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July August September IN THIS ISSUE... Minister Derek Hanekom shares his vision Tourism Act paves the way for promotion of responsible tourism 5HÀHFWLQJRQWKHSDVW\HDUV RIWRXULVPJURZWK (GLWLRQ July - September 2014 Vision A catalyst for tourism growth and GHYHORSPHQWLQ6RXWK$IULFD Mission As a strategy focused department, we are committed to creating a conducive environment for growing and developing tourism through:- ,QQRYDWLRQ 6WUDWHJLFSDUWQHUVKLSVDQGFROODERUDWLRQ 3URYLGLQJLQIRUPDWLRQDQGNQRZOHGJHPDQDJHPHQW VHUYLFHVDQG 6WUHQJWKHQLQJLQVWLWXWLRQDOFDSDFLW\ (GLWLRQ July - September 2014 MINISTRY Minister of Tourism Deputy Minister of Tourism 0U'HUHN+DQHNRP 0V7RNR]LOH;DVD DEPARTMENT 2IÀFHRIWKH'LUHFWRU*HQHUDO Director-General $PEDVVDGRU.LQJVOH\0DNKXEHOD BRANCHES &KLHI2SHUDWLRQV2IÀFHU Domestic Tourism International Tourism Policy and Knowledge Services Management Management &KLHI2SHUDWLQJ2IÀFHU Deputy Director-General Deputy Director-General Deputy Director-General 0U'LUNYDQ6FKDONZ\N Ms Morongoe Ramphele Ms Aneme` Malan Mr Victor Tharage (GLWLRQ July - September 2014 INSIDE ABOUT THE COVER Minister Derek Hanekom is the new Minister of 7RXULVPZKREULQJV Minister Derek Hanekom shares his H[WHQVLYHJRYHUQPHQWDQG vision leadership experience to the department. He shares his 3 $IULFDQ7RXULVP0LQLVWHUVJHDULQJWRFUHDWH vision with us in this edition. Tourism Brand Africa 4 \HDUVRIFKDQJLQJOLYHV7RXULVP(QWHUSULVH Partnership celebrates success stories 5 Tourism Act paves the way for the promotion of CREDITS development and responsible tourism 6 Department of Tourism’s SRI projects Publisher Department of Tourism help in community-based job creation /D\RXW 'HVLJQ Benhle Media 8 5HÀHFWLQJRQWKHSDVW\HDUV RIWRXULVPJURZWK $FWLQJ(GLWRULQ&KLHI Hannelie Theron Editor Sello Molekwa $SSUHQWLFHVKLSSURJUDPPHERRVWV \RXQJJUDGXDWHVZLWKZRUNSODFHVNLOOV Assistant Editor Shereen Gurannah Tourism Indaba in pictures Contributors Bernhard Meyer Thulani Sibeko 6R]D6LPDQJR 13 /LOL]HOD7RXULVP$ZDUGVWRUHFRJQLVHPRUH &ROEHUW0JZHQD businesses for excellence and competitiveness Bulelwa Seti Cheryl Hunter 14 Tourism news snippets 15 8SFRPLQJWRXULVPHYHQWV Disclaimer (GLWLRQ July - September 2014 LETTER FROM THE EDITOR :HOFRPHWRRXU¿UVWHGLWLRQRIWKHQHZ 0LQLVWHU KDV LGHQWL¿HG WUDQVIRUPDWLRQ made by all nine provinces consulted JRYHUQPHQW DGPLQLVWUDWLRQ 7KLV WLPH in the sector, and economic RQWKHFRQWHQWRIWKH1DWLRQDO7RXULVP of the year marks several milestones development as the two priority areas 6HUYLFH([FHOOHQF\ for the Department of Tourism. At where more effort should be applied. SUHVHQW WKH GHSDUWPHQW LV ZRUNLQJ 7KH YLVLRQ RI WKH 1DWLRQDO 7RXULVP under the new leadership of Minister We extend our warm welcome to 6HUYLFH([FHOOHQF\LVWREXLOGDVHUYLFH 'HUHN+DQHNRPLWLVPDUNLQJ¿YH\HDUV Minister Hanekom to the tourism excellence culture in the tourism value DVDVWDQGDORQHRUJDQLVDWLRQVLQFHLWV portfolio, and also take this opportunity chain in South Africa. This is just one of separation from the former Department to wish former Minister Marthinus van WKHPDLQLQWHUYHQWLRQVJRYHUQPHQWKDV RI (QYLURQPHQWDO$IIDLUV DQG7RXULVP Schalkwyk well in his future endeavours. applied in the effective development DQGDORQJZLWKWKHUHVWRIJRYHUQPHQW and transformation of the tourism ZH DUH FHOHEUDWLQJ DQG REVHUYLQJ “The vision of the NTSE is sector. This effective development \HDUV RI IUHHGRP LQ 6RXWK$IULFD to build a service excellence ZDV FRQ¿UPHG LQ 0D\ E\ D UHFHQW culture in the tourism value statistical report by Statistics South ,Q WKLV HGLWLRQ ZH JLYH DQ RYHUYLHZ $IULFD 6WDWV6$ ZKLFK LQGLFDWHV RIWKHJURZWKDQGGHYHORSPHQWRIWKH chain in South Africa”. that international arrivals to South WRXULVPVHFWRURYHUWKHSDVW\HDUV $IULFDUHDFKHGLWVKLJKHVWOHYHOVHYHU courtesy of a special report compiled The department has piloted the QDPHO\ LQ 6RXWK E\RXU3ROLF\DQG.QRZOHGJH6HUYLFHV -RXUQH\WR6HUYLFH([FHOOHQFH -6( Africa welcomed a total of 9 616 964 branch in the department. The report FDPSDLJQ LQ WKH 1RUWKHUQ &DSH WRXULVWV LQ XS IURP WKH LVDQH[FHOOHQWSLHFHRIZRUNWKDWJLYHV Province since last year, and this year WRXULVWVWKDWYLVLWHG6RXWK$IULFDLQ LQVLJKW LQWR WKH VSHFWDFXODU JURZWK GXULQJ 7RXULVP 0RQWK WKH SURFHVV :HORRNIRUZDUGWRPRUHSRVLWLYH of the tourism sector – from a small ZLOO FXOPLQDWH LQ DQ RI¿FLDO ODXQFK RI milestones in the tourism sector in the LQGXVWU\EHQH¿WLQJRQO\WKHSULYLOHJHG WKHQDWLRQDOFDPSDLJQ7KLVZLOOEHLQ QH[W¿YH\HDUV few in 1994 to a multi-million sector IXO¿OPHQWRIWKHREMHFWLYHVRIWKH WKDW LV FRQWULEXWLQJ LPPHQVHO\ WR MRE 1DWLRQDO 7RXULVP 6HUYLFH ([FHOOHQFH FUHDWLRQ DQG HFRQRPLF JURZWK LQ WKH 6WUDWHJ\ ZKLFK ZDV GHYHORSHG country. Minister Derek Hanekom in consultation with industry wide took over the reins last month and has stakeholders. The processes were LPPHGLDWHO\ ZHOFRPHG WKH FKDOOHQJH informed by the outcomes of an RI FRQWLQXLQJ WKH ZRUN WR HQVXUH extensive research done by Disney EDITOR FRQVLVWHQW JURZWK RI WKH VHFWRU 7KH Institute as well as recommendations Page 1 (GLWLRQ July - September 2014 MinisterMin Derek Hanekom sharessha his vision Minister ofo Tourism,Tourisr m, Derek HanekomHana e Tourism is a sector that already WRXULVWVDQGRXUZDUPDQGZHOFRPLQJ ODQG UHIRUP OHJLVODWLRQ ZDV LQLWLDWHG FRQWULEXWHV VLJQL¿FDQWO\ WR HFRQRPLF people are all at the heart of this brand GUDIWHG DQG HQDFWHG GXULQJ KLV WHUP JURZWKGHYHORSPHQWDQGMREFUHDWLRQ promise. 7KLVOHJLVODWLRQODLGWKHIRXQGDWLRQIRU ,W LV RQH RI WKH ZRUOG¶V ODUJHVW DQG land reform in the post-apartheid era. IDVWHVW JURZLQJ LQGXVWULHV DQG LW LV We measure success not only in one of the core pillars for inclusive visitor numbers, but in the experiences 'XULQJ WKH SHULRG KH HFRQRPLFJURZWKLQ6RXWK$IULFD'XH we create, the new opportunities we served as a Member of Parliament to a value chain that cascades deep FUHDWHIRUPHDQLQJIXOHPSOR\PHQWDQG on various Parliamentary Committees into our national economy and virtually JURZWKDQGWKHXQGHUVWDQGLQJWKDWLV until his appointment as the Deputy every community, travel and tourism fostered between people from different 0LQLVWHU RI 6FLHQFH DQG 7HFKQRORJ\ holds vast potential to make an even EDFNJURXQGV DQG GLIIHUHQW FRUQHUV RI LQ$SULO'XULQJ2FWREHUKH JUHDWHU FRQWULEXWLRQ WR VXVWDLQDEOH WKHZRUOG%\EXLOGLQJ6RXWK$IULFDLQWR was promoted to Minister of Science PRUHUDSLGDQGVKDUHGJURZWK one of the top tourism destinations DQG 7HFKQRORJ\ ZKHUH KH VHUYHG LQ WKH ZRUOG ZH ZLOO EH FRQWULEXWLQJ KLV WHUP XQWLO 0D\ 0LQLVWHU This year, South Africa celebrates WR RQH RI WKH JUHDWHVW HFRQRPLF Hanekom was born in Cape Town, twenty years of democracy. As much developmental and social success 6RXWK$IULFDRQ-DQXDU\+H as we take stock and celebrate, we stories ever. GLG KLV VFKRROLQJ LQ &DSH 7RZQ DQG DUH DOVR SXWWLQJ LQ SODFH VWUDWHJLHV matriculated from Jan van Riebeeck and plans for the next two decades. 3UR¿OH RI 0LQLVWHU 'HUHN 6HFRQGDU\VFKRROLQ :H KDYH H[SHULHQFHG JURZWK Hanekom LQ LQWHUQDWLRQDO DUULYDOV LQ \HDUV Minister Hanekom is a member of the This is no mean feat! Indeed, South Mr Derek Hanekom was appointed as $1&¶V $IULFDKDVFKDQJHGSURIRXQGO\LQWKH the Minister of Tourism in the South 1DWLRQDO([HFXWLYH&RPPLWWHH SDVW WZR GHFDGHV /RRNLQJ WR WKH $IULFDQ*RYHUQPHQWRQ0D\ since 1994; IXWXUH DQG ZRUNLQJ ZLWK RXU SULYDWH DIWHUVHUYLQJDVWKH0LQLVWHURI6FLHQFH 1DWLRQDO:RUNLQJ&RPPLWWHH sector partners, we will continue to DQG 7HFKQRORJ\ VLQFH 2FWREHU &KDLUSHUVRQRIWKH1DWLRQDO SRVLWLRQDQGHQHUJLVHRXUGHVWLQDWLRQ +H ZDV DSSRLQWHG 0LQLVWHU RI Disciplinary Committee; and E\ GLYHUVLI\LQJ WKH VXSSO\ VLGH E\ $JULFXOWXUH DQG /DQG $IIDLUV IURP 1(&&RQYHQHURIWKH:HVWHUQ LPSURYLQJWKHH[SHULHQFHVDWWKHKHDUW SLORWLQJ YDULRXV UHIRUP Cape. RIRXURIIHULQJDQGE\FUHDWLQJKHDUWIHOW ELOOVWKURXJK3DUOLDPHQWZKLFKDLPHG He also serves as the Deputy connections with domestic and to redress the injustices and inequities Chairperson of the Board of the Ahmed international tourists alike. Our scenic FDXVHGE\DSDUWKHLGODZVDQGWKH Kathrada Foundation. beauty, the activities undertaken by Land Act. Much of the South African Page 2 (GLWLRQ July - September 2014 African Tourism Ministersers gearing to createte Tourism Brand Africaa African Tourism Ministers were invited countries exhibited at Indaba. In his WR WKH ,QGDED ,QDXJXUDO 0LQLVWHULDO ZHOFRPLQJ DGGUHVV IRUPHU 0LQLVWHU RI 6HVVLRQZKLFKZDVKHOGRQ0D\ Tourism Marthinus van Schalkwyk, stated that the Indaba is a suitable platform to Fourteen African Tourism Ministers WDNH IXOO DGYDQWDJH RI VKRZFDVLQJ WKH attended the Ministerial Session, which FRQWLQHQWDQGGHPRQVWUDWLQJVROLGDULW\LQ was a platform for the Ministers to discuss the tourism sector. Indaba is poised to and debate the current state of Tourism in become a pan-African trade show that will Africa, and collectively devise solutions to contribute to the continent’s attractiveness WKHH[LVWLQJEDUULHUVZKLOVWFKDUWLQJDSDWK as a preferred tourist destination. WRZDUGVSURJUHVVLYHJURZWKRIWKHVHFWRU Chairperson of the AUC, in the continent. The panel debated issues Dr. Dlamini-Zuma reassured Tourism 'U1NRVD]DQD'ODPLQL=XPD UHODWLQJWRDLUOLIWLQ$IULFDLPSURYLQJLQWUD Ministers about the commitment of the African travel; Visa and travel facilitation $8& LQ ZRUNLQJ ZLWK DQG VWUHQJWKHQLQJ ,QWKHLQDXJXUDO0LQLVWHULDO6HVVLRQDWWKH as well as travel advisories. 5HJLRQDO (FRQRPLF &RPPXQLWLHV DQG 7RXULVP ,QGDED KRVWHG LQ 'XUEDQ ZRUNLQJ ZLWK WKH 8QLWHG 1DWLRQV :RUOG WKH$IULFDQ8QLRQ&RPPLVVLRQ $8& DQG Dr. Dlamini-Zuma, said she was excited 7RXULVP 2UJDQL]DWLRQ 81:72 LQ Tourism Ministers from various African when she heard that South Africa decided HQVXULQJWKDWWKHWRXULVPVHFWRUPDNHVWKH FRXQWULHVFRPPLWWHGWRWKH$IULFDQ$JHQGD