ROOTS MANUAL local cultural and HOW TO natural heritage __SET _UP?_comm_unities ABOUT THE PROJECT PROJECT’S GOALS In the context of a growing This handbook aims to be interest in cultural heritage a manual for creating and to urban and rural areas, as developing active and well as their conservation effective communities in and capitalization, local developing, protecting and communities are directly capitalizing on tourism and interested in protecting them, cultural. but also the most important The research underlying the actor in the process of manual was carried out raising awareness and within the ROOTS project. stimulating investment. __ __ www.rootsproject.eu www.rootsproject.eu ABOUT THE PROJECT CONTENT Introduction pg 1 Background pg 5 In the context of a growing interest in What do we mean by community pg 6 cultural heritage to What is a stakeholder pg 8 urban and rural areas, as well as their Why is stakeholder engagement beneficial? pg 8 conservation and Why engage with stakeholders pg 9 capitalization, local communities are How to identify and engage stakeholders pg 9 directly interested in How to present the community pg 11 protecting them, but also the most Mapping stakeholder roles in the community pg 11 important actor in Models of comunity building pg 17 the process of Bdf pg 17 raising awareness Red Extremena de Desarrollo Rural pg 27 and stimulating Momentum pg 35 investment. University of Greenwich pg 43 North-East Regional Development Agency pg 51 Exponential pg 61 European E-learning Institute pg 71 ______ www.rootsproject.eu www.rootsproject.eu ABOUT THE PROJECT CONTENT Introduction pg 1 Background pg 5 In the context of a growing interest in What do we mean by community pg 6 cultural heritage to What is a stakeholder pg 8 urban and rural areas, as well as their Why is stakeholder engagement beneficial? pg 8 conservation and Why engage with stakeholders pg 9 capitalization, local communities are How to identify and engage stakeholders pg 9 directly interested in How to present the community pg 11 protecting them, but also the most Mapping stakeholder roles in the community pg 11 important actor in Models of comunity building pg 17 the process of Bdf pg 17 raising awareness Red Extremena de Desarrollo Rural pg 27 and stimulating Momentum pg 35 investment. University of Greenwich pg 43 North-East Regional Development Agency pg 51 Exponential pg 61 European E-learning Institute pg 71 ______ www.rootsproject.eu www.rootsproject.eu Introduction ROOTS Project · The Ceres Ecotur project is an initiative of Ecoagroturismo Foundation, the representative of International ECEAT (European Centre for Ecological and Agricultural Tourism) in Spain, and aims to The ROOTS project has a focus on rural areas, where the levels of understanding and expertise unify an ecological tourism network in Spain. The project was born as an initiative aimed at the within tourism SMEs and micro-enterprises will be lower than that found in urban centres and preservation, conservation and dissemination of rural and ethnographic heritage, and the established tourism regions. The University of Greenwich's main campus sits within a World Heritage surrounded environment. Activities are integrated in agro-livestock farms whose managers offer Site in London, in one of the UK's most important tourism destinations, including world-leading leisure activities related to the agriculture and livestock traditional world, reinforcing their relationship tourist attractions. with tourism. Ceres Ecotur is a certification applied in Spain, which takes as reference the European organic quality system ECEAT, under a sustainability criterion that measures the level of commitment Because of this, this report instead focuses on the county of Kent, where the to the environment, socio-cultural and economic with the destination. University also has a campus. Kent is the largest county of the UK and is predominantly rural in character. Kent has areas of affluence alongside areas of significant deprivation and a coastline that ·T he East Kent City of Culture project was a bid to bring together diverse cultural and tourism features a number of faded seaside tourism destinations. In our view, examining the context of Kent stakeholders in the eastern part of the county of Kent, in order to bid for the accolade of 'City of for the development of cultural heritage tourism communities will be more useful for the project as Culture', a UK-only version of the more well-known European Capital of Culture programme. 11 a whole. areas of the UK bid for this title, seeing it as a catalysts for tourism-led cultural development and economic growth. East Kent's bid was innovative as it was the only bid that was not based on an To identify the best examples of good practice, the entire ROOTS team has identified the best actual city, instead using the bid to bring together previously loosely connected towns and rural communities in their region. These are NGOs, hybrid structures, which through the results of their areas as part of a 'city imagined'. Ultimately, the bid was unsuccessful, but the process of bidding actions can be real examples of yes. helped to build new communities of practice connected to culture and tourism in the county and left a legacy of joint- planning and increased capacity for major cultural tourism projects. ·Thr ee Sisters is the combined region of the counties of Waterford, Wexford and Kilkenny. An extraordinary region that is culturally and artistically rich, ingrained in the culture is the arrival of the ·K ent Creative is a community-interest-company (CIC), a form of social enterprise. It views itself as a Vikings and Normans, centuries of agriculture, brewing, fishing, writing, music, language, craft and cultural organisation and has the aim of nurturing and promoting the cultural and creative industries connecting with communities of South East Ireland to Europe and beyond with a shared history and in Kent, as well as developing links and networks with the wider business community. The way that future. Kent Creative puts this in to practice is through five different projects. Project 365 is a community photography project that aims to curate resident-taken photography of a town throughout a whole A unique partnership was forged between these three counties in 2015 & 2016 to enter a calendar year, to encourage local people to engage with their communities in a more broad way bid to win the title of European Capital of Culture 2020 than normal. Kent Creative Finder is an online directory of cultural and creative organisations in the region. The Kent Creative Show is a podcast that features a different business and / or location in ·M ozarab Way Cooperation Project has as its main objective the generation of an innovative model the country each week, with an online archive of shows. Kent Creative Connect is a monthly of planning and management of the Mozarab Way of Santiago as European Cultural Itinerary, networking event and the annual Kent Creative Awards are awards given in a high-profile event each according to the needs and motivations of the 21st century pilgrim. year. The project has been financed by the Ministry of Agriculture, Food and Environment, within the ·S maakstad Leeuwarden is developed based on Leeuwarden being the Capital of Taste in 2015. framework of the National Rural Network, and coordinated by the Local Action Group After Leeuwarden being the Capital of Taste in 2015, many of the culinary projects stayed and were "Ceder La Serena". from then on, a part of Smaakstad Leeuwarden. To be short: Leeuwarden as the Capital of Taste The project partners have been 14 Local Action Groups of Andalusia and Extremadura and it was became Smaakstad Leeuwarden. The main ambition of Smaakstad Leeuwarden is to make everyone counted as Collaborating Entities with 4 Associations of Friends of the Way of Saint James. familiar with the taste of food made in Leeuwarden and the rest of the Friesian province. Therefore, Smaakstad Leeuwarden organises different events, so that the local products will be recognised and can be fully appreciated by everyone visiting the events of Smaakstad Leeuwarden. ______ 1 ______ 2 www.rootsproject.eu www.rootsproject.eu Introduction ROOTS Project · The Ceres Ecotur project is an initiative of Ecoagroturismo Foundation, the representative of International ECEAT (European Centre for Ecological and Agricultural Tourism) in Spain, and aims to The ROOTS project has a focus on rural areas, where the levels of understanding and expertise unify an ecological tourism network in Spain. The project was born as an initiative aimed at the within tourism SMEs and micro-enterprises will be lower than that found in urban centres and preservation, conservation and dissemination of rural and ethnographic heritage, and the established tourism regions. The University of Greenwich's main campus sits within a World Heritage surrounded environment. Activities are integrated in agro-livestock farms whose managers offer Site in London, in one of the UK's most important tourism destinations, including world-leading leisure activities related to the agriculture and livestock traditional world, reinforcing their relationship tourist attractions. with tourism. Ceres Ecotur is a certification applied in Spain, which takes as reference the European organic quality system ECEAT, under a sustainability criterion that measures the level of commitment Because of this, this report instead focuses on the county of Kent, where the to the environment, socio-cultural and economic with the destination. University also has a campus. Kent is the largest county of the UK and is predominantly rural in character. Kent has areas of affluence alongside areas of significant deprivation and a coastline that ·T he East Kent City of Culture project was a bid to bring together diverse cultural and tourism features a number of faded seaside tourism destinations.