PROMOTING PRESS FREEDOM SINCE 1868

FEBRUA RY 2017 “Excessive administration secrecy... feeds conspiracy theories and Issue 2 reduces the public’s confidence in government.” — Sen. John McCain Sunshine Week MPA ON THE MOVE is Coming Soon ‘Change is inevitable. From March 12-18 the Michigan Press Association Growth is optional.’ would like to encourage By John C. Maxwell members to celebrate media, Bulletin and design of marketing materials. She Sunshine! This is the 12th will also work closely with the executive director in I am a firm believer in the statement Change is Annual celebration that implementing the new management agreement with the inevitable. In Michigan people have often said, if Michigan Press Association Foundation. Her Founda- was started by ASNE and you don’t like the weather, wait five minutes. As the tion activities will include maintaining the longstanding the Reporters Committee MPA leadership continues to push the vision for a relationships with the college and university schools of to help raise awareness of, and promote transparency and openness for all reinvigorated MPA change happens here as well. It levels of government. is with mixed feelings I report to the membership journalism and the annual scholarship awards and may- There are many ways to participate in the events. Many newspapers on changing in staffing for MPA, MNI and The be assisting staff with fundraising. Brittiany worked across the country use this week as an opportunity to promote openness Foundation. for the Missouri Pharmacy Association before follow- with op-eds, editorial cartoons and stories about what is going on in their Departure - Roselie Lucas, MPA Manager has ing her fiancé to the Lansing area, where he accepted a local governments. submitted her resignation. Roselie has served the position with MIRS. Resources, including a toolkit with ideas can be found at www.sunshine- newspaper industry of Michigan for over two decades in Retirement – Janet Mendler announced her retire- week.org. a variety of capacities. She has been instrumental in the ment as the Michigan Press Association Foundation Keep your eye on your email box for op-ed content from MPA and transition of services to CNA and from CNA to MAN- Manager after 14 years at the helm. Janet began with our members in the next few weeks. We have a big opportunity to make SI. Roselie during her tenure has had many responsibil- the Foundation in 2003. During her time, the scholar- changes in our FOIA laws in this legislative session. The state House has ities over the years including MNI for-profit/advertising ship program has grown to where it has now given out re-introduced a package of bills that will subject the legislature and gover- services, member services, operations to name a few. 233 individual scholarships. Janet keeps in close touch nor’s office to FOIA. Michigan is one of only two states in the country that In the past year she has been helpful in the transition with many of them, especially the many who continue currently protects these elected officials from FOIA and we look forward to to a new executive director and willing to share her in journalism and related careers. She has been keenly changing that. broad knowledge of the organizations activities, history involved with the development of young journalists, in- Unfortunately, in spite of support from an overwhelming majority of and projects that were on the shelf. cluding those still in high school. Through her guidance, State Representatives including Speaker Tom Leonard (R-DeWitt) House We will all share our thanks for her service to MPA, the Foundation annually covers the tuition of five high Democratic Leader Sam Singh (D-East Lansing) and the Lieutenant Gov- MNI and the Foundation. We wish her well in her new school students who otherwise would not be able to ernor; Senate Majority Leader Arlan Meekhof (R-Olive Township) still op- endeavor and position with a national association. attend the summer week-long Michigan Interscholastic poses any legislation that would allow these records to be open to the public. Arrival – Brittiany Turner, BA English, will be Press Association workshop. Janet’s passion for young MPA urges you to use Sunshine Week to talk with your State Senators joining MPA in March. Brittiany will be the Com- journalism is unmatched and well-regarded by those and ask them to tell the Majority Leader that they support transparency for munications Manager responsible for websites, social who carry forth the trade’s vital mission. the legislature and the Governor. Better Newspaper Contest Newspapers of the Year Class C: Midland Daily News On Thursday, January 26, the Awards Gala at Class D: Greenville Daily News MPA’s Annual Convention brought more than 200 Weekly/News Media Publication people together to celebrate great writing, photogra- Newspaper of the Year: phy, design and successful advertising campaigns from Class A: Bridge Magazine Michigan’s best. Class B: Tri-County Times Class C: This year we had a great competition for the BNC Class D: State Line Observer Contest. MPA Celebrated quality journalism in College Newspaper of the Year: Michigan by handing out our highest awards to the Division 1: Central Michigan University/CM-Life “Newspaper of the Year” winners. Below are the 2016 Division 2: Ferris State University/The Torch Newspaper of the Year winners: Division 3: Grand Rapids Community College/The Collegiate

Daily Newspaper of the Year: Full results of special awards from Newspaper of the Year to Public Notice Journalism, regular contests for editorial, college and advertising can be found at Class A: Flint Journal https://michiganpress.org/contests/ Class B: The Ann Arbor News The 2017 BNC Contest will open up on August 1, 2017. PAGE 2 JANUARY, 2017 Transparency

Transparency is the lifeblood to any strong can see their The Open Meetings Act outlaws a govern- employees under the act, they currently remain democracy in the world. representa- ment that is conducted behind closed doors, outside of it, meaning a major portion of our Without transparency the owners of the tives debate that creates a perception of corruption and government does not allow its employers, the government - the people - cannot guide their the issues mismanagement of their community issues. citizens, the ability to double-check the work representatives to do their will. Without before them The Freedom of Information Act is just they are doing on behalf of us. transparency government corruption takes and make as important to a democracy. This act allows There is no valid reason why this light of flight, bad decisions are made and govern- decisions citizens to view and study primary docu- transparency should not shine upon the state ment ceases to be of the people and by the based on those mentation that government uses to debate legislature and the governor’s office. Sure, cer- people. A voting population left in the dark decisions. and decide solutions to the issues impacting tain members of the legislature will make weak about its government becomes cynical and The Open the citizens. It allows citizens the ability to complaints the law will not allow for unfiltered mistrusting of their representatives. Meetings Act double check the work being done by their debate among them, but that is like saying your Two of the best tools to ensure government gives citizens employees: the elected and appointment boss should not observe a portion of your work. transparency in any state or federal govern- a front room officials that represent them. It’s time for the light of transparency to shine ment those that give the public the ability to Doug Caldwell seat to how However, in the state of Michigan this act in all corners of government in the state of observe and study the decisions made by their President & Publisher policy is does not apply to one major portion of those Michigan. It’s time for all of our employees to be elected and appointed government bodies and Petoskey Media Group shaped and employed by the citizens: the state legislature put under the same spotlight. representatives: The Freedom of Information gets the citi- and the governor’s office. Act and the Open Meetings Act. zens involved While proposals are being made at this very Co-written by Jeremy McBain, Executive Editor, Using the Open Meetings Act, citizens of in this process through observation and the moment (credit the Michigan House for passing Petoskey News-Review/Charlevoix Courier/ Saturday, and Michigan Press Association President the community, state and federal government ability to communicate with their representa- this legislation that is now sent to the Senate for Doug Caldwell, President & Publisher of the can observe government in action. They tives at these meetings. approval) to bring these groups of government Northern Michigan Review

HE N T WO I R From the June 1947 E L R D Michigan Publisher E

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Cutline infor- mation here when we get it

www.MICHIGANPRESS.org JANUARY, 2017 PAGE 3

LEGISLATUREGet to know the What newspapers are State Rep. Jim Runestad in your district? was first elected The newspapers in our district include the Spinal to serve in the Column, The Milford Times, and The Oakland Michigan House of Representatives in Press, as well as the Milford Messenger (a Milford November 2014. High School Newspaper). He represents the 44th District, which includes the residents Can you tell our members of Highland Township, in 100 words or less why White Lake Township, Springfield Township, you think that the Open Milford Township and Meetings Act and the parts of Waterford Township, as well as Freedom of Information Jim Runestad, the Village of Milford. (R-44th District) Act are important? Runestad serves as chair of the House Judiciary FBI Changes FOIA I believe the Open Meetings Act is vitally import- Committee. He is also a member of the Insurance, Communications and Technology, and Local ant to the public and give them the right to access Government committees. Policies, Tries To Route meetings of boards, commissions, councils, boards and other Government bodies. As a legislator, I Runestad graduated from Central Michigan University believe our constituents have a right to know what with a B.S. in Education and a concentration in History, More Requesters To Fax we’re doing. What bills we’re working on, and the Economics and Politics. Immediately after graduating, Runestad began working in the insurance industry public has a right to know what bill may or may not Machines, Mailboxes and for the last 13 years has been operating his own affect them in the future. insurance company, Runestad Financial Associates LLC. From: The Daily Dot In this current term, Speaker of the House Tom Prior to his election to the state House, Runestad spent Considering the FBI’s open antagonism towards FOIA requesters, Leonard wants total transparency for the House of three terms as an Oakland County commissioner, it comes as no surprise the agency is making it even more difficult for Representatives. Just recently, the house revealed where he was chairman of both the Public Services Committee and Planning & Building Committee. During requesters to make requests. to the public the salaries of each employee of the his six-year tenure, Runestad worked with various At the beginning of March, the FBI will no longer accept FOIA re- house. I believe the Freedom of Information Act is county commissions to improve the level of Friend of quests via email. Instead, requesters will have to rely on fax machines an important tool for reporters and the public to the Court services. He also assisted the Michigan Civil and standard mail (“snail mail”) in order to communicate with the help hold legislators accountable, and they have a Rights Initiative on the Proposition 2 ballot initiative, agency’s records management division. The agency will also accept a right to that information. ending race preferences in government hiring and education. fraction of requests through an online portal, provided users agree Rep. Runestad and his wife, Kathy, reside in White Lake to a terms-of-service agreement and are willing to provide the FBI Can you tell us something you and Waterford. There, they’ve raised five children: Joel, with personal information, including a phone number and physical Justin, Lena, Lee and Kayla. think newspapers do well? address. In 2017, the FBI is pushing requesters towards fax machines and Newspapers of course have always traditionally Contact PHONE: 517-373-2616 snail mail. Why? Because it makes it incrementally more of a hassle served as the watchdog of the Government, and I EMAIL: [email protected] to request documents from the agency. Sure, there are a number of believe many still do today. They serve a vital role by options online to turn emails into faxes, but it’s just one more hoop providing information to the public by printing Op- to jump through, put into place by the FBI with absolutely zero Ed’s, and there are many great reporters who cover justification. State and National Politics. By doing this, the public Do you feel that providing The good news is that the FBI has been shamed into rolling back can stay well informed. public notices of govern- part of its “fax and stamps” FOIA demands. It would still prefer mental activities in a print- requesters use the most archaic form possible when asking for docu- Can you tell us something ed newspaper is important ments, but it has rolled back restrictions it placed on requests made you think newspapers through its online portal. to Michigan citizens? Earlier on Tuesday, the FBI told the Daily Dot it would remove need to improve upon? I certainly believe providing public notices of the limit on the number of submissions requesters could make and Many times the media misinterprets a bill, and put government activities in a newspaper is important allow users to file requests 24 hours a day. out information to the public that is not factually to Michigan citizens. The public has a right to know “The FBI eFOIA portal has been under development and testing correct mainly due to not taking the time to speak to about and attend coffee hours, as well as town halls for two years. With the full implementation of the portal on March the bill sponsor. Many times it’s hard to get an Op-Ed with legislators. The public also has the right to see 1, 2017, the terms of service for the site will be modified to allow published. I realize space is limited, and newspapers public notices of bids for jobs, city council meetings, an unlimited number of requests, no limitation on the number of are on a tight budget, but all voices from all political commissions, and other community gatherings where requests which may be submitted by an individual, and availability arenas must be heard. a government official is going to be present. seven days a week, 24 hours a day,” the FBI said in a statement.

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LEGAL NEWS Foundation opens PROTECT YOURSELF, board membership as PREVENT TROUBLE part of bylaws changes DOWN THE ROAD As we start to see the first hints that winter articles. This issue arose in an article post- In a change expected to draw new mem- had 13 trustees, one would be the MPA pres- is retreating, it’s time for spring cleaning! In ed about the Celtics attempting to recruit bers to its governing body, the MPA Foun- ident-elect and at least six more would have to light of recent decisions and government Kevin Durant where a paper embedded a dation board, with approval from the MPA be past presidents of either MPA or MNI .” agency rules, it’s time to review your Terms of photograph that was taken from Snapchat Board of Directors, amended its bylaws to Other bylaws changes are procedural or Use, Privacy Policies and general strategy with and posted to Twitter. Under Perfect 10 v. open membership to individuals who have designed to provide more clarity. Roberts the following three issues in mind. Amazon, a paper can avoid liability if it treats not served as an MPA or MNI president. In Rules of Order will be replaced with the the social media post properly. addition, officers will now serve for two-year Standard Code of Parliamentary Procedure Make sure you’re DMCA ready! First, embed the content. Twitter, for terms rather than one. as the parliamentary authority of the Foun- Have you ever watched your online example, has the ability to place a line of code Foundation President Rich Perlberg says dation. In the event of a trustee vacancy, the comment section? Even when content isn’t on your website that links back (inline linking) the membership change means that trustees Foundation board will nominate someone an angry ALL CAPS shouting match, there to the original site. This embedded image may now be individuals who are committed to fill the remainder of the term, pending can be risk to your organization if posters doesn’t stay on your website and is not infring- to the mission of the Foundation but without approval by the MPA board. This follows the share copyright protected photos or content. ing, because no copy is ever made by your site. formal ties to MPA or MNI. In addition, the procedure for normal trustee appointments, Staying out of trouble can be easy, but as of This was the carve-out that protected Perfect MPA president-elect becomes a voting mem- and also keeps intact the staggering of terms December 2016, the rules of safe harbor have 10 since the image was not found on the ber of the board. Previously the office-holder so that a similar number of trustee terms changed! company server. was a non-voting member. expire each year, says Perlberg. The Digital Millennium Copyright Act Second, make sure you follow the Terms of Size of the board also changes to a mini- In addition, the Foundation vice president (the “DMCA”) creates a safe harbor, po- Service of the platform you are embedding. If mum of 7 and maximum of 15. The previous as well as the president can call a special tentially protecting a paper from copyright you’re taking content from Twitter, make sure minimum was set at 9 members. meeting but the amended bylaws leaves intact infringement liability when third parties you are allowed to use it under the platform’s According to Perlberg, the new wording is wording that allows a majority of the board post content that may be infringing. This contract. intended to guarantee that MPA/MNI influ- to, at any time, call a special meeting. safe harbor isn’t free, however. In order to Finally, avoid embedding materials at the ence will still be dominant on the Foundation Other changes designed to clarify existing invoke the safe harbor, each online service top of articles. If a photo or a post is found to board by mandating that a majority of the wording specify that the vice president provider or website operator must designate be infringing, it is often removed. At best, left board must always consist of past presidents serves as acting president in the event the an agent to receive notices relating to claims of in its place is either a box or no content at all. of the MPA or MNI and the president-elect president is absent and replaces wording for infringement and register online with the U.S. Rather than have an article with no content, of the MPA. “For example,” he said, “if we permitted electronic meetings and voting. Copyright Office. place the embedded image down deeper in the The change, created under the final rule article. The link and the positioning provide found in 37 CFR Part 201, updates what is both the best legal and practical footing for required to maintain a DMCA agent with sharing social media content. the U.S. Copyright Office. To meet these Clean up those cross-device requirements, an organization must register tracking issues! online. If a company fails to do so, any exist- Being able to follow content on your phone, ing DMCA agent filings with the Copyright computer and tablet may be great for your Office will expire on December 31, 2017. readers, but are you prepared to handle the Those who are not registered cannot claim data protection requirements? the safe harbor protection. The new online In January, the Federal Trade Commission registration is valid for three years and costs (FTC) released a new report on cross-device $6. For more information, go to https://www. tracking focusing on transparency, choice and copyright.gov/dmca-directory/help.html. security. In their report, the FTC concluded Thursday Scrub your website of any non- that consumers were often unaware of the licensed, non-owned photographs scope of sharing that occurs between devices, while embedding social media May 18 especially when sensitive information, like Save the date! images! address and credit card information, was in- 2017 Almost everyone has heard of the cost of Michigan Press Association Foundation’s cluded. The agency issued several recommen- infringing a Getty Images photograph, yet dations as a part of their findings to bolster 31st Annual Scholarship Golf Benefit many still turn to Google Images for general consumers’ understanding of the information content photography. When social media Experience world class golf at Treetops Resort in Gaylord. shared with the apps and platforms they use. comes into play, the topic becomes even more If your platform collects reader data on Watch your in box for more information — coming soon! challenging! more than one device, you need to assure that If you’re going to use images from third you: (1) truthfully disclose any tracking to party sources and you do not have permission, your reader; (2) offer choices on how the ac- keep in mind that you may be infringing tivity is tracked; (3) obtain affirmative express someone’s copyright. The same is true when consent to track cross-device geolocation data; posting images from social media, but there and (4) maintain appropriate security to avoid are ways to include relevant posts in online unauthorized uses of data. www.MICHIGANPRESS.org JANUARY, 2017 PAGE 5 What I learned in Ohio Visit with newspapers in Buckeye State cures my winter ‘funk’

Convention season is an interesting time a real future for Should we keep everything “in house,” Like most places I visit, large papers in the life of a speaker. Most years, I’ll travel their newspapers finding ways to combine different areas are trying to find new ways to attract directly from one convention to the next and attend con- of pre-press production that benefit our advertising dollars and readers. When between late January and June. Some years, ferences, classes, papers? asked, my advice was to remember what the travel doesn’t slow until July or August. read journals and Like most important questions in life, readers want, because readers and ad- I’ve purposely cut my travel this year, to even stand in line the quickest answer is often not the best. I vertisers go hand in hand. make time for a couple of new projects I’ve to gain insight into reminded publishers to consider long-term Smaller papers have their own set of begun. That’s a primary reason I’m enjoying ways to improve effects of their decisions. Are we risking issues. For the past century or more, convention appearances so much this year. their operations long-term success for the sake of short- newspapers in smaller communities I just returned from Columbus, Ohio, Kevin Slimp and products. term savings? have dealt with many of the same issues where I spoke to the Ohio Newspaper As- The News Guru What was on A new publisher asked advice about as their larger counterparts. In addi- sociation. Actually, I believe they officially the mind of Ohio’s several areas, including the design of the tion, competition from nearby metros changed their name a few minutes before I newspaper leaders? The discussions varied, paper itself. I suggested taking advantage looking for new readers is increasingly came to the stage. Either way, they are still but most centered around ways to improve of as much reading, online training and creating more competition between “ONA.” their newspapers and the methods used to local training opportunities as possible. metros and nearby community papers. After more than 20 years of speaking, you get them out. The publisher of a community newspaper I was glad to see fire in the belly of would think I would be past being suprised “Should we outsource our ad design?” wears many hats and it’s easy to become Ohio’s newspaper community. I visited by audiences. It’s become the norm for This came up more than once. At one overwhelmed by the sheer amount of add- with reporters who are passionate about groups to add seats at the last minute when point, a group of us gathered around a table ed work when the job title changes from their calling, editors and ad managers I’m speaking about the state of newspapers, and discussed options to get the best results editor, or ad manager, to publisher. serious about improving their products but it still surprises me for some reason. for their small community papers. The Several editors and publishers asked me and service, and publishers who still feel A steady stream of attendees lined up to possibility of a joint “co-op,” where small to look over their papers and make sug- confident about the future. ask for a few moments to visit following my newspapers in adjoining communities might gestions. I laughed when one said, “Wow! Convention season always seems to speech. With five hours to kill before my work together, giving them more control You’re really good at this.” come at the right time. After spending flight home, I offered to find a place near the over the creative process while sharing in the I told her it was like anything else. After a couple of months working from my registration table to meet with folks for a expenses came up. you’ve done it a few thousand times, you office, convention season reminds me few minutes each. We discussed the best options for out- get pretty good at it. our industry is alive and well, and will I attempted to spend as much time as pos- sourcing, for papers who feel this is the best What did I take away from my day in be for decades to come. sible answering the questions of each person, option for them. Should they use designers Columbus? That’s one reason I love my job so while cognizant others were waiting in line who are part of a huge national group, a Ohio is an interesting place to be in the much. for their turns. company outside the country, or a smaller newspaper business. There are several Kevin Slimp is CEO of newspaperacademy.com and I can’t tell you how much it pleases me to group who might offer more personalized big cities, meaning there are more metro director of The Newspaper Institute. Contact Kevin meet with publishers and others who see attention? papers than in most states. at [email protected]. If your marketing were a car, what would it be?

Lawrence told me about a technique for gathering in- kind of animal would you like to her how to Porsche-ize her advertising and keep some of formation from prospective advertisers. “I’ve been selling be? or ‘If you were a tree, what the best qualities the Toyota had when it was new.” for a long time, so I realize the importance of informa- kind would you be?’ In this case, Lawrence explained that you don’t have to have spec- tion. But I like to go beyond the standard questions about ask, ‘If your current marketing list knowledge of every car, but it helps to have a gen- their history, products, customers and goals.” were a car, what make and year eral understanding of product categories. For example, He said that sometimes it helps to switch gears. “A lot would it be?’ Then ask what kind economy cars are affordable and fuel efficient. Luxury of people ask prospects to rate their current marketing on of car they would like it to be in cars are heavy on high-end features and turn heads on a scale of one to ten, with ten being the highest. Whatever the future.” the highway. SUVs are spacious, minivans are practical, number they choose, you simply ask why they made that Lawrence was pleasantly sur- pickup trucks are strong and serious. Of course, age and choice. For example, if they say ‘seven,’ ask what would John Foust prised first time he tried the idea. mechanical condition are factors. And some models are make it a ten. The answer tells you what they would like to Raleigh, NC “I figured it wouldn’t work with higher maintenance than others. change, so you respond by focusing your presentation on everybody. So I used it with a “And just like people,” he said, “some advertisers start your paper’s strengths in those areas. prospect who had shown some creativity in our conversa- with an entry-level model and progressively move up. If they say ‘ten’ – which you’ll rarely hear – ask them tions. She said her current marketing was like a 20-year- That creates plenty of in-between advertising options.” why they feel that way. Sometimes their answer will reveal old Toyota – reliable and comfortable, but not running as Lawrence’s approach confirms that the right kind that it’s really not a ten. If they truly believe it should rate efficiently as before. of information can give your presentation more power. that highly, ask how they can maintain that number – Then she said she would like her marketing to run like Horsepower, that is. then look for a role your paper can play. a Porsche – stylish and built to react quickly to market (c) Copyright 2017 by John Foust. All rights reserved.

“I like the car comparison that Paul Smith uses for changes. Now that’s what I call good information. Those John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get computer systems in his book ‘Lead with a Story.’ It’s two simple questions gave me a clearer picture of what she quick results from in-house training. E-mail for information: [email protected] probably related to questions that kids ask, like ‘What thought of her company’s marketing. I was able to show

www.MICHIGANPRESS.org PAGE 6 JANUARY, 2017

Michigan Lt. Governor Brian Calley and his wife Representative Julie Calley enjoy the MPA Governor’s luncheon (photo: Penny Milliman)

Longtime MPA1 (L to R): Eric English, Ann Arbor news leader; Ryan Stanton, Ann Arbor reporter and finalist for MPA Public Service Award; Julie Mack, impact reporter based at the Kalamazoo Gazette, finalist for Journalist Foundation of the Year, and on the team for the Public Service Award winner; Ron Fonger, impact report based employee/ at The Flint Journal, finalist for Journalist of the Year, and on the team for the Public Service Award champion winner; Shannon Murphy, leader of MLive’s Public Policy Team; Bryn Mickle, regional news manager, Janet Flint-Saginaw-Bay City; Sara Scott, regional news manager, Ann Arbor-Detroit-Jackson; Mickey Ciokajlo, Mendler regional news manager, Grand Rapids-Kalamazoo-Muskegon; Mark Tower, lead reporter, The Grand Rapids speaks to ; Gary Ridley, news leader, The Flint Journal. (Photo: John Hiner) MPA Board. LET’S DO LEFT: Senator Steve Bieda, Senate Majority Leader Arlan Meekhof, House Democratic Leader Sam LUNCH Singh and Speaker of the House Tom 2017 MPA Leonard address MPA Members at weekend the Legislative Leadership Panel.

MPA President Doug Caldwell, MPAF President Rich Perlberg and MNI President Bill Speer kick off MPA Convention with a “Town Hall” A ‘RUFF’ DAY AT THE OFFICE ... Grand Haven Tribune Publisher Kevin Hook gets an assist from luncheon. (Photo: Rich Lamb) his helper River.

www.MICHIGANPRESS.org JANUARY, 2017 PAGE 7 CLASSIFIEDS MANAGING EDITOR experience is preferred. May require night / studying journalism. Individual must be reliable, Editor is responsible for overall news content, the weekend shifts. We recognize and appreciate the be able to produce clean copy quickly, and enjoy ideal candidate should be experienced in producing The Gratiot County Herald a weekly newspaper, benefits of diversity in the workplace. People who mingling with residents to produce stories that high-integrity, quality journalism in a multi-platform located in Central Michigan, is seeking a Managing share this belief or reflect this diverse background reflect the Leelanau Peninsula. Photography world. The Editor will need to be focused on digital Editor. We are looking for someone that would are encouraged to apply. The Monroe News is an skills a plus. Please send resume and samples of and print transformation, including new and creative like to move from a general reporter to Editor. Equal Employment Opportunity Employer. To apply, work to Alan Campbell, 7200 W. Duck Lake Road, approaches to growing audiences in a digital Candidates should have at least two years of send a resume, a cover letter and links of your best Lake Leelanau, MI 49653, or email to editor @ environment. Experience working in a collaborative experiences. Candidates will be responsible work to Jill Nevels-Haun, executive editor, jnevels- LeelanauNews.com environment within companies undergoing substantial for overseeing assignments and scheduling, utilizing [email protected]. change and transformation is preferred. social media platforms and write and take photos HOUSE REPORTER Job Responsibilities: Required Skills for our newspaper and specialty publications. Edit stories on tight deadlines with compelling CLASSIFIED SALES SUPERVISOR Date posted: February 14, 2017 Write headlines and layout pages. We are a family presentation. Ability to work well in a multi- Industries: Newspapers / Wires, Newsletters run weekly newspaper that offer a great working Represent the Monroe Media Group in presenting tasking environment, with frequent interruptions, Specialty: Politics environment. Email resume, letter of interest, and aggressive, thorough, organized advertising while paying close attention to details, with calm Job Status: Full-time wage expectations to [email protected] or mail the programs that meet the advertiser’s marketing skilled execution. Effectively collaborates with Salary: $35,000 to $40,000 same to Tom MacDonald Publisher Gratiot County needs. Must be able to develop revenue growth photographers, reporters and managers to produce Website: http://MIRSnews.com Herald 123 N. Main St. Ithaca, Mich. 48847 and lead department to achieve goals. Must be high quality stories while maintaining standards for Responsibilities: organized, with a strong attention to detail and all edited material with strong news and editorial - Provide daily non-partisan news coverage of the REPORTER ability to meet deadlines. Must work well under judgment. Excellent AP writing skills, while copy 110-member Michigan House of Representatives pressure. Must be a self-starter. Must possess editing stories for grammar and consistency. The Tuscola County Advertiser, a community - File breaking news alerts, stories throughout the strong communication skills, both orally and in Setting and adhering to agreed-upon workflow and newspaper in the heart of Michigan’s Thumb day and final daily pieces written form. Position includes: counter sales, style guidelines. Work with reporters, Editors and region, continues growing and is looking for - Develop sources with House members and outside sales, cold calling, training and managing Managers to ensure cross promotion of content an experienced and versatile reporter to join staffers from both sides of the aisle day-to-day operations of our classified department. across all platforms. Consistently contribute ideas its award-winning editorial staff. This full-time - Coordinate with editor, Michigan Senate and Must have valid driver’s license and vehicle. Please to help grow digital platforms. Candidates must job requires a hardworking individual who can Executive Branch correspondents send resume to: [email protected]. have at least 10 years of copy-editing experience at write engaging, accurate news stories; has a flair - Develop sources within the lobbying/interest a media publishing company, including department- for features; is capable of cultivating sources communities necessary to perform the job within a SALES POSITION management experience, and strong InDesign skills. and generating story ideas; can handle multiple competitive news operation •Uses news Content Management Systems assignments and turn out up to six stories a week. The Grand Haven Tribune, part of the family- - Edit material written by other staff members while working with Reporters and Editors to ensure Strong writing and reporting skills required. owned Sandusky Newspaper Multi-Media Group, - Remain current on all issues pertinent to Lansing’s content is posted quickly and accurately Interest in community affairs essential. Please operating seven daily newspapers and several capitol community, the Michigan House, Senate and •Track record of creating compelling online content email cover letter, resume, and published writing websites in four states, is accepting applications Executive Branch of State Government and meeting metrics goals. samples to Andrew Dietderich, news editor, for a seasoned sales professional selling digital, - Participate in production of daily on-line capitol •Knows Omniture, Google Analytics or other at [email protected]. print and promotional advertising to new and news service metrics platforms. existing customers in the greater Grand Haven - Be proficient with and effectively use electronic •Excellent managerial and communication area. resources including social media to perform the job REPORTER skills. Communicate effectively with photographers, Media sales consultants prospect and make cold Requirements reporters and producers The award-winning Petoskey News-Review is calls; develop presentations, up-sell existing 1-3 years experience in news industry or equivalent •Comfortable with Facebook, Twitter and other seeking a digital-focused reporter to join its staff. accounts and generate new revenue. Today’s publishing/journalism field. Ability to work well social media platforms. The News-Review is one of the premier small media landscape is fast paced and requires with a small team of journalists and administrators •Familiarity with mass communications law and newspapers in Michigan, having been named as someone who can simplify the sales process, while covering lawmakers from both sides of the media responsibilities. honorable mention for the Editor and Publisher’s rapidly uncover customer needs and deliver aisle as they work on a diverse issue set. •Able to search for source materials from multiple Newspaper’s that do it right contest and a finalist in marketing and advertising solutions that meet Ability to understand the intersection of interest outlets and platforms. Editor and Publisher’s digital journalism contest The and exceed the advertiser’s business objectives. groups, lawmakers and staff, the public and the Education: Eppy Awards. This reporter will spend a majority of The ideal candidate will be very comfortable with lobbying community as part of the larger public College Degree in Journalism or related field or their time creating online reports, videos, podcasts developing and building relationships and excel policy process in the State of Michigan. equivalent work experience. Possess a valid drivers’ and dabbling in virtual reality/360 degree reporting at seizing multiple sales opportunities. You will Candidates may be required to pass a writing test license and good driving record. and augmented reality reporting. Additionally, they become part of our “Team Tribune” and work in for this position Hearst Newspapers is an equal opportunity/ are to be one of the main investigative/enterprise an entrepreneurial sales environment to achieve MIRSnews.com has been selected by lawmakers, affirmative action employer. All qualified applicants reporters on the staff for the print and digital goals within our areas of responsibility. A lobbyists, staff members and elected leaders as the will receive consideration for employment without products, as well as help with police reporting. minimum of two year’s experience is required. most effective capitol news coverage in Michigan regard to sex, gender identity, sexual orientation, • Experience: * Experience writing concise This is a full time position and offers base salary 10-years running. In business since 1961, the race, color, religion, national origin, disability, and accurate nonfiction * 1+ years of reporting plus commission, medical, vacation and a 401k company offers 401K with match, health care and protected veteran status, age, or any other experience in a fast paced environment retirement plan. is an equal opportunity employer. characteristic protected by law. • Education: * Bachelor’s degree *Some college or Please email or send your resume to: Posting closes March 1. Hearst is one of the nation’s largest diversified Associates degree Yvonne Reames media and information companies. Its major Interested candidates please visit www.schurz. Grand Haven Tribune John Reurink interests include ownership of 15 daily and jobs and search Requisition Number NMR-5127 101 N. Third Street Publisher 34 weekly newspapers, including the Houston Grand Haven, MI 49417 Michigan Information Chronicle, San Francisco Chronicle, San Antonio [email protected] & Research Service Inc. REPORTER Express-News and Albany Times Union; hundreds 910 W. Ottawa Street of magazines around the world, including Good The Monroe News, an award winning daily located in Lansing, MI 48915 INTERN WANTED Housekeeping, Cosmopolitan, ELLE and O, The Monroe, southeast Michigan on Lake Erie is seeking (517) 482-2125 PH Oprah Magazine; 29 television stations, which to fill a reporter position. Reporters are expected Get An Education (517) 285-4064 CELL reach a combined 18 percent of U.S. viewers; to be self-starters who are good at generating story In A Beautiful ownership in leading cable networks, including ideas, acting with urgency to collect and analyze Place To Work Lifetime, A&E, HISTORY and ESPN; significant information about local events and feature topics to The Leelanau Enterprise, an 8,000 paid circulation EDITOR OPPORTUNITY holdings in automotive, electronics and medical/ write compelling stories for online, mobile devices newspaper in Leelanau County, Michigan, is We are seeking a leader for our award winning pharmaceutical business information companies; and print publication. Examples of work should show seeking to hire a summer intern for its editorial Editorial Team based in Midland Michigan, as part a majority stake in global ratings agency Fitch well-developed reporting and writing skills, as well department. Position may start as early as May of the Hearst Corporation, a leading global source Group; Internet and marketing services businesses; as the ability to shoot video and engage readers 1 and last as long as Labor Day weekend, with news and information. The ideal candidate for the television production; newspaper features via social media. Must be comfortable posting length of term dependent on schedule of successful Midland Daily News will have a strong track record distribution; and real estate. content to Facebook and Twitter. Must have a good applicant. Preference will be given to candidates of leading print and digital news strategies with a Send cover letter and resume to: knowledge of AP style; at least one year professional who commit to a longer internship and who are keen eye toward the future of journalism. As the [email protected]

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PAGE 8 JANUARY, 2017

Adrian Daily Telegram Grand Haven Tribune Plainwell Union Enterprise Michigan Network Participants Albion Recorder Grayling Crawford County Avalanche Plymouth/Canton Observer Allegan County News Grosse Pointe News Reed City Herald-Review Atlanta Montmorency County Tribune Gross Pointe Times Rochester Post Bad Axe Huron Daily Tribune Hart Oceana's Herald-Journal Rogers City Presque Isle County Advance & Onaway to Receive Increased Kitty Baldwin Lake County Star Hastings Banner Roseville-Eastpointe Eastsider Bellaire Antrim Review Hastings Sun & News Royal Oak Clawson Review Big Rapids Pioneer Hillsdale Daily News Sandusky Tribune & Deckerville Recorder Birch Run/Bridgeport Herald Holland Sentinel Saugatuck Commercial Record Percentages in 2017 Birmingham Eccentric Howell Livingston County & Argus Sault News Birmingham-Bloomfield Eagle Ionia Sentinel-Standard Shelby Utica News As you may be aware, there are many rea- member newspapers participating in the Blissfield Advance Ithaca Gratiot County Herald South Haven Tribune Boyne City Gazette Lapeer Area View South Lyon Herald sons to support Michigan Press Association’s 2x2/2x4 network and 104 member newspa- Bronson Journal Lapeer County Press South Oakland Eccentric classified and 2x2/2x4 small space display pers participating in the MCAN network. Cadillac News Livonia Observer Southfield Sun networks. Some of these reasons include Give us a call or email if you are interested in Canton Observer Livonia/Redford Observer St. Clair Shores Sentinel Cassopolis Vigilant Ludington Daily News St. Joseph Herald-Palladium free hotel rooms at the annual convention, participating in either or both of the net- Charlevoix Courier Macomb Chronicle Sterling Heights Sentry additional revenue to your newspaper when work programs. We would love to increase Madison Park News Clare County Review Manistee News-Advocate Three Rivers Commercial News you sell a network ad and . . . annual kitty program participation and thereby strength- Lowell Ledger Marshall Ad-visor & Chronicle Traverse City Record Eagle checks. en the value of our offering for current and Coldwater Daily Reporter Midland Daily News Troy Oakland County Legal News At the end of each year, kitty checks or bo- prospective advertisers. Detroit Legal News Milford Times Troy Times Dowagiac Daily News Monroe Evening News Warren Weekly nus checks are issued to participants of the If you are currently working with an ad- East Tawas Iosco County News-Herald Mt. Clemens Macomb County Legal News Wayne Eagle MPA network as a “thank you” for support- vertiser who could benefit from regional or Edwardsburg Argus Mt. Clemens, Clinton, Harrison The Journal West Bloomfield Beacon Farmington Observer Mt. Morris Clio Herald Westland/Garden City Observer ing the program. statewide coverage, please give CNA Net- Farmington Press Niles Daily Star White Lake Beacon In 2016, for each ad sold into the small works Manager, Rachelle Kjellberg a call at Frankfort Benzie County Record Patriot Northville Record Yale Expositor display network, 25% of the revenue was 1-800-227-7636, extension 126. placed into a kitty fund. The total pool CNA can help you prepare, present and available from 2016 placements is $16,838. close the network sale. When you sell a net- Each of the 2016 participants of the 2x2/2x4 work ad . . . your newspaper keeps 50% of the network soon will be receiving a check for commission. On a statewide 2x4 ad place- $171.81. ment, your newspaper would retain $1,049!

In 2017, we will offer a kitty on BOTH Below is a list of the 2016 2x2/2x4 news- network programs. The 2x2/2x4 program papers that will be receiving a bonus check. Providing important content to local readers From trusted sources…contact MPA today to see how we can help you. kitty will be 20% and the MCAN program May we add your newspaper to the partici- For more information, email [email protected] or call 517-372-2424 kitty will be 10%. We currently have 98 pant list for 2017?

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2017 Officers & Board of Directors 2017 Officers & Board of Directors 2017 Officers & Board of Directors

Doug Caldwell Helen Stojic Richard Perlberg Lonnie Peppler-Moyer Bill Speer Rebecca Steckler [email protected] [email protected] President MPA President 2008 [email protected] [email protected] President Blue Cross Blue Shield of Michigan MPA President 2002 President Petoskey News-Review Jenny Anderson Alpena News Kelly Frick Ron Dzwonkowski MPA President 2011 Willie Peterson Brad Thompson [email protected] Vice President Kevin Hook [email protected] [email protected] MLive MPA President 2010 Chris Huckle [email protected] Munising News Treasurer MPA President 2013 President-Elect Detroit Legal News Kevin Hook Wes Maurer Grand Haven Tribune Lonnie Peppler-Moyer [email protected] Secretary-Treasurer Bill Speer [email protected] Grace Perry Grand Haven Tribune MPA President 1988 MPA President 2015 Jim Stevenson Monroe Evening News Vice President [email protected] [email protected] Teresa Brandell Dirk Milliman Jim Young Vice President Julie Stafford Observer & Eccentric Media [email protected] Past President MPA President 2012 Spinal Column Newsweekly [email protected] Three Rivers Commercial News MPA President 1996 Greenville Daily News Bill Speer Mickey Hirten Marcia Loader [email protected] John Bebow Marcia Loader MPA President 2014 [email protected] Immediate Past President [email protected] Trustee at Large Past President The Alpena News Bridge Magazine MPA President 2006 Doug Caldwell Blissfield Advance MPA President 2017 Paul J. Heidbreder Alan Campbell Paul Bedient [email protected] [email protected] MNI President 1998 Jim Sherman Sr. Traverse City Record-Eagle Leelanau Enterprise Trustee Emeritus

Rich Lamb Elaine Myers [email protected] [email protected] Presque Isle Advance C and G Newspapers “World Headquarters” Staff

Jewel Gopwani Wes Smith James Tarrant Roselie Lucas Lisa McGraw Support Staff [email protected] [email protected] [email protected] [email protected] [email protected] Diana Davis View Newspaper Group MPA Executive Director MPA Services Manager Public Affairs Manager [email protected]

is published monthly by MPA Have The MPA Briefing delivered each week 827 N. Washington Ave Phone: 517.372.2424 [email protected] in your e-mail: [email protected] Lansing, MI 48906 Fax: 517.372.2429 michiganpress.org www.MICHIGANPRESS.org