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I don’t think it’s an understatement to celebrate and recognise young people Presented by say that this little global pandemic of who are driving the industry forward ours has changed just about everything. and will undoubtedly be sitting in the Worse, it’s even managed to get its CEO chair tomorrow. dastardly crown of thorns into this year’s 30 Under 30 awards. Refreshingly, 2020’s finalists prove to be a diverse, tech-minded and highly Undeterred, we’re soldiering-on with a educated bunch with, I’m happy to say, wholly viral event for 2020. And, sadly, the girls really dominating selection. As that does mean we all can’t all come is the case every year with 30 Under together for the trophy presentation 30, coming up with our finalists is never and speeches and down a celebratory an easy task and we do thank everyone bevvie or three on the dance floor. But who entered this year and may not have by taking the event online we can still been lucky enough to win a gong. Sponsored by honour and celebrate the cream of the under 30s in Australia’s advertising and Lastly, a quick thank-you to this year’s marketing industries. sponsors who’ve been fantastic to work worth with and incredibly supportive Once again B&T was handed a given the circumstances in which we formidable list of talent to choose find ourselves. Namely chief sponsor from in some 10 categories ranging Vevo and sponsors Boomtown, CHE from technology to media to strategy Proximity, GroupM and MediaCom. and public relations; plus, everyone’s favourite – the always hotly contested Thank you too for your support and People’s Choice Award. Even better, we look forward to doing it all again the whole thing is hosted by incredibly in 2021. funny – albeit slightly sweary - guy and social media sensation, Nat’s Stay safe and healthy, What I Reckon. 30 Under 30 is one of the events the B&T team most John Bastick, looks forward to each year. A time to B&T Editor judges

Adam Freedman Red Havas Lucia Elliott Creighton Ward Adrian Goldthorp Imagination Luciana Borges BMF Alex Kirk MediaCom Mari Kauppinen IBM Australia Andrea Ingham Buzzfeed Maria Grivas UM Andrew Waite Convert Digital Mark Tovbis NRL Anna O’Dea Agency Iceberg Martin Cowie OMD Arthur Georgiou SCA Matt McCann Bastion EBA Ashley Earnshaw Vizeum Australia Matt Taylor Milkmoney Ellie Rogers Facebook Nicole Ghobrial Lexer Fern Canning-Brook Edelman Olia Krivtchoun Spark Foundry Gavin McDonough VERSA Paul Munce CX Lavender Gaye Steel AANA Richenda Vermeulen Ntegrity Jasmine Lansdell The Works Richie Strettell The Idea Shed Jimmy Hyett This is Flow Sarah McGregor Cummins & Partners John Volckman The Idea Shed Sharyn Smith Social Soup Kagwa Kironde Dream Config Simon Hadfield Hourigan International Kura Tyerman-Mikhail M&C Saatchi Skye Lambley N2N Communications Laura Aldington Host/Havas Tara Harrison Intrepid Laura Beamont Fuel Communications Tim Addington TAG PR Lee Stephens Switch Digital Vanessa Nicol CHE Proximity Liberty McKinlay Former DEC PR Virginia Hyland HYLAND Lisa Miller Canva William Leach The Leach Partnership grand prix congratulations! B&T inwishingLianatheheartiest of things. Pleasejointhewholeteamat media managerandisdoingoutstanding asitssocial Liana nowworksatMONA WeR/GA, Are SocialandSpecialGroup, Sydney, also spendingtimeatDDB career atPresentCompanyand,while her equally impressivepeers.Starting and isaveryworthywinneramongher (but notquite!),Lianahasastellarresume Grand Prixwinnerfor2020.Almost30 Under30 let thepeoplerejoice!B&T’s30 Sound thetrumpets,firecannonsand Manager Position: SocialMedia Museum ofOldandNewArt - Employer: MONA Age: 27 Liana Rossi

people’s choice popularity! youandyourenviable Max. B&Tsalutes his voters?No,wejustjest. Congrats, 2015, soperhapshecutadeal withall Max foundedChinaSocialSoultionsin something good!Abusinessmanatheart, all thevoteshedid,butitmusthavebeen Max had to do get not sure what exactly People’s Choicewinner.Under 30 We’re in frontandisour2020B&T’s30 Max Weipeng Yang cameout a tightracebutintheend glorious award.Itwas votes castforthis a whopping58,581 This year, B&Thad and Product of Strategy Position: Head Social Solutions Employer: China Age: 29 Yang Max Weipeng creative Sydney Water. one ofitsworstdroughtsfor and guideSydneythrough NRLW, andhelping educate to getintorugbyleaguefor encouraging youngwomen for RonaldMcDonaldHouse; Foundation; raisingmillions for The Lighthouse aboutdepression talking including: gettingyoungmen has seenherachieve alot, Her timeintheindustry to becomeanECD. Havas. Her end career goal is Monkeys, andnowHost/ VMLY&R, McCann,The agencies such asMeerkats, to workacrosswell-known found herselflucky enough or soyearslaterandshe graduated. Fastforwardfive time gigbeforesheeven withafull industry started Marina’s forayintothe Position: Art Director Employer: Host/Havas Age: 25 Marina Vasilieva all walksoflife. welcoming tothosefrom changing work, and responsible forworld- progressive, future-proof, exist tomaketheindustry her values,allofwhich through lead byexample Lastly, Marinawantsto future leader. see herbeasuccessful emotional intelligencewill and havinghighlevelsof integrity, beinghonest, having avoice,actingwith involvement. Shealsosays mentoring andindustry into theindustrythrough commitment andinvestment leader, itisher Marinasays a brilliantfuture makes her On what

Research andDevelopment Position: LeadDesigner Employer: AKQA Age: 29 Melanie Huang and SIGNAL toruncreative and SIGNAL Melbourne DesignWeek such asCode LikeaGirl, like mindedorganisations environment partneringwith collaborative workshop Technecolour,started a workshops. In2018,she andteachingthrough talks to shareherknowledge normal designer, shebegan thepathof a hadn’t taken When Melanierealisedshe and DementiaAustralia. Science Gallery, DarkMofo China, FusionBrazil,NGV, with clientssuch asAdidas us. Shehascollaborated to improvetheworldaround the potentialoftechnology was a designerfascinated by she interactive installations, Beginning intheworldof set onacreativecareer. Melanie’s heartwasalways success forher. be possibleforthem,thatis reframe whattheyfeelcan other creativepractitioner, to technology caninspireone journey withdesignand She addsifsharingher of theintendedaudience. and breatheinthehands seeing thoseprojectslive are worthwhile,andthen hands intoprojectsshefeels investing hermindand to her, it’s Melaniesays On whatsuccessmeans Coding. teaching Creative at RMIT also asessionallecturer functioning autismandshe’s for youngpeoplewithhigh network oftechnology clubs mentor atThe LabOnline,a and electronics.Shewasa workshops thatteach coding Stephanie Allen Age: 27 Employer: BMF Position: Creative Congratulations to Stephanie always knew she an activation for Weight wanted to do something Watchers by hosting The creative; her friends had World’s Biggest Degustation B&T’s 30 Under 30. favourite movies, she had Dining Event; winning favourite ads. She attended awards in the Effies, Sirens, CSU where she completed a Shots, The World Animation double degree in Advertising Celebration Festival, The From all of us at CHEP. and Marketing, Diploma Animattikon Project and in Communications and Vimeo Staff Pick of the Week later a Diploma in Graphic and loads more. (Check your DMs.) Design. Her first job was as a hybrid, working as half On what needs changing Account Executive, half Junior in the industry, Stephanie Copywriter at a boutique believes we need more creative agency where she female input because it’s worked on brands like Oral-B, women who should be Wrigely and Dettol. making decisions about how women are portrayed in ads. Some of her key She also believes the industry achievements to date include also needs to start shifting creating The Miracle Ham ad towards doing more good, for the ALDI 2019; turning and that adland should be World Children’s Day into using creativity to help people #WorldChildrensSay for and make their lives better, UNICEF in a social takeover; to offer real value and in turn playing with the Dulux dog create brand love for clients. to push paint; launching creative

PROUD SPONSOR Fergus Creese Age: 29 Employer: My Careers Christie Ding Position: CEO Age: 29 Employer: Brand Catalyser Fergus studied a Bachelor of Fergus Position: General Manager Commerce, Entrepreneurship holds a and Innovation, where he Directors Christie didn’t grow up in a Commission’s won the Swinburne Venture position for Go family of business owners so ‘Win Your Future Unlimited’ Cup twice, leading to Girls Foundation, a social it was a real surprise to not global digital campaign; immersing himself in the enterprise who protect, only them, but herself, when worked with three of start-up scene. He founded honour and celebrate she started Brand Catalyser Australia’s premium City Streat, which resourced Women at risk of issues (BC) in 2017 – a niche cross- advertising agencies; guest semi-homeless to gain including domestic violence, border and cross-cultural lecturer and tutor for RMIT sustainable employment, Find long-term unemployment and advertising agency focused University’s Advertising Media My Future, a digitally gamified semi-homelessness. on customer experience undergraduate subject and career exploration tool and and acquisition across the guest speaker at Google & career management system, On what sucess means to Australian and Chinese MYOB’s 2019 Startup Grind. and Buzzlocker Securities, to him, Fergus says success landscape. name a few. is more than an emotional On what can be improved result to an outcome. He After many years working in adland, Christie says the He also started My says that’s happines,s and with premium Australian advertising industry has long Careers by reimagining happiness is result reliant, advertising agencies, she been a male-dominated field and reinventing the way success is continually in noticed a glaring gap. A and while a lot has changed, students interact with the process, under construction, number of top-tier Australian there is still a long way to diverse range of educational a consistent approach. clients wanted to launch go. She believes the industry resources in Australia. My Success reminds Fergus into the Chinese market, can improve by being more Careers is a smart online tool more of joy; it’s alive in what but agencies felt the risk adatpvie in the way it does for students, educators and he sets out to do no matter wouldn’t pay off, preferring to things and who its hires. parents to guide students what the outcome. focus locally instead. So, she She says adland must strive towards rewarding futures. started BC. to incorporate diversity at all levels – gender, cultural Some of Christie’s key background, capabilities achievements include: and more. Launched AusRecent in 2014 with fellow university student; oversaw the Australian Trade entrepreneur entrepreneur began his career in SEO. began hiscareerinSEO. he acceptedanofferand junior employee.Atage14, himonasa offered totake multiple agencieswho He wasapproached by competing for. multiple agencieswere popular search termthat licenses Melbourne”, a he wasrankingfor“boat practising. Allofasudden performing tests,and time afterschool learning, So Harryspenthisfree deliver onthatpromise. through”, buttheyfailedto amount ofpeoplecoming promising to“triplethe into a12-monthcontract, for help.They locked him agency up withanSEO business, sohesigned to growhisboatlicensing watched hisdadstruggle When Harrywasakid,he Position: Director Employer: StudioHawk Age: 22 Harry Sanders internet. onthe everyone safer tokeep best practiceSEO tochampionwith theACCC grow, whilehealsoworks opportunities totrainand specialists junior SEO passionate aboutgiving future leader, he’s hesays On whatmakesHarrya Specialists. 18 full-timeSEO agencywithateamof SEO Australia’s largestdedicated 22, heisthesoledirectorof entrepreneurs).Andat SEO entrepreneurs (millionaire successful millionaireSEO Forbes asoneofthemost he wasrecognisedby In just3shortyears in 2016fromnothing. Studiohawk Harry started division. managed theentiresearch a teamleader, thenat16, Within 6monthshebecame

journalist/producer her second ACRA andhasher secondACRA has beennominatedfor for theTriple MNetwork, ContentDirector Digital been promotedtoAssistant next step.Sincethen,she’s knew itwastheperfect at Triple MSydneyand Content Leadadvertised theroleofDigital she saw Then inOctober thatyear, Best NewcomerOff-Air. Radio Award in2017, for first AustralianCommercial she wasnominatedforher It wasduringthattime online presence. radio brandThe Edge’s 18 monthstogrowingyouth There, shededicated ARN. teamat to head-upthedigital back intotheworldofradio later, however, shewaslured Food To Love.Ninemonths newly launched foodwebsite, Australian Women’s Weekly’s full-time positionwithThe September 2015witha Deirdre’s careerbeganin Content Director Position: AssistantDigital Southern CrossAustereo Employer: Triple M/ Age: 29 Deirdre Fogarty respect andbravery. come fromacultureoftrust, replicate oldsuccesses.They side ofcaution,nortryingto come fromerringonthe ground-breaking movesdon’t job. And,shealsobelieves with thebestpeoplefor strives tosurroundherself shealways team. Shesays can replicatethatwithhery feels supportedsoshe supported andwhenshe noteofhowshefeels takes sheisempathetic, She says enough orcreatedenough. achieved enough,learned never thinkthatshehas she isthebest;willl sh willneveracceptthat is afutureleaderbecause future leader, she shesays On whatmakesDeirdrea for Mazda. part nativeintegrationseries campaigns, includingathree- and directedmultipleclient conceptualised, scripted Tahlia Elissa Ratliff Pritchard Age: 29 Age: 29 Employer: Pacific Employer: Punkee Magazines Position: Editor Position: Head of Audio Tahlia is the editor of According to Tahlia, success In the first year of Elissa’s Split, created for Westpac, Punkee, Junkee Media’s is multi-faceted. She says bachelor of Arts in won Gold at the International Gen Z-focused website. She success to her is building up Communications degree, Native Ad Awards in 2019. In came to Punkee in May 2018 a site that was in the early she landed an internship at 2019, she was head-hunted after three-and-a-half years stages of figuring out what Mamamia. During her second for the role of Head of Audio at BuzzFeed Australia. Since it was when she joined, and year of university, she worked at Pacific Magazines. She’s she started at Punkee, it has seeing it thrive, but also part-time at Mamamia, and since been charged with seen enormous growth. knowing he team is in a by her third year, was in a building a podcast strategy happy, stable place. full-time junior writing position. for the Seven Network. In her time at Punkee, it has She made the leap from dominated coverage of three Tahlia bleives success is editorial to podcasting not Speaking to what needs to hugely successful Bachelor also seeing the passionate, long after finishing university be improve in the podcast titles: The Bachelor, The energetic and enthusiastic and was part of the launch industry, Elissa says the Bachelorette and Bachelor fans of Punkee, who go to team for the Mamamia industry in Australia is still In Paradise, Punkee has also Punkee for its coverage Podcast Network. relatively new, but more owned Married At First Sight: knowing. She says it’s rare needs to be more done to last year’s season saw Tahlia in online media to find a Within a few short years, she differentiate podcasts and and a staff writer publish community that is ultimately had become the Managing radio shows being turned into more than 150 articles, on joyful and positive, and that’s Producer of Podcasts podcasts. She also says more top of the usual day-to-day something she is immensely overseeing a team of needs to done to educate coverage of Australian and proud of. four producers, executive clients about the benefits global pop culture news. producing shows Mamamia of advertising in podcasts. Out Loud and No Filter and Elissa says the industry needs creating bespoke shows to start taking podcasting for clients that generated seriously because it’s a huge hundreds of thousands in growth medium. revenue. One show, The journalist/producer Maxine Husman Liana Rossi Age: 29 Age: 29 Employer: Google Employer: MONA - Position: Product Marketing Manager Museum of Old and New Art Position: Social Media Manager Maxine is the Google and South Australia Tourism, Marketing Manager. She educated 500+ marketers Liana started her career at She was then approached began her career in 2010 across various industries Present Company in 2014, by MONA – Museum of Old when she was one of with events such as Retail working Pringles and Procter and New Art in Tasmania, to five accepted to Mars Workshop (designed to & Gamble’s COVERGIRL. A run all their brands on social. Graduate Sales Program. educate marketers on retail winning pitch took her from Liana moved to Tassie and In2011-2014, she worked tools/strategies). part-time uni student to full has been the Social Media at Unilever Australia as time Content and Community Manager for 2.5 years. They the Category Sales & As a young mother, and a Manager. She was tapped have launched an Airline twice Assistant Brand Manager. marketer at the fourth largest by DDB Sydney, where she (called Air Mofo), won Gold Then, she transitioned company in the world and became the Social Content in Destination Marketing and to marketing, working as Australia’s most trusted Manager. Liana delivered gone viral with their beer/art/ Arnotts’ marketing manager brand, Mazine says success #comeonin for Sydney Opera festival shenanigans. for four years, delivering is about finding the perfect house (the most awarded growth on Campbell’s in balance. She says success mobile campaign globally in Speaking on what needs to declining market. She led is being able to ‘have it 2016)—picking up 10 Cannes be improved in the industry, 6 New Product launches, a all’, realise your ambitions Lions including gold in mobile, Liana says there needs to PR campaign with Foodbank and balance them to bring silver in digital, a D&AD pencil be more diversity within driving awareness of hunger fulfilment. As a mother, and more. marketing and creative in Australia (which won a Maxine says it’s challenging departments that aren’t POPAI industry award). to juggle the demands of Leaving DDB Sydney with necessarily driven by quotas. personal life with those Pete Galmes, her mentor She says marketing needs to Nowadays, she works at of a full time career. She turned partner, they joined reflect the world we live in, Google. She exceeded says having clear priorities, the team at Revolver/Will including gender, ethnicities, expectations on growth communicating these and O’Rourke to make social countries of origin, cities of deliverables for the largest carving out dedicated time content and freelanced with origin, ages and sexuality. portfolio of SMBs. She to separate the two allows the likes of R/GA, We Are cemented Google brand her to drive success in Social and Special Group. advocacy from heavy hitting both areas. local businesses like Koala marketing Tom Willis Age: 29 Employer: Lawpath Position: Chief Marketing Officer

Over the past 5 years, Tom as the Legal Innovation has taken Lawpath to a Index, Anthill Smart 100 pre-revenue business to the and Westpac Business most recognised online legal of Tomorrow. In 2019, he company in Australia, with a was a recipient of the ‘One client base of over 100,000 to Watch’ Award in the INTELLIGENT IMAGINATION Australian businesses. Since CMO50 and a finalist for assuming operational control ADMA’s Young Marketer of in 2017, Tom has helped the Year award. accelerate the growth of On what makes Tom a future the business. leader in the marketing He has been responsible space, he says he strives for the entire acquisition to keep at the forefront and retention infrastructure of new technology in of Lawpath, including the the marketing space. He project management of the says he is an advocate website, the management of continual learning and of demand generation tactical experimentation, and development of its and encourage teams to sophisticated nurture avoid complacency in an sequences. His contribution ever-evolving marketing to Lawpath has seen the landscape. company win awards such Data-minded and people-loving. Measured yet experimental. Smart and creative. Congratulations 30 Under 30. marketing Maddison Keogh Age: 29 Leona Irvine Employer: Initiative Age: 29 Position: Director Employer: Initiative Maddison “fell into media” scores in Sydney; and Position: Associate at 21 after landing a job in being named Campaign Digital Director NYC babysitting for the CEO Asia’s APAC 40 Women of Standard Media Index. to Watch. On what needs Leona wasn’t an ‘A’ student. 2019 saw her selected for She was then hired as a to be improve in the industry, She didn’t go to university. Initiative’s exclusive ‘APAC data analyst, which gave her Maddison says the industry She started out in her mum’s Pitch Academy’ in Bangkok. the foundation to take on is at a point of inflection. hairdressing salon, where Later, she applied herself her dream role at that time she learned the power of to lead the digital media – a planning executive at a She says the ‘good old days’ communication and hard strategy on two major luxury agency. She was just are giving way to a gender- graft – using that to land her pitches. Recently, she’s 22 and architecting Bvlgari equal, supportive and diverse first gig in media as a sales been nominated for Verizon’s campaigns in New York. industry. rep. Later, she joined a brand ‘Rising Star Media Academy’. agency, excelling to win two Fast forward 8 years, she’s For conditions to change for awards: ‘Rising Star’ and Leona says a leader is not Initiative Sydney’s youngest good, the industry needs to ‘People’s Champion’. necessarily someone who Team Director. She manages come together to give people holds rank, authority or Carnival, KPMG, LEGO the ability and psychological After a travel sabbatical, she experience over another, and Revlon. Some of her safety to affect change. She joined a boutique agency in but rather eadership is a highlights include: leading says the industry’s issues an omni-channel role. She choice. She says a great 8 new business pitches; stem from treating people decided she then wanted leader understands their most growing her team whilst as machines versus valuable a challenge in the dynamic, profoundly held values and maintaining the highest change agents that make complex realm of digital media recognises the importance of employee engagement a difference. at Initiative. She joined in ethical behaviour. They exhibit 2018 as a Digital Manager, their core values and ethics in guiding the digital strategy on every word, in every action. Officeworks. media planner/buyer Tim Hull Age: 28 Employer: MediaCom Position: Strategy and Planning Director

As an identical triplet, his training as the best in Tim’s life seems to be class example on how to tell ruled by threes. He was stories in presentations. As an investment executive strategic lead across Uber, working on one brand. He Ebay and Gumtree, he has then progressed to client helped achieve the highest manager working across a client rating scores ever portfolio, and he is now a on the accounts. And, his strategy director working channel strategy on Uber across 7 clients. Eats was picked up by the global CMO of Uber and He has won three medals deployed across 26 markets. in my career. Gold – Young Lions Competition Australia On whatm makes him a 2019; Silver – Young Lions future leader, he says in the Competition Australia 2015; spirit of threes: he builds Bronze – Young Spikes strong relationships, he is Media Asia Pacific 2015. curious and open to trying And, he’s had three career new things and he is level- highlights. His presentation headed in a high-pressure, for Young Lions was used high-stress industry. by the GroupM CMO in media planner/buyer public relations appointment tothePublicis been recognisedbyhis the businesshave His achievements in framework forourclients. and recommendations) (results, outcomes,analysis – pioneeringtheROAR and insightsforHerdMSL measurement, evaluation he’s ledastepchange in last fiveyears.Recently, forthe and HerdMSL) (RedAgency career inPR before transitioningintoa marketing (RedGuerrilla) Events) andexperiential event management(LOST disciplines, including; a numberofmarcomms James’ earlycareerspanned Position: InnovationLead Employer: HerdMSL Age: 28 James Kean stakeholders. stakeholders. internal clients, andnon-PR value oftheworktoboth way itdemonstratesthe needstoimprovethe PR branding. Jamesbelieves challenge isn’t rootedin the lost onhim).Hesays (and theironyofthatisn’t hasanimageproblem, PR departments. Healsosays marketing andprocurement demonstrate itsvalueto and evaluationtobetter area ofmeasurement needs toimproveinthe PublicRelations James says InnovationLead HerdMSL internal appointmentas andhis (NGB) Board Groupe’s NextGeneration Morrisey Louise she has won a retained she haswonaretained launching the ContentUnit, In the12monthssince media relations. that gobeyondtraditional communications programs personalised andintegrated can createanddistribute of consumers,sothey media consumptionhabits to addressthechanging Content Unitdrivesclients my firsthiretotheUnit. The which pointshealsomade Content Unitinlate2018,at to formallyintroducethe Executive levelandworked at aSeniorAccount herjourney Louise’s started Position: ContentDirector Employer: Hotwire Age: 29 successful day. she considersthattobea of humourandfriendship, other, andenjoymoments they canrelyoneach working environment,where feel likethey’reinastable making thosearoundher ifshecanexcelin says humour, andsupport.She her personalvalues—love, success iswoveninto According toLouise, Hotwire accountteams. content executionacrossall strategic counseland 20 projects,andprovide account andapproximately public relations PR Daily Nonprofit PR DailyNonprofit PR Fundraising Campaign, ‘Young Guns’, Winner, NSW Australia (PRIA)’s Relations Instituteof Current ChairofthePublic achievements include: Some ofherkey reimbursements. medicine registrations/ advocacy campaignsand launches, awareness/ executing product Palin Communications, agency role athealthPR landed anAccountExecutive Communications. She Brands andOneProfile Disease, CosmaxPrestige the MuseumofHuman through internshipsat passion forhealthPR Maya uncovereda Position: Account Manager Communications Employer: Palin Age: 27 Maya Ivanovic strengths. helping todeveloptheir the successofothersand a bigbelieverincelebrating value itdelivers.Sheisalso industry,for thePR andthe She isastrongadvocate and passionfortheindustry. mindset, award-winningwork leaderisher a futurePR whatmakesher Maya says Awards 2017.PRIME Winner, Campaign, BestPR Golden Targets 2018and PRIA Campaign (NSW), 2019, Winner, Consumer PR AwardsDaily Nonprofit Awareness Campaign,PR Honourable Mention, Golden Targets 2019, Thought Leadership,PRIA Commended (National), Awards 2019,Highly

project manager not losingsightofwhat on adeadline,whilstalso commercial andproduct agendas betweeneditorial, multiple stakeholder’s learning howtomanage highlight inthisrolewas network.Acareer WHIMNS integrated solutionsforthe solutions role,delivering Media team,intoaclient totheNewsLife upstairs After fouryears,shemoved management andprocess. found hercallinginproject team.Itwashereshe digital leader andfinallyintothe as anexec,thenateam Brands, gainingtraction the AustralianandPrestige for through rolesinSales News Corpwhereshemoved nearly7yearsagoat started Melanie’s passionformedia Project Manager Position: Senior Employer: NewsCorp Age: 29 Ochmann Melanie that message. that message. better outofitanddeliver failure, createsomething success istheabilitytosee delivering. Melaniebelieves about settingprocessand process andforgettingit.It’s boxes fora client,orsettinga success isn’tjustticking better outcomes.Shesays solve problems,anddeliver opportunity, anopportunityto she seesfailureasalearning when she’ssucceeded shewillknow Melanie says most proudof. at News,andtheoneshe’s her currentroleandjourney in therole,which ledherto with. Melanieworemanyhats consumers wanttoengage project manager was recentlypromotedas She mentor newstarters. the opportunitytotrainand senior roleandwasgiven herPedestrian, sheattained Within herfirst12monthsat event. most prestigiousOriginals andhelpedlaunch theirStan ongoing partnershipwith campaigns. She’sleadthe worked across65integrated years withPedestrian, she’s Group. Acrossthelasttwo currently worksatPedestrian She Nova Entertainment. with and implementation Nickelodeon, radiosales live commercialeventswith spanned acrosstelevised careerhas Melissa’s Position: SeniorCreativeProject Manager Employer: Pedestrian Group Age: 26 Melissa Gray for thefuturegenerations. illnessandburn-out of mental the waveofloweringrate actionandstart tiime totake in tgeindustry. it’s Shesays placeforyoungpeople safe into placeandhelpcreatea regulations needtobeput believes processesand policy inplace.Melissa health media haveamental ofworkplaces in only 46% than thenationalaverage,yet double therateofanxiety media industryhasmorethan thethe industry, says Melissa On whatneedstochange in the OpenairCinemateam. streamlined processwithin creativityand this same the clientleadtoimplement Position: ClientManager Employer: Kamber Age: 23 Churchward Rebeccah video productionproject all sizesincludingan8-month She’s managedprojectsof Manager. years latershe’saClient communications, andtwo project managementand Executive specialisingin to joinKamberasaClient agency side.Shewasinvited comms roles,shemoved various socialmediaand part offouryearsdoing not-for-profits forthebest – VGen. Afterworkingin their Youth Advocacyteam a communicationsrolein World Vision toapplyfor she wasapproached by school. When shegraduated, famine whilestillinhigh for World Vision’s 40-hour a fundraisersheorganised in communicationsfollowing Rebeccah beganherwork leaders intheirownright. and supportingthemas their abilitywhiledeveloping people toworkthebestof work shedoesempowers about makingsurethatthe and timeline.Rather, it’s that it’sherproject,budget making surepeopleknow management isn’tabout being aleaderinproject Shesays working inNFPs. to theworkshe’sdone leader, it’sdue shesays On whatmakesherafuture Guys website. of aportionThe Good including theredevelopment for bothclientsandKamber, redevelopment ofwebsites finish. She’smanagedthe to Groupfromstart Retail videosfortheSpotlight 180 Kamberproducingwhich saw

Rosie Brennan Age: 29 Alicia Doessel Employer: SomeOne Sydney Age: 28 Position: Account Director Employer: Nine and Partner Position: Group Business Manager After graduation, Rosie clients such got her first opportunity as Cancer Alicia’s career began six with London’s maverick Council, Hisense, Torrens years ago in Brisbane when Sales Executive, and in 2018 design agency Williams University, HSBC and AMP she secured a job as a she was the youngest person Murray Hamm. Over 3 and continues to grow Digital Sales Coordinator at in Nine Digital’s history to years she managed some throughout 2020. Mi9, where she was soon become a Group Business of the agency’s biggest promoted to an Account Manager. clients including Carlsberg, On what defines success Executive. In this time, Morrisons and Castrol. to her, Rosie aspires to she was nominated as the Most recently Alicia was one reach a point in which she Media-i QLD Digital Sales of 16 women selected to From here, she moved to The can dedicate more time to Person of the Year 2015 take part in Nine’s leadership Agency of SomeOne where develop company culture, – the first time Mi9 had an program, Women Leading she led the global strategic nurture the talents of the Account Executive listed in at Nine, alongside female relaunch of Merlin’s Madame team and cultivate an even Media-i. She was also part leaders across the country Tussauds and SEALIFE more enriching environment of the winning Sales Team of – some of whom are ten making them the agency’s to work in. She believes it the Year. Five months later years plus Alicia’s senior. biggest clients to date. In is important to make sure she accepted a promotion Alicia is also part of the team 2018, the founding partners everyone feels there is a to Sales Executive, based in leading a project with UnLTd of SomeOne in London balance between doing great Sydney. to integrate Nine’s charity offered her the chance to work and having fun, to make partners into Nine’s sales build and manage the Sydney sure people feel fulfilled, are Within the year, she was culture. agency as Managing Partner. challenged by interesting recognised by her clients In 18 months, the agency has projects and enjoy coming in in winning Media-i NSW On what needs changing in won 12 big, household name to work every day. Digital Sales Person of the the industry, Alicia says it Year 2016. Since then, she needs to be open to change, has worked across several be agile and adaptable, and client groups where she has be able to come together delivered growth for Nine to leverage the power of a Digital; progressing to Senior united industry. sales/account manager Suzi Max Learmont Age: 25 Williamson Employer: M&C Saatchi Age: 27 Position: Strategist Employer: Taboo Position: Account Director At university, Max fell in love had found his “thing”. In the with economics. So, he 5 years that have passed, Suzi fell into advertising see this passion project wanted to find a job where he’s refined his version of after planning to do recognized by the industry, he could professionalise behaviour-led creativity has journalism. She was and her projects have won his passion for behavioural accomplished the following: selected by Leo Burnett awards across every major economics, enabling him NGEN Gold 2017 & 2019, from 200+ applications to awards show including B&T, to provide novel solutions Young Lions Australia the Communications Council Webby Awards, One Show, to real world problems. He Runner-Up, Miami Ad School Graduate Program. She ADFEST, WARC, Epica, was offered an internship in “Top Dog”, Young Spikes rose through the ranks over IPA and Clio. In particular, AMPs product innovation Asia Finalist and launched a 4 years at Leo’s working reword was awarded 5 team, but quickly realised his top 100 Australian business across huge national brands Effies and 11 Lions (2 gold ambition was at odds with podcast on strategy called like BONDS, Peters Ice in each), and 13 Spikes the conservative nature of the “Son Of A Pitch”. Cream, Jay Jays and Make- including Grand Prix for company. A-Wish. Good. On what good leadership She was then headhunted On what makes her a future A couple years down the is, Max says it means to progressive experience- leader, she says she’s been road, he discovered creative knowing you don’t have all led agency, Taboo, working hearing she’ll be “the next strategy. He was working as the answers, all the time. across TAC, Telstra, SÜK CEO” for a long time. She a digital media consultant, He says good leadership is Workwear, H&M, MECCA, says she loves being a when two strategists continuously learning from WorkSafe and more. Some ‘suit’. Rosie says ‘suits’ truly presented their award entry others… no matter how many of her key achievements are the powerhouse of the for Young Lions. It was at Cannes Lions are in your include account managing agency; keeping everyone this moment, he knew he trophy cabinet. the research, creative on track, informed, inspired, refinement, digital motivated, optimistic, and development, school pilot sometimes caffeinated. She program and launch of a tool also says she’s always been to help end online bullying – determined to make the reword. She also attended places she works and inhabit Cannes Lions in 2016 to better. strategy sales/account manager Rebecca Thomas Davies Age: 27 Drummond Employer: Mindshare Age: 29 Position: Strategy Manager Employer: Wavemaker Position: Strategy Director Starting as a graduate was promoted to Chair after intern in GroupM’s mGrad just 6 months. His proudest Rebecca’s career path hasn’t These achievements have Programme in late 2015, achievement through this been linear. She moved from also helped raise her industry Thomas made it his mission role was co-authoring a investment (Mediacom) to profile; being shortlisted in to never allow his title or new wellbeing strategy for digital sales (News Corp), 4 young-achiever awards day-to-day role get in the way the group. to communications planning (2018-2019), being a top 5 of sinking his teeth into an (Wavemaker) to strategy. media finalist in the Cannes interesting problem. He was 2019 was his most prolific In 2014 and 2016, she Young Lions competition promoted rapidly through year yet, culminating in being completed ADMA Creative (2019), and being the a number of media trading named Mindshare’s “Purple School and AWARD School. only Wavemaker to win roles before 2018 saw Power Player of the Year”, In 2019, she co-created a Wavemaker Of The Year… him move into Mindshare’s with his strategy role first small business, Smoggys, a Twice (2016, 2019). This strategy team, where in his expanding to cover a national brand of brightly patterned culminated in worldwide first ever strategic response patch of clients and then an facemasks to raise money for recognition, winning M&M he designed a new retail APAC audience planning the RFS. Global’s Millennial Of The media framework for Volvo remit for sister agency mSIX. Year in 2019. that would help pave the way Her achievements are for the brand’s MFA Grand On the greatest challenge to eclectic; from supporting Rebecca defines success Prix a year later. the industry, Thomas says it regional Australia by winning as having the audacity to is the current mental health the national Boomtown behave like a Maverick among In March that same year, he crisis and a culture of stress, competition (2019), to knockdowns and failures. received a nomination from anxiety and burnout. He says helping cancer charities by She says it’s continuing to Mindshare’s leadership team the industry cannot continue leading the strategy for award have self-belief, the courage to a sit on GroupM’s shadow to tolerate depresison, and winning work ‘Dream Job’ for to drive change, and the board, nCo (comprised of a high staff churn rate as a DreamLab App (2017,2018), desire to continue to learn young leaders under 30 from result. to helping the bottom line of and improve. Success lies in across the country), and her agency by leading the the persistence and personal strategy and presenting in 8 growth that happens behind successful pitches. achievements and wins. strategy Cameron Woodford Hoang Nguyen Age: 26 Age: 28 Employer: Appello Employer: CHE Proximity Position: Founder/CEO Position: Director, Engineering Cameron started his company was voted as entrepreneurial journey by top 5 leaders in software As Director of Engineering at Bachelor of Information moving overseas at a young development Australia, CHE Proximity, Hoang lead Technology through a age. He found himself in and top 100 globally. He’s the engineering department scholarship at La Trobe Spain from 2015 where he regularly keynoted in San consisting of 40 architects, University. He was offered worked on Superyachts to Fransisco, New York, Sydney, developers, quality assurance an Associate Lecturer fund his UK venture “Now”, Brisbane and London. consultants and marketing position teaching Computer a dating app focused on real automation specialists. Intelligence, but some life interactions. He moved Cameron says one of the immigration issues led him to London and raised $250k biggest issues plaguing the Born in Vietnam, he started to a career as a developer. from angel investors, and industry at the moment is the programming at the age of From here, he worked his boot strapped the startup to focus on short-term gains. six. At 12-years-old, he was way up to become a solution win the UK’s best dating app He says this means a lot of recognised by Vietnam’s architect at several agencies. award in 2017. startup founders forget to Guinness Record as the Eventually, he became the focus on what will create youngest person to have Director of Engineering at Recognised by WeWork as real value for their customers received a professional CHEP and has helped with an advocated entrepreneur in the long run. Yet he also certification from Microsoft, exponential department in their co-working office in believes as the technology gold medal and a software growth since he joined more London. “Now”, was acquired ecosystem matures, much patent from the World than two years ago. by SCNG Corp in 2018. more sustainable and Intellectual Property The same year he founded value-driven companies will Organisation (a specialised Hoang believes that Appello, which services for continue to arise from ideas agency of the United ‘success’ is an ever-evolving clients globally, with more of fast money and overnight Nations), and for competing state of mind. His own than 60 employees. The success. in over ten national and definition of success is not international Information and one big triumphant moment; Communications Technology he celebrates every small competitions. moment where technology is spread and applied to elevate In 2011, he moved to lives. Success is being a part Melbourne as an international of that process. student to complete a tech Mohadeseh Ganji Age: 29 Employer: Mondo - AusNet Services Position: AI and congratulations Advanced Analytics Practice Lead Manager

Ranked 300 among became a mum at the same 500,000 applicants in time. She decided to join to all the national entrance exam, Mondo, a subsidiary of Mohadeseh studied a AusNet Services in energy bachelors and masters in industry in May 2018. She is engineering in one of the currently a practice lead and winners and best universities in Iran with manager at corporate level, first class honours. She leading the data-science pursued a data-science function. Mohadeseh built consulting career at Arya- a team of 7 data scientists thanks for Hamrah for 2.5 years where and engineers and initiated she built up experience in data-science community delivering and leading data- of practice to upskill the science projects for clients existing talent across the watching from different industries business. such as finance and On what makes her a future telecommunications. leader in tech, Mohadeseh She then decided to says it’s her passion to advance her skills in Artificial make an impact. She has Intelligent (AI) technology courage to challenge the by doing a PhD at University norms, make an impact and of Melbourne. She finished inspire. And, she says over in just 2.2 years (which the course of her career, was record-breaking at she has always advocated School of Computing at for empowering young UoM), while she was also professionals and women a researcher at CSIRO, in tech. lecturing at university. She tech 30303030 30303030 30303030 30303030 30303030 30303030