Orientation for Cultural Cooperation Between China and Europe Europe-China Cultural Compass EUNIC (European Union National Institutes for Culture) En Orientation for Cultural Cooperation Between China and Europe Europe-China Cultural Compass EUNIC (European Union National Institutes for Culture) En PREFACE ................................................................................................... 8 Foreword by the Project Partners of EUNIC in China ................................................... 7 Foreword on behalf of the Publisher by Dr Hans-Georg Knopp, Secretary-General of the Goethe-Institut, former President of EUNIC ........................... 8 Acknowledgements by Editor-in-Chief Katja Hellkötter .......................................... 10 Foreword by Chinese Compass Advisor Dr Shen Qilan ................................................ 11 PART I – GLOSSARY ............................................................................ 12 Introduction – Roman Wilhelm/Katja Hellkötter ...................................................... 14 Do we always mean the same when we say the same? A glossary Selected Key Vocabulary – An Overview of Common Terms in the Context of Cultural Cooperation between Europe and China ......................................................... 16 PART II – BACKGROUND KNOWLEDGE – CHINA ................. 42 APPROACHING CHINA – CROSSING CULTURES China in Seven Parts – Dr Marcus Hernig and Ye Fang in conversation ....................... 44 BEING AWARE ABOUT SOCIAL REALITIES Chinese Society – Duncan Hewitt .......................................................................... 50 CONTEMPORARY ISSUES Boom and Dust – Reflecting on Current Trends and the Future of Chinese Society Christoph Daniel Jia ................................................................................................ 56 MEDIA Understanding How the Media Work in Mainland China An Interview with Dr Nicolai Volland ........................................................................ 61 A DIFFERENT VALUE SYSTEM Value System with Chinese Characteristics – Gergely Salát ................................... 65 IMPACT OF WESTERN SOCIAL THOUGHT ON CHINA The Impact of Western Rights Concepts on Contemporary Society in China and Europe – An interview with Chinese academic Yu Hai .......................................... 70 A CHINESE ANALYSIS ON CHINA The Rise of a Civilisation-State An interview with Prof. Zhang Weiwei .................................................................... 76 Part III – CULTURAL SECTOR FRAMEWORK – CHINA .......... 82 CULTURAL POLICY An Interview with Dong Jungxin from the Chinese Ministry of Culture ...................... 84 EU-CHINA CULTURAL POLICY An Interview with Xavier Troussard from the European Commission ........................ 88 FINANCING & CULTURAL MANAGEMENT How the Cultural Sector Works in China – Tobias Zuser ...................................... 90 4 Contents LEGAL FRAMEWORK Law and the Cultural Sector: Issues for Foreign Artists and Companies Operating in China – Philip Lazare ....................................................................... 96 CREATIVE INDUSTRIES A Fast-Growing Young Creative Industry in China – Qiuzao Zhang ...................... 106 EU Working Paper: Mapping the Cultural and Creative Sectors in the EU and China – An interview with Yolanda Smits ........................................... 112 THE ROLE OF ARTISTS AND THE ARTS Conversations with independent art critic and curator, Carol Yinghua Lu and Editor of Artforum’s Chinese site, Lee Ambrozy .................................................. 114 THE PUBLIC Venues and Audiences for the Performing Arts in China – Emilie Wang ............. 120 PART IV – PROJECT PROCESS – HOW TO COOPERATE Co-Authors: Katja Hellkötter, Katelijn Verstraete, Irene Oehler, Yi Wen, Shen Qilan ........ 124 CHALLENGES, LEARNING AND PRACTICES THROUGH THE PROJECT CYCLE Introduction ............................................................................................................................ 126 Basic Principles in Europe-China Cooperation ............................................................ 128 From Getting Prepared to Partnership Building and Making the Project Sustainable ....................................................................................................... 134 CASE STORIES, EXPERIENCES AND VIEWS: EUROPE-CHINA COLLABORATION EUROPALIA – China in the heart of Europe ........................................................................ 187 In conversation with Xu Jiang, Director of National Academy of Art in Hangzhou ................ 189 A UK-China Dance Project – experiences of an independent dance company .............. 192 The Chinese Ministry of Culture A Conversation on Europe-China cooperation with Chen Ping .......................................... 194 Dutch Cultural Centre – A European project for EXPO 2010 in Shanghai ........................ 197 Richard Sobey and IOU – The experience of an independent producer in China ............ 199 ELTE Confucius Institute, Budapest, Hungary ................................................................ 201 Urban Academy – A Goethe-Institut project ........................................................................ 203 A Conversation with Hou Hanru – Cultural exchanges require a political vision ............ 210 Creating Spaces – An EU-China residency project with Nordic partners .......................... 216 Artistic Recycling – A Spanish project in China ................................................................ 218 LIST OF INTERVIEWEES .................................................................................................. 220 5 Contents PART V – ART DISCIPLINES/THEMES: SELECTED PERSPECTIVES ............................................................... 222 VISUAL ARTS Dialogue is the Most Important Theme of Our Time – a retrospective view of Sino-European exchanges in visual culture and a look ahead – Shen Qilan ......... 224 PERFORMING ARTS Performing Arts – changes and exchanges in and between China and Europe Katelijn Verstraete ................................................................................................... 232 DESIGN Issues in Transcultural Design – Roman Wilhelm .................................................... 238 LITERATURE Trends in Sino-European Literature Exchange – the need for space and self-determination – Julia Dautel .......................................................................... 242 PUBLISHING The Long Haul – Sino-European publishing collaboration – Jing Bartz ................. 248 MUSIC Music Exchange and Cooperation Between Europe and China – Maja Linnemann ... 251 ARTS & SUSTAINABILITY The Search for Cultures of Sustainability is Not an Easy Journey Sasha Kagan in dialogue with Ada Wong and others ..................................................... 258 INTELLECTUAL EXCHANGE/PHILOSOPHY Empty your Heart Before You Come to China – Wang Ge, Ralph Obermauer ............. 264 PART VI – RESOURCES ..................................................................... 270 Further links and resources ....................................................................................... 272 About the Compass working team ............................................................................. 288 About the project partners ....................................................................................... 290 Imprint ................................................................................................................... 294 6 Contents Foreword by the Project Partners of EUNIC in China t is commonly acknowledged that we are living in a period where the focus of eco- nom ic development is shi!ing from West to East, especially through the emergence I of the new economies of China and India. "e changing direction of economic power and in#uence is accompanied by an increasing interest in cultural engagement between the East and the West, both on governmental and civil society level. In view of the current global economic crisis however, one can see that culture is not necessarily top priority on the agenda of decisions makers. But particularly in di$cult times, culture is there to assure human development beyond national GDP and it plays an important role in developing a healthy, balanced modern society. "erefore support towards cultural exchange between the East and the West is important in assuring a continuous dialogue and increased cultural understanding. Support for international cultural cooperation is at the core to achieve this. "e EUROPE CHINA CULTURAL COMPASS project is part of an ongoing dia- logue between Europe and China. It responds to the need to document this dialogue, to re#ect on it, for a continuous improvement in the process. By presenting a broad range of information and perspectives relevant to Europe-China cultural cooperation, the COM- PASS wants to contribute to the understanding of Europe-China cultural co oper ation. "rough three types of information – knowledge, experience, and resources – the in ten tion is to help prepare cultural practitioners for collaboration. "e COMPASS addresses both Chinese and European readers. To meet the di%erent needs of the two target groups, two separate publications were produced, one in Chinese and one in English. Both publications follow the same overall structure, however each contains