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Final Technical Report-Scaling up the Video Final Technical Report: Scaling up the video of Grow More,, Save More,, Earn More and additional CSISA-BD videos in Bangladesh Harun-Ar-Rashid Projject Coordiinator Submitted to: International Maize and Wheat Improvement Center (CIMMYT) House 9,, Road 2/2,, Bananii,, Dhaka 1213,, Banglladesh,, Tell:: +880-2-989-8011;; 9886608 Fax:: +880-2-9899676 Submitted by: Agricultural Advisory Society (AAS) House # 1/6,, Bllock-G,, Lallmatiia,, Dhaka-1207 Phone:: 880-2-8113645 Emaiill:: [email protected] www..aas-bd..org January 2013 Table of Contents Subject Page Nr. Front page 1 Table of Contents 2 Introduction 4 Project logistics 4 Project staff training 4 Procurement of video equipment 5 Administering Video Show 5 Video show through BTV 7 Service Providers 8 Video show events 9 Audiences at video show 10 Tillage service providers 11 CIMMYT DVD distribution 12 Community Coordinators 14 Leaflets distribution 15 Strip tillage demonstration 16 Conduct survey 16 Audiences’ opinion and demand for seeder 17 List of Tables Table.1: CIMMYT video show implemented union (nr.), 44 upazilas, 11 districts and 4 6 CSISA hubs Table.2 : Total 16 telecast Schedule in BTV on Grow More, Save More, Earn More 7 Video of CIMMYT-BD (Full and Short documentary) Table.3: Number of frequency for 19 types of involved service providers in four CSISA 8 hubs Table.4: Number of frequency for involved 19 service providers in 11 districts of 4 9 CSISA hubs Table.5: Number of video show events in 11 districts under 4 CSISA hubs 10 Table.6: Number of audiences of 332 video show events in 11 districts under 4 11 CSISA hubs 2 Table.7: Hub and district wise enlisted number of owners of two types 2 WT in 11 12 districts under 4 CSISA hubs Table.8: Hub and district wise number of DVDs distribution in 11 districts under 4 13 CSISA hubs Table.9: Number of DVD distribution for the involved 19 service providers in four 13 CSISA hubs Table.10: Number of enlisted community coordinators (CCs) in 11 districts of four 14 CSISA hubs Table.11: Five type of leaflets distribution in 11 districts within four CSISA hubs 15 Table.12: Number of strip tillage demonstration plots in 8 upazilas of 5 districts 16 under 3 CSISA hubs Table.13: Number of filled-up questionnaires in 11 districts under 4 CSISA hubs 17 List of Annexes Annex.I.A: Number of frequency for involved 19 types of service providers in 11 19 districts under 4 CSISA hubs Annex.II.A: Number of video show events in 44 upazilas of 11 districts under 4 CSISA 20 hubs Annex.III.A: Number of audiences of 332 video show events in 44 upazilas of 11 21 districts under 4 CSISA hubs Annex.III.B: Number of audiences of 332 video show events at 151 unions in 44 22 upazilas of 11 districts under 4 CSISA hubs Annex.IV.A: Number of enlisted owners of Dong Feng and Sai Feng 2 Wheel Tractor 26 (power tiller) in 44 upazilas of 11 districts under 4 CSISA hubs Annex.V.A: Service Provider wise number of DVD distribution in 11 districts under 4 28 CSISA hubs Annex.VI.A: Number of enlisted community coordinators in 44 upazilas of 11 districts 29 under 4 CSISA hubs 3 Introduction As per agreement between the International Maize and Wheat Improvement Centre (CIMMYT) and Agricultural Advisory Society (AAS), CIMMYT has engaged AAS to scale-up and disseminate the video “Grow More, Save More, Earn more and associated CSISA-BD released videos on rice seed health to increase farmer and tillage service provider awareness of appropriate-scale machinery, conservation agriculture, Rabi season crop intensification, and good agricultural practices in the 11 target districts of the four CS ISA-BD innovation hubs of Jessore, Khulna, Barisal and Faridpur within FtF zone in the south of Bangladesh. During implementation of the video show research project, the emphasis has given on the scaling-up the video “Grow More, Save More and Earn More” in 11 southern districts under Jessore, Khulna, Faridpur and Barisal CSISA-BD hubs. As per agreement between AAS and CIMMYT,, brief description on the progress of the assigned activities is presented in this final technical report covering the completed project cycle during 1 September to 31 December 2012 in 11 districts under 4 CSISA hubs (Faridpur hub: Faridpur, Gopalganj & Rajbari districts; Jessore hub: Chuadanga, Meherpur & Jessore districts; Khulna hub: Khulna & Satkhira districts; and Barisal hub: Barisal, Patuakhali & Bhola districts). Project logistics AAS has deployed six field staff (1 Area Coordinator, 3 Field Coordinators and 2 IT Operators) under pay roll to implement the decided activities of the approved project in 11 southern districts under 4 CSISA hubs. Harun-Ar-Rashid, Executive Director, AAS has worked as the Project Coordinator outside the pay roll and in kind services. AAS staff hired two small trucks following the procurement procedures with minimum rental rate. AAS financial staff managed the approved fund for implementation of the project activists. AAS has arranged other relevant logistic supports required for implementation of approved project activities in 11 districts within 4 CSISA-BD hubs. Project staff training Regional Wheat Research Centre (RWRC) conducted two days training for AAS staff on appropriate-scale machinery, conversation agriculture and rabi season crop intensification along with practical training on seeder operation and maintenance at RWRC, Shyampur, Rajshahi during 8-9 September 2012 under the funding support from CIMMYT-BD. Two days training course was conducted by Dr.Israil Hossain, PSO, RWRC and his scientists, mechanics and operators. Total of 9 project staff received this training, of which 3 field coordinators, 2 IT operators, 2 operators of two wheel tractor, one area coordinator and the project coordinator. AAS conducted one day training for the project staff at AAS training room, AAS HQ, Lalmatia, Dhaka on 10 September 2012 on project implementation planning and guidelines on the implementation of project activities and their target and achievement in 11 districts under 4 CSISA hubs during September-December 2012. AAS also conducted a day long training for the project staff on clarification and understanding of the survey structured questionnaire through participatory training followed by practically fill-up the survey questionnaire with farmers 4 (respondents) at community under the overall supervision of Harun-Ar-Rashid, Project Coordinator (PC) of the video show project of CIMMYT. Procurement of video equipment As per guidelines from CIMMYT, AAS collected and submitted the required information and quotations for the enlisted 2 sets of relevant equipment for video show at the beginning of 4 months project cycle. The procured two sets of relevant equipment was handed over to AAS on 27 September 2012 form CIMMYT-BD office and AAS return those equipment in good working condition to CIMMYT-BD on 31 December 2012. Administering Video Show At the beginning of the project cycle, project staff identified the potential relevant communities for video show in collaboration with the selected service providers and afterward such communities were selected in collaboration with the selected service providers and CSISA project staff under the overall supervision of CIMMYT coordinators of 4 CSISA hubs. During the community selection, the project staff identified the lead and innovative farmers/persons at each community. Later on the project staff finalized the event schedule in collaboration with community elites (lead and innovative farmers, owners of tea stall, agri. inputs shops and others, CBO leaders, UISC Director Etc`), involved service providers and under the supervision of CSISA project staff. Event site, time and date finalized in consultation with lead and innovative farmers/persons at each selected communities. During community selection and event schedule finalization, the project staff identified the local Tillage Service Providers (owners of 2 WT) at each working community. Community elites played vital role in invitation and participation of the targeted audiences at the video show events. The project implemented the video show activities at 151 unions in 44 upazilas of 11 districts under 4 CSISA hubs in southern regions of Bangladesh (Table.1). 5 Table.1: CIMMYT video show implemented in unions (nr.), 44 upazilas, 11 districts and 4 CSISA hubs Union Union Hub District Upazila Hub District Upazila (Nr.) (Nr.) Faridpur Sadar 4 Batiaghata 2 Boalmari 1 Khulna Fultala 3 Fardipur Bhanga 1 Dumuria 6 Modhukhali 8 Total 11 Khulna Total 14 Tala 4 Gopalganj Sadar 2 Satkhira Kaliganj 1 Tungipara 2 Kalaroa 3 Gopalganj Kotalipara 2 Total Faridpur 8 Kasiani 5 Total: Khulna Hub 19 Maksudpur 8 Wazirpur 9 Total 19 Banaripara 8 Rajbari Sadar 5 Bakerganj 4 Baliakandi 2 Barisal Babuganj 4 Rajbari Goalanda 1 Muladi 3 Pangsha 3 Agailjhara 5 Total 11 Gournadi 3 Total: Faridpur Hub 44 Total 35 Chuadanga Sadar 5 Patuakhali Sadar 3 Patuakhali Alamdanga 5 Kalapara 8 Chuadanga Jibonnagor 1 Barisal Total 11 Damurhuda 3 Bhola sadar 6 Total 14 Charfesson 3 Meherpur Sadar 2 Lalmohan 3 Meherpur Bhola Jessore Mujibnagar 1 Tazumuddin 2 Total 3 Borhanuddin 3 Jessore Sadar 1 Daulatkhan 3 Jessore Sharsha 1 Total 20 Jhikargacha 1 Manirampur 2 Total 5 Total: Jessore Hub 22 Total: Barisal Hub 66 Project prepared two Banners (one for each video show team) for fixing one at each video show event under the guidelines of Dr. Timothy Krupnik, Cropping System Agronomist (CSA), CIMMYT-BD. Later, project staff prepared iron made two stands for conveniently fixing the Banner at each event site of video shows in 11 districts. The project staff in collaboration with local elite and selected service providers implemented CIMMYT video shows using multimedia facility on large screen as per pre-decided event schedule at the decided venue in 11 project districts within 4 CSISA hubs.
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