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Minister Derek Hanekom shares his vision Tourism Act paves the way for promotion of responsible tourism 5HÀHFWLQJRQWKHSDVW\HDUV RIWRXULVPJURZWK (GLWLRQ July - September 2014

Vision

A catalyst for tourism growth and GHYHORSPHQWLQ6RXWK$IULFD

Mission As a strategy focused department, we are committed to creating a conducive environment for growing and developing tourism through:-

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MINISTRY

Minister of Tourism Deputy Minister of Tourism 0U'HUHN+DQHNRP 0V7RNR]LOH;DVD DEPARTMENT

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Director-General $PEDVVDGRU.LQJVOH\0DNKXEHOD

BRANCHES

&KLHI2SHUDWLRQV2IÀFHU Domestic Tourism International Tourism Policy and Knowledge Services Management Management

&KLHI2SHUDWLQJ2IÀFHU Deputy Director-General Deputy Director-General Deputy Director-General 0U'LUNYDQ6FKDONZ\N Ms Morongoe Ramphele Ms Aneme` Malan Mr Victor Tharage (GLWLRQ July - September 2014

INSIDE ABOUT THE COVER Minister Derek Hanekom is the new Minister of 7RXULVPZKREULQJV  Minister Derek Hanekom shares his H[WHQVLYHJRYHUQPHQWDQG vision leadership experience to the department. He shares his 3 $IULFDQ7RXULVP0LQLVWHUVJHDULQJWRFUHDWH vision with us in this edition. Tourism Brand Africa

4 \HDUVRIFKDQJLQJOLYHV7RXULVP(QWHUSULVH Partnership celebrates success stories

5 Tourism Act paves the way for the promotion of CREDITS development and responsible tourism

6 Department of Tourism’s SRI projects Publisher Department of Tourism help in community-based job creation /D\RXW 'HVLJQ Benhle Media 8 5HÀHFWLQJRQWKHSDVW\HDUV  RIWRXULVPJURZWK $FWLQJ(GLWRULQ&KLHI Hannelie Theron Editor Sello Molekwa  $SSUHQWLFHVKLSSURJUDPPHERRVWV  \RXQJJUDGXDWHVZLWKZRUNSODFHVNLOOV Assistant Editor Shereen Gurannah

 Tourism Indaba in pictures Contributors Bernhard Meyer Thulani Sibeko 6R]D6LPDQJR 13 /LOL]HOD7RXULVP$ZDUGVWRUHFRJQLVHPRUH &ROEHUW0JZHQD businesses for excellence and competitiveness Bulelwa Seti Cheryl Hunter 14 Tourism news snippets

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LETTER FROM THE EDITOR

:HOFRPHWRRXU¿UVWHGLWLRQRIWKHQHZ 0LQLVWHU KDV LGHQWL¿HG WUDQVIRUPDWLRQ made by all nine provinces consulted JRYHUQPHQW DGPLQLVWUDWLRQ 7KLV WLPH in the sector, and economic RQWKHFRQWHQWRIWKH1DWLRQDO7RXULVP of the year marks several milestones development as the two priority areas 6HUYLFH([FHOOHQF\ for the Department of Tourism. At where more effort should be applied. SUHVHQW WKH GHSDUWPHQW LV ZRUNLQJ 7KH YLVLRQ RI WKH 1DWLRQDO 7RXULVP under the new leadership of Minister We extend our warm welcome to 6HUYLFH([FHOOHQF\LVWREXLOGDVHUYLFH 'HUHN+DQHNRPLWLVPDUNLQJ¿YH\HDUV Minister Hanekom to the tourism excellence culture in the tourism value DVDVWDQGDORQHRUJDQLVDWLRQVLQFHLWV portfolio, and also take this opportunity chain in South Africa. This is just one of separation from the former Department to wish former Minister Marthinus van WKHPDLQLQWHUYHQWLRQVJRYHUQPHQWKDV RI (QYLURQPHQWDO$IIDLUV DQG7RXULVP Schalkwyk well in his future endeavours. applied in the effective development DQGDORQJZLWKWKHUHVWRIJRYHUQPHQW and transformation of the tourism ZH DUH FHOHEUDWLQJ DQG REVHUYLQJ “The vision of the NTSE is sector. This effective development  \HDUV RI IUHHGRP LQ 6RXWK$IULFD to build a service excellence ZDV FRQ¿UPHG LQ 0D\ E\ D UHFHQW culture in the tourism value statistical report by Statistics South ,Q WKLV HGLWLRQ ZH JLYH DQ RYHUYLHZ $IULFD 6WDWV6$  ZKLFK LQGLFDWHV RIWKHJURZWKDQGGHYHORSPHQWRIWKH chain in South Africa”. that international arrivals to South WRXULVPVHFWRURYHUWKHSDVW\HDUV $IULFDUHDFKHGLWVKLJKHVWOHYHOVHYHU courtesy of a special report compiled The department has piloted the QDPHO\    LQ  6RXWK E\RXU3ROLF\DQG.QRZOHGJH6HUYLFHV -RXUQH\WR6HUYLFH([FHOOHQFH -6(  Africa welcomed a total of 9 616 964 branch in the department. The report FDPSDLJQ LQ WKH 1RUWKHUQ &DSH WRXULVWV LQ  XS IURP WKH   LVDQH[FHOOHQWSLHFHRIZRUNWKDWJLYHV Province since last year, and this year WRXULVWVWKDWYLVLWHG6RXWK$IULFDLQ LQVLJKW LQWR WKH VSHFWDFXODU JURZWK GXULQJ 7RXULVP 0RQWK WKH SURFHVV :HORRNIRUZDUGWRPRUHSRVLWLYH of the tourism sector – from a small ZLOO FXOPLQDWH LQ DQ RI¿FLDO ODXQFK RI milestones in the tourism sector in the LQGXVWU\EHQH¿WLQJRQO\WKHSULYLOHJHG WKHQDWLRQDOFDPSDLJQ7KLVZLOOEHLQ QH[W¿YH\HDUV few in 1994 to a multi-million sector IXO¿OPHQWRIWKHREMHFWLYHVRIWKH WKDW LV FRQWULEXWLQJ LPPHQVHO\ WR MRE 1DWLRQDO 7RXULVP 6HUYLFH ([FHOOHQFH FUHDWLRQ DQG HFRQRPLF JURZWK LQ WKH 6WUDWHJ\ ZKLFK ZDV GHYHORSHG country. Minister Derek Hanekom in consultation with industry wide took over the reins last month and has stakeholders. The processes were LPPHGLDWHO\ ZHOFRPHG WKH FKDOOHQJH informed by the outcomes of an RI FRQWLQXLQJ WKH ZRUN WR HQVXUH extensive research done by Disney EDITOR FRQVLVWHQW JURZWK RI WKH VHFWRU 7KH Institute as well as recommendations

Page 1 (GLWLRQ July - September 2014

MinisterMin Derek Hanekom shsharesa his vision

Minister ofo Tourism,Tourisr m, Derek HanekomHana e

Tourism is a sector that already WRXULVWVDQGRXUZDUPDQGZHOFRPLQJ ODQG UHIRUP OHJLVODWLRQ ZDV LQLWLDWHG FRQWULEXWHV VLJQL¿FDQWO\ WR HFRQRPLF people are all at the heart of this brand GUDIWHG DQG HQDFWHG GXULQJ KLV WHUP JURZWKGHYHORSPHQWDQGMREFUHDWLRQ promise. 7KLVOHJLVODWLRQODLGWKHIRXQGDWLRQIRU ,W LV RQH RI WKH ZRUOG¶V ODUJHVW DQG land reform in the post-apartheid era. IDVWHVW JURZLQJ LQGXVWULHV DQG LW LV We measure success not only in one of the core pillars for inclusive visitor numbers, but in the experiences 'XULQJ WKH SHULRG  KH HFRQRPLFJURZWKLQ6RXWK$IULFD'XH we create, the new opportunities we served as a Member of Parliament to a value chain that cascades deep FUHDWHIRUPHDQLQJIXOHPSOR\PHQWDQG on various Parliamentary Committees into our national economy and virtually JURZWKDQGWKHXQGHUVWDQGLQJWKDWLV until his appointment as the Deputy every community, travel and tourism fostered between people from different 0LQLVWHU RI 6FLHQFH DQG 7HFKQRORJ\ holds vast potential to make an even EDFNJURXQGV DQG GLIIHUHQW FRUQHUV RI LQ$SULO'XULQJ2FWREHUKH JUHDWHU FRQWULEXWLRQ WR VXVWDLQDEOH WKHZRUOG%\EXLOGLQJ6RXWK$IULFDLQWR was promoted to Minister of Science PRUHUDSLGDQGVKDUHGJURZWK one of the top tourism destinations DQG 7HFKQRORJ\ ZKHUH KH VHUYHG LQ WKH ZRUOG ZH ZLOO EH FRQWULEXWLQJ KLV WHUP XQWLO  0D\  0LQLVWHU This year, South Africa celebrates WR RQH RI WKH JUHDWHVW HFRQRPLF Hanekom was born in Cape Town, twenty years of democracy. As much developmental and social success 6RXWK$IULFDRQ-DQXDU\+H as we take stock and celebrate, we stories ever. GLG KLV VFKRROLQJ LQ &DSH 7RZQ DQG DUH DOVR SXWWLQJ LQ SODFH VWUDWHJLHV matriculated from Jan van Riebeeck and plans for the next two decades. 3UR¿OH RI 0LQLVWHU 'HUHN 6HFRQGDU\VFKRROLQ :H KDYH H[SHULHQFHG  JURZWK Hanekom LQ LQWHUQDWLRQDO DUULYDOV LQ  \HDUV Minister Hanekom is a member of the This is no mean feat! Indeed, South Mr Derek Hanekom was appointed as $1&¶V $IULFDKDVFKDQJHGSURIRXQGO\LQWKH the Minister of Tourism in the South ‡1DWLRQDO([HFXWLYH&RPPLWWHH SDVW WZR GHFDGHV /RRNLQJ WR WKH $IULFDQ*RYHUQPHQWRQ0D\ since 1994; IXWXUH DQG ZRUNLQJ ZLWK RXU SULYDWH DIWHUVHUYLQJDVWKH0LQLVWHURI6FLHQFH ‡1DWLRQDO:RUNLQJ&RPPLWWHH sector partners, we will continue to DQG 7HFKQRORJ\ VLQFH 2FWREHU ‡&KDLUSHUVRQRIWKH1DWLRQDO SRVLWLRQDQGHQHUJLVHRXUGHVWLQDWLRQ  +H ZDV DSSRLQWHG 0LQLVWHU RI Disciplinary Committee; and E\ GLYHUVLI\LQJ WKH VXSSO\ VLGH E\ $JULFXOWXUH DQG /DQG $IIDLUV IURP ‡1(&&RQYHQHURIWKH:HVWHUQ LPSURYLQJWKHH[SHULHQFHVDWWKHKHDUW  SLORWLQJ YDULRXV UHIRUP Cape. RIRXURIIHULQJDQGE\FUHDWLQJKHDUWIHOW ELOOVWKURXJK3DUOLDPHQWZKLFKDLPHG He also serves as the Deputy connections with domestic and to redress the injustices and inequities Chairperson of the Board of the Ahmed international tourists alike. Our scenic FDXVHGE\DSDUWKHLGODZVDQGWKH Kathrada Foundation. beauty, the activities undertaken by Land Act. Much of the South African

Page 2 (GLWLRQ July - September 2014

African Tourism Ministersers gearing to createte Tourism Brand Africaa

African Tourism Ministers were invited countries exhibited at Indaba. In his WR WKH ,QGDED  ,QDXJXUDO 0LQLVWHULDO ZHOFRPLQJ DGGUHVV IRUPHU 0LQLVWHU RI 6HVVLRQZKLFKZDVKHOGRQ0D\ Tourism Marthinus van Schalkwyk, stated that the Indaba is a suitable platform to Fourteen African Tourism Ministers WDNH IXOO DGYDQWDJH RI VKRZFDVLQJ WKH attended the Ministerial Session, which FRQWLQHQWDQGGHPRQVWUDWLQJVROLGDULW\LQ was a platform for the Ministers to discuss the tourism sector. Indaba is poised to and debate the current state of Tourism in become a pan-African trade show that will Africa, and collectively devise solutions to contribute to the continent’s attractiveness WKHH[LVWLQJEDUULHUVZKLOVWFKDUWLQJDSDWK as a preferred tourist destination. WRZDUGVSURJUHVVLYHJURZWKRIWKHVHFWRU Chairperson of the AUC, in the continent. The panel debated issues Dr. Dlamini-Zuma reassured Tourism 'U1NRVD]DQD'ODPLQL=XPD UHODWLQJWRDLUOLIWLQ$IULFDLPSURYLQJLQWUD Ministers about the commitment of the African travel; Visa and travel facilitation $8& LQ ZRUNLQJ ZLWK DQG VWUHQJWKHQLQJ ,QWKHLQDXJXUDO0LQLVWHULDO6HVVLRQDWWKH as well as travel advisories. 5HJLRQDO (FRQRPLF &RPPXQLWLHV DQG  7RXULVP ,QGDED KRVWHG LQ 'XUEDQ ZRUNLQJ ZLWK WKH 8QLWHG 1DWLRQV :RUOG WKH$IULFDQ8QLRQ&RPPLVVLRQ $8& DQG Dr. Dlamini-Zuma, said she was excited 7RXULVP 2UJDQL]DWLRQ 81:72  LQ Tourism Ministers from various African when she heard that South Africa decided HQVXULQJWKDWWKHWRXULVPVHFWRUPDNHVWKH FRXQWULHVFRPPLWWHGWRWKH$IULFDQ$JHQGD to extend the Tourism Indaba to the rest of expected contribution to the aspirations ZKLFKDLPVWRFUHDWH³7RXULVP%UDQG the continent. She said that Africa needs of Africa and its people, as enshrined in Africa”, in order to make the continent a WR IRFXV RQ MRLQW PDUNHWLQJ RI WRXULVP WKH$IULFDQ$JHQGD  7KH 0LQLVWHUV preferred tourism destination of choice. attractions across the borders. She also also discussed the critical role of Heads SRLQWHGRXWWKHLPSRUWDQFHRIGHYHORSLQJ RI 6WDWHV LQ SULRULWLVLQJ DQG VXSSRUWLQJ &KDLUSHUVRQRIWKH$8&'U1NRVD]DQD the domestic African tourism market and the Tourism sector. Lack of consideration Dlamini-Zuma – who delivered the key tourism infrastructure. The Annual Tourism RI WRXULVP EHQH¿WV DQG FRRUGLQDWLRQ note address at the Ministerial Session Indaba, a three day travel and trade show between the tourism and aviation sectors, - said the AUC has prioritised tourism that has been in existence since 1984 SURGXFLQJ VXERSWLPDO DLU WUDQVSRUW DQG DPRQJ WKH VRFLRHFRQRPLF VHFWRUV LQ KDVFRQWLQXHGWRDWWUDFWODUJHQXPEHUVRI tourism policies, infrastructure limitation, GH¿QLQJWKHWDUJHWVDQGVWUDWHJLHVIRUWKH GHOHJDWHVLQWHUQDWLRQDOEX\HUVH[KLELWRUV unsuitable taxation and restrictive visa $IULFD$JHQGD³$8&DFNQRZOHGJHV international and local media. SROLFLHV ZHUH LGHQWL¿HG DV WKH PDLQ the potential and contribution that tourism IDFWRUV KDPSHULQJ WKH GHYHORSPHQW RI FRXOG PDNH LQ LPSURYLQJ WKH HFRQRPLF Until recently, only Southern African tourism in Africa. and social status of Africans,” she said. 'HYHORSPHQW &RPPXQLW\ 6$'& 

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20 yyears of changingcha lives: ToTourism Enterprise PPartnershipa celebrates ssusuccessu stories

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TheThe dawn ofof ApAprilril 1994 saw SSertorioertorio 6LQFH6LQFH LWVLWV HVWDEOLVKPHQWHVWDEOLVKPHQW LQLQ  7(37(3 UHVXOWVLQFUHDVHGIXQGLQJDQGVWURQJHU Mshothola in exile in Mozambique KDV JUDQWHG IXQGLQJ DVVLVWDQFH WR partnerships between the public and OHFWXULQJDQGFRQVXOWLQJ7RGD\6HUWRULR RYHU   SURMHFWV GHYHORSHG VNLOOV SULYDWH VHFWRUV DUH FULWLFDO ³7(3 LVWKHSURXGRZQHURI1WZDQDQR7RXUV IRU   LQGLYLGXDOV LQ WKH WRXULVP believes that tourism is about job and Travel based in White River, sector, mentored 476 enterprises FUHDWLRQ DQG WKHUHIRUH FKDQJLQJ WKH 0SXPDODQJD 7KDQNV WR IXQGLQJ WR DFFHOHUDWH JURZWK DQG SURYLGHG lives of fellow South Africans, and IURP JRYHUQPHQW DQG WKH SULYDWH MXVW XQGHU   ZLWK PDUNHW DFFHVV XSOLIWLQJ WKH FRPPXQLWLHV LQ ZKLFK sector, made available for enterprise assistance. This has led to over ZH OLYH´ KH VDLG ³:H ORRN IRUZDUG GHYHORSPHQW WKURXJK WKH 7RXULVP   MRE RSSRUWXQLWLHV DQG WR FRQWLQXLQJ RXU ZRUN WRJHWKHU DQG (QWHUSULVH3DUWQHUVKLS 7(3 6HUWRULR R6,4 billion in increased revenue DV ZH FHOHEUDWH  \HDUV RI IUHHGRP says that his company’s turnover has EHLQJ IDFLOLWDWHG 7(3 LV SURXG WR DQG  \HDUV RI WRXULVP ZH DOVR GRXEOHGVLQFHDQGWKHLQFUHDVHG VD\ WKDW LW KDV DFKLHYHG  \HDUV OD\ WKH IRXQGDWLRQ IRU DQRWKHU  and continued exposure has made his RI XQTXDOL¿HG DXGLW UHSRUWV RQ LWV \HDUV RI JURZWK DQG GHYHORSPHQW business a known and respected local ¿QDQFLDOVE\3ULFHZDWHUKRXVH&RRSHUV opportunities,” Siddo added. and international brand. FXUUHQWO\  DQG LWV WDUJHW GHOLYHU\ E\ 6L]ZH1WVDOXED*RERGR 6WURQJ $QRQSUR¿WFRPSDQ\7(3LVRQHRIWKH Sertorio’s story on the impact of performance like this demonstrates the ORQJHVWVWDQGLQJDQGPRVWVXFFHVVIXO IUHHGRP JRYHUQPHQW LQLWLDWLYHV DQG EHQH¿WVRIDVROLGSDUWQHUVKLSEHWZHHQ public private partnerships in South economic development on the people *RYHUQPHQW 'HSDUWPHQW RI 7RXULVP  $IULFD,QLWLDWHGLQ-XO\7(3¶VFRUH of South Africa, and many others just DQGWKHSULYDWHVHFWRU %XVLQHVV7UXVW focus is on enterprise development with OLNH KLV DUH WKH VWRULHV WKDW 7(3 LV DQGRWKHUV  NH\VWUDWHJLFREMHFWLYHVRIMREFUHDWLRQ FHOHEUDWLQJ GXULQJ 6RXWK $IULFD¶V  VXVWDLQDELOLW\DQGWUDQVIRUPDWLRQ7(3 \HDUV RI IUHHGRP 7(3 VHOHFWHG  Former Minister of Tourism Marthinus LV IXQGHG E\ ERWK WKH JRYHUQPHQW WRXULVP VPDOO EXVLQHVVHV DQG  NH\ YDQ 6FKDONZ\N VDLG 7(3 ZDV D NH\ WKURXJK WKH 'HSDUWPHQW RI 7RXULVP PLOHVWRQHV LQ WKH RUJDQLVDWLRQ¶V  LPSOHPHQWLQJ SDUWQHU LQ HQVXULQJ DQG WKH SULYDWH VHFWRU WKURXJK WKH years of existence, to demonstrate WR DFKLHYH WKH SODQQHG JURZWK Business Trust and other corporate its impact on job creation, skills and sustainability for micro, small companies. development, broadened ownership by and medium tourism businesses. KLVWRULFDOO\GLVDGYDQWDJHGJURXSVDQG 7(3¶V &KLHI ([HFXWLYH 'U 6DOLIRX 7RREWDLQDFRS\RIWKH7(3ERRNOHW empowerment of youth, women and Siddo, believes that for enterprise GHWDLOLQJWKHWRSWZHQW\YLVLW rural businesses. GHYHORSPHQW SURJUDPPHV VXFK DV www.tep.co.za 7(3WRFRQWLQXHGHOLYHULQJH[FHSWLRQDO Page 4 (GLWLRQ July - September 2014

Tourism Act paves the wayay for the developmentnt and promotion of responsible tourismm

Responsible tourism includes preservation and protection of natural environments

7KH7RXULVP$FW1RRIFDPH of South Africa as a tourist destination; 7KH RYHUDUFKLQJ DLP RI WKH 7RXULVP LQWR RSHUDWLRQ RQ  -XQH  promote quality tourism products Act is to provide for the development The framework for the majority of DQG VHUYLFHV HQVXUH JURZWK DQG and promotion of responsible WKH UHJXODWLRQV DQG QRWLFHV OLNH WKH development of the tourism sector; and tourism for the social, economic and 1DWLRQDO 7RXULVP 6HFWRU 6WUDWHJ\ enhance cooperation, and coordination HQYLURQPHQWDOEHQH¿WRI6RXWK$IULFDQ 1766 ZKLFKZLOOEHDGRSWHGWRIRUP EHWZHHQDOOVSKHUHVRIJRYHUQPHQWLQ FLWL]HQV7KH$FWHPEUDFHVWKH1766 part of the Act is already in place. The GHYHORSLQJDQGPDQDJLQJWRXULVP DVSDUWRIWKHOHJLVODWLYHIUDPHZRUNIRU $FWSURYLGHVIRUVXI¿FLHQWWUDQVLWLRQDO WKHPDQDJHPHQWDQGGHYHORSPHQWRI measures and as such, there will be no The proclamation has been tourism. YDFXXP ZLWK UHJDUGV WR WUDQVLWLRQLQJ signed to bring provisions of the IURPWKH$FWRIWRWKHRQH Act into operations, according $PRQJVW RWKHU EHQH¿WV WKH QHZ $FWZLOOHQDEOHDOHJDOIUDPHZRUNIRU 2Q$SULO3UHVLGHQW-DFRE=XPD to section 54 of the same Act. WKH GHYHORSPHQW DQG PDQDJHPHQW assented the Tourism Bill into Tourism of tourism; promote quality tourism $FW $FW1RRI DQGWKH 7KH 7RXULVP 'UDIW %LOO ZDV ¿UVW products and services; introduce the $FWZDVJD]HWWHGRQ$SULO7KH introduced by the Minister of Tourism GHVLJQDWLRQ RI D 7RXULVP &RPSODLQWV SURFODPDWLRQKDVEHHQVLJQHGWREULQJ WR 3DUOLDPHQW RQ  -XO\  LQ 2I¿FHUDQGDFRPSODLQWVPDQDJHPHQW provisions of the Act into operations, WHUPVRI-RLQW5XOH7KH%LOOZDV mechanism. DFFRUGLQJ WR VHFWLRQ  RI WKH VDPH GHEDWHG LQ WKH 1DWLRQDO $VVHPEO\ Act. The new Act paves the way for DQGWKH1DWLRQDO&RXQFLORI3URYLQFHV the Department of Tourism to develop 1&23  DQG ZDV SDVVHG E\ WKH and promote responsible tourism for 1DWLRQDO $VVHPEO\ RQ  )HEUXDU\ WKHEHQH¿WRI6RXWK$IULFDDQGIRUWKH  HQMR\PHQWRIDOOLWVFLWL]HQVDQGIRUHLJQ visitors. 7RXULVP$FW $FW1RRI  DOVRSURPRWHVWKHUHFRJQLWLRQRIWRXULVP The Act will also enable the effective as one of six core economic drivers GRPHVWLF DQG LQWHUQDWLRQDO PDUNHWLQJ LQ WKH FRXQWU\¶V 1HZ *URZWK 3DWK

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DepartmentDep of Tourism’s SRISR projects help in ccommunity-basedo jjobo creation

A view ofof Zithabiseni premises from the outside

7KH'HSDUWPHQWRI7RXULVPLVIXQGLQJDQGPDQDJLQJWKH YLVLWRUV¶ORXQJHERRNLQJFHQWUHJHQHUDOVXSSRUWRI¿FHDQG LPSOHPHQWDWLRQRIWRXULVPLQIUDVWUXFWXUHDQGWUDLQLQJSURMHFWV a Call Centre. WKURXJKLWV([SDQGHG3XEOLF:RUNV3URJUDPPH (3:3  FDOOHG WKH 6RFLDO 5HVSRQVLELOLW\ ,PSOHPHQWDWLRQ 65,  3URMHFW=LWKDELVHQL0SXPDODQJD SURJUDPPH(3:3IXQGLQJZKLFKLVDOORFDWHGE\1DWLRQDO Treasury, is exclusively appropriated for job creation and 7KH ZRUN GRQH LQ WKLV SURMHFW LQFOXGHV UHQRYDWLRQ RI  has conditions and requirements to be complied with. The FKDOHWVNLWFKHQDQGWKHGLQLQJKDOODVZHOODVFRQVWUXFWLRQ SXUSRVHRIWKH65,SURJUDPPHLVSRYHUW\DOOHYLDWLRQDQGMRE RIDQHZRI¿FHEXLOGLQJQHZEOXWLRQIDFLOLWLHVDWWKHHQWUDQFH FUHDWLRQDWFRPPXQLW\OHYHOWKURXJKWRXULVPGHYHORSPHQW DQGDQHZUHFHSWLRQDUHD7KHUHZHUHDOVRWKHSDYLQJRI 7KHIROORZLQJDUHVRPHRIWKHDFWLYH65,SURMHFWVWKDWWKH ZDONZD\VGULOOLQJRIERUHKROHVXSJUDGLQJRIDNPDFFHVV GHSDUWPHQWKDVVXFFHVVIXOO\LPSOHPHQWHGIRUWKHEHQH¿WRI road; replacement of kitchen machinery, and furniture ORFDOFRPPXQLWLHV7KHVHSURMHFWVDUHLQWKH(DVWHUQ&DSH LQVWDOODWLRQLQFKDOHWVDQGRWKHUQHZEXLOGLQJV$WRWDORI 0SXPDODQJD)UHH6WDWHDQG:HVWHUQ&DSH3URYLQFHVEXW MRERSSRUWXQLWLHVZHUHFUHDWHGGXULQJWKHZRUNDQG the department has also implemented projects in all other WUDLQLQJ GD\V DFKLHYHG7KH IDFLOLW\ LV FXUUHQWO\ PDQDJHG provinces. E\ WKH 3URYLQFLDO 'HSDUWPHQW RI (FRQRPLF 'HYHORSPHQW DQG7RXULVPEXWLQWKHSURFHVVRIEHLQJWUDQVIHUHGWRWKH Project: Mthatha Airport Information Centre, 0SXPDODQJD7RXULVPDQG3DUNV$JHQF\7KHUHDUH Eastern Cape people permanently employed by the resort.

This is the construction of a visitors’ Information Centre in 0WKDWKDIRUWKH.LQJ6DEDWD'DOLQG\HER/RFDO0XQLFLSDOLW\ The centre comprises of a reception/information centre, GLQLQJ DUHDFRIIHH VKRS NLWFKHQ WRLOHWV H[KLELWLRQ DUHD

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3URMHFW:LWVLHVKRHN0RXQWDLQ/RGJH 3KDVH :HVWHUQ&DSH Free State 7KH PDLQ WRXULVP RI¿FH ZDV XSJUDGHG DQG UHIXUELVKHG 7RWDOXSJUDGHVRIWKH:LWVLHKRHNKRWHODQGVHZHUWUHDWPHQW ZKLOH WZR VDWHOOLWH WRXULVP RI¿FHV ZHUH FRQVWUXFWHG LQ SODQWZHUHVXFFHVVIXOO\FRPSOHWHG7KHROGEXLOGLQJVZHUH 3DFDOWVGRUS DQG 7KHPEDOHWKX ZLWK ODQGVFDSLQJ IHQFLQJ DOVRGHPROLVKHGDQGIRXUPHGLXPVL]HFKDOHWVXSJUDGHG DQG SDYLQJ 5HTXLUHG VLWH ZRUNV ZHUH GRQH DW ERWK 2QH PDQDJHU¶V KRXVH ZDV FRQVWUXFWHG 7ZR VHQWLQHO VLWHV7KHWKUHHWRXULVPRI¿FHVKDYHEHHQHTXLSSHGZLWK EXLOGLQJVDFHQWUDOKHDWLQJV\VWHPVWDIIDFFRPPRGDWLRQ tourism IT infrastructure and development of a Township DJDWHKRXVHDQGDOOHOHFWULFDOZLULQJLQWKHEXLOGLQJZHUH 7RXULVP 7UDLO LQ WKH *HRUJH DUHD 7ZR SHUPDQHQW VWDII XSJUDGHG $ WRWDO RI  SHRSOH KDYH EHHQ SHUPDQHQWO\ members have been employed, one at Pacaltsdorp and HPSOR\HG7KH7UDQVIURQWLHU3DUNV'HVWLQDWLRQ 7)3' LV the other at Thembalethu. The facilities are mainly used by RSHUDWLQJWKHIDFLOLW\RQEHKDOIRIWKH%DWORNZDWUDGLWLRQDO tourists, students and the local community. The Thebalethu FRXQFLODQGDOWKRXJKWKHSURMHFWLVFRPSOHWHLWKDV Information Centre was built in a township and has kick- DOPRVW  RFFXSDQF\ UDWH ZKLOVW LPSOHPHQWDWLRQ LV LQ VWDUWHGWRXULVPGHYHORSPHQWLQWKDWDUHD7KHEXLOGLQJVDUH SURJUHVV/RFDOEXVLQHVVHVVXFKDVZRPHQ¶VFRRSHUDWLYHV RIDQLQFUHGLEO\KLJKVWDQGDUGDQGWKHZRUNLVRIH[FHOOHQW DUHDOUHDG\EHQH¿WLQJIURPWKHSURMHFW quality.

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5HÁHFWLQJRQWKHSDVW5H yearsye of tourism growth

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Article ByBy Bernhard Meyer,Meyer, two stastaffff members in the DepartmentDepa GDWLQJEDFNWR$PRQJVWRWKHUV Chief Director: Research and of Trade and Industry moved to the WKH  $FW PDGH SURYLVLRQ IRU Knowledge Management, WKHQ 'HSDUWPHQW RI (QYLURQPHQWDO WKH HVWDEOLVKPHQW DQG IXQFWLRQLQJ Department of Tourism $IIDLUVDQG7RXULVP '($7  of the South African Tourism Board NQRZQDV6$7285DWWKHWLPH WKH The previous edition of Bojanala The sector also emerged introduction of measures to maintain reported on South Africa’s dramatic as an important economic and enhance the standards of tourism WRXULVPJURZWKSHUIRUPDQFHVLQFHWKH sector for the country through products and services, as well as the FRXQWU\¶V¿UVWGHPRFUDWLFHOHFWLRQVLQ UHJLVWUDWLRQ DQG UHJXODWLRQ RI WRXULVW 1994. Over this period, the country’s its contributions to foreign JXLGHV tourism sector has evolved from exchange earnings, Gross a relatively small and exclusive Domestic Product (GDP) With the future promise that came with safari holiday destination for an elite growth and job creation. WKHDGYHQWRIDQHZJRYHUQPHQWDIWHU international and domestic market, WKH¿UVWGHPRFUDWLFHOHFWLRQVLQ to a dynamic and modern destination 2YHU WKH SDVW  \HDUV WKH LQGXVWU\ DOVR FDPH D SHULRG RI FKDQJH DQG with a competitive and diverse tourism liaison role played in 1994 by a adaptation. The Reconstruction and RIIHULQJ IRU D EURDGHU JOREDO DQG relatively under-resourced Tourism 'HYHORSPHQW 3ODQ 5'3  SURYLGHG D domestic market. 'LUHFWRUDWHLQWKH'($7GHYHORSHGLQWR new policy direction to rebuild South WKHSURJUHVVLYHDQGPXOWLGLVFLSOLQDU\ Africa. In terms of Tourism, the RDP ,QOLQHZLWKWKHJURZWKDQGGHYHORSPHQW Department of Tourism that exists DFNQRZOHGJHG WKH VHFWRU¶V DELOLW\ WR of the tourism sector over the past two WRGD\ 'XULQJ WKH VDPH SHULRG WKH JHQHUDWH IRUHLJQ H[FKDQJH HDUQLQJV decades, the structures in which the IRUPHU 6$7285 JRYHUQPHQW¶V and to improve the socio-economic SULYDWH VHFWRU ZDV RUJDQLVHG DV ZHOO SURPRWLRQ DUP  ZDV UHFRQ¿JXUHG WR situation for rural communities. DVWKHUROHRIJRYHUQPHQWWUDQVIRUPHG IRUP6RXWK$IULFDQ7RXULVP 6$7 DV dramatically. The private sector saw one of the world’s foremost Destination In recognising the importance D VLJQL¿FDQW FKDQJH ZLWK D KLJKO\ 0DUNHWLQJ2UJDQLVDWLRQV '02  of tourism, the tourism function IUDJPHQWHGLQGXVWU\WKDWEHFDPHPRUH in the DEAT was elevated FRRUGLQDWHG DQG VWUXFWXUHG WKURXJK )URP D OHJLVODWLYH SHUVSHFWLYH WKH through the establishment of a VSHFL¿F VXEVHFWRU DVVRFLDWLRQV DQG SURPXOJDWLRQ RI WKH 7RXULVP $FW RI PRUHXQL¿HGWKURXJKWKHHVWDEOLVKPHQW  $FW 1R  RI   SDYHG Chief Directorate, which later of the Tourism Business Council of the way for a new approach in policy EHFDPHDIXOO\ÁHGJHGEUDQFK 6RXWK$IULFD 7%&6$ LQ)URP direction for the tourism sector as it of the department. DJRYHUQPHQWSHUVSHFWLYHWKHWRXULVP UHSHDOHGDWRWDORI¿YHSUHYLRXVWRXULVP function, which at the time comprised UHODWHG ODZV DQG WKHLU DPHQGPHQWV 

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7R JXLGH WKH GHYHORSPHQW RI WKH the functional areas of concurrent and Promotion of Tourism in South WRXULVPVHFWRUDQGWRVWUHQJWKHQ6RXWK QDWLRQDO DQG SURYLQFLDO OHJLVODWLYH $IULFD LV WKH PRVW VLJQL¿FDQW DQG Africa’s competitive position as an competence, and over which local comprehensive policy development international tourism destination, the JRYHUQPHQW KDV H[HFXWLYH DXWKRULW\ in the country’s tourism history. Minister appointed an Interim Tourism 'HVSLWH VOLJKW GLUHFWLRQDO FKDQJHV 7DVN7HDP ,777 LQ2FWREHUWR DQGVRPHUH¿QHPHQWRYHUWKH\HDUV The NTSS is co-owned by commence the process to alter the the principles and key themes of the government and private sector policy direction for tourism. The work 1996 White Paper remain relevant and sets out a clear vision of the ITTT started with a discussion today as do the broad structures and SDSHU *UHHQ 3DSHU  RQ WKH IXWXUH UROHV RI JRYHUQPHQW LQ WRXULVP 7KH for the growth of the national tourism policy, but quickly fundamental focus areas for tourism sector by 2020. expanded to an extensive and wider JURZWK LGHQWL¿HG LQ WKH :KLWH 3DSHU consultative process that culminated further provided the foundation upon 7KH1766IXUWKHUVLJQDOOHGWKHVWDUWRI in a comprehensive policy framework - ZKLFK WKH  1DWLRQDO 7RXULVP a new era in tourism for South Africa, The White Paper on the Development 6HFWRU6WUDWHJ\ 1766 LVEXLOW DQG SURPSWHG D PDMRU UHVWUXFWXULQJ and Promotion of Tourism in South and capacitation of the department Africa was tabled in Parliament in The White Paper also prompted a to drive implementation. Another 1996. YDULHW\ RI LQLWLDWLYHV SURJUDPPHV PLOHVWRQHLQWKHSDVW¿YH\HDUVLVWKH DQG VWUDWHJLF LQWHUYHQWLRQV RYHU WKH development and introduction of the 5HFRJQLVLQJ NH\ FKDOOHQJHV DQG years. The structured development 7RXULVP$FW $FW1RRI  RSSRUWXQLWLHV WR WRXULVP JURZWK DQG DQGJURZWKRIWRXULVPXOWLPDWHO\OHGWR VLJQHGLQWRODZRQ$SULO development, the 1996 White Paper WKHUHFRJQLWLRQRIWKHVHFWRULQ6RXWK set a developmental vision for the $IULFD¶V RYHUDUFKLQJ HFRQRPLF SROLF\ /RRNLQJ EDFN LW LV ZRUWK QRWLQJ WKH sector based on the principles of WKH1HZ*URZWK3DWK DVRQHRIWKH VLJQL¿FDQW SURJUHVV WKDW KDV EHHQ 5HVSRQVLEOH 7RXULVP,W DOVR FODUL¿HG VL[SLOODUVRIIXWXUHHFRQRPLFJURZWK PDGH IURP D SROLF\ DQG JRYHUQDQFH the roles and responsibilities of as well as the establishment of the SHUVSHFWLYH /RRNLQJ IRUZDUG LW LV all stakeholders and made clear Department of Tourism as a stand-alone ZRUWKTXRWLQJWKHODVWOLQHLQWKHIRUPHU distinctions between the roles of department. The newly established 0LQLVWHU¶V DGGUHVV DW WKH 2SHQLQJ departments and their statutory bodies department embarked on an intense &HUHPRQ\RIWKH7RXULVP,QGDED RQDOOWKUHHOHYHOVRIJRYHUQPHQW7KLV consultative process to develop the ³1RZ OHW XV HPEDUN RQ WKH QH[W  was in line with schedule four of the 1DWLRQDO 7RXULVP 6HFWRU 6WUDWHJ\ \HDUVRIRXUMRXUQH\WRJHWKHU´ Constitution of the Republic of South 1766  LQ  ZKLFK DIWHU WKH Africa, which lists tourism as one of 1996 White Paper on the Development

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ApprenticeshipApp pprogrammero bboostso young graduates with wworkplaceo skills

NasreenN Johnson, D5HVHDUFK,QWHUQDW*DXWHQJ Tourism Authority

The Department of Tourism piloted the LQ WKH 1DWLRQDO 7RXULVP 6HFWRU valuable contribution to our work and Tourism Accelerated Apprenticeship 6WUDWHJ\ 1766  DV FULWLFDO LQ WKH VHUYLFHV 7KURXJK WKHLU FRQWULEXWLRQ 3URJUDPPH 7$$3  D SURJUDPPH GHYHORSPHQW DQG JURZWK RI WRXULVP of labour, skills and enthusiasm, the WKDW EHQH¿WHG D WRWDO RI  )XUWKHU LQ WKH FRXQWU\ ZLWK VSHFL¿F IRFXV RQ time needed to complete projects was (GXFDWLRQ 7UDLQLQJ )(7  &ROOHJH Domestic Tourism. The interns were reduced, and staff members were able JUDGXDWHV ZLWK WKH ¿UVW JURXS RI DVVLJQHG PHQWRUV ZKR PRQLWRUHG to devote more time and attention LQWHUQV JUDGXDWLQJ LQ  DQG WKHLUGHYHORSPHQWRQDUHJXODUEDVLV WR WDVNV UHTXLULQJ WKHLU VSHFLDOLVHG WKH VHFRQG JURXS LQ  ,W ZDV Their key performance areas included NQRZOHGJH´ VDLG 0V 7HERJR .JDUL D  PRQWKV SURJUDPPH DQG LQWHUQV ZHOFRPLQJYLVLWRUVSURGXFWNQRZOHGJH IURP 'LWVRQJ 0XVHXPV RI 6RXWK UHFHLYHGDPRQWKO\VWLSHQGRI5 PDQDJHPHQW DGPLQLVWUDWLRQ RI Africa. IRUWKHGXUDWLRQRIWKHSURJUDPPH UHVHUYDWLRQV DVVLVWLQJ LQ SUHVHQWLQJ SURJUDPPHV WR VFKRRO JURXSV Two of the interns secured permanent The purpose of TAAP was to provide DVVLVWLQJ LQ PDUNHWLQJ DQG VDOHV SRVWV DW WKHLU KRVW HPSOR\HUV RQH WKLUG \HDU WRXULVP )(7 VWXGHQWV ZLWK SURJUDPPHVFXVWRPHUFDUHHIIHFWLYH DW 'LWVRQJ 0XVHXPV RI 6RXWK$IULFD SUDFWLFDOZRUNSODFHWUDLQLQJH[SRVXUH written and oral communication, DQG WKH RWKHU DW $IULFD =RYHW  DQG and skills development, educate effective use of the telephone, use ¿YH RWKHU LQWHUQV DUH QRZ HPSOR\HG JUDGXDWHVDERXWWKHWRXULVPVHFWRULQ RI WKH FRPSXWHU V\VWHPV JHQHUDO on a part-time basis. Freedom Park JHQHUDO DQG JHQHUDWH WRXULVP WDOHQW RI¿FH DGPLQLVWUDWLRQ KDQGOLQJ KDV VLQFH WKH HQG RI WKH WUDLQLQJ to facilitate and accelerate recruitment enquiries, participation in outreach SURJUDPPH HPSOR\HG LWV LQWHUQV opportunities. TAAP also intended SURJUDPPHVV EDVLF UHVHDUFK RQ WHPSRUDU\ DVVLJQPHQWV XVLQJ D for the Public Private Partnership to WUDQVODWLRQ RI HGXFDWLRQ SURJUDPPHV URWDWLRQSURJUDPPHDQGUHPXQHUDWHV unlock job creation and contribute to LQWR RWKHU ODQJXDJHV FRPSLODWLRQ RI them on the temporary employee transformation in the tourism sector. UHSRUWV RUJDQLVLQJ PHHWLQJV PLQXWH UDWH 7KH SURJUDPPH KDV JLYHQ WKH 6WXGHQWVZHUHLGHQWL¿HGIURP&HQWUDO WDNLQJDQG3XEOLF5HODWLRQVIXQFWLRQV learners an opportunity to put their -RKDQQHVEXUJ DQG 7VKZDQH 1RUWK DFDGHPLFNQRZOHGJHLQWRSUDFWLFHDQG )(7&ROOHJHV7KH\ZHUHWKHQSODFHG $OOWKHLQWHUQVUHFHLYHGJRRGIHHGEDFN has empowered them with valuable DW GLIIHUHQW KRVW HPSOR\HUV LQFOXGLQJ from the host employers and were all workplace skills, which puts them in *DXWHQJ 7RXULVP $XWKRULW\ *7$  FHUWL¿HG FRPSHWHQW DW WKH HQG RI WKH a better position to be employed in )UHHGRP 3DUN 'LWVRQJ 0XVHXPV SURJUDPPH+RVWHPSOR\HUVVDLGWKH\ future. The initiative was a success RI 6RXWK $IULFD '06$  DQG .DJLVR were impressed with the performance DQG WKH KRVW HPSOR\HUV DUH ORRNLQJ 7RXULVP$VVRFLDWLRQ .7$  RIWKHLQWHUQVDQGZHUHJUDWHIXOIRUWKH forward to a continued partnership valuable contributions that the students with the department to assist more 7$$3SURYLGHGH[SHULHQWLDOOHDUQLQJLQ made to their work and business \RXQJJUDGXDWHVLQIXWXUH WKHDUHDVZKLFKKDYHEHHQLGHQWL¿HG RSHUDWLRQV ³7KH LQWHUQV PDGH D

Page 10 (GLWLRQ July - September 2014

Nasreen Johnson, Research Sibusiso Ndlovu, 1DWLRQDO0XVHXP:HHNDQG1DWLRQDO Intern: Corporate Services, Educational Assistant: Science Week, where he represented *DXWHQJ7RXULVP$XWKRULW\ 'LWVRQJ0XVXHPVRI6RXWK WKHPXVHXPDWPDOOVRQDZHHNORQJ Africa RXWUHDFKSURJUDPPH³,DPJUDWHIXOWR 1DVUHHQ-RKQVRQZDVSDUWRIWKHVHFRQG P\VXSHULRUVIRUWUXVWLQJPHWRFDUU\ JURXS RI LQWHUQV WR SDUWLFLSDWH LQ WKH 7KURXJKWKH7$$3JUDGXDWH6LEXVLVR RXW WKH WDVNV , ZDV JLYHQ ,W ZDV D Tourism Accelerated Apprenticeship 1GORYX ZDV SODFHG DW 'LWVRQJ JUHDWOHDUQLQJFXUYH´ 3URJUDPPH DQG LQ $SULO  ZDV Museums of South Africa where he SODFHG DW WKH *DXWHQJ 7RXULVP KDGWKHRSSRUWXQLW\WRJDLQH[SHULHQFH 7KUHH PRQWKV LQWR WKH SURJUDPPH $XWKRULW\ *7$  E\ WKH 'HSDUWPHQW DQGGHYHORSKLVVNLOOVDQGNQRZOHGJH Sibusiso was called for an interview of Tourism. She was in the Research LQWRXULVP$FFRUGLQJWR6LEXVLVRWKLV and after a further three months Unit and was initially anxious due to SURJUDPPHLVDQRWDEOHKLJKOLJKWRIKLV ZDLWLQJ SHULRG KH ZDV DSSRLQWHG DV KHUODFNRITXDOL¿FDWLRQVLQUHVHDUFK career. (GXFDWLRQDO $VVLVWDQW ZLWKLQ 'LWVRQJ ³+RZHYHU,ZDVEOHVVHGDV,KDGQRW museums in September. Sibusiso RQHEXWWZRPDQDJHUVVSHFLDOLVLQJLQ Within a short period into the VDLG³,DPJODGWKDW,ZDVSDUWRIWKH WKLV¿HOGZKRZHUHZLOOLQJWRWHDFKPH SURJUDPPH 6LEXVLVR ZDV H[SRVHG 7$$3 DV LW ZDV D VWHSSLQJ VWRQH IRU HYHU\WKLQJ,QHHGHGWRNQRZDQGZHUH WR 7RXU JXLGLQJ LPSOHPHQWDWLRQ RI P\FDUHHULWKHOSHGPHREWDLQP\¿UVW DOZD\VHDJHUWRDVVLVWZKHUHQHHGHG´ RXWUHDFK SURJUDPPHV DQG QLJKW permanent employment”. 1DVUHHQVDLG tours. He assisted with the launch of

This experience, coupled with the skills she already had, boosted her NQRZOHGJH DQG ZLWKLQ D IHZ PRQWKV 1DVUHHQ VDLG VKH IHOW OLNH VKH FRXOG take on the research world with her H\HVFORVHG³,IHOOLQORYHZLWKUHVHDUFK and had much to show for it. I attended PHHWLQJV ZDV WDXJKW DQG VKRZQ WKLQJVWKDW,QHYHUWKRXJKWSRVVLEOH´

$WWKHHQGRIWKHSURJUDPPH1DVUHHQ Johnson was offered a one year contract with the GTA. She is now a Research Intern in Corporate Services ZLWKLQWKH5HVHDUFKDQG6WUDWHJ\8QLW ³, SODQ WR FRQWLQXH ZRUNLQJ KDUG DQG OHDUQQHZWKLQJV,ZLVKWRIXUWKHUP\ VWXGLHVLQUHVHDUFKDQGPHWKRGRORJ\´ she added. She also extended her JUDWLWXGHWRWKH'HSDUWPHQWRI7RXULVP IRURSHQLQJWKLVGRRURIRSSRUWXQLW\WR her.

6LEXVLVR1GORYXDQ(GXFDWLRQDO$VVLVWDQWDW'LWVRQJ Museums of South Africa

Page 11 (GLWLRQ July - September 2014

0XVLFEDQG0DÀNL]ROR0XV ententertains the audience at tthe opening ceremony

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Deputy Minister Tokozile Xasa at Tourism Director-General Ambassador Makhubela Deputy Minister Tokozile 17&(6WDNHKROGHU%UHDNIDVW0HHWLQJ and Frank Kilbourn, Chairperson of the SAT Board ;DVDGXULQJWKHZDONDERXW DWWKH0LQLVWULDO,QDXJXUDO0HHWLQJ

Page 12 (GLWLRQ July - September 2014

/LOL]HOD7RXULVP$ZDUGVWR recognise more businesses for excellence and competitiveness

The second instalment of the industry has been exceptional; whose Universal Accessibility Lilizela Tourism Awards is set to performance has been remarkable; Award: proceed this year, after a successful and whose contribution to the industry LQDXJXUDOHYHQWODVW\HDU7KH$ZDUGV has elevated tourism’s status as a vital ,Q UHFRJQLWLRQ RI WRXULVP EXVLQHVVHV SURJUDPPHLVOHGE\WKH'HSDUWPHQW sector of the national economy. that have created environments that RI 7RXULVP DQG PDQDJHG E\ 6RXWK are fully accessible for people with $IULFDQ7RXULVP 6$7 7KHVHSUHPLHU The Lilizela Imvelo Award: disabilities. WUDYHO DQG WRXULVP DZDUGV UHFRJQLVH and celebrate tourism businesses for 7KH/LOL]HOD,PYHOR$ZDUGVUHFRJQLVH Visitor Experience Award: excellence, for their contribution to and celebrate tourism and hospitality 6RXWK$IULFD¶VJOREDOFRPSHWLWLYHQHVV businesses that practice exemplary 7KLVFDWHJRU\UHFRJQLVHVDQGUHZDUGV DQGIRUJURZLQJWRXULVP¶VFRQWULEXWLRQ responsible, sustainable and fair businesses that enable visitors to WRWKH*URZWK'RPHVWLF3URGXFW *'3  business practices. experience South Africa’s scenic and job creation. The Lilizela Tourism beauty in unique ways. Awards also honour and celebrate Lilizela ETEYA Award: those who make a remarkable %%%(($ZDUG impact on tourism in South Africa. 7KH (PHUJLQJ 7RXULVP (QWUHSUHQHXU 5HFRJQLWLRQ DOVR JRHV WR WRXULVP $ZDUGV (7(<$  $ZDUGV KDV JURZQ 7KLV FDWHJRU\ UHFRJQLVHV WKRVH ZKR players and businesses who work IURP VWUHQJWK WR VWUHQJWK DQG LQ have achieved transformation in the passionately and with pride to deliver the process, made an impact on tourism sector, and those who partake a world class product and service, and 600(¶VZKRKDYHZRQWKLVDFFRODGH in transformation initiatives and view ZKRVH GHOLYHU\ JURZV 6RXWK $IULFD¶V 7KH WHOOLQJ VXFFHVV KRZHYHU LV WKH %%%((DVDEXVLQHVVLPSHUDWLYH JOREDO GHVWLQDWLRQ FRPSHWLWLYHQHVV impact made on the South African 7KHSURJUDPPHKDVWKHIROORZLQJVL[ HFRQRP\RYHUWKHODVWGHFDGH(7(<$ /LOL]HODLVDQ1JXQLZRUGZKLFKPHDQV FDWHJRULHV FRQWLQXHVWRVXSSRUWEODFN DVGH¿QHG WR XOXODWH DQ DFW RI FRQJUDWXODWLRQV LQ WKH &RQVWLWXWLRQ  HQWUHSUHQHXUV ZKHQ VRPHRQH KDV GRQH VRPHWKLQJ The Minister’s Award: who operate small, medium and ZHOO /DVW \HDU WKH SURJUDPPH micro tourism or hospitality-related UHFHLYHGPRUHWKDQHQWULHVIURP The Minister’s Award cannot be businesses. They must have been DFURVV DOO SURYLQFHV (QWULHV IRU WKLV entered by any business or individual. LQ RSHUDWLRQ IRU OHVV WKDQ  \HDUV year’s Lilizela Tourism Awards closed This Award will be made at the sole HPSOR\QRPRUHWKDQSHRSOHDQG RQ-XQH discretion of the Minister of Tourism. KDYHDWXUQRYHURIQRWPRUHWKDQ5 ,W ZLOO JR WR DQ RUJDQLVDWLRQ SHUVRQ million a year. or event whose contribution to the Page 13 (GLWLRQ July - September 2014

Tourism news snippets

Forum for women in tourism to be 'HSDUWPHQWRI7RXULVPKROGV5RXQGWDEOH established GLVFXVVLRQRQ-6(SURJUHVV

The Department of Tourism held a women in tourism round-table discussion in April to discuss the formation of a structure to drive issues related to the empowerment of women in the sector. The discussion – held in Pretoria – DOVRDJUHHGWRLQYHVWLJDWHWKHFRPPLVVLRQLQJRIDEDVHOLQH study on the status of women in the sector, advise on the 7KH -RXUQH\ WR 6HUYLFH ([FHOOHQFH -6(  URXQGWDEOH use of incentives to empower women, create a platform to 'LVFXVVLRQWKDWZDVKHOGRQ0DUFKDWWKH3URWHD FHOHEUDWH ZRPHQ DFKLHYHUV UHFRJQLVH WKHLU HIIRUWV DQG +RWHOLQ8SLQJWRQZDVDSODWIRUPIRUVWDNHKROGHUVWRVKDUH HQFRXUDJH WKH XS DQG FRPLQJ EXVLQHVV ZRPHQ LQ WKH IHHGEDFNDQGJHQHUDOLQIRUPDWLRQRQWKHSURJUHVVRIWKH VHFWRU7KHPHHWLQJZDVDWWHQGHGE\ZRPHQIURPGLIIHUHQW LPSOHPHQWDWLRQ RI -6( LQ WKH 1RUWKHUQ &DSH 3URYLQFH sectors of tourism. The objectives of the structure that is One of the objectives was to create an opportunity for EHLQJGHYHORSHGZLOOKHOSWRVHFXUHIXQGLQJSDUWQHUVVHFXUH all the key partners and players to share experiences on SDUWQHUVKLSVWRVXSSRUWWKHHIIRUWVRIWKHRUJDQLVDWLRQGULYH WKH -6( VR WKDW WKH VXFFHVV RI WKH SURJUDPPH FDQ EH key research to determine the status of women in the sector measured and to enable the Department of Tourism to DQGSURJUHVVDQGGHYHORSVWUDWHJ\WRGLUHFWDFWLYLWLHVDQG LGHQWLI\VKRUWFRPLQJVDQGGHYHORSSODQVWRHQVXUHWKDWWKH mobilise women. VHWJRDOVDUHDFKLHYHG7KHGLVFXVVLRQZDVDWWHQGHGE\ GHOHJDWHVIURPYDULRXVRUJDQLVDWLRQVLQWKHWRXULVPYDOXH FKDLQLQ8SLQJWRQ

6$LQWHUQDWLRQDOWRXULVWDUULYDOVQHDU Madiba Inspired Tourist Attractions map million mark available

6RXWK$IULFD UHFHLYHG LWV KLJKHVW QXPEHU RI LQWHUQDWLRQDO 'HYHORSHGDQGODXQFKHGE\6RXWK$IULFDQ7RXULVP 6$7  DUULYDOVWRGDWHODVW\HDUEULQJLQJLWFORVHUWRLWVPLOOLRQ LQ SDUWQHUVKLS ZLWK WKH 1HOVRQ 0DQGHOD )RXQGDWLRQ D PDUNWKLVZDVRI¿FLDOO\FRQ¿UPHGE\DUHFHQWO\UHOHDVHG 0DQGHODLQVSLUHG WRXULVW PDS WKDW KLJKOLJKWV WRXULVW VLWHV UHSRUW IURP WKH 6WDWLVWLFV 6RXWK$IULFD 6WDWV6$  ³6RXWK DVVRFLDWHGZLWKIRUPHU3UHVLGHQW1HOVRQ0DQGHODDVZHOO $IULFD¶VWRXULVPVHFWRUFRQWLQXHGWRVKRZSRVLWLYHJURZWK DV JHQHUDO SODFHV RI LQWHUHVW LQ WKH IRXU PDLQ SURYLQFHV LQUHDFKLQJDUHFRUGKLJKRIPLOOLRQLQWHUQDWLRQDO WKDWGH¿QHG0DQGHOD¶VOLIH±ZDVUHFHQWO\ODXQFKHG7KH tourist arrivals,” the Department of Tourism said in a map is an itinerary for all those who would want to walk the VWDWHPHQW³)ROORZLQJH[FHOOHQWJURZWKLQZKHQWRXULVW IRRWVWHSV RI 1HOVRQ 0DQGHOD7KH LWLQHUDU\ WDNHV YLVLWRUV DUULYDOVWR6RXWK$IULFDJUHZE\ZHDUHSOHDVHGWR WR WKH SODFHV LQ WKH (DVWHUQ &DSH ZKHUH 0DQGHOD ZDV UHSRUWWKDWWRXULVWDUULYDOQXPEHUVWR6RXWK$IULFDJUHZE\ ERUQJUHZXSDQGDWWHQGHGXQLYHUVLW\*DXWHQJZKHUHKH D IXUWKHU  LQ ´ )RUPHU 0LQLVWHU 0DUWKLQXV YDQ ZRUNHGDVDKXPDQULJKWVODZ\HUDQGEHFDPHLQVWUXPHQWDO 6FKDONZ\NVDLG$FFRUGLQJWR6WDWV6$WKHUHZHUH LQ6RXWK$IULFD¶VSROLWLFDOVWUXJJOH.ZD=XOX1DWDOZKHUHKH IRUHLJQDUULYDOVLQZKLFKWUDQVODWHVWR was captured and arrested, and the Western Cape, where PRUHWRXULVWVLQWKDQLQ he was imprisoned and ultimately freed.

The interactive map is available on line at www.southafrica.net/mandela.

Page 14 (GLWLRQ AprilJuly - SeptemberJune 2014 2014 UPCOMING TOURISM EVENTS

Date Event Province/Location

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Women in Tourism Conference TBC $XJXVW Launch

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