Survey Report

YouGov / The Sun Survey Results Sample Size: 2955 X Factor Viewers Fieldwork: 7th - 9th December 2011 Vote Voting intention Gender Age Social grade Region Little Under Rest of Midlands / Total Yes Maybe No Amelia Marcus Male Female 18-24 25-39 40-59 60+ ABC1 C2DE London North Scotland Mix 18 South Wales Weighted Sample 2960 364 615 1981 205 301 275 1105 1855 95 369 915 1036 546 1615 1345 361 924 628 808 239 Unweighted Sample 2955 338 603 2014 201 285 257 1053 1902 95 183 918 1226 533 1891 1064 428 907 598 787 235 % % % % % % % % % % % % % % % % % % % % % [The following questions were only asked to those who are certain or may vote n=942] Which of the final three are you intending to vote for this weekend? Marcus Collins 31 38 27 0 0 100 0 31 31 26 35 26 34 34 31 31 37 34 24 32 26 Little Mix 28 26 29 0 0 0 100 21 33 23 33 36 24 18 27 30 28 29 29 28 21 Amelia Lily 21 23 20 0 100 0 0 27 17 23 17 20 21 25 23 17 16 17 21 23 31 I will wait and decide who to vote for on the night 19 11 23 0 0 0 0 19 18 26 15 16 20 22 18 20 18 18 23 17 19 Don't know 1 1 2 0 0 0 0 2 1 2 1 2 1 1 1 2 1 1 3 1 2 Rebased: Which of the final three are you intending to vote for this weekend? [Excluding those who said they will decide on the night, and those who said Don't know n=744] Marcus 39 43 35 0 0 100 0 40 38 35 41 32 43 44 38 39 46 42 33 38 33 Little Mix 35 30 39 0 0 0 100 27 40 32 39 44 31 23 33 38 34 36 39 34 27 Amelia 26 26 26 0 100 0 0 34 22 32 20 25 26 33 29 22 20 22 28 28 40 And how certain are you that you will vote for that contestant? I will definitely vote for that contestant 36 63 17 0 34 41 32 36 36 26 26 35 40 42 33 42 28 32 42 38 44 I will probably vote for that contestant 46 28 59 0 49 42 48 47 46 50 57 50 41 39 48 44 51 49 40 47 39 I may change my mind and vote for a different 9 5 12 0 9 9 10 9 9 6 11 9 9 11 12 6 13 11 8 8 7 contestant I may change my mind and not vote at all 8 3 11 0 7 7 9 7 8 18 6 6 8 8 7 9 7 8 9 6 10 Don't know 1 0 1 0 1 1 1 0 1 0 0 1 1 1 1 1 1 0 2 1 0 1 © 2011 YouGov plc. All Rights Reserved www.yougov.com Fieldwork: 7th - 9th December 2011 Vote Voting intention Gender Age Social grade Region Little Under Rest of Midlands / Total Yes Maybe No Amelia Marcus Male Female 18-24 25-39 40-59 60+ ABC1 C2DE London North Scotland Mix 18 South Wales Weighted Sample 2960 364 615 1981 205 301 275 1105 1855 95 369 915 1036 546 1615 1345 361 924 628 808 239 Unweighted Sample 2955 338 603 2014 201 285 257 1053 1902 95 183 918 1226 533 1891 1064 428 907 598 787 235 % % % % % % % % % % % % % % % % % % % % % Which candidate are you most likely to vote for? [Only those who said they would wait and decide on the night or didn't know were asked this question n=198] Amelia Lily 38 31 40 0 0 0 0 53 27 38 81 43 29 22 35 41 20 30 42 38 67 Marcus Collins 34 34 34 0 0 0 0 33 35 38 8 25 41 47 32 37 30 42 36 34 14 Little Mix 28 35 26 0 0 0 0 14 38 23 11 32 30 31 33 22 50 28 22 28 19 Rebased: X Factor Voters including those who will vote on the night Marcus 38 42 35 0 0 100 0 38 38 36 36 30 43 45 37 39 43 42 34 38 29 Little Mix 34 31 35 0 0 0 100 24 40 30 35 41 31 25 33 35 37 35 35 33 25 Amelia 28 27 29 0 100 0 0 38 23 34 29 28 27 30 30 26 20 23 32 29 46 If the final two contestants were Little Mix and Amelia Lily, who would you vote for? Little Mix 44 40 47 0 6 38 87 37 49 53 53 46 43 32 45 43 52 47 41 44 32 Amelia Lily 40 45 37 0 87 44 4 48 34 34 36 36 40 49 40 40 34 38 40 40 53 I would wait and decide who to vote for on the night 14 13 15 0 6 12 9 12 15 6 10 15 14 17 13 15 12 12 18 14 11 Don't know 2 3 2 0 0 6 0 2 3 6 1 3 3 2 3 2 3 3 1 2 4 Rebased: Little Mix vs Amelia [Excluding those who said they will decide on the night, and those who said Don't know n=780] Little Mix 53 47 56 0 6 46 96 43 59 61 59 56 52 40 53 52 61 56 50 53 37 Amelia 47 53 44 0 94 54 4 57 41 39 41 44 48 60 47 48 39 44 50 47 63 If the final two contestants were Little Mix and Marcus Collins, who would you vote for? Little Mix 44 44 43 0 49 6 90 43 44 34 45 52 42 31 43 44 42 41 46 46 44 Marcus Collins 44 49 41 0 38 91 5 44 44 49 37 37 49 52 45 43 45 49 41 43 36 I would wait and decide who to vote for on the night 11 6 14 0 9 2 5 11 11 15 18 9 9 14 11 12 12 9 13 10 18 Don't know 1 2 1 0 5 0 0 2 1 2 0 2 1 2 1 1 2 2 0 2 2 2 © 2011 YouGov plc. All Rights Reserved www.yougov.com Fieldwork: 7th - 9th December 2011 Vote Voting intention Gender Age Social grade Region Little Under Rest of Midlands / Total Yes Maybe No Amelia Marcus Male Female 18-24 25-39 40-59 60+ ABC1 C2DE London North Scotland Mix 18 South Wales Weighted Sample 2960 364 615 1981 205 301 275 1105 1855 95 369 915 1036 546 1615 1345 361 924 628 808 239 Unweighted Sample 2955 338 603 2014 201 285 257 1053 1902 95 183 918 1226 533 1891 1064 428 907 598 787 235 % % % % % % % % % % % % % % % % % % % % % Rebased: Little Mix vs Marcus [Excluding those who said they will decide on the night, and those who said Don't know n=819] Little Mix 50 47 51 0 57 6 95 49 50 41 55 59 46 37 49 51 48 45 52 51 55 Marcus 50 53 49 0 43 94 5 51 50 59 45 41 54 63 51 49 52 55 48 49 45 If the final two contestants were Amelia Lily and Marcus Collins, who would you vote for? Marcus Collins 47 50 45 0 7 90 37 42 50 47 53 38 50 51 46 48 52 52 40 47 37 Amelia Lily 38 37 39 0 83 6 44 45 34 38 34 45 37 29 40 36 33 33 41 38 52 I would wait and decide who to vote for on the night 12 9 13 0 8 3 10 11 12 11 13 9 10 18 12 11 12 12 14 10 10 Don't know 4 4 3 0 1 1 9 2 4 4 0 7 2 2 3 5 3 3 4 4 2 Rebased: Amelia vs Marcus [Excluding those who said they will decide on the night, and those who said Don't know n=800] Marcus 55 57 54 0 8 94 46 48 60 55 61 46 58 64 54 57 61 61 50 55 41 Amelia 45 43 46 0 92 6 54 52 40 45 39 54 42 36 46 43 39 39 50 45 59 [The following questions were asked to all X Factor viewers n=2955] Did you vote on last weekend's show? Yes, I did 13 57 19 3 35 40 35 13 13 18 13 14 13 10 14 12 16 11 12 15 13 No, I did not 86 41 79 97 65 57 63 86 87 80 85 85 87 90 85 87 83 88 88 84 86 Can't remember 1 2 2 0 0 3 2 1 1 2 2 1 0 0 1 1 1 1 0 1 1 Who did you vote for? [Only those who voted last week were asked this question n=377] Marcus Collins 31 36 26 20 5 75 4 22 36 0 34 25 32 47 25 38 18 35 25 37 28 Little Mix 28 30 33 13 8 5 81 32 25 53 31 32 25 15 28 27 40 25 34 20 29 Amelia Lily 21 23 25 10 74 2 7 27 18 18 17 25 20 20 25 17 8 27 24 20 27 Misha Bryan 15 12 16 26 13 18 8 14 16 12 14 14 18 15 17 13 29 5 15 18 13 Can't remember 5 0 0 31 0 0 0 5 5 18 5 4 5 3 5 5 4 8 2 5 3 3 © 2011 YouGov plc.

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