First edition 2015 Aarhus Sustainability Model
From the old world comes the new. Colophon Contents Preface 2 Aarhus Sustainability Model 4 Model & toolkit 6 Case study: NorthSide 8
Text and concept: Worldperfect and 10 The four sections 10 Samsø Energiakademi
Design and layout: 12 Food & Beverages 12 Worldperfect and Hele Vejen Guide 14
Theme photos: Cases 16 Worldperfect, Hele Vejen and Nina Wasland Daily Operations & Mobility 20 Translation: Guide 22 Hester Callaghan Cases 24 Aarhus 2017 DOKK 1, Hack Kampmanns Plads 2,2 Architecture & Physical Framework 28 8000 Aarhus C Guide 30 [email protected] Cases 32
Communication & Behaviour 36 Guide 38 Cases 40
Regional map 44 2017 and sustainability
The European dimension 46
Walking the Walk 48 What does 2017 do itself?
Natural colours 50
Publication 52 4 Preface Aarhus Sustainability Model Aarhus Sustainability Model Preface 5 Aarhus 2017 Aarhus 2017
“Art and culture can act as catalysts for Sustainability is a core value of Aarhus 2017. sustainable development by bringing people Aarhus and the region will be a laboratory, a together around big and small experiences alike, platform, and a showcase for sustainable encouraging dialogue and demonstrating solutions. We will use art and culture to find examples of intelligent, fun and alternative and communicate the answers to common solutions to the challenges of tomorrow. everyday challenges of tomorrow, and we will ask: How do we create a better future? We live in a world where the future is, as it always has been, uncertain. Complexity calls for One of our special focuses is to assist cultural new answers and this is where art and culture institutions, big and small, to think sustaina- can deliver a blow to our conscience, encourage ble. We have created a tool kit with our part- reflection over humanity’s relationship with ners Worldperfect and Samsø Energy Academy nature, and provide inspiration for how we can to help any and everyone who wants to rethink live more sustainably. An art project that cleans ways to work and play sustainably, in 2017 - the air in a park over Beijing can provoke a civil and beyond. reaction demanding clean air and initiate political action. A plant wall can lead to a green We encourage all of our partners to engage in movement within the city. the Aarhus Sustainability Model.
Art and culture give us new eyes to see new The key message is: Everyone can take part in opportunities.” creating a sustainable future. So please welcome the very first Aarhus Sustainability Model!
- Aarhus 2017
Juliana Engberg Programme Director Aarhus 2017 6 Introduction Aarhus Sustainability Model Aarhus Sustainability Model Introduction 7 Aarhus 2017 Aarhus 2017
“If Danish cultural agents integrated Aarhus sustainability into their work more Sustainability decisively, they would strengthen Denmark’s ability to set the agenda Model in the future. This could also give Denmark a competitive advantage in business.
Aarhus Sustainability Model ASM encourages a whole new (ASM) is meant as a tool for those mind-set, a new way of thinking. working with culture and cultural The model does not offer a step- projects. ASM aims to facilitate by-step guide to making your This is part of a long-term focus on the start-up, development and project more sustainable but it implementation of sustainable does show numerous possible initiatives. ways of taking larger or smaller steps towards sustainability attitude and quality, which is con- The model consists of three tools: within your project. a strategy, a policy and a plan of action, which each make the For Aarhus 2017, sustainability is a nected to our desire to spread values main challenge of projects – tool for innovation. It’s about add- getting a project started – more ing things and not about taking manageable. them away. It’s about doing more good, rather than doing less bad. such as responsibility, respect and In addition to this the model works with four focus areas that Last but not least, ASM has an each demonstrate a practical international scope. We want to personal development and the use of approach to working with inspire, and be inspired, by the sustainable initiatives. Each whole world. ASM is our local section concludes with a number contribution to a global debate. of case studies carefully selected culture in proliferating these values”. from around the world. With ASM as your compass, explore this new world of Use the tools that are the best opportunities as well as pave the fit for your process and use the way for others to follow suit. - Ministry of Culture cases for inspiration. Enjoy reading – and welcome on board.
Aarhus 2017, Samsø Energi- akademi and Worldperfect 8 Model & toolkit Aarhus Sustainability Model Aarhus Sustainability Model Model & toolkit 9 Aarhus 2017 Aarhus 2017
The model’s three tools; a strategy, a policy and a plan of Documentation Communication strategy action, ensure a thorough and manageable process with some clear objectives and a well-considered route towards Document your progress both It is important to share your internally and externally. Make a experiences but it has to be achieving them. plan for how to document what done right. Transparency is core steps you have taken. Are we element of sustainability. It is using less electricity now? How therefore important to think The model’s four sections; Food and Beverages, Daily much less? How much of our about both internal and external Operations and Mobility, Architecture and Physical waste are we recycling? Have communication. plastic bottles been phased out? Third year Framework and Communication and Behaviour are good What percentage of our food is places to implement the first initiatives. organic? And so on. Food & Beverages We recommend publishing an → 1st initiative annual report outlining your goals and what progress has been Documentation and communication are crucial to making Food & Beverages → achieved in reaching them. This 2nd initiative the development seem clear and thought through. can be an important tool in your project communication. Food & Beverages → 3rd initiative The staircase illustrates the entire process from the initial Second year Food & Beverages → steps to the full-blown implemented sustainability strategy. 4th initiative
Food & Beverages Daily Operations → → 1st initiative 1st initiative
Food & Beverages Daily Operations → → 2nd initiative 2nd initiative
Food & Beverages Daily Operations → → 3rd initiative 3rd initiative First year Daily Operations Daily Operations → → 1st initiative 4th initiative 1. Strategy 2. Policy 3. Plan of action Food & Beverages Daily Operations Communication → → → A sustainability strategy sets the A sustainability policy evolves Based on your sustainability 1st initiative 2nd initiative 1st initiative goals for the project. For example from the strategy. For example policy you can formulate a you can decide that in the Food if the strategy expresses a goal plan of action, which acts as a Food & Beverages Daily Operations Communication → → → and Beverages section you want of 50% organic food, the pur- supplement and a tool to help 2nd initiative 3rd initiative 2nd initiative to make 50% of all food and drink chasing policy will include this. you achieve your goals. The plan organic and for this percentage The purchasing policy thereby of action includes: Daily Operations Communication Communication → st → st → rd to rise year by year. The strategy becomes a tool you refer to and 1 initiative 1 initiative 3 initiative could also include measures to relate to on a daily basis. Energy - Detailed time scale with short Start up Daily Operations Communication Communication reduce food waste etc. policies, communication poli- term and long term goals → → → 2nd initiative 2nd initiative 4th initiative cies and transport policies will The strategy is an internal tool, also arise directly out of goals - Plan of operation detailing who Food & Beverages Communication Communication Architecture which helps you illuminate the mentioned in the strategy. The will do what, when, to reach the → → → → 1st initiative 1st initiative 3rd initiative 1st initiative project in detail. This is the part sustainability policy outlines the goals where you look at all four focus practical consequences of the Communication Architecture Architecture Daily Operations → → → areas and maybe even discover sustainability strategy. - Potential collaborating partners → st nd st nd 1 initiative 2 initiative 1 initiative 2 initiative other areas that are appropriate for the various initiatives to your project. The strategy is The sustainability policy can be Communication Architecture Architecture Architecture → → → → where you do the legwork that used as an internal indicator but - Involvement of staff and st 1st initiative 2nd initiative 3rd initiative 1 initiative enables a successful policy and can also be used advantageously volunteers plan of action. in external communication, so it Architecture Architecture Architecture Architecture → → → → is a good idea to formulate the 1st initiative 2nd initiative 3rd initiative 4th initiative For inspiration, case studies have policy in a way that also makes been included in the descriptions sense to the general public. of the focus areas later on in this guide.
→ Take a look at the Northside case study on the next page 10 Case study: NorthSide Aarhus Sustainability Model Aarhus Sustainability Model Case study: NorthSide 11 Aarhus 2017 Aarhus 2017
Location: Aarhus, Denmark Case study: NorthSide 2015
Food & Beverages
→ Averaged more than 70% organic → Tuborg Rå makes up an NorthSide is a relatively new fes- Four years ago this led to North- even greater percentage of tival in Aarhus, Denmark, which Side inviting 60 individuals from sold draft beer has grown over just a few years to widely different backgrounds, 2014 → Deposits on 19 types of waste 35,000 guests. In 2014 NorthSide from students to musicians → Fewer plastic bottled water became the first festival in Den- to sustainability experts, to All volunteers are given a mark to receive the international participate in a process to de- refillable water bottle and water prize “A Greener Festival”. velop ideas for how to create a fountains are set up in the sustainable festival. This process volunteer areas Worldperfect has been North- laid the foundation for many of Food & Beverages → Food waste: collaboration with Side’s partner from the very the initiatives that NorthSide Fødevarebanken [food bank] beginning and together we have has introduced over the last few → Averaged more than 50% who collect surplus food and developed a model for working years. This established the strat- organic distribute it to those in need with sustainability, which in some egy, which in turn led NorthSide → Tuborg Rå draft beer is ways has inspired the creation of to create a sustainability policy. introduced and gets sold out the Aarhus Sustainability Model. This strategy has since infiltrated → Cup deposit scheme: In 2014 NS nearly every aspect of the festival launched the most ambitious NorthSide aims to create Den- and is actively referred to in the deposit scheme yet, which had a Daily Operations & Mobility mark’s most innovative music annual report where goals and clear and visible effect event for guests, artists and progress lead to an updating of → Deposits used in 15 types → Waste: 53% sorted for recycling collaborators. Music is naturally the festival’s sustainability policy. of waste → Sorting done by twelve types the focus as this is what defines 2013 of waste the festival, but NorthSide wishes This focus sets the scene for all → Transport: parking spaces for to add a new dimension to the of the festival’s work on-site, 2012 cars abolished. Official bicycle traditional concept of a festival. which can be seen in their waste parking introduced. Over Sustainability has therefore be- management policy. In addition to Daily Operations & Mobility 10,000 bikes come one of the core values of this, NorthSide wants the public → 47% arrived by foot NorthSide’s vision. to leave the festival with a greater Food & Beverages → Waste: 40% sorted for recycling → 34% arrived by bike understanding of recycling, → Sorting done by seven types → Purchasing policy introduced energy consumption and organic Food & Beverages → Averaged more than 30% of waste for building materials food. Their greater goal is thus to organic → Transport: parking spaces for → Building materials that can be be pioneers challenging existing → Averaged more than xx% → Cup deposit scheme: deposits cars abolished. Official bicycle reused are given away to nearby norms in society. organic food used in 8 types of waste parking introduced. Over 8000 allotments → Cup deposit scheme: deposits bikes → Development of a catalogue of www.northside.dk used in 5 types of waste → 44% arrived on foot sustainable tableware, which → 29% arrived by bicycle supports the waste manage- → Purchasing policy introduced ment system Rebox. This makes Daily Operations & Mobility for building materials it easier for food vendors to → Building materials that can be order sustainable alternatives Daily Operations & Mobility → Waste: 27% sorted for recycling reused are given away to nearby → Sorting done by seven types allotments
Photo → Waste: no results for waste of waste Katrine Valentin management → Transport: parking spaces for → Sorting done by seven types cars abolished. Official bicycle Communication & Behaviour of waste parking introduced. Over 7000 → Transport: parking spaces for bikes Communication & Behaviour → Volunteers: Now over 120 cars abolished. Official bicycle → Purchasing policy introduced Trash Talkers who are a visible parking introduced for building materials → Volunteers: Now over 120 Trash presence at NS who are now Talkers who are a visible divided into various sub-groups presence at NS with each their own special → 87% of guests associate NS with area of expertise sustainability → 95% of guests associate NS with Communication & Behaviour Communication & Behaviour → Sustainability policy: Policy sustainability introduced with eight focus → Sustainability policy: Policy → Volunteers: Introduction of the → Volunteers: Trash Talker areas. Everyone involved in introduced with eight focus Trash Talker team teams grows in number and the organisation must be made areas. Everyone involved in popularity aware of this policy the organisation must be made aware of this policy
Photo Søren Stochholm 12 Introduction Aarhus Sustainability Model Aarhus Sustainability Model Introduction 13 Aarhus 2017 Aarhus 2017
ARoS Art Museum has opened a new The four sections in house restaurant that goes under the name of Food Hall. The idea behind the restaurant is to use a high The Aarhus Sustainability Model In the following pages there will is divided into four sections. In be a chapter introducing each reality all of these focus areas are of these four focus areas. Each closely related but it is easier to sec¬tion is written as a guide to proportion of organic, local and tackle them and work with them the various options available individually. within a project and thereby demonstrates a new way of seasonal ingredients to create a Together these sections form a thinking. The cases offer a more whole, which encompasses an tangible example of how others entire event or project. have incorporated these focus culinary experience for its guests. areas in their work. The model is not exhaustive and each section will continue to be developed by users so that ASM 90% of the meat the restaurant uses 2.0 is even better. is supplied by the organic family-run farm Troldgården and ARoS aims to be self-sufficient in herbs, which are grown on the roof of the museum, which is also home to bees and wild flowers. The rooftop herb garden is Food & Beverages Daily Operations & Architecture & Communication & Mobility Physical Framework Behaviour This section focuses on organic decorative and is incorporated into food, local production, seasonal- This section focuses on logistics. This section focuses on the The combination of action and ity, packaging and tableware, re- Waste management, transport, physical framework surrounding a communication strengthens your ducing food waste and Fairtrade. purchasing policy, sharing poli- project. Water, energy, buildings brand and affects the general cies, accommodation and social and interiors. public’s behaviour. This section the museum experience. The most important general responsibility. explains how to spread your guideline is that it should taste The most important general message in a way that catches good – ideally better than before. The most important general guideline is that it should look attention and engages as many as guideline is that it should work – good – ideally better than before. possible. ideally better than before. The most important general guideline is that it should look inviting and sound great. 14 Food & Beverages Aarhus Sustainability Model Aarhus Sustainability Model Food & Beverages 15 Aarhus 2017 Aarhus 2017
Food & Beverages
Organic Local production Seasonality Packaging and tableware Less meat Reduce food waste Fairtrade
Made of: Spirulina, parsnip, candy stripe beetroot, sweet potato, red onion, rice cakes, apple, pear, watermelon and aubergine 16 Food & Beverages Aarhus Sustainability Model Aarhus Sustainability Model Food & Beverages 17 Aarhus 2017 Aarhus 2017
This section focuses on organic food, local production, seasonality, packaging and tableware, eating less meat, reducing food waste and Fairtrade. 1 2 3 4 5 6 7
Organic Local production Seasonality Packaging and tableware Less meat Reduce food waste Fairtrade
Organic food is healthier for Remember to think local. Local It is also important to think about Avoid water in plastic bottles. Introducing a meat-free day a Reducing food waste is first and If you want to include the whole everybody and biodynamic food production means less transport. what is in season when you buy There are many good alternatives week is a good place to start as foremost about planning and story you have to also consider is even healthier. A good and easy Less transport results in less food. By choosing seasonal fruit such as tap water or old school Meat-Free-Monday suggests creativity. Use appropriate portion the working conditions for those place to start is to increase your pollution and often protects taste. and vegetables you can find fresh reusable drinking bottles if a [kødfrimandag.dk]. There are sizes or use other tactics to avoid producing food. A good place to consumption of these products. It can also increase awareness of local ingredients every time. bottle is necessary. There are also many more nuances of taste people overfilling their plates. start is the Fairtrade mark, which There are many great opportuni- what the local area has to offer, many alternatives to disposable available in the plant kingdom Use surplus food in new dishes. is already found on lots of products ties to choose organic food over which can help bring the local More info: plates and cutlery made of plastic. than in the “meat kingdom”. Give any leftover food to homeless in the supermarket on goods such conventional so get going! Choose community together in a way that → Altomkost.dk Challenge your supplier to provide This could also be phrased “eat centres or similar. as coffee, bananas and chocolate. MSC certified fish to support sus- benefits everyone. → Sæson.dk sustainable alternatives or maybe more plants”. They are healthier, A Fairtrade product guarantees a tainable fishing. → Aarstiderne.dk try to find a new supplier. Be aware cheaper and better. More info: decent standard of working condi- Remember that it is also possible that “biodegradable” doesn’t → Mindremadspild.dk tions for producers. More info: to grow lots of great stuff yourself. necessarily mean “directly Remember that poultry and → Stopmadspild.dk The social aspect can also be → Okologi.dk It makes you feel good to be a little compostable”. pork are a more environmentally brought closer to home. For → Demeter.dk bit self-sufficient. friendly choice than beef. Fish example, employing vulnerable → Msc.org Packaging and tableware are and shellfish are also good choice; individuals in your project via More info: important especially because they remember to look out for MSC their drop-in centres can be a → Voresmad.dk are literally in the hands of people certification. mutually beneficial arrangement. → Byhøst.dk everyday. They symbolise the physical interaction between prod- More info: More info: uct and consumer and therefore → Kødfrimandag.dk → Fairtrade-maerket.dk function as a very effective means → Msc.org of communicating sustainability. → Vegetarkontakt.dk
More info: → Papcorn.dk → Ecostepz.dk 18 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 19 Aarhus 2017 Aarhus 2017
Location: France Location: Berlin, Germany Inglorious Fruits Original and Vegetables Unverpackt
Inglorious Fruits and Vegetables This campaign utilises an Original Unverpackt is a pack- is a campaign run by the French innovative new strategy to aging-free supermarket located supermarket chain, Intermarché, reduce food waste as well as in Berlin where customers bring to deal with food waste associat- giving consumers of limited their own Tupperware, bottles, ed with cosmetic problems. The means a greater opportunity bags etc. in which they take home idea behind the campaign is to to buy the recommended daily unpackaged groceries. Custom- sell odd looking fruits and vege- amount of fruit and veg. ers weigh their containers before tables that otherwise would have filling and then again after re-fill- been discarded due to their ap- www.itm.marcelww.com/ ing them with groceries in order pearance 30% cheaper than their inglorious/ to pay by weight. The idea behind “beautiful” counterparts. The the supermarket is to reduce the Inglorious Fruits and Vegetables huge amount of packaging that campaign encourages consumers ends up as waste after food has to purchase these special looking been consumed. Their mission foods, which taste perfectly fine is to think ahead and encourage Food & Beverages Communication & Behaviour and whose only fault is that they a “pre-cycling” mentality where do not live up to supermarkets’ waste is eliminated before it has → Packaging-free products → They have close contact to high cosmetic standards. even been produced. → Enables purchasing groceries residents in the local area and by weight, which reduces try to meet their needs and www.original-unverpackt.de food waste requirements
Photo Inglorious Fruits and Vegatables
Food & Beverages Daily Operations and Mobility Communication & Behaviour
→ Reduces food wasted due to → Social: gives less well off con- → Attempts to change current cosmetic standards sumers a greater opportunity consumer behaviour that fo- → Offers a financial incentive to to buy the recommended daily cuses on aesthetically pleasing purchase odd looking fruits amount of fruit and vegetables products and vegetables → Humorous communication whereby the “ugly” fruits and vegetables are given a unique personality Photo Katharina Massmann / Original Unverpackt 20 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 21 Aarhus 2017 Aarhus 2017
Location: Copenhagen, Denmark Location: Copenhagen, Denmark Noma Stop Wasting Food
Noma is re-opening as a new The restaurant will run with Stop Wasting Food is Denmark’s Stop Wasting Food uses many innovative and sustainable seasonal menus, probably on largest voluntary organisation different methods to change con- restaurant. The restaurant is a month-by-month basis. This working to prevent food waste. sumer behaviour. One example is moving and being set up close means that fish and seafood will Food & Beverages Architecture & This consumer movement was a collaboration with the Danish Food & Beverages Communication & Behaviour to a lake near Christianshavn. be served in the early spring; Physical Framework started by Selina Juul in 2008 and Union of Teachers where they Noma is also changing shape and purely vegetarian food will be → The food is organic and not only is now supported by over 40,000 started a nationwide campaign → Working with Rema1000 they → Campaigns and events with will run according to a strict set served in late spring, summer and locally grown, but home grown. → The restaurant will be Danes. Stop Wasting Food aims for schools supplying them with have stopped buy-one-get-one people working in the food of rules with its own small farm early autumn and in the winter → The food is not just seasonally established in an abandoned to create a larger and more per- educational films, flyers, website free offers and other quantity industry employing a full-time farmer, a months meat will take centre inspired, but seasonally skate park manent focus on food waste and etc. Along with Unilever Food discounts in their supermarkets → Make educational and informa- greenhouse on the roof and a raft stage. All the seasonal menus determined give Danes the necessary tools to Solution they have also developed tion materials about food waste to enable food cultivation on the are designed to be deliciously fight food waste themselves. doggy bag system for restau- → Brings attention to the issue of lake amongst other things. avant-garde, which is precisely rants, cafés and canteens around food waste by encouraging what makes Noma so famous. the country to allow customers to behaviour change. During When Noma serves vegetarian bring their leftovers home. the last 5 years Denmark has food they choose to do so Daily Operations & Mobility reduced its food waste by 25% because it reflects the most Daily Operations & Mobility www.stopspildafmad.dk delicious thing nature has to offer → Non-profit organisation at that time of year. New Noma → Noma eliminates the whole → Run by volunteers will demonstrate that sustaina- idea of a procurement policy bility doesn’t have to be a set of as they will not buy anything limiting rules but a set of beliefs but rather produce everything that promote innovation and themselves superb taste.
www.noma.dk
Photo Photo Photo Photo Mikkel Heriba Thomas Pape Andreas Mikkel Hansen Peter Brinch 22 Daily Operations & Mobility Aarhus Sustainability Model Aarhus Sustainability Model Daily Operations & Mobility 23 Aarhus 2017 Aarhus 2017
Daily Operations & Mobility
Waste management Purchasing policy Transport Sharing policy Accommodation Social responsibility
Made of: Beetroot, paper, dry ice, water, spirulina and vinegar. 24 Daily Operations & Mobility Aarhus Sustainability Model Aarhus Sustainability Model Daily Operations & Mobility 25 Aarhus 2017 Aarhus 2017
Daily operations and mobility includes all logistics: waste management, transport, purchasing policies, sharing policies and accommodation.
1 2 3 4 5 6
Waste Transport Purchasing Sharing Accommodation The social aspect
Waste is a resource and so it Cycling is good for you. Encourage A sustainable purchasing policy An active sharing policy aims to make Let your guests, partners and It is important to keep a focus on makes financial sense to sort and people in and around your project is a simple and effective tool people reconsider what it is necessary visitors sleep sustainability. The the people in your organisation. manage these resources correctly. to cycle, use public transport or at that acts as a checklist for all to own and what could just as easily easiest piece of advice to give is to Remember to provide good work- Some things can be reused and least lift share. By giving people staff working with suppliers and be borrowed. In addition to this, a put them up yourself or at some- ing conditions for your volunteers others can be sold. You can keep a little nudge in the right direc- purchasing. Purchasing is closely sharing policy outlines what items the one else’s house or book them into and your ambassadors, as they are costs down by making the right tion, and providing them with an related to the other focus areas of organisation or project itself would Nordic Ecolabel [Svanemærket] or the backbone of your organisa- decision. The first point in your alternative, you can help people this model so collate a list of good like to rent out and share. organic hotels. AirBnB and Couch- tion. Reward them for their work. Plan of Action for Waste should be get going. Have a talk with Go- suppliers. Suppliers often have The average drill is used for just 15 surfing are other alternatives. Create a good atmosphere through to arrange a meeting with a waste More or with another lift-sharing to be pushed a bit to increase the minutes in its entire lifetime. We can humour and enthusiasm. consultant. Another important organisation or get rid of the free number of sustainable products do this better and an active sharing More info: Take the time to use people with thing is to try to think in terms of parking spaces or introduce good they offer, if they don’t live up to policy is a good step in the right → Svanemærket.dk functional difficulties for different minimising waste whilst planning bicycle parking facilities. Make the your expectations you can consid- direction. → Airbnb.dk manageable tasks. A diverse staff your project. Thoroughly plan the journey to your site (or part of it) er changing supplier. Take a look → Couchsurfing.com will often strengthen an organi- building up of your project, pur- an experience in itself. Northside at their business – do they have an More info: sation as through them you will chase with care, reuse materials (check out the case study earlier environmental policy? If they do → By-del.dk experience the world from many and objects. Remember to try to in this guide) did just this, which then they also know how to man- → Denlilletjeneste.dk different angles and thereby engage your audience and col- nudged people towards walking or age and deal with sustainability. discover new possibilities and leagues with waste management cycling. Transport is an important The purchasing policy must be perspectives. during the whole project as well as area if your focus is on reducing written down and shared and in the day to day running of your CO2 emissions. Remember to discussed within the organisation More info: operation. compensate for CO2 emissions so that everyone involved under- → Csr.dk from flying or other CO2 costly stands its purpose and principles. → Kooperationen.dk More info: ways of travelling. In can be beneficial to ask others → Sagerdersamler .dk → Mtas.dk who have experience in this area. → Rebox-event.dk More info: → Kendditaffald.dk → Midttrafik.dk More info: → Gomore.dk → FSC.org → Plant-et-trae.dk → Vuggetilvugge.dk → Økologi.dk → Ansvarligeindkøb.dk 26 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 27 Aarhus 2017 Aarhus 2017
Location: Hamburg, Germany Location: Oslo, Norway Hanseatische Øya Festival Materialverwaltung
Hanseatische Materialverwaltung Øya Festival’s goal is to become is a company based in Hamburg. one of the world’s most environ- The company’s goal is to collect mentally friendly festivals, which discarded props from the film, TV they strive to achieve through and theatre industries. These in- their efforts with waste manage- dustries throw away a lot of usea- ment, food, transport, energy, ble materials when they no longer communications materials etc. need them, which is not good for Running the festival sustainably the environment. Hanseatische is a big part of the music festival Materialverwaltung stores these as it is important for Øya to con- props in a large warehouse and stantly discover and develop new allows others to rent or purchase sustainable solutions better than them for a small amount for use in those used the year before. The other creative productions such festival’s ideology directs their as school plays. The organisation efforts to give the audience the has existed since 2012 and more opportunity to act in an environ- than 3800 customers in the local mentally friendly manner during area have benefitted from the the festival. But the festival also organisation’s efforts. wants to inspire festival-goers, volunteers, collaborators, artists www.hanseatische-material- and other involved parties to live verwaltung.de sustainably outside the festival season as well as during.
www.oyafestivalen.com Photo Amanda Orlich / Øya festival
Food & Beverages Daily Operations & Mobility Communication & Behaviour
→ Øya purchases as much organic → Checks eco-certifications and → Recycles into 15 categories. In → Øya holds talks and workshops Daily Operations & Mobility food as possible – 96% organic quality controls purchased 2014 72% of waste was recycled, and participates in debates to food at the festival products which meant that the festival share their acquired knowledge → Hanseatische Materialver- → They purchase nearly all → Favours products that can be saved CO2 emissions equal to → Øya participates in global waltung is a non-profit ingredients directly from repaired easily 13,000 cars for a year. events about the environment foundation farmers (48 tonnes of food) → Ensures the possibility of → Limits non-recycled rubbish to to increase knowledge of the → Crowd-funding and sponsor- → They use exclusively returning surplus stock 13,000kg subject ship agreements enabled its sustainable products → Uses local producers and → Runs a bottle-deposit system → Øya views the festival site as an establishment → They provide vegan and suppliers → They only use direct current on arena that can communicate → The company is partly run by vegetarian options → Reduces the number of deliver- the festival site. They have built eco-friendly ideas to the gener- volunteers ies and encourages lift-sharing a direct current infrastructure al public, which they can adopt Photos → Discarded props are repaired to Handeatische-materialverwaltung → Uses hybrid or electric cars for in the park where the festival into their own lives improve their lifespan internal use is held → The initiative gives small → 98% of guests cycled, walked → They have forbidden the use of companies and projects the or took public transport to the diesel generators opportunity to tackle big festival → The festival is working production by increasing the → Strives to reduce energy con- alongside Oslo Municipality to availability of props and sumption at the office and at the prohibit diesel generators at all theatrical materials festival site outdoors arrangements → The price for renting or → Uses LED-lighting on site and → Has developed an internal purchasing props depends on on stage eco-guide what they will be used for 28 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 29 Aarhus 2017 Aarhus 2017
Location: Aarhus, Denmark Location: Silkeborg, Denmark Scandic The Independent AIR
Scandic Aarhus City opened on The Independent AIR is a res- in Denmark, has spread further the 1st of June 2012 in the heart idency and network set up by afield into Europe and is built on of Aarhus. The new hotel was young artists. It is an independent active involvement, idealism and built around one of the city’s platform where it is possible to the power of change. oldest and best-kept facades, and meet others from various artistic is designed in a way that takes and cultural backgrounds and The Independent AIR integrates the city’s history into considera- challenge, rethink and develop sustainability and the environ- tion. The hotel has incorporated the roles of photography and lens ment into its projects. They aim many sustainable measures that based art as well as conceptualise to reflect upon and consider all reduce the hotel’s impact on the the permanent exchange be- aspects when it comes to their environment to a minimum. One tween the image and the viewer. use of transport, consumption of these measures is the plac- and CO2. Another of the project’s ing of solar panels on top of the The Independent AIR also invites goals is to inspire others to in- building, which generates enough recognised international guest corporate sustainability into their electricity to cover 90% of the artists to give talks and enter into cultural projects and events. energy consumption from the a dialogue with young aspiring hotel rooms. artists. The project, which started www.theindependentair.com www.scandichotels.dk/ Hotels/Danmark/Aarhus/ Arhus-City/
Food & Beverages Daily Operations & Mobility
Photo → In connection with residencies → Minimum use of polluting Scandic and events: Organic and transport and they promote the environmentally friendly food use of bicycles No meat; local and seasonal → They coordinate transport products where possible; 90% when shopping, picking up organic food and an absolute things etc. Photos minimum of food waste → They encourage the use of Clémentine Schneidermann public transport as much as possible → They provide bikes to partici- pants of the residency Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour (for example by borrowing Architecture & Communication & Behaviour Physical Framework neighbours’ bikes in exchange Physical Framework → Beehives on the roof produce → Has solar panels on the roof → Electronic monitors registering for an art print) → They inspire residency honey for the hotel kitchen → Offers the guests the opportu- → Environmentally-friendly how many kilowatts of → The Independent AIR → Renewable energy and low participants to think green by → Organic and UTZ-certified nity to borrow bicycles materials electricity the solar panels prioritises second hand and energy consumption encouraging them to reflect on coffee is used → Is Nordic Ecolabel certified are producing are displayed eco-certified products; over → Installation of solar panels every day scenarios as well as → Scandic’s own tap water is [Svanemærket] 75% of the furniture, crockery, at the art residency introducing them to sustainable given to guests in reusable glass → Uses water-saving toilets and cutlery etc. is second hand accommodation initiatives, offering them bottles showers → They have introduced com- → Limited supply of hot water recipes etc. → Sustainably caught fish is used → Utilises chemical-free cleaning pensation for CO2 emissions of reduces usage during the → They “train” staff about what by the hotel kitchen methods flights by planting roughly residency constitutes a sensible use of re- → Follows up on suppliers to en- 2 hectares of forest – sources whilst cleaning, remind sure that they, too, live up to the The Independent Forest them to turn off the lights etc. hotel’s sustainable standards → Comprehensive waste manage- → Recycles discarded materials ment. Cardboard, paper, hard and soft plastic, metal, glass Social responsibility and toxic waste area sorted → It is Denmark’s most accessible → Organic food waste is hotel and has 22 hotel rooms composted with wheelchair access → It donates unwanted furniture to charities and sports clubs 30 Architecture & Physical Framework Aarhus Sustainability Model Aarhus Sustainability Model Architecture & Physical Framework 31 Aarhus 2017 Aarhus 2017
Architecture & Physical Framework
Building materials Energy Water Interiors
Made of: Sweet potato, rice cakes, gelatine, cork mat, recycled tyre, dry ice and vinegar. 32 Architecture & Physical Framework Aarhus Sustainability Model Aarhus Sustainability Model Architecture & Physical Framework 33 Aarhus 2017 Aarhus 2017
This section focuses on the physical aspects of a project. Building materials, energy, water and interiors.
1 2 3 4
Building materials Energy Water Interiors
Everyone needs a physical space to Making something new out of Energy improvements are easy Water use is very easy to measure There are often many chemical inhabit, exhibit, set up, put things something old also provides your to make. There are already many – everyone gets a water bill and toxins in our indoor environments. or just be and so there are many project with a good story. Far too pieces of energy saving advice out everyone pays a water discharge Use sustainable materials inside to things to take into consideration many things are thrown away – there - follow them. The website, fee. These bills can act as a moti- avoid these chemical nasties. when deciding to build and there old bannisters, old windows, old Vedvarende Energi [Renewable vational tool for reducing water Buy Nordic Ecolabel certified is also a lot of money to be saved doors, old boards, old roofs, old Energy] has some tips. There usage. furniture or C2C-certified carpets. by doing the right thing from the bricks, old tiles. If you don’t have are often small changes that you You can utilise rainwater. Buy a There are also C2C certified start. A good place to start is using any old materials to reuse yourself, can make, like replacing your water butt, which you can find at sound-insulating panelling and DGNB’s criteria for sustainable have a look at genbyg.dk or get lightbulbs with LEDs, avoid- any builder’s merchants. Rainwa- indoor plant walls available. building, which also provides lots inspiration from The Energy Town ing having your electronics on ter can be used to water flowers or, There is a huge market of used of information on building gen- Skive’s website. standby, buying A+++ certified for the more ambitious handyman, interior materials and furniture. erally. You can also check out the products etc. But there are also can be used to flush the toilet. There are so many possibilities various certifications available for Remember that your construction bigger savings and investments to New buildings can be fitted to be to create a pleasant and positive building materials such as FSC, has more than one function. Your make by setting up solar panels, or as water-saving as possible and environment without chemicals. C2C, Nordic Ecolabel etc. roof can be a water collector, a even finding space for a windmill, rainwater utilisation can be fitted habitat for flora and fauna or gen- which are now available in many as standard. This also helps in More info: Always plan the purchasing of erate energy using solar panels. sizes. The most important thing terms of climate adaptation. When → Vuggetilvugge.dk (c2c) your building materials thorough- is to use energy from renewable thinking of climate adaptation the → Svanemærket.dk ly to minimise waste. If you are More info: sources. key thing is to have as few surfaces (Nordic Ecolabel) really into it, you can do life cycle → FSC.org Many electricity companies offer that the rainwater will flow off analyses to limit your waste. → Svanemærket.dk electricity generated by renewa- as possible and as many things It is also possible to use recycled (Nordic Ecolabel) ble sources. Although the quota that can delay, or completely halt materials and reuse pieces from → Energibyenskive.dk system is still the most common (collect) the flow of water. other building projects. It is often → Vuggetilvugge.dk (c2c) meaning you can’t be sure that One thing is important: Use drink- cheaper, better and more beautiful → Genbyg.dk the electricity you actually use is ing water with care. From a global to use old materials. → Dk-gbc.dk (DGNB) renewable, choosing a sustaina- perspective drinking water is a ble supplier supports the general precious resource. development towards renewable energy. Home-grown electricity More info: is also an option if you use solar → Aarhusvand.dk panels. → Dk-gbc.dk (DGNB)
More info: → Ve.dk (Vedvarende energi) → DanSolar.dk → Energiakademiet.dk 34 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 35 Aarhus 2017 Aarhus 2017
Location: Hillerød, Denmark Location: Aarhus, Denmark Klaverfabrikken Rethink Urban Habitats
In 2011, Klaverfabrikken [The Pi- Even though Klaverfabrikken has Rethink Urban Habitats’ vision is a ano Factory] became the world’s already achieved one of their more alive and vibrant city. A city first CO2 neutral venue after goals, namely that of become that offers the same feeling as the installing solar panels on the roof. the first CO2 neutral venue in the first day of spring; where nature This generated international in- world, they want to continue de- Daily Operations & Mobility Architecture & is alive and we are a part of it! terest in the venue’s work, which veloping and become even more Physical Framework The project has the simple goal of looks into establishing a balance green in the future. It is already → “Climate concerts” are held increasing biodiversity in the city. between socially responsible cul- starting to take new steps such as where the profits go to impro- → All stage lighting is LED ture and their sustainable ambi- changing all of the light bulbs to ving the sustainability of the → Solar panels on the roof The project is about rethinking tions. In addition to their focus on LEDs, introducing organic drinks venue the city as a natural habitat – not becoming CO2 neutral they also in the bar, which can be enjoyed → Klaverfabrikken’s clubs are set just for humans but also for ani- work with various other aspects in recycled glasses and finally, up and run by volunteers, which mals and plants. For biodiversity! of sustainability. For example, a establishing a 100% CO2 neutral means that volunteers are at the recycling mentality takes pride of acoustic stage on the roof. heart of the organisation The motivation for this project place in the organisation and de- → The solar panels were financed is the fact that the majority of termines the way that they save www.klaverfabrikkenlive.dk through a combination of guest European citizens now live in and reuse props and materials donations at concerts, bake cities, which are fast becoming from previous performances as sales and other refreshments, the places where most people well as collect discarded materi- sponsorships, municipal grants interact with nature, whether als from other organisations. and EU support that be by a bird table, a park or → Programmes are printed on by the waterfront. This so-called stone paper “everyday nature” hasn’t received much attention in recent years despite international studies indicating that cities have a huge amount of unrealised potential when it comes to housing species that otherwise are under threat.
Rethink Urban Habitats is a demonstration project based in Aarhus and other cities in the Central Danish Region, which aims to provide visible examples of how to promote biodiversity in an urban context, as well as increasing the quality of life for people living in the city. In the future, we should be able to enjoy the nature that we have all around Photo us in the city. Rethink Urban Habitats
www.naturhistoriskmuseum.dk
Architecture & Communication & Behaviour Physical Framework → Full of inspiring and easily → Provides easy to understand understandable messages and instructions on how to support stories and increase biodiversity → Has a strong impact and a good → Demonstrates tangible green ability to mobilise citizens projects under the umbrella Green City Life Mejlgade [Grønt Byliv Mejlgade] Photo → Utilises a “Do It Yourself” Thomas Nørgaard Elvius approach 36 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 37 Aarhus 2017 Aarhus 2017
Location: Holland Location: Aarhus, Denmark Smog free tower The Coal Bridge
The Smog Free Tower is an idea The designers’ intention is not for The Coal Bridge project interacts developed by Daan Rossengaard the Smog Free Tower to stay per- with Aarhus’ urban environment and his team of experts. The idea manently in Rotterdam but for it via a 6-metre high coal bridge, behind the project is to design to move around and agreements which hasn’t been used for many the world’s biggest “smog vacu- have already been made for the years. In its heyday a crane ran um cleaner”, which will improve tower to visit Beijing and Mumbai. back and forth on the bridge the quality of air in Rotterdam. In the future, the creators of the transporting coal to the surround- The Smog Free Tower uses min- Smog Free Tower wish to start up ing area. Now the bridge and its imal amounts of energy and the a Smog Free Movement where neighbourhood have become a small amount of energy it does people from across the globe can shady part of town, no longer consume is supplied by renewa- cooperate to tackle the issue of involved in city life. The overall ble sources. In addition to this, it pollution. vision for this project is thus to is also a design project strongly bring the bridge and its neigh- inspired by the idea of a society www.studioroosegaarde.net bourhood to life again and create that doesn’t generate waste. a new, iconic landmark in the city. For this reason the Smog Free The Coal Bridge project does Tower collects the filtered smog this by creating events that bring particles and compresses them to people to the area, giving life to create “diamonds” which are sold the neighbourhood. An example as rings and cufflinks. of this was a couple of food fairs held at the Coal Bridge; one held in collaboration with local food producers and purveyors and another held in collaboration with Kødbyen [the meat-packing district in Copenhagen]. The Coal Photos Kulbroen Bridge also holds exhibitions so people can stay in tune with project’s development in the area.
www.kulbroen.dk
Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour Physical Framework → A large percentage of the food → Everything will be built with → The presence of people due to served at the project’s events FSC certified and recycled → Reuse of old industrial infra- the project has already changed will be organic wood structure people’s attitudes towards, and → The Coal Bridge Food Team → They use eco paint → One of the project’s goals is for behaviour around, the bridge uses around 70% organic food → The project team has entered the bridge to be self-sufficient → The milieu around the bridge Photos → Local and seasonal produce is into a dialogue with the local in energy using solar panels and has been improved and made Studio Roosegaard favoured area to ensure that the vulner- battery storage systems more attractive, which has → Plastic bottled water is able people in the area will be → Another of the project’s goals led to more and more people never used consulted and included in the is to supply the public toilets choosing to spend time there local area rejuvenation with rainwater, which will be → The project has contributed to → During the phases of building collected from the bridge the area becoming cleaner and Daily Operations & Mobility Architecture & work, a solid daily communica- → Some recycled stadium seating more inviting Physical Framework tion with users of the area will from NorthSide will be used → Simple measures have been → When you purchase Smog Free be established taken to improve bicycle and jewellery you donate 1000m3 of → Powered by 1400 watts of → A young man from Fundamen- pedestrian connections to the clean air to the city renewable energy tet (a socioeconomic company area → Crowdfunding was used to → Cleans the air of smog (filters working with vulnerable young → The Coal Bridge has become finance the project 30,000 m3 of smog per hour) people) has been employed by “a place to be” in Aarhus, which the project was not the case before this project was set up 38 Communication & Behaviour Aarhus Sustainability Model Aarhus Sustainability Model Communication & Behaviour 39 Aarhus 2017 Aarhus 2017
Communication & Behaviour
Positive communication Behaviour change Nudging Inspiration Ambassadors Materials and printing
Made of: Turmeric, a jam jar, beetroot juice, vinegar and baking powder. 40 Communication & Behaviour Aarhus Sustainability Model Aarhus Sustainability Model Communication & Behaviour 41 Aarhus 2017 Aarhus 2017
The combination of action and good communication strengthens a project’s brand and affects the audience’s behaviour. This section explains how to spread your message in a way that catches attention and engages as many as possible. 1 2 3 4 5 6
Communicating with Simple, positive Behaviour renewal, behaviour Provide a better alternative and Create interest groups and Materials and printing the audience communication changes and nudging show them the way ambassadors Produce your communications By using the right communication Tell positive stories that engage It often comes down to a question The general public are also crea- Find people that can help spread materials sustainably. There are it is possible to change people’s people and make them feel good. of habits so it is important to think tures of habit. If they discover that your good intentions. This applies many alternatives out there and it habits and behaviour. If a cultural Negative communication can have about and incorporate behaviour the healthy option is also the tast- to both members of the general is now possible to print everything project introduces people to the the opposite effect of alienat- into your communication. Col- iest, they will choose the healthy public who support what you’re C2C-certified (Cradle To Cradle). possibility for more sustainable ing people from your message. leagues, readers and others have option. It’s about providing people doing but also to colleagues and Natural options include printing behaviour many will grasp the Outline opportunities rather than to make an effort to learn new with alternatives. volunteers who can be your best using beetroot juice, squid ink etc. opportunity and act according- problems. People are tired of habits and if the changes are too You can also be an early adopter ambassadors outside the project. Remember to print on recycled, ly. Many are willing to go the seeing polar bears sinking on ice large, it can lead them to throw in and lead the way for others to This is why it is important to pro- Ecolabel or FSC-certified paper. extra mile if they know that it can floes. Keep your message as simple the towel. Nudging can be used as follow and provide inspiration and vide good conditions for volun- Remember simple steps such as make a positive and sustainable as possible. Be aware of who your a tool to point people in the right motivation. This also works inter- teers. Interest groups can initiate setting all printers to print on both difference. For example, if you target audience is. You target direction. nally within an organisation, for collaborations with companies sides of the paper as standard. want people to sort their rubbish audience is probably not interested example by sorting recycling back- who can help resolve any challeng- for recycling it has to be explained in reading a lot of technical jargon; More info: stage it encourages the audience to es you face with sustainable solu- More info: very clearly so that they feel that it complicated explanations often → Inudgeyou.com also do their part “frontstage”. tions. It’s about finding synergies → KLS.dk is something they can manage. lead to the reader giving up. It is → Thenudgingcompany.com that work for all parties. → Arcticpaper.dk easier to understand a shorter → Worldperfect.dk More info: Call it nudging, call it changing piece of text and people that are → NorthSide.dk More info: behaviour. It’s just common sense. genuinely interested can gather → Clean.com more information elsewhere.. → Tagdel.dk More info: → Worldperfect.dk More info: → Worldperfect.dk 42 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 43 Aarhus 2017 Aarhus 2017
Location: Aarhus, Denmark Location: Samsø, Denmark Swapping market Samsø
The swapping market is a phe- The Swapping Market phenomenon Samsø Energy Academy is, as Samsø strives to continue devel- nomenon that started in Aarhus has since been further developed the name suggests, located on oping in a sustainable direction through collaboration between by Worldperfect and the Danish the island of Samsø. The Energy so they are now working with a The Environmental Protection Fashion Institute into the concept Academy works with the island’s goal to make the island fossil-free Agency, Worldperfect and the Global Fashion Exchange, which sustainable transition in close by 2030. As well as phasing out Danish Fashion Institute. The has been held in New York, Los cooperation with the local com- the use of fossil fuels, Samsø is concept is simple – swap things Angeles, Milan and Paris. munity and Samsø Municipality. also demonstrating how energy that you brought from home that Samsø is 100% self-sufficient with efficient solutions can be intro- you no longer want with things renewable energy, which has duced into society. The Energy that other people have brought been achieved in just 10 years. Academy believes strongly that along that they no longer want. the transition must occur with The Swapping Market sets up the The island is known as an “energy the support and cooperation of venue so that rather than swaps island”, which was cemented the island’s residents so that they occurring face-to-face, everyone when the director of the Samsø develop a sense of ownership. Photo Franseska Mortensen hands over their items to volun- Energy Academy, Søren Her- teers who distribute them around mansen, was named as a “Hero www.energiakademiet.dk the market area. of the Environment” by TIME magazine in 2008. Communication & Behaviour
→ Impressive ability to involve and activate citizens → Success with arranging events for both business tourists and Daily Operations & Mobility Architecture & regular tourists alike Physical Framework → Inspiring and readily under- → Community and local owner- standable story with universal- ship involvement strategies → Wind turbines across the ly useful messages to take home → Engagement of residents whole island → Encourage knowledge ex- → International network → Solar panels on the roof of the change by holding talks, energy academy workshops and conferences.
Photo Byttemarked
Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour Physical Framework → The food and drink served → Any surplus clothes that don’t → Swapping markets can at swapping markets are find a new home are given to → A swapping market is by defini- change people’s behaviour sustainably sourced charity tion flexible – it can be held in and understanding of waste almost any location imaginable. as a resource
Photo Franseska Mortensen 44 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 45 Aarhus 2017 Aarhus 2017
Location: London, England Location: Aarhus, Denmark The Rising Tide ReUse
Jason de Caires Taylor’s piece, Part of the strength and intrigue of ReUse is a recycling centre in “The Rising Tide” is located in the the piece is its location under the the middle of Aarhus whose middle of the Thames in the cen- surface of the river, which means main goal is to change people’s tre of London. The piece consists that the riders are only visible when attitudes towards waste and in- of four sculptures of riders; two the tide recedes twice a day. This spire people to recycle and reuse businessmen and two children detail increases the attractiveness discarded materials and items. sitting on horses. The horses’ of the work and strengthens its On top of this ReUse strives to heads are formed as “horsehead message. heighten consumer’s sustainable pumps” which refer to oil drilling, awareness by involving them in whilst the choice of riders reflects www.underwatersculpture.com workshops at the centre. ReUse contemporary citizens whose functions as a exchange central current control of resources for discarded household items. affects children, whose future is Citizens can either drop off their at stake. The piece uses aesthetic unwanted items at ReUse or expression to encourage viewers request that they get picked up to reflect over society’s current by the municipal refuse collection use of fossil fuels. and taken to ReUse.
The recycling centre attempts to place the discarded items in their natural habitat so that each container has its own theme. For example in the kitchen container you find a fully equipped kitchen where all the unwanted bits and bobs are where you would Photo ReUse normally expect them to be in a kitchen.
www.reuseaarhus.dk
Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour Physical Framework Photo The Rising Tide → ReUse grows edible plants → At ReUse it is possible to borrow → ReUse posts new deliveries to such as carrots and peas a cargo bike free of charge to → ReUse is for the most part made the centre on Facebook around its centre take your goods home out of recycled materials and → Their visual identity works with → The area is closed off for cars but reclaimed building supplies graphical elements and simple open for people → Old shipping containers are colours that help guide the user Architecture & Communication & Behaviour → The existing large household used to make up the different → ReUse has a well thought out Physical Framework refuse collection routes have rooms in the centre communicational strategy → The piece’s aesthetic expression been kept but the final destina- consisting of catchy statements → Challenges the current indirectly affects viewers’ de- tion has been moved from the like “one man’s blender, limitations of art cision-making and encourages incineration plant to ReUse another man’s milkshake” them to consider and relate to → They encourage sharing so when society’s challenges people have finished reading a book that they borrowed from ReUse, it is considered the done thing to return the book so that others can enjoy it too → You can borrow a “party supplies kit” where people can borrow tableware and cutlery for 30 people, which makes holding Photo parties and big events easier The Rising Tide 46 Aarhus Sustainability Model Aarhus Sustainability Model 47 Aarhus 2017 Aarhus 2017 2017 and
Goal for 2017
Sustainability Selected projects
Over the next two years many Businesses will acquire a valuable cultural agents will use and showcase to display their green develop the Aarhus Sustainability solutions to the whole of Europe. Model. Our ambition is for around Our ambition is for the Capital 100 projects to work with the of Culture 2017 to show the way model in one way or another. 15 for other capitals of culture in the projects have already achieved a future so we will see more people great deal and many others are and projects using their own local well on the way. Their work will sustainable values, businesses continue for many years to come and cultural capital to solve the and ASM will continue to inspire challenges of tomorrow. more and more to work with green solutions. Businesses will take up a very natural place in this value chain.
Selected projects
Rethink Urban Habitats Rethink Theatre Fængslet Aarhus Holstebro Horsens Wind capital of the world Gentænk sommerhuset Water Music Den Nye MaltFabrik - 87% of Denmark’s total turnover Ringkøbing m.fl. Randers Ebeltoft from wind energy is generated by businesses within the Central Gentænk landsbyen Smart Sustainable Valley ReUse Danish Region. Hinnerup m.fl. Aarhus Aarhus
Kulbroen INDEX Aros Energy island Samsø Aarhus Region Aarhus - World-renowned energy island The Independant Air Remisen Brande Northside Silkeborg Brande Aarhus
365Tekster Skjulte Steder Aarhus Kunsthal Aarhus Aarhus Aarhus
Kulturprinsen KRAFT 2017 Academy Viborg Ringkøbing Aarhus
Kulturringsløbet 2017 Safari Rethink Sustainable Society Skanderborg m.fl. Samsø Aarhus
Urban Lab Sustainability Festival Voxhall Horsens Samsø Aarhus 48 Aarhus Sustainability Model Aarhus Sustainability Model 49 Aarhus 2017 Aarhus 2017 The European Dimension
Aarhus
The international aspect is A global effort starts locally. very important for ASM. Our In 2017 we need people to turn ambition is to reach beyond up, experience, laugh and share our own national borders. knowledge across the whole region. Leeuwarden Danish ideas, businesses and solutions must be exported to It therefore makes sense to initi- Europe both to inspire and be ate a network of future (and past) inspired. capitals of culture. The capitals Wrocław of culture for the next three years ASM must embark on a innova- are shown on the map. tion expedition to show the world what the Central Danish Region can do and bring new knowledge and know-how back with it.
2016
2017
Donostia-San Sebastián Plovdiv
2018
Matera
2019
Paphos
Valetta 50 Aarhus Sustainability Model Aarhus Sustainability Model 51 Aarhus 2017 Aarhus 2017
Walking the Walk
Here at the 2017 office we have started implementing a number of small measures, which we hope will one day develop into a cohesive and attractive sustainability strategy. These are the goals that we have achieved in 2015 and you can read more about our plans for the future at 2017.dk.
Food & Beverages Daily Operations & Architecture & Communication & Mobility Physical Framework Behaviour → To the extent that it is possible we do not use bottled water. In- → We save as many of our materi- → We have our offices at DOKK1 → We encourage each other to stead we aim to serve tap water als from large events as possible – a new low-energy building take the small steps towards to our staff and at our meetings and try to reuse them in other from 2015 constructed using sustainability that we have im- → We have given all our employ- situations robust, natural, environmen- plemented as an organisation ees a sustainable BPA-free → We use a wide range of volun- tally-friendly and re-usable ma- → We try to take our sustainable water bottle, which they can fill teers and provide them with the terials such as concrete, glass, behaviour home with us and up themselves with water from opportunity to use their work steel and aluminium without improve our habits at home as the tap. This saves drinking experience with us to apply for the use of dangerous chemicals well as at work glasses and therefore also jobs in the future → We use electricity generated → We encourage staff to take saves on the washing up. As an → We employ a number of people by the 2431m2 of solar panels notes on a computer or tablet added bonus, it also encourages with different functional diffi- located on the roof of DOKK1, during meetings people to drink more water culties on a part-time basis. which reduces our overall ener- → In the future we will encourage as they have a half litre bottle → All our printers print on both gy consumption all our project partners to use rather than a small glass to sides of the paper as standard → We hold our offices at a the Aarhus Sustainability Mod- drink from → We purchase and print on constant temperature, using el in their work → At large meetings and events on FSC-certified paper as much as seawater-cooling systems site, we use DOKK1’s catering possible amongst other methods, which manager, Fazer Food Services → We cycle to and from work reduces our energy consump- Danmark A/SM, which uses when the distance allows us tion significantly between 30 and 60% organic → We cycle to and from meetings → Both indoors and outdoors produce when the distance allows us the building strives to reduce → Instead of throwing surplus → We collaborate with various energy consumption as much food away we offer it to our staff local projects who are working as possible. LED lights, and with new sustainable initiatives other technology, are used and solutions to achieve this → The lighting automatically turns off after a certain period of time where the offices have stood empty Photo Andreas Hvid 52 Aarhus Sustainability Model Aarhus Sustainability Model 53 Aarhus 2017 Aarhus 2017
Naturfarver Ingrediensliste
Food & Beverages Architecture & Physical Framework Parsnip, beetroot, candy-stripe beetroot, Rice cakes, gelatine, cork mat, sweet potato, red onion, rice cake, apple, recycled tyres and dry ice. pear, watermelon and aubergine. Background colour: Background colour: Sweet potato. Sa Spirulina. Sw
Treatment Additives Daily Operations & Mobility Communication & Behaviour 1 4 1. Cooked 2. Filtered & Cooked 13 3. Vinegar Paper, dry ice, water and spirulina. Jam jar, beetroot juice, vinegar Individual Number 4. Baking Soda and baking powder. 5. Ammonium Bicarbonate Background colour: Short Name Ro Beetroot. Background colour: Turmeric. Full Name Red Onion Br Tu
1 2 K Tu Kale Turmeric
3 4 2 5 6 7 8 Pa Ro B Gr Rm Ra Parsnip Red Onion Basil Grapes Ramson Radish
9 10 4 11 12 13 14 15 2 16 17 3 Rb Ro Rc Rp Ro R Yo Sq Rc Raspberry Red Onion Red Cabbage Red Pepper Red Onion Rocket Yellow onion Squash Red Cabbage
18 19 5 20 21 22 23 4 24 25 26 27 28 29 4 P Rc Gi St H Rc Yo Sa Bb C Br Br Parsley Red Cabbage Ginger Strawberry Hokkaido Red Cabbage Yellow Onion Spirulina Blackberry Cabbage Beetroot Beetroot
30 31 32 33 34 35 36 37 38 39 1 40 41 Kr Sw Sp Au Rc Eb Le Ch Bo Br Re Sb Kohlrabi Sweet Potato Spinach Aubergine Red Cabbage Elderberry Leek Chili Blood Orange Beetroot Red Currant Sea Buckthorn 54 Aarhus Sustainability Model Aarhus Sustainability Model 55 Aarhus 2017 Aarhus 2017 The publication
Worldperfect Samsø Energy Aarhus 2017 Published in collaboration Academy with KLS and Arctic Paper
Worldperfect was set up in 2010 Every year thousands of industry Aarhus 2017 has hired Worldperfect This booklet has been printed in Arctic Paper has supplied the as Denmark’s first sustainability specialists, politicians, civil and Samsø Energy Academy to act collaboration with KLS and Arctic paper for this guide. It is printed bureau. The company has been a servants and opinion formers as sustainable officers. Paper who have provided us with on Munken Pure paper, which is pioneer since the beginning and from across the globe visit a super sustainable publication. made by Arctic Paper Munkedals has fought to get sustainability Samsø. They go to hear and This guide is one part of our work who have Europe’s lowest water into the corridors of power of experience the story of how a as it should help project leaders KLS Graphical House is the consumption. businesses and political parties small island community has and volunteers in their efforts greenest printing company in alike. radically transformed their towards sustainability. northern Europe. KLS design Munkedal uses 3-4 litres where energy supply over the last 10 and produce printed products, others use 10-15 litres in produc- Using sustainability as a dogma years. How could it be done? Fonden Aarhus 2017 print in large format as well as ing 1kg of paper. for innovation and a positive DOKK 1, develop showcase systems and approach towards behavioural The story of Samsø is one of Hack Kampmanns Plads 2,2 dealing with direct emails and Arctic Paper can supply types of change, Worldperfect has straw-based district heating 8000 Aarhus distribution. paper that are FSC, PEFC, Nordic accrued a portfolio including systems, wind turbines and [email protected] Ecolabel and Ecolabel certified. (amongst many others) a strategic solar energy, but also, just as KLS is the second printing com- collaboration with NorthSide importantly, it is one of people pany in the world to introduce www.articpaper.com since 2011, a key position in the and processes and what makes 100% biodegradable printing, swapping market movement, the people in a community take which is free from chemicals and creation of ReUse – a new kind ownership of a project. heavy metals. This printing is of recycling centre – and Rebox certified by the world’s strictest (a new waste sorting system for There are many lessons to be environmental certification, large events). It was also World- learned from Samsø, which is Cradle2Cradle. The energy used perfect behind GoGreenAarhus what Samsø Energy Academy in printing comes from wind (a cool designer city map cover- hopes to facilitate through its power and the production is CO2 ing the sustainable places and operational role in Aarhus 2017. neutral. As well as Cradle2Cradle experiences on offer in Aarhus) products, KLS also supplies Eco- and they also introduced stone Samsø Energiakademi label, FSC and Climate certified paper (paper made of stone) to Strandengen 1 products. Denmark. 8305 Samsø [email protected] www.kls.dk Worldperfect is a sustainable www.pureprint.dk operator in Aarhus 2017 and took the initiative to develop the Aar- hus Sustainability Model, which you are sitting with right now.
Worldperfect Jægergårdsgade 154, 1. sal 8000 Aarhus [email protected] Aarhus Sustainability Model (ASM) is meant as a tool for those working with culture and cultural projects. ASM aims to facilitate the start-up, development and implementation of sustainable initiatives. The model consists of three tools: a strategy, a policy and a plan of action, which each make the main challenge of projects – getting started – more manageable.
www.aarhussustainabilitymodel.com