We Bring Tourism Leaders Together

Bulut Bağcı President, World Tourism Forum

e are a group engaged in 14 years, have strengthened Turkish let us all be friends for once, Let us civil society activities under tourism enormously. We were elated make life easy on us, Let us be lovers W the umbrella of the Young to have 123 speakers and an audience and loved ones, The earth shall be Tourism Leaders Association since of 5,000 with us in the second global left to no one.” Getting to know each 2008, aiming to develop tourism in meeting we held at Istanbul Lütfi other will help us solve our problems Turkey and increase the youth’s con- Kırdar International Convention and more easily as emphasized by the tribution to it. Inspired by the annual Exhibition Center on February 4-6, poet. Once we get acquainted, we World Economic Forum held in Davos, 2016. This event marked a first since would neither hold grudges nor hate Switzerland, we decided to create a there is no other event of compa- each other. The best way to do this is platform recognized by global tourism rable scale and scope worldwide. I through increasing cooperation level authorities where industry leaders would like to state my gratitude to in tourism. Today Turkey ranks sixth from all around the world can discuss our guests from the United Kingdom, most popular tourist destination in tourism strategies and we kicked off France, United Arab Emirates, United the world. In 2014, we surpassed a 1 the World Tourism Forum last year. States, Germany, Saudi Arabia, China, threshold of 40 million international There isn’t any branded tourism Azerbaijan, Ghana and others for their guests. Appealing to potential markets summit in the world. For this reason, support and sharing their experiences. through not only coastal tourism but we decided to establish a platform I hope these meetings will serve as a also medical, convention, culture, in 2014 and started World Tourism reference point for the future of global nature and gastronomy tourism ac- Forum in 2015. Despite of being a tourism and inspire all tourism author- tivities, Turkey is about to undertake very young platform, World Tourism ities from now on. huge steps in the Turkish tourism in- Forum has received a big potential. In Unfortunately, we are going through dustry in the medium and long term. order to receive our achievement for a period of incomparable suering. I believe that the second WTF will being a worldwide-accepted tourism Right next to us a huge refugee drama proceed in its way in the coming years platform, we are working hard. With continues to unfold. Similarly, terror through a snowball effect. a platform like World Tourism Forum, feeds on unemployment, poverty, 2016 is a quite important year for us, we will designate global tourism and despair in the Middle East. Young since we have seen the World Tourism strategies with the tourism leaders. minds, which should have been Forum extend beyond Turkey’s bor- Our ideal is to contribute in world shaped with the ancient cultures of ders. The “The World Tourism Forum peace with the connective strength of the Middle East, are being drawn into Qatar Summit” to be held in Doha in tourism. a swamp of terror. At this junction, October will bring Gulf States together. For recent 14 years, there have we need to shoulder responsibility And we will hold our Mediterranean been many progresses in Turkey in as young tourism leaders because meeting in Antalya, one of Turkey’s terms of tourism. Turkey is in the 6th tourism plays a crucial role in training, major tourist centers before the end place among the most popular tourist developing and employing the youth of the year. Finally, I would like to destinations in the world. In 2014, in the medium and long term. express my gratitude to especially Turkey has crossed the line of 40 Our philosophy at the World H.E. Recep Tayyip Erdoğan, President million foreign visitors. We are taking Tourism Forum is based on two funda- of the Republic of Turkey, as well as firm steps towards our 2023 targets. mental concepts: peace and cooper- Mr. Mehmet Şimşek, Deputy Prime For being not only a coastal tourism ation. Establishing bridges between Minister, Mr. Mahir Ünal, Minister of country, Turkey also penetrates into cultures, religions, and nations as well Culture and Tourism, Mr. José Manuel health, congress, nature and gastron- as bringing people together since its Barroso, Former President of the omy tourisms. Turkey takes consid- advent, tourism has an undeniable European Commission and Başaran erable steps in terms of tourism. It impact on global peace. The great Ulusoy, President of the Association of can be easily seen from the statistics, folk poet Yunus Emre put it succinctly Turkish Travel Agencies (TURSAB), for investments, which were made in last as early as the 13th Century: “Come, lending their full invaluable support. SPECIAL ASSESSMENT REPORT Taleb D. Rifai | Secretary-General, World Tourism Organization (UNWTO)

2 Taleb D. Rifai Secretary-General, World Tourism Organization (UNWTO)

015 marked the sixth consecutive in tourism and related infrastructure year of growth for the tourism and services. Parallel to this process, 2 sector. According to the latest tourism should be prioritized at the UNWTO World Tourism Barometer, highest political level at national and international tourist arrivals grew by international levels so that its potential 4.4% last year to reach a total of 1,184 can be capitalized. million, some 50 million more tour- As stated by Premier Li Kegiang ists than in 2014. UNWTO forecasts of China last May opening the Fist international tourist arrivals to grow World Conference on Tourism for by another 4% worldwide in 2016 and Development in Beijing the role to continue its upward trend to reach - Goals 8, 12 and 14. The SDGs particu- of tourism in fighting poverty and 1.8 billion international tourist arrivals larly highlight the capacity of the sec- building peace and the importance of by 2030. tor to contribute to economic growth, stepping up international cooperation But besides these impressive num- job creation sustainable consumption in tourism needs to be emphasized. bers, we should recall tourism’s in- Tourism’s capacity to stimulate eco- and production (SCP) and the con- creasing role as a driver of sustainable nomic growth, create jobs and foster servation and sustainable use of the development and the building of better inclusive development is of tremen- oceans, seas and marine resources. future for all. dous impact and therefore, higher In this context, as the world looks Tourism represents today nearly commitment of the international 10% of global GDP (direct, indirect and to strengthen the foundations of the community towards the sector should induced impacts considered), one out global economy and set up in a new be reached. of eleven jobs and 7% of global trade. development path, tourism can be As we celebrate the adoption of 2017 Moreover, tourism is increasing rele- one of the building blocks of the 2030 as the International Year of Sustainable vant for developing countries, where it Agenda for Sustainable Development. Tourism for Development, I trust that is often among the first export sectors. We are, therefore, at an unprece- the efforts of all actors engaged in the It is thus not a coincidence that tour- dented momentum to increase the sector as well as the commitment of ism is included in the 2030 Sustainable support to the sector in terms devel- so many world leaders will finally give Development Agenda in three of the oping appropriate policies but also tourism the position it deserves so that Sustainable Development Goals (SDGs) mobilize private sector investment its potential can be fully maximized. ICONIC HOTELS IN ICONIC PLACES

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MILANMILAN I I+39 +39 02 02 62301 62301 I IDORCHESTERCOLLECTION DORCHESTERCOLLECTION.COM.COM H.E. Recep Tayyip Erdoğan President of the Republic of Turkey

4

H.E. Recep Tayyip Erdoğan President of the Republic of Turkey Walking towards the Future

H.E. Recep Tayyip Erdoğan, President of the Republic of crossroads of civilizations. Turkey, stated in his speech at the closing session of the We need to emphasize and analyze Turkey’s success in these areas in World Tourism Forum at Lütfi Kırdar Convention Center recent years. The achievements in tour- that the term "smokeless industry", used interchangeably ism have not occurred by themselves. Turkey’s silent revolution and success for tourism, showed its first concrete results during their stories it created in all areas form the term in office reminding that the number of foreign guests backdrop of such achievements. These achievements are built on thousands of visiting Turkey was only 13 million back in 2002. kilometers of divided highways, high- speed train lines, 55 airports all around the country, and Turkish Airlines, which has now become a global brand. his number rose to 36,244,000 all about beaches on the Mediterranean Turkey had 26 airports when we first by the end of 2015. The tourism and Aegean coasts, or Istanbul itself. took office. We added 55 more airports. T revenues which stood at USD 8.5 The whole Anatolia is like an outdoor Just look at this leap... Now there are billion in 2002 rose to USD 34.3 billion museum. We are endowed with such a flights to all corners of Anatolia, help- by 2014. The figure was USD 31.4 billion wealth. Each stone in any province of ing you reach your destination in just in 2015. We maintained our success Turkey, each monument that is yet to half an hour or 45 minutes. You are just through 2012, 2013 and 2014, despite be discovered in our districts and vil- one flight away from your destination. regional crises and various security lages, are actual witnesses that mirror Was this possible in the past? threats. Turkey’s tourism wealth is not the ancient history of humanity in this During my tenure as Mayor of

H.E. Recep Tayyip Erdoğan President of the Republic of Turkey

Istanbul and then Prime Minister, we bered with burnt mosques, destroyed on April 14-16, May 25-26 and October, attached great importance to two is- schools, and treacherous attacks on respectively.Ministerial Meeting, one sues: road and water. Civilization is not its spiritual heritage instead? Why of the most important meetings to only about attire. How do you become wouldn’t be the cities in the region be prepare the ground for the summit, civilized? If you have roads... One can- known in the same vein as Antalya, was also held again in Antalya on not claim to be ‘civilized’ when you do Muğla, and İzmir, drawing visitors from September 29-30. God willing, Antalya not have water. Can you be civilized in all around the world who enjoy their will add yet another page to this book the midst of dirt and mud? We brought beauty? Hakkari can be transformed of pride just 77 days later, with Expo water to Istanbul, which lacked it back into a very different place, thanks to its 2016 kicking off on April 23. All the then. We promised that ‘Istanbul will mountains, flora, rivers, and carpets, countries of the world will have their not feel water scarcity till 2040’. Now, to mention only a few of its offerings. gardens in this botany exhibition. We Istanbul does not suffer any water Terror is the biggest obstacle to this are starting a permanent botany exhibi- shortage problems. It’s a thing of the development. A terrorist organization tion to be maintained by Turkey. I went past now. We are now extending our ef- with blood on its hands. We need to there and took a tour just two weeks forts to the whole country. Now we are ask the question “Why don’t investors ago. That is really an exhibition to be building and reviving a Turkey which go to these provinces?” Why? It is all proud of. Our country is having such does not suffer from water shortages. about security and the question of “I an exhibition covering an area of 1.15 This is a must for civilization. Can you wonder whether my investment will be million square meters. Now, when you claim to be civilized in a country that destroyed if I invest there?” That is the visit Antalya, you will be able to add to has air pollution? reason why... the list of the landmarks to see, a bota- You cannot. We have resolved this Turkey has successfully undertaken ny exhibition offering a vast wealth of issue in all over Turkey to a large extent all the organizations to date includ- flora, and if I remember correctly, even as well. Think of those days when ing the G20 Leaders Summit held on an ancient olive tree, which is 915 years people wore masks in Istanbul. Turkish November 15-16, 2015. All our guests old. An olive tree trunk with a 2.15 m tourism industry is the biggest winner were very satisfied with the event. Our diameter... We carried it from some- and one of the most important symbols biggest assurance and supporter during where else to the exhibition area to be of this leap forward. the event was the tourism industry rep- able to demonstrate it to all the visitors. However, Turkey’s tourism potential resentatives. Our brave entrepreneurs Many features of the botany exhibition has the capacity to go way beyond who never compromise on service will be a source of pride for us. existing figures. Istanbul, Antalya, quality but work enthusiastically and As a leader who have traveled nearly 6 Ankara, İzmir... the whole Turkey is with care made the whole country everywhere around the globe, I know experiencing a great leap with all its proud. the situation of the tourism industry historical artifacts that are located in everywhere. Most recently, the remotest part of our provinces WE DID NOT HAVE A HALL TO I visited Chile, Peru, Ecuador and enjoying the favor of the whole world. SERVE AN AUDIENCE OF Senegal. They told me “You are pretty We believe we will make bigger leaps 3 THOUSAND 10-15 YEARS AGO. advanced in tourism. We have so much in addition to this. We receive many re- NOW ISTANBUL HAS ALL THESE. quests through the Investment Support to learn from you.” Therefore, we need Agency in Istanbul. They ask for ‘a to maintain our actions and activities in land to build a hotel.’ Who asks for it? Istanbul is now one of the world’s increments and engage in continuous International capital. At the moment, most popular centers for global events cooperation and reinforce exchanges we are unable to respond to them as such as international conventions, in tourism just like what Erasmus pro- ‘come, build it here.’ We have that trade shows, summits, and symposia. gram does for students. We should be many requests. It competes with destinations such able to enormously contribute to their Istanbul has a very crucial position as Barcelona, Vienna, Washington, efforts. Perhaps we should reach the as a convention center. We did not Paris, London, and Rome in terms of power to invest in such countries. have a hall to serve an audience of 3 culture and convention tourism. This What is one of the most important thousand 10-15 years ago. Now Istanbul year Istanbul will host three historical aspects of tourism? Communication has all these. I would also like to draw summits: the 13th Session of the Islamic among different peoples. attention to Turkey’s medical tourism Summit Conference by Organisation Communication between peoples potential. In the past, we did not have of Islamic Cooperation (OIC), the first forms the foundation for the world any of these. Culture and religion tour- World Humanitarian Summit, and the peace. ism, outdoor sports and golf tourism World Energy Congress will take place We will work together, hand in all made leaps. Education tourism is on April 14-16, May 25-26 and October, hand ensuring that tourism in Turkey also on the rise. We need to present all respectively. reaches out to new horizons and the beauty Van, Bitlis, Amasya, Çorum, London, and Rome in terms of areas. I hope that The World Tourism Diyarbakır, and Ağrı offers to the culture and convention tourism. This Forum will be beneficial for Turkey, the world. Why would Cizre, Sur, Silopi be year Istanbul will host three historical region, and the tourism industry. I will remembered with trenches, barricades, summits: the 13th Session of the Islamic not label it as the ‘Davos of tourism’. I and streets devastated by the terrorist Summit Conference by Organisation would like to congratulate those who organization? Why would Diyarbakır, of Islamic Cooperation (OIC), the first contributed to this organization, a can- the city of science, learning, and com- World Humanitarian Summit, and the didate to become the center for global panions of the prophet, be remem- World Energy Congress will take place tourism. COSMOPOLITAN CHIC MINGLES WITH OLD WORLD BEAUTY IN ISTANBUL

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Qatar is going to be one of the top tourist destinations in Middle East, thanks to its national tourism sector strategy 2030. Qatar is one of the richest countries in the world because of its hydrocarbon industry. However, Qatar authorities are looking for new sectors to promote in order to contribute country’s economy. Traditional souqs, inspirational museums, sand dunes, world-class sports venues, luxury outlets for retail and exhibition facilities are showing that Qatar has a lot to offer on the tourism level. Qatar

Qatar was not an attractive tourist des- op the country tourism by constructing wellness, nature and educational tour- tination over a decade ago. However, new hotels and other tourism facilities. ism are very important fields for Qatar 10 with big investments on tourism sector, On the other hand, government plans to develop. Based on the tourism fields Qatar is transforming into the pearl of to build world-class stadiums for 2022 to develop, National Tourism Sector Middle East. In Qatar, you can watch World Cup. Qatar not only makes pro- Strategy 2030 indicates business tour- camel races across the desert, take tour gress in hotel and sports market, but ists, Arab tourists looking for comfort, with traditional dhows, watch sunset also tries to be the cultural center of high-income travellers, and authen- over sand dunes and explore flavors of the Middle East by designing new mu- tic discoverers to be very important Arabic cuisine. seums such as Museum of Islamic Art. segments. On the other hand, in order State of Qatar is sovereign country lo- to harmonize with national priorities, cated in Southwest Asia, on the north- Qatar’s development process should fit eastern coast of Arabic Peninsula. Qatar with local tradition, align with nation- has its only border with Saudi Arabia; Qatar National Tourism al agenda, create positive economic the rest of the country is surrounded Sector Strategy 2030: impact and ensure environmental by Persian Gulf. Bahrain is a neigh- sustainability. boring country, separated by a pass in Hosting the World Qatar is not trying to be a mass mar- Persian Gulf. Qatar also has sea borders ket in tourism industry. However, they with United Arab Emirates and Iran. Qatar is blessed with large energy re- focus on some tourism fields to become In its claim to become a tourism sources, however this is not endless. In the first country to spring one’s mind center, oil-rich nation Qatar works this Regard, it looks for another sector in those significant fields. hard to impress visitors. You can feel to guarantee the living standards of the elegancy in the country as soon as future generations. That’s why; Qatar’s you arrive at the International Hamad strategy is to become less hydrocarbon Airport. Probably world’s top airport, dependent country. Accordingly, Qatar Hamad International Airport has taken develops professionally planned pro- Sports Tourism the luxury to a new level with gold grams, projects and policies in order plated kiosks, airport hotel that holds to improve tourism in long term. Qatar Doha-Qatar has been a fast growing a first class wellness area with a pool, has a lot to draw attention ın tourism; sports tourism center for years. In the gym, two squash courts, and a spa. souks, museums, sand dunes, beaches, past years, Qatar built 30 sports facili- Qatar develops a long-term plan to modern sports arenas, luxury markets ties to host Asian Games 2006, which advance the tourism industry in the and world-class exhibition and confer- is the second largest sporting event in country. Qatar Tourism Authority tar- ence areas. the world. Other sports events hosted gets a 20% growth in tourism industry Qatar mostly focuses on fami- in Qatar are Exxon Mobil Tennis Open, in five years. The Qatari government ly-friendly and business trips. In this Asian Football Cup 2011, Sony Ericsson keeps on making investments to devel- context, culture, urban, MICE, sports, WTA Tour and Qatar Masters Golf Cup Qatar etc. Additionally, Qatar gained a big long term realiance on various demand There is a rapid increase in cosmetic success by winning the competition for segments, hereby improving the health surgeries in Qatar. Qatari people do not hosting the World Cup 2022. On the and the sustainability of the hospitality pay an extra cost in plastic surgeries. other hand, Qatar Tourism Authority industry (Doha In Focus –Welcoming Accordingly, plastic surgeries have be- has a partnership with Paris Saint FIFA World Cup 2022). come beyond luxury. As a shining star Germaine in order to promote Qatar’s of the medical tourism, Qatar is waiting sports tourism developments. There for tourists to make them benefit from will be many benefits of this partner- the latest technology in health sector. ship. Even today, there is a big growth Medical Tourism in French market in Qatar. In 2013, there were 2 French tour operators, Government of Qatar does not give but thanks to this partnership, now license to the medical institutions that Destination Marketing there are more than 20 French tour do not meet the international stand- operators in Qatar. ards. As a result, all health institutions Destination marketing is a popular started to work to meet In order to diverge further field in tourism industry. Destination the requirements. Now, from the exclusively cor- marketing’s main goal is to make Qatar received a there is a big amount porate orientation of the destinations competitive. One of the great attention after of hospitals and health market, Qatar has directed most important aspects in destination winning the com- institutions, meeting efforts towards improving tourism is to understand the motiva- petition for hosting the international needs the infrastructure and tions of the visitors. It is also significant the World Cup 2022. in Qatar. This leads profile of the soverign to make a good analysis to bring fitting Qatar authorities to a growth in health Arab state as a sport- people to the destination to ensure spend money on new tourism in the country. ing destination. With continuity. Marketing efforts should rail network, hotels Since there is the Arab the country hosting approx- include definitively pointed marketing and roads ahead of Spring in Arabic coun- imately 40 sporting events goals. These goals should be set up to the tournament. tries, Qatar has become annually, sports tourism rep- obtain destination vision among poten- a gateway for other resents a strong target sector tial visitors. In the case of Qatar, Qatar Arabic people. Expert and as part of the strategy doctors and medical stuff of Qatar, also Tourism Authority (QTA) runs success- to further develop this segment, gained reliance from their patients ful marketing campaigns to increase Qatar Airways plans to create special from surrounding countries. Even the the tourist numbers in the country. 11 packages for sporting events com- robotic surgeries, those require great With the increase awareness of Qatar bining tickets and hotels. The joined expertise and latest technology, per- around the world, there is a growth in efforts of different key Qatari entities, formed by the doctors in Qatar. Those the number of tour operators featuring along with the tourism strategy being positive changes in health sector have Qatar. an intergrated part of the country’s made Qatar an essential medical center development masterplan, will allow on to surrounding countries. Qatar

the subject of luxury. the light of Qatar’s spectacular skyline. Gold-plated coffee kiosks, a pri- Take cruise on a traditional boat Online Tourism vate Presidential Suite for VIPs and a known as “Dhow” or an exclusive yacht pool make Doha Hamad International cruise. 12 Technology has a great effect on the Airport one of the most upscale Shop in the glitzy malls of the city. growth of different industries today. We airports in the world. You will feel the Attraction Points: City Center Doha, cannot separate tourism industry from high level of luxury as soon as you Villagio Mall, Souq Waqif, Gold Souq, the technological influences. Local and arrive in the city. Landmark Mall, Exclusive Boutique on international hotels work overtime As the rising star of the luxury tour- the Pearl Doha to cope up with increasing customer ism, Doha has so many upscale hotels Arts, Culture, Religion Attraction reviews and online bookings. As new each one is providing premium service. Points: Grand Mosque, Museum of technology demands from them, hotels On the west bay of the country, there is Islamic Arts, Mathaf Arab Museum of and tourist facilities change rapidly a man-made island The Pearl. Known Modern Art, Qatar National Museum in order to meet customer demands as the Arabian Riviera, The Pearl is and Aquarium, Islamic Culture Center. using social media. More travellers will home to yacth marinas, residential tow- use smartphones day by day, since it is ers, villas, luxury hotels and the best When to Go: portable and more practical in com- shopping areas in the town. May – September: Avoid this time if parison to computers. This will also Moreover, the destination is ap- you can since the day temperature is at increase the number of online bookings pealing to international luxury trav- its highest. and reviews. With permanent access to ellers by offering a variety of cultural October – March: Enjoy Qatar with- social media, travellers will affect more experiences. These include the Souq out intense humidity and heat. people with their reviews. As a result, Waqif, the Katara Cultural Village and March and April: Witness Emir’s destinations need to take a lot more the Islamic Museum. Aside from the GCC Camel Race care to their services. existing experiences there are several major cultural attractions anticipated, the largest of which is the International Museum currently under construction Sights in Qatar Destination Luxury: (Doha In Focus –Welcoming FIFA World Cup 2022). Souq Waqif Qatar Souq Waqif is located in Al Souq, a Things to Do: district located in the center of Doha. When people think of a luxurious Dive into a desert safari adventure Traditional garments, spices, Middle East destination, Dubai is where desert meets with the inland handicrafts and souvenirs can be found usually the first to come one’s mind. sea then watch the sun set over sand in, Souq Waqif. It dates back a hundred Even though, Dubai is known for its dunes and feel yourself in an Arabian years, however it was renovated in skyscrapers, top luxury resorts and fairytale. 2006. If you are looking for a place to wealth, Doha is about to get ahead on Experience the nightlife of Doha in shop or to eat in Doha, Souq Waqif is Qatar

into a dhow to cruise, visit the Museum market in Doha and it sells olives, of Islamic Art, stroll and jog along the Saudi dates, tobacco, Omani dried fish, walkway and have dinner at a restau- lemons and Iranian honey, as well as rant where is a celebrity point. traditional hand woven baskets, pots, vases and incense. You will see people Gold Souq bargaining for a better price, it seems While walking in the Gold Souq, store that vendors like it. They are friendly windows always catch your attention. and enthusiastic. There are also some The gold shops sells only gold jewelry plant nurseries around the Omani in 22 and 24 carat, none of them is market. less than 18 carat. This souq catches too much attention by the tourists MIA Park and local people. Especially before The Museum of Islamic Art Park offers the holidays, local men rush into the a large green space to its visitors with Gold Souq to buy jewelry for women a spectacular view of Doha skyline. in their families. Beautiful necklaces, It is in a beautiful location at Doha’s earrings, rings with or without stones waterfront with a unique ambiance for are available here, sometimes for very families. MIA Park is a completely safe reasonable prices. place for your children to run around. While your kid enjoys the parks, you Doha Fort can taste the healthy snacks and salads During the Ottoman rule over Qatar as well as homemade waffles and ice in 1800s, Al Koot Fort was built to cream. use as a military barrack. The fort is situated in the Al Bida district of Doha. Weaponry Museum Fort, which was designed in Moorish With its extremely impressive weapon the right place. Souq was constructed style, was also used as a police station. collection, Weaponry Museum is a like a labyrinth; do not forget to stroll However, it is used as a museum show- must see place in Doha. It hosts collec- around the alleyways in order to taste casing Qatari history after its renova- tion of ancient and modern weaponry an oriental experience. tion in 1970s. including gold daggers, Persian rifles from Ottoman era. A superb collec- 13 Museum of Islamic Art National Museum of Qatar tion of swords and traditional daggers The Museum of Islamic Art is locat- The National Museum of Qatar is cur- belong to Lawrence of Arabia are the ed on the Corniche in Doha, Qatar. rently under construction. It is situated spotlights of the museum. Architect I. M. Pei designed building across from the Doha Corniche. The of the museum. He made a world tour museum which’s structure inspired Mathaf: Arab Museum of Modern Art to understand the diversity of Islamic by the desert rose, is designed by The Mathaf – Arab Museum of Art is architecture. The museum hosts the the famous architecture Jean Nouvel. the center of contemporary Arab art in biggest Islamic art collection. The Building of the National Museum of Qatar. French architect Jean-Francois origins of the artifacts are from Spain, Qatar is located around the palace of Bodin designed museum. Museum was Egypt, Iran, Iraq, Turkey, India and Sheikh Abdullah Bin Jassim Al Thani. established in 2010 and it is one of the Central Asia. most important cultural attractions Heritage House in Qatar. Besides the modern pieces Falcon Souq In the pre-electric days, wind towers of Arab artists, the Mathaf also has a In Qatar falcons are used for hunting were used as air conditioning through collection of artworks dating back to for thousand years. Falcons are very the Gulf. Wind 1840s. important in Qatar, there is even a towers were World will dis- falcon hospital. In falcon souq, visitors used to keep cover amazing Zubarah Fort can check these expensive birds. They buildings potential of Al Zubarah Fort was built on demand can also photograph or hold them un- ventilated even the country of Abdullah bin Qassim Al Thani in der the supervision of the shop owner. in extremely on its rich 1938 as a military fortress. It is a typical These falcons are bought and sold for hot weather. culture and Arab fort built in the traditional Qatari thousands of riyals. Heritage House distinguished technique. It was constructed with high is closed to vis- heritage with and one-meter-thick walls in order to Doha Corniche itors, however the help of a protect those inside. Al Corniche is one of the most attrac- it is also a good growing tour- tive parts of Doha. It is a waterfront experience to ism sector. esplanade runs for 7 kilometres. Doha see it from the Qatar will be Corniche is popular among families outside. an important Qatar’s Role in Tourism and joggers especially in the evenings. part of the Omani Market Hotels, cafes and a beautiful children world tourism Industry Omani market playground surround Corniche. While map. walking on the cornice, you may jump is a famous Tourism has a major importance for Qatar’s socio-economic growth. It helps decade. There is a strong tie between modern sports arenas, luxury markets Qatar to develop its national brand the positive image of a destination and and world-class exhibition and confer- internationally. Quality, authenticity tourism growth. ence areas. and sustainability are the key aspects Qatar National Tourism Sector Qatar mostly focuses on fami- for Qatar regarding tourism develop- Strategy 2030: Hosting the World ly-friendly and business trips. In this ment strategy. Qatar is successful in Qatar is blessed with large energy context, culture, urban, MICE, sports, reflecting its vision regarding tourism resources, however this is not endless. wellness, nature and educational tour- globally. This renewed focus on tour- In this Regard, it looks for another sec- ism are very important fields for Qatar ism led Qatar win the competition to tor to guarantee the living standards of to develop. Based on the tourism fields host World Cup 2022. Winning of the future generations. That’s why; Qatar’s to develop, National Tourism Sector host of World Cup 2022 also accelerat- strategy is to become less hydrocarbon Strategy 2030 indicates business tour- ed the investments in tourism, which dependent country. Accordingly, Qatar ists, Arab tourists looking for comfort, promises a future growth in the indus- develops professionally planned pro- high-income travellers, and authen- try. According to the United Nations grams, projects and policies in order tic discoverers to be very important World Tourism Organization, Qatar is to improve tourism in long term. Qatar segments. On the other hand, in order the only country in Middle East region has a lot to draw attention ın tourism; to harmonize with national priorities, to increase the number of visitors for a souks, museums, sand dunes, beaches, Qatar’s development process should fit

14 15 Qatar

Souq Waqif

with local tradition, align with nation- goon with two marinas, 25,000 residen- Qatar Bahrain Causeway al agenda, create positive economic tial units, high and low-rise buildings, The Qatar Bahrain Causeway project impact and ensure environmental commercial districts and mixed-use consists of a multi-lane over-water sustainability. areas, retail, leisure and entertainment throughfare that will link Bahrain and facilities, two golf courses, 22 schools, Qatar. The causeway will begin at Askar a hospital, an entertainment district Village on Bahrain’s eastern coast and and 22 hotels are planning to be built will end at Ras Ashiraj on Qatar’s west- in Lusail area (http://www.hotelnewsre- ern shore. The causeway, which is also Doha Hotel Market source.com/pdf13/HVS110613.pdf). known as the “Friendship Causeway”, This will aid in diversifying Qatar is expected to be one of the longest Qatar has a successful economy with its s ability to capture a wider base of over-water traffic links, achieving a continuing growth in oil-gas and tour- demand through sporting activities, length of 40 kilometres. The estimated ism sector. Moreover, Doha has become 16 entertainment and retail attractions. A date of completion is 2018, however, in a focal spot in the Middle East espe- younger demographic profile of tourists the second quarter of 2013 the project cially after winning bid for the World can be expected, who will potentially remained on hold (http://www.hotel- Cup 2022. In order to host the growing demand more modern and differenti- newsresource.com/pdf13/HVS110613.pdf). demand in the tourism sector, Doha ated accommodation concepts (http://f. transforms in the hospitality sector with datasrvr.com/fr1/616/54343/Qatar_-_ Hotel Demand in Doha the new hotels opening regularly. Q1_2016_-_English.pdf). Qatar Tourism Authority carefully de- Qatar hospitality industry plays a signs country’s tourism plans till 2030 significant role in achieving country’s Doha Festival City in order to ensure sustainable hotel national visions for 2030. With the Doha Festival City project will be sector and avoid an oversupply. Qatar studies made for the Qatar National located on a 433.837 square meters Tourism Authority’s main goal is to Tourism Sector Strategy 2030, coun- area, offering 240.000 square meters keep Qatar as an attractive destination try gained an extensive perspective to of Gross Leasable Area on Al Shamal throughout the years. The business seg- focus on sustainability in all aspects of Road. It will be completed in three ment dominates Doha’s hotel market, the tourism industry in order to create phases including retail, commercial and while there is a need of leisure segment a sustainable hospitality sector in the hospitability. hotels for upcoming years. country. In parallel with the Qatar At this stage, Lusail City steps in. With National Vision 2030 and FIFA World Doha Metro Lusail development, a big part of the Cup 2022, Qatar is planning to spend Doha Metro project will cover 300 leisure demand will be met. Even the 240 billion on infrastructure projects in kilometers of rail network in Doha. early phases of Lusail City will increase the coming years. Metro will link the major points in Doha the leisure segment in in Doha’s hospi- with 100 stations. While the first phase tality. It will have a positive impact on is planned to be completed in 2019, the Doha’s leisure tourism. entire project will end in 2050. Major Projects and Sources: Lusail Iconic Stadium • http://www.hqshow.com/ Developments Lusail Iconic Stadium is one of the • http://www.hotelnewsresource.com/pdf13/ stadiums to be built for FIFA World Cup HVS110613.pdf Lusail Development 2022. The stadium will be surround- • http://www.qatartourism.gov.qa/en/ The Lusail project spreads over an ed by water and have the capacity of • http://www.qatar-tourism.com/ area of 38 million square meters in the 86.000 seats. . Iconic stadium will host • https://www.lonelyplanet.com/qatar north of Doha. It consists of 18 different the opening and closing ceremonies of • http://f.datasrvr.com/fr1/616/54343/Qatar_-_ districts that will feature a blue water la- the World Cup 2022. Q1_2016_-_English.pdf

Emir of Qatar

Sheikh Tamim bin Hamad Al Thani H.H. Emir of Qatar

18 H.H. The Emir of Qatar and Sports Events in the State

Sheikh Tamim bin Hamad Al Thani is 2022 FIFA World Cup. After winning Cup, Qatar, as the growing value in the eighth Ameer of the State of Qatar. the bid, H.H. Sheikh Tamim bin Hamad sports tourism, hosted the 2014 FINA As the fourth son of the previous Emir Al Thani, told in an interview with (International Swimming Federation) of Qatar, Sheikh Hamad bin Khalifa Al CNN that “People don’t want to accept, Swimming World Championships. In Thani, he became Emir of Qatar on 25 don’t want to realise that a small addition, as the chairman of Qatar June 2013. Tamim is the youngest reign- country, Arab, Muslim country, can Sports Investmens, Nasser Al-Khelaïfi ing Ameer in GCC countries and he has host a big event like that.” And added became the new chairman and chief performed successful studies in order “People should understand that Qatar executive of Paris Saint-Germain. to promote sporting events within the had the best bid, and Qatar will provide State of Qatar. and will do one of the best World H.H. Sheikh Tamim bin Hamad Al Cups in history and I’m sure about Thani has excelled for being a sports that.” Undoubtedly, preparations for Sources administrator. The readers of Egyptian World Cup 2022 will have an important • http://www.bbc.com/news/ newspaper Al-Ahram also elected him effect on Qatar’s real estate, construc- world-middle-east-23046307 as “the best sports personality in the tion, finance and tourism. Qatar will • https://www.theguardian.com/football/2014/ Arab region” in 2006. In 2006, he also invest 29 billion USD to metro and sep/25/emir-qatar-world-cup-2022-hosts was the chairman of the 15th Asian rail projects which will be the largest • Investment Laws in Muslim Countries Games in Doha. As a member of the development in terms of 2022 FIFA Handbook Volume 1 Investment Laws, International Olympic Committee, World Cup and tourism in a broader Regulations and Opportunities in Selected Sheikh Tamim bin Hamad Al Thani bid scope. Countries, IBP, Inc. Qatar for being the host of World Cup Sheikh Tamim bin Hamad Al Thani • Image: http://uk.businessinsider.com/the- 2022. established Qatar Sports Investments small-persian-gulf-kingdom-is-one-of-americas- Qatar has won the right to host the in 2005. As well as the Fifa World most-troublesome-allies-2015-2 45 YEARS OF HOSPITALITY

WE ARE CHANGING THE WORLD OF HOSPITALITY.

Pride is what we feel when we look at our past. Passion is what inspires our present. Perfection is our plan for tomorrow. Katara Hospitality. Rejuvenating the iconic. Inspiring the future, Welcoming the world.

katarahospitality.com Doha Hotel Market

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Doha Q1 2016 Review Hotel Market Doha

than half of the announced forthcom- economic activity, hotels experienced ing supply is still in the planning phase. a decline in demand in the first quarter Supply of 2016. Slow growth is expected to continue in the following quarters, A total of 765 keys have opened in with Doha s hotel RevPAR forecasted to Q1 2016. The most recent openings Market decrease by 12% in 2016. included properties such as the Westin Doha Hotel & Spa and the City Center Performance Rotana. Supply is expected to grow at a strong pace, with significant forthcom- Doha is predominantly a business Outlook ing supply expected within Mushaireb destination, with the corporate & district (Msheireb Downtown MICE segments historically accounting If oil prices continue to decline, it is Regeneration Project), West Bay and for more than 70% of hotel demand. expected that demand for hospitality upcoming Lusail City. However, more Due to reduced oil prices and slowing accommodation will shift towards

Doha Hotel Market

hotels offering more affordable room rates. The limited presence of quality economy and midscale hotels offers investors a potential opportunity to target this market gap.

District in Focus: Lusail City

Introduction Lusail City is a 38 square kilometer master planned development, encom- passing four exclusive islands, provid- ing 19 residential, mixed use, entertain- ment and commercial districts.

Hotel Developments A total of 22 hotels are planned to open in the overall development. Announced forthcoming supply includes properties such as the Langham Place Doha (238 keys) and Oberoi Doha (148 keys), both of which also include the development of 90 and 148 serviced apartments respectively.

Demand Characteristics The proposed future demand genera- 22 tors within Lusail and its overarching aim to contribute towards the 2022 FIFA World Cup are expected to result in a higher proportion of leisure demand supporting this area relative to the overall Doha hospitality market. Similarly due to the large quantum of planned office space, the development is still expected to see a strong degree of corporate demand.

Outlook The successful development of Lusail City is expected to have substantial positive impacts on Doha’s profile as a leisure destination within the GCC. The area is expected to see substantially higher leisure demand even within its early phases compared to the current segmentation profile of Doha. This will aid in diversifying Qatar’s ability to capture a wider base of demand through sporting activities, entertain- ment and retail attractions. A younger demographic profile of tourists can be expected, who will potentially demand more modern and differentiated ac- commodation concepts.

Source • Quarterly Report Doha | Hotels Q1 2016, Doha Q1 2016 Review, Hotel Market • Colliers International: http://f.datasrvr.com/ fr1/616/54343/Qatar_-_Q1_2016_-_English.pdf AA World World of of Sophisticated Sophisticated Beauty Beauty

ArmaniArmani Hotel Hotel Dubai Dubai brings brings to to life life the the “Stay “Stay with with Armani” Armani” philosophy philosophy deliveringdelivering a agenuine genuine home home approach approach and and a aunique unique lifestyle lifestyle experience experience wherewhere every every need need and and desire desire is is fulfilled fulfilled for for each each guest guest individually. individually. wwww.armanihotels.comww.armanihotels.com

The Special Superior Room WE STEIGENBERGER offers Burj Khalifa views [shtaigen] [bairger] STEIGENBERGER JOINS DUBAI’S Hard to say, easy to love NEW BUSINESS BAY COMMUNITY

n the heart of Dubai’s Business Bay district, close to the Burj Khalifa #germanhospitalityindubai #steigenbergermoments and The Dubai Mall, Steigenberger Hotel Business Bay Dubai meets theI demands of both leisure and business travellers. This cosmopolitan hotel with a German touch is the first property from the brand in the GCC region, featuring elegant and stylish designs combined with Neunzehn Lounge is a serene spot German precision and efficiency. for executive room and suite guests

Guests can choose from unique rooms and suites, spread across 19 floors and offering stunning views of the Dubai Canal, the Dubai skyline and the iconic Burj Khalifa. Elegant and modern designs, spacious working desks with Wi-Fi connectivity and marble-fitted bathrooms make this hotel ideal for both business and leisure stays. Three meeting rooms and a beautiful ballroom with natural daylight offer business guests the perfect amenities for their conferences and events.

Steigenberger Hotel is home to four dining venues including Bayside Restaurant & Terrace, serving freshly prepared international dishes; Das Café for stylish afternoon tea; Swim & Tonic pool bar and lounge; Relax in comfort and Neunzehn - an eclectic executive lounge serving all executive room before a spa treatment and suite guests. The hotel will soon welcome two unique dining concepts: Brothaus - a dine-in and takeaway bakery serving freshly baked German bread, pastries and healthy specials - and Paulaner Biergarten - a lively outdoor venue serving top German hops.

The cosmopolitan hotel, which also houses a spa, gym, squash court and outdoor pool offers a comfortable, contemporary stay and high standard facilities in the heart of the city.

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P.O. Box 413311 • Al Abraj Street • Dubai • United Arab Emirates Tel: +971 4 369 0000 steigenberger.com For more information and bookings, Natural daylight meeting rooms please call +971 4 369 0000 or visit steigenberger.com

ABU DHABI

Abu Dhabi is the capital of United Arab Emirates. With its rapid development and urbanization process, Abu Dhabi became an advanced metropolis. For its being the capital of the United Arab Emirates, Abu Dhabi is the country’s political, industrial, cultural and commercial center. Abu Dhabi is the second most populous city of the United Arab Emirates. Abu Dhabi

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The Emirate of Abu Dhabi is one of by destinations that have architectural the seven emirates of United Arab and cultural landmarks. Emirates. Abu Dhabi has the largest Cultural Tourism in population among seven emirates Abu Dhabi along with the largest land. It is the capital of United Arab Emirates with a Cultural inheritance of Abu Dhabi is Architectural and 2.5 million population of which 25% of considered as one of the most generous Cultural Landmarks in people are Emirati citizens. in the world. Through the improve- Abu Dhabi is one of the hydrocar- ment in cultural tourism, Abu Dhabi Abu Dhabi bon wealthy states of the region. It has wants to draw a positive image about the 95% of the oil and 92% of the gas its national heritage. Abu Dhabi is con- Heritage Village resources in United Arab Emirates. sidered as one of the most important Overlooking the Corniche, Heritage Just like other hydrocarbon coun- tourist destinations in the world thanks Village is situated on a 1600-square-me- tries in the region, Abu Dhabi has to its history and culture. Abu Dhabi tre site near Marina Mall. Heritage been diversifying its economic plans. had hosted human settlement since Village provides a look into the city’s Accordingly, Abu Dhabi makes invest- ancient times. Moreover, it has never past with an insight into the pre oil era. ment in industry, real estate, retail and faced any harsh conditions in regards In the village, craftsmen demonstrate tourism. of nature. Archeological stud- traditional skills scuh Abu Dhabi is a fast growing tourism ies point out that Abu Dhabi Abu Dhabi is con- as pottery and metal destination with its sunshine, excel- has a bright cultural history, sidered as one of work, while women lent beaches, safe environment, classy which has its roots from an- the most important make weaving and hotels and restaurants. Its official cient times. Cultural tourist destinations in spinning. language is Arabic, but you will not tourism is very im- the world in terms of have difficulty in communication since portant since it is dis- history and culture. Qasr Al Hosn tinguishing countries English is widely spoken. Through a Abu Dhabi had host- Also known as the from other global compet- large scale of tourism projects, Abu ed human settlement White Fort or Old itors. Researches show that Dhabi is focusing on the cultural tour- since ancient times. Fort, Qasr Al Hosn was ism more than the other fields. tourists are mostly attracted built in 1761 in order

Abu Dhabi

to defend the only freshwater well in Jebel Hafeet Abu Dhabi. In 1793, White Fort was expanded into a small fort and became the residence of the then ruler Shakbut bin Dhiyab Al Nahyan. Until 1966, it remained as the emir’s palace and now it is partly open to public interest. For being the symbolic birthplace of Abu Dhabi and emirate’s first permanent construction, Old Fort tells the story of the city to visitors through the oldest building of Abu Dhabi.

Shekh Zaid Mosque Shekh Zaid Shekh Zaid Mosque Mosque is known is the third largest as the third larg- mosque in the world est mosque after the two holy in the mosques in Mecca world and Medina. Marble, after the gold, semi-precious two holy stones, crystals and mosques in Saudi ceramics were used Arabia. During in its construction. its construction, natural materials were chosen mostly for its design such as marble, gold, semi-precious stones, crystals and ceramics. Persian Mughal 32 and Moorish architecture inspired design of the mosque. It can host more than 40.000 worshippers at once and it is a mosque, which is open to non-Muslims, too. The carpet in the main prayer hall is the world’s largest carpet, weighing 35 tons.

Saadiyat Island Abu Dhabi Saadiyat is a natural island alongside Abu Dhabi’s coast and is a place set to become home to iconic cultural institutions. Unprecedented in scale and scope the museums, which are designed by Pritzker Prize winners in the island’s Cultural District, are set for completion starting with Louvre Abu Dhabi, followed by Zayed National Museum and Guggenheim Abu Dhabi (http://louvreabudhabi.ae/en/about/ Pages/saadiyat-island.aspx).

Jebel Hafeet Summit of Jebel Hafeet serves a beauti- ful day trip from Abu Dhabi to Al Ain. It has breathtaking desert panoramas along with its winding road all the way to the top. At the foot of Jebal Hafeet lies the “Green Mubazarrah”, which is Sources: a major tourist attraction: several hot • http://www.planetware.com/tourist-attrac- • http://louvreabudhabi.ae/en/Pages/ springs flow into small streams and tions/united-arab-emirates-uae.htm home.aspx form a lake, while pools and hot tubs • https://www.lonelyplanet.com/ • http://tcaabudhabi.ae/en are spread throughout the area. united-arab-emirates/abu-dhabi

World Tourism Forum

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World Tourism Forum started in 2015 in order to help the development of tourism in Turkey. World Tourism Forum brings the tourism leaders together three times a year in different cities around the world to discuss the future of the tourism industry. World Tourism Forum

World Tourism Awards 2016

Alejandro Bernabe Navarro CEO, Kempinski Hotels

Ralph Radtke Bulut Bağcı General Manager, President, Çırağan Palace Kempinski World Tourism Forum

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World Tourism Forum is a Turkish three times a year in different cities World Tourism Forum 2015 foundation based in Istanbul. World around the world and one global meet- covered the topics of Online Tourism Forum was founded under the ing is held once a year in Istanbul. Next Tourism, Effects of Politics leadership of Bulut Bagci in 2014. As a summits will be held in Qatar, Jordan on Tourism, Health Tourism, group engaged with civil society activ- and Abu Dhabi in 2016. Destination Marketing, New ities under the umbrella of the Young Vision in Aviation, Hospitality and Tourism Leaders Association, its main Advertising Solutions in Tourism. aim is to develop tourism in Turkey. With the inspiration of World World Tourism Forum Economic Forum held in Davos, Switzerland, Mr. Bagci and his team 2015 decided to create a platform where in- ternational tourism leaders can discuss World Tourism Forum Global Meeting Destination Marketing, New Vision in the issues on the subject. Accordingly, 2015 was held with the support of Aviation, Hospitality and Advertising World Tourism Forum was kicked off in the Ministry Culture and Tourism. Solutions in Tourism. 2015. World Tourism Forum is organ- Leaders of the tourism industry from ized four times every year, under the Europe, USA, Russia, the Caucasus Online Tourism auspices of Presidency of the Republic and Azerbaijan discussed the future of Travelling around the globe is becom- of Turkey, in global centers around the industry and exchanged ideas at the ing more important day by day both world, bringing together world tourism forum. Topics covered at the forum for consumers and businesses. New leaders and tourism industry repre- were included Online Tourism, Effects channels such as social media, online sentatives. Regional meetings are held of Politics on Tourism, Health Tourism, reservation and travelling consultancy

World Tourism Forum

José Manuel Barroso President of the European Commission

web sites are very popular among trav- in today’s world, tourism destina- Azerbaijan, Ghana and other countries. ellers. New millennials, who are getting tions are also becoming consumable. 123 speakers from different countries used to new technologies rapidly, will Destinations play an important role addressed to 5000 audiences in 2016 be the next customers of tourism indus- in improving country’s economy. meeting. Topics covered at the forum try. In this regard, online tourism will Countries develop new marketing were included Online Tourism, World be one of the most important topics in and positioning strategies in order Tourism towards 2030, Investments in tourism industry. to achieve success in destination Tourism, Political Influence on Tourism, marketing. Congress Tourism and Health Tourism. Effects of Politics on Tourism In recent years political crisis has Advertising Solutions in Tourism Political Impacts on the Tourism influenced the tourism potential of With the developments in information Industry some countries. Not only the politics, technologies, online marketing has Tourism industry has been under some but also economy and health issues are become the most important advertising degree of threat for 12-18 months. Not 42 affecting the tourism negatively. Since solution in tourism industry. Online only because of terrorism but also by tourism is a big market for countries, advertising is very effective in respect the reason of economy and health political planning can be identified as of its cost, flexibility and measurability. issues. These problems automatically an important aspect on its growth. effect the hotel reservations. Hospitality Industry New Vision in Aviation Changing world order has created a Health Tourism Parallel with developments in tech- new competitive market in tourism People travel to different places in order nology and tourism, aviation industry industry. Technological and life style to find cure to their health problems. In also shows fast growth. Due to the changes also influenced tourism indus- the turn of the 21st century, people who expansion in tourism industry, secure try. With the development of new con- are not satisfied with the health services and fast aviation transportation has cept of service, hotels try to provide in their country, started to look for become very important around the best service, best design experience to other opportunities and found ways in globe. These changing perspectives guests. other countries. That’s how the health made aviation companies develop their tourism was born. policies. Innovation in the Tourism Industry Health Tourism World Tourism What was the biggest innovation In order to receive medical care, Forum 2016 change in travel last 65 years? It was people are travelling to different the jet engine. It transforms the way we countries. Under these circumstances World Tourism Forum 2016 was held travel, the speed we travel, commercial a new field in tourism industry has in Istanbul, one of the world’s larg- flights expanded to a very fast rate over become very important. People are est, oldest cities in the world, hosted decades. In the future we may travel travelling to other countries in order continuous civilizations and existed as from London to Sydney in 32 minutes. to get lower cost health services. the capital of the biggest Imagine its contri- Thanks to cheaper flight options, in- empires for hundreds of Main topics in World bution to tourism creased marketing activities in health years in history. Leaders Tourism Forum 2016 were industry. tourism and easy-to-access online op- of tourism industry Online Tourism, World portunities of the health institutions, from the United Tourism towards 2030, New Technology medical tourism is growing positively Kingdom, Investments in Tourism, Dimensions in the day-by-day. France, United Political Influence on Tourism Industry Arab Emirates, Tourism, Congress Tourism At the end of 2018, Destination Marketing Germany, Saudi Arabia, and Health Tourism. 46% of the world pop- As everything can be consumed easily Malaysia, China, ulation will be milleni-

World Tourism Forum

als. They think about the world in a different way. They don’t know phone with cord, fax machine etc. They don’t Winners of 2016 Winners of 2015 speak on the phone, they prefer to text. These millennial people, who get used Best Thermal Hotel: Plaza Hotel Italy Best Online Reservation System: to rapid technological changes, will be Best CIP Lounge: TAV Primeclass Amadeus the new customers of the tourism. Best Hotel Group: Kempinski Hotels Best Online Travel Agency: Expedia Best Family Hotel: Titanic Deluxe Best Winter Hotel: Intercontinental Mediterranean Summit 2015 Belek Davos was held in Antalya, Turkey. Best Design Hotel: Mystique, Best Boutique City Hotel: Bill & Coo Main topics covered in the A Luxury Collection Hotel Santorini Suites and Lounge summit were World Tourism Best Airline Company: Turkish Best Hotel Brand on Social Media: Airlines Four Seasons towards 2030, Online Tourism, Best Luxury Business Hotel: Excellence in Service Award for Tourism Investments, Destination Fairmont Baku Hotel: Armani Hotel Dubai Management & Marketing and Best Technology Innovation Best Conference and Convention Expo 2016. Company: IATI Centre: Qatar National Conference and Best Travel Application: Convention Centre Tripadvisor.com Best Tour Operator: Coral Travel Best MICE Agency: Kuoni Global Best Mice Agency: Kuoni Travel Services Best C.I.P. Lounge: TAV Primeclass Best Hotel Application: SPG Program, Best Airport Hotel: Tav Airport Hotel 2015 Mediterranean Starwood Hotels Izmir Best Tourism Investment Group: Best Hospital for Health Tourism: Summit HNA Tourism Group Medical Park Best Tour Operator: Thomas Cook Best Hotel Group: Marriott Hotels World Tourism Forum Mediterranean Best Luxury Boutique Hotel Best Resorts and Spa Hotel: Port Summit provided insight into tourism Operator: Bill & Coo Mykonos Nature Luxury Resort trends and developments from global Best Luxury City Hotel: Ca’Sagredo Best City Hotel: Ac Hotel Istanbul and regional perspectives. World tour- Hotel, Italy Maçka by Marriott 44 ism leaders, regional representatives, Best Business Class Service: Turkish Best Family Hotel: Club Alla Turca government authorities came togeth- Airlines Best Boutique Luxury Hotel: Rixos er to define the future of tourism. Best Wedding Hotel: Ciragan Palace Pera World Tourism Forum Mediterranean Kempinski Best Luxury Business Hotel: JW Summit was held in 10 December Best AD. Campaign: Marriott Hotel Ankara 2015 in Antalya. Main topics covered Turkey Home Best Green Hotel: Shereton Bursa in the summit were World Tourism Best Winter Resort: Best Debut Luxury Hotel Brand: Cvk towards 2030, Online Tourism, Rixos Fluela Hotel Hotels Park Bosphorus Tourism Investments, Destination Best Golf Resort: Regnum Carya Hotel Best Technologic Hotel: Point Hotel Management& Marketing and Best Hotel Brand on Social Media: Best Hotel Technology Supplier: Expo 2016. W Hotel Istanbul Protel Best Airline Reservation System: Best Tourism Agency Which Aerobilet Supports Sports: Professional Travel Excellence of Service Award: Best Municipality of the Year in World Tourism Awards St. Regis Hotel Istanbul Tourism: Beyoglu Municipality Most User-Friendly Travel Website: Best Low-Cost Airline: Air Arabia World Tourism Awards is an inter- Expedia.com Best Limousine Service: Limousine national awards ceremony to honor Best Conference Hotel: Plus tourism service providers that are W Hotel Doha Best Event Supplier: M3 endeavoring for superiority. In different Best Car Rental Company: Avis Best Advertisement Campaign: categories, World Tourism Awards is Best Resort Hotel: Maxx Royal Belek Home Turkey highlighting the best tourism industry Best Event Supplier: M3 Works Best Terrace Restaurant: Izaka companies. World Tourism Awards, Best Select Service Hotel: Four Points Restaurants which is considered as the “Oscars” of by Sheraton Istanbul – Dudullu Best Villa Hotel: Rixos Belek tourism industry, is held once in a year Travel Industry’s Best Best Advertising Solutions Company in Istanbul. Advertisement Solutions Producing for Travel Industry: Yandex Company: Sojern Special Jury Award: Turkuvaz Media Group Best Recreation Hotel: Hotel Gural Premier Best Online Reservation Hotel: Nashira Hotel

Mr. Khalifa Al Qubaisi Head of Sales - Congresses and Conferences, Abu Dhabi National Exhibitions Company (ADNEC) Chairperson of the International Congress and Convention Association (ICCA) - Middle East Chapter

Meetings and Conventions Industry: A New Engine of Growth for Middle East Region

As part of their ambitious economic di- ICT, logistics, petrochemicals, finance ways in which they can ensure con- 46 versification plans, the resource-based and food - in line with the overall tinued growth. Towards this priority, economies in the Middle East region, economic growth strategies of regional ICCA continues to collaborate with are now increasingly recognising the governments. In terms of the target venue operators and organisations potential of the meetings and conven- markets, Europe, North America, South mandated to promote the business tions industry as an important con- East Asia, and the Indian sub-continent tourism industry in order to secure tributor to long-term and sustainable have remained the key source markets more leading conferences and exhi- economic growth. Regional cities such for venues in the Middle East. bitions for the Middle East region. In as Abu Dhabi, Dubai, Doha and Muscat The cities of the region have also addition to helping the venues in pro- are today leveraging their state-of-the- consistently scored high in the annual moting collaboration and networking art infrastructure, world-class event ranking of the world’s top destinations with industry associations and bodies, venues, increased air connectivity and for meetings and congresses released ICCA Middle East chapter provides its plethora of hospitality options to con- by the International Congress and partners in the region with the right solidate their status as leading business Convention Association (ICCA). Abu tools and information to allow them to tourism destinations. Dhabi, for instance, jumped 35 places maximise business tourism opportu- In the process, the number of dele- in the latest ICCA destination rank- nities and develop their MICE product gates travelling to Middle Eastern cities ing, marking a significant surge over offerings. for meetings and conventions has seen its 2014 performance. This improved With all trends and projections a remarkable increase in recent years performance can be attributed to a indicating that the growth of the - bringing incredible value to the econ- number of factors including the friend- meetings and conventions industry in omies of the region - given the high ly environment offered by the region, the Middle East will continue in the average spend of business delegates the expansion of marketing efforts by short and long term, venues across the attending meetings and conferences the venues, the continued develop- region are gearing up to attract more compared to regular leisure tourists ment of service offerings to meet the international meetings and congresses visiting the region. After hosting a dynamic requirements of event organ- through enhancing their competitive- number of highly successful large- isers and the increasing collaboration ness and optimising their unique value scale global meetings, cities like Abu with international associations that propositions. Doing so will help them Dhabi and Dubai have become strong organise meetings and congresses. achieve economic prosperity and deliv- contenders for established MICE hubs With the number of mega confer- er a significant impact on businesses, worldwide through hosting the most ences and conventions taking place in economies and communities - while prestigious global rotational meet- the region growing at a fast pace, the also driving the growth of the non-hy- ings and congresses. International Congress and Convention drocarbon sector and the diversifica- The region has specifically focused Association (ICCA) - Middle East chap- tion of the economy from conventional on sectors including healthcare, energy, ter has helped regional venues explore resources.

Interview Taleb D. Rifai | Secretary-General, World Tourism Organization (UNWTO)

Taleb D. Rifai Secretary-General, World Tourism Organization (UNWTO)

Could you describe us the role of Taleb D. Rifai is Secretary-General of the World Tourism 48 UN World Tourism Organization in sustainable tourism? Organization (UNWTO) based in Madrid, Spain. He The World Tourism Organization holds this position since 1 January 2010. Mr. Rifai has (UNWTO) is the specialized agency of an extensive background in international and national the United Nations responsible for the promotion of responsible and sustaina- public service, the private sector and academia. Prior to ble tourism. joining UNWTO he was the Assistant Director General As the leading international organi- zation in the field of tourism, UNWTO of the International Labour Organization (ILO). Mr. Rifai promotes tourism as a driver of eco- has also served in several ministerial portfolios in the nomic growth, inclusive development and environmental sustainability. In Government of Jordan as Minister of Planning and this respect, all our action is guided International Cooperation, Minister of Information and by the UNWTO Global Code of Ethics Minister of Tourism and Antiquity. He also has background for Tourism, endorsed by the United Nations General Assembly in 2001 in researching, teaching and practicing Architecture and which established the principles upon Urban Design in Jordan and the USA. which sustainable tourism in all its three pillars – economic, social and environmental - should be developed In this regard, it is important to stress that sustainable tourism should be ap- ty building efforts. Examples of our faces, I would underline three which plied to all types of destinations, so that action in this area include for example are also UNWTO current priorities: i) environmental preservation, protection the International Observatories of the impact of technology on consumers of tangible and intangible heritage and Sustainable Tourism under the auspices and business models; ii) ensuring travel respect to local cultures and products of UNWTO, our work on promoting en- is safe and secure but also seamless are taken into consideration. UNWTO ergy efficiency in the accommodation and iii) sustainability and the effective works in advocating and developing sustainable tourism policies and busi- industry in Europe, and many others. management of resources. ness practices with governments, pri- vate sector, civil society and the media, What are the biggest challenges of How important is stability for tour- providing guidance to key stakeholders today’s world tourism industry? ism in the region? What can you rec- of the sector and supporting capaci- Among the challenges that the sector ommend to the Middle East tourism

Interview Taleb D. Rifai | Secretary-General, World Tourism Organization (UNWTO)

sector and governments to consider of the development level of a certain of demand concentrated in a certain as a long-term strategy? destination. At the same time, the moment and time. In this respect it is Stability is essential for the develop- humankind is naturally eager to get to important to devise green events and ment of tourism in any region of the know its outer environment and in that build strategies that diversify demand world; the same way that we believe regard there is an increasing interest throughout the city. that tourism can contribute to promote to visit destinations which were not in more stable societies. In that regard, the most well-known traditional routes. What role does tourism play in the Middle East region, full of history, Both phenomena are good news for the improving the urbanization in the of tradition, of heritage, offers a mixed tourism sector and open great oppor- cities? picture with mature and consolidated tunities not only to bring prosperity to Of course tourism can motivate invest- destinations that with no doubt will developing markets, but also to create ment in infrastructures and in other continue their success stories in the a world social consciousness about cur- aspects of destinations so that they be- present and future despite the current rent events in remote areas, something come more attractive for travelers. But challenges facing some of them. As a which enhances intercultural dialogue furthermore, the sector can be a cata- whole, international tourist arrivals and elimination of prejudices. The lyst to convert all citizens of a particular to the Middle East grew in 2015 by 2% impact that tourism may have on cities destination in ambassadors who can despite all challenges. or any other destination is a different advocate its richness and beauty. This In the long term, UNWTO recom- matter and appropriate management explains our belief in the responsibility mendations for the Middle East are the policies should be put in place so that of all of us to praise the tourism sector, same as for other regions. The first key sustainability can become a reality. not only those working on it. step is to place tourism as a key pillar of economic growth and development Can tourism be seen as a socio-eco- How do you view Turkey as a tourist and set a national tourism policy that nomic development tool for cities? destination and what kind of im- engages all relevant stakeholders. That Yes without any doubt. Tourism fosters provements can be made to attract policy should include key issues such economic growth, creates jobs, espe- more tourists in the future? as investment in human capital, quality cially for women and youth and so can Turkey is the 6th most visited destina- and the diversification of products; be a leading engine to enhance social tion in the world which has had an infrastructure development including cohesion, promote the development of impressive growth in recent years. The connectivity, public/private partner- infrastructure and often supports the number of international tourist grew ships and public/public coordination; promotion and preservation of cultural from 24 million in 2005 to nearly 36 50 resource efficiency; visa facilitation; assets. There are a growing number of million in 2014. The diversification that safety and security and effective mar- cities where tourism has played a key the Turkish tourism sector has gone keting and promotion. role in fostering for example urban through has yielded its results and regeneration. In this regard, UNWTO we trust this is the correct strategy to What effect do you think the rise of has developed what we call the Cities follow. more conservative governments is Networks where public and private having on tourism in the region? sector come together to promote and What part can tourists play in With independence of the having more develop new and innovative approach- upholding the principles of sustain- liberal or conservative governments es to city tourism. Among our activities ability in tourism and so drive the the important for tourism development in this area is a series of World City development of cities? is that governments place tourism as Summits the next of which will take All stakeholders of the tourism sector a priority among the sectors that can place in Luxor in November focusing should be responsible to preserve her- deliver on exports, economic growth on cultural city tourism. itage, to protect the environment and and job creation. to respect local cultures and products, What are the opportunities and including visitors. There is rapidly increasing activi- challenges that cities face today In 2015, there were 1.2 billion people ty in developing markets. How is with these mega-scale tourism travelling internationally and an esti- this fundamentally reordering the events such as World Cup and mated 6 billion travelling within their tourism industry and its impact on Olympics? countries. These billions of people cities? Mega events and tourism are increas- represent billions of opportunities As stated by many international organ- ingly interlinked. These events bring to transform a destination with their izations, including the World Bank, the many opportunities to destinations as actions. Imagine one positive action levels of poverty have decreased dra- they help to develop infrastructure, multiplied by 7 billion. matically over the last three decades, build or strengthen the image of the We should recognize that we have from half the citizens in the developing city, invest in human resource and advanced a lot in that regard and at world in 1981 to 21 percent in 2010. This create jobs. Yet to maximize the impact present, international tourists are much has made possible that many citizens of such events, destinations need to more sensitized about their while trav- who were not considering travelling address them with a long term view elling. At the same time, governments before, have now the capacity to do ensuring there is a legacy strategy that are aware of the importance of sustain- so and to discover new destinations. stays after the event. Another impor- ability as a catalyst to reinforce their Because of that, we believe that tourism tant challenge is naturally that of the image and reputation and the private is a right for all citizens that can be social and environmental impact as sector is highly involved in corporate even considered as a thermometer these events translate into a high level responsibility practices. TAV_IK_INSAN_ENG_World Tourism.pdf 1 29.03.2016 14:06

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tavairports.com Interview Ali Abu Monassar | Chairman, The Vision DMC

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Ali Abu Monassar Chairman, The Vision DMC

Ali Abu Monassar is the owner of the Vision Destination Management. He has more than 20 years of experience in tourism industry. He has been playing an important role in the development of tourism in the Middle East. We have discussed with him the development of tourism industry in the Middle East countries.

What is the importance of net- Do you think Dubai is a destination pax a year and expected to receive working in tourism industry? Is it marketing success? Why? more than 30 million in the coming 5 contributive your business? I believe that Dubai has showed to the years , followed by Qatar which we do The networking in tourism industry is world the best practice in promoting believe that will be the second destina- vital as in many conferences or exhibi- the destination and in less than 20 tion in the GCC. tion is the way leading to do common years it became the gateway of the business or exchange some knowledge region in the tourism industry as well as What is the importance of destina- and knowing the new development in hub of many activity thanks to the best tion marketing in tourism industry? different destinations, it is very effective way of delivering g its message that The marketing tool for the tourism in- tool and in many cases huge business tourism industry id the future promo- dustry is one of the most important for deals are done using the networking tor of and peace UAE is the first country any destination but the marketing must methods. today to receive more than 20 million be clear with calling point and Get a reliable ride in minutes

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important message to deliver and should be focused and timing selected

What do you think about Middle East’s position in the market? The Middle East position in Tourism is good and growing with high percent- age even though many countries still struggling with the Arab spring revolu- tions but in the coming year will gain big result as all the tourism ingredi- ent are there Sun beaches, history air- ports ,airlines,civilization, infrastruc- ture hotels destinations boards and tour operators.

What do Middle Eastern countries promise to their potential visitors? The most important things should mid- dle East country offer to their visitors is the nice experience, con comfort, and value for money the tourism they may reach important offer to MICE guests? Where do you see Middle Eastern position in the coming 10 years in the The quality of services and locations, countries in upcoming 10 years in tourism industry. hotel capacity and conference facility in terms of tourism industry? UAE can offer the best program for the I think if Middle East countries will con- What the Middle east and in particu- mice industry and can surprise them tinue of the actual plans of developing lar the United Arab Emirates, can with unforgettable experience.

Interview Dilek Çapanoğlu | Executive Committee Member, Istanbul Aquarium

After her graduation, Dilek Çapanoğlu started to work in the construction process of the Istanbul Aquarium. Since then she has had active roles in different projects regarding the Aquarium. Today, she is working as the Executive Committee Member. Istanbul Aquarium is one of the world’s biggest aquariums, hosting 17.000 land and sea creatures within its body.

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Dilek Çapanoğlu Executive Committee Member, Istanbul Aquarium

What makes İstanbul Aquarium What kind of Technologies used in Are there any special activities held unique as a tourist attraction point? İstanbul Aquarium? in İstanbul Aquarium? Istanbul Aquarium is one of Turkey’s İstanbul Aquarium is the new brand We have a special days calendar and world’s most glorious aquariums aquarium of the world, where fish which works periodically. While we’re and within the complex there are species living in the world’s seas can be creating this calendar we plan events various events at all times. It has 17000 seen, with the size of its travel route, like children can come during their se- land and sea creatures and it rebuilt the thematic areas, a thousand square mester break like Bubble Show, musical world standards. It has a 1.2 km tour meter rainforest and interactive new theatre events or we plan events during route and 16 different theme areas, the generation technology compared to religious holidays which are focused Amazon rain forest area and has a very other aquariums in its field. There are on both children and adults, like DJ unique story. It serves national and information sections (touch screens, performances of Doğukan Manço or international tourists and is one of the headphones...) created by using vari- signature days. most glorious places within the city. ous technologies in the each part of the We host photograph exhibitions. We see that we’re one of the facilities aquarium. Other than that, we have underwater they would prefer to come to. The most All interior and electronic design sports supporting shows. Our event important thing in incentive trips is the works are made by well-known foreign calendar is very intense and crowded expectation of “being unique”. brands. all year… One of our best events was Dilek Çapanoğlu | Executive Committee Member, Istanbul Aquarium Interview

to come these thematic parks. Our city has gained a new attraction by Istanbul Aquarium. These theme parks like İstanbul Aquarium provide value-add- ed to the economy about tourism and employment .

What is your visitor profile? Do you have any plans to expand it? 57 We host school groups in week days. Families, couples, or adult groups prefer to visit aquarium at the week- ends. National or foreign tourist groups visit here in summer term mostly. We appeal to all age groups, each one gets a different experience in İstanbul Aquarium. We planned new surpris- es for our visitors in 2016, we will be announcing them according to our calendar. That’s why we will be waiting for everyone to have an unforgettable experience at Istanbul Aquarium. most unforgettable places of Turkey for What kind of options do you have? association and school trips. Do you have any options for special hosting world famous Human Body groups? What do you think about online plastinasyon exhibition for 1.5 years. We have a very unique concept, our tourism? How does it affect your It is an anatomy exhibition 20 million thematic trip route has underwater business? people visited in the world. Aquarium enrichments and we have a concentrat- The emergence of online technology has a structure which is dynamic and ed world route. That’s why our facility has started helping tourism operations has to renew itself at all times, so when is able to fulfill their expectations. in many countries in many respects. we’re planning our events we focus Since the day we were opened we Itinerary planning, costing, tickets, more on personal development events. hosted various motivational trips. We accommodation etc. have come online. hosted various factories and corpora- Online tourism equips a tourist, tour What are the effects of thematic tions’ workers here and we continue operator or travel agent for convenient parks in a country’s tourism? to do that. We are also one of the best exchanges using electronic medium. I believe most of the brands within the destinations for international groups. User groups globally are finding online sector contribute positively to coun- We provide discovery diving service Technologies supportive indecision ma- try’s tourism. with sharks and in the incentive trips king for availing tourism products and Congresses, meetings, organizations we provide group diving service to in- services. we create online marketing and events are growing really fast and crease the team working performance. strategies according to the innovations National or international visitors plan Also, Istanbul Aquarium is one of the that required by the online tourism. Interview Inge Heath | Marketing Manager, City Seesight Dubai

Inge Heath claims that the best way to see Dubai bypasses the City Seesight Dubai, since the tours cover all the attraction points in the city. Thanks to City Seesight Dubai, visitors do not stay connected to the fixed tourist programmes. It allows the visitors to plan their own trips and spend time only at the attractions they want.

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Inge Heath Marketing Manager, City Seesight Dubai

How does online tourism affect programs in City Sightseeing Dubai, How can you describe the impor- your business? however we do cover many of the UAE tance of city sightseeing? How does We rely a great deal on online research cultural aspects in our Dubai Tour. it contribute to the visits of the and sales for our services. We have in- Our walking tours guide our guests tourists? vested in a great website which will also through the historic areas in Dubai City sightseeing Dubai offers clients be translated in several languages this which is very rich in culture. Our audio one of the best ways to see a city in a year. We also have great online travel commentary, available in 13 languages, short time. It allows them to plan their agents supporting online sales. What also highlight the culture of Dubai, own itinerary and to spend time only we love about online channels are that our bus routes include some of the at the attractions they want to. We we can get up to date information and most historic places in Dubai including cover all major tourist attractions with statistics which can help us target more Dubai museum which shows a lot about our routes and while connecting our efficiently our efforts. the local culture and lastly we offer free guests to these stops we offer inform- inclusions such as the Dhow cruise and ative commentary in 13 languages. Are there cultural programs within Abra water taxi which gives our clients Not only do they get a transportation the frames of city sightseeing? the opportunity to experience some system which connects them to major We do not specifically have cultural culture in the way of transportation. attractions and allows for great photo

Interview Inge Heath | Marketing Manager, City Seesight Dubai

opportunities, but they also get to ers, however we find the most popular kind of precautions do you have for 60 learn about Dubai, the history and the attractions or stops on our routes are disabled people and children? culture while on the bus. There are the Dubai Mall and Dubai Aquarium Yes it is very safe for wheel chair users other city tours available, but then and Underwater Zoo, the Dubai and children to travel on the City you would have to stick to the same Fountains, the Gold-, Spice- and Old Sightseeing Dubai buses. Our buses schedule and see what is on the itiner- Souk, Atlantis, Mall of the Emirates, are almost brand new, imported from ary, while we provide customers the Jumeirah Beach Residence and Souk Europe and are in excellent conditions. flexibility to spend the time they want Madinat Jumeirah. We believe these When we offer school trips we ensure at the attractions they want. are popular because some of them in- the kids use the safety belts on the bus. volve culture and others involve more All our buses also have wheel chair How people react to the tourist modern concepts. Others are simply access and is safe and up to standard. attractions? Which one of them is one of a kind such as the Burj Khalifa, their favorite? Why? which is the tallest building in the What is the rate of international As we get many different tourists world, and the Burj Al Arab, Dubai’s tourists in your tours? Are there visiting Dubai from very different 7star hotel. also domestic tourists travelling by countries, we acknowledge that they the sightseeing buses? are individuals and therefore offer over Is it safe for wheelchair users to Although most of our guests are in- 40 stops so we ensure we cater for all travel on your ternational tourist we do have a lot of needs and interests. Some might find buses? What UAE residents that join our tour. In certain stops more popular than oth- a country like the UAE where there are so many expats forming part of the population, we have to con- sider them, and their guests from abroad, as potential clients. We therefore offer special discounts for UAE residents and in 2015 we offered complimentary rides for all UAE Residents on UAE National day. We make our tours attractive for them with the hope that if they will do our tour, they will recommend it to their guests traveling into Dubai.

Interview Samir Tabbah | Group CEO, Desert Gate

Samir Tabbah Group CEO, Desert Gate

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Samir Tabbah has more than two decades of experience been in the industry and destination in tourism industry. He combined his knowledge from his for many years and are totally passion- ate about what they do. Not only pas- family who were also working in the tourism industry, with sionate, but innovative as well. Every his own experience in the industry. We have discussed with day, we see team members coming up with new ideas for products or itinerar- him the position of his own company in the sector, situation ies. Being in our office is a very creative of the Middle East in term of tourism and the importance of experience!

the innovations in the sector. Which city will be the next hot spot in Middle East? As we all know, there are some geo-po- litical challenges going on as well as What is the importance of being we have to have the technology at the economic ones. However in the UAE, “guest-centric” in tourism industry? same time. So it is a delicate balance, there are 3 main standouts. Dubai, with 2020, the new themeparks, the opera How does it affect your business? and of course, our industry is constant- and all the other attractions opening. At Desert Gate, we have long since ly changing and evolving In Abu Dhabi, with the Louvre, the realized that everything we do has to Guggenheim and its own themeparks. be connected to the happiness of the What makes Desert Gate stand out And finally, Ras Al Khaimah which is guest. If they are not happy, then our of the crowd? positioning itself on the global stage Trade Partners are not happy, and the As I have already stated, Desert Gate with some great hotels and wonderful whole chain breaks down. is a hybrid of sorts – a family owned things to do. These 3 destinations can In today’s world of high tech, company with cutting edge technology all be combined into a single holiday. non-presencial sales, we believe that as well as traditional excellent service So I would rather not pick a city for the industry has lost some of its guests and, of course, experts in the destina- the new hot spot, but rather say our centricity. However, we do realize that tion. The vast majority of our team has country the UAE.

Interview Samir Tabbah | Group CEO, Desert Gate

You are in tourism industry for they are just blown away. Do you think Dubai is a destination more than two decades? What is Oman is not a shopping destina- marketing success? Which Middle your opinion on the innovations in tion, but is more of a natural outdoor East country will be the next suc- tourism industry? destination, which appeals to a lot of cess? Why? When I started, everything was nationalities, and calls for others to Dubai has obviously been a major des- manual, we worked with fax and even discover it. tination marketing success. Emirates telex, and there was no online book- For us, Oman is one of our future has been the main driving force behind 64 ings! Everything was a lot slower, a lot pillars as we believe that with the new this with its sports marketing and more relaxed. It was a totally different openings and increased flight lift, it will advertising worldwide. But the Tourism industry. definitely become more popular. Authority (DTCM) has also done a great Now with the advent of massive job promoting and getting Dubai to top airlift, internet bookings, last minutes, What is the importance of destina- of mind status within the general public flashsale, revenue management, yield- tion management? and travel trade. ing and to a certain extent , business Destination Management is key for As I mentioned before, both Abu intelligence and big data, the industry success. If you do not understand your Dhabi and Ras Al Khaimah are doing has jumped light years ahead. destination and offer full customized a great job in promoting their destina- Of course, not everyone likes change. services there, then you are just a tions, so as a country, the combined But the world has moved on, and our voucher seller. UAE will continue to be a great success. industry as well. I have to admit that Nowadays, there is so much informa- As to Oman, it will take a little more I did not embrace it at first, but now I tion out there and quite a number of time, but quietly the Sultanate will am a huge fan. However, each company cowboys offering cut price trips ! Being become a force to be reckoned with, has to adopt the innovations to its own on the ground offering expert knowl- business model. Some may just take edge and backup to our Trade Partners Where do you see the Middle East the tech and have no guest service. At and Guests is fundamental. in the overall global market? Desert Gate, we mix it and it has been With everything that has gone on in the successful region and worldwide, I do not believe that the Middle East as a tourism des- Desert Gate serves in seven emir- tination can be lumped together, be- ates of United Arab Emirates. It also cause that would also include Lebanon, has an office in Omar. Why did you Syria, Jordan, Bahrain etc. choose to open an office in Oman? However I do believe that the UAE, What is the importance of Oman in Qatar and Oman have really positioned terms of tourism? themselves well on the global market Oman is a hidden gem. Not many peo- as wonderful diverse destinations with ple have been there but a lot of people excellent hotels, security and things to talk about it. We travel all around the do. world 12 months of the year, and I can When we visit trade partners world- tell you when we show to our trade wide or at trade fairs, every one of partners what Oman has to offer, in them is interested in our destinations, terms of mountains, desert, coastline, and all of them are eager to sell them!

Interview Ossama Wagdi | CEO, Lots of Hotels

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Ossama Wagdi CEO, Lots of Hotels

Ossama Wagdi has an important role in Middle East in What is your opinion on the terms of tourism industry. He has been working for more growth of Lots of Hotels in Turkey? LOH’s growth in Turkey has been than 30 years in tourism sector. He is now serving tourism great since its launch. We are growing as the CEO of Lots of Hotels. He shared with us his in terms of market share. Recent political instability and cur- opinions regarding B2B business, Lots of Hotels, Middle rency deflation has adversely affected East and tourism industry. the Turkish economy and travel in- dustry in general. We aim to continue to grow our share by 50% in 2016-17 versus 2015-16.

How do you see online B2B busi- What are the dynamics of the trav- Where do you see Middle East in ness nowadays and in upcoming 10 el business? overall global market? years? • Service ME is a huge market and will con- Online B2B has been very a successful • Product tinue to have positive impact on the business module, it is growing, flour- • Yielding global travel industry due to the fact ishing and will continue to succeed in • Awareness of Multiple seasonality, mixture of the years to come. • Relationship Corporate Leisure and Groups &

Interview Ossama Wagdi | CEO, Lots of Hotels

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Inventive. ME has started to ex- pand and grow beyond traditional boundaries due to growing airline connections.

What are the advantages and dis- advantages of focusing on Middle East and Africa? Advantages: Fast growth, Young work- force, Seasonality & High spending

Dis advantages: Oil prices & Political situation

Online tourism is an ever-growing sector. What are the challenges in working such a competitive environment? Technology, Speed and Time are the key factors. How quick we develop the technology to adapt to the change in business dynamics is the parame- What do you think of Middle East What do you think about Lots of ter of success in today’s competitive in terms of the usage of online Hotels’ position in the market? environment. platforms about tourism? LOH is now ranked among the top Online tourism has been growing suppliers in B2B world. With 50-60% Which countries are the rising exponentially in the ME during the year on year growth LOH aims to be stars of the tourism industry? past 15 years. B2B takes a huge chunk on top of the league, our strategy In LOH perspective key markets on of online tourism and will continue to of going global by opening up new the rise are South Africa, Saudi, UAE, grow and lead the industry. LOH was markets like Americas is supporting Qatar, China & Hong Kong. In general launched 3 years back and has shown our aim of becoming the top global it is the Americas. 50% yoy growth. supplier in the years to come.

Interview Barış Öney | Founder and Managing Partner, Globalturk Capital

Barış Öney Founder and Managing Partner, Globalturk Capital

Barış Öney has over 28 years of experience in pre and as shareholders. Therefore all these post investment management, M&As, IPOs and strategic factors are positively affecting FDI to be attracted to Turkey. advisory as a CEO, CFO, board member/advisor, 70 investment banker, corporate finance advisor, strategic/ How should Turkish companies pre- pare themselves to receive foreign international business development manager and as a investors? project manager and engineer. He founded Globalturk Apart from the large and publicly Capital in 2011. We have discussed with him about foreign listed Turkish companies, which are not more than a few hundred, rest of investments and Turkish economy in terms of tourism. the Turkish companies are not ready to absorb a foreign investor at their present form and shape. They need to do their homework first and go through Which countries are attracting for markets and will continue to selectively a serious preparation work before they private equity funds? Is Turkey one invest. become ready to even start dealing of them? Why? Turkey is also taking its fair share with foreign investors on a potential Private Equity funds are reluctant from this reluctance. However, despite M&A transaction. At the minimum, they to invest in emerging markets at the the macro matters effecting Turkey, need to have their last 3 years finan- moment in general. Most private equity both external and internal, relatively cials to be converted to international money was flowing into China up until speaking Turkey is still attracting FDI. financial accounting standards known few years ago followed by the rest of FDI is coming to Turkey mostly via as IFRS. Better yet have these accounts the BRIC countries. However, for the mergers and acquisitions both from independently audited. However this is last 2 years China has been slowing strategic and private equity investors. just a bare minimum. Then they need down in growth, Russia and Brazil have Turkey is still growing 3-4% per annum to break all revenues and costs into macro political and economic issues. with a very large and young population product or service groups in a smart This doesn’t mean that the money as compared to Europe and U.S. and has way and transparently show where the has stopped flowing but the pace of it a very dynamic and resilient business company has historically made reve- has slowed down. At the moment, the community. In addition, recently, there nues from and how much profit they most favored geographies for private is a desire from the Turkish companies made. The other important subject is equity funds are Sub-Saharan Africa to grow abroad via acquiring compa- to clarify which areas and how they will and the U.S. IFC, who has been the nies more than ever. On the contrary, grow profitably in the next 5-10 years largest source of private equity funding European multinationals are having and how much funds will be necessary in the World, has mentioned lately that difficulty growing in their own countries for this growth. Meaning, they need they had the highest returns in Africa or Europe and are being forced by their to have their clear and most detailed historically and will continue to invest investors to grow, where most of those business plan worked out. As I said, in Africa. Also they believe in emerging companies have private equity investors these are the most fundamental and

Interview Barış Öney | Founder and Managing Partner, Globalturk Capital

minimum requirements. But the most the other hand the on-going political is- bright future ahead. This is not easy of important one is to work from day one sues with respect to governing Turkey is course but it was done up until a few with an expert advisor on all of these not being understood by most countries years back with the same party being in matters under their very full time guid- and countrymen especially in the west power. I believe they can do it again. We ance and not try to do it by themselves. and therefore it is difficult to explain should of course keep communicating As Globalturk Capital, we work with your stance to the world. When you talk all this good in the country at every lev- companies very closely and hands on to people on the street in Europe and el globally and not just think all of this to help them in their quest to get right U.S., most of them think there is a war will be understood by investors. partners or achieve their sales. going on in the whole country. When you talk to more educated business elite What are your comments on the What do you think about the future and investors, though they are calmer growth of tourism industry in of Turkish economy? What is the to the situation and understanding, they Turkey? role of Tourism in the future of want to see more secure and calmed As I said before, I am an outsider to the Turkish economy? down Turkey to continue their business tourism industry and can only com- I am a true believer on the Turkish and investments. ment on it as an observant who has economy. In the last 30-40 years, we Tourism obviously could play a great travelled to many destinations in the have seen numerous crises both exter- role and for this, the industry should world to date. In my view, there have nal and internal and we managed to do everything to promote Turkey at been many goods made to date on the survive them all and became stronger various platforms. I am not an expert tourism front. The success of Turkish after each one. Turkey grows steadily on tourism and therefore I cannot Airlines and our airports were at the and historically at least between 4-5% comment on what to do, but it would front lines of this. Not to mention our on average. I further believe Turkey have been great to initiate some global great hotels, resorts restaurants, malls has surpassed a critical threshold in its PR and advertising strategies at various and our service sector who serves at economy and became more integrated fronts like what Egypt did years ago these places. We have one of the top to the World economy and therefore with books, movies etc. 3-4 minute talents in the World when it comes to less affected from economic downturns. “discover the potential” type videos are serving tourists. I believe tourism will While saying this, I am assuming that not sufficient at this point. grow more with this pace. we’ll get over with the turmoil at our But to make a big shift or jump to it borders at a reasonable time frame Are private equity funds important other than settling Turkey’s general and sort out our internal political for Turkey in terms of tourism? problems, I feel like we need to invest 72 issues, and continue to make structural They are quite important. When tour- into our domestic movie and television reforms at critical areas. I think all of ists know that these big names invest in series industries and market them those difficulties will be settled soon- Turkey, they are more inclined to visit worldwide in a better way. Also invest in er than expected and we’ll see more the country. These investors invest very Hollywood and find renowned directors growth in 2017 onwards. selectively to countries and companies and script writers who could film mov- Tourism is a key to our economic and therefore it kind of is a barometer. ies with celebrity actors and actresses success. All FDI and economic activity Unfortunately tourism industry is not in Turkey but showing the bright side increase with tourism and somewhat attracting investments from this group of us also. Movies about Turkey to date decrease with its downturn. If foreign- of investors since it is more of a strategic unfortunately showed only the dark ers are reluctant to come to Turkey, play rather than a private equity type side. We should invest in platforms and then they also become reluctant to investing. However they invest into provide incentives for these movies and invest in Turkey. This is especially true healthcare industry and healthcare in return have a say on the scenarios. for Turkey. I have not yet seen any tourism is an area where we can attract Some countries do this and improve single tourist, who goes back home with a lot of investment from private equity their perceptions a lot. a negative view. On the contrary, they going forward. They also invest in res- all go back with a desire to come back. taurant chains and retailers which also What kinds of innovations are on This positive perception and desire positively affect tourism. the way for e marketing and ad- makes them also do business in Turkey vertisement? How will these effect and eventually turns into investments. What to do for a successful com- tourism? It also effects their countries to think munication process with foreign I think more mobile and social media positively about Turkey at numerous investors? should be used in marketing and adver- platforms, be it individuals, companies Foreign investors are pretty aware of tising our tourism potential. At this day or political. We should do our best to what’s really going on in Turkey and and age everyone is trying to get infor- keep tourism live at every possible way. therefore it is not the communication mation on their mobile at everywhere. process we need. They look at actions We should try to place great content Does Turkey protect its place for and facts. If we can continue to imple- on the internet and have it accessed being an inviting country in the eyes ment reforms, and execute them with not only through laptops but also from of foreign investors? What is the role our actions, settle with our internal smart phones and tablets. More tools of tourism in this sense? macro politics one way or another, min- such as social media and augmented At the moment, unfortunately our job imize terrorism events, and especially reality technologies, which help tourists is tough. We are dealing with wars and improve our relations with some of the to access information, visuals and films, conflicts at our borders causing refugee major countries at the top levels, then and make purchases on the spot, should crises and terrorism in the country. On I strongly think Turkey will have a very be utilized. 110% OCCUPIED Hotel Expertise PASSION 66 countries

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Accelerating success. Interview Korhan Alşan | General Coordinator, Amara World Hotels

Korhan Alşan attended Faculty of Tourism in 1994. He has been working as a Senior Executive in several deluxe hotels since 2003. He continues his career as the General Coordinator of Amara World Hotels, which are mainly involved in activities in Aegean and Mediterranean regions of Turkey. He says “in order to overcome the crises in tourism sector, we have to increase some alternative market sources”. Amara World Hotels within the body of Kilit Hospitality Group has 5 different sub- brands, which are created according to property 74 specifications and service concepts such as location, construction quality, hardware & software qualifications etc. The sub- brands of Amara consist of 5 service standards as Luxury, Elite, Comfort, Nature and City. Amare World Hotels are situated in Korhan Alşan Tekirova, Kemer, Göynük, General Coordinator, Amara World Hotels Kuşadası in Turkey.

What kind of facilities do you have software qualifications etc... The sub- ment opportunies. We have three type under the umbrella of Amara World brands of Amara consist of 5 service of business model for developing. Hotels? Which concepts do you have standards as Luxury, Elite, Comfort, Under the brand roof there are oper- in these hotels? Nature and City. Each sub-brand has ating owned hotels, franchising hotels Amara World Hotels had been estab- own operational manual and standards and management hotels. Currently lished in 2004 as a five star ultra all of service. Nevertheless, all Amara Five Hotels in Turkey are operating inclusive hotel chain in Antalya. After branded hotels meet on some funda- under Amara Brands (Amara Dolce starting first operation the brand mental standard which is called dna of Vita Luxury – Tekirova Antalya, Amara development works were going on Amara. Prestige Elite – Göynük Antalya, Amara continuosly. Furthermore Amara has 5 Wing Resort Comfort – Kemer Antalya, different sub-brands which are created Do you have new projects in terms Amara Club Marine – Beldibi Antalya, according to property specifications of tourism? Which regions are your Amara Sealight Elite – Kusadası Aydın). and service concepts such as location, focal points? Why? I believe that Turkey has a great construction quality, hardware & We are always looking for new invest- potential in Tourism Sector. Despite

Interview Korhan Alşan | General Coordinator, Amara World Hotels

never experienced that kind of crisis before in tourism sector. Generally ma- jor source markets have been dicreased sharply due to geo-politic effects. In order to overcome the difficulities we are trying to increase some alternative market sources. On the other hand we have to be much more sensitive in our all management activities. In addition we are trying to keep our loyal guest potantial with our new innovative con- cept improvements.

76 In which topics Turkey should pay attention in order to continue the growth in tourism industry? The critical point for growth, sector should provide sustainability with new strategic ideas and well-planned master vision. We can not accept that the sector has only flight and bed capacity. Destinations should be planned a to z with high level of quality according to tourism needs (shopping streets, recra- of current difficulties, the sector will if you check near geograpy there is no tion areas, theme parks, comfortable be continuing to expand in upcoming possiblity to find a holiday product local transportations facilities etc..) We years. Therefore as Amara Branded which has been well-balanced as value need to do a serious destination mar- Hotels we never change our quality for money like these regions. keting vision. Some collaborations must policies. We generally interest in all be created with world wide companies mediterranean destinations for im- What is your perspective in hotel regarding this issue. Furthermore provement of brand. Especially south management? Are there any differ- supply and demand balance has to be coast of Turkey has first priority as ences in city and coastal hotels? overviewed and planned by goverment focal point for us. Either of coastal and city hotels have its in order to keep from unfair competa- own caracteristics. Marketing channels, tion. Diffirentation of tourism products Which destinations will be popular guest expectations, operational appli- should be encouraged with new legal in near future? Why? cations are totally different between arrangement by the goverment.. Antalya is one of the most popular both concepts.. We are usually focusing beach holiday destination where luxury beach resort hotel business. What do you think about online approximately 12 million of tourist However we are willing to invest a city tourism? How does it affect your visits annually. I am sure that Antalya hotel project in the mld-term period. business? will recover its loss of pax in further I believe that online channels will be periods. I expect that it will be appear What are the challenges of 2016 in more popular in all sectors. Mobility in three years slightly. Additionally I terms of tourism? How do you react will be expanding in lodging indıstry can say that aegean destinations will as Amara Resorts to overcome the day by day, there is no other way. We be more popular in the near future like challenges? are carefully working on it and some of Bodrum, Kas, Demre, Ozdere . . In fact, We can definetely say that we have our projects are in progress currently.