Guns-And-Ammo-Media-Kit-2021.Pdf

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APRIL 2020 JUNE 2020 OCTOBER 2020 FIRST LOOK IT’S BACK! KIMBER DOES THE NEW RAPIDE SNAKE GUN LIVE UP BLACK FIRST LOOK TO ITS NAME? SLICK ICE MARLIN OFFERS UNBELIEVABLE LOOKS, GRIP AND DARK SERIES PERFORMANCE MODEL 1894 P. 42 in 9mm, 10mm or .45 ACP! P. 40 NOW IN .357 MAG DANIEL DEFENSE AND CELEBRATING DDM4 PDW PISTOL .44 MAG! P.50 THE ULTIMATE PISTOL FOR WHEN YOU CAN’T FIGHT YOUR WAY TO A RIFLE. P. 50 CHRISTENSEN ARMS' MARLIN’S MODERN PRECISION RIFLE 150TH ANNIVERSARY SUB-MOA GUARANTEED P. 58

BODDINGTON COMPARES .22 LR SPORT PISTOLS P. 72 BODDINGTON THE RARE: COLT WOODSMAN REVISITS THE ACCURATE: HI STANDARD P. 11 P. 19 P. 80 THE BRAND AND UNVEILS THE NEW: BROWNING BUCK MARK, RUGER MARK IV, POOLE STAFFORD WOOD SMITH & WESSON MODEL 41 and VICTORY MODELS Remembering Upgrade your SIG Northern Virginia WHAT’S NEW. P.40 a mentor’s P320 with Wilson turned the Winchester Combat’s WC320 Commonwealth's Model 1904 .22 grip module. government PROOFHOUSE anti-gun. B&T APC9K PISTOL 9mm P. 64 BROWNING T-BOLT SPEED .22 P. 19 P. 32 P. 80 P. 33 P. 15 P. 23 P. 72 STAFFORD LAMB WOOD EMARY POOLE STAFFORD There is no Is the Ruger 57 It is your right Caught on Camera: SIG Sauer’s Looking back at such thing as a practical for to make your Boattail vs. Flat-Base P365 SAS for Jeff Cooper’s Gunsite “weak hand.” self-defense? own firearms. Shockwaves nearsighted eyes. Option Target.

SIG SAUER P210 125TH ANNIVERSARY NEW FULL REPORT: 2021 ANNUAL 180 PAGES! | SAVAGE ARMS AS GOOD AS THE ORIGINAL? SCCY CPX-4 .380 BECKSTRAND, BODDINGTON, FITZPATRICK, JAMES, LAMB, WOOD, AND MORE!

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JANUARY 2020 FIRST LOOK SHOOT IT UP. TACKDRIVER (THEY’LL MAKE MORE.) CENTERFIRE RIFLE. HANDGUN. RIMFIRE. SHOTSHELL. RBG-1S: MEET AND POWDER CHARGES FOR MUZZLELOADERS. ROCK RIVER’S FEDERAL LOADS THEM ALL. PG. 12 FIRST BOLT GUN! WE TESTED IT IN 6.5 CREEDMOOR. P. 52

NIGHTFORCE NX8 4-32X50mm F1 COMING SOON TO A STORE NEAR YOU! TRUE VELOCITY LOADS SIERRA BULLETS TO MAKE THE MOST ACCURATE OFF-THE-SHELF AMMO. P. 46 2021 MEDIA KIT P. 27 P. 33 P. 80 BECKSTRAND EMARY WOOD Brownells makes Understanding The truth a Retro 4X for blackpowder about armed BENELLI LUPO | GUNWERKS CLYMR ARs with carry and those citizens with .30-’06 SPRINGFIELD 6.5 PRC handles. smoky firearms. AR-15s. MOSSBERG PATRIOT PREDATOR 6.5 PRC | PTR INDUSTRIES 9KT 9MM SABATTI SAPHIRE SYNTHETIC .300 WIN. MAG. | SIG SAUER ELITE HUNTER TIPPED AMMO gunsandammo.com THOMPSON/CENTER COMPASS II 6.5 CREEDMOOR MEDIAKIT Mission Statement

Guns & Ammo is the preeminent, most respected media brand in the firearms field. G&A covers the complete spectrum of firearms, accessories and related products and it reaches more enthusiast-consumers than any other content provider in the category — in print (Guns & Ammo magazine), online (gunsandammomag.com) and on TV (Guns & Ammo TV and Handguns & Personal Defense TV). For the most effective campaigns, savvy marketers leverage the strength of the brand across the entire Guns & Ammo media platform. MEDIAKIT At a Glance

Take Advantage of this diverse, active and influential Circulation 369,682 consumer by leveraging the synergies of the Guns & Ammo brand Frequency Monthly Independent Research by Dynamic Logic and Millward Brown Total Audience 8,394,000 confirmed that the most effective approach to driving consumer ‘purchase intent’ is to rely on media synergy to best drive results. Male/Female (%) 84/16 Key revelations from 32 studies conducted from 2003 through Median Age 44.8 2007 include: • Three media were better than two, and two media were better than one in generating results. • The combination of TV and magazines provided more response (versus TV alone) than did TV plus online. Shooting and the American Consumer* • Print was the most effective in driving online traffic — and that traffic increased considerably when URLs were included While mainstream marketers often misrepresent the in advertising and marketing messages. shooting enthusiast and the media that serves them as niche, or as having undesirable connotations, the reality is that these consumers represent a powerful Cumulative Effects of Different Media and deep cross-section of American consumers. Key Combinations facts about this influential market include: Pre/Post Point Change (Index vs. TV Alone) • 43% of U.S. households own firearms, representing over 200 Aided Brand Awareness Advertising Awareness million guns. • 20 million individuals take part in competitive shooting in the 230 224 218 United States — and the 2016 Summer Olympics featured 15 different shooting events for both men and women. 175 • Over 1.4 million Americans used firearms in their line of work 149 145 — including law enforcement and military personnel. 100 100 • The U.S. firearms industry includes approximately 200 companies employing about 15,000 individuals with annual revenues in excess of $2 billion.

TV Only TV+Online TV+Magazines TV+Magazines+Online Sources: 2019 MRI Doublebase (Audience, Age and M/F). Most recent Accelara subscriber study (HHI). Hunting in America: Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmen’s Foundation, Note: Results reflect the impact of different media combinations expressed as an index of TV as the base medium 2012; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007. Circulation, June 2020 AAM. MEDIAKIT 2021 Editorial Calendar

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY

• The Red Dot Issue • History of Modern LE • High-Capacity Shotguns • Best Minimum-Strength • Semiauto vs. Over-Under • California-Legal Roundup • Must-See Distributor • Screw & Adapter Guide Pistols • Setting Up the Hi-Power Handguns for Trap Shooting • Out-of-the-Box Handgun Exclusive Handguns to Mounting Red Dots on • Lights for Compact Carry 9mm for Concealed Carry • Battle-Belt Setup • LPVO Roundup: Low-Power Shootout • Guns for Pocket Carry Pistols Pistols • Quick-Access Gun Storage • Bench Tools for Variable Optics • Long-Range Ballistics 101 • Shotguns for Home • Optic-Ready Slide Kits • Gun Schools; Options Hobbysmiths • New Turkey Shotgun • Budget-Minded Reloading Defense • Red Dot Holster Roundup Understanding Body Armor • Long-Range Training with • Steel-Case Ammo vs. Brass Roundup Equipment • Discreet Carbine Bags & • Suppressor-Height Iron • Arm Braces .22s • Two-Gun Competition • Suppressors for Shooting • Profiling Italian Shotguns Cases 6.5mm Sight Options • Hearing Production at • 50-Caliber Air Rifles • How to Build an At-Home • Aftermarket Pistol Grip Every Price Point Gun Vault Textures • Reusable Targets for Training

Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date October 2, 2020 November 4, 2020 December 3, 2020 December 31, 2021 February 8, 2021 March 9, 2021 April 5, 2021 On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand December 1, 2020 January 5, 2021 February 2, 2021 March 2, 2021 April 6, 2021 May 4, 2021 June 1, 2021

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2022

• Semiauto PDWs • Revolvers for Primary Carry • Entry-Level AR-15 Comparo • Pocket Dump: Tools for Everyday • Modern Muzzleloader Technology • Pocket Carry Guns • John Browning’s Most Popular • Tricks to Minimize Recoil • Dove Guns Carry • New Defensive Carbine Lights • Deer Slug Technology Designs • Lead-Free Bullets • Extended Mags for Pistols • Stock Exchange: Adjustable • Full-Auto Airguns • .22-Caliber Competitions • Lever-Action Accessories Riflestocks • How to Collect Surplus Guns • DIY Firearm Finishes • How Factory Ammo is Made • Home-Defense Lights & Lasers • Triggers for M700 Actions • New for 2021 Deer Rifles • Polymer AR-15 Mag Roundup • Tipped Bullets for Hunting • Night Vision for AR-15s • Long-Slide Conversion Kits • Best Bullets for Elk • Shotgun Shells – Paper or • Chronographs for Rifles • German Rifles for Hunting Plastics? • Aftermarket 1911 Magazines • Ultimate Indoor Laser Training Set-Ups

Closing Date Closing Date Closing Date Closing Date Closing Date Closing Date May 7, 2021 June 7, 2021 July 12, 2021 August 9, 2021 September 7, 2021 October 8, 2021 On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand On Newsstand July 6, 2021 August 3, 2021 September 7, 2021 October 5, 2021 November 2, 2021 December 7, 2021 MEDIAKIT Meet the Readers

Total Audience 8,394,000 Married 55% Average Household Income $102,000 Have Children 47% Average Net Worth $687,000 Attended College 51% Men/Women % 86/14 Professional/Management 40% Craftsman/Tradesman 28% MIlitary/Law Enforcement 11%

57% of Guns & Ammo readers belong to a Gun Club or Organization HUNTING • 79% of Guns & Ammo readers participated in Hunting in the last 12 months 92% OWN A HANDGUN • 53% of Guns & Ammo readers hunted with a Bow or Crossbow in the last 12 months • 74% Revolvers Centerfire • 60% Automatic Pistols Centerfire • Guns & Ammo readers spend an average of $233 annually on Hunting Apparel • 53% Automatic Pistols Rimfire • 57% Pistols (semi-auto) WHAT THEY HUNT... • 28% Bolt Action • 62% Big Game • 21% Single Shot Centerfire • 58% Small Game 87% OWN A SHOTGUN • 51% Varmints • 67% Pump Action • 35% Upland Game Birds • 43% Semi-Automatic • 22% Water Fowl • 36% Single Shot • 3% Exotic Game • 29% Side by Side • 25% Over and Under • 5% Other

86% OWN A RIFLE VEHICLES • 71% Bolt Action Centerfire • 55% own/lease Pick-up Truck/s • 47% Lever Action Centerfire • 43% own/lease Sport/Utility Vehicle/s • 46% Semi-Automatic Centerfire • 31% Single Shot • 8% own/lease Vans • 15% Pump Action • 91% are primarily responsible for Vehicle Maintenance • 82% purchased motor oil in the last 12 months Sources: 2019 MRI Doublebase; 2008 Guns & Ammo Subscriber Study, MRI Market Solutions. AAM June 2020. MEDIAKIT 2021 On Sale / Ad Close Dates

2021 Guns & Ammo Magazine

Issue Ad Space Close/Materials Due Newsstand on Sale

January 2021 10/2/20 12/1/20

February 2021 11/4/20 1/5/21

March 2021 12/3/20 2/2/21

April 2021 12/31/20 3/2/21

May 2021 2/8/21 4/6/21

June 2021 3/9/21 5/4/21

July 2021 4/5/21 6/1/21

August 2021 5/7/21 7/6/21

September 2021 6/7/21 8/3/21

October 2021 7/12/21 9/7/21

November 2021 8/9/21 10/5/21

December 2021 9/7/21 11/2/21

January 2022 10/8/21 12/7/21 MEDIAKIT 2021 General Advertising Rates

Effective January 1, 2020 4-Color 1x 3x 6x 9x 12x Full Page $40,919 $39,688 $38,458 $37,238 $36,018 2/3 Page 33,556 32,570 31,562 30,544 29,525 1/2 Page 27,265 26,470 25,621 24,825 23,998 1/3 Page 23,064 22,375 21,685 20,996 20,305 1/4 Page 19,298 18,725 18,141 17,569 16,974 1/6 Page 16,158 15,659 15,181 14,704 14,184

2-Color 1x 3x 6x 9x 12x Full Page $31,254 $30,320 $29,377 $28,442 $27,488 2/3 Page 24,973 24,231 23,478 22,714 21,982 1/2 Page 19,860 19,266 18,662 18,078 17,483 1/3 Page 15,361 14,916 14,439 13,994 13,527 1/4 Page 12,815 12,413 12,042 11,638 11,277 1/6 Page 10,683 10,344 10,047 9,696 9,400

B&W 1x 3x 6x 9x 12x Full Page $24,995 $24,252 $23,499 $22,735 $21,993 2/3 Page 19,468 18,874 18,311 17,717 17,144 1/2 Page 15,361 14,916 14,439 13,994 13,527 1/3 Page 11,532 11,182 10,843 10,493 10,153 1/4 Page 8,965 8,689 8,413 8,179 7,893 1/6 Page 6,397 6,207 6,026 5,835 5,644

Covers 1x 3x 6x 9x 12x Covers 4 $53,183 $51,602 $50,011 $48,409 $46,807 Covers 2 47,051 45,661 44,229 42,818 41,429 Covers 3 45,004 43,677 42,320 40,961 39,625 MEDIAKIT 2021 Industry Advertising Rates

Effective January 1, 2020 4-Color 1x 3x 6x 9x 12x Full Page $33,970 $32,941 $31,943 $30,926 $29,896 2/3 Page 27,859 27,021 26,183 25,345 24,528 1/2 Page 22,639 21,950 21,272 20,592 19,913 1/3 Page 19,150 18,566 18,003 17,431 16,868 1/4 Page 16,009 15,563 15,054 14,577 14,088 1/6 Page 13,378 13,017 12,603 12,200 11,766

2-Color 1x 3x 6x 9x 12x Full Page $25,918 $25,165 $24,358 $23,606 $22,809 2/3 Page 20,730 20,125 19,489 18,862 18,237 1/2 Page 16,486 15,988 15,489 15,001 14,492 1/3 Page 12,741 12,381 11,998 11,606 11,224 1/4 Page 10,631 10,323 10,004 9,676 9,358 1/6 Page 8,859 8,593 8,329 8,063 7,787

B&W 1x 3x 6x 9x 12x Full Page $20,730 $20,147 $19,489 $18,874 $18,247 2/3 Page 16,179 15,669 15,203 14,704 14,216 1/2 Page 12,741 12,381 11,998 11,606 11,224 1/3 Page 9,558 9,283 8,996 8,699 8,403 1/4 Page 7,426 7,236 7,002 6,768 6,535 1/6 Page 5,315 5,166 4,997 4,848 4,678

Covers 1x 3x 6x 9x 12x Cover 4 $44,155 $42,818 $41,513 $40,186 $38,851 Cover 2 39,063 37,896 36,739 35,550 34,383 Cover 3 37,376 36,241 35,126 34,013 32,878 MEDIAKIT 2021 Mail Order Advertising Rates

Effective January 1, 2020 4-Color 1x 3x 6x 9x 12x Full Page $28,644 $27,785 $26,925 $26,077 $25,207 2/3 Page 23,499 22,788 22,077 21,366 20,677 1/2 Page 19,096 18,513 17,940 17,357 16,816 1/3 Page 16,168 15,659 15,193 14,694 14,216 1/4 Page 13,516 13,103 12,699 12,296 11,892

2-Color 1x 3x 6x 9x 12x Full Page $21,865 $21,208 $20,560 $19,903 $19,245 2/3 Page 17,495 16,953 16,422 15,914 15,373 1/2 Page 13,887 13,495 13,071 12,646 12,232 1/3 Page 10,757 10,439 10,121 9,803 9,464 1/4 Page 8,965 8,689 8,413 8,179 7,893

B&W 1x 3x 6x 9x 12x Full Page $17,505 $16,964 $16,434 $15,924 $15,393 2/3 Page 13,633 13,219 12,815 12,391 11,998 1/2 Page 10,757 10,439 10,121 9,803 9,464 1/3 Page 8,063 7,808 7,607 7,342 7,086 1/4 Page 6,281 6,089 5,899 5,719 5,527 1/6 Page 4,488 4,350 4,222 4,085 3,947 1/12 Page 2,430 2,356 2,270 2,206 2,132 1 Inch 987 965 933 913 881 MEDIAKIT Vehicle Aftermarket Rates

Effective January 1, 2020 4-Color 1x 3x 6x 9x 12x 1 Inch $923 $902 $891 $881 $849 2 Inches 1,846 1,814 1,772 1,719 1,666 1/12 Page 2,324 2,218 2,186 2,154 2,122 3 Inches 2,769 2,684 2,642 2,578 2,536 4 Inches 3,713 3,585 3,511 3,448 3,342

2-Color 1x 3x 6x 9x 12x 1 Inch $764 $732 $721 $700 $690 2 Inches 1,549 1,517 1,464 1,433 1,401 1/12 Page 1,931 1,878 1,846 1,804 1,740 3 Inches 2,292 2,238 2,186 2,154 2,112 4 Inches 3,077 2,981 2,928 2,864 2,790

B&W 1x 3x 6x 9x 12x 1 Inch $584 $573 $562 $541 $530 2 Inches 1,157 1,135 1,103 1,071 1,039 1/12 Page 1,453 1,401 1,369 1,337 1,315 3 Inches 1,729 1,666 1,645 1,613 1,581 4 Inches 2,324 2,238 2,196 2,154 2,112

2021 Classified Advertising Rates

Per Word Classified, Prepaid and Noncommisionable

Minimum number of words 15.5 Minimum Rate $248 Additional Word Rate 17 Photograph/Illustration. 280 MEDIAKIT Ad Sizes & Mechanical Specs.

Typical Advertising Sizes and Mechanical Specifications: 3 1 Trim Size: 7 /4 w x 10 /2 h

1. Two Page Spread 7. One-Half Horizontal Non-Bleed: 14.5 x 9.5 Non-Bleed: 6.75 x 4.75 Bleed: 15.75 x 10.75 Bleed: 8 x 5.5 Trim: 15.5 x 10.5 Trim: 7.75 x 5.25 Safety: 15 x 10 Safety: 7.25 x 4.75 2. Two Page One-Half Horizontal 8. One-Third Vertical Non-Bleed: 14.5 x 4.75 Non-Bleed: 2.125 x 9.5 Bleed: 15.75 x 5.5 Bleed: 2.875 x 10.75 Trim: 15.5 x 5.25 Trim: 2.625 x 10.5 Safety: 15 x 4.75 Safety: 2.125 x 10 3. Full Page 9. One-Third Square Non-Bleed: 6.75 x 9.5 Non-Bleed: 4.375 x 4.75 Bleed: 8 x 10.75 Bleed: 5.125 x 5.5 Trim: 7.75 x 10.5 Trim: 5 x 5.25 Safety: 7.25 x 10 Safety: 4.5 x 4.75 4. Two-Third Vertical 10. One-Third Horizontal Non-Bleed: 4.375 x 9.5 Non-Bleed: 6.75 x 3.375 Bleed: 5.25 x 10.75 Bleed: 8 x 4.125 Trim: 5 x 10.5 Trim: 7.75 x 3.875 Safety: 4.5 x 10 Safety: 7.25 x 3.625 5. Two-Third Horizontal 11. One-Quarter Vertical Non-Bleed: 6.75 x 6.75 Non-Bleed: 3.375 x 4.75 Bleed: 8 x 7.125 12. One-Quarter Horizontal Trim: 7.75 x 6.875 Non-Bleed: 4.375 x 3.625 Safety: 7.25 x 6.375 13. One-Sixth Vertical 17. One-Twelfth Page 21. Seven Inch Vertical SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color ad. 6. One-Half Vertical Non-Bleed: 2.125 x 4.75 Non-Bleed: 2.125 x 2.25 Non-Bleed: 2.125 x 7 Non-Bleed — 1/2” inside trim. Non-bleed ads should have all elements within this measurement. Non-Bleed: 4.375 x 7.25 14. One-Sixth Horizontal Bleed — 1/8” outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8” beyond trim. Bleed: 5.25 x 8 18. One Inch Banner 22. Six Inch Vertical Non-Bleed: 4.375 x 2.25 Trim — The edge of the page. Trim: 5 x 7.75 Non-Bleed: 6.75 x 1 Non-Bleed: 2.125 x 6 Safety — 1/4” inside of trim edge. All image and text not intended to bleed should be within this measurement. Safety: 4.5 x 7.25 15. One-Eighth Horizontal 19. Two Inch Banner 23. One Inch 2-Column Non-Bleed: 4.375 x 1.5 Non-Bleed: 6.75 x 2 Non-Bleed: 4.375 x 1 16. One-Eighth Page 20. Eight Inch Vertical 24. One Inch Vertical Non-Bleed: 2.125 x 3.5 Non-Bleed: 2.125 x 8 Non-Bleed: 2.125 x 1 MEDIAKIT Terms & Conditions

Terms and Conditions:

1. The publisher may reject any advertising for any reason at 6. Advertiser and agency represent and warrant that they are 8. The publisher has the continuing right to adjust its rate any time, even if previously acknowledged or accepted. authorized to publish the entire contents and subject matter of schedule and will regard the failure of an order to correspond any advertisement in any issue or edition and that publication to the rate schedule as a clerical error and will, without further 2. Cancellations or changes in advertising (including changes in will not violate any law or infringe upon any right of any party communication, invoice the advertiser based on rates in effect at insertion orders) will not be accepted by the publisher after the or result in any claims against publisher. In consideration of that time. issue closing date. the publication of an advertisement, the advertiser and the 9. The publisher will hold the advertiser and/or its advertising 3. Cancellations must be in writing, and none are considered agency, jointly and severally, will indemnify, defend and hold agency jointly and severally liable for such monies as are due accepted until confirmed in writing by the publisher. harmless KSE Sportsman Media, Inc. its affiliates officers, and payable to the publisher. Please be advised that there agents and employees against any and all losses and expenses 4. Cancellation of a space contract by the advertiser or its is no “sequential liability” to the publisher. Payment is due (including legal fees) arising from or relating to (a) a breach agency will result in the forfeiture of position protection and/ upon receipt of invoice. All payments must be in United States or misrepresentation of the foregoing representations and or the contract rate, if any. The rate on past and subsequent currency. Advertiser and/or its advertising agency are jointly warranties, and/or (b) the publication or contents of the insertions will be adjusted to conform to the actual space used at and severally liable for all costs, fees and expenses (including advertisement including, without limitation, claims or suits for current rates. attorney or collection agency fees) incurred in connection with defamation, libel, misappropriation, privacy or publicity rights, the collection of all monies due. 5. The publisher shall not be liable for any delay or failure to copyright or trademark infringement, plagiarism, and from any print, publish or circulate all or any portion of any issue in which and all similar claims now known or hereafter devised or created. 10. The forwarding of an order is construed as an acceptance of an advertisement accepted by the publisher is contained if such all the publisher’s rates and conditions in effect at that time. 7. No conditions, printed or otherwise, appearing on the failure is due to acts of God, strikes, work stoppages, accidents, contract, order, or copy instructions that conflict with the 11. This agreement shall be governed by and construed in or other circumstances beyond the publisher’s control. The publisher’s policies or the terms and conditions stated herein will accordance with the laws of the State of Colorado without regard liability of publisher, if any, for any act, error, or omission for be binding on the publisher and to the extent inconsistent with to conflict of laws provisions. Any action or proceeding arising which it may be held responsible at law or in equity shall not the terms herein, these terms and conditions shall govern and out of or relating to this agreement or publisher’s publication exceed the cost of the advertising space affected by the error. In supersede any such conditions. of the advertising shall be brought in the courts of record in the no event shall publisher be liable for any indirect, consequential, State of Colorado. punitive, special, or incidental damages, including, but not limited to, lost income or profits. MEDIAKIT Magazine Requirements & Specs.

General Production Information: Advertising File Requirements:

Production Manager OSG requires that ads be submitted in PDF/X-1a format. Guns & Ammo Files must have: 2 News Plaza Peoria, IL 61614 All fonts embedded. 309-679-5079 Page geometry defined and consistent (trim, bleed, and media/ [email protected] art boxes). Trim Size: 7¾-in. wide x 10½-in. high Correct color space for all elements (CMYK or grayscale). Non-Bleed: ½-in. inside trim. Non-bleed ads should have all Spot colors converted to CMYK. elements within this measurement. Color and grayscale image resolution between 266 and 300 ppi Bleed: 1/8-in. outside the trim. Elements that “bleed off” at 100% placement. trimmed page should extend at least 1/8-in. beyond trim. Bitmap image resolution between 600 and 1200 ppi. Trim: The edge of the page. Total ink coverage should not exceed 300%. Safety: ¼-in. inside of the trim edge on all four sides for a total ½-in. safety both vertically and horizontally. All image and text not intended to bleed should be within this measurement. Advertising File Submission: Please contact the production manager for specs, quantities, and Outdoor Sportsman Group maintains an advertising materials delivery information for supplied inserts and cards. portal to support advertisers in the quick and easy electronic delivery of digital ad files: https://osg.sendmyad.com MEDIAKIT Special Interest Publications

2021 ANNUAL 180 PAGES! | BECKSTRAND, BODDINGTON, FITZPATRICK, JAMES, LAMB, WOOD, AND MORE! Guns & Ammo Annual 2022

gunsandammo.com Distribution: 210,000 The definitive source for all things carbine, from semiautos to single shots to lever actions. SHOOT IT UP. (THEY’LL MAKE MORE.) CENTERFIRE RIFLE. HANDGUN. RIMFIRE. SHOTSHELL. AND POWDER CHARGES FOR MUZZLELOADERS. Closing Date: 8/9/21 FEDERAL LOADS THEM ALL. PG. 12

4-Color Page: ...... $8,343 1/2 Page: 4,172 1/3 Page: 2,884 1/4 Page: 2,034

BENELLI LUPO .30-’06 SPRINGFIELD | GUNWERKS CLYMR 6.5 PRC MOSSBERG PATRIOT PREDATOR 6.5 PRC | PTR INDUSTRIES 9KT 9MM SABATTI SAPHIRE SYNTHETIC .300 WIN. MAG. | SIG SAUER ELITE HUNTER TIPPED AMMO THOMPSON/CENTER COMPASS II 6.5 CREEDMOOR 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE AR-15 ISSUE 1 MODEL 1911 SHOOTER ISSUE 1 AR-15 ISSUE 2 RED DOT RIMFIRE ISSUE 1 GUNS & AMMO AR-15 & AMMO GUNS GUNS & AMMO AR-15 & AMMO GUNS GUNS & AMMO DOT RED P.74 RED DOT VS. LASER WHAT’S BEST FOR YOU? DIY LIGHTWEIGHT 10/22-STYLE CARBINE

PRECISION RIFLE SHOOTER RIFLE PRECISION & AMMO GUNS CHRONO SHOOTOUT ELITE DEVICES SQUARE OFF RIMFIRE 2020 AIMPOINT COMPM5 AIMPOINT

SPRINGFIELD AIMPOINT SPRINGFIELD 911 ACRO P-1 DECODING ARMORY M1A IS READY FOR SOCOM 16 ANY EMERGENCY KIMBER , 49 PROTECTOR 6.8 500000+ 17s vs. 22s INACCURACY FUTURE OF BATTLE OF THE RIMFIRES ARMY’S MODERN MILITARY SILENCERCO RAPIDE THE AR SIGHTS SWITCHBACK 22 NEW 1911 ROUNDUP YOUR TARGET HOLDS PULLS NEW ROUND! IS BUILT FOR THE TRIGGERTECH YOU CAN MAKE A SPEED THE SECRET DIFFERENCE P84 SIGHTMARK’S NEW VUDOO MAGNUM p22 STORY VOLTA RED DOT COVERED TAURUS TX22 & 942 AIMPOINT MAGIC VORTEX RAZOR HD GEN II 3-18x50mm BCM ACCURACY NEVER 2020 ISSUE NO. 2 2020 ISSUE NO. 1 RECCE-14 ARMSON LOOKED SO GOOD . SEEKINS 5.5-lb. BEAT THE RUSH MCMR BURRIS 350 UNCOMPROMISING BUSHNELL LEGEND HAVAK ELEMENT QUALITY P8 GET YOUR CRIMSON TRACE GAME ON SHOOTOUT HI-LUX PRECISION TODAY’S TOP 3 BUY HOLOSUN MATCH LOADS HYBRID RIFLES LEICA • SAKO 85 Carbon Wolf LEUPOLD

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Distribution: 180,000 Distribution: 90,000 Distribution: 95,000 Distribution: 90,000 Distribution: 90,000 Distribution: 90,000

An engaging compilation The most comprehensive The ultimate guide for An engaging compilation An entire issue dedicated Rimfire magazine of articles about the guide to the venerable the long-range shooting of articles about the to red-dot-equipped features articles on the modern AR platform. From handgun created by John enthusiast, covering the modern AR platform. From firearms. Learn the world’s most popular and new firearms to must-have M. Browning 100 years vanguard in precision new firearms to must-have advantages of equipping affordable type offi rearms. accessories, ammunition ago - reviewing all of the riﬂes, long-range optics accessories, ammunition your carry, competition Subjects to include riﬂes, to aftermarket innovations, pistol’s current variations and extended-range to aftermarket innovations, and hunting firearm with pistols, optics and ammo AR-15 covers it all. and chamberings. ammunition. AR-15 covers it all. a rugged and reliable red- reviews, training tips dot sight. Also serves as a and good old-fashioned great new shooter training shooting fun. tool.

Closing Date: 11/24/2020 Closing Date: 12/23/2020 Spring Closing Date: 1/15/2021 Closing Date: 2/1/2021 Closing Date: 3/2/2021 Closing Date: 3/9/2021 On-Sale Date: 2/2/2021 On-Sale Date: 3/2/2021 On-Sale Date: 3/23/2021 On-Sale Date: 4/6/2021 On-Sale Date: 5/4/2021 On-Sale Date: 5/11/2021 4-Color Page: $5,995 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 1/2 Page: $3,149 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/3 Page: $2,195 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/4 Page: $1,995 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE BE READY: TREASURY SHOOTER ISSUE 2 GUN DRILLS SURVIVAL GUNS AR-15 ISSUE 3 PERSONAL DEFENSE GUNS & AMMO PERSONAL DEFENSE PERSONAL & AMMO GUNS GUNS & AMMO GUN DRILLS GUN & AMMO GUNS GUNS & AMMO AR-15 & AMMO GUNS

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TWENTIETH ANNUAL SHOOTER RIFLE PRECISION & AMMO GUNS AR VS. BOLT ACTION LET THE SHOOTING BEGIN SURVIVAL GUNS: WHAT YOU NEED! THE DEVIL DRILL 6 SHOTS • 6 SECONDS • 6 HITS TREASURY GUN DRILLS HORNADY’ 6mm ARC B LD THE ULTIMATE THE PERFECT AR LIKE A CARTRIDGE? P92 AR BUILDS N F E N 8 SHOTGUN? HK HI-POINT CARBINE 4-32x50mm F YOU CAN DO! MODEL 4595 P E N EXPERTPRO TIPS FROM THE MOSSBERG’S NEW 590S 9 FEEDS 1¾ THROUGH 3-INCH LEUPOLD TOP NAMES IN SHOOTING A CIVILIAN-LEGAL VX-FREEDOM PRECISION

L E 2021 ISSUE NO. 1 SHOTSHELLS! 2020 ISSUE NO. 3 SP5 2021 ISSUE NO. 1 1.5-4X20 AR 7 IT’S ONLY A MATTER TIME OF FIREDOT HUNTING ATMP5 LAST MUST HAVE COMPETITION VEHICLE PREPS

EMERGENCY COOKING TIPS

HI-POINT MODEL JHP 45 P. 22 SUB2000KEL-TEC’S FOLDING 9MM CARBINE Gear up • NE YL NE P D Why BC 10 A Collection of Great FIREARMS NEWS Articles Published in 2019 • M PUL 700 • J N ED Matters CLASSICSSOME DRILLS GET BETTER WITH AGE 9mm PCC DIRTY • U P DU • ULF EDN P LL & M E WILSON COMBAT

Printed in U.S.A. in Printed RANGER .350 LEGEND DOZEN

AMMO TEST! U.S.A. IN PRINTED P.86

PRINTED IN U.S.A. IN PRINTED 12 RETRO PDWS PRINTED IN U.S.A. IN PRINTED Calculating TO LUST OVER!

PRINTED IN THE U.S.A. THE IN PRINTED N W H NG H Wind 15STEPS TO IMPROVE PISTOL M CL W PO F ND Y U N N ED E SPEED AND ACCURACY SPRINGFIELD’S SAINT LEUPOLD’S NEW AR .350 LEGEND VICTOR .308 PISTOL P22 SCOPES P30 THIS STRAIGHT-WALL CARTRIDGE ISN’T JUST FOR HUNTING

Distribution: 90,000 Distribution: 90,000 Distribution: 90,000 Distribution: 85,000 Distribution: 90,000 Distribution: 90,000

The Firearms News The ultimate guide for Hone your shooting skills The ultimate resource An engaging compilation Readers will learn about Treasury brings back all the long-range shooting with Guns & Ammo’s for information on the of articles about the defense-related firearms. the best articles from the enthusiast, covering the newest publication: Gun firearms that will help modern AR platform. From Articles surrounding less- previous year in one place. vanguard in precision Drills. From expert tips to you stay alive when most new firearms to must-have and non-lethal personal Highlights from brand- riﬂes, long-range optics proven drills, this issue is others don’t. accessories, ammunition and home protection are new product releases and extended-range guaranteed to make you to aftermarket innovations, also included. to historical small arms ammunition. a better shooter with a AR-15 covers it all. reviews to gunsmithing pistol, shotgun, carbine stories. and riﬂe.

Closing Date: 3/22/2021 Closing Date: 4/12/2021 Closing Date: 5/7/2021 Closing Date: 5/7/2021 Closing Date: 5/28/2021 Closing Date: 6/7/2021 On-Sale Date: 5/18/2021 On-Sale Date: 6/15/2021 On-Sale Date: 7/13/2021 On-Sale Date: 7/13/2021 On-Sale Date: 8/3/2021 On-Sale Date: 8/10/2021 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 20212020 ShootingSpecial SpecialInterest InterestPublications Publications

PRECISION RIFLE BUDGET GUNS SHOOTER ISSUE 3 RIMFIRE ISSUE 2 CARBINE GUNS & AMMO ANNUAL GUN BUILDER GUNS & AMMO BUDGET GUNS BUDGET & AMMO GUNS GUNS & AMMO GUN BUILDER GUN & AMMO GUNS THE SECRET TO GETTING THE MOST ACCURACY OUT OF .22 AMMO P.56 BINE A & AMMO GUN 2021 ANNUAL 180 PAGES! | BECKSTRAND, BODDINGTON, FITZPATRICK, JAMES, LAMB, WOOD, AND MORE! BUILD OR BUY? THE CHEAPEST WAY TO GET AN AR-15 P.x PRECISION RIFLE SHOOTER RIFLE PRECISION & AMMO GUNS SIG .277 FURY 80,000 PSI HOT ROD RUSSIAN DUET: AK-47 V . K gunsandammo.com RIMFIRE 2020 ISSUE NO. 2

DANIEL DEFENSE DELTA 5 PRO B M E E-11 SHOOT IT UP. TAURUSPRICED RIGHT AND READY TO PERFORM G3c NIGHTFORCE NX8 4-32x50 F1 TacSol’s M M (THEY’LL MAKE MORE.) A PISTOL BEATS THE CARBINE CENTERFIRE RIFLE. HANDGUN. RIMFIRE. SHOTSHELL. AND POWDER CHARGES FOR MUZZLELOADERS. DIY Owyhee .22LR AT ITS OWN GAME PRECISION FEDERAL LOADS THEM ALL. PG. 12 TRANSFORM YOUR 3.9-pound takedown bolt action! SAVAGE INTO A 2021 ISSUE NO. 1 REALLY RIGHT STUFF 2021 ISSUE NO. 1 LONG-RANGE (RRS) SOAR ANVIL 30 UNSTOPPABLE FIGHTLITE HAMMER HI-POINT’S PISTOLS AND CARBINES 50-STATE LEGAL AR SIG ROMEO4T ARE WORTH EVERY PENNY 11PRO TIPS 2020 FOR ULTRA LONG RANGE 10 RUGER .22LR LOADS INGFIELD P.xx Bushnell M1A TANKE AMERICAN TESTED First Strike ACCURACY (AND PRICE) 2.0 TO Is premium worth THAT YOU WON’T BELIEVE the price? ULTIMATE LEVE SAVAGE 110 HOG GUN X2 5. GUN ROCKIN’ GLOCK ULTRALIGHT 4 STEPS TO CUSTOMIZE YOUR PISTOL PROOF (RESEARCH) IS IN THE BARREL 7 AND 3 OVE ATED ONE HALF-MOA PRECISION HK’s BUILD A HYPER-ACCURATE AR-15 Printed in U.S.A. Printed 6mm ARC RIMFIRES AN MP5 PISTOL TO LUST AFTER U.S.A. IN PRINTED PRINTED IN U.S.A. IN PRINTED HORNADY STOMPS THE PRINTED IN U.S.A. OLD GLORY COMPETITION • RimX RETURNING SPORTERIZED RIFLES TO MIL-SURP CONDITION USA/CANADA $9.99

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Lusting for a new gun The ultimate guide for Rimfire magazine The definitive source for The Guns & Ammo Annual If DIY gunsmithing is without breaking the the long-range shooting features articles on the all things carbine, from is the most comprehensive your thing, look no further bank? Guns & Ammo’s enthusiast, covering the world’s most popular and semi-autos to single shots guide to the shooting than Guns & Ammo Gun Budget guns is here to vanguard in precision affordable type offi rearms. to lever actions. sports ever produced. Builder, the go-to source help, offering insight into riﬂes, long-range optics Subjects to include riﬂes, for firearm tinkerers. the best values in the and extended-range pistols, optics and ammo Assemble an AR, build a firearm world. Quality ammunition. reviews, training tips precision bolt gun, trick performance doesn’t have and good old-fashioned out a striker-fired pistol to be expensive. shooting fun. and more.

Closing Date: 6/14/2021 Winter Closing Date: 7/2/2021 Closing Date: 7/12/2021 Closing Date: 8/2/2021 Closing Date: 8/9/2021 Closing Date: 8/30/2021 On-Sale Date: 8/17/2021 On-Sale Date: 9/7/2021 On-Sale Date: 9/14/2021 On-Sale Date: 10/5/2021 On-Sale Date: 10/12/21 On-Sale Date: 11/2/2021 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $3,499 4-Color Page: $8,343 4-Color Page: $3,499 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $1,925 1/2 Page: $4,172 1/2 Page: $1,925 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $1,390 1/3 Page: $2,884 1/3 Page: $1,390 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $1,049 1/4 Page: $2,034 1/4 Page: $1,049 MEDIAKIT Digital Audience

Guns & Ammo is the preeminent, most respected media brand in the firearms field. G&A covers the complete spectrum of firearms, accessories and related products and it reaches more enthusiast-consumers than any other content provider in the category – in print (Guns & Ammo magazine), online (gunsandammomag.com) and on TV (Guns & Ammo TV, Guns & Ammo Classics and Personal Defense TV).

Average HHI 60K+ 59% 487k Male(%) 90% AVERAGE MONTHLY UNIQUES Annual Page Views 11,433,192 (UP 69% YEAR-OVER-YEAR!) Avg. Time Spent 2:49 AGES Pages Per Session 1.7 Traffic From Mobile/Tablet 66% 18-45 eNewsletter Subscribers 237,405 74% DISTRIBUTION Social Media Followers 1,115,478

Source: Site Traffic and Gender skew based on Google Analytics data October 2019-September 2020. Age and Income demographics from Salesforce Audience Studio using audience profile data from Neustar and Eyeota, October 2019. E-Newsletter Subscribers from Exact Target for publications and What Counts for networks as of October 2020. Social Audience reflects Followers or Likes for OSG Social content on Facebook, Twitter, Instagram, and YouTube as of July 2020. Annual Frequency: 12 times/year Publisher's Statement Field Served: Features information on current production of sporting arms and their use, as well as technical and semi-technical articles on reloading, black powder and collector's arms. 6 months ended June 30, 2020, Subject to Audit Published by Outdoor Sportsman Group - Integrated Media Learn more about this media property at auditedmedia.com

EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Total Rate Variance Subscriptions CopySales Circulation Base to Rate Base 351,044 18,638 369,682 None Claimed

TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Total Total Total Total Paid & Verified Total Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Jan 304,860 9,775 314,635 34,682 34,682 349,317 20,617 65 20,682 360,159 9,840 369,999 Feb 305,023 10,457 315,480 35,568 35,568 351,048 14,152 86 14,238 354,743 10,543 365,286 Mar 304,572 10,888 315,460 36,281 36,281 351,741 19,756 70 19,826 360,609 10,958 371,567 Apr 293,472 11,311 304,783 36,175 36,175 340,958 24,291 69 24,360 353,938 11,380 365,318 May 296,304 11,873 308,177 48,987 48,987 357,164 19,310 85 19,395 364,601 11,958 376,559 Jun 294,713 12,435 307,148 48,887 48,887 356,035 13,266 60 13,326 356,866 12,495 369,361 Average 299,824 11,123 310,947 40,097 40,097 351,044 18,565 73 18,638 358,486 11,196 369,682

SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Digital Audit Period Publisher’s Percentage Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference Paid Subscriptions 12/31/2019 None Claimed 364,963 364,963 Individual Subscriptions 299,824 11,123 310,947 84.1 12/31/2018 None Claimed 364,238 364,238 Total Paid Subscriptions 299,824 11,123 310,947 84.1 12/31/2017 None Claimed 373,306 373,306 Verified Subscriptions Public Place 39,169 39,169 10.6 Visit auditedmedia.com Media Intelligence Center for audit reports Individual Use 928 928 0.3 Total Verified Subscriptions 40,097 40,097 10.8 Total Paid & Verified Subscriptions 339,921 11,123 351,044 95.0 Single Copy Sales Single Issue 18,565 73 18,638 5.0 Total Single Copy Sales 18,565 73 18,638 5.0 Total Paid & Verified Circulation 358,486 11,196 369,682 100.0

48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com Copyright © 2020 All rights reserved. 04-0395-0 PRICES Average Price(2) We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance Suggested Gross with Alliance for Audited Media’s bylaws and rules. Retail Prices (1) Net (Optional) Average Single Copy $4.99 Parent Company: KSE Sportsman Media, Inc. Subscription $19.94 GUNS & AMMO, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018 Average Subscription Price Annualized (3) $11.52 Average Subscription Price per Copy $0.96 CARTER VONASEK MIKE SCHOBY Planning Director Publisher P: 212.852.6682 * F: 212.302.4472 * URL: www.gunsandammomag.com (1) For statement period Established: 1959 AAM Member since: 1959 (2) Represents subscriptions for the 12 month period ended December 31, 2019 (3) Based on the following issue per year frequency: 12

ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Circulation by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Subscriptions Trend Analysis

ADDITIONAL ANALYSIS OF VERIFIED

Print Digital Issue Total Public Place Automotive Outlets 20,633 20,633 Doctor/Health Care Providers 4,563 4,563 Fitness/Recreational Facilities 2,875 2,875 Personal Care Salons 9,901 9,901 Specialty Locations/Retail 1,197 1,197 Total Public Place Copies 39,169 39,169 Individual Use Individual Use Other 928 928 Total Individual Use Copies 928 928

RATE BASE None Claimed

NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Post-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in Paid Subscriptions: 28,601 Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 932