A G E N D A
ECONOMIC DEVELOPMENT SUB COMMITTEE MEETING
Tuesday, ͯͭ July ͮͬͭʹ, ͵.ͬͬam in the Council Chambers, William Street, Paeroa Membership
Committee Members:
Cr R Harris (Chairperson) Cr G R Leonard (Deputy Chairperson) Cr D Adams Cr P A Milner Cr A Rattray D Taipari (Appointee) Mayor J P Tregidga
Staff:
L D Cavers S Fabish A de Laborde D Peddie P Thom D Fielden R Jenks Council Secretary
Public copies:
Paeroa Office Plains Area Office Waihi Area Office
Hauraki District Council, P O Box ͭͳ, William Street Paeroa, New Zealand P: ͬͳ ʹͲͮ ʹͲͬ͵ or ͬʹͬͬ ͳͯͰ ʹͯͰ (within the District) E: [email protected] www.hauraki-dc.govt.nz Delegations: Economic Development Subcommittee
Membership Five Councillors and one Council appointee.
On the Tuesday, two weeks prior to the Community Services and Development Meeting frequency Committee, commencing at ͵.ͬͬam
The Council delegates to the Economic Development Sub- committee the Delegations following powers, duties and responsibilities:
Authority to approve expenditure up to ͈ͱ,ͬͬͬ per project within the existing approved Community Growth budget subject to reporting the expenditure to the next available Community Services and Development Committee meeting.
To report to the Community Services and Development Committee any recommended changes required to the Economic Development Strategy.
To review and develop the Economic Development Action Plan required by the Economic Development Strategy and to monitor and report to the Community Services and Development Committee on its implementation.
To receive and review reports from the Economic Development Manager on economic development matters.
To review and recommend to the Community Services and Development Committee the budget for the Community Growth activities and the priorities for expenditure.
To receive and review reports on Community Growth Activities and make recommendations to the Community Services and Development Committee.
Community Growth Activities include:
Economic Development Visitor Information Centre’s Town Promotion Hauraki Rail Trail Destination Coromandel Development Assistance/Grants
ECONOMIC DEVELOPMENT SUBCOMMITTEE
AGENDA
Tuesday, 31 July 2018 – 9.00am - Council Office, William Street, Paeroa
Order of Business Pages
1. Apologies 2. Declarations of Late Items 3. Declarations of Interests 4. Confirmation: Economic Development Subcommittee Minutes - 26-06-18 5 (2404544) 5. Waihi i-SITE - Funding Report June 2018 (2411936) 8 Mr Eddie Morrow – General Manager – Waihi Discovery Centre will be in attendance at 9.05am
6. Destination Coromandel Annual Funding Accountability Report- Financial Year 10 2017-18 (2411934) John Sandford- Chairman – Destination Coromandel and Hadley Dryden - General Manager – Destination Coromandel will be in attendance at 9.30am
7. Annual Funding Accountability Report -Positive Paeroa - July 2018 (2412405)) 17 8. Paeroa Information Services Annual Report (2412645) 36 9. Business Growth Services Promotion (2412327) 40 10. Economic Development Manager's Report for July 2018 (2412320) 43 11. Economic Development Subcommittee - 2018 Work Programme (2412444) 47
1 EDS Agenda – 31-07-18 Doc. Ref: 2412780 EDS Agenda - 31-07-18 Page 5
HAURAKI DISTRICT COUNCIL
ECONOMIC DEVELOPMENT SUBCOMMITTEE
MINUTES OF A MEETING OF THE ECONOMIC DEVELOPMENT SUBCOMMITTEE HELD IN THE COUNCIL CHAMBERS, WILLIAM STREET, PAEROA ON TUESDAY, 26 JUNE 2018 COMMENCING AT 9.00AM
PRESENT Crs R Harris (In the Chair), D A Adams, G R Leonard, P A Milner, A Rattray and D Taipari
IN ATTENDANCE Messrs L D Cavers (Chief Executive) P A Thom (Group Manager, Planning and Environmental Services), A De Laborde (Group Manager – Engineering Services), S B Fabish (Group Manager – Community Services & Development), D Fielden (Economic Development Manager), Ms R Jenks (Economic Development Officer) and Ms C Black (Council Secretary)
APOLOGIES
RESOLVED
THAT the apology of His Worship the Mayor, J P Tregidga be received and sustained.
EDS18/56 Adams/Leonard CARRIED
DECLARATION OF LATE ITEMS
There were no late items.
DECLARATIONS OF INTERESTS
There were no declarations.
In Attendance
Sara-Ann Howell (Go Waihi - Chairperson) Alex Quinn (Positively Promoting the Plains – Chairperson) Jo Tilsley (Positive Paeroa) Hadley Dryden (Destination Coromandel).
CONFIRMATION OF ECONOMIC DEVELOPMENT SUBCOMMITTEE MINUTES - 29-05-18 (2391649)
RESOLVED
THAT the minutes of the meeting of the Economic Development Subcommittee held on 29 May 2018 be confirmed and are a true and correct record.
EDS18/57 Taipari/Milner CARRIED
1 EDS Minutes – 26-06-18 – Doc Ref: 2404544 EDS Agenda - 31-07-18 Page 6
UPDATE ON RURAL BROADBAND INITIATIVE PHASE 2 - MOBILE BLACK SPOTS FUND PROGRAMME (2398459)
The Economic Development Officer presented a report which provided an update on the coverage and deployment schedule for the Rural Broadband initiative phase two mobile black spots fund programme.
RESOLVED
THAT the report be received.
EDS18/58 Leonard/Rattray CARRIED
ECONOMIC DEVELOPMENT MANAGER'S REPORT FOR JUNE 2018 (2398415)
The Economic Development Manager presented his monthly report for June 2018 which covered economic development activities to date.
RESOLVED
THAT the report be received.
EDS18/59 Leonard/Taipari CARRIED
PRESENTATION: Waikato Innovation Park - Business Growth Hub (Doc# 2401428 and Waikato Regional Economic Development Agency (Doc. # 2401432)
Peter Davey, Business Growth Advisor of the Waikato Innovation Park was in attendance and provided presentations on the support services the Business Growth Hub and the Waikato Regional Economic Development Agency offers to businesses in the Waikato Region.
The meeting adjourned at 10.10am. The meeting reconvened at 10.30am.
PRESENTATION: MBIE - Provincial Growth Fund Doc. # 2401430)
Ms Neasa Carroll, Waikato Region Lead, Provincial Development Unit, MBIE was in attendance and provided a presentation on Central Government’s - Provincial Growth Fund which was launched in February 2018 providing $1 billion p.a. over three years.
The fund aims to lift productivity potential in the region’s supporting the objectives of:
• Job creation and sustainable economic development • Boost social inclusion and participation • Maori economic development • Building resilient communities • Help meet New Zealand climate change targets
ECONOMIC DEVELOPMENT SUBCOMMITTEE - 2018 WORK PROGRAMME (2398417)
The Economic Development Officer presented the current 2018 work programme for the member’s information and consideration.
2 EDS Minutes – 26-06-18 – Doc Ref: 2404544 EDS Agenda - 31-07-18 Page 7
RESOLVED
THAT the report be received.
EDS18/60 Rattray/Leonard CARRIED
It was requested that the Economic Development team work together with the Business Growth Advisors and Town Promoters to develop a plan for increasing local business’ awareness of what is available to them through the Business Growth Advisors to be presented at the July Economic Development Subcommittee meeting.
Add the list of projects discussed at the Provincial Growth Fund meeting at the Thames Valley Economic Development Workshop on 22 June 2018 be included in the work programme for July Economic Development Subcommittee meeting.
The meeting closed at 11.30am.
CONFIRMED
R G Harris Chairperson
31 July 2018
3 EDS Minutes – 26-06-18 – Doc Ref: 2404544 EDS Agenda - 31-07-18 Page 8
Waihi i-SITE Visitor Centre
Hauraki District Council Report – June 2018
Overview: This report provides an overview of operations and outputs for the Waihi i-SITE as per the requirements of the Service Level Agreement held with Hauraki District Council. The Waihi i- SITE operation last reported to the council in March 2018 on the activities carried out through the first quarter of 2018.
The Waihi i-SITE continues to offer a friendly and professional service to visitors to Waihi, the Hauraki District. Encouraging visitors to stay longer, do more activities and spend more money within the district and region remains a key priority for the Gold Discovery Centre and Waihi i-SITE operation.
Total visitors to the Waihi i-SITE for the first half of 2018 was approximately 43,000 people and as per our previous report remains a little behind the same period last year. The graphs within this report provide an overview of monthly visitor numbers and seasonal fluctuations across the year.
We have now reached the low season time of year and as usual visitor numbers started to slow in May. And while June is a traditionally slow month for visitors and business in general it does seem that the past month or so had been slower than normal. Discussions with other Waihi and wider regional operators indicates that consumer confidence may be a bit low or cautious currently.
It’s worth noting that we are still seeing a few international visitors and in recent weeks both French and German visitors have been noticeable. With the July school holidays about to commence we are hoping to see a small lift in domestic visitors around the area.
The Waihi i-SITE maintains its membership with i-SITE New Zealand and participates in the networks activities and various communication forums available. Senior staff will attend the annual i-SITE New Zealand conference in September to maintain important network connections and relationships.
The Waihi i-SITE also actively participates in the wider Waikato regional cluster group and Waihi will host i-SITE staff from around the region at the next regional meeting on 1 August 2018. Destination Coromandel manager Hadley Dryden will also attend this meeting to provide updates on Coromandel tourism happenings.
Waihi i-SITE staff will attend and participate in an upcoming Communications and Connections workshop with other Coromandel regional Information and DOC Centres. The key objective being to share regional tourism knowledge and create effective communication channels moving forward.
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EDS Agenda - 31-07-18 Page 9
Waihi i-SITE will undergo its annual Qualmark assessment (audit) in early August. This is a key requirement of the agreement between i-SITE NZ and its network. This includes a detailed assessment process to ensure all business and customer service standards are in place and being delivered at the required standard. We have passed this assessment for each of the last 3 years and proves to be a valuable process in maintaining our high service standards and good business practices.
The Gold Discovery Centre has recently renewed its partner agreement with the Hauraki Rail Trail Trust and continues to enjoy a positive working relationship with the HRT Trust team. This includes maintaining an important presence and connection for the Waihi i-SITE as a vehicle for distribution of trail information, service, and bookings etc.
Human Resources: The centre continues to maintain a stable staffing position and provides great customer service and experiences to visitors from all over the world. This is a collective delivery through both paid staff and volunteer Town Host efforts. Staff training and up-skilling opportunities are currently being reviewed to ensure service standards are met.
Waihi i-SITE Visitor Centre Visitors The graphs below demonstrate the monthly seasonal variation and yearly accumulative comparisons of visitor numbers to the Waihi Visitor Centre since 2010.
Waihi i-SITE visitor centre appreciates the relationship it has with and the continued support it receives from Hauraki District Council in delivering an important visitor service for the district.
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EDS Agenda - 31-07-18 Page 10
ANNUAL FUNDING ACCOUNTABILITY REPORT
Organisation name Destination Coromandel Trust
Reporting period (e.g. July 2016 – June 2017) July 2017 – June 2018
Progress against milestones (refer Letter of Agreement for details)
Event/activity Status (e.g. on track, delayed, completed) and description
Tourism industry Achieved. Planning and update meeting ran as scheduled with representatives from meetings with Town each ward (held at Falls Retreat). Rebecca Jenks also in attendance. Promoters Additional meetings occurred on an ad hoc basis, including ‘After Match Functions’ post board meetings.
thecoromandel.com Maintained as intended. Including the development of interactive map, plotting points of interest for relevant areas (e.g. Hauraki Rail Trail https://www.thecoromandel.com/activities/must-do/hauraki-rail-trail/) 3 web cams installed including one at Kaiaua https://www.thecoromandel.com/webcams (also pulling an existing camera feed from Waihi Beach) Developed a comprehensive food section to build upon https://www.thecoromandel.com/dine/ Set up a Wellness section to encourage off season travel https://www.thecoromandel.com/activities/goodforyoursoul/ Invested in Google My Business programme (one of only 2 regions in NZ) to improve business information on Google. Adapted email policies to adhere to GDPR email policies.
Established Karangahake Gorge, Hauraki Plains & Shorebird Coast portals (anticipating more content as product and areas develop)
Facebook page Live and maintained. Currently 56,807 likes (55,200 likes at last report).
District Promotions Achieved (see industry meeting with Town Promoters). joint meeting Regular scheduled and informal meetings with HDC Economic Development personnel. Destination Coromandel also partake in Hauraki Rail Trail meetings and apportion time to the Hauraki Coromandel Business Awards.
Promotion/advertising Achieved. Increase of Hauraki content online. Release of town video series promoting of ward activities and Hauraki Plains & Shorebird Coast, Paeroa and Waihi. events Events promotion is featured on www.thecoromandel.com. Also see domestic marketing (below).
District brochures 17/18 Visitor Guide delivered 90,000 printed. 18/19 Visitor Guides currently in design.
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Reporting visitor Ongoing. Google sheet available for stakeholder use (to access data via google). trends Invested in Fresh Info (AA Travel Monitor) insights. Regular reports to industry, stakeholders and trustees.
Statement of Intent Completed, includes marketing schedule. (Business Plan) 18/19 accepted.
Activity meeting with Achieved as per schedule. Destination Coromandel have also attended meetings on HDC CDO request as required and when available (only missing one).
Production Digital Achieved. thecoromandel.com continues to be the focus. Investment into a Marketing https://crowdriff.com/ platform allows us to maximise social content and understand consumer behaviour online and ultimately increase engagement on www.thecoromandel.com
Targeted domestic Hauraki Rail Trail campaign implemented. 17 post activity recommendations noted in marketing campaign campaign report (available on request). Campaign met overall awareness objectives including increased visitor spend increase during campaign period (not directly attributed to campaign) with a particular highlight of extended coverage in radio, social and print media in Sydney Australia. We also invested in one episode of People on Bikes which will air in NZ in late 2018.
Destination Coromandel released a January post storm ad encouraging visitors back to the Kaiaua and Thames Coast to Coromandel areas (resulting in 73k views from $500 advertising spend) https://www.facebook.com/thecoromandelgoodforyoursoul/videos/10155928457594424/
International Over the year we hosted 43 representatives from the international travel trade, mostly marketing initiatives from Australia, and including US and UK. We also hosted 17 international journalists for print and digital channels plus a Spanish television crew. All these famils are made possible with the support of trade-ready tourism businesses selected for their relevance to the agents’ target markets and contributing time and resources to host famil participants.
With TRENZ, New Zealand’s premier international travel trade show taking place in Dunedin this year, The Coromandel saw a reduced number of agents visiting our region around the trade show. However, the quality of buyers attending TRENZ was outstanding. We are able to schedule 70 appointments with over 80 travel buyers carefully selected for their customers’ profiles and their interest in The Coromandel as a destination to sell. The appetite for product off the beaten track is very strong, and with capacity issues in the main centres, we have a good opportunity to attract more visitors away from the traditional touring routes. High season capacity issues for our region are addressed by the simple message that September-December and March-May are indeed the best times to visit; you will experience everything Kiwis enjoy about holidays in The Coromandel without any of the hustle and bustle of peak season, and mild weather that suits an active vacation in a stunning natural region.
The collaboration between the eight regions of the Explore Central North Island collective (ECNI) continued with the primary on-shore activity being the eXplore Trade Show at Eden Park. With a record number of exhibitors including 7 from The Coromandel, this one-day expo continues to deliver a useful platform for New Zealand- based inbound travel agents to discover new products and connect with contracted suppliers. Across the mix of marketing channels, the travel trade still represents an important stream, especially outside of the busy summer months, and inbound agents are well-connected to agents in off-shore markets.
The ECNI focus continued this year on North America, with a roadshow up the west coast in October, training 288 agents and connecting with key wholesalers and media. This year Destination Coromandel sent a representative to educate agents on reasons to visit The Coromandel, and key products to sell to the growing North American market. While growth has slowed, holiday arrivals from the US were up 6.3% for the year ending in May, and with an average length of stay of 12.8 days, they have time and inclination to really get off the beaten track. This market therefore represents good
1472394V1 2 EDS Agenda - 31-07-18 Page 12
value for The Coromandel.
We participated in a 4-city roadshow with Tourism New Zealand training 584 frontline agents in Australia. This was followed up with 100 qualified agents visiting New Zealand, with 12 visiting The Coromandel, and all 100 being trained by Destination Coromandel in Wellington at the end of the trips. DC continued its investment in the NZD1.6M Tourism New Zealand North Island Road Trip campaign to east coast Australia consumers. A new focus on touring routes, including the Pacific Coast Highway, reinforcing the work done with ECNI and providing a solid framework for visitors to plan an itinerary. The main retail partner delivered 30% more room nights to The Coromandel over the campaign booking period, and spend increased by 14%.
A highlight of the year was the selection of The Coromandel as one of the 4 regions to feature in the Tourism New Zealand global campaign. The response of locals embodied the spirit of the campaign, “arrive as strangers, leave as family.” Karangahake Gorge was featured in this campaign.
Hauraki Rail Trail See above and HRT domestic marketing report.
Famils included Bay of Plenty Times Saturday Supplement, KOFM Newcastle Australia, People on Bikes TV doco, NZ Herald Travel, MB Productions with Wilderness Motorhomes. Trade famils included 2 Canadian Flight Centre reps, 2 UK Travel Consultants, 12 Flight Centre reps Australia
Leadership Regular contact with HDC ED staff. DC attendance at meetings concerning future of development Hauraki District (e.g. Karangahake Gorge traffic and visitor experience, NZTA. “Beyond 2025’ Presented at the Paeroa Maritime Museum update and supported their application for funding). Industry workshops to upskill industry have continued, most recently the Google My Business session.
Destination Coromandel are cognisant of the need to perform the role of marketing the region. Respective councils continue to identify areas that represent challenges and opportunities and channels to deal with Product Development and Destination Management (e.g. Karangahake Gorge – Tourism Infrastructure Fund. Maritime Museum – Provincial Growth Fund?).
Reporting visitor Achieved via industry newsletters and local media and workshops. trends
1472394V1 3 EDS Agenda - 31-07-18 Page 13
Progress against performance targets (refer Letter of Agreement for details)
Measures Targets Actuals
Website hits per annum Minimum 5% increase Achieved. A 17% increase on previous 12 months in sessions (compared to 5% last year) 709k sessions. Page views also increased by 9% to 1.8m
Facebook hits per annum Minimum 5% increase ‘Likes’ grew 3% to a total on previous 12 months of 56,807 While Facebook remains a ‘social’ platform the update of algorithms has resulted in reduced reach and growth for ‘pages’ (or businesses) compared to profiles (personal accounts). For example, the average reach for a post last year was 10,000 people. This has been reduced to 5000 people in the last year.
Organisations, events and activities 4 per quarter Achieved. supported per quarter
Visitor trends Spend/night increase on Achieved. Spend for The previous 12 months Coromandel up 6% to $454m (Hauraki up 10%). Please note this is for YE May 2018.
Commercial Nights (up 2.2% to 922,279). This data excludes Air B&B, Holiday Home bookings and B&B’s
Financial management Balanced budget End of Year Financials are in process of being prepared. There will be no risk of tax implication as Destination Coromandel will action flexible funding agreement with TCDC (e.g. for i-SITE contracts) if required.
Final accounts will be submitted with the Annual Report.
Financial sustainability – percentage of Growth from 2015-16 Non-council income annual budget from non-Council sources percentage representing 20% of total income.
1472394V1 4 EDS Agenda - 31-07-18 Page 14
Budgeted and actual income for the year
Provide details for the latest year only
Income source Budgeted amount ($) Actual amount ($)
Hauraki District Council $118,824 $121,279
Thames Coromandel District Council $425,000 $425,000
Other grants and donations $0 $0
Earned income (including interest) $139,510 $134,328
Total income $683,334 $680,607
Budgeted and actual operational expenditure for the year
Provide details for the latest year only (note: some expenditure may be an estimate for the 3rd month)
Expenditure item Budgeted amount ($) Actual amount ($)
Wages/salary $249,608 $258,109
Rent or lease $8,000 $8,000
Other operational costs $110,859 $75,215
Marketing-related costs $311,030 $291,588
Special projects $0 $0
Miscellaneous $0 $0
Total expenditure $679,497 $632,912
Capital expenditure (on assets) for the year
Provide details of any significant capital expenditure over the latest year and how this was funded
Capital items Amount ($) Funding source/s
“Welcome to District” billboard SH2 $17,007 DC grants Waihi
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Key achievements for the year
Briefly summarise ‘good news’ stories and key achievements of your group in the district over the past year
Event/activity Description
Industry Communications Produced the ‘Leading Tourism’ and ‘Product Development’ guides to help inform councils’ and investors with tourism resources relevant to The Coromandel (Thames Coromandel and Hauraki Districts).
Domestic Activity Leveraging historical travel trade activity via the Hauraki Rail Trail campaign, securing an additional visit (from Hunter Group
Travel and KOFM Radio) and filming the activity to maximise exposure (in Australia) and investment. Post Storm ad on facebook promoting the fact that business was open again during January. This activity demonstrates Destination Coromandel has the capability to reach a significant audience with engaging content on demand (when resources allow).
Digital Increasing the breadth of content on www.thecoromandel.com e.g. include Wellness and Foodie content (this will enable
Destination Coromandel to engage with a wider industry audience that is arguably more relevant to our visitor market than traditional tourism services). Installation of webcams (including Kaiaua).
International Helping to secure Hauraki’s inclusion in the global Tourism New Zealand campaign (feat. Karangahake Gorge). Setting up a Hauraki Rail Trail package on behalf of the local operators based in Waihi and Paeroa (approx. value $3000 for one package sold). This demonstrates the potential that exists to sell the southern end of the Hauraki Rail Trail (and future potential with improved product in northern end).
Key challenges and risks for the quarter
Briefly summarise key challenges and risks for your group over the past year
Challenge/risk Description
Tax Status Destination Coromandel Trust continue to operate without tax exemption. However, this is perceived to be a low risk, particularly as the trust have a flexible funding agreement with Thames Coromandel District Council (so we’re not liable for income tax).
Product Development Destination Coromandel continued to advocate the importance of Product Development for the Hauraki district. This sits outside the Trust’s mandate, given our core role is marketing. Destination Coromandel understand that the Economic Development teams within council and potentially the Waikato REDA will deliver Product Development services – crucial while the Provincial Growth Fund exists.
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Declaration We the undersigned declare the following:
We have acknowledged the receipt of Hauraki District Council funding in our organisation’s accounts or a note in our organisation’s Annual Report
If requested by Hauraki District Council, we will provide any files or records that relate to the expenditure of this funding for inspection
We acknowledge that if this funding has been misappropriated and no appropriate remedial action taken then Hauraki District Council may recover the funding and may deem our organisation to be ineligible for further funding
The details we have given in all sections of this report are true and correct to the best of our knowledge, and reasonable evidence has been provided to support our accountability report.
First name Last name
Hadley Dryden
Postal address City/town
PO Box 592 Thames
Daytime phone number Email address
078680017 [email protected]
Position (e.g. Chair, Director)
General Manager
Signature Date
19 July 2018
Submit your form Please submit your completed accountability form by email, post or in person to: Attn: Community Development Officer | [email protected] Hauraki District Council PO Box 17 Paeroa 3640 1 William Street Paeroa 3600
OFFICE USE ONLY:
Date received Date acknowledged
Qtrly funding amount $ Council Report completed
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ANNUAL FUNDING ACCOUNTABILITY REPORT
Organisation name Positive Paeroa Inc.
Reporting period (e.g. July 2015 to June 2016) July 2017 - June 2018
Progress against milestones (refer Letter of Agreement for details)
Event/activity Status (e.g. on track, delayed, completed) and description
Business After 5 Meetings Completed Street Flags Completed
Christmas Lighting Completed (December)
Santa Parade (December) Completed Paeroa website New website live July 2017 (www.paeroa.org.nz) Total page views: 27,031 Unique viewers: 14,574
Please note: unique viewers are first time visitors to the site
Positive Paeroa facebook Likes: 1,663 page Organic Reach: 222,237 Post Engagement: 29,486
District Promoters joint Have met with Positively Promoting the Plains rep on 3 meeting-4 monthly occasions
Promotion/advertising of Weekly & fortnightly promotions include: Paeroa and events 2 weekly radio slots (More FM & Nga Iwi FM) 100 regular slots + 6 ‘event specials’ in total Fortnightly column in Hauraki Herald 26 in total Weekly electronic newsletter - Friday Update 49 in total Newsletter goes to local journalists and radio stations for inclusion in their Community Diaries etc Monthly electronic invitation to BA5 12 in total Facebook posts (both Positive Paeroa & Info Hub) daily Other sites used include: Neighbourly, Eventfinda, Motorhome Friendly towns website (NZMCA) Stand-alone campaigns are purchased for larger events
FDN1467531V1 1 EDS Agenda - 31-07-18 Page 18
Covi Show
Paeroa Brochures Completed
Activity meeting with HDC Completed Community Development Officer- 6 monthly
Progress against performance targets (refer Letter of Agreement for details)
Measures Targets Actuals
Website hits per annum 5% increase on Total page views: 27,031 previous 12 months Unique viewers: 14,574
Previous Year: Site visits: 16,959 Page views: 27,161
Facebook hits per annum 5% increase on Likes: 1,663 previous 12 months Organic Reach: 222,237 Post Engagement: 29,486
Previous Year: Likes: 1506 Organic Reach: 223,062 Post Engagement: 44,822
Business After 5 Meetings per annum 11 12
Organisations, events and activities 4 per quarter Town Promoter currently supported per quarter admin for 7 Event/Community facebook pages (not including Pos.Pae)
Events Supported Highland Games V8 Show Vintage & Classic Show Christmas Light Show Battle of the Streets Business Awards TechWeek L&P Bottle 50th birthday Beef & Lamb Week Fire Works Display Lions Charity Cycle Ride Torch Run Weekend Markets Business After 5’s
Organisations Supported Hauraki District Council Hauraki Rail Trail
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Information Services Lions Rotary Local Primary & Secondary Schools Paeroa Community Support Trust
These lists are indicative of organisations, events & activities supported
Financial management Balanced budget Yes The Annual Financial report is currently being prepared. Once it’s been presented at the AGM (26 Sept) it will be forwarded to the Eco Dev sub- committee
Financial sustainability – percentage of Growth from previous 4.17% annual budget from non-Council sources 12 months
Progress against latest performance review recommendations
Review recommendation Status (e.g. on track, delayed, completed) and description
Establish and maintain a Member’s On track Register
Clarify insurance to confirm that HDC is Insured name: Positive Paeroa Inc indemnified against any claims that may Policy number: 38-6534161-BPK arise as a result of the actions of Positive Policy Type: General Liability & Contents Paeroa
Develop a funding strategy to increase On track non-HDC income
Review strategic plan and operational planning to reflect outcomes of the 2015 Hauraki District Township Coordinators Review
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Budgeted and actual income
Provide details for the full most recent financial year End of year financial reports are currently being prepared for the upcoming AGM (26 Sept 2018). These reports will be presented, along with the Chairperson’s report once received at the AGM.
Income source Budgeted amount ($) Actual amount ($)
Hauraki District Council 109,000 109,000
Other grants and donations 4,550
Earned income (including interest) 1,000
Total income 110,000 113,550
Budgeted and actual operational expenditure
Provide details for the full most recent financial year
Expenditure item Budgeted amount ($) Actual amount ($)
Wages/salary 54,000
Rent or lease 7,880
Other operational costs 20,000
Event-related costs 20,000
Special projects 5,000
Miscellaneous 2,000
Total expenditure
Capital expenditure (on assets)
Provide details of any significant capital expenditure over the past year and how this was funded
Capital items Amount ($) Funding source/s
Nil
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Key achievements
Briefly summarise ‘good news’ stories and key achievements of your group in the community over the past year
Event/activity Description
Ongoing Business Support We continue to provide support to business’ newly arrived in town. It’s particularly pleasing to hear that existing business owners are recommending a relationship with Positive Paeroa. Paeroa.org.nz I’m particularly proud of our new website which was built with the latest user trends in mind. This website is really user friendly. Part of the reason for the update was also to change hosting platforms – we now have a site which has a much larger capacity as well as e-commerce hosting abilities Hauraki-Coromandel The inaugural awards were held on the 28th September. The Business Awards evening was very well received by all who attended. This was acknowledged by nearly every award recipient on the evening. I have been told that good number also watched the live stream via facebook. Hauraki was well represented amongst the finalists, taking away multiple category wins. I particularly enjoyed working on a project with a wider focus. Aside from promoting the event through BA5, workshops and usual media channels, I was also responsible for sourcing the trophies. I used our local printer, Goldfields, to create and produce a trophy specific to our awards. On the night of the awards we had some sponsors ready to sign on the dotted line, ready to recommit to business awards for 2018. A de-brief meeting is due to be held in November. Covi For the fourth year running, Positive Paeroa attended the Covi Motorhome Caravan & Outdoor Super Show. This year we went to promote the Hauraki District - in the past we’ve gone to specifically promote Paeroa due to our motorhome friendly status. I would like to thank Max McLean (Waihi Ward Chairperson), Alex Quinn (Chairperson: Positively Promoting the Plains) & Barbara Berry (Positive Paeroa committee) who each came and worked a day on the stall with me. Also special thanks to the Plains group for their financial contribution. With over 500 separate conversations over three days, we worked hard to share as much information about our District as we could. Overwhelmingly, people wanted to know about the Hauraki Rail Trail, with most unaware of the Kopu to Pūkorokoro-Miranda trail being open. We also answered lots of questions about freedom camping. We know that show goers value and act upon the information given, an example being the Maritime Park letting me know of a group that stayed with them the week following the Covi Show - having learned of the Maritime Park at out stall. As well as spreading the word about our District, the networking opportunities the show affords are also invaluable. It’s a great time to catch up face to face with the NZMCA as well as other promotional organisations from all over the country. We have also been asked by the NZMCA to consider exhibiting at the upcoming NZMCZ Motorhome Show to be held in Hamilton in
FDN1467531V1 5 EDS Agenda - 31-07-18 Page 22
September. We would envision going there, again as a District, to really heavily promote the Hauraki Rail Trail. L&P Bottle 50th Birthday Positive Paeroa supported CCA & Rocket Network in creating a wonderful 50th birthday celebration for the L&P Bottle. While the afternoon in the Domain was great for the community to attend, I believe the real value came from the publicity the event generated. Stories about the bottle’s birthday featured twice in the NZ Herald & Stuff in the week leading up to event day – Wednesday 28th March. On the evening of the event both One & 3 News featured stories. An event video was also produced from footage taken on the day and is now all over social media.
What was particularly pleasing to us was the acknowledgment from Coca-Cola Amatil of the importance of partnering with Positive Paeroa on this promotion. With all the analysis complete the value/return of the event, in terms of exposure, has been valued at in excess of $630,000 (see attached report).
BA5’s Business After 5 meetings continue to be popular, with regular
numbers attending more than 45 each month. Each month sees new people attending, often being brought along by a regular attendee. The networking opportunities are always talked about as being one of the key factors for people attending. We are routinely booked 6 months in advance. The businesses asking to host are becoming more and more diverse too.
Community Lighting We have upgraded all the under veranda ‘community lighting’
to LED. This gives a much nicer light and is also more cost effective. When travelling through other towns at night you can really appreciate our lighting. Our main street feels not only inviting, but safe. We have an agreement in place with a local electrician to replace/repair as the need arises. Positive Paeroa currently pays the monthly electricity bills for the lighting but also for all the repairs & maintenance.
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Key challenges and risks for the quarter
Briefly summarise key challenges and risks for your group over the past year
Challenge/risk Description
HDC/Pos.Pae. Agreement It’s difficult going into a new financial year with no signed agreement between HDC and Pos.Pae. With much of what we
do being planned in advance, there’s an uncertainty as to just how much forward planning should be entered into.
Cocoa-Cola Amatil With the brand manager for L&P away for a good portion of the (merchandise) year, it’s been difficult to get traction regarding merchandising. Happily, everyone is recently back on deck and we’re looking at
having a limited range available in the 1st quarter of 2018-19.
Street Lamps/Flagtrax MOU Still no MOU in place regarding the maintenance of the street lamps and Flagtrax systems.
On the topic of Flagtrax, we were disappointed to hear that Go Waihi had independently approached Nexus Display (manufacturer & supplier of FlagTrax systems). In the past, Positive Paeroa has suggested that the 3 promotional organisations place bulk orders together.
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#paeroabottleturns50 POST ANALYSIS
April 2018
1 EDS Agenda - 31-07-18 Page 26
Setting the scene
The iconic L&P Bottle turned 50 this year, and that was something worth celebrating.
Our job was to generate talkability of the bottle’s birthday through positive news and social coverage by creating a celebration in L&P’s hometown; Paeroa, for the community.
2 EDS Agenda - 31-07-18 Page 27
What we did
To celebrate the big 5-0, we implemented a three-phased approach.
Phase 1: Phase 3: Phase 2: Seed and Post event Tactical PR & generate media event conversation relations
3 EDS Agenda - 31-07-18 Page 28
Phase 1: Seed and generate conversation
Influencer outreach
Selected two of influencers for paid partnerships, seeding key messaging about the Big Bottle’s birthday and using the hashtag #paeroabottleturns50.
Alongside the Facebook content this started a chain-reaction, with the hashtag gaining momentum in the lead up to the birthday.
Facebook competition
Encouraged our target audience to like and share their pics with the Big Bottle and incentivised this through a competition to win L&P memorabilia.
Partnered with Positive Paeroa
Ensuring our team had people on the ground to offer Paeroa centric support. This included birthday celebration posters in shop fronts, storage for drinks trailer, More FM Coromandel breakfast mentions and more.
Save the date – diary note
Distributed a diary note to targeted regional media with information on the Paeroa sausage sizzle, including follow up for ‘what’s on’ and ‘save the date’ mentions across regional titles.
Social content calendar
With support from Rocket’s internal social team, we developed a social content calendar for L&P to executed pre-event to post-event.
4 EDS Agenda - 31-07-18 Page 29
Phase 2: Tactical PR & Event
Hosted a neighbourhood sausage sizzle in Paeroa Domain Completely L&P themed, it was a free sausage sizzle for Paeroa to enjoy, including musical performance by Waikato local covers band, L&P birthday cake and backyard cricket for the kids to enjoy. 300-400 attendees visited the event Birthday Bow Dressed the big L&P Bottle up in a giant yellow bow. Inflatable bottle Created a 4 meter-tall inflatable L&P bottle which stood next to the stage. Photo wall Gifted the town a photo wall, populated with snaps from the event.
5 EDS Agenda - 31-07-18 Page 30
Phase 2: Tactical PR & Event
NZ Herald
Traditional media relations Developed a media release which went out to nationwide media on the morning of the birthday celebration. Media kits were also couriered to select media to pique interest. Video and still imagery Hired both a photographer and videographer to capture event.
6 EDS Agenda - 31-07-18 Page 31
Stuff.co.nz Phase 3: Post event
Traditional media relations Followed up with nationwide and regional media with imagery and the video from the event.
Waikato Times Waikato Times – Front Page NZHerald.co.nz
Waihi Leader
7 EDS Agenda - 31-07-18 Page 32
KPI’s Results
10 broadcast features 1 News Midday, 1 News, Newshub, Breakfast Show Newstalk ZB, More FM, Nga Iwi FM, Hauraki, Coast 1-2 print and/or digital features 4 print features New Zealand Herald, Waikato Times, Hauraki Herald, Waihi Leader 10 social media posts 10 digital features ROI: 5:1 Stuff.co.nz, NZHerald.co.nz (2 features), Newstalknz.co.nz, Newshub.co.nz, TVNZ.co.nz Over 108 social media posts 9.3 million opportunities to view*
PR value: $639,947 ROI: 21:1
*based on current readership and viewership rates 8 EDS Agenda - 31-07-18 Page 33
Coverage snapshot – broadcast, print and online
Newshub
NZ Herald
9 EDS Agenda - 31-07-18 Page 34
Coverage snapshot - social
1 News
10 EDS Agenda - 31-07-18 Page 35 Key learnings
1 2 3 4
The strong visuals for the The event theming ensured Having a photographer and Social was an important 50th birthday proved a we kept to Paeroa and L&P’s videographer present element of this campaign major asset when securing ‘kiwi as’ attitude. A simple secured a number of and allowed us to generate media and social coverage. sausage sizzle, bean bags features across print, digital a lot of online conversation These included the bottle’s and cover band felt natural and social for the media and chatter. Less is bow, the inflatable bottle, to the L&P brand and the outlets who were unable to definitely more when it the stage banner and the community loved it. attend the event. comes to the number of drinks trailer. posts, especially in such a Local comms and support short timeframe – Keeping the messaging from Positive Paeroa really something to remember for simple was key to ensuring drove people to attend and next time. comms and coverage engage with the event – reflected the bottle’s starting at the bottle, and birthday (vs. the brand). finishing with the party.
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Information Report
To: Economic Development Subcommittee
From: Economic Development Officer
Date: Tuesday, 24 July 2018
File reference: Document: 2412293
Portfolio holder: Councillor Ross Harris
Meeting date: Tuesday, 31 July 2018
Subject: Business Growth Services Promotion
Recommendation: THAT the report be received.
Summary This report provides a proposed plan for future promotions of the Waikato Regional Economic Development Agency Business Growth Services.
Background The Business Growth Advisors from the Waikato Regional Economic Development Agency (previously employed by Waikato Innovation Park) have been working with businesses in Hauraki for over two years. Their services and partnerships have not been widely promoted in Hauraki and the engagement of Hauraki businesses with the Business Growth Advisors has not be particularly high (they were only able to engage with seven Hauraki businesses in the 2017/18 financial year).
Businesses such as Agrisea who have worked together with the Business Growth Advisors have had significant benefits. For example, Agrisea received a $74,000 project grant from Callaghan Innovation to study the nutritional needs of honey bees and the value of their seaweed biostimulants.
At the Economic Development Subcommittee meeting on 26 June 2018, it was requested that the Economic Development team work together with the Business Growth Services team and the town promoters to develop a plan for increasing local businesses awareness of what is available to them through the Business Growth Services, to be presented at the July Economic Development Subcommittee meeting.
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Content Through discussions with the Business Growth team and the town promoters, the best format for promoting Business Growth Services was seen to be through a series of events. A draft plan of these events will be presented in this report. These events will be organised in collaboration with Hauraki District Council, Business Growth Services and the town promoters.
Aim
The aim of the series is to increase Hauraki businesses awareness of what is offered through Business Growth Services and their partners as well as encourage and inspire local businesses to take advantage of these services and grants to lift and improve their businesses. The desired outcome of having guest speakers at the events is for attending businesses to leave with some useful tips and knowledge that they can implement in their business.
Series description
In the first phase, three events will be organised as part of the series. One event will be held in each of the wards, Paeroa, Waihi and the Plains. It was discussed that the best time to host these events would be in the early morning (7 – 8.30am) before attendees open their businesses.
Additional to these events, the Business Growth Services team are planning to host seminars at the Waikato Innovation Park that could be live-streamed in other locations. The plan is to offer one central location in Hauraki District where these seminars can be viewed.
The programme will be continually monitored to ensure it is fit for purpose and achieving the intended goal.
Topics ideas
. Hauraki Rail Trail (focusing on start-ups) . Artificial intelligence, automation – how it will effect business . Women in Business . Māori business . Rural support industries – actual topic needs to be refined
Communications
To make the Business Growth Services of the Waikato Regional Economic Development Agency a household name, it is being suggested that they put business tips into local media including print and social media. The frequency of this needs to be discussed.
Prior to the events, small press releases and social media content would be released with short, inspiring information to raise people’s interest and keep the events in people’s minds.
Between the series, Council, the town promoters and the business growth advisors will work on a communications plan to keep the messages present.
Participants contact details would also be collected through their registrations. This means targeted communications can be sent out to participants.
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Timeframe
Event 1 – End of October 2018 Event 2 – February 2019 Event 3 - May 2019
Budget Implications At present there are no budget implications. Once the format for the series has been decided upon, a budget can be developed for the events.
Conclusion That the report be received.
Rebecca Jenks ECONOMIC DEVELOPMENT OFFICER
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Information Report
To: Economic Development Subcommittee
From: Economic Development Manager
Date: Tuesday, 24 July 2018
File reference: Document: 2412299 Appendix A: In document
Portfolio holder: Councillor Ross Harris
Meeting date: Tuesday, 31 July 2018
Subject: Economic Development Manager’s Report for July 2018
Recommendation: THAT the report be received.
Summary This report is to advise the Economic Development Subcommittee of those economic development activities undertaken by the Economic Development Department. The activities described are those that can be discussed in the public domain.
Background Council undertakes a range of activities to assist with economic development and growth in the Hauraki District and has an Economic Development Subcommittee which meets monthly to provide direction and action for projects in the District.
Content Business Friendly Hauraki
Business Growth Services promotion The Economic Development Officer met with representatives of the Business Growth team, Positive Paeroa and Positively Promoting the Plains to discuss how the services and partnerships of the Business Growth Advisors will be promoted in the future. The result of these discussions can be found under MagiQ# 2412293.
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Economic Development Induction The Economic Development team held an induction for new staff members on 17 July 2018 to introduce them to what Economic Development is about at Hauraki District Council.
Connected Hauraki
Labour Market meeting The Economic Development team attended a Labour Market meeting organised by Immigration NZ on 9 July 2018. The Economic Development Manager held a presentation on Economic Development in Hauraki at this meeting. Positively Promoting the Plains Midwinter Christmas Dinner The Economic Development Officer attended the Positively Promoting the Plains Midwinter Christmas Dinner on 19 July 2018. This was in place of their Business Networking Evening, with the focus still being on networking in the business community. Waikato Regional Economic Development Agency The Waikato Regional Economic Development Agency –WREDA- was open for business on 1 July 2018. The first employees of WREDA are the business growth team from Waikato Innovation Park -WIP. A recruiting process is currently under way for a Chief Executive Officer. Until a CEO is appointed, Stuart Gordon, the CEO of WIP is in a care-taker role.
Destination Hauraki
Hauraki Rail Trail Advisory Group The Economic Development team attended the Hauraki Rail Trail Advisory Group meeting on 18 July 2018. It was decided that work on the Hauraki Rail Trail investment promotion, which was put on hold pending the report from MartinJenkins regarding the Regional Cycle Trail Network, will recommence in October 2018.
Hauraki Inc.
Kiwidotcom The Economic Development Manager met with Kiwidotcom on 28 June 2018 to further discuss their project plans for Hauraki. A Mayoral Welcome was held on 23 July 2018 for the first group of Kiwidotcom students in Hauraki. These students will be attending Miller Ave School. A further two groups will be welcomed into Hauraki on 30 July.
Built for Business Hauraki
Community Wireless Trust project Hauraki Further funding opportunities from the community for the project in Waihi are being investigated before the funding application is completed. Crown Infrastructure Partners Crown Infrastructure Partners (CIP) were contacted regarding new towers in Hauraki District that are to be included in the RBI2/MBSF programme roll-out. In the letter to the Mayor, it stated that three new mobile towers will be built in the District. CIP confirmed that Hauraki will receive three new towers and the grey points on the map (Appendix A) indicate the new coverage areas. The
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reason not all tower locations are on the map is that the exact locations for the towers are still be selected. CIP noted that they are still in the planning stage and the final locations will depend on consents, land ownership and power supply.
David C Fielden ECONOMIC DEVELOPMENT MANAGER
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Information Report
To: Economic Development Subcommittee
From: Economic Development Officer
Date: Tuesday, 24 July 2018
File reference: Document: 2324465 Appendix A: In document
Portfolio holder: Councillor Ross Harris
Meeting date: Tuesday, 31 July 2018
Subject: Economic Development Subcommittee – 2018 Work Programme
Recommendation: THAT the report be received.
Purpose The purpose of this report is to present a forward work programme for the Economic Development Subcommittee for discussion and information purposes.
This is a standing item on the Subcommittee’s agenda. The Subcommittee is welcome to make comment to or revise the programme as required.
Changes to Work Programme since June 2018 1. Waihi i-SITE will present its quarterly funding accountability report to the Economic Development Subcommittee meeting on 31 July 2018. 2. The annual reports from Positive Paeroa and Paeroa Information Services will be included in the agenda for the 31 July 2018 Economic Development Subcommittee meeting for information only. 3. The Economic Development Officer will present the draft Business Growth Services promotion plan at the Economic Development Subcommittee meeting on 31 July 2018. 4. The new actions that resulted from the Economic Development Strategy workshop on 1 May 2018 have been added to the action plan. 5. The list of potential Provincial Growth Fund projects discussed at the Thames Valley Economic Development Workshop on 22 June 2018 will be sent to the Economic Development Subcommittee
Page 1 of 10
EDS Agenda - 31-07-18 Page 48
prior to the Waikato Economic Summit. Matamata-Piako is still waiting on feedback from the Waikato Regional Economic Development Agency as to what could be presented at the Summit.
Rebecca Jenks ECONOMIC DEVELOPMENT OFFICER
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EDS Agenda - 31-07-18 Page 49
Appendix A
Economic Development Subcommittee – 2018 Work Programme
ECONOMIC DEVELOPMENT SUBCOMMITTEE
Proposed Work Programme for 2018 Meeting date Items 30 January 2018 Quarterly reports and presentations from Town Promoters and Visitor Centres ✓ Waihi Gold Discovery Centre financial reports ✓
27 February 2018 Infometrics annual update (including comparison of HDC economic statistics to other rural authorities) ✓ Verbal update on regional EDA developments and plans ✓ Report regarding funding for the Hauraki Coromandel Business Awards 2018 ✓ Proposal for wireless broadband from the Community Wireless Trust ✓ Report regarding the Tourism Data Domain Plan – Stakeholder Workshop ✓
27 March 2018 Discussion on Council’s procurement policy and local procurement approach Update on Motorhome Friendly Hauraki project Review Destination Coromandel’s Statement of Intent Report with proposed reporting framework for Destination Coromandel and Town Promotions and Information Centres Update on the Waikato Regional Economic Development Agency from Harvey Brookes (Waikato Means Business) ✓ Report proposing a Strategy Planning Workshop ✓ Report on the Economic Development China Trip 2018 ✓ Statement of Intent workshop with Destination Coromandel ✓ 1 May 2018 Quarterly reports and presentations from Town Promoters, Visitor Centres and Destination Coromandel CEO Report Hauraki Rail Trail Charitable Trust May 2017 Update on regional EDA developments and plans Discussion on Council’s procurement policy and local procurement approach ✓
29 May 2018 Report reviewing the decision framework for supporting development (trial period began 30 May 2017) ✓ Update on Motorhome Friendly Hauraki project ✓ Quarterly reportss and presentations from Town Promoters, Visitor Centres from Waihi i-SITE and Destination Coromandel ✓ Quarterly reports from Town Promoters and Paeroa Information Services – information only ✓ GM report Hauraki Rail Trail Charitable Trust ✓
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EDS Agenda - 31-07-18 Page 50
Destination Coromandel draft Letter of Agreement and Reporting Framework ✓ Report on Destination Coromandel’s Statement of Intent ✓ Report on Economic Development actions resulting from the Economic Development Strategy Workshop ✓
26 June 2018 Presenting the Hauraki Rail Trail investment brochure Presentation from Waikato Innovation Park Business Growth Advisor ✓ Presentation on the Provincial Growth Fund from the Senior Advisor for the Provincial Development Unit ✓
31 July 2018 Quarterly Annual reports and presentations from Town Promoters, Visitor Centres and Destination Coromandel Quarterly report Waihi i-SITE Annual reports from Positive Paeroa and Paeroa Information Services will be received for information only Business Growth Advisor promotion plan 28 August 2018 2 October 2018 30 October 2018 Quarterly reports and presentations from Town Promoters, Visitor Centres and Destination Coromandel
27 November 2018 Report with draft Economic Development Work Programme for 2019 GM report Hauraki Rail Trail Charitable Trust Standing items Managers reports Economic Development Strategy progress report by pillar.
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ECONOMIC DEVELOPMENT ACTION PLAN, BY PILLAR
BUSINESS FRIENDLY HAURAKI Item Lead Comments A. Work together with the Communications Economic Development As required Officer to introduce further customer Officer focused communications B. Update Business Hauraki page on website Web administrator/ Feedback from Economic Economic Development Development Manager/ Economic Subcommittee as Development Officer required C. Review decision framework for Economic Development Report 29 May 2018 supporting development Manager and Economic Development Officer D. Run Economic Development inductions Economic Development Will be covered in for new HDC staff Manager and Economic Economic Development Development Officer Manager’s reports E. Report from Communications Officer Communications Officer As required regarding communications improvements and priorities. F. Report regarding ‘red tape / red carpet’ Economic Development Economic Development work/project Manager and Manager and Communications Officer Communications Officer to work together on this item. Six monthly report G. As appropriate, case manage key business Economic Development Business as usual item, to development projects between the Manager and EDO be covered in Economic councils and investors. Development Managers report. H. Support the development of investment Economic Development proposals by collecting and making Officer. available key District information for investors. I. Re-write or re-word “Roll out the red carpet, not the red tape” J. Ensure regulatory staff understand the Commence end of 2018 requirements of investors/developers/businesses 1. Regulatory staff to receive comprehensive business training 2. Senior Planner to study Dip. Bus.
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CONNECTED HAURAKI Item Lead Comments A. Liaise with Iwi and Māori to identify Ongoing opportunities for joint ventures or areas where the Council can provide support. 1. Employ Iwi Liaison Officer ELT, HR 2. Work with David Taipari to Mayor, Economic engage and collaborate with Iwi Development Chair, which includes listening to Māori Māori Liaison Officer and identifying projects for collaboration. B. Presentations from Town Promoters, Economic Reports planned for 30 January, Visitor information centres, and Development Officer 1 May, 31 July and 30 October receipt of SLA reporting. meeting
C. Reports regarding regional work – Economic Economic Development Waikato Regional Economic Development Manager to ask Waikato Development Strategy and the Manager Regional Council or appropriate Waikato Plan. representative to present six- monthly. Also link in with technical advisor (Charan Mischewski) NB: Not yet reflected in the ED Sub-Committee’s meeting schedule. D. Liaise with Waikato Innovation Park Economic and other regional/national Development organisations to provide business Manager services to Hauraki businesses. E. Keep Economic Development Economic 27 February and 1 May Subcommittee updated on regional Development EDA developments and plans. Manager F. Secure funding for District Initiatives Commence July 2018 1. Fund Waikato Regional Economic HDC Development Agency 2. Identify initiatives and with the Waikato REDA, Waikato REDA prepare business Economic cases and applications for funding Development from Provincial Growth Fund Subcommittee G. Increase connectedness to local Ongoing business communities 1. Attending BA5 meetings HDC 2. Increase awareness of the Economic Waikato REDA Business Growth Development Officer Services 3. Supporting Hauraki Coromandel Business Awards
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DESTINATION HAURAKI Item Lead Comments A. Actively support tourism and other business Economic Development ventures that make the District an attractive Officer place to live in and visit B. Sub-Committee to define Economic Development responsibilities/expectations for the elected Manager member representatives on Town Promoters and Visitor Information Centres. C. Presentations from Hauraki Rail Trail and Economic Development Destination Coromandel and receipt of SLA Manager for Hauraki Rail reporting. Trail.
Economic Development Officer for Destination Coromandel D. Support the developers of retirement and aged Economic Development As required. care in Ngatea, Paeroa and Waihi through Manager council processes. E. Support the Hauraki Rail Trail Charitable Trust Economic Development Presenting HRT to attract investment from developers for Officer investment tourism and hospitality initiatives to establish brochure 26 along the Hauraki Rail Trail, and case manage June. as required. F. Investigate the potential to access central Economic Development government funding from the Tourism Manager / Economic Infrastructure Fund for the Karangahake Gorge Development Officer / and Kaiaua and other locations as appropriate. Group Managers Engineering and Community Services. G. Investigate the potential to work with Economic Development community groups and iwi to develop new Officer tourism product and/or access central government funding for initiatives such as: a. Kaiaua tourism product b. Mountain bike trails c. Art trail along the HRT. H. Support Hauraki to become a Motorhome Economic Development Update 27 March Friendly District Officer 2018 1. Complete dump station in Waihi 2. Relocate dump station in Paeroa 3. Improve messaging – where you can and cannot park – solution could be digital (e.g. CamperMate app or Responsible Camping Forum) or signage. I. Increase investor confidence in the Hauraki Rail Combined Trail project with 1. Create info/promotion for Hauraki Rail Trail Economic Development TCDC, MPDC investment using a website and hard copy Officer and HRT documents to communicate this Charitable Trust. information. 2. Be involved with the District Plan review Economic Development Ongoing and contribute with regards to tourism, Manager
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especially in relation to the Hauraki Rail Trail. J. Be involved in Destination Management Community Services and Ongoing through: Development / Destination 1. Scanning the environment Coromandel 2. Creating plans to mitigate issues and potential issues 3. Identifying key indicators for Tourism Infrastructure Fund (TIF) 4. Assemble all information for TIF 5. Apply for funds through TIF
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HAURAKI INC. Item Lead Comments A. Report on Central Governments Economic As relevant and available direction regarding Economic Development Development Manager B. Other updates to be covered in ED Economic Manager monthly report, including Development report regarding meetings with MBIE, Manager NZTE, MSD etc., or separate report if matter necessitates. C. Meet with staff from the Ministry of Economic Business Innovation and Employment, Development New Zealand Trade and Enterprise, Manager and Immigration New Zealand at least twice a year and thereafter as required. D. Travel to international markets to Economic maintain current investment Development connections. Manager E. Ensure ED Officer is better informed Economic Commence May 2018 of Hauraki Inc. activities Development 1. ED Manager to introduce ED Manager Officer to clients as appropriate 2. ED Officer to receive more cultural training F. More political involvement in Commence May 2018 Economic Development 1. Mayor and ED Chairman to be more involved in Hauraki Inc. projects 2. Meetings with ED Chairman and ED Manager (fortnightly) 3. ED Chair to receive cultural training G. New and existing businesses are made Economic Ongoing more aware of the support products Development/Town available from entities such as promoters Callaghan Innovation, Waikato Innovation Park and Ministry of Business, Innovation and Employment
BUILT FOR BUSINESS HAURAKI Item Lead Comment A. Update the Economic Development Subcommittee on infrastructure requirements as they pertain to new developments as required B. Advocate for more land to be rezoned Economic Ongoing for business and residential growth. ED Development manager to advise District Plan Review Manager Committee
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OTHER DATA / REPORTING Item Lead Comments A. Infometrics annual reporting Economic Reported in March, annually. Development Officer B. Report on Council’s procurement policy Group Manager, A report to provide the Sub- and local procurement approach Corporate Committee with information Services about the local procurement element to the Council’s procurement policy. 27 March 2018 C. Economic Development Manager’s report Economic will include mention of connections where Development appropriate with TCDC and MPDC, as well Manager as work in regional work streams. Or separate report if larger items. D. Information regarding the Government’s Economic As relevant and as available economic development direction Development Manager
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