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Pleasanton Weekly 6/,8)) .5-"%2s$%#%-"%2 WWW.PLEASANTONWEEKLY.COM ‘We are all very competitive individuals’ SWAT TEAMS from Pleasanton & Livermore merge »16 INSIDE THIS WEEK BUSINESS NEWS 9 ■ NEWS: Parade, tree-lighting tomorrow 5 ■ NEWS: Pharmacist battles attacker 7 TRI-VALLEY LIFE 12 ■ LIVING: MMA pro fights coming to town 12 SECTIONS Arts & Entertainment NEW BETTER HEARING. An incredible gift to be thankful for this holiday. Actual Size Proud Phonak Provider World’s first and only 100% invisible, LYRIC SPECIAL EVENT extended wear hearing device December 5th - 19th ** sWorn 24/7 for up to 4 months at a time*, while sleeping, 30 Day Risk-Free trial t Free Lyric Consultation showering, exercising and talking on the phone sDelivers clear, natural sound quality – minimizes background noise sNo daily hassles – no batteries for you to change or daily insertion... Kenneth D. Billheimer, Au.D. Jacque Pedraza Audiologist Licensed Hearing Aid Specialist Certified Lyric Hearing Professionals Invisible. Effortless. 24/7. 4460 Black Avenue, Suite F Pleasanton, CA 94566 Call today to schedule your appointment! 925-272-4421 www.pleasantonhearingservices.com *Individual replacement needs may vary. Placed by a hearing professional during a routine office visit. **Professional fees may apply. Annual subscription begins the first day of trial. ***Refund applies to the device only and does not include professional fees. Lyric is not appropriate for all patients. See your Lyric hearing professional to determine if Lyric is right for you. Lyric, distributed by Phonak LLC © 2011. All Rights Reserved. MS017006 NEW783 Follow us on: Page 2ÊUÊDecember 2, 2011ÊUÊPleasanton Weekly Paid Advertisement AROUND Treating and Beating PLEASANTON BY JEB BING Migraines Migraine headaches affect over 35 million men, women and children in the United States "LINDS 3HADES alone and that number is increasing as time goes on. Nearly one in four households includes someone with migraines. Approximately 18% of American women and 6% of men suffer posted on the city’s Website. 3HUTTERS Experience from migraine. What is not well known is that approximately 10% of school aged children As for boosting retail sales down- also suffer from migraine. town, the PDA, its Downtown Vi- ANDMOREx Pleasanton tality Committee and the Economic Non-migraine sufferers do not realize how seriously painful and debilitating a migraine Vitality Committee are working headache can be. More than 90% of migraine patients are unable to work or function task force, several com- with consultants to promote Pleas- Over 20 years of normally during an attack. Every 10 seconds, someone in the United States goes to an mittees, the Pleasanton anton more aggressively, Early bird emergency room with a headache or migraine. Migraine ranks in the top 20 of the world’s ADowntown Association and specials and pajama-dressed shop- s%XCEPTIONAL most disabling medical illnesses. the city’s Economic Development pers and store owners have already #USTOMER3ERVICE Traditional medical treatments include drugs such as Imitrex, Maxalt, Cafergot, Fiorinal and Director Pamela Ott have been added to pre-Christmas sales with Fioricet can help combat a migraine once it has begun, however these medications do not meeting regularly over the past more to come. But it’s after Christ- s(IGHEST1UALITY prevent migraines or even address the cause of the headache. Additionally, medications few months to find ways to make mas and in all of 2012 when the 0RODUCTS such as beta blockers, calcium channel blockers, antidepressants and anticonvulsants Pleasanton a stronger shopper and “fever pitch” is needed to keep s'REAT3ELECTIONS have not produced good results and in far too many cases produce significant unwanted entertainment destination. Retailers Pleasanton retailers ahead of the side effects. downtown and in several neigh- competitive pack. Jay Galvin, man- Research in the fields of alternative medicine has discovered that most headaches, borhood centers off Hopyard and aging director of digi-Assist, Ltd., including migraine are caused by one or a combination of the following: Santa Rita roads and Sunol Boule- We also do… and a member of the EVC, suggests s!BNORMALPRESSUREONTHENERVESANDMENINGESATTHEBASEOFTHESKULL vard are holding their own as the putting a billboard or two along UÊ ÕÃÌÊ À>«iÀià business community slowly eases Hwy 101 on the Peninsula with the s!LLERGIESANDSENSITIVITIESTOCERTAINFOODSASWELLASSTIMULISUCHASLIGHT SOUNDAND its way out of a recession, but the words: “Experience Pleasanton.” UÊÌÀâ>Ì barometric pressure that serve as a major trigger for migraines. crowds of shoppers aren’t filling the He’d do the same at the Oakland UÊ,i«>Àà s4OXICITYOFTHELIVERANDKIDNEYS streets as they’re doing in Walnut Airport and along El Charro Road Fortunately, recent technologies have been developed that can address and correct all Creek or in the Stoneridge Shop- when Livermore’s Paragon Outlet three of the above migraine triggers. What is even more promising to the migraine suffer is ping Center. Night life, though bet- Center opens next fall. that these treatments do NOT involve the use of harmful drugs. ter than it’s been in several years, Galvin points to the quaint, yet is still limited to only a few long- highly profitable, retail centers in For a limited time, James Stalker, DC, located by Stoneridge Mall is offering a complete popular destinations on or near Carmel and Solvang, two destina- migraine evaluation that includes an in-depth consultation about your headaches, a unique, north Main Street. Those who go tions that draw shoppers from the 925.462.1207 painless pressure point relief test that has been shown to shut down a headache in just to Livermore or other nearby cities Bay Area, including Pleasanton. Al- Showroom and Factory minutes, a comprehensive food allergy evaluation to determine which, if any of the foods you complain that too many Pleasanton though our downtown may never are eating may be triggering your headaches and a customized treatment plan specifically located at 4225 Stanley Blvd for your own unique condition designed to correct the root cause of your headaches. restaurants, bars and even Tully’s at have that same nostalgic pull, we near downtown Pleasanton Main and Angela streets close by 10 have a far better unhurried shop- The normal fee for this evaluation is $125, but for a limited time Dr Stalker is offering the entire p.m. when the good times are just ping and dining atmosphere than exam for only $25 to those who would like to reduce or eliminate their migraines. A limited starting in other locations. the crowded hectic pace of Walnut www.window-ology.com number of appointments are available, so call 925-243-7168 today for your appointment. The Downtown Hospitality Creek. Galvin points out that in For more information please visit www.nrc.md and also www.allergyreliefcenters.com Guidelines Task Force held its Meet- some cities, smaller merchants co- Contractor’s License #904282 ing #2 last night to review a volu- ordinate coupon campaigns where minous packet of suggestions and shoppers and diners can redeem RPM MORTGAGE list of locations that should make certificates worth $20 or more for any city proud. It shows that we every $200 they spend. Why not now have 33 bars and restaurants do the same here? that serve wine or stronger drinks, The EVC, which represents all including Barone’s, Redcoats British business activity in Pleasanton, is TOM Pub and Restaurant, Main Street LEW working on “brand statements” to DICK Brewery, Blue Agave and the newly- enhance Pleasanton’s image as “an opened Handles Gastropub, to name extraordinary place to experience.” FRED EUGENE Which Darlene Crane did your Home Loan? just five. Many on the list, such as Its strategy is aimed at encouraging BILL Vic’s All Star Kitchen and Dean’s residents to patronize local busi- JIM MIKE TOM A “Preferred Lender” with Builders and Real Estate Companies for over 37 Years. Cafe close at 3 p.m. A few others nesses, with a five-member subcom- FHA Loan Limits are BACK up to $729,750. effective 12/1/2011. Call now before the Flood ~ Purchase or Refi nance. stay open for the supper crowd but mittee developing concepts for an UÊFHA/VA has NEVER left UÊSellers & Buyers this is are dark not long after. Walk out of area-wide campaign in the coming CHUCK a performance at the Firehouse Arts year. To begin, the subcommittee and neither has Darlene! 9"1,Ê>ÀiÌ°Ê"««ÀÌÕÌÞÊ>Ü>Ìð DAVE Center at 10 p.m. and you might plans to create an online microsite UÊ/ iÊ1 "½ÃÊ>ÀiÊL>VÊÊLÕÃiÃÃt UÊREFI Programs, and much, find a yogurt to enjoy after the show, to promote the benefits of shopping much more! but little else. PROPANE UÊ*>ÌÕÊV iÛiÀÊÜÌ ÊÛiÀÊ UÊ Ý«iÀiViÊHÊ Ý«iÀiViÊHÊ Ý«iÀiVi locally as well as provide a connec- 37+ years experience. This is the night life problem that tion to a number of local shopping Darlene Crane, Real Estate Loan Specialist the Hospitality Guidelines commit- campaigns. An early draft of a pro- TANK tee wants to solve without turning motional message states: “We are ÓxÈq{ÎÇÇÊUÊ`VÀ>iJÀ«Ì}°VÊUÊÜÜÜ°À«Ì}°VÉ`VÀ>i downtown Pleasanton into a center Pleasanton and we are an extraor- EXCHANGE x{Ê7Ê>ÃÊ*ÃÌ>ÃÊ Û`Ê-ÕÌiÊ£ä£]Ê*i>Ã>Ì of rowdy drinkers that older resi- dinary place for shopping. We are -ÊÎänÇnÊÊÊViÃiÊäääÇäÇ£ 2009 dents remember. It’s a committee home to a regional mall with over $ 99 of heavy hitters formed by the City 165 stores and restaurants, as well as 19 Council and co-chaired by Coun- a vibrant downtown with indepen- (Some Restrictions Apply) #6*-%*/(#&55&3/&*()#03)00%4 cilmen Matt Sullivan and Jerry dent retailers and unique items. We Thorne. Members include repre- offer convenient commuter shop- 'FODFTt%FDLT sentatives of the Planning Com- ping along our interstate corridors, Retaining Walls mission, city staff, the PDA and and our neighborhood shops are "SCPSTt5SFMMJTFT neighborhoods near downtown located throughout our residential 10% OFF Ornamental Iron that would be most affected by any district.