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2020 B&T 30 Under 30 Awards

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2020 B&T 30 Under 30 Awards 30303030 30303030PRESENTED BY 30303030 30303030 2020 B&T 30 Under 30 30303030Awards 30303030 Congratulations to the finalists of B&T’s 30 Under 30 Katy Perry “Daisies” Awards 2020! From your friends at WE ARE... PREMIUM CONTENT. MASSIVE REACH. BRAND SAFE. EVERYWHERE. To learn more, visit advertising.vevo.com. editor’s letter sponsors I don’t think it’s an understatement to celebrate and recognise young people Presented by say that this little global pandemic of who are driving the industry forward ours has changed just about everything. and will undoubtedly be sitting in the Worse, it’s even managed to get its CEO chair tomorrow. dastardly crown of thorns into this year’s 30 Under 30 awards. Refreshingly, 2020’s finalists prove to be a diverse, tech-minded and highly Undeterred, we’re soldiering-on with a educated bunch with, I’m happy to say, wholly viral event for 2020. And, sadly, the girls really dominating selection. As that does mean we all can’t all come is the case every year with 30 Under together for the trophy presentation 30, coming up with our finalists is never and speeches and down a celebratory an easy task and we do thank everyone bevvie or three on the dance floor. But who entered this year and may not have by taking the event online we can still been lucky enough to win a gong. Sponsored by honour and celebrate the cream of the under 30s in Australia’s advertising and Lastly, a quick thank-you to this year’s marketing industries. sponsors who’ve been fantastic to work worth with and incredibly supportive Once again B&T was handed a given the circumstances in which we formidable list of talent to choose find ourselves. Namely chief sponsor from in some 10 categories ranging Vevo and sponsors Boomtown, CHE from technology to media to strategy Proximity, GroupM and MediaCom. and public relations; plus, everyone’s favourite – the always hotly contested Thank you too for your support and People’s Choice Award. Even better, we look forward to doing it all again the whole thing is hosted by incredibly in 2021. funny – albeit slightly sweary - guy and social media sensation, Nat’s Stay safe and healthy, What I Reckon. 30 Under 30 is one of the events the B&T team most John Bastick, looks forward to each year. A time to B&T Editor judges Adam Freedman Red Havas Lucia Elliott Creighton Ward Adrian Goldthorp Imagination Luciana Borges BMF Alex Kirk MediaCom Mari Kauppinen IBM Australia Andrea Ingham Buzzfeed Maria Grivas UM Andrew Waite Convert Digital Mark Tovbis NRL Anna O’Dea Agency Iceberg Martin Cowie OMD Arthur Georgiou SCA Matt McCann Bastion EBA Ashley Earnshaw Vizeum Australia Matt Taylor Milkmoney Ellie Rogers Facebook Nicole Ghobrial Lexer Fern Canning-Brook Edelman Olia Krivtchoun Spark Foundry Gavin McDonough VERSA Paul Munce CX Lavender Gaye Steel AANA Richenda Vermeulen Ntegrity Jasmine Lansdell The Works Richie Strettell The Idea Shed Jimmy Hyett This is Flow Sarah McGregor Cummins & Partners John Volckman The Idea Shed Sharyn Smith Social Soup Kagwa Kironde Dream Config Simon Hadfield Hourigan International Kura Tyerman-Mikhail M&C Saatchi Skye Lambley N2N Communications Laura Aldington Host/Havas Tara Harrison Intrepid Laura Beamont Fuel Communications Tim Addington TAG PR Lee Stephens Switch Digital Vanessa Nicol CHE Proximity Liberty McKinlay Former DEC PR Virginia Hyland HYLAND Lisa Miller Canva William Leach The Leach Partnership Max Weipeng Yang Liana Rossi Age: 29 Age: 27 Employer: China Employer: MONA - Social Solutions Museum of Old and New Art Position: Head Position: Social Media of Strategy Manager and Product Sound the trumpets, fire the cannons and This year, B&T had let the people rejoice! B&T’s 30 Under 30 a whopping 58,581 Grand Prix winner for 2020. Almost 30 votes cast for this (but not quite!), Liana has a stellar resume glorious award. It was and is a very worthy winner among her a tight race but in the end equally impressive peers. Starting her Max Weipeng Yang came out career at Present Company and, while in front and is our 2020 B&T’s 30 also spending time at DDB Sydney, Under 30 People’s Choice winner. We’re R/GA, We Are Social and Special Group, not sure what exactly Max had to do to get Liana now works at MONA as its social all the votes he did, but it must have been media manager and is doing outstanding something good! A businessman at heart, things. Please join the whole team at Max founded China Social Soultions in B&T in wishing Liana the heartiest of 2015, so perhaps he cut a deal with all congratulations! his voters? No, we just jest. Congrats, Max. B&T salutes you and your enviable popularity! grand prix people’s choice Melanie Huang Age: 29 Employer: AKQA Marina Vasilieva Position: Lead Designer Age: 25 Research and Development Employer: Host/Havas Position: Art Director Melanie’s heart was always workshops that teach coding set on a creative career. and electronics. She was a Marina’s foray into the On what Beginning in the world of mentor at The Lab Online, a industry started with a full makes her interactive installations, she network of technology clubs time gig before she even a brilliant future was a designer fascinated by for young people with high graduated. Fast forward five leader, Marina says it is her the potential of technology functioning autism and she’s or so years later and she commitment and investment to improve the world around also a sessional lecturer found herself lucky enough into the industry through us. She has collaborated at RMIT teaching Creative to work across well-known mentoring and industry with clients such as Adidas Coding. China, Fusion Brazil, NGV, agencies such as Meerkats, involvement. She also says On what success means Science Gallery, Dark Mofo VMLY&R, McCann, The having a voice, acting with to her, Melanie says it’s and Dementia Australia. Monkeys, and now Host/ integrity, being honest, investing her mind and Havas. Her end career goal is and having high levels of When Melanie realised she hands into projects she feels to become an ECD. emotional intelligence will hadn’t taken the path of a are worthwhile, and then see her be a successful normal designer, she began seeing those projects live Her time in the industry future leader. to share her knowledge and breathe in the hands has seen her achieve a lot, through talks and teaching of the intended audience. including: getting young men Lastly, Marina wants to workshops. In 2018, she She adds if sharing her talking about depression lead by example through started Technecolour, a journey with design and for The Lighthouse her values, all of which collaborative workshop technology can inspire one Foundation; raising millions exist to make the industry environment partnering with other creative practitioner, to for Ronald McDonald House; progressive, future-proof, like minded organisations reframe what they feel can encouraging young women responsible for world- such as Code Like a Girl, be possible for them, that is to get into rugby league for changing work, and Melbourne Design Week success for her. NRLW, and helping educate welcoming to those from and SIGNAL to run creative and guide Sydney through all walks of life. one of its worst droughts for Sydney Water. creative Stephanie Allen Age: 27 Employer: BMF Position: Creative Congratulations to Stephanie always knew she an activation for Weight wanted to do something Watchers by hosting The creative; her friends had World’s Biggest Degustation B&T’s 30 Under 30. favourite movies, she had Dining Event; winning favourite ads. She attended awards in the Effies, Sirens, CSU where she completed a Shots, The World Animation double degree in Advertising Celebration Festival, The From all of us at CHEP. and Marketing, Diploma Animattikon Project and in Communications and Vimeo Staff Pick of the Week later a Diploma in Graphic and loads more. (Check your DMs.) Design. Her first job was as a hybrid, working as half On what needs changing Account Executive, half Junior in the industry, Stephanie Copywriter at a boutique believes we need more creative agency where she female input because it’s worked on brands like Oral-B, women who should be Wrigely and Dettol. making decisions about how women are portrayed in ads. Some of her key She also believes the industry achievements to date include also needs to start shifting creating The Miracle Ham ad towards doing more good, for the ALDI 2019; turning and that adland should be World Children’s Day into using creativity to help people #WorldChildrensSay for and make their lives better, UNICEF in a social takeover; to offer real value and in turn playing with the Dulux dog create brand love for clients. to push paint; launching creative PROUD SPONSOR Fergus Creese Age: 29 Employer: My Careers Christie Ding Position: CEO Age: 29 Employer: Brand Catalyser Fergus studied a Bachelor of Fergus Position: General Manager Commerce, Entrepreneurship holds a and Innovation, where he Directors Christie didn’t grow up in a Commission’s won the Swinburne Venture position for Go family of business owners so ‘Win Your Future Unlimited’ Cup twice, leading to Girls Foundation, a social it was a real surprise to not global digital campaign; immersing himself in the enterprise who protect, only them, but herself, when worked with three of start-up scene. He founded honour and celebrate she started Brand Catalyser Australia’s premium City Streat, which resourced Women at risk of issues (BC) in 2017 – a niche cross- advertising agencies; guest semi-homeless to gain including domestic violence, border and cross-cultural lecturer and tutor for RMIT sustainable employment, Find long-term unemployment and advertising agency focused University’s Advertising Media My Future, a digitally gamified semi-homelessness.
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