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Health Journalism 2011 NP15_worker.qxp 4/5/11 2:21 PM Page 1 $5.00 April 2011 The Politics of Health Have journalists had enough of health care reform? Page 6 A Surgeon in the Spotlight AHCJ keynoter G. Michael Lemole Jr. on media relations after the Tucson shootings Page 26 Targeting Kids’ Obesity How the first lady is drawing media attention to a key health issue Page 30 What Journalists Are Learning From the Crisis in Japan Page 4 11np0005.qxp 3/22/11 1:33 PM Page 1 ,PDJLQH MRXUQDOLVWVVFLHQWLVWVSROLF\ PDNHUVRSLQLRQOHDGHUVIURPDFURVVWKH KHPLVSKHUHZKRVSHFLDOL]HRQLVVXHVRI WKHHQYLURQPHQW $OOLQSODFHDWWLPH 7KHPRVWLPSRUWDQWVWRULHVRQWKHSODQHW $QGLQ\RXUWRZQ ZZZVHMRUJ 11np0005.pdf RunDate: 04/11/11 Full Page Color: 4/C NP15_worker.qxp 4/5/11 2:21 PM Page 3 )5207+((',725 A Powerful Reminder of Why Health Journalism Matters The Association of Health Care Journalists, gathering this month in Phila- &217(176 delphia, couldn’t have asked for a more pointed backdrop for its annual confer- Health in the Headlines ....................... 4 ence. The crisis in Japan is playing out thousands of miles from home, but it is What journalists are learning from the crisis in shining a bright spotlight on health issues—and on the importance of keeping Japan. the public informed—in the U.S. and around the world. The Politics of Health.......................... 6 As a large-scale human tragedy unfolds following the dual natural calamities Have journalists had enough of health of earthquake and tsunami, a nervous U.S. public awaits word on one of the care reform? disaster’s manmade repercussions: the frantic effort to prevent a nuclear catastrophe at the dam- Weathering the Storm ......................... 8 aged Fukushima Daiichi power plant. With each new development—and important news seems Health journalism is alive and well. to break on a daily basis—we come closer to learning whether the events in Japan will have an ef- fect on our own lives. And with each new development, it seems increasingly likely that they will. Health Journalism 2011..................... 10 As this issue of NewsPro goes to the printer, the latest news from Japan concerns contami- A look at what’s happening at this year’s AHCJ Conference. nated water being dumped into the ocean. It’s another reminder that the problem at Fukushima is the world’s problem. Readers, listeners and viewers in the U.S. are paying close attention, and An Ongoing Struggle ......................... 12 they are concerned. They want to know what it all means. They want facts and they want context. Reporters’ battle over freedom of information is That’s where the health journalist comes in. The role of the reporter in sorting out often far from over. conflicting, inaccurate or unreliable information is always critical, but the importance of what Remembering NAMC .........................14 journalists do is never more evident than in a time of crisis, when the challenges are greater and The National Association of Medical the stakes are higher. Most disaster stories soon become health stories, but when nuclear risks Communicators is no more. are involved, the connection is even more direct. Freelancers in Demand ...................... 16 Japan is only one of a wide range of issues that will be talked about at Health Journalism The landscape changes, but opportunities remain. 2011. But it provides a powerful reminder of the responsibility that comes with the profession. AHCJ Awards for Excellence ............. 18 The conference is a chance to recharge batteries, to compare notes, to be reminded that the Honoring the best work in health journalism work matters and to gather the tools needed to carry on a high level of commitment to health during 2010. journalism—a commitment that is likely to become even more important in the years ahead. AHCJ Keynoter ....................................26 —Dennis R. Liff, Editor Meet G. Michael Lemole Jr., the surgeon who operated on U.S. Rep Gabrielle Giffords. ADVERTISING SALES Sorting Out Studies ...........................29 Ph: (212) 210-0748 Fax: (212) 210-0772 Context is the key to reporting on medical Executive Producer: research. Jeff Reisman, [email protected] (212) 210-0748 Producer: EDITORIAL OFFICES Danny Schreiber, [email protected] (503) 723-9688 Targeting Childhood Obesity ............. 30 Phone: (212) 210-0748 Fax: (212) 210-0772 Michelle Obama’s campaign keeps the media SUBSCRIPTION HOTLINE (888) 288-5900 Production Manager: Nicole Dionne Group Circulation Director: John LaMarca focused. Publisher-Editorial Director: Chuck Ross Circulation Manager: Nicole Chantharaj Social Media in Health Journalism .... 33 Editor: Dennis Liff, [email protected] Art Director: Kurt D. Gardner THE AD AGE GROUP Facebook, Twitter and others have evolved into VP-Publishing and Editorial Director an important resource. David S. Klein Sign-Off: Dr. Maria Simbra ................ 34 CRAIN COMMUNICATIONS INC. Executive VP-Operations: William A. Morrow Chief Information Officer: Paul Dalpiaz Senior VP-Group Publisher: Gloria Scoby Corporate Circulation Director: Kathy Henry How important is a specialty background in Chairman: Keith E. Crain Group VP-Technology, Circulation, Founder: G.D. Crain Jr. (1885-1973) health reporting? President: Rance Crain Manufacturing: Robert C. Adams Chairman Emeritus: Mrs. G.D. Crain Jr. (1911-1996) Secretary: Merrilee Crain VP-Production & Manufacturing: David Kamis Treasurer: Mary Kay Crain Cover photos courtesy of CNN, Red Cross, TEPCO, CBS News. NewsPro® is a registered trademark of Crain Communications Inc. April 2011 | NewsPro | 3 NP15_worker.qxp 4/5/11 2:21 PM Page 4 Health in the Headlines :KDW-RXUQDOLVWV$UH/HDUQLQJ )URPWKH&ULVLVLQ-DSDQ By Jarre Fees 7(3&2 4 | April 2011 | NewsPro NP15_worker.qxp 4/5/11 2:21 PM Page 5 t first, the headlines were essentially which owns Fukushima Daiichi, released a the same—a huge earthquake had statement listing the radiation level at 400 (YHQZLWKRXW A struck the Fukushima Prefecture millisieverts. The next press release put the on Japan’s Honshu Island, about 150 miles level at 400 microsieverts. WKHODQJXDJH northeast of Tokyo. Then there were the “There’s a huge difference in those reports about the tsunami, and the village numbers,” Dr. Gupta said, “The microsievert EDUULHUFOHDU it had wiped out, and the number of people reading is thousands of times lower, but we who were missing. still don’t know which number was correct.” LQIRUPDWLRQ The next wave of often contradictory “It might be a language problem,” Dr. headlines started to muddy the waters: Gupta conceded, “but as scientists they VHHPVKDUG “Nuclear Concerns Rise in Japan,” “Experts should know better.” Say Radiation Fears Unfounded,” “Unsafe Even without the language barrier, clear WRFRPH Limits of Radioactive Iodine Found in information seems hard to come by when it Tokyo Water Supplies.” comes to nuclear energy in Japan. E\ZKHQLW All three headlines appeared on the Tomoko Otake, staff writer for The Japan websites of prominent newspapers several Times in Tokyo, said in an email interview FRPHVWR days after the earthquake-induced tsunami that Times reporters attend daily briefings crippled Japan’s Fukushima Daiichi nuclear by TEPCO and government agencies, QXFOHDU plant on March 11, and all three stories “including the Cabinet Office and the appeared within an hour of each other. Nuclear and Industrial Safety Agency, which HQHUJ\LQ And all three reporters got their oversees the nation’s nuclear power policy.” information from government or expert The Nuclear and Industrial Safety Agency -DSDQ sources. is not an independent source of information, In an ever-changing landscape like the however. Otake said the agency “gets most of disaster in Japan, how do reporters weed out its information from TEPCO.” fact from fiction? CNN’s Dr. Sanjay Gupta, speaking with NewsPro from Japan seven days after the magnitude 9.0 earthquake, said, “We have to rely on the information that’s given to us. But we also have to make sure that what we’re reporting passes the logic test.” Radiation leakage from Fukushima Daiichi was taking place “almost since right after the tsunami,” Dr. Gupta said, “but official reports said there was nothing to worry about. Obviously, that didn’t pass the logic test.” Reporters are looking for the most accurate information to give their readers, but especially in a disaster the information that’s available to them may change from one 7202.227$.( minute to the next—and its reliability may A new wave of reporters and bloggers be questionable. worldwide is looking at TEPCO’s response to Scott Hensley, writer and editor at past earthquakes in Japan as a way to measure National Public Radio’s health blog, Shots, the electrical company’s transparency in the said, “One of the first things that reporters current situation. can do in a case like this is to communicate When a magnitude 6.6 earthquake what they do know for sure. It’s possible, struck Niigata Prefecture in 2007, TEPCO without knowing every detail in a fluid at first did not report a radiation leak at situation, to talk about the radiation levels Kashiwazaki-Kariwa, reportedly the largest that are associated with known health effects, nuclear plant in the world. TEPCO later as a way to put into context the numbers that revealed the leak, and still later admitted that are coming out of Japan.” it was twice as large as initially reported. And reporters have to keep questioning In addition to monitoring reports from those numbers. TEPCO, Otake said The Japan Times gathers Dr. Gupta said at one point officials for information from independent watchdog Tokyo Electric Power Company (TEPCO), continued on page 28 4 April 2011 | NewsPro | 5 NP15_worker.qxp 4/5/11 2:21 PM Page 6 The Politics of Health ealth care reform—the pros, the and despite continued challenges to its +DYH cons and the more specific “what implementation, the fact remains that the -RXUQDOLVWV Hdoes it mean for me and my health care debate has largely been muted in family?”—remains top of mind for many the press for almost a year.” +DG(QRXJK Americans, and a significant point of debate At the TV network level, health care in Washington, as it has for much of the past reform still remained a major focus; it was RI+HDOWK two years.
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