2003 2004 2005 BREAKTHROUGH #104 Blue Apartments INDIA Safdarjung, Ring Road New Delhi 110029, India Tel: 91-11-2617-6181 Fax: 91-11-2617-6185 BREAKTHROUGH 4 West 37th Street, 4th Floor USA New York, NY 10018 USA Tel: 1-212-868-6500 Fax: 1-212-868-6501
[email protected] www.breakthrough.tv ANNUAL REPORT BT_annual_report_v3.indd 1 SinglePage_layout.indd 1 1/26/071/25/07 3:40:08 3:21:33 PM PM Dear Friends, that uses media, education and 2003-2005 Breakthrough is popular culture to promote values Breakthrough’s efforts to promote human rights of dignity, equality and justice. values in the world’s two largest democracies, India and the United States, continued apace an international through 2004 and 2005. We collaborate with the entertainment industry, educational institutions and Through the innovative use of popular culture, human rights civil society groups to create public media and education, Breakthrough strength- ened the human rights paradigm by linking dialogue about pressing social issues civil and political rights to social, cultural and organization that include racial justice and economic rights. In India, we initiated a public immigrant rights, women’s rights, dialogue about the increasing number of women HIV/AIDS and sexuality, and religious infected with HIV, challenging men to reexamine their roles and responsibilities within marriage. Through our multi-media campaign, What Kind of Man Are You?, millions in tolerance and peace. India came to see how the complex relationship between gender-based discrimination FROM THE EXECUTIVE DIRECTOR and HIV/AIDS gets played out in everyday lives. Breakthrough uses the following avenues to reach large audiences: This mass media campaign reached more than 280 million people around the country, while our education and training program deepened and expanded into new territory.