Press Release
FEBRUARY 03, 2011
Renault unveils new “XV de France” versions
Renault yesterday unveiled its new “XV de France” versions of Clio and Mégane at the Marcoussis National Rugby Centre. The ceremony was attended by three players from the French rugby team, acting as brand ambassadors: Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet. At the event, Renault also presented the advertising campaign that will be backing the product launch, which kicks off for the 2011 Six Nations Championship. Renault is marking its third year of rugby involvement with “XV de France” versions of Clio (threedoor, fivedoor and estate versions) and Mégane (hatch, coupé and estate), which will now be selling yearround. The “XV de France” versions sport a distinctive Marron Glacé body signed with the FFR (French Rugby Federation) coat of arms, special aluminium wheels, and a chic “club” interior with special dashboard and upholstery. They come richly appointed with equipment including satnav, Bluetooth MP3 and CD sound system, automatic air conditioning, and cruise control with speed limiter.
Renault support for the French rugby team in 2011
After two years of “XV de France” limited editions, Renault is going a step further in 2011 with fullfledged “XV de France” versions of Mégane (estate, hatch and coupé versions) and Clio (threedoor, fivedoor and estate). This move marks an even deeper commitment, mobilizing resources across the board, in design, production, marketing and sales, from the manufacturing facility through to the dealer network of 5,000 outlets. The upgrade from “limited editions” to fullfledged “versions” brings lasting enhancement to the Mégane and Clio personality. The new versions are fully integrated in the catalogue, affording greater visibility for Renault’s rugby involvement in the eyes of dealers and the public at large.
Another change in 2011 is the fact that the 15,500 vehicles with the “XV de France” badge (5,500 Méganes and 10,000 Clios) will be sold yearround in 2011, instead of the halfyear run for previous limited editions. This means support for the French rugby team will run right through to the Rugby World Cup in New Zealand.
To promote the new vehicles, along with the French rugby team, Renault will be running a French nationwide television and internet advertising campaign from 5 February 2011, for the first match played by the French 15 in the Six Nations Championship. The media plan is based on a 30second film, backed by a longformat 45second event feature, shown, for example, at halftime in the FranceScotland match. There’ll also be web coverage, on rugby affinity sites, with classic and video banners (showing the TV film).
The new advertising film prolongs the saga begun in 2010, featuring the “torture test”, a humorous matchup of values that Renault shares with rugby, namely reliability and robustness. The film places the viewer inside the car, to spotlight the designers’ work on the elegant finish, evocative of “club spirit”. The film features three “testers” in the form of three highprofile members of the French rugby team: Sylvain Marconnet, Imanol Harinordoquy and Morgan Parra, who’ll be acting as brand ambassadors throughout this Rugby World Cup year.
Guillaume Josselin (head of marketing & communications, France)
“Renault sees rugby as a valuable territory of expression, complementary to that afforded by motor sports. Our involvement in rugby, exemplified by the new “XV de France” versions, nourishes customer relations and provides inspiration for our dealer network of 5,000 outlets. Through the rugby connection, Renault also highlights the values it holds in common with the sport, clearly extolled in the advertising film and by our brand ambassadors: reliability, robustness, elegance and conviviality.”
Morgan Parra (scrum half in French rugby team)
“I know the people in the Renault network, because they partner my club, AS Montferrand. I’m delighted to be a Renault brand ambassador, because this means standing up for a great French company that understands what rugby is all about and is doing the sport a lot of good by bringing it more into the public eye. As well as their support for the French fifteen, I also appreciate the local backing they give to many amateur and professional clubs.
Renault and rugby: a partnership permeating from national to local level
As well as its longstanding commitment to motor sports, Renault is also closely involved in French rugby. Renault is France’s leading carmaker, and it runs the country’s most extensive dealer network, with 5,000 outlets. So it’s only natural to find Renault’s involvement in rugby reaching down to grassroots local level, through backing for many amateur and professional clubs. Rugby is the numberone sport for the Renault dealer network; not only does Renault partner the French Rugby Federation and the French 15 at national level (in “Official Partner” and “Official Car” capacities), but the backing also extends to around 80 specific club partnerships.
“XV de France” versions: club atmosphere, with attention to detail
“The 2011 ‘XV de France’ versions are very different from the limited editions of previous years,” explains Mégane product manager Raphaëlle Jarry. “As well as being true to the rugby spirit, they introduce a new angle.” Instead of focusing solely on the game connotation, with bodywork echoing France’s blue rugby colours, we find a very smart and highly distinctive interior with a harmonious colour scheme and great attention to detail, inspired by the club atmosphere of the greatest teams.
The “XV de France” versions are based on the Dynamique equipment level for Mégane and the Dynamique TomTom level for Clio. They boast a distinctive Marron Glacé body (except for Clio Sport Tourer). This special body colour, a new addition to the existing colour range, is also featured in the interior décor. The upholstery uses a specially coated TEP fabric that gives a leather effect in the same shades, plus a tartan textile. Stitched TEP fabric, evocative of club armchairs, is also featured on the door linings. The coat of arms of the French Rugby Federation, with its cock emblem, appears on the car wings and in the passenger compartment. The “XV de France” versions come with special alloy wheels.
The orderbook opened on 1 December 2010 for Mégane and 4 January 2011 for Clio, two months ahead of the opening whistle of the Six Nations Championship.
Details
1. “XV de France” Clio
The “XV de France” version, available for Clio threedoor, fivedoor and estate models, takes over from the Exception TomTom® version, offering the same engine choices and equipment, which includes the Carminat TomTom® Live satnav, a Radiosat Classic 80W CD MP3 Bluetooth sound system with speech recognition and audiostreaming function, automatic air conditioning, and cruise control with speed limiter. For Clio product manager JeanHubert Cornet, “Clio ‘XV de France’ brings further comfort and refinement enhancements to the previous Exception TomTom® version, making it stand out from the Dynamique TomTom® version”.
Standard equipment on Clio “XV de France” All Dynamique TomTom® features, plus
Chrome lengthwise roof rails (on Clio Sport Tourer) Electric rear windows Climate pack (automatic air conditioning and automatic lights and wipers) Radiosat Classic 80W CD MP3 Bluetooth sound system with RCA connector Cruise control with speed limiter
Interior styling
Mahogany brown finish on central console, dashboard trim, air vents and door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests, and door inserts in mahogany brown TEP fabric Door handles in mahogany brown Stitched fabric dashboard trim
Exterior styling:
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in gloss black Door handles in body colour Lyria 16” alloy wheels Tinted windows
Prices in France:
Bonus (+) Threedoor Fivedoor Clio Sport Engine CO emission 2 Penalty () Clio Clio Tourer TCe 100 euro5 125 g/km 17,250 17,850 18,400 1.6 16v 110 179 g/km 750 18,750 19,350 19,900 automatic euro5 dCi 90 FAP 106 g/km 400 19,150 19,750 20,300 eco² euro 5 dCi 105 FAP 119 g/km 19,850 20,450 21,000 eco² euro5
Options catalogue Plug & Music digital connector (USB & jack) 100 Additional satnav maps for Europe 120 City pack (rear parking sensors & electric foldback mirrors) 400 Panoramic sunroof 700 Metallic or pearl paint 420 ESP (electric stability programme) 300 Spare wheel 90
2. “XV de France” Mégane
The “XV de France” version, available for Mégane Hatch, Coupé and Sport Tourer, takes over from the topend Privilège equipment level, and offers the same choice of engines. Additional equipment includes the Carminat TomTom® Live satnav, front and rear parking sensors, electrically adjustable foldback mirrors, and special 17” alloy wheels. For Raphaëlle Jarry, “the smart, distinctive styling of the ‘XV de France’ version rejuvenates the top end of the Mégane range, and should draw in a new clientele”.
Standard equipment on Mégane Hatch “XV de France” All Dynamique features, plus:
Front and rear parking sensors Carminat TomTom® Live satnav Sari 17'’ alloy wheels Electrically adjustable foldbock mirrors Front and rear mats with embroidered FFR logo
Interior styling
Special Marron Glacé dashboard trim with FFR logo Marron Glacé finish for central console, air vents and door handles Front door inserts and central armrest in dark brown stitched TEP Chrome door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests Perforated leather steering wheel with satin chrome inserts and gearshift knob in dark brown leather
Exterior styling
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in body colour Sari 17” alloy wheels Chrome trim radiator grille Tinted windows
Prices France
Bonus (+) Penalty Engine CO2 emission Hatch Coupé Sport Tourer () TCe 130 euro5 145 g/km 23,600 24,200 24,400 dCi 110 FAP eco² 106 g/km 400 25,450 26,050 26,250 euro5 dCi 110 FAP EDC 109 g/km 400 26,650 27,250 27,450 eco² euro5 dCi 130 FAP eco² 135 g/km 26,300 26,900 27,100 euro5 dCi 150 FAP 175 g/km 750 29,100 29,700 29,900 automatic euro5
Options catalogue
Plug & Music digital connector (including Bluetooth® handsfree phone kit) 200
Additional satnav maps for Europe 120 16” alloy wheels (except Mégane Coupé) Free Easy pack (automatic parking brake & tyre pressure monitoring system) 500 Panoramic sunroof (except Mégane Coupé) 750 Fixed glass roof (Mégane Coupé only) 540 Xenon pack (bixenon directional headlamps with washers) 850 Metallic or pearl paint 520 Alarm preequipment 90
Bose® sound system (CD MP3, Bluetooth®, Plug & Music digital connector) 600
Spare wheel 90
GROUPE RENAULT PRESS OFFICE Tel.: +33 (0)1 76 84 63 36 [email protected] Press Release
FEBRUARY 03, 2011
Renault unveils new “XV de France” versions
Renault yesterday unveiled its new “XV de France” versions of Clio and Mégane at the Marcoussis National Rugby Centre. The ceremony was attended by three players from the French rugby team, acting as brand ambassadors: Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet. At the event, Renault also presented the advertising campaign that will be backing the product launch, which kicks off for the 2011 Six Nations Championship. Renault is marking its third year of rugby involvement with “XV de France” versions of Clio (threedoor, fivedoor and estate versions) and Mégane (hatch, coupé and estate), which will now be selling yearround. The “XV de France” versions sport a distinctive Marron Glacé body signed with the FFR (French Rugby Federation) coat of arms, special aluminium wheels, and a chic “club” interior with special dashboard and upholstery. They come richly appointed with equipment including satnav, Bluetooth MP3 and CD sound system, automatic air conditioning, and cruise control with speed limiter.
Renault support for the French rugby team in 2011
After two years of “XV de France” limited editions, Renault is going a step further in 2011 with fullfledged “XV de France” versions of Mégane (estate, hatch and coupé versions) and Clio (threedoor, fivedoor and estate). This move marks an even deeper commitment, mobilizing resources across the board, in design, production, marketing and sales, from the manufacturing facility through to the dealer network of 5,000 outlets. The upgrade from “limited editions” to fullfledged “versions” brings lasting enhancement to the Mégane and Clio personality. The new versions are fully integrated in the catalogue, affording greater visibility for Renault’s rugby involvement in the eyes of dealers and the public at large.
Another change in 2011 is the fact that the 15,500 vehicles with the “XV de France” badge (5,500 Méganes and 10,000 Clios) will be sold yearround in 2011, instead of the halfyear run for previous limited editions. This means support for the French rugby team will run right through to the Rugby World Cup in New Zealand.
To promote the new vehicles, along with the French rugby team, Renault will be running a French nationwide television and internet advertising campaign from 5 February 2011, for the first match played by the French 15 in the Six Nations Championship. The media plan is based on a 30second film, backed by a longformat 45second event feature, shown, for example, at halftime in the FranceScotland match. There’ll also be web coverage, on rugby affinity sites, with classic and video banners (showing the TV film).
The new advertising film prolongs the saga begun in 2010, featuring the “torture test”, a humorous matchup of values that Renault shares with rugby, namely reliability and robustness. The film places the viewer inside the car, to spotlight the designers’ work on the elegant finish, evocative of “club spirit”. The film features three “testers” in the form of three highprofile members of the French rugby team: Sylvain Marconnet, Imanol Harinordoquy and Morgan Parra, who’ll be acting as brand ambassadors throughout this Rugby World Cup year.
Guillaume Josselin (head of marketing & communications, France)
“Renault sees rugby as a valuable territory of expression, complementary to that afforded by motor sports. Our involvement in rugby, exemplified by the new “XV de France” versions, nourishes customer relations and provides inspiration for our dealer network of 5,000 outlets. Through the rugby connection, Renault also highlights the values it holds in common with the sport, clearly extolled in the advertising film and by our brand ambassadors: reliability, robustness, elegance and conviviality.”
Morgan Parra (scrum half in French rugby team)
“I know the people in the Renault network, because they partner my club, AS Montferrand. I’m delighted to be a Renault brand ambassador, because this means standing up for a great French company that understands what rugby is all about and is doing the sport a lot of good by bringing it more into the public eye. As well as their support for the French fifteen, I also appreciate the local backing they give to many amateur and professional clubs.
Renault and rugby: a partnership permeating from national to local level
As well as its longstanding commitment to motor sports, Renault is also closely involved in French rugby. Renault is France’s leading carmaker, and it runs the country’s most extensive dealer network, with 5,000 outlets. So it’s only natural to find Renault’s involvement in rugby reaching down to grassroots local level, through backing for many amateur and professional clubs. Rugby is the numberone sport for the Renault dealer network; not only does Renault partner the French Rugby Federation and the French 15 at national level (in “Official Partner” and “Official Car” capacities), but the backing also extends to around 80 specific club partnerships.
“XV de France” versions: club atmosphere, with attention to detail
“The 2011 ‘XV de France’ versions are very different from the limited editions of previous years,” explains Mégane product manager Raphaëlle Jarry. “As well as being true to the rugby spirit, they introduce a new angle.” Instead of focusing solely on the game connotation, with bodywork echoing France’s blue rugby colours, we find a very smart and highly distinctive interior with a harmonious colour scheme and great attention to detail, inspired by the club atmosphere of the greatest teams.
The “XV de France” versions are based on the Dynamique equipment level for Mégane and the Dynamique TomTom level for Clio. They boast a distinctive Marron Glacé body (except for Clio Sport Tourer). This special body colour, a new addition to the existing colour range, is also featured in the interior décor. The upholstery uses a specially coated TEP fabric that gives a leather effect in the same shades, plus a tartan textile. Stitched TEP fabric, evocative of club armchairs, is also featured on the door linings. The coat of arms of the French Rugby Federation, with its cock emblem, appears on the car wings and in the passenger compartment. The “XV de France” versions come with special alloy wheels.
The orderbook opened on 1 December 2010 for Mégane and 4 January 2011 for Clio, two months ahead of the opening whistle of the Six Nations Championship.
Details
1. “XV de France” Clio
The “XV de France” version, available for Clio threedoor, fivedoor and estate models, takes over from the Exception TomTom® version, offering the same engine choices and equipment, which includes the Carminat TomTom® Live satnav, a Radiosat Classic 80W CD MP3 Bluetooth sound system with speech recognition and audiostreaming function, automatic air conditioning, and cruise control with speed limiter. For Clio product manager JeanHubert Cornet, “Clio ‘XV de France’ brings further comfort and refinement enhancements to the previous Exception TomTom® version, making it stand out from the Dynamique TomTom® version”.
Standard equipment on Clio “XV de France” All Dynamique TomTom® features, plus
Chrome lengthwise roof rails (on Clio Sport Tourer) Electric rear windows Climate pack (automatic air conditioning and automatic lights and wipers) Radiosat Classic 80W CD MP3 Bluetooth sound system with RCA connector Cruise control with speed limiter
Interior styling
Mahogany brown finish on central console, dashboard trim, air vents and door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests, and door inserts in mahogany brown TEP fabric Door handles in mahogany brown Stitched fabric dashboard trim
Exterior styling:
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in gloss black Door handles in body colour Lyria 16” alloy wheels Tinted windows
Prices in France:
Bonus (+) Threedoor Fivedoor Clio Sport Engine CO emission 2 Penalty () Clio Clio Tourer TCe 100 euro5 125 g/km 17,250 17,850 18,400 1.6 16v 110 179 g/km 750 18,750 19,350 19,900 automatic euro5 dCi 90 FAP 106 g/km 400 19,150 19,750 20,300 eco² euro 5 dCi 105 FAP 119 g/km 19,850 20,450 21,000 eco² euro5
Options catalogue Plug & Music digital connector (USB & jack) 100 Additional satnav maps for Europe 120 City pack (rear parking sensors & electric foldback mirrors) 400 Panoramic sunroof 700 Metallic or pearl paint 420 ESP (electric stability programme) 300 Spare wheel 90
2. “XV de France” Mégane
The “XV de France” version, available for Mégane Hatch, Coupé and Sport Tourer, takes over from the topend Privilège equipment level, and offers the same choice of engines. Additional equipment includes the Carminat TomTom® Live satnav, front and rear parking sensors, electrically adjustable foldback mirrors, and special 17” alloy wheels. For Raphaëlle Jarry, “the smart, distinctive styling of the ‘XV de France’ version rejuvenates the top end of the Mégane range, and should draw in a new clientele”.
Standard equipment on Mégane Hatch “XV de France” All Dynamique features, plus:
Front and rear parking sensors Carminat TomTom® Live satnav Sari 17'’ alloy wheels Electrically adjustable foldbock mirrors Front and rear mats with embroidered FFR logo
Interior styling
Special Marron Glacé dashboard trim with FFR logo Marron Glacé finish for central console, air vents and door handles Front door inserts and central armrest in dark brown stitched TEP Chrome door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests Perforated leather steering wheel with satin chrome inserts and gearshift knob in dark brown leather
Exterior styling
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in body colour Sari 17” alloy wheels Chrome trim radiator grille Tinted windows
Prices France
Bonus (+) Penalty Engine CO2 emission Hatch Coupé Sport Tourer () TCe 130 euro5 145 g/km 23,600 24,200 24,400 dCi 110 FAP eco² 106 g/km 400 25,450 26,050 26,250 euro5 dCi 110 FAP EDC 109 g/km 400 26,650 27,250 27,450 eco² euro5 dCi 130 FAP eco² 135 g/km 26,300 26,900 27,100 euro5 dCi 150 FAP 175 g/km 750 29,100 29,700 29,900 automatic euro5
Options catalogue
Plug & Music digital connector (including Bluetooth® handsfree phone kit) 200
Additional satnav maps for Europe 120 16” alloy wheels (except Mégane Coupé) Free Easy pack (automatic parking brake & tyre pressure monitoring system) 500 Panoramic sunroof (except Mégane Coupé) 750 Fixed glass roof (Mégane Coupé only) 540 Xenon pack (bixenon directional headlamps with washers) 850 Metallic or pearl paint 520 Alarm preequipment 90
Bose® sound system (CD MP3, Bluetooth®, Plug & Music digital connector) 600
Spare wheel 90
GROUPE RENAULT PRESS OFFICE Tel.: +33 (0)1 76 84 63 36 [email protected] Press Release
FEBRUARY 03, 2011
Renault unveils new “XV de France” versions
Renault yesterday unveiled its new “XV de France” versions of Clio and Mégane at the Marcoussis National Rugby Centre. The ceremony was attended by three players from the French rugby team, acting as brand ambassadors: Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet. At the event, Renault also presented the advertising campaign that will be backing the product launch, which kicks off for the 2011 Six Nations Championship. Renault is marking its third year of rugby involvement with “XV de France” versions of Clio (threedoor, fivedoor and estate versions) and Mégane (hatch, coupé and estate), which will now be selling yearround. The “XV de France” versions sport a distinctive Marron Glacé body signed with the FFR (French Rugby Federation) coat of arms, special aluminium wheels, and a chic “club” interior with special dashboard and upholstery. They come richly appointed with equipment including satnav, Bluetooth MP3 and CD sound system, automatic air conditioning, and cruise control with speed limiter.
Renault support for the French rugby team in 2011
After two years of “XV de France” limited editions, Renault is going a step further in 2011 with fullfledged “XV de France” versions of Mégane (estate, hatch and coupé versions) and Clio (threedoor, fivedoor and estate). This move marks an even deeper commitment, mobilizing resources across the board, in design, production, marketing and sales, from the manufacturing facility through to the dealer network of 5,000 outlets. The upgrade from “limited editions” to fullfledged “versions” brings lasting enhancement to the Mégane and Clio personality. The new versions are fully integrated in the catalogue, affording greater visibility for Renault’s rugby involvement in the eyes of dealers and the public at large.
Another change in 2011 is the fact that the 15,500 vehicles with the “XV de France” badge (5,500 Méganes and 10,000 Clios) will be sold yearround in 2011, instead of the halfyear run for previous limited editions. This means support for the French rugby team will run right through to the Rugby World Cup in New Zealand.
To promote the new vehicles, along with the French rugby team, Renault will be running a French nationwide television and internet advertising campaign from 5 February 2011, for the first match played by the French 15 in the Six Nations Championship. The media plan is based on a 30second film, backed by a longformat 45second event feature, shown, for example, at halftime in the FranceScotland match. There’ll also be web coverage, on rugby affinity sites, with classic and video banners (showing the TV film).
The new advertising film prolongs the saga begun in 2010, featuring the “torture test”, a humorous matchup of values that Renault shares with rugby, namely reliability and robustness. The film places the viewer inside the car, to spotlight the designers’ work on the elegant finish, evocative of “club spirit”. The film features three “testers” in the form of three highprofile members of the French rugby team: Sylvain Marconnet, Imanol Harinordoquy and Morgan Parra, who’ll be acting as brand ambassadors throughout this Rugby World Cup year.
Guillaume Josselin (head of marketing & communications, France)
“Renault sees rugby as a valuable territory of expression, complementary to that afforded by motor sports. Our involvement in rugby, exemplified by the new “XV de France” versions, nourishes customer relations and provides inspiration for our dealer network of 5,000 outlets. Through the rugby connection, Renault also highlights the values it holds in common with the sport, clearly extolled in the advertising film and by our brand ambassadors: reliability, robustness, elegance and conviviality.”
Morgan Parra (scrum half in French rugby team)
“I know the people in the Renault network, because they partner my club, AS Montferrand. I’m delighted to be a Renault brand ambassador, because this means standing up for a great French company that understands what rugby is all about and is doing the sport a lot of good by bringing it more into the public eye. As well as their support for the French fifteen, I also appreciate the local backing they give to many amateur and professional clubs.
Renault and rugby: a partnership permeating from national to local level
As well as its longstanding commitment to motor sports, Renault is also closely involved in French rugby. Renault is France’s leading carmaker, and it runs the country’s most extensive dealer network, with 5,000 outlets. So it’s only natural to find Renault’s involvement in rugby reaching down to grassroots local level, through backing for many amateur and professional clubs. Rugby is the numberone sport for the Renault dealer network; not only does Renault partner the French Rugby Federation and the French 15 at national level (in “Official Partner” and “Official Car” capacities), but the backing also extends to around 80 specific club partnerships.
“XV de France” versions: club atmosphere, with attention to detail
“The 2011 ‘XV de France’ versions are very different from the limited editions of previous years,” explains Mégane product manager Raphaëlle Jarry. “As well as being true to the rugby spirit, they introduce a new angle.” Instead of focusing solely on the game connotation, with bodywork echoing France’s blue rugby colours, we find a very smart and highly distinctive interior with a harmonious colour scheme and great attention to detail, inspired by the club atmosphere of the greatest teams.
The “XV de France” versions are based on the Dynamique equipment level for Mégane and the Dynamique TomTom level for Clio. They boast a distinctive Marron Glacé body (except for Clio Sport Tourer). This special body colour, a new addition to the existing colour range, is also featured in the interior décor. The upholstery uses a specially coated TEP fabric that gives a leather effect in the same shades, plus a tartan textile. Stitched TEP fabric, evocative of club armchairs, is also featured on the door linings. The coat of arms of the French Rugby Federation, with its cock emblem, appears on the car wings and in the passenger compartment. The “XV de France” versions come with special alloy wheels.
The orderbook opened on 1 December 2010 for Mégane and 4 January 2011 for Clio, two months ahead of the opening whistle of the Six Nations Championship.
Details
1. “XV de France” Clio
The “XV de France” version, available for Clio threedoor, fivedoor and estate models, takes over from the Exception TomTom® version, offering the same engine choices and equipment, which includes the Carminat TomTom® Live satnav, a Radiosat Classic 80W CD MP3 Bluetooth sound system with speech recognition and audiostreaming function, automatic air conditioning, and cruise control with speed limiter. For Clio product manager JeanHubert Cornet, “Clio ‘XV de France’ brings further comfort and refinement enhancements to the previous Exception TomTom® version, making it stand out from the Dynamique TomTom® version”.
Standard equipment on Clio “XV de France” All Dynamique TomTom® features, plus
Chrome lengthwise roof rails (on Clio Sport Tourer) Electric rear windows Climate pack (automatic air conditioning and automatic lights and wipers) Radiosat Classic 80W CD MP3 Bluetooth sound system with RCA connector Cruise control with speed limiter
Interior styling
Mahogany brown finish on central console, dashboard trim, air vents and door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests, and door inserts in mahogany brown TEP fabric Door handles in mahogany brown Stitched fabric dashboard trim
Exterior styling:
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in gloss black Door handles in body colour Lyria 16” alloy wheels Tinted windows
Prices in France:
Bonus (+) Threedoor Fivedoor Clio Sport Engine CO emission 2 Penalty () Clio Clio Tourer TCe 100 euro5 125 g/km 17,250 17,850 18,400 1.6 16v 110 179 g/km 750 18,750 19,350 19,900 automatic euro5 dCi 90 FAP 106 g/km 400 19,150 19,750 20,300 eco² euro 5 dCi 105 FAP 119 g/km 19,850 20,450 21,000 eco² euro5
Options catalogue Plug & Music digital connector (USB & jack) 100 Additional satnav maps for Europe 120 City pack (rear parking sensors & electric foldback mirrors) 400 Panoramic sunroof 700 Metallic or pearl paint 420 ESP (electric stability programme) 300 Spare wheel 90
2. “XV de France” Mégane
The “XV de France” version, available for Mégane Hatch, Coupé and Sport Tourer, takes over from the topend Privilège equipment level, and offers the same choice of engines. Additional equipment includes the Carminat TomTom® Live satnav, front and rear parking sensors, electrically adjustable foldback mirrors, and special 17” alloy wheels. For Raphaëlle Jarry, “the smart, distinctive styling of the ‘XV de France’ version rejuvenates the top end of the Mégane range, and should draw in a new clientele”.
Standard equipment on Mégane Hatch “XV de France” All Dynamique features, plus:
Front and rear parking sensors Carminat TomTom® Live satnav Sari 17'’ alloy wheels Electrically adjustable foldbock mirrors Front and rear mats with embroidered FFR logo
Interior styling
Special Marron Glacé dashboard trim with FFR logo Marron Glacé finish for central console, air vents and door handles Front door inserts and central armrest in dark brown stitched TEP Chrome door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests Perforated leather steering wheel with satin chrome inserts and gearshift knob in dark brown leather
Exterior styling
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in body colour Sari 17” alloy wheels Chrome trim radiator grille Tinted windows
Prices France
Bonus (+) Penalty Engine CO2 emission Hatch Coupé Sport Tourer () TCe 130 euro5 145 g/km 23,600 24,200 24,400 dCi 110 FAP eco² 106 g/km 400 25,450 26,050 26,250 euro5 dCi 110 FAP EDC 109 g/km 400 26,650 27,250 27,450 eco² euro5 dCi 130 FAP eco² 135 g/km 26,300 26,900 27,100 euro5 dCi 150 FAP 175 g/km 750 29,100 29,700 29,900 automatic euro5
Options catalogue
Plug & Music digital connector (including Bluetooth® handsfree phone kit) 200
Additional satnav maps for Europe 120 16” alloy wheels (except Mégane Coupé) Free Easy pack (automatic parking brake & tyre pressure monitoring system) 500 Panoramic sunroof (except Mégane Coupé) 750 Fixed glass roof (Mégane Coupé only) 540 Xenon pack (bixenon directional headlamps with washers) 850 Metallic or pearl paint 520 Alarm preequipment 90
Bose® sound system (CD MP3, Bluetooth®, Plug & Music digital connector) 600
Spare wheel 90
GROUPE RENAULT PRESS OFFICE Tel.: +33 (0)1 76 84 63 36 [email protected] Press Release
FEBRUARY 03, 2011
Renault unveils new “XV de France” versions
Renault yesterday unveiled its new “XV de France” versions of Clio and Mégane at the Marcoussis National Rugby Centre. The ceremony was attended by three players from the French rugby team, acting as brand ambassadors: Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet. At the event, Renault also presented the advertising campaign that will be backing the product launch, which kicks off for the 2011 Six Nations Championship. Renault is marking its third year of rugby involvement with “XV de France” versions of Clio (threedoor, fivedoor and estate versions) and Mégane (hatch, coupé and estate), which will now be selling yearround. The “XV de France” versions sport a distinctive Marron Glacé body signed with the FFR (French Rugby Federation) coat of arms, special aluminium wheels, and a chic “club” interior with special dashboard and upholstery. They come richly appointed with equipment including satnav, Bluetooth MP3 and CD sound system, automatic air conditioning, and cruise control with speed limiter.
Renault support for the French rugby team in 2011
After two years of “XV de France” limited editions, Renault is going a step further in 2011 with fullfledged “XV de France” versions of Mégane (estate, hatch and coupé versions) and Clio (threedoor, fivedoor and estate). This move marks an even deeper commitment, mobilizing resources across the board, in design, production, marketing and sales, from the manufacturing facility through to the dealer network of 5,000 outlets. The upgrade from “limited editions” to fullfledged “versions” brings lasting enhancement to the Mégane and Clio personality. The new versions are fully integrated in the catalogue, affording greater visibility for Renault’s rugby involvement in the eyes of dealers and the public at large.
Another change in 2011 is the fact that the 15,500 vehicles with the “XV de France” badge (5,500 Méganes and 10,000 Clios) will be sold yearround in 2011, instead of the halfyear run for previous limited editions. This means support for the French rugby team will run right through to the Rugby World Cup in New Zealand.
To promote the new vehicles, along with the French rugby team, Renault will be running a French nationwide television and internet advertising campaign from 5 February 2011, for the first match played by the French 15 in the Six Nations Championship. The media plan is based on a 30second film, backed by a longformat 45second event feature, shown, for example, at halftime in the FranceScotland match. There’ll also be web coverage, on rugby affinity sites, with classic and video banners (showing the TV film).
The new advertising film prolongs the saga begun in 2010, featuring the “torture test”, a humorous matchup of values that Renault shares with rugby, namely reliability and robustness. The film places the viewer inside the car, to spotlight the designers’ work on the elegant finish, evocative of “club spirit”. The film features three “testers” in the form of three highprofile members of the French rugby team: Sylvain Marconnet, Imanol Harinordoquy and Morgan Parra, who’ll be acting as brand ambassadors throughout this Rugby World Cup year.
Guillaume Josselin (head of marketing & communications, France)
“Renault sees rugby as a valuable territory of expression, complementary to that afforded by motor sports. Our involvement in rugby, exemplified by the new “XV de France” versions, nourishes customer relations and provides inspiration for our dealer network of 5,000 outlets. Through the rugby connection, Renault also highlights the values it holds in common with the sport, clearly extolled in the advertising film and by our brand ambassadors: reliability, robustness, elegance and conviviality.”
Morgan Parra (scrum half in French rugby team)
“I know the people in the Renault network, because they partner my club, AS Montferrand. I’m delighted to be a Renault brand ambassador, because this means standing up for a great French company that understands what rugby is all about and is doing the sport a lot of good by bringing it more into the public eye. As well as their support for the French fifteen, I also appreciate the local backing they give to many amateur and professional clubs.
Renault and rugby: a partnership permeating from national to local level
As well as its longstanding commitment to motor sports, Renault is also closely involved in French rugby. Renault is France’s leading carmaker, and it runs the country’s most extensive dealer network, with 5,000 outlets. So it’s only natural to find Renault’s involvement in rugby reaching down to grassroots local level, through backing for many amateur and professional clubs. Rugby is the numberone sport for the Renault dealer network; not only does Renault partner the French Rugby Federation and the French 15 at national level (in “Official Partner” and “Official Car” capacities), but the backing also extends to around 80 specific club partnerships.
“XV de France” versions: club atmosphere, with attention to detail
“The 2011 ‘XV de France’ versions are very different from the limited editions of previous years,” explains Mégane product manager Raphaëlle Jarry. “As well as being true to the rugby spirit, they introduce a new angle.” Instead of focusing solely on the game connotation, with bodywork echoing France’s blue rugby colours, we find a very smart and highly distinctive interior with a harmonious colour scheme and great attention to detail, inspired by the club atmosphere of the greatest teams.
The “XV de France” versions are based on the Dynamique equipment level for Mégane and the Dynamique TomTom level for Clio. They boast a distinctive Marron Glacé body (except for Clio Sport Tourer). This special body colour, a new addition to the existing colour range, is also featured in the interior décor. The upholstery uses a specially coated TEP fabric that gives a leather effect in the same shades, plus a tartan textile. Stitched TEP fabric, evocative of club armchairs, is also featured on the door linings. The coat of arms of the French Rugby Federation, with its cock emblem, appears on the car wings and in the passenger compartment. The “XV de France” versions come with special alloy wheels.
The orderbook opened on 1 December 2010 for Mégane and 4 January 2011 for Clio, two months ahead of the opening whistle of the Six Nations Championship.
Details
1. “XV de France” Clio
The “XV de France” version, available for Clio threedoor, fivedoor and estate models, takes over from the Exception TomTom® version, offering the same engine choices and equipment, which includes the Carminat TomTom® Live satnav, a Radiosat Classic 80W CD MP3 Bluetooth sound system with speech recognition and audiostreaming function, automatic air conditioning, and cruise control with speed limiter. For Clio product manager JeanHubert Cornet, “Clio ‘XV de France’ brings further comfort and refinement enhancements to the previous Exception TomTom® version, making it stand out from the Dynamique TomTom® version”.
Standard equipment on Clio “XV de France” All Dynamique TomTom® features, plus
Chrome lengthwise roof rails (on Clio Sport Tourer) Electric rear windows Climate pack (automatic air conditioning and automatic lights and wipers) Radiosat Classic 80W CD MP3 Bluetooth sound system with RCA connector Cruise control with speed limiter
Interior styling
Mahogany brown finish on central console, dashboard trim, air vents and door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests, and door inserts in mahogany brown TEP fabric Door handles in mahogany brown Stitched fabric dashboard trim
Exterior styling:
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in gloss black Door handles in body colour Lyria 16” alloy wheels Tinted windows
Prices in France:
Bonus (+) Threedoor Fivedoor Clio Sport Engine CO emission 2 Penalty () Clio Clio Tourer TCe 100 euro5 125 g/km 17,250 17,850 18,400 1.6 16v 110 179 g/km 750 18,750 19,350 19,900 automatic euro5 dCi 90 FAP 106 g/km 400 19,150 19,750 20,300 eco² euro 5 dCi 105 FAP 119 g/km 19,850 20,450 21,000 eco² euro5
Options catalogue Plug & Music digital connector (USB & jack) 100 Additional satnav maps for Europe 120 City pack (rear parking sensors & electric foldback mirrors) 400 Panoramic sunroof 700 Metallic or pearl paint 420 ESP (electric stability programme) 300 Spare wheel 90
2. “XV de France” Mégane
The “XV de France” version, available for Mégane Hatch, Coupé and Sport Tourer, takes over from the topend Privilège equipment level, and offers the same choice of engines. Additional equipment includes the Carminat TomTom® Live satnav, front and rear parking sensors, electrically adjustable foldback mirrors, and special 17” alloy wheels. For Raphaëlle Jarry, “the smart, distinctive styling of the ‘XV de France’ version rejuvenates the top end of the Mégane range, and should draw in a new clientele”.
Standard equipment on Mégane Hatch “XV de France” All Dynamique features, plus:
Front and rear parking sensors Carminat TomTom® Live satnav Sari 17'’ alloy wheels Electrically adjustable foldbock mirrors Front and rear mats with embroidered FFR logo
Interior styling
Special Marron Glacé dashboard trim with FFR logo Marron Glacé finish for central console, air vents and door handles Front door inserts and central armrest in dark brown stitched TEP Chrome door handles Burton/Tweedy upholstery in dark brown textile and TEP fabric with FFR logo embossed on front headrests Perforated leather steering wheel with satin chrome inserts and gearshift knob in dark brown leather
Exterior styling
FFR arms on front wings Bumpers and mirrors in body colour Protective trims in body colour Sari 17” alloy wheels Chrome trim radiator grille Tinted windows
Prices France
Bonus (+) Penalty Engine CO2 emission Hatch Coupé Sport Tourer () TCe 130 euro5 145 g/km 23,600 24,200 24,400 dCi 110 FAP eco² 106 g/km 400 25,450 26,050 26,250 euro5 dCi 110 FAP EDC 109 g/km 400 26,650 27,250 27,450 eco² euro5 dCi 130 FAP eco² 135 g/km 26,300 26,900 27,100 euro5 dCi 150 FAP 175 g/km 750 29,100 29,700 29,900 automatic euro5
Options catalogue
Plug & Music digital connector (including Bluetooth® handsfree phone kit) 200
Additional satnav maps for Europe 120 16” alloy wheels (except Mégane Coupé) Free Easy pack (automatic parking brake & tyre pressure monitoring system) 500 Panoramic sunroof (except Mégane Coupé) 750 Fixed glass roof (Mégane Coupé only) 540 Xenon pack (bixenon directional headlamps with washers) 850 Metallic or pearl paint 520 Alarm preequipment 90
Bose® sound system (CD MP3, Bluetooth®, Plug & Music digital connector) 600
Spare wheel 90
GROUPE RENAULT PRESS OFFICE Tel.: +33 (0)1 76 84 63 36 [email protected]