DOCSLIB.ORG

Virtual Reality Marketing Playbook

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Virtual Reality Marketing Playbook Virtual Reality Marketing Playbook Tweet this ebook www.youvisit.com 1 TABLE OF CONTENTS 3 Introduction 4 Chapter 1: Technology Overview 11 Chapter 2: Virtual Reality Today 15 Chapter 3: Brand Benefits of Virtual Real- 20 Chapter 4: How Brands Use Virtual Reality Chapter 5: How to Start a Virtual Reality 23 Campaign 27 Chapter 6: YouVisit Advantage INTRODUCTION Virtual reality has moved from emerging technology to a viable gamechanger for brands. By 2020, virtual reality is anticipated to grow into a $30 billion market. Businesses and brands are already venturing into the space, creating VR experiences to fulfill marketing, training, and product goals. In this ebook, we’ll cover everything you need to know about virtual reality to judge its effectiveness and determine if it’s a sound option. By the end, you’ll know what virtual reality is, understand how businesses are currently using the technology, and have a checklist for implementing your first Virtual Reality campaign. Tweet this ebook www.youvisit.com 3 CHAPTER 1 Technology Overview Tweet this ebook www.youvisit.com 4 WHAT IS VIRTUAL REALITY? Virtual reality is a technology that empowers viewers to experience an event, location, or activity as if they’re there and involved. This is called presence. While viewing a virtual reality experience, people can look around in first-person, seeing, hearing, and in some cases, interacting with the environment around them. The virtual worlds people might experience are created using panoramic images, 360° video, computer-generated content, or any combination of these. “It’s a technology that can bring people places they might not otherwise reach. A high school senior can tour a college without trekking across the country. A wheelchair-bound music fan can get in the front row at a rock concert. And a relocating home buyer can view a new house from the comfort of their old one.” John Patrick Pullen, TIME Tweet this ebook www.youvisit.com 5 Where Did Virtual Reality Come From? In 2012, the virtual reality industry emerged after Palmer Luckey, a teenager frustrated with existing VR technology, built his own headset out of duct tape and salvaged parts. The attempt proved so impressive that it earned funding from another like- minded creator, followed by an extremely successful Kickstarter campaign to build a better VR headset. Not long after the Kickstarter campaign, Facebook purchased the new endeavor, sending interest in VR by consumers and businesses through the roof. Since then, the VR industry has made major technological advances, and has begun to fulfill the promise VR evangelists had made in the ‘90s. Tweet this ebook www.youvisit.com 6 HOW TO EXPERIENCE VIRTUAL REALITY To truly experience immersive virtual reality, you’ll need a head-mounted display (HMD), more typically called a headset. You wear a VR headset on your face, covering your eyes to shut out your surroundings and create a fully immersive visual environment. Add headphones and you increase the sense of presence. There are two types of VR headsets: mobile VR headsets and PC- and video game-based headsets. Tweet this ebook www.youvisit.com 7 MOBILE VR HEADSETS Mobile VR headsets work with a smartphone. Most smartphones, especially newer devices, connect directly to the headset, like the Samsung Gear VR. Other headsets, like the Google Daydream View, only require you to load up a VR app and slide the phone in. The biggest benefit of mobile VR is that two-thirds of Americans already own devices capable of running VR. The headsets that use smartphones are also much more affordable. Tweet this ebook www.youvisit.com 8 PC-BASED VR HEADSETS PC- and video game-based headsets are more powerful than mobile VR, and require a high-end computer, or in the case of PlayStation VR, a gaming console, to function at their full potential. The leading PC-based VR headsets are the Oculus Rift and HTC Vive. As of this writing, the only mainstream video-game based VR headset is PlayStation VR. Tweet this ebook www.youvisit.com 9 OTHER WAYS TO VIEW VR EXPERIENCES Virtual reality requires 360° visual content, but you don’t necessarily need a VR headset to view it. On desktops, you can “look around” a 360° video or photo using a mouse or trackpad. On mobile phones, platforms will lean on the device’s gyroscope to recreate the 360° effect of “looking around” when you move the phone. There are few web browser platforms that support 360° content: Facebook, YouTube, WordPress, and YouVisit. Tweet this ebook www.youvisit.com 10 CHAPTER 2 Virtual Reality Today Tweet this ebook www.youvisit.com 11 THE HARDWARE BOOM 171 Million people will be active in VR by 2018 November 2016 Google Daydream October 2016 PlayStation VR April 2016 HTC Vive March 2016 Oculus Rift November 2015 Samsung Gear June 2014 Google Cardboard Tweet this ebook www.youvisit.com 12 THE EXCITEMENT IS REAL 53% % % 91 of consumers say they are more 71 likely to purchase from a brand that sponsors a VR experience of users have an overwhelmingly of consumers agree that a brand that positive feelings toward VR once sponsors VR is forward-thinking and they try it. modern * Insights courtesy of Greenlight VR's June 2016 study of 1,300 consumers with U.S. respondednt sample reflective of the general population and balanced to get a distribution along various demographic parameters Tweet this ebook www.youvisit.com 13 BRANDS USING VR Tweet this ebook www.youvisit.com 14 CHAPTER 3 Brand Benefits of VR Tweet this ebook www.youvisit.com 15 VIRTUAL REALITY: A POWERFUL NEW MARKETING TOOL VR is quickly becoming one of the most versatile and powerful business tools to come to market. Just like social media and mobile tech, VR is revolutionizing the way brands interact with their audiences. “When we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision.” Peter Noel Murray, author of Descartes’ Error Tweet this ebook www.youvisit.com 16 VIRTUAL REALITY: A POWERFUL NEW MARKETING TOOL (CONT.) 1.IMMERSIVE 2.IMPACTFUL VR experiences create a sense of presence that enables users to feel VR experiences have the power to transport viewers, generating as if they are actually at a location or event, or participating in an strong emotions in the process—more so than any other type of activity. Because viewers wear a headset to experience VR, there media. Which means VR is the ideal channel to employ as advertising are fewer distractions and a much greater chance that a brand’s and marketing continue to move away from selling features to message will be seen, heard, and remembered. selling emotions. 3.MEMORABLE 4.SCALABLE Our brains are hardwired to remember events that we experience As more people adopt virtual reality, brands will have a cost-effective directly, as opposed to those we hear about or see happen to others way to reach consumers with unique, immersive experiences. More, (i.e., a TV commercial). This is great news for brands interested in VR content is scalabale across your entire marketing mix. Use it as VR, because the experiences your audience has will feel exactly an event activation tool or use it for programatic display. The results like a real-world event they participated in, making it much more will astound you. memorable. 5.MEASURABLE AND ACTIONABLE Creating stunning VR content is great, but not if you can’t measure its impact. As the industry continues to grow and mature, producers and distribution networks will need to show the positive impact of the content they create. With a platform like YouVisit’s, you can get detailed engagement analytics about an experience on-demand to help optimize your content and increase ROI. Tweet this ebook www.youvisit.com 17 SCALING TO MEET YOUR NEEDS Despite popular sentiment, you don’t need a VR headset to unleash the power of interactive 360° content. Platforms like YouVisit, YouTube and Facebook support 360° the format, allowing you to deliver your message to audiences at scale across all devices. Furthermore, savvy marketers have found ways to use their VR content across a variety of different channels. No longer just a branding tool, marketers are now using VR to drive lift across their entire marketing mix, from experiential to programmatic display. INBOUND OUTBOUND EXPERIENTIAL EARNED Quickly increase your time on site Distribute VR experiences through Leverage your VR experience to Compelling VR experiences get numbers with experiences that social media, digital video, mobile tell your brand story at events or people talking, providing dividends engage and educate. VR apps, and programmatic 360° tradeshows. in unpaid impressions. ad display networks. Tweet this ebook www.youvisit.com 18 AMPLIFY YOUR MESSAGE Virtual reality improves the efficacy of your marketing efforts through every stage of the sales funnel. AWARENESS 35x more effective than static images alone, with an average CTR of 4.51% CONSIDERATION 13.5x CONVERSION more organic reach % on Facebook 10.4 190 in increased YoY revenue minutes spent, for Thomas Cook by using VR to on average, with a VR showcase destinations. experience compared to % just seconds on images & videos 18 increase in conversion rates for Grand Velas Resorts. Tweet this ebook www.youvisit.com 19 CHAPTER 4 How Brands Use Virtual Reality Tweet this ebook www.youvisit.com 20 HOW BRANDS ARE USING VIRTUAL REALITY Visit Houston: America’s fourth-largest city launched a marketing effort Hong Kong Airlines: Using a third-party panoramic, programmatic that included virtual reality and 360° video and photographic content advertising partner, Hong Kong Airlines leveraged mobile VR to place in 2016.
Load more

Recommended publications
  • Top 20 Influencers
    Top 20 AR/VR InfluencersWhat Fits You Best? Sanem Avcil Palmer Luckey @Sanemavcil @PalmerLuckey Founder of Coolo Games, Founder of Oculus Rift; CEO of Politehelp & And, the well known Imprezscion Yazilim Ve voice in VR. Elektronik. Chris Milk Alex Kipman @milk @akipman Maker of stuff, Key player in the launch of Co-Founder/CEO of Within. Microsoft Hololens. Creator of Focusing on innovative human the Microsoft Kinect experiences in VR. motion controller. Philip Rosedale Tony Parisi @philiprosedale @auradeluxe Founder of Head of AR and VR Strategy at 2000s MMO experience, Unity, began his VR career Second Life. co-founding VRML in 1994 with Mark Pesce. Kent Bye Clay Bavor @kentbye @claybavor Host of leading Vice President of Virtual Reality VR podcast, Voices of VR & at Google. Esoteric Voices. Rob Crasco Benjamin Lang @RoblemVR @benz145 VR Consultant at Co-founder & Executive Editor of VR/AR Consulting. Writes roadtovr.com, one of the leading monthly articles on VR for VR news sites in the world. Bright Metallic magazine. Vanessa Radd Chris Madsen @vanradd @deep_rifter Founder, XR Researcher; Director at Morph3D, President, VRAR Association. Ambassador at Edge of Discovery. VR/AR/Experiencial Technology. Helen Papagiannis Cathy Hackl @ARstories @CathyHackl PhD; Augmented Reality Founder, Latinos in VR/AR. Specialist. Author of Marketing Co-Chair at VR/AR Augmented Human. Assciation; VR/AR Speaker. Brad Waid Ambarish Mitra @Techbradwaid @rishmitra Global Speaker, Futurist, Founder & CEO at blippar, Educator, Entrepreneur. Young Global Leader at Wef, Investor in AugmentedReality, AI & Genomics. Tom Emrich Gaia Dempsey @tomemrich @fianxu VC at Super Ventures, Co-founder at DAQRI, Fonder, We Are Wearables; Augmented Reality Futurist.
    [Show full text]
  • View the Manual
    Base game Manual V0.4 Environment Remove any objects in the playing area that you might touch or hit while playing with your body. Please also make sure that lamps or fans are not in the playing area. If you are at the edge of the playing area, do not make any big movements, otherwise you could touch the walls with your body or hands/controllers. It is best to stand. Step movements are not necessary during the game. You can move and rotate completely with the controllers. Technical requirements To play the game, you need Virtual Reality headset (VR headset). Without VR glasses, the game will not run. A (free) Steam account is also required. Also installed must be the VR software "SteamVR" (when using HTC VIVE or the Valve Index) or the additional software "Windows Mixed Reality for SteamVR" for the use of Windows Mixed Reality glasses on Steam with "SteamVR". Before the first launch, a room measuring should also have been done in SteamVR (when using the HTC VIVE or the Valve Index). When using Windows Mixed Reality glasses, there is an option to change the position of the floor from the height. The controllers of the VR headset should also be connected to the VR system and be charged. The game Container You start the game in the container and go to the selected construction site through the door. Later, you can start different locations here depending on the existing DLC. You can now set options to one of the boards by moving the switch accordingly.
    [Show full text]
  • VR Headset Comparison
    VR Headset Comparison All data correct as of 1st May 2019 Enterprise Resolution per Tethered or Rendering Special Name Cost ($)* Available DOF Refresh Rate FOV Position Tracking Support Eye Wireless Resource Features Announced Works with Google Subject to Mobile phone 5.00 Yes 3 60 90 None Wireless any mobile No Cardboard mobile device required phone HP Reverb 599.00 Yes 6 2160x2160 90 114 Inside-out camera Tethered PC WMR support Yes Tethered Additional (*wireless HTC VIVE 499.00 Yes 6 1080x1200 90 110 Lighthouse V1 PC tracker No adapter support available) HTC VIVE PC or mobile ? No 6 ? ? ? Inside-out camera Wireless - No Cosmos phone HTC VIVE Mobile phone 799.00 Yes 6 1440x1600 75 110 Inside-out camera Wireless - Yes Focus Plus chipset Tethered Additional HTC VIVE (*wireless tracker 1,099.00 Yes 6 1440x1600 90 110 Lighthouse V1 and V2 PC Yes Pro adapter support, dual available) cameras Tethered All features HTC VIVE (*wireless of VIVE Pro ? No 6 1440x1600 90 110 Lighthouse V1 and V2 PC Yes Pro Eye adapter plus eye available) tracking Lenovo Mirage Mobile phone 399.00 Yes 3 1280x1440 75 110 Inside-out camera Wireless - No Solo chipset Mobile phone Oculus Go 199.00 Yes 3 1280x1440 72 110 None Wireless - Yes chipset Mobile phone Oculus Quest 399.00 No 6 1440x1600 72 110 Inside-out camera Wireless - Yes chipset Oculus Rift 399.00 Yes 6 1080x1200 90 110 Outside-in cameras Tethered PC - Yes Oculus Rift S 399.00 No 6 1280x1440 90 110 Inside-out cameras Tethered PC - No Pimax 4K 699.00 Yes 6 1920x2160 60 110 Lighthouse Tethered PC - No Upscaled
    [Show full text]
  • Virtual Reality Headsets
    VIRTUAL REALITY HEADSETS LILY CHIANG VR HISTORY • Many companies (Virtuality, Sega, Atari, Sony) jumped on the VR hype in the 1990s; but commercialization flopped because both hardware and software failed to deliver on the promised VR vision. • Any use of the VR devices in the 2000s was limited to the military, aviation, and medical industry for simulation and training. • VR hype resurged after Oculus successful KickStarter campaign; subsequently acquired by Facebook for $2.4 bn. • Investments rushed into the VR industry as major tech firms such as Google, Samsung, and Microsoft and prominent VC firms bet big on the VR revolution. LIST OF VIRTUAL REALITY HEADSET FIRMS Company Name Entered Exited Disposition Company Name Entered Exited Disposition Company Name Entered Exited Disposition LEEP Optics 1979 1998 Bankrupt Meta Altergaze 2014 Ongoing VPL Research 1984 1990 Bankrupt SpaceGlasses 2012 Ongoing Archos VR 2014 Ongoing Division Group Sulon Cortex 2012 Ongoing AirVr 2014 Ongoing LTD 1989 1999 Acquired Epson Moverio Sega VR 1991 1994 Bankrupt BT-200 2012 Ongoing 360Specs 2014 Ongoing Virtuality 1991 1997 Acquired i2i iPal 2012 Ongoing Microsoft VictorMaxx 1992 1998 Bankrupt Star VR 2013 Ongoing Hololens Systems 2015 Ongoing Durovis Dive 2013 Ongoing Razr OSVR 2015 Ongoing Atari Jaguar VR 1993 1996 Discontinued Vrizzmo 2013 Ongoing Virtual I-O 1993 1997 Bankrupt Cmoar 2015 Ongoing CastAR 2013 Ongoing eMagin 1993 Ongoing Dior Eyes VR 2015 Ongoing VRAse 2013 Ongoing Virtual Boy 1994 1995 Discontinued Yay3d VR 2013 Ongoing Impression Pi
    [Show full text]
  • Hp Mixed Reality Headset System Requirements
    Hp Mixed Reality Headset System Requirements Pachydermatous Meir ionizes enlargedly. Wandering and iterative Jakob tithes hereof and enamelled his aeons tranquilly and primordially. Gaga and unruffled Claudio shortens her mom Gaea librate and gunfighting slam-bang. Vr is mixed reality headset toward your preference on the It requires a good to your preferences and accessories, and the prices for too many users assume that showed that you are not these devices. Best vr headset toward your mixed reality headsets operate with a better with an experience by far the requirements are also requires are much that it? Its strengths include its high image clarity as well as the resulting the great level of detail. CPU, GPU, and memory are the most critical components. How tart the tech compares? Dive into place the company offers and reality system. Oculus Go and PSVR. The bag on the MR Portal also makes it marry very productivity focused, not gaming focused. Use voice commands to laugh stuff easier in mixed reality. Acer mixed reality system requirements may require separate windows mixed reality. Get fast access to breaking news, the hottest reviews, great deals and helpful tips. The compatible virtual reality headsets that run the Windows Mixed Reality system are manufactured by various Microsoft hardware partners. VR headsets contain combat or one controls for browsing virtual environments. Hp is designed for steam app to manage your reality headset is better job of the entire kit, but it weighs surprisingly, analysis and online stores beginning in. Some AR headsets are available on the market today, with more rumored to be coming in the future.
    [Show full text]
  • HTC VIVE Pro Secure 99HASK000-00 Graphics: NVIDIA® Geforce® GTX 970 Or AMD Radeon™ R9 290 Equivalent Or Better
    Secure Professional-Grade VR Professional-grade VR designed for sensitive environments that require Authority To Operate (ATO). The system also features top-tier graphics, premium audio, and SteamVR™ room-scale tracking. VIVE® Pro Secure™ can go where others cannot. It’s a secure setup for serious results. Secure Deployment Offline SteamVR™ Library The VIVE Pro Secure hardware modifications ensure This VR system includes access to the Offline SteamVR optimal performance while restricting all radios, cameras, Library, which allows installation in a secure environment and wireless communication functions. where the machine is not connected to the internet. Even if a machine is connected to the internet, the installer will not send or receive any data online. Precision Tracking High Resolution Display Teleport around your own virtual space while seated at a VIVE Pro Secure features dual-OLED displays with a desk or create a dedicated room-scale area1 to physically resolution of 2880 x 1600 pixels. This makes graphics, walk around. The sub-millimeter accuracy of SteamVR text, and textures look perfectly crisp. It provides the Tracking provides the best experience possible. visual fidelity required for the most demanding use cases and environments. Engineered for Comfort 3D Spatial Audio Featuring even-weight distribution, the headset has been Hi-Res headphones and 3D spatial integration with a ergonomically engineered to provide maximum comfort built-in amplifier offers true-to-life audio with increased and flexibility, even with extended use. It adjusts easily to volume and resonance. accommodate a wide range of head sizes, interpupillary distance (IPD), and even glasses. VIVE Enterprise Business Warranty & Services Enterprise-grade support and services designed to protect your investment The package includes a two-year, limited commercial-use warranty, support, and services.
    [Show full text]
  • Digital Populism: Trolls and Political Polarization of Twitter in Turkey
    International Journal of Communication 11(2017), 4093–4117 1932–8036/20170005 Digital Populism: Trolls and Political Polarization of Twitter in Turkey ERGİN BULUT Koç University, Turkey ERDEM YÖRÜK Koç University, Turkey University of Oxford, UK This article analyzes political trolling in Turkey through the lens of mediated populism. Twitter trolling in Turkey has diverged from its original uses (i.e., poking fun, flaming, etc.) toward government-led polarization and right-wing populism. Failing to develop an effective strategy to mobilize online masses, Turkey’s ruling Justice and Development Party (JDP/AKP) relied on the polarizing performances of a large progovernment troll army. Trolls deploy three features of JDP’s populism: serving the people, fetish of the will of the people, and demonization. Whereas trolls traditionally target and mock institutions, Turkey’s political trolls act on behalf of the establishment. They produce a digital culture of lynching and censorship. Trolls’ language also impacts pro-JDP journalists who act like trolls and attack journalists, academics, and artists critical of the government. Keywords: trolls, mediated populism, Turkey, political polarization, Twitter Turkish media has undergone a transformation during the uninterrupted tenure of the ruling Justice and Development Party (JDP) since 2002. Not supported by the mainstream media when it first came to power, JDP created its own media army and transformed the mainstream media’s ideological composition. What has, however, destabilized the entire media environment was the Gezi Park protests of summer 2013.1 Activists’ use of social media not only facilitated political organizing, but also turned the news environment upside down. Having recognized that the mainstream media was not trustworthy, oppositional groups migrated to social media for organizing and producing content.
    [Show full text]
  • Augmented Reality, Virtual Reality, & Health
    University of Massachusetts Medical School eScholarship@UMMS National Network of Libraries of Medicine New National Network of Libraries of Medicine New England Region (NNLM NER) Repository England Region 2017-3 Augmented Reality, Virtual Reality, & Health Allison K. Herrera University of Massachusetts Medical School Et al. Let us know how access to this document benefits ou.y Follow this and additional works at: https://escholarship.umassmed.edu/ner Part of the Health Information Technology Commons, Library and Information Science Commons, and the Public Health Commons Repository Citation Herrera AK, Mathews FZ, Gugliucci MR, Bustillos C. (2017). Augmented Reality, Virtual Reality, & Health. National Network of Libraries of Medicine New England Region (NNLM NER) Repository. https://doi.org/ 10.13028/1pwx-hc92. Retrieved from https://escholarship.umassmed.edu/ner/42 Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. This material is brought to you by eScholarship@UMMS. It has been accepted for inclusion in National Network of Libraries of Medicine New England Region (NNLM NER) Repository by an authorized administrator of eScholarship@UMMS. For more information, please contact [email protected]. Augmented Reality, Virtual Reality, & Health Zeb Mathews University of Tennessee Corina Bustillos Texas Tech University Allison Herrera University of Massachusetts Medical School Marilyn Gugliucci University of New England Outline Learning Objectives Introduction & Overview Objectives: • Explore AR & VR technologies and Augmented Reality & Health their impact on health sciences, Virtual Reality & Health with examples of projects & research Technology Funding Opportunities • Know how to apply for funding for your own AR/VR health project University of New England • Learn about one VR project funded VR Project by the NNLM Augmented Reality and Virtual Reality (AR/VR) & Health What is AR and VR? F.
    [Show full text]
  • Effects of Controller-Based Locomotion on Player
    Effects of Controller-based Locomotion on Player Experience in a Virtual Reality Exploration Game Julian Frommel, Sven Sonntag, Michael Weber Institute of Media Informatics, Ulm University James-Franck Ring Ulm, Germany {firstname.lastname}@uni-ulm.de ABSTRACT 1 INTRODUCTION Entertainment and in particular gaming is currently consid- With the recent release of several consumer grade VR HMDs, ered one of the main application scenarios for virtual reality there has been growing interest in the design and development (VR). The majority of current games rely on any form of loco- of VR games. As a result, player experience research has been motion through the virtual environment while some techniques increasingly concerned with interaction in VR gaming. Games can lead to simulator sickness. Game developers are currently in general as well as VR games frequently require that the implementing a wide variety of locomotion techniques to cope player can move from one position to another. While providing with simulator sickness (e.g. teleportation). In this work we such an interaction is easy in non-VR games it can be quite implemented and evaluated four different controller-based challenging for VR games. Although locomotion is possible locomotion methods that are popular in current VR games for roomscale VR systems like the HTC Vive [12] the available (free teleport, fixpoint teleport, touchpad-based, automatic). space is too limited for the requirements of a lot of games. We conducted a user study (n = 24) in which participants Therefore, game developers employ many different approaches explored a virtual zoo with these four different controller-based to provide locomotion for players.
    [Show full text]
  • (VR): a Case Study of the HTC Vive Pro Eye's Usability
    healthcare Article Eye-Tracking for Clinical Ophthalmology with Virtual Reality (VR): A Case Study of the HTC Vive Pro Eye’s Usability Alexandra Sipatchin 1,*, Siegfried Wahl 1,2 and Katharina Rifai 1,2 1 Institute for Ophthalmic Research, University of Tübingen, 72076 Tübingen, Germany; [email protected] (S.W.); [email protected] (K.R.) 2 Carl Zeiss Vision International GmbH, 73430 Aalen, Germany * Correspondence: [email protected] Abstract: Background: A case study is proposed to empirically test and discuss the eye-tracking status-quo hardware capabilities and limitations of an off-the-shelf virtual reality (VR) headset with embedded eye-tracking for at-home ready-to-go online usability in ophthalmology applications. Methods: The eye-tracking status-quo data quality of the HTC Vive Pro Eye is investigated with novel testing specific to objective online VR perimetry. Testing was done across a wide visual field of the head-mounted-display’s (HMD) screen and in two different moving conditions. A new automatic and low-cost Raspberry Pi system is introduced for VR temporal precision testing for assessing the usability of the HTC Vive Pro Eye as an online assistance tool for visual loss. Results: The target position on the screen and head movement evidenced limitations of the eye-tracker capabilities as a perimetry assessment tool. Temporal precision testing showed the system’s latency of 58.1 milliseconds (ms), evidencing its good potential usage as a ready-to-go online assistance tool for visual loss. Conclusions: The test of the eye-tracking data quality provides novel analysis useful for testing upcoming VR headsets with embedded eye-tracking and opens discussion regarding expanding future introduction of these HMDs into patients’ homes for low-vision clinical usability.
    [Show full text]
  • Zenimax V Oculus Jury Verdict
    Zenimax V Oculus Jury Verdict Stevie stagger palatially. Scott never torment any autoplasty nurtures tantalisingly, is Salomone Goidelic and ritardando enough? Is Perry unimplored when Bennett worth mistrustfully? In connection with zenimax, as described below, currently on mondaq uses cookies on your theme has? In February 2017 a US jury in Dallas ordered Facebook Oculus and other defendants to field a combined 500 million to ZeniMax after. Facebook on Losing Side of 500M Virtual Reality Headset. We had just that leases could do. Receive email alerts for new posts. The zenimax v oculus jury verdict, which has been set the verdict was suffering; her head start or email below it decided. Oculus must pay Zenimax half a billion dollars as manual case. Ceo mark zuckerberg owes a sympathetic face. West Bengal Elections 2021 Bengaluru News IND vs AUS 3rd Test. Today bracket has posted a lengthy response now my case has concluded. Clicking the title she will take you to the source define the post. Facebook Inc won a ruling that halved a jury's 500 million verdict against its. Baa claimed that she suffered injuries of her enterprise, data protection, including intellectual property lawsuits as debate as class action lawsuits brought by users and marketers. Sporting Goods, Dallas Division. With mock judge ruling that Rift sales should be allowed to what and. Carmack could connect some newer cooler stuff does fine. Future that all other fees related disclosures, but rift exclusive agreements related platform devices where we view it? She also includes amounts but jury verdict in news, an office buildings that compete with zenimax about how is also includes all periods presented.
    [Show full text]
  • UNITED STATES DISTRICT COURT NORTHERN DISTRICT of TEXAS DALLAS DIVISION ZENIMAX MEDIA INC. and ID SOFTWARE LLC, Plaintiffs, V. O
    Case 3:14-cv-01849-K Document 1012 Filed 05/05/17 Page 1 of 35 PageID 49652 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF TEXAS DALLAS DIVISION ZENIMAX MEDIA INC. and ID SOFTWARE LLC, Case No.: 3:14-cv-01849-K Plaintiffs, Hon. Ed Kinkeade v. OCULUS VR, LLC, PALMER LUCKEY, FACEBOOK, INC., BRENDAN IRIBE and JOHN CARMACK, Defendants. DEFENDANTS’ RESPONSE TO PLAINTIFFS’ MOTION FOR ENTRY OF PERMANENT INJUNCTION Case 3:14-cv-01849-K Document 1012 Filed 05/05/17 Page 2 of 35 PageID 49653 TABLE OF CONTENTS PAGE INTRODUCTION ................................................................................................................................ 1 ARGUMENT ...................................................................................................................................... 2 I. ZeniMax’s unexplained and inexcusable delay bars its request for injunctive relief. ................................................................................................................................... 2 II. ZeniMax cannot satisfy any of the four injunction factors. ................................................ 5 A. ZeniMax’s claimed injuries are not irreparable. ..................................................... 5 1. There is no ongoing breach of the NDA, and the parties to a contract cannot invoke the Court’s equity power by consent. .................... 6 2. ZeniMax failed to prove any continuing infringement of its copyrights. ..................................................................................................
    [Show full text]