COMPETITIVE ADVANTAGE: LEGAL STRATEGIES FOR SUCCESS IN CANADA’S SPORTS INDUSTRY January 27, 2021 PRESENTERS: SUSAN ABRAMOVITCH, RYAN STEEVES, RENE BISSONNETTE, BRENT ARNOLD MODERATED BY: CLAIRE CARVER-DIAS LEGAL DISCLAIMER • The presentation today is not intended as legal advice. • Because this is a high level overview, it is impossible to cover all relevant details, and your available rights and remedies will depend on the unique facts of each situation, your applicable contract or subcontract, or the nature of your project. • For specific advice, please contact your qualified legal counsel before making any decisions or taking any action. This is of particular importance as every province and territory has its own legal regime. • As you know, the situation is extremely fluid and is changing on a daily basis. As things evolve, your best course of action could also evolve. Please follow up to date and reliable sources for your information. 2 UNDERSTANDING PERSONALITY RIGHTS Susan Abramovitch Partner Head of Entertainment & Sports Law Toronto, Canada +1 416-814-5673
[email protected] 3 TOPICS WE WILL COVER 1. What are personality rights? 2. Why do we want to protect them? 3. What do personality rights protect? 4. How does the law protect personality rights? Susan H. Abramovitch – Head, Entertainment & Sports Law
[email protected] 1. WHAT ARE PERSONALITY RIGHTS? • A personality right is a proprietary right in the exclusive marketing for gain of your personality, image and name • Nomenclature: personality rights can also be referred to as image rights, publicity rights, rights against misappropriation, etc. Susan H. Abramovitch – Head, Entertainment & Sports Law 5
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