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Walter Hagen Perfected N OJS HOCK HÖSEL FOR STEEL SHAFTS BUSHING- One of the greatest improvements ever made in CHAMBER golf equipment — complete insulation against shock in steel-shafted irons and yet no curtailment of desired torsion. CLOSE FRICTIONAL FIT Bushing of specially prepared balata compound removes every particle of sting that usually ANCHORING deadens the fineness of touch. Another feature of this development is the anchoring of shaft to club head. This pre- cludes any possibility of club head becom- BUSH NG ing loose. Now you can have all the style and ap- pearance that goes with steel shafts, plus the sole remaining virtue claimed for hickory. PATENT PENDING The Wilson Pro line of clubs bearing your own name exclusively protects one of your greatest assets -YOUR IDENTITY- GOLF EQUIPMENT WILSON-WESTERN SPORTING GOODS CO. NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO need, a lot of times the locker-room man. in this way, a pro with some vision can That sounds like a hell of a lot of work make his activity pay him because in the for one man to handle, and it is, but you long run that there will be a lot more golf get paid dough for it and the club mem- interest and consequently a lot more busi- bers appreciate it so you always have a ness in clubs, balls, etc. chance to increase your earnings. You "Under conditions where a pro is paid. take the average resident's income in small- I should outline his major responsibility as er towns and you will see that a pro who is the following: a hustler and used his head can live like "(1) Being available for instruction, ad- a king." vice and supervision of tournaments. Officials Need to Know. "(2) Being on the job as a merchandiser Some of the boys get discouraged and of the right playing equipment and an ad- may say that Tendler's remarks are noth- viser to the buyers. ing but a lot of hooie, but they're not. "(3) A promoter of club interest and Given the right man for a pro, the most spirit. important step to follow is to start an as- "(4) Even if the club has a greenkeeper. tute campaign of education on the club to work with the greenkeeper on a harmo- officials. There is lots of room for that nious basis in bringing the course up to the work in the metropolitan districts as well pink of condition. as in the smaller towns. There are big "(5) To see that the club gets plenty of city clubs paying pros $100 a month and publicity. then wondering what is wrong with the "(6) Group golf lessons for women, chil- way the pro department is run. A fellow dren, etc. (This will not take much time who takes a job as responsible as a good and will develop a lot of private lessons). club pro job is, for $25 a week, is the first "(7) Do repair work for members on thing that's wrong. I'll say that always clubs. and as a sprightly booster of the pro "(8) In general, take enlightened and cause. sincere, but not a meddlesome interest in each detail of the club operations to the What's A Pro Job. end that the pro and his members all It would do all the qualified pros a lot would be proud of the fact that they belong of good if the club officials who hired the to the club. pros knew what the pro was supposed to "I think that a bright fellow who really do. I got a letter from the president of knows what it's all about and has the right one club who wrote: sort of character can take a situation like "What are the duties of a golf club pro- yours and make himself one beautiful lit- fessional on a small nine-hole course, aside tle job out of it by intensive cultivation from procuring and selling merchandise? The pros are developing rather satisfac- We have a pro on our course who more or torily along these lines when you consider less gives his services in return for the that the pro's job as a real business is one privilege of using the course at any and of the infant industries of the country." all times. What I would like to know par- ticularly is what fundamental duties this man should perform in return for the Rutgers Again Stages Tabloid privileges that are accorded him." After talking it over with a number of Greenkeeping School the fellows who had come up to big jobs UTGERS UNIVERSITY, the state uni- in pro golf after successful development R versity of New Jersey, at New Bruns- in smaller jobs, this inquiring official was wick, again conducted a highly successful answered and it seems to us the answer and practical greenkeeping short course outlines a good general policy for the bet- Feb. 24-28. terment of the pro job in the smaller This year's short course was attended by clubs. The reply read: a larger enrollment than last year, there "It seems to me that if a live young being 66 students at the 1930 session. Some pro were on the job he could make himself of the men who attended the previous ses- a pretty good spot at your club right now sion returned and found that the value of if he were to show interest and pride in the course continues to increase and enthu- the condition and layout of the course, be siasm of the greenkeepers and pros in the available for instruction, and in general, course advances. Under the direction of make himself useful and helpful in develop- F. J. Helyar the course brought before the ing the club's resources and club spirit. attendants turf stars of Rutgers' staff. BIQGtR pnd tinti than ever. FOR THE NEW SEASON, BURKE OFFERS A COM- PLETE LINE OF HIGH GRADE WOODS AND IRONS FOR RESALE EXCLUSIVELY BY THE GOLF PRO- FESSIONAL...IT ISA LINE WHICH WILL STAY SOLD—A LINE WHICH WILL MAKE FRIENDS AND REPEAT CUSTOMERS... COMPLETE DESCRIP- TION AND PRICES ON REQUEST. THE BURKE GOLF COMPANY, NEWARK, O. Pajamas and Public-spirited Plutocrats Feature Florida By ALLAN HAMMOND OWN among the palms and cocoanuti, club offers and what it can do in the way D where Seminole Indians once roamed of entertainment. through the wild everglades of Southern The "pro" has told the writer that this Florida, lies the beautiful West Palm Beach tournament creates a tremendous interest C. C. among golfers and non-golfers who are The club was originally a private one not members of any club. And indirectly until a few of the wealthy Palm Beach it means more sales in the shop and in- winter residents purchased the property creased interest in the club. In other and turned it over to the city. It is now words, it's a great bally-hoo for the club. a municipal layout. Col. E. R. Bradley of George Howard, who is professional at the Louisville was one of these prominent men Brookside C. C. in Canton, O., has charge who made this all possible. of the shop and he has told the writer that unique tournaments are one sure way to Terry Lewis is the "pro" and it is largely increase sales. We always believed in that through his untiring efforts that the club anyway, George. has become one of the most financially suc- cessful golf courses in Florida. Just as an idea of what interest these Lewis has been quite fortunate in draw- tournaments have created is indicated by ing players and increasing sales in his the fact that 1,738 golfers played over the shop by his unique methods of running course in January, an average of 60 play- tournaments. "Terry," as he is popularly ers a day. W. Thacher, who is the man- called, is the originator of the "Pajama ager of the club, says that "Pajama" tour- Tournaments." Each contestant in the naments are the last word for bigger tournament, amateur or pro, must wear a business. pair of pajamas. The first tee the day of tournament resembles a group of cloth- Paradise for a Dollar and a Half ing models displaying the latest styles in WEALTHY and influential citizen of sleeping regalia. Nevertheless, it is a com- A West Palm Beach, Col. M. D. Carmi- fortable way to play golf, if not as dressy. chael, has done something that everyone Leading "pros" ana amateurs from all told him would be "impossible. A man of over the country who are wintering in the considerable wealth and with a kindly land of the palms find it worth their while turn of mind, he had for many seasons past to enter this tournament, as the city of watched tourists come and go, studying West Palm Beach puts up a fine purse for them as one does a difficult mathematical the "pros" to shoot at and a multitude of problem. Col. Carmichael, sparing no ex- fine prizes for the simon-pures. pense, hired a corp of engineers and con- tractors and had them transform a piece It is interesting to know that a public of swamp-land into a paradise of golfing golf club that will stage a show of this sort pleasure. A half-mile race track where can make money. The stories about the auto and horse races are held, a swimming tournament appearing in the local papers pool, landing field, tennis courts, polo field, attract large crowds of golfers and also and a bridle path that winds its way non-golfers.
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