newsONTARIO COMMUNITY NEWSPAPERS ASSOCIATION’S clipsJUNE 2006 VOL. 20, NO. 6 Mackenzie Printery and Newspaper Museum commemorates Lou Cahill The following is a speech given of these steps and reported the by Mackenzie Heritage Printery and opening for the St. Catharines Newspaper Museum's retiring Standard. chairman Al Teather during the offi- Fifteen years ago in 1991 after cial season opening of the Printery some obstacles were overcome, this in Queenston on May 13. A special building was opened as the tribute was made to public relations Mackenzie Printery and Newspaper guru Lou Cahill as the 91-year-old Museum as it is now known. is retiring from official duties with Lou Cahill is the only one here the Printery. who was present at both of these "Ladies and Gentlemen, distin- events. guished guests and friends of Lou’s involvement with the Mackenzie Printery and Newspaper Printery began in the late 1980s, Museum. when a small group with financial Sixty-eight years ago this help from Henry Burgoyne rebuilt house of publisher and print- and approval from the er William Lyon Mackenzie was Ontario Community Newspapers officially opened by Mackenzie Association Board of Directors, King, the Prime Minister of Canada resulted in meetings with the NPC. and Grandson of William Lyon As secretary, Lou was involved Mackenzie. Plans were to open it as with every aspect in our growth. We PHOTO BY ANNE LANNAN a museum recognizing the efforts of now have a written agreement with Al Teather, retiring chairman of Mackenzie Heritage his Grandfather by the Niagara the NPC outlining our duties. The Printery and Newspaper Museum presents Lou Cahill Parks Commission (NPC). display changed for each season, with a commemorate plaque at the official season open- Lou Cahill stood at the bottom Continued on page 8 ing on May 13 in Queenston. Hamilton Community News builds on unique attachment to communities rabant Newspapers which Newspaper and other products under operates four award-winning the new Hamilton Community News ban- Community Newspapers in ner include the Ancaster News, Dundas PHOTO BY LAURA LENNIE the Hamilton area, will Star News, Hamilton Mountain News, Brabant Newspapers will change its name change its name to Hamilton Stoney Creek News, New Home News to Hamilton Community News June 8. BCommunity News effective June 8. The and Real Estate News. These publications Management and editorial staff are excited company’s mission - to provide high reach 110,000 homes. about how the name reflects the papers’ com- quality newspaper products and offer out- “The name change to Hamilton mitment to cover and serve Hamilton communi- standing value to advertising clients - will Community News builds on a strong mar- ties. remain the same. Continued on page 4
WHAT’S INSIDE: HR Tidbits PAGE 4 OCNA Employee Profile PAGE 6 Tip from Techie PAGE 6 2 OCNA’S NEWSCLIPS • JUNE 2006 a word from OCNA... In and around OCNA Bill Laidlaw which has been very favourably received by our stakeholders and OCNA Executive Director our members. Our Queen's Park Day on September 28 will see pub- hen I first joined OCNA more than nine months lishers and editors from many of our newspapers journeying to ago I really did not appreciate the magnitude of my Toronto for the day to meet with their MPPs to discuss our issues new role. I recognized that OCNA provided me and build upon relationships. This will also involve our members with a mandate for change to move our organiza- taking a tour of Queen's Park, sitting in Question Period and a tion into areas it had not been before. The Board reception at 5 p.m. for MPPs and our members. Wasked me to lead the initiative to have OCNA become a full-fledged The success of the Government Relations function will lead to business trade association with the best business practices associat- major savings for all our members and to an improved business ed with that mandate. environment for Community Newspapers to grow and prosper. All Well it is time to provide you, our members with a report card of these successful relationships will lead to more provincial gov- as to how well we are doing. ernment advertising as those in government become better educat- We commenced the process last August with the production of ed with the reach, readership and influence OCNA members pos- a solid business plan that was approved by the Board. OCNA made sess. the decision to strengthen its capabilities in public affairs, sponsor- On the human resources front everybody recognizes that our ship, membership development, human resources and training. We most important asset is our people and we all recognize the impor- also decided that we would look at ways to improve our revenue tance of developing and managing them. To assist our members generating centres that included national with their challenges OCNA moved forward with the advertising, network classifieds and addition of a human resources capability, and this newsprint sales. Job descriptions for the new function to date has been very successful in determin- positions were created and recruitment for ing the human resources needs of a large number of these key roles commenced. our members. Our training programs through the Web We were fortunate to be able to promote have been very well received and we are working to Gordon Cameron to the new role of develop this program further. We are having members Government Relations Associate. We hired contact our new resource person on a number of Wendi Krulicki as our Human Resources issues relating to human resource matters. Wendi is Associate and Shari Willerton as our part- also getting out to our members in the field to meet time New Business Development with them and personally respond to their challenges. Coordinator working on memberships and PHOTO BY TIM CHEVRIER This program is still in its early stages but the program sponsorship. OCNA Executive Director Bill seems to be working. The net result of more produc- On the government relations front I have Laidlaw (left) with Premier Dalton tive and happy employees will be more profitable been working with Gordon to establish a full- McGuinty at the 2006 OCNA newspapers with improved readership and circulation. fledged government relations department that Spring Convention. In the area of sponsorship we now have an is fast becoming one of the best GR shops in the business. We are aggressive business plan with a number of OCNA value proposi- establishing a very strong presence at Queen's Park and we have tions for industries to consider. We are now in the process of going already moved a number of our issues forward in the process. An out and meeting with potential industry partners to sell them on a Issues Management Task force has been established to develop and relationship with OCNA. We have focused on several major busi- clarify each issue impacting our industry. With our existing issues ness sectors that should have a natural affinity with our newspapers. we have already developed strategies to implement these in order to This new revenue will allow OCNA to be more customer focused bring about legislative and regulatory changes. A successful MPP in providing programs and services to our members. and public servant contact program has been implemented and is On the membership front we have a major initiative to attract ongoing. We have a regular communication vehicle on the issues Community Newspapers from the ethnic market. OCNA already effecting our industry called Issues Update going to each MPP in has 15 members who serve linguistic or ethnic communities, but Ontario and we are communicating regularly with each of our mem- there are over 200 papers in this category, who are not yet members. bers as to what is going on in the Legislature and how we are mov- With the addition of these members who meet our membership cri- ing our issues forward through News Clips, e-clips and a new teria, OCNA will have a much larger and diverse membership that monthly GR newsletter g-clips. better reflects the population of our province. OCNA has initiated a very successful conference call program We had a very successful Spring Conference where both that connects our members with political and business leaders Continued on page 7 Thanks Visitfor visiting us at the us at the News-Net is focused on OCNAONCA Spring Spring Convention!! Convention! increasing your productivity and advertising sales Retail Classified For more information, call (905) 844-0524. Software www.news-net.ca OCNA’S NEWSCLIPS • JUNE 2006 3 advertising It’s NOT all about revenue! By Chuck Nau Growing your newspaper's revenue or, at Ad Count by 10% 100% Murray & Nau, Inc. the very least, maintaining it in a challenging es, it is. No, it isn't! Publishers, economic environment is indeed paramount. Adopting a standards of performance senior managers and advertis- It can never, ever, ever be the only focus, model helps your sales team, both individu- ing managers often tell me that though! ally and collectively, understand and con- looking at the revenue numbers If your newspaper has recently made a tribute to your newspaper's overall strategic for an individual in their adver- substantial investment in technology or cre- initiatives. Ytising department tells them whether they ative support and also finds itself in the It is NOT about evaluating your sales have a 'star' or an 'also ran' on their team. throes of a competitive encroachment, the team's efforts. In my opinion, nothing could be further following standards will help point your It is NOT about counting the number of from the truth! sales team in the right direction to MAXI- advertising accounts this month compared to Numbers, revenue numbers are impor- MIZE their new resources while MINIMIZ- last year or number of accounts that were up tant, but they are far from the whole truth ING the threat from your competitors and at or down in revenue against last year ...those and do very little to meet the strategic goals the same time protecting or increasing methods are sophomoric and do nothing to of your management team and your newspa- advertising revenues! focus and direct your sales team in meeting per. and achieving BOTH your newspaper's rev- To get a clearer picture of your sales team Standard enue and strategic goals. and achieve BOTH your revenue goals and Achieve Annual It is ALLABOUT clarifying, articulating, strategic goals for your newspaper, a wider Revenue Goal 100% motivating and directing your sales team's focus needs to be undertaken. Achieve Individual performance. Simply put, as a manager, it is your Qtrly Incentive Goals 75% Standards of Performance work ... it takes responsibility to clarify BOTH expectations Adjustments - As a a little bit of time, research and fine tuning. and outcomes to your sales team and to your Percent of Annual Sls 0.5% It's NOT working harder, it's working newspaper in a clear, forthright and timely (Less than 1/2 of 1% of Revenue) smarter and in the final analysis, standards fashion. Spec Ads - Presented - of performance pay big, big dividends. If Outlining your management's vision to Monthly Average 6 you expect the best ... you'll get the best! your sales team can and will be accom- Spec Ads - Sold - © Murray & Nau, Inc. Chuck Nau of Murray & plished by adopting, with your sales team's Monthly Average 3 Nau, Inc. is a Seattle area based publishing consul- input, a series of expectations or standards of Achieve Annual tant and sales and management trainer. He has been performance. Reviewed on a monthly basis, New Advertiser Contracts 25 a speaker for and conducted advertising, marketing, your standards of performance allows you Meet Special Section management and sales training workshops with the opportunity to coach, direct and motivate Annual Lineage Goals 100% newspapers, niche publishers, publishing groups individuals on an equal basis with other Sales Presentations and press associations, throughout North America. sales team individuals. On an annual basis, Per Quarter 10 Comments and questions are welcome and may be your standards of performance form the cat- Competitive Sales directed to Chuck via email: alyst for your individual annual performance Presentations Per Quarter 3 [email protected]. or at (425) 603 - 0984. reviews with your sales team. Exceed Previous Year's OUR CLIENTS ARE GRANTED www.weekliestoolbox.com EXCLUSIVITY E-mail: [email protected] FOR OUR PRODUCT WITHIN THEIR TERRITORY!
TELEPHONE (TOLL FREE) : 1-877-444-4034 4 OCNA’S NEWSCLIPS • JUNE 2006 HR tidbits Health and Safety Legislation When do I need to worry about compliance? By Wendi Krulicki CANADA Magazine Web site site (http://www.wsib.on.ca) you for more than 20 hours per OCNA HR Associate http://www.ohscanada.com/ shows a continuation of prosecu- week, you must have WSIB cov- any of our mem- headlines.asp shows notable tions involving companies who erage for that person. bers are unsure prosecutions resulting in fines have not registered with WSIB. The WSIB Web site also of when the respectively being given to A company has 10 days from the shows a continued trend of Occupational different organizations across start of operations to register as workers being prosecuted by the Health and Canada. an employer. If you are unsure as WSIB for failing to report MSafety Act applies and when To prevent incidents like to whether or not your company changes to their employment they need to worry about com- these, review your company's is one of the businesses that must earning status. Please remember plying with the Workplace procedures and policies and carry mandatory WSIB cover- to inform your employees that Safety and Insurance Board ensure that your employees and age, call your local WSIB office they must report their earning to (WSIB) requirements. outside contractors follow prop- http://www.wsib.on.ca/wsib/ the WSIB properly and update The answer is easy. When it er lock-out procedures before wsibsite.nsf/public/contact. any of their information if they comes to the Occupational starting any maintenance or The rules for WSIB cover- are able to return to work or start Health and Safety Act, the legis- adjustment work on equipment. age and where the Occupational working at other workplaces. lation applies to all workplaces The Industrial Regulations Health and Safety Act apply are If you require further in the province except for ser- require an employer to have this not always the same. Case in information on Health & vants in private residences and procedure in place and that your point, your home or 'private res- Safety Legislation please on farming operations. supervisors and workers follow idence' is exempt from the contact Wendi Krulicki at In the Courts: the practice. Occupational Health and Safety [email protected]. Ministry of Labour WSIB Act but if you have a domestic A recent visit to the OHS A visit to the WSIB Web worker, 'a servant', working for Brabant Newspapers changes name Continued from page 1 name change is used more from sales team is setup to promote products in Ancaster and on the ket position and is a reflection of a marketing perspective as we and sell all of our Community Hamilton Mountain. Brabant the unique attachment we feel to continue to publish more vertical Newspapers affiliated publica- Newspapers was later sold to the areas we serve,” said products that serve all Hamilton tions. Our editorial staff will CanWest Global, Osprey Media Publisher Rob Leuschner. “Our markets. continue with a structure that and now is a division of readers will continue to receive “We will utilize the new assigns editors and reporters to CityMedia Group, which is the newspaper published specifi- name when identifying those focus on specific communities owned by Torstar. cally for their community. The publications, our marketing and and those individual titles.” “Our newspapers have ser- Under the leader- viced this area for many ship of former owner decades, and our staff over the Roger Brabant, years have had a common com- Without Advertising Brabant Newspapers mitment - to be the voice of the first acquired the communities we serve,” said Stoney Creek News in Leuschner. “Under our new Nothing Happens! 1960. Over the years, name, we will not only continue and leading up to the with this tradition, we will Brand Management Sales & Support Programs sale to Southam Inc. expand upon that mandate.” in 1987, Brabant To celebrate the new corpo- media-pros.com Newspapers added the rate name change, a launch cere- Dundas Star News to mony is planned at the Warplane Toll Free: 877-230-7300 its portfolio, and creat- Heritage Museum on June 8. ed new community Sustainable Future A weekly column on current environmental topics: Renewable Energy, Corporate Social Responsibility, Eco-Economics, Triple Bottom Line, Conservation, Waste Diversion & Recycling. Written by a professional journalist with over 10 years experience and connections to numerous environmental and research organizations. Reasonable syndication rate.
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For information, samples, call Lawson Hunter at 905-681-5424 or [email protected] OCNA’S NEWSCLIPS • JUNE 2006 5 technology Converting Quark files to InDesign just got easier By Kevin Slimp In my testing, Q2ID worked very business, we don't have time to mess Institute of Newspaper nicely. Among newspapers I've inter- around with files that don't open as expect- Technology viewed that use Q2ID, there was an over- ed. This is one more tool to help alleviate or a while, it whelming response in support of using that possibility. seemed like Q2ID. I found that QuarkXPress files (I Q2ID is now available on both Mac every column opened files saved in both version 5 and and PC platforms. Minimum requirements I penned had 6.5) opened almost as quickly as native include OS 10.2 (Mac) and Windows something to InDesign files with the help of the Q2ID 2000/XP or higher on the PC. $199 (US) / Fdo with an Adobe prod- plug-in. Most page elements made it $199 (EUR) / $249 (CAN) / $299 (AUS). uct. Over the past few through the conversion perfectly. Training for Newspaper Designers months, I've searched for other products to Sometimes those related to transparency and Publishers Available in October. review, not wanting to favour Those of you who one vendor over another. It's know me realize that most been five months now, so I of my attention turns to the feel relatively safe in review- Institute of Newspaper ing a utility related to Adobe Technology during the sum- once again. mer and fall. I have been Q2ID is not an Adobe directing the Institute since product. It's a utility from 1997 and it has grown to Markzware. You might become one of the most remember Markzware as the respected programs of its creators of FlightCheck, a pre- type in the world. Classes flight utility that's been used led by the most recognized by newspapers and others for trainers in our industry are quite a while now. Q2ID is a available. Topics include plug-in for Adobe InDesign training in the latest ver- that allows InDesign to open sions of InDesign, QuarkXPress files. OK. I can QuarkXPress, Acrobat, hear you saying, “I thought GoLive, Photoshop and InDesign already opened Creator. Classes for both Quark files without a plug-in.” novices and advanced users InDesign does open are available. Adobe QuarkXPress files as long as InCopy, Digital they are version 3.x or 4.x Photography and Page files. However, you might not On the left is the original page in QuarkXPress. On the right is the Design are just a few of the be so lucky with QuarkXPress QuarkXPress page opened in Adobe InDesign with the help of Q2ID, a many elective courses avail- 5 and 6 files. Sure, you can plug-in from Markzware. Q2ID allows InDesign users to open files saved able at the Institute. open these files in Quark and from several different versions of QuarkXPress. Attendees are in for several save them down one version at special treats this year, a time until you get a file that will open in had to be tweaked to get the expected including presentations by Gary Cosimini InDesign. As you might imagine, this results. And because InDesign won't let (Adobe) and Joe Schorr (Apple) related to process can get old pretty quickly. Q2ID you use fonts that you don't have on your the future of newspaper technology. allows you to open these files directly into system, fonts that had been bolded in InDesign, without having to save them in QuarkXPress sometimes opened as non- For more information, visit the a compatible version first. To be precise, bold fonts in InDesign. Institute of Newspaper Technology web Q2ID opens Mac and Windows files saved What’s the bottom line? If I have a site at www.newspaperinstitute.com. from QuarkXPress or QuarkXPress newspaper converting to InDesign from Passport 3.3, 4.1, 5, 6 and 6.5. QuarkXPress, I'm getting Q2ID. In our Access Document Conversions division of Access Systems Ltd. Your solution for inexpensive long-term storage and preservation of newspapers. We offer 35mm Roll Microfilm, 16mm Microfiche as well as PDF Imaging of paper, microfilm or microfiche. Thank you for visiting us at the OCNA Spring Convention. 6 OCNA’S NEWSCLIPS • JUNE 2006 OCNA employee profile tip from techie Communications is key BootCamp By Ian Youseman for OCNA OCNA IT Technician bout a month ago, Apple released hey say turnabout is fair major association documents before beta software (note: BETA) called play and after writing pro- they are released. She also lays out the BootCamp. This will modify your Mac files on OCNA's other new Network Classifieds, sends out to allow for an install of Windows XP employees this month Ontario Press Service releases, acts as Pro, Service Pack 2, and run it. News Clips turns its atten- administrator for Conference Calls AThe following was a test install of BootCamp on a Ttion to its editor, Communications and designs flyers and advertisements Mac Mini Intel. Coordinator Shaba Qureshi. for OCNA events. BootCamp, still in a Beta phase, allows for Shaba Qureshi came to OCNA in "I like the fact that we're member Windows to be installed on your Intel Mac and boot January 2006 to replace outgoing focused," said Qureshi talking about into it. Technically, it seems to alter the BootROM of Communications Coordinator Gordon what she likes best about OCNA. the computer to recognize the Windows install (more Cameron who had been appointed the "The team here is great too. Everyone likely it already has this capability and BootCamp Association's first Government works really well together and it took just activates something in BootROM). Then, as part Relations no time at all of the BootCamp install process, it allows you to Associate. While for me to feel build a Windows partition on the Hard Drive and Qureshi was new like a part of the install Windows XP Pro Service Pack 2. After burn- to OCNA she team." ing Mac drivers for windows on to a CD and an came with a Wheninstall of BootCamp, Windows and the Mac drivers wealth of experi- Qureshi isn't your Intel Mac is ready to go. With a simple hold of ence in both busy at work the OPTION key on boot, you will be able to choose journalism and she likes to your OS - OS X or Windows. public relations read, do yoga, Well, this is how the install of BootCamp went including stints try new and on a Mac Mini Intel. BootCamp installed very easi- with Detroit exotic foods ly, then asked for a blank CD-R to burn Mac drivers Public and travel that will be needed on the Windows side to access Television, the around the certain Mac hardware not found on most PCs. Then, RCMP and as world. On the it asked for and allowed Windows to be installed. the Associate top of her list of That went well too. With Windows installed, the Editor of the Muslim Observer, a places to visit are Kenya, Italy and Mac rebooted into Windows (scary to see) and all national weekly newspaper for the Turkey for both their beautiful land- seemed well. We ran the install CD-R for the Mac American Muslim community. scapes and their fascinating cultures. drivers, and it stopped about half way through. "It was a small office so I got a The next big challenge Qureshi Could it have been a Windows thing - don't know? chance to do a bit of everything," said faces at OCNA is the creation of a When Windows was rebooted, the keyboard and Qureshi. "I delegated stories to communications plan that will layout mouse stopped responding. After some troubleshoot- reporters across the country, I did lay- the best ways of communicating both ing and a reload of Windows, it was found that the out, wrote the stories for the Michigan with members and the general public CD-R created has something odd about it that would insert, did administrative work. about what OCNA is up to. crash the installer program when run from the CD. Coming from that environment I “A communications plan is vital After a little more 'head scratching' it was decided to know the challenges that some of our for any organization, it helps improve copy the installers to the Windows desktop and run members face each week to get their the interactive nature of communica- from there which went without trouble. Upon reboot paper out." tion internally and externally. I will be into Windows, access to the keyboard and mouse While she no longer is responsi- conducting a communications audit, had been restored. ble for a weekly paper she does keep where I will be contacting members Not recommended for any impassioned Mac her journalistic skills sharp by writing randomly to assess the level of suc- user with a heart condition or for that nice shiny and editing News Clips, e-clips, cess and be able to conclude what ser- 'needed all the time' Mac in the production depart- designing the BNC book and Junior vices need to be improved or ment, but it is worth experimenting with and could Citizen calendar and proofreading changed.” be very useful in the future. OCNA’S NEWSCLIPS • JUNE 2006 7 The difference between a clarification and a correction complaint by Guy Hodgson, Hutton or Guy issues of special native fishing published a ‘clarification’ of a Giorno that the Giorno." or hunting rights." The letter reference to him when, in fact, it Toronto Star pub- After receiving a complaint added that the testimony speaks warranted a ‘correction.’ H i s lished a ‘clarifica- that Jai did not make such a only to the government's posi- complaint referred to the last tion’ of a reference statement about Giorno, the Star tion concerning these issues. sentence of an article published Ato him when it should have been published what it described as a The Star's reply to Giorno Sept. 1, 2005, about the judicial called a ‘correction’ has been clarification. It read: said: inquiry into the 1995 shooting upheld by the Ontario Press "An article on the "We agree that Ms. Jai was death in Ipperwash Provincial Council. Ipperwash inquiry that appeared not testifying about anyone's Park of Dudley George. The reference to Giorno, a in the Star Sept. 1 reported on personal views and it was not The sentence, attributed to senior adviser in the Mike the testimony given by Julie Jai, the reporter's intent to suggest Julie Jai, former director of legal Harris government, was at the a former provincial bureaucrat. that was the case. We do not services for the Ontario Native end of an article published Sept. The Star wishes to make clear believe a reasonable reader Affairs Secretariat, read: 1, 2005, about the judicial that she did not testify about the would conclude, upon reading "Jai testified that former inquiry into the shooting death personal views of Guy Giorno, a the sentence in question, that the attorney general Charles in Ipperwash Provincial Park of senior aide to then premier Mike reporter was writing about your Harnick seemed sensitive to Dudley George. Harris, on the rights of native or personal views…. special native fishing and hunt- Citing the comments of aboriginal people." "On the unlikely chance ing rights, but those concerns Julie Jai, former director of legal Giorno wrote that in that any reader would think the didn't appear to be shared by services for the Ontario Native describing the item as a clarifi- last sentence of the story Hodgson, Hutton or Guy Affairs Secretariat, the sentence cation the Star refused to referred to your personal views, Giorno." said: acknowledge its error. A letter we decided to publish a clarifi- What was described as a "Jai testified that former from his lawyer said a review of cation." clarification, published Sept. 19, attorney general Charles the transcript of the hearing Text of the adjudication: said: Harnick seemed sensitive to showed that "at no point does Guy Giorno of Toronto, a "An article on the special native fishing and hunt- Ms. Jai provide any testimony former senior adviser in the Ipperwash inquiry that appeared ing rights, but those concerns in relation to the personal views Mike Harris government, com- in the Star Sept. 1 reported on didn't appear to be shared by or position of Mr. Giorno on the plained that the Toronto Star the testimony given by Julie Jai, a former provincial bureaucrat. The Star What’s new at OCNA wishes to make clear Continued from page 2 ing standard operating procedures. Each employee that she did not testify Premier Dalton McGuinty and Leader of the has a job description and a performance management about the personal views Opposition John Tory spoke. We are now planning program. In order for us to be seen as practicing of Guy Giorno, a senior our Fall Conference in September, which will include human resources we have to make sure we do it right. aide to then premier our Queen's Park Day. This will be combined with a Each of our staff meets regularly with their managers Mike Harris, on the day of seminars and workshops for our editors with a to discuss performance and personal development. rights of native or abo- focus on health and education. This two-day event in This summer and fall the staff at OCNA plans to riginal people." Toronto promises to be well attended and a lot of fun. be in the field more often meeting with our members The Star responded On other fronts the team here has grown with the in their place of work and learning about their chal- that it did not believe a addition of Todd Frees as our new Controller, Shaba lenges and opportunities. I hope that you will look reasonable reader would Qureshi as our new Communications Coordinator, forward to these opportunities to learn about our conclude, on reading the Karen Shardlow has moved to our Member Services many services. sentence, that the Coordinator position from Accounting Coordinator, We have started working on our communications reporter was writing which has been filled by Susana Czyrnek, and Erica strategy for our organization as we recognize the about Giorno's personal Leyzac has joined our Ad*Reach team as Advertising importance of all our operations working in a coordi- views. Administrator. Our Ad*Reach office continues to nated manner singing from the same hymnal. The Ontario Press prosper with a new e-mail service being introduced Overall there is an improved feeling of a team Council believes clarifi- along with an improved process to meet the increased environment here with people working successfully cations should be activity in sales. These investments promise to better as members of that team! reserved for statements meet the needs of our ever-increasing customer base. Lastly, our office on Harvester Road in that require further OCNA is in the process of implementing a digi- Burlington has its lease coming to an end in March explanation but are not tal archive system to our operation. We now have a and we have decided to move our location somewhere clearly wrong. In this business plan that we are in the process of evaluating else in Burlington. A decision will be made shortly case, it sees the refer- and moving forward with implementation. The and everybody will be informed. A party will be in ence to Giorno as being advent of this new service to OCNA will provide con- order to celebrate our new digs. incorrectly attributed to siderable savings and efficiencies to our operations Overall it has been a very good nine months and Jai and therefore a mis- and our members. we owe it all to our staff and you our members that statement of fact deserv- Also, our sales in network classifieds continue to have made us successful. ing a correction. grow over the last year. Thank you again! The complaint is Each area of OCNA is also working on develop- upheld. 8 OCNA’S NEWSCLIPS • JUNE 2006 Online ad placement improves revenue, customer service By Peter M. Zollman time that could be spent more what the ad would look like in placement, it was generally Interactive Insider productively - by encouraging print; they didn't offer upsells; well-hidden. Most we spoke to t lunch the other people to call their phone they didn't let advertisers add admitted in-paper promotion day, a friend told rooms instead of placing ads photos … well, you get the pic- was limited or non-existent; me about the ad he online. ture (or not, as the case may online promotion was rarely placed in the When you call Delta be). more than a ‘place an ad’ but- South Florida Airlines to buy a plane ticket, One newspaper - get this! - ton or line somewhere on the ASun-Sentinel to rent a condo- you hear a recording: "Lower told us it charges more for ads paper’s home page. minium. fares may be available at placed online because it has to Back to my friend with the "I'd been thinking of placing Delta.com." Their lowest prices pay the company that provides condo for rent: Did his ad a three-line, six-day ad, and are on the Web, not in the the Web interface. Gee, we work? In fact, it didn't. Was he expected it to run $100 to phone room. If you speak to a thought, "What are they think- unhappy about it? Surprisingly, $200," he said. human to buy a ticket, it'll cost ing? Don’t they realize they not at all. I'm not saying that it's Boy, was he surprised. More the fault of the ad. If I had to important, though, the Sun- “...newspapers are leaving a lot run it again, I'd do it just the Sentinel was surprised, too - by same way. what happened next. of money on the table - and "I don't buy those enhance- Instead of calling the paper's ments from a phone rep telephone room, he went to its wasting a lot of staff time that because it makes me feel like Web site. I'm being 'sold.' This way" - "They had all these nice could be spent more designing his own ad online - additions, such as bold and "just makes me feel creative. It shadows and boxes that could productively...” took more time doing it this be added to see it live on the way … but it was time well Web. So I kept working on it, you more. Two ways. Aside have to pay the reps in the spent. I felt like I was creating and by the time I was done my from paying a higher fare on phone room who handle the a work of art." six-day ad cost me $640," he the phone, there's an additional calls?" When was the last time one said. "Did I run the ad at that $10 surcharge for telephone As more ads are placed of your private-party customers price? Yes I did - because it bookings. online, newspapers find they told you they thought their ad definitely stood out from the Yet when Classified can convert reps from inbound looked like ‘a work of art?’ crowd, and you can't really say Intelligence tested newspapers' ‘ad takers’ to outbound sales In a recent report about everything you need to in three online ad sales tools, we found reps - making sales as opposed online ad placement, we lines anyway." many of them confusing or to ‘taking orders.’ And two offered 17 tips for making sure Pardon me for harping on lacking. They didn't tell papers we know of report that your system is as good as it this topic, but newspapers are whether the ad would appear in online ad placement volume should be. But even before you leaving a lot of money on the print, online, or both, or for has grown to the point where test your app against our 17 table - and wasting a lot of staff how long; they didn't show you each reduced the staff of its recommendations, make sure phone-room staff by two reps. you take the basic first step and Some newspapers have built offer an effective, clear, user- their own online ad-placement friendly, ‘what you see is what Lou Cahill tools, but most home-grown you get’ online tool for placing software we've seen doesn't ads in your paper. measure up. (Some giant pub- commemoration lishers have the information Peter M. Zollman is founding prin- Continued from page 1 technology horsepower to cipal of Classified Intelligence, fundraising efforts, promotion releases, Pica number 17, our design it right, but they're few a consulting group that works information release sent to our members and others. Full direc- and far between.) Several ven- with newspapers, dot-coms and tor's meetings were kept to two a year but both the NPC and the dors - AdLizard; AdStar; vendors to improve classified directors were always kept informed of other meetings and Creative Circle Advertising advertising services. The compa- events of interest. Solutions / AdQic, and Future ny's report about online ad While many of us played our part in making the Printery a of News / Place My Ad, among placement is available through success, Lou was always the glue and details man for our actions. others - provide well-designed, ClassifiedIntelligence.com. As the outgoing chair I am very proud to now name our main effective online ad sales prod- Zollman can be reached at display room The Lou Cahill Display Room in recognition of his ucts. It costs far less to buy one 407-788-2780, pzollman@ dedicated service." than to build your own - and classifiedintelligence.com. Their exhibit this year is on historic newspapers. The those companies maintain, sup- Disclosure: Zollman is on the Printery is supported by the OCNA and we have distributed edi- port and upgrade their services board of directors of AdStar, one of torial material promoting the Niagara Printery as a tourist site. If on a continuing basis. the companies mentioned in this interested in promoting our heritage, please go to http://www. Even at newspapers that month's Interactive Insider. mackenzieprintery.ca/. offered effective online ad OCNA’S NEWSCLIPS • JUNE 2006 9 The sorry state of apologies A new B.C. law will take the risk out of saying you’re sorry. So what’s the point? Reproduced with permission - Torstar Syndication Services. Originally printed April 2, 2006. by Kenneth Kidd appropriate but the legal implica- Depending on the speaker meaningful? Toronto Star tions have long been uncertain.” and the audience, calling some- We expect there to be some ear Peter, In theory, the Apology Act one a ‘Bush apologist’ might be genuine regret, and sometimes Sorry about filing would let governments apologize akin to saying they’re defending even demand it. Former U.S. this story so late, for racist head taxes or the sink- the indefensible or relying lame President Bill Clinton had to I’m just filled with ing of a coastal ferry without excuses. spend months repeatedly apolo- regret and really do worrying that every word might Everyday apologies aren’t gizing for the Monica Lewinsky apologize.D I wish I could say the cost them thousands of millions like that. We tend to think of affair. In the process, he went dog ate my notes, or some such, of dollars. them as admissions of guilt and from simply acknowledging a but that wasn’t the case. But if you take responsibili- expressions of regret about ‘mistake’ to being “profoundly I should point out, however, ty and liability out of the equa- something we did or said. (This sorry for all I have done wrong.” that my apology only goes so far. tion, is it still an apology? would include the journalistic But regret can’t be the only Don’t think it implies any respon- “You can say it’s severing favourite: “Retraction and defining characteristic. sibility or liability on my part. apology from responsibility Apology to Mr. Conrad Black.”) “If a person says, ‘I regret I’m not - repeat, not - saying I [and] that’s a bad thing, says There is even a word to that people took offence,’ he’s will somehow make it up to you. Tom Hurka, a philosophy profes- describe apologies and similar precisely not apologizing,”says That said, I really am sorry. sor at the University of Toronto. expressions, coined half a centu- Hurka. Sincerely, “On the other hand, it’s sort of ry ago by J.L. Austin, who taught You see examples of that all KK leaving space for people.” moral philosophy at Oxford the time, such as politicians who A car accident, for instance, University. He dubbed them say they regret offending some We Canadians, in general, a is just the sort of thing the B.C. ‘performatives,’ because “the group or other, but don’t retract pretty apologetic bunch. When government has in mind. Your issuing of the utterance is the or disavow the original words two of us bump into each other immediate reaction might be, “It performing of an action.” that gave offence. That often going through doors, it’s almost a was my fault.” And you may des- You might feel sorry about comes off as an oily way of race to see who says ‘sorry’first. perately want to say that out something, but unless you say so avoiding any personal responsi- It seems, for us, to be the easiest loud, but fret about the conse- or put it in writing, it’s not an bility or guilt. of words. quences. apology. But there are times when But what, exactly, do we “What the B.C. law is allow- Performatives, in other you can legitimately express mean when we say “I’m sorry”? ing me to do is think it over in words, make some thought or regret without implying guilt. As Are we really expressing future,” says Hurka. “Maybe I go feeling explicit, such as when Hurka puts it: “I can apologize regret or is it a social nicety, and see my lawyer and he says, you express thanks to someone, for something that hurts you, another kind of etiquette that ‘Look, you weren’t fully to make a vow or christen some- even though [what I did] is per- may or may not be sincere? blame, You were speeding but he thing. fectly within my rights.” That’s a lovely dress, darling. was running a red light.’” A lot of these performatives Relationships are rife with Or is there more to uttering There is, in other words, a also have a contractual element - that. “Let’s say you and I both an apology? Does it come kind of ‘cooling off’ period after you’re making a commitment. If love the same woman, and I get freighted with other implica- the apology, allowing you to you say, for instance, “I bet,” her to marry me and I say, ‘Look, tions? Of course I’ll pay for the reconsider; to shape a fuller, then you’re promising to fulfill I’m sorry. I would have loved for damages. more textured response. your end of the wager. you to have the happiness of Philosophers can spend This later response is actual- Are apologies like that? marrying her, but I just found hours parsing questions like that, ly closer to the original meaning Austin spent a lot of time myself too much in love with but British Columbia is now of apology. The word began life trying to break down performa- her.’ I haven’t done anything proposing what purports to be a signalling a spirited defence or tives into different sub-groups, wrong.” simple answer. some defiant explanation in the and he eventually came up with Mostly, though, we tend to Last week, the provincial face of critics, such as the the word ‘behabitives’ for the apologize when we have done government introduced an famous Apology of Socrates in times we say things like ‘sorry’ something wrong - or think we Apology Act, which, if passed, ancient Greece. (Charged with and ‘thank you’. They’re expres- have. And it often carries an would be the first of its kind in impiety and corrupting youth, his sions we use in reaction to the implicit or expected pledge to Canada. apology was, alas, sadly unsuc- fortunes or behaviour of others. make some kind of compensa- (There are similar laws in cessful.) But Austin, while not tion. This, Hurka notes, is where California and Australia.) There followed several cen- expressly dealing with apologies, the problems arise. The aim is mostly legalistic: turies worth of apologia, as often also says behabitives often over- “If, when I say I’m sorry at to let people or institutions make as not uttered or written by reli- lap with another category he the scene of the accident, my an apology without fearing any gious figures whose views were called ‘commissives,’ meaning remarks carry a kind of binding legal liability or financial respon- a little beyond the accepted any expression that commits you commitment to pay compensa- sibility. mainstream. to some future course of action. tion, then the apology has more In introducing the bill, B.C. Some of that original defini- You do that, for instance, when weight, because I’m not just Attorney General Wally Oppal tion - explanation and defence - you make a promise or guarantee expressing feelings of sorrow. noted, “There are times when an still survives today, but with dif- something. I’m binding myself to act on apology is very important and ferent layers of meaning. So, what makes an apology Continued on Page 10 10 OCNA’S NEWSCLIPS • JUNE 2006 Annual survey of advertising and related services tatistics Canada released informa- There were 11,900 establishments and client base. tion last month that shows despite involved in advertising and related services Data for 2001 to 2003 have been revised higher revenues along with an in 2004, little changed from the previous to reflect more accurate coverage of the tar- improved profit margin in 2004, year. Advertising agencies accounted for get population for this industry. the advertising and related services 5,300 of these establishments. Detailed tables at the provincial level for Sindustry in Canada continues to face chal- The bulk of industry revenue was gener- a range of industry characteristics are includ- lenges that have kept a lid on growth. ated in Ontario (57 per cent) and Quebec (26 ed in the data release package, which is avail- The trend of multinational advertisers to per cent). Operating revenues in Ontario rose able upon request. To order a copy contact use global advertising campaigns has result- 5.9 per cent in 2004, following a 1.9 per cent Paul McDonald at 613-951-0665; ed in decreased demand for Canadian cre- decrease in 2003. In Quebec, operating rev- fax: 613-951-6696; paul.mcdonald@ ative content. At the same time, the rise of the enues rose 3.7 per cent in 2004 on the heels statcan.ca, Service Industries Division. Canadian dollar has reduced the industry's of a 4.5 per cent decline the previous year. price-competitiveness internationally. Note: This survey covers establishments Revenue has also been siphoned off by classified as Advertising and Related Biz Pix helps increasing media costs, as well as by growth Services (5418) according to the North in forms of marketing outside the advertising American Industry Classification System with local search industry, such as company Web sites and (NAICS) during the reference year. It com- Internet search engines. Finally, the industry prises establishments primarily engaged in: advertising also had to contend with allegations sur- creating mass-media advertising or public rounding the federal sponsorship program relation campaigns; placing advertising in iz Pix has developed a local and the ensuing Gomery Inquiry. media for advertisers or advertising agencies; search advertising application Firms in the advertising and related ser- selling media time or space to advertisers or that will provide newspaper vices industry earned operating revenues of advertising agencies for media owners; creat- owners a turnkey solution that is $5.0 billion in 2004, up 5.5 per cent from ing and implementing indoor or outdoor dis- easily integrated into their Web Bsite properties while complimenting their 2003. Although broad-based economic play advertising campaigns; creating and growth in 2004 boosted the industry across implementing direct mail advertising cam- current offline advertising products. the country, much of the 2004 rise was mere- paigns; delivering (except by mail) advertis- The Biz Pix Objective: to establish a ly a rebound from industry declines recorded ing materials or samples; creating and imple- local centric marketing network made up of in both 2002 (-1.9 per cent) and 2003 (-3.3 menting specialty advertising campaigns; complimentary local newspaper and other per cent). Indeed, after accounting for infla- providing related services, such as sign paint- media properties who share the Biz Pix local tion, total industry revenues in 2004 were ing and lettering, welcoming services and search advertising engine as a platform that still below the level reached in 2001. window trimming services. ties in consumer access and subscriptions to Advertising agencies, which accounted This industry does not include advertis- each partners local content while supporting for 45 per cent of total industry operating rev- ing sales by newspapers, magazines, radio, and promoting a unified online local search enues, earned $2.2 billion in 2004, an television or Internet, which accounts for the advertising model across each city/town, increase of 3.4 per cent over 2003. Operating majority of the difference between results of region and province in Canada. revenues of the other more specialized adver- this survey and calculations of total advertis- Biz Pix will offer this solution free to tising industries (such as public relations, dis- ing spending in the Canadian economy. Community Newspapers with no set-up or play advertisers and flyer distributors) were Results from the 2004 Annual Survey of licensing fees. up 7.3 per cent to $2.8 billion. Advertising and Related Services are now The Biz Pix solution will allow estab- Profit margins improved from 8.7 per available. These data provide information on lished Community Newspapers to quickly cent in 2003 to 10.2 per cent in 2004 among the industry's revenue, expenditures, salaries build local search traffic, create the potential advertising agencies, and from 5.8 per cent to and wages, profit margin, and the distribu- for online advertising revenues and deliver 6.7 per cent in the remainder of the industry. tions of revenue earned by type of service Continued on page 11 Is your apology sincere? Continued from page 9 that shows your apology wasn’t sincere.” them.” Is sincerity important? But that could get expensive. B.C.’s separation of apology and Austin didn’t think it was crucial for his definitions, partly compensation would, in theory, make people freer to say what they because the person receiving the apology tends to believe it’s sin- feel. cerely given. And when someone says they’re sorry, there is no easy It would also protect those whose instinctive response to any way of telling whether they really mean it. problem or accident is to think it’s their fault. Without an Apology Or, as Hurka notes: “Long before the B.C. Apology Act, there Act, that puts them unfairly at the mercy of people who think they can were sincere apologies and insincere apologies.” do no wrong, something you see on the highways all the time. “We have an accident,” says Hurka. “I immediately apologize Dear Ken, and you say, ‘Damn right you should apologize you %&*#, it was all Thanks for your note re: the lateness of your filing. I look for- your fault.’ Now I’m stuck.” ward to working late tonight to accommodate your personal sched- But will the B.C. law eventually colour how we look on all ule. It will be nice to take a break from my regular visit to the nurs- apologies, even those that don’t have an obvious legal risk? Maybe. ing home. Yes, my mother has come to count on her Friday evenings “I say sorry when I think I did something wrong,”says Hurka. with her son, but what’s life without a few unpleasant surprises? I’m “And if I did something wrong, I should be willing to pay you com- sure her 92-year-old heart will bear the shock of my absence. pensation. I should be willing to make it up to you.” Peter “If you say, ‘I’m sorry,’ and make no offer to compensate, then OCNA’S NEWSCLIPS • JUNE 2006 11 OCNA coming to London CLASSIFIEDS The Backyard all ages is available for syn- and Peterborough Astronomer Brings The dication at only $7.00 per OCNA will be hitting the road and heading to London and Stars Down To Earth column.To receive a promo- Peterborough to offer sessions for Publishers and Circulation Written for anyone with a tional package call 705-440- Personnel with Tools to Increase Circulation and Employee sense of curiosity, The 6771 or e-mail: Performance Management & Goal Setting. Stephen Hastings, Backyard Astronomer, will spaghettiforbreakfast Director of Circulation from the Toronto Star, will be facilitating turn on the light bulb inside @rogers.com Previously the session to assist you with your circulation issues. Wendi your head and put a smile published columns can Krulicki, Human Resources Associate from OCNA, will be facil- on your face. Author and be viewed on-line at itating the afternoon session on employee goal setting and per- amateur astronomer, John http://www.simcoe.com/sc/ formance management. Topics to be covered will include: Crossen, brings a lively and alliston/column/v-scv2/ Reviewing alternative ideas to increase circulation; developing a informative writing style to a Laughter is now on the template and an annual plan to increase circulation; determining subject which he enjoys menu. Order your weekly which employees in your organization will be responsible for passionately. And his enthu- serving of Spaghetti for each task; setting goals with employees and managing their per- siasm shows in an intriguing Breakfast today! formance. array of articles that enter- Please select the workshop in the area closest to you: tain readers and score big Life 101 Western Ontario Session: Thursday, June 8, 9 a.m. – 4:30 p.m. as the universe on Guaranteed laughs mean at the Residence Inn Marriott in downtown London, Ontario. the “wow-meter.” Updated guaranteed readership. Eastern Ontario Session: Wednesday, June 14, 9 a.m. – 4:30 weekly, they are available in Give your readers ANOTH- p.m. at the Holiday Inn in Peterborough. halfpage or quarter-page ER great reason to open Registration fee is $40 for the first person, and $20 for each addi- tional person attending from the same newspaper. sizes. The handy PDF for- your paper. Life 101 by Mark If you are interested in attending this workshop please contact mats are an easy “plug-in” to Thrice. E-mail: Wendi Krulicki, [email protected] or by phone at 905-639- your existing newspaper jhollingsworth@ 8720 xt. 245. layout. And at just $5.00 per bowesnet. com. article, they’re also an easy “plugin” to your budget. Who For Sale Local search advertising says a local weekly newspa- Full service printing busi- Continued from page 10 per can’t cover the cosmos? ness for sale in Southern a value added solution to their Web properties, attracting more Certainly not The Backyard Ontario, involved mainly consumers, enhance local media content and keep users on their Astronomer. For samples in web offset printing Web site longer. in pdf format, contact: with some sheet fed capaci- Local newspapers are positioned to capture a significant share sconolly@lakefieldherald. ty. Non-union. The web of what is becoming a multi-billion dollar online local search com press is capable of advertising market. Community Newspapers are known and trust- both short and long ed by local consumers and advertisers, and most operate Web site Buying & Selling runs. Company is operating properties that can provide the perfect platform for effective local search based advertising. Visit our site at www.bizpix.ca. A Business Column at close to 50% capacity; Are you looking for punchy complete plant utilization articles from an Ontario could greatly increase author who specializes in revenues. There are more mergers and acquisitions? than 150 regular clients. Water Cooler Doug Robbins is your solu- The equipment is in tion. Doug writes columns to excellent condition. Recast capture interest. Your circu- EBITDA over $770,000 in lation gleans valuable, use- 2005. Owner/management • The Blyth Citizen welcomes Carol Burns as a new reporter. • The Huntsville Forester has launched a new Web site, ful tips regarding buying and will stay. For further informa- www.huntsvilleforester.com. selling a business. He is a tion please call Patricia • The Simcoe Reformer has been honoured for its four-part series member of the editorial Silva at Robbinex Inc., Transforming Tobacco Town in the We’ll Be There category in the board of a GTA newspaper. 905 523 7510 or e-mail Sun Media Dunlop Awards. His fees are nominal. Call [email protected]. • Brad Sherratt has joined the Northern News team in Kirkland Joyce Hansen, Class Act Visit our web site at Lake as a reporter/photographer. Connections, 905-278-0952 www.robbinex.com • Your Village News is a new member to the Hayter-Walden today to book Doug. Publications, which includes The Forest Standard, The Parkhill Looking to improve your Gazette, The Watford Guide-Advocate and The Glencoe sales? Transcript and Free Press. Spaghetti for Breakfast Have your sales fizzled? • Metroland Durham Region Media Group launched its Daily by Catherine Cunningham Light a fire under your sales News webcast at durhamregion.com. It is a comprehensive week- is an award-winning humour team. acquireyourfire.com day report of on-demand news. column loved by readers of 12 OCNA’S NEWSCLIPS • JUNE 2006
OCNA 2006 Webinar Sessions
On the first Wednesday of each month OCNA proudly presents the following 1-hour Lunch & Learn topics:
JULY - EDITORIAL SESSION - Generating Story Ideas
AUGUST - MANAGEMENT SESSION - Employee Terminations
SEPTEMBER - MANAGEMENT SESSION - PIPEDA - Privacy Legislation Ontario
OCTOBER - EDITORIAL SESSION - Newsroom Legal Issues
NOVEMBER - EDITORIAL SESSION - Editorial Writing Skills
DECEMBER - PRODUCTION - Production tips and tricks when working with Adobe
All you need to attend each session is a phone and a computer with Internet access!
Date: First Wednesday of each month Time: 12:00 p.m. noon - EST Cost: $55 per session (use a speakerphone and one computer and you can train as many staff as you like for one low price.)
Option 1 Discount Rate: Sign up for all 8 sessions and the cost is $385!
Option 2 Discount Rate: Sign up for 4 sessions and the cost is $195!
If you are interested in registering, please send an e-mail to [email protected] with the following infor- mation:
1. Name of your newspaper (with billing address) 2. Contact name (and the approximate number of participants who will be on the call) 3. e-mail address & telephone number
Cancellations are permitted without penalty 5 or more business days prior to the start of the Webinar session. Individuals who cancel their session less than 5 business days prior to the session will be charged the full amount.
OCNA TEAM OCNA OFFICERS Bill Laidlaw, Executive Director; Anne Lannan, Mike Williscraft, President, Niagara This Week; Rick Shaver, Member Services Manager; Todd Frees, Controller; First Vice-President, Cornwall Seaway News; Abbas Lucia Shepherd, Accounting/CNRIE; Karen Shardlow, Homayed, Second Vice-President, Sudbury Northern Life; Published monthly by the Ontario Community Accounting; Nancy Burman, Newsprint; Lynn Fenton, Linda Plumridge, Secretary/Treasurer, Fort Frances Times; Newspapers Association Carolyn Press, Minna Schmidt, Sean Lind, AdReach; Dave Armstrong, Past President, New Liskeard Temiskaming Carol Lebert, Sales Coordinator; Ian Youseman, Speaker. 3050 Harvester Rd. Ste 103 IT Technician; Gordon Cameron, Government Burlington, Ontario, Relations Associate; Shaba Qureshi, Communications OCNA DIRECTORS L7N 3J1 Coordinator; Wendi Krulicki, Human Resources Keith Roulston; Blyth/Brussels Citizen; Dave Sykes, Tel: (905) 639-8720 Associate; Shari Willerton, New Business Development Goderich Signal-Star; Peter Winkler, Metroland Southwest Fax: (905) 639-6962 Coordinator, Erica Leyzac, Advertising Administrator, Division; JT Grossmith, Alexandria Glengary News; Cam http://www.ocna.org Susana Czymek, Accounting Coordinator McKnight, Tillsonburg News; Tim Dundas, Osprey Media; E-mail: [email protected] NewsClips Editor: Shaba Qureshi Don MacLeod, Osprey Media