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Mackenzie Printery and Newspaper Museum Commemorates Lou Cahill

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Mackenzie Printery and Newspaper Museum Commemorates Lou Cahill newsONTARIO COMMUNITY NEWSPAPERS ASSOCIATION’S clipsJUNE 2006 VOL. 20, NO. 6 Mackenzie Printery and Newspaper Museum commemorates Lou Cahill The following is a speech given of these steps and reported the by Mackenzie Heritage Printery and opening for the St. Catharines Newspaper Museum's retiring Standard. chairman Al Teather during the offi- Fifteen years ago in 1991 after cial season opening of the Printery some obstacles were overcome, this in Queenston on May 13. A special building was opened as the tribute was made to public relations Mackenzie Printery and Newspaper guru Lou Cahill as the 91-year-old Museum as it is now known. is retiring from official duties with Lou Cahill is the only one here the Printery. who was present at both of these "Ladies and Gentlemen, distin- events. guished guests and friends of Lou’s involvement with the Mackenzie Printery and Newspaper Printery began in the late 1980s, Museum. when a small group with financial Sixty-eight years ago this help from Henry Burgoyne rebuilt house of publisher and print- and approval from the er William Lyon Mackenzie was Ontario Community Newspapers officially opened by Mackenzie Association Board of Directors, King, the Prime Minister of Canada resulted in meetings with the NPC. and Grandson of William Lyon As secretary, Lou was involved Mackenzie. Plans were to open it as with every aspect in our growth. We PHOTO BY ANNE LANNAN a museum recognizing the efforts of now have a written agreement with Al Teather, retiring chairman of Mackenzie Heritage his Grandfather by the Niagara the NPC outlining our duties. The Printery and Newspaper Museum presents Lou Cahill Parks Commission (NPC). display changed for each season, with a commemorate plaque at the official season open- Lou Cahill stood at the bottom Continued on page 8 ing on May 13 in Queenston. Hamilton Community News builds on unique attachment to communities rabant Newspapers which Newspaper and other products under operates four award-winning the new Hamilton Community News ban- Community Newspapers in ner include the Ancaster News, Dundas PHOTO BY LAURA LENNIE the Hamilton area, will Star News, Hamilton Mountain News, Brabant Newspapers will change its name change its name to Hamilton Stoney Creek News, New Home News to Hamilton Community News June 8. BCommunity News effective June 8. The and Real Estate News. These publications Management and editorial staff are excited company’s mission - to provide high reach 110,000 homes. about how the name reflects the papers’ com- quality newspaper products and offer out- “The name change to Hamilton mitment to cover and serve Hamilton communi- standing value to advertising clients - will Community News builds on a strong mar- ties. remain the same. Continued on page 4 WHAT’S INSIDE: HR Tidbits PAGE 4 OCNA Employee Profile PAGE 6 Tip from Techie PAGE 6 2 OCNA’S NEWSCLIPS • JUNE 2006 a word from OCNA... In and around OCNA Bill Laidlaw which has been very favourably received by our stakeholders and OCNA Executive Director our members. Our Queen's Park Day on September 28 will see pub- hen I first joined OCNA more than nine months lishers and editors from many of our newspapers journeying to ago I really did not appreciate the magnitude of my Toronto for the day to meet with their MPPs to discuss our issues new role. I recognized that OCNA provided me and build upon relationships. This will also involve our members with a mandate for change to move our organiza- taking a tour of Queen's Park, sitting in Question Period and a tion into areas it had not been before. The Board reception at 5 p.m. for MPPs and our members. Wasked me to lead the initiative to have OCNA become a full-fledged The success of the Government Relations function will lead to business trade association with the best business practices associat- major savings for all our members and to an improved business ed with that mandate. environment for Community Newspapers to grow and prosper. All Well it is time to provide you, our members with a report card of these successful relationships will lead to more provincial gov- as to how well we are doing. ernment advertising as those in government become better educat- We commenced the process last August with the production of ed with the reach, readership and influence OCNA members pos- a solid business plan that was approved by the Board. OCNA made sess. the decision to strengthen its capabilities in public affairs, sponsor- On the human resources front everybody recognizes that our ship, membership development, human resources and training. We most important asset is our people and we all recognize the impor- also decided that we would look at ways to improve our revenue tance of developing and managing them. To assist our members generating centres that included national with their challenges OCNA moved forward with the advertising, network classifieds and addition of a human resources capability, and this newsprint sales. Job descriptions for the new function to date has been very successful in determin- positions were created and recruitment for ing the human resources needs of a large number of these key roles commenced. our members. Our training programs through the Web We were fortunate to be able to promote have been very well received and we are working to Gordon Cameron to the new role of develop this program further. We are having members Government Relations Associate. We hired contact our new resource person on a number of Wendi Krulicki as our Human Resources issues relating to human resource matters. Wendi is Associate and Shari Willerton as our part- also getting out to our members in the field to meet time New Business Development with them and personally respond to their challenges. Coordinator working on memberships and PHOTO BY TIM CHEVRIER This program is still in its early stages but the program sponsorship. OCNA Executive Director Bill seems to be working. The net result of more produc- On the government relations front I have Laidlaw (left) with Premier Dalton tive and happy employees will be more profitable been working with Gordon to establish a full- McGuinty at the 2006 OCNA newspapers with improved readership and circulation. fledged government relations department that Spring Convention. In the area of sponsorship we now have an is fast becoming one of the best GR shops in the business. We are aggressive business plan with a number of OCNA value proposi- establishing a very strong presence at Queen's Park and we have tions for industries to consider. We are now in the process of going already moved a number of our issues forward in the process. An out and meeting with potential industry partners to sell them on a Issues Management Task force has been established to develop and relationship with OCNA. We have focused on several major busi- clarify each issue impacting our industry. With our existing issues ness sectors that should have a natural affinity with our newspapers. we have already developed strategies to implement these in order to This new revenue will allow OCNA to be more customer focused bring about legislative and regulatory changes. A successful MPP in providing programs and services to our members. and public servant contact program has been implemented and is On the membership front we have a major initiative to attract ongoing. We have a regular communication vehicle on the issues Community Newspapers from the ethnic market. OCNA already effecting our industry called Issues Update going to each MPP in has 15 members who serve linguistic or ethnic communities, but Ontario and we are communicating regularly with each of our mem- there are over 200 papers in this category, who are not yet members. bers as to what is going on in the Legislature and how we are mov- With the addition of these members who meet our membership cri- ing our issues forward through News Clips, e-clips and a new teria, OCNA will have a much larger and diverse membership that monthly GR newsletter g-clips. better reflects the population of our province. OCNA has initiated a very successful conference call program We had a very successful Spring Conference where both that connects our members with political and business leaders Continued on page 7 Thanks Visitfor visiting us at the us at the News-Net is focused on OCNAONCA Spring Spring Convention!! Convention! increasing your productivity and advertising sales Retail Classified For more information, call (905) 844-0524. Software www.news-net.ca OCNA’S NEWSCLIPS • JUNE 2006 3 advertising It’s NOT all about revenue! By Chuck Nau Growing your newspaper's revenue or, at Ad Count by 10% 100% Murray & Nau, Inc. the very least, maintaining it in a challenging es, it is. No, it isn't! Publishers, economic environment is indeed paramount. Adopting a standards of performance senior managers and advertis- It can never, ever, ever be the only focus, model helps your sales team, both individu- ing managers often tell me that though! ally and collectively, understand and con- looking at the revenue numbers If your newspaper has recently made a tribute to your newspaper's overall strategic for an individual in their adver- substantial investment in technology or cre- initiatives. Ytising department tells them whether they ative support and also finds itself in the It is NOT about evaluating your sales have a 'star' or an 'also ran' on their team. throes of a competitive encroachment, the team's efforts. In my opinion, nothing could be further following standards will help point your It is NOT about counting the number of from the truth! sales team in the right direction to MAXI- advertising accounts this month compared to Numbers, revenue numbers are impor- MIZE their new resources while MINIMIZ- last year or number of accounts that were up tant, but they are far from the whole truth ING the threat from your competitors and at or down in revenue against last year ...those and do very little to meet the strategic goals the same time protecting or increasing methods are sophomoric and do nothing to of your management team and your newspa- advertising revenues! focus and direct your sales team in meeting per.
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