation as a program-producing new services are certain to exert a and sales-procuring effort in chief, ANTENNAS revolutionary influence upon our and he admitted there would be Developed along with social and economic life in years to danger of a licensing policy im- FM itself, these UHF come and will raise problems vastly pinging upon program content. antennas have now WELCOME VEGETABLES were reached their highest greater than any problem which accorded Lew Henry (left), new Mr. Sanders persisted in seeking degree of perfection. may exist in radio today. a precise answer, declaring he Our engineering staff baseball broadcaster for the continues to improve "It should be remembered that Wheaties - Mobilgas games on wanted to know whether NBC ap- the high degree of the broadcasting industry is, in WCLE, Cleveland. The broccoli - proves, disapproves or is indifferent efficiency these an- tennas have obtained effect, operating under an old law carrot -onion corsage was tendered to network licensing, asserting he in service throughout so far as this progressive industry by Jack Graney, whom Henry will regarded it as "pretty important ". the country. Look to assist, on behalf of the staff. Lingo today -and to- is concerned. Mr. Mullen said he would like to morrow for the utmost "The Radio Act of 1927, reen- know precisely what the licensing been very busy in FM efficiency. acted in substance in 1934, was organization had would be for before he could give conceived when most of the present with the war effort and that he was an intelligent answer. somewhat reluctant to put forward problems of broadcasting were non- Station Ownership existent or unforeseen. his own views on these matters detailed study. He "While we are immediately con- without previous "We don't want to resist proper cerned with the present problems observed he was not prepared to regulation," he said, "but have talk technical language, but that he some doubts as to whether or not of radio and the demands of a na- study tion at war, legislation should en- felt the objectives of the such licensing would be helpful." visage were desirable. He agreed to let the Committee the future in a nation at views peace. I am confident the Asked specifically about his know the network's policy conclu- that ownership, Mr. broadcasters of the nation will do on newspaper sion after further study. everything in their power to meet Mullen said that newspapers had Asked by Rep. Sanders as to the needs of the present and the done a "magnificent job in running NBC's position with regard to challenge of the future." stations" and that to him there ownership of stations by the net- had always been a very close and works and whether he favored giv- Favors Press Ownership desirable relationship between the ing the Commission "a blank Upon completion of his direct two. check" or whether it should be left testimony, Mr. Mullen was cross - He ventured he did not think to Congress to make the rules, Mr. examined by several Committee radio in the early days would have Mullen declared there is confusion members. Rep. Sanders, as the bill's progressed as far without news- as to what the rights of networks author, took up the preliminary paper ownership. Asked what his are in connection with such owner- questions and propounded to the views were "as an American citi- ship. This transcends the standard NBC executive virtually the same zen", rather than as a network band but goes to new services, series of questions directed to official, on the whole subject of such as television and FM, which previous witnesses, having to do newspaper divorcement, Mr. Mullen are destined to flourish after the with Section 7 of his bill. Mr. Mul- said it would be a very dangerous war, he said. "We certainly need len said he generally approved the precedent for the FCC to establish some clarification," he declared. proposals of the Federal Com- -outlawing of newspaper owner- Mr. Sanders observed that "we munications Bar Assn. and the ship. He said he could not see any are talking at cross -purposes" and NAB, as propounded in previous practical need for discriminatory restated his question as to whether testimony to the Committee, pro- legislation, asserting that the test he thought it desirable "to have a posing reorganization of the Com- is "the service of the station" and limit on ownership of stations by mission and clarification of the Act. not its owner. "It's not a question networks ". Asserting he could not Pressed for answers on the par- of who, but how," he observed. answer the question "practically ticular studies proposed in the and theoretically ", Mr. Mullen said, Sanders Bill, Mr. Mullen said his Tells of Competition however, that he thought it was Pressed further for his observa- unfair to license an organization tions, Mr. Mullen said that evi- to operate stations and then to dently the question of purported have the regulatory authority come control of public opinion had been along and say "you can't have raised in connection with news- them any more ". He said he agreed paper ownership. He declared he that Congress should express itself VERTICAL did not feel this the real issue, since on this vital question. the public does not have to read Rep. Hinshaw (R -Cal.) quizzed RADIATORS particular newspapers or listen to Mr. Mullen regarding the type of For 45 years Lingo their stations. The element of com- contracts entered into by NBC with vertical tubular steel picture, he affiliated stations, and Rep. Wolver- structures have enjoyed petition enters into the an unequalled record said, asserting that he did not be- ton (R -N. J.), ranking minority of stability. This fea- lieve there is any control or any members of the Committee, opened ture combined with the low upkeep cost danger of control implicit in joint up the questions of freedom of ra- is now providing de- ownership. dio, the American system as op- pendable service to scores of stations. When Rep. Sanders asked Mr. posed to the British system, and After "the duration" Mullen for an opinion on the propo- the question of rate -fixing, compe- Lingo production will start again with o sition of licensing of networks as tition and regulation. new gained respect of such, the witness said he could not All these appeared geared toward engin ers and station it, he was eliciting from the witness con- mane ors alike. see the necessity for but 'WFDF Flint Michigan said to not opposed to licensing as a prin- troversy with the FCC over its interroga- oin you and see the world." ciple. It is a question of scope, he regulatory moves. The JOHN E. LINGO & SON, INC., CAMDEN, N. J. declared, pointing out that before tion, however, was curtailed by the

Page 128 May 11, 1942 BROADCASTING Broadcast Advertising convening of the House; but with Cahill indicate what was most Rep. Wolverton observing that t ullen Tells House Probe Committee needed for clarity of Congress- Committee should go more dee ional control of the FCC. The NBC into such matters and thaie Story of Radio in Words and Pictures counsel replied that one of the trusted succeeding witnesses ld A GRAPHIC illustration of broad- might reach only 839,000 people, "great" needs was for an express be prepared to discuss these phases. casting and what makes it tick was the Eastern Massachusetts outlet statement in the Communications Network Rates given the House Interstate & would cover 3,204,000 people. Act that the FCC should not have Foreign Commerce Committee last By colored slides, Mr. Mullen control of the business practices Rep. Wolverton, in seeking in- Tuesday by Frank E. Mullen, vice - broke down the ownership of sta- of broadcasters in view of the fact formation on the American system, president and general manager of tions in this country, disclosing that other Government agencies observed that he wouldn't like to NBC, in a one -hour colored slide that only 30 stations of the 526 could apply such control. see it get to the point where the show. affiliated with the four major net- He again pointed out that the Government would control pro- Acting as narrator, Mr. Mullen, works are owned by the network FTC has this power under its fair grams. He asked whether there was one of the network's first employes companies. NBC, he pointed out, trade practices control and the any tendency of the Government who rose from the ranks, took 14 owns only six stations. anti -trust division of the Depart- to away get from this concept. members of the Committee (the Mr. Mullen pictorially carried ment of Justice could act on any Mr. Mullen said radio must be best-attended session since the the Committee up to Dec. '7 and allegations of "monopoly" and kept free, and he felt equal con- hearings began) on what amounted war. With Pearl Harbor, he said, other business conduct. stitutional guarantees of freedom to a personally conducted tour of radio's public service became war of radio and the press should be Mr. Cahill added that broadcast- broadcasting development in the service for 924 stations, four major ing recognized. networks and 25,000 employes. He was a "highly" competitive United States, as compared to the business and that "public taste The session closed with a discus- rest of the world. Using BROAD- pointed out that on Dec. 9, Presi- sion on establishment of rates by could govern practices of broad- CASTING Yearbook, Government dent Roosevelt's war speech was casters." the networks for choice hours. Mr. records and engineering studies as heard by 92% of the nation. An- Mullen pointed out that the law of other revelation was that The Rep. Wolverton contested Mr. the sources, Mr. Mullen documented Cahill's observation "supply and demand" governed in form all funda- Army Hour, broadcast over NBC, that competi- easy primer tion would be an important radio rates, along with the compe- of broadcasting. goes over 103 affiliated stations factor mental aspects in the business conduct of broad- tition of newspapers and maga- He pointed out that this country who donate commercial time valued zines. He told Rep. Wolverton that at $15,000 per week. The talent, casters. He said that in some has 425 radio sets per thousand instances there was "no competi- if any steps were taken to regulate population, or seven times the 62 remote pickups and lines cost ap- broadcasting rates, then he felt proximately $2,000 a week, so that tion" in broadcasting and illus- radios per thousand of the Axis trated with a theoretical case of the rates of competitive media like- nations. Throughout he emphasized the average weekly cost would run wise should be fixed. $17,000 a week if purchased com- two sponsors seeking the same freedom on the air as the essence network time. Mr. Wolverton did not feel this of radio progress in this country, mercially. was necessarily so. He raised the and pointed out that "a free radio In addition to special programs, He said that the networks them- question of broadcast rates in the supported by private enterprise, NBC has carried since Dec. 7, 1'76 selves could discriminate against light of the fact that a station free from Government subsidy or one -time sustaining war effort pro- advertisers by not giving them a actually gets what he characterized ownership, is one of our democratic grams; 59 one -minute commercial desired time. Mr. Cahill contend- as a "monopoly" when it procures a bulwarks ". war effort programs, and 1,583 ed that despite any such instances license for operation of a particu- network announcements related to competition still existed since an lar wavelength with given power. Explains Power the war effort. advertiser could go to another net- work for time. Cahill Urges Clarity Mr. Mullen told the Committee Mr. Mullen's picture tour won orally and graphically, as it sat in the plaudits of Committee members. Fault of Personnel As second witness for NBC, rapt attention, all about radio cov- Rep. Kennedy (D -N. Y.) congratu- John T. Cahill, network counsel, erage, power and service. For ex- lated Mr. Mullen on the "very novel Rep. Wolverton then said that appearing before the committee on ample, he said a theoretical 250 - and attractive way of presenting the "faults" in FCC administra- Wednesday, attacked the FCC ef- watt station in North Dakota on testimony ". Rep. Bulwinkle (D- tion "might lie in the fact that fort to control business practices 550 kc. would cover a 99 -mile N. C.) observed he thought every Congress has not appointed per - in radio, declaring it is "unwise to radius. This in contrast to a theo- member of the Committee should s,,nnel who are sufficiently aware couple the right to license with retical 50,000-watt station in East- visit Radio City, as he had done re- of the extent of FCC regulation." the right to govern business prac- ern Massachusetts on 1600 kc., cently. Chairman Lea (D- Cal.), in He then contended, however, that tices. The Commission," he de- which would cover but a 41 -mile behalf of the Committee, thanked regulation of broadcasting was clared, "is in a position to enforce radius, due to wavelength, varying the NBC executive for his "helpful, necessary since "competition alone any mandate by coupling these two conductivity factors, and other interesting and constructive testi- would not protect the rights of functions. considerations. But he showed that mony" and expressed his apprecia- the people." He implied that Mr. Cahill, in his brief prepared while the station in North Dakota tion for the presentation. broadcasting monopolies existed statement, first reviewed the Corn under the channel licensing sys- munications Acts of 1927 and 1934, affirmation of the clear purpose FCC should have sufficient facts in tem. Mr. Cahill said that contrary stating that need for the acts had of the 1934 Act of a denial of con- its possession, based on past in- to this view the licensing regula- arisen from a "chaotic" condition trol over the business aspects of vestigations, to present a report to tions prevent monopolies, pointing in broadcasting caused by lack of network broadcasting." Congress for policy determination out the limitations placed on sta- regulation on channel operation. Rep. Sanders repeated his line on any future legislation. tions' power and coverage. He indicated that despite the of questioning on Sec. 7 of the "Do you feel," Rep. Sanders Paley Testifies clearing up of some aspects of Sanders bill which would author- asked, "that the framework in the broadcasting picture there ize FCC investigations network Mr. Paley's presentation, which on which licenses could be obtained struck directly at the FCC's pur- was still "great" need in future organization of stations, regula- should be outlined by Congress and communications acts or amend- tion and licensing of networks, ported arrogation of regulatory not left to the discretion of the power to itself, was followed close- ments for "clear definitions of multiple ownership and other con- FCC ?" what constitutes public interest, troversial proposals. ly by the committee. As during convenience and necessity." He Mr. Cahill agreed with Mr. Opposes Discrimination the preceding day, more than a was said that NBC endorsed the re- Miller that he felt all were mat- Following Mr. dozen members sat. Mr. Paley Cahill's assent, frequently interrupted by commit- quest of NAB for "this clarifica- ters on which Congress should lay Rep. then swung to the Sanders tee members who sought elabora- tion". down the fundamental principles. newspaper ownership controversy. "We advocate," he added, "a re- Mr. Cahill also said he felt the "With tion on his contentions of FCC en- regard to licensing of sta- croachment upon freedom of radio tions," he asked, "what are your and upon the economics of the in- views on persons not getting li- dustry. censes because they are engaged Expressing appreciation for the in other businesses such as news- opportunity to appear in connec- papers?" Mr. Cahill replied that tion with the pending legislation, such a practice would be "very Mr. Paley said at the outset it is undesirable" and termed it "dis- not at all unlikely that before the crimination". He FREDERICTON -N.B saw "no reason deliberations are completed "the for discrimination ", in response to lenses will have been widened for 1000 WATTS -BASIC C.B.C. OUTLET a question. a view of the whole picture of the WEED and CO.-U.S. Representatives Chairman Lea took over ques- legislative situation in which broad- tioning, with the request that Mr. casting finds itself." And it may

BROADCASTING Broadcast Advertising May 11, 1942 Page 129 committee in the belief that such well be, he asserted, "that you will tion to another" has been the great- Jack DeWitt Given Leave in broadcasting's an explanation would be helpful consider basic changes in the est single factor new legislation. Mr. fundamental radio law." onward march. For Bell Labs. Project in considering chief engineer of Paley asserted a later witness- Mr. Paley admonished the com- Mr. Paley said he did not ask JACK DeWITT, Judge Burns -would cover this mittee that radio is not perfect that broadcasters be immune to WSM, Nashville, has taken leave of absence for the duration to work subject. He commented that the and that he did not believe Con- any of the normal laws and regu- FCC had used "some vague lan- gress or anyone else will ever think which govern and properly on military radio equipment at the lations Bell Laboratories in Whippany, guage in the law" as its authority straight about broadcasting until govern business. "I only say that for the promulgation of these rules. it is recognized that there are the laws of broadcasting itself Asked by Rep. Sanders to what some limitations. The physical should be deliberately designed to the Commission had gone wave- extent limitation on the number of make it lawful and honorable and beyond physical limitations in lengths makes it impossible to do proper and right for radio to grow regulating radio, Mr. Paley said everything that everybody wants, and flourish. I say that the basic the network rules in his judgment he pointed out. Congress should law of radio should be deliberately beyond that. It had always look whereby will go far upon a system it drawn to keep radio free, rather been felt, he said, that the Com- do the good the "greatest for than to throttle and hamstring it by mission could have "an overall greatest number" but not take the shoving it into any strait -jacket of in determining view. look" at stations, perfectionist the wrong kind of regulation." public interest, convenience and A plea that radio be kept "com- Striking his thesis, Mr. Paley was never un- pletely free" and Congress Mr. DeWitt Mr. Bearden necessity. It thought that said that broadcasters have rec- til now, he said, that the Commis- should specify a legislative frame- ognized from the start that they N. J. Mr. DeWitt, long prominent work for radio which is in har- sion could go beyond the "general must be subject to "traffic" regula- in industry radio affairs, was con- look" and get into business aspects mony with the Constitutional guar- tion. This will be true so long as nected with the Bell Laboratories was of broadcasting. anty of freedom of speech there is a limit on the number of before joining WSM. (R- Ohio), made by the CBS executive. He Asked by Rep. Brown wavelengths. A commission has to His place at the Nashville sta- a newspaper publisher, about cen- said that today freedom of the air prescribe physical and engineering tion has been taken by George is at least as important to the Reynolds, veteran WSM engineer. sorship aspects, Mr. Paley said standards and to see that facilities also of the there is language in the proposed American people as freedom of are fairly distributed over the na- Walter E. Bearden, the press. WSM engineering staff, is leaving network regulations which indi- tion and that broadcasters stay on the station to do work with the cated to him that the Commission Easy to Shut Off their assigned wavelengths. The Columbia U branch of the National feels it can and ultimately will go Alluding to radio freedom as core of the problem, he said, is Research Council, stationed at into program regulation. compared to the press, Mr. Paley "to what extent, if any, beyond Lakehurst, N. J. Comparing newspapers to radio, said he had become convinced that, the regulation of physical require- Mr. Paley said that a publisher in Lincoln's phrase, radio "cannot ments, shall the licensing author- cause regulation inevitably feeds will be jailed because of violation live half slave and half free." ity have the power to shape or con- on itself as does the crusading of the laws, but his rights to pub- While radio has been "self -regu- trol radio broadcasting in this spirit, it is reasonable to expect lishing are not taken away. A lating" to a remarkable degree, country." that a commission with such powers station, on the other hand, can Mr. Paley said that the sovereign Pointing to the FCC as a com- "would be trying to regulate more have its license revoked. right of every listener to "snap mission with "life and death less and more, rather than and Aspects the switch and shut off his radio powers over radio broadcasting less." Business or to shift his dial from one sta- stations ", Mr. Paley said that be- Vague Language Rep. Sanders, as author of the bill, said he thought it desirable When the radio law was first with written in 1927, Mr. Paley said, to have some one familiar the legislators apparently saw the business aspects of broadcast- law ing analyze the rules in detail to these dangers and the early those LAKE specifically denied the Commission the committee and set out ONTARIO the right to censor programs. Until steps which broadcasters fear en- recently "we all thought we knew croach upon their freedom. what the radio statute meant," he Chairman Lea interposed that said. Then came the network Blackstone 200 years ago observed "the philosophy the legislative approach should be rules and in them is bared in defending them, we dis- "what is the present law; what covered broad and bold assertions the evil of it, and what is the of all sorts of new powers, pro- remedy." He said the Committee jected in a maze of uncertainty desired that sort of information as to the legal recourse we had from witnesses. against what the Commission Returning to his prepared pres- sought to do." entation, Mr. Paley said that after This observation brought con- issuance of the network monopoly siderable questioning. Rep. Wol- rules, it was realized for the first verton suggested that the network time that the broader and the rules be described in detail to the vaguer the Commission's powers, and the deeper the broadcaster's uncertainties as to his rights, his We obligations and his avenues of re- Merchandise! lief, the more dangerous does the WAR PRODUCTION BRINGS A BIG Follow -through, The situation become. difference between a Alluding to the pending litiga- in Court over the PLUS -LISTENERSHIP TO WHAMIand program tion the Supreme good radio. to make the WHAM gives you not just Rochester's war - WHAM's 50,000 watt, clear -channel signal Commission's power reaches out, day and night. twenty -four -mid a SUCCESSFUL regulations, Mr. Paley said that workers' housing project . . but coverage hours a day, to the homes of 43 war -busy one! We aim to move of six such projects. WHAMIand's 900,000 counties. To them WHAM brings the news apart from the legal question, he radio home,, have become 900,000 PLUS. and the entertainment that listeners the listeners from their radios to your felt the laws "will be destructive country over have picked as first choice. humming war plants . All around this area's WHAM's bonus-coverage now becomes retail outlets- repeatedly auto- to our nationwide system of broad- are growing communities of new homes bonus-coverage PLUS ... still at approxi- matically! Are we successful? Ware casting". He said the courts will a prosperous. well-paid addition to mately one-third the cost of localized cov- stat- WHAM's loyal family of listeners. erage of the same area. for facts! decide whether the present ute gives the Commission the National Representatives: powers it now claims for the first GEORGE P. HOLLINGBERY CO. time since the original law was WCBM written. If decided in favor of WHA 50,000 Watts ... Clear Channel ... Full Network the Commission, powers "which . . Blue Time Affiliated with the Red Network The never intended for ROCHESTER, N. Y. of the N.B.C. and the Blue Network Co. we think were BALTIMORE, MARYLAND it by Congress will be placed in Natl. Rep.- Foreman Co., N.Y. 8 Chi. the hands of the Commission." "The S e - siatioo. He said that students of the situ- Page 130 May 11, 1942 BROADCASTING Broadcast Advertising ation created by the network rules said there are laws covering the in its paper ration. How many importance, from the standpoint of now realize that the uncertainties conduct of broadcasters as well as newspapers do you think would their ability to bring about action, of the existing law might well of other business men and there be bold and brave and independent of the various proponents and op- allow the Commission to achieve are governmental departments with such hazards of annihilation ponents of any point of view." Any its present objectives or practical- charged with bringing into the hanging over their heads ?" effort to legislate or regulate the ly any objectives without a court courts for punishment or correc- Because the facts and the ex- editorial function of radio, Mr. issue being drawn, or at least with- tion violations of those laws. positions of all points of view reach Paley said, would "not only fail out the networks having any ade- the audience in so many ways, to achieve the desired result, but quate redress even if they got into Editorial Function Mr. Paley contended there is very will inevitably kill the thing court. In the past, Mr. Paley said, radio little real danger of unfairness and sought to be protected." A Real Danger has taken the uncompromising po- editorial bias over the air. Avail- able Not Interlopers He said this is based largely on sition that broadcasting differed studies, he said, show that the "public interest, convenience from the press in one important listeners believe radio is fair and Nearing conclusion of his pre- or necessity clause in the Act, particular, namely licensing. For trustworthy. He said it was his pared statement, Mr. Paley ob- which is susceptible of limitless in- that reason, broadcasting decided honest conviction that while radio served he had said virtually noth- terpretation." "I say to you now forever to forswear the editorial must be fair and must never be ing about the network regulations that a resourceful Commission so- function. editorial, legislation is not neces- which have had the industry minded might well devise ways to He said, however, that he had sary to bring this about. "standing on its head for the past He ". seize control of every phase of changed his mind in connection declared that in his judg- year He alluded to the pendency broadcasting regardless of the with previous statements that ment mathematical measurement of of litigation on these rules, and prohibitions and the silences in the fairness and freedom from edi- fairness would not work at all and said that briefs and copies of the present status on which we have torial bias should be a condition that laws or regulations prescrib- record in the proceeding will be ing would in relied so heavily in the past. This precedent to holding a license, and this the end serve made available to the committee is a danger and a very real one," that the Commission, if it had to make news reports and analyses if it desires. he said. the power, and the Congress, if it "dreary, wishy -washy and tedious, Mr. Paley also referred the com- The very announcement did not, should enforce this con- would compel ignoring the breaks mittee to his testimony a year ago by the of the news, the Commission that it will not look dition upon broadcasting. He said the relative impor- before Senate Interstate Com- tance of events. the (nm no rq flue with favor on broadcasting of a that for a year his associates had merce Committee in connection certain type will be enough to have struggled for a tenable suggestion programs of that type off the air as to how to write such a law and to all over the country in 24 hours. create machinery to administer it Stations must go to the Commis- without utterly destroying the sion on many different types of freedom of radio. petitions or applications. He said "I am simply afraid it cannot great danger exists whether the be done," he said. "I believe that Commission can censor programs in whoever has this power and how- advance or whether it is in the ever it is sought to be exercised, position to revoke a license or hand the only result can be to throttle a wavelength to someone else by free speech in the very commend- riggr$ an ex post facto judgment that pro- able effort to make it free." grams have not been in the public He essayed to tell the commit- interest. tee by analogy why he had changed If the Commission is once able his mind. The country may be ,00(4'1" to say it does not like a particular approaching a time when news- type of advertising or jazz music print, because of the war short- or dramatic programs, or that a age, will be rationed. The com- station should have taken a pro- mittee or commission empowered gram from a particular network, to ration newsprint solely because he said the broadcaster is bound the amount is limited would be hand and foot "subject to sub- very similar in function to the servient compliance or the death FCC rationing wavelengths be- penalty ". cause the number of them is lim- "One victory for the Commis- ited. sion in any such judgment after "Now suppose such a commis- the fact, and from then on its sion or committee were permitted whispered wishes will be amplified by statute to ration newsprint," all over the kilocycles in the land. he continued. "Suppose it were So, in effect, power of censorship told, `You may form your own after publication in the hands of a judgment as to the fairness of the licensing authority in reality can news in various newspapers in always be power of censorship be- America and you may proportion fore publication which is contrary the allotments of these newspapers to the whole theory of freedom of on the basis of their relative fair- speech and of publication in ness in their communities.' Can America." you imagine freedom of the press Referring to his previous testi- in America continuing to exist for mony that the core of the problem 20 minutes? Or suppose, even, was whether the Commission that you made such a commission MAN TO TALK BACK TO A COPI should have power to regulate only a sort of prosecutor and sup- broadcasting beyond necessary pose it had to go before a Federal physical requirements, Mr. Paley court or some other specially con- said it was his "sober judgment stituted tribunal and demonstrate that regulation by the FCC should that a given newspaper was un- stop at physical requirements." He fair and therefore should suffer WRC 980 KC 5000 WATTS

IT'S SORTA CROWDED HERE. RED NETWORK OF NATIONAL BROADCASTING CO. Represented Nationally by NBC Spot Sales Offices in Washington -New SHALL TURN TO York -Chicago -San aneiseo- Boston- Clavaland- Denver and Hollywood WE *Apologies to Famous First Facts PAGE 31?

BROADCASTING Broadcast Advertising May 11, 1942 Page 131 with the White resolution when Mr. Paley said he did not feel found that in some cities affiliates tion went to the network monopoly he went exhaustively into the sub- there was any danger of concen- do not find it expedient to clear regulations rather than the pend- ject. He said he tried to show tration of power in the hands of for public service programs, fea- ing proposal before the House that network broadcasting never networks through acquisition of turing members of Congress, Cabi- Committee to write a new radio should be reduced to a sort of managed and operated stations. net officials, and others in public law. He said he felt that Con- catch -as -catch -can commercialism, While he felt the FCC did not life. He said this situation led to gress should recognize the valid- driven for its survival to a sort of have the legal right to block sta- the acquisition by CBS some years ity of networks and license them. opportunist competition to sell this tion sales from the standpoint of ago of WJSV, Washington. But Mr. Paley explained that if half -hour and that quarter -hour price, he asserted it had effectively Placing of a limitation on the his new philosophy expounded to before somebody else could sell it. done so and had made clear its number of stations which networks the House Committee - limiting the He said he had told the Senate opposition to further acquisition of may own grows out of a "fear of FCC to regulation of only physical Committee he thought the major- stations by networks. domination ", he said. Calling this aspects of broadcasting -is ac- ity of the Commission had been Emphasizing that in his judg- completely theoretical, he said no cepted, there would be little reason able to "make us seem to be out- ment there was no latent danger one can prove that a network ever for the licensing of networks. laws, interlopers and monopolists" of undue control of public opinion has exerted improper influences. Mr. Sanders took issue with this simply because networks were not by networks through ownership There is no reason why a network observation on the ground that Mr. licensed. Declaring he "rejected and operation of stations, he cannot operate a station as well Paley's whole statement was based any such role ", he concluded that pointed out that in spite of the as any other owner and in many on seeking protection against un- "I believe that either through li- fact that there have been no na- instances the operation should be necessary regulation and that his censing, some words of recognition tural limitations, only three press better, he declared. licensing policy position appeared in the statute, or somehow, net- associations have developed, there If networks should at any time to be inconsistent with that view. works richly and thoroughly de- are only four national magazines acquire stations in any large num- "I am talking about an entirely serve to be validated and legiti- with more than 21 million cir- ber, and should evil practices re- free radio," Mr. Paley said. "I matized by Congress." culation and there is only one chain sult, Mr. Paley said that two safe- believe it will be unnecessary to Removing Doubt of newspapers totaling more than guards readily could be applied, license networks if my philosophy 25. (1) the Department of Justice of regulation is accepted. If it Returning to the stand Wednes- could institute anti -trust proceed- isn't, then I favor the licensing Originating Points r day afternoon, Mr. Paley sought ings if applicable and (2) Con- process." to clear up one or two points It is desirable for networks to gress could always legislate. Leg- Mr. Paley observed that the FCC about which committee members own stations in certain localities, islation, he said, should be based "has been dealing with us through had questioned him during his he said, because of their impor- on evils that can be proved and back alleys ", through network previous testimony. He said that tance as p r o g r am originating not on future speculation. affiliates and "smearing us with the issuance of the so-called points. He enumerated New York, A detailed questioning of Mr. obliquely ". He said that if regu- monopoly regulations, it was evi- Chicago, Los Angeles and Wash- Paley on the scope and nature of lation were restricted to physical dent the FCC was showing "an ington as desirable from that CBS contracts with affiliates was aspects, there would be no danger appetite" for more power. It was standpoint. Moreover, there have undertaken by Rep. Hinshaw. Mr. of such regulatory encroachments. evident also that the Commission been instances where the network Paley explained there are no spe- Asked specifically by Mr. Sanders was seeking to invade indirectly has been unable to make a satis- cial limitations but that many whether he believed in licensing the program field and that Con- factory arrangement with affiliates factors are taken into account. of networks, Mr. Paley said that gress in redefining the FCC's au- in particular markets, and there- Networks seek to avoid duplicate "if we are going to have the kind thority, should clear up any doubts fore has sought to buy or lease coverage wherever possible, he of law we have today, yes. If not, or ambiguities as to the Commis- stations. said. Asked whether the group I do not believe licensing is nec- sion's precise powers. Beyond that, he said, it has been of some 400 independent stations essary." could not undertake another net- Elmer Davis Appears work venture, Mr. Paley said there Elmer Davis, famed CBS news was no reason other than the busi- analyst, followed Mr. Paley to de- WE'RE ness risks. He said there was fend radio's editorial freedom. ON nothing CARRYING to prevent them from go- While he read from a prepared ith ing into network operation. statement, he extemporized several License Problems times, and observed he felt the Mr. up FCC's indicated encroachments on Sanders brought the would the question of licensing of networks, broadcasting affect pub- OUTSTANDING which Mr. Paley had lic interest adversely. If the FCC recommended now claims in testimony last before the gets the power it it year he said, would be real SERVICE Senate committee. The CBS presi- has, there TO dent said that at that time he felt danger to freedom of radio. networks should be licensed as a Mr. Davis explained he had means of avoiding "back alley" been in the news business off and efforts to regulate networks such on for nearly 40 years, and that GOVERNMENTAND as is involved in the chain- monop- since 1939 he has been with CBS oly regulations. as one of its regular commentators. At that time, he said, the ques- His principal responsibility is his W. 8:55 to 9 p. m. broadcast, he said. AVE.,' INDUSTRY. Mr. Davis explained at length 1121 VERMONT D. C. the manner in which news broad- Eastern WASHINGTON, WLAW casts are developed and the infinite Office Lawrence, Mass. degree of work entailed in the 5000 Watts preparation of even a short broad- cast. As one radio executive has 680 KC. put it, he said, "radio has nothing C.B.S. but a front page ". Any presentation of news re- quires some editorial judgment, he declared, in commenting on the "self- denying ordinances which radio networks have imposed on themselves ". If it be said that WLAW the broadcaster's personal preju-

THE dices are likely to enter into his . CAPITAL selection or judgment, the same OF is true of newspaper editors, he NEW said. ENGLAND'S This element of interpretation 7TH STATE is always at a minimum in his Nat. Rep., The Katz Agency own broadcasts, Mr. Davis said. Page 132 May 11, 1942 BROADCASTING Broadcast Advertising But its use when necessary "seems original network of 16 stations in to me essential to performance of 1927 it has grown to 121 U. S. the duty of giving the public as stations, of which 113 are inde- accurate a picture as possible of pendently -owned affiliates which the the day's news as it seems to me ". network does not control in any way. Discusses Censorship "It has taken radio broadcasting "If radio news editors have on 15 years of uphill competition the whole shown considerably bet- against the older advertising media ter judgment in the past two or to win as little as 12 cents of the three years than those of news- American advertising dollar," Dr. papers (and I believe this cannot Stanton said. "How slow the climb be denied)," Mr. Davis said, "it is has been, even in recent years of probably because radio is a com- widespread radio ownership, can be paratively recent news medium; seen in the fact that radio's share and indeed only became a recog- of all advertising expenditures was a workout every week nized vehicle of general news, as BRAIN TRUSTERS of WHBF, Rock Island, get less than 8 cents per dollar in questions submitted by listeners on a novel quiz show, Stump distinguished from special events, answering 1936, less than 11 cents in 1938, the Staff. Deep in the start of concentration are (1 to r) : Chuck Harri- when the present world situation Sher- and only 12 cents in 1940, despite was sharpening itself toward a son, chief announcer; Woody Magnuson, program manager; Jack man, originator of the show; Van Patrick, sports director; John Gilbert, the fact that radio ownership in crisis and the maneuvers of for- musical director. For stumping the staff, listeners win War Stamps. those four years increased by more eign propaganda agencies were be- than 7,500,000 homes." coming apparent. But at present, and the niche merely to report what so- called mistakes; they are human beings. radio advertising Millions for Sustainers `news' comes through regular But any governmental authority CBS occupies in the field. Emphasis was given with Describing CBS program service channels, with no attempt to weigh which might take their place would program standards, the revelation that CBS has re- since Pearl Harbor and rigid pro- and analyze it, would result in also be composed of human beings, coverage not be too fused some $6,000,000 in business gram standards on war public misinformation, often to the whose infallibility could Dr. confidently predicted. over a period of four years by ad- invoked by the network, Stan- advantage of the enemy." ton pointed out that in addition Mr. Davis held that Government "Such a change in the control hering to these standards. CBS operation on a wartime to the imposing list of special fea- censorship of radio news, except of radio might remove some temp- tures, during the first three months insofar as it involves military tations, but at the expense of im- basis since Pearl Harbor was cov- He pointed of 1942 there were 1,500 sustaining secrecy, is "as abhorrent to any- porting others; and so far as my ered by Dr. Stanton. out that today Columbia spends an- network announcements made over one in the news branch of radio experience and observations go, CBS on behalf of the war effort. radio news executives do not yield nually some $5,700,000 to furnish as it would be to newspaper edi- figure of $5,700,- to any temptations that may exist sustaining program service to af- As against the tors". He continued: 000 spent for sustaining program "We are all, of course, subject now, but are animated only by an filiated stations. The CBS telephone honest desire to present the news bill for wire lines to link its affili- service day, Dr. Stanton brought to Government censorship on mat- that in 1931 the figure was ters involving military secrecy; as it actually is. ated stations runs some $2,000,000 out "Under Government supervision, a year. about $3,000,000; in 1936 it had and radio, by its nature, is subject and in to somewhat more rigorous cen- however high- minded its person- Describing CBS' growth, Dr. increased to $3,500,000, sorship than are publications, es- nel, there would be constant dan- Stanton brought out that from an 1941, despite the fact that the net- pecially now that broadcasts from ger that presentation of the news eastern cities could be heard by might be subject to other influ- enemy submarines off the coast. ences." "To that sort of censorship no Rep. Sanders commended Mr. one objects," he said, "but any Davis upon his objectivity and ac- curacy in reporting the news, and other sort of government censor- . ship, whether positive or negative, declared he was a regular listener r tr would be as abhorrent to anyone to his analysis. He referred par- in the news branch of radio as it ticularly to a parliamentary situ- would be to newspaper editors, and ation that had developed recently QS» OON" AND COM' in my opinion, it would be quite in the House and said Mr. Davis o, Steno' as injurious to the public interest. alone had accurately described the Suzy Termtn l boosts Dixie "Need for Government alloca- event. All other press association, w pro- news s tion of the air channels is ob- and radio reports were A fores, vious," he went on, "but my ex- inaccurate, Rep. Sanders com- 'W advertising X00 mented. Signs, reach perience and observation in radio toll 9otes, would not suggest that any ad- d product, the in An Uphill Fight gram ass through homes vantage could be gained by Gov- os they P between their First witness at the Thursday 1 ' ernment control over news or other and their programs, whether such control session in continuing Columbia's commuting Kentucky were exercised directly or indi- presentation was Dr. Frank N. Northern Stanton, the network's director of mer rectly ..." Q% o: research, now acting part-time as a where audience Avoiding Temptation in the Office & instance builds o n consultant of Facts Another foc "There has never been the faint- Figures in Washington. He is also ound recognition est idea (at CBS)," he maintained, a member of the Advisory Board chondiour p og "of giving the public what we of the Office of Radio Research at for Y°roduct. Columbia U. think they ought to believe is true, k your p or what we should like to believe is Presented to the committee were true; but only what seems to us a series of charts designed to por- to be true. tray at a glance some of the WSAI'S SALES AIDS "No doubt," he concluded, "the cardinal facts about present -day 1. Street car and 5. Taxicab Covers private executives who at present radio and its growth. In an hour's bus cards 6. Downtown Win- control - under restrictions - the dissertation, Dr. Stanton explained 2. Neon Signs dow Displays radio industry have made some these charts, the development of 3. Display Cards 7. Houseorgan 4. Newspaper Ads 8." Meet the Spon- sor" Broadcast W DAy for the Red River IT SELLS FASTER IF IT'S Valley p ENT' RED FARGO, N. D. 5000 watts NBC SAI Ask your Agency to ask the Colonel! CINCINNATI'S OWN STATION R S W A T T 5 D AY A N D N I G H T J FREE & PETERS, Inc., National Representatives. N B C L B L U E N E T W O K 5,000 BROADCASTING Broadcast Advertising May 11, 1942 Page 133 work had more hours sold commer- tory functions, particularly with ate last year on the White Resolu- cially, it reached the total of $5,- respect to the network regulations. 1,000 TINY PLANES tion, Judge Burns said the question ..r 700,000. Even in the 12 months He maintained FCC had over- CBS Ceremony Marks Receipt of option time, the heart of an affili- prior to Pearl Harbor the total stepped its authority in "many ation contract, was virtually ig- CBS network program time was ways ". of Students' Models nored in those proceedings. The designed almost equally Reviewing the light reg- between punitive A BLACK future for the enemy White Resolution, designed to stay sustaining programs and commer- ulations which the FCC proposes to was symbolized May 2 in the fore- the regulations until such time as cial originations, he said. invoke, Judge Burns said they in court of the CBS Pacific Coast key Congress could resurvey the Com- Describing CBS' worldwide news effect would negative all existing station, KNX, when 1,000 scale munications Act and spell out the coverage, Dr. Stanton brought out CBS contracts with affiliates and model airplanes-all painted black functions of the FCC, is gathering that CBS from April, 1941, through thereby seriously undermine net- -were delivered to the Navy. dust in a Senate Interstate Com- March, 1942, made over 2,000 news work operation. The tiny models were made by merce Committee pigeonhole. Asked by Rep. Halleck (R -Ind.) Los Angeles high school boys ac- Rep. Hinshaw inquired into the pickups from 70 different points cording to an exact scale and were throughout the world. There were whether he could explain "in a assembled in the shape of a gigan- radio background of FCC Chair- 774 news pickups in the last year word" reasons for the FCC objec- tic V on the lawn with a Navy man Fly. Judge Burns said that as from London alone, he said. Dr. tion to network affiliations, Judge guard. The ceremony of delivery far as he knew Mr. Fly had had Stanton outlined the results of the Burns pointedly asserted that the was released over the complete CBS no radio background prior to his Elmo Roper and George Gallup FCC has made loose accusations of network. appointment to the Commission. polls on radio as a news source. "domination of affiliates" and Cecil B. DeMille, producer of Asked by Mr. Hinshaw why Mr. Mr. Roper's forecasts were within "monopoly charges ". He held these Lux Radio Theatre series and Fly had been appointed chairman 1% of the actual results of the were completely without merit and famous film director, was a special of the Commission, Judge Burns insisted guest of honor and Lt. Cons. E. R. national election in 1938, he said. that though affiliates "did DeLong accepted the delivery of observed simply that his appoint- Dr. Stanton broke down surveys want more money from networks, the planes on behalf of the Navy. ment to the Commission and the conducted from 1938 through 1941 they did not want the Government chairmanship were simultaneous. by Mr. Roper for Fortune Maga- to get it for them ". "What then would qualify Mr. Fly zine, covering news Judge Burns declared it had been using "subterfuge" in its licensing as a radio expert ? ", asked Mr. preferences of He the public, income groups in rela- clearly indicated that affiliates do policies. said the Commission Hinshaw. tion to and not desire "Government interfer- consistently has overstepped its "Well, he attended law school listening, listeners' re- as actions to broadcasting in this ence" and they are not in accord, authority an administrative when I did," Judge Burns replied. country. Influence of network af- by and large, with FCC views that body. "But perhaps that would act rather filiation on the audience, he said, networks either "dominated" them Rep. Halleck said that when Con- as a detriment." or had created a "monopoly ". He gress set up an administrative body is shown by measurements of list- Stations Afraid ening to stations before and after insisted that no evidence had been it should be allowed to conduct its they have become affiliated with brought out to show that CBS con- affairs so long as it stayed within Answering a cross -fire from CBS. tracts now in effect work against the limits of its jurisdiction. If Reps. Halleck and Hinshaw, Judge public interest. such a body "has taken authority manner in Judge Burns Burns said the adroit for CBS Contending that the networks upon itself, in excess of powers out- which the FCC had worked the Appearing as CBS' final witness, give local stations "the kind of lined by Congress, then I am in regulations made it difficult for af- Judge John J. Burns, CBS general programs people want and which accord with the recommendation filiated stations to challenge the counsel and a member of its board, could not be put on by local sta- that its powers be clearly out- FCC's authority. Few stations are amplified previous testimony of tions because of lack of resources," lined," he observed. going to "die on the barricades of Mr. Paley regarding FCC regula- Judge Burns accused the FCC of 'Clever Indirection' the fifth amendment ", he said, but are going to "bow to the will of Pursuant to Committee request, the Commission ". Beyond that, he Judge Burns distributed copies of said it was most difficult for any the FCC regulations to members private organization to attempt to and called their attention to the prove in court that an administra- sections which he said would tive body has gone beyond its pow- "strike at contractual provisions ers. CBS has with affiliates, providing He attacked particularly the ac- exclusive service in given locali- tion of the FCC in opposing any ties." sort of review of the regulations. Pulling no punches, Judge Burns The Commission sought to dismiss described the FCC operation as "a the proceedings, he said, on the clever bit of indirection ". He said purely technical ground that its ac- the rules in effect tell the affiliates tions were not reviewable and that that "you are going to lose your the regulations did not constitute VERTICAL license" in contracting with net- an order. He described this as the RADIATORS works, rather than saying "your first time a Commission, within contract with networks is no good ". his recollection, has attempted to Charging that no consideration assert such broad powers. was given to the fate of the net- The FCC seeks only to procure works in the hearings in the Sen- from Congress a grant of power sufficiently broad to permit it to ignore Congress thereafter, he de- clared. By using the element of "indirection ", he said, the Commis- sion seeks to assert power over sta- tion contracts through threatening COVERAGE 1/s Million People in stations on renewal of license. He Northeastern Wiscon- said the FCC should have gone to EFFICIENCY sin Listen Nearly 60% Congress for this authority. of the Time -The Only The Commission, from the prac- tical point of view, is "in the driv- SATISFACTION Big Station in This Rich er's seat, except where it acts with- Area. No Other CBS out a shred of reason," said Judge Station can be Heard Burns. Rep. Hinshaw said that this ECONOMY means that all stations are subject Regularly. to the will of the Commission, to which Judge Burns assented. He added that with the FCC holding RADIO DIVISION the power of life and death over The only CBS outlet for licensees, LEHIGH STRUCTURAL STEEL CO. Northeastern Wisconsin unless they are made of "heroic stuff" they are not going 17 BATTERY PLACE, NEW YORK, N. Y. WiR PLANT AT ALLENTOWN, PA. to "take on the Commission". OFFICES IN PRINCIPAL CITIES GREEN BAY, WISCONSIN Asked by Rep. Brown whether it Page 134 May 11, 1942 BROADCASTING Broadcast Advertising was vitally necessary that the Corn- 41 for `Gang Busters' forced NBC to divorce its Red and '" mission "be in existence ", Judge Blue Networks and ultimately sell simply that "that A TOTAL of 41 stations have the Blue. SECOND HUSBAND Burns responded for Gang Busters, since is not an overstatement." He called signed As former general counsel of BLUE offered the program to its Burns alluded to starring the FCC regulations revolutionary, affiliates for local sponsorship over the SEC, Judge emphasizing that the Commission three weeks ago. The cops-and- the "death sentence" legislation used the prefix "no license shall robbers thriller, which started on which Congres gave the Commis- HELEN MENCKEN be granted" to affiliates which enter May 1 and is heard Friday, 8 -8:30 sion to force separation of holding contracts violating the regulations p.m., will continue on a participat- companies. But he said the Con- and as a step that had never been taken ing basis until Sept. 18, when Dr. gress surrounded the Commission's Earle S. Sloan will again take it compulsory safe- before. He called it completely authority with THE GOODWILL HOUR without warrant. over on behalf of Sloan's Liniment guards of very detailed scope. Burns for a period of 30 weeks. If Congress had been "tipped In this connection, Judge heard on pointed out that originally the off" on the technique of the FCC, now rules did not read that way, but slightest intimation" that it would he commented, it would have saved ad- be eliminated. itself a lot of time by simply hand- 5,000 Wette NBC Red that Mr. Fly "has very smart Day and j¡yl The Blue visors and he's quite clever him- In the proceedings before the ing to the SEC licensing power. Night self." Initially it was based on the Senate Committee a year ago, at He described the FCC action on Network FCC's licensing power but was which time he said Chairman Fly forced sale of stations as "un- turned around to make it more retreated somewhat from the posi- justified in all our legal history The DAYTON, O. Station potent, he said, calling it a credit tion taken by the FCC, it was gen- and administrative experience." "to their ingenuity ". erally agreed by members of that After Judge Burns had read Insisting the FCC had no author- Committee there should be option from the Act the specific functions ity over business practices of sta- time and Chairman Wheeler sug- delegated to the FCC on radio, and tions, Judge Burns pointed to the gested the networks get together had pointed out there was only a Wheie Bid recent Supreme Court decision in with the FCC to work out some hidden clause mentioning networks, the Sanders case, as well as the acceptable formula. he said it was obvious the FCC had very terms of the Communications An FCC Invention "wrenched" a word here and a Act itself. All broadcasting matters phrase there in its effort to regu- are segregated under Title 3, which He described the "non- exclusive late business aspects of broadcast- does not pertain to public utility option" embodied in the revised ing. He pointed out that Congress SYR common carriers where rates are rules as a "contradiction in terms" even went so far as to specify regulated, he said. and said it was "an invention of lighting of towers but that it did Asked by Rep. Halleck about the the FCC." Rep. Sanders insisted not specify regulation of business SYRACUSE FCC's inquiry into newspaper own- he had never heard of an option aspects of broadcasting. ership, Judge Burns said the Com- that was not exclusive. If the Commission's theory of its mission in its rules seeks to spell When Judge Burns explained the power over business aspects is true, out instructions against newspaper rules do not bar the purchase of Judge Burns said, then Congress Can You Tap the ownership of stations. "Despite time by the networks but that this could have handled the job in one Farm what Mr. Fly says," he declared, if provided a way of destroying the sentence incorporating the authori- East's Best the Commission can exclude a net- economic power of the networks and zation to make laws and regula- work from station ownership, it their ability to serve the people, tions that regulate the business of Audience? can exclude a newspaper. The same Rep. Brown asked what was to broadcasting. would go for any other type of li- prevent the networks from pur- He said the FCC obviously had y J cense, he declared. If the network chasing sustaining time at a nom- "scoured and combed" the statute rules are permitted to stand, he inal fee and increasing the rate for support of its contention. said, there would be no question if the time were sold. Commissioner Craven, described about the FCC's authority to knock CBS President Paley, called upon by Judge Burns as "the man gen- off any kind of broadcast station to answer this question, explained erally regarded as the ablest mem- under any given set of circum- he had discussed this matter with ber of the Commission ", had testi- stances. Chairman Fly and that he had been fied before the Senate Committee it would be a "complete eva- They Came and Went told that no consideration was given to Sales sion of the law," Chairman Fly's the effect of the network rules on Influencing Resuming the stand to conclude position was that the networks the business aspects of broadcast- his testimony Thursday afternoon, could only purchase the time at the ing. He, along with Gov. Case, dis- FAR Beyond Pontiac Judge Burns outlined to the Com- prevailing rate, which Mr. Paley sented from the majority action. mittee the tortuous course followed said was in effect the acquisition Loss of Incentive In cities ... villages . . forms by the Commission in its so- called of sustaining time at full commer- . for miles and miles around chain- monopoly probe, and the become effective, Pontiac ... the messages of na- cial rates. If the rules tional, regional and local adver- many changes in personnel both on Rep. Brown interposed that if Judge Burns said, all incentive to tisers are heard over WCAR's the Commission and on its legal such a procedure were followed, it spend money on sustaining pro- 1000 streamlined watts. staff, which punctuated the proceed- would be tantamount to fixing grams will be lost. The whole field , ings which began in November, prices. Mr. Paley said that was would be opened up to "fly-by -night GET THE 1938. who would be in a FACTS the inference he received. opportunists" FROM Chairman Fly himself, he pointed Appraising the rule banning net- position to take away from estab- WCAR out, never participated in the in- work ownership of stations, Judge lished networks stations in key PONTIAC, MICHIGAN vestigation proceedings, which ran Burns called it an "unusual ex- markets. Moreover, he said the or the Foreman Co. e Chicago New York from Nov. 14, 1938, to May 13, tension of administrative power." business would gravitate to the big 1939. Former Commission Thomp- He said that through it the FCC, stations in each market, referring son, who participated in writing licensed stations for to testimony of other witnesses be- after having The Northwest's Best the report, sat only five days, he network ownership and operation, fore the Senate committee. brought out. Three separate gen- suddenly by a decree proposes that Judge Burns said he believed the Broadcasting B u y 1==- eral counsels were employed dur- the station must be sold. He al- regulations couldn't have been de- ing that period, he explained. Of luded also to the rule which in effect (Continued on page 116) the original committee of four members, he pointed out, only one WTCN - Commissioner Walker - now serves on the FCC. BLUE NETWORK The May 2 report of the Corn - IF YOU HAVE TIME MINNEAPOLIS ST. PAUL mision, which accompanied the is- Owned and Operated by suance of the proposed rules, he TAKE A QUICK LOOK ST. PAUL DISPATCH PIO- said, did not propose complete abo- NEER PRESS, MINNEAPOLIS lition of option time. He contended AT PAGE 31 DAILY TIMES. during the there was no testimony FREE d PETERS, INC. - Ntl. Rep. investigation on the need for option time and there never was "the BROADCASTING Broadcast Advertising May 11, 1942 Page 135 BRISTOL -MYERS Co., New York Theodore B. Creamer (Ipana, Sal Hepatica), on Oct. 7 sor Actions of the THEODORE BELDING CREAM- starts for 39 weeks Eddie Cantor's ER, 66, head of Theodore B. Cream- Time to Smile on NBC Wed., 9-9:30 FEDERAL COMMUNICATIONS COMMISSION er Adv. Agency, Los Angeles, died p.m. Agency: Young & 1ubicam, N. Y. May 4 from a heart ailment. Mr. Renewal Accounts MAY 2 TO MAY 8 INCLUSIVE Creamer was stricken April 27 but recover- GENERAL FOODS Corp., New York, was thought to have been on May 4, renewed The Second Mrs. Decisions... ing. Nationally known in adver- Burton on 6 CBS Pacific Coast sta- tising, he was the Los Angeles copy MAY 5 tions, Mon. thru Fri., 4 -4:15 p.m. and executive of Lord & Thomas on the shifted product from Jello to Post's KOB, Albuquerque- Granted application California Fruit Growers Exchange 40% Bran Flakes. Agency : Benton & in part for extension of special service Bowles, N. Y. authorization to 9- 30 -42. (Sunkist), Southern California All WJMA, Covington, Va. Granted con- sent assignment - Year Club and other accounts for BRISTOL -MYERS Co. New York of license to Earl M. Key 1 for total consideration of 515,000. three years, resigning in 1930 to (Vitalis), on July renews for 52 WGAR, Cleveland-Denied petition for organize his own agency. Prior to weeks Mr. District Attorney on 87 for reconsideration and NBC stations, Wed., 9:30 -10 p.m. grant applic. to coming he 15 change to 1220 kc. which was designated west was for years Agency : Pedlar & Ryan, N. Y. for hearing 4 -7 -42 with related applic. of with N. W. Ayer & Son, Philadel- WHBC and WADC. phia. Surviving are his widow, Mrs. GENERAL MILL S, Minneapolis WGNY, Newburgh. N. Y.-Denied spe- (Softasilk cake flour), on June 1 re- cial service authorization for 1220 kc. with Elsie S. Creamer, and two sons, news for 52 weeks Hymns of All 1 kw., unl. time. Corp. John B. Creamer, formerly Churches on 29 NBC stations Mon. WAAT, Jersey City - Designated for hearing applic. for modification of license account executive of A. & S. Lyons thru Thurs. 2:45-3 p.m. and Betty to move main studio to Newark. Inc., Beverly Hills, Cal., talent ser- Crocker on 29 NBC stations Friday LICENSE RENEWALS Granted to A. 2:45-3 p.m. Agency: Blackett- Sample- KGU KFQD KFYR KOHL -WRNL WSAZ vice, and William Creamer, with Hummert, Chicago. WSUI W45V W47NV W51C. the Hollywood radio department of J. Walter Thompson Co. GENERAL MILL S, Minenapolis MAY 6 (Gold Medal kitchen -tested flour), on WJMS. Ironwood. Mich.; WATW, Ash- FOR VOLUNTARILY instituting June 1 renews for 52 weeks Arnold land. Wis.-Granted modification of license Grimm's Daughter on 28 NBC sta- to change corporate name to Upper Michi- the payroll savings plan in May of gan-Wisconsin tions, Monday through Friday, 2:15- Broadcasting Co., Inc. 1941, James T. Milne, manager of 2:30 p.m. Agency: Blackett- Sample- NEW, Roy B. Albaugh, Waco. Tex. WELI, New Haven (left) Pat- N e /urork Account's Granted petition for leave to dismiss ap-- and Hummert, Chicago. plic. for CP new station. rick J. Goode, president of the sta- All time Eastern Wartime unless indicated KFRO, Longview, Tex.- Granted motion tion, who is also city postmaster, GENERAL MILL S, Minneapolis to withdraw application for modification of received a Treasury Dept. certifi- (Wheaties), on June 1 renews for 52 license. week. New Business weeks The Guiding Light, on 29 NBC KSAN. San Francisco -- Granted petition cate at ceremonies last WELI stations, Monday through Friday, to dismiss application for CP. joined in a statewide hookup origi- GENERAL MOTORS Corps., Detroit WOAI, (institutional), on 9 2:30-2:45 p.m. Agency : Knox Reeves San Antonio -Granted petition to nating at WTIC, Hartford, last June starts Adv., Minneapolis. intervene in hearing on application of Wal- Friday to inaugurate Cheers From Me Campa on 114 CBS mac Co. for new station in Alice. Tex. the war bond stations, Tues., 9:30-10:30 p.m. Agen- KGGM, sales campaign. Network Changes Albuquerque- Granted motion for cy : Campbell-Ewald Co., Detroit. postponement to 6 -3 -42 of hearing on ap- plications of KGGM and KVSF. SEASIDE OIL Co., Santa Barbara, LIGG11J T & MYERS TOBACCO Co., NEW, Granite District Radio Broadcast- Edward Ralph Goble New York (Chesterfields), on May 5 ing Co., Murray. Utah -Granted request Cal., on May 18 starts for 13 weeks EDWARD RALPH GOBLE, 59, Seaside Newa on 8 California BLUE added 4 CBS stations to Glenn Miller, to continue hearing to 6 -5 -42. a total of 101 CBS stations, Tues., NEW, Portsmouth Radio Corp.. Ports- president of Stack -Goble Adv. stations (KFSD KECA KTMS mouth. Va.. Granted motion KERN KGO KFBK KWG KTKC), Wed., Thurs., 7:15 -7:30 p.m. Agency: - for con- Agency, Chicago, and former mem- Newell- Emmett Co., N. Y. tinuance of hearing to 6- 17 -42. ber of advertising Mon.. Wed., Fri., 5:30-5:45 p.m. WLAP. Lexington. Ky.-Dismissed pe- staffs of several (PWT), with repeat on 4 Arizona tition to intervene in hearing of Butler Chicago newspapers, died May 6 of QUAKER OATS Co., Chicago (food stations (KTAR KVOA KGLU products), on 5 shifts That Broadcasting Co. penumonia in Memorial Hospital, KYUM), Mon.. Wed., Fri., 5:30- June Born in Mr. Brewster Boy on 67 CBS stations Chicago. Cincinnati, 5:45 p.m. (MWT). Agency: McCarty from Wed., 7:30 -8 p.m. to Fri., 9:30- Applications... Goble worked for advertising de- Co., Los Angeles. 10 p.m., discontinuing current re- partments of Chicago newspapers, broadcast, Wed., 12 -12:30 a.m. Agen- MAY 6 moved to GENERAL MILL S, Minneapolis then Cleveland to return (Kix), on May 4 starts Lightning cy: Ruthrauff & Ryan, Chicago. BLUE Network Co., Inc.. New York - to Chicago in 1910 where he became Authority to transmit programs to CFCF Jim, transcribed adventure series, on R. J. REYNOLDS TOBACCO Co., and CP.L and one of the organizers of the Stack- 12 Pacific BLUE stations (KGO the Canadian Broadcasting Agency. Winston - Salem, N. C. (Camels), on Corp. Goble RECA KFSD KTMS KFBK KWG May 15 shifts Bob Hawk's How'm I NEW, The Radio Voice of New Ramp - KERN KOH KEY KJR KGA shire Inc., Manchester -Amend applic. for Doing? on 99 CBS stations, Fri., from KTKC, Visalia, Cal., has appointed KTKC), Mon., 7 -7:30 p.m.; Wed., 7:30 -8 p.m. to 10 -10:30 p.m. Agency: CP new FM station to change proposed William G. Rambeau Co. as its ex- Fri., 7:30-8 p.m. (PWT). Agency: transmitter site, increase coverage to 31,630 Wm. Esty & Co., N. Y. sq. mi., population to 2,318,333 and direc- clusive national representative. Blackett -Sample-Hummert, Chicago. tional and transmitter changes. RALSTON PURINA Co., St. Louis W45CM, Columbus, 0.- Modification of (Ry- Krisp), on June 26 discontinues CP as modified for extension of com- Elsa Maxwell's Party Line on 78 mencement and completion dates to 6 -1 -42 BLUE stations, Fri., 10 -10:15 p.m. and 124 -42, respectively. RECRECORD CO NE S WJAS, Pittsburgh -Modification of CP SERVICE Agency : Gardner Adv. Co., St. Louis. as modified THE for extension of completion Co., New date to 9- 27-42. COMPRESSIONOF SAFETY HECKER PRODUCTS NEW. John W. Choate, Leonore V. OF 21,000 York, on May 10 shifts products for Choate, E. P. Nicholson Jr. and John Wall - MARGIN FOR The Moylan Sisters from H -O and brecht, Middleboro, Ky.-CP new station IS YOUR Old -Fashioned Oats to Force Toasted on 1230 kc.. 250 w., unlimited. S Wheat Flakes, and on May 17 renews KBWD, Brownwood, Tex. -Modification the program on 13 BLUE stations, of license to increase to 500 w. N, 1 kw., D. INSULATOR SPECIFYING Agency : K49KC, Kansas City. Mo.- Modification oï Sun., 5 -5 :15 p.m. Clements STRUCTURE Co., Philadelphia. CP for extension of completion date only N to 11-23 -42. ANTENNA KVOD, Denver -Modification of CP as CELANESE CORP. OF AMERICA, modified for extension of completion date New York yarns and fabrics), on May to 6-29 -42. More than 2 I,000 Lapp Porcelain Compres- 20 shifts Great Momenta In Music oit KGEI. San Francisco - Modification of 59 CBS stations from 10:15 -10:45 to CP to add 11730 kc. sion cones have gone into service. They sharing time. 10 -10:30 p.m. Agency : Young & Rubi- ROL, Seattle. Wash.. - Modification of range from tiny 3" cones for pipe masts to cam, N. Y. CP for extension of completion date to 9 -1 -42. the large units shown above and recently CONTI PRODUCTS Corp., New installed in the new WABC transmitter. In York (soap), on May 8 shifted Trea8- Tentative Calendar ... the history of these insulators, covering ?try Hour of Song on 21 MBS stations from Sat., 8 -8:30 p.m. to Fri., 10- WJMS. Ironwood, Mich.: WATW, Ash- more than 20 years, we have never heard of a 10 Bermingham, land. :30 p.m. Agency: Wis., license renewal (May 141. tower failure due to failure of a Lapp por- Castleman & Pierce, N. Y. NEW, Frequency Broadcasting Corp.. Brooklyn, CP new station 46.9 mc.; 8,500 celain part. Reason enough to specify sq. mi.: unlimited PHARMACO Inc., New York (Feen- (May 15). "Lapp" for tower footing insulators. a -Mint, on May 8 shifted Double or This giant base ' Lapp Insulator Co., Inc., LeRoy, N. Y. insulator Nothing on 100 MBS stations from Hammond Joins COI supports one corner of Sun., 6 -6:30 p.m. to Fri. 9:30-10 LAURENCE p.m. Agency : Wm. Esty & Co., N. Y. HAMMOND. assistant the new director of the CBS TVe, The People WABC tower. sponsored by Gulf Oil Co., JOHN V. L. HOGAN, consulting Pprogram,ittsburgh, has resigned to join the radio engineer and inventor, and prin- radio division of the Office of the Co- cipal owner of WQXR, New York, ordinator of Information. Replacing FOR SECURITY IN was named a member (facsimile) of him is Ted Adams, one of the writers Committee IV (Domestic Broadcast- of the show, which is produced by ANTENNA STRUCTURE INSULATORS ing) of the Defense Communications Young & Rubicam, New York. Board last Thursday. Page 136 May 11, 1942 BROADCASTING Broadcast Advertising Opening of New KICD Ovens Heads WCAM Philadelphia Night Ball CLARENCE N. ONENS has been Experienced Is by Sponsors Awaits FCC Approval named managing director of Shifted REPORTING that equipment for WCAM, municipally -owned station ED ALLEN, announcer of ALTHOUGH WIBG, Glenside, Pa., the new KICD, Spencer, Ia., has al- in Camden, N. J., to succeed the WGN, Chicago, who volun- was originally scheduled to carry ready been procured, L. W. An- late Fred Caperoon. The appoint- teered for civilian defense both the day and evening baseball drews, vice -president of the sta- ment was announced May 6 by block duty, received and filled games of the Athletics and Phillies tion, announced last week that defi- Mayor Brunner. Mr. Onens will out the customary forms, giv- in Philadelphia under split sponsor- nite plans for the local's start are also continue in his present ca- ing his occupation, b a c k- ship of General Mills and Atlantic pending a final approval of the pacity of chief operator and engi- ground, experience etc. Back Refining Co., the night games start- materials by the FCC. At that neer. He has been with WCAM came a letter from the ci- ing May 22 will be carried by time, Mr. Andrews explained, com- since 1927. His new position does vilian defense committee in- WPEN, Philadelphia. Contract plete staff appointments, which not carry a salary increase for the forming him that in view of splitting the originating stations have tentatively been made, will be present, Mayor Brunner said. his experience and occupa- was signed May 6. WIBG will con- announced. tion, he was assigned to tinue to carry the day games, with KICD was granted Dec. 16, 1941 sewer and water detail. the same announcers moving over to Iowa Great Lakes Broadcasting president and 30.2% stockholder; to WPEN for night broadcasts. Co. for 100 watts on 1240 kc. and Lyle W. Nolan, Ruthvian (Ia.) the- Operating on a dawn -to -dusk holds the distinction of being the atre owner, secretary- treasurer, policy, WIBG had expected to go first wartime new grant. Principals 10 %; Robert G. Lexvold, assistant Newspaper Merger into fulltime operation in time for are Mr. Andrews, Iowa state em- bank cashier, president, 7.7%. Bal- THE Illinois State Register, the night baseball games, as grant- ploye and director for old age as- ance is held in small blocks by 22 Springfield, Ill., has been merged ed by the FCC last year, and at the sistance and aid to the blind, vice- other business men. with the Illinois State Journal same time hoped to be established under a 16 -year lease. The latter is in new studios leased in downtown associated with WCBS, Springfield. Philadelphia. No reason was given Both papers will continue to be for the evening switch to WPEN, published separately, the Journal but it is believed that priorities in in the morning and the Register in building materials affected the com- CLAISSIFIED the evening. pletion of WIBG's earlier plans.

Situations Wanted, 10c per word. Help Wanted and other classi- PROFESSIONAL fications, 15c per word. Bold face listings, double. BOLD FACE CAPS, triple. Minimum charge $1.00. Payable in advance. Count three DIRECTORY words for box address. Forms close one week preceding issue.

Help Wanted Situations Wanted (Cont'd) ,JANSKY & BAILEY Salesman -Experienced, with car-salary YOUNG WOMAN -Radio graduate New McNARY & WRATHALL York University desires An Organization of and commission-excellent opportunity - position small CONSULTING RADIO ENGINEERS steady position - advancement WSKB. station. Continuity writing, acting, an- Qualified Radio Engineers McComb Quality Station.- nouncing, production. Box 472, BROAD- -Mississippi's CASTING. Dedicated to the National Press Bldg. DI. 1205 TECHNICIANS -Studio or Transmitter ex- SERVICE OF BROADCASTING Announcer - Operator Thoroughly experi- Washington, D. C. perience. Register at once; state avail- - National Press Bldg., Wash.. D. C. ability. Vacancies. AMERICAN COM- enced combination duties. Radiotelephone MUNICATIONS ASSN.. 1626 Arch St., first. Married, family. State salary. Avail- able immediately. Box 473, BROADCAST- Philadelphia, Pa. ING. Opening for Announcer -Sales ability, BARRON manage remote studio, excellent opportu- Experienced Sportscaster-Play by play or JOHN nity. Box reconstruction any sport and special Consulting Radio Engineers 474, BROADCASTING. events man. Desires make change. Em- PAUL F GODLEY ployed position over Wanted Immediately- Announcer with any present two years. Specializing in Broadcast and CONSULTING RADIO ENG /NEERS type license necessary to operate broad- Box 459, BROADCASTING. Allocation Engineering cast transmitter. Box 468, BROADCAST- Production -Assistant- Script editor, earn- Earle Building, Washington, D. C. ING. estly desires opportunity to work with MONTCLAIR, N.J. Telephone NAtional 7757 Engineer-Announcer-Permanent position intelligent, efficient director or producer MO 2 -7859 available for experienced technician with of radio or motion- picture entertain- good voice who desires residence in ment. Draft exempt. Box 457, BROAD- Arizona's warm, healthful, dry climate. CASTING. Box 458, BROADCASTING. LEAVING WAR ZONE. TOP NOTCH HECTOR R. SKIFTER GEORGE C. DAVIS RADIO EXECUTIVE- Leaving due to Consulting Radio Engineer Situations Wanted dependents. Qualified station manager, account executive commercial manager. FIELD INTENSITY SURVEYS Consulting Radio Engineer Desires small station managership in un- STATION LOCATION SURVEYS Bldg. District 8456 Salesman -Experienced, successful. Excel- developed community. Years of experi- Munsey lent references. Draft exempt. Available ence. Draft exempt. Opportunity to get CUSTOM BUILT EQUIPMENT May fifteenth. Box 469, BROADCAST- top man reasonably. State your proposi- SAINT PAUL, MINNESOTA Washington, D. C. ING. tion to Box 470, BROADCASTING. Producer- Director - Actress - Commentator Woman university senior with excellent- Wanted to Buy radio and drama background desires an all- around job, preferably with a small BROADCAST STATION EQUIPMENT -1 CLIFFORD YEWDALL station. Box 465, BROADCASTING. 250 -watt transmitter complete with any A. EARL CULLUM, JR. or all of the associated station and Empire State Bldg. Practical Radio Engineer -Long experi- studio equipment. Also 1 175- to 200 - NEW YORK CITY Consulting Radio Engineers ence broadcasting up to 50 kw. Con- foot self-supporting vertical radiator. scientious worker, long hours no objec- What can you furnish. Write us at once, An Accounting Service Highland Park Village tion. A -1 references. Desire position giving best price and description. Bcx where creative ability, self- reliance, hard 455, BROADCASTING. Particularly Adapted to Radio Dallas, Texas work essential. Box 456, BROADCAST- ING. Two Combination Lateral -Vertical Tran- scription Pick -ups - Radio Station SPORTS -SPECIAL EVENTS ANNOUNC- WSNY, Sohenectady, N. Y. ER-Solid reconstructions, also news, ad Radio Engineering Consultants Recognized Phase Monitor or lib personality shows, general studio an- FCC -With Frequency Monitoring Frequency Measuring nouncing. Seven years' experience. mar- without coaxial switching panel for four ried, one child. draft deferred, twenty - element array. Send full information. Service Radio Station WHKY, Hickory, N. C. Commercial Radio Equip. Co. eight years old. Desire permanent posi- Silver String Md. EXACT MEASUREMENTS tion with future. Available June. Box (Suburb, Wash., D. C.) 464, BROADCASTING. Vertical or vertical - lateral pickup - With ANY HOUR DAY or without table. KMMJ. Main Office; Crossroads of -ANY 7134 Main St. the World R.C.A. Communications, Inc. Program - Production Manager - 16 years commercial radio, draft exempt-now One Approved Frequency Monitor-One Kansas City, Me. Hollywood, Cal. 66 Broad St., New York, N.Y. approved modulation monitor; cue 150 - - with Columbia station. Wishes to make change. Box 471, BROADCASTING. foot antenna. See me at Cleveland May 10th to 13th. G. F. Ashbacker, WKBZ. Salesman-Third registration ; dependents. Seasoned experience. ideas, aggressive, For Sale Qualified for sales or station manage- ment. Desires change. Box 468, BROAD- 2 RCA Frequency Monitors -Type 475 -A, RING & CLARK BROADCASTING CASTING. Serial No. 151 and Type 475 -A. Serial No. 163. Box 467, BROADCASTING. Consulting Radio Engineers ANNOUNCER -Now employed as Chief for Announcer and Newscaster desires 1 KW Broadcast Transmitter -In splendid WASHINGTON, D. C. change. Program experience, dramatic condition including rectifier tubes. elec- experience, commercial, general station trical power switchboard and many other RESULTS! routine. Married-25. 3-A draft classifica- items. Blew -Knox 180 foot self- suonort- Munsey Bldg. Republic 2347 tion. Box 466, BROADCASTING. ing tower. Box 460, BROADCASTING.

BROADCASTING Broadcast Advertising May 11, 1942 Page 137 KSFO, in that city, and KRW, in Plan to Combine,,Combine,,, tlantic Coast Net Is Formed i Oakland, Cal. The station is now beaming 8 to 12 hours daily to the War Informatio , Ï Far East and, with its new design By Lafount, to Start June 15 f antenna, will also be utilized by Agencies Studi -d e Rockefeller Committee for Latin Regional Covers Area With Third of Population merican service. New Board Up to Presi i ent; May Involve Shortwaves Of Nation, He Says; WNEW Will Be Key Mr. Dumm's plans for another high -power shortwave outlet in Los PRESIDENT Roosevelt still has on ATLANTIC COAST Network, a Details of the programming of Angeles are going forward, it was "center -of- population" combination ACN have not yet been announced, his desk the projected plan for a said, and it is expected that FCC new war information setup, prob- of stations from Boston to Wash- beyond the basic idea that the net- approval and WPB priority for its will begin work in improved ably to be called the War Informa- ington, operation June will result an construction will shortly be forth- tion Board, which may eventuate 15 it was an- broadcasting service to the public north coming. The Los Angeles outlet into a merger of some of the Gov- nounced last week residing in the -central At- will be constructed first; then it is ernment's informational agencies by Harold A La- lantic seaboard region. This area Mr. Dumm's plan to erect such sta- and involve also the ultimate dispo- fount, president of includes roughly one -third of the tion in Seattle area. sition of pending shortwave opera- American Broad- country's total population. The net- tional projects. casting Co., which work's slogan, "The shortest line will operate the covering the largest number of peo- Application to Transfer That the plan is "in the mill" network. ple", is based on this concentration was definitely indicated at the of population. WWDC Stock Is Filed White House last Friday, but it In the making APPLICATION for transfer of for several years, On the commercial side, ACN was said the President has had no will offer a chance to 100% of the stock of WWDC, time the regional chain advertisers Washington's newest local, for a lately to give it adequate Mr. Latount test network radio or a study. Despite will use WNEW, particular consideration of $110,000, was filed reports that the plan program on a smaller scale before would be released momentarily, it New York, as the with the FCC last Monday. key, and will definitely include invading the national field on a Expeditious action is expected on was said that it may be held up for nationwide network. the application which would trans- some time yet and it WCOP, Boston; WNBC, New Bri- was indicated tain; While Mr. Lafount will be the fer 195 of the 250 shares to Joseph that all news stories about it so WELI, New Haven; WPEN, far Philadelphia. directing head of the project, sales E. Katz, president of the Baltimore are in the realm of conjecture. All of these stations advertising agency of the same are identified with Bulova -Lafount and program personnel will be named, with several new appoint- name; G. Benentt Larson, super- Merger Plans ownership. Mr. Lafount, former visor of production of daytime ra- member ments outside the Bulova-Lafount The latest story to gain of the Federal Radio Com- dio of Young & Rubicam, New currency mission, is group in prospect. A rate card will is that the Office the directing head of the York, 50 shares, and Charles M. of Facts & Fig- Bulova radio be announced in the immediate fu- Harrison, financial aide to Mr. ures, Office of Government Reports operations and has had the regional network plan ture, Mr. Lafount said. Katz, 5 shares. Mr. Larson, under and Office of the Coordinator of In- Mr. Bulova, one of the pioneer the arrangement, would become formation would have all or part of under consideration for the last two manager and leave his New York years. users of spot time and by far the their functions merged, along with largest purchaser of time signals post. the Army, Navy and War Produc- There will be outlets in both Application was filed by the pres- for his watch company, holds con- ent owners, Stanley H. Horner, tion Board information sections. Baltimore and Washington, but trolling interest in WNEW, WCOP This was reported by Jerry Kluttz, automotive dealer; Dyke Cullum, no statement yet has been made re- and WPEN. He holds a minority former Texas automotive man, and whose "Federal Diary" column in garding them. It was thought likely interest in WNBC and WELI. Mr. the Washington Edwin M. Spence, former manager Post is often au- that WWDC, Washington local, Lafount holds minority interest in of WBAL, Baltimore [BROADCAST- thoritative. would be the capital city terminus. WCOP, WELI and,WNBC. ING, May 4]. Mr. Kluttz stated that on the board would be representatives of the State, War, Mark Ethridge, vice -president and the FCC, the Rockefeller Commit- Walker Leaves MBS Navy and Justice general manager of the Louisville tee and the Donovan Committee Departments and the WPB. He pre- To Enter Hooper Firm dicted Courier- Journal, a former NAB [BROADCASTING, April 20]. Mean- also that a second executive WALLACE A. WALKER, for order would president. while, expansion of the shortwave transfer parts of the system began last week with the three years chief statistician of COI (Donovan Committee) to KWID in Operation inauguration, without any fanfare MBS, on May 11 joins C. E. Hooper Army Intelligence and to the Office Inc., H. So far as the shortwaves are con- or publicity, of the new 100,000 - according to Fred Kenkel, of Inter -American Affairs (Rocke- Hooper vice -president. Mr. Walker feller Committee). cerned, the plan is still understood watt KWID, San Francisco, li- will be chiefly concerned with the to be to place their operation un- censed to a company headed by "Continuing Measurement of Radio This report could not be verified der a three-man board chosen from Wesley I. Dumm, chief owner of Listening" reporting service on ra- in official sources, which stated that dio audience distribution among the ultimate plan cannot be pre- stations in individual markets. dicted for the reason that the Pres- This service, started 23 months ago, ident hasn't gone over it yet and, is now operating in 37 cities. when he does, may make radical Educated at St. Paul's and at changes in it or discard it alto- Yale, Mr. Walker spent several gether. years in banking and insurance before entering radio research. New names were added to the Prior to joining MBS he had made "dope lists" drawn up by reporters a number of special statistical stud- of prospects for the chairmanship ies for CBS. of the projected War Information Board. Among the new names were Palmer Hoyt, publisher of the Port- MBS Billings Up land Oregonian, operating KGW- MBS billings for April amounted to $904,845, an of 88.4% KEX ; Herbert Agar, increase editor of the same month when Louisville - over the last year, Courier Journal, operat- billings were $580,284. Cumulative ing WHAS; Fred Gaertner Jr., billings for the year to date are managing editor of the Detroit $3,920,986, up 102% from the $1,- News, operating WWJ ; Lyle Wil- 941,446 billed during the first four son, chief of the Washington bu- months of 1941. reau of the United Press. Previously mentioned [BROAD- WT1'fA, Charleston, S. C., NBC out- CASTING, April 13] was Elmer let, has increased its power from 250 to 1,000 watts, day and night. Station Davis, CBS news commentator; continues to operate on 1250 kc., but Archibald MacLeish, director of will use a directional antenna at night. OFF; Byron Price, Director of Cen- sorship; Walter Lippmann, column- Drawn for BROADCASTING by Sid Hix LAWRENCE J. HUBBARD has been ist; Lowell Mellett, director of the appointed assistant research director "... And the Promotion Department Says You've Got to Smoke an of Crossley Inc., New York and Office of Government Reports; El Fumo While You Read Each Report!" Princeton, N. J. Page 138 May 11, 1942 BROADCASTING Broadcast Advertising Program of the 20th Annual NAB Convention Hotel Statler, Cleveland, May 10-14

"Radio Advertising for Depart- OFF Round Table "Selling With Surveys ", Dr ment Stores." Harry Dean Wolfe, Director, SUNDAY, MAY 10 G & H Panel : Parlors F, Bureau Business Research, Richard G. Meybohm, manager, "The Six Themes ", William B. Kent State University, Kent, O. 12 Noon -Sales Managers, Executive Sales Promotion Division, Na- Lewis, Assistant Director in "Shoot the Works ", Gene Flack and General Committees, Parlor tional Retail Dry Goods Assn. Charge of Operations, Office of General Sales Dept., Loose - E. Barclay, W. Newell, sales manag- & Figures. Wiles Biseuit Co., Long Island 12 :30 er, Facts N. p.m.- Broadcast Music Inc., William Taylor Sons & Co., Anthony Hyde, Office of Facts & City, Y. board of directors, Luncheon, Cleveland. Open Forum Parlor D. Edgar L. Rice. sales promotion Figures. "Program Coordination ", Douglas 4 p.m. -Clear Channel Broadcasting 2 p.m.- Research Committee, Parlor manager, A. Polsky Co.. Akron. Morris, H. James W. Petty Jr., publicity di- Meservey and Seymour Service, Tavern Room. Office of & Figures. Engineering Committee, Parlor F. rector, H. & S. Pogue Co., Cin- Facts Local Channel Stations, Room NAB Bureau of Copyrights, board cinnati. 345. of directors, Parlor B. 2 :30 p.m.- Network Affiliates, Inc., Priorities 8:30 p.m. -World Premiere of Bambi, 3 p.m. -Code Committee, Parlor D. Salle Moderne. 10:30 a.m. -Business Session, Euclid - Walt Disney film, Grand Ball- 4 p.m. -Wages and Hours Committee, 4 :30 p.m.- Indeppendent Radio Net- Pine Room. room. Parlor M. work Affiliates, Parlor E. Neville Miller. Presiding. Accounting Committee, Parlor H. 7 p.m. -NAB War Committee. "Priorities, Men and Materials ". WEDNESDAY, MAY 13 7 p.m. -NAB Board of Directors Din- 8 p.m. -Labor Relations Clinic, Room "Selective Service and Total ner, Lattice Room. 345. War ", Brig. Gen. Lewis B 8 p.m. -Labor Committee, T a v e r n Panel : Hershey. Director, Selective Breakfast Sessions Room. Joseph L. Miller, NAB Labor Re- Service System. lations Director. chief, 8 :30 a.m. -"Collective Bargaining ", "The OPA ", Joel Dean, NAB Labor Relations Dept., MONDAY, MAY 11 Fuel Rationing Division, OPA. Parlor D. Ball TUESDAY, MAX .12 12 :45 p.m.- Luncheon, Grand "Information Please on Spot 10:30 a.m.-Business Room. Humphrey Mitchell, Ca- Session, Pine nadian Minister of Labor, Radio ", Cleveland Ad Club Din- Euclid Room ; Neville Miller ing Room. presiding. President's Annua 8:30 a.m.-Breakfast Sessions: speaker. Panel: Report. Announcement of Con "Wages and Hours ", NAB Labor 2 :30 p.m.- Business Session, Euclid - Relations Dept., Parlor D. John Blair, John Blair & Co. vention Committees. Secretary Pine Room. H. Preston Peters. Free & Peters Treasurer's Annual Report. "Technician Training Program", Neville Miller, presiding. Arthur Stringer, secretary, Edward Petry, Edward Petry Proposed By -Law Amendments. Joseph Weed, Weed & Co. 10:45 a.m.-"Radio and the War ". NAB War Committee. Music "Protection of Property from NAB Dept. of Broadcast Adver- Byron Price, Director, Office of Panel: tising. Censorship. Sabotage, Fire and Theft ", J. D'Agostino, NBC. Sydney Kaye. Vice President and "DCB Broadcast Planning ", Ne- Informational Clinic Open Discussion on Priorities and General Counsel, Broadcast ville Miller, chairman, DCB J. Harold Ryan, Assistant Director, Procurement. Music Inc. Committee on Domestic Broad- Office of Censorship. NAB Engineering Dept., Parlor Merritt E. Tompkins, Vice Presi- casting; Andrew D. Ring, and Maj. Gen. A. D. Suries, Director, A. dent and General Manager, O. L. Taylor. Bureau of Public Relations, War "What Burns Us Up," Radio Ex- Broadcast Music Inc. "Foreign Language Broadcast- Dept. ecutives Club of New York. Carl Haverlin, Vice President, ing", Parlor E. Rear Admiral A. J. Hepburn, Direc- NAB Department of Broadcast Station Relations, Broadcast Alan Cranston, Office of Facts & tor, Office of Public Relations, Advertising: Cleveland Ad Music Inc. Figures. Navy Dept. Club, Dining Room. John Paine, General Manager, NAB Wartime Committee Maj. Gen. F. G. Beaumont -Nesbitt, of Composers, "The Selective Service ". British Army Staff. Censorship Clinic, Room 345 American Society Maj. Gen. Ernest M. Culligan, Authors & Publishers. Public Relations Officer, Selec- Earl J. Glade, Chairman, NAB Code Panel: General Committee. J. Harold Ryan, Assistant Direc- Leonard D. Callahan, tive Service System. 12:45 p.m.- Luncheon, Grand Ball- tor of Censorship. Counsel, SESAC. NAB Legal Department. room. Captain L. P. Lovette, Office of Open Forum Music - Roundtable - Merritt Tomp- Speaker: Archibald MacLeish, Di- Public Relations, Navy Dept. kins, BMI, Tavern Room. rector, Office of Facts & Fig- Maj. Gen. A. D. Suries, director, Wartime Radio Advertising, Grand 10 :30 a.m.-Business Session, Pine - ures. Bureau Public Relations, War Ball Room. Euclid Room. Neville Miller, 2:30 p.m.- Department of Broadcast Dept. Eugene Carr, Chairman, NAB presiding. Advertising, Sales Managers, Maj. Gen. F. G. Beaumont -Nes- Sales Managers Committee, "The War, a Challenge to Broad- Pine- Euclid Room. bitt, British Army Staff. presiding. cast Advertising ", Eugene Carr, chairman, NAB Sales Manag- ers' Executive Committee. Program of Special Sessions on Listeners Activities "The Bridge to a New Democ- racy" : Arthur Horrocks, coun- sel, Public Relations Dept., NAB Convention, Hotel Statler, Cleveland, May 12.13 Goodyear Tire & Rubber Co., Akron. Report of The Advertising Coun- TUESDAY, MAY 12 WEDNESDAY, MAY 13 11:00 a.m.-Address, "Radio Education", cil: Miller McClintock, execu- Dr. I. Keith Tyler, Director of Evalua tive director, The Advertising LATTICE ROOM PARLOR C tion of School Broadcasts, Ohio State Council. 2 p.m.- Theme. "The Listener's Stake in U. American Radios; Chairman, Mrs. Wal- 8:15 a.m.-Breakfast Round Table, Chair- 11:20 a.m.- Address, "Tuning in on the 12 :45 p.m.- Luncheon, Grand Ball- ter V. Magee. President, Radio Coun- man, Jane Weaver. Director of Home Front ", Miss Mabel G. Flanley, room. cil of Greater Cleveland. Women's Activities, WTAM, Cleveland, Eastern Director of Consumer's Re- Paul V. McNutt, Federal Secur- 2.06 p.m.-Greetings, Neville Miller, presi- Parlor C. Subject, "The Part that lations, The Borden Co., Vice- President ity Administrator. dent, NAB. Women's Radio Programs Can Play Advertising Federation of America. in Wartime America." Panel, Ruth 2 :30 p.m.-NAB Business Session, 2:16 p.m.- Address, "War News for Home 11:40 a.m. -Questions. Consumption ". B. S. Bercovici, News Chilton, WSYR, Syracuse ; Eleanor Euclid -Pine Room. Commentator, WJW, MBS. Hanson, WHK, Cleveland; Mrs. Hayle 12:16 p.m.- Recess. (Members only). Cavenor, WCCO, Minneapolis; Susan 12:30 Luncheon, Salle Moderne Taxation : Ellsworth C. Alvord, 2:36 p.m.- Address, "Broadcasting In War Allen, KGA, Spokane; Marjorie Cooney, p.m.- Time". Fred Weber, General Manager, WSM, Nashville; Mrs. Geraldine Elliott, Room, Greetings, Neville Miller, Presi- NAB Tax Counselor. MBS. WJR, Detroit; Mrs. Lavinia Schwartz, dent, NAB; music. Proposed Amendments to the 2:56 p.m.-Address, "Radio's Significant CBS. Chicago. 2:00 p.m.-Theme, "Radio Abroad." Chair- NAB By -Laws. Place in Inter -American Affairs ". Guy man, Mrs. Dorothy Lewis. Election of Directors -at- Large. Hickok, Inter-American Affairs Com- 9:45 a.m. -Morning Session, theme, "Radio at Home." Chairman. Mrs. Dorothy 2:10 p.m.- Address, "Radio in Canada ", Selection of 1943 Convention Site. mittee. Canadian Committee. 3:26 -Address, "Radio Does a Public Lewis, Coordinator of Listener Activi- Glen Bannerman, president, Report of Resolutions Service". Jennings Pierce, Public Ser- ties, NAB. Assn. of Broadcasters. Adjournment vice Director, Western Division, NBC. 9:60 a.m.- Greetings, Convention Chair- 2:40 p.m.- Address. "British Women in man, C. E. Arney Jr., Assistant to the Wartime ", Dr. Winifred C. Pro- 4 :30 p.m.-Final Meeting, Network 3:55 p.m.- Question Period. Cullis, Affiliates Inc.. Salle Moderne. 4:30 p.m. -Radio Tea, Salle Moderne Room. President, NAB. fessor of Psychology, London U, for- Banquet, For delegates and individual members 10:00 a.m. -Address, "Women in Industry ", mer International President Assn. of 7 :30 p.m. -20th Annual of Radio Council and women registered Mrs Harold V. Milligan, National Assn. University Women. Rainbow Room, Hotel Carter. for the convention. of Manufacturers, president, National 3:16 p.m.-Film, "Ordinary People". Council of Women. 3:40-Address, "Radio Serves Our Army ", THURSDAY, MAY 14 10:20 a.m. -Address, "The Broadcaster's Lieut Col. Ed. Kirby, Chief, Radio Sec- Headquarters of BROAD- Code", Earl J. Glade, Vice -President tion, Public Relations, War Depart- CASTING Magazine will be of KSL, Salt Lake City, Chairman of ment. 10 a.m.-Meeting of new NAB board of directors, Parlor C. maintained in the Statler Code Committee, NAB. 4:00 p.m.- Address, "Industry's Role in a Hotel during the NAB con- 10:40 a.m.-Address, "The Role of the List- World Offensive ", Charles R. Hook, 10 a.m. -NAB Annual Golf Tourna- ener", Mrs. Arch Trawick, president, President, American Rolling Mills Co., ment, Mayfield Country Club vention. Suite 502 -504. Radio Council of Middle Tennessee, Director National Assn. of Manufactur- for the BROADCASTING Maga- Nashville. ers. zine Trophy.

BROADCASTING Broadcast Advertising May 11, 1942 Page 17 Noted Guest List Slated to Appear WHERE TO GO AND WHAT TO DO For Board Dinner In Cleveland Federal Officials Are Among DINING Weber's, 224 Superior (downtown). Auditorium Hotel, E. 6 and St. Clair Those Invited by Miller With Floor Show -Alpine Village, Play- (downtown) house Square. D $1.25. Dinner and Carter Hotel, Gun Room, Lounge and A SCORE OF outstanding figures Supper Dancing. Shows nightly, ex- Bar (downtown). in public life, radio and advertis- cept Sunday, at 7:45 and 11:30. Shanghai Restaurant (in Chinatown), ing were to be guests of the NAB El Dorado Club, Playhouse Square. Chinese and American food (near D $1.25. Dinner and supper dancing; downtown) . board of directors at its pre-con- three shows nightly, except Sunday. Hotel Fenway Hall, E. 107th and South Seas atmosphere. Euclid (outlying), Congo Room, vention meeting in Cleveland May Freddie's Paradise, 830 Vincent. D Lounge and Bar, informal entertain- 10 at the invitation of President $1.25. Open Sunday, three shows ment by "Poison" Gardner, Jules and Neville Miller. nightly, dinner and supper dancing. Webb (comedy song and dance team). Monaco's Cafe, Playhouse Square. D All members of the board of 26, 31.25. Dinner and supper dancing and SPORTS of three shows nightly except Sunday. with the exception Clarence Pony's Cafe, 730 Vincent. D $1. Dinner Baseball- American League. Cleveland vs. Wheeler, WHEC, Rochester; Har- and supper dancing and three shows Detroit. Monday, May 11; vs. New nightly. Open Sunday. York, Tuesday, Wednesday, May 12, rison Holliway, KFI, Los Angeles, Vogue Room, Hotel Hollenden. Dinner 13; vs. Washington, Thursday- Satur- who are ill., and Capt. George Nor- and supper dancing. Two floor shows day, May 14, 15, 16. ton, WAVE, Louisville, who is on nightly, except Sunday. Roller Derby -April 28 through May 15, With Dancing-Bronze Room, Hotel Cleve- The Arena (8700 Euclid) near down- active duty in the Air Forces, have land. L .75 D $1.50. Closed Sunday, town, Reserved $1.09, .79; general ad- mission, .44. announced their intention of Dancing 6:30 to 8:30 ; 10 to closing, attend- and Saturday luncheon. ing all convention sessions. In Cuban Terrace Room, Hotel Stutter. STAGE addition to the invited guests, Mr. D $1.65. Dinner and supper dancing Vaudevile-RICO Palace, Playhouse Square. except Monday. Sigmund Romberg and Harry Felton Miller has asked six broadcasters Fiesta Room, Hotel Carter. D $1.60. and other acts. NO. 1 handicap golfer of the radio who have been elected district di- Dinner and supper dancing. Burlesque -Roxy Theater, East Ninth near industry will win this handsome rectors since the last convention, Southern Tavern, E. 105th & Carnegie. Euclid. Girls, comedians and strip trophy, like the others awarded an- Supper club dancing 10 p. m. to 2 dancers mixed with vaudeville. Con- to attend the initial board session. a. m. nightly. Dinner dancing 6:90 to tinuous. nually since 1932 by BROADCASTING, They do not office 8:30 L .55 D $1.10. at the tournament on Thursday at take formally Good Food-Allendorfs, 1118 Chester SCREEN until adjournment of the annual (downtown) the Mayfield Country Club as one meeting, with new Crosby's, 1051 Carnegie (outlying). RKO Palace, "Mayor of 44th Street." of the closing features of the the board to Damon's, 2466 Fairmont Blvd. (out- Hippodrome, Playhouse Square, "Male NAB convention. The trophy will convene on Thursday, May 14. lying). Animal ", May 11, 12, 13; "The In- Fred Harvey's Oak Room, Terminal vaders," May 14, 15, 16. be presented to the low net scorer These directors are Kolin Hager, Tower (downtown). Loew's State, Playhouse Square, first run in the blind bogey tournament. Past WGY, Schenectady; G. Richard Hickory Grill, 929 Chester (downtown). select MGM, news, shorts. winners of the BROADCASTING Shaker Tavern, Shaker Square (out- Telenews, Euclid near Public Square, Con- Shafto, WIS, eolumbia; Hoyt Woo- lying). tinuous one -hour show of late world trophy include Paul Raymer and ten, WREC, Memphis; William B. Stouffer's, 726 Euclid and 1876 Euclid news selected from leading reels, plus Pierce Romaine, Paul Raymer & Way, (both downtown). short subjects. Co., who tied for low net score in KVOO, Tulsa; Ed Yocum, 1941 and received duplicate cups; KGHL, Billings; Calvin J. Smith, Sherwood Brunton, KJBS, San KFAC, Los Angeles. ASCAP to Announce Program Service Francisco, 1940; V. E. Carmichael, Outside Guests KWK, St. Louis, and K. W. Pyle, For Broadcasters at NAB Convention KFBI, Wichita, tie, 1939 (no tour- Special guests at the board din- nament in 1938) ; E. C. Pulliam Jr., ner include: Glenn Bannerman, ASCAP'S new radio program serv- and the make, number and featured WIRE, Indianapolis, and Harry C. president and general manager, ice, designed to assist the Society's artist of one or two phonograph Butcher, CBS, Washington, tie, Canadian Assn. of Broadcasters; station licensees in cashing in on records of each tune. Another post- 1937; Ross Wallace, WHO, Des Maj. Gen. F. G. Beaumont -Nes- their investment in ASCAP music script to the continuity outlines Moines, 1936; Carl H a y m o n d, bitt, British Army Staff; H. K. [BROADCASTING, March 23], will be suitable commercial copy for four KMO, Tacoma, 1935; Lewis Allen Carpenter, WHK, Cleveland; Dr. formally announced to the broad- types of local advertisers: Jeweler, Weiss, Don Lee, 1934; Jerry King, Augustine Frigon, assistant gen- casting industry at the NAB Con- florist, furniture store and mens' Standard Radio, 1933; Dr. Leon eral manager, Canadian Broadcast- vention in Cleveland this week. shop. Levy, WCAU, Philadelphia, 1932. ing Corp.; Frederic R. Gamble, In addition to this mass presen- Printed in two colors, the 11 x 14- executive secretary, American tation, ASCAP is also introducing inch pages of the book contain the plan individually to station Assn. of Advertising Agencies; many photographs against a musi- CAREERS IN RADIO Rear Admiral A. J. Hepburn, di- executives through a brochure pre- cal background illustrative of the rector of public relations, Navy; pared by Robert L. Murray, di- aim of the service, "sending listen- NAB Prepares Lay Manual William B. Lewis, Office of Facts & rector of the service as well as of ers off shopping with a song in n Opportunities ASCAP's entire public relations Figures; Archibald MacLeish, di- their heart s." Blue- and -white RADIO DEFINED for career rector, Office of Facts & Figures; program. board cover bears the call letters of As explained in the promotion seekers is the theme of a new Dr. Miller McClintock, executive the station to whom the book is pamphlet, Working for Radio, just director, The Advertising Council; piece, the service consists of a sent. series of half -hour scripts, topical prepared by the NAB for distribu- Douglas Meservey, Office of Facts tion by member stations. To & Figures; William Paley, presi- continuities with allowance for for answer every conceivable question dent, CBS; John Patt, WGAR, eight musical numbers, suitable Ed Craney, `Disgusted', who radio either participating or single client of those seek a career Cleveland; Vernon Pribble, WTAM, To Avoid NAB Meeting the NAB has obtained the special- Cleveland; Byron Price, director, sponsorship. ized tips of leaders in every phase Office of Censorship; Donovan Service is free to all stations ON THE GROUND that he's of the industry. Rowse, British Broadcasting Corp.; with ASCAP licenses and three "pretty damned disgusted ", Ed Craney, operator of KGIR, Butte Subject matter ranges from act- Harry Sedgwick, general counsel, sets of programs are produced each ing and singing before the mike week to prevent duplication in and the Z-Bar Network, has ad- Canadian Assn. of Broadcasters; vised friends he will not attend through writing, producing, and Maj. Gen. A. D. Surles, director, cities with more than one ASCAP technical broadcasting to the spon- station. While emphasizing music, the NAB convention in Cleveland Bureau of Public Relations, Army; May 11 -14. A leader among in- sor side of the mike. Edited by Paul B. West, president, Assn, of scripts will contain "no song plugs dependents, Mr. Craney has figured Joseph L. Miller, NAB director of National Advertisers; Mark Woods, or mention of the Society ", the prominently in past industry ac- labor relations, the pamphlets con- president, BLUE Network. brochure states. Programs a r e tivities, notably in connection with tain articles by Bing Crosby, available in 13 -week packages to copyright and reorganization. Sev- Mollie Goldberg, John Benson, enable stations to plan and eral months ago he called for a Edward L. Gove, Gerald F. Mauls- merchandise them in advance. widespread revamping of NAB. by, Cecil B. De Mille, Edward G. Excerpts from annual re- Brochure includes a copy of the ports of NAB department "I don't expect to be in Cleve- Robinson, George A. Mooney, June 1 script, the continuity dis- Frank E. Pellegrin, C. L. Thomas heads, comprising a 1941 -42 land," he stated last week. "From cussing wedding customs. Attached all indications, I'm better off at and Milton Weiner. review of the association's ac- to the script is a sheet giving four tivities, will be found on home than I would be monkeying Available through the NAB of- suggested musical numbers for fice in Washington, member sta- pages 80 -84. with the problems of the industry each of the eight breaks, listing the which not enough broadcasters are tions may purchase copies at 5 names of composers and publishers interested in." cents each. Page 18 May 11, 1942 BROADCASTING Broadcast Advertising Complaints of Timebuyers, War Copy Studied For Public's Likes Retail Problems on Agenda ANA Convention Is Informed Boasting Is Resented Prominent Store Executives, Agency Officials to REPORT of results of a nation- Take Active Part at Convention; Spot Forum wide survey conducted for the Assn. of National Advertisers dur- THE "15% BOYS" and their gripes one of the speakers at the Tues- ing will take an important the last two weeks of April to part in day afternoon session on "Selling discover what the American public the NAB convention. 1 As a matter With Surveys." Until May he thinks of advertising in time of of fact the accent will be on de- was director of the Bureau of velopment of new business, taking Business Research of Kent war and of wartime advertising State copy was the highlight of the into account the effect of price O. Among ceil- U, Kent, other con- ANA meeting held Rye, N. Y., ings, priorities, rationing and tributions of value to radio, he at Monday Tuesday. About other war -born edicts which ordi- supervised "A Survey of Brand last and narily would have depressing Consciousness and Brand 200 advertisers attended the ses- a Usage two meeting, which effect on advertising budgets. in Northeastern Ohio Among Mid- sions of the -day Retail business, locally level- dle- Income Rural was closed to all but ANA mem- Urban and bers. s oped, is the main object of sales Housewives of 14 Selected House- ''.,;.. In presenting results, Dr. managers' affections during the hold Products" [BROADCASTING, the Henry Link pointed out that an- convention. At the opening ses- Jan. 19]. At present Dr. Wolfe is i to sion, after the more important on the staff of the War Production swers questions about advertis- BEHIND THE BLUE banner is ing and copy themes indicate the issue of radio and the war is cov- Board in Washington. FCC -DCB Chairman James Law- ered by representatives of the Other speakers at this session rence Fly, who on April 30 acted public is not particularly averse to high command, the convention will will be Gene Flack, of the general as moderator of Town Meeting of war -product advertising but does take up radio advertising for de- sales department, Loose -Wiles Bis- the Air, vice George Denny Jr., at not take kindly to boastful copy; partment stores. cuit Co., Long Island City, who Fort Wayne, Ind., and keyed to the that it does not believe advertising network by WOWO. Mr. Fly was a should be eliminated in wartime will talk on "Shoot the Works." prime -mover in forcing separation Store Experts Mr. Flack was selected to give a but that it is interested in copy of the two NBC networks, and it which tells how to make products A panel on this subject will hard -hitting speech on salesman- was his first appearance over the ship because he has earned a wide it has last longer; that it is inter- be led by Richard G. Meybohm, BLUE as an operating entity. ested in knowing what plans com- sales promotion manager of Na- reputation as a sales executive. Chairman Fly registered a "first" when he gave the half -hour "We panies are making to take care of tional Retail Dry Goods Assn. On Spot Quartet post -war unemployment, and that will be such pause for station identification." the panel figures as The national sales representa- it resents copy which "drags the Barclay W. Newell, sales mana- tives' breakfast session on Wednes- war in by the ears ". ger, William Taylor Sons & Co., day, "Information Please on Spot mocracy," but with some old -fash- A poll of public reactions to 30 Edgar L. Rice, Cleveland; sales Radio," will be conducted by the ioned gospel on the part radio can specific advertisements, promotion manager, A. Polsky Co., current four representatives who are asso- play during the war and in the carefully selected to include some Akron; James W. Petty Jr., pub - ciate members of the NAB. On post -war period. straight product advertising, some licity director, H. & S. Pogue Co., the board of experts will be H. Dr. Miller McClintock, director of products with a war slant, some Cincinnati. Preston Peters, John Blair, Ed- The Advertising Council, also will The "What Burns Us Up" break- purely war products, some post- ward Petry and Joseph J. Weed. speak at the convention session, war advertising and some conserva- fast session arranged by John the gen- and Eugene Carr, assistant mana- Hymes, chief time -buyer for Lord The principal speaker at tion, revealed that in general the eral session Wednesday morning ger of WGAR, Cleveland, and public desires advertising in all of & Thomas, as president of the will be Arthur Horrocks, counsel, chairman of the NAB Sales Man- Radio Executives Club, is expected these classifications, Dr. Link public relations department, Good- agers' Executive Committee, will to stir up the cats on the ancient pointed out. Whether the public will & Rubber Co. His sub- speak on "The War Challenge of selling, time -buying year Tire -A be interested in a particular adver- art time and ject is "The Bridge to a New De- to Broadcast Advertising." the chisel fringe. After the intro- tisement, he said, depends not so ductory remarks, there will be two much on the general situation as semi -serious talks on "The Agency on the specific manner in which the Looks At the Station," by Carlos advertisement presents a worth- Franco, of Young & Rubicam, and Tube Pool Plans Considered while message. William Maillefert, of Compton Edward Battey Jr., Compton Adv. Agency. Frances Scott will Adv., presented a study of changes handle the "What Burns Us Up" As Supplies Become Critical in incomes, interests and reading and listening habits of the Ameri- interviews with Radio Executive DCB Group Considers Several Proposals to Aid Club members, including the fol- can public as a result of the war, which was followed by a detailed lowing : Tom Lynch, William Esty; Situation; WPB May Issue Freeze Order Fletcher Turner, J. M. Mathes; discussion of each advertising Morten Bassett, Morse Interna- WITH THE transmitting tube and evitable [BROADCASTING, April 27]. medium in relation to the war tional; Tom Carson, Pedlar & critical war material plight of With NAB President Neville economy. Ryan; Linnea broadcasters for maintenance and Miller, chairman of Committee IV; Nelson, J. Walter as a Thompson; John Hymes, Lord & repair becoming more intense daily, O. L. Taylor, KGNC, Amarillo, and they may be, until such time Thomas; William Maillefert, Comp- the Domestic Broadcasting Com- executive secretary of Broadcasters complete inventory is made and an ton; Mr. Franco; Bernie Prokter, mittee (Committee No. IV) of the Victory Council and an NAB di- allocation plan set up. The Com- Biow; Carol Newton, BBDO; Defense Communications Board rector; and Andrew D. Ring, mittee IV project is understood to involve George Kern, Benton & Bowles; met in Washington last Wednesday former FCC assistant chief engi- differ from this plan and to Bill Wilson, William Rambeau; at an all -day session to devise rec- neer, who serves as Committee IV a general setup, under which the Peggy Stone, Loren Watson, Spot ommended means for coping with secretary, all to be present during FCC, or probably its broadcast Sales. the problem. the NAB convention in Cleveland engineering branch, headed by By transcription, these club ex- Plans looking toward creation of May 11 -14, it was assumed that George P. Adair, would handle al- ecutives will be remote interviewed a conservation -pool project for all aspects of the move toward con- locations on an equitable basis. from New York to vent their pet stations, to keep the industry sup- servation pooling will be discussed. Meanwhile, WPB was still pond- peeves upon the unsuspecting plied with essential replacement More questions have arisen about ering its broadcast equipment broadcasters: Tom McDermott, N. and repair materials, were dis- maintenance and repair of trans- freeze, pursuant to the DCB rec- W. Ayer; Al Taranto, Ted Bates; cussed and presumably will be re- mitters during the war emergency ommendation of April 16. The FCC Beth Black, Joseph Katz; Hilda layed to the DCB for action. The than perhaps on any other single April 27 followed through with its Lucy, Kenyon & Eckhardt; Arthur War Production Board, through operating subject. policy [BROADCASTING, May 4]. The Sinsheimer, Peck Agency; George its Communications Branch, like- Several detailed plans, it is un- WPB order, it is understood, may Tremble, Marshalk & Pratt; Helen wise has a pooling -allocation plan derstood, have been advanced. That also cover freezing in the telephone Thomas, Spot Broadcasting; Ray and in informed industry quarters under consideration of WPB en- and telegraph fields, as well as Elbrook, Franklin Bruck. some sort of conservation- allot- visages an initial freeze on all broadcasting and related services. Dr. Harry Dean Wolfe will be ment procedure is regarded as in- communications devices wherever Release is expected later this week. BROADCASTING Broadcast Advertising May 11, 1942 Page 19 accidentally, or through an emas- culated sense of neutrality. Educators Consider War Propaganda The r e l i g i o u s broadcasters adopted six resolutions for guid- Censorship Methods group broadcasting and service or- ance in such broadcasts, recom- Are ganizations. mending chiefly that no doctrine Debated by Network Radio and wartime morale occu- Drama of hate should be preached against Commentators pied a panel consisting of Edward ADDING DRAMA to a the enemy. This came in direct op- L. Bernays, public relations spe- drama discussion at the Insti- position to the stands taken by Cor- WAR'S IMPACT on radio was cialist; Lyman Bryson, CBS edu- tute in Columbus, Ireene win and Oboler. Participants in the everywhere evident in the program cational director; George V. Wicker, the Singing Lady to religious broadcast panel also of the 13th Denny, director of America's Town millions of juvenile listeners, called for greater unity through annual Institute for faltered. Then tearfully she Education by Radio, sponsored by Meeting of the Air; Carl Fried- this type of program and empha- rich, Harvard continued: "Children should the for renaissance Ohio State U May 4 -6 at the Desh- U; Philip Cohen, know for what men are dy- sized need a ler Wallick Hotel, Columbus. High- OFF; Victor Sholis, of Clear ing today, and for what little of religion in these critical times. light of the three -day conference Channel Broadcasting Service, and children may have to lay Wartime conditions provided the was the announcement of awards Robert Landry, radio editor of down their lives in the future. themes of other discussions cover- for the Sixth American Exhibition Variety. You writers know what you ing child programs, agricultural of Recordings of Educational Ra- Propaganda Danger are talking about," she said. programs, college groups teaching dio Programs, which Bryson urged that the era of "Write . . . write for the radio, cooperative group broadcast- emphasized children as well as the grown- for the first time achievement on entertainment was now over and ing and service organizations. predicted that future ups. Write ..." A sob punc- the commercial side. entertain- tuated her delivery and she CBS led ment as a radio feature would be left the hall. An Institute the award parade with means six first awards and an honorable a and not an end. Programs representative informed the must now be good CBS TO CONSIDER mention; NBC and CBC each had propaganda, he audience that her 19- year -old said. Denny criticized those who two firsts and two honorable men- son had just been killed in PROGRAM SERVICE tions. In seem to think they've found the action with the RCAF. addition four programs can TO RENDER further program- were cited for unusual Cecil truth and therefore impose it merit: upon others. ming services to CBS affiliate sta- Brown's eyewitness account of the ences must be angered since anger tions in relation to their national sinking of the Repulse by Concurrently, though, he criti- advertisers and Thomas CBS; cized the American people leads to determination. "We need agencies, a program titled Blood Donor for let- D. Connolly, CBS director of pro- ting others do their hate," he said, "to enable us to broadcast by KFI, Los Angeles; thinking and gram promotion, warned them to scrutinize the endure the coming deaths of our will hold informal the play, Johnny Quinn, USN, by sons and our fathers and our hus- Arch Oboler propaganda of government as well sessions with CBS of NBC, and the CBC as bands." Need of self -sacrifice, the station men at- war program, Quiet Victory. that of other groups. Sholis pointed out the failure of "flag- identification of self with the cause tending the NAB News and the War wavers" to interest the public and of the United Nations, considera- conventio n tion of issues, and a consideration in Cleveland. The opening session May 4 was offered the decreasing audience of of the world people want can all M r . Connolly, devoted to a discussion This Is War as evidence. of radio be projected through radio drama, who has been news reports and comments in war- Cohen insisted that soap- operas with CBS two are overdoing war propaganda and Oboler said. He asserted that radio years, has devel- time presided over by Arthur J. people the mes- Klein of complained of too much talk within can bring the both oped a program Ohio State U. Featured sage hate and the message of speakers were Morgan Beatty, the industry about master strategy. of Mr. Connolly service depart- BLUE; Landry suggested a failure of elo- hope for the future but he pointed ment with three objectives: (1) H. V. Kaltenborn, NBC; out that radio dramas cannot be Analyze all requests coming from Leigh White, CBS; Gregor Zeimer, quence and proposed a "rip-roaring" campaign of intense nationalism. written for one mass audience; - clients and agencies, eliminating WLW, assisted by James Cassidy, rather for groups of audiences. as far as possible those which WLW; G. W. Johnstone, BLUE; In a panel devoted to radio unproductive; (2) prepare in appear A. A. Schechter, NBC director of drama wartime, Arch Oboler, di- A Simple Problem complete campaigns aimed at get- special events, and Robert S. Wood, rector of the NBC series Plays for ting results in areas laid out by acting CBS director of News and Americans, emphasized the need Norman Corwin, director of the stations themselves; (3) impress special events. for more hate and more emotion completed series, This Is War, upon client and agency that sta- in radio programs. He insisted agreed with Oboler in the main but tion cooperation is voluntary, thus The threat of censorship occu- that the bare facts of war cannot bluntly criticized experts who removing pressure on stations. pied much of the speakers' atten- be overemotionalized and contended think the problem of talking to the The varied program services of- tion. Morgan Beatty observed that that there are not, and will not be, people is a complex one. In reality, fered by CBS include complete there was no conflict between ra- campaign brochures containing enough dramatizations to give the he said, it is shockingly obvious. story background, suggested ads, dio and Government censorship audience an emotional bellyache. He insisted that the issues have and criticized those who object to stunts, local announcements, re- .Qholer maintained that the audi- been kept from the people wilfully corded announcements made by the Government's method of news stars for use by station prior to dissemination. and during first few weeks new He pointed out that free speech rogram, dealer material such as does not entail the right to en- 1942 AWARDS OF OHIO INSTITUTE suggested letters, dealer studio courage disunity. Kaltenborn be- eeting procedures, advance in- lieved the radio commentator fre rmation on contests, and other to criticize present practice. Bu Lecture, Talk, Speech: First award - For General Use by Children : First arms of merchandising and pro- Cecil Brown's eye-witness account of the award-Little Lame Princess, Nila Mack gram services. he added that he had always bee sinking of the Repulse. "Eric Knight" from series, CBS. Honorable mention -Circus, by given the right to speak what he the CBC series, Guest of Honor. Honorable Mary Grannan, CBC. thought even though his comment mention -Frank Lackier. CBC interviewer. For use in school by elementary chil- Demonstration or participation program: dren: Salute, by A. Murray Dyer, CBS. often ran counter to the Adminis- First award-Blood Donor by Jimmy Van - Honorable mention -"The Violin Family", OSU Honors Damrosch diveer, KFI, Los Angeles, and Wings Over tration. At the same time he main- Part II of Music Is Yours, Texas School TESTIMONIAL dinner was given tained the American people are Jordan, by Rev. Glen Settle, CBS. of the Air. Dialogue, rountable conversation, inter- Special awards: Hollywood Salute to in honor of Walter Damrosch, con- most moved by optimistic reports view, debate, question and answer:First President, by Arch Oboler, NBC. Labor ductor of the NBC Music Apprecia- and aceepted the fact that all news award -One Half-Hour Later, CBS round- tion Hour, at the Institute for Edu- table and international pickups. Honorable Arbitration, by Samuel Zack, WMCA, New cannot be broadcast in wartime. mention- People'a Platform, CBS, and York. Ask the Scientist, Syracuse U Radio cation by Radio May 5 for his con- Gregor Zeimer evaluated radio as "How Shall We Deal With Defense Workshop. "Green Mansions," from Great tribution to radio education. For an Strikes ? ". Town HaU, BLUE. Novels of AU Times. WNYC, New York. a powerful morale force combat hour the BLUE carried a part of to All Forms of Dramatization: First award Honorable mention -Michigan Ugly Duck- the proceedings featuring a special the Axis zeal directed to a single - Johnny Quinn. U. S. Navy, by Arch ling Proves Its Worth, by Frank Telford, address from Dr. Damrosch. purpose and wondered whether we Oboler, NBC. Honorable mention -Shadow Wayne U. Detroit. Salute to China, by on the House, by Oscar Saul for U. S. Paul Monash, WNYC, New York. Knock are. Public Health Service and directed by at the Door, by Pauline and Fred Gilddorf, American Red Wartime conditions provided the Philip Cohen. Anna, Cross. KOIN, Portland. The Poor Count's Christ- GEORGE HAYES, of the BLUE an- directed by Oboler. mas, by Kathryn Lockhart. directed by themes of discussions conducted by For Use in Promoting the War Effort: nouncing staff, who handled the un- First award-Quiet Victory, by William Claude Morris. KDKA, Pittsburgh. Corky, sponsored news periods on Say it institute study groups covering Strange, CBC. Down Mexico Way, by WHA, Madison, Wis. News of the Week, With Music, all- night, all -music pro- child programs, religious programs, Richard McDonagh, NBC inaugural pro- WOSU, Columbus. Under the Lion's Paw, gram on WJZ, New York, has won o g a m s, college gram. Honorable mention -The Funeral of by Romance Coopman. WHA, Madison. the announcers contest to handle the agricultural pr r General Von Blots, by David Howars and "Chopin," from Up and Down the Sca!e news, now sponsored by Esso Mar- courses teaching radio cooperative Howard Breslin, NBC. series, KSL, Salt Lake City. keters. Page 20 May 11, 1942 BROADCASTING Broadcast Advertising WPB Power Order Affects Broadcasting made for curtailment of residential gregate of 15,200 kilowatt hours DCB Surprised by consumers. overall weekly. When a power shortage develops, Copper Restrictions Edward Falck, chief of power Severe Ration the WPB director of industry oper- AMENDING an earlier cop- supply allocation, Power Branch, ations, J. S. Knowlson, will define per order, the War Produc- Materials Division of WPB, told Ruling the power shortage area and issue tion Board May 7 prohibited BROADCASTING last Friday that the INCLUSION of broadcasting as specific directions to utilities, non - the use of copper and its order should be considered as an alloys, including bronze and local subject to curtailment of electric utility power producers and con- brass, in an addition 100 "enabling order ", to allow ad- power in an order issued last week sumers to relieve the shortage. civilian items, curtailed other ministrators of WPB to call for by the War Production Board to Emergency curtailment schedules uses after June 15 and or- curtailment of power in cases of provide for power rationing in the will be established and put into dered various restrictions to "acute" shortage. He said that any event of local shortages has caused operation. effect further conservation of cut -off of power of broadcast sta- turmoil in both Government in- the material. In general, the tions would depend on the "acute- and How It Will Be Done dustry radio circles. new order had no direct ef- ness" of the shortage. fect on the broadcasting in- Catching everyone in radio by Five steps were enumerated: Another important factor in 1. Eliminate all non -essential dustry. Only radios (except- would be surprise, the order (Limitation Or- ing those for and power curtailment the lighting, such as sign lighting, show ships) of the particu- ' der L94) sets up machinery to han- phonographs or other record number stations in dle power shortages wherever they window lighting, flood lighting of players were named specifi- lar locality affected by power short- occur. While there are a number of athletic fields, and restrict lighting cally, age, Mr. Feick declared. He cited exemptions, such as Government, in stores and other public estab- as an example two stations in a military, transportation, hospitals lishments to one watt per square particular town which had become and communications services, radio foot of floor space. This would per- the power shortage, at least three a critical area. It might be neces- is specifically excluded from the ex- mit not more than 50 100 -watt bulbs of the five steps would be applica- sary to shut off power for two emptions. in a store with a floor space of ble to broadcasting. How seriously hours a day from non -defense The order specifies "radio com- 50x100 feet. (The entire list of the order, if left intact, would af- plants. In such a situation, each munication (not including commer- prohibited lighting is attached to fect broadcasting operations de- station would be asked by the local cial broadcasting)" as exempt from the order as Exhibit A.) pends upon which of the restric- administrator to shut off for one the mandatory curtailment provi- 2. Restrict or prohibit the use of tions is invoked. hour each. sions. These curtailment provisions electric power during peak periods. Station Consumption Mr. Flack explained there are are left sufficiently flexible to Such action would affect all con- two types of power shortages-ca- take A 250 care of conditions as they may oc- sumers. -watt station operating 17 pacity and energy. In the case of hours a day uses about 200 kilowatt cur in a given area. 3. Limit delivery of power to an capacity shortages, which means hours of power a week for trans- the peak load the power generators DCB Gets Busy industrial customer to a power usage which mitting purposes. Along with power of a town can carry, stations might will be based on a per- used for tower illumination The mere fact that commercial centage of his highest demand dur- and be asked to go off the air for a broadcasting other lighting, such a station con- was not exempted ing the 12 months from 1, short time each day to take care of May sumes about 320 caused considerable agitation in 1941 to April 30, 1942. kilowatt hours per any additional needs of defense Government radio circles. The mat- week. Thus, local stations would be plants which occur usually at the 4. Restrict consumption ter was brought to the attention of of large affected in the restriction category day. non -residential consumers same time of the Defense Communications Board using of small commercial users employ- Energy shortage was defined as more than 2,500 kilowatt at its meeting last Thursday by hours a ing less than 2500 kilowatt hours occurring when the generation of week to FCC Chief Engineer E. K. Jett, a weekly quota based on a per week, as well as under the two power is slowed down for some rea- after he had been apprised of it. percentage of their power consump- general prohibitions. son, such as during a drought when in An investigation immediately was tion April of 1942 or any other A 5,000 -watt station operating 17 rivers are low and hydroelectric period fixed by the WPB. instituted and it was indicated hours a day uses approximately generation is sharply reduced. In steps would be taken promptly to 5. Restrict the consumption of 2,000 kilowatt hours a week for such situations, he said broadcast safeguard against arbitrary action consumers (residential and small transmission and an overall power stations might be asked to cut down which might mean the shutting commercial) using 2500 or less of 2,350 kilowatt hours. A 50,000- an hour or so a day until the nor- down of stations. kilowatt hours on a basis to be watt station uses an estimated mal load can be met. Promptly upon release of the or- fixed at the time of the shortage. 14,600 kilowatt hours per week for Mr. Falck said that local admin- Dep upon the severity of der, BROADCASTING contacted eveevery ding transmitting purposes and an ag- (Continued on page 120) available quarter in Washington to learn possible effect of the order on industry operations. While assur- ances were given there was no in- ndex to Wartime Directory of the Federal Governmen tention of classifying broadcasts n [See pages 48 -62] with non -essential consumer groupP nevertheless was no commit ment that broadcasting as an in- Aeronautical Board 60 Food & Drug Administration 61 Patent Office 58 dustry would be exempted. Agriculture, Department of 58 Foreign & Domestic Commerce, Petroleum Coordinator for War, Budget, Bureau of 54 Bureau of 68 Office of 68 In issuing its detailed order, Cabinet, Members of . 48 Government Reports, Office of 62 Permanent Joint Board of Defense 62 WPB announced that in some areas Census, Bureau of the 68 Hospitalization, Federal Board of 60 Post Office Department 54 shortages of power already have Censorship, cOffice of 60 Information, Office of Coordinator of 62 The President, Executive Office of 48 Civil Aeronautica Administration 58 American Affairs, Office Price Administration, Office of 52 occurred and in others further Civil 68 Inter- of the Aeronautics Board Coordinator of 60 Public Buildings Administration 61 shortages are threatened. These Civilian Conservation Corps 61 Public Health Service _ 61 Civilian Defense, Office of 48 Interior, Department of 58 shortages are generally caused by Interstate Commerce Commission 61 Public Roads Administration 61 Civil Service Commission____ 60 Public Works Administration - 61 Coast & Geodetic Survey 58 Joint Board 61 the vast increase in use of electric 62 Coast Guard 64 Joint Economy Board 61 Railroad Retirement Board power by war industries, it was Commerce, Department of 58 Justice, Department of 54 Reconstruction Finance Corp. 60 Red Cross, American 60 pointed out. Defense Communications Board 48 Labor, Department of 58 Research & Development, Defense Health & Welfare Service. Lend -Lease Administration, Office of 62 Scientific Two of _ 62 main lines of action against Office of 60 Library of Congress 61 Office & 62 power shortages are set out in the Defense Transportation, Office of 62 Securities Exchange Commission _ Marine Corps 64 Selective Service System 62 order. The first, immediately effec- Economic Warfare, Board of 52 Maritime Commission 61 Social Security Board 61 tive, requires utilities to operate Education. Office of 61 National Academy of Sciences 62 Standards, Bureau of 68 Electric Home & Farm Authority 60 National Advisory Committee State, Department of 62 their systems in a way that will Emergency Management, Office for 48 for Aeronautics 61 Tariff Commission 62 produce maximum power from Export- Import Bank 60 National Archives 61 Tax Appeals, Board of 60 National Housing Agency_ 50 present capacity. The second, to be Facts & Figures, Office of 60 Tennessee Valley Authority 62 Federal Bureau of Investigation 54 National Inventors Council 68 Treasury, Department of 62 put into effect when and where a Federal Communications Commission 60 National Labor Relations Board 62 National Resources Planning Board 52 Veterans Administration 62 shortage occurs, establishes ma- Federal Deposit Insurance Corp. 60 Federal Power Commission 60 National War Labor Board 50 War Department __ 64 chinery for mandatory curtailment Federal Reserve System 60 National Youth Administration 61 War Manpower Commission 52 Navy, Department of 54 of power for commercial and indus- Federal Security Agency 61 War Production Board__ 52 Federal Trade Commission 60 Naval Observatory 68 Weather Bureau 68 trial consumers. Provision is also Federal Works Agency 61 Pan American Union 62 Works Projects Administration 61 BROADCASTING Broadcast Advertising May 11, 1942 Page 21 CENSORSHIP POST Rockefeller Opens ACCEPTED BY CARR Mill _Frank iirrktr 1942 EUGENE CARR, assistant man- USO's Fund Drive ager of WGAR, Cleveland, and Radio Taking Prominent Part chairman of the NAB Sales Man- FRANK V. BECKER, owner -man- In $32,000,000 Campaign agers' Committee, last Thursday ager of WTBO, Cumberland, met was appointed an THE USO opens its $32,000,000 assistant in the his death last Monday (May 4) War Fund when a two -passenger plane, which Campaign May 11 -July Radio Section of 3 with a talk by John D. Rockefel- the Office of Cen- he had acquired only a week be- ler Jr., honorary chairman, sorship for radio. fore, crashed into a Maryland speak- The appointment mountaintop. ing over MBS May 11, 10:15 p.m. was announced by In announcing the lineup of radio The 41- year -old engineer- broad- programs Byron Price, di- caster, who was an aviation en- which will carry mention rector. Mr. Carr's of the USO May 11 -17, Joseph R. position thusiast, was a passenger in the will par- craft. William E. Swartzwelder, Busk, co-chairman of the USO Ra- allel that of Rob- dio Committee said: ert Richards and 36, a trucking firm employe, at the Mr. Carr controls, also was instantly killed. "Commercial radio sponsors of Stanley P. Rich- the country ardson, and represents the first Well -known in radio circles, Mr. are backing the USO phase of expansion of the Radio Di- Becker came to Cumberland in without a single exception to date." vision's personnel. 1935 from Philadelphia, where he In one of the first drives operating Mr. Carr will devote full time had been chief engineer of WFIL. under the OFF's Network Alloca- to the new position, reporting for He had acquired an interest in tion Plan [BROADCASTING, April duty in Washington May 18. 20, 1942], each network has been Prominently WTBO at the time, but only last identified with month procured control of the sta- assigned definite dates and times broadcasting for the last 14 years, on which to promote the USO cam- Mr. Carr in 1928 left a post as tion with FCC approval. Then the owner of 50% of the station, he The two-passenger A e r on ca paign in 35 -word and one -minute instructor in voice at U of Oregon spot announcements. to become program director of had purchased 49.6% additional plane had been purchased on April WTAM, Cleveland outlet of NBC. from Leon V. Pamphilon, engineer- 30 at St. Mary's, Pa. Stubs in Mr. Opening Week Plans Later he joined WGAR as pro- ing supervisor of WFIL. Becker's checkbook indicated he had made down For the opening week, the drive gram director and has been as- Mr. Becker was a member of the a payment of $750 be sistant manager under John Patt for on will promoted on 46 network Civilian Air Patrol in Maryland it that day. Mr. Swartz - commercial since 1935 and in charge of sales welder had flown the plane and sustaining pro- and had acquired the plane pre- from grams with everything ranging since 1937. Recently he was elected sumably to engage in this volun- St. Mary's to Cumberland the pre- vice- president of the Ohio Assn. ceding Friday. from spot announcements to exten- of Broadcasters. tary war work. He was also a sive mention of USO. Born in Shelbyville, Ill., Dec. 7, member of the Allegheny County Mr. Becker is survived by his NBC will mention the drive on 17 Defense widow. 1903, Mr. Carr was graduated from Civilian Committee. Before becoming a broad- shows; CBS on 13, Mutual on 8 Westminster College in 1925. He Mr. Becker was graduated from cast- engineer, he had served as a and BLUE on 8. In addition to the is married, has one daughter, is a Cooper U Institute of Technology radio operator aboard merchant live shows, which does not include member of Phi Gamma Delta, Phi as an electrical engineer; from Co- ships. Prior to joining WFIL he Mu Alpha, Cleveland Advertising USO shows scheduled individually lumbia U, where he studied radio had worked with NBC in New on local stations, about 300 non Club, Cleveland Rotary, Hermit engineering; from Brooklyn Poly- York. WTBO is licensed to - Club, Cleveland Boy Scout Council. operate network stations are being sent a technic with a degree in mathe- on 820 kc., limited time, with 250 special USO transcription present- matical physics. watts. Col. Biggar Appointed ing a five-minute talk by John D. Rockefeller Jr., and a five -minute Head Censor in Canada More Pall Mall Spots Spots on Price Fixing reading by Eddie Cantor of How- FOR CLOSER cooperation with ard Vincent O'Brien's essay "So United States censorship authori- AMERICAN CIGARETTE & Are Released by Long, Son ". The USO has also sent CIGAR Co., New York, which has OFF ties, Prime Minister Mackenzie A SERIES of spot announce- sets of spot announcements to 885 King announced May 5 at Ottawa been conducting a spot announce- ment campaign for Pall Malls for ments, running 30 seconds to one radio stations, to be inserted in that Col. O. M. Biggar of Ottawa local programs has been appointed Director of Cen- the past year on an alternating minute and stressing the fact that throughout the cam- sorship for Canada, with authority basis with Lever Bros. Co. for Life - price -fixing is not effective until paign. over press, telegraph, radio. tele- buoy, on May 11 return to stations May 18 and that the public should phone and mail censorship. He will in New York, Chicago, Philadel- be patient with retailers in their Listerine Testing phia, Buffalo and Detroit. On May problems of adjustment, was sent be responsible to the Minister of LAMBERT PHARMACAL National War Services, Hon. J. T. 18, the company plans to add 18 via teletype last week to all re- Co., St. more cities to the list, bringing the gional directors of the Office of Louis, which last week started a Thorson. test campaign for Listerine Tooth- The appointment does not mean total number of stations to about Price Administration, with the re- 150. Agency in charge of both ac- quest that they be relayed to all paste, using thrice weekly programs a change in the present censorship of the Make Believe staff, but unites all present censor- counts is Ruthrauff & Ryan, New stations in their areas. Ballroom on York. WNEW, New York, has started ship departments to the new chief. At the same time the Office of one -minute transcribed announce- Col. R. P. Landry, secretary of the Facts & Figures asked the radio ments on WERC, Erie, Canadian Broadcasting Corp., re- industry to cooperate in carrying Pa., and `Red Ryder' on MBS WHP, Harrisburg, Pa. for Lister- mains as radio censor. Col. O. M. this message to the public, leaving ' ine Antiseptic. The latter product Biggar is also joint chairman of MBS last week replaced the thrice to the stations the time of spot- ting the announcements has been promoted for the past the Canada -U. S. Joint Permanent weekly 7:30 p.m. period, left vacant and the several weeks on WHDL Olean, Defense Board. by The Lone Ranger, with, Red number of times they wish to carry them. N. Y., as a test. Agency is Lambert Ryder, cowboy adventure story, & Feasley, New York. Formula for based on the newspaper comic strip OFF also announced that its Stores now in 643 publications in the network allocations for the two A WARTIME formula for depart- United States with a circulation of weeks starting May 11, second pe- Vacation Spots ment store advertising is being more than 13 000,000. The hero is riod since the plan was inaugur- SOUTHERN CALIFORNIA All tested by Bloomingdale Bros., New "Red Ryder, " who battles rustlers ated [BROADCASTING, April 20], Year Club, Los Angeles, in its York, with Woman & The War, five - assisted by a Navajo Indian, named would stress USO, war bonds, sal- campaign to promote Southern weekly 10- minute program on "Little Beaver." Fred Harman vage and car pooling. Instruc- California as a vacation spot, on WQXR, New York, which started writes the strip, which has also tions under the Radio War Guide May 10 started for 22 days, using this week. Instead of urging fem- been used in movie serials and boys have also been transmitted to sta- from 4 to 10 transcribed announce- inine listeners to buy at the store, books. The Lone Ranger, formerly tions. ments per week each on 12 western Mrs. Frances Corey, fashion direc- heard on Mutual in that period, stations, KGW KOIN KHQ KFPY tor of Bloomingdales and conduc- moved to the BLUE Mav 4 under KOMO KIRO KDYL KSL KLZ tor of the program, tells her audi- sponsorship of General Mills, Min- Wythe Williams Back KOA KTAR KOY. Agency is Lord ence what not to buy, how to con- neapolis. & Thomas, Los Angeles. serve clothes and goods already WYTHE WILLIAMS, news anal- owned, and how to interpret de- Loewi in Navy yst and foreign correspondent who SECOND meeting of the recently velopments in Washington affect- was heard on MBS in 1940 -41, has formed Radio Directors Guild [BROAD- ing MORTIMER W. LOEWI, vice- presi- CASTING, May 4], was held May 10 in the homemaker. Program is dent of Allen B. Du Mont Labs., returned to the network, with a heard Monday through Friday, 9- is New York, at which time the group now serving in the Navy with the schedule of Sunday programs, 6- drew up plans for its constitution. 9:10 a.m. Account is handled di- rank of lieutenant commander. He is 6:16 p.m., available for local spon- President is George Zachary, free- rect. stationed in Washington. sorship. lance director. rage 22 May 11, 1942 BROADCASTING Broadcast Advertising j

June orders, then a strict rationing plan will probably be instituted ncertain Status of Vinylite here as well as in the manufac- turer-distributor relationship. Creates Disc Industry Problem Dealers are urging their custom- ers to bring in their old records Producers Point to Small Amount Required and when they buy new ones and are paying the standard rates for them, Importance of Restricted Product to Stations but no rigid old- for -new require- REACTION of the transcription Langlois discusses the Vinylite ments have been established. industry to the order placing the situation, pointing out that should Charles Michelson, New York Vinylite used in making recorded the Government find it necessary distributor for Gennett Sound Ef- programs under direct allocation to increase the amount of Vinylite fects Record Co., reported last control of the War Production allocated to defense work "the ef- week that Gennett has informed new ma- Board [BROADCASTING, May 4] fect on transcriptions would be felt him they have perfected a could last week be summed up in immediately ". terial on which to record sound ef- the phrase "confidence mingled Stating that he does not want to fects which does not require the use of shellac and which makes it with concern." scare, he continues : "I do believe, to Leading producers of transcribed however, that it behooves every one possible to reduce surface noise of us to immediately estimate our within 5% of minimum. Detailed programs were confident that the was importance of transcriptions to recording needs for the next year description of this material or two, and take positive steps to not available in New York last broadcasters, especially to small the non -network meet them. week, but Mr. Michelson said stations largely de- be demonstrated pendent on recorded ma- "If your contract with your pres- new records would program the NAB Con- terial, was such if priorities ent electrical transcription service in Cleveland during that vention. are required it should be easy to expires within the next few months, FIRST QUALIFIED applicant for prove to the WPB the necessity of and if you are thoroughly satisfied the new V-5 Naval Aviation class, allocating to the transcription in- with that service, I strongly urge Jack Bottger (top photo, right) of STATION OFF AIR dustry the relatively small amount that you renew that contract, now. WWL, New Orleans, is sworn in of material necessary for it to con- Such active contract will not neces- for service by Lieut. Larry C. BRIEFLY IN STRIKE member of the tinue its service to the broadcasters. sarily guarantee you transcriptions Priestman, senior FIVE MINUTES before airtime should the Government need still naval aviation cadet selection board of Shellac Shortage at New Orleans. Monte Kleban the International Brotherhood more Vinylite, but it will, at least, (bottom photo), WOAI production Electrical Workers notified the In view of the recent drastic register you as an active customer, manager, admires the service management of WFMD, Frederick, curtailment of shellac for phono- and furnish your supplier with an medals shown on the bulletin board Md., of their intentions to strike graph records which is expected to obligation to perform." at Dodd Field Reception Center, immediately, refusing to put the result in station on the air, according to a proportionate dimuni- to where he is now a private in the tion in the output of such records, Hard Figure Army, having enlisted recently. Lawrence Leonard, station owner. The chief cause for concern ex- General Manager A. V. Tidmore, small independent stations will be licensed opera- pressed to BROADCASTING was the who is also an FCC more than ever dependent on tran- tor, put the station on the air, he scriptions, it was pointed out. vagueness of the allocation order, Adopt a Pilot explained. In addition to affecting the pro- which provides that at the begin- According to the union's state- gram service of many stations, a ning of each month the director of HARRY W. FLANNERY, ment its controversy with the sta- curtailment in the supply of tran- priorities shall issue specific direc- news analyst broadcasting tion dates back to Nov. 21, 1941, scriptions would also have a seri- tions to the producers concerning weekly from KNX, Los An- when the IBEW was recognized deliveries to their clients. In effect, geles, on CBS Pacific Coast as the bargaining agent for the ously adverse effect on the income stations, is asking his listen- of the broadcasters. Many of the this puts the users of Vinylite on technical employes in a National a month -to -month basis, with no ers to "Adopt a Pilot ". Flan- Labor Relations Board election spot campaigns placed by national nery asks for contributions [BROADCASTING, Nov. 24]. After advertisers are on transcriptions, means of determining today how to help prospective pilots who being certified the IBEW claims even where the records are of one - much material will be available six need some minor medical at- to have made repeated attempts minute announcements or even or eight months hence. tention to meet the physical to reach an agreement on wages, shorter chain breaks. The head of one transcription requirements of the Army working conditions and other con- In addition to such purely com- company said this uncertainty is Air Corps. He hopes to inter- ditions of employment. mercial transcriptions, made spe- already having a bad effect on his est civic groups and luncheon Mr. Leonard said there was no cially for the advertisers, many business. "An agency calls me up," clubs in "adopting" one pros- wide difference in the matter of he reported, "and asks how much pect for the Army Air Serv- salary negotiations; instead he said stations use their transcribed li- ice each month. Flannery's I have in I the issue of the closed shop brought brary services to build programs Vinylite will June and program is sponsored by the rupture. Mr. Leonard explained for sale to local sponsors in their say I don't know. They ask what Brown & Williamson, Tobac- he had six technical employes be- communities, where comparable percentage of the normal supply co Co., Louisville, for Avalon fore the strike, four of whom were live talent is not available and will be allotted to us and I say I cigarettes. members of the union. The remain- where its cost would be prohibitive don't know. ing two expressed their unwilling- to the average local advertiser if "They ask if we will have to de- ness to join the union and the man- it were. vote all of our allotment to our ords be of "solid stock" and both agement would not impose member- library service or if there will be pay 6 cents a pound, or about 2% ship as a condition of employment. Pointing out that the volume of Following the fracture in rela- time sales resulting from the use some left over for commercial re- cents "per record. voted to I say I don't know. tions the technicians of transcriptions is far greater cordings and May Ration Dealers strike. Permission to strike was than the volume of business done Other Government curtailment or- granted by the IBEW, claiming the by the transcription companies ders have been definite, stating that Columbia Recording Corp. has area is adequately covered by themselves, one leading producer of 60% or 50% or even, as in the case not yet adopted any such plan but Washington and Baltimore sta- transcriptions expressed the opin- of shellac, 30% is available. Then this company is also purchasing old tions. Actually the station has con- ion that if there is any appreciable a man can plan what to do. This discs at 2% cents each for "solid tinued to broadcast since the two curtailment in the production of way it's hopeless." stock" and is also paying 2 cents non -union technicians have re- Meanwhile the makers of phono- for each laminated record such as mained at work and a third licensed discs resulting from the new order, operator has been hired. the fight for priorities to make graph records are making an at- CRC uses in its pressings. The Vinylite available for transcrip- tempt to alleviate the curtailment solid stock discs are made of a clay tions should be taken up by the of shellac [BROADCASTING, April mixture containing shellac, where- Speakers on the Radio as the laminated records are made NAB as well as by the transcrip- 20] by requiring their distributors SPEECH by Paul V. McNutt, Federal tion industry. to turn in old discs when they buy of a paper- covered core with a var- Security Administrator and director new records. Both RCA-Victor and nish -like coating in which the cuts of the War Manpower Commission, to Langlois Bulletin Decca Records have set up such are made. be delivered before the NAB conven- tion on Wednesday, May 13, will be In a bulletin recently sent by C. plans on a 3 -to -1 basis, one old Distributors have not yet at- broadcast nationally by MES. The O. Langlois, president of Lang - record to be turned in for each pur- tempted to ration their dealers on speech by Archibald MacLeish, chief Worth Feature Programs, to all chase of three new ones. The Vic- a fixed basis, it was stated, but are of the Office of Facts & Figures, sched- is Dec- watching May collections of old rec- uled Monday, May 11, and that of broadcasters regarding the shellac tor order already effective; Humphrey Mitchell, Canadian Minis- order and its probable effect on the ca's goes into effect May 15. Both ords carefully and if there are not ter of Labor, Tuesday, May 12, will be supply of phonograph records, Mr. companies require that the old rec- enough taken in to provide for the broadcast locally by WCLD. BROADCASTING Broadcast Advertising May 11, 1942 Page 23 House Probe Shows Need of Radio Policy regulations and to oppose cer- on an exclusive or time -option Committee Members Display Interest in tain of the proposals in the basis. Sanders Bill and in the Fed- Cox Plan in Doubt Testimony Showing FCC Practices eral Communications Bar Assn. presentation. Meanwhile, the fate of the Cox MEASURABLY improved chances for enactment of new FCC Chairman James Law- Resolution, for a select committee legislation by Congress creating a "national policy" for radio rence Fly, who has been dis- inquiry into the FCC, remained in doubt. still pending before and specifically limiting the functions of the FCC or its prede- posed to oppose any new legis- It is the cessor to eliminate all doubt about its powers, were foreseen lation. House Rules Committee, but Rep. Cox (D -Ga.) insists will last week following testimony in favor of the Sanders Bill Commissioner T. A. M. that it soon. The Georgian major networks. Craven, who has been in the be considered (HR-5497) by witnesses representing the is still smarting under the sting minority on virtually all policy Establishment of a "new philosophy" of radio regulation, of the charges allegedly emanat- which would limit the FCC's functions to purely physical and determinations of the FCC dur- ing Chairman Fly's tenure. ing from the FCC and being inves- technical aspects, and also give radio a parity with the press, tigated by the Department of Jus- was advocated in a strong presen- Rebuttal testimony, if deemed tice that he improperly represented tation by William S. Paley, CBS present -day radio growth and work necessary by the Committee. radio station WALB, Albany. president, before the House Inter- of CBS; and Elmer Davis, CBS More than cursory interest at- Rules Committee members were state & Foreign Commerce Com- news analyst, who supported previ- taches to the scheduled appearance represented as being aroused over mittee, which began hearings on ous arguments of President Paley of Admiral Hooper. In testimony the fact that Chairman Sabath (D- the Sanders Bill last month. Com- opposing placing of editorial re- May 5 before the Senate Interstate Ill.) had failed to call a meeting mittee reaction, so far as it could strictions upon news broadcasting Commerce Subcommittee consider- of that body in the three weeks be gauged, appeared overwhelm- or any treatment that would not ing the proposed Western Union - following the Easter recess to con- ingly favorable to legislative steps leave radio on equal footing with Postal Telegraph merger bill (S- sider the Cox resolution, and it to keep the FCC "from running hog the press. 2445), Admiral Hooper cracked the was stated that "extreme meas- wild ". While thus far only an affirms- FCC, declaring the Army and Navy ures" might be taken to guarantee Mullen Urges Changes tive case in favor of new legisla- knew "that from past experience" a hearing . Preceding Mr. Paley's testimony, tion has been presented, the pro- the FCC is very likely to put its Rep. Cox himself said that he ex- delivered Wednesday, Frank E. ceedings had developed to the point own judgment ahead of the armed pected the Committee to hold an- Mullen, vice-president and general where Chairman Clarence F. Lea. services in regard to military com- other hearing within a week, with manager of NBC, in a Tuesday ap- (D -Cal.) observed he felt Congress munications requirements. Chairman Fly to be recalled for pearance endorsed both the general should clear up the controversial "I am opposed to the principle of the third time. If that is not done, provisions of the Sanders Bill and issues regarding conduct of the delegating the responsibility of de- he indicated efforts would be made the recommendations of the Fed- FCC and that it had been dem- termining fundamental policies un- to get the resolution out of Com- eral Communications Bar Assn. to onstrated the Communications Act derlying the development and or- mittee, a procedure rarely invoked. revise drastically appellate and of 1934 "needs revision ". ganization of our communications Rep. Cox had announced that he procedural functions of the FCC. This was interpreted as an in- systems to any one agency of the would answer "the attempted The Sanders Bill, employed by dication that the Committee would Government and especially to the smear" in connection with the the Committee largely as a vehicle be disposed to act rather promptly. FCC, an agency which has so little WALB matter on the floor of the for an inquiry into allegations of Chairman Lea, one of the House knowledge of the military require- House. exercise of improper authority by leaders and highly respected by ments and principles involved," the Miller Testifies the FCC, proposes, among other his Committee, has a reputation of Admiral said. getting things done, once he makes Recalled to complete his testi- things, that the Commission be di- Monopoly Rules Hit mony begun April 16, Neville Mil- vided into two autonomous divi- up his mind. In the Sanders Bill proceedings, after most of In addition to newspaper owner- ler, NAB president, was cross - sions of three members each, one the in- examined by Rep. Sanders regard- dustry had urged that the Com- ship, the FCC's network monopoly handling broadcasting and related ing Section '7 of his bill which matters, and the other purely pub- mittee forego hearings because of rules came in for a siege of lam- the war, basting during would authorize the FCC to make lic utility carriers. The chairman, Chairman Lea took a dif- the proceedings, the most ferent view and called with members of the investigations covering under such a setup, would become the hearings Committee important of the regulatory issues, executive officer with no regular on schedule despite pleas for post- essaying to draw out witnesses on whether including network organization of assignments on either division. ponement. the FCC had overstepped stations, regulation and licensing Testimony of Messrs. Paley and When Judge Burns completed its authority. There were answers of networks, multiple ownership Mullen was buttressed by argu- his testimony Thursday afternoon, aplenty in the affirmative. Mr. Mul- len, and other controversial proposals. ments of legal counsel of the two Chairman Lea announced the hear- in his direct testimony, com- Responding to the overall ques- would mented networks -Judge John J. Burns ings be resumed May 19- particularly on the highly tion as to his opinion on the ad- for CBS and John T. Cahill for allowing a recess for the NAB con- explosive time option issue. He said visability of these projects, Mr. NBC -attacking the FCC's arro- vention. The Newspaper - Radio it was obvious that if a network is Miller said he felt all were matters gation of authority over business Committee is scheduled to appear, unable to deliver one or more prin- on which Congress should lay down aspects of broadcasting, notably probably through Harold V. Hough, cipal markets, the entire advertis- the fundamental principles. He as demonstrated in the network chairman; Judge Thomas D. ing campaign may be lost. said in his judgment the proper monopoly rules. Thacher, chief counsel; Sydney M. Mr. Paley minced no words in his procedure would be for Congress to Before the network cases were Kaye, associate counsel, and proba- condemnation of the FCC's actions, instruct the FCC to report to it so heard Neville Miller, NAB presi- bly several representative news- asserting that it has developed "an that policy can be determined by dent, made a brizf appearance last paper- station owners. appetite for power" that will be- the Federal legislature. He added Tuesday to complete testimony Committee Plans come almost limitless unless Con- he believed the FCC has in its pos- gress clearly defines its functions given a fortnight before. He op- The tentative Committee lineup, sesion at this time sufficient facts, posed any moves by the FCC de- and takes steps to preserve "free- based on its past investigations, to following the Newspaper - Radio dom of the air ". He reiterated prev- signed to deprive newspapers of Committee's appearance, is: make prompt reports. the right to own stations and as- ious statements that the effect of Dealing specificaly with news- serted that "great apprehension" Rear Admiral S. C. Hooper, the network rules would be to "tor- paper- ownership, Mr. Miller said existed among publishers that the communications expert of the pedo network operations" as they he felt the FCC did not have the FCC majority was heading in the Navy and a pioneer figure in are known today. power to discriminate among sta- direction of declaring it contrary the development of communi- Judge Burns, who was subjected tion owners. He cited two court to public policy to have newspapers cations regulation, at the Com- to the most detailed examination, cases as precedent -the so- called own stations. mittee's request to comment charged the FCC with "a clever Tri -State case, involving KROD, on wartime functioning of the bit of indirection" in the procedure Paso Stanton, Davis Testify El Paso, owned by the El FCC in relation to military re- it followed on the network rules. Times, and the Stahlman case, The only other witnesses to ap- quirements. Instead of attacking the networks which had to do with the right of pear during the three hearing days Louis G. Caldwell, general directly, he charged, it put all the FCC in its newspaper investi- were Dr. Frank N. Stanton, CBS counsel of MBS, presumably affiliates on notice that they "are gation to subpeona witnesses. In research director, who presented to support the FCC position in going to lose their licenses" if they the latter proceeding, the merits of and described exhibits portraying favor of the network monopoly enter into contracts with networks (Continued on page .127) Page 24 May 11, 1942 BROADCASTING Broadcast Advertising borhood store -the small -town store-even the cross -roads store -is really back in the picture.

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FREE & PETERS, INC.... National Representatives BROADCASTING Broadcast Advertising May 11, 1942 Page 25 Industry Faces Future With Confidence

fall of 1939. No matter what hap- in use has increased 6 to '7 millions, Symposium of Key Figures Shows Radio pens, he says radio will emerge indicating that from 4 to 6 million Meets New from the war with a record of sets were scrapped each year. In Problems Effectively notable public service. the future, fewer sets will be BROADCASTERS face an uncertain advertising future. But At the moment the biggest job scrapped, more sets will be repaired they face it with confidence based on the industry's adapta- is to win the war, says Frank E. and the 30,600,000 families now bility to changing times and changing circulation. Furthermore Mullen, NBC vice -president and owning radio sets should have suf- they face it general manager. He calls for in- ficient sets available. with a feeling of assurance based on a compara- dustry unity in the period of crisis. tively painless transition to a medium devoted to extensive Costs of operation have increased All other considerations must and in most cases there is no way wartime service. be held in abeyance as radio sup- These to cut costs. It is not possible to conclusions come from a group of key figures rep- plies the public demand for war drop out nages as in a newspaper, resenting various branches of the broadcast advertising in- news, says Fred Weber, MBS gen- and additional public service pro- dustry. They represent the views eral manager. Advertising, he grams increase costs. For the pres- of the networks, NAB, Advertising job is to help win the war, he notes, is becoming more and more ent, business on the whole has held Council, Assn. of National Adver- says, and advertisers are anxious a matter of public relations than up but it is difficult to predict the tisers, American Assn. of Adver- to keep alive the basic structure specific selling. future for no one knows what poli- tising Agencies, Cooperative of companies now devoting com- All branches of the advertising cies of price control and rationing Analysis of Broadcasting, elicited plete facilities to the war effort so industry are being mustered to the government will adopt, much by BROADCASTING which sought to they will be able to resume serving mold the public's thinking and ac- less what the effect will be. canvass "The War Outlook for the public as consumers when the tion for the hard problems of war, Radio ". war is over. according to Dr. Miller McClin- War Need for Technicians The industry is blessed with uni- Radio's adaptability is coming tock, executive director of the Ad- The need of technicians has versal accolade for the job it is in handy, according to Frederick vertising Council. He suggests ad- caused many station managers doing on behalf of the war effort. R. Gamble, executive secretary of vertising is devising a systematic much worry. Radio is a young in- In modern warfare, requiring na- the American Assn. of Advertising campaign which can perhaps "do dustry full of young men many of tionwide and even worldwide co- Agencies. more than any other single force" them with technical training. This hesion, broadcasters are waging a to shape the minds and hands of New Business is a war demanding youth and tech- day -to-day campaign of informing the people to achieve victory. nical skill. It was but to be expect- and influencing the millions of All broadcasters will lose part Public listening habits are chang- ed that the demands would cut deep many nations. of their business, and get some ing, according to A. W. Lehman, into station personnel. Approxi- Serving the Public new business, says Edgar Kobak, manager, Cooperative Analysis of mately 20% of the technicians of executive vice-president of the Broadcasting. News listening is in- stations have already joined the They are serving the public vol- BLUE. But as Paul W. Kesten, creasing rapidly but people still and small untarily under a democratic armed forces, stations form CBS vice -president, and general listen to the regular programs, he have already begun to feel this of government and will continue manager, points out, the economic finds in analyzing audience trends. demand, the improve shortage. To meet this to and expand this service threat to broadcasting is shared Partially stymied for the mo- NAB, in cooperation with Govern- as the war continues, the sympo- by all advertising media, though ment by equipment problems, FM ment agencies and educational in- sium of industry views reveals. he reminds that broadcasting can't broadcasters are looking to the stitutions, has set up radio tech- Some revenue already has been meet the problem of diminishing postwar period for an FM boom, ac- nician courses in which approxi- lost as some advertisers leave the returns by "printing fewer pages ". cording to John R. Latham, execu- mately 20,000 students are now en- and clip air, as others their bud- Neville Miller, president of the tive vice -president of The Ameri- rolled. Plans for additional courses gets. Furthermore, money has been NAB, is satisfied that radio is can Network. New radio sets will in cooperation with the Signal spent almost recklessly by net- weathering the storm and notes then be FM equipped, he predicts, Corps are now being formulated works and stations in their effort that the industry started its tran- and the public will be ready to and every effort will be made to to produce the best possible public sition to world war back in the adopt its service. meet the demand. service anticipated programs. Government agencies will con- These factors are important but tinue to request and stations will so far they have not been critical. RADIO IS WEATHERING THE STORM continue to give announcements Should the war be a brief one, the By NEVILLE MILLER and programs but I believe due to industry is likely to overcome such the coordinating activity of the obstacles. But should the war go President of NAB OFF, radio time will be used more into years, the problem will become effectively and the plans recently serious--very serious, according to IN SPEAKING of the war outlook With the tempo of our life being announced will be very helpful to some of the key figures participat- for radio, we can look down many quickened to meet production stations. ing in this roundup of industry vistas, quotas, the need for recreation and all of them interesting, all the War" views. full of problems, all vastly differ- relaxation will be increased more "We Will Survive Reassuring to broadcasters is than ever and radio will meet that In the long run, we know that ra- fact radio signals will con- ent from what ex- the that isted a year ago. need. The nation's desire for news, dio will survive the war, that lis- time to reach an audience that will The war has af- the interest in public affairs and tening will hold up, that costs will not diminish to any appreciable fected busi- many other items all indicate that be met. A most important question degree. As some of the symposium every ness, our entire listening will remain high. is-how is the war activity affect- comments point out, 56 million ra- life has changed Although there will be no new ing the public opinion of radio? - dio sets are in operation and most stations built, the 924 stations now will radio come out of the war with will in considerably and of them stay operation for as time passes I in existence are serving an im- increased stature ? I think this the duration. Furthermore, listen- believe the effect portant function in the national question can be answered in the af- will continue to listen. And ers is going to be war program and unquestionably firmative. even though marked social changes cumulative. Natu- they will be able to secure tubes Although we have been journey- occur and marked population shifts rally the effect on Mr. Miller and material necessary for con- ing in uncharted territory, the poli- come about, more than 900 broad- radio and tinual operation. cies adopted to date have been fill the out- cast signals will continue to look for sound and also radio has not had the American air and many short- radio has to be considered More Listening in relation to the effect on other to be prodded to do its part or to wave stations will continue to serve In discontinuance businesses and on life in general. spite of the in anticipate problems and adopt other nations. the manufacture of new sets, listen- plans solve them. In to To date the bulk of advertisers the first place I believe we ing should not be affected by lack Radio did not wait for can actual are showing their faith in adver- say that every interruption in of sets. There are 56,000,000 sets war before going all out on na- tising, according to Paul B. West, normal life will have a tendency to- in use today and the present inven- tional defense. Nearly two years president of the Assn. of National wards increasing radio listening. tory should supply the demand un- ago, it responded to an appeal of Advertisers. They want to keep at With the rationing of tires and til fall. In recent years, 10 to 13 the Civil Service Commission and it as long as there is a job for gasoline, there will be less travel- million sets have been sold each secured 500,000 skilled workers for advertising to do. Right now that ing about, more listening to radio. year and the total number of sets defense industries. Since then sta- Page 26 May 11, 1942 BROADCASTING Broadcast Advertising tions have recruited for the Army takes no services or regulation ex- and Navy and have responded to cept after private agencies have the call of all government agencies. proved themselves incapable or un- WAR LISTENING SINCE PEARL HARBOR Moreover, all this service has willing. Certainly radio's record in By A. W. LEHMAN been rendered gratis, a policy self regulation is one of which we Manager, Cooperative Analysis of Broadcasting which experience has already all may be proud. shown to be wise. In conclusion, we all realize that it is impossible to forecast the fu- UNTIL PEARL HARBOR the ahead of the same months of 1941 Radio Did Not Wait ture, but it is my opinion that radio average radio set -owner was more (then considered as being at a high Again radio did not wait for so far has shown initiative in meet- interested in listening to a bang - level). January was 4% higher problems to develop regarding han- ing the problems of the war and up prize fight or a good comedy than a year ago, while the Feb- dling of war news, but in Septem- has adopted sound policies all of program than to ruary 1942 CAB Index showed an ber, 1939, in December, 1941, and which make us sure that radio will our national or 8% increase over the same month again in February, 1942, codes for do more than merely weather the international of 1941. March was almost the the handling of war news were in- storm -it will emerge from the war leaders. But in same in both years. Daytime list- formally adopted by the industry. period with a record of unselfish w a r, attitudes ening for both quarters was prac- It is a generally accepted principle public service of which we shall all change - no tically the same. that government as a rule under- be proud. longer does a Joe Louis or a Charlie A Vital Period McCarthy or a The period since Pearl Harbor WARS AREN'T WON WITH LONG FACES Jack Benny hold is one of the most significant in som- By PAUL W. KESTEN the blue ribbon radio's history. During this for packing the bre period it has been demonstrated Vice & Mr. Lehman CBS -President General Manager house. Now the that the potentials of the medium public is interested in the destiny had not been approached even of America, but at the same time slightly in previous radio history. RADIO'S in war on ROLE the will two weeks the CBS network enough of our Americanism is re- Specifically, the addresses of Presi- ' be that of pack horse-and alone, eight programs raised funds tained to continue to listen in good dent Roosevelt and Prime Minister Pegasus. and members for the Red Cross, measure to regular programs, for Winston Churchill created audi- Or, in terms of this mechanized 66 programs told the story of our the average rating-or volume of ences of such vast dimensions that war, the role of jeep -and fighter fighting forces, eight programs listening to the normal bill of fare the most brilliant ratings of years plane. "sold" civilian defense, 18 others as evidenced by the following table gone by were more than doubled. It can play both roles superbly. enlisted listeners in the work of -is just about the same as a year On Monday, Dec. 8, 1941, the Presi- It is already playing them well. health and welfare services, 15 ago. dent's appeal for a declaration of programs sold defense bonds and When it is busy telling women stamps, 11 carried the vital story Average Ratings of Night -time Network Programs* about sugar rationing, telling men of relations among the United (1st Quarter 1941 vs. 1st Quarter 1942) how to answer Selective Service 1941 1942 Nations. Average Rating -78 programs broadcast both Januarys 14.7 14.7 questionnaires, telling children A total of 189 programs were Average Rating -75 programs broadcast both Februarys 16.1 15.6 about collecting Average Rating -76 programs broadcast both Marche _ 14.6 14.8 devoted entirely to some phase of *Weighted by quarter hours. salvage. it is do- In the war effort. addition to this reached rat- ing the jeep part 391 network "announcements" en- At the same time there has been war against Japan a of the job-mov- couraged conservation, alien regis- an increase of 9% in the number of ing of 65.7 at a time when usually ing information tration, and made dozens of other programs offered. only 15 to 20% of the sets are in in the quickest patriotic war appeals. Thus, the peak audiences shown operation. Twice since then he has and most utili- in the CAB Index of Listening for shattered all previous night -time tarian way from Reaching Foreign Listeners the first quarter of 1942, particu- levels with ratings of 83 %. one point to an- Broadcasting as a whole, and larly for the months of January Comparing six broadcasts of the other, or rather CBS in particular, is fighting the and February, are undoubtedly due President since the Japs perpe- from one point to war on other vital fronts, beyond to an added ingredient -the in- trated their sneak attack on Hawaii many millions of Mr. Kesten the reach of American listeners. terest of the radio set -owner in with four of his radio speeches points. Our broadcasting schedule in the war programs and war news. For rated during 1941, the CAB rec- When it is carrying the Presi- United States has its full counter- nighttime listening in the first ords show that the President's dent's trenchant call for courage part in another 16- hour -a-day three months of this year was audience on the average has in- schedule of programs aimed at for- and sacrifice, when it is talking in casting is one shared by all ad- creased from 31% to 66%. inspired earnest about why we eign listeners. vertising media in the face of a Incidentally, as far back as last fight and what we're fighting for, In 12 different languages, pow- reversal of our laws of supply and September we had an actual fore- as in This Is War and They Live erful CBS shortwave stations are demand. With less goods to sell, warning of what would happen to Forever-then it flies on wings encouraging the Czechs in their there may be less advertising. But listening when this country move minds. radio that men's hearts and valiant guerrilla warfare against here a unique challenge faces the The famous Greer Both jobs are tremendously im- the Germans, promising the cap- went to war. broadcasters - because broadcast- incident speech of the President portant on the psychological bat- tive French final redemption, stir- ing, unlike other media, cannot tlefronts of this war. ring the Norwegians to continued rated at '72.5 augured current cope with lessened advertising rev- listening habits and interests. And while it is doing both those resistance to their Nazi oppres- enue by "printing fewer pages" or wartime jobs, it will go on enter- sors, binding the countries of by increasing its price at a news How have news broadcasts fared taining, relaxing, diverting the Latin America to us in closer ties stand. since America has been at war? American public, stirring listeners of unity and strength. It is therefore up to us to make Considering just three news pro- with great music, beguiling them Thus the war outlook for radio American industry realize that a grams which have had the same with gay music, cheering them in the United States is one of un- free radio deserves their support competition from other programs with laughs, because wars aren't remitting service, and enormous in a special and unusual way. A for 21/2 months prior to Dec. 7 as won with long faces. contribution to winning the war free radio has, since the last war, for 21/2 months after, we find not and winning the peace. With this become the very keystone of the owner Ordnance of Ideas only a 20% gain in their set will come threats to the security arch of free speech, as every for- rating, but a 10% gain when sets - The fact is (and the sooner all of broadcasting itself. Those eign dictator knows well. But a in -use are used as the base. Mean- realize it, the better) broadcasters threats are economic and political. free radio cannot survive without while there had been some increase -radio is the No. 1 arsenal of will be un- Politically, broadcasting adequate advertising support, in the number of network news democracy in the Ordnance of of broad- buffeted by bureaucrats, as long der our American system presentations. Ideas -the supply and transporta- as we have them. Because its role casting. tion of words and thoughts that is so public, it must inure itself This issue runs deep -in a short Saturation Point? beget human action. to the criticism which any public war we may not have to face it. three typical Some conception of the central figure attracts -profiting by it In a longer war, broadcasting must Again comparing place of radio in the war effort at when it is constructive, ignoring develop the statesmanship and news programs for the first quar- home can be gleaned from a glance it when it comes from the camps leadership to make this issue clear ter of 1942 with the first quarter at a typical two -week period in of self- seekers or "appeasers." to the leaders and "statesmen" of of 1941 (newscasts rendered at the February of this year. In those The economic threat to broad- American industry. same time both years and with the BROADCASTING Broadcast Advertising May 11, 1942 Page 27 same program competition), an in- There is a law of diminishing crease in average audience size of returns in radio. CAB records 14% is found. have shown that when too many INDUSTRY WILL MEET CHALLENGE But, most significant of all is programs of the same type are By FRANK E. MULLEN the marked increase in listening broadcast the average audience for NBC Vice -President & General Manager to all radio newscasts as shown by the type not only goes down but the following: the number of offerings in the Comparison of Set -owners Hear- type tends to decline. The point of WHILE I REALIZE that the Advertisers without exception ing One or More News Broadcasts saturation on news and war pro- broadcasters are confronted with have cheerfully assumed new duties (Based on Wednesday nights first grams may be near at hand. Don't the greatest crises in their careers, and today are aiding materially in quarter 1942 vs. first quarter 1941): take this review as a substitute for I am sanguine that the industry the sale of bonds, in civilian de- % Hearing During Periods judgment in the future.. It is, as it will successfully fense, in maintaining the health of 5-7 P.M. 7 -9 P.M. 9 -12 P.M. should be, but a measurement of surmount the dif- the nation, and in supporting gen- Jan., 1942 36.3 17.2 21.6 ficulties that lie erally our total war effort. Jan., 1941 27.7 - 12.6 18.3 what has been accomplished. Feb., 1942 81.6 16.9 22.8 ahead. In serving Feb., 1941 25.0 10.5 19.0 Industry Will Respond March, 1942 29.8 15.6 21.0 GEORGE BRYAN. CBS newscaster. the American lis- March, 1941 27.7 10.5 17.9 will do two news programs for the tening public, our Broadcasters must be on the Average. 1942 32.2 16.2 21.6 OFF, to be shortwaved to Axic-occu- Government a n d alert to meet the rapidly changing Average, 1941 26.8 11.2 18.4 pied countries. American b u s i- conditions brought about by our ness, we shall transition into a war economy. I have to exercise am sure that the industry will re- ADVERTISERS CONTINUE ACTIVE greatest ingenu- spond to the challenge. Advantage By PAUL WEST Mr. Mullen ity to meet the must be taken of the new oppor- tunities. As we have so many times President, Assn. of National Advertisers needs of war con- ditions as they arise. in the past risen to the call of emergency, so now, the greatest It is essential that we maintain emergency of all finds us well LAST MONTH the Assn. of Na- conditions, business has a different our advertising volume if we are equipped to act quickly and effici- tional Advertisers made a survey story to tell and its advertising to have the necessary revenues with ently. of a representative group of mem- messages must be keyed to the which to support broadcasting May I add that I believe that this bers, asking them times, psychologically as well as service. It is fortunate that Amer- is no time for industry disputes. I about their ad- economically. ican business is recognizing the am hopeful that the industry will vertising plans I believe the people today want opportunity that radio affords it compose its internal differences to for the coming to hear from business on several to make an added contribution to unite in one cooperative effort for year. Of the com- points: 1. They want to be told our national welfare. the job ahead. panies respond- about the products that are still ing, 37% said being manufactured and offered for they were plan- sale. 2. They want to be told about ning to spend the the products which are no longer TOTAL WAR AND ADVERTISING same sum for ad- on sale and instructed in the ways By DR. MILLER McCLINTOCK vertising t his in which they can make what they Executive Director, The Advertising Council year as they did Mr. West have last as long as possible. 3. last year. Forty They want to be told how business percent said that they will have is using its skill and ingenuity to THE IMPLICATIONS of total in so great a nation? The answer smaller advertising appropriations provide new products, from mater- war are becoming clearer each day. is obvious. This will and action, and 4% were undecided, but 19% ials not needed for military use, to Our enemies are bringing to bear necessary for the achievement of reported that in this year of war, take the place of those other prod- upon each and every one of us the victory, can be accomplished 1942, they plan to spend more ucts which are no longer obtainable. total force of though the same channels of com- money for advertising than they And above all, the people want their ingenuity munication which have made this did during 1941. to know -and expect business to f o r destruction. country the most literate and best tell them to buy and how to These percentages are, of course, -how Each man, worn - informed in the world and which conserve so as to act most effect- based on plans which, like almost an and child have given us common ideals and ively not only for themselves and must respond habits with respect to the problems everything else these days, are their families but for their nation. subject to change without notice, with all -out ef- of peacetimes. but I think it significant that at After the War fort. Advertising, as an integral part this time of uncertainty 56%-a This is a big task that confronts It is increas- of American life, can be just as majority -of the nation's leading wartime advertising. But advertis- ingly certain forceful and just as effective in that the will and advertisers should indicate their ing can do and is doing that job- molding our thinking and action determination to continue their ad- not easily and not without making Dr. McClintock the desire of the for the hard problems of warfare, vertising, at least on last year's mistakes -but on the whole with a individual to as it can for the enjoyment of the level. great deal of success. And in doing fight this battle will, by no means, comforts and luxuries of peace. To me this means that adver- this job, advertising is serving first assure success. This is such a This end cannot be accomplished, tisers have faith in advertising, the interest of the nation in keep- highly organized and mechanized however, unless the vast skills of that they want to go on using ing the public constantly and cor- war that closely organized think- the advertising industry and the the advertising tools and tech- rectly informed about business and ing and action of men working to- already established machinery for niques which have served them so its products; next the interests of gether is imperative. the utilization of these skills can well in the past, that they want to the public as consumers, by furn- How can this unified and har- be organized and harmonized in continue to use advertising as long ishing them with day to day in- monized action be brought about such a manner as to present a as there is a job for it to do. And formation on what and how to buy, systematic and united front. today advertising's main job is and finally the interests of busi- ice to the people as consumers, just This is the challenging problem helping to win the war -a job in ness, the advertisers, themselves, as they are now serving them as a which brought the Advertising which every advertiser is anxious by keeping alive the brand names, nation at war. Council into being. Its membership trademarks do to do his full part so that he can and business goodwill, What has all this to with represents advertising agencies, back his those intangible but tremendously radio? A lot, radio as a young get to peacetime task of for advertisers both national and selling goods once more. valuable business assets which ad- and lusty advertising medium is - vertising has created and main- local -the advertising media, in- concerned, and vitally, with ad- cluding magazines, The Basic Function tained for business. vertising as a whole. Today, be- radio, news- Advertising's basic function, This last purpose may well prove cause radio offers to business a papers, outdoor, and other inter- which the war has not changed, is to be the most valuable use of ad- means of reaching millions of peo- ested groups. The Council has one to serve as a means of communica- vertising in times like these, for ple swiftly and at one and the same single objective and that is to tion between business and the pub- its result is to keep alive the basic time it provides an advertising marshal the forces of advertising lic. In normal times the chief use structure of those companies which service that business can and will so that they may be of maximum which business makes of advertis- are now devoting their complete use in its job of helping to win the aid in the successful prosecution ing is to tell the public about the facilities to the nation's war effort, war just as it has used radio in of the war. products which business hopes the so that after the war they will its peacetime job of selling its With this, and governmental public will buy. Today under war again be,able to resume their serv- products. agencies in planning activities on Page 28 May 11, 1942 BROADCASTING Broadcast Advertising YOU CAN DEPEND ON THAT

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RADIO STATION REPRESENTATIVES NEW YORK DETROIT CHICAGO SAN FRANCISCO

BROADCASTING Broadcast Advertising May 11, 1942 Page 29 the information, instruction and the homes of the nation. publicity front, it is helping to BLUE NETWORK'S WAR OUTLOOK 2. Broadcasting can continue to clarify the selling of the war and function with the utmost economy, its implications to all of the Amer- By EDGAR KOBAK having free "distribution ", low ican people. It is interpreting these Executive Vice -President, BLUE Network transmission costs and relatively problems in terms which advertis- small current consumption. ers and advertising men can un- THE FIRST thing the BLUE net- situation facing us just about as 3. Broadcastings universal ap- derstand and, finally, is providing work is interested in is helping to follows: peal makes it independent of a channel for the promulgation of win the war. We All networks and all radio sta- changes in family income. While these ideas to all of the advertising mean this, and we tions- including the BLUE net- the rich are getting poorer and the fraternity. mean it to the work and its affiliates-are going poor are getting richer, radio con- Thus, there is beginning to point of forget- to lose part of their present busi- tinues to reach them all. ness. evolve, out of what might other- ting our self -in- All of us are going to get 4. War production is making wise be a great chaotic effort on terest in any de- some new business. The amount of boom towns out of farm land, the part of the advertising world, cision or action it that we on the BLUE get in shifting populations on un- competition an a systematic campaign which can, we may make af- with other networks heard of scale, but broadcasting perhaps, do more and stations will depend very than any other fecting the war largely covers all these places and people single force to mold the minds and effort. With this on our own ability and in- continue their established listen- the hands people genuity. We don't feel qualified to of our to those as our first pre - prophesy what ing habits wherever they are. things which sell victory. Mr. Kobak is going to happen, mise we see the but we do know what we should 5. Broadcasting has today be- like to see happen -and we believe come the great essential medium of if things work out approximately public information -as illustrated EMPHASIZING THE HOME FRONT that way it will be good for the by its use as the mouthpiece of gov- ernment, in the promotion of By JOHN country, good for business and good SHEPARD 3d for us. civilian participation in the war ef- Chairman, Broadcasters Victory Council Radio's Traits fort and as a molder of nationwide We are convinced, for one thing, public opinion. It can do for busi- WORLD WAR II is constantly re- In the constantly enlarging de- that advertising can help to win the ness what it is doing for govern- ferred to as "The Peoples War". mands being made upon our re- war. We are convinced that among ment. While most of our emphasis must sources and our resourcefulness, all the mediums available broad- Strong in our belief in the great be placed on "Ships, Planes, Tanks situations are developing which casting is one of the most potent service broadcasting can render, and Guns ", there will require more and more thought and, moreover, it possesses certain we on the BLUE are going to con- is an ever increas- and energy in doing a good job special characteristics which lend tinue to build constructively, not ing emphasis on better. themselves in a unique manner to just for our own network alone, but the home front - Government agencies are giving helping advertisers solve the prob- for all broadcasting and for all ad- the people behind us fact material from which we lems they are now facing. Among vertising. We have faith that when the effort. can fashion our own impact on these advantages are the following: the war is over, broadcasting will And the "Home our own audiences in the city, on 1. In these war years no medium emerge even stronger. It will be Front" is an out- the farms, in the suburbs, wherever can offer advertisers greater as- even more firmly entrenched in the growth of the our coverage goes. This feature in surance of delivery than broadcast- daily lives of the nation's families. modern method of itself is a tribute to the confidence ing -which does not depend on If we have to go through thin times warfare - Total placed in us as individual opera- paper, ink, trucks, or dealers to in order to reach this goal, we are Mr. Shepard War. It is sig- tors by those who are guiding our carry its advertising messages into ready for it. nificant that when nation through these trying times. this new element took its place We have made a great beginning in the fight for the American Way, in justifying this confidence. By EVERYTHING RESTS ON WAR EFFORT radio had reached a peak of devel- greater and renewed effort, we can opment where its services on the perpetuate this reliance upon us By FRED WEBER home front were of inestimable to carry through. General Manager, Mutual Broadcasting System value to the Government. Rely on Broadcasts Radio's Place Now, because we have been given IF THERE is any doubt that war Now, in answer to the obvious There can't be an American the job on the home front, we can has brought changes of revolution- question -How does this effect our radio- equipped home today that is be assured that more than ever be- ary proportions to radio, the best interests as a profit- making estab- not conscious of what radio is do- fore people are learning to rely on proof may be found in a few brief lishment?-we must say that the ing. The the radio in home national networks, re- their for infor- statistics e o m- effect is not so determental as might gional networks, high -powered and mation and advice. This means, of piled by our pro- first be suspected. It would be fool- low- powered stations-all combine course, more listeners. It is right gram department. hardy to minimize the losses we their efforts to keep the home that we do our utmost to capitalize During a typical have all sustained because manu- front informed, educated and en- on this circulation. week in January, facturers and retailers find it im- thused. Every radio operator should 1939 Mutual possible to meet the regular con- From War Bonds to ration cards, place as much emphasis as possible aired 11 hours of sumer demand for merchandise. recruiting announcements, auto- on promotion . tell his adver- news broadcasts; But it must be remembered that we mobile pooling, service organiza- tisers what he is doing and create last week the net- are in a transitory stage, and this tions-each impact becomes one suitable vehicles which they can work gave lis- situation will persist until Gov- more buy its the service by radio to the coun- without difficulty in order to teners 12 ernment learns exactly and reach hours how much try its people. When the whole this peak in listening inter- of news. In 1939. Mr. Weber of the materials of war needed for story is compiled, someday, the est. Plan for the advertiser a serv- of course, there our armed forces are immediately place of radio in the war effort will ice which will aid him in his cam- were no war -effort programs ; last available and, beyond that, how far make of institution paign and let him know we it an as vital that are week we allotted 14 hours of our consumer production must be ra- to the American Way as any at- familiar with his problems and are time tioned to assure and of freedom. ready to broadcasts of this type. adequate tribute to cooperate with him in month -to -month flow of these ma- Now, this service to our nation hurdling the obstacles which con- Effect Upon Business Such wholesale terials for war purposes. Produc- places a definite responsibility on front him during the emergency. commitments of tion, the time cannot but change whole and consequently all forms of operators of radio stations Many of us are finding new ad- the be picture of radio. We have become, exploitation, must slowed down throughout the country. As an in- vertisers and new products already until such dustry, we cannot beginning overnight, a vital medium for dis- time as that information afford a single to appear. Let's encour- is in the files. departure from the determination age these newcomers by demon- seminating news and war -effort in- to be of the utmost service to our strating to them how adequately formation, and have made that Critical Period people. This means that we must we have serviced our old and cur- business our most important con- This period of transition, how- be alert constantly to what an rent advertisers and products. cern. All other needs and consider- ever, is quite as critical for the ad- ever- changing situation demands. By combining our home front ations must wait in, abeyance until vertiser and prospective advertiser We must maintain a constant activities with our circulation ef- the ravenous appetfte of the public as it is for the radio network. It is watch over our facilities lest care- forts . we will have a double - for news is satiated and the need a period when vital and far-reach- lessness mar a record which is be- barrelled impact that will annihi- for building our public morale is ing decisions must be made, when a ing built superbly by our stations. late gloom and despair. met to the best of our ability. policy of advertising curtailment Page 30 May 11, 1942 BROADCASTING Broadcast Advertising SESAC EXPRESSES SINCERE APPRECIATION to the RADIO BROADCASTING INDUSTRY 110/ /or ií3 WHOLEHEARTED SUPPORT and ITSELF ..,4 o CONTINUE TO .1 Nip SUPPLY Eie INDUSTRY

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BEST MUSIC IN AMERICA al i2a,o oar, /?ales

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AT THE CONVENTION FOR SESAC, SUITE 1141-HOTEL STATLER, CLEVELAND, OHIO Leonard D. Callahan Emile J. Gough Kurt A. Jadassohn Claude C. J. Culmer r Gus A. Haganoh Burt Squire

BROADCASTING Broadcast Advertising May 11, 1942 Page 31 may be far more disastrous to the will become more and more a mat- manufacturer, from the long view, ter of public relations, designed to than to radio. Of the 17 major keep the manufacturer's product KEEPING IN TUNE WITH THE TIMES companies who discontinued adver- fresh in the public mind, rather By FREDERICK R. GAMBLE tising in the last year, six sold out than to sell specific merchandise. Executive Secretary, American Assn. of Advertising Agencies or were absorbed by competitors, This is becoming increasingly evi- and all 17 lost business and pres- dent in the type of commercials tige to such an overwhelming ex- used over Mutual, and in the types TO DO ITS JOB effectively in tent of a radio station or network tent that they never recovered from of new accounts since Pearl Har- wartime, advertising must keep is not in the main determined by their wartime inertia. bor. even closer than ever in tune with its management. Rather, radio's Lessons of Last War Meanwhile, the hiatus is being the public thinking. The men who format is the product of the ad- filled, as far as Mutual is con- create advertising must be flex- vertisers using it, a joint creation Evidence is mounting today, cerned, by an impressive list of top - ible, ingenious, ready to accept of all the advertising men who are however, that seems to indicate and to find that we have learned our lessons ranking news commentators, whose new facts endeavoring for their willing to change clients programs that will have of World War No. 1. There services are in constant demand by have their ideas in the widest appeal for the listening been some curtailments, to be sure, substantial sponsors, and by pro- but the principal change has con- grams which we are producing in line with chang- public. As a result, radio is con- cerned policy rather than volume cooperation with the WPB, the i n g conditions. stantly changing in accordance of advertising. Henceforth, at least Treasury Dept., the Dept. of Labor, They must be with the public's reaction to its during the next year or two, we the Dept. of Justice and various able to advise the offerings. Advertising men keep may anticipate that advertising other Government divisions. advertiser with close watch on the CAB, Hooper nothing to sell to and other rating services, which the public be- portray shifts in public interest cause his plant more like "letters to the editor" FM AFTER THE WAR Mr. Gamble has been com- than anything else in the publica- By JOHN R. LATHAM pletely converted tion field. Executive Vice -President to military production as to the It is regrettable, although per- The American Network part he can best take in selling haps natural, that as a young and the war effort. fast-growing medium radio has not They must be able to advise the accepted all of the fundamentals TO OUR EYES, there are few necessary and counted on to keep advertiser who still has goods for of the advertising structure-cash fields quite so well cut out for the FM broadcasting ready for the public consumption whether to discount, for example. Recently, role of a flourishing post-war in- boom that we feel certain will stick to straight peacetime selling however, there have been encour- dustry as frequency modulation come with normal times. copy, or to work in war themes in aging signs that radio is begin- broadcasting. The signposts are Post -war radio seems assured, order to avoid being considered un- ning to appreciate that these are so well marked that we don't even even from this gloomy distance, patriotic because of doing "busi- fundamentals because they are ad- consider it risky of a brighter career than even the ness as usual ". vantageous for everyone concerned to predict an last 15 years have unfolded. The agency medium No Editorial Policy -advertiser, and almost universal public will demand better broad- alike. They must be good for all swing to FM in casting, not only technically but Radio on the whole has great or they would not have lasted so the years that in the caliber of its programming. adaptability. Partly due to the long or be supported by all groups follow this con- Both can and will be offered by youth of radio as an advertising concerned. flict. Consider FM. Even the rigid standards of medium, with younger owners and Adoption by broadcasters of the the facts and FM transmission will be upped. - managers guiding its development, fundamentals of the advertising t h corollary Manufacturers a r e discovering is its adaptability also stems in part is especially important shapes itself. many improvements in structure today their from the fact that radio, unlike radio is First, despite mass construction of war equip- for because it entirely de- newspapers and magazines, has no pendent on its rev- FM's ment- improvements can be advertising for extreme Mr. Latham that set format or editorial policy enue. Unlike publications, it has youth, it has put to apt use in peace for the which can be changed only at great made remarkable building of cheaper but finer FM no income from circulation. Its progress during risk. economic will continue in the period receivers. Transmitter is welfare brief of two years since design The commercial program con- exact proportion to its service to the FCC met, in March of 1940, also being simplified and further the on the one hand and to to weigh its merits as a new med- stabilized. public its advertising clients on the other. ium of commercial broadcasting. And, when the war assembly to wipe the slate clean, to accom- And, as a matter of fact, it was lines finally break up -when the plish the technical "revolution in not until a year later that the manufacturers go back again to radio" with its consequent boons first commercial FM station in the the making of things for civilian to the American public, and to country- Nashville's life radio sets will uniformly wreak the change with the mini- W47NV and -new mum a charter member of The Ameri- be equipped for FM. Hundreds of hardship to owners of the na- receivers and its can Network -went on the air. new FM stations that today are tion's radio trans- only dreams will mitting equipment. 400,000 Sets Bought on paper begin to rise. The buying public, finding FM can be a major industry, In the space of a year- and -a- their pre -war radio obsoleted by contributing to the hard days of half the radio listeners of the na- years of hard service, will be ready reconstruction which follow any tion have purchased nearly 400,- to purchase new receivers in vast war. It can offer employment for 000 sets equipped for FM recep- quantities. Thus FM comes further the workers and artists and tech- tion. On Jan. 1, 1941, according to into its own. nicians who are thrown back up- FM Broadcasters Inc., there were on civilian life. FM, in revitalizing only 15,000 sets in use. This indi- In Cities First a post -war radio industry, thus cates a phenomenal awareness on As we see it, FM is slated to be- has a mighty contribution to make the part of the public to FM's tri- come the dominant type of broad- to the welfare of the country. ple virtues of noise -free reception, cast service, first in urban areas. But, in the days before that better quality, and lack of inter - Then. as the audience grows, there time, FM has work which must station interference. will be giant FM outlets with be done. Stations now in operation FM has a strong foot in the large -scale coverage similar to are determined to develop new pro- door of public favor. W41MM, the lofty affiliate of The gram techniques, to improve the War, of American means Network which opens caliber of their service, and to get course, a definite cessation next month atop Peak RATION READY, at least as far of its growth, with Clingman's the most from the limited equip- even as all in North Carolina. Stations of this ment the war as gas and tires are concerned, is that allows them. Paul Pierce, continuity chief of other civilian endeavor. But FM type will bring unfading, day -and- Out of it all, we think, will come activity by stations already on KNX, Hollywood, who bought a night reception to the rural ter- contributions and a better under- motor bike to commute between his the air, including their proposed ritories. standing of public service which programming and service home in San Fernando Valley and to an al- In other words, the unfortunate can be invaluable when the FM KNX. Ginny Simms, CBS song- ready established audience, will circumstance of war will make it boom takes up again where the stress, with no little envy compares not stop. In fact this activity is infinitely easier for broadcasting Axis has made it leave off. her bike with his mechanized unit. Page 32 May 11, 1942 BROADCASTING Broadcast Advertising WHY KWKH AREA OFFERS GREATER OPPORTUNITIES FOR YOU

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BROADCASTING Broadcast Advertising May 11, 1942 Page 33 with the Government in building CA Prepared to Sell the Blue morale, selling War Savings Bonds and other war work, Mr. Sarnoff said, continuing: Fair Price, Says Sarnoff "Radio has rallied the nation. Supplementing the magnificent But Nobody Has Yet Come Through With an Offer, service of the American press in He Adds; RCA Gross Up for First Quarter the coverage of the war, radio has won high recognition for its timely GROSS INCOME of RCA for the stated that the question of dispos- news bulletins and commentaries. first quarter of 1942 amounted to ing of the BLUE depends on a America's leading advertisers, by $44,541,395, up 37% from the gross number of factors, but that if a means of network programs, con- for the same period last year, with fair price were to be offered, the tinue to present to the public great net profit after Federal taxes (es- RCA board would be inclined to artists and wholesome entertain- timated at 2% times those for accept and confine its broadcasting ment. 1941) totaling $2,030,988, an in- activities to a single network. He "The American soldier, sailor crease of 6% above the net for the added that although it has been and marine, no matter where his first three months of 1941, David known for some time RCA would outpost, is within range of the Sarnoff, RCA president, told the entertain offers for the BLUE, "no news and entertainment from 23d annual stockholders' meeting buyer has shown up yet ". home. Shortwaves of NBC reach last Tuesday in New York. The stockholders reelected the him across oceans and continents. About 500 stockholders attended four directors whose terms expired TRIBUTE IS PAID to its fighting The solidarity of the Western the session, which was rendered this year for additional three -year men of this war and the last with Hemisphere is cemented by radio's more tumultous than most such terms. They are James G. Harbord, this colored plaque which now straightforward news and friendly meetings by the presence of a chairman of the board; Cornelius hangs in the lobby of WSYR, Syra- program exchange. In international small stockholder, whose questions N. Bliss, Bertram Cutler and cuse. It was executed by Hank Mil- broadcasting, NBC now speaks 10 about the formation of the com- Charles G. Dawes. Arthur Young lard, artist of the Barlow Agency. languages. Among the oppressed pany turned into a tirade against & Co. were again chosen as in- people of many lands American Owen D. Young and other founders dependent public accountants to of $1,922,174. After preferred divi- radio is called the voice of free- of RCA, leading to his ejection audit the books of the company. dends are deducted, the earnings dom. from the room. Consolidated income statement per share on common stock are "Television, which holds tremen- Recalls Early Days for the first quarter, released at $.088, compared with $.080 for the dous possibilities as a post -war in- the meeting, shows a gross in- same period last year. dustry, is establishing a reputation Mr. Sarnoff, who acted as chair- come of $44,541,395, up 36.7% Explaining that the provision for itself in the civilian defense man of the meeting, said the man from the gross of $32,576,073 for for Federal taxes is necessarily program, through its timely serv- was a former employe of General the same period of 1941. Net in- tentative until the 1942 tax law ice in educating air -raid wardens Electric who had developed a "men- cerne before provision for Federal has been enacted, Mr. Sarnoff said and the public in air-raid precau- tal aberration" about that company income taxes was $7,884,688 this the calculations were based on a tions." and its executives, particularly Mr. year, compared to $4,229,174 last surtax of 75% and that if the 94% Discussing the patent situation, Young, former GE president. year, a gain of 86.4 %. After pro- surtax were to become law RCA's Mr. Sarnoff said that RCA has Mr. Sarnoff explained that RCA viding for taxes, however, the net taxes for the first quarter would offered to grant licenses under its was originally organized after the income for the quarter is shown be increased by approximately patent rights to any supplier from first world war at the suggestion as $2,030,988, only 5.7% above last $400,000 and its net profit de- whom the Government wants to of Woodrow Wilson who wanted the year's net for the first three months creased by that amount. get war equipment or to furnish United States to have a means of to anyone designated by tke Gov- international communication that ernment any information desired would be independent of foreign Radio Now a Powerful Offense Weapon about apparatus produced by RCA control or censorship. for the Government, regardless of Mr. Sarnoff's report on the war- For the United Nations, Says Sarnoff whether or not he is an RCA licensee. time activities and plans of RCA "TODAY radio is more than a ing, new types of radio instru- [see separate story on this page] strong arm of national defense. ments, to serve new purposes, "RCA licensees include rights was followed by a description of It is a powerful weapon of offense have had to be designed and new under the United States patents of the company's "Beat the Promise" many foreign companies," he went . . . playing a vital role on the machine tools procured. Shortages plan of stimulating production, road to victory for the United Na- of critical materials have had to on. "No foreigner has any control given by Thomas F. Joyce, vice - tions," David Sarnoff, president of be overcome. Thousands of addi- over any of the licenses which RCA president of RCA Mfg. Co. In an- RCA, stated last Tuesday in his tional workers have been employed grants, and we make no royalty swer to a question regarding the message to the 23d annual meeting and employes both old and new payments or reports of any kind stockholders' suit alleging that of the company's stockholders. quickly trained for new tasks." to foreign interests." RCA had not been paid enough by Reminding the stockholders that Recalling that where RCA was RCA's future course, Mr. Sar- General Electric and Westinghouse "national defense was given the formed in 1919 a major purpose noff concluded, will be determined in the settlement of their affairs right -of -way in all RCA activities was to establish a world -wide radio by three main principles: First, some years ago, Judge Joseph M. long before Pearl Harbor," he telegraph system, Mr. Sarnoff said to help win the war as rapidly as Proskauer, who acted as counsel called attention to the fact that that today the United States is possible; second, to maintain a for all the defendants, reported peacetime standards for progress the communication center of the sound financial position during that a referee appointed by the and success can no longer be world. Since the country entered these extraordinary times; third, court to investigate the matter had safely relied upon but that "the the war, RCA has opened new to lay the foundation for the re- found no evidence to support any nation, the individual and the busi- radio circuits connecting this coun- turn of peace, when new products of the charges of fraud, negligence ness organization must be con- try for the first time directly with and services will be needed to help or bad faith. trolled by a single purpose -to win Australia, New Zealand, New rebuild a better world. Sale of the Blue? the war and to win it as quickly Caledonia, Chungking and Kun- as possible. ming, China, and Iran, he stated. John T. Cahill, general counsel WOR Summer Plans Nation's Safety First Radiomarine Corp. of America is IN THE BELIEF that disruption of RCA, reviewed the court pro- devoting practically all of its ac- ceeding instituted by NBC to pre- of programming tends to confuse "The safety of a company can tivities to war purposes, he con- and hurt audience listening, WOR, vent the FCC from putting into never rise higher than its source, tinued, in regarding chiefly supplying special New York, will retain its present effect its rules network which is the safety of the na- radio apparatus for ships, while program schedule throughout the operation, which the network be- tion," he continued. "Therefore, RCA Institutes are training large summer months. Popular features, lieves the Commission has no au- until we win the war, no individ- classes of radio operators and women's programs and baseball thority to issue. Asked why RCA ual, no business, no investment is technicians for Government serv- broadcasts now scheduled, will con- had separated the Red and Blue secure. Today, the worth of a ice. In research, he reported, "the tinue uninterrupted. With news networks into separate companies, business must be measured in serv- war has not retarded, periods remaining unchanged, there accelerated, will be no summer vacations for Mr. Cahill replied that it was a ice, not in dollars." the pioneering efforts of our sci- "matter of business policy ". WOR and MBS analysts and com- Discussing the problems of con- entists and engineers." mentators, many of whom have Questioned about the possible version from peace to war produc- NBC and the BLUE Network been taking several weeks off dur- sale of the BLUE, Mr. Sarnoff tion, he said that "in manufactur- are cooperating wholeheartedly ing the winter and spring seasons. Page 34 May 11, 1942 BROADCASTING Broadcast Advertising i Second Third Fourth Fifth Sixth Seventh All Morning Index WWJ station Ste +ion Station station Station Station Others Mon. Through Fri. 45.6% 24.2% 14,2% 8.7% 1.7% 2.6% 2.0% 1.0% 8 A. M. to 12 Noon

Second Third Fourth Fifth Sixth Seventh All Afternoon Index wWJ station Station Station Station station station others Mon. Through Fri. 37.1 % 31.7% 12.8% 6.4% 6.1% 1.7% 2.5% 1.7% 12 Noon to 6 P. M. WWJ Second Thi rd Fourth Sixth Sev enth Evening Index Station sration sration Station Station Sta +ion Others Sun. Through Sat. 41.5% 35.0% 13.6% 5.8% 1.9% 1.0% 0.6% 0.6% 6 P. M. to 10:30 P. M.

WWJ Second Third Fourth Fifth Sixth Seventh All Total Index Station Station Station Station Station Station Others

8 A. M. to 10:30 P. M. 40.2% 32.2% 14.0% 6.8% 3.00/0 1.5% 1.4% 0.9%

From Hooper Station Listening Index, Oct. 1941 through Feb. 1942 -#0e)i. a 5/67/7" Tadeop4- #447(4PeZei5'

Once again the predominance of WWJ in the Detroit market is con- firmed. The above, from the Hooper Station Listening index, cover- ing a 5 -month period leaves no doubt that WWJ is the most listened to station in Detroit -morning, afternoon or evening. j National Representatives George P. Hollingbery Company New York Chicago Atlanta j San Francisco -:- Los Angeles

Associate Station Owned and Operated W 45D -F.M. by The Detroit News

ï//i i//i iïi ï i iO ï Oi ï i iO O ï A

BROADCASTING Broadcast Advertising May 11, 1942 Page 35 Competence of the FCC Monopoly Inquiry THE ISSUANCE of the eight net- affiliates need a better right of re- work regulations by the FCC in- Analysis of Methods Used in Obtaining jection of network programs than volved two steps: (1) The determi- they have at present. nation that certain of the aspects Facts for Network Regulation The Commission proposes more of network broadcasting are con- competition as a remedy for the trary to the public interest, con- By RICHARD H. RUSH present unfavorable conditions in venience or necessity, and (2) the of the results of our regulations. the network structure. It implies formulation of regulations which Even more significant is their im- that there is at present a lack of will eliminate these aspects. pact upon the power to decide what competition between NBC and Co- Before any regulatory body ar- goes out over the air. . . By de- lumbia. Chairman Fly during the rives at any conclusions as to centralizing the power to decide hearings on the White Resolution wherein its regulated industry is what the public may or may not made the statement that NBC and not operating according to the man- hear and by returning that power Columbia were "pretty 'footy- date of the regulatory act, it must to the hundreds of station licensees footy116 make an investigation which will all over the country, our regulations When the Commission talks be so thorough that the statement insure that the channels of infor- about competition as the remedy of the industry's faults will seem mation so vital to the preservation for the present situation it must reasonable. If it has not made such of democracy will remain open and go to great length to determine a thorough investigation then the unrestricted. "' that at present there is an absence conclusions are worthless. If the The primary criticism of this de-. of competition, otherwise most of conclusions are worthless it is en- termination which the Commission the argument about competition tirely possible that the regulations has arrived at is that no standards loses its force. If the Commission which are based on such conclu- have been established by which to does not establish this fact, the pro- sions are worthless or even detri- judge whether or not the air is posals have value only in affecting mental. dominated by too few people. It the degree of competition. It is This article has one purpose: To might have been possible for the much harder to demonstrate that determine whether the conclusions Commission to demonstrate that what is needed is more competition reached by the Commission are more competitors would create a rather than simply some competi- based on a thorough study or network system superior to the tion where at present there is none. whether based on an incomplete present one. There are a number It is not clear what the data study. It does not attempt to pass of assertions that two New York and compilations in the Monopoly on the merits of the network regu- corporations dominate the air. Yet RICHARD H. RUSH Report are intended to demonstrate. lations themselves or even on the there seems to be an absence of They may be intended to demon- merits of the conclusions as to the substance behind these assertions. The Commission could have strate that at present there is a faults in the network structure. If two is not the right number, analyzed the program structure of lack of competition between the two then there must established the networks to determine its suit- major network companies. If this is Six Conclusions be some the various of criterion for saying that three is a ability to elements their purpose, then they are not The Commission has not stated better number, or six, or fifteen. the population. Some kind of poll adequate. They do not demonstrate these conclusions one by one. It is could have been made of the satis- that there is any unison of action not customary for a regulatory Bias Not Proved faction of the listeners with net- between NBC and Columbia. commission to make formal charges work programs. It should be determined that issuing The Commission could have fol- questions could have before regulations, such as lowed Such been there is such unison. After this has a plaintiff would make in a legal a course of investigation included as, for instance, "In gen- which find been shown, then it should be suit. It is consequently necessary would attempt to out eral, are you satisfied with present whether more diffuse control would shown that such unison is detri- to try to isolate these conclusions. lead network programs ? "; "What are mental to the listening public. Al- There be to (1) the presentation of less the types of which you appear to six. Each will biased (2) programs though the Commission's report is be stated and supported with evi- programs, program like the best among those which structure which suited a larger commonly referred to as the Mo- dence. Then the thoroughness of are being offered ? "; "If you had nopoly Report, this is an unfortu- the investigation underlying it will number of the population, or (3) a charge of programming what kinds program structure which better nate name, since no monopoly has be considered. of programs would you select ? ". suited local differences in taste. been demonstrated. 1. Radio is dominated by too few Apparently no attempt to deter- There was no demonstration in 2. There is need for a stronger people. The Monopoly Report mine what a sample group thought stimulus to more and better pro- states, "In determining how best the Monopoly Report, in the Report of radio was made. of the Committee in 1940, or in grams. The Monopoly R e p o r t to cope with the problem of sta- Extent of Competition states, "If national networks com- tions engaged in chain broadcast- the Digest and Analysis of Evi- dence that the present networks pete for station outlets on the basis ing, two matters are of especial It would be possible to sample of performance, there will be a di- imnortance. are biased either in their news re- geographically in order to deter- porting in selection rect incentive to improve and ex- "One is the position of dominance or their of pro- mine whether there are strong gram material. They may be, but pand the programs, both sustain- in the broadcast field ocupied by differences in local preferences as ing and commercial, which they such a fact has not been demon- among various sections of the the two largest chain organiza- strated. offer to the public. tions, NBC and CBS. "' country. Such a sample would aid Likewise, if stations are not tied Chairman Fly states, "Our in- 4 Ibid., p. 151. in settling the issue of whether exclusively to a single national net- vestigation disclosed a continuing work over a long period of time and centralization of power in the A YEAR AGO the FCC issued rules designed for the first time if stations compete for access to hands of the two major network one or another national network organizations that was un- to regulate network broadcasting. At that time, the author ... each will be stimulated to im- healthy." procured from the Harvard Graduate School of Public Admin- prove the quality of the programs Again he says, "It is, of course, which it offers and hence its value not merely a question of the domi- istration a Littauer Fellowship to analyze effects of these rules. as an outlet to a national net- nation of a great line of business His work is being used as a thesis for the degree of Doctor of work." ° in the ordinary sense of monopoly Program Stimulus under the Sherman Act. It is all Commercial Science in the Harvard Graduate School of Busi- asserted of that, but it is even more than ness Administration, him The Commission has that, because it is the domination voted May 4. Mr. Rush was graduated that there is not adequate stimulus of a great mechanism of free from Dartmouth in 1937 and received his M.S. degree from for the production of programs. If speech in this country."' we consider first the possibility And again, "But the possibility Dartmouth in 1938. Until 1940 he was market analyst for Tide that more competition will result in of increased competition is only one Water Associated Oil Co. Last June he got his Master of Busi- more programs as distinguished from better programs, it appears P. 20. ness Administration degree from Harvard. He has worked with that the Commission has failed to 2 Hearings on the White Resolution, June 2 -20, 1941, p. 19. the American Institute of Economic Research in Cambridge. ° Mid, p. 67. ° Ibid., p. 21. u P. 47. Page 36 May 11, 1942 BROADCASTING Broadcast Advertising SPOKANE

- PORTLAND

NBOISE MINNEAPOLIS

ALBANY MADISON HARTFO MILWAUKEE NEW YORK. SALT LAKE CITY DET HARRISBURG CHICAGO ELAND SBURGH MOINES OMAHA hr ILADELPHIA i NDENVER ifDES COLUMBUS SPRNGFIELD NDIANAPOLIS KANSAS CITY CHARLESTON S

RICHMOND

NASHVILLE NORF. OKLAHOMA CITY ' ' RALEI LITTLE ROCK COLUMBIA ATLANTA CHARLESTO

ilfDALLAS JACKSON K

JACKSONVILLE

NEW ORLEANS Okla ral cci'eqe

United Press alone is doing a total job of United Press coast -to -coast radio news wire for the 485 covering this total war. domestic United Press radio news clients. Not only are United Press dispatches from The map above shows the location of the United Press radio foreign fronts thorough, fast, distinctive. news bureaus in this country and how their combined reporting U.P United Press also continues to cover home ranges make United Press coverage total on home news news fronts in outstanding fashion. fronts as well as on foreign. With its own independent domestic news -gathering net- work, United Press is providing radio with sectional and re- gional news as no other service can. Expressly for this purpose, United Press maintains 47 radio news bureaus. Each is staffed by men specially trained in writing news for broadcast. Each files its news directly on the

BROADCASTING Broadcast Advertising May 11, 1942 Page 37 shod* how increased competition the Commission's' guide of public will induce advertisers to put on interest, convenience, or neces.?ty more programs than they at pres- is to be complied with in the issu- ent are putting on. It is, of course, ance of network regulations. conceivable that just the quantity 4. The affiliates are dominated of additional competition among by the networks to the disadvantage networks which the Commission of the former. During the hearings would like to see will bring forth on the White Resolution, Senator new programs from the present ad- Tobey asked the following ques- vertisers or programs from pro- tion of Chairman Fly: "Referring spective advertisers. to page 91 of your report, 3.102: Again, though, this is a matter That is justified, I take it, in your of degree. The Commission, it must opinion, as the result of the Com- be repeated, has failed to demon- mission's findings that the network- strate that there is at present any- affiliated stations are controlled for thing but true competition between the terms of the contracts; is that the major networks for advertisers. correct ?" In fact the Commission admits the To this question Chairman Fly existence of competition for adver- replied, "That is correct, Senator." tisers in saying, "Certainly there is Senator Tobey then asked, "You a considerable degree of competi- feel very strongly on that ?" tion among networks for advertis- Chairman Fly replied, "We feel ers and for listening audiences that that is a definite result." ° ,, t The Monopoly Report reads, "Of If the Commission makes this THE DINNING SISTERS, newly signed stars of Standard Radio, help their total network net time sales statement, then it is difficult in the bosses Jerry King (left) and Milt Blink inspect one of their convention in 1938... CBS and NBC retained extreme to conclude that the net- display panels before it is shipped to the NAB convention in Cleveland. 73% and paid only 27% ... to the work regulations will result in Also on deck at the convention will be Alex Sherwood and Herbert Denny. 253 affiliated stations on their net- there being more programs. works during the year. Thus CBS The other part of this assertion and NBC retained over 21/2 times is that the quality is not as high originated by local communities. spective radio users asking if the as much of the proceeds from the as it would be under the proposed Neither type of program service option discouraged their use of spot sale of network time as they paid regulations. It is necessary here shóuld be subordinated to the or local radio, and whether they to all the 253 affiliated stations." for the Commission to demonstrate other." might consider radio if they could "Of the amount retained by CBS that the stimulus to good programs The Commission in its Oct. 11 be guaranteed time. Such a poll is and NBC ... the 23 stations owned would be greater than it is at pres- release, in referring to the prohibi- not extremely difficult to make, or controlled by them were credited ent. Yet in the same sentence in tion on option time, stated, "That but apparently never has been with $5,347,388 as compensation which the Commission admits ac- regulation was based upon the find- made. for the broadcasting of network tive competition among the net- ing of the Commission that the Could Ask Stations programs. This amount is more works for advertisers it admits optioning of time by licensee sta- The stations themselves could than one -third of the amount which active competition for listeners. tions restricted their freedom, in- indicate the experience of past and was paid by NBC and CBS to the Under the American type of radio terfered with their ability to serve prospective advertisers. Such an 253 affiliated stations." the listener is the ultimate cri- local program needs, hampered investigation could be made con- The Commission seems to feel terion of suitability of programs their efforts to broadcast local pro- fidential so as to secure fairly ac- strongly that the networks keep and competition is the means of grams, national spot, and other curate answers. too much of the network sales dol- attaining this suitability. Because non -network programs, and re- If it is shown that some advertis- lar. It is not enough, however, to of the program rating services this stricted competition in network ers have been kept off the air tabulate percentages of payment statement is far truer of network programs." a under the present system, it is to the stations by the networks in radio than for any other kind of In another place it says, "It has then necessary to show that the order to arrive at the conclusion radio -spot or local. been the consistent intention of the process whereby they are kept off that the stations are undercom- Either the Commission has erred Commission to assure that an ade- the air results in less public wel- pensated. It is necessary to make in making the assertion that there quate amount of time during the fare than if they were not kept off. two investigations. is not a strong enough stimulus good listening hours shall be made A combined examination of the The first is an examination of for quantity and quality of pro- available to meet the needs of the economics of network broadcasting the effect on the public welfare of grams, or it has erred in making community in terms of public ex- and of the desires of listeners is having a greater percentage of the statement that there is a con- pression and of local interest." ° necessary. the network dollar go to the sta- siderable degree of competition All of these statements indicate The exclusive option may be tions and a smaller percentage to among the networks for advertis- that the Commission believes that necessary for the network struc- the networks. It is possible that the ers and for listeners. An examina- spot and local advertisers have ture to exist. Certainly the net- stations would be able to do a bet- tion should be made in order to find been inconvenienced through the works claim it is. It is not known ter programming job with better out if this competition does exist action of the option to the detri- what attention has been given to compensation. It is also possible or not. The result will determine ment of the public. This may be this claim by the Commission in that the networks would do a which of these divergent state- so. The Commission however has arriving at its final conclusions. poorer programming job in order ments is correct. not shown the extent of incon- It is not certain that the Commis- to preserve their profit margin. venience to these advertisers. It is sion has met the arguments of the This effect on the public is the Diversified Programs necessary first, to determine networks, or has shown that there primary criterion which the Com- whether the Option has kept some are offsetting advantages to the mission should use in determining 3. There is an absence of a well - of these advertisers off the air. loss of the option. The present program service be- whether a different distribution is diversified These fall into two categories: pending court case will probably tween national and local. The Mo- necessary. It is not of much sig- Those who have been on the air force this consideration. nificance, as far as the public is nopoly Report states, "If radio but who have been discouraged by The other of this necessary is serve part concerned, if the station owners broadcasting to its full the option and have left the air, examination is desire of function in disseminating informa- the the have more profits while the net- and those who have never adver- listener. It must clearly be demon- tion, opinion, and entertainment, work stockholders have less profits. tised because they could not be strated by the Commission that Such a determination would in- it must bring to the people of the guaranteed time. A sample could be listeners to nation a diversified program serv- want hear spot and volve an examination of the com- taken of those advertisers who have local programs. After this fact has petition among stations and the ice. There must be, on the one hand, left a selected group of stations programs of local self- expression, been established it must be de- competition among networks. Com- over a given period. termined quantitatively. How much petition for advertisers, stations whereby matters of local interest Letters could be sent to these to and benefit are brought to the do they want to hear? Is it two and listeners on the part of the determine whether or not the op- hours out of every five communities served by broadcast (as the networks, and competition for ad- tion had anything to do with their Oct. 11 rule provides) ; stations. There must be, on the is it four; vertisers and listeners on the part leaving. A similar letter could be or is it one? of the stations, determine primarily other hand, access to events of na- sent to a group of advertisers who tional and regional interest Such a recommendation calls for (Continued on page and to might logically be considered pro- a most 42) programs of a type which cannot be careful and thorough analysis of the desires of the 10 P. 21. P. 8. u P. 32. ' Monopoly Report, p 48. ° P. 11. listeners by means of sampling, if " P. 82. Page 38 May 11, 1942 BROADCASTING Broadcast Advertising 'SAVINGS BONDS ARE TREASURED POSSESSIONS The Plan Emulated IN MORE THAN A MILLION AMERICAN HOMES" By the Industry

WFIL was one of the first stations to recognize the significance and vital influence of radio in the war effort. More than a year ago WFIL presented a comprehensive plan of radio promotion and publicity to the Treasury Department. That plan has since become a pattern for the entire industry. On this -the first anniversary of that now historic plan -WFIL rededicates its services and facilities to the task of bringing home to its listeners the terrible realities of war, the vital necessity of "all -out" production, the stupidity of hoarding, the danger of either complacency or defeatism . . . and inspiring them to redouble their support of the nation's War Effort with its manifold responsibilities.

THE BLUE NETWORK KEY STATION QUAKER ILNETWORK FM STATION W53PH THE KATZ AGENCY, INC. -National Representatives , I P R E B A S ! C STATIONS-COLUMBIA BROADCASTING S Y S T E M . .. G . A R C H A R D S, S. Page 40 May 11, 1942 BROADCASTING Broadcast Advertising "We shall win... or we shall die!"

General Douglas MacArthur

... fighting words!

. they came from the distant shores of Australia ... from the lips of a Soldier. ... simple words of one syllable. ... not words for pretty picture frames, but a guiding spirit for our hearts, our hands and our voices.

. that spirit must pervade every pro- gram that is entrusted to the far -reaching voice of Radio. ... these are times when every word which passes through America's microphones must be genuine and sincere, hard -hitting and convincing. ... these are times for fighting words!

T/e aieot S1blyons of »fe GieatLo,Fes KMPC, BEVERLY HILLS, CALIF. -UNDER SAME MANAGEMENT

EDWARD PETRY AND COMPANY, INC., NATIONAL REPRESENTATIVE BROADCASTING Broadcast Advertising May 11, 1942 Page 41 (Continued from page 38) American system of broadcasting. how a different distribution of the WLAC PLANS FOR NEW 50 kw. Radio in the United States is a network sales dollar would be used. majority proposition. It aims to If it is severe, perhaps the stations Gala Dedication Planned as Construction give the largest number of people will improve their program quality what they want to hear. Where with more income, while the net- Nears Completion Despite Weathei- there are frequencies and stations works will not be able to cut their available and ALTHOUGH no definite date has WLAC received its construction at the same time a program quality despite lower in- been set for the sufficiently closely packed listening come. formal dedication permit to increase from its present of the new 50,000 -watt operation 5,000 watts to 50,000 watts only a group, minority programs can be If, on the other hand, competi- of WLAC, Nashville, Manager F. few weeks before the WPB freeze commercially successful. tion is not so severe, the networks C. Sowell is completing plans for order curtailed new construction. It is thus possible in a city such may economize on their program- the inaugural celebration to be Fortunately, Truman Ward, own- as New York to have several suc- staged soon. ming to try to offset their lower in- Already invitations er of the station, was able to se- cessful stations broadcasting only come, while the stations will merely have been sent to prominent CBS cure all the necessary equipment. stars to participate in the broad- Delays in finishing the construction in foreign languages, and another pocket the increased income with- broadcasting predominantly classi- out cast either in person or by tran- was due to bad weather conditions bothering to put any more into scription. which impeded the work, but Mr. cal music. Where there are not the programs. Bill Perry, of the Pet Milk Sun- Ward reports that the new plant frequencies and stations available, The second examination of dis- day Night Serenade, will be on is now practically completed. this suiting of minority groups is tribution of the network sales dol- hand while Bob Burns has for- possible only through certain pro- lar which should be made is an ex- warded a special home recording grams broadcast at limited times to WLAC in which he WCFL Not for Sale amination of the expenses of op- introduces during the day or week. The great erating the networks. Walter Huston, Ginny Simms and AN EMPHATIC DENIAL of a The networks others. Transcriptions of such rumor published elsewhere to the number of programs must suit the are not justified in keeping any CBS stars as Cecil B. DeMille, effect that General Mills, Minne- majority. percentage of the sales dollar what- Gene Autry, Guy Lombardo, apolis, was negotiating for the pur- It might be possible for a "min- ever which is wasted in expense Penny Singleton and Arthur Lake chase of WCFL, Chicago, was is- ority network" to succeed. In order, which does not benefit the public. (Blondie and Dagwood), Amos n' sued jointly last week by John however, to make sure that a new It is possible that the networks do Andy, Edward G. Robinson, Les Fitzpatrick, p r e s i den t, and network was of this type, instead have such unnecessary expenses. Tremaine, Barbara Luddy and Phil Maurice Lynch, financial secretary, Baker have been received for the of the Chicago Federation of Labor, of the present type, there would The Commission, however, has not have to be some control over the examined into this situation. dedication while others are ex- which owns and operates the sta- pected from Kate Smith and Fred tion. "WCFL is not now and never formation of a new network, as It does not seem, consequently, Allen. was for sale," Mr. Lynch stated. well as some control over program that any conclusion that the net- content. Whether such control is works keep too much and pay the payments to their owned and oper- desirable is again beyond the scope stations too little is warranted. ated stations of comparable size. of this paper. The Commission makes the Such an examination is neces- Price and Monopoly further broad implication that the sary as a support for the implica- network owned and operated sta- tion that affiliates are underpaid For another reason it is un- tions receive too much compensa- as compared with owned and oper- fortunate that the Commission's re- tion in comparison with what the ated stations. What the significance port is referred to as the Monopoly mo- affiliates receive. The percentage of such a determination is from Report. All of the theory of is comparison is between a small the standpoint of public is nopoly and competition concerned welfare is group of large stations and a large another matter and will not be dis- with price. A monopoly in a group of smaller stations. cussed here. position to charge an unwarrant- edly high price, a price which is What the Commission has com- 5. There is too limited a dever- pared is two completely different sification of program higher than would exist under com- service as The Monopoly Report and incomparable things. The only regards number of networks. The petition. meaningful comparison which can says nothing whatever of price. Monopoly Report states, "In many attempt determine be made is between like things. The areas where all stations are under It makes no to average income of network owned exclusive what the cost of network broad- contract to NBC or CBS, is and operated stations from the net- the public is CEBU BROADCASTING is casting is, and whether it too deprived of the op- re- it does not works for network business should portunity to hear called by Perry Jackson (left), for- high or not. In fact, Mutual pro- who pays cost be compared with the similar aver- grams. Restraints having this ef- mer manager of KZRC, in that even determine the age income of the affiliates which fect to be Philippine city, who is now sta- of network broadcasting. are condemned as con- tioned at Duncan are of a comparable size. These trary to the public interest irre- Field, Tex. Mr. It is particularly important that Perry is showing Sgt. Will Douglas broadcasting owned and operated stations are spective of whether it be assumed Dougherty, the cost of network among a former announcer at be in order to find out just the largest in size. They that Mutual programs are of equal, WKBN, WCPO, WTBO, WRBL and studied must be compared with similar superior, or inferior quality." " WMBO and now in charge of ra- who actually pays it in the final large affiliates. "Not only is regular Mutual pro- dio programs and relations at the analysis and whether it is higher than it reasonably should be. This A Matter of Hours gram service banned from large air field a picture of his former - areas, but even individual pro- fellow worker Don Bell KZRC an- oversight of the Commission is Even after this examination is grams of unusual interest are kept nouncer as it appeared in the particularly important in connec- April 13 made, it must be followed by an- off the air." " Life. Bell's anti- Japanese tion with the suggestion of the other examination. It may be that statements were responsible for his Commission that there should be Again the Commission states torture and death when the invad- the affiliates of comparable size do that, "This two -way competition more networks. A new network better from a profits ers overran Cebu. Sgt. Dougherty costs something. No matter how it standpoint . will insure the - is by limiting public of a well holding pictures of KZRC and the amount of network diversified, high quality program Mr. Jackson speaking at the sta- is set up, whether along the tradi- commercial programs which they service." tion's 1939 inaugural broadcast. tional lines of NBC and Columbia, take. There is some rejection. or along lines of Mutual, there The Before any recommendation is the NBC option has been a limited are costs which must exist, op- made that there should be more The former determination can certain tion on certain hours while the networks be made by estimating what areas whether they are paid by the net- Columbia option has than there are at present, been limited it should be determined what addi- a new network might cover and work organizations or by the in- in total number of hours which then sending out a sample ques- dividual stations. If there are more may tional networks would offer to the be optioned by the network. public that the present networks tionnaire to estimate the satisfac- networks, then there must be more These are limitations on the abso- tion of the people in this hypothe- costs. lute right do not offer. One of the main con- of the network to use the siderations in making tical area with their present choice It is rather pointless to specu- time of the stations. this deter- mination is variety of programs. of programs. Of course the ques- late whether the Commission en- There is no such limitation on The listeners must stand to gain tionnaire would have to be more visions a part-time network system the use by the networks of the time either by having a greater choice ingenious than simply to ask the where one network broadcasts over on their owned and operated sta- than they now have among the question: Would you like a greater a given group of stations at one tions. The networks can use all various network offerings, or there choice among network programs. hour, and another network uses the time they want. Consequently, must be offered a type of program The latter determination is con- the same group of stations at an- an examination which must be which is not now being offered. siderably more difficult. It is very other hour. The gains under such a made is whether, in general, the doubtful whether a completely new system are highly obscure. network payments to affiliates are " P. 52. " P. 52. type of network program struc- If the Commission proposes more smaller per hour than their credited "P. 48. ture could be set up under our networks, the incidence of the cost Page 42 May 11, 1942 BROADCASTING Broadcast Advertising - - uar e511914"KOA, Denver, for mos consisten exploitation"

áw Seaastation tale.e . n: f; ent13 n. ,1 üb11

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KOA is very proud to be the recipient of this special award for most consistent exploita- tion.Consistency has long been our theme, and whether it's in results for advertisers, pro - gram popularity, or general leadership, consistency re- mains our watchword. That is why we say, it all adds up to-

First in Denver in Everything I

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BROADCASTING Broadcast Advertising May 11, 1942 Page 43 of the present networks must first ing present coverage will not limit the network's portion of the reve- extent economic and statistical. be determined. The advertiser of the coverage of proposed networks. nue to see if there was a profit or Statistics on the structure of the course pays the costs in the first It is probable that the present a loss. This examination would go a networks and on the attitudes of instance. He, however, recoups on networks will take on a station if long way toward estimating the various groups at interest the sale of his product. In such a the network's portion of the net- whether the coverage of future must be gathered and put into sig- case the people who do not buy his work sales dollar which the ad- networks would be any better than nificant form. It is not enough product, but who buy the product vertiser pays for the particular that of the present networks. simply to make tabulations of of his competitors, may actually be station covers the network's out - How Do Stations Feel? sundry data. paying, although in an indirect of-pocket costs, which are, for the It does not seem that the com- way, for his radio program. most part, payments for wire line A poll should be made of the mon Commission hearing technique In a case in which all competi- service. If this portion will not attitude of the stations, similar to is suitable to such an investigation tors selling a given product use ra- cover these costs, the network will the one made by the author, in for three reasons. In the first dio, it is probable that the custom- probably not, of its own volition, order to find out whether or not the place, the study must be made by ers of all the competitors pay for take on the station. stations appear to want a net- people with a knowledge of busi- the radio programs very directly. If this revenue is the limiting work connection and on what fac- ness organization and techniques. factor, then is tors their answers depended. Is There Support? it difficult to see It is preferable that some of those how a future network would be in- Because of the complexity of the making the examination have a There is a large field for study clined to serve areas not now network structure, the method of thorough background in broadcast- here which must be gone into. When served anymore than a present analyzing it must be carefully ing. The Commission must utilize it is determined who pays for the network. Of course, in many areas worked out. An examination should specialists to make the investiga- present network programs in the not now served there is no station be made to isolate the parties at tions. last analysis, then an estimate can available, and often no frequency interest in the network structure. In the second place, the informa- be made of the effect of a new net- on which to place a station as well. Any alteration of the network tion to be adduced must be care- work on total cost and on the in- Not all stations want a network structure will affect these groups fully planned by the investigators. cidence of cost. A new network may connection. A poll which was re- more than others. Whether or not Prepared statements by members provide enough additional competi- cently made by the author indi- these groups should have become of the industry are often useless. interested in tion to make the present networks cated this fact. On the other hand, radio is entirely be- One person, rather than the Com- side the They lower their time charges enough to the networks may be accustomed point. exist now and mission, or a committee of the Com- will be offset the costs of the new network. to such profitable outlets that they affected by change and mission, can best plan such an in- The new network may pay for it- turn up their noses at taking on must consequently be considered. vestigation. Most of the They (1) (2) answers self by replacing an equal amount stations which merely cover out - are the listeners, the will be of a quantitative and sta- affiliated stations, of the program costs of the sta- of- pocket costs. They may want to (3) the network tistical nature and can best be col- tions it serves. Or perhaps there earn a substantial profit on every advertisers, (4) the national spot and lected by one or a few persons. will be no effect but to add to the station or else not bother with it. local advertisers, and(5) the The men who appear for the indus- price of the products advertised network organizations themselves. are most high ex- Poll for Facts The try for the part over the new network. Commission has considered ecutives or lawyers. is believed The Commission might determine primarily very nebulous It The adequacy of the present net- a group that a great deal of the knowledge work industry to serve its custom- this fact by taking specific stations called the public. It has not ex- not now served of the operation of network broad- ers should be examined. The Com- by the networks amined into the interests of the casting should men and making a poll of network listeners. be secured from mission has not examined whether ad- farther down the line in the in- there would be support for a new vertisers in order to find out It has ignored the network ad- whether dustry. Very often these top ex- network from advertisers. It might these latter would con- vertisers who provide the support lawyers not sider buying time on each ecutives and are fa- very well be that it is not economi- of these for network radio. It has made miliar enough with the detailed cal from the point of view of profits stations if it was on a network, little determination of the inter- and how much they would pay. ests of workings of their respective or- to start a new network. the affiliated stations, and ganizations to be able to give From this poll the hypo- has failed to A new network might have the total study the interests of detailed answers on technical mat- effect merely of creating a prob- thetical network revenue for the national spot and local advertisers. station ters into which it is necessary to lem of overcapacity such as at could be determined. Ap- It has given its chief attention to examine. plying a percentage to this would the network organizations. present exists in cotton and other In the third place, it is believed lines. Instead of there being three give the amount which the network After these groups have been would retain in order to pay wire isolated, the degree to which the best that the investigators go to or four financially successful com- New York to make a considerable panies, there might be seven or line charges and other out -of- network structure suits their re- pocket costs. The wire line charges spective interests must be deter- part of their study. Here the data eight unsuccessful ones, and with which are needed are readily avail- no attendant gains to the public. could be estimated by the long lines mined. It must be found out in department of the American Tele- what respects networks fail to sat- able. The investigators should work Possibly the condition would lead informally with the industry. Very to losses to the public in inferior phone & Telegraph Co. These isfy needs of these various groups. charges could be subtracted from The study is to a considerable often during the hearings data programs. are called for which are not im- 6. The present networks do not mediately available. The issue render a truly national service. The about which knowledge is required Commission says, "The exclusion must consequently wait until the of new networks from the industry necessary data are secured. This is especially onerous because of the long- distance type of investigation failure of existing networks to is costly to the industry, and cum- render service on a truly national bersome and inefficient as a regu- basis. They have left a number of latory device. communities, especially in the West and Middle West, wholly A Hot Spot without network service, and many more with inadequate service or The investigators should have the service from only one network. power of subpoena so that their work may not be hindered through Under such circumstances, it is lack cooperation. especially important to keep the of After the in- door open for new networks which vestigators have made their find- ings, a series of informal confer- may be willing to serve areas now ences should be held between them unprovided for.f 10 and the Commissioners. of recom- At this In advance making a time, and only time, mendation remedy at this are for the of a proposals for any alteration of given situation it is necessary to the network structure in order. Also know why such a situation exists. DOWN MEXICO WAY they learn about U. S. radio through their this time the industry represen- The Commission has not, at appar- favorite trade periodical. At XEW, Mexico City station, this group tatives should be permitted to ap- ently, determined why some areas gathers regularly, they assert, to scan BROADCASTING (seated, 1 to r) : pear whole Commission. are not now served the networks. Alejandro Diaz Guerra, owner before the by of XEHL, Gaudalajara, and Clemente This paper has criticized the has made such Serna Martinez, general manager of Radio Programs de Mexico, S. After it a deter- A., competence of the Commission's mination, it must be able to largest broadcasting system south of the Rio Grande. Standing : Enrique demonstrate that the factors limit- Viteri E. and Eligio Izaguirre, salesmen of RPM, and Homer Rios D., monopoly investigation. Certainly RPM assistant manager. RPM controls a network which encompasses the Commission can be held to 11 Monopoly Report, p. 76. more than 50 Mexican stations. (Continued on page 92)

Page 44 May 11, 1942 BROADCASTING Broadcast Advertising What Do You Want to Sell in New York?

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REPRESENTED NATIONALLY BY JOHN BLAIR & CO. - R. C. FOSTER (NEW ENGLAND) B110 1D C A S'l' I N G Broadcast Advertising. tllco II, 19-12 Pt.. 15 Rockefeller Group n Case of Doubt, Ask the Censo Seeking Personnel Knowledge of South America Hundreds of Difficult product being manufactured by Plant X can be mentioned. That DUAL EXECUTIVE And Languages Required depends upon the product Questions Receive and the Manages Station and Runs IN QUEST of men with some Answers size of the operation. It depends knowledge of South America and upon the War Department's con- Musicians' Local a speaking knowledge of Spanish sidered opinion of "security" ques- By J. HAROLD RYAN MUSICIAN at heart, Verl Brat - and Portuguese, the Office of the Assistant Director of Censorship tions which might be involved. The ton, general manager of WREN, Coordinator of Inter -American Af- THIS BROADCASTER said in his Code answers that query, "No, un- Lawrence, Kan., was re- elected fairs (Rockefeller Committee) last letter: less appropriate authority is ob- April 31 as president of Local 512, week announced staff openings in "How about weather race tained". American Federation of Musicians. its radio division, headed by Don at could difficult track broadcasts? Can we say the Broadcasters feeling they can Although this be a Francisco. Positions paying $3,200 render a service to the war effort task for some he has been able to track is fast or slow ?" maintain his status quo with both and $4,600 are available for per- We told him, yes, he could de- through broadcasting such infor- sons qualifying under stated re- scribe the condition of the track as mation should not accept that nega- quirements, with Civil Service rat- long as he didn't reveal current tive until they have exhausted all ings procurable if they are accept- weather conditions. possibilities in their search for an able. So he asked us then: appropriate authority. The OCIAA also needs two en- "What if the track is fast during If Doubtful-No' gineers with a specialized knowl- the first two races, and then it Each day of our operation un- edge of shortwave broadcasting, rains and the track is slow for the derscores the necessity for indi- according to Mr. Francisco. They last five races. What then ?" vidual clearance. The only blanket need not necessarily know Spanish Horses and Fish rule which can apply is in the Code or Portuguese. Two Spanish radio now: "If material is doubtful, it writers and one Portuguese are I suppose we should have con- should not be used; submit it to the also among those needed, as well the horses, but we suggested sulted Office of review." as three men capable of supervis- he not mention the change in Censorship for that It was just four months ago that ing Spanish and Portuguese pro- the track's condition. So if you Office of Censorship issued ductions for broadcasts in Latin can't figure them this year on their the its Code Practices, America via shortwaves and tran- records, blame us. The critters in of Wartime With it we sent a scriptions. the last race might be running up letter asking broad- casters to acknowledge receipt and Field Men Needed to their fetlocks in censorship, understanding which will explain loping in- of the Code. About their half of the nation's radio station In addition, Mr. Francisco said difference. operators replied that 10 field men will be engaged, We have advantage to that request. taken of the Subsequently we have issued three He also serves for AFM who will be assigned to domestic fish, too. Broadcasters can describe more queries trying to ascertain work at first and then sent on tours their habitat as "muddy" or "clear ", groups by virtue of his background. of particular Latin American coun- whether stations have received Bratton started his career with the as the case may be, as long as the copies of the We tries to act as program liaisons. conditions their Code. are station as a musician and became know weather supporting those being because we know They must necessarily Span- is not revealed. insistent general manager in 1939. that voluntary censorship will not An ample indication of con- ish or Portuguese, or both. is office in New Actually, weather not a funny work on a hit or miss basis. It fidence was shown in the election Mr. Francisco's subject during wartime. The broad- must work as close to 100% as for his fellow unionists designated York (444 Madison Ave.) or in casters who asked about fish and human fallibility will permit it to no other candidate. Station officials Washington (Department of Com- horses were alert to the need for work. emphasize their satisfaction with merce Bldg.) will receive applica- care. If we were certain that all the prevailing amity between man- tions which should be in memoran- There are still about 25 broad- agement and the musicians during broadcasters were as wary, our casters who have not acknowledged dum form, stating age, draft sleep would be less restless. Bratton's term of office. receipt of the Code. In some cases, status, background in Spanish or The handling of weather, infor- there may be no oversight, simply Portuguese, experience in radio, mal quiz programs and stories a miscarriage of the mail. But this citizenship etc. about troops and production are the cannot possibly be true in the ma- Quaker Oats to Transfer subjects most frequently dealt with jority of these cases. As Yields in the Office of Censorship's radio Campana Time BMI to Exploit Songs In my last letter seeking ac- QUAKER OATS Co., Chicago division. In our 4'4 months of oper- knowledgment, I asked broadcast- From Walt Disney Film ation, we have amassed quite an (Mother and Quaker Oats), on ers to submit their replies via air 5 will extensive file of correspondence June shift That Brewster HAVING acquired publication mail. The letters we have received Boy, on 66 CBS stations, Wednes- rights to the full musical score of which includes hundreds of inter- have been very courteous and co- days, 7:30 -8 p.m. to Fridays 9:30- Walt Disney's new cartoon film, pretations of specific problems. We operative, but for one. 10 p.m., replacing First Nighter, "Bambi ", Broadcast Music Inc. has do not want that traffic to fall off. sponsored by Campana Sales Co., launched campaign to popularize We want to see it continue in a Proud of the Industry Batavia, Ill. (toiletries), Fridays, the four featured songs prior to steady and swelling stream, be- This one chap wrote across the 9:30 -9:55 p.m. on 54 CBS stations, its New York premiere July 30. cause its continuance is a measure letter we had submitted to him, and Ginny Simms, sponsored on 54 Deal, closed in late April by Harry of the seriousness with which "Acknowledged this previously. If CBS stations by International Engel, West Coast manager of broadcasters view the subject of you want me to send airmail let- Cellucotton Products Co., Chicago BMI, marks the first time that any censorship. ters, enclose a stamp. I'm giving (Kleenex) , 9:55 -10 p.m. firm but Irving Berlin Inc. has pub- enough Campana Sales Co., through lished a Disney cartoon feature Letters From the Boys already." Aubrey, Moore, & Wallace, Chicago, score. Written by Frank Churchill "Enough"? What does he mean, last week released an option on the and Larry Morey, songs are "Little Many have asked us whether let- enough? You need an appropriate 9:30 -9:55 time on CBS after June April Shower", "Looking for Ro- ters from Jimmy who is in Aus- authority to use that term, 1, but plans continued radio promo- mance", "Love Is a Song ", and tralia can be used on the air. There "enough ". I would recommend Jim- tion of its products after the sum- "Let's Sing a Gay Little Spring can be no blanket ruling on such a my, mentioned above as being in mer vacation, despite difficulty in Song ". question. There are thousands of Australia, as such an appropriate obtaining glycerine, alcohol and oils Broadcasters attending the NAB from South America and India. convention in Cleveland from May Jimmys, and each has his own way authority. Agency of writing letter. The letters for Quaker Oats Co. is 11 to 14 inclusive, will have a a can But the Office of Censorship is Ruthrauff & Ryan, Chicago, and special preview of the film, thereby be used, if they reveal no informa- pleased with the broadcasting in- for International Cellucotton Prod- hearing featured songs for the tion of value to the enemy. If a dustry; indeed, proud of it. This ucts Co., Lord & Thomas, Chicago. first time. Disney in addition is ex- broadcaster cannot determine him- cooperative effort of the world's hibiting original drawing from the self, under the Code of Wartime greatest form of mass communica- picture, with convention delegates Practices, whether meets THE ROBIN HOOD DELL, Phila- receiving lapel buttons with the the letter tion to batten down the hatches on delphia outdoor symphonic the demands of our national se- concert title BaMbI, thereby tying in with information the enemy wants is a series by members of the Philadelphia BMI as publishers. In a concerted curity, he should ask our office for splendid accomplishment. We're Orchestra, is being offered for com- help. mercial sponsorship for the first time. drive to popularize the songs, or- confident broadcasters will continue In past seasons, the concerts have been chestrations are also being sent to Many have asked us whether the "on the alert ". carried sustaining on MBS. all name bands.

Page 46 May 11, 1942 BROADCASTING Broadcast Advertising The Literature That Radio Produces THE READING PUBLIC today countries which oppose us is given considers radio a social force jus- Permanency Given to Achievements in the new book Time Rune Out, a tifying a list of newly published report written by the last Ameri- books which bring into focus the Of a Powerful New Medium can permitted in and out of Ger- influence of this medium on almost many. The book carries the war every phase of life. By MARGARET M. ROBERTSON action up to Hitler's declaration of Outstanding today are the books war Dec. 11. Henry J. Taylor, the dealing with radio in the war, author, is an economist and busi- books giving permanence to the partly accounts for the vigor of broadcasts supplied information ness executive currently heard on his best scriptwriting of the air, pre- present broadcasts; his selec- about the feeling behind the Ger- WHN, New York, once a week. tion of material and his sense of man lines for this book. senting research in measurement, Ways of Shortwaves recording the memoirs of industry values, excellently outlined in the These five books, which so dra- leaders, giving advice on careers, foreword, explain the fact that the matically bring England, Ger- The importance of shortwave explaining technical problems and book is now in its tenth large many, the Balkans and Russia to radio in the war effort is described painting the way to development printing. paper, may be supplemented by in Radio Goes to War, by Charles in television, frequency modulation Erskine Caldwell, a writer of the projected book by Cecil Brown, J. Rolo, an original staff member and facsimile. reputation, included a chapter on who certainly has a story to tell of the Princeton University Listen- his broadcasting experiences in of his Singapore experience, and ing Center. Sea, land and air war- IL V. and the Crisis Moscow during the German drive the proposed book by Fred Bate, fare can be supported by radio as Immediately after the Czech on Moscow in All Out on the Road long NBC correspondent in Lon- the "fourth front" because it util- crisis in the fall of 1938, Random to Smolensk; the calm voice of this don. izes divided loyalties and doubt as House brought out what was prob- correspondent over the ether waves Also proposed for early publica- a strategy of war. A warm re- ably the first of the popular radio gives us no indication of his 40- tion is The Face of the War, by ception has been given this book news coverage books, I Broadcast mile -an -hour dash to the studio Sam Cuff, NBC radio recording for its description of the male and the Crisis, a record of the broad- through blacked -out, gutted Mos- commentator, which will give an female Lord Haw -Haws at work casts of H. V. Kaltenborn for the cow streets. explanation of the progress of ag- at the microphone, its story of period of Sept. 12 to Oct. 2. The The Riddle of the Reich by gression, 1931 -42, and a key to the Europe's army of bootleg listeners freshness and immediacy of the Wythe Williams and Dr. Albert strategy of World War II; this "who brave the death penalty to material caught the fancy of the Parry is another book with a will be based on his NBC program tune in to British and American reading public; furthermore, the strong radio affiliation; the men of the same name, heard over 60 stations ", as well as for its final material represented a primary who assisted Wythe Williams in radio stations. chapter which explains in crystal - source of data heretofore recog- uncovering news for his MBS Some idea of the strength of the (Continued on page 68) nized by historians as including only documents, newspapers and relics of a period, but now sure of of Radio . . e to include these transcripts of Bibliography the Recent Literature broadcast words. Today Edward R. Murrow's This Abbot, Waldo. Handbook of Broadcasting. Ghirardi, Alfred A. Modern Radio Servic- Rider, John F. An Introduction to Fre- McGraw -Hill Book Co., New York. Sec- ing. Radio Design Publishing Co., Law- quency Modulation. John F. Rider Pub- Is London brings again the sensi- ond edition, 1941 [$3.50]. Textbook. rence, Mass. Revised edition, 1936 ($6] lisher Inc., New York, 1941 [$1]. tive, colorful reports broadcast Atkinson, Carroll. American Universities Textbook. Rolo. C. J. Radio Goes to War; the "Fourth and Colleges That Have Held Broadcast Henney, Keith (ed.). Radio Engineering Front ". Putnam. New York, 1942 [$2.75]. by this correspondent during the Licenses. Meador Pub. Co., Boston, 1941 Handbook. McGraw-Hill Book Co., New Propaganda warfare. "sitzkrieg" in its early stages [$1.60]. York. Third edition, 1941 [$6]. Textbook. St. John, Robert. From the Land of Silent and Atkinson, Carroll. Radio Extension Courses Heyliger, William. You're on the Air. D. People. Doubleday Doran, New York, continuing through the failure of Broadcast for Credit. Meador Pub. Co., Appleton- Century Co., New York, 1941 1942 [$3]. By NBC London reporter. the British in Norway, the disaster Boston, 1941 ($1.50]. [$2]. Novel. Schechter, A. A. Go Ahead Garrison. Dodd, Binnewig, A. How to Pass the Federal Com- Heyliger, William. S.O.S. Radio Patrol. Mead & Co., New York, 1941 ($2]. Boy's in Dunkirk and the Battle of munications Commission Radiotelephone Dodd, Mead & Co., New York, 1942 [$2]. book of newscasting. Britain up to the Battle of the Operators License Examinations. Radio - Boy's book, fiction. Schechter, A. A., with Edward Anthony. Television Publishers. Oakland, Cal., 1941 Hill, Frank E., and W. E. Williams. Radio's I Live on Air. Frederick A. Stokes & Atlantic. [$3]. Listening Groupa. Columbia University Co., New York. 1941 [$3.75]. Anecdotal More than that, it brings out the Boutwell, William Dow (ed.). America Pre- Press, New York, 1941 [$2.75). Research. history of newscasting. pares for Tomorrow: The Story of Our Hornung, Julius L. Radio as a Career. Shirer, William. Berlin Diary. Alfred A. human factors in the war, the Funk & Wagnall Co., New York, 1941 Knopf, New York, 1941 ($3]. By CBS Total Defense Effort. Harper & Bros., former Berlin correspondent. changing ideas and emotions, the New York, 1941 [$3.50). Chapter on ($1.50]. radio. Hylander, Clarence J. & Harding, R. In- Spence, H. Radio City. Dial Press. New hopes and fears and endeavors of troduction to Television. Macmillan, New York, 1941 ($2.501. Novel. Boyd, James (comp.). The Free Company Stranger, R. Dictionary and Tele- Englishmen Presents. Dodd, Mead & Co., New York, York, 1941 [$2]. Textbook. of Radio of all classes. Institute of Social Research. Studies in vision Terms. Chemical Publishing Co., Because of the stricter Nazi 1941 [82]. (Radio plays). Philosophy and Social Science. Columbia Easton, Pa., 1941 ($2.601. Cairns, Huntington, Allen Tate and Mark Studies in to University Office of Radio Research. the Control of Radio. Harvard censorship, a smaller book by Van Doren. Invitation Learning. Ran- Columbia University Press, 1941 [$1). Radio Broadcasting Research Project. William L. Shirer of his Berlin dom House, New York. 1941 ($3.50]. Sociology of communication. Cambridge, Mass. Broadcasts in type. Kozlenko, William (ed.). American Scenes. No. l Friedrich, Carl J. and Sayre. broadcasts could not have been so Caldwell. Erskine. AU Out on the Road to New York, 1941 Jeanette. Development Con- & New The John Day Co., in the successful; however, having kept a Smolensk. Duell, Sloan Pearce, [$2.50). Radio plays. trol of Advertising on the Air, 1940 York, 1942 [$2.60]. By CBS correspond- Kozlenko, William. 100 Non-royalty Radio [$.50]. diary of his years in Central Eur- ent. Plays. Greenberg, New York, 1941. No. 2. Friedrich, Carl J. Controlling ope, from 1934 to 1941 as corre- Camm, Frederick J. Radio Engineers' [$3.75]. Broadcasting in Wartime. 1940 Pocket Book. Chemical Publishing Co., Landry. Robert. Who, What, Why is Radio? [8.50]. spondent, first for Universal Ser- Easton, Pa., 1941 [$2.60]. Geo. Stewart Pub. Co., 1942 [$1.50]. No. 3. Sayre, Jeanette. An Analysis of the vice and then for CBS, he Carlisle, Norman V. & Rice, C. C. Your Philosophy of radio. Radio -broadcasting Activities of Career in Radio. E. P. Dutton, New Lazarsfeld. P. F. and Stanton, Frank. Federal Agencies. 1941 [8.501. achieved in Berlin Diary the same York, 1941 [$2]. Fictionalized for boys. Radio Research, 1941. Duell. Sloan and Taylor, Henry J. Time Runs Out. Double- vitality of on- Chase, Francis J. Sound and Fury, An In- Pearce, New York, 1941 [$2.60]. day Doran, New York, 1942 [$3]. By the -spot news along formal History of Broadcasting. Harper Malone, Ted. American Pilgrimage. Dodd, WHN news commentator. with a feeling of changing senti- & Bros., New York, 1942 [$31. Mead & Co., New York, 1942 ($2.50.]. Tucker, Madge. Christmas Eve in a Toy- Chase, Ilka. Past Imperfect. Doubleday, Broadcasts in type. Shop. Musette Publishers, 1941 [$1.391. ment and growing tension. This Doran, New York, 1942 [$2]. By radio Malone, Ted. Ted Malone's Scrapbook. Musical radio script. book was a Literary Guild choice, personality. Rodeheaver -Hall -Mack Co., Chicago, 1941 Tucker, Madge. Molly Pitcher. Musette Corwin. Norman. Thirteen by Corwin, Holt, [$21. Poems. Publishers, 1941 [$1.39]. Musical radio and was transcribed into Braille New York, 1942 [$2.75]. Radio plays. Marshall, Sidney. Some Like It Hot. Wm. script. and produced as a "talking book ". Corwin, Norman. We Hold These Truths. Morrow & Co., New York, 1941 [$21. Waters, James F. The Court of Missing Howell, Soskin, New York, 1942 [$.75]. Novel. Heirs. Modern Age, New York, 1942 Bill of Rights script. McBride, Mary Margaret. America for Me. [$2]. Based on the radio series. Breath of the Balkans Cuff, Sam. The Face of the War. Mess- Macmillan, New York, 1941 ($11. In- Weiser, Norman S. The Writers' Radio ner Inc., New York, 1942 [$2.50]. By spirational stories. Theatre, 1940 -41. Harper & Bros.. New Two other writers famous for NBC military analyst. McDonagh, Richard. Land of the Free. York, 1941 [$2]. Anthology of plays. their broadcasts also have best Darrow, Ben H. Radio Trailblazing. Roy - Catholic University of America, 1941 West, Robert. The Rape of Radio. Rodin croft Shops. E. Aurora, N. Y., 1941 [$1). Radio plays. Publishing Co., New York, 1941 [$4]. sellers in the market today. Robert [$1.50]. Textbook. McGill, Earle. Radio Directing. McGraw-Hill Informal comments on broadcasting. St. John, now in London for NBC, De Forest, Lee. Television Today and To- Book Co, New York, 1940 [$3.50]. Text. Williams, Wythe and Parry, Albert. The morrow. Dial, New York, 1942 [$3.75). Morgan, A. P. First Radio Book for Boys. Riddle of the Reich. Prentice -Hall Inc., produced From the Land of the Memoirs. Appleton- Century, New York, 1941 [$2]. New York, 1940 ($2.75]. By news com- Silent People in a month of solid De Haven, Robert, and Harold S. Kahm. Murrow, Edward R. This Is London. Simon mentator. How to Break into Radio. Harper & & Schuster, New York, 1941 [$21. Wylie. Max (ed.). Best Broadcasts of writing following his return from Bros., Ne1r York, 1941 [$2]. Broadcasts in type. 1939 -40. Whittlesey House, McGraw -Hill his experiences in Yugoslavia, De Soto, Clinton. Calling C -Q. Doubleday Oboler, Arch. This Freedom. Random Book Co., New York, 1940 [$3]. An- Doran, New York, 1941 [$2]. "Ham" House, New York. 1942 [$2]. 13 new thology. Greece and Crete where he "saw radio. radio plays. Zworykin, V. K. and Morton, G. A. Tele- and smelled and heard" the war. Fadiman, Clifton. Reading I've Liked. Radio Amateur Handbook. American Radio vision, Electronics of Image Transmis- Simon & Schuster, New York, 1941 [$3]. Relay League, West Hartford, Conn., sion. John Wiley & Sons. New York, A natural oral style of writing By a radio personality. 1941 ($1]. 1941 [$6] BROADCASTING Broadcast Advertising May 11, 1942 Page 65 Millions hear their

Up on the nation's bookshelf goes "Thirteen by Corwin,-

- the ninth book recently published which took as its text

the sustaining* programs of CBS. More and more, pub-

lishers are turning to the literature of the air for source

material. This may not be a trend.

But we think it writes this store: the literature

of the air has come of age.

Day in, day out. the air is full of "first editions"

... printed in decibels instead of type. signed by our

advertisers and ourselves.

CBS sustaining programs alone would fill a five -foot shelf each week. And in any one year, CBS builds for its millions of listeners a well- stocked,well- balanced library. Columbia Broadcasting System

*The italics are ours, because the sustaining programs are ours- written and produced under the sponsorship of the Col bin Itrnndrnsl ing S..Iem. first editions... via Columbia

$Invitatiol to

Columl» EARN I. e rorkslr Plays ree mpany 1Z- RADIO DRAM/V

óy A COLLECTION COULTEh OF PLAYS ABOUT THE 4 EDWARD R MEANING' OF R. { AMERICA MURRO (Continued )rant page 65) Ilka Chase, and Clifton Fadiman, DOUBLEDAY, DORAN clear fashion the physics of short- long m.c. of Information Please. In wave transmission. Past Imperfect Miss Chase chatters YOU CAN STILL The story of what the FCC and along, spattering acid and her par- the D e f ens e Communications ticular sophisticated brand of phil- Board are doing to protect radio, osophy. Whether discussing the GET CUFF'S... Auradca5reß nerve center of the war effort, is mores of Hollywood or the re -hem- told by a group of writers includ- ming of her wedding dress, Miss ing William Dow Boutwell, radio Chase is true to her Saturday noon chief of the U. S. Office of Educa- personality. Mr. Fadiman gathered ROBERT tion, and Pauline Frederick, as- his favorite stories and excerpts sistant to NBC's Washington com- from books for publication in Read- ST.JOHN mentator, H. R. Baukhage, in the ing I've Liked. NBC com- book America Prepares for To- Mary Margaret McBride and m e n t a- morrow: The Story of Our Total Ted Malone revisit the homes of t o r from London re- Defense Effort, published last year their many listeners via the print- ports over, by Harper & Bros. ed page. Miss McBride's America WEAF and nation - wide One of the complete histories of for Me contributes to the body of hook-up 7:15 radio is the new volume Sound & literature on American traditions "THE FACE P.M. Mon- day through Fury, modestly subtitled An In- by telling inspirational stories of Friday. formal History of Broadcasting, interesting people in American life. OF THE WAR" best book to out written Francis His "The come of World by J. Chase. Stories of his visits to the homes of This is the 5-minute NBC Recorded War II "- that's what LEWIS GAN- claim is that radio is "still in famous American authors fill Mr. Program of war news analysis from NETT called Robert St. John's FROM swaddling clothes compared with Malone's American Pilgrimage. which the name of Sam Cuff's new book LAND was taken. It's the program that 68 THE OF SILENT PEOPLE ($3). the theatre, the nwespaper, and The outstanding broadcasts on Am- stations have sold profitably to Time Magazine says "it reads like a even the motion picture, but its brose Bierce, Herman Melville huge, super-exciting news dispatch" while and Banks Insurance Companies growth to maturity has been so Mark Twain are here given the per- Men's Stores Bldg. & Loan Assns. The Atlantic Monthly gives it "a place Tobacconists Gas & Oil Dealers on the small permanent shelf of war rapid that today it touches inti- manence they deserve, along with Dept. Stores Used Car Dealers literature." mately and helps to mold the lives additional valuable biographical Utilities Furniture Stores of more Americans than the thea- material. and many others tre, the newspaper, and the motion "THE FACE OF THE WAR" is im- James F. Waters' projected vol- mediately available in many markets. picture combined." ume which will probably become a Contracts are for 3 programs a week, 13 or more weeks -at rates surprisingly Schechter's Two Books best seller, although possibly a sur- low. Write for presentation, audition ILKA reptitious one: Modern Age is pro- records, and rates. A history of one phase of radio ducing a volume listing the missing is presented in I Live on Air, the heirs so much the concern of Mr. NBC RADIO- RECORDING DIVISION CHASE recent volume by A. A. Schechter, Waters on his program, The Court director of news and special events of Missing Heirs. NATIONAL BROADCASTING CO. for NBC, which serves to prove A Radio Corporation of America Service heard every City, New York S a t u r d a y that luck, steady nerves, a news Corwin and Oboler RCA Building. Radio at 12:30 P.M. sense, a great deal of wire, and Chicago Washington, D.C. e Hollywood on WEAF and Robert Frost says that "the fin- nation - wide especially speed are required to hook-up in "A bring to the radio audience spot est thing that you can do for a Luncheon Date news from Egyptian pyramids, poem is to print it "; similarly, the w it h Ilka and Company : 257 4th Ave., N. Y Chase." singing mice, a Hindenburg disas- finest thing that you can do for an Henry Holt ter, a four -country roundup, or a outstanding dramatic script which You'll enjoy PAST IMPERFECT ($2), flood. Mr. Schechter several years has benefited by the vitalizing of the hilarious coast -to -coast best-seller that ago also authored a juvenile fic- a successful radio production is to scalps the big -wigs of radio, stage and tion volume with a radio hero, Go make a permanent printing of it, screen. This sparkling record of the in- Ahead Garrison. for at least three reasons: It is a discretions of a lady of wit and opinion contribution to today's letters, it has been called "as gay and effervescent The director of the Radio Arts Guild of America, Robert West, has serves a purpose with experimen- as we are likely to have offered us for tal groups and it defeats the some time to come. " -Chicago Sun. a new volume of anecdotal history FRED ALLEN says: "I had to read it mysteriously called The Rape of ephemeral quality of radio. in dribs and dribs. I can't say dribs and Radio of interest to a fairly general Norman Corwin's book Thirteen drabs because there are no drab episodes audience. by Corwin has been hailed by Carl among her memoir escapades." Projected at this time is a series Van Doren as "the richest contri- of books on the outlook for various bution yet made to the newest form phases of the industry, introduced of literature." The plays, says Mr. HENRY J. TAYLOR by the volume, Who, What, Why Van Doren, should be read, if that Is Radio ?, by Robert J. Landry, is possible, with the ear as atten- Heard over WHN on Wednes- radio editor of Variety. It enhances tive as the eye. days at ro P.M. and Saturdays the discussion of sponsors and at 9:15 P.M. Mr. Corwin's script We Hold pressure groups, the responsibility These Truths, written to commem- Successful businessman, top -flight econ- of the broadcaster and of the reg- orate the Bill of Rights and broad- omist, and ace correspondent, Henry J. ulators. cast on all networks last Dec. 15, Taylor has been for 20 years a first -hand In the field of research is a series will soon be put in book form. It student TIME of Europe. In RUNS OUT inaugurated by Paul Lazarsfeld, of won him a 1941 Peabody Award. ($3) he tells why the United Nations Columbia, and Frank Stanton, of 1st PRINTING, January, 1942 must act now, not later - CBS, Radio Research, 1941, which Contributing not only to litera- why the precious time in began as a supplement to Dr. Laz- ture but to the unifying of our which to smash Hitler is 2nd PRINTING fast arsfeld's previous book Radio and country today are the volume by running out. Arch Oboler, This Freedom, a col- March, 1942 is direct, vital the Printed Page "It and developed lection the a n d convincing. into this report of six studies, three of transcripts of his pro- And the writer's grams, and The Free Company of concerned with radio programs and 3RD PRINTING breadth spirit Presents, Boyd. is as admirable as three with listeners. These books of compiled by James April, 1942 his sincerity and courage. " -N. Y. self -appraisal, measurement and Two annual volumes of selected Times Book Re- inquiry will be referred to again scripts have appeared which are Thirteen by., and again by students ofradio. being widely used by students of These best- writing for radio. In The Writer's sellers are in Ilka and Clifton stock at your Radio Theatre, 1940-41, Norman S. CIRVIN favorite book shop. New evidence of the popularity Weiser presents 10 outstanding Radio Dramas by NORMAN CORWIN of radio personalities is seen in the dramatic scripts and a discussion Introduction by Carl Van Doren DOUBLEDAY, best -selling editions by Ilka Chase, of the techniques which have proved DORAN hostess of NBC's Saturday noon- most successful in such broadcasts. $2.75

day show, A Luncheon Date With Whittlesey House is planning to Henry Holt and Company : 257 4th Ave., N. Y.

Page 68 May 11, 1942 BROADCASTING Broadcast Advertising produce a third annual collection NAMED of Max Wylie's Best Broadcasts DANKER IS Radio Plays in book form by which include the best example in TO ADVISORY BOARD each category of radio programs. FOLLOWING the appointment last The Fabulous Career Tips week of Nat Wolff as head liaison ARCH officer of the Radio Division of the Story of The radio executive who is ap- Office of Facts & Figures to co- proached daily by young people who ordinate governmental radio in want to get into the radio business Hollywood, Wil- Broadcasting will be relieved to find that there liam B. Lewis, as- are several good new books on the sistant director of you've OFF and chief of -all of which subject which will assist the career its radio division, seen, and part o f which hunter. announced a p Robert DeHaven, production p o i n t m e n t you were manager and program director of of Daniel Danker, B WTCN, Minneapolis, and Harold Hollywood vice - 0 S. Kahm, president of J. 0 associate editor of Radio Showmanship, have collaborated on Walter Thomp- 14 RADIO PLAYS the volume How to Break Into Ra- son Co., to act as dio with chairman of Mr. -41.- The complete text of It plays just that problem in mind. Wolff's advisory council. Mr. Wolff by radio's foremost dramatist. With Conrad Rice, program director was in Washington the week of an essay, The Art of Radio Writing, of WEMP, Milwaukee, has a fic- April 27, but is now back in Holly- by Oboler, and forewords by Lewis H tionalized answer to the problem in wood. He Titterton and Irving Store. Fifth and Mr. Danker will set Printing. $2.00 his book for 'teen -age boys titled up the council shortly. Your Career in Radio. The voca- Mr. Wolff has resigned as vice - tional question of radio as an engi- president of A. & S. Lyons Inc., THIS FREEDOM neering career is dealt with in Ra- leading talent agency, to take the OFF job. He will be responsible in -31.. Thirteen new radio plays, with dio as a Career by Julius L. Hor- notes on action Hollywood for all OFF radio con- and production by the nung. tacts and in that capacity will author, and suggestions to aspiring Many radio actors, actresses and directors. technical books are sched- counsel with West Coast radio offi- With a foreword by Robert J. Landry, uled for publication in revised edi- cials on their war efforts. A vet- radio editor of Variety. $2.00 tions. Radio Engineering Handbook eran of the radio field, Mr. Wolff by Keith Henney, editor of Elec- started in radio in 1928 as he id tronics, reissued in April in its of the artists service and program Invitation to Learning third edition, deals with 22 subjects director of WGR -WKBW, Buffalo. In 1930 he went to New York to The significance of 27 great from - ranging fundamentals to spe- become vice -president of Rocke books and their authors ... based on cialized applications, the Columbia Broadcasting System's each prepared Productions; in 1935 to Hollywood radio program. By Huntington Cairns, by an expert in the field. H. K. as writer and producer of pro- Allers Tate and Mark Van Doren. $3.00 Morgan's Aircraft Radio and Elec- grams, forming the radio depart- trical Equipment has also been re- ment of H. N. Swanson Inc. Then By vised recently. he became radio director for Myron RANDOM HOUSE In line with the nation's program Selznick Co. Inc., remaining with FRANCIS CHASE, Jr. 20 EAST 57 STREET, NEW YORK dd "i .; alt of conserving present equipment is that agency until 1940 when he HERE at last is the com- formed his own agency, Nat Wolff plete story of the in- Modern Radio Servicing by Ghir- Inc. ardi, a revision of the 1936 volume, dustry (or art, if you which should assist the service men will) of which you are a in keeping the part. In its twenty-odd years existing radio sets Poor Richard Nominees (and in of the in you the industry know country good working or- which "odd" we mean) radio I LIVE ON AIR der for a long time. Include Schauble, Clipp PETER L. SCHAUBLE, vice - has developed hundreds of col- The Visual Side president of the Bell Telephone Co. orful personalities and a history by of Pennsylvania, has been nomi- full of amazing, amusing, and 1í The specialist in television engi- nated for the presidency of the significant goings-on. Mr. Chase A. A. SCHECHTER with neering will welcome the practical Poor Richard Club, Philadelphia presents an informal and de- discussion of fundamental televi- advertising club. Other officers and lightfully entertaining picture sion principles presented in the new directors nominated include Gra- of the whole industry, making V EDWARD ANTHONY the most of the bizarre and fan- book, Television, Electronics of ham Patterson, Farm -Journal, vice -president; Win tastic elements with which it Image Transmission, by V. K. Challenger, N. W. Ayer & Son, secretary; abounds. Zworykin G. Publisher and A. Morton of RCA George Lettworth, treasurer; Mfg. Co. Franklin Cawl, Farm -Journal, as- Fred Allen recommends Dedicated to the radio service- sistant secretary. FREDERICK STOKES CO. men who must execute the change- Three directors nominated in- "Sound and Fury" as: over is An Introduction to Frequen- clude Charles Eyles, president of "An entertaining diary of radio Foley Agency; from Marconi up to Jack Price $3.75 cy Modulation by John F. Rider. Richard A. Jack Its six chapters include the expla- King, International Printing Ink Benny. It is the most compre- nation of FM the Co.; Roger W. Clipp, vice- presi- tensive analysis of radio, as an at transmitter dent and general manager of industry, that I have come upon. and as well as at the receiver and WFIL. Election of officers and Mr. Chase is the first man to conclude, with a section on servic- members will be held May 18. Ray- hold radio up to the light where ing FM receivers. No further new mond Gram Swing, Mutual com- everyone can get a good look books in these fields are planned, mentator, received the Poor Rich- at it." due to the restrictions placed on ard Award of Merit at the club radio and television manufacture. luncheon May 5. EXAMINE FREE FOR 5 DAYS GoAheadGarrison The field of radio education is served by several new books deal- Committee has produced its new by ing with utilization of radio in the volume, Radio in Education, and HARPER & BROTHERS, classroom, training in radio pro- has other material ready for pub- 49 E. 33rd Street, N. Y. A. A. SCHECHTER gram production and radio law. A lication. new An Please send me SOUND AND and revised edition of the suc- Jeanette Sayre's book, Anal- FURY by Francis Chase. In 5 cessful Handbook of Broadcasting ysis of the Radio Broadcasting Ac- days I will promptly remit $3.00, by Waldo Abbot, director of broad- tivities of Federal Agencies, pub- plus a few cents for postage, or Publisher casting service and associate pro- lished as the third report in Studies return the book. fessor of speech at the U of Michi- in the Control of Radio by the DODD, MEAD & CO. gan, has just appeared, presenting Harvard Radio Broadcasting Re- NAME instructive material on all phases search Project, deals with one of ADDRESS Price $2.00 of planning, writing, production the most rapidly expanding fields, and performance of radio programs. use of radio by Government CITY AND STATE The Federal Radio Education agencies. fi BROADCASTING Broadcast Advertising May 11, 1942 Page 69

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RADIO RECORDING DIVISION NATIONAL BROADCASTING COMPANY A Rodio Corporation of America Service

RCA Building, Radio City, New York Marchandise Mart, Chicago

TransLus Building, Washington, D. C. Sunset L Vine, Hollywood The Rush Study Published Weekly by SINCE THAT eventful day a year ago when ROOADCASTD G BROADCASTING the FCC smuggled the so- called chain -monopoly anal PUBLICATIONS, Inc. report out of its star chamber, there have been repercussions in the courts, in Congress, in the Broadcast Advertising FCC and in the industry. Regulations that Executive, Editorial were to have become effective in August 1941 MARTIN CODEL, Publisher And Advertising Offices have been revised, re-revised and postponed a SOL TAISHOFF, Editor National Press Bldg. Washington. D. C. half -dozen times. Telephone -MEtropolitan 1022 But during this protracted legal, legislative, NORMAN R. GOLDMAN, Business Manager BERNARD PLATT, Circulation Manager regulatory and intra- industry tumult there J. FRANK BEATTY, Managing Editor hasn't been any unbiased, outside appraisal - NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5 -8355 until now. In this issue appears an analysis of BRUCE ROBERTSON, Associate Editor MAURY LONG. Advertising Manager the whole issue by Richard H. Rush, young CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 S. J. PAUL Harvard economist. It is based on a year's HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 DAVID H. GLICKMAN work, made possible through the grant of a WEST COAST ADVERTISING REPRESENTATIVES: DUNCAN A. SCOTT & CO. Littauer Fellowship by the Harvard Graduate San Francisco. Mills Building Loa Angeles, Western Pacific Building School of Public Administration. He was Subscription Price: $5.00 per year -15e Copy Copyright. 1942, by Broadcasting Publications, inc. awarded his doctorate last week. Mr. Rush's findings are of interest to every- much as Mr. Fly will not be a convention one in broadcasting. His study was objective. This Is Radio's War speaker and apparently will not be in Cleveland. He embarked upon it with no preconceived RADIO GOES to its first wartime convention. There has been dissatisfaction expressed notions. He arrived at his conclusions inde- There is plenty of Army brass and Navy over the conduct of the industry's affairs by the pendently. His academic background and busi- braid in evidence at the Statler in Cleveland NAB. There has been an outcropping of other ness experience (including two years as mar- as the 20th Annual NAB Convention gets industry groups as a direct result. There are keting analyst for Tide Water Associated Oil) under way. A year ago, in St. Louis, there those who charge that any broad reorganiza- equipped. him well for the undertaking. were military titles too, but no uniforms. That tion would be a showing of weakness and of From the very outset, we have contended was before Pearl Harbor. subservience to Chairman Fly, who is unrelent- that the FCC majority far exceeded its au- Uniformed or not, broadcasting is mobilized ing in his opposition to the present structure. thority in delving into purely business aspects for the duration. Every station, every man As in the past, there is the clarion call for of broadcasting. We have argued that the ma- who appears before the mike or who handles a "united front." There can be no doubt that jority, in effect, tossed its investigation record air copy, is enlisted. His is a responsibility teamwork was never needed more than now. overboard, and arrived at conclusions best entrusted only to a select few in this nation Whatever is done should be accomplished by suited to its ends through the selection of an of 130,000,000. He maintains a direct link the broadcasters themselves. There should be isolated phrase here and a sentence there, with the people as a deputy of Government-. no outside influences, from Government or from plucked from a million -word record. a human, swift, intimate contact. any other source. The questions of reorganiza- In an entirely different, and far more scien- Such Federal war agency leaders as McNutt, tion, of network membership, of personnel, tific and erudite fashion, Mr. Rush arrives at MacLeish, Price and Lewis, and such military should be met calmly, dispassionately and ob- virtually the same conclusion. His is not a dia- and naval figures as Suries, Hepburn, Hershey, jectively. Family quarrels should be kept in tribe against the FCC, but rather a calculat- Beaumont-Nesbitt and Lovette, will address the the family. ing vivisection which leads him to the conclu- convention. That is indicative of the esteem in There is only one basic issue: How can sion that the FCC majority acted capriciously. which broadcasting is held in the war effort. radio best perform its function in winning the But beyond that, he finds that matters which There are problems of Government, economic war? If that thought is kept ever -present, solu- must be investigated to arrive at a conclusion along with military, that are vital to every tion of the purely intra- industry problems will as to whether there should be more or less net- broadcaster. The answers, to the limit to which tion of intra- industry problems will be simple. works, more or less regulation of them, and they can be given under the imponderables of more or less network programs, are outside war, will be supplied by the spokesmen for WITH this issue, BROADCASTING adverts to the FCC's jurisdiction. Uncle Sam delegated to consult with the in- white cover stock. The grey cover which has Our contention consistently has been that it dustry. Every broadcaster who has any doubts adorned your trade journal since the beginning is up to Congress to chart the course of its about Government policy -on censorship, Gov- of 1937 is a casualty of the war. We hope you creature, the FCC. Mr. Rush's conclusion, ernment programming, equipment shortage, like the change. reached by the application of recognized prin- selective service inroads, interceptor command ciples of government and economics, is "for disagreements, or whatnot -should be prepared Congress to outline a policy for the regulation to submit his questions. That's why these im- All Together of network broadcasting ". portant personages have taken time out from COHESION lots Washington's -and of it- dominates a col- Significantly, Mr. Rush holds that to call the seething war activity to attend lection of advertising industry views appear- the convention. FCC's report a "monopoly report" is a mis- ing on another page of issue. The views this nomer. All of the theory of monopoly and com- Behind these Government headliners, there are representative of networks, advertisers, petition is concerned with price, he emphasizes. are other jobs to be handled at Cleveland. War agencies, audience analysts. has tended to throw the economics of the in- It is a cohesion arising from the mutual The majority's report, he finds, makes no men- dustry somewhat out of kilter. Price ceilings appreciation of the fact that all branches of tion of price, no attempt to determine what the and commodity rationing will disturb the sales American business and industry must devote cost of network broadcasting is, or even who balance. Taxes, present and impending, will themselves to the war -winning job. In adver- pays the cost of network broadcasting. increase the overhead spiral. All these require tising, the need for unity is keenly appreciated. Mr. Rush's analysis is timely. Hearings are intensive scrutiny and such action as may be The industry is far along in its conversion in progress before the House Interstate & For- possible now. Musicians, copyright and a dozen to wartime economy and its joint effort to mold eign Commerce Committee on new legislation other perennials must be coped with and sifted. the public into a fighting machine. to govern the FCC. The so- called monopoly The war hasn't stopped the regulatory pres- As to the future, these key figures refuse to sures either. regulations, among other of the FCC's "power be drawn into the oracle role. But they ex- grab" edicts, provoked these hearings. The net- Then there's industry politics. No one in press confidence that broadcast advertising work rules themselves are ih litigation before radio can ever forget the nightmare of St. will meet its problems as they arise. Anyone the Court, but only on the question of Louis a year ago. We hope that FCC Chairman who reviews broadcasting's adjustment to the Supreme lower James Lawrence Fly's "dead mackerel" of un- role of wartime news dispenser and public jurisdiction, at this time, of a tribunal. pleasant memory is buried for good. A repeti- servant will share their belief that future ad- The committee, it seems to us, might well tion or revival of that episode is unlikely inas- justments will be made with equal ease. acquaint itself with Mr. Rush's findings.

Page 72 May 11, 1942 BROADCASTING Broadcast Advertising JOHN AUSTIN DRISCOLL, for seven years general manager and com- mercial manager of KRKD, Los An- geles, resigned that post in late April We Pay Out Xespeets AAA because of ill health, and has moved to Chicago. Although no successor has been announced, it is expected Ned Connor, appointed commercial man- NOTES ager, will supervise other activities. He has been with KRKD for 13 years as account executive. C. L. MENSER, national program BURRIDGE D. BUTLER. president manager of NBC, and Irene Sexton, of WLS, Chicago, and operator of of New York, were married in New KOY, Phoenix, and KTUC, Tucson, York May 2. The bride is a graduate has returned to Chicago office after of Barnard College and is office man- spending the winter in Arizona. ager for a New York camera supply company. VINCENT F. CALLAHAN, director of press and radio of the war savings. RUSKIN STONE. member of sales staff, Treasury Dept., has been ap- department of WSPD. Toledo, has had pointed a colonel aide -de -camp on the his oil portrait of J. Harold Ryan staff of Gov. John E. Miles, of New- accepted for display in the annual ex- Mexico, in recognition of the publicity hibition of work of Toledo artists at campaign he directed in that State. the Toledo Museum of Art. MALCOLM NEILL, assistant station relations supervisor of the Canadian MORRIS (Steve) MUDGE of the Broadcasting Corp. at Toronto, and MBS eastern sales staff, is temporar- son of Stewart Neill, owner of CFNB, ily replacing Ade Hult, Mutual's west- B., on May 2 became ern sales manager in the Chicago of- Fredericton, N. fice. Mr. Hult is recovering from a the father of a son. serious illness in Henrotin Hospital, R. SANFORD GUYER, sales man- Chicago. ager of WBTM, Danville, Va., is the father of a baby girl, Sandra Jean, DON BILLINGS has resigned from Edward S. Gardner, formerly in the KYA, San Francisco, as account exec- tobacco business, has joined the utive on May 1 and left for Washing- WBTM sales staff. ton to engage in Government work. RALPH HATCHER, formerly in the ARCHIBALD MacLEISH LEO O. RICKETTS, sales manager sales promotion department of WTAR, of KFBK, Sacramento, Cal.. is the Norfolk, has left to join the Army ARCHIBALD MAcLEISH has the radio announcer has a dramatic father of a baby girl born April 26. and has been replaced by Shirley the difficult job of helping function akin to the role of the Enright. Ken Given, formerly of ORVILLE SHUGG. supervisor of WCHS, Charleston, W. Va., and Americans tell themselves ancient Greek chorus. Canadian Broadcasting Corp. farm Frank Warrington and Hal Barton, of the truth. As director of the Forty -four days after Mac - broadcasts at Toronto, is making a WARM, Scranton, have joined the Office of Facts & Figures, over- Leish was appointed OFF's direc- tour of Western Canadian stations car- WTAR announcing staff. bombed rying CBC farm broadcasts, and will all information agency in Wash- tor, the Japanese Pearl attend the National Farm Radio WAYNE RICHARDS former assist- ing, MacLeish has an assignment Harbor. Overnight a defense ef- Forum meeting at Winnipeg, May 25- ant promotion director of KSL, Salt made complicated by wartime sec- fort changed to a war effort. OFF 27. Lake City, was recently promoted to up the a captaincy in the Army Air Force, recy, by the human tendency to re- shot in importance, took on WILLIAM F. MAAG Jr., owner of stationed at Mather Field, Cal. peat rumors and gossip, by the im- vital job of pulling together all the WF11fJ, Youngstown, O., has been LT. HARRY MILLER, formerly of mensity of our war effort, and by activities bearing on the catch -all named general chairman of the Com- the Lou Cowan publicity organization an unscrupulous enemy propo- term "morale ". munity and War Chest campaign of A. Denton, account ex- Youngstown and Mahoning County. Lt. Thomas ganda machine. Some of his knowl- It became the clearing -house for ecutive of H. W. Kastor & Sons ; En- edge he is expected to to MIKE LAYMAN, manager of WSAZ, sign Richard Belt, formerly of the pro- impart all Governmental broadcasts, with gram department of WHIO, Dayton, NAB conventioneers, for he is a Huntington, W. Va., has joined the William B. Lewis, ex -CBS program Navy as a yeoman, third class. John have recently been assigned as Navy principal speaker on the Cleveland vice -president, as coordinator. It L. Henry, advertising manager, will public relations men in the Chicago program. clears all public speeches by top serve as acting station manager. radio section. Last year OFF was a tiny bu- JOHN DOUD, former assistant tarif[ Government officials. It serves as JAMES L. HOWE, of WBTM, Dan- reau hidden away in a converted issued manager of CBS, is now administrator the funnel for all posters by ville, Va., recently was elected state of tariff facilities at the Office of the apartment house, part of the Office Federal agencies. It summarizes president of the junior chamber of Coordinator of Information. of Civilian Defense. As the defense the war effort, in its pamphlet commerce at its annual convention in as Roanoke. BOB BURN, who recently served four effort speeded up, the public de- Report to the Nation, and in its years in the Navy and was a member manded a clearer idea of what the four -network radio series This Is FRANCIS C. BARTON Jr., manager of the all -fleet football and baseball Government was doing, and why. exposes Axis of the program service division of teams, has joined WWRL, New York, War. It propaganda, CBS, has succeeded Joseph H. Bur- Last October, the President set as in its striking new booklet as salesman. gess Jr. as personnel manager of CBS. HAROLD W. WILSON, manager of up the Office of Facts & Figures as Divide & Conquer. It checks on the WWPG, Lake Worth, Fla., has re- to TOM FRY, of the BLUE sales staff, an independent agency. Its assign- state of public opinion guide the is the father of a baby girl born April signed and the management has been ment was to work out "the most co- Government on what the public 30. Bob Eastman, of the BLUE spot taken over by Charles E. Davis, chief herent and comprehensive presenta- doesn't know about the war effort. sales staff, is the father of a boy. owner. tion to the nation of the facts and Archibald MacLeish, who di- figures of national defense." It was rects this work, was born May 7, singer and talented musician, and Cairns Heads CFAC instructed to consult with the al- 1892, in Glencoe, Ill., "in a wooden was born early in BERT CAIRNS has been appointed to them a son of CFAC, Calgary, suc- ready existing Government in- chateau overlooking from a clay 1917. Later that year, MacLeish manager formation agencies, coordinate ceeding Victor F. Neilsen. Cairns bluff and a grove of oak trees, the went to France with an American has been in Calgary since last No- their work, and see that the public waters of Lake Michigan." His hospital unit, shifted to the more vember on sales promotional work got a well- rounded picture of father was a Scotsman who came dangerous Field Artillery "out of for All- Canada Radio Facilities America's defense drive. to Chicago from Glasgow, a re- shame ", fought at the front north and Taylor- Pearson & Carson, MacLeish was appointed director. spected merchant and philan- of Meaux, came home a captain. coming from A. McKim Ltd., To- He had achieved fame before this thropist. His mother, "intelligent Then he taught law for a year ronto, where he had been that as a poet, as Librarian of Congress and energetic and tireless and at Harvard, practiced law in Bos- agency's radio director since May, and as a top -flight journalist. virtuous ", was a school teacher and ton for three more years. He did 1940. Prior to joining A. McKim the Toronto sales know he knows a college president. pretty well, but he couldn't get he had been with Radio men that of All- Canada for three years, radio-for he showed America the MacLeish went to Yale, class of enough time to write. So he threw office up his job, and went back to poetry. coming from western Canada when limitless possibilities of radio as a 1915. He played football and he that organization opened its east- new medium for creative expres- was on the swimming team; he Best known are his Streets in the served Nobodaddy (1926), ern Canadian office. He has sion. His stirring Fall of the City was chairman of the Literary Moon (1926). number of stations in Ed- The Hamlet of A. MacLeish (1928), with a was broadcast by CBS April 11, Magazine and he made Phi Beta monton, last on CJCA, before com- 1937, and on Oct. 27, 1938 CBS Kappa. His class book reported Conquistador (1932), Frescoes for with All- Canada. Neilsen, Rockefeller's (1933), ing east produced his Air Raid. that "MacLeish expects to take up Mr. City b e f or e becoming manager of Here was one of the country's the study of literature." Instead Panic (1935), Public Speech CFAC, had been general manager greatest living poets setting the he went to Harvard Law School, (1936). His poetry improved for both CJRC, Winnipeg, and airwaves pulsing with a new kind topping his class for "scholarship, greatly as it went along, until CJRM, Regina, since September of poetry for a new streamlined conduct and character ". finally Conquistador won the Pulit- 1939 and before that had managed age. MacLeish, incidentally, thinks He married Ada Hitchcock, a (Continued on page 88) CFCF, Montreal. BROADCASTING Broadcast Advertising May 11, 1942 Page 73 GEORGE MARLO, head of the pro- LEO BOLLEY, sportscaster of fessional department of BMI, is re- Capt. Robinson to CHNS WFBL, Syracuse, was honored by the signing at the expiration of his con- CAPT. BURTON ROBINSON, re- station's staff with a farewell party tract this month to enter the service. cently before he left to become a first lieu- No successor will be named, and BMI retired from active service tenant in the Army Air Force. 2E+IIND will continue its professional activities with the 3d Canadian Division with with members of its present staff. which he had served for two years, LESTER GOTTLIEB, publicity di- rector of MBS, is taking his annual JACQUELINE JONES has joined the has been appointed special events producer of CHNS, N. S. tour of eastern and midwestern cities announcing staff of WBTM, Danville, Halifax, to visit Mutual affiliated stations and es MIKE Va., as the station's first woman an- A native Nova Scotian and a for- radio editors. nouncer. mer newspaperman, he originally JOHN F. BECKER, formerly writer served on the staff of the Canadian NORMA FLETCHER, formerly re- and director of the Yankee Colonial BETTYANNE ROSS has joined the corded music librarian of KFOX. staff of WEEI, Boston, in the general Broadcasting Corp. in Halifax as Network, Boston, has joined the CBS a producer, and was with CBC in Long Beach, Cal., has joined Smith production department as assistant service department. & Bull Adv., Los Angeles, as office Winnipeg when he joined the Ca- manager. director. KEN BURKHARD of KRE, Berke- nadian Army at the outbreak of ley, Cal.. is the father of a boy, his RUTH SWINNEY, on the Arizona FRED MILLIES, formerly of WTMJ, third child. war. A recent serious illness led to Milwaukee, is stationed at the Great his retirement as unfit for active Network traffic department staff and Lakes naval reservation where he is ERNEST JOHN GILL, for 10 years service. stationed at KOY, Phoenix, has an- associated with the band office. a music conductor at NBC San Fran- nounced her engagement to Ed Ber- cisco, has been named musical director ridge of that city. EILEEN WHEATLEY, receptionist of KQW, San Jose. KFAC, WENDEL NOBLE, announcer -sing- of Los Angeles, has been ap- TRO HARPER, formerly of KSFO EARLE FERRIS, president of Radio er of KOY, Phoenix, and Gwenevere pointed publicity director, succeeding and KPO. San Francisco, is now with Feature Service, New York, who has Gibson of that city, were married in Edith Reback, resigned. NBC in New York. been handling radio publicity for radio Mesa, Ariz., April 27. programs of the Treasury as a dollar - ALBERT P. McDOWELL, new to MARY DORR, commentator of KLS, a -year man, has been appointed a con- LEO MANN, of the program depart- radio, and George Brownbeck, for- Oakland, Cal., has gone to Washing- sulting expert to the Department's ment of WELI, New Haven, has merly of the Norristown, Pa., radio ton to join her husband, an ensign in War Savings Staff. joined the Navy. police, have joined the announcing the Navy. staff of WIBG, Philadelphia. DALE CARTER, former Broadway FRANK EVERETT, announcer and TOM HOTCHKISS, announcer, for- actress, has returned to the announc- continuity writer of WCBI, Columbus, BILL IRWIN, radio editor of the merly of Tucson, has joined KROW, ing and continuity staffs of WBTM, Miss., is to be inducted into the Army Chicago Times, has been called to Oakland, Cal. Danville, Va. May 11. Army service. BOB GOODMAN, formerly of KROW, LEW ROGERS, formerly of the an- BUCK HINMAN, student of Missis- FRANK BLATTER, sound effects en- Oakland, has joined KGEI, San Fran- nouncing staff of WIBG, Philadelphia, sippi State College, has been named gineer of NBC- Chicago for seven cisco, as news editor and announcer. is now engaged in defense work in manager of the newly- opened remote years, has resigned to join the Chicago Newfoundland. studios in Starkville, Miss., of WCBI, staff of WPB. J. CLINTON STANLEY, producer of Columbus, Miss. BLUE, Chicago, has been appointed JOE McCAULEY, fromerly of NEIL HARVEY, formerly of WCAU assistant production manager of the WHAT, Philadelphia, has joined the ERNEST WERNER, former head of and WPEN, Philadelphia, has joined BLUE Central Division. announcing staff of W49PH, WIP's market research and catalogue divi- sion of Columbia Recording Corp., the announcing staff of W53PH, DON A. WEITENDORF, formerly of new FM station in Philadelphia. WFIL's FM station in Philadelphia. Bridgeport, Conn., has joined Muzak WOMT, Manitowoc, Wis.. has joined ROY NEAL, announcer of WIBG, Transcriptions, New York. He replaces Gene Rubessa, who has the announcing staff of WTAQ, Green Glenside, Pa., is the father of a moved to the announcing staff of Bay, Wis. (laughter born April 27. HOWARD SMITH, formerly of KLX, W FIL. Oakland, has joined the Navy. LESTER O'KEEFE, producer of dra- JACK HORNER has returned to BOB KNOX, announcer of WRAU, matic shows on NBC, has been ap- the sports staff of KILO, Grand Forks, Reading, Pa., and Linda Darling, who pointed assistant eastern production N. D., and will do all home and wire formerly sang on Philadelphia stations, manager of NBC. He will have charge broadcasts of Chiefs baseball games KSL Staff Changes were married May 2. of all dramatic shows. sponsored by General Mills (Wheaties) and Cities Service Oil WARTIME demands on trained Co. personnel have resulted in the fol- MARIAN EDWARDS, formerly free- lowing staff changes and appoint- lance writer of Spokane and Portland, ments at KSL, Salt Lake City: has joined KROW, Oakland, Cal., as Ralph W. Hardy, sales staff, named continuity writer. traffic manager; Foster Cope, for- JEAN MAXFIELD, formerly of FM merly of NBC, San Francisco, musi- educational station KALW, San Fran- cal director, replacing Reid Turner cisco, has been named traffic manager who joined Jerry Jones' orchestra; of KROW, Oakland, Cal. Helen Ann Young, in charge of music and libraries; BERNARD MULLIN has been named transcription chief announcer of WTIC, Hartford, Melvin B. Wright, former studio succeeding Phil Becker, now in the supervisor, now studio engineer; Army. Victor Bell, former assistant pro- now DAN motion director, producer and SEYFORTH, former production as as - director of KWK, St. Louis, has been program consultant well part appointed clearance officer at Kratz time announcer ; Ray Sentker, for- Field, St. Louis, under the CAA. merly news editor, now assistant promotion director ; Elaine Braby, THAINE ENGEL, who left WBAP- m 1 y Ad- KGKO, Dallas -Forth Worth, in April, f or er of the Craftsman 1941, to join the Army, as a private Agency, Salt Lake City, continuity has been commissioned as a first writer and secretary to production lieutenant in the Signal Corps. manager, Glenn Shaw. BARRY SHERMAN, former an- nouncer and program director of WFIG, Sumter, S. C. has joined the Wallace Promoted announcing staff of WBRE, Wilkes - Barre, Pa. WILLIAM L. WALLACE. former DAVID M. SEGAL, new to radio, account executive of WLOL, Min- has joined KCRJ, Jerome, Ariz., neapolis, and national sales and as announcer. promotion manager of WFBB, Great Falls, Mont, has been ap- BOB LYLE, sports announcer of pointed sales and merchan- KMOX, St. Louis, is father of a general baby boy. John Scott, KMOX an- dising manager of the North Cen- nouncer, joined WBBM, Chicago, tral Broadcasting System with where he will announce under his headquarters in the Commodore real name of John Dunham. Hotel, St. Paul. JACK PEYSER formerly of WLW, Cincinnati, KMOX, St. Louis, and WHAS, Louisville, has joined the an- Vinton Enters Race nouncing staff of WHIO Dayton. ARTHUR R. VINTON, radio and FRED BENNETT, announcer of screen star, a member of Actors Equity WCKY. Cincinnati, is now partner and APRA, and a dairy farmer in of Al Bland on Blandwagon, succeed- New Windsor, Orange County, New ing Bernard Johnson, transferred to York, has announced his candidacy afternoon programs. for the Democratic nomination for Representative in the 20th Congres- SETH DENNIS of the BLUE promo- sional District. Mr. Vinton is current- tion department, has resigned to join ly part of the cast of The Shadow, the Army. and is temporarily sta- MBS; Gang Busters, the BLUE; Mr. tioned at Fort Dix. District Attorney, NBC. Page 74 May 11, 1942 BROADCASTING Broadcast Advertising Here's a Maw Who Knows His Groceries!

George W. King, Executive Secretary of the West Virginia Association of Retail Grocers for the past five years and presi- dent of the George W. King Grocery Co. in Charleston, says: "I probably know more grocers personally than any man in West Virginia. And that's not an exaggerated statement be- cause it's my job to know grocers. On my visits to various grocer association group meetings the subject of radio adver- tising has frequently arisen. Each discussion ends with the same conclusion - ONLY WCHS has the influence that brings in the customers!"

MERCK AN1SiNG de9att Anjou erchandising old m because each otganiyed n A a well policy Believe it or not, the Virginia have Malice se West Association of Retail we merchandisingrnerch Grocers, founded in 1933, is the fourth largest independent Although no ' advertising grocers' organization in the United Slates. It is composed we eten t tteatmen ?apeet Amens tot se trade some- of 29 county units, each planned with the specific idea of may in calls it or it Planplan bringing grocers together meetings at least once each we cards, maybe calls month dealer it together, for discussions of problems relating to the food needs requites Pets we industry. it event, discuss department eYhaPs any dising a In addition to these monthly county meetings, there is a P rnetchan state convention each year. This years to else again us slap out home convention, be thing and and watch held in Wheeling in October, will be of special significance ball11 because of intelligently your fast the many industry problems presented by the it us war. it. Toss Mr. King edits The West Virginia Merchant, the organiza- run! tion's trade paper, which appears twice monthly.

represented by THE BRANHAM COMPANY WCHS Charleston, West Virginia

John A. Kennedy, President Howard L. Chernoft, Managing Director

BROADCASTING Broadcast Advertising May 11, 1942 Page 75 CENSUS OF RADIO HOMES IN MONTANA AND IDAHO Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 2,500 or More Population Urban, Rural- Nonfarm and Rural -farm: 1940'

(Based on Bureau of the Census Data Released May 1) 1

MONTANA Au Units Urban Unite Rural- Nonfarm Units Rural -Farm Units % Radio % Radio % Radio % Radio Units Radio Units Units Radioadio Units Units Radio Units Units Radio Units

Beaverhead 2,821 76.9 1,763 1,008 83.2 834 624 74.6 891 794 67.7 588 MONTANA Bighorn 2,516 79.4 1,999 ...... 1,197 78.6 940 1,819 80.8 1,059 Blaine 2,443 78.5 1,916 ...... 1,264 81.0 1,024 1,179 76.6 892 Broadwater 968 77.6 744 605 79.7 482 353 74.2 262 Carbon 8,808 82.8 2,787 9 28 86.9 802 1,061 88.7 880 1,329 79.4 1,055 Carter 910 77.9 709 243 75.1 188 667 78.9 526 Cascade 12,442 90.6 11,270 9,126 92.9 8,476 1,783 84.9 1,613 1,684 88.6 1,282 Chouteau 2,121 86.6 1,837 ...... 849 87.1 140 1,272 86.8 1,097 Custer 2,958 88.5 2,618 2,162 90.7 1,962 262 88.6 282 544 79.7 484 Daniels 1,172 90.1 1,056 ...... 528 90.8 472 649 90.0 584 Dawson 2,265 90.2 2,041 1,219 96.8 1,170 186 82.8 164 860 83.4 717 Deer Lodge 4,062 91.2 8,704 8,814 92.5 8,066 489 86.3 422 259 83.3 216 Cities of 2,500 Or More Population Fallon 980 88.1 819 476 90.7 482 464 85.8 887 Fergus 4,087 86.8 3,508 1,741 89.6 1,560 800 82.0 666 1,496 86.0 1,287 Flathead 7,111 88.6 6,296 8,859 91.0 8,067 1,726 87.8 1,616 2,026 85.1 1,724 Gallatin 6,249 86.8 4,568 2,628 88.9 2,386 1,172 82.6 1,010 1,449 88.6 1,212 % Radio Garfield 768 77.8 590 288 75.0 179 520 79.1 411 City Units Radio Units Glacier 2,886 75.6 1,805 7 89 91.7 678 1,127 70.8 792 520 64.8 335 Golden Valley 463 86.0 399 ...... 198 85.2 169 265 86.6 280 Dillon 1,003 88.2 884 Granite 1,143 77.9 890 818 78.4 642 825 76.4 248 Red Lodge... 928 86.9 802 Hill 3,656 90.0 3,198 1,742 95.1 1,667 680 85.5 581 1,184 84.7 960 Great Falb... 9,126 92.9 8,476 Jefferson 1,224 82.7 1,018 ...... 824 88.3 686 400 81.6 327 Miles City... 2,152 90.7 1,952 Judith Basin 1,027 87.5 899 ...... 488 87.9 881 594 87.2 618 Glendive 1,219 95.9 1,170 Lake 3,640 88.0 3,022 1,810 84.3 1,627 1,830 81.7 1,495 Anaconda.... 8,314 92.6 3,066 Lewis and Clark. 6,745 87.8 6,924 4,886 99.1 4,878 1,258 88.7 1,068 682 78.7 498 Lewistown... 1,741 89.6 1,660 Liberty 647 85.8 562 ...... 262 87.1 220 895 84.1 882 Kalispell..... 2,561 90.5 2,818 Lincoln 2,347 79.4 1,864 ...... 1,629 82.4 1,843 718 72.5 621 Whitefish.... 798 92.7 789 McCone 1,004 85.2 856 ...... 296 82.8 245 708 86.2 611 Bozeman.... 2,628 88.9 2,886 Madison 2,186 77.6 1,657 ...... 1,244 82.3 1,023 892 71.1 634 Cut Bank.... 789 91.7 678 Meagher 659 82.6 544 ...... 388 79.4 808 271 87.2 236 Havre 1,742 95.1 1,667 Minerai 727 78.3 569 597 79.1 472 180 74.6 97 Helena 4,885 90.1 4,878 Missoula 8,296 89.2 7,396 6,680 90.8 5,028 1,784 88.3 1,676 982 81.2 798 Missoula..... 6,580 90.8 5,028 Musselshell 1,677 85.9 1,440 768 92.1 707 538 88.9 461 871 76.0 282 Roundup.... 768 92.1 707 Park 8,464 87.9 8,082 1,963 92.3 1,812 691 82.7 572 800 81.0 648 Livingston... 1,963 92.3 1,812 Petroleum 833 77.6 269 ...... 162 78.8 128 171 76.6 131 Deer Lodge.. 864 93.1 ß0b Phillips 2,804 80.2 1,848 ...... 1.258 80.4 1,011 1,046 80.0 837 Sidney 798 91.4 730 Ponders 1,794 84.2 1,511 ...... 888 88.1 738 911 86.4 778 Butte 11,881 90.4 10,737 Powder River... 924 71.4 669 181 81.6 147 743 68.9 512 Shelby 719 88.1 683 Powell 1,862 82.6 1,530 864 93 .1 806 446 73.8 328 542 73.8 897 Glasgow 1,077 91.6 986 Prairie 647 81.0 526 ...... 897 81.0 322 250 81.0 203 Billings 6,971 92.2 6,428 Ravalli 3,724 81.8 8,028 1,786 84.4 1,507 1,938 78.5 1,521 Laurel. 777 92.1 715 Richland 2,625 86.2 2,264 798 91.4 780 475 86.8 407 1,852 83.4 1,127 Roosevelt 2,462 88.0 2.044 ...... 1,449 86.5 1,289 1,013 79.6 806 Rosebud 1,745 75.0 1,809 ...... 990 76.4 746 756 74.6 568 Sanders 2,066 76.8 1,575 ...... 1,160 77.0 885 915 76.4 690 Sheridan 2,011 85.8 1.726 ...... 955 87.6 887 1,066 84.2 889 Silver Bow 16,594 90.7 15,048 11,881 90.4 10,787 4,448 92.4 4,108 265 76.7 203 Stillwater 1,592 85.9 1,368 ...... 726 85.3 619 887 86.8 749 Sweet Grass 1,109 82.0 908 ...... 605 86.8 498 604 77.9 470 Teton 1,996 86.6 1,729 878 89.5 782 1,128 84.8 947 Toole 1,973 86.4 1,706 719 88 .1 633 721 87.9 684 538 82.2 488 Treasure 896 80.6 818 145 82.7 120 260 79.4 198 Valley 4,096 88.2 8.611 1,077 91.5 986 1,863 87.7 1,634 1,166 86.8 991 Wheatland 911 88.1 803 ...... 665 89.6 595 246 84.4 208. Wibaux 564 86.9 419 ...... 209 86.0 178 855 88.1 313 Yellowstone 11,542 90.1 10,408 7,748 92.2 7,148 1,480 89.1 1,819 2,314 83.9 1,941 Yellowstone Na- tional Park (part) 18 100.0 18 ...... 16 100.0 16 2 100.0 2

State Total 159,968 86.2 187,900 64,148 91.8 58,686 49,787 84.4 41,998 46,078 81.1 87,966

IDAHO All Units Urban Units Rural- Nonfarm Units Rural -Farm Units % Radio % Radio % Radio Radio County Units Radio Units Units Radio Unite Units Radio Units Units Radio Unite IDAHO Ada 14.429 91.1 18,140 7,866 93.3 7,397 8,600 88.1 8,172 2,967 89.0 2,631 Adams 971 74.5 724 510 74.5 880 461 74.6 344 Bannock 8,892 90.5 8,048 5,674 94.1 5,244 1,468 88.4 1,298 1,855 81.4 1,511 Bear Lake 1,961 94.6 1,855 784 96.4 700 548 94.0 515 679 94.8 640 Benewah 2,103 81.7 1.718 ...... 1,850 88.5 1,128 753 78.8 690 Bingham 4,964 87.2 4.325 1,084 94.8 975 1,940 88.8 1,190 2,590 83.4 2,160 Blaine 1,478 82.6 1,216 ...... 1,132 83.8 948 841 80.1 278 Cities of 2,500 Or More Population Boise 758 70.4 530 ...... 683 70.0 373 220 71.6 167 Bonner 4,606 76.4 3,517 1,847 83.0 1,118 1,440 76.9 1,108 1,819 71.0 1,291 Bonneville 6,467 89.0 5,757 4.010 89.1 8,571 494 88.6 488 1,968 89.1 1,748 Boundary 1,657 81.8 1,866 ...... 828 86.4 707 829 78.2 648 % Radio Butte 504 76.6 386 ...... 217 75.6 164 287 77.3 222 City Units Radio Units Camas 369 89.S 880 164 91.9 151 205 87.3 179 Canyon 11,226 87.9 9,864 5,567 90.1 5,114 1,229 80.8 993 4,321 87.0 3,757 Boise. 7,866 93.3 7,837 Caribou 630 88.2 555 ...... 415 91.2 378 215 82.2 177 Alameda..... 635 94.1 697 Cassa 8.488 86.3 2,977 1,899 87.1 1,219 507 85.8 435 1,582 83.6 1,323 Pocatello.... 4,989 94.1 4,647 Clark 276 88.5 244 ...... 160 98.6 150 116 81.0 94 Montpelier... 734 96.4 700 Clearwater 2,254 78.4 1,766 ...... 1,609 78.7 1,266 645 77.6 500 Blackfoot.... 1,034 94.8 976 Custer 1,008 75.7 764 ...... 626 78.1 458 382 80.2 306 Sandpoint.... 1,847 83.0 1,118 Elmore 1,549 79.9 1,237 1,066 85.9 916 483 66.5 321 Idaho Falls.. 4,010 89.1 8,671 Franklin 2,857 93.5 2,203 1.050 96.1 998 838 94.2 318 969 91.6 887 Caldwell..... 2,164 89.4 1,925 Fremont 2,430 86.8 2.109 700 84.6 692 798 88.9 709 932 86.7 808 Nampa 8,621 90.4 3,189 Gem 2,601 84.0 2,186 919 92.4 849 460 78.7 862 1,222 79.8 975 Burley 1,899 87.1 1,219 Gooding 2,451 82.8 2,018 726 88.6 648 480 87.6 421 1.245 76.6 964 Preston 1,060 95.1 998 Idaho 3.548 78.7 2,790 ...... 1,926 77.8 1,498 1,617 79.9 1,292 St. Anthony.. 700 84.6 692 Jefferson. 2,522 88.3 2.227 1,099 88.9 977 1,423 87.8 1,250 Emmett 919 92.4 849 Jerome 2,546 85.6 2,178 931 88.7 826 281 84.1 286 1,884 88.7 1,116 Gooding 726 88.6 643 Kootenai 6,725 86.2 5,796 8,209 91.9 2,948 1,666 82.5 1,289 1,948 80.0 1,669 Jerome 931 88.7 826 Latah 6,855 88.9 4,768 1,850 94.7 1,752 1,411 87.8 1,239 2,094 84.4 1,767 Coeur d'Alene 8,209 91.9 2,948 Lemhi 1,890 73.0 1,881 ...... 1,286 71.9 889 654 75.2 492 Moscow 1,860 94.7 1,752 Lewis.. 1,802 89.0 1,169 ...... 760 88.8 666 552 89.4 493 Rexburg 862 93.8 809 Lincoln 1,187 79.6 904 601 84.8 510 686 78.6 394 Rupert 907 85.8 774 Madison 2,098 89.4 1,876 862 93.8 809 290 84.8 246 946 86.8 821 Lewistown... 8,894 90.4 8,069 Minidoka 2,563 86.6 2,221 907 86.8 774 871 84.9 316 1,285 88.1 1,182 Malad 688 93.9 642 Nez Perce 5,620 88.0 4,948 3.894 90.4 3,069 801 82.9 664 1,425 85.3 1,215 Payette 1,017 87.4 889 Dneida 1,286 90.1 1,169 688 99.9 642 100 88.0 88 502 86.4 429 Kellogg 1,245 94.8 1,180 Owyhee 1,526 68.2 1,04E ...... 648 71.6 464 878 65.8 677 Wallace 1,068 93.8 991 Payette 2,687 86.0 2,285 1,017 87.4 889 668 79.5 448 1,107 85.6 948 Twin Falls... 8,469 90.9 8,145 Power 1,033 82.7 854 ...... 661 84.2 464 482 80.9 390 Weiser 1,120 86.5 968 ihoahone 6,073 90.4 6,489 2,808 94.1 2,171 3,508 88.7 3,112 257 80.2 206 Peton 817 82.2 672 874 86.1 822 448 78.9 850 twin Fa s 9,979 89.7 8,948 8,459 90.9 3,146 2,728 87.2 2,378 8,792 90.3 3,425 Valley 1,162 78.8 916 ...... 827 82.6 683 835 69.5 283 Washing n 2,454 88.4 2,045 1,120 86.5 968 297 78.6 233 1,037 81.4 844

State otal 141,727 86.4 122,471 60,774 91.3 46,853 41,235 84.1 34,689 49,718 83.3 41,429

Source: Figures of the number of Occupied Dwelling Unita and Percent Radio Equipped Published by U. S. Census Bureau in the Second Series Housing Report for Montana and Idaho. Figures of the number of Radio Equipped Occupied Dwelling Units calculated by NAB Research Department to project total figures. Census release did not include 1,687 Occupied Dwelling Unita because answers to the radio question were not obtained in enumeration. These are the fifth and sixth of the Second Series Housing Reporte to be issued so far by the Census Bureau, the others covering Nevada, New Hampshire and Vermont [Broadcasting, March 16j and Wyoming [Broo.deaating, April 131. They take their cue from Fortescue

"Good Morning, Ladies ", with Priscilla Fortescue, is the latest success story up here at WEEI. The program started only last Fall ... but Priscilla is already producing results (like a veteran) for advertisers. We know they get results. They write to us about it. Like this: "Your Good Morning, Ladies program pulled over three hundred women into Jordan Marsh's in one day." (The result of one announcement!) Priscilla does it by pointing her program appeal to home- makers in all income brackets; by daily personal interviews with well- informed guests who discuss problems and interests important to all home -makers. We'll be glad to tell you of other success stor- We ies on "Good Morning, Ladies" (9:00-9:15 a.m. also attribute success With our Monday through Saturday)... or on any of women to: CAROLINE -producing programs. CABOT'S WEEI's other sales PING SERVICE.. SNOP.

throl5.g:30 a.m. ugh Saturdayl-aMonday tin- story I makingling thatthas sale., for littl e advertisers big and fifteen these past 1GEEI.g FOOD FAIR. 00:4.5 -11:00 through a.m. Monday. Saturday) years.tld, -Duly two ranking but already a ttP Itrogram food i tt this territory.

WE E I Columbia's Friendly Voice in Boston

Operated by the Columbia Broadcasting System. Represented by Radio (CBS Sales: New York, Chicago, San Francisco, Los Angeles, Charlotte, St. Louis \. the Mall 1io Stayed a Comeback

BECAUSE HE NEVER WENT AWAY!

The whole industry will be talking someday about the medium entering the home. And the Blue is now comeback of John Preston and his product. They'll re- <`moving in" to more homes more often with new sta- call how although it was buffeted by priorities, wounded tions, greater power and a program policy new to network by rationing, and finally killed off for the duration, he radio. The Blue program department now draws freely guided it right back to the top at the close of the war. upon the skill of leading independent program producers to bring even greater variety and competitive showmanship But they'll be wrong when they call it comeback. Because to Blue Network programs. No wonder more and more

in the truest sense of the word neither John Preston nor advertisers are using the Blue in 1942 ! his product ever went away. He kept desire for his brand alive all during the war years -over the radio. If you want to keep 'em remembering your product, your brand name, call in your Blue salesman.You'll find that to- John Preston stayed on the air because he knew it was day, more than ever, it's easy to do business with the Blue! the most economical means of obtaining national cover- age. He did not forget, as so many of us do today, that Blue Network Company, A Radio Corporation of America Service

radio had been hailed as the No. 1 good will builder, long before it won its place as the most efficient of all selling mediums.

The Blue is a natural choice of manufacturers who want to 'keep 'em remembering." It reaches all income

groups, at the lowest per - family cost of any

I(E0 the blue network Il 'em Alf/49E14,4/G°

/ REVIEW OF 1941 -42 ACTIVITIES OF THE NAB (Excerpts from annual reports of department heads)

keep members currently informed agencies. This form is now await- factorily reported to clients and on business conditions and the busi- ing approval by the NAB board. adjusted. BROADCAST ness outlook in relation to radio The Department carried on a A constant educationai campaign ADVERTISING advertising. Notable articles or general radio sales campaign with- was carried on among : adio sta- agencies and cli- Frank E. Pellegrin, Director speeches by advertising authorities in the limits of time available for tions, advertising weer reprinted for free distribu- this work, and with the cooperation ents, to discourage attempts to tion to members. at times of network sales depart- break down legitimate rate struc- ments, national representatives and tures. ACTIVITIES Within the scope of its functions, of the Broadcast the department represented the in- individual member stations. Advertising Dept. during the past The department year terests of the NAB membership was directed by have centered around the through cooperation with such gov- the Sales Managers Division at the LABOR RELATIONS NAB Sales Managers Division ob- ernmental agencies as the Federal St. Louis NAB convention to con- jectives of "making it easier for Trade Commission, the Treasury, duct a nationwide study on dealer - Joseph L. Miller, Director more clients to buy more time on the Office of Facts & Figures, the cooperative advertising. This was more stations," and of elevating completed during the with the radio Dept. of Commerce, the Bureau of year THE broadcasting industry, by and sales standards "to take the the Census, the War Dept. and assistance of the NAB Department burden of sales off owners and large, has had another year of others, as well as with subdepart- of Research, and distributed to co- peaceful relationship with labor. managers who are concerned with ments and semi -official agencies. operating members. Similarly, a other industry problems." Strikes have been few. Mutual un- Special efforts were made through- nationwide radio merchandising prob- The department has recognized derstanding of each other's out the year in the interests of survey was authorized and com- lems has increased. As the indus- that for a perpetuation of free ra- commercial radio to cooperate with pleted, with the results published dio in this nation, despite try's income has increased, wages the rami- and enlist the active support of and distributed to all members. and salaries have risen steadily. fied tribulations of a harassed related trade groups. proposes to continue industry and the new complications Checking Service Probe The NAB As a result of discussions with its current labor policy through of wartime problems, maintenance a committee of time buyers from Commercial checking services of income the year to come. Members will be is paramount. Blessed the Radio Executives Club, stand- were investigated as a potential and devel- with a measure of cooperation kept advised of trends from ard program schedule forms were threat to radio billings, and a con- opments in the field of labor rela- all quarters that left little to be drawn up and printed in quantity, fidential report was issued in a spe- desired, tions. the department therefore and made available to NAB mem- cial bulletin to all U. S. radio There has been only one actual concentrated on the elevation of bers at cost, in the interests of stations irrespective of NAB mem- strike since Pearl Harbor in the en- radio sales standards, maintenance "making it easier to buy radio." bership. Check- systems were de- of good tire broadcasting industry. It lasted business practices and To date, 260,000 of these schedule vised and recommended whereby less than two hours. Technicians at ethics, and a regular supply of forms have been ordered by mem- stations could perform with a practical a midwestern station were involved. sales helps to members. ber stations. maximum of commercial efficiency, Wages was the issue. The director attended 17 meet- Recommendations for simplify- and an educational campaign was Generally speaking, the broad- ings in 16 NAB Districts during ing radio rate structures were carried on among agencies and cli- casting industry's record for com- the year, and in cooperation with passed on to the industry. Recom- ents, informing them of the steps pliance with the Wagner Act con- the sales managers chairman con- mendations for standard formulae taken by broadcasters to insure tinues to be much better than av- ducted sessions on "Industry Sales and procedure in preparing cov- proper performance. erage. As the requirements of the Problems." erage maps were given the indus- A test survey of representative Act and the technique of collective try, and further cooperation on this stations was conducted during the Radio Sales Data bargaining are better understood, subject is being secured from the month of February, 1942, by WSB, violations will disappear. To furnish member stations with NAB Research Committee. A spe- 50,000 watts; WSPD, 5,000 watts; The Labor Relations Board has a compilation of basic radio sales cial radio committee consisting of and KTRI, 250 watts, showing ra- not found a single station guilty data, six chapters and an index Eugene Carr, WGAR; R. E. Dun - dio station performance on com- of any violations during the past were published and distributed to ville, W LW ; and Herbert L. Pet- mercial broadcasts of all types to year, although two examiners re- members, with additional copies tey, WHN negotiated a new be 99.38% satisfactory, with a ports finding violation are now be- available at cost. Subjects covered standard contract form with a "predictable margin of error" of fore the Board for consideration. were "Why Business Must Adver- committee representing advertising .0062, and with such errors satis- In both cases the stations were al- tise," "The Extent of Radio Listen- leged to have interfered with their ing," "The Effectiveness of Radio," technicians' right to organize. "Dealers Prefer Radio," "Radio as Freedom of Speech a Social Force," and "What Price Radio ?" Material for additional One of the questions frequently chapters is being gathered, as the asked by broadcasters concerns the Department's objective is to make extent to which they can discuss the manual complete and keep it labor unions with their employes. up to date. The Supreme Court held in NLRB A file containing hundreds of vs. Virginia Electric and Power separate radio case histories on all Co. (Dec. 22, 1941) that an em- classifications of business was de- veloped through the cooperation of member stations, with mimeo- graphed copies always freely avail- able to NAB members. Details of radio sponsorship in various business classifications were compiled from "The Broadcast Ad- vertising Record" and made avail- able to sales departments. Included were summary tables on depart- ment stores, grocery stores, insur- ance companies, hotels and restaur- BRIGHT RADIO FUTURE for the Golden Gate City eral manager; Walter Davison, KGO sales manager; ants, real estate, musical ir]3tru- was predicted by Mark Woods, BLUE president, at- (seated) Harry Mayhorn, KGO continuity director; ments, railroads and bus lines, all tending a luncheon in conjunction with the opening of J. G. Paltridge, KGO sales promotion manager; Mark for general release, plus special the new $1,000,000 radio city, home of the BLUE and Woods, BLUE president, New York; Don E. Gilman, tabulations on request. KGO, its San Francisco outlet. At the luncheon BLUE vice -president, western division, Hollywood; conference were (I to r, standing) : Robert Dwan, Beverly Palmer, KGO chief engineer; Frank E. Feliz, The department attempted to KGO program director; William B. Ryan, KGO gen- KGO publicity manager. Page 80 May 11, 1942 BROADCASTING Broadcast Advertising Here's How!

Get the cost -per- listener down and the averages will take care of themselves

Take a group of say couple o' million

With five stations goin' to town

And each coverin' a fifth of the million

Costin' you two hundred to win renown

Then take a bunch of quarter o' million

With one station servin' the mob

And the card rates are down around sixty

You figure this cost per listener per job!

Add to the above a rich industrial market and you really have something

MEMBER NAB

820 kc clear WTBO 250 watts CUMBERLAND, MARYLAND

National Representatives: Spot Sales Inc.

BROADCASTING Broadcast Advertising May 11, 1942 Page 81 ployer could discuss unions all he number of headquarters employes, pleased, as long as he did not ac- both full and parttime, to 25 as company his discussion with any ENGINEERING compared with 29 reported to the action which constituted the dis- Lynne C. Smeby, Director convention last year. This decrease crimination, coercion or intimida- has been brought about despite the tion forbidden by the Wagner Act. greatly increased burden placed on Talent fees constitute the only SINCE the last Annual Report is- the staff by wartime activities. remaining problem of outstanding May, 1941, the engineer- sued in of Income Expenses importance to the industry under ing activity of NAB has been al- Statement and For Period April 1, 1941, to the Wage and Hour Act as it most entirely pointed towards the the stands. The Wage and Hour Divi- war effort. March 31, 1942 Income sion contends that all talent flees We have served as Arthur Cash on Hand, April should be added to a staff an- Stringer's righthand man in carry- April 1, 1941 __ $ 27,514.32 (As reported at nouncer's salary in determining ing out the Technician Training last convention) overtime rates. The NAB contends Program and have aided in the for- Receipts during pe- riod 350,104.83 that, in many cases, the broadcast- mation of plans for that project, $377,619.15 ing station is not the employer serving as one of the five members Expense when fees Annual Convention 14,002.87 talent are paid to an- of the group led by Prof. W. L. Board of Directors nouncers. Just recently, the Wage Everitt of Ohio State in making Meetings 8,172.40 & Hour Administrator agreed to ccurse Committee Expenses 7,667.64 up the course outline. This Dues and Publica- review this entire matter on the outline was subsequently officially tions 1,092.47 basis of facts to be supplied by the by the Signal Furniture and Fix- okayed and adopted tures 586.81 NAB. Corps. Legal and Account- ing Fees 4,158.11 Labor on the air has become al- During the past year we have Legislative Investi- most altogether a local problem. been actively engaged in aiding the Private Larry Austin in gations 50,585.21 Both the AFL and CIO express to Camp Pendleton (Va.) G. I. Gazette Miscellaneous 10,854.50 industry secure sufficient repair NAB Reports 14,190.08 themselves as quite satisfied with and maintenance materials and Announcer: "For more complete NAB - RMA Ex- the national coverage ob- details regarding the war in penses 8,327.23 situation. were partly instrumental in Office Supplies 3,872.10 Their leaders made of the Pacific, see your local a total 74 taining the Defense Priority Rat- recruiting officer." Postage 8,964.20 on natiònal network President's Expenses 1,866.66 appearances ing of A -10 for the industry. Printing 18,857.71 programs in 1941. And they now Cooperating with Prof. Everitt Radio Council on have a regular weekly program on material aid was rendered in stag- Children's Pro- - grams 3,290.00 NBC. ing the Fifth Ohio State Broadcast SECRETARY Rent 8,744.97 Salaries 126,022.65 Twice during the past year, or- Engineering Conference. TREASURER Tabulations 2,741.01 ganized labor has come to the The work of the Recording & C. E. Arney, Jr., Assistant to Taxes 3,276.56 Tax Fees 11,946.15 broadcasting industry's defense Reproducing Standards Committee the President Telephone and Tele- when the industry was threatened progressed rapidly up to wartime. graph 6,650.36 Travel 11,948.50 with discriminatory tax legislation Sixteen of the most important items 322,808.18 in Congress.'There is no better evi- were standardized. These 16 stand- FINANCIAL statement of NAB headquarters shows receipts (in- $ 54,810.97 dence of labor's high regard for ards were officially adopted by the Add: Accounts Payable, March the industry's progressive labor NAB Board of Directors. cluding cash on hand April 1, 1941) 31, 1942 5,118.90 policy. Joint meetings of the Executive of $377,619.15 and disbursements 59,929.87 of $322,808.18 for the association Cash on Hand, March 81, 1942 $ CONCLUSION Engineering and the Engineering Committees were held in St. Louis for the nearly 12 months since Not only the leaders of organ- on May 12, 1941; in Detroit, .June the 1941 convention. RESEARCH ized labor but also government 26; New York City, Act. 23, 1941, With the addition of wartime ac- officials dealing with labor prob- and Columbus, Ohio, Feb. 23, 1942. tivities, NAB headquarters car- Paul F. Peter, Director lems have highly commended the The June 26 and October 23 meet- ried a heavy load. Normal activi- broadcasting industry's labor pol- ings were with the Recording and ties have been maintained on a icy. Reproducing Standards Comimttee. constructive and active basis and THE NAB Researh Department A few excerpts from comments every exigency arising from the reports material progress in its on your director's 1941 report may war has been competently handled work since the St. Louis Conven- prove interesting. for the best interests of radio and tion, held in May, 1941. At con- William Green, president, the COORDINATOR the war effort. vention time last year, the person- American Federation of Labor - OF Acting as liaison officer between nel of the department, in addition "You deserve great credit for the LISTENER agencies of the Government re- to the director, consisted of two skillful way in which you have sponsible for conduct of the war assistants, J. Robert Myers and handled difficult labor situations ACTIVITIES and all the radio industry, work' Mts. -Helen H. Sdhaefer, a 'secre- over a long period of time. I have Mrs. Dorothy Lewis, of NAB headquarters included tary and six clerical employes. A been very happy over the fact that Coordinator sending of war bulletins, coopera- number of personnel changes have a fine degree of cooperation and tion with the Office of Censorship occurred since that time. J. Robert a splendid reciprocal relationship in setting up a Radio Censorship Myers resigned Feb. 1 to accept a DURING 1941 -42, as part of NAB Code, assisting in labor problems, position as chief statistician of has existed between management Public Relations Division, Mrs. and labor in the radio broadcasting setting up training courses for NBC. industry." Dorothy Lewis increased her ac- technical training and performance The NAB Research Committee tivities both as Vice- President of B. Carey, of service for individual stations and the Research Department are James secretary, Con- the Radio Council on Children's gress of Industrial Organizations in connection with the Selective striving now to make satisfactory - Programs and as a representative Service Act. arrangements with an outside or- "It seems you have done a splen- of NAB. In April, Mrs. Lewis was Membership of the NAB stands ganization to continue, in some did job. . . ." appointed "Coordinator of Listen at 525, composed of 506 active form, the valuable service embodied L. Metcalfe Walling, Wage and er Activities." members and 19 associate members. in the "Broadcast Advertising Rec- Hour Administrator - One direct result of Radio Coun- Included in active members are six ord," discontinued, effective May "I think your record is almost cil development is the series of FM stations. 1. It is hoped that an announce- unique among industries where meetings to be held at the 1942 There has been some loss of per- ment can be made at an early date controversy is more to be expected Cleveland NAB Convention. Out- sonnel at NAB headquarters, prin- as to what organization will un- than otherwise because of the very standing speakers will address an cipally resulting from enlistment dertake the service. It is also hoped nature of the case." audience composed of broadcasters with the armed forces. Lynne C. that stations will support the un- Daniel W. Tracy, Assistant Sec- and listeners, guests of NAB and Smeby, director of engineering, re- dertaking for two important rea- retary of Labor - the Radio Council of greater Cleve- signed to take a post with the Army sons: first, in self interest, to keep "'A good job well done.'" land. This event makes another Signal Corps and Edward M. Kir- this sales -aid available for the sta- Dozens of others of a similar "first" in radio history and indi- by, director of public relations, is tion's own use; and, second, to con- nature were received. For these, cates a trend toward the day when now head of the Radio Branch, tinue to provide the general indus- your director must thank not only the listener element in American Bureau of Public Relations, War try data so vital in the operation the writers, but also the entire radio will be dignified and become Department. J. Robert Myers, di- of the NAB Department of Broad- broadcasting industry for its an integral part of its democratic rector of research, also resigned. cast Advertising. ,wholehearted cooperation. process. There has been a decrease in the The Office of Facts & Figures Page 82 May 11, 1942 BROADCASTING Broadcast Advertising Only the NITS count

When the bombardier presses the bomb release, he is sending his load on no hit - or -miss errand. Years and millions have been spent to develop accuracy. His objec- tive has been well surveyed, his bombsight becomes his eyes, even his brain -he must not miss -only the HITS count. A radio message is delivered much the same way ... the effectiveness of the broadcast is measured by the number of homes it reaches. Surveys* on the Pacific Coast prove only one network reaches all the radio homes, only Don Lee has enough outlets to cover the coast completely. Long distance reception is impossible here be- cause most of the markets are surrounded by high mountains. Don Lee has a local outlet in each of the 33 important Pacific Coast markets. As a matter of fact, more than 9 out of every 10 radio families on the Coast live within 25 miles of a Don Lee station. When you release a message on Don Lee it not only hits home, it hits all the radio homes.... as plenty of adver- tisers will agree. For Don Lee carries nearly twice as many Pacific Coast net- work accounts as the other 3 networks combined.

'Fur actual surveys. irrige Wilbur Eiekel! ers, General Sale., Manager.

DON ZEE Thomas S. Lee, President Lewis Allen Weiss, Vice-Pres.-Gen. Mgr. 5515 Melrose Avenue, Hollywood, California

BROADCASTING Broadcast Advertising May 11, 1942 Page 83 has looked to the NAB for assist- to the Convention and the problem ance in setting up its service to the Last Radio is still before the industry. war effort in the matter of co- PROMOTION Protracted negotiations with ordinating governmental use of Arthur Stringer, Director LAST civilian radio chassis ASCAP resulted last fall in local broadcasting. Considerable time of to come off the production line station contracts immeasurably the Research Department has been at Stromberg- Carlson Tel. more advantageous to stations BROADCASTING today is an in Mfg. Co., Rochester, will en- than those offered by ASCAP in devoted to the development of in- tertain servicemen passing formation required by OFF and tegral part of the nation's war through the nation's capital the spring. A host of problems also in rendering an advisory serv- effort. It informs, entertains and at the request of Donald Nel- grew out of the national defense ice to that government office, in delivers the news; fosters conserva- son. The last of the radios program and later the war effort. matters of research. tion, improves our health recruits was offered to the WPB head Highlighted among these were mat- On March 4, the Research De- and does a hundred and one other for any camp he wished, and ters involving priorities, selective with the jobs, all at no cost to the Govern- he chose the President's Re- service and rationing of tires and partment, in consultation ception Room in the Union Research people of OFF, prepared ment or the American people. gasoline. Station, which recently was The Code Committee has been a questionnaire on Radio War Ac- Station war effort has been mag- turned over to the visiting tivities which was sent to a care- nificent from the beginning. War servicemen. faced with many vexing problems fully selected sample of thirty sta- effort broadcast reports are re- having to do with the controversial tions. ceived voluntarily from stations public issues section of the Code, each month. From this material particularly with reference to the On May 9, 1941, just prior to "green" men and teach them the debate convention, the Re- the NAB Research Department cal- isolationist -interventionist the St. Louis fundamentals of radio. went on prior to Pearl Har- search Department sent a question- culates the number of program that units of local origination devoted The course outline which is be- bor. Subsequent to the declaration naire to all broadcasting stations, ing followed the United to the to the promotion of war tasks com- throughout of war the Code Committee prompt- requesting information as States was prepared by Dr. W. L. ly tackled the question of the han- number of radio engineers, their mon to,most stations. Not included are units in sponsored or sustain- Everitt, professor of electrical en- dling of war news. For the NAB status with respect to the Selective gineering in charge of communica- Legal Department, as for broad- Service Act and Reserve Corps, ing network programs. Since the industry's patriotism is not for tion, Ohio State University, Colum- casters individually, the past year and the availability of replace- bus; Carl E. Howe, associate pro- ments for vacancies for any reason. sale, these program units are never has been crowded with much that evaluated on a dollars and cents fessor of physics, Oberlin College, was not routine. By June 20, completed question- Oberlin; Richard H. Howe, assist- naires had been received from 507 basis. The consolidated report for Notable in the field of litigation all stations for March, 1942, fol- ant professor of physics, Denison were the decisions of the United of the 836 standard broadcast sta- University, and secretary- treasur- tions which were in operation May lows: States Supreme Court on May 26, er, The Ohio Section of the Amer- 1941, -monopoly 1. This represented a return of sustaining the anti Manpower ican Physical Society, Granville; provisions of the so- called anti - 61 %. No. of Broadcasts Carl Smith, Cleveland, chief en- ASCAP laws on the statute books On June 20, the Research De- ARMY gineer, radio stations WHK, of Florida and Nebraska. The partment completed a report on Live spots 36,680 WCLE and WHKC; Lynne C. power of FCC to issue sub- Defense 16 Minutes -et 2,680 the "The Effect of National 16 Minutes-live 120 Smeby, director of engineering, poenas in an investigation seeking Activities on Technical Personnel 10 Minutes 20 National Association of Broadcast- to legis- which 5 Minutes 20 information applicable the of the Broadcast Industry", NAVY ers. Two of the authors, Dr. Everitt set up in the Com- to National Head- lative standards was presented Live spots 87,870 and Mr. Smeby, are now on full munications Act was upheld on quarters, Selective Service System 16 Minutes -et 1,870 15 Minutes -live 460 time duty at the Signal Corps. Jan. 26, 1942, by the U. S. Court as of the critical shortage 10 evidence 10 Minutes There are 20,000 radio techni- of Appeals for the District of Col- of radio engineers existing in the 5 Minutes 120 80 Minutes-et 870 cian training students enrolled in at that time. The report umbia in the Stahlman case. The industry MARINE CORPS at least 764 classes set up in 45 court negatived the Commission's contained an analysis of the selec- Live spots 81,460 Puerto Rico by approved classification of the 15 Minutes scripts 1,060 states and authority to require witnesses whom tive service 15 Minutest 1,160 engineering schools. Broadcasters engineers employed by the it summons to bare their records, 3,085 COAST GUARD discontinued recruiting on Feb. 19 relevant or irrelevant, in the hope 507 stations reporting. The selec- Live spots 22,240 were 15 Minutes -et 110 upon notification that funds that something wil turn up, or to tive service classification at that exhausted. time was in accordance with the U. S. CIVIL SERVICE invade the privacy protected by the Live spots 26,800 Amendment. The court first Selective Service Act, 1940, 15 Minutes -live 40 Technical men from broadcast Fourth flatly stated that the Commission which applied to ages 21 through War Financing stations are sharing the teaching load that descended on the formal has no power to ban ownership of 35. U. S. TREASURY as The Newscast Problem Live spots 141,780 educators. radio stations by newspapers 15 Minutes -et 6,070 such. The concern of the U. S. Com- Morale On Feb. 20, 1942, the United mittee on War Information over the news broadcasts "You Can't Do Business with Hitler" States District Court for the handling of -WPB LEGAL Southern District of New York commanded the attention of the in- 15 Minutes --et 2,780 Russell P. Place, Counsel ruled against the networks in their dustry. The Broadcasters Victory Other Government Agencies The a list of sugges- suit against the Government. Council prepared Live Spot 48,870 decision was not on the merits of tions on the handling of news Minutes -live 120 800 the case powers of the FCC broadcasts which was submitted to Minutes -live OUTSTANDING among the prob- -the Minutes -et 960 lems dealt with by the NAB this -but on the question of the court's the Committee on War Informa- Minutes -live 2,810 1 Minutes -live 730 past year were the bills introduced jurisdiction. The court, however, NAB Code 1 8,060 tion. A meeting of the Minutes -live in Congress to amend the Com- stayed operation of the network was called to tackle the 1 Minutes-et 1,990 Committee 2 Minutes 10 munications Act of 1934 and the regulations, and on March 9, CBS problem. The Broadcasters Victory 3 Minutes-et 60 appealed to the U. S. 3 Minutes -live 690 two attempts by the International and NBC Council was represented at the 4 Minutes 90 Allied Printing Trades Council to Supreme Court. Argument of the Code Committee meeting and con- 6 Minutes 40 saddle broadcasters with a dis- cases began April 30. ferences were held with the Com- Coordination of recruiting an- criminatory time -sales tax. Also of The Supreme Court on April 6, mittee on War Information. As a nouncements for the Army, Navy, paramount importance to broad- 1942, affirmed the power of the result of the meeting which was Marine Corps, Coast Guard and casters were the successful fights United States Court of Appeals held Feb. 6, the NAB Research De- Civil Service through this office waged by the NAB to secure na- for the District of Columbia to stay partment was asked to conduct a continues by request of these de- tionwide daylight- saving time and orders of the FCC pending deter- survey on news and news -type pro- partments. to retain the average-earnings mination of appeals to that court grams. The Army Signal Corps and the basis for computing the Excess from Commission orders. The ques- Profits Tax. tion was raised on certification by On Feb. 14, 1942, a questionnaire Navy's Bureau of Navigation offi- a divided Court of Appeals after was sent to a ,pre -selected sample cially asked the NAB War Com- Still pending on the Congression- mittee to institute technician train- al front is Executive Resolution Scripps -Howard Radio, Inc., li- of 270 stationsf ing courses. Since investigation "E" for adherence to the Interna- censee of WCOP, had appealed A tabulation, of the survey has showed that the armed services, tional Copyright Convention; al- from the Commission's denial of been completed and a report of broadcasting and industry had al- though vigorously opposed by the its petition to vacate an order findings is being prepared for the ready absorbed all available radio- NAB and all others interested in granting, without hearing, Station NAB Code Committee and will be man-power, there was but one thing copyright, the State Department is WCOL a CP for change of fre- submitted at its Cleveland meeting. to do. That was to begin with persistently advocating adherence quency and increase of power.

Page 84 May 11, 1942 BROADCASTING Broadcast Advertising America's second largest market

the standout station for low cost coverage

Covers more families at lower cost per thou- sand than any other major Chicago station, as proved by the impartial NBC all- county survey. Telephone or write today for the facts and figures of this revealing survey. Don't overlook the responsive audience of this Basic Blue Network Station 50,000 WATTS ON A CLEAR CHANNEL - 890 k. c.

irsE- ro o° Vie (/s/NE/NE.SS WilliN

W E N R is represented nationally by these Blue Network Spot Sales Offices New York Chicago San Francisco

BROADCASTING Broadcast Advertising Hay 11. 19-12 85 THE NAB's FOUNDING FATHERS HAD THEIR TROUBLES, TOO

NINETEEN YEARS AGO these embattled broadcasters got together at ether ". However, the publishing concern folded within a few months the Drake Hotel in Chicago "to break the music monopoly of ASCAP". for lack of funds. Out of that meeting on April 23, 1923, the NAB was born. To compete In this picture, dug out of the files of Comdr. Eugene F. McDonald'Jr., with ASCAP the stations organized a publishing concern called Associ- president of Zenith Radio Corp. and first president of the NAB, are a ated Independent Music Publishers -the forerunner of BMI by 19 years. group of notables of the then budding industry, some of whom are still Announcements were broadcast by the stations, informing listeners of the active. They are (1 to r) : Raymond Walker; C. H. Anderson; Frank W. opportunities for aspiring composers. Elliott, WHO, Des Moines, later an NAB president; Comdr. McDonald, The telegrams on the desk are congratulatory wires from Chicago then owner of the old WJAZ, Chicago; Paul K1ugh, then manager of listeners and from station operators all over the country. The Chicago WJAZ ; William S. Hedges, then radio editor of the Chicago Daily News, Tribune reported that "the broadcasters left the meeting humming new operating WMAQ; Elliott Jenkins, WDAP, Chicago (now WGN) ; A. B. tunes and predicting that new music would soon be floating through the Cooper; John Shepard 3rd; Powel Crosley Jr., WLW, Cincinnati.

JAMES L. FREE and Clifford L. Sleininger, account executives with Na- AIRCRAFT It Happened tional Radio Advertising Inc., have re- ACTORS signed to form Free & Sleininger Inc., Curtiss -Wright Workers radio station representatives, with i TEN YEARS AGO THIS MONTH headquarters at 180 N. Michigan Ave., -Dramatize Aviation- Chicago. From the 1932 files Of BROADCASTING RECRUITING its talent from the T. F. JOYCE has been named adver- Joe Smiths and Mary Browns tising and sales promotion manager of whose APPARENTLY disgusted with the VOLUNTARY assignment of KPO, RCA Radiotran and E. T. Cunning- part in the fight for freedom apathetic attitude of the average mem- San Francisco from Hale Bros. Stores ham Inc., succeeding J. W. Mclnver. is that seemingly unimportant task ber of the ANPA toward his anti -radio Inc. and the Chronicle Publishing Co Mr. Joyce formerly was with the Edi- of punching holes in aluminum crusades, Elzey Roberts, publisher of to NBC, was requested at a hearing son Lamp Works. sheets at an aircraft plant, WHKC, the St. Louis Star and a leader in sev- before the Radio Commission May 26 Columbus, O., each week presents eral of the campaigns against radio The sale price was set at $600,000. WALTER J. DAMM, director of the dramatic series, Conquerors of within the ANPA, has declined reap- WTMJ, Milwaukee, addressed the an- the Clouds. pointment as chairman of the Associa- FULLTIME on the 970 kc. frequency, nual meeting Inland Daily tion's radio committee. His primary which otherwise is the clear channel of the Press Programs are re-enactments of Asan. in Chicago May 18 on the sub- deeds of American reason for refusing to serve further assigned to KJR, Seattle, was granted ject "What Newspapers Have to Gain planes on Allied was stated as being that his views dif- to WCFL, of the Chicago Federation From a Radio Tie -up." fronts during the past week as well fer from those of the average ANPA of Labor, in a May 27 decision of the as treatment of latest aviation de- member. Radio Commission. WCFL also was velopments in all plane factories given a power boost from 1500 to 5000 NATIONALIZATION of Canada's and anecdotes ALTHOUGH Cleveland newspapers watts. broadcasting system, with the Govern- about Allied flyers. have long had an agreement not to en- ment operating a series of basic high Actors in the series are non- profes- gage directly or indirectly in broadcast- DISCONTINUANCE of the NBC power and regional stations and pri- sional, being drawn from the ranks ing, the Cleveland Plain Dealer on synchronization experiments during vate operators permitted to conduct of employes at the local plant of May 4 purchased an interest in WHK, regular program hours, conducted since low power stations, has been recom- the Curtiss -Wright Corp. These Cleveland. Control remains with the March, 1931, was ordered May 27 by mended to the Canadian Parliament workers handle the entire show Howlett brothers. the Radio Commission, effective June by its radio committee following an with John Moses, WHKC produc- 15. Under the decision, WTIC, Hart- exchange of notes with the U. S. re- tion producing THE Elmira (N. Y.) Sun- Gazette, ford, and WBAL, Baltimore, which garding a new division of wavelengths. manager, the broad- Gannett newspaper formerly anti -ra- have been operating fulltime through casts. Curtiss- Wright and WHKC of- dio, has purchased WGBF, Glens their alternate - day synchronization REMOVAL of the Federal Radio Falls, N. Y., which has asked the De- with WEAF and WJZ, New York Commission's offices from the National ficials are agreed that the series partment of Commerce to change its keys of NBC, are ordered back to Press Bldg. to the Interior Depart- has been doing a commendable mo- call letters to WESG. time -sharing on their 1060 kc. clear ment building has been ordered in line rale job among the defense workers channel. with the Administration's economy and it also provides the men who APPROPRIATIONS of national ad- program. vertisers for all newspaper space far DR. ALFRED N. GOLDSMITH. are behind our fighting men with exceeded that for broadcasting during vice -president and general engineer of first hand information on the ac- 1931, according to W. E. Macfarlane, RCA, in an article in BROADCASTING, ALEXANDER L. SHERWOOD, for- complishments of the war machines of the Chicago Tribune, chairman of described the reactions of Mr. Average mer newspaperman and member of the that they have been producing night the committee in charge of the ANPA Listener when he suddenly finds that staff of KDKA, Pittsburgh, has been and day, seven days a week. Bureau of Advertising, who reported the powers of all stations have been appointed general manager of KQV, the figures as follows : newspapers, increased ten -fold by a benevolent ma- Pittsburgh. $205,000,000 ; magazines. $167,000,- gician. Static is considerably reduced, KLO, Ogden, Utah, on Sept. 1 will 000 ; broadcasting, $36,000,000 ; out- and distant stations come in more RUSS WINNIE, assistant station become a fulltime Mutual affiliate door, $30,000,000; car cards, $4,500,- clearly though there is no reduction in manager and chief announcer of when it discontinues its affiliation with 000. The radio figures do not include distant beat notes or interference, he WTMJ, Milwaukee, bas become the the BLUE. The station operates with spot broadcasting. states. father of a boy. 5,000 watts day fulltime on 1430 kc. Page 86 May 11, 1942 BROADCASTING Broadcast Advertising Erle Smith Measuring radio station superiority in a given market requires KMBC News Editor analysis of many interlocking factors ... programming, volume of business, network affiliation, service to listeners, program and station promotion, and so on. And of primary importance, of course, is the matter of audience. A comprehensive evaluation of Kansas City radio stations shows KMBC in first place by nine different standards of measure. One of the facts revealed is that KMBC leads in Kansas City audience more often than any other station. -Walt Lochináñ 2 KMBC Sportsca . 1 Much of the credit for this leadership must go to these nine KMBC personalities who have earned such tremendous Mid- western followings ... these and a score of other stars who, backed by a brilliant CBS schedule, have put KMBC squarely on top in popularity. Their rich and ready -to -buy audiences can be wrapped up and delivered to you whenever you say the word.

Nancy Goode This booklet, "Nine Ways the Winner" 3 Director, Happy Kitchen sums up the story of KMBC leadership in Kansas City rodio. If your copy hasn't yet reached you, osk for it at your nearest Free KMBC o. Peters office, or write OF KANSAS CITY KMBC direct. Free & Peters, Inc. CBS Basic Network

4 John Cameron Swayze KMBC News

Ellis Bob Riley Phil Evans June Martin John Farmer Caroline Women's Commentator 9 KMBC Marketcaster 5 Director, Farm Service 6 The Food Scout KMBC News BROADCASTING Broadcast Advertising May 11, 1942 Page 87 Archibald MacLeish (Continued from page 73) zer Prize. It was a long poem, the K9W lWq story of Cortez in Mexico, written after MacLeish had travelled in the monte in Mexico for some time in the early spring of 1929. "I am not sure what an authen- tic poet is," said Carl Sandburg, "but I know Archibald MacLeish is one." As a member of the editorial staff of Fortune from 1930 until a 50,000 few years ago, his articles on Latin American countries were WATT recognized as classics- straight- IN THE ARMY AGAIN, Bill Kost drops in to chat with his former forward, factual, beautifully writ- bosses on the NBC sales staff on what it is like to be back in service. RADIO MAP ten, And when the Japanese struck While George Frey, sales service manager (left), look on, Kost, West at Pearl Harbor, the brilliant Point graduate who served in the outfit that fired the first American shot Blanketing Japan issue of Fortune, edited by in World War I and is now on the staff of his alma mater, chins with MacLeish, was the meatiest single two other World War I veterans: I. E. (Chick) Showerman, general 11 Eastern sourcebook for facts and figures on sales manager, who was thrice wounded and twice decorated for bravery, our Oriental enemy. and Ken R. Dyke (right) director of promotion, who was also a member of the AEF, and is now with the OFF as advertising coordinator. Seaboard States And Were They Shocked! In 1939 President Roosevelt ap- haired poet when you meet him. opinion, it is the American people, 227,000 Sq. Miles pointed him Librarian of Congress. His eyes may be dreamy, but he and not their government, who Immediately a storm rose among can be tough -he can get mad and alone can win the fight. The gov- professional librarians -the plum cuss with a flow of language beauti- ernment of a dictatorship will tell Over 12,000,000 of the profession handed to a rank ful to follow. He is practical, and its people what to think and will outsider! But storms die down, and unlike most lawyers he is a good employ every means at its disposal people this one quickly disappeared. His witness at the never -ending hear- to prevent their thinking thoughts predecessor, the venerable Dr. ing in which Washington revels. it does not like. Herbert Putnam, sealed his bless- His staff respect him and like him, "But it is principally for that ing on Archibald MacLeish: but complain sometimes because he reason that free men hate dictator- 1520 "There is first the Scot in him - has not learned how to delegate ship. The government of a democ- shrewd, austere, exacting, but authority. racy, by virtue of its existence as WKBW K. C. humorous. There is the poet in him MacLeish has never gotten over a democratic government, has a -whose stuff is not made of mere the fact that he is a writer, even very different function in relation BASIC COLUMBIA dreams but of realities... Then the though his creative output has to the making of opinion. Its func- humanist, keenly sympathetic to dwindled since 1939. He mulls over tion is to see to it that the people NETWORK STATION all that calls for social sympathy. each line of copy turned out at have the facts before them-the The lawyer- trained to analysis OFF, and he will worry a comma facts on which opinions can be through determination of exact until its edges are frayed. formed. pledged to "The duty of government re- issues. The soldier- He Talks Shop ... duty under discipline. The athlete mains : To see to it that the people -pledged to fair play. And, finally, He is one of the few top Govern- have the necessary facts before there's the orator -capable of vivid ment officials whose speeches are them -the facts about the war it- and forceful speech." not ghost- written. He tried that self, about the enemy, his purposes, One of MacLeish's innovations once, and lost many hours of sleep the consequences of defeat; facts at the Library was a radio project before he finally decided to write about the enemy's methods and recognized for its effectiveness. He his own script anyway. His particularly the enemy's disguised believes that one of the Library's speeches are forthright and mov- and hidden methods in propaganda functions is to bring knowledge to ing, and his voice carries the lyri- and deceit and espionage; facts the people, and he knows the gi- cal intensity of his convictions. about the plans and purposes of gantic influence of radio in this The MacLeishes have three chil- the people's government in its field. dren, Kenneth, 25; Mary Hillard, prosecution of the war, in so far Today, as head of OFF, Mac - 19; Peter, 13. They live in George- as its plans and purposes can be Leish uses all his vision and town, Washington residential divulged -particularly the govern- imagination, all his drive and en- neighborhood. ment's plans which call for parti- thusiasm, for the huge new job Of his own job, Archibald Mac - cipation or for self- denial." thrust on him by the war. You set Leish says: aside your picture of the long- "In the battle for American SUIT of $50,000 for alleged piracy filed several months ago in Los Angeles Superior Court against Charles Cor- rell and Freeman Gosden, known on the radio as Amos 'n' Andy, has been dropped. Comedians were sued for as- serted plagiarism by Basil Travnikiff, Soutñetn ealiptn« . . Hollywood writers.

A big, We sell your product as concentrated you'd sell it yourself ... selling job person -to- person . . . sincerely recommending at surprisingly it cis one neighbor to another. And it gets re- low rates New $350,000 Transmitter Plant sults! BUFFALO BROADCASTING CORPORATION Affiliated in management with WJR, Detroit, WGAR, Cleveland. \ ri.,,,n! icrpre.se,.( u.r..: NATIONAL REPRESENTATIVE: PAUL H. RAYMER CO. ThnvT F Rt i: & PETERS, INC. WIBW O PEaKSA

Page 88 May 11, 1942 BROADCASTING Broadcast Advertising NEW SPONSORS Metcltas/2Gi[S[RÇ S Ptemat[OK CFOS Signs Men's Club a la , Maudie's Pix -Music Books -P &G Contests For Newscast Series Butt NBC Discs -Centennial Salute 'TRYING TO LICK the dropping of revenue due to wartime curtail- ments by creating new sponsors," WITH FULL expectations of Centennial Celebration CFOS, Owen Sound, Ont., has a record 75,000 total, Con - SALUTING the French Bauer Co., signed up a young men's service tinental Baking Co. has al- Cincinnati milk concern, on its club, Owen Sound Kinsmen, as FIRST ready received 63,000 re- centennial anniversary, WCKY sponsors of an evening newscast, quests for a postcard size picture presented a half -hour program to six -times weekly for six months. of the cast of Maudie's Diary, mark the occasion. Featuring music 'Ralph $nelgrove, CFOS man- weekly CBS program promoting by Bobby B. Baker and his WCKY ager, said that members of the club for Regional Wonder Bread. The offer was made orchestra and songs by Sylvia were convinced sponsoring the on April 16 that the broadcast of the Rhodes and Pat Burke, the pro- feature would bring home forcibly show by Mary Martin, who takes gram was broadcast from the roof the part of "Maudie." The first the work done by the club "which of the Hotel Gibson. A script for would undoubtedly increase their week alone brought in 50,000 an- the occasion was authored by Jer- swers to the one -time 30- second an- prestige in the city." The program ry Belcher with Rex Davis acting also promotes club such as nouncement. Agency is Ted Bates as m.c. A second French Bauer events Inc., New York. bingos, music recitals and the * * * centennial broadcast will take place May 12 over WCKY. John Bunker club's "milk For Britain" fund. All for Opera is \104* Agency, Cincinnati, handling MUSIC and radio editors in the both programs. BROCHURES area covered by WOR, New York, * e e have received a press book promot- WTAG Plaques 5000 Watts ing the First American Opera BLUD: Map showing coincidence of Festival launched last week by WTAG, Worcester, Mass., is pro- ocation of BLUE stations and of by Day WOR on MBS. The book con- moting itself with bronze plaques war production areas in which, says tains a sheaf of news stories, short containing the station's slogan, he accompanying memo, 86,000,000 1000 Watts features, biographies of composers "When you buy time, buy an audi- people live. synopses of the operas, mats and ence." Suitable for display on walls ARIZONA NETWORK - Broadside Directionally photos, and is bound with an old placques are being sent to agencies giving area and power of KOS, Tuc- American theatrical print cover. and timebuyers throughout the son, KSUN, Bisbee -Lowell, and Intensified WOR listeners may obtain a four - country. KTUC, Tucson. page illustrated program booklet by Night with notes on the operas and articles, for a three -cent stamp to cover mailing costs. X50 * * * P & G Contests VI V ( IC*C. SIX WEEKLY CONTESTS, awarding a total of $51,000 in war bonds to the winners, will be pro- BASIC MUTUAL moted May 23 to June 28 by NETWORK Procter & Gamble Co., Cincinnati, STATION on three of its radio shows for P &G White Naphtha soap and Ivory Flakes. Programs include Right to Happiness and Pepper Young's Family on NBC, and Vic & Sade, heard via transcription on three Southern stations. Agency in charge is Compton Adv., New York. * * * Discs to Heroes' Families TO FAMILIES of three American war heroes cited for bravery by President Roosevelt in his Fire- side Chat, April 28, NBC has sent recordings of portions of the ad- dress mentioning their kin. In tele- ROCHESTER grams advising relatives of the gift, Frank E. Mullen, NBC vice - president and general manager, said that the recordings were being STATION sent in order that the President's remarks "may always live with LOCAL you ". With Both * * * and NATIONAL Lobby Display WCAE, Pittsburgh, has arranged Sponsors a tieup with a local Warner Bros. Program theatre for a lobby display promot- feason There must be a ting its new afternoon show, The .. Tune Factory. In conjunction with for such Preference the display WCAE offers 25 pairs Yourself i BASIC CBS of theatre tickets for best letters Investigate answering the question "Why I like the Tune Factory "? Theatre re- ceives plugs on programs. * * * Victory in the Homes New $350,000 Transmitter Plant OFFER of defense stamps for the two best letters written each BUFFALO day by housewives on what they are doing in their homes to pro- BROADCASTING CORPORATION mote victory is made by Marian ROCHESTER, N. Y." :National Re preset, to ta,: Sexton, women's commentator of 172 F.F. R PETERS, INC WTAD, Quincy, Ill. l'ationoepresentatives: J. P. McKinney & Song

BROADCASTING Broadcast Advertising May 11, 1942 Page 84 LaGUARDIA ERRORS Night Baseball Future RECITED BY IVCCO To Rest on Army Test MAYOR LAGUARDIA was in er- ror on two counts in his fight FUTURE of night baseball broad- before the FCC April 29 for full- casts in Philadelphia will depend time operation of WNYC, New on a test to be made by Army offi- York municipal station, it was cials May 22 when the first arc - charged by Earl H. Gammons, light game of the season will be manager of WCCO, Minneapolis, played by the Phils and the Bos- dominant station on the 830 kc. ton Braves. Both the Athletics and clear channel on which WNYC Phils games are keyed by WIBG, seeks operation after 11 p.m. New Glenside, Pa., for a regional 11 sta- York time [BROADCASTING, May 4]. tion network in the area, sponsored by General Mills and Atlantic Re- Mr. Gammons attacked the fining Co. Mayor's statement that "there are too many stations of CBS (WCCO "If the reflection of the Shibe owner) in the Minnesota area Park lights can be seen down the to be wholesome" by pointing out bay [Delaware River bay]," said that CBS has two stations in the Lt. Col. James P. Wharton, "it will State-WCCO and KDAL, Duluth, mean that no other night games which has limited local coverage. will be permitted in Philadelphia SLICING VICTORY CAKE presented to him as a parting shot, Phil during the war. However, if the Second Error Becker, chief announcer at WTIC, Hartford, is distributing portions of lights cannot be seen in the coastal "The Mayor," Mr. Gammons cake baked by Nan Clarke, women's program conductor. At the parting dim -out region, the night games said, "made his second error in pro- were (1 to r) : Ben Hawthorne, Bob Tyrol, Carl Noyes, Mr. Becker, Fred will be permitted as scheduled." claiming that his is a public owned Edwards, Miss Clarke, Thomas C. McCray, program manager, and The test was decided upon after station operated only for public Wesley Griswold. Party was given before his induction. dim -out regulations were adopted service compared with WCCO be- in New York, which may prevent ing a private enterprise. The fulltime frequency it gave away Borden on any night games there. mayor," Mr. Gammons contended, to WMCA in New York, I am sure Serial WOR "knows that both WNYC and New Yorkers will wonder why their RETURNING to MBS on a local WCCO are licensed equally in the Mayor doesn't apply to the FCC for sponsorship basis, Bulldog Drum- Falvey Stricken public interest, convenience and assignment of one of the many ex- mond starts on WOR, New York, necessity, and must operate wholly isting fulltime wavelengths now al- May 25, sponsored by the Pioneer J. D. (Jack) FALVEY, owner and on that basis." lotted to privately operated sta- Ice Cream Division of the Borden manager of KBIZ, Ottumwa, Ia., Reiterating the statement of tions in this area." Co., New York (Horton's Ice was stricken with a heart attack Duke M. Patrick, CBS counsel who Cream), and will be heard Monday, during a recent broadcast and is testified at the hearing in behalf expected to be inactive for the next of New Wine Series 8 :30-9 p.m. The show went off WCCO, that the Mayor should MBS March 22 with the completion eight months, according to his doc- "seek use of a New York station ROBINSON-LLOYD Ltd., New York, of a series sponsored by Howard tors. After three weeks in the hos- frequency and keep the issue there" on May 4 started a 52 -week campaign Clothes, Brooklyn (men's clothes) pital, he has been removed to his Mr. Gammons said that "when it for its Dry Imperator New York State on 8 MBS outlets. Program is con- home awaiting doctor's order for a is considered Champagne, using a quarter -hour that WNYC has at thrice -weekly of the Dance Parade trolled and sold on a cooperating prolonged rest period. In his ab- no time been licensed to operate noon program on WHEN, New York. basis by Redfield-Johnstone, New sence from KBIZ, Em Owen, com- after sundown on the WCCO fre- Agency in charge is Walter W. Wiley York. Young & Rubicam, New mercial manager, will act as gen- quency and that it once had the Adv., New York. York, is agency for Horton's. eral manager.

9#t SI. .ßeaé 4104e MUSIC Alwie NEWS JWe4e SPORTS

Than Any Other Network Station ST. LOUIS

K w K_ MUTUAL

Page 90 May 11, 1942 BROADCASTING Broadcast Advertising WTA M May 11, 1942 Page 91 BROADCASTING Broadcast Advertising difficult to take action. The solu- Covington, Va., Local Competence of FCC tion would seem to be for Congress SUMMER TRAINING Purchased for $15,000 (Continued from page 44) to outline a policy for the regula- IN RADIO PLANNED tion of network broadcasting. It COOPERATING with Northwest- SALE of WJMA, Covington, Va., blame. To a great extent, however, has never done this. Section 303(i) ern U, Evanston, Ill., NBC -Chi- to M. Key, electrical con- Earl an the responsibility must fall else- means, according to the Commis- cago will provide instructors and tractor and appliance dealer, for where. Certain of the matters use of its studios for the univers- $15,000 was approved last Tues- sion, extremely broad jurisdiction, which must be investigated in or- and, according to the networks, ex- ity's Summer Radio Institute, an day by the FCC. Selling are John intensive eight -week course to Arrington, general manager of the der to arrive at a conclusion which tremely narrow jurisdiction. considers all relevant factors and train radio personnel to replace station, and his wife, Marcia. It is up to Congress to decide those called for military and i WJMA operates on 1340 kc. with facts are outside the Commission's whether network broadcasting civilian war duty. 250 watts and is less than a year jurisdiction. The Commission must needs or not. If it Employes of stations or net- old, been granted by the any regulation having try to arrive at conclusions on the does, then the Commission must works and selected students from FCC on April 22, 1941. The sta- basis of. evidence which it is en- high schools and colleges will be I tion was constructed in record - be given the necessary jurisdiction, titled by law to determine. It can jurisdiction which is clear enough eligible for enrollment which closes breaking time going on a month June 1, according to Albert Crews, later. legally go no further. It can go so that the Commission knows what further only off the record. It may director of the institute. Classes The Arringtons were formerly it can regulate and what it cannot start June 22 and include radio operators of WCHV, Charlottes- have done this. Whether or not it regulate, and jurisdiction which is writing, acting, announcing, pro- ville, Va. Mr. Arrington at one has done so is not known. If it has, broad enough so that it can make a duction, direction, administration, time was general manager of then the Commission has exceeded proper examination before it regu- and public service program plan- WGOV, Valdosta, Ga., and from the authority given to it by Con- lates. ning and production. Lectures will 1935 to 1939 was with WIOD, gress and must be condemned. If it be held on the Northwestern Miami. has not, then it has acted without campus, and studio work will be in proper examination and must be NBC- Chicago studios. TO COMPENSATE for the shortage Instructors wil be: Public serv- TO SPUR delinquent tas payments to condemned. of accredited nutrition teachers, the a ice programs, Judith Waller, pub- the State, the Colorado Dept. of Rev- The Commission is thus placed in American Red Cross is conducting Is enue is sponsoring a series of an- weekly series of nutrition programs on lic service program director of nouncements on KOA, Denver. a position from which it is most MBS, originating from WGN, Chicago. NBC -Chicago, and Parker Wheat- ley, radio director of the univers- ity; radio production, Wynn Wright, production director of N B C; announcing, Charles C. Urquhart, assistant production manager ; acting, Martin Magner of the production staff of NBC; writing, Albert Crews, director of good reasons why the university Radio Play Shop. Class work will be supplemented with special lectures by other 12 you should use WQXR .. . prominent men and women in radio. NYU Workshop It 2. 3. 4. SUMMER RADIO WORKSHOP 1. of New York U will offer six weeks MARTINSON'S VENIDA STROMBERG - G & D WINES of intensive training in broadcast- ing techniques for its ninth sea- COFFEE TISSUES CARLSON RADIOS AND VERMOUTH son, starting July 6. In addition to regular courses in radio writing and producing, the workshop's pro- 292 290 141 137 gram will include a series of lec- tures on radio in wartime. Mem- weeks on weeks on weeks on weeks on bers of the teaching staff include: WQXR WQXR Earle Lewis McGill, CBS casting WQXR WQXR director ; Luella Hoskins, instructor in radio at NYU and former mem- ber of Radio Council of Chi- 6. 7. 8. the the 5' WILLIAMS cago Public Schools; Rudolph R. FELS NAPTHA GENERAL A. Schramm, formerly assistant SHAVING BOTANY director of the radio division of the PREPARATIONS WORSTED MILLS SOAP FOODS CORP U. S. Office of Education; A. Mur- ray Dyer, CBS staff script writer; Charles Jackson, freelance script 88 writer and former member of the 112 112 105 radio staff of the OFF. weeks on weeks on weeks on weeks on WQXR WQXR WQXR WQXR Receivers in Canada WHEN PRESENT supplies of pre- 12. fabricated in receivers 10. 11. parts radio JERGENS- are used up by radio manufacturers SCHRAFFT'S GULDEN'S WOODBURY WELCH'S in Canada, the production of house- JUICE hold radios will cease for the dura- RESTAURANTS MUSTARD BEAUTY AIDS GRAPE tion, Alan H. Williamson, Control- ler of Supplies in the Department of Munitions & Supply, announced 74 66 62 41 in Ottawa last week. He anticipates weeks on weeks on that present supplies will be used weeks on weeks on up before the end of 1942. WQXR WQXR WQXR WQXR Red Cross -MBS Voices 0,000 WATls N1G1.11 AND WW1 C\lAa CMAtaNI\ AMERICAN RED CROSS, as official Other Clients liaison agent between troops and their Now Using WQXR: families, will cooperate in a project initiated by MBS a month ago to PEPSI - COLA bring recordings of the voices of Amer- RUPPERT BEER ican soldiers in Australia to the men's families at home. Mutual broadcasts VICTOR RECORDS messages from servicemen in Australia KRE - MEL DESSERT five -times weekly, and many affiliates DUNHILL CIGARETTES carrying the program have been send- ing recordings of "local boys'" voices BEECHNUT CHEWING GUM to the men's relatives. The actual pres- entation of the gifts will now be made by the Red Cross.

Page 92 May 11, 1942 BROADCASTING Broadcast Advertising We meet for the twentieth time . . . a great industry in annual convention. When last we met there were many issues. ASCAP, Newspaper Ownership, Musicians, Monopoly . . . each occupied an important place on the agenda. The year gone by has erased some of these issues. introduced others. It is hard to forget them. Today it is our duty, in the midst of our lesser problems. to remember the one big issue. 'Nothing that we say or do mint impede it. That issue is VICTORY.

BROA DA AS i The WeeklyNewsmagazine of Radio

e . . Colgate Names Esty KTTS GOES ON AIR REV. FULLER'S PRAISE COLGATE - PALMOLIVE - PEET IN SPRINGFIELD, MO. AGE Y Co., Jersey City, has named Wm. Cleric Lauds MBS, Sharply Esty & Co., New York, as agency KTTS, third station in Springfield, prorOmea for Super Suds, currently pro- Hits Other Nets Mo., was scheduled to begin opera- moted on the NBC five times tion last week with G. Pearson weekly serial Bess Johnson. No RADIO WAS BOTH praised and Ward, minority stockholder and FOREMAN & CLARK, Los Angeles (chain attacked by Rev. Charles E. Fuller, local business man, as general man- clothiers), to Botsford, Constantine & new plans announced as yet. The Los Angeles radio preacher, two Gardner. Los Angeles. Radio will be con- shift of Super Suds from Sherman at ager. KTTS was granted last with other media. revival meetings held May 3 at the tinued, along & Marquette, Chicago, was an- Sept. 9 to Independent Broadcast- Philadelphia Convention Hall by Co. 250 on 1400 kc. BELMONT LABS., Detroit, to Smith & nounced by Robert E. Lusk, CPP ing for watts Sweeney, New York, to introduce in the vice- president, who stated that the Christ for Philadelphia Com- [BROADCASTING, Sept. 15, 1941]. Metropolitan New York market Belo brand mittee. "Of the three national net- President and 50% stockholder is food products. S & M would continue to handle evangelist the Colgate products, including Col- works," said the radio J. IL G. Cooper, local plumbing JACQUES FERBER, Philadelphia (furs). gate Tooth Powder, Halo shampoo, to the crowd of 12,000 attending and heating equipment wholesaler. to J. M. Korn Adv. Agency, Philadelphia. the two meetings, "there is only Other principals are Irving H. Colgate shaving cream, Cashmere one that will accept any religious CORN FIX Co.. Newark (corn remover), Bouquet soap and toilet prepara- Schwab, attorney, vice -president to J. M. Korn Inc., Philadelphia. A news- tions. program. Thank God for Mutual." and 18% stockholder, and seven paper and radio schedule is being pre- Rev. Fuller conducts, it was minor stockholders. pared. SIX FINALISTS of the National stated, the Old -Fashioned Revival Mr. Ward, who in the pioneer KREMOLA Co., Chicago, to M. A. Ring Extempore-Discussion Contest, spon- Hour over 406 stations in the Mid- days of radio was manager of the Co., Chicago. sored by the Office of the Coordinator west and West, and charged that a old WIAI from 1922 to 1926 and McMILLEN FEED MILLS, Fort Wayne. of Inter -American Affairs (Rockefel- coast -to-coast national network was owner -operator of KFUV in 1926- to Sherman K. Ellis & Co., Chicago, for ler Committee), will speak on the refused him by both NBC and the Dogburger dog food. May 14th America's Town Meeting 27, announced that J. L. Guyant, Blue Network. "There are thou- formerly of a local piano company, of the Air on 129 stations of the sands who would never think of RETURNING to its former schedule. BLUE. Subject will be "How Can of a church, has been named commercial man- People's Platform, CBS program, will the Americas Best Safeguard Their darkening the door ager. Other staff selections include be heard Saturday, 7-7:30 p.m. start- Future ?" and will be divided into six but will sit at home and listen by Elda Oswald, previously of KWOS, ing May 16. Program is currently related subjects concerning South the hour to religious programs," Jefferson City, Mo., program and heard Thursday, 8:30 -8:55 p.m. America. he said. promotional director; Frank Bark- er, new to radio, technician; Carl Warren, formerly of KDKA, Ada, Okla., technician; William Curry, new to radio, technician. KTTS is housed in the Chamber of Commerce Bldg. where complete RCA equipment has been installed. Tower is a 150 -foot Blaw -Knox atop the building. INS news serv- ice and World transcription library are being used.

Back From Sweden STORIES of sagging Nazi morale are just "storybook tales ", accord- ing to Mrs. Josephine Anderson (Jo Denman), NBC correspondent in Stockholm, who returned to this country recently with her two -year- old daughter. Belief of diplomats in open aetroit Sweden, one of the few remaining neutral countries and an excellent "listening post", is that only a de- cisive military setback can crack Nazi morale, she said. "Sweden is taking every means to remain neu- and Drug Markets tral," she reported, "and will fight Food any invader, whether Axis or Al- lied." Mrs. Anderson believes the sympathies of its people are with 4 4 the United Nations. Mrs. Anderson and 4 and her daughter will visit rela- caster tives in Santa Barbara, Cal. Her husband, David Anderson, remains in Stockholm as NBC correspond- ent. at a lower cost 4 Dickson Interned JOHN PAUL DICKSON, former Mutual correspondent in Berlin, station! who was unable to leave Germany . any other after war was declared, is interned I: than there by the Nazis, according to reports from the International Red Cross committee in Geneva, which stated Dickson is now in Bad Nauheim with the diplomatic corps.

Shell Cancels in East SHELL OIL Co., New York, last week announced it is cancelling its spring schedule of spot announce- ments on stations in the eastern KING -TRENDLE BROADCASTING CORP. states, probably because of Govern- ment gas rationing plans. The one - Represented by minute transcriptions will continue PAUL H. RAYMER COMPANY in other parts of the country for the present. The total list of sta- tions used was not revealed by J. Walter Thompson Co., New York. Page 94 May 11, 1942 BROADCASTING Broadcast Advertising gotoofriiar# AKKGW and KEX are meeting the challenge of the times alertly and aggressively. During the spring and summer the stations are conducting an intensive promotion and publicity campaign using virtually all available advertising media and making contact with the public in hundreds of different ways.

New public service programs have been launched in keep- ing with present conditions. For instance, KGW is now on a 24 -hour schedule, serving shipyard workers and others on the "swing" shift. New personalities have been added, such as James Abbe, nationally -known writer and commentator on foreign affairs; Jim Nolan, heard each Sunday night on the entire western portion of the BLUE network; the Smith Sisters, vocal trio; and the service- men's "Sweetheart ", Patsy Bauman. All this adds up to one thing -KGW and KEX deliver greater value to the advertiser than ever before. We suggest that you get in touch soon with our national representatives.

PATSY BAUMAN of the KGW-KEX staff, just selected official "Sweetheart of the Portland Service Men"

"THE KEY TO THE GREAT WEST° °THE VOICE OF THE OREGON COUNTRY' 5,000 WATTS-620 KILOCYCLES 5,000 WATTS -1190 KILOCYCLES NBC RED NETWORK BLUE NETWORK Represented Nationally by Represented Nationally by EDWARD PETRY & CO., Inc. The PAUL H. RAYMER CO. BROADCASTING Broadcast Advertising May 11, 1942 Page 95 a organization Knol- M. H. KELSO Co., Los Angeles Coast Agency Splits separate -the agency, has been organized with of- lin Adv. Agency and the Gerth- fices at 3445 W. Eighth St. Telephone GERTH -KNOLLIN Adv. Agency, Pacific Adv. Agency. Both firms is Federal 3557. Charles E. Jones, San Francisco and Los Angeles, will continue at the same addresses formerly in the advertising depart- has been split into two separate -68 Post Street, San Francisco, ment of midwestern newspapers, is . agencies, according to an announce- and 1709 W. Eighth St., Los An- manager. Virginia Marie Cooke is ment in San Francisco by the for- geles. Los Angeles appointments CHARLES W. RICE Jr., formerly radio director. She was formerly with associate account executive with J. M. Walter K. Neill Inc., Los Angeles mer partners, Edwin P. Gerth and are Herbert O. Nelson and Charles New York, has been appoint- Bowes, Mathes, agency, recently disbanded. New firm James C. Knollin. Each will operate respectively. ed advertising manager of American has been appointed to service the ac- Viscose Corp., New York. While with count of Nesbitt Fruit Products, Los Mathes, he handled trade and con- Angeles (beverages), with an exten- sumer advertising for American Vis- sive summer radio campaign planned. cose. Mr. Rice was previously with BBDO, New York, and prior to that WALTER K. NEILL Inc., Los An- was with General Electric Co. geles agency, has been discontinued for the duration. Mr. Neill is now en FULTON LEWIS JOHN CLAYTON, space and time - gaged in war work in Washington. Jr. buyer of Weiss & Geller, Chicago, is on leave for military service in the Army Air Force intelligence division, Morgan Agency Leaves Miami. Stanley Black, production HAS A LARGER NUMBER OF manager, and Mrs. Clayton, new to Blue Program of WPB the agency, have taken over his duties. WITHDRAWAL of Raymond R. JAMES A. McFADDEN, New York Morgan Co., Hollywood agency, vice -president of McKee & Albright, from production of the weekly half - SPONSORS THAN ANY was in Hollywood during early May to hour War Production Board radio consult with Dick Mack, West Coast program, Three Thirds of a Na- manager, on summer plans for the tion, on BLUE stations was an- Rudy Vallee Show, sponsored by Na- nounced May 2 by Raymond Mor- OTHER RADIO PERSONALITY tional Dairy Products Corp. on the gan, head of the firm. A disagree- BLUE. ment regarding matters of policy GEORGE STELLMAN, formerly con- in connection with the show was tinuity editor of WBBM, Chicago, has responsible fer the decision, he joined Blackett- Sample-Hummert, Chi- stated. Raymond R. Morgan Co. cago, as continuity assistant to Max has been in charge of WPB radio Wylie, radio director. Ward Caille, it script writer of WBBM, succeeds him on the West Coast, and whether as continuity editor. will continue to handle production of transcriptions and other pro- MORSE INTERNATIONAL, New grams was not revealed. York, has moved in to additional office Designed to acquaint the public lor.e% space adjoining its quarters at 122 with the war potential of their East 42d St. daily sacrifices, the dramatic series ac l'/tTOí Y LEt y/Sr WARREN R. LIGHTFOOT, New was inaugurated April 22. William 6,¡, o,b an o f York advertising firm, has moved from N. Robson, WPB radio consultant, 30 Rockefeller Plaza to larger offices and formerly New York radio di- /' at 1 East 54th St.; phone, Plaza rector of Lennen & Mitchell, pro- 3 -1042. duced the two initial broadcasts. KABC Wolff & Marx Department Store WBRK Rogers Jewelry Company S. S. PRESTON, vice -president of John Nelson, radio director and of Raymond R. Morgan KALE Pendleton Woolen Mills WCAE P. Lorillard Company John Falkner Amdt Agency, Phila- producer delphia, has returned from a trip to Co., was to have produced balance KALE Men's Hand Laundry WCOS Concrete Construction & Supply the Pacific Coast and to the South in Company. of the series, with discord mean- KITM City Water Z. Light Plant connection with the advertising cam- while reported in the production KDON lighthouse Furniture Company' WCOU Rogers Jewelry Company paign to be launched shortly for the setup. Sam Pierce, formerly Holly- WDSM Hotels Assn. KIEUB Italian Swiss Colony Wine' Snyder Drug Store' American wood manager -producer of Len - KFBI Derby Oil Company' WENY Remington Rand Company WILLIAM H. RANKIN Co., New nen & Mitchell, is now producing. KEEL American National Bank WFBR Studebaker Motor Company York, has moved to 101 West 55th Dorothea J. Lewis of the WPB KIERC Langendorf Bakeries WGH Globe Brewing Company St., from 9 Rockefeller Plaza. Tel. radio section is script writer. Leith number is Circle 7 -4914. KFRC Italian Swiss Colony Wine' WGR William Simon Brewing Co. Stevens is musical director, with WGRC Kentucky Home cast supplied through the Holly- KGB Italian Swiss Colony Wine* Mutual Life JOHN J. HAGAN, formerly director . Insurance Company wood Victory Committee. KHJ Italian Swiss Colony Wine* of media of Brown & Thomas Adv. WHKC Congress Cigar Corp., New York, has joined Lloyd, KHJ Langendorf Bakeries Company WHN P. Lorillard Company Chester & Dillingham, New York, in KI -IJ Associated Dental Company a similar capacity. At one time in the Wartime Ads Urged WJEJ Caskey Baking Company KLO Italian Swiss Colony Wine' newspaper business in California, Mr. WJHP The. Texas RESOLUTION urging advertisers KMO Langendorf Bakeries Company Hagan was previously with White, WJZM Dunlop'.Milling Co`tnpany to continue their normal advertis- KOCY Oklahoma City Federal Savings Lowell & Owen, New York. ing schedules during wartime was WLAP Grava -Cox Men's. Wear Co.' & Loan Association HENRY BELLEVILLE, formerly a presented May 1 to the New York KOL William C. McKay Ford Dealer WLVA J. R. Milner & Company rewrite man with the defunct Phila- Federation of Women's Clubs by KOVO Italian Swiss Colony Wine* WMBH New Bedford Acctiptance Corp. delphia Evening Public Ledger, has Mrs. Joseph E. Goodbar, chairman KOY Italian Swiss Colony Wine* WMOB Julius Goldstein & Son, Inc. joined the publicity department of N. of the club's radio committee. Stat- KSAL Franklin Life Insurance Co. WMPS Tennessee Brewing Company W. Ayer & Son, Philadelphia. ing that any material interruption of normal advertising will have a KXRO Langendorf Bakeries* WNOE Chattanooga Medicine Co, WALKER SAUSSY-ADV., New Or- KYOS Valley Oil Company' "detrimental effect on the morale of WOL Mazer Furniture Company leans, has announced opening of new ", resolution pointed WAAB Victor Coffee Company Telephone the home the WSAY First Federal Savings & Loan offices at 318 Carondelet St. out that "women determine the se- WABY Beverwyck 'Brewery, Inc.' Association* remains Magnolia 3218. lection of purchases which include WAIL Chattanooga Medicine Co. WSLS Shenandoah Life Insurance Co. WEISS & GELLER, New York, has more than 80% of the merchandise WEIR Chattanooga Medicine Co. WTJS Pepsi Cola Bottling Company moved from 538 Fifth Ave. to 400 customarily advertised" as well as WBML Macon Gas Company WISP The Texas Company Madison Ave ; telephone, Plaza 3 -4070. the fact that business activities PRESIDENT'S NEWS CONFERENCE should "be preserved for the good LEO NEJELSKI, New York and Chi- CKLW Wrigley's Markets' WHIG First National Bank of defense activities, and positions of Canton' cago advertising executive, debuted as held ready for our war workers KMO Mierow's Jewelry Company' WMOB M. Forcheimer Flower Co., Inc! last week when a radio playwright when war is ended." WDSM Lightbody's Women's Dress WMPS Tennessee Brewing Company the BLUE Theatre Players presented Shop' his Going Home. ' New sponsors. Within last 9 weeks. (28 -count 'em.) E. N. AXTELL, assistant for the past Cone to Chicago Keyes, of year to Freeman president M. vice- presi- Russel M. Seeds Co.. Chicago, has been FAIRFAX CONE, recalled to active duty in the Army dent and copy chief of the entire as an instructor of military science Lord & Thomas organization, in the Chicago high schools. moved May 6 from New York to TALENT CHARGE -ONE TIME QUARTER -HOUR RATE PER WEEK the Chicago office, and has added CLAUDINE FRENCH, formerly pro- to his duties some activities of R. CONTACT WM. B. DOLPH WOL ducer and woman's editor of the Texas R. Faryon, formerly vice -president, State Network, and more recently vice - who resigned [BROADCASTING, president in charge of radio for Grant become man- HEURICH BLDG. WASHINGTON, D. C. Adv., Dallas. has joined the radio de- April 13] to general partment of IlilIman- Shnue- Breyer, ager and vice -president of Quaker Los Angeles. Oats Co., Canada.

Page 96 May 11, 1942 BROADCASTING Broadcast Advertising WORLD'S LARGEST MANUFACTURERS OF

$OUN RECORDING EQUIPMENT and ISCS

PRESTO RECORDING CORPORATION

242 West 55th Street New York, N. Y., U. S. A.

...Z.-Sx=.. -.i,;.

BROADCASTING Broadcast Advertising May 11, 1942 Page 97 Benefit Dinner UNDER sponsorship of the Radio, Film, Theatre and Arts Division of Russian War Relief, a dinner M wettAel will be held May 18 at the Waldorf - Astoria Hotel, New York, to an- nounce plans for increased partici- patión by the entertainment and allied industries in the work of the LADIES relief organization to raise $6,000,- 000 during 1942. Co- chairman of the Radio Division is Thomas F. Harrington, vice- president and ra- dio director of Young & Rubicam, New York, while included on the list of vice -chairmen are such ra- dio executives and talent as James Rowland Angell, NBC; Norman Corwin, CBS; Andre Kostelanetz, orchestra conductor; Oscar Levant, composer-pianist; Harold L. Mc- Clinton, N. W. Ayer & Son, and Theodore C. Streibert, general manager of WOR, New York. Radio Committee Named For Navy Relief Drive VIRGINIA LAWSON SKINNER FORMATION of a committee rep- VALUE Of MANUFACTURED PRODUCTS resenting the radio systems to aid FORMER associate director of the in the nationwide campaign of the consumer division of the Woman's Source: Census of Manufactures, 1939 National Citizens Committee to Home Companion, Virginia Law- raise $5,000,000 for the Navy Re- son Skinner, is now a member lief Society was announced last of the staff of WTRY, Troy, N. Y., week by Clarence Dillon, national conducting a daily food program AVERAGE OF V /NE chairman. Similar committees for for the Schaffer Stores Inc., of Schenectady. 07HER SOU7NfiPN S7A1ES outdoor advertising and transpor- tation groups were also established. One of her pleasant recollections S'36, 478, 000 The radio system committee com- is that of knowing General Doug- prises: Alfred J. McCosker, MBS las MacArthur while her army and WOR; Clair R. McCullough, family was stationed in the Philip- WGAL and Mason -Dixon Group; pines in 1930. She frequently saw Neville Miller, NAB; William S. MacArthur playing tennis with Paley, CBS; John Shepard 3d, some of his junior officers. Com- Yankee Network; Niles Trammel, pletely unruffled by the exertion as NORTH CAROL/NA NBC; Mark J. Woods, BLUE. they sweated and puffed, Mac- Arthur could always blast the ball X1,4420, all over the court with a skill that 60400° Canada Charity Appeals even a Don Budge or Fred Perry would admire. Subject to Registration Using the nom de radio "Jean APPEALS for subscriptions and Lawrence," Mrs. Skinner is devot- donations of all kinds, except for ing her radio program to food as a recognized war charities, must in weapon in the war. In addition to future first be approved by the the daily broadcast, she has a well - Canadian Broadcasting Corp., ac- filled engagement book of appear- cording to à new ruling which goes ances as speaker before women's into effect May 15. A circular to clubs and other groups. this effect has been sent out from Toronto by J. R. Radford, CBC supervisor of station relations. 21 From Staff of WGN The new regulation will be known as 7(L), and reads: Now in Armed Services 7. No one shall broadcast (L) Any Ap- WGN, Chicago, reports 21 men now peal for donations or subscriptions in money or in kind without having first ob- in the armed forces. They are: tained the consent In writing of the Gen- Army : Lt. Spencer Allen, an- eral Manager except an appeal on be- nouncer, Ft. Monmouth, N. J.; Wil- half of a war charity fund registered liam Six and Woodrow R. Crane, en- under the War Charities Act, 1939 or a Mint appeal on behalf of two or more gineers, 6th Corps Area quartermaster charities made with the approval of the depot, Chicago ; Frazier Leslie, engi- municipality or other local authority in neer, Signal Corps ; Lt. William Dens - which the appeal is made." low, Ft. Meade, Md. ; Lt. Noel B. Ger- son, aide -de -camp to Brig. Gen. Gun- ther, Civic Opera Bldg., Chicago; CIAA's Coast Offices Corp. Robert Hibbard ; newsroom, 6th Corps Area, Chicago ; Pvts. John D. JACK RUNYON, formerly radio Hess, Camp Polk, La. ; John A. Mar- director of Ted Bates Inc., New tin, headquarters, Camp Grant, Ill. ; York, Earl P. Schwartzkopf, no address ; and recently appointed to the Cyril C. Wagner, Jefferson Barracks, radio division of the Committee on Mo. Inter -American Affairs, is in Holly- Army Air Force : Pvt. C. wood establishing William West Coast Hodapp, Randolph Field ; Larry offices. His duties will include clear- Smith, Victory Field, Vernon, Tex. ance of talent and direction of Coast Guard : Lt. Blair Walliser, programs for shortwaving to Latin - public relations, Chicago ; Edward P. American countries. He will also Rowe, New York. work on the division's radio pro- Navy : Ensign Robert J. Doyle, grams in this country and will be naval aviation selection service, and associated with David Hopkins of Paul F. Dempsey, Midshipmen's the Motion Picture Society for the School, Chicago ; Ensign Walter E. Americas. Phillips, engineer, Brunswick, Me. ; Yeoman First Class William A. Buch- anan, newsroom, Indianapolis ; Yeo- CHOV, new station at Pembroke, Ont., man 3rd Class, Richard W. Phillips, has appointed Joseph Hershey Mc- photographer, Great Lakes ; Barrett Gillvra as exclusive national repre- Schillo, engineer, Radioman 1st Class, FREE & PETERS, Inc., National Representatives sentative in the United States. Navy Air Station, Norfolk. Page 98 May 11, 1942 BROADCASTING Broadcast Advertising ...for all ASCAP- Licensed Radio Stations at no cost to you

an added service to your advertisers Special seasonal and holiday scripts keep and a source of additional music these programs timely an. d effective. profits to your station, ASCAP announces Simple and inexpensive in production, the creation of a Radio Program Service. adaptable for either a single advertiser or For more than a year, now, ASCAP has participating sponsorship. Tested types of studied successful methods of merchan- commercials for many kinds of businesses dising with music. Today, we are able to are included in the service. Your scripts offer, without cost to you, an expertly writ- will reach you thirteen weeks in advance

ten, carefully tested series of weekly half - .. , complete with suggested music, dia- hour programs. logue, careful timing and ready to sell. They are adapted for either live or re- Your ASCAP license entitles you to corded music, quickly available from your this service ... and others being built own library. No mention of the Society is at the moment ... without cost. included and no songs "plugged." Write us now so you will receive the Three different series have been pre- entire series ... and start changing music pared to prevent duplication. costs into music profits.

ASCAP RADIO PROGRAM SERVICE 30 Rockefeller Plaza, New York City

BROADCASTING Broadcast Advertising May 11, 1942 Page 99 Fibber Holds Lead THE Rudin¢ds OF In Winter Audience But Barely Noses Out Benny And McCarthy, Says CAB PRESIDENT ROOSEVELT'S It BROADCASTING speech of April 28, reporting on America's wartime economy, was WFIL, Philadelphia WHO, Des Moines heard by 69.5% of the radio set- owners interviewed by the Coop- STATION ACCOUNTS MacFadden Publications, New York (Lib- Lever Bros. Co., Cambridge (Spry & erative Analysis of Broadcasting, erty), 1 ap weekly, 52 weeks, Erwin, Rinso), 12 ta weekly, 163 times, thre ap- studio programs Wasey Co., N. Y. Young & Rubicam, N. Y. according to its April ratings. Wm. Gretz Brewing Co., Philadelphia Procter & Gamble, Cincinnati (Lava soap). This audience was the fourth larg- t- transcriptions (beer), 3 ap weekly, 13 weeks, thru 8 sa weekly, 62 weeks, thru Compton sa-spot announcements Howard Seberhagen, Philadelphia. Adv. Agency, N. Y. est to hear the President, and was ta- transcription announcements Quaker Oats Co., Chicago (Sparkles), 6 Consolidated Products Co., Peoria (seeds), much more than double the average sp weekly, for 9 weeks, thru Ruthrauff 3 sa weekly, 13 weeks, thru Mace Adv. & Ryan, Chicago. Agency, Peoria. peacetime group listening to the Philadelphia & Western Co., Philadelphia Chief Executive, the CAB stated. (transportation), 1 ap weekly, for 44 WFDF, Flint KQW, San Jose weeks, placed direct. Presidential addresses which Norwich Pharmacal Co., Norwich, N. Y. Altes Brewing Co., Detroit, 15 se weekly. Quaker Oats Co., Chicago (Sparkies) 6 10 weeks, thru McCann -Erickson, De- scored higher CAB ratings were sp weekly, thru Ruthrauft & Ryan, Chi- (Pepto -Bismol), 5 as weekly, for 20 weeks, C. Gumbiner, N. Y. troit. Dec. 9, 1941, and Feb. 23, 1942, bot' cago. thru L. Feminine Products Inc., New York MacFadden Publications, Inc., New York (Arrid), 3 sa weekly, 52 weeks, thn7 scoring 83% of the set-owners in- (True Story), sa, thru Arthur Kudner, KECA, Los Angeles Small & Seifier, N. Y. terviewed. The Greer incident N. Y. Pacific States Loan Co., Los Angeles (per- Kellogg Co., Battle Creek (cornflakes). 10 speech of last was rated Mcllhenny Co., Avery Island, La. (To- sa weekly, 20 weeks, thru J. Walter September basco 4 sa weekly, thru Aubrey, sonal loans), weekly ap, thru Allied sauce), Adv. Agencies, Los Angeles. Thompson Co., Chicago. at '72.5 and was the only pre -war Moore & Wallace, Chicago. Ohio (Lava Nassour Bros., Los Angeles (toiletries), 2 address to score a rating compara- Procter & Gamble, Cincinnati, sp weekly, thru Milton Weinberg Co.. WRC, Washington soap), 5 sa weekly, thru The Biow Co., ble with those since Dec. 7. Los Angeles. Manhattan Soap Co., New York (Sweet- N. Y. California Aircraft Institute, Los Angeles Lever Bros., Cambridge, Mass., 7 sa weekly, heart), 3 sa weekly, 10 weeks, thru (school), 8 sp weekly, thru Hill:nan- Franklin Bruck, N. Y. Three -Way Tie thru Ruthrauff & Ryan, N. Y. Shane- Breyer Inc., Los Angeles. Lady Esther Co., Evanston (cosmetics), Loew's Inc., New York ( "Gone With the Frito Co., Dallas (salted corn chips), 3 ap 4 & Coe, Acording to the CAB April re- 2 sa weekly, thru Pedlar & Ryan, N. Y. Wind "), sa, thru Donahue weekly, thru Ray K. Glenn Adv. Co., N. Y. port, Fibber McGee & Molly rated Procter & Gamble, Cincinnati (Duz), 2 sa Dallas. Y. O'Sullivan Rubber Co., New York, sa weekly, thru Compton Advertising, N. weekly, 10 weeks, thru Bermingham, a seasonal average of 36.5, al- Planters Nut and Chocolate Co., Wilkes - WKZO, Kalamazoo Castleman & Pierce, N. Y. though a margin of .3% between Barre, Pa. (Planter's Peanuts), 3 sp weekly, thru Raymond R. Morgan, Los Fox De Luxe Brewing Co., Chicago, 48 ta KFBK, Sacramento the winner and the next two shows Angeles. weekly, thru Schwimmer & Scott, Chi- brought the 1941 -42 winter sea- San Francisco ( Natividad Langendorf United Bakeries, San Fran- Coast Cigar Co., cago. son to end in a "virtual three- Cigars), 3 sa weekly, thru Brisacher, Drewrÿ s Ltd., South Bend, 2 ta weekly, cisco (bread), 4 sa weekly, thru Ruth - an Davis & Staff, San Francisco. 13 weeks thru R. A. Moritz, Davenport, rauf! & Ryan, San Francisco. way tie ", according to A. W. Leh- Ia. Rainier Brewing Co., Los Angeles (beer), man, manager of the CAB. Next KFRC, San Francisco Standard Oil Co., New York, 6 ta weekly, 6 sa weekly, thru Buchanan & Company, 13 weeks, Los Angeles. two top shows are Charlie Mc. Fisher Flouring Mills Co., Seattle (Biskit- thru McCann -Erickson, Chi- Mix flour), weekly ap, thru The Izzard cago. WLAW, Lawrence, Mass, Carthy with an average score of Co., Seattle. 36.4, while Jack Benny ended the Fox West Coast Theaters, San Francisco WTAD, Quincy Marlin Firearms Co., New Haven (Marlin 6 Bp weekly, direct. Blades), 6 sa weekly, 13 weeks, thru season with a 36.2 average. (movie chain), Socony- Vacuum Co., New York, 6 sp O'Sullivan Rubber Co., New York, 5 ta Craven & Hendrick, N. Y. In winning top honors, even by weekly, 52 weeks, thru J. Stirling Lever Bros. Co., Cambridge (Swan Soap). weekly, thru Bermingham, Castleman & Getchel, N. Y. such a narrow edge, the Fibber Pierce. h. Y. 10 ta weekly, 13 weeks, thru Young & Sunway Vitamins Co., Chicago, daily ap, Rubicam N. Y. McGee program was credited for McKesson and Robbins, New York (Sore - 52 weeks, thru Sorensen Co., Chicago. tone), 5 ta weekly, thru J. D. Tarcher Phillips Bartlesville. the first time with being a winter Adv., N. Y. Petroleum Co., Okla., WMAL, Washington weekly ap, 52 weeks, thru Lambert season's leader, and the "tie" of the Mcllhenny Co., Chicago (tobasco sauce). Feasley, N. Y. American Chicle Co., New York (Dentyne 5 sa weekly, thru Aubrey, Moore & Wal & Chiclets), ap daily, 21 weeks, thru three shows was the first recorded lace, Chicago. WJEJ, Hagerstown Badger, Browning & Hersey, N. Y. by the CAB since it began to rate Procter & Gamble, New York (Lava soap), 5 ta weekly, thru Biow Co., N. Y. Adam Scheidt Brewing Co., Norristown, the public's preference in radio Reid Murdoch & Co.. Chicago (Monarch Pa. (Valley Forge beer), 313 sa, direct. Disc Theme Numbers broadcasts in 1930. Both Mc- Finer Foods), 26 sa weekly, thru Rogers Stegmaier Brewing Co., Wilkes-Barre, 208 Carthy and Benny have led in & Smith, Chicago. ta, thru Crolly Agency, Wilkes- Barre. THAT stations may offer continuity American Cigarette & Cigar Co., New Yoru Cumberland Brewing Co., Cumberland, programs in the Standard Transcrip- previous years. (Pall Mall cigarettes), 30 sa weekly, Md., 6 ap weekly, 52 weeks, thru Wilbur McGee thre Ruthrauff & Ryan, N. Y. tion Library to prospective sponsors Fibber also attained first K. Bishop, Cumberland. as a complete packaged shows, Stand- place for the month of April with KMJ, Fresno ard Radio is releasing this month, as WEAF, New York a part of the regular library service, a 35.5 CAB rating; McCarthy was Chris Hansen Laboratories, New York ( special theme numbers to be used at the second with 35, and Benny was (Junket), 2 ta weekly, thru Mitchell.. Loew's Inc., New York "Gone With the Faust, Chicago. Wind "), 6 sa weekly, thru Donahue & opening and close of each program. third with 34.8. Aircraft Spotters Guild, New York (book), Coe, N. Y. The themes are intended to provide The top ten programs for the 6 ta weekly, thru Huber Hoge & Sons, Manhattan Soap Co., New York (Sweet- complete and finished production to N. Y. heart Soap), 5 as weekly, thru Frank- each of the various program con- winter season, as checked by the Kellogg Co., Battle Creek (Pep), 10 ta lin Bruck, New York. tinuities which Standard releases CAB and recorded in monthly re- weekly, thru Kenyon & Eckhardt Co.. weekly. In addition to the release of WJZ, New York ports, include in addition to the N. Y. the themes, Standard is planning to three leaders, The Aldrich Family, Lever Bros., Boston (Swan soap), 9 ta embark on a general expansion policy weekly, thru Young & Rubicam, N. Y. Procter & Gamble Co., Cincinnati (Lava soap), 10 52 weeks, of its library service to be announced Lux Radio Theatre, Bob Hope, Ex Lax Inc., New York (proprietary) 5 ta ta weekly, thru weekly, thru Joseph Katz Co., N. Y. Biow Co., N. Y. shortly. Maxwell House Coffee Time, Kraft Music Hall, Kate Smith Hour, and KFI, Los Angeles CIIMIt7lti® Walter Winchell's Jergens Journal. Kellogg Co., Battle Creek (Pep), 11 ta weekly, thru Kenyon & Eckhardt, N. Y. 17,7: Axton- Fisher Tobacco Co., Louisville (Twenty Grand cigarettes), 8 sa weekly, Raineer on Coast sp weekly, thru McCann -Erickson, Chi- RAINEER BREWING Co., San cago. CJ OAa Petrol Corp., Los Angeles (gasoline). Francisco, on April 25 started weekly sp, thru Dana Jones Co., Los 7.E sponsoring the Saturday and Sun- Angeles. day Pacific Coast Baseball League KHJ, Hollywood ARt''IY games on KYA, that city. Contract is for 20 weeks. Firm also sponsors O'Sullivan Rubber Co., Winchester, Va. (heels & soles), 7 ta weekly, thru Berm- NAVY a thrice -weekly 10- minute news- ingham Castleman & Pierce, N. Y. cast on KFEL, Denver, and has ex- Sparkletts Drinking Water Corp., Los oR MARINES panded its spot announcement Angeles (Sparkeeta), 5 sp weekly, thro Raymond R. Morgan Co., Hollywood. schedule, utilizing six per week on Transportation Co., Los Angeles each of 18 western stations. List Santa Fe COutITFY weekly t, thru Ferry-Hanley Co., Los SERVE YOUR includes KOH KENO KDON Angeles. KHSL KTKC KOY KTUC KSUN WABC, New York KFRC KFBK KMJ KPMC KIEM KVEC KFSD KXO KTMS KNX ( with TRIPLE in this briefcase. Loew's, New York "Gone the -And there's another winner & Co., Los Ange- Wind "), 3 sa weekly, thru Donahue & Adv. KHJ. Buchanan Coe, N. Y. les, has the account.

Page 100 May 11, 1942 BROADCASTING Broadcast Advertising F It ®M 500 TO OVER Av MILLI®N o 0 0

in less than 13 years!

YES -we've grown a lot -and we're still all right ... but not too busy to say "Thank growing. You"!

Looking back ... little more than a decade .. . This public "Thank You" from Sterling can it's a constant surprise that the tiny, one -room only partially express my own sincere personal gratitude to the many radio office of yesterday has swelled into a million - and appreciation whose cooperation, guidance and dollar, legal reserve life, health and accident personalities counsel have spurred us on to increased effort. stock insurance company utilizing the services And there's nothing I'd like better at this mo- of over 400 employees. Not too much of a sur- ment than to list each and every one of these prise, though, when one analyzes the many men whose names constantly recur on the factors that have played an important role in crowded pages of Sterling's history. But that this meteoric growth. would be crowding this page to more than ca- To Advertising in general -and to Radio Ad- pacity! vertising in particular -can be credited much So to all you Sterling "standbys" who have of the speed with which this million -dollar more than once heard my verbal expressions

goal has been reached. That goal is past .. . of appreciation ... and to all the newer names new goals have been set up ... new expansive filling an important spot in our current future - activity is in work to widen and deepen the building activity .. . niche that Sterling has carved in mail- order, Thanks for all you've done ... now watch us radio, and insurance advertising. We're busy, go-and GROW!

Président STERLING INSURANCE COMPANY Chicago, Illinois

BROADCASTING Broadcast Advertising May 11, 1942 Page 101 FITGER BREWING Co., Duluth, Minn., will add seven new stations Colgate Names Lusk KXEL, ill Waterloo, May 4, on the Northwest network for ROBERT E. LUSK, formerly exec- Fitger Treats the Crowd. New stations utive vice- president of Ted Bates Will Open June 15 which will carry the 15- minute pro- Adv., New York, has been appoint- gram heard every night, except Sun- ed vice -president in charge of mer- DuMond to Be in Charge of day are : WEAO, Eau Claire, Wis. ; WTCN, Minneapolis; KROC, Roches- chandising and advertising of Col- New 50 kw. Operation ter, Minn.; KYSM, Mankato, Minn.; gate- Palmolive -Peet Co., Jersey KFAM, St. Cloud, Minn.; WDAY, City. Mr. Lusk was at one time LARGEST new station grant in PUBLIC FINANCE Corp., Toronto. Fargo, N. D.; KFYR, Bismarck, vice -president of Benton & Bowles, years, the new 50,000 -watt KXEL, will start dramatized announcements N. D. Agency is Sherman & Marquette, New York. Waterloo, Ia., has announced it towards the end of May on a number of Chicago. Canadian stations. Account is being will begin operation June 15. The placed by McConnell- Eastman, Toron- SEAL COTE Co., Hollywood (liquid CALIFORNIA Aircraft Institute, Los station w a s to. nail protector), in a 13 -week cam- Angeles (aircraft, welding school), is granted last Feb. paign which started May 10 is spon- quarter - MAYO BROS. VITAMINS, Los An- sponsoring the three -weekly 21 to Josh Hig- geles, new to radio, in a four -week soring a weekly quarter -hour recorded hour commentary, Hollywood Chatter- test for its Family Formula and musical program, Song Parade, on box, on KMPC, Beverly Hills, Cal. gins Broadcast. Vitamin B complex products, on May KJBS, San Francisco. Firm also Contract is for 13 weeks, having ing Co. for 1540 6 started a five -weekly five -minute sponsors n similar weekly recorded started May 4. Frank Robinson Brown kc. and is one of narrative, War Heroes of Today, on musical program on WORL, Boston, is commentator. In addition to utiliz- KHJ, Hollywood. Bert Butterworth and WJJD, Chicago, with participa- ing a scattered schedule of spot an- the three only is narrator. Firm is using 35 spot an- tion in Art Green'e Magic Carpet nouncements on other California sta- construction per- nouncements per week on KFXM. on WMCA, New York. Station break tions, the Institute sponsors a seven - mits for new out- San Bernardino, Cal. Bert Butter- announcements twice per week are weekly quarter -hour of recorded music lets worth Agency, Hollywood, has the ac- used on KFI, Los Angeles. Agency onn KIEV, Glendale, with a seven- that have count. is Buchanan & Co., Los Angeles. minute similar type of program on been authorized KRKD, Los Angeles, 12 times per Mr. DuMond by the FCC this week. Agency is Hillman- Shane- "THE FLOWERS THAT BLOOM IN THE Breyer, Los Angeles. year. SEABOARD FINANCE Co., Los KXEL is headed by Joe DuMond, Angeles (investments) adding to its manager of KBUR, Burlington, SPRING, TRA -LA, AIN'T NOTHIN' extensive schedule of West Coast Ia., and former radio director of radio, on May 7 for 52 weeks started Henri, Hurst & MacDonald. A COMPARED WITH THE DOLLARS THAT using 56 time signal announcements weekly on KMPC, Beverly Hills, and decade ago he was manager of BLOOM IN KSFO, San Francisco. In addition WMT, then in Waterloo, under WDAY'S RED RIVER VALLEY the firm on May 5 started a thrice - Harry He is weekly early morning newscast on ownership of Shaw. ALL YEAR LONG!" KFI, Los Angeles. Agency is Smith the creator and principal in the & Bull Adv., Los Angeles. old NBC Josh Higgins Finchville MEDUSA PRODUCTS of Canada, series out of Chicago. Toronto (paints), has started a spot announcement campaign on CKAC, Associated with Mr. DuMond in Montreal ; CKOC, Hamilton, Ont. ; Josh Higgins Broadcasting Co. are CHML, Hamilton, Ont. Account was John E. Fetzer, president and gen- placed by McConnell -Eastman, Toron- eral manager of WKZO, Kalama- to. zoo; Paul Godley, consulting en- BAUER & BLACK, Toronto (Blue Jay corn plasters), on May 18 starts gineer; John Blair, Chicago sta- five-weekly daytime dramatized an- tion representative; Dan T. Riley nouncements on CHNS, Halifax ; and Richard H Plock, president CFCF, Montreal ; CFRB, Toronto ; and vice -president respectively of CKY. Winnipeg ; CKCK, Regina; KBUR. CFCN, Calgary ; CKWX, Voncouver. Account was placed by Cockfield Mr. DuMond owns 50% of the Brown & Co., Toronto. common stock issue; Mr. Fetzer SIGNAL OIL Co., Los Angeles, on has an 11.6% interest, and Messrs. May 5 started sharing sponsorship with General Mills of all Pacific Coast Godley and Blair, 5% each. Messrs. Baseball League games in that city Riley and Plock along with 13 and Hollywood, on KFAC. Contract is prominent business men of Water- for 22 weeks. Frank Bull is sports- caster. Van Des Autels handles the loo hold the balance of the stock Wheaties commercials. Barton A. in small blocks. Stebbins Adv., Los Angeles, services the oil firm account. Mr. DuMond will alqo continp' to supervise the operation of PLANTERS EDIBLE OIL Co., Wilkes- Barre, Pa., has started a quar- KBUR. Lyle Barnhart, former ter -hour Monday through Saturday NBC producer and an associate of for 52 weeks, in Italian, featuring Mr. DuMond, will be program di- Italian musicians, on WGES, Chicago, rector of KXEL and Cliff Hen- to promote peanut oil for cooking. Agency is Goodkind, Joice & Morgan, drix, now at KBUR, is to take Chicago. over the news department. Chief STRIETMANN BAKING Co., Cin- engineer will be Don Kassner. cinnati (Zesta crackers), has renewed KXEL will be a basic BLUE for 13 weeks Your Children, featuring Nancy Prentice, on WCKY, Cincin- outlet, and studios are to be nati. Show is now transcribed for located in Waterloo, Cedar Falls WAVE, Louisville. Harry Miller and the Josh Higgins State Park. Agency, Cincinnati, produces. The latter is a State park that BROWN'S BREAD, Toronto, on May was so named several years 4 started spot announcements on Mr. DuMond's CHML, Hamilton, Ont.. and CFRB, ago after radio Toronto, and a quarter -hour tran- character. scribed musical program thrice -weekly on CFRB. Account was placed by McConnell- Eastman, Toronto. KELLOGG Co., Battle Creek (Corn Liggett Names Dart Flakes), has purchased a five- minute Monday -through -Friday late afternoon JUSTIN W. DART, recent collabo- Sports Review program on WENR, rator on a survey for United Drug Chicago. J. Walter Thompson Co., Co., Boston, has been elected a vice - Chicago, is agency. president and director of that corn- MARTHA DEANE has gained two pony as well as president of Lig- participating sponsors for her women's gett Drug Co., United's chief re- program, heard five times weekly for tailing unit. He replaces William a half -hour on WOR, New York, with B. Berg as president of Liggett. In WDAYFARGO, N. D. 5000 WATTS - NBC the addition of O'Cedar Corp., Chicago the past week United has been con- ( O'Cedar Polish) placed through H. ducting its semi- annual one -cent W. Kastor & Sons, Chicago ; and AFFILIATED WITH THE FARGO FORUM Miles Labs., Elkhart, Ind. (One -A- sale of Rexall products, promoted Day Vitamins), handled by Wade through transcriptions on 250 -300 FREE & PETERS, NAT'L REPRESENTATIVES Adv., New York. stations. Page 102 May 11, 1942 BROADCASTING Broadcast Advertising K R ...Seattle Only 50,000 Watt Station in Pacific Northwest

RC Kto +yypSNING%

SEATLE 710 kc

Waled wi1/t COLUMBIA BROADCASTING SYSTEM 4( Represented by FREE and PETERS

BROADCASTING Broadcast Advertising May 11, 1942 Page 103 t.ss flee r- CONTROL ROOM0O r A. B. CHAMBERLAIN. chief engi- neer of CBS, has reported for active duty ns a lieutenant commander, in the Navy. No successor has been named. LEON ED PAMPHILON. super- visory engineer of WFIL, Philadel- phia, resigned May 1 to enter Govern- ment work. He has established the Air Design & Fabrication Co. at Upper Darby, Pa., and will be engaged in the manufacture of radio equipment for the Army Air Force. R. L. G. BROWNE, wireless officer and former Canadian Broadcasting Corp. operator at Toronto, is now serving with the Royal Canadian Navy, and recently visited CBC studios at Halifax. DICK ASHENFELDER, chief en- MAJORITY OF SIGNS of General gineer of WCBS, Springfield, Ill., Outdoor Adv. Co. in New York City and Stretch Miller, announcer, are were blacked out recently by device preparing to enter military service this month. Baldwin (Doc) Harper which acts through impulse from has joined the staff as a salesman and transmitter of WOR, New York. announcer. J. R. Poppele, WOR chief engineer, is shown pressing the button which HOWARD BURGESS, formerly of the Iowa State Police transmitter cuts off the transmitter carrier - staff, has joined the engineering depart- wave for an instant, thus auto- ment of KSO -KRNT, Des Moines. matically cutting off the signs equipped to receive the radio sig- ROBERT SOWERS, control opera- tor of WICA, Ashtabula, O., has nal. New York was testing area joined the radio branch of the Naval for the device which may be used Reserve. nationally by General Outdoor. CHARLIE DROCK, of the engineer- ing staff of WTTM, Trenton, is the father of a baby girl. KGO AGAIN WINNER JACK LAWRENCE has left the en- gineering staff of KOAM, Pittsburg, OF ANNUAL AWARD Kan., to join the Army Signal Corps. SUMMERS THOMAS CARTER, GENERAL ELECTRIC'S national transmitter engineer of KYW, Phila- merit award for the least time lost delphia, has been commissioned a first through technical failures during lieutenant in the Army Air Force and the year 1941 was presented to the left for duty on May 4. engineers of KGO, San Francisco, HARVEY KEES, chief engineer of for the second year in succession. KILO, Grand Forks, N. D., has re- Raymond Alvord, General Electric signed to join the Harvard U research vice -president in charge of the staff. Pacific District, presented a plaque J. G. GOULD, formerly chief engineer to A. E. (Shorty) Evans, engi- of KSUN, Lowell, Ariz., has joined the technical staff of KIEV, Glen- neer in charge of the KGO trans- dale, Cal. He replaces Sid Minnikan mitter. William B. Ryan, general who resigned to join the Navy. manager of KGO, participated in ceremony, EWALD TROMP has joined the trans- the which was broad- mitter staff of WGNY, Newburgh, cast by KGO. N. Y. During 1941 KGO was on the air JIM GREENWOOD, former assistant 6,549 hours and 30 minutes. Net chief engineer of WCAE, Pittsburgh, time lost through technical failure has joined the Navy and is now spe- during the entire year was 23% cializing in radio work at the U of seconds, setting a new high in Houston. efficiency since the General Electric Extra dependability to assure broad, consistent coverage. CLEON (Bud) McKNIGHT, KFAC. awards were instituted. The com- Los Angeles, engineer, is the father of petition covers all stations oper- That's just one of the many things war demands of America's a girl born April 30. ated by either NBC or the Blue great broadcasting industry. Blaw -Knox is proud that it JOHN MALAN POWELL, control Network. room operator of KSL, Salt Lake City, is helping to answer this challenge - proud that more was married April 15 to Edith Lyman. than 70% of all the radio towers in the nation were built by Blaw -Knox. Joins Stromberg- Carlson WHO Tournament Funds FUNDS totaling $1,633.50 raised BLAW -KNOX DIVISION of Blaw -Knox Co. LUTHER C. SMITH Jr., Houston by the Golden Gloves Tournament Farmers Bank Bldg. Pittsburgh, Pa. radio engineer formerly with the of WHO, Des Moines, was divided West Organization, has joined evenly between the Navy Relief Stromberg-Carlson Telephone Mfg. Society and Army Emergency Re- Co., Rochester, as radio engineer lief Fund, according to an an- in development and production of nouncement by the station. Dona- BLAW -SOX military radio equipment. Mr. tion was routed to the relief agen- Smith has been on leave since De- cies via the Hollywood cember 1940, from the West Or- Victory ganization to work for the National Caravan which appeared in Des Defense Research Committee at the Moines Sunday. Carnegie Institute in Washing- RADIATORS ton and later for the Office of Sci- entific Research & Development. IN HONOR of President Manuel Prado of Peru, now visiting the United FM AND TELEVISION TOWERS He is a native of Houston and States, NBC will give a luncheon May graduate of Texas U and Rice In- 15 as well as a special concert by the stitute. NBC Symphony Orchestra the follow- ing evening. Special daily broadcasts SUMMER convention of the Institute during Prado's visit will be offered of Radio Engineers will be held in the NBC Pan -American network Cleveland June 29 -July 1. through NBC's international division. Page 104 May 11, 1942 BROADCASTING Broadcast Advertising K--777:\ F-M TELEVISION

Sound control by JOHNS -MANVILLE means brilliant broadcast quality

OR ANY TYPE OF BROADCAST -at any frequency -true F reproduction depends upon the correct acoustical background. That's why so many stations call on Johns -Manville for help in modernizing studios or building new ones. With J -M Sound- Control Materials and Methods, J -M Acoustical Engineers can solve your problems of acoustical correction or sound isolation. And because J -M Engineers know how to achieve best results at minimum cost, even the smallest station can afford the benefits of sound control by Johns -Manville. For details on the J -M Acoustical - Engineering Service and on J -M Sound -Control Materials, write Johns -Manville, 22 E. 40th St., New York, N. Y.

ti7JOHNS MANVILLE ACOUSTICAL-ENGINEERING LSERVICE

BROADCASTING Broadcast Advertising hay 11, 1942 Page 105 ume has increased the profits for both the dealer and for us. RADIO PEDDLES THE GROCERIES Competition is keener than ever Nashville Firm Finds Broadcasts Effective In before and getting harder every year. One reason is the increasing Booming Hermitage Food Sales number of competitive brands, and of course, there are more people By A. L. MORAGNE And Hermitage Coffee is the prod- trying to sell them. The facilities Merchandising Service Mgr. uct we feature most on The John- for doing business are better today Robert Orr & Co. son Family. than they used to be, but even at We are now in our second year that we realize today we must meet OUR radio program, The Johnson of sponsorship of this coast-to- and overcome the greatest compe- Family, on WSIX, Nashville, en- NOT PENNIES, but War Saving coast MBS show on WSIX. Robert tition ever in the field of food dis- Stamps for your thoughts is the ables Jimmy Scribner with his 22 Orr & Co. is a distributor of food tribution. offer made by Pacific BLUE execu- characters to visit thousands of Signs in Stores tives to Hollywood employes. Part homes throughout this section. The products in Middle Tennessee, of a national campaign, for the best program dramatizes our service Southern Kentucky and Northern We believe one should invest in practical ideas turned in each week, and capitalizing on the romantic Alabama. advertising just as he would in employes will receive their reward phases of our business, permitting bonds, stocks or merchandise. We in War Saving Stamps. Idea boxes Volume Increased think advertising is essen- with suggestion blanks have been us to humanize and bring to life just that distributed throughout Hollywood the ideas, traditions and personali- The program has increased our tial. As a part of our merchandis- Radio City for convenience of em- ties. volume on all of our famous Her- ing effort in support of the John- ployes. All set with good ideas are As proof that the program has mitage products, which are plugged son Family, we are making an in- (1 to r), Sidney Dorais, BLUE selling value in January, 1942, we at different times, with major em- dividual hand -painted point-of -sale auditor and personnel director; had the largest month's business phasis on Hermitage Coffee. Radio poster for each dealer in our terri- Eloise Clark, sales department sec- tory. This sign, 28 x 44 inches, retary, and Russell Hudson, assist- on Hermitage Coffee in the 86 has helped speed up the dealer's years we have been in business. turnover, and this increased vol- hung by wire from the ceiling in ant sales traffic manager. the center of the store, gives us prestige and keeps an announce- ment up at all times in each store, reminding the dealer, the clerks and the customers to listen to the Johnson Family. We have already placed over a thousand of these LëADE signs and are working on more each day. There will be more than 5,000 in all when we have covered the territory. KTR; Each sign is made especially for the dealer, featuring whatever he has for a specialty -what he really likes to sell. This is tied in with Hermitage Food Products. KOB Granted Extension To Sept 30 on 770 Kc. APPLICATION of KOB, Albu- querque, seeking extension of its special service authorization to op- ii:: erate on 770 kc. with 25,000 watts t-4,10*, night, was granted in part last week by the FCC. The Commis- sion, however, extended the author- ization to Sept. 9, 1942, in lieu of the Nov. 10, 1942, date asked by KOB. KOB, which is regularly licensed for 1030 kc., has been operating under its special authorization on ICTAR '770 kc., the clear channel dom- enthusiostic Birds inated by WJZ, New York, key on of the BLUE, as the I -A station. herd distribution eCream Birds statewide yle Orcovan Lote Freshthe "The Tobacco Shortwave 1 °r9es in9 responsible N` DAIRY presents veteran PAUL Arizona's of Form as the SCHUBERT, naval expert ' home of YEARS itY phI5510N year and news analyst, now heard five - TWELVE pop more tho^ SO in its twentieth times weekly on WOR, New York, ph15510N\ ' the continued isAR for and n ád now sponsored by Benson & Hedges, odveFrosted best buy AR'' Fpods from New York, for Virginia Rounds Eye of Arito^ Sunday, ,Nest cigarettes and tobacco, on April 30 use of th demands 1hNews", daily except old spot started weekly broadcasts via in th,s 9 shortwave to England on BBC. The ANernpO^ results program will be transcribed by of better producer BBC and rebroadcast to various \ sections of the British Empire. Duane Jones Co., New York, is agency for Benson & Hedges.

Chrysler Shortwave ARIZ 1 oi ,he T CO. ANOTHER addition to the list of ilion i G commercial programs now being gO0S by shortwaved to American troops CQ MP ANY Rep'e5en,ed abroad over CBS international fa- son Froncsco cilities is Major Bowes' Amateurs. oi, Program is sponsored by Chrysler eveAY M()et Corp., Detroit, and is now rebroad- ch:co90P113-31- cast abroad Monday, 9:30 -10 a.m. Agency is Ruthrauff & Ryan, New . AFFILIATED WITH THE PHOENIX REPUBLIC AND GAZETTE York. Page 106 May 11, 1942 BROADCASTING Broadcast Advertising STATE BIG JOB in a BIG Doinga regiopal advertisers right! More month is STAR CHAIN, on LONE Holeproof daytime after month. and the Texas - coverage of s Panhan-South from the pros Grande Valley west, Rio die to the rich dollar market, a two billion stations, It's b - served by cents per thou les. 10 it -the costing u cant beat homeses YouCHAIN -for effet- LONE selling five, economical

VIrnE A M A R I L L O HR15 CORPUS CHRISTI DALLAS WORTH W C FORT L aGli0 E S HISSI SAN ANTONIO

S %RV O U T O N

LONE STAR CHAIN O P E R A T I N G C O M M ' TIE E HAROLD V. HOUGH, CHAIRMAN TED TAYLOR T I L F O R D J O N E S W A R J A M E S P A T E, M A N A G I N G D I R E C T O R H O W I L S O N C O M P A N Y

B I I , I STAR-TELEGRAM U L D N G FORT WORTH N A T O N A L R E P R E S E N T A T I V E S

BROADCASTING Broadcast Advertising May 11, 1942 Page 107 Freedom's Battles Quiz of Two Camps PRESENT and pact struggles for SOLDIERS of Fort Devens and freedom in the Americas is the Camp Edwards were first contest- theme of the series inaugurated ants on The Quiz of Two Camps May 10 by NBC in collaboration started April 26 on WNAC, Bos- PROGRAMS with the Coordinator of Inter - ton, and the Yankee network. Hook- egit4 ups to camps made it possible to American Affairs to be broadcast thereafter on the anniversary date ask questions of one group so the WAR savings promotion is the following week's broadcast for other could not listen in. Program the Bond Wagon of introduction over the air and he or of an American republic's emanci- Statler pation from its mother country. is part of the Treasury's campaign the Buffalo Broadcasting she is wined, dined and entertained to help house -to -house canvass now Corp. in cooperation with by the hotel for the evening. The next significant date for the series will be May 14, anniversary being conducted in Massachusetts the Statler Hotel in that city. Pro- * * for pledges to buy war bonds and each Saturday of the day on which Paraguay won gram iá broadcast Art and Fashions her independence from Spain in stamps. morning by WKBW direct from * * * the hotel's dining room with music ART as a source of new American 1811. In each case the national Fashions is the subject of a series anthem of the country honored will War Women by Buddy Hagenor's orchestra and rep- featuring BBC guest stars. Com- now heard on WQXR, New York, be played and her diplomatic WARTIME activities of women mercials appeal for bond pledges under the auspices of the Metro- resentative in Washington will be throughout the United Nations are to be made via Western Union. politan Museum of Art, in conjunc- heard on NBC in this country as discussed in a new twice-weekly Pledgers' names are thrown into a tion with the museum's current ex- well as via shortwave on the 124 program on WBBM, Chicago. of each show hibit, "Renaissance in Fashion, stations of the NBC Pan- American Titled Women at War, the pro- hat at the conclusion Network. for a drawing. Winner is invited to 1942 ". * * * gram was conceived and is written by Mary Conway, British writer Radio Reader and lecturer and wife of a captain in the Royal Army Medical Corps, OUTSTANDING NOVELS a r e Lor- Slue read on The Radio Reader, five - and features Mrs. Conway and MßC program starting program raine Hall, WBBM women's com- weekly mentator. staton starting on CBS this week. Mark * * * Van Doren, Pulitzer Prize poet and oik chairman of the CBS Invitations to Tales of Pioneers etw Learning program, opens the series USING God's Country, CBS pro- as the first "Radio Reader ", read- gram of little-known stories of the I\ ing a part of Nathaniel Haw - development of America, as a regu- thorne's "The Scarlet Letter" lar element in radio education, every day until he has finished the 1,800 public schools of Los Angeles book. Each program opens with a County, Cal., are asking students gsoW¡u9 short synopsis of previous action. to tune in on the show. Tales of Series is on an experimental basis. small towns and pioneer days are D`EGO * * told by Milton Bacon, who collects his material on research tours. Not So Bad he C * * SAN bec el scoe TO DEBUNK the idea that people will be seriously handicapped by Announcers Quizzed the sugar shortage, to point out TAKING announcers apart high- valuable substitutes, and to make lights Announcers I. Q.? on listeners food conscious will be the WWVA, Wheeling. Paul Miller, aim of the new Saturday morning production manager, is quizmaster MBS quarter -hour conducted by and asks announcers questions sub- Alida Drake, of the Red Cross mitted by listeners. Each week a nutrition department, before a guest "expert" from the clerical, theatre audience of WGN, Chicago. commercial, sales and engineering Red Cross certificates will be departments sits with announcers. awarded regular attendants at the studio broadcast. * * * * * * Youth's Job Army History HIGH SCHOOL students of pßß Bridgeport and vicinity are con- A NEW SERIES of dramatiza- ducting Let Freedom Ring, patri- islij1 tions presenting the highlight in- otic show on WICC, Bridgeport, co- 05' cidents in the Army's progress sponsored by the station and the RESIOC from its beginning in the 18th Bridgeport Sunday Herald. Keynot- Century until its present day ing youth's war job, the program PNS strength is being prepared by WIP, presents variety entertainment G Philadelphia. Called The History of coached by teachers. Army, week- 504 ¡on the United States the * * * E ly half -hour programs will be writ- ten by Miss 'Mike' Schaeffer, un- Tunes for Juveniles der the technical guidance of Col. A PROGRAM of children's record- lr` p they areas Joseph C. Nichols. ing now heard on WHN, New York, * * * is modeled on recorded sessions of ° swing music for growups, with t° Famous Regiments Gladys Shelley, who last year was becvsea O IS HISTORICAL regiments of Can- named "Queen of Tin Pan Alley ", W OOpuC, ada are to be the subject of a spe- talking to the children and playing cial weekly Canadian Broadcasting their favorite tunes, Saturday and A11ARPaN Corp. series starting May 13, under Sunday mornings. the title Canada Marches. Each * * week the story behind the battle - AREA honors of famous Canadian Army Martial Music 1100 fighting regiments will be told, PATRIOTISM is the keynote of with scripts being written by Lieut. Military Parade,. program on For complete information Allister Grosart, Toronto sports WINS, New York, featuring mili- and script writer. tary marches, war songs of World contact our * * * Wars I and II, and jingles consist- National Representatives Homes for Pets ing of patriotic appeals set to rhyme. or write PUPPIES AND KITTENS are * * * supplied Oklahoma City homes through an early morning broad- Genius Analysis KFSD cast on KOMA conducted by Paul LISTENERS jot down answers to San Diego, California Buenning. Frank J. Lynch of the questions on Are You a Genius? commercial staff thought of the on WBRY, Waterbury. Scores are NEW YORK CLEVELAND idea and contacted the local Hu- figured at end of program. Walter National Rep. PAUL H. RAYMER CO . CHICAGO DETROIT mane Society to find homes for the Gross and his orchestra fill in al- SAN FRANCISCO LOS ANGELES animals. lotted time for each answer.

Page 108 May. 11, 1942 BROADCASTING Broadcast Advertising ENDURING ROOF OF THE POwEE:ANDmE DETERMIN}'TLON OF AN AMERICAN INDUSTRY. TO CREATE AND MAINTAIN THE RIGHT OF FREE TRADE

IN ACOMPETITIVE MARL(ET A BOX THAT MAKES BLACKOUTS Los Angeles Gadget Said to Permit Quick Shutting Off of Street Lights By BERNARD N. SMITH KFI -KECA, Los Angeles KU.LkSlI1 WptIC WSOr w110t WA0.WFYD KIII .JI11.r WHEN Los Angeles went through its first blackout, shortly after the Japanese attack on Pearl Harbor, W...... W...... _,..... nfSQWT 1{OYO kCM MD I(Yr WA.. a good many of the more consci- entious citizens of that Southern California metropolis were thor- For outstanding performance - strength to oughly disgusted with the utter meet severest wind conditions and low init- confusion which prevailed. ial cost use Wincharger Vertical Radiators. Half the city's street lights re- These superior radiators are already demon- mained burning two hours after the strating their efficiency and economy in over blackout signal was given. Thou- 300 commercial broadcasting and police sands of billboards, innocently blar- neon -lighted messages FM BLACKOUT BOR that holds stations throughout the United States. ing their possible answer to municipal light- while theoretically enemy bombers ing problems in event of air raids, by Built of uniform triangular cross sections to soared overhead, were stoned is displayed by (1 to r) John Hidy, school boys. A movie cow- insure highly efficient radiation - designed militant Raymond M. Moore and Rex Bettis, 1 through it all, and built to withstand 100 mile wind veloc- boy, slightly excited KFI -KECA, Los Angeles, engineers rode down Hollywood Blvd., popp- who designed and built the device. - towers guarantee you years of ity these ing guilty bulbs with his six - low cost service. Complete erection service, success- shooter. (The city later the device, for small loads, will re- including lighting equipment, anchors, base fully sued him for $50). and ground systems is available. tail for about $10. Has a Hunch Los Angeles officials estimate the One of the more disgusted of the FM blackout box could save hun- dreds of thousands of dollars. The WRITE TODAY FOR FULL DETAILS AND QUOTATIONS more conscientious civic- minded group, was Attorney William S. present methods of extinguishing He sleep that night, street lights alone in blackouts re- RADIATOR Sprague. didn't less WINCHARGER VERTICAL thinking of ways and means effi- quires the turning off of no SIOUX CITY, IOWA switches. WINCHARGER CORPORATION ciently to shut off every light in the than 647 widely scattered great, sprawling city, at once. So From three to five civilian volun- he called in Raymond M. Moore, teers take tunas in assuming re- KFI-KECA engineer. Between sponsibility for opening these them they worked out a gadget switches in emergencies. has the Los Angeles that today A Money Saver Bureau of Power & Light intensely interested. Officials of other West To instal apparatus that would fCGfíL 700 Gtt... Coast cities are observing the pre- obviate this awkward street light liminary tests. control, apparatus such as that de- 1(ou'II Be Glad You Moore, after conferring with signed and built by Moore, Hidy Sprague as to what was needed, and Bettis would cost roughly $60; Are Equipped With evolved an FM Blackout Box that 000 for the city. The next best rem- is simple, small and extremely in- edy to Los Angeles' blackout prob- expensive. Rough edges of the in- lem would cost $500,000. That's vention were polished off by John why city engineers are interested! Hidy and Rex Bettis, two other E. K. Cohan, CBS director of GATES KFI-KECA engineers. The three engineering, recently warned sta- of them worked out a compact and tions and the public at large reliable device that sounds like the against certain limitations and pos- BROADCASTING end to blackout worries. sible dangers in connection with Briefly, here's how it works. The some radio receiving devices in- EQUIPMENT device is based on the fact that in an tended as automatic blackout and emergency you can change the blackout warnings. [BROADCASTING, thing that is never supposed to be March 30]. Moore offers his device changed -namely, the 60 -cycle fre- as an answer. The dangers of caus- the power system. The NOW . when every piece of equipment must "stand on its own fee:" quency of ing unscheduled blackouts and sim- comes the test that will reveal true efficiency and reliability. GATES - invention consists of two selectors, ilar troubles are practically nil in equipped stations look through the war days ahead with a feeling of one in tune at 58 cycles and the view of the fact that the power security and with confidence in knowing that their equipment will provide other at 62 cycles. At the normal frequency device is virtually fool- dependable, uninterrupted, trouble -free performance at a time when broad - 60 cycles nothing happens, and proof. cas'ing stations need it most. More and more station managers and engi- most power systems do not vary neers have realized that GATES eliminates costly maintenance and replace- more than 1 cycle either way at ments through our policy of engineering design to requirements of service. any time except for a total failure. Canada Rubber Drive Engineering data is available on Gates: However, if the power frequency CANADA'S Dept. of Munitions & Supply has started an intensive cam- 250 and 1000 Watt Broadcast Transmitters is put to 58 cycles from the main the paign during the month of May for Studio Speech Equipment source for a few brief seconds, rubber salvage. Sustaining programs selector for that frequency is oper- on the Canadian Braodcasting Corp. Tuning and Control Units - Amplifiers ated and a relay is caused to open, network and paid dramatized spot Remote Equipment thus turning off lights or sounding announcements on practically every Broadcast Station Accessories Canadian station comprise the radio an alarm. The reverse can be ac- campaign for rubber salvage. R. C. complished by putting the fre- Smith & Son, Toronto, placed the quency to 62 cycles. Thus the en- campaign for the Government. GOTEsRADIO AND tire operation is from a central point and loss of service to any WCBS, Springfield, Ill., has signed light or sign is slight. The device is the local unit of Lane Bryant Stores, compact, has no tubes or other New York, for sponsorship of the sta- tion's entire newscasts. Programs are "The Proven Line" parts that need service in ordinary broadcast from a newsroom in the use. It is not fragile. Moore figures store's window. Page 110 May 11, 1942 BROADCASTING Broadcast Advertising WCAU, Philadelphia. has issued a new THREE LEADING programs on Courrier to Yield rate card effective May 1. with two WEAF. New York, have been made major revisions. To encourage "across - available for participating sponsorship Control of WHIP 56ueAfldu the- board" purchases. new rates have by NBC's national spot and local sales been provided for 15- minute, half -hour division. The shows are : Studio X, Will Sell Stock to Clarke; and one hour daily programs. five and variety program with Ralph Dumke WTTM. Trenton, has started On six times per week. New rates for the and Budd Hulick. 8 :05-8 :30 a.m.. and Cline Is Named Manager The Alert, morale show dramatizing hours of 1 a.m. to 6 n.m. have also Funny Money Man, with Rad Hall, DR. GEORGE F. COURRIER, messages from Government agencies. been set on the premise that Philadel- 0-6 p.m., both heard phia's wartime :10 six times week- who Program is directed by Lee Stewart employment has cre- ly ; Rhymin Time with Dick Dudley, owns 51% of the stock of ated a new all -night listening audi- WHIP, Hammond, Ind., intends to with Mill March, program director, heard Tuesdays and Thursdays, 12:55 doing the narration. Recruiting for ence. p.m. Lever Bros., Cambridge, has relinquish control armed forces is also promoted. KWK, St. Louis, is feeding outstand- started advertising Lifebuoy Soap on of the station to WFIL, Philadelphia. has made ar- ing public interest programs of MRS all three shows. Ruthrauff & Ryan, John W. Clarke, rangements with WPRU, Princeton and presidential speeches to WIL, St. New York, is agency. minority s o c k- Louis, through permanent lines in- t U. to rebroadcast programs of its stalled between the two stations. PRAISE for its recruiting coopera- h o 1 d er, through F111 station. W53PH. The initial tion has come to WDRC. Hartford, an FCC applica- schedule calls for the duplication of WFMJ, Youngstown. O., to promote from Brig. Gen. Reginald D. Delacour, W53PH's programs from 3 to 5 p.m. war savings among its employes has adjutant general of Connecticut. He tion requesting and from 6 to 7 p.m. formed a Billion a Month Club. The commended the station for its fine permissionto only requisite for membership is a work in recruiting candidates for the WFMD, Frederick, Md., April 24 -26 pledge of 10% or more of a week's transfer an unre- sent the winners of its popularity con- salary by a staff member. State Guard. In his letter of commen- vealed amount of test on a three -day tour of New York dation he pointed out that the station City. The contest which preceded the PRODUCTION themes are being sub- had handled the entire campaign. stock to Mr. Mr. Cline tour lasted six weeks and was co -spon- mitted by personnel of WTAG, Wor- Clarke, it was sored by 30 advertisers. cester, Mass., to impress the general WCKY, Cincinnati, cooperating with learned authoritatively last week. public with the need for vastly in- the Morale Division of the War De- KBIZ, Ottumwa, Ia.. celebrated its creased production. One minute an- partment, is producing a series of 15- The consideration was not divulged. first anniversary April 15 with a re- nouncements. 15- minute and half -hoUr minute recorded shows for entertain- The amount to be transferred will broadcast of outstanding events as program ideas which are accepted will ment of service men in foreign fields. be sufficient to enable Mr. Clarke transcribed during the last 12 months. be rewarded according to Wililam T. Programs are not for broadcast but to assume control of the Ham- Presentation was part of a special Cavanaugh. program- production man- will be used on "playback" machines 55- minute birthday broadcast. ager and chairman of the judges. at military bases. mond- Calumet Broadcasting Corp., licensee of the station, which has studios in both Chicago and Ham- mond. Dr. Courrier is retiring to devote all his time to defense activities and hopes in the near future to reenter the Army, with which he served as a captain in the last war. The present stock interest of Mr. Clarke, a Chicago investment broker, is 15 %, acquired last Jan. 31, when both he and his close per- sonal friend, Marshall Field 3d, owner of the Chicago Sun and the New York newspaper PM, bought into the station [BROADCASTING, March 2]. OHIO'S FORT INDUSTRY Mr. Field at that time acquired 30% for $50,000, while Mr. Clarke paid $26,000 for his interest. Mr. Clarke will, therefore, have to ac- quire an additional 36%, at least, "THREE" if he is to acquire individual con- trol. The interest of Mr. Field is said to be unaffected by the im- pending transfer. Cline Named Manager WSPD WHIZ WLOK In the meantime, William Cline, formerly sales manager of WLS, Chicago, has been appointed man- TOLEDO ZANESVILLE LIMA ager of the station. Mr. Cline replaces Doris Keane, who is tem- porarily retiring from active man- agement. Miss Keane is the wife of William Irvin, former radio editor of the Chicago Times, who was drafted into the Army last WELCOME NAB week. If the FCC consents to the stock transfer, Mr. Clarke will become president and Mr. Cline vice- presi- DELEGATES TO dent of the Hammond -Calumet Broadcasting Corp., with main of- fleas in Chicago. Construction work on a new five -tower directional antenna array intended to give in- THE BUCKEYE STATE tensified coverage of the Chicago area, has been completed. Tests are now being made, and the sta- tion, which operates with 6 kw. on 1520 kc., expects to shift from a daytime operation to a 22 -hour daily schedule some time during the month. CHARLES HENRY, an associate producer in the radio department of Young & Rubicam, New York, has joined the Navy. BROADCASTING Broadcast Advertising May 11, 1942 Page 111 NOW `RADIO SILENCE' NAB to Consider e -V V 'Blackout' Dropped on Coast Foreign Tongues To Avoid Confusion TIME BUYERS Roundtable at Cleveland to TO AVOID confusion in the minds Study Special Problems of the listening public, Southern California stations will hereafter FOREIGN LANGUAGE broad- refer to departure from the air on casting long a headache of the order of the Fourth Interceptor radio industry, will come in for at- UIzti Command as "radio silence" in- tention at a round -table of the stead of "radio blackout ". NAB conference in Cleveland this Policy was adopted by 29 mem- week. Representing an audience of ber stations of the Southern Cali- 25 million persons, foreign listen- Q. What is the foreign population of the United fornia Broadcasters Assn. on April ers have 200 stations serving their States? 22 following conferences with Col. a weekly Ernest Moon, executive officer of listening interests with the Fourth Interceptor Command. average of some 1,700 broadcast It was pointed out that a silencing hours. A. 25,000,000- approximately 20% of the entire of radio by the Command doesn't Although this market is not wide- population. necessarily mean that a general ly used it has not been overlooked blackout will follow. by either Government or private "If a silencing of radio stations Co., many important foreign languages are is to business. Procter & Gamble How referred as a 'radio blackout' The Fam- Q. broadcast? the public might be led to believe for example uses Rinaldi that there is both a 'blackout' and ily for Oxydol to reach the Italian a 'radio silence', when such might listeners and The Mayerk Family not be the case," Richard F. Con- to reach the Polish field. Other A. 8 ... Italian-Polish-Spanish-German- nor, association radio coordinator, advertisers have taken similar ap- Jewish - Lithuanian - Ukrainian and said in making known the new proaches, which will be discussed at Greek. policy. "Therefore in the future length in the roundtable. when a 'radio silence' is ordered, it will be referred to as a 'radio Newcasts Popular Q. What is the largest foreign language market silence' on all programs and news- in the United States? casts." Also due for consideration is the increased interest since the out- break of war in newscasts. Foreign A. Metropolitan Area of New York. Tobacco FM Series language broadcasters have noticed FIRST NETWORK radio to be an increased news sponsorship as used by R. L. Swain Tobacco Co., well as greater use of spots be- Danville, Va., for its specially fore and after this type of pro- What station covers this market and has the processed and moistened Pinehurst gram. On past experience foreign Q. respect of the foreign language speaking cigarettes started May 3 on the language station owners will at- American Network of FM stations tempt to show the all- around pull- audience? in the form of a recorded quarter - hour musical series. FM stations ing power resulting from the gen- A. America's foremost foreign language sta- carrying the Sunday 5:30-5:45 p.m. eral use of spot announcements. tion-WHOM with full time operation at programs are W53PH, Philadel- An example of pulling power 1480 Kc. phia; W39B, Mt. Washington; often cited in the foreign language W43B, Boston; W47A, Schenec- field is the success of the Medaglia tady; W65H, Hartford; W47NY, D'Oro Using radio exclu- New York, and W2XMN, Alpine, Coffee. N. J. The cigarettes featured here- sively this product began to use Over 2,000,000 families ... look to this station for tofore on a few spot programs, the medium at a time when its advice on what to buy how to adjust their pur- have been on the market for about annual sale was 68,000 pounds. ... a year- and -a -half in the Southeast, After 2% years on the air the chases to the changing times they rely on this Midwest and Far West. Agency is sponsor had succeeded in building ... Gotham Adv. Co., New York. station for help in solving many of their home prob- sales to 2,600,000 pounds. Using a program called The Good Samari- lems. You owe it to yourself ... as an advertiser . . . NATIONAL LEAD Co., New York tan of the Air patterned after vari- and San Francisco, user of spot radio to investigate the facilities that afford you an estab- through its dealers in various parts of ous advice programs, they have succeeded in pulling more than lished a you can be sure of the country to promote Dutch Boy market today ... market lpaints, observed its 100th anniversary 1,000 letters weekly seeking all ast week. It started in Buffalo in tomorrow. 1842. Agency handling its Eastern ad- sorts of advice. vertising is Marschalk & Pratt, New Another aspect of responsiveness York, while West Coast advertising is handled by Erwin, Wasey & Co., San is underscored by foreign broad- Francisco. casters in their successful promo- tion of War Bonds and Stamps. They point with pride to Secretary TELL THE NEWS OF YOUR PRODUCTS AND SERVICES Morgenthau's recognition when he said, "The response from the for- TO THIS AUDIENCE OF 5,000,000 PEOPLE eign language groups has been w BNl especially encouraging. Whatever their origin and whatever language 5000 Watts they speak, the overwhelming ma- jority of these people are true Americans, united behind their WHOM of Ameri- THE MOST INTIMATE Government in defense 1480 KILOCYCLES can freedom." FULL TIME OPERATION AND EFFECTIVE SALES Government Too 29 WEST 57TH ST., NEW YORK APPROACH TO AMERI- Though not generally known, the Telephone Plaza 3 -4204 CA'S LARGEST MARKET. Government makes widespread use JOSEPH LANG, Manager of radio in reaching the foreign e tongued listener. Since Pearl Har- AMERICA'S LEADING FOREIGN LANGUAGE STATION `,,vewyo Ea _ bor Government agencies have even FOR OFFENSE FOR DEFENSE increased their use of radio in V _V BUY U. S BONDS TODAY bringing these people into a deeper Page 112 May 11, 1942 BROADCASTING Broadcast Advertising understanding of the American Way. Foreign language radio de- PERSONNEL RESERVOIR in partments exist almost every ma- Gaspipe' to Provide jor government agency to service Stations foreign language stations with ma- Trained Radio Men which terial interprets and stresses OVER 2,000 students experienced the various aspects of our war ef- in the 1 echnical and administrative fort. Some of the agencies engaged end of the broadcasting business in this type of activity are the through their work with college Census Department, the Depart- stations could be available to stand- ment of Justice, the OFF, The ard stations as replacements for War Production Board and the Of- personnel drafted in the war, ac- fice of Civilian Defense, to name cording to Louis Block Jr., busi- few. ness manager of Intercollegiate OV a Broadcasting System. Mr. Block Foreign language broadcasting has offered to serve as liaison be- as it is known today began in 1927 tween stations and students of the PRESENTS when WRAX, Philadelphia (now 35 college stations which are mem- WPEN) began to devote its time bers of IBS. to this field. Since then stations Of these 36 stations, 16 have specializing in the broadcast of been broadcasting commercial pro- THE MASTER SALESMAN foreign language material have de- grams prepared and handled by veloped in New York, Chicago, student operators. The success of Philadelphia, Boston, Detroit, Buf- these programs is covered in a recent survey conducted by IBS falo and other major markets among retailers at eight colleges where there is a foreign market. carrying the Beechnut Packing ALAN Italian is the language which Co. commercials. Results showed an dominates the greatest number of average increase in their business foreign hours but Jewish, Polish of 18.56% since the start of the and Spanish also receive a sub- commercials. stantial amount of time. COURTNEY Some national and regional ad- vertisers already have entered this Lever Seeks Comedians market but the field is still fresh IF NEGOTIATIONS are carried for increased marketing operation. to a succesful conclusion, Bud Ab- A few of the advertisers already bott and Lou Costello, comedy team selling this market are: Procter & featured on the NBC Chase & San- "1280 CLUB" Gamble, Pillsbury Flour, Pinex, born Show, will have their own Wrigley's Gum, Prudential Life, program this fall, with Lever Bros. Alka -Seltzer, Carters Liver Pills, Co. as sponsor. Deal has been in Ex-Lax, Rem & Rek, General the making for several weeks, with Motors, Chrysler Motors, Stanbank Lawton Campbell, New York vice - president of Ruthrauff & Ryan, re- Headache Powders, Lydia Pink - ported to have submitted the idea FROM 6 TO 9 HE'S ON THE FIRING LINE ham, Carnation Milk, Kept Toma- to the prospective sponsor for one toe Juice, Crawford Clothes, Coco - of its soaps. It is known that Ab- He's prize audience grabber in radio. If malt, International Cellucotton Co., bott and Costello have long de- the General Foods, Tetley Tea, Plant- sired a network show of their own. you don't believe it, check the record.' With ers Edible Oil Co., National Dairy Currently sponsored by Standard platters and patter he battles the four networks Products, Lever Brothers, Anacin Brands, they are due for option re- . and " blitzs" all the rest. Nightly from 6 to Co., and others. newal early this month. The Chase 9 he bites a larger chunk out of the area's & Sanborn Show discontinues for the summer following broadcast of radio audience at a lower cost per listener,(at June 28. our present low rates) than any other program Shortage of Disc Containers on the air. If you have a sales sore spot in our A REAL SHORTAGE is developing in the supply of containers required NORMAN CORWIN'S radio scripts listening area ... Metropolitan New York, for shipping transcriptions, it is re- will be revived by WNYC, New York, Northern New Jersey, nearby Connecticut ... ported by Glen Bannerman, president ill a weekly series entitled Concis add Courtney to your sales staff and watch and general manager of the Canadian Cycle, starting May 13. The CBS di- sales soar. Assn. of Broadcasting. All Canadian rector- producer, also producer of Thia stations have been asked to check on the la War, the Government's four -net- THE PULSE OF NEW YORK SURVEY number of such containers in their work program, now concluded, has possession and notify the CAB. Sta- (The Pulse of New York Survey is the only 100% yardstick tions are urged to save the contain- chosen the scripts himself as the most representative of his works. The for the measurement of radio audiences. Other surveys ers while arrangements are being made ac- their by telephone interviews. with transcription producers and dis- tors who created the roles will play take "samples" exclusively tributors to secure the containers from them in the revivals whenever pos- Figurest show that 62.76% of the homes in the Metropoli- the stations. sible. tan area do not have telephones. A survey among tele- phone homes only, therefore, disregards almost two -thirds of the radio homes. Obviously, this two -thirds represents the bulk of buying power in popular priced items. The Pulse of New York taking its "samples" from a cross -section of radio homes ... of which only about 40% have tele- phones ... thereby gives a more correct evaluation of radio program preferences than surveys obtained exclu- WJB sively from telephone interviews.) DETROIT'S LEADING tN. Y. Telephone Company Survey INDEPENDENT STATION A representative from WOV, with authentic facts and figures, would be very glad to prove this conclusion. Carries a larger volume of national adver- tising than any other station of its power. 250 WATTS...24 W OV... _FOR VICTORY On Your Dial H O U R S A DAY 5000 Watts 1280 JBK 730 Fifth Ave., N. Y. Clrcle 5-7979 BROADCASTING Broadcast Advertising May 11, 1942 Page 113 IWINTER WITH ANZACS Early 50 kw. Grant s Coast Commentator Liked by Is Refused WGAR MacArthur and Men Will Be Heard Jointly With WILLIAM WINTER, the CBS news analyst in San Francisco, has Similar WADC Petition a fan in Gen. Douglas MacArthur. WITH A COMPETITIVE And because of that his news com- hearing mentaries are now being released already scheduled on assignment of weekly by the Australian radio the 1220 kc. channel for high - network. power operation in this country, the All during the siege of Bataar. FCC last Tuesday voted unani- Gen. MacArthur and his men lis- mously to deny the petition of tened to Winter's daily news com- WGAR, Cleveland for immediate mentaries shortwaved by KGEI, assignment to the frequency. The San Francisco, the only American - competitive application of WADC, originated news they could get. Akron, for the frequency with When Gen. MacArthur trans- 50,000 watts power was designated ferred his quarters to Australia, April '7 simultaneous he thought that Winter's news for hearing. commentaries would be good for It is understood the Commission the morale of both the American decided to expedite hearing on the expeditionary forces there as well competitive applications, in the as the Australians. He requested light of Havana Treaty require- the Australian Government to ar- ments. Originally the 1220 kc. DON'T WONDER! range for such broadcasts. channel, a Mexican Class I -A, was Now each week Winter's special to have been assigned to Detroit news commentary is sent out by for Class I -B operation with a r RCAC, just north of San Fran- 50,000 -watt station. Recently, how- K NO W the advertisers that cisco. It is picked up and tran- scribed in Australia and released at ever, an agreement was procured a convenient time for the majority both from Canada and Mexico for u.se Radio and those that do not of listeners there over the entire use of the facility in the Ohio area. Australian broadcasting system. WGAR, it is understood, has purchased all of the necessary Canadians to Cleveland equipment for 1220 kc. operation and therefore would not THE STANDARD ADVERTISING REGISTER has access to PRACTICALLY all the board of be blocked directors of the Canadian Assn. of by recent freeze orders affecting data on both Spot and Network advertising, making Broadcasters are expected to at- procurement of critical materials. tend the NAB convention at Cleve- It is reported, also, that WADC, it possible to indicate the national and sectional ad- land, according to an announce- CBS outlet in Akron, has acquired ment of the CAB. Those who have most of the essential materials. vertisers using Radio. The expenditures of each ad- signified their attention to attend Also designated for hearing in are Glen Bannerman, CAB presi- connection with the proposed shift vertiser for Radio time is an important feature of dent and general manager; Harry is Sedgwick, CFRB, Toronto; Jack WHBC, Canton, O., now operat- Cooke, CKGB, Timmins, Ont.; E. ing on 1230 kc. with 250 watts. The the service. T. Sandell, St. Catherines, Ont.; station would have to be moved in Phil Lalonde, CKAC, Montreal; order to permit operation of either This important information is but a part of the Harold Carson, CFAC, Calgary; WGAR or WADC on 1220 kc. Joseph Sedgwick, CAB counsel; WGAR's petition for reconsid- George Chandler, CJOR, Van- story. The "Register" lists over 12,000 national and couver. Many other Canadian eration proposed that it be author- broadcasters and those allied with ized to operate for the duration sectional advertisers, giving the personnel of each, the industry are reported plan- with 5,000 watts, rather than 50,- ning to attend. 000 watts. the advertising agency placing the account, distribu- Simultaneously, the FCC denied New WOR Participator the application of WGNY, New- tion of the advertisers product, time of year adver- BRINGING housewives information burgh, N. Y., for a special service on the war as it affects the lives of authorization to operate on 1220 tising plans are made and other data of real sales women, Claire Wilson Reports, weekly kc. with 1,000 watts, unlimited time. quarter -hour program, has started on WOR, New York, with two partici- WGNY is regularly licensed as a promotion value. pating sponsors : Wilbert Products Co., 1,000 -watt daytime station on the New York (Floor Wax), and John frequency and is the only station in Opitz, New York (J -O Insecticide). Investigate this service that offers such real sales Agency for both companies is Tracy. the United States at present as- Kent & Co., New York. signed to the frequency. building possibilities. Write our nearest office for facsimile pages and descriptive booklet.

National Register Pub. Co. 330 W. 42nd St. 333 N. Michigan Ave. New York Chicago

Page 114 May 11, 1942 BROADCASTING Broadcast Advertising LAWRENCE NAMED Pall Mall Buying Bethlehem Steel's Buy TO HEAD KSO -KRNT Dames Doubling AMERICAN CIGARETTE & Ci- BETHLEHEM STEEL Co., Beth- APPOINTMENT of Craig Law- gar Co., New York, has started lehem, Pa., bought a half -hour on FEMININE staff members participating sponsorship on WJZ, New York, rence, vice -president and commer- of KROW, Oakland, Cal., are four to broadcast cere- cial manager of Iowa Broadcasting busily training for announc- programs on WEAF, New York, monies in connection with the Co., as acting manager of KSO and ing and engineering jobs in for Pall Mall Cigarettes. The com- award of the Navy "E" to the com- KRNT for the radio. Mercedes Prosser, sec- pany is the second sponsor to sign pany's Staten Island Yard, May 9. duration, was an- retary to General Manager for Studio X, Funny Money Man Account was handled direct. nounced last week Phil Lasky; Phyllis Flynn, and Rhymin' Time, since the shows by Maj. Luther PBX operator and traffic were made available for participat- L. Hill, executive manager Jean Maxfield, all ing sponsorship; Lever Brothers, Mystic Foam Placing vice-president of are working before the micro- Cambridge, Mass., was the first to IBC and manager phones now. participate, on behalf of Lifebuoy MYSTIC FOAM Corp., Cleveland of the stations. Pall Mall (cleaner), out of West Coast radio Maj. Hill has left Soap. Cigarettes will for more than a year, has started a for active duty at also be advertised on WEAF in thrice -weekly quarter -hour of recorded the Air Corps Morning in Manhattan and has music on KIEV, Glendale, Cal. Con- Training Center Gopher Interests started Modern Design, quarter - tract is for 13 weeks, having started at Miami. Mr. Mr. Lawrence hour program of popular recorded April 24. Other radio is also con- Lawrence has been with the Cowles Drop KTOM Plans music fepr time a day seven days templated. Placement is through Fred stations since November, 1932, and weekly. Agency is Ruthrauff & R. Johnson, Los Angeles, West Coast has been commercial manager of Action Based on Refusal of Ryan, New York. representative of the firm. KSO-KRNT and vice -president of IBC. WPB to Grant Ratings Mr. Lawrence promptly an- nounced appointment of Robert PROMPTED by the WPB's refus- al to grant the necessary prefer- ence rating needed to obtain equip- ment for the construction of the new KTOM, Brainerd, Minn., pro- moters of that station have decided THANKS TO to forego construction for the dura- tion. In making the announcement, it was explained on behalf of the KTOM permit holders that Brain- erd is at present receiving fair Mr. Enns Mr. Dillon radio service, hence the WPB's decision. Brainerd is about 100 miles west of Duluth, and the same Dillon, of the KSO -KRNT sales distance northwest of St. Paul. staff, as local commercial manager for the two stations. He has been Docket Status with the organization for four will mean years, coming from the sales de- Whether this entire partment of KSTP, St. Paul. forfeiture of the construction per- Ted Enns, national sales man- mit is conjectural. The only other ager for KSO, KRNT, WMT and alternative in delaying construction WNAX, has taken over network under FCC procedure is to keep and spot business under the new applying for extensions of the com- organization and will be in charge mencement and completion dates. of network originations for the two FOR CHOOSING Des Moines stations, in addition to This method, however, is not his national sales work for all four feasible since extensions are only outlets. granted by the Commission when the permittee has already begun construction and where there is a WOV to Appeal possibility of obtaining further WOV, New York, will take excep- materials. KTOM up to last week WGAC tion to the report of NLRB Trial had not notified the Commission Examiner Earl S. Bellman [BROAD- of any definite action. CASTING, May 4] on the case of The FCC's policy as to suspend- FOR YOUR PICTURE STUDY American Communications Assn. ing or rescinding in such cases has against the station, according to not been determined since such a Sanford Cohen, WOV attorney. We are pleased that so many of "We will take exception to the re- specific problem has not yet arisen. port on the ground that it is not Nevertheless the question is in- our advertisers have had the oppor- supported by the substantial evi- evitable as many of the outstand- tunity to see what goes on behind dence in the case," he stated. Mr. ing construction permits for new Bellman upheld the union's charges stations are still uncompleted as the scenes in our studios, where every that the station had violated the well as being in areas now receiv- possible service and attention to de- Wagner Act and recommended re- ing adequate coverage thereby tail is rendered as a matter of course. instatement of 31 former employes, eliminating any chance of a favor- with back pay to Dec. 5, 1940, a sum which ACA estimates at about able priority by the WPB. Of last $25,000. year's 54 new station grants, eight are still outstanding, as are two of the three 1942 grants. WGAC Bibliography by CBS KTOM was authorized last Nov. NATIONAL SIXTH EDITION of Radio and 25 [BROADCASTING, Dec. 1, 1941] to »BLUE NETWORK Brainerd -Bemidji Broadcasting Co. REPRESENTATIVE Television Bibliography, dated May AUGUSTA, GEORGIA 1942, has been published by CBS for 250 watts on 1400 kc. Stock Headley -Reed Co. as a guide for students and others is 90% held by the owners of North interested in books, pamphlets and Central Broadcasting System Inc., If you can't guess the name of articles on the radio and television a regional network, and KRMC, * industry The 96 -page book is com- Jamestown, N. D. Principals are the magazine here's a CLUE - piled by the research department John W. Boler, Howard S. Johnson a leading picture magazine claim- of the CBS reference library, and with 30%. includes cross -indexed mat- and David Shepard, each ing 22,000,000 readers. SEE subject The remaining 10% is owned by ter, together with authors, sources APRIL 27 ISSUE PAGES 76 -77 and titles of books and articles on Edmund Tom O'Brien, operator of the subject. a local greenhouse. BROADCASTING Broadcast Advertising May 11, 1942 Page 115 Coast Photo Series PHOTO DEVELOPING Inc., Cin- cinnati, operating under the trade name of Posto-Photo, to promote its new West Coast plant at Los Angeles, on May 6 started a thrice - weekly five -minute participation in Breakfast at Sardi's on 13 Pacific BLUE stations, Monday, Wednes- day, Friday, 9:30 -10 a.m. (PWT). Contract is for 13 weeks. Firm on May 5 also started, under a similar contract, sponsoring a six -weekly quarter -hour newscast by Howard FUTURE PLANS WERE MAPPED for CBS' Church secretary of the Foreign Missions Conference of North Gray on KFVD, Los Angeles, and of the Air at a recent meeting of the advisory board America; Ruth Lange, CBS broadcast director for re- in addition uses 12 participations at CBS headquarters in New York. Present were ligious programs; Rev. G. Warfield Hobbs, D.D., sec- & retary of the National Council of the Episcopal per week in the Andy Virginia (1 to r) : Rev. John J. McClafferty, assistant director, program on KMPC, Beverly Hills, Division of Social Action, Catholic Charities; Rev. Church; Dr. Ralph Stoody, director of Methodist In- Cal. Other West Coast spot radio formation, representing Bishop Francis J. McConnell Theodore F. Savage, D.D., executive secretary, Pres- of the Methodist Church; Russell B. Pettit, represent- is contemplated with placement bytery of New York; Leon Levine, assistant director through the Mayers Co., Los An- ing B. Palmer Lewis, head of the Christian Science geles. of education and religion for CBS; Mrs. Edward T. Committee on Publication for the State of New York; Willson, of the General Council of the Congregational Lyman Bryson, CBS director of education and re- and Christian Churches, representing the Rev. Douglas ligion; Rev. Ralph H. Long, D.D., executive director Horton, D. D.; Rabbi Jonah B. Wise, LL.D., Central of the National Lutheran Council; Douglas Coulter, Synagogue of New York; Dr. Emory Ross, general director of CBS broadcasts. OUR NAMES VIVO'S Quiz to Radlo setup, he said, and each man in hand has found these "imaginary Answers House Probe public life would have to have "a evils" and "ignored Congress". page 53 Appearing on (Continued from page 185) radio secretary ". Then he brought another volley of After Judge Burns had pointed laughter when he observed, "If I vised more effectively to undermine out that radio had become of age were a Congressman, I'd be rather (11 Evelyn Tyner (2) commercial broadcasting if they and that it was not beset with evils sore about it." been Claude Thornhill 13) Amy had "written by the head of such as stock-jobbing, Rep. Mc- Again attacking the FCC's rules the magazine association ". Yet the Arnell 141 Tommy Tucker Granery interposed, "You feel that striking at affiliates, rather than Commission is bound by law, he 151 Padilla Sisters (61 radio is entitled to long pants in- directly at the networks, Judge Bertrand Hirsch (7) Tony declared, to see to it that a broader stead of short ones ?" Burns said that the FCC has Pastor (8) Emile Cote use of radio is obtained in the pub- "bound itself by a decree" to refuse lic interest. "Instead of no pants at all," Choristers 19) Charlie Bar- Judge Burns rejoined, to the ac- licenses to stations which enter into net (10) Ray McKinley Rep. Hinshaw asked about the companiment of laughter. contracts with networks not con- I I l) Russ Morgan 1121 ability to clear time for speeches sistent with the rules. "I submit," Gene Krupa 113) Teddy of the President or others in pub- Parity With Press he said, "that is not according to Powell 114) Szath -Myri lic life if the rules become effec- CBS is entirely in agreement the law." (15) Ray Herbeck (16) tive. Judge Burns insisted that as with the Sanders Bill with one ex- When Rep. Wolverton alluded to Johnny Long (171 Le Ahn a practical matter it would be im- ception, Mr. Burns said. He also the minute adopted by the Commis- Sisters (18) Will Bradley possible to arrange networks on advocated the philosophy expound- sion following the network appeals, 1191 Gertrude Niesen; split -second schedules as now is ed by Mr. Paley that radio should in which it said in effect it would 1201 Dickson's Melody Mus- the case. Mr. Hinshaw paid tribute be treated on a parity with the not take action against any station tangs 1211 Howard Bar- to radio's fairness in allotting time press. Regulations should be limit- which sought to litigate the rules, low 122) Joe Reichman to men in public life, pointing out ed to physical problems, he de- Judge Burns asserted this in his (23) The Ouintones. that newspapers, being so jammed clared. judgment was simply a device cal- with other material, never carry a while culated by the Commission to help "more a min- Judge Burns said that he speech that runs than favored definite divisions of the it in the litigation and because of ute in length ". He said this obser- the "appearance of the record ". He vation Commission, he would rather see was that the only way to agencies More- contended that was negatived by get a message over to the people is different altogether. over, he said he would leave it to the Commission's motion to dismiss via radio. the full Commission to determine the network cases. Stations With the "ruthless competition" general rules but rather keep each Irrespective of the outcome of the The Following that would come through outlawing division autonomous in that repect. litigation, Judge Burns argued it Recently Joined of option time, Judge Burns said, He said he felt a public utility - was responsibility of Congress sustaining generally the -WORTH programs minded regulator could not easily to establish the policy. Otherwise, LANG would become a thing of the past. departmentalize the work, pointing he said, the FCC can undertake "a It would become "a crazy quilt" out that broadcasting does not fall general roving Commission ". He in the public utility category as do agreed with Reps. McGranery and WINK, Washington, D. C.; telephone and telegraph matters. Sanders that there should be "a W67C, Ill.; Chicago, Alluding to Section 7 of the Sand- hearing de novo ", or from the be- KWTO, Springfield, Mo.; ers Bill, calling for reports on the ginning, in connection with new KBON, Omaha, N e b.; series of controversial policy mat- legislation. WGTC, Greenville, N. C.; ters, he said he felt Congress should Urging enactment of the bar as- WGTM, Wilson, N. C.; ask the Commission to supply all sociation recommendations regard- WHIT, New Bern, N. C.; of them. ing appellate procedure, Judge WHBC, Canton, O.; WCKY, Urging Congress to set up a "na- Burns said in his judgment enact- C incinnati, O.; KWON, ment of the Sanders Bill would be Bartlesville, WERC, tional policy ", he said the FCC has Okla.; in the direction. Erie, Pa.; WJPA, Washing- not shown the "administrative hu- a long step right ton, Pa.; WSM, Nashville, mility" needed and instead of try- Answering Rep. Hinshaw, he said Tenn.; WSLS, Roanoke, Va.; ing to get its instructions from he thought there should be an en- KIRO, Seattle, Wash. Congress, has gone its own way tirely new statute, but that the through arrogation of power it Sanders Bill should get right of thought it had. way. Bound by Decree FCC is Divided LANG - WORTH, Inc. Insisting the Commission should CBS did not appear before the J receive instructions from Congress Committee to ask any special privi- New York, N. Y. as to what is the "Congressional leges, he said. It simply asked that will" on these controverted mat- Congress prescribe the limits to ters, he said the FCC on the other which the Commission can go. The

Page 116 May 11, 1942 BROADCASTING Broadcast Advertising FCC itself, he pointed out, is di- " vided on its powers. Reiterating that the proper course was for the MAKING THE SPONSOR LIKE IT Commission to report to Congress Dealers and Salesmen Should Be Taught to for instructions in the form of an amendment to the law, he said that -Be Enthused Over Radio Campaigns apparently such a course was "dis- tasteful to Mr. Fly" and that he By GEORGE L. MOSKOVICS By "trade education" I mean the preferred to issue regulations which Saler Promotion Director, selling educational program which he claimed would stabilize the in- CBS Pacific Network has brought thousands of salesmen, dustry. He said that when notice RADIO as an advertising medium jobbers and dealers into our studios of intention to cancel the contracts must stand or fall by the amount to learn what their firm's respec- came from affiliated stations and of interest accorded it. That inter- tive radio programs are doing to court review was sought by the net- est should come not only from the help build consumer response. works, the Commission objected to listening audience. It must be dis- Many a dealer and salesman who having its powers tested and inter- played too by the firms and men carne to these meetings were dubi- posed "the most technical of objec- who profit from commercial broad- ous. But those same "doubting tions". casting -the sponsor and his or- Thomases" went away sold, en- He said MBS could not claim to ganization personnel. thused on the advertising job radio be an injured party, since it was Therefore, radio, to do a good is doing for them. shown that it has developed both selling job should be equipped with Meeting Isn't Costly in revenue and in number of affili- a merchandising "hook ", not only ates at a swifter pace than have for the consumer but for the dealer There is nothing elaborate about the other networks. He admitted, and sales force as well. There must an educational sales meeting. It however, that its affiliates general- be a stimulus, an uplift. These isn't costly, yet it pays big divi- ly were not of comparable size nor dealers and salesmen must have dends. Usually held just prior to was the dollar volume comparable. more than just another program the initial broadcast of the spon- He said he felt MBS did not need thrown at them. sor's show, it is styled to meet the needs of the moment. With "intervention" of the FCC to aid Trade Education slight its development. variations, a meeting usually in- Rep. McGranery observed that With these basic thoughts in cludes (1) an entertaining infor- something "more vicious" than any mind, when KNX, Hollywood, be- mal reception for the sales staff existing practice might grow up came an outlet of CBS in 1937, of the sponsor; (2) a preview of through "secret arrangements for we went about looking for a way the program, with a general intro- time options ", if the regulations to arouse that personal enthusiasm, duction to the talent; (3) pep talks are invoked. He felt exclusively and hit upon an idea. We call it by the sponsor or his sales manag- created good order in the industry. "trade education ". Since instituted, er, with CBS Pacific Coast execu- has proven a contribution tives on hand to When Rep. it major discuss such vital Sanders expressed to the outstanding success of KNX, points as the size of radio, the amazement over the off -hand way building goodwill and adding profit number of radio families and the Don't pass up a good in which industry spokesmen seemed to our organization. listening habits of the audience. to support "licensing of networks ", Especially interesting market just because it's Judge Burns alluded to the extra- to sales- freezing men is the reason their firm se- a big market! KSL ordinary situation with which CBS out service to newspaper lected the type pro- was faced. members. He asked whether particular of covers all of the Inter- Under the rules, it was the to do its regarded networks had gram selling job. If, for as a "sort of outlaw" and ever thought about instance, a mystery show was the mountain West and that rather than have the FCC deal the possibility that they would be choice, salesmen are given statis- what's more knows in a "back- handed, indirect way" "compelled to supply service to any tical figures showing impor- with networks through punishment station ". Then he observed that the the tance of that type of program on how to keep it's west- of affiliates, he said his company next step might be to make broad- the air today. Finally had decided the casting a public utility with they are told erners listening . . . on licensing policy. guar- why KNX was selected as their If, on the other hand, the Paley antee of profits and fixing of rates. station. philosophy of parity with the press Judge Burns said there was no KSL listener response and of limiting of regulation to question that such a requirement Belief in Radio for one month alone physical aspects is approved, he inevitably would result in radio be- We must at all times remember came from 86% of all said licensing would become un- coming subject to common carrier that what has become every day necessary. requirements. He pointed out, how- work to us in the broadcasting in- counties in 11 big ever, that both NBC and CBS now Utility Possibility dustry, is still a new, vital and western states. are in litigation under the anti- glamorous world to men and women Rep. Brown alluded to the recent trust laws. in more prosaic lines of activity. . . . Ask Petry! action of the Associated Press in Rep. Hinshaw asked about de-. This "trade contact" procedure not changing its by -laws because the velopment of priority allocations only builds up enthusiasm for the Dept. of Justice felt it might be and inquired whether Judge Burns campaign to follow, but it also had any ideas on how they could be builds up belief in the medium of handled. Beyond observing that he radio. Once convinced of the im- felt this problem could be handled portance of radio as an advertising administratively, Judge Burns com- medium, these sales executives, in In mented simply that he would be their enthusiasm, carry the news to LOS ANGELES shocked if there developed any sort others in the field. The result is a of discrimination in this sphere as general campaign in favor of our a wartime measure. station. We have found this by It's Prior to recessing the hearings actual check. Warner Brothers' until May 19, Chairman Lea ob- While there are wide differences served that Judge Burns had failed in the type of meetings that are to follow the custom of giving his possible under this method of mer- background and experience, prob- chandising, I do not know of a ably because he was "too modest ". more potent method of economical KFW He then explained that Judge promotion now open to even the Burns for three years had been a smallest of stations. Thus far in 980 Kilocycles Supreme Court justice in Massa- 1942, we have played host to better LAKE CITY 5000 Watts - Day and Night chusetts and was the first general than 5,700 dealers and salesmen. SALT counsel of the SEC, serving from With an increase of 108% in KNX 1934 to 1937. In 1937 he served as gross billings since 1937, it is our National Representatives 50,000 WATT KEY STATION William G. Rambeau Co. special counsel for the Maritime belief that these educational ses- FOR COLUMBIA IN THE Commission and since then has sions have done much to make INTERMOUNTAIN WEST been practicing law. this possible.

BROADCASTING Broadcast Advertisinb May 11, 1942 Page 117 -- 703 Stations Sign CSC Contracts of BMI (tietiblis Copyright Signatures Easily mRpALE lit); 61 COMESY Ahead of Pace Last Year Y11a¢:(la dMISCOLL BROADCAST MUSIC Inc. passed NO 'rid/ the 700 -mark last Thursday when AIN'T Carl Haverlin, vice -president in charge of station relations for the BEST industry -owned music rights or- ganization, announced that 703 sta- tions had signed the new eight -year IN BMI contracts. Pointing to this achievement as concrete proof of the unanimity and solidarity of the broadcasting STARS OF THE WEEKEND fail to fluster Manager John Rivers (right), (Ky.) prob- industry's support of BMI, Mr. of WCSC, Charleston, S. C., in the WCSC coverage of the Southern go, Airdale it As towns But when Haverlin compared this record of premiere of "Reap The Wild Wind ", which included two broadcasts from its points. 703 station licensees since March a League Ball in celebration of the event, one of which was fed ably has ribbons for Junior 11, a period of less two to the Dixie network of CBS. Equally unflustered by presence of (left to winning than McMahon, comes uh -nhl That months, with the fact that in 1941 center) Paulette Goddard and Martha O'Driscoll is Charles possibilities- m.c. for premiere. Russ Long, Mel Austin and Willard Scholz, WCSC sales Louisville BMI secured its 701st station li- before the Cecil B. goes to the of staff announcers, also took part in the interviewing honor 46.9% cense on Sept. 14. 30th anniversary picture was turned on the screen. Area+ where deMille Trading accounts Network Pacts Kentucky's population retail the State's In addition to the 703 individual 540/, of one any kind, while the balance of the ASCAP Seeks Appeal for it takes only station contracts, BMI has con- stations answering the question- And WAVE cover ASCAP has applied to the Appel- sales! -to tracted with 14 national and re- naire have taken out per program late Division of the New York Su- station low Need gional networks, Mr. Haverlin re- blan- radio ea toad licenses, or a combination of preme Court for leave to go to the whole Ar portéd, adding that of the entire ket and per program, or have taken of Appeals with its motion the a at Court we bark any lot BMI has issued only eight per licenses only for either commercial for dismissal of the BMI-Marks program licenses. Preliminary or sustaining performances but not suit, following a denial from the studies of responses from about 650 Appellate Division which upheld for both. court stations to a BMI questionnaire The questionnaire, it was re- the ruling of the lower about their music performance ar- [BROADCASTING, May 4]. ASCAP ported, was sent to the more than has been granted a stay from an- rangements indicate that only 750 stations which have had BMI V1IA Red swering the plaintiff's charges C. Bask B.C. . N.B. about a third of the stations have licenses. The replies indicate that E 910 pending decision on its application. 5000WAF INC. li- PETERS,E taken out the ASCAP blanket by creating and supporting BMI FREE & tatives RepresentativeseP resen censes. the broadcasting industry has se- AFRA Pacts Of the remainder, about two - in the cost of music cured savings AMERICAN Federation of Radio fifths have no ASCAP licenses of substantially in excess of original Artists reported last week it had estimates. When applied to the en- negotiated a contract with WEEI, tire broadcasting industry, the re- Boston, and renewal contracts with sponse to date indicates that WINS, New York, and WKAT, ASCAP's income from radio this Miami. WEEI contract was de- COVER year will not exceed $3,000,000. scribed as similar to the AFRA In addition, the nation's broad- contracts with other CBS M &O sta- about $1,200,- tions. The renewal contracts are casters will expend about the same as before except for 000 for the continued support of certain wage increases. THE BMI. The total, slightly over $4,- 000,000, represents a considerable Returns saving from the payments which Toscanini DETROIT been made to ASCAP TOSCANINI will return to conduct would have on alone under the old ASCAP con- the NBC Symphony Orchestra in- the BLUE beginning Oct. 31. He tracts calling for 5% of gross will conduct 12 of the 24 Saturday AREA come plus sustaining license fees. night broadcasts and Stokowski will handle the other half of the OPUM CHEMICAL Co., New York schedule, according to a joint an- BETTER (Dioxygen Cream), has started using nouncement by Frank Mullen, NBC three quarter -hour periods weekly on vice-president and general manag- Art Green's Magic Carpet, hour pro- er, and Mark Woods, BLUE presi- gram of recorded dance music heard will six -times weekly on WMCA, New dent. In addition the program York, on a participating basis. be shortwaved.

IF YOU SELL THE DETROIT AREA you ought to get the facts on CKLW. This heads -up outfit is right in "the middle of things" at 800 k.c. -with complete coverage of this rich defense market. r5,1:10 Watts Day and Nigh MUTUAL BROADCASTING SYSTEM J

Page 118 May 11, 1942 BROADCASTING Broadcast Advertising Espionage Themes `V' By Godfrey Godfrey WABC Series TO PROMOTE civilian coopera- Is Allowed by Blue tion in war needs, Arthur Godfery, Used by 11 Sponsors BREAKING is forming an organization called ARTHUR GODFREY'S 75- minute a precedent of long- "Victory Volunteers" through his early morning program on WABC, standing, the Blue network has thrice weekly CBS program Vic- New York, now has 11 participat- adopted a general policy of ac- tory Begins at Home, which covers ing sponsors, after one year on the ceptance of espionage and sabo- covers the Government's war ac- air, according to a large -size bro- tage themes in commercial and tivities to the lives of consumers. chure released by the station. God- sustaining shows if the scripts fol- Purpose of the organization, whose frey's program of news, recordings, low eight standards, formulated by insignia is a double "V," is to form comments and guest personalities, Dorothy an active group to cooperate with heard 6:30-7:45 a.m., six times Ann Kemble, Blue con- weekly, tinuity acceptance editor. the Government in ration problems; started April 29, 1941. First to pledge itself to drive automo- Sponsors are: B. C. Remedy Co., program on the Blue to incorporate biles only when necessary; to as- Durham, N. C. (headache pow- a spy theme is Alias John Freedom, sign 10% of its income to the pur- ders) ; Barbasol Co., Indianapolis with a hero who works under cover chase of war bonds and to urge (shaving cream) ; Eaton Paper freeing victims from invading people to talk less about news of Corp., Pittsfield, Mass. (writing armies. value to the enemy. paper) ; Griffin Mfg. Corp., Brook- No program will be accepted that lyn (shoe polish) ; Illinois Meat might tend to undermine confidence Co., Chicago (canned meat) ; Lehn HERBERT CARLBORG, formerly & Fink Prod. Corps., New of the American people in the Gov- York with the Detroit office of Radio Sales. (drugs and cosmetics) ; Manhattan ernment, the war effort or in the CBS subsidiary, has been transferred Soap Co., New York (Sweetheart to the New York office Radio Sales fighting forces, the Blue stated, of Toilet Soap; soap flakes) ; Mutual as an adding that another standard in account executive. Benefit Health & Accident Ass'n., reviewing scripts forbids the out- Newark; Pepsi -Cola Co., New York; lining of any method of espionage Angeles sales organization then as- O'Sullivan Rubber Co., Win- or sabotage which might prove of chester, Va. (rubber heels, soles) ; sociated with KMTR KMPC and Waste aid to fifth columnists. KMIC (now KRKD). It was in Paper Consuming Indus- Dramatic scenes that depend on 1939 that he joined Allied Adv. tries. real places or things for develop- Agencies Inc., Los Angeles, as vice - ment of plot are banned, as well as president and account executive. Haley Joins Army dramatization of the horrors He left that firm after two years to ANDREW G. HALEY, Washing- of join forces with Bull. combat, the use of "alarming ma- Frank ton radio attorney in the firm of terial, such as the bombing of civil- Operating from his Los Angeles Porter & Haley, has entered the ians" and "plots drawn headquarters he contacts stations Army as a major and is now sta- from actual directly by frequent trips through- tioned in the Judge Advocate Gen- incidents, easily recognizable, such out the West. An all- around sports eral's Department. Mr. Haley at as the Normandie fire," now under enthusiast, he considers golf and one time was on the legal staff of investigation by Government agen- VINCENT RICHARD SMITH yachting as favorites. He is active the FCC, resigning several years cies. OPERATING on the theory in the Lakeside and Wilshire coun- ago to become partner of George Other regulations adopted by the that an advertising medium try clubs and a member of the U. S. B. Porter, former assistant gen- Blue confine acceptance of scripts is only as good as the re- Coast Guard Auxiliary. The Smiths eral counsel of the FCC, in private to specific complete broadcasts of sults it produces for adver- live on what he terms a "city guy's practice. Firm is continuing un- ranch" in Mr. Porter & quarter -hour or half -hour duration, tisers, Dick Smith, partner and Encino, Cal. der as Porter Haley. to prevent "cliff-hanging" episodes, timebuyer of Smith & Bull Adv. and the clearance of material with Agency, Los Angeles, maintains any Government agency referred to that only through a wide experi- ence in timebuying over every or involved in the script. classification of radio station and NBC has not relaxed its general every type of publication can a policy barring spy series, accord- thorough knowledge of media be ing to Edward R. Hitz, assistant gained. Appreciating the power NIGHT to Roy C. Witmer, NBC vice- presi- and coverage ol major stations, dent in charge of sales. One excep- Smith never discounts the ability tion was made, however, last of minors to get results on the Wednesday night when NBC al- dollar- for-dollar basis. With these theories he joined lowed Bristol -Myers Co., New York Frank Bull, well -known West (Vitalis), to present a dramatiza- Coast sportscaster, in forming the tion of fifth columnist activity in firm of Smith & Bull Adv. Agency "The Case of the Whispered Word" in 1939. He has since successfully on the Mr. District Attorney pro- bought time for such well known gram. Pedlar & Ryan, New York, accounts as National Funding handles the Vitalis account. Corp. (finances) ; Seaboard Fi- nance Co. (loans) ; Master Photo Finishers Assn. (photo developing, finishing) ; Zesto Bottling Co., (bev- erages) ; Samaritan Institution (treatments for alcoholism) ; Bible Institute (religious) ; Oregon Prop- erties Inc. (real estate). THERE MUST BE A REASON ! Born in New York City 41 years ago, Vincent Richard Smith went Since the first of the year WCOP has been West in 1915. attending Pasadena (Cal.) High School where he breaking all previous sales records -week Call any played football and baseball. At 16 more advertisers are HEADLEY -REED he joined the Navy, and before re- after week -and NOW, ceiving his honorable discharge at using WCOP than at any other time in its office close of the World War was a quartermaster. Returning to Pasa- history. for further information TRY dena in 1919 he became an advertis- THE ing salesman and later automobile Pte-SOU editor of the Pasadena Post, from AUDIENCE OF which he resigned in 1924 to enter the real estate business. Radio became his interest in early 1926 when he joined the com- 10/ mercial department of KGFH MASSACHUSETTSe()I) BROADCASTING CORP. WFBL (now non -existent). in Glendale, SYRACUSE, NEW YORK Cal. Remaining with that station COPLEY -PLAZA HOTEL BOSTON, MASS. years, he FREE & PETERS, NATIONAL REPRESENTATIVES for three resigned to become account executive of a Los BROADCASTING Broadcast Advertising May 11, 1942 Page 119 IRONING -OUT KINKS in the new Songs WPB Power Order by Dinah Shore on 104 BLUE stations for (Continued from page 21) Bristol-Myers Co. (Mum), are (1 to r), Tru- man Bradley, announcer; Gordon Jenkins, istrators will take into considera- musical director of the series; Dinah Shore, tion the area covered by the sta- vocalist and star; William Lawrence, Holly- tion. If there is only one station in wood production manager of Pedlar & Ryan, a given community, he felt it would agency servicing the account. Looking on not be affected by a power short- (standing) is Walter Johnson, wl.o is radio age. director of MCA. The program is heard ilotout Friday, 9:30 -9:45 p.m. (EWT). Moreover, Mr. Falck pointed out that since most stations do not .. yes, Mr. Time operate on a 24 -hour basis, he did not feel that radio would be affect- Buyer ed in any way comparable to other non-defense users of power, except in extreme emergencies. A different, and somewhat novel, view of the WPB order came from WSOC the Federal Power Commission, which during normal times controls N. C. power in interstate commerce. An Charlotte, official stated he did not feel the order would affect existing broad- Offers a Potent cast facilities but he thought it Selling Combination would knock out use of power for any new facilities. This official said the order was issued to forestall any kickbacks when an "extreme Because ... emergency might arise" and that it would apply mostly to unnecessary Senate Eliminates tack on the House rider stating uses of power such as for store win- that "a matter of principle is in- volved legislative WSOC Has: dow lighting; displays, neon lights, Ouster of Watson as to propriety outdoor signs, billboards, and such. and the justice to which an Amer- Appropriation Rider Viewed ican is entitled at the hands of NBC Red-- - The Power Commission official re- the legislative branch of the Gov- called that when the power short- As Being Discriminatory ernment." age developed in the Southeast last BECAUSE of an evident legisla- The Senator qualified his state- AP News-- - year, there was no cut-off of broad- tive slip -up, the services of Dr. ment to the effect that "my action cast stations. Only those lighting Goodwin Watson as chief analyst in seeking to strike out this lan- Local Audience uses in the unnecessary category of the FCC Foreign Broadcast guage is not in any way to be in- were curtailed, he said. Heretofore, Monitoring Service may not be sev- terpreted as an approval of the the Power Commission repeatedly ered by Congressional action. views expressed by Dr. Watson, or preference - -- has indicated that broadcasting is Dr. Watson has been the subject of his original appointment to the regarded as a necessary service, of Congressional attack for alleged position which he now holds." He Local Advertiser albeit not an essential one within Communist -front activities, prin- added that "Senators who will vote the technical meaning of the war cipally resulting from investiga- against this provision are in the preference - -- program. tions of the Dies Committee. same attitude." Appeals Can Be Made A proposal, included in the In- Sen. Murdock (D- Utah), who fol- dependent Offices Appropriation Bill lowed Senator Barkley on the floor Leighton H. Peebles, chief of the WPB Radio Branch, by the House Appropriations Com- asked: "Is there not on the statute 0 asserted that mittee by the books general which the order, as now and approved Senate legislation written, obvious- Appropriations Committee that Dr. prohibits the payment of any money ly would strike radio hard, particu- Watson's appropriated Write for larly in areas where power short- salary could not be paid by Congress to any from FCC funds for 1943, was person who advocates the over- ages develop. He pointed out, how- Wednes- of our "New Facts For ever, appeals to WPB are stricken from the bill last throw Government ?" He that day by Senate vote. then advocated the provision be always in order and that while ra- that Time Buyers" Sen. Barkley (D -Ky.) led the at- stricken from the bill since "to in- dio has not been recognized as an clude such language in this essential service within the strict bill is placement and repair materials. in direct conflict with it, and a war meaning, it nevertheless is re- violation of it." garded as a necessary one. That is Mr. Peebles also was confident You Place the the reason broadcasting has been that WPB would be loath to ration Senate Group Suggested power if there is only one given an A -3 priority rating on station Business - re- in a community and where areas The motion was agreed to and would be deprived of broadcast at the suggestion of Sen. McKellar service. He felt certain that even (D- Tenn.) , member of the Senate We Deliver the if the order is not changed to ex- Appropriations Committee, it was 365,000 people make the empt broadcasting, special dispen- advocated that conferees be ap- Audience Youngstown metropoli- sation will be given. pointed to meet with the House on the matter. Senators Glass, Rus- tan district the third sell, Truman, Green, McKellar, Na-ional Representatives largest in Ohio. Nye and White were chosen to rep- "Crime doesn't pay! resent the Senate. Get it honest on KXOK, It was HEADLEY -REED CO. indicated in Congression- St. Louis" al circles that Dr. Watson may r 630 KC. be asked to appear before a special New York - Chicago w Mel 5000 WATTS BLUE NETWORK investigating group on anti- Ameri- Detroit - Atlanta can activities which is said to be in Has more listeners in the process of organization with San Francisco this rich market than Attorney General Biddle as head.

any other station. RADIO & Radar Branch has been or- ganized in the War Production Board with Ray C. Ellis in charge. Ellis was Headley -Reed Co. formerly in charge of this work in the 1240 KC NBC RED National Representatives Ordnance Branch but now is respon- sible to Harold E. Talbott, deputy di- rector in the Production Division. Page 120 May 11, 1942 BROADCASTING Broadcast Advertising Batt Slated to Address WESTINGHOUSE RADIO STATIONS Inc Whitney to Army ERNIE WHITNEY, radio director No Argument Chicago RMA Meeting SPEAKER'S IDENTIFICATION CARD of Potts-Turnball Adv. Agency, FOR DIPLOMATIC inter- FEATURED speaker of the 18th To the P,aprem Sop.,,isa of Westinoh000 Station Kansas City, has resigned to enlist ests, Street's Department annual and wartime convention of TN, will 'noted... in the Army, according to an an- Wbo i, ro ,p.ah on the subject Store, Tulsa, sponsors two 15- the Radio Manufacturers Assn. nouncement by W. J. Krebs, agency minute Sunday shows titled June 9 at the Stevens Hotel, Chi- president, who said Mr. Whitney Under wait , el Les Melody for Milady and Music cago, will be William L. Batt, di- will be succeeded by Combs, Men over KVOO, Tulsa. rector of the materials division and Date of broadcast Tin. formerly continuity chief of WHB, chief aide to Chairman Donald Proprom Kong., Kansas City. Previous to his agency Nelson of the WPB. Mr. Batt will work Mr. Whitney was a writer and WALB Staff Additions address the annual membership sportscaster. ADDITION of two new members to luncheon with a special message on the staff of WALB, Albany, Ga., has the industry's war production pro- Th. W.,hnphoes. Station on which you are to app.ar, been announced by George R. Clapp gram. as a t specieer retcomes you iiia th. sinew. hope McCaw Promoted who was named general manager April We. ,tocan personnel will be Not Y 20. A. T. Spies was appointed regional RMA members o *want .ape mn... J. ELROY McCAW, operator of at the session advertising director and Roger Vann will also vote on a proposal, recom- W. p this identification ard, KELA, Centralia, Wash., who was DTP o4Ir.ois. Not has joined the announcing staff. John- mended by the executive committee and thereby commissioned a second lieutenant n i. necessary ml,l ny Myers of the announcing staff has and board of directors at a recent M. p.bp, ban eno.tho,e.d speakers in the Army Air Force last March been appointed publicity director. microphones lot sub..... swipes... meeting in Washington, setting up pain swain a oat and assigned to the Communica- new a transmitter division. The tions Branch in Washington, last GEORGE DAVIS, new branch would be aimed to ex- musical director of pand week was promoted to rank of cap- Help Mate, on NBC, is the author of RMA war services and ac tain. He will continue his present n book of four songs titled Songs for tivities in that category. A special SPEAKER'S PASS instituted by a New World, designed to interpret organization meeting for the trans- Westinghouse Radio stations which duties at Washington's headquar- the war to children. The songs were mitter division will be presided identifies all guest speakers sched- ters. Capt. McCaw's brother, Rob- introduced on the air recently. In ad- over by Dr. W. R. G. Baker, of ert, has joined the Army Signal dition, an article by him on the value uled to use the facilities. Conceived of music as an inspiration to children, General Electric, chairman of the by Lee B. Wailes, general manager, Corps in Seattle. particularly in time of war, is sched- RMA engineering department. Sev- it is designed to forestall the possi- uled for the September True Story. eral other meetings of RMA com- bility of unbidden guests or last - mittees N. J. Copyright Bill are scheduled. minute alternates presenting them- WENDELL NILES, Hollywood an- Tenative plans for a meeting of selves to studio attendants unac- AN ANTI -ASCAP measure introduced nouncer, having completed a narration the National Radio Parts Distribu- quainted with the scheduled speak- in New Jersey Legislature early this assignment on an MGM short featur- tors Assn. er. Each guest on a program is year has been reported favorably out ing Bill Tilden. tennis star, has been are being made by its of committee and advanced to second president, George D. Barbey, coin- furnished with such a card signed signed to do the voice for another reading in the State Senate at Trenton. sports film. cident with the RMA convention. by the station's program manager. Identified as Senate Bill 110, the The sessions slated for June 7 or Effective for the duration this measure seeks to stop formation of 8, would replace the National Parts regulation covers KDKA, Pitts- combinations to control performances FANNIE HURST, novelist, on June Trade Show which was cancelled burgh; WBZ, Boston; W B Z A, of copyrighted vocal or instrumental 1 will start a quarter -hour comment- because of the industry's war pro- Springfield, Mass.; WOWO -WGL, musical compositions by exacting of ary program on the BLUE, Monday duction program. Ft. Wayne, FM stations affiliated license fees. through Friday at 5 p.m. with these stations and the inter national shortwave station, WBOS, Flava -Bake Spots Boston. SEEMAN BROTHERS, New York, has started its second current cam- paign on WABC, New York, with Sex of KEX a participation in behalf of Flava- Bake on Adelaide Hawley's quarter - SECRET BALLOT by repre- hour program, Woman's Page of sentatives of the Army, Navy the Air, heard five times weekly. and Marines named Patsy The sponsor also presents George Bauman, singer of KGW- Bryan's quarter -hour news program KEX, Portland, as Miss Mi- six-times weekly on behalf of litia. Her duties under this Kitchen Magic. J. D. Tarcher & Co., title call for appearance at New York, handles the account. most service functions held in and around Portland. At the same time she will continue Bogert Elected her appearance on KGW's Personality Hour and the JOHN L. BOGERT, formerly vice - BLUE's Granpappy and His president and director of research Pals, which originates at of Benton & Bowles, New York, KEX. has been elected vice- president in charge of research and development of Standard Brands, New York. James S. Adams has been re- elected Tops In Bonds president and Harold G. Cutright RADIO is credited by Indiana for has been re- elected vice-president, its rank as the first State to sub- with the additional duties of secre- scribe its May quota of war bonds, tary and treasurer. according to Louis Carow, publicity director of the State's war savings staff. To aid in the promotion every Brewery Spots station in the State is believed to ATLANTIC BREWING Co., Chi- have cooperated in a series of spe- Worcester has money to spend. The industrial wage earner's cago (Tavern Pale beer), has cial MacArthur Week broadcasts. envelope contains 25% more than it did a year ago or an started a total of 60 one- minute In announcing the success of the average of well above $40 per week. announcements weekly for 13 weeks first month's drive, Eugene Pul- This huge industrial Central New England Market keeps on six Chicago stations: WENR liam, chairman of the Indiana war tuned to WTAG. WTAG's ratings WBBM WAIT WHFC WCFL savings staff and owner of the for exceed the totals of all WIND. Agency is Weiss & Geller, WIRE, Indianapolis, credited radio other stations combined - morning, noon, and night. Ask for Chicago. with a "magnificent job ". the complete details.

Buy Time - DON'T LOOK NOW, BUT When You WTAG An Audience THERE'S A MESSAGE FOR YOU Buy WORCESTER (AND 839 OTHER BROADCASTERS) NBC BASIC RED NETWORK ON PAGE 31 EDWARD PETRY & COMPANY, NATIONAL REPRESENTATIVE Owned and operated by The Worcester Telegram- Gazette

BROADCASTING Broadcast Advertising May 11, .1942 Page 121 negotiation. Today, rate cards of Radio Executives Club stations mean as much, if not more, Picks List of Nominees FREE AND PETERS CELEBRATES than the rate cards of newspapers. Programming and sense of respon- CANDIDATES for official posi- Regular Firm Marks a Decade of Spot tions with the Radio Executives sibility on the part of stations have Club of New York during its 1942- Activity With Quiet Observance changed the objectives of selling 43 season were nominated at the spot time. Stations formerly May 6 meeting. Art Tolchin of wanted to sell time in half -hour WHN, New York, served as chair- and hour segments, because they man of the nominating committee. were not set up to program their No meeting will be held May 13 own time. However, the greater due to the NAB convention in Cleveland and the final conclave share of spot business today is in of the year will be held May 20 the form of announcements placed when officers will be elected. in relation to the station program Nominated for president were structure. Spot announcements in Tom Lynch, Wm. Esty & Co., Bill themselves have become miniature Maillefert, Compton Adv., and Mur- programs produced with entertain- ray Grabhorn, general sales manag- ment value as well as selling er of BLUE M & O stations; vice - message." president, Linnea Nelson, J. Wal- ter Thompson Co., and Helen Last year Free & Peters acquired Thomas of Spot Broadcasting; the rights to Sonovox an instru- treasurer, Peggy Stone, of Spot ment that articulates sound into Sales, re- nominated. John Hymes, words, and set up with the inventor, Lord & Thomas, current president, Gilbert Wright, a separate com- automatically becomes an executive pany, Wright -Sonovox. The Sono - vice- president along with Arthur vox has introduced new production Sinsheimer, Peck Adv., and Al technique spot announcements Taranto, Ted Bates Inc. Secretary into nominations were Bevo Middleton, as well as programs, and Wright - Radio Sales and Paul Frank, Weed MOUNTAINOUS BOUQUET from the staff and congratulations from Sonovox, with its separate person- & Co. radio folks he's met in the last decade seem mighty fine to James L. Free, nel, acts as creative program de- chairman of the board of Free & Peters, representatives, at the 10th anni- partment for Free & Peters as well Disque Quits Phil Lord versary celebration, May 5, in Chicago offices of the company. as sales representative of Sonovox. BRICE DISQUE Jr. has resigned from Phillips H. Lord, New York pro- duction firm, where he served for three WITH staff celebrations in Chi- 1932 as Free & Sleininger with a Robson Back at CBS years as script editor, to enter the total personnel of two men, a sec- freelance field as script writer and pro- cago, New York, and branch offices, retary, and no stations. Within WILLIAM N. ROBSON, formerly ducer. He has written a new show For Free & Peters marked its tenth radio director of Lennen & Mitchell, Valor, dramatizations of the stories of year as station representatives last three months seven stations had New York, and for the last few American who have won the Congres- bene acquired, a list that has ex- sional Medal of Honor, and is writing Tuesday. A pioneer in the field, the months assistant to Bernard Scho- independently for several agencies. company was organized May 5, panded throughout the years to 30. enfeld in producing broadcasts for H. Preston Peters, president, joined the OEM and WPB, has returned the firm the fall of 1932, and to CBS as a producer -director to opened the New York offices on devote most of his time to war prop- ONE Outstanding Jan. 1, 1934. In the fall of 1936, aganda programs. He will super- C. L. Sleininger sold his interest in vise the revision of format for Re- Mark ;40, the company to Mr. Free and Mr. port to the Nation, CBS weekly 563,000 people who spend $130,- ` * Peters, and the corporate name was Washington program, dramatizing 754,000 annually in retail stores. r the background of issues currently missoul changed to Free & Peters. Three thriving cities, 29 prosperous urban com- in the public interest. Assisting l "When we got started," James L. Mr. Robson on war programs will munities- 11,000,000 acres of the richest farm land Free, chairman of the board re- be Ranald MacDougall, free lance in the world! called, "we first had to sell stations scriptwriter, who resigned recently on the idea of national representa- from NBC's script division. tion since many stations were in doubt as to whether representation Keep 'Em Walking was practical. Then we had to sell A CAMPAIGN to encourage people the idea of spot radio to advertisers 42.3% of the composite listening to keep in "wartime trim" by walking, and agencies. has been launched on WOR, New audience from 7 A.M. to 10 P.M. "The last decade," Mr. Free con- York, by John Gambling, who conducts -that's the showing of WTAD in a recent survey morning set -up exercises on his Musi- tinued, "has seen not only tre- cal Clock program. Gambling uses the in this area (8,244 interviews)! The other 9 sta- mendous growth in the volume of words of a new song by Irving Caesar, tions reported, ranged from 16.6% down to 1%. spot radio, but a development of "Walk With Uncle Sam," as the time business methods in radio. Ten for his "Walk to Work Club." Pro- gram is sponsored by Pepsi -Cola, New years ago, rate cards, for example, York, and by Bond Clothes, New York, were used as a starting point of on alternate days, six times weekly.

William E. Winkler, Salesmanager of the Bueter Baking Co., Quincy: "Although we use numerous media, we spend more for radio than any other single one. WTAD is the only medium that covers our whole territory. We cannot say too much as to the effectiveness of our WIAC program over WTAD." SEE How Your SALES Increase 580 Kc. 5000 Watts Because RADIOS Keep Tuned To . "First on all Puerto Rico Dials"

W1Á9 to Box 4504

P. QUINCY, ILL. C. B. S. 1000 Watts San Juan, R. THE KATZ AGENCY National Representative

Page 122 May 11, 1912 BROADCASTING Broadcast Advertising Peabody Awards Board States Position Covering Selection of Annual Honors I O UNG BUT LOUD EDITOR, BROADCASTING: the possibility that under this ar- A LUSTY NEW Your editorial "Peabody Error ", rangement all awards could go to [BROADCASTING, April 27], has been networks, thereby depriving in- MEMBER OF RADIO read with much interest. We ap- dividual stations of the recognition preciate this constructive criticism and stimulus envisioned in the crea- of the Peabody Awards. tion of these awards. BROADCASTERS As a matter of record, I think "To obviate this difficulty, and you and the broadcasters of the also to carry forward the original Serving country will be interested to know purposes of these awards, we feel the Nation's that we of the university share that there should be citations to some of the opinions expressed in stations for over-all public service 3rd Richest Market your editorial. Perhaps the best activities, in addition to the awards evidence of this fact is to be found for the best in reporting, music, in the opening paragraphs of the drama, and education. We respect- "Report of the University of fully recommend, therefore, that Georgia Faculty Committee on Pre- the awards tentatively designated liminary Selections to the Advisory for the best innovation on the part KPAS Board of the George Foster Pea- of a station or an individual be re- body Radio Awards ", which I garded as classifications for over- PASADENA, CALIFORNIA quote: all public service activities on the "As requested by your group, we part of stations as contrasted with 1110 Kilocycles the faculty committee on prelim- networks." inary selections have examined the This opinion was shared by the entries for the Peabody Radio NAB as reported by Joseph L. Using the Pacific Coast's Awards and are providing herein Miller, the representative of this a digest of the material which in group at the board meeting in FIRST 3 -tower Directional our judgment is most eligible for New York. Antenna these distinctions, and from which you may choose to make your selec- Autumn Notices Delivers 3 Times Rated Power, Now 17,500 tions. We understand, of course, in the spirit of this rec- Acting This Wealthiest that you do not have to restrict ommendation, and in an effort to Watts Over 3rd Market your choices to the entries, but may recognize both individual stations o select any program or station which and programs within the various you deem worthy of the honor. categories, the shortwave stations National Representative were chosen for one of the awards. Public Service JOSEPH HERSHEY McGILLVRA It was also decided that in prepar- "You will note that our recom- ing the rules for next year's mendations follow the classification awards, the problem of station suggested by Edward Weeks and recognition would be a matter of approved by members of your paramount consideration. board, viz., (1) the best reporting Mark Ethridge, one of our board of the news, (2) the best entertain- members and a former president ment in drama, (3) the best enter- of the NAB, suggested that the tainment in music, (4) the best NAB office in Washington might educational program (including be asked to set up some objective forms, quizzes, literature, art, measurement of station public serv- conservation, forest protection, ice for use by the Advisory Board etc.), and (5) the most distin- in making next year's selections. guished innovation upon the part As for your statement, "The of a station or individual. rules of the game were changed "Although we recognize that without public notice to the broad- these classifications make for a casters", a detailed announcement more specific measurement of pub- was issued during the fall. There lic service by radio than did the should have been no misunderstand- plan of last year, we question ing. The station exhibits were con- whether this arrangement offers sidered by both our faculty com- adequate recognition of public serv- mittee and members of the Ad- ice activities by individual stations, visory Board. as contrasted with the networks. If you care to publish this letter, 1330 KILO We raise this point both because I shall be glad to have you do so. some of the station managers have Speaking for the faculty commit- 5000 WATTS EVITI asked us to do so, and also because tee and the Advisory Board mem- as we have gone through the en- bers, I can assure the broadcasters FEATURES tries we have been impressed by we want these Peabody DISTINCTIVE that STATION OF Awards to recognize meritorious NEW YORK'S section of with a large public service by radio in the most of WEVD by-- unique position audience is evidenced satisfactory manner to all con- The York's radio cerned. Constructive suggestions Metropolitan New radio boxes of newspaper regarding future awards will be 1, The feature welcomed by my office and will be programme pages. passed along promptly to members of famous advertisers large number after KS of the Advisory Board. 2. The continuously year JOHN E. DREWRY, on the station Dean, Henry W. Grady School of 50,000 WATTS year. request.reg Journalism U. of Georgia, sent on on WEVD" .. Athens. "Who's Who CLEAR CHANNEL Ask for York April 28, 1942. 46th St., New Exclusive NBC Outlet W.E.V-D 117 -119 West MINNEAPOLIS SAINT PAUL KDON, Monterey. Cal., has appointed Representod Notionally by Edw. Petry Co. W. S. Grant Co., San Francisco, as Pacific Coast representative. BROADCASTING Broadcast Advertising May 11, 1942 Page 123 Advance Registration for NAB Cleveland Convention (With Hotel Reservations Reported) (Continued from page 16)

Dewing, H. L., WCBS, Springfield, Ill., F Glade, Earl J., KSL, Salt Lake City. Stat- Hollister, Herb, KANS, Wichita, Kan., Statler. Fair, Harold, WHO, Des Moines, Statler. ler. Statler. Dirks, Dietrich. KTRI, Sioux City, Statler. Fay, William, WHAM, Rochester, N. Y., Gleeson, W. L., KPRO, Riverside. Cal., Holt, Thad, WAPI, Birmingham. Dobyns, Merwin, KGER, Long Beach, Stat- Statler. Statler. Hooper, C. E., C. E. Hooper Inc., New ler. Fetzer, John E., WKZO, Kalamazoo, Stat- Goddard, Fred, KXRO, Aberleen, Wash., York, Statler. Dorrance, Dick, FM Broadcasters Inc., New ler. Statler. Hopkins, James F., WJBK, Detroit, Rol- York. Cleveland. Fifer, C. Arthur, WTAD, Quincy, Ill., Goldman, Norman R., BROADCASTING, Wash- lenden. Dressman, Elmer H., WCKY, Cincinnati. Hollenden. ington, Statler. Hough, Harold V., WBAP, Fort Worth, Stotler. Finney, C. M., Associated Music Pub. Goldman, Simon, WJTN, Jamestown, N. Statler. DuMond, Joe, KBUR, Burlington, Ia., Stat- Fisher, Ben S., Fisher & Wayland, Wash- Y., Statler. Hover, Fred R., WFIN, Findlay, O. ler. ington, Statler. Gordon, Mr. and Mrs. James, WNOE, New Howard, B. C., WRVA, Richmond, Hol- Duncan, L. J., WDAK, West Point, Ga. Fisher, Bert F. and Mrs., KOMO-KJR, Orleans. Statler. lenden. Duncan, Walter, WNEW, New York, Stat- Seattle, Stotler. Gordon, John, Needham. Louis & Brorby Howard, J. R., Scripps- Howard Nwsp., 1er. Fitzgerald, Fred, BROADCASTING. Washing- Inc., Chicago, Cleveland. New York, Statler. Dunville, Robt. E., WLW, Cincinnati, Hol- ton, Stotler. Gough, Emile, SESAC, New York, Statler. Howell, Jack, Oklahoma, City., Statler. tendon. Fitzsimonds, F. E., KFYR, Bismarck, N. Graham, Arthur W., WKST, New Castle, Hull, Clair B. and Mrs., WDZ, Tuscola, Dwyer, Ed O., WWL, New Orleans, Stat- D.. Statler. Pa. III.. Statler. ler. Flanigan, E. Y., WSPD, Toledo, Statler. Gray, Jason, WCED, Dubois, Pa., Stotler. Hunter, Cartwright M. and Mrs., WHK- E Flanley, Mabel G., Borden Co., New York, Green, Truman, WFLA, Tampa, Statler. WCLE. Cleveland. Statler. Gregory. Sherman D., NBC, New York, Hutchings, W. C.. Associated Music Pub., Eatherton, James, WCBI, Columbus, Miss., Fletcher, A. J., WRAL, Raleigh, Statler. Stotler. New York, Statler. Statler. Foster, Frank, WCED, Dubois, Pa., Stat- Grignon, G. W., WISN, Milwaukee, Cleve- Hutchinson, W. E. and Mrs., WAAF, Chi- Eaton, Joseph. WHAS. Louisville, Stotler. ler. land. cago, Hollenden. Edgar, Edward E., WGH, Newport News, Foster, R. D., KGBX, Springfield, Mo., Gross, Irvin, WFAA, Dallas, Statler. Hyde. Chas. A. and Mrs., WHK -WCLE, Va., Stotler. Stotler. Gunzendorfer, Will, KSRO, Santa Rosa. Cleveland. Eggleston, J. C., WMC, Memphis. Statler. Fox. S. S.. KDYL, Salt Lake City, Stat- Cal., Stotler. Egner, C. Lloyd, NBC Radio Recording. ler. H Eighmey, F. C.. KGLO, Mason City, Ia., Ingledue, Grace E., WFIN, Findlay, O. Frank, Nathan, WCBT, Roanoke Rapids, Hackett, C. H., WINS, New York, Stat- Irwin, W. C., WSOC, Cleveland. r Statler. Statler. 1er. Charlotte, Ekrem, F. C., KVOD, Denver, Statler. Freeman, C. M., WLS. Chicago, Stotler. Hackathorn, Ken. K. and Mrs., WHK - J Elias, Don S., Mr. and Mrs., WWNC, Ashe- Freman, Don, WMT, Cedar Rapids, Stat- WCLE, Cleveland, Statler. ville, N. C., Stotler. Jackson, A. H., Blaw -Knox Co., Pitts- John, ler. Hager, Kolin, WGY, Schenectady, Cleve- Elmer, WCBM. Baltimore. Statler. French, Carlin S., WTMV, E. St. Louis, land. burgh, Stotler. Elvin, Ralph G., WLOK, Lima, O., Statler. Hagman, Clarence T., Jackson, Geo. M. and Mrs., WBOW, Terre England, Monroe B., WBRK, Pittsfield, Ill. WTCN, Minneapolis, Haute, Statler. Mass.. Stotler. Frieder, O. E., Chicago. Statler. Stotler. Jackson, Hub, Fuqua, J. B., WGAC, Augusta, Statler. Hagenah, Gus, SESAC, New York, Statler. KTHS, Hot Springs, Stat- Enns. Ted. WMT, Cedar Rapids. Statler. Hanover, E. A., WHAM, Rochester, ler. Enoch, Robt. D., KTOK, Oklahoma City, Free, James L., Free & Peters. Statler. Stat- Jackson, Lowell E., Katz Agency, Chicago. Frey, M. J., KEX, Portland, Ore. ler. Statler. Hall!, Hugh A. L., WOAI, San Antonio, Hollenden. Erickson, Ann. WHAT, Greenfield, Mass., Jadassohn, Kurt A., SESAC, New York. Statler. G Cleveland. Gammons, Earl H., WCCO, Minneapolis, Hanson, O. B., NBC. New York. Stotler. Statler. Essex. Harold, WSJS, Winston -Salem, Harrison, A. F., United Press, New York, Jansen, E. J., KTBI, Tacoma. Stotler. Cleveland. Statler. Jayne, D. E. and Mrs., WELL, Georges, Bert, WHEB, Portsmouth, N. H., Stotler. Battle Ethridge, Mark, WHAS, Louisville. Stat- Hart, John P., WEIR, Knoxville, Statler. Creek, Stotler. ler. Statler. Jeffrey, John Carl, WKMO, Kokomo, Ind., Evans, Arthur, Canadian Assn. of Broad- Gifford, L. A., KVFD, Fort Dodge, Ia., Haymond, Carl E. and Mrs., KMO, Ta- Statler. coma, Statler. Stotler. casters, Toronto, Statler. Headley, Frank M., Headley-Reed Co., New Johnson, Geo. W., KTSA. San Antonio, Evans, Haydn R., WHBY, Green Bay, Gillespie, Wm. C., KTUL. Tulsa, Statler. York, Cleveland. Staffer. Statler. Gillin, John J. Jr., WOW, Omaha, Stat- Hanson. Eleanor. WHK-WCLE, Cleveland, Johnston, Henry P., WSGN, Birmingham, Evans, Ralph, WHO. Des Moines, Statler. ler. Heath, J. R.. KTAR, Phoenix. Stotler. Everson, Carl M., Mr. and Mrs., WHKC, Gilmore, R. B., Southern Music Pub., New Heccker, C., KVOD, Denver, Statler. Johnson, L. C., WHBF, Rock Island. Columbus, Stotler. York. Stotler. Heintz, Jack, WCBS, Springfield, Ill., Stat- Johnson, Walter, WTIC, Hartford, Statler. ler. Johnston, Kenneth B. and Mrs., WCOL, Henkin, Morton, KSOO, Sioux Falls, S. D., Columbus, Statler. Statler. Jones. E. E., WSOC, Charlotte, Cleve- Herbert, C., All- Canada Radio Ltd., To- land. ronto, Statler. Jones G. C., Jr., WRBL, Columbus. Ga.. Herman, A. M., KBAP, Fort Worth, Stat- Statler. ler. Jones, Ryland. New York, Stotler. Herman, Buell. Katz Agency, Chicago. Jonker, W. E., Graybar Co., New York, Herrin, Weldon, WTOC, Savannah, Stat- Statler. An Invitation to. Jordan, Chas. B.. WRR, Dallas. ler. Hewitt, Leslie G., KFMB, San Diego. Stat- Jordan, Ray P., WDBJ, Roanoke, Stotler. ler. Joy. Geo. E., WRAK, Williamsport, Pa.. Hicks, Mrs. Evelyn, WSGN, Birmingham, Cleveland. Stotler. K Visiting Broadcasters Hill, E. E., WTAG, Worcester. Stotler. Kahn, D. A., KFDM, Beaumont, Tex., Hill, Luther L., WMT, Cedar Rapids, Stat- Statler. ler. Kahn, E. J., Robt. Kahn & Assoc., Chi- Hinkle, Felix, WHBC, Canton, O., Cleve- cago, Statler. land. Kanner, Leonard, WCAE, Pittsburgh, Hobson, Philip N., WMEX, Boston, Stat- Cleveland. The undersigned ler. Kaye. Sydney, BMI, New York, Statler. Hoessly, Harry H. and Mrs., WHKC, Co- Keller, Robt. S., Associated Music Publish- lumbus. ers, New York, Statler. Hoffman, Edward, WMIN, St. Paul, Stotler. Kenkel, Fred H., C. E. Hooper, New York, representatives who are Hoffman, Phil, WMT, Cedar Rapids, Ia., Statler. Statler. Kennedy, John A., WCHS, Charleston, W. Hogan. John V. L., WQXR, New York, Va., Cleveland. Statler. Keystone Broadcasting, Chicago, Cleveland. in Cleveland for the NAB Rollender, W. S., John E. Pearson, Chi- Kiley. Wm. F., WFBM, Indianapolis, Cleve cago, Gtatler. land. Convention will be happy to have you visit them at BOOST INTERNATIONAL NEWS SERVICE YOUR headquarters, Suite 914.1648 SALES 1 Advertise a.er Central America's in the Hollenden Hotel. most modern stations /90,000 Walter E. Moss Pierre J. Huss AMERICANS William Stewart, Jr. Sam Pew OF THE CANAL ZONE Thomas A. Pledge William S. Brons sur AMERICAN

Rep.: h'.«Ichoi ' 9 Rerkr!-iier Plc*n,

Page 124 May 11, 1942 BROADCASTING Broadcast Advertising "WHAT ARE YOUR PERSONAL PEACE AIMS?"

asks ROBERT SHANNON, President RCA MANUFACTURING CO., INC.

- and he explains: -

"Besides fighting for our liberties, our freedom and our way of life, we're fighting - because we believe that with victory will come an EVEN BETTER WAY OF LIFE!

"After the last World War new products, new serv- like anything we have ever seen before are but a ices, new industries were born. The automobile few of the possibilities of Victory. business jumped from infancy to a full -grown industry. Radio. which had been considered an ex- "The war time job of advertising is clear. Adver- perimenter's novelty, became an accepted necessity tising, more than anything else, can make our 'will in every American home. to win' a personal thing. Advertising can crystallize for each individual the tremendously important "Immediately following the successful conclusion of reasons for victory - his PERSONAL PEACE AIMS. this war, the creation of new goods and services - By visualizing the BETTER WAY OF LIFE that will involving entirely new conceptions of value -should come with VICTORY, advertising can make us all be even greater than the developments following doubly determined to save, sacrifice and speed war the last war because, as a nation, we move faster production -even beyond our most rigid estimates. and utilize our facilities more economically than we did a generation ago. Entirely new means of com- "If advertising can contribute to the fulfillment of munication built around Television, Facsimile, etc., this objective, it will have amply served our nation new modes of travel involving cars and planes, un- in its all -out Victory war program."

* To the great names in American business whose continued advertising is a flaming symbol of faith

in America's future . . . whose fortitude in total war adds another shout of defiance to the enemies

of free American enterprise and democracy . . . this space is dedicated by The Nation's Station.

T H E N A T I O N ' S M O S T M E R C H A N D I S E -A B L E S T A T I O N COVERAGE OF SPECIAL EVE

With one of the finest, best equipped mobile units in the country, KLZ is able to lead the field in unusual broad- casts.

DENVER

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