SMS8_3 CoverKT 10/4/07 15:06 Page 1 ● APRIL 2007 ● VOLUME EIGHT NUMBER THREE International Journal of Sports Marketing & Sponsorship International Journal of Sports Marketing & Sponsorship Spanish & Latino Special Edition Interview Iñaki Urdangarín, former President, 209 Nóos Institute, and former First Vice President, Spanish Olympic Committee ●●●●●● Research Papers The proto-image of Real Madrid: 212 implications for marketing and management Ethnic identification, acculturation and sports 234 ● APRIL 2007 identification of Latinos in the United States A multilevel model analysis of professional 254 soccer attendance in Chile 1990-2002 ● VOLUME EIGHT NUMBER THREE VOLUME The economic impact of support in Spanish 272 professional football Published in association with International Marketing Reports, 7 Greville Road, London NW6 5HY, UK Tel: +44 (0) 20 7372 6561 Fax: +44 (0) 20 7372 6538 Email:
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