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Media Pack 2019 HOW CAN THE MEED PLATFORM HELP YOU? ADVERTISING SPECIFICATIONS WHAT IS MEED AND WHO ARE ITS READERS? Our core content platform is available for your company to run high-impact branding campaigns. Reduced MEED is a 60-year-old business information platform clutter and limited advertising slots guarantee that messaging will be noticed by our exclusive audience of PRINT ONLINE with one of the most powerful and influential audiences decision-makers. Advertising can be targeted to specific content channels, such as a sector- or country- Meed Business Review and Yearbook www.meed.com of industry leaders and decision-makers in the GCC. specific audience. Our MBR print format offers a host of highly customisable and high-impact opportunities to expose your brand and messaging to our targeted subscription-based audience. DIMENSIONS PNG SPECS Our readership spans both our digital MEED.com site Full page No CMYK or spot (pantone) colour and MEED Business Review (MBR) magazine, with its Trim: W 200mm x H 260mm is included; all colours are RGB 4,830 subscribers — of whom 57 per cent are at the Bleed: W 206mm x H 266mm separated or removed if not in use; level of managing director, CEO or company president. Advertising & Branding Opportunities Type: W 170mm x H 240mm artwork must be to exact sizes. As a subscription-based service, MEED prides itself Our team works in consultation with clients to ensure that Double-page spread upon the quality of its readership, and the knowledge AD FONTS RGB the right product is matched to your needs. We utilise tried Trim: W 400mm x H 260mm Web quality, All must be No spot that our exclusive and actionable market intelligence all images included or colours, and tested methods of communication to ensure measurable Bleed: W 406mm x H 266mm outlined No CMYK MEDIA and analysis is read and valued by an audience directly 150 DPI return on investment. Type: W 370mm x H 240mm responsible for strategy and decision-making. TO ANNOUNCE AND EXPLAIN – a new product, a Please allow 20mm gutter allowance. No text should run across CONFIRMATION rebrand, an office opening, new strategy or launch. the gutter. Adverts will only be processed PACK 2019 MEED’s primary news and analysis platform Ensure that no live text, images or logos are placed within 10mm on receipt of written, fax or email is MEED.com, which hosts all of our content, TO CONTACT AND CONVERT – to reach new of the trim area. confirmation of the full order and from news and commentary to analysis, market contacts either within organisations that are receipt of payment or authorised insights and contributed pieces, as well as the already clients or at new companies. To reach Half-page horizontal (Type area only) purchase order where agreed digital edition of the magazine. Each year, the them in a relevant and meaningful way in order to Type: W 3155mm x H 100mm credit terms exist. portal receives about 1,800,000 visitors and convert them to customers. generates 5,200,000 page impressions. COPY REQUIREMENTS TO LEAD AND GROW – to position your company • Please supply high-res PDFs to Pass4Press standards MEED Business Review provides a monthly as the market leader, to demonstrate corporate (www.pass4press.com). analysis of the activity in Middle East markets, equity, win market share, influence private sector • Please ensure all fonts are embedded and colour spacing is reviewing the most important events, examining and public sector stakeholders, to give something CMYK. All images should be saved using the ISOcoated_v2_300_ their importance and providing in-depth insight back to the sector in which you operate. eci Colour Profile (www.eci.org). in a premium print format. • File resolution should be 300dpi and all high-resolution images must be embedded within the file. Do not use OPI settings. • If an accurate, validated hard copy proof is not supplied, MEED’S AUDIENCE GLOBALLY GlobalData cannot be held responsible for the reproduction of MEED’S TYPICAL READER SECTORS these advertisements. 13% • Digital proofs must be 100% of the final size and must be MANAGING produced from the exact pdf file supplied. Digital proofs can DIRECTOR 44% be accepted from a range of devices. Please check the FOGRA CEO/C-SUITE/ 17% PRESIDENT website (www.fogra.org) for a list of FOGRA 39L accredited devices, RESEARCHER/ based on the forthcoming ISO 12647-7 proofing standard. CONTACT US ANALYST POWER33% & WATER/ 20% UTILITIES 20% • All proofs must include the UGRA/FOGRA media wedge CMYK 11% v2.2. This should be included outside the page area. 26% • GlobalData will make all reasonable efforts to ensure that the SALES/BUSINESS DEVELOPMENT content is printed within the ISO 12647-2 printing condition. To benefit from MEED products DIRECTOR 45% and audience, and to achieve your GlobalData can take no responsibility for adverts that have been marketing goals in 2019, OIL26% & GAS incorrectly supplied – the file content and construction is the please contact a member of the 24 responsibility of the sender. MEED sales team. ANNUAL FLIGHTS 46 Jet-setting individuals AVERAGE AGE 1% Talents in the prime 3% FILE DELIVERY T: +971 (0) 4 818 0334 of their career Artwork can be supplied via email to: [email protected] E: [email protected] 27 CONSTRUCTION/25% 45% GCC We can also accept files via most file-sharing sites. ANNUAL OVERNIGHT STAYS INFRASTRUCTURE Almost a month spent away from home a year 20% Europe SALES SUPPORT CONTACT (DUBAI) 20% Russia Monica Dsouza: [email protected] 11% North America 3% Africa $185k AD PRODUCTION CONTACT (UK) HOUSEHOLD INCOME 15% A salary reflecting our readers’ thought leadership in their industries BANKING & 1% Australia Dave Stanford: [email protected] FINANCE HOW CAN THE MEED PLATFORM HELP YOU? ADVERTISING SPECIFICATIONS WHAT IS MEED AND WHO ARE ITS READERS? Our core content platform is available for your company to run high-impact branding campaigns. Reduced MEED is a 60-year-old business information platform clutter and limited advertising slots guarantee that messaging will be noticed by our exclusive audience of PRINT ONLINE with one of the most powerful and influential audiences decision-makers. Advertising can be targeted to specific content channels, such as a sector- or country- Meed Business Review and Yearbook www.meed.com of industry leaders and decision-makers in the GCC. specific audience. Our MBR print format offers a host of highly customisable and high-impact opportunities to expose your brand and messaging to our targeted subscription-based audience. DIMENSIONS PNG SPECS Our readership spans both our digital MEED.com site Full page No CMYK or spot (pantone) colour and MEED Business Review (MBR) magazine, with its Trim: W 200mm x H 260mm is included; all colours are RGB 4,830 subscribers — of whom 57 per cent are at the Bleed: W 206mm x H 266mm separated or removed if not in use; level of managing director, CEO or company president. Advertising & Branding Opportunities Type: W 170mm x H 240mm artwork must be to exact sizes. As a subscription-based service, MEED prides itself Our team works in consultation with clients to ensure that Double-page spread upon the quality of its readership, and the knowledge AD FONTS RGB the right product is matched to your needs. We utilise tried Trim: W 400mm x H 260mm Web quality, All must be No spot that our exclusive and actionable market intelligence all images included or colours, and tested methods of communication to ensure measurable Bleed: W 406mm x H 266mm outlined No CMYK MEDIA and analysis is read and valued by an audience directly 150 DPI return on investment. Type: W 370mm x H 240mm responsible for strategy and decision-making. TO ANNOUNCE AND EXPLAIN – a new product, a Please allow 20mm gutter allowance. No text should run across CONFIRMATION rebrand, an office opening, new strategy or launch. the gutter. Adverts will only be processed PACK 2019 MEED’s primary news and analysis platform Ensure that no live text, images or logos are placed within 10mm on receipt of written, fax or email is MEED.com, which hosts all of our content, TO CONTACT AND CONVERT – to reach new of the trim area. confirmation of the full order and from news and commentary to analysis, market contacts either within organisations that are receipt of payment or authorised insights and contributed pieces, as well as the already clients or at new companies. To reach Half-page horizontal (Type area only) purchase order where agreed digital edition of the magazine. Each year, the them in a relevant and meaningful way in order to Type: W 3155mm x H 100mm credit terms exist. portal receives about 1,800,000 visitors and convert them to customers. generates 5,200,000 page impressions. COPY REQUIREMENTS TO LEAD AND GROW – to position your company • Please supply high-res PDFs to Pass4Press standards MEED Business Review provides a monthly as the market leader, to demonstrate corporate (www.pass4press.com). analysis of the activity in Middle East markets, equity, win market share, influence private sector • Please ensure all fonts are embedded and colour spacing is reviewing the most important events, examining and public sector stakeholders, to give something CMYK. All images should be saved using the ISOcoated_v2_300_ their importance and providing in-depth insight back to the sector in which you operate. eci Colour Profile (www.eci.org). in a premium print format. • File resolution should be 300dpi and all high-resolution images must be embedded within the file. Do not use OPI settings. • If an accurate, validated hard copy proof is not supplied, MEED’S AUDIENCE GLOBALLY GlobalData cannot be held responsible for the reproduction of MEED’S TYPICAL READER SECTORS these advertisements.
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