Annual Report 2012 Annual Report 2012 Annual Report 2012

Table of Contents A Message from the Chairman ...... 4 ICA’s Fight against Cancer Budget Distribution for 2012...... 5 Tribute to the Late Fouding President of ICA, Suzy Eban ...... 6 Medical Services and Innovative Projects to Improve Patient Services and Treatment ...... 9 ICA Supported Medical Institutions and Community Settings ...... 12 Public Information and Education...... 14 Early Detection...... 30 Rehabilitation and Welfare ...... 37 ICA Support Centers - “Strong Together”...... 58 Home Care Hospice...... 66 Sir Charles Clore Hostel ...... 67 Seminars and Conferences...... 68 Professional Training ...... 74 International Conferences...... 78 Research...... 81 Memorial Funds Donated to the ICA...... 87 Data Collection and Follow-up ...... 89 Equipment, Construction and Development...... 91 Volunteers and Local Fundraising Events ...... 92 Friends of the ICA Abroad ...... 96 Jubilee Anniversary of the Annual “Door Knock” Fundraising Campaign ...... 102 Annual “Door Knock” Fundraising Campaign Chairmen...... 109 Bequests, Legacies and Commemorations...... 111 The Israel Cancer Association Board and Committee Members 2011-2012 ...... 112 ICA Branches Abroad ...... back cover

‏Editing: Or-Tal Hori | Translation: Rona Hilu | Graphic Design: Billet Studio © Copyright 2013 Israel Cancer Association 3 Annual Report 2012

A Message from the Chairman

At the dawn of this new year, we can look back Jewish and Arab women has virtually disappeared. with tremendous satisfaction at yet another Colorectal cancer survival rates are on the increase, productive, successful and activity-filled past year and exceed average survival rates in OECD countries, for the patients and against the disease, in spite early detection rates have doubled, and a downward of facing hardships and problems. trend in mortality rates has been observed. This year too we continued to invest resources to There has been a 30% drop in melanoma incidence increase public awareness and prevention through rates among Jewish women. Prof. Eliezer Robinson numerous information activities. Additionally, we These encouraging rates further reinforce ICA's Chairman held many conferences and seminars for patients, concerted efforts to reduce morbidity and mortality Israel Cancer Association survivors and their families, as well as for the rates for common types of cancer in Israel. general population and professional teams. Several There has also been serious advancement in the information campaigns on the harmful effects of increasing awareness of the harmful effects of smoking and sun exposure were also conducted smoking: since the ICA initiated the 1983 law as well as awareness campaigns regarding the banning smoking in public places, smoking rates importance of the "energy balance" – avoiding in Israel have been steadily declining and currently obesity and adopting a healthy lifestyle, and making stand at a mere 20%. Additional amendments were physical exercise a part of one's regular routine. approved for this law, and smoking was prohibited This year encouraging trends have been reported in bus stations and train stops, event halls, swimming in Israel, which saw their beginnings over the past pools and other public places. Similarly, additional Prof. Aaron Ciechanover Nobel Prize Laureate decade: Breast cancer mortality rates have dropped taxes were imposed on cigarettes and alcohol. Honorary President by 30%. The disparity in mammography use between This year also saw the promotion of new ICA projects for the welfare of cancer patients and survivors. Dozens of "Survivors for a Healthy Life" The Israel Cancer Association Workshops were held throughout Israel, helping congratulates its Vice Chairman, survivors get back to a regular routine. Many Mr. Leon Recanati: "Look Good Feel Better" Project Workshops were also held in medical centers, at support centers In honor of his being presented the Citizenship Award and in ICA branches across Israel. The "Steps to of Haifa for his widespread public activity on behalf of Mr. Leon Recanati a Healthy Life" Project which combines physical the community. Vice Chairman Israel Cancer activity tailored for cancer patients is currently In honor of his being the presented the decoration of Association held at about 17 medical centers, and the aim is to "Cavaliere of the Ordine della Stella d'Italia", which was expand this program to all medical centers around bestowed upon him by the President of the Italian Republic in Israel in early the country, as well as pediatric departments and June. This distinguished order was bestowed upon Mr. Recanati for his social community clinics. commitment to promoting dialogue between the Italian and Israeli cultures This report will also provide you with a review of and peoples, his support for important academic and cultural institutions the extensive and noteworthy activity of the ICA in Israel as well as for young Israeli and Italian students. This order was "Strong Together" Support Centers, which hold bestowed by decree of the President of the Republic, Head of the Order, on diverse support, rehabilitation and leisure activities the recommendation of the Minister of Foreign Affairs. for patients, survivors and their families. 4 Annual Report 2012

Our capacity to continue to act determinedly in the population, and direct interaction with patients, hope of creating a brighter, cancer-free future is survivors and their families. made possible thanks to the dedicated and energetic activity and support of ICA volunteers around the Sincerely, country, and of our dear local and international supporters, as well as our productive and widespread Prof. Eliezer Robinson endeavors throughout the year with the general Chairman, Israel Cancer Association

ICA’s Fight Against Cancer Budget Distribution for 2012 Organization, Administration Medical and Social and Branch Offices Services Data Collection and Follow-up Equipment and Construction 4,777 5,834 1,075 364

Research and Professional Clinical Protocols Training 1,000 4,164

Public Information and Education Rehabilitation and Welfare and Early Detection Programs (including Hospice and Hostel) 12,364 16,682

Appropriations In K NIS In percentages Medical and Social Services 5,834 13 Data Collection and Follow up 1,075 2 Research and Clinical Protocols 4,164 9 Rehabilitation and Welfare 16,682 36 )including Hospice and Sir Charles Clore Hostel( Public Information and Education and Early Detection Programs 12,364 27 Professional Training 1,000 2 Equipment and Construction 364 1 Organization, Administration and Branch offices 4,659 10 Total Appropriations 50,635 100 5 Annual Report 2012

The Israel Cancer Association Bemoans the Passing of its Founding President, the late Mrs. Suzy Eban

ICA's Founding President, Suzy Eban of blessed lacking funds to fulfill its vision and targets, into a memory, passed away at a ripe old age in early leading organization that has garnered widespread September, on the eve of the "Door Knock" Fundraising national and international recognition. Campaign, a fundraiser which she herself initiated This year marks the Jubilee of the "Door Knock" and orchestrated. Her unique contribution to the Fundraising Campaign. This is a popular campaign State of Israel and Israeli society in all its variegated that Suzy implemented in Israel, based on an facets, and her role as an active player in volunteer Australian concept. But Suzy orchestrated this endeavors, even in her final days – shall be treasured campaign in her own special way, so that it served forever in our collective memory. as a role model in educating toward contributing Prof. Aaron Ciechanover, ICA Honorary President, and giving, and she also enlisted the army, the Prof. Eliezer Robinson, ICA Chairman, Leon police and even Israel's then President, and set out Recanati, ICA Vice Chairman, Mrs. Miri Ziv, ICA with determination to fulfill her mission, refusing Director General, and all ICA staff and volunteers to take no for an answer. And indeed, since Israel's bemoan the passing of the Association's Founding then President was recruited by Suzy to serve as President, a noble, visionary and dynamic spirit, ICA Patron, all of Israel's presidents serving in this who, in her own unique and determined way, position have opened the "Door Knock" Fundraising artfully concocted the recipe for ICA's long-term Campaign at the Presidential Residence each year. growth and success. May her memory be blessed. Suzy was among the first in Israel who recognized the potential of raising funds from donors living Eulogy delivered by Mrs. Miri Ziv, abroad, and used her husband Abba Eban's ICA Director General: connections as Ambassador and Foreign Minister, “Suzy passed away at a ripe old age. But when to her advantage - not to toot her own horn, but this is a person whom you admire and love, it is rather, to promote the ICA. Such that, for example, always too early. Suzy was a noble woman with a the first prestigious building at Sheba Medical Center mischievous smile, a visionary, but also a person was the Oncology Institute, which was relocated with her feet on the ground, who knew how to from a dilapidated unairconditioned shack, thanks put theory into action. In public she was generally to donations Suzy helped to collect. known as "the wife of", and in my opinion there Much may be said of Suzy's commendable efforts was not enough mention of her own activities. She and initiatives, but as mentioned, her activities was so unassuming that even in her biography, had a decisive impact which is clearly evident even Suzy focused mainly on her life in the shadow today. To my deep regret, I am unable to pay my of Abba Eban, and dedicated a mere chapter to last respects to Suzy today with you, as I have been her life's work – leveraging the ICA to transform selected as a representative of a delegation to the it into an active and efficient national volunteer UN General Assembly for the first-ever High-level organization. Since she joined the ICA and stood Summit Meeting on Non-communicable Diseases, at its helm as Founding President in 1960, the including cancer. It was my intention, as I have ICA transformed from a small group of volunteer, always done in the past upon returning from 6 Annual Report 2012

other forums abroad, to tell you Suzy about what your memory, and the Suzy Hall shall continue to had happened and how it was - you always took annually conduct hundreds of activities for cancer a great interest in such matters. Unfortunately, I patients, survivors and healthcare professionals, will no longer be able to do so. for the patients and against the disease. I had the privilege of getting to know a wonderful, And I will cherish you forever in my heart. May modest woman with a sense of humor, a positive your memory be blessed.“ attitude and wonderful common sense. Suzy, ICA activity will always continue under your inspiration. Meeting Marking “The Shloshim” The Rehabilitation and Welfare Dept. dedicated in (30th day since the passing) of ICA's Founding President, the lateSuzy Eban An event marking the 30th day since the passing of Suzy Eban of blessed memory was held at the end of October at Beit Mati, ICA Headquarters in Givatayim. This moving ceremony was attended by the Eban family, Suzy Eban's sister, Mrs. Ora Herzog, MK Buzi Herzog, and his wife Michal, Mike (Michael) Herzog and his wife Shirin, Mrs. Yehudit Yuval-Recanati, Mr. Dov Ben Meir, Mr. Moshe Raviv, current and former ICA administrative staff, volunteers and those who cherish Suzy's memory. Alongside the tribute to her memory and words of homage, piano arrangements were performed and a special presentation was screened, depicting Suzy's commendable and noteworthy activity, which steered the ICA and transformed it into Israel's spearhead in the fight against cancer diseases. The ceremony, moderated by Mrs. Miri Ziv, ICA Director General, featured greetings delivered by Prof. Eliezer Robinson, ICA Chairman, Mr. Dov Ben Meir, ICA's first Director General, and Mr. Moshe Raviv, Chairperson of the Yadid Lehinuch Association (Friend for Education), former aide to Israeli Foreign Minister Abba Eban of blessed memory, and a close friend of the family.

Words in memory of Aunt Suzy, MK Yaakov “Buzi” Herzog: “ICA Chairman, Prof. Eliezer Robinson, ICA Director General, Mrs. Miri Ziv, family members: my dear mother, sister Ronit, brother Yitzhak and our wives Shirin and Michal, Dov Ben-Meir, Moshe Raviv, Yehudit Yuval-Recanati, dear Butzi, Suzy's 7 Annual Report 2012

admirers, distinguished guests, it is an honor to lurking in the darkest depths, an illness that people deliver greetings on behalf of the family on this simply don't like to talk about. occasion. In her autobiography "A Sense of Purpose: My aunt, my mother's sister – Suzy – was a very Recollections", published two years ago, which I special person, one in a million. Her personality highly recommend to those who still haven't read was influenced by her childhood in Egypt – in a the book, Suzy recounts how she was requested Middle-Eastern environment, by her Francophile to support the ICA, at the behest of Prof. Yitzhak education and Zionist home, as well as by her life Barenblum, Head of Cancer Research at the alongside Abba Eban, the founding father of Weizmann Institute. Israeli diplomacy and an internationally renowned She depicts the first days of work from a small rented personality. room containing a desk, chair and secretary. From Suzy was a woman of the world, immersed in art and an historical perspective, a long list of noteworthy culture, but her heart was always in the Zionist-Israeli achievements may be attributed to her, such as: the mindset and her feet were firmly planted on the establishment of a broad-based and professional ground putting theory into action. She was beautiful volunteer organization, heightening public education not only on the outside (as we have seen in photos and awareness, enlisting government entities to that were displayed here) but also, and even more so, address the issue of cancer, establishing a network on the inside. I will always treasure her in my heart of early detection clinics, recovery centers and as a beloved aunt and a caring, humanitarian, good hospices for terminally ill patients, and many more hearted person, who was also a patriot and committed accomplishments. to the common good. What President Peres said I remember how she spoke about the ICA and here - that she had wisdom of the heart - is very in its endeavors with great enthusiasm and deep keeping with her character. commitment at our family gatherings. I remember And that is why Suzy didn't suffice with being "the in our youth how she would cross-examine us, wife of..." – although she was indeed a loyal and asking whether we had enrolled in the "Door supportive companion to Abba Eban – but rather, Knock" fundraising campaign as school children she decided to volunteer her time to support and whether we understood the importance of public activities in an area that makes a significant this campaign, and how we felt about it. contribution to promoting general welfare – an For me, Suzy may be compared to the 36 tzadikim, effort to save human lives. righteous people whose identity is hidden. She is For 38 years, from 1960 to 1998, she served one of those people to whom many, many people as ICA President and there is no doubt that the owe their lives, while this fact is unbeknownst to expression "lifetime achievement" in both its them. But I believe that in her resting place, in the meanings – lifetime endeavor (and I admit that Garden of Eden, this is a well-known fact, and I the film that was screened here about the award hope that her good deeds will earn us merit. that she received for her life's work moved me On behalf of the entire family – and mainly her deeply) and the endeavor to save lives – are a children, Eli and Gila, and her sisters Ora and befitting description of her activity. She took a Tzila, I would like to commend the ICA staff and small and unknown entity, brought this subject volunteers for the wonderful work that you do. to the attention of every Israeli household, and I sincerely hope that you will follow Suzy Eban's created effective tools for cancer prevention and example and keep her legacy alive. May her memory treatment, to tackle a disease that is a silent killer be blessed!” 8 Annual Report 2012

Medical Services and Innovative Projects to Improve Patient Services and Treatment

In principle, the ICA finances and guarantees at ICA headquarters throughout the year. The ICA positions for health care professionals for 5 has facilitated the development of a national years, stipulating that the Oncology Institute network of health professionals who maintain must hire the healthcare employee upon the regular contact with breast cancer patients and completion of the 5-year period. The upgrade attend to their wellbeing. of the entire multi-professional psycho- oncological care network for cancer patients Additional Nursing Services – The ICA funds across Israel has been made possible thanks Stoma Care Nursing and Palliative Care Nursing to this investment. Among other activities, positions, as well as Bone Marrow Transplant this year has seen the set-up of a network Coordinator positions at the following medical of community oncology nurses and stoma centers: Western Galilee Medical Center in Nahariya, nurses, as well as nurses and social workers Poriyah Medical Center in Tiberias, Rambam Health who are breast cancer treatment coordinators Care Campus in Haifa, Upper Galilee Hospice and and patient navigators, in addition to psycho- Clalit Health Services. oncological staff members who are entitled to ongoing professional training sessions which Psycho-oncology Services – The ICA continues are made available by the ICA. to fund Social Work positions at the following medical centers: Western Galilee Medical Center Breast Cancer Treatment Coordinators and in Nahariya, Ha'emek Medical Center in Afula, Patient Navigators - the ICA continues to finance Poriya Medical Center in Tiberias, Rambam Health nurse and social work positions for healthcare Care Campus in Haifa, Meir Medical Center in Kfar professionals who serve as breast cancer care Saba, Schneider Children's Medical Center of Israel coordinators and patient navigators, accompanying and Rabin Medical Center – Beilinson Campus in patients throughout the entire period that breast Petach Tikva, Tel Aviv Sourasky Medical Center, cancer remains a personal concern. This ICA-initiated Wolfson Medical Center, Hadassah Mt. Scopus and project aims to accompany the breast cancer Hadassah Ein Karem Medical Centers in Jerusalem, patient throughout the treatment process – from Barzilai Medical Center in Ashkelon, Soroka Medical diagnosis to follow-up - and to provide her with Center in Be'er Sheva, "Edy's House" - Ma'agan information, support and assistance, thus helping Community Support Center for Cancer Patients and to significantly ease the burden of coping with the their Families in Beer-Sheva, Clalit Health Services disease. This service is currently provided in many and Maccabi Healthcare Services. centers across the country. Other centers have The ICA continues to financepsychologists in already permanently established this service and oncology units at Western Galilee Medical Center the ICA continues to update personnel who meet in Nahariya, Ha'emek Medical Center in Afula, 9 Annual Report 2012

Rambam Health Care Campus in Haifa, Bnei Zion service's activity at the Hadassah Medical Center, Medical Center in Haifa, Schneider Children's Ein Karem Campus. Medical Center of Israel in Petah Tikva, and Assaf Harofeh Medical Center in Tzrifin. Palliative Care Programs for Advanced Stage Cancer Patients – The ICA continues to operate Diet and Nutrition Services – The ICA continues the Home Hospice Services at Sheba Medical to support diet and nutrition services at the Center at Tel Hashomer, a hospice established with following medical centers: Assaf Harofeh Medical ICA's assistance. The ICA also continues to support Center in Tzrifin and Barzilai Medical Center in health care programs incorporating palliative care Ashkelon. and psycho-social nursing care provided at the hospices and through Home Hospice Services Bone Marrow Transplants – The ICA continues to offered throughout the country, aimed at providing assist in financing the necessary professional posts palliative care for advanced stage cancer patients. for the complicated procedure of self bone marrow These ICA-assisted programs are run at medical transplants and donor bone marrow transplants, centers and community clinics across Israel. in children with cancer, at the Pediatric Oncology Center at Schneider Children's Medical Center of The ICA invests efforts in Israel in Petah Tikva. The ICA has helped finance developing and promoting new the unit's operation since its establishment, and programs and innovative projects continues to assist in financing its personnel as well to enhance services provided to as their professional training. Additionally, assistance cancer patients, while prioritizing has been provided to pediatric oncology wards at unique projects directly involving Hadassah Medical Center Ein Karem Campus, Tel the treatment of patients and their Aviv Medical Center, and Rambam Health Care families. The following is a list of Campus, where ICA assisted in the set-up of the this year's ICA-supported projects: medical center's pediatric oncology ward. • Nutrition – diet and nutrition counseling at the Hemato-oncology Unit at Ha'emek Medical The National Umbilical Cord Blood Bank – This Center in Afula. Bank was established as a joint venture between • Patient and community relations – palliative the Magen David Adom Blood Service, Wolfson care consultation provided by the Upper Galilee Medical Center and the Hadassah Medical Hospice to the geriatric, internal medicine and Organization, with funding from a generous surgical wards at the Rebecca Sieff Medical donation provided by the Friends of the ICA in Center in Safed. London, headed by Vered Aaron. This ICA-funded national service is operated by the Magen David • Upgrade and incorporation of the Psychological Adom Blood Service. ICA's financial assistance Service in oncology and palliative care – at the has helped purchase a freezer for preserving Oncology Unit and Hemato-oncology Ward at umbilical cord blood dedicated in memory of the the Rebecca Sieff Medical Center in Safed. late Natalie Shaya and has also funded a Lab • Establishment of a Comprehensive Breast Health Manager position; an additional post has also Network at the Oncology Institute at the Western been approved this year for the expansion of the Galilee Medical Center in Nahariya. 10 Annual Report 2012

• Establishment of a multi-disciplinary clinic for Children's Medical Center – meetings are held the follow up and treatment of women with at Beit Mati, ICA Headquarters in Givatayim. hereditary cancer syndrome at the Western • An Open Studio Group for children with cancer – Galilee Medical Center in Nahariya. at Schneider Children's Medical Center in • Mothers for Mothers – support group at the Petach Tikva. Pediatric Hematology Oncology Department at • Intake services for new patients and patients with Rambam Health Care Campus in Haifa. recurrent disease – at the Hematology Institute • Psychological treatment for cancer survivors – as at Wolfson Medical Center in Holon. part of the psychology service at the Division of • Social intervention at the Head and Neck Oncology Oncology at Rambam Health Care Campus Clinic – at Wolfson Medical Center in Holon. in Haifa. • Setting up a Palliative Care Service at hospitals' • Traditional Arab nutrition and medicine training admissions units and the Hematology Institute services, to support patients from Arab society – at Wolfson Medical Center in Holon. at the Oncology Service at Linn Medical Center • A coordinating social worker for the Maintenance in Haifa. of Fertility at the Gynecological Service for cancer • Support groups for patients – at the Oncology patients - at Hadassah Medical Center, Ein Institute at Meir Medical Center in Kfar Saba. Kerem Campus in Jerusalem. • Continuity-of-care for breast cancer patients – • A social work service for Head and Neck Tumors at the Institute of Oncology at Meir Medical Clinic - at Hadassah Medical Center, Ein Kerem Center in Kfar Saba. Campus in Jerusalem. • Initial psycho-social reception and accompaniment • Coping Together – a support group for new of oncology patients – at the Oncology Institute, cancer patients at the Oncology Institute and the Tel Aviv Sourasky Medical Center. Gynecology-Oncology Unit at Soroka Medical • Psycho-social palliative care for oncology patients Center in Be'er Sheva. admitted at internal medicine wards – at the Tel • Bibliotherapy – a support program for cancer patients Aviv Sourasky Medical Center. and their families at Edy's House - Ma'agan • Support group for bereaved siblings of deceased Community Support Center for Cancer Patients patients who were treated at the Schneider and their Families in Beer-Sheva.

11 Annual Report 2012

ICA Supported Medical Institutions and Community Settings

For many years, the ICA has invested countless Home Hospice at the Department of Pediatric efforts in upgrading the onoclogy treatment Hematology and Oncology, Cancer and Follow network to enhance services offered to cancer up Registrar and Social Worker who provides patients and their families, by financing projects Onco-Geriatric Psycho-Social Services at the and positions for healthcare professionals Department of Hemato-oncology, Social Worker (such as nurses, social workers, dieticians and for the integration of the Psycho-Social Service other professionals). The establishment of at the Multidisciplinary Diagnostic Breast Center a significant infrastructure of psycho-social at the Department of Diagnostic Imaging. services and targeted nursing services within • Hadassah Medical Center, Mt. Scopus, the oncology network has been made possible Jerusalem: Social Worker at the Admissions thanks to ICA's assistance. This year the ICAis Hospice. financing posts at medical centers and within • Ha'emek Medical Center – Afula: Palliative the community as specified below: Care Social Worker for Terminally Ill Patients at the Oncology, Internal Medicine, Surgical and • Assaf Harofeh Medical Center – Zrifin: Gynecological Wards, Medical Psychologist who Psychologist, Dietician, and Cancer and Follow works with patients and family and medical staff up Registrar at the Department of Oncology. at the Hematology Unit. • Barzilai Medical Center – Ashkelon: Social • Hospice Upper Galiee: Head Nurse. Worker at the Home Hospice, Dietician and Cancer and Follow up Registrar at the Oncology • Israel Center for Disease Control, Ministry of Unit. Health: post for quality review of cancer registry to enhance registry activity and maintain quality • Bnei Zion Medical Center – Haifa: Psychologist assurance. attending to patients and their families at the Hematology Unit and in the various units treating • Kaplan Medical Center – Rehovot: cancer and cancer patients. follow up registrar at the Oncology Institute. • Clalit Health Services (CHS): Palliative Care • "Edy's House" – Ma'agan Community Support Nurse – at the Holon-Bat Yam Home Hospice Center for Cancer Patients and their Families Unit, Nurse at the Palliative Care Call Service for in Beer-Sheva: Social Worker. oncology patients – at the CHS National Health • Maccabi Healthcare Services: Palliative Care Call Center, Social Worker to expand oncology Social Worker for Terminally Ill Patients at the services – at the Community Oncology Unit in Home Care Unit Hospice in the North. Nazareth, Social Worker – at the Home Hospice • Meir Hospital – Kfar Saba: Social Worker at in Ashkelon. the Hematology Clinic, Psycho-Oncologist at the • Hadassah Medical Center, Ein Kerem – Institute of Hematology, Cancer and Follow up Jersualem: Social Worker at the Pediatric Registrar at the Institute of Oncology. 12 Annual Report 2012

• Poriya Hospital – Tiberias: Palliative Care Mutation Carriers Clinic – at the Genetic Nurse Coordinator for Oncology Patients, Social Counseling and Diagnosis Center, Cancer and Worker for Arab society, Cancer and Follow up Follow up Registrar at the Oncology Institute. Registrar at the Oncology Institute. • Sir Charles Clore Hostel – Givatayim: the • Rabin Medical Center-Beilinson Campus, entire medical and nursing staff. Petach Tikva: Social Worker who coordinates • Soroka Medical Center – Be'er Sheva: Social ongoing treatment for uro-oncology patients Worker for the Social Service for Bedouin Patients at the Oncology Institute in collaboration with (Arabic speakers) at the Comprehensive Cancer the Urology Division, Cancer and Follow up Center, Cancer and Follow up Registrar at the Registrant at the Oncology Institute. Oncology Institute. • Rambam Medical Center – Haifa: Nurse who • Sheba Medical Center – Tel Hashomer: Cancer coordinates pediatric treatment at the Follow up and Follow up Registrar at the Oncology Institute. Clinic, Social Worker who moderates groups, and Social Worker who integrates children with • Sourasky Medical Center – Tel Aviv: Social cancer back into the education system – at the Worker for individual and group intervention for Pediatric Hematology-Oncology Dept., Social children who have undergone transplantation – at Worker at the Gynecology Oncology Unit, the Pediatric Bone Marrow Transplantation Unit, Psychologist at the Hematology Institute and at the Pediatric Hemato-oncology Unit, Social Bone Marrow Transplantation Unit, Cancer and Worker for palliative patients and for intregating Follow up Registrar at the Oncology Institute. the approach among the interdisciplinary staff, Cancer and Follow up Registrar at the Oncology • Rebecca Sieff Hospital – Safed: Cancer and Institute. Follow up Registrar at the Oncology Unit. • Wolfson Medical Center – Holon: Russian- • Schneider Children's Medical Center – speaking Social Worker at the Oncology Petach Tikva: Psychologist, Russian-speaking Institute. Social Worker, Social Worker for patients with • Western Galilee Medical Center – Nahariya: recurrent disease at the Department of Pediatric Breast Cancer Care Coordinator, Social Worker at the Hemato-oncology. Hematology Clinic, Social Worker for Arab Society, • Shaare Zedek Hospital – Jerusalem: Psychologist, Palliative Care Social Worker, Cancer Coordinator of the BRCA1, BRCA2 Gene and Follow up Registrar – at the Oncology Institute.

13 Annual Report 2012

New Publications Public Information and Education

The ICA invests tremendous efforts and countless are updated on crucial information that patients resources to reduce cancer morbidity and mortality require, including, for example, information by making up-to-date cancer-related information regarding all clinical protocols conducted in Israel. available to the general public, with a particular emphasis on prevention and early detection of Prostate Cancer Awareness Day common cancers such as breast cancer, colorectal Prostate Cancer Awareness Day, cancer and prostate cancer; prevention of the harmful September 2011 – upward trend in effects of smoking; mitigating the harmful effects survival rates – as high as 90% of sun exposure and promoting early detection Marking Prostate Cancer Awareness Day, the ICA of skin cancer; promoting healthy eating habits published up-to-date statistics on prostate cancer and lifestyle. Additionally, the ICA endeavors to morbidity and mortality in Israel. Statistics show that encourage people to adopt a healthy lifestyle there has been an upward trend in relative prostate which maintains the "energy balance" – by cancer survival rates, and today, there is a relative avoiding obesity and engaging in physical activity five-year survival rate exceeding 90%. Similarly, on a regular basis, which may reduce the risk of invasive prostate cancer mortality rates have shown developing cancer diseases. a downward trend in recent years. In keeping with ICA educational activity consists of public information annual tradition, the ICA holds a seminar on this campaigns; publication of instructional material subject for patients and survivors featuring leading distributed in hundreds of thousands of copies, in experts (for additional information please see Chapter Hebrew, Arabic and Russian; utilization of the media, while placing an emphasis on unique sectors of the population and Israel's geographical periphery; New DVDs for children receiving radiation therapy organizing seminars and conferences; holding to the head and other areas of the body – two new training workshops, lectures and professional training Hebrew language films for sessions. These diverse informational activities are children undergoing radiation therapy were produced based conducted in different settings: schools, community on the “Danny at the Radiation centers, the workplace, healthcare funds, IDF Institute” brochures that were published several years ago, military bases, ICA branches and other locations. upon the initiative of Sara Gardin, a radiation nurse at the The ICA also operates a special tele-information Davidoff Center, and which service – Telemeida, which operates in Hebrew, Arabic won the European Oncology Nursing Society Award. The and Russian. This service provides information on all films were produced by Bunker Ltd. in collaboration with the aspects of cancer, prevention and early detection. Israel Cancer Association, the Additionally, the ICA operates an Information Israeli Oncology Nursing Society and the Foreign Correspondents Center, housing up-to-date professional literature Association, and courtesy of and providing a link to many databases in Israel and Roche Pharmaceuticals Israel Ltd. around the globe. The Information Center is staffed by skilled information specialists who are trained to search international computerized databanks and 14 Annual Report 2012

entitled "Rehabilitation and Welfare"). Awareness detection screening of the disease. ICA held the New Publications Day is accompanied by an information campaign traditional "Celebrating Life" Seminar during Breast on the radio and in the newspapers. Cancer Awareness Month, geared towards patients and survivors of all ages, as well as a seminar for “Door Knock” Fundraising women with advanced-stage breast cancer and a seminar for gene mutation carriers and women at Campaign high risk of developing breast cancer. During – and Upon the request of the ICA, subsequent to - Breast Cancer Awareness Month, the Netvision was enlisted to help ICA initiated informational activities as well as other promote the "Door Knock" initiatives to help promote awareness of the disease Fundraising Campaign: on November among the general population. Fora moderated 1st a special message was heard by leading breast cancer professionals were held With You and For You – a new “Yad Lehachlama” (Reach to while callers were on hold to reach on the ICA website (for additional information Recovery) brochure which provides an overview of all ICA breast cancer- the company's voice mail, informing please see "online updates"). Similarly, new data related activities (for additional Netvision customers of this campaign regarding breast cancer in Israel and around the information about “Yad Lehachlama” activity, please see chapter entitled and calling upon them to donate. globe, up-to-date facts and new research studies “Rehabilitation and Welfare”). Customers who called the Netvision Call Center heard were obtained from the Cancer Registry of the the following message: "While you are waiting on hold Ministry of Health (for additional information for one of our service representatives, about 200,000 please see the chapter entitled "Early Detection"). cancer patients and survivors in Israel are awaiting your assistance. The ICA Door Knock Fundraising The "Light it Pink" Campaign Campaign continues, and this is your opportunity to marked the 12th Anniversary of contribute and help save lives. To make a donation the Global Landmark Illumination please call: *2343. Thank you in advance, the Israel Initiative conceived by Evelyn Cancer Association". The campaign was produced Lauder - the Tel Aviv Municipality by Gitam BBDO which volunteered its services. building was lit up in pink in early “Looking to the Future – Life after Cancer Treatment” October 2011 guide booklet – in recent years, in view of the technological and This year the Global Landmark Illumination Initiative medical advances that have improved celebrated its 12th anniversary, lighting up over 200 the chances for recovery as well as the odds of a cure, the focus buildings, monuments and famous sites all over the has been placed on the need for information and emotional support globe in shiny pink lights, as an international symbol among survivors. The guide booklet Breast Cancer of hope, to empower and encourage millions of accompanies survivors from recovery to their return to a normal, healthy Awareness Month women around the world. This year the Tel Aviv-Jaffa and active life, and is based on Downward trend in breast Municipality building, an edifice considered to be the “Life after Cancer Treatment” brochure published by the National cancer mortality rates over the one of Tel Aviv's more well-known landmarks, was Cancer Institute (NCI). The guide booklet was published courtesy past decade: from 22.6% in 1998 lit up in pink under the initiative of Estée Lauder of Roche Pharmaceuticals Israel to 17.4% in 2009, meaning a Company and in collaboration with the ICA. Ltd. The guide booklet accompanies the special “Survivors Towards a significant 30% drop! Attending the ceremony were Mr. Ron Huldai, Healthy Life” workshop geared Marking Breast Cancer Awareness Month, the ICA towards survivors, which is run by Mayor of Tel Aviv, Mr. Oren Revah, CEO of Elcalil the Rehabilitation and Welfare Dept. issued a press release, and also held an information Company, representing Estée Lauder in Israel, and throughout the country (for additional information about the workshop campaign via the media channels, to increase Mrs. Miri Ziv, ICA Director General. The Parliament please see the chapter entitled awareness of the importance of undergoing early building in Australia was lit up, as were the National “Rehabilitation and Welfare”). 15 Annual Report 2012

Special Joint “Onlife” Portal&ICA New Publications Online Film Initiative to Increase Breast Cancer Awareness The project dubbed "Go Get Yourself Checked", launched in October 2011, aimed to significantly increase the number of women who undergo early detection screening for breast cancer, and consisted of clips featuring female opinion leaders who share their own personal encounter with the disease and call upon every woman to go get “Bama” Scientific Journal 2012 herself checked. These women candidly recount issue no. 19 of the scientific Library and Old Parliament House; in Austria, the their own experience with the disease, or a story journal “Bama” for Health Care Professionals, on “Cancer and Schönborn Castle and the Lentos Museum of Modern of a woman dear to them who developed the its Implications”, was printed by the ICA and published in January. Art were lit up; in Chile, the Las Condas Municipality disease, or succumbed to it, and the moment This year the journal compiled Building and the La Moneda Government Building they realized that it was crucial to get themselves material on two subjects: one being lung cancer and the hazards were lit up; in India, the Taj Mahal was lit up, and checked. The clips were distributed on the internet of smoking, scientifically edited by the list goes on. As part of the activity led by Estée and were advertised on billboards. Likewise, a Prof. Ben-Ami Sela, Director of the Institute of Chemical Pathology Lauder Group in Israel and the ICA, informational special section was dedicated to the subject on at Sheba Medical Center, and Dr. Maya Gottfried, Director of messages marking the fight against breast cancer the Portal under the slogan "Go Get Yourself the Oncology Institute and Head were disseminated during the month of October, Checked", containing articles and information of the Lung Cancer Unit at Meir Medical Center. The second field in Super-Pharm retail pharmacy outlets. on this subject. Among the opinion leaders that the journal focused on was tumors of the female reproductive organs, scientifically edited by Dr. Tamar Safra, Director of the Onco-Gynecology Service at the Division of Oncology, Tel Aviv Sourasky Medical Center, and Dr. Yaakov Korach, Deputy Director of the Department of the Gynecologic Oncology Dept. at Sheba Medical Center, and Chairman of the Israeli Society of Gynecological Oncology. The journal was first published digitally on the ICA website and some 6,500 copies were distributed among health care professionals, according to an up-to-date distribution list.

16 Annual Report 2012

participating in this project: singers Julietta over the age of 50? One mammography screening New Publication and Roni Daloumi, Chef Carine Goren and TV test isn't enough. If you don't get yourself tested presenters Oshrat Kotler, Dalia Mazor, Orly once every two years, you may lose one breast, Vilnai and Ofira Asayag. and even your life. For more information please call 1-800-599-995, the Israel Cancer Association." Two New Campaigns Marking The radio stations that participated in this activity Breast Cancer Awareness Month: were: Galei Tzhahal (IDF radio station), Galgalatz, An unique radio campaign and a Radio Tel Aviv, Radio Lelo Hafsaka, Eco 99 FM, “Sun Smart” Education Kits new newspaper campaign Radio Emtza Haderech, Radio Darom, Radio Haifa, for Children Radius, Radio Galei Israel, Radio Lev Hamedina, Thanks to the support of the Two new campaigns were produced as part of Sonja van Tijn Foundation, a the ICA informational campaign marking Breast Radio Kol Rega, Radio Kol Ha'amakim and the Galil special “Sunsmart” education kit was produced and designed Cancer Awareness Month: one was a campaign and Radio Golan and Etzba Hagalil. This campaign specifically for children. used audio media with the aim of illustrating the ICA brochures relating to that appeared in the newspapers under the title: this subject that are geared "Don't Turn your Back on Breast Cancer" warning risk inherent in ignoring the fact that one must towards children were updated and reissued, as was a new women against ignoring a potentially life-saving regularly undergo mammography screening tests brochure for parents called once every two years. This campaign was produced “Who’s Mommy’s Genius in the screening test and underscoring the need to Sun?”, published in Arabic. undergo this test according to recommendations. on a volunteer basis by Gitam BBDO. Another unique campaign marking Breast Cancer Awareness Month was held on 30 October 2011: Exhibition of the Graduates at 8:00 am, the first minute that is aired following of the "Gilda" Footwear Design the news flash was broadcast solely via the right- School, Marking Breast Cancer hand speaker. After one minute of broadcasting via Awareness Month the right-hand speaker, the broadcast returned to The exhibition of the “Gilda“ both speakers and a public service announcement Footwear Design School about mammography screening was read: "That's graduates opened for the how it feels to lose one side… dear listener, are you first time to an audience in mid-October 2011. Marking Breast Cancer Awareness Month, the school chose to exhibit installations of graduates in a gallery that was made available to house the event at the prestigious "Hatachana" Railway Station in Neve Zedek, Tel Aviv. An Accessories Auction was held at the evening gala. These accessories were designed and created especially for this event, and all the proceeds from the auctioned items went to the ICA. Additionally, the “Gilda” set up two sale booths offering a selection of handbags featuring the pink ribbon designed by Bellinky and Maya Shalev, a limited edition created especially for this event. 17 Annual Report 2012

The economic costs of about 13 new cancer cases Updated Publications in 2010 is estimated at 290 billion dollars, of which 154 billion dollars are incurred due to medical expenses. Without the proper intervention, it is Union for International estimated that the economic costs will increase Cancer Control (UICC) to 458 billion dollars a year in 2030. More about bladder cancer With the approach of “World Cancer Day”, the UICC World Cancer Day wished to convey the message, "Together we can The ICA and the UICC, with the do it". The organization calls upon governments to Ministry of Health's approval, issued allocate resources to implement the World Cancer a joint statement marking World Declaration which will help achieve the target of Cancer Day: 60% of cancer deaths reducing 25% of cancer- and NCD-related deaths by 2025. The Petition for a Cancer Free World, a More about prostate cancer can be prevented using proven methods, about 12.7 million people tool aimed at motivating governments to invest worldwide are diagnosed with in the fight against cancer diseases, which was initiated last year by the UICC, calls upon policy cancer every year and some 600,000 makers to act to promote the fight against cancer succumb to the disease every month. diseases and establish a plan to achieve this target. A publication issued by the Union for International Last year, the ICA enlisted over 20,000 people to More about kidney cancer Cancer Control (UICC), with the approach of sign the petition. “World Cancer Day”, indicates that cancer affects us all either directly or indirectly. Cary Adams, New ICA Campaign Marking “World CEO of the UICC, reported a high percentage Cancer Day” in collaboration with of cancer patients that is continually on the rise, "Shelly's Cards" and therefore, every person may "encounter" Marking World Cancer More about stem cell and the disease at one point or another in his/her bone marrow Day, the ICA launched transplantation life. In spite of these disconcerting statistics, it an informational has been reported that up to 60% of deaths may campaign through be prevented by maintaining a healthy lifestyle, the TV and newspaper undergoing early detection testing, by providing media channels, vaccines and allocating a share of the federal with the aim of budget to finance interventions that have been increasing awareness More about ovarian cancer proven to be effective. This declaration mentioned – this booklet was updated by the special High Level Meeting (HLM) at the UN of the importance of Dr. Tally Levy, Director of the maintaining a healthy weight, engaging in physical Gynecologic Oncology Unit at General Assembly attended by Mrs. Miri Ziv, ICA Wolfson Medical Center, and Director General (for additional information please activity and encouraging a healthy lifestyle. Dr. Tamar Safra, Director of the Onco-Gynecology Service at see chapter entitled "International Conferences") Additionally, the ICA collaborated with "Shelly's the Tel Aviv Sourasky Medical Cards" in this project, distributing postcards of Center, both members of the as well as new data and guidelines for maintaining ICA Advisory Committee on a healthy lifestyle. Cancer incurs the highest the ad that appeared in the newspapers (attached Gyneco-Oncology. The booklet was printed courtesy of Roche economic costs attributed to premature deaths, hereto) in many pubs, restaurants and cafés, with Pharmaceuticals Israel Ltd. in comparison to other NCDs, as indicated by a the aim of reaching a younger audience among UICC and WHO report. Israeli society, and to encourage this population 18 Annual Report 2012

sector to maintain a healthy lifestyle. This postcard featured a barcode facilitating interactive surfing Updated Publications on the ICA website using a smartphone.

New Statistics on Thyroid Cancer Colorectal Cancer Awareness in Israel 2000-2009 Month With the approach of “World Cancer Day”, The ICA and the Ministry of Health issued a joint More about colorectal cancer This booklet was updated by Dr. Lital Keinan-Boker, Deputy Director of statement marking the launching of Colorectal Dr. Ayala Hubert, Director of the Center for Treatment the National Center for Disease Control of the Cancer Awareness Month – 2012: the announcement of Digestive Tract Tumors at Ministry of Health and a member of the ICA Early reported an increase in disease incidence rates Hadassah Medical Center Ein Kerem Campus, and Prof. Detection Committee for Cancer Prevention, among the Arab population, a downward trend in Hanoch Kashtan, Director of Department of Surgery B, at focused our attention on the incidence of thyroid mortality rates, a twofold increase in the rate of those Rabin Medical Center, Beilinson cancer, which has been on the rise over the past diagnosed at an early stage over the past decade, Campus. This booklet was printed courtesy of Merck decade (2000-2009) in all population groups in as well as survival rates in Israel which are higher Serono. Israel, and particularly among Arab women. The than average rates of OECD countries. most prevalent histological type (papillary tumor) Mrs. Miri Ziv, ICA Director General, indicated that is considered to be a slow tumor which has a "based on data reported by Prof. Gadi Rennert, there relatively benign clinical course. The mortality has been a significant improvement in compliance rate for this disease is low, with death occurring rates to undergo screening tests, with rates reaching mainly among older age groups. The general nearly 48% of the target population. The national morality rates for this disease in Israel are currently screening program has spurred improvement in early detection rates and has contributed to the decline on the decline in recent years; however among in mortality rates. In order to reinforce this trend, it the Arab population there has been an increase, is important to increase screening compliance rates despite very low general rates. The survival Colostomy – 2012 edition and adopt a healthy lifestyle, which helps lower the rates for this disease are high and the five-year risk for contracting colorectal cancer, and in turn, survival rates are more than 90%. Trends that helps prevent the disease" (for additional information have been observed in Israel regarding the rise please see Chapter entitled "Early Detection"). in incidence of thyroid cancer are in keeping In March, ICA hosted a Seminar for Colorectal Cancer with global trends, with the reasons attributed Patients and Survivors, as well as a hotline on Galei to increased exposure to risk factors - mainly to Tzahal, featuring experts who answered listeners' Supportive Nutritional increased diagnostic testing that involves the Treatment - 2012 edition questions, disseminated up-to-date informational this booklet was updated use of ionizing radiation (such as dental x-rays), material and encouraged the public to adopt healthy by nutritionist Yael Shpatz, a dietician at the Oncology environmental exposure, such as the Chernobyl lifestyle habits, via a media campaign which called Institute at Sheba Medical disaster, an increase in cancer survivors who Center, Tel Hashomer, on people to get themselves checked and comply and was produced were exposed to radiation therapy in the past, to undergo testing as part of the National Screening courtesy of Abbott Laboratories and iodine intake in human nutrition. Random Program. Additionally, the ICA published a collection detection of tumors during medical analyses was of articles based on recent global research studies in also proposed as a possible explanation for the the area of colorectal cancer that discuss prevention increase in disease incidence. and early detection.

19 Annual Report 2012

tax exemption for the import of tobacco and alcohol Updated Publications products from 17 to 18. ICA Chairman, Prof. Eliezer Robinson and ICA Director General, Mrs. Miri Ziv, sent letters voicing support for the approval of the amendments to Prime Minister, Binyamin Netanyahu The Fight against Smoking and to Finance Minister, Yuval Steinitz. Israel New amendments to Law Banning signed the World Health Organization Framework Smoking in Public Places approved: Convention on Tobacco Control (WHO FCTC); one The ICA lauded the Labor, Social of the framework convention's articles states that Affairs and Health Committee, headed price and tax measures are an effective means of by Member of Parliament Haim Katz, reducing tobacco consumption, in particular, by The “Ick” Files – young persons. a comic book geared towards for its impressive achievements, children, illustrated by Uri Fink, but it expressed its disappointment on the hazards of smoking at the failure to approve other The Annual Regional School important amendments Competition for the Prevention of In a meeting held in early May 2012 in the Knesset, Smoking in memory of the late Dr. attended by ICA representatives, most of the Marcus, in Collaboration with the ICA, amendments to the law banning smoking in public Shefi – the Psychology and Counseling places were approved. Among the amendments Unit of the Ministry of Education – and approved: the ban on smoking in sheltered bus the Israel Lung Association stations, as well as on train platforms, with the The Annual School Competition marking "World exception of designated smoking areas, at reception No Tobacco Day" was held at the end of May, halls, in public bomb shelters, in swimming pools, featuring various projects on smoking prevention. and more. Alongside the impressive achievements This competition is named after Dr. Marcus of that came into effect on July 11, disappointment was blessed memory, who first initiated this competition noted due to the failure to approve amendments that 14 years ago; Dr. Marcus served as the Chairman New anti-smoking stickers in prohibit smoking in stadiums, amphitheaters, and of the Israel Lung Association and was extremely Russian: “Life is beautiful without community center and youth movement grounds. active in smoking prevention and cessation. Dozens smoking”, In view of the decrease in the age of smokers, it of schools across Israel entered this competition and “We don’t smoke here” is very important to limit smoking in public places five schools reached the finals which were held at the where teens spend a lot of time. Israel Cancer Association Headquarters, Beit Mati, in Givatayim. The event, moderated by Mrs. Noga ICA Commends the Finance Nachshon of Shefi (the Psychology and Counseling Committee on Approval of Unit of the Ministry of Education), was attended by Amendments which Increased Taxes the family of the late Dr. Marcus, Shefi representatives, on Tobacco and Tobacco Products headed by Mrs. Keren Roth, Director of the Unit for In mid-May 2012, the Knesset Finance Committee the Prevention of Alcohol, Drug and Tobacco Use, approved amendments to increase taxes on tobacco teachers and guidance counselors who work at the and tobacco products, including hookah tobacco schools, as well as the ICA Public Information and and pipe and cigar tobacco. This will be a gradual tax Education Dept. staff. This competition summed up increase from early 2013 to 2015. The Committee a year of broad-based tobacco prevention activity in also approved the raising of the minimum age-related schools. In some schools the subject was expanded 20 Annual Report 2012

to include steps to a healthy life: healthy nutrition, Updated Publications physical activity and other factors. The ICA is active throughout the school year in schools across Israel, delivers hundreds of lectures on smoking and its harmful effects, and distributes teaching aids, informational brochures, posters and stickers on this subject. Students enrolled at "Telma Yellin" schools Questions and answers about participated in a musical number and the personal smoking – 2012 edition story of an 11-year-old boy from Hadekel School in "World No Tobacco Day" – additional Carmiel who became a heavy smoker within a short downward trend in smoking rates span of time, particularly moved all those present. and increase in the rates of those Hadekel Carmiel School and Ibn Sina Nahef School seeking to quit the habit won first prize, and the Hebrew Gymnasium in With the approach of "World No Tobacco Day", Jerusalem, Kannot Youth Village and Banim Junior the Ministry of Health published the data of a new More about carvical cancer High School in Kiryat Arba won second prize. Ministry of Health report at a press conference, from which it emerged that the smoking rate among Israeli adults aged 21 and over stands at 20.6%, having dropped to the lowest level ever recorded in Israel. The report also published data regarding smoking rates among teens and IDF soldiers. Based on the data, an encouraging picture emerged, showing reduced cigarette smoking rates, and reduced hookah smoking rates among teens. Among IDF soldiers the smoking rates are still relatively high as compared to the general population. The report also mentioned statistics referring to the enforcement of the law banning smoking in public places and

21 Annual Report 2012

reported an impressive increase in the number cigarette" and adopting the smoking habit. As part of Updated Publications of those turning to smoking cessation programs, this campaign, a special application was opened on thanks to the concerted efforts of the ICA over the the "Rosh 1" Fan Page and a Status Competition was years in the fight against smoking in Israel, and the held among members of the magazine's Facebook inclusion of smoking cessation workshops in the group (numbering about 60,000 active members). health basket as well as subsidized prescription The campaign was launched in early May, and was medications to help smokers quit. held in coordination with ICA's Facebook page. Upon the conclusion of the competition, three first place "Smoking isn't for me" interactive winners were chosen as well as "audience favorite" Facebook activity against smoking who all received prizes that had been donated to in collaboration with Teen the ICA. An ad about the competition was placed magazine "Rosh 1" in the magazine, and the campaign against smoking The ICA invests tremendous efforts among teens featured extensive articles on smoking, anti-smoking and young people with the aim of increasing awareness as well as an op-ed column by ICA awareness of the harmful effects of smoking and Spokesperson, Edna Peleg-Olevsky. Additionally, to motivate them to quit. Marking "World No the magazine surveyed the youth competition on Tobacco Day", the ICA launched a campaign in smoking held at ICA Headquarters (please see in a collaboration with the leading teen magazine, separate ad, pages 20-21). "Rosh 1", geared towards adolescents between New brochures in Russian: “Talking, listening, the ages of 12 and 17, the critical ages for the "first Unique informational campaign in understanding”, “How your contribution collaboration with "Shelly's Cards": contributes”, "Don't Open your Mouth “Nausea and vomiting as a result of chemotherapy and to Welcome Cancer" radiation treatments”. A general information campaign marking "World No Tobacco Day" was conducted through the media channels and focused on the harmful effects of the hookah and passive smoking. At the same time, the Information and Education Dept. launched a unique information campaign, which distributed thousands of postcards featuring a mouth with a wide smile exposing pearly white teeth, featuring the caption "don't open your mouth" appearing above on the front of the postcard and the caption "to welcome cancer" appeared on the reverse side. The postcard calls upon readers to scratch the white coating covering the teeth, and in doing so, reveal yellow discolored teeth - a common occurrence in smokers. The reverse side calls upon readers to pass the postcard on to a smoker friend and also features warnings against the harmful effects of smoking. The postcard was distributed at 200 cafes, restaurants, bars and entertainment spots 22 Annual Report 2012

across the country, enabling direct interaction with Collaboration with New Pharm smokers who frequent these entertainment spots. Group on Facebook Marking Updated Publications Additionally, a barcode that may be scanned with "World No Tobacco Day" any smartphone was printed on the postcard in Marking "World No Tobacco Day", experts on this order to provide access to the ICA website. subject were hosted on New Pharm's Facebook page (numbering over 100,000 fans), in which fans were invited to ask questions on the harmful effects of smoking, smoking cessation, legislation and enforcement of laws regarding smoking in Israel. Dr. Amit Rotem, a child and teen psychiatrist “Everything you Wanted to Know about Genetics and and moderator of smoking cessation groups, Cancer” brochure – 2012 edition – this Internet Campaign Geared towards participated in this online forum, as did Attorney brochure was updated by Prof. Young People on the Harmful Amos Hausner, Head of the Israel Council for the Efrat Levy-Lahad, Director of the Medical Genetics Institute Effects of Smoking Prevention of Smoking. at Shaare Zedek Medical Center A unique ICA internet campaign against smoking and Prof. Eitan Friedman of the Institute of Human targeting young people was launched over the Genetics, Sheba Medical Activity to Increase Awareness Center, who are both members summer months. The campaign was produced on of the ICA Advisory Committees a voluntary basis by Gitam BBDO. The information of the Prevention of Skin on Early Detection, Genetics and Biomarkers. campaign featuring online, TV and newspaper Cancer and its Early Detection advertising, appeared as though it were an ad Data from the ICA press conference marking for a new brand of cigarettes called "Single" and Skin Cancer and Early Detection Awareness "Distance", tailored to young people, using slogans Week 2012: such as "Smells like you're all alone again" and Global achievement – about a 30% drop in "Smells like no one comes near you". The campaign melanoma incidence rates among Jewish directs teens to two designated websites that were women and stability in incidence rates set up specifically for this campaign, to inform among men, in Israel. young surfers of the harmful effects of smoking; Global trends – a continuous increase of despite young people's awareness of these facts, melanoma incidence rates; Israel dropped they choose to ignore them and continue to smoke. from 3rd to 18th place. The campaign aimed to suppress the desire to try a first cigarette which in turn leads to addiction. This year marks 20 years since the introduction of Skin Cancer Awareness Week, first initiated by the Israel Cancer Association and conducted in collaboration with all Israeli HMOs, with the approval of the Ministry of Health and the Israel Society of Dermatology and Venereology and Israeli Society of Plastic Surgery. Fertility and Sperm Freezing Upon reviewing trends since 1992, the year brochure – 2012 edition when the Israel Cancer Association began this initiative on a national scale, stability in invasive melanoma incidence rates was observed among Jewish men, whereas among Jewish women, a 23 Annual Report 2012

30% decline in the incidence rates of invasive New brochure "Information on melanoma was observed! In other words, real Sunscreen Products" presented at prevention was accomplished here – namely, the press conference fewer people developing the disease. Dr. Lital This brochure was initiated by the ICA, in Keinan-Boker, Deputy Director of the Center collaboration with Rinat Bachar, Cosmetics for Disease Control of the Ministry of Health, Licensing Dept. Manager, Pharmacy Division of and a member of the Israel Cancer Association the Ministry of Health, and Dr. Marina Landau, Early Detection Committee, conveyed these Dermatologist at the Edith Wolfson Medical Center encouraging statistics, and stated that in 2009, Dermatology Unit and Advisor to the ICA on Skin 1,293 patients were diagnosed in Israel with skin Cancer. The brochure was printed courtesy of melanoma (invasive and in situ) – 862 patients The Super-Pharm Retail Pharmacy Chain, and were diagnosed with invasive melanoma and copies were distributed at all Super-Pharm drug 431 patients with melanoma in situ. Among stores and by the ICA. The brochure explains to the Arab population in Israel, melanoma is a the public how to properly and effectively use rare disease and the morbidity rates amount to sunscreen, not just at the beach, by looking out no more than a handful of cases (for additional for expiration dates, how to store the products, information, please see chapter entitled "Early and additional advice. Detection"). Rinat Bachar, Cosmetics Licensing Dept. Manager, Pharmacy Division of the Ministry of Health, reported on the new captions and warnings which the Ministry of Health will oblige manufacturers and importers to add to sunscreen products and the implications of these warnings, as a result of cooperation with the ICA. Dr. Marina Landau, Dermatologist at the Dermatology Unit, Edith Wolfson Hospital, explained how to use sunscreen products properly.

Interesting findings that emerged from a survey conducted by the ICA among adults aged 18 years and older, and among teens were reported at the press conference: The survey reviewed awareness, attitudes and behavior in the sun among 621 respondents, 100 of whom were teens aged 15-17 and 510 of whom were adults aged 18 years and older. The survey revealed that women in general are more aware and use more protective measures. 24 Annual Report 2012

An increase in awareness of the additional harmful The ICA launched an information effects of the sun, aside from skin cancer, was also campaign to increase awareness of noted. Sunburn was the second most frequently the importance of early detection mentioned harmful effect reported by teens, of skin cancer and of maintaining whereas adults indicated skin spots, premature sun smart behavior. The campaign wrinkling and aging of the skin. featured updated ICA newspaper ads An increase also emerged in awareness of additional and TV public service announcements. protective measures aside from sunscreen, such as wearing a hat, proper attire, staying in the shade, and going outdoors during sun safe hours. As compared to previous years, there has been increased awareness about the hazardous effects of tanning – today it is not considered beautiful, both among teens and adults. As compared to a quarter of the respondents in the 2004 survey, over half the teens (55%) and adults (51.6%) indicated that tanning salons are just as dangerous, if not more so, than uncontrolled sun exposure. The increased awareness is a result of the information New Information Campaign for and education network headed by the Israel Cancer Young People in the newspapers: "Is Association in preschools, primary and secondary this your first time at the beach?" schools, and in the media: on TV programs for kids and in public service announcements for adults. Nevertheless, this knowledge is not sufficiently converted into action among teens. A significant percentage of them (66%) still go to the beach at unsafe hours, and a considerable percentage suffer from sunburns (49%). This motivated the ICA to launch a sun exposure campaign targeted at teens. Prof. Jacob Schachter - Director of the Ella Institute for Treatment and Research of Melanoma, Sheba Medical Center, presented a "Hot from the Oven" report from the ASCO conference held in the U.S. regarding further progress in targeted treatments for metastatic melanoma patients. Research studies indicate a trend of development The ICA launched a new information and education of personalized medicine that is tailored to the campaign targeted at teens, which showed that in unique genetic makeup of the patient, a trend spite of the fact that young people are aware of that may enhance the efficacy of treatment and the harmful effects of sun exposure, in practice, reduce side effects. their knowledge is not converted into action. This 25 Annual Report 2012

campaign focused on teen magazines and visually This collaborative effort initiated by the ICA is now reminded youth that they must adopt sunsmart in its third year. The Chairman of the Lifeguards measures to protect themselves against the sun's Association, Mr. Avi Afiya, invested efforts in this harmful rays. activity with the aim of increasing awareness of the harmful effects of sun exposure, with the leading "Sun Smart" Campaign for Children message – "Sunbathing without protection is an and Young Teens on the Disney irreparable damage". This year, the activity was Channel and the Kids' Channel expanded throughout the country, from Eilat to Haifa. This year, the ICA launched a joint informational Among the beaches participating in the project: "Sun Smart" campaign with Disney Channel Israel. Eilat, Ashkelon, Ashdod, Rishon LeZion, Bat-Yam, The campaign consisted of animated clips geared Herzliya, and Haifa. The successful cooperation towards 6-14 year olds featuring favorite Disney received coverage in the newspapers and TV. characters from the series "Phineas and Ferb". These clips feature the cartoon characters teaching children how to take precautions when out in the sun, and how to protect themselves from sun exposure. ICA recommendations for sunsmart behavior were also included in these clips. Additionally, the Disney Channel aired cartoons which were produced in the past in Training Meeting for Medical Staff collaboration with the ICA; and Health Promoters on Harmful these animated programs Effects of the Sun and Early were geared towards younger children, starring Detection of Skin Cancer favorite Disney characters: Mickey Mouse, Donald Early July saw a training session on "Sun Smart – Duck, Goofy and Daisy. The clips were aired during Prevention and Early Detection of Skin Cancer" the summer months, and contemporaneously, the for medical staff from healthcare funds and Kids' Channel aired a mythological "sun smart" municipal health promoters who are members clip starring the channel moderators. of the "Healthy Cities Network". The meeting, held at Beit Mati, ICA Headquarters in Givatayim, The ICA enlisted lifeguards on opened with greetings from ICA Spokesperson beaches to help combat the and Director of the Information and Education harmful effects of the sun Dept., Edna Peleg-Olevsky, and Health Promoter, Starting in early July, and throughout the entire Irit Mentesh, who organized the meeting. The swimming season, lifeguards on Israel's beaches training was delivered in a highly professional called upon beach goers to be "sun smart" and manner by Dr. Felix Pavlotsky, a dermatologist protect themselves from the sun's harmful effects. from Sheba Medical Center at Tel Hashomer, and 26 Annual Report 2012

a member of the ICA Special Advisory Committee report was aired on the weekend news magazine on Skin Cancer. The aim of this training session at prime time on channel 2. was to enrich the knowledge of professionals and provide them with supportive tools to deliver training sessions on "Sun Smart" behavior for Health Promotion a wide range of audiences in different settings, Health Day at Rishon LeZion Beach such as: summer camps, community centers, etc. – Collaborative Effort between The participants were extremely satisfied with the Assaf Harofeh Medical Center content of this program and enjoyed the enriching and ICA at Rishon LeZion beach to and fascinating event. promote skin cancer awareness Health Day at Rishon LeZion Beach was held in September 2011; beachgoers were screened to increase their awareness of early detection tests. This event took place in collaboration with Assaf Harofeh Medical Center, the ICA, Rishon LeZion Municipality, and Rishon LeZion Municipal Company. Skin examinations were conducted on beachgoers by plastic surgery specialists, representing the Institute for the Detection of Pigment Lesions of Assaf Harofeh Medical Center, an institute

ICA in collaboration with Meir Medical Center in Kfar Saba, Channel 2 News and Nova Medical Company documented skin lesions among young women on beaches with the help of a technologically advanced camera This TV report consisted of interviews documenting young women who were exposed to the sun, capturing their responses when they were shown the sun damage to their skin that accumulated over time, as demonstrated using a special camera. The 27 Annual Report 2012

that received financial assistance from the ICA to February saw a health fair "Hahayim Hatovim" (the purchase state-of-the-art detection devices for Good Life) held at Intel Company offices in Kiryat skin lesions. A Health Day in the same format Gat and Jerusalem for some 3,000 employees. was held also in August 2012. ICA information instructors and volunteers were positioned at the booth to answer questions and Improving "Sun Smart" explain ICA activity. Training Systems As part of the efforts to improve ICA's current training methods, Health Promoter, Irit Mentesh, produced a new and user-friendly presentation on "Wise Exposure to the Sun and Skin Damage" which will be used by ICA information instructors all year round. Similarly, in collaboration with the Health Office in the Hasharon districts (Netanya/ Taibe area) about 200 educational games for kids ages 3-10 were delivered to the ICA. These games help children learn how to protect themselves from the sun in a hands-on and enjoyable way, based on ICA "Sun Smart" rules.

Participation in Conferences and Health Days During the year, the ICA took part in a wide variety of conferences and Health Days across the country, geared towards professionals and the general population, such as: the Scientific Exhibition and Convention for Nutrition in Israel 2012, Conference of the Israel Association for Cancer Research, the Smoking Prevention Fair at Dizengoff Center in Tel Aviv, the Community Medicine Conference of Clalit Health Services, "Active and Health City" Conference held in Haifa, Health Campus at Safed College, and others. On Yom Ha'atzmaut (Independence Day), a collaborative effort was held in conjunction with the Israel Police, featuring Seminar for Novice ICA many booths under the slogan "Health Initiative", Information Instructors encouraging the maintenance of a healthy lifestyle. The end of April saw a seminar for novice ICA The ICA responded to the call of the Police and Information Instructors, following which the set up an information booth on early detection participants were integrated in schools, organizations of prevalent cancers and the achievement and and institutions as ICA information instructors. The maintenance of a healthy and active lifestyle. attendees acquired tools to deliver training sessions 28 Annual Report 2012

on behalf of the ICA on "Sun Smart Behavior", form of a donation, the number of surfers on the "Harmful Effects of Smoking", "Nutrition and website has increased by about 20%, and today, Physical Activity"; they also became familiarized there are some 60,000 entries to the website each with the components of the position and learned month. The ICA website in English was recently the work procedures and methods. The seminar upgraded and is updated on a regular basis, and was organized by Health Promoter, Irit Mentesh within the next few months, upgraded websites and the Dept. Secretary, Ravit Levi-Asher, along in Russian and Arabic will begin operating. with the Director of the Information Center, The ICA has been running a Facebook page for Nira Tammuz, and a veteran ICA Instructor, the past year: "The Israel Cancer Association – Orit Rosenblum. Steps to a Healthy Life". The page is designed to deliver messages regarding cancer prevention and early detection and to promote events such as the ICA Online, Facebook and Jerusalem Marathon, Families Hike on Passover and more. As per December 2012, the page boasts Social Networks Activity over 30,000 fans. The ICA is very active on the internet, and considers it to be a significant tool to deliver information, content and messages and to communicate with the public. ICA Information Call Centers The renewed ICA website launched at the end of The 'Telemeida' operated by volunteers headed by 2010 contains over 8,000 content pages. The website Nurit Zin has been operating for many years and provides extensive and reliable information for cancer serves as a reliable and most up-to-date telephone patients and their families in all that concerns different hotline on cancer diseases, treatment modalities types of cancer, treatment, rehabilitation and quality and rehabilitation in Israel. The 'Telemeida' is of life of patients. Information is delivered to the supported by the ICA Information Center headed general population about all aspects of prevention by Nira Tammuz. The Center takes incoming calls, and early detection. Ziv Douchan, ICA Internet and mainly from cancer patients and their families on Social Media Manager, is responsible for Internet many different and complex subjects (interactions activity at the ICA. The number of forums on the with the healthcare system, providing assistance and website has grown and now stands at 14 forums, on referring callers to various support entities, assisting various topics, managed by the leading experts who beneficiaries' in their exchange with HMOs with supervise forum activity on a voluntary basis, and do regard to medications and treatments that are not so with great commitment. Similarly, two fora for included in the health basket, affording additional professional members only operate on the website cancer-related searches, etc.). Additionally, a enabling internal discussions: a members-only forum Medications Database operates at the Information for breast cancer professionals and a members-only Resource Center, where all the surplus medications forum for ICA information instructors. donated by cancer patients and their families to The upgraded website has received accolades for the ICA are channeled to cancer patients currently its content and for the convenient navigation. in need of these medications. The Information Much thought has gone into tailoring the website Resource Center also has an updated registry of to search engines, and as a result, and due to a clinical trials conducted in Israel, and the list goes Google promotion that was given to the ICA in the on and on. 29 Annual Report 2012

Early Detection

Breast Cancer target population undergoes screening. Another important achievement that was reported – the National Mammography Screening gap in screening rates between Arab women and Program Jewish women in Israel has completely dissipated! The National Mammography Screening Program initiated and implemented by the ICA in conjunction with the Ministry of Health and healthcare funds, Marking Breast Cancer Awareness has been monitoring all breast examination activity Month, the ICA published new in Israel for the past 20 years – from diagnostic Ministry of Health Cancer Registry radiology tests among the general population data regarding breast cancer in in Israel, to surgical procedures, pathological Israel and throughout the globe, diagnosis and monitoring of women diagnosed up-to-date facts, and new with malignant tumors at oncology institutes. research studies Prof. Gad Rennert, Director of the Community Morbidity: some 4,000 women are diagnosed each Medicine and Epidemiology Dept. at Carmel year with breast cancer. About one in 8 women Hospital, and Advisor to the ICA on Cancer Control, will develop breast cancer in her lifetime (up to the oversees this program. age of 80). In Israel (as in Europe), about 25% of patients diagnosed are aged 50 and under, (about Summary of the National 6% under the age of 40), meaning 75% of breast Mammography Screening Program cancer patients are over the age of 50. 2011 Mortality: breast cancer incidence and mortality Statistics of the ICA-initiated National Program rates among women are among the highest in the were presented by Prof. Gad Rennert, Head of world (17%). In 2009, 949 women died of breast the National Programs for the Early Detection of cancer in Israel. However, according to statistics Breast Cancer: since the project's inception, nearly of the Central Bureau of Statistics, there has been 5 million breast imaging tests (!) were monitored a drop in mortality rates over the past decade: in over one million different women, of which from 22.6% in 1998 to 17.4% in 2009, meaning 82,000 test were performed in the ICA Mobile a significant drop of about 30%. Mammography Vehicle. In 2009, 4,362 subjects were diagnosed with breast cancer - this number European Coalition for Breast has slightly risen in comparison to previous years; Cancer (Europa Donna) Report however, it may attributed to the increase in the The ICA, representing the European Coalition for number of women who undergo screening tests. Breast Cancer in Israel, published statistics on breast In 2010 411,834 mammography screening tests cancer incidence and mortality in Europe, marking were conducted and a slight increase in the number Breast Cancer Awareness Month: of women who undergo screening exams was also Based on Coalition data, it emerges that the observed. Today, approx. 72-74 percent of the number of women diagnosed with breast cancer 30 Annual Report 2012

European cancer mortality statistics for the most common cancers among women

Others 33% Breast 17%

Colorectal 14%

Melanoma 1% Pancreatic 6% Lung 14% Cervical Uterine 3% 3% Stomach Ovarian 6% 6%

each year in Europe is twice as high as the National Mobile Mammography number of patients diagnosed with any other Vehicle type of cancer. Breast cancer mortality rates are The ICA –initiated Mobile Mammography Vehicle, among the highest among all types of cancers as of 2012 run by Assuta Medical Services, is in women. Breast cancer incidence rates are now in its 11th year of operation across Israel. The high, as mentioned, in Israel and stand at 96.8 aim of the vehicle is to enable women who reside per 100,000 and are higher only in Denmark, in remote areas, as well as those who are unaware France, and Holland. of the importance of the detection test, to undergo Breast cancer mortality rates in Israel are lower a mammography screening in close proximity to than in countries such as Denmark, Iceland, their place of residence. The overall objective is Ireland, Holland and Britain; however mortality to improve access to and compliance with this rates are higher than those in countries such potentially life-saving screening test. The Mobile as – Germany, Finland, Luxembourg, Spain, and Mammography Vehicle operates in collaboration Sweden. The number of women who died of with Clalit Healthcare Services, Maccabi Healthcare breast cancer in Europe in 2008 = 139,829 of Services and Leumit Healthcare Services. This year, whom 89,801 women died in countries of the Me'uhedet Healthcare Services has also joined European Union. the program. An OECD Countries Report (Health at a Glance 2011) published towards the end of 2011, indicated an increase in survival rates for acute diseases, including cancer, thanks to improved early detection and medical treatment. In Israel the breast cancer survival rates exceed the OECD average and have risen from 80.5% in 2002 to 86% in 2008. 31 Annual Report 2012

At the end of 2011, a new mobile mammography cancer in particular, and also shed light on the vehicle purchased by "Assuta Medical Services" with commendable activity conducted by ICA – for the financial assistance from the ICA began operating patients and against the disease. This program throughout Israel, staffed by a professional team featured lectures in different settings, such as from Assuta Medical Center. A personal invitation lectures for policewomen, at women's clubs, law letter is sent to women of the appropriate age in offices and local authorities. anticipation of the arrival of the mobile mammography vehicle to the designated town, and ads are placed Familial Cancer – Counseling in the local newspapers announcing the mobile's Program for Families at High Risk scheduled activity in the area. People with a family history of certain types of cancer among first-degree relatives, such as colorectal, Regional Early Breast Cancer breast, ovarian, prostate cancer and melanoma, are Detection Stations considered to be at high risk for developing cancer diseases. For the past decade, the Counseling Clinic The ICA continues to assist in operating regional for High-Risk Populations has been operating at the early breast cancer detection stations throughout National Center for Cancer Control. This project is the country. The National Breast Health and Early run in association with the ICA, which continues Detection Awareness Program is conducted among to finance the positions of the professional staff the general female population. Great efforts are operating the service at Carmel Medical Center, invested in diverse population sectors such as Arab under the supervision of Prof. Gad Rennert, society, kibbutzim (collective settlements), the new and constitutes a national unit that deals with immigrant population, the ultra-Orthodox sector, this subject. This National Counseling Service and others. Informational material is distributed in constitutes a significant information resource both hundreds of thousands of copies in Hebrew, Arabic for the general population and policy makers in and Russian, and a breast health lecture notes kit the healthcare system who are engaged in cancer- has been updated for Breast Health Nurses who related subjects. lecture across Israel on behalf of the ICA. The Israeli Consortium New: Set of Breast Health Nurse for Genetic Detection with Lectures on Prevention, Early assistance from the ICA Detection of Breast Cancer, Healthy The institutes dealing with genetics of cancer Lifestyle and ICA Activity continue conducting joint and multi-center research In coordination with ICA's Health Promoter and on genetics of breast and ovarian cancer in Israel, Public Information and Education Dept., there has with assistance from the ICA. The Consortium is been an increase in number of lectures delivered by coordinated by Prof. Efrat Levi-Lahad of the breast health nurses representing the ICA. The nurses Shaarei Zedek Medical Center, and the participating deliver lectures to the general population across hospitals are Sheba, Rambam, Rabin, Sourasky, Israel, to increase awareness of the importance of Wolfson, Kaplan, Soroka, Shaare Zedek, breast cancer early detection and the maintenance Assaf Harofeh and Nahariya medical centers of a healthy lifestyle which may reduce the risk (for additional information please see Chapter on of development cancer in general and breast "Data Collection and Follow up"). 32 Annual Report 2012

Colorectal Cancer The medical center of 2012 (first year) was: Assaf Harofeh Medical Center on Improving Identifying compliance with colorectal cancer screening in High-Risk Populations high-risk groups, among Arab society. For over a decade, the ICA has adopted World Health Organization and the Union for International Statistics of the 2011 National Cancer Control (UICC) guidelines regarding the Program for Early Detection of importance of screening populations at high risk Colorectal Cancer for colorectal cancer. This education program The Ministry of Health has responded affirmatively focuses on training for the general public within to ICA's initiative, and over the past seven the community and in the workplace. Aiming years, has implemented the National Program to promote early detection and raise the test for the Early Detection of Colorectal Cancer in compliance rate, the ICA annually finances two conjunction with all local healthcare funds. This years of targeted activity at centers that have program, monitored by Prof. Gad Rennert, demonstrated outstanding work in screening resembles the longtime National Program for programs for high-risk populations, while Early Detection of Breast Cancer in women, and conducting training sessions for professional its necessity is evidence by the high colorectal staff and running educational programs for the cancer mortality rates; furthermore, this is a general population. preventable disease, and its early detection may significantly increase chances for a cure and These medical centers were requested to operate recovery. As part of this program, conducted according to recommendations formulated by the healthcare funds, every individual over the age of 50 is summoned to undergo a fecal at the consensus meeting sponsored by the occult blood test. Patients at high risk are Ministry of Health, the ICA, and the Israel entitled to a colonoscopy exam, according to Medical Association, with specialists from their physician's recommendation. abroad in attendance. These recommendations received further validation from the International 422,577 fecal occult blood tests were Agency for Research on Cancer (IARC) of the conducted in 2011, indicating a national World Health Organization, which convened compliance rate of 36.7%, and 48% of the about 90 experts to establish guidelines for population undergo some sort of screening. the diagnosis of cancer diseases in general and Multiple cases of colorectal cancer were colorectal cancer in particular. diagnosed among 340 families, of which 780 underwent genetic tests. Recommendations were also provided regarding The rate of compliance with colorectal cancer the necessity for the implementation of targeted early detection tests in Israel is similar to that in screening for early colorectal cancer detection other Western countries which have also begun among the healthy population over the age to operate screening programs among the general of 50, and also defined the need to conduct population. The screening program has spurred a educational activity among health professionals significant increase in early detection rates, and and the general population. has also lowered mortality rates. 33 Annual Report 2012

Colorectal Cancer Awareness Month 2012 Over the past twenty years, there has been was marked by the ICA and the Ministry of a 24% drop in rectal cancer incidence rates Health with impressive data reported by among Jewish men and a 37% drop among Dr. Lital Keinan-Boker, Deputy Director of Jewish women. Among Arabs, there has been the Israel Center for Disease Control of the a significant increase in incidence rates. Ministry of Health: In contrast to the stability in incidence rates, a Stability has been observed in colorectal cancer significant increase in early detection rates may be incidence rates among the Jewish population in noted, which may be attributed to the Early Detection Israel over the past decade. Program, initiated by the ICA, in collaboration with

Colorectal Cancer Mortality Rates 2000-2009 37.6

40 34.3 2000 2009 33.1 31.0 35 27.7 27.0 27.0 26.0

30 25.5 25.3 24.5

ISRAEL 24.3 24.8 23.1 22.8 21.5 21.4 21.2

25 21.0 20.9 20.7 20.6 20.4 21.6 20.2 20.2 19.9 21.3 19.5 19.8 19.5 19.2 18.5 18.3 18.5 18.9 18.0 18.3 18.2 17.8 17.6 17.0 17.0 17.2 16.2 16.3 16.8 16.6 16.3 15.6

20 17.1 16.5 14.6 14.3 15 14.5 12.6 11.9 14.3 14.3 11.6 12.7 11.1 11.0

10 5.5 4.8 5

0 UK USA Italy Chile Korea Japan OECD Spain Mexico GreeceFinland AustriaFrance Iceland Israel Canada IrelandEstonia NorwayPoland Australia Sweden Germany Portugal DenmarkSlovenia Hungary Netherland Switzerland Luxembourg New Zealand CzechSlovak Republic Republic

34 Annual Report 2012

the Ministry of Health, for the early detection of incidence rates among Jewish women and stability colorectal cancer. 33% of recently diagnosed among men in Israel was observed. patients in 2009 were identified at an early stage Worldwide – continued rise in melanoma of the disease, in comparison to 18% in 2000. incidence rates. Survival rates, which have risen by over 20% In the morbidity of in situ melanomas – a very in men and women, are a direct result of early initial detection phase, facilitating very high detection and enhanced patient treatment. curative chances – there has been a significant Survival rates in Israel exceed the mean of the increase over the years, both among Jewish men data values for all OECD countries. and among Jewish women, meaning, there has Over the past decade, colorectal cancer mortality been a significant improvement in early detection rates decreased by 28% among men and by rates. 21% among women. Five-year invasive melanoma survival rates are on The colorectal cancer mortality rates in Israel the rise; no differences in survival rates between per 100 thousand are lower than the average men and women have been observed. mortality rates in OECD countries (17 in The mortality rates among the Jewish population comparison to 18.5, respectively). have dropped over the past decade. In mortality rates one may discern stable trends among men and a 56% drop among Jewish women. These Skin Cancer trends may also be attributed to ICA's initiatives Awareness Month over the past 2 decades – which have led to an Now in its 20th year, the Skin Cancer Awareness increase in early detection rates. Campaign aims to increase public awareness as to the importance of preventing the harmful effects The concerted efforts that have been made under of the sun and early detection of skin cancer. In its the initiative of the ICA – public information intensive efforts, the ICA places an emphasis all year campaigns and examinations at hundreds of round on educating the public in all that concerns examination booths set up by health funds across avoiding exposure to the sun at dangerous hours, Israel, have produced these significant results in as well as taking safety precautions for 'sun smart' disease prevention, as well as in early detection that exposure and raising awareness of the importance enables a cure. Likewise, the report concerning the of early detection. In keeping with annual tradition, decline in the number of new cases - which has during the month, ICA launch a public information not yet been observed in many countries in the campaign and distributed informational materials Western world, where incidence rates are high at healthcare funds, community centers, schools, and still on the rise – is most impressive. preschools, and more. Women, more than men in Israel, have internalized the message of "sun smart" behavior and the Impressive results were published at the ICA importance of early detection, and indeed develop press conference marking Skin Cancer and the disease at lower rates than men; additionally, Early Detection Awareness Month 2012: there has been a tremendous decline in mortality Global achievement – A 30% decline in melanoma rates among women. 35 Annual Report 2012

In comparison to global cancer statistics 2008 invasive melanoma, after Australia, Scandinavia, issued by the International Agency for Research on countries in Western Europe, Canada and the Cancer (IARC) of the World Health Organization United States. (WHO), Israel ranked 18th in the incidence of Age-standardized incidence and mortality rates Early Detection Initiatives and in selected countries around the world, 2008 Research Studies Australia The ICA encourages the submittal of research New Zealand proposals in the area of early detection. As Switzerland a part of the Early Detection Committee Denmark activity, the following projects were approved for funding: Norway The Netherland Prof. Nadav Davidovitch of Ben-Gurion Sweden University in Beer Sheva on "Knowledge, Estonia Attitudes and Practices toward Breast Cancer USA and Mammography as Possible Barrier for the Ireland Use of Breast Cancer Screening Tests among UK Ethiopian Women in Israel". Czech Republic Germany Prof. Ora Paltiel and of the Hebrew University Iceland and Dr. Dena Jaffe of Hadassah Medical Center Canada on "Colorectal Cancer Screening: an assessment Finland of timelines and follow-up care for positive fecal occult blood test." Belgium Israel Dr. Efrat Dagan of Haifa University on "Prenatal Luxembourg Preimplantation Genetic Diagnosis for BRCA 1/2 Italy Gene Mutations". 0 10 20 30 40 50

36 Annual Report 2012

Rehabilitation and Welfare

Seminars for Patients, ICA Director General, followed by lectures on Survivors and their Families long-term complications in patients who have undergone stoma surgery, completeness of body The Rehabilitation and Welfare Dept. organizes and soul, summary of the "Young Ostomy Patients" numerous seminars focusing on diverse subjects Association activity and innovations and updates related to cancer diseases and their implications, in the healthcare system. The following delivered namely: treatment modalities, side effects and lectures on a voluntary basis: Dr. Yehuda Kariv, different coping strategies for the patient and Devora Reicher, Yael Sigal and Meidad Gissin. As family members. The positive feedback and the conference drew to a close, standup comedian the warm responses to these seminars attest Eran Mori, delivered a brief comic interlude. The to their importance and reinforce the need to seminar was held courtesy of Philtel - Conva continue holding annual seminars for cancer Tech, Coloplast Israel, Neopharm-Hollister, patients, survivors and their families. and Bio-Med.

National Conferences A Lung Cancer Seminar A Neuroendocrine Tumor was held at the end of November 2011 at Kfar Patient Seminar Hamaccabiya in Ramat Gan, moderated by was held in mid-November 2011 at Beit Mati, Prof. Ofer Merimsky, Director of the Unit of Bone ICA Headquarters in Givatayim moderated by and Soft Tissue Oncology, and Head of the Lung Dr. Simona Grozinsky-Glasberg, Coordinator Cancer Unit at the Tel Aviv Sourasky Medical Center. of the Neuroendocrine Tumor Clinic at Rabin The seminar opened with greetings delivered by Medical Center-Beilinson Campus. The seminar Mrs. Miri Ziv, ICA Director General, followed by opened with greetings delivered by ICA Director lectures on innovations and updates in treatment of General, Mrs. Miri Ziv, followed by lectures on lung cancer patients, PET CT scans, surgical treatment related subjects such detection, treatment and for lung cancer, PET CT scans for lung cancer, palliative genetics of neuroendocrine tumors, innovations care for advanced stage lung cancer patients, and and updates in this field, and surgical treatment of complementary medicine for lung cancer patients. patients with neuroendocrine tumors. The following The following delivered lectures on a voluntary lectured on a voluntary basis: Prof. David Gross, basis: Dr. Maya Gottfried, Dr. Alon Ben Nun, Dr. Asher Shalmon and Prof. Doron Kopelman. Prof. Ora Israel, Dr. Shoshana Keren-Rozenberg, The seminar was held courtesy of Novartis. and Dr. Yair Maimon. The seminar was held courtesy of Roche Pharmaceuticals Israel Ltd. The National Annual Conference of the Israel Ostomy Association A Brain Tumor Seminar was held in mid-November 2011 at Beit Mati, Was held in mid-February 2012 at Beit Mati, ICA ICA Headquarters in Givatayim. The conference Headquarters in Givatayim. ICA Director General, opened with greeting delivered by Mrs. Miri Ziv, Mrs. Miri Ziv, delivered opening greetings followed 37 Annual Report 2012

by lectures on: an "Introduction to Brain Tumors – Center. ICA Director General, Mrs. Miri Ziv, epidemiology, diagnosis, discussion regarding the delivered opening greetings followed by lectures risk involved in the use of cellular phones, treatment on innovations and updates in CLL and Lymphoma for brain tumors that are non-glioblastoma, Treatment, comprehensive palliative care for therapeutic options for glioblastoma – past, present hematology oncology patients and bone marrow and future, preserving cognitive function in patients transplantation in malignant tumors in the who are undergoing brain tumor surgery. The lymphatic tissues. following delivered lectures on a voluntary basis: The following delivered lectures on a voluntary basis: Dr. Felix Bukstein, Dr. Dror Limon, Dr. Lior Zach, Prof. Dina Ben Yehuda, Dr. Avraham Avigdor, and Prof. Zvi Ram. The seminar concluded with a Prof. Meir Lahav and Dr. Zila Zukerman. The seminar question and answer panel featuring the lecturers was held courtesy of Roche Pharmaceuticals and was held courtesy of Roche Pharmaceuticals Israel Ltd. Israel Ltd. A Seminar for Patients with A Seminar for a Head and Neck Tumor Colorectal Cancer Patients was held at the end of May 2012 at Beit Mati, was held marking Colorectal Cancer Awareness ICA Headquarters in Givatayim, moderated by Month in mid-March 2012, at Beit Mati, ICA Dr. Aron Popovtzer, Director of the Head and Neck Headquarters in Givatayim, moderated by Tumor Service at Rabin Medical Center – Beilinson Dr. Einat Shacham-Shmueli, Director of the Campus. ICA Director General, Mrs. Miri Ziv, Digestive System Tumor Service at the Tel Aviv delivered opening greetings, followed by lectures Sourasky Medical Center. ICA Director General, on medical follow-up care after treatment for head Mrs. Miri Ziv, delivered greetings at the opening and neck cancers, head and neck cancer treatment, of the seminar, followed by lectures on risk factors, voice and swallowing rehabilitation and oral cavity prevention genetics and mechanisms for formation cancer treatment. of disease, advanced colorectal cancer treatment, The following lectured on a voluntary basis: in situ colorectal cancer treatment, and coping with Dr. Doron Halperin, Dr. Orit Gotfeld, treatment side effects. The following delivered Frieda Kornbrot and Dr. Noam Yarom. The lectures on a voluntary basis: Prof. Dan Edreka, seminar was held courtesy of Merck Serono Dr. Ayala Hubert, Prof. Baruch Brenner, and Pharmaceutical Company. Dr. Alexander Benny. The program concluded with a question and answer panel featuring the A Cancer Patients Seminar on lecturers. The seminar was held courtesy of Melanoma Roche Pharmaceuticals Israel Ltd. was held in mid-June 2012 at Beit Mati, ICA Headquarters in Givatayim, moderated by A Seminar for Prof. Shlomo Shneibaum, Director of the Breast Lymphoma and CLL Patients Health Center and Director of the Radio-Isotope was held in early May 2012 at Beit Mati, ICA Guided Surgery Unit at Tel Aviv Sourasky Medical Headquarters in Givatayim, moderated by Center. ICA Director General, Mrs. Miri Ziv, Prof. Moshe Mittelman, Director of the Internal delivered opening greetings, followed by lectures Medicine Ward A at the Tel Aviv Sourasky Medical on risk factors, early detection and mechanisms 38 Annual Report 2012

for formation of disease, surgical treatment of basis, and Michal Cohen Melamed shared melanoma, innovative targeted therapy for metastatic her personal story with the participants. The melanoma, and new technologies for the treatment day concluded with a question and answer of advanced-stage melanoma. panel featuring the lecturers. The seminar was The following delivered lectures on a voluntary held courtesy of Roche Pharmaceuticals basis: Dr. Oscar Herman, Prof. Haim Gutman, Israel Ltd. Dr. Michal Lotem and Prof. Yaakov Shachter. The seminar was held courtesy of Roche Seminars on Prostate Cancer Pharmaceuticals Israel Ltd. A seminar was held in mid-September 2011 at Kfar Hamaccabiya in Ramat Gan, as part of A Seminar for Kidney Prostate Awareness Month. The seminar was and Bladder Cancer Patients moderated by Dr. Eli Rosenbaum, Director of was held at the end of June 2012 at Beit Mati, the Uro-Oncology Unit at Rabin Medical Center ICA Headquarters in Givatayim, moderated by – Beilinson Campus. ICA Director General, Prof. Avishay Sela, Director of the Oncology Mrs. Miri Ziv, delivered opening greetings, Department at Assaf Harofeh Medical Center. The followed by lectures on risk factors, prevention seminar opened with greetings delivered by ICA and diagnosis of prostate cancer, radiation and Director General, Mrs. Miri Ziv, followed by lectures surgical treatment, updates and innovations, on innovations and updates in the treatment of and sexual functioning during the disease. The kidney and bladder cancer, surgical treatments for following delivered lectures on a voluntary kidney and bladder cancer, palliative care to alleviate basis: Prof. Haim Matzkin, Prof. Ofer Nativ, side effects and strategies for coping with sexual Prof. Yaakov Ramon, Dr. Mark Vigoda, function disorders for kidney and bladder cancer Prof. Avishay Sela and Dr. Ronen Rob. The patients. The following lectured on a voluntary seminar was held courtesy of Novartis and basis: Dr. Eli Rosenbaum, Dr. Zohar Dotan, Dr. Sanofi. Mickey Cohen, Dr. David Sarid and Dr. Ronen An additional seminar was held in early Rob. The seminar was held courtesy of Pfizer. September 2012 at Beit Mati, ICA Headquarters in Givatayim, moderated by Prof. Avishay Sela, A Seminar on Metastatic Director of the Oncology Institute at Assaf Breast Cancer Harofeh Medical Center. ICA Director General, was held in early July 2012 at Beit Mati, ICA Mrs. Miri Ziv, delivered opening greetings, Headquarters in Givatayim, moderated by followed by lectures on risk factors, prevention Prof. Moshe Pappa, Director of the Department and diagnosis of prostate cancer, PSA tests, of General Surgery and the Department of surgical treatment, updates and innovations Surgical Oncology, and Director of the Meirav in medicinal treatment and radiation therapy Breast Care Center at Sheba Medical Center, and sexual function. The following delivered Tel Hashomer. The day featured lectures on lectures on a voluntary basis: Prof. Jack Beniel, medical aspects, coping with side effects of Dr. Ilan Leibovitz, Prof. Yaakov Ramon, treatments, and complementary medicine. Dr. Avivit Noiman, Dr. Tomer Heres and Dr. Noa Efrat (Ben Baruch), Prof. Ilan Ron Prof. Jože Chen. The seminar was held and Dr. Ofer Kaspi lectured on a voluntary courtesy of Novartis and Sanofi. 39 Annual Report 2012

Seminars for Healthy Women, cancer. The following delivered lectures on a Mutation Carriers / Women at Risk of voluntary basis: Prof. Ofer Lavi, Dr. Tamar Safra, Developing Breast and Ovarian Cancer: Dr. Ofer Kaspi, Prof. Uzi Beller and Social Worker Mid-September 2011 saw a seminar at Beit Mati, Piki Reshef. The seminar was held courtesy of ICA Headquarters in Givatayim, moderated by Roche Pharmaceuticals Israel Ltd. Dr. Tamar Safra, a senior oncologist at the Sourasky An additional seminar in a similar format was Medical Center. ICA Director General, Mrs. Miri Ziv, held at the end of May 2012 at Beit Mati, ICA delivered opening greetings, followed by lectures Headquarters in Givatayim. The following delivered on early detection and diagnosis of breast cancer, lectures on a voluntary basis: Dr. Tali Levi, genetic clarification of the risk of breast cancer, Dr. Rachel Cohen-Michaelson, Dr. Gadi Sabah, physical activity as a factor that reduces the risk Dr. Yair Maimon and Dr. Michal Luria. for developing cancer, and more. The following The seminar was held courtesy of Roche delivered lectures on a voluntary basis: Dr. Tanir Pharmaceuticals Israel Ltd. Allweiss, Prof. Efrat Levi-Lahad, Dr. Yoni Yarom and Prof. Shoshana Shilo. The seminar was held The Annual “Celebrating Life” courtesy of Roche Pharmaceuticals Israel Ltd. Seminar 2012 A seminar in a similar format was held at the end Hundreds of women coping with breast cancer from across of April 2012 at Beit Mati, ICA Headquarters in Israel met at the end of October 2012 at the traditional Givatayim, moderated by Dr. Tanir Allweiss, "Celebrating Life" Seminar held at Kfar Hamaccabiya, a breast surgeon who is the Director of the marking Breast Cancer Awareness Month. The seminar Breast Health Center at Kaplan Medical Center was moderated by Prof. Bella Kaufman, Director and Chairperson of the Israel Society of Breast of the Breast Health Unit at the Oncology Institute of Diseases. The following lectured on a voluntary Sheba Medical Center, Tel Hashomer. ICA Director basis: Dr. Ella Evron, Prof. Efrat Levi-Lahad, General, Mrs. Miri Ziv, delivered opening greetings, Shirli Zilber, Livia Kislev and Dr. Yoni Yarom. followed by lectures on a wide variety of innovations and The seminar was held courtesy of Roche updates in breast cancer; these sessions were delivered Pharmaceuticals Israel Ltd. on a voluntary basis by: Dr. Noa Efrat (Ben Baruch), Dr. Beatrice Uzieli, Dr. Irena Jabliuk, Dr. Yair Maimon Seminars on Ovarian Cancer and Dr. Yoav Barnea. The seminar, held courtesy of Mid-December 2011 saw a seminar at Beit Mati, Roche Pharmaceuticals Israel Ltd., concluded with ICA Headquarters in Givatayim, moderated a question and answer panel featuring the lecturers. by Dr. Yaakov Korach, Deputy Director of the Gynecologic Oncology Department, Sheba Medical Center, Tel Hashomer, and Chairperson Regional Seminars of the Israel Society of Gynecology Oncology. ICA A Seminar on Breast Cancer at Director General, Mrs. Miri Ziv, delivered opening Rambam Health Care Campus greetings followed by lectures on innovations and was held at the end of November 2011, and was updates in ovarian cancer treatment, coping with organized by Nurse Hanna Zohar and Social Worker side effects of treatment, complementary medicine, Liora Groisman, Breast Health Treatment Coordinators sexuality and intimacy, heredity and genetics and for Patients at the Center. The seminar was held how women and their families cope with ovarian courtesy of Roche Pharmaceuticals Israel Ltd. 40 Annual Report 2012

A Seminar on Lung Cancer in Prof. Jamal Zidan lectured at the meeting on collaboration with Rambam Health innovations in oncology treatments and dietician Care Campus Ramia Grace lectured on wise nutrition. was held at the end of December 2011 at Rambam Health Care Campus, featuring lectures on PET- A Seminar on Brain Tumors at CT scans for lung cancer, medicinal and surgical Rambam Health Care Campus treatment for lung cancer, future treatments, was held in mid-May 2012, featuring lectures coping with side effects, body and mind, and on "Tumors – Past, Present, Future", effective respiratory physiotherapy for lung cancer patients. functioning in a personalized setting, complementary The following delivered lectures on a voluntary medicine for brain tumors, oncology treatments basis: Prof. Avraham Kuten, Prof. Ora Israel, and side effects, health and joie de vivre. The Dr. Moshe Lapidot, Dr. Abed Agbaria, following delivered lectures on a voluntary basis: Dr. Mariana Wolner, Tova Shahar-Adler, Social Dr. Tzahala Tzuk-Shina, Dr. Gil Bar-Sela, Worker Michal Haberer-Barzilai and Orit Zirer. The Marina Guriel, Social Worker Shlomit Begon and seminar, held courtesy of Roche Pharmaceuticals Dr. Dina Izen. The seminar was held courtesy of Israel Ltd., concluded with a panel of experts and Roche Pharmaceuticals Israel Ltd. Hannuka candle lighting. A seminar on Lymphoma and CLL at Annual Seminar on Palliative Care Rambam Health Care Campus for Oncology Patients and their was held in early June 2012, featuring lectures Families in collaboration with on the revolution in treatment for non-Hodgkin's Rambam Health Care Campus lymphoma, innovations in CLL treatment, bone was held at the end of January 2012, featuring marrow transplantation and innovative treatments, lectures on palliative care, such as: the essence of palliative care for hematological diseases, health and palliative care, palliative care unit activity, principles joie de vivre. The lectures were delivered on a voluntary of a healthy balanced diet and nutrition for cancer basis by: Dr. Nati Horowitz, Dr. Riva Feinman, patients, nutrition supplements and natural medicinal Dr. Zila Zukerman, Dr. Tamar Tadmor, and preparations, and positive thinking to find hope Dr. Dina Izen. The seminar was held courtesy and meaning. The following delivered lectures of Roche Pharmaceuticals Israel Ltd. on a voluntary basis: Dr. Yehezkel Flechter, Sara Danus, Anat Omer, Dr. Gila Rozen, Noga Ziv, An evening seminar for lung cancer Dr. Gil Bar -Sela, Doron Lulav-Greenwald. The patients at the Tel Aviv Sourasky seminar was held courtesy of Abbott, Madison, Medical Center courtesy of the ICA Novartis, Sanofi and Merck Serono. was held in early July 2012, moderated by Prof. Ofer Merimsky, Director of the Unit of A Seminar in Arabic on Cancer Bone and Soft Tissue Oncology, and Head of the Diseases and a Healthy Life Style Lung Cancer Unit at the Tel Aviv Sourasky Medical was held in Majar in April 2012, in collaboration Center. The meeting featured lectures on subjects with the Director of the Social Services Bureau such as: endoscopic interventions for the removal in Majar, Ali Kizal; the seminar, held in Arabic, of lung tumors, advanced diagnostic techniques, discussed cancer diseases and a healthy lifestyle. innovations in treatment and maintenance of 41 Annual Report 2012

quality of life. The following delivered lectures on a appealing design, and addresses the volunteer staff, voluntary basis: Dr. Yossi Paz, Dr. Yehuda Shwartz, enabling them to keep up-to-date with what's Dr. Larissa Rivo and Prof. Merimsky. The seminar going on in the group, within the ICA, and in the was held courtesy of Roche Pharmaceuticals content world shared by those involved in the fight Israel Ltd. against breast cancer. Telephone Monitoring – a select group of volunteers in the central and northern regions monitors breast cancer patients by phone once every two months. The volunteers speak with women who received support from "Yad Lehachlama" and ask them how they are, which gives them renewed strength to continue fighting their battle "Yad Lehachlama" with cancer. (Reach To Recovery) Breast Prostheses Consultation – "Yad "Yad Lehachlama" (Reach to Recovery) is a Lehachlama" volunteers assist in customizing breast group that is comprised of female volunteers prostheses for women who have undergone breast who have been diagnosed with breast cancer, surgery. The consultation service which is offered coped with the disease and recovered. These throughout the country, is staffed by volunteers women undergo a unique training program who have undergone similar surgical procedures and provide support, information and personal themselves, have survived and completely recovered. accompaniment to women who have been recently diagnosed with the disease. The ICA "Yad Lehachlama" (Reach to Rehabilitation and Welfare Dept. accompanies Recovery) Volunteers Conquer these volunteers throughout the year, organizes the Matterhorn Mountain in continuing education programs, as well as Switzerland professional meetings and bonding activity Mrs. Maya Ezrahi and Mrs. Orna Kalron, days for group members. "Yad Lehachlama" volunteers, representing "Europa Donna – Israeli Forum" (the European "Pink Button" – an interactive option has recently Breast Cancer Coalition) took part in the "Rope been updated for online communication from of Solidarity" Project. As part of this initiative, recently diagnosed patients so that they may breast cancer survivors participate in a climb atop contact Yad Lehachlama volunteers directly via Matterhorn Mountain in Switzerland. The journey the ICA website. Calls arrive directly to the "Yad began in Zermatt, where for two days they gradually Lehachlama" coordinator who refers requests to climbed higher and higher and got accustomed volunteers and professionals, respective of the to walking in the mountain air where there is less specific request. oxygen at a high altitude. Following the climb, New Newsletter for "Yad Lehachlama" the participants met for a round table discussion volunteers – the monthly newsletter for "Yad with the medical and supportive staff and heard Lehachlama" volunteers is currently being delivered a personal story of a woman who survived breast via email. The newsletter boasts a user-friendly and cancer. The discussion revolved around several 42 Annual Report 2012

topics, such as the transparency of information for the patient, how one may attain uniformity in the level of treatment in different regions of Europe, and more. The meeting with survivors from across Europe was fascinating, empowering, enriching and a unique experience.

ICA participated in the Dragon Photo: Amos ben Yaakov Boating Festival on the Sea of pink flowers into the water. In addition to the Galilee with two Dragon Boats competition, the attendees enjoyed a colorful steered by breast cancer patients happening: a Tai Chi workshop, drum circle, a and survivors and "Yad Lehachlama" sing-along, musical performances and more. (Reach to Recovery) volunteers The activity and groups were organized by "Yad Israel's first-ever Dragon Boat Festival on the Sea Lehachlama" Coordinator, Revital Mohaliver, of Galilee took place in May 2012. This festival who was assisted by ICA Northern Region Social originated in China thousands of years ago Worker, Ariela Littwitz-Sherman. as part of a boat race ritual featuring colorful wooden boats with a dragon shaped head. The "Yad Lehachlama" ICA accepted the invitation to participate in the Training Sessions for Medical festival and sailed two boats steered by some 50 Students and for Students at women - "Yad Lehachlama" volunteers, breast Schools of Physiotherapy cancer patients and survivors. The event was "Yad Lehachlama" Coordinator Revital Mohaliver moving and enjoyed by all; additionally team accompanied by "Yad Lehachlama" volunteers members benefited from an enjoyable and Zohar Geva and Einat Katz delivered lectures to bonding sporting activity. The afternoon featured medical students at Ben Gurion University in Beer a ceremony in memory of the women who did not Sheva, as part of a significant collaborative effort survive the disease, in which participants threw that have been put in place over the last several 43 Annual Report 2012

years. In addition, Yad Lehachlama's Coordinator Dr. Rinat Yerushalmi, a Senior Breast Oncologist delivered several lectures to second year students of the Breast Center at Rabin Medical Center at Schools of Physiotherapy which are integrated – Beilinson Campus, lectured on innovations in the "Women's Health" and treatment following and updates in breast cancer treatment, and a mastectomy (breast removal) course. Dr. Merav Ben-David, Director of the Radiation Oncology Unit at the Oncology Complex at Sheba Annual "Yad Lehachlama" Medical Center lectured on "Radiation Therapy Volunteers Conference among patients diagnosed with breast cancer". The Annual "Yad Lehachlama" Volunteers These sessions were followed by a question and Conference, assembling dozens of "Yad Lehachlama" answer panel. The participants then enjoyed an volunteers, was held in early July 2012 at the image workshop led by Shlomit Tamir Ben Ari, an Convention Center of Council for a Beautiful image and styling consultant, as well as a fascinating Israel in Tel Aviv. The conference began with a lecture on the principles of healthy nutrition and Rio Abierto circle dance. Following this activity, empowerment from our own sources of energy to introduce change into our lives and adopt a healthy lifestyle, led by Shirli Zilber. The conference concluded with a performance called "Lokachat Neshima" (taking a breath of air) performed by actress Idit Noiderfer. The conference was held courtesy of Roche Pharmaceuticals Israel Ltd.

44 Annual Report 2012

Fun-filled Activity Day for Breast Cancer Patients at “Hai Park” in Kiryat Motzkin Mid-August 2012 saw a particularly moving and fun-filled activity day for breast cancer patients and their families held at “Hai Park” in Kiryat Motzkin. The women and their families enjoyed a wide variety of leisure activities: an amusement park, body tattoos, plaster activity, mask drawing, laughter yoga and other activities. The day was held in collaboration with the ICA, Kiryat Motzkin Municipality, Rambam Health Care Campus, and Technion students, who contributed and offered their support. The event received coverage on TV, in the local press and on the Internet.

Hatzalmanyia 45 Annual Report 2012

Annual Conference of the European and ICA branches throughout Israel. The following Coalition against Breast Cancer are several make up and beauty care workshops (Europa Donna) in Milan, Italy that were held as part of the project this year: Ms. Zohar Geva, ICA "Yad Lehachlama" volunteer, accompanied by "Yad Lehachlama" Coordinator "Red Lipstick Day" – A Glamorous Revital Mohaliver, represented the organization Beauty Care Event initiated by at the Annual Conference of the European Coalition the “Hamashbir Lazarchan” in against Breast Cancer, held in November 2012 in collaboration with the ICA "Look Italy. The conference featured lectures on fascinating Good - Feel Better" Project topics, such as epidemiology, pathology, radiology, In mid-January 2012 the Gan Ha'ir branch of est. The main topic of discussion at the conference was Hamashbir Lazarchan Dept. Store held a gala how to initiate the establishment of Comprehensive launch event called "Red Lipstick Day" offering Breast Centers in hospitals in different countries (a facials and cosmetic treatment to some 30 female field in which Israel is a leader among developed cancer patients of different ages; these beauty European countries). Similarly, a fascinating lecture on care services were provided by beauticians Trends in the Treatment of Breast Cancer Patients was and make-up artists of the leading cosmetics delivered, focusing on the continued development companies, and hairdos were also provided by of personalized medicine, a medical model which studies the personal aspects of the disease of each individual, and tailors optimal treatment for the specific patient. At the conference, the Israeli representatives met with representatives of intriguing countries such as Uzbekistan, Slovakia and Kazakhstan.

Support groups, workshops and activities for the welfare of cancer patients and survivors The Rehabilitation and Welfare Dept. holds dozens of activities and projects across Israel for the welfare of cancer patients, survivors and their families:

"Look Good - Feel Better" Project This initiative is led on a voluntary basis by Ms. Francine Robinson (Phd). Cosmeticians; wig stylists, make-up artists, and hairdressers volunteer their services, offering beauty care treatments to female cancer patients at hospitals 46 Annual Report 2012

volunteer wig stylists of "Rivka Zahavi" Wigs Ltd. As the event drew to a close, the women received gift products which were donated by “Hamashbir LaZarchan”. This was a launch event for a campaign held during the entire month of January, inviting women to purchase red lipstick for a token fee of 15 shekels, with some of the proceeds dedicated to the ICA. Alongside the patients who arrived to show their support and receive indulgent beauty care services, the event was attended by business woman Mrs. Pnina Rosenblum, the "Meusheret" (Real Housewives of Israel reality star) Tali Riklis-Sinai, Hamashbir LaZarchan's in-house model, Shirley Buganim, former Miss Israel Tamar Ziskind, CEO at Hamashbir LaZarchan, Assaf Ben Dov, ICA Director General, Mrs. Miri Ziv, and others. The event received extensive media coverage and was also mentioned in "Laisha" women's magazine by female opinion leaders.

A "Healthy Lifestyle" Seminar and Indulgent Beauty Care Day for Female Cancer Patients and Survivors

Mid-May saw a "Healthy Lifestyle" seminar as well as a Beauty Care Day for female cancer patients, held at Beit Mati, ICA Head Offices in Givatayim. The meeting opened with a "Steps to a Healthy Life" workshop led by Itai Shore, a physiotherapist from the Hadassah Medical Center Ein Karem Campus; this session offered tips on the importance of physical activity during the course of the disease, with the help of practical exercises, and featured a lecture on nutrition and a healthy lifestyle delivered by Shirley Zilber, a personal coach and a group moderator for a healthy lifestyle. The event concluded with a make-up and beauty care workshop courtesy of Elcalil and Estée Lauder, led by make-up artist Kelly Dolev. The make-up artists personally applied make-up to each participant and provided them with tips on how to apply make-up properly and match colors and textures to suit their individual needs. 47 Annual Report 2012

Workshops at Medical Centers: Mid-June 2012 saw a "Fun-filled Morning for Children and Mid-December 2011 saw a make-up workshop for children and Mothers" at the Oncology dept. at Schneider Children's Hospital mothers at the inpatient dept. and the Pediatric Hematology in Petach Tikva. The children enjoyed body painting and other Oncology Institute at Soroka Medical Center in Beer Sheva, surprises, a clown and balloons, and the mothers received beauty with some 15 child patients in attendance. This event was care treatments as well as an enjoyable "break" courtesy of orchestrated on a voluntary basis by Yarin Shahaf Company Yarin Shahaf Professional Make up School and Rivka Zahavi make-up artists. The children enjoyed the body painting, goodie Wigs Ltd. bags and balloons. A balloon artist demonstrated how to Mid-August 2012 saw a "Fun-filled Morning" for children and make different shapes with balloons. Make-up artists offered mothers at the Pediatric Hematology Oncology Inpatient Dept. indulgent beauty care treatment to mothers who accompanied at Sheba Medical Center, Tel Hashomer. The children enjoyed their children. Their smiles at the end of the workshop attested a balloon artist, body painting and surprises, and the mothers to the fact that the goal which the workshop sought to achieve enjoyed beauty care treatments courtesy of Yarin Shahaf was indeed accomplished. Professional Make up School and Fascino Wigs.

Community Workshops As part of activities offered by ICA Branches and Support and Activity Centers many workshops were held during the course of the year within the community, such as a make-up and beauty care workshop held at the "Strong Together" Center in Afula in mid-March for some 15 recovering cancer patients. The patients received training from make-up artists Hagar Peretz and Motti Sela courtesy of Gigi – Beauty Academy and each one of the participants was given a make-up session. The make-up artists provided beauty care tips to all the women, such as how to apply make-up properly and match colors and textures to suit their individual needs. Similarly, workshops were held at ICA branches in Dimona and Haifa, and at the Sir Charles Clore Hostel (see Chapter entitled the "Sir Charles Clore Hostel"). The beauty care and wig loan room at Beit Mati, ICA Headquarters in Givatyim, continues its activity. Cancer patients visit this room once a week for wig fittings or to borrow a wig free of charge. 48 Annual Report 2012

ICA “Steps to a Healthy Life” Workshops – Project "Survivors towards The ICA acts to promote the rehabilitation and a Healthy Life" quality of life of cancer patients through various The aim of this workshop is to help cancer projects. One of these projects is the "Steps to a survivors cope with the aftermath of the disease, Healthy Life", which aims to expose cancer patients to enhance their quality of life, to provide them to the healthy advantages of physical activity, and to with tips on how to lead a healthy life, and to encourage them to build time in their schedule for encourage them to return to their normal personal planned, structured physical activity and make it part routine and active community life. of their daily routine. Additionally the program offers consultation and professional guidance to patients who The participants take part in a series of professionally wish to join. The program includes a group training moderated meetings which discuss various topics: session delivered by physiotherapy professionals; each returning to one's normal life and family routine; participant receives an explanatory booklet as well sexuality; health challenges after treatment and as a resistive exercise band with which participants coping with long-term side effects; engaging in may exercise at home. Prof. Naama Constantini, a physical activity tailored specifically to the needs sports medicine specialist at Hadassah Optimal's Sports of cancer survivors; developing a customized Medicine Center, serves as a professional authority nutrition plan during and after the disease, and source of knowledge and updates, regularly complementary medicine for cancer patients and responds to questions, and provides professional survivors. Participation in these workshops guidance and supervision. ICA Rehabilitation and is free of charge. Welfare Dept. Director, Social Worker Orit Spira, In recent months dozens of workshops were is in charge of this program in conjunction with held all over Israel at Support and Activity Livia Kislev, ICA Head Nurse. The first session of Centers and ICA branches, with ICA regional the training course was recently completed held at social workers in charge of organizing these Beit Mati, ICA Headquarters in Givatayim, conducted sessions. This year saw "Survivors towards for physiotherapists operating this national program. a Healthy Life" seminars in Netanya, Haifa, Today the project runs in some 17 medical northern branches, Dimona, Modi'in, Givatayim, centers throughout Israel, with the aim of and Jerusalem, and additional workshops are incorporating all medical centers in Israel into in the works within the community over the this program and expanding it to pediatric next coming months. departments and in community health centers. "Assuta" Medical Center, in collaboration with the ICA, held two breast cancer survivors workshops featuring meetings on how to cope with side effects, healthy nutrition, physical activity tailored to the specific needs of each individual, sexuality, personal coping skills, coping strategies for couples, and families, and an experiential meeting to learn how to live a healthy lifestyle. 49 Annual Report 2012

ICA support groups and Carriers who are at risk of developing breast/ activities for cancer patients ovarian cancer. and survivors within the Additional groups around Israel community from the north to the south, under Support groups continue to convene at Beit Mati, the responsibility and coordination ICA Headquarters in Givatayim. These groups of ICA regional social workers: are led by the Director of the Rehabilitation and An art therapy group opened in Ma'alot, Welfare Dept., Social Worker Orit Spira and Social moderated by a resident of Kfar Veradim, Michal Worker Anat Zakkai, Breast Care Coordinator at Dror, and in conjunction with ICA Northern Assaf Harofeh Medical Center: Region Social Worker, Ariela Littwitz-Sherman "Young Adults Embarking on Life" Support and Social Worker Yael Gershler of the Dept. Group - geared towards young unmarried men of Social Services of the Municipality of Maalot and women between the ages of 20 and 30, Tarshicha. who must contend with cancer while coping An art therapy group opened in Nahariya, with other issues that are typical of this phase moderated by Michal Dror, and hosted by WIZO of life. (For additional information about the Nahariya Club. group's activity, please see under "Activity for The ICA Branch in Beit Shean has begun conducting Child and Young Cancer Patients"). support and leisure activities for cancer A support group for young women coping patients and survivors: with cancer - group which supports women Yoga, applied arts, Tibetan bowls and between the ages of 30 and 50, and addresses coaching group. The Chairperson of ICA's Beit problems experienced by group members who Shean Branch, Rachel Batito, and the Branch's are coping with cancer diseases. Welfare Coordinator, Hana Dadon, lead this A support group for young couples – a group activity. that supports couples between the ages of 30 A support group for cancer patients and and 50, in which one member of the couple has survivors opened in Tiberias. The group that cancer. is hosted at the city's Beit Yad Lebanim was A support group for older couples –a group organized by the Chairman of the ICA Tiberias that supports couples aged 50 and over, in which Branch, Dalia Slotzky and the Branch's Welfare one member of the couple has cancer. Committee Coordinator, Michal Dahan. Support group for parents of young children Dalia Givoni and Northern Region Social coping with bereavement - for parents of Worker, Ariela Littwitz-Sherman act as the children who passed away with cancer when group moderators. they were under the age of 18. Cancer patients and survivors meet once a Support group for parents of older children week in Hadera at the local ICA branch for a coping with bereavement - for parents of drawing club that is led on a voluntary basis by children who passed away with cancer when Linda Simantov, as well as an art therapy group they were over the age of 18. moderated by Social Worker Anat Getz-Berliner. Support group for "Healthy Gene Mutation Rivka Keren, Hadera Branch Chairperson and Carriers" - a group for BRCA 1/2 Gene Mutation Tali Shabtai, coordinate and accompany the 50 Annual Report 2012

participants. The staff is led by Northern Region at Hadassah Medical Center, Ein Kerem, and Social Worker, Ariela Littwitz-Sherman. under the supervision of Central Region Social The Netanya branch hosts a support group Worker Irit Goldshtein. for cancer patients and their families led by Social Worker Orit Spira, Director of the ICA Rehabilitation and Welfare Dept., and Central National ICA Sexuality Region Social Worker, Irit Goldshtein. Consultation Service for The Kfar Yona Branch hosts a support group for Patients and their Partners women who cope with cancer and a group The Sexuality Consultation Service continues for coping with loss and bereavement, led operating at Beit Mati, ICA Offices in Givatayim by Central Region Social Worker Irit Goldshtein and is run by Livia Kislev, ICA Head Nurse and and Social Worker Rita Darfkin, Me'uhedet Lena Kurtz, ICA Nurse and Sexuality Consultant. Healthcare Fund. This service is free of charge and is provided on In Kfar Saba a support group for women who a national level in hospitals, and for partners, as cope with cancer is scheduled to open, under per request. Additionally, seminars on sexuality the guidance of a psycho-oncology professional; and fertility are held throughout the year, initiated this group aims to assist patients in coping and attended by the Sexuality Consultant, and emotionally with the effects of cancer with the professional meetings and lectures are held for help of artistic tools. survivors as part of the "Steps to a Healthy Life" The Hod Hasharon Branch continues to host a workshop. support group for cancer patients and their families. The group is led by Central Region Social Worker Irit Goldshtein. National Speech Rishon LeZion Branch hosts a support group Rehabilitation Consultation for cancer patients and their families. The group meets once every two weeks at Service for Cancer Patients the Beit Yad Lebanim in Rishon LeZion. The Consultation, training and guidance services are group is led by Central Region Social Worker provided for patients and their families regarding Irit Goldshtein. professional services available within the community. Three support groups are scheduled to open Training and guidance programs are also provided at the Ashdod Branch: a support group for for qualified professionals attending to cancer female cancer patients led by Social Worker patients within the community. Consultation is Noga Gurevitz, a support group for Russian provided in several areas, such as: swallowing speakers led by Social Worker Rima Feldman disorders – diagnosis and rehabilitation, speech and Social Worker Yelena Brashuar. Additionally, and voice rehabilitation, adaptation and trial a support group for coping with loss and for rehabilitative skills. Speech and swallowing bereavement is scheduled to open, and is to rehabilitation after oral cavity, larynx and throat be led by a psycho-oncology professional. surgeries, including complete laryngectomy, as Modi'in Branch hosts a support group well as following a tracheostomy. This service for patients and their families, led by is provided by ICA Speech Therapist, Dr. Inbar Cohen, a psycho-oncology psychologist Mrs. Frieda Kornbrot. 51 Annual Report 2012

“Teletmicha” – diagnosed. There are 110 children in the northern region, 186 children in the central region and First-aid Emotional Support 37 children in the southern region. The health for Cancer Patients, Survivors condition of some of the children does not allow and their Families them to take part in the project at the moment, The ICA "Teletmicha" tele-support hotline operates however they are still enrolled in the project, directly from the Rehabilitation and Welfare Dept. so that they may continue to participate in the at Beit Mati, ICA Offices in Givatayim. The calls program once they are able to. are routed to the dept. which is staffed by social workers and professionals specializing in additional “Impact”, “Heiseg” and “Shahak” areas, such as: nursing, rehabilitation, sexuality, Projects – Students Volunteer etc. The personal response is provided to callers in This year approx. 200 students from all over Israel Hebrew, Arabic, Russian and English. It is important participated in the IMPACT project of the Council to mention the 'Telemeida' information call for the Wellbeing of Israel's Soldiers, which centers in Hebrew, Arabic and Russian run makes bursaries available to students who in by the ICA, as well as the ICA Information turn get involved in community service in return Resource Center which runs a drug resource for the funding they have been provided. The center for patients and provides information students are assigned to cancer patients in the and support on different subjects (for additional community or to families of children who have information about the information call centers cancer. Additionally, some of the students are placed please see chapter entitled "Public Information in oncology departments in hospitals, to assist the and Education"). dept. staff and to maintain direct contact with the patients. ICA regional social workers - in the central region Irit Goldshtein, in the northern region, Activities for Children and Ariela Littwitz-Sherman and in the southern Teens who have Cancer region Miri Mor Yosef - guide and accompany the students throughout the year according to their “Hope for Life” Project place of residence. Social Worker Dalia Stern, “The Hope for Life” project is a unique initiative Project Coordinator, maintains regular contact that trains qualified teachers or students to assist with the students and families throughout the year. school-age children who are often absent from school due to their illness. The tutors help these Successful Collaboration Continues children in catching up with their schoolwork, from between Emek Izrael College kindergarten lessons to preparing for matriculation Students and Children who have a exams. The project aims to assist children so that Family Member who has Cancer they do not "fall behind" in their studies, in spite The volunteer students who assist children with a of their illness. The tutors' investment gives the family member who has cancer are guided by Northern kids and their parents the hope and strength Region Social Worker Ariela Littwitz-Sherman to persevere and cope with their disease. The and are active throughout the northern region. project was in contact with about 340 children The activity is conducted in collaboration with and their parents. 2-3 pupils join the project each Emek Izrael College's Dept. of Social Intervention week, depending upon when their disease was and "Hallel" Organization. 52 Annual Report 2012

Renewed neuro-psycho-oncological "Transparent Circles of Strength" Rehabilitation Consultation Service Project and Support Group for Parents of Through acting, writing one's life story and various Children who have a Brain Tumor other activities, the Carriage Theater, led by ICA has renewed the activity of the Neuro- Erez Meshulam, aims to alleviate the suffering psycho-oncological Rehabilitation Consultation of children who have cancer and are undergoing Service for children coping with brain tumors and treatments, and also seeks to assist them in coping treatment side-effects, under the direction of with the disease and returning to their normal life Dr. Michal Sadeh, a Neuropsycho-Oncologist. routine. This project is run at Hadassah Medical This service is geared towards children who are Center, Ein Kerem in Jerusalem. recovering from brain tumors and their parents, and includes: initial consultation and guidance, A Computer for a Sick Child training to go back to school and return to As part of this project, the ICA distributes dozens one's normal family and community routine. of PC’s to children over the age of 9 who have Professional accompaniment and training is also cancer, whose families cannot afford to purchase a provided to various professionals who work with computer. The PC's are distributed across Israel, to the children and their families in the oncology enable child patients to play, study, and maintain departments at hospitals and within the community. contact with their friends and teachers, even Additionally, a group for parents of children with when they are confined to a bed. The project is brain tumors meets once a month at Beit Mati, coordinated by Social Worker Dalia Stern. ICA Headquarters in Givatayim, where parents receive support and guidance on how to cope Fun-filled Activity Days and with their child's brain tumor, and also receive Performances for Children who relevant information to help them persevere in have Cancer, with the assistance of this process. Similar meetings are also held in the Tel Aviv-Jaffa Municipality Haifa, Jerusalem and Be'er Sheva. During the Hannuka holiday, the Events Dept. at the Tel Aviv-Jaffa Municipality donated tickets “Give Kids the World” Project in to Hannuka performances held in the city for memory of Miri Sheetrit of blessed children who have cancer. memory During Passover vacation, the Tel Aviv-Jaffa This year, 16 families who have a child with advanced- Municipality donated 1,000 tickets to the stage cancer took part in the Family Vacation Luna Park Amusement Park. The children and Project funded by the ICA and financially assisted their families enjoyed a fun-filled day on all by the Foundation in memory of Miri Sheetrit of the park's attractions and could relax, rest blessed memory. This project offers a week-long and participate in diverse activities: music, vacation held at the "Give Kids the World" Children’s children's performances, as well as partake of Village in Orlando Florida. The children visit parks refreshments that were specially prepared for and enjoy free admission to facilities and rides as them. The event was attended by Sari Israeli, well as additional attractions. The families have a Ceremonies and Events Director of the Tel Aviv car at their disposal as well as an English speaking Municipality, Michal Kahalani, ICA Children's escort as required. The project is coordinated by Projects Supervisor and Central Region Social Mrs. Frieda Kornbrot. Worker Irit Goldshtein. 53 Annual Report 2012

“Young Adults Embarking on Life" A "Young Adults Embarking on Life" Trip to Mt. Support Group Carmel – the "Young Adults" group embarked The ICA-initiated "Young Adults Embarking on on a two-day trip to Mt. Carmel at the end of Life" Group continues to hold meetings and July 2012, an activity conducted by "Etgarim" activities with assistance from volunteers and Social Society (a non-profit organization which focuses Worker Orit Spira, Director of the Rehabilitation on helping individuals with special needs rehabilitate and Welfare Dept. The group serves as a source of themselves physically, mentally and socially, through inspiration, strength and support – crucial elements challenging sports and outdoor activities) and the in the process of returning to a "normal" life – in ICA. The group members were accompanied by the lives of young people who have been stricken Eran Bressler and Neta Naaman-Levinhoff of by cancer at the outset of their independent the "Etgarim" Society, Central Region Social Worker trajectory as adults. The group, consisting of some Irit Goldshtein and "Yad Lehachlama" (Reach 50 members, meets once a week at the "Strong to Recovery) Coordinator, Revital Mohaliver. Together" Center at Beit Mati, ICA Headquarters The trip featured diverse bonding activities such in Givatyim. Fun-filled and challenge as sailing, a trek to Mt. Carmel, and preparing activities are included among the events meals outdoors. held by the group, and are conducted with the help of the project's dedicated Fun-filled and Enjoyable Meeting volunteers. Social Worker Orit Spira, in the North for Arabic Families of Director of the Rehabilitation and Children who cope with Cancer Welfare Dept. and Social Worker Anat Mid-June 2012 saw an enjoyable meeting for Zakkai of the Oncology Institute at Assaf families of children who have cancer at the Sindibad Harofeh Medical Center lead the group. Vacation Village in Kfar Kabul. The children enjoyed the swimming pools, waterslides, inflatable bounce houses, laughter yoga, a magician and other attractions for children.

54 Annual Report 2012

Support, Update and providing care for cancer patients and their families. Accompaniment meetings for This targeted training in oncology-related subjects Regional Social Workers is not offered in any university training program. Training Workshops for 'Telemeida' Volunteers - Rehabilitation and Welfare At Beit Mati, ICA Offices in Dept. invited the 'Telemeida' volunteers to an Givatayim: acquaintance workshop with the dept. employees As part of the training programs for professionals, and its diverse activity; an additional aim of this three courses moderated by leading lecturers, workshop was to provide coping strategies to which award professional development credit, the volunteers and to show them how to fulfill opened this year: patient needs. The workshop improved the "Short-term group intervention - a dynamic service that is provided to callers and reinforced approach" course – a "train" group (revolving the personal bond between the participants door group) led by Dr. Zohar Rubinstein. and the Rehabilitation and Welfare Dept. In view of the success of the group moderation Group meetings on exercising the rights of course in previous years, this year saw the opening patients residing at the Charles Clore Hostel of the first-everadvanced moderator training continue to be held once every two months. course led by Dr. Zohar Rubinstein. Monthly training meetings for Netanya, A course in oncology for novice social workers Kfar Yona and Ashdod Branch volunteers led by Dr. Shlomit Perry. continue with the aim of defining the volunteers' role and providing them with coping strategies An annual course on: Treatment and for the daily struggle with the disease and regular Rehabilitation for Head and Neck Cancer contact with patients. In addition to accompanying Patients was held at the ICA from October 2011 to and training volunteers throughout the year, January 2012. The course, which awards professional the Dept. has also explored the possibility of development credit, numbered some 30 professionals, expanding the welfare volunteer reservoir as well including nurses, speech therapists, dieticians and incorporating Rehabilitation and Welfare Dept. physiotherapists. The continuing education program services in additional ICA branches to enhance consisted of study of physiological subjects, such the well-being of cancer patients. as: anatomy and physiology of the head and neck and emotional-social subjects such as: palliative care and communication methods between the Continuing Education patient and his/her family. Courses, General Courses and An annual course on: "Oncology, Fitness and Physiology" was held at the ICA from September Meetings for Professionals 2011 to January 2012. This continuing education The ICA is an institution approved by the Ministry course, which awards professional development of Education for professional development credit credit, is geared towards physiotherapists, from (study fund). The organization finances professional medical centers across Israel, who are engaged in continuing education courses which constitute the ICA "Steps to a Healthy Life" Project. Aside a significant component of ICA's training for from imparting knowledge about prevalent cancers professionals specializing in the unique area of (such as breast, lung, digestive system and others) 55 Annual Report 2012

and their treatments, the course also included approaches to death, the response of peers, psycho-social content, such as: situations involving cancer-related death in cinema, speeding up anxiety and depression among patients facing a death and dying, and children's perception of life-threatening disease and more. death.

Continuing Education Courses in Seminar for Breast Health the North: Coordinating Nurses and Social Under the initiative of Social Worker Orit Spira, Workers Director of the Rehabilitation and Welfare Mid-May saw a seminar for breast health Dept., and accompanied by Northern Region coordinating nurses and social workers at Beit Social Worker, Ariela Littwitz-Sherman, a Mati, ICA Headquarters in Givatayim. The seminar continuing education course on palliative care opened with a lecture delivered by Dr. Alex Waller, for patients, coordinated by Prof. Miri Cohen Medical Director at the ICA Home Hospice on of Haifa University, opened in the ICA complex "Inter-disciplinary Team Work – with an emphasis in the North. This course is geared towards social on alleviating pain in the oncology patient". "Yad workers employed at oncology institutes. Lehachlama" Coordinator, Revital Mohaliver, gave In April-May 2012, the ICA Haifa Branch held a an overview of the group's activity, with a look to continuing education course on palliative care the future, and Dr. Mariana Steiner, Director of for Clalit Healthcare Services nurses from the the Oncology Service at Carmel Medical Center Haifa and Western Galilee Region in Haifa, lectured on "Intra-Operative Radiation Under the initiative of Social Worker Orit Spira, Therapy". The seminar concluded with a lecture Director of the Rehabilitation and Welfare Dept., delivered by Dr. Tami Karni, Director of the Breast and Northern Region Social Worker Ariela Health Institute at Assaf Harofeh Medical Center, Littwitz-Sherman, a first-ever continuing and Social Worker Anat Zakkai of the Breast education course on Palliative Care for the patient Health Institute at Aassaf Harofeh Medical Center and Family was launched in Afula for social on "Questions Female Patients Ask". workers of Clalit Healthcare Services employed throughout the northern region. Seminar for Ben-Gurion University Medical Students Israel Psycho-Oncology Society In keeping with tradition, the collaboration with Conferences at Beit Mati, ICA Ben-Gurion University in Beer Sheva, initiated Headquarters in Givatayim: by Prof. Yoram Cohen, former Director of the December 2011 saw a seminar called: "Hesitating Oncology Institute at Soroka Medical Center, for a Moment: from the Clinic to Research and and continued by current Director of the Back", which focused on an in-depth presentation Oncology Institute, Prof. Shmuel Ariad, early and discussion of therapeutic approaches from July saw a seminar for medical students held a clinical and research perspective. at Beit Mati, ICA Offices in Givatayim. The day Early June 2012 saw another seminar entitled: opened with greetings delivered by ICA Director "Fighting or giving in: approaches to death". General, Mrs. Miri Ziv, followed by lectures During the conference, fascinating lectures were on Sexuality and body image, Rehabilitation delivered on this subject, discussing diverse for Head and Neck Cancer Patients, est. The 56 Annual Report 2012

seminar concluded with a lecture by "Yad Oncology Unit Social Workers Forum, organized Lehachlama" Coordinator who spoke about by Northern Region Social Worker, Ariela the group and its widespread activity in Littwitz-Sherman on "Exploring Expectations supporting and accompanying women coping and Content". ICA Head Nurse, Livia Kislev, with breast cancer. lectured on Sexuality. In addition to the seminar held in mid-May Interest Groups: (above), regular meetings of Breast Care Nurse As part of the Rehabilitation Dept. activity, this Coordinators were held with Livia Kislev, ICA year featured periodical meetings of professionals Head Nurse. The meetings were accompanied within the fora of interest groups that discuss a by Social Worker Anat Zakkai, of the Breast specific therapeutic subject: Health Clinic at Assaf Harofeh Medical Center, The Pediatric Social Workers Interest on coping strategies to help staff deal with Group featuring meetings organized by psycho-social issues. Central Region Social Worker Irit Goldshtein, A Speech Therapists Interest Group meets on on "Pediatric Neuro-Psychology", as well a regular basis at Beit Mati, ICA Headquarters in as meetings of the Social Workers/Patient Givatayim, moderated by Mrs. Frieda Kornbrot, Navigators Group (for Breast Cancer Survivors) ICA Speech Therapist. These meetings discuss on "Yad Lehachlama": Trends, Changes and various subjects to enrich professional knowledge, Challenges, featuring Dr. Michal Sadeh, ICA such as throat rehabilitation and equipment, Neuropsycho-oncologist. discussion on treatment modalities for oral July saw the first meeting of theGynecology- tongue cancer and other subjects.

57 Annual Report 2012

"Strong Together" ICA Support Centers for Patients, Survivors and their Families

"Strong Together" Center, and support groups for those coping with loss and bereavement. (For information on additional support ICA Headquarters, Beit Mati, groups that ICA runs throughout Israel please see Givatayim the chapter on "Rehabilitation and Welfare"). The "Strong Together" Support Center which operates at Beit Mati in Givatayim is a home away from home within the community that offers patients, survivors and their families a wide range of support groups, workshops, lectures and body- mind activities. In view of the fact that the Support Center constitutes a significant component in the patients' emotional and physical coping with cancer, its image has been revamped in a refreshing manner. The old furniture was replaced and the Support Center conveys a comfortable and pleasant atmosphere of a warm and supportive home for A support group for children whose siblings patients. In order to expand the support group were treated at Schneider Medical Center activity, a treatment room has been added, so and passed away with the disease – a unique that several groups may be run simultaneously. support group has opened for children whose Some of the activities that are conducted at siblings succumbed to cancer, in recognition the Center are in memory of the late Ruthi of the complexity that arises when children Verubel (Schneider). are faced with the loss of a sibling, and in view of the fact that for the most part, their special Support Groups needs are not met. Support Groups operate regularly at the Center and new groups open throughout the year. The Individual Consultation, Parent- following groups operate at the Center: a support oriented Guidance group for those coping with different cancers, a Individual/couple meetings are held at the Support support group for young women coping with Center to provide initial coping strategies as well as female cancers, support groups for married couples parent-oriented guidance. Later on, and as required, and adult patients, a support group for relatives of the Support Center offers parents the opportunity cancer patients, a support group for young adults, to participate in support groups, workshops for 58 Annual Report 2012

survivors and also refers participants to therapeutic entities within the community. Consultation is provided by Social Worker Orit Spira, Director of the Rehabilitation and Welfare Dept. as well as Central Region Social Worker Irit Goldshtein.

Workshops The Support Center holds a plethora of enrichment workshops, such as expression and art, "Touching the Heart" Workshop based on guided imagery, meditation, drama and movement, a "Ways to Finding Meaning" Workshop, a cooking, nutrition and a healthy lifestyle workshop as well as a "Nature Therapy" Workshop based on the bond between humankind and nature, and more.

ICA "Survivors towards a Healthy Life" Workshop The ICA runs unique workshops throughout Israel. These workshops are comprised of a series of lectures for cancer survivors and are designed to support and accompany survivors upon the completion of their treatments, to help them enhance their quality of life and get back into a full and active routine (additional information may be found in the chapter on "Rehabilitation and Welfare"). As part of this project, a workshop was held at the Support Center at Beit Mati, ICA Headquarters in Givatayim, featuring the following lectures: "Nutrition after surviving cancer" moderated by Limor Mardi-Tilbor, a dietician. "The emotional challenges of coping after survival" moderated by senior social worker Vered Ashborn-Noty. "effects after treatments" and "The Impact of Treatments on Sexual Health" moderated by Livia Kislev, ICA Head Nurse. "Curing the past, treating the present and creating the future" moderated by Irena Rozenberg, senior Physiotherapist.

A "Healthy Lifestyle" Seminar and Pampering Beauty Care Day for Female Cancer Patients and Survivors Mid-May saw a "Healthy Lifestyle" seminar as well lecture on nutrition and a healthy lifestyle delivered as a Beauty Care Day for female cancer patients, by Shirley Zilber, a personal coach and a group held at Beit Mati, ICA Headquarters in Givatayim. moderator for a healthy lifestyle. The event concluded The meeting opened with a "Steps to a Healthy Life" with a make-up and beauty care workshop courtesy workshop led by Itai Shore, a physiotherapist from of Elcalil and Estée Lauder, led by make-up artist the Hadassah Medical Center Ein Karem Campus; Kelly Dolev. The make-up artists personally applied this session offered tips on the importance of make-up to each participant and provided them with physical activity during the course of the disease, tips on how to apply make-up properly and match with the help of practical exercises, and featured a colors and textures to suit their individual needs. 59 Annual Report 2012

ICA "Survivors towards a Healthy Life" Workshop This project included a workshop at the Support Center in Haifa featuring the following lectures: "From disease to survival with the help of a healthy diet and lifestyle", delivered by Naturopathic Physician Ronit Leibowitz of the Oncology Institute at Linn Clinic. "Patient – family – physician communication" delivered by Dr. Lea Unger, A medical Body-Mind Activities sociologist. In addition to the special workshops and support "Healthy Communication via Improvisation groups, the Support Center offers members the in Touch and Movement" delivered by Or opportunity to focus on the body-mind connection, Fruchter, an Improvisation Workshop instructor in activities such as: Yoga, Feldenkrais, Chi Kong, and Touch and Movement Therapist. Pilates, Belly Dancing and more. Additionally, a hands-on activity workshop "Embarking on the Good – identifying the Lectures and Library sources of strength within me" was delivered Lectures are held monthly on diverse and varied by Tamar Duek, a group moderator. topics. The Center's library, which is a book swapping club, is run by the devoted volunteer Lea Broker. The Emanuel G. Rosenblatt "Strong Together" Activity and Support Center at Rosenfeld House, Haifa Support Groups A "Together – we will cope better" coping group, aimed at the main caregivers of a family member who has developed cancer, is run at the Support Center in Haifa, as well as a Support Group for Coping with Bereavement and Loss for family members, and a Support Group for Parents who have lost their children.

Body-Mind Workshops and Activities The Support Center also holds workshops such as: Therapy) Workshop which helps participants cope A Coaching Workshop for Cancer Survivors with anxiety and to enhance their quality of life, A which assists survivors in making some kind of Healthy Cooking and Nutrition Group, a Music change in their lives, C.B.T. (Cognitive Behavior Workshop, Movement and Dance Therapy, E.F.T. 60 Annual Report 2012

(Emotional Freedom Therapy) Learning Method Center, and the staff is attentive to the wishes of – this workshop focuses on balance and free flow of the people who frequent it. the energetic system in the body, awareness and personal development, Feldenkrais, laughter Body-Mind Activities yoga, a crocheting club, applied art, and paper Body-Mind activities are held at the Center, such mache sculpture. Last summer saw the opening as: Yoga, Chi Kong, Pilates and Feldenkrais. of the "Drums Alive" club – rhythmic coaching using drumming movements, which is a form of Support Groups release and shapes the body. The Center offers a Support Group for family members, a Support Group for Patients and a Support group for coping with loss and ICA "Look Good - Feel Better" bereavement. make-up and beauty care workshop Workshops and Classes Dozens of "Look Good Feel Better" make-up The Center offers various art classes such as: and beauty care workshops are held throughout ceramics, jewelry making, drawing and the year across Israel, one of which was also computers. Additionally, unique workshops held at the Haifa-based Support Center (for are held, such as: a Playback Workshop (theater additional information about the project, please based on improvisation and personal stories), a see the chapter on "Rehabilitation and Welfare"). Relaxation and Guided Imagery Workshop, The participants received an explanation and and a Movement Class – that is based on the guidance on how to use various cosmetics, as theory of movement and dance. well as recommendations on the proper make-up, particularly when undergoing cancer treatments. The workshop was moderated by make-up artist Niva Viola who volunteered her services.

Israel and Leila Alter "Strong Together" Activity and Support Center in Jerusalem The scope of activities at the "Strong Together" Activity and Support Center in Jerusalem has grown and increased over the year. Each day more and more people frequent the Center after having heard about it from the attending staff, brochures, or from their friends who visit the Center on a regular basis. Many arrive immediately following treatment so that they don't miss even one meeting. Diverse activities are offered by the 61 Annual Report 2012

"Survivors towards a Healthy Life" Workshop at the Support Center in Jerusalem: A "Survivors towards a Healthy Life" workshop held from April-May 2012 featured the following meetings: "A person meets himself" – Life through Film – a meeting during which participants viewed a film that recounts the story of a conductor who returns to his home town and teaches its residents to listen to their hearts and their inner truth. A meeting on self-awareness and being attentive to one's inner truth, led by Anat Shefran-Or, a lecturer on literature and film. A personal story in the wake of the book "We could have traveled", depicting the journey of two women, one of whom developed cancer. This meeting was led by Ma'ayan Rogel, author and screenwriter. "Love and other Troubles" – a solo performance that is both funny and moving about the little true stories, led by Edna Kanti, storyteller. "The Box of Curative Imagery" – guided imagery to reinforce resources and empower inner- strength, led by Dr. Nimrod Sheinman, Body-Mind Therapist. "The Connecting Voice" Workshop – using voice to get in tune with one's body and soul, and serves as a form of expression and listening. The workshop was led by Merav Klin. Additional Events and Meetings "Nogea" (Touching) Theater group performance – the participants in the performance tell their own personal story and the actors dramatized their story in different, optimistic and humorous ways. This was a successful, empowering and moving event. A group of volunteers and students initiate telephone conversations with patients and their families from the Jerusalem area and surrounding areas, ask how they are, introduce the Support Center and invite patients to visit.

At the end of March, the "Kol Halachan" (The Voice had from those around him. Leading singers and of Melody) performance was held at Jerusalem musicians who were selected by Tomer participated Theater in honor of Tomer Globerman, and in the performance: members of the hard rock directed by Erez Meshulam, who runs the ICA band "Hayehudim", Shlomo Bar who played the "Transparent Circles of Strength" Project at the drums with all his might, Liran Danino and Muki. Hematology Oncology Dept. at Hadassah Medical Center, Ein Karem. The kids from the "Hayovel" junior high school in Mevaseret Zion where Tomer studies, performed, played musical instruments and sang songs that they wrote. Some of the songs were written by Tomer himself. Despite the fact that Tomer didn't feel well that day, he got up on stage and sang two songs. You could feel the strength that he gained from the support he 62 Annual Report 2012

End of Year Party at the Jerusalem Support Center An end of year party was held at the end of July. The event displayed a variety of breathtaking works that were made over the past year by those participating in the ceramics class, as well as combined arts and jewelry making. The female artists told the audience about the change that they had experienced during the course of their work on their pieces, and the impact that the class had on their personal lives. This was followed by a brief “Playback” workshop that is held at the Center and has been gaining momentum. Dozens of patients and survivors participated in the party and they appreciatively cited the tremendous contribution that the Support Center has made to their lives. They get spiritual strength from the Center which helps them cope with the disease, and they gain support from the Center's staff who lend a sympathetic ear and an outstretched hand and give them heart-to-heart consultation. Advocate Atiya Simcha, Chairman of the ICA Jerusalem Branch, delivered greetings, thanked the professionally skilled staff and gave an overview of the Center's extensive activities. The Director of the Support Center, Social Worker Dalit Ben Rimon, mentioned three devoted participants who frequented the Center despite their pains and difficulty, who passed away with the disease during the course of the year, and on a brighter note, bid farewell to women who recovered from the disease and will no longer participate in the Center's activities.

ICA "Look Good – Feel Better" Project: Buffy, a hair and wig stylist visits the Center once every two weeks, spreading a lot of warmth and joie de vivre, beyond the spectacular haircuts that she gives. Iris Naor, the cosmetician gives relaxing and enjoyable facials once every three weeks; the women report a turn for the better in their mood after the treatment. Ruthi Verubel (Schneider) "Strong Together" Support Center Activities in Afula Body-Mind Activities The Center holds various Mind-Body activities, such as: Yoga, Feldenkrais, Hydrotherapy, Guided Imagery, Movement Workshop and more.

Various Workshops and Classes: The Center holds workshops and classes, such as: music, art, Tibetan Singing Bowls, circle of drummers, drawing, jewelry making, ceramics, sugar dough (pictured) and computer workshops.

63 Annual Report 2012

Make up Workshop at the Support Edy's House - Center in collaboration with "Look Ma'agan Community Support Good – Feel Better" project: Center for Cancer Patients and March saw a make-up workshop at the support Center as part of the ICA "Look Good Feel Better" their Families in Beer-Sheva project. This pampering day opened with breakfast Operates in collaboration with Ben Gurion following by greetings delivered by Northern University and the ICA Region Social Worker Ariela Littwitz-Sherman. Hagar Peretz, representative of Gigi in Afula The ICA which assisted in establishing and emphasized certain points and gave an explanation equipping the Support Center, finances about the principles of make-up. The participants patients' and survivors' transportation to were made up by a professional make-up artist various activities from Arad to Be'er Sheva, Motti Sela, in a festive and lively atmosphere. and assists in running the Support Center.

Support Groups "Survivors towards a Healthy Life" Workshop at the The Center offers a support group for patients Support Center in Afula and their partners, a support group for patients A "Survivors towards a Healthy Life" Workshop held in September-November coping with a chronic disease, and a support 2012 featured the following lectures: group for recently diagnosed patients and their "Inhibitions and side effects on the way to survival", led by Dr. Izik Kevin, partners, during the first year of diagnosis. Director of the Oncology Network at Haemek Medical Center. "The importance of physical activity as a step to a healthy life", led by Body-Mind Activities Einat Azulai, a Physiotherapist from the Haemek Medical Center. The Support Center offers diverse body-mind "Wise Use of Integrative Medicine", led by Dr. Orit Garcel, Complementary activities, such as Guided Imagery, Yoga, Medicine therapist. Chi Kong, Tai Chi, Feldenkrais, Meditation "Intimacy and Sexuality", led by Bruria Manor, A Hospital-Community (Vispana), Bone Building Exercises and Belly Communication Nurse at Haemek Medical Center. Dancing. Trips Twice-three times a year, the Workshops SupportCenter members embark The Center offers a variety of workshops, on tours across Israel, accompanied such as: creative writing, psychodrama, guided by their families. May saw a trip to imagery, enhancing brain capacities (according to the Tel Aviv area: a tour of Neve Zedek the Feuerstein Method) as well as a Bibliotherapy which combined stories about and by the Group which is financed by the ICA. people of the period, the places where they lives, created and endeavored. This Classes was followed by a tour of the “Tahana“ The Support Center offers diverse art classes, such - Railroad Station, a restoration of Israel's as: music, drawing, computers, conversational first railway station. The tour ended with English, ceramics art and aeronautics “Tu Bishvat” at the Support Center a visit to the Tel Aviv Port. workshops. 64 Annual Report 2012

Additional activities at the Support Center for the welfare of patients and survivors

ICA "Look Good - Feel Better" Project: Volunteer, cosmetician Tali Asayag, who arrives at the Center to help rehabilitate patients and help in enhancing external appearance for their well-being. The cosmetician gives an hour of pampering and beauty care for the body and face, using natural substances and under the supervision of the ICA. Additionally, the Center offers wig fitting (as well as wigs on loan and free of charge), treating hair that has fallen out, haircuts, and hair treatments for hair that has begun to grow back and more – services provided by hairstylists who are ICA volunteers – Asi Badali and Eva Aviv.

The Support Center offers activities once a week for 1st-6th grade Bedouin children, who are siblings and progeny of cancer patients. These activities are conducted by volunteers from different areas. The children enjoy sports activity, games, art, computers and more.

65 Annual Report 2012

Home Care Hospice

The Home Care Hospice service was established by the ICA in 1989 as Israel's first ever (non- voluntary) palliative care service, to provide an optimal solution and enhance quality of life for advanced-stage cancer patients who prefer to remain at home with their family and in a supportive environment. The ICA continues to provide financial assistance to palliative care in general and Home Care Hospices across Israel in particular.

This service is operated by the ICA through the Home in a continuing education course held at the Sackler Hospice offices located at theFriedman House Faculty of Medicine at Tel Aviv University, as well as at Hospice, which the ICA assisted in establishing, INPACT courses (an international palliative care training at Sheba Medical Center, Tel Hashomer. The home program) headed by Prof. Pessach Shwartzmann, care hospice service provides care to patients who of Ben-Gurion University and palliative care courses reside in the central region, and is also for patients organized by the ICA. who receive active oncology treatment and suffer In early February 2012, the Home Care Hospice from severe symptoms and are in need of relief. staff assisted in organizing a special event marking This service is operated by an interdisciplinary team UICC World Cancer Day featuring a film on pain trained in handling the complexities of the patient's that garnered very positive reverberations (for and his/her family's coping with advanced-stage additional information, please see the Chapter cancer in the end-of-life period as well as in the on "Seminars and Conferences"). provision of palliative treatment. 2012 provided the devoted Home Care Hospice The Home Care Hospice staff is comprised of staff with the sense of personal growth and Head Nurse, Mrs. Sari Cohen, Medical Director, innovation, which provided dedicated personnel Dr. Alexander Waller, oncology nurses, physicians with the strength to cope with the difficulties and social workers. inherent in their complex professional and The Home Care Hospice Staff continues to guide humanitarian activity. palliative care trainees in diverse training settings. 2013 will be marked by active participation of our Moreover, some of the staff are involved in the interdisciplinary team in the workshop "Palliative steering committee of a research study on "Sexuality Sedative Treatment" of the Annual Congress among Terminally Ill Patients". of the Israeli Palliative Medical Association. The Medical Director of the Home Care Hospice, During weekly meetings, the staff expands its Dr. Alexander Waller, delivers lectures at various reservoir of knowledge and planning to continue academic training settings for medical staff being to share its clinical experience and knowledge instructed on how to administer palliative care. He with the health care workers in hospitals and also lectures regularly at a course on palliative medicine within the community.

66 Annual Report 2012

Sir Charles Clore Hostel The Sir Charles Clore Hostel was established by The Clore Hostel caregiving staff, headed by the ICA in 1976, with the generous contribution Mrs. Roma Luria, possesses vast experience in of Sir Charles Clore of blessed memory. The palliative care and is equipped with the skills to ICA-operated Hostel is located in Givatayim, assist in a wide range of complications that arise adjunct to the ICA offices, Beit Mati, in a building in oncology nursing care. The nurses maintain encompassing a well-kept garden. The Hostel regular contact with the physicians attending admits cancer patients who reside in remote to patients at oncology institutes and within areas of Israel, so that they may receive treatment community settings, and treat all complications at oncology institutes at hospitals located in the arising from treatment. central region. Volunteers accompany patients on a daily basis to Activities during Jewish holidays and from one of four medical centers in the central In keeping with tradition, the Hostel staff provides region (Sourasky, Sheba, Assuta and Davidoff). The a festive atmosphere for patients residing at the patients receive oncology treatment and return to Hostel during Jewish holidays, for example a sukka the Hostel every day, where they are provided with is provided on sukkot, a candle lighting ceremony is professional and devoted oncology nursing care, held every night of Hannuka (except on weekends), 3 freshly cooked meals, as well as diverse leisure and dried fruits are distributed to patients on Tu activities. Patients return home every weekend. Bishvat ("New Year for Trees").

Many recreational activities geared towards patients are held On Purim, 4th graders from Amit School in Modiin at the Sir Charles Clore Hostel throughout the year, such as the appeared before the patients in a festive and moving hands-on design workshop volunteered by the “Gilda” performance. Dancers aged 6-13 enrolled in the “Dance School for Shoemaking and Accessory Design, as well as an Continental” Dancing School gave a ballroom dancing art workshop. performance for the patients.

67 Annual Report 2012

Seminars and Conferences

Annual Meeting of the Society for Patients' palliative care, such as: medical cannabis – efficacy, Rights in Israel 2011 safety and use in Israel, fatal cardiac insufficiency, The end of November saw the Annual Meeting nutrition, sedation, pain management, palliative of the Society for Patients' Rights in Israel home care and other topics. held at Kfar Hamaccabiya in Ramat Gan. MK Rabbi Yaakov Litzman, Deputy Minister of Interdisciplinary Seminar on "Cancer Treatments Health, Prof. Ronni Gamzu, Director General of and Fertility – what is the link between the the Ministry of Health, and Shmulik Ben Yaakov, two and what can be done?" Chairman of the Society for Patients' Rights in The end of December 2011 saw an interdisciplinary Israel, delivered opening greetings. The conference, seminar on the link between cancer treatments moderated by Prof. Mordechai Shani, featured and fertility, held at Hadassah Medical Center, a discussion on Ministry of Health services and Ein Karem. The day commenced with greetings activities and a panel discussion was held on delivered by the Director General of Hadassah "The Human Triangle of Care in the Healthcare Medical Center, Prof. Ehud Kukiya, Director System – the HMOs, the regulator and patients' of the Division of Obstetrics and Gynecology at organizations" with Mrs. Miri Ziv, ICA Director Hadassah Medical Center, Prof. Neri Laufer, and General in attendance. ICA Sexuality Consultant, Lena Kurtz. This was followed by lectures on fertility problems related The Annual Professional Conference of the to leukemia, fertility among young women after Israeli Association of Palliative Care entitled breast cancer treatment, bone marrow transplants "Professional Palliative Treatment – Care for All" and fertility, and fertility preservation in young girls. The end of November 2011 saw the Annual Professional Conference of the Israeli Association ISCORT 11 – the Annual Meeting of the Israeli of Palliative Care, held at the Dan Panorama Society for Clinical Oncology and Radiation Hotel in Tel Aviv. The conference was opened by Therapy greetings delivered by Dr. Michaela Berkovitz, Early January saw ISCORT 11 – the 11th Annual Chairperson of the Israeli Association of Palliative Meeting of the Israeli Society for Clinical Oncology Care and Mrs. Miri Ziv, ICA Director General. This and Radiation Therapy. This conference was was followed by a lecture on "Extended Life or attended by oncologists, experts and specialists Quality of Life?" and a panel discussion was held on and featured 18 studies that were selected by the "Palliative Care – the right of all citizens", featuring Scientific Research Committee, some of which were MK Yitzhak (Buzi) Herzog, Prof. Yosef Makori, financed by the ICA, and lectures were delivered Dean of the Faculty of Medicine at Tel Aviv University, on new technological and pharmaceutical topics, Dr. Tzaki Ziv Ner, Chairman of the State Physicians including lectures given by reputed experts from Association, and Mrs. Miri Ziv, ICA Director abroad. Among the overseas lecturers were General. The conference consisted of 6 sessions Cary Adams, Chief Executive Officer of the Union which covered a plethora of subjects relating to for International Cancer Control (UICC), who 68 Annual Report 2012

lectured on the "Global Fight against Cancer". Association for the Study of Pain, The Mayday Fund, Mrs. Miri Ziv, ICA Director General, greeted the The Union for International Cancer Control and The participants and moderated the opening session. Institute for Palliative Medicine at San Diego Hospice Awards were presented to outstanding specialists. International Programs. This conference discussed Prof. Eliezer Robinson, ICA Chairman, received many subjects such as: providing medicinal pain an award of merit for his long-term contribution relief treatment to cancer patients, the role nurses to the oncology service in Israel, and for his public play in treating pain as opposed to physicians, the endeavors to promote the fight against cancer. contribution of spiritual accompaniment in treating pain in Israel, the contribution of volunteers in the context of pain relief among cancer patients, and more. The conference was organized by Dr. Alex Weller, the Medical Director of the Home Care Hospice at the ICA and the Cancer Pain Clinic at Sheba Medical Center, as well as Livia Kislev, Head Nurse at the ICA. About 70 senior medical, nursing, social work, and physiotherapy professionals, as well as volunteers, attended the conference. The Prof. Eliezer Robinson receives a certificate of appreciation from the Israeli Society for Clinical conference ended with breathing exercises led by Oncology and Radiation Therapy for his cancer Iris Spivak, Oncology Nurse of the ICA Home prevention and health promotion activities. Care Hospice (for additional information on the Home Care Hospice activity please see chapter on "Home Care Hospice").

ICA Outstanding Specialist Award was presented to two oncology specialists: Dr. Ayelet Shay, a specialist in internal medicine, who is specializing in oncology at the Oncology Institute at the Linn Clinic, Haifa, and Dr. Einav Gal-Yam, a specialist in oncology at the Oncology Institute at Sheba Medical Center.

Conference on "Treatment of Cancer Pain in Israel" marking UICC “World Cancer Day” In early February 2012, marking the UICC World Cancer Day, the ICA held a professional conference on: "Treatment of Cancer Pain". The conference featured discussion and segments from the film "Life before death" which documents the journey to 11 countries and the global trends in cancer pain management. The project presented by the Lien Foundation, supported by The International 69 Annual Report 2012

The Bi-Annual Meeting of the Israeli Society cancer treatment, breast reconstruction innovations of Surgical Oncology and options, innovations in melanoma treatment, The end of February 2012 saw the Bi-Annual innovations in the treatment of metastatic liver Meeting of the Israeli Society of Surgical Oncology cancer and more. held at the Dan Hotel in Caesarea. The main topic of the meeting was advanced malignant disease, The Annual Conference of the Israel Society of encompassing a wide range of issues, such as: Pediatric Hematology and Oncology (ISPHO) peritoneal tumors, cancer at an elderly age, up- Mid-March 2012 saw the 2-day Annual Conference to-date treatment for melanoma and other topics. of the Israel Society of Pediatric Hematology and The meeting opened with greetings delivered by Oncology at the Dead Sea. This conference is held ICA Director General, Mrs. Miri Ziv, Chairman each year with financial support from the ICA; of the Israel Surgical Association, Prof. Ricardo additionally, ICA assists in financing the participation Alficiand Prof. Avraham Cherniak, Conference of the experts. Social Worker Orit Spira, Director of Chairman and Chairman of the Israeli Society the ICA Rehabilitation and Welfare Dept., opened of Surgical Oncology. Guests from abroad were the conference with greetings; the meeting featured counted among conference attendees, among diverse lectures on oncology and pediatric oncology, them Prof. Charles M. Balch from the United bone marrow transplants, and palliative care, as States – an international expert on the treatment well as two guest lectures from overseas: one on of melanoma and breast cancer who is Deputy hematology delivered by Dr. V. Conti Rowe from Director of the John Hopkins Institute for Clinical the United States, and the other on Hepatoblastoma and Translational Research, and whose travel delivered by Dr. Penelope Brook from Britain. The expenses and accommodations were financed by ICA presented three outstanding specialist awards the ICA. The conference also featured a seminar of at the conference (for more information please see the Israel Society of Breast Diseases attended chapter on "Professional Training"). by Mrs. Miri Ziv, ICA Director General, who also delivered greetings (for additional information The First Conference of Family Physicians and please see the section on "Israel Society of Breast Oncologists in the Northern Region Diseases"). The end of March 2012 saw the first Conference of Family Physicians and Oncologists in the Northern The Second Northern Conference on Cancer Region under the slogan "Joint Treatment for the Updates and Treatment Cancer Patient in Israel". The conference was held The end of February 2012 saw the Northern under the direction of Prof. Shlomo Winker, Conference on Cancer Updates and Treatment Chairman of the Israel Association of Family at the Haifa International Exhibition and Physicians, Prof. Jamal Zidan, Director of the Convention Center. The 2nd conference initiated by Oncology Institute at the Rebecca Sieff Medical Prof. Avraham Kuten, Director of the Oncology Center in Safed, and Dr. Abed Ajgbaria, of the Institute at Rambam Medical Center, was divided Oncology Institute at Rambam Medical Center into three sessions featuring a wide variety of in Haifa. About 120 physicians participated in lectures discussing a number innovations such as: the conference held in collaboration with the personally-tailored treatment of colorectal cancer, Oncology Association and the Association of innovations in radiotherapy, updates on breast Family Physicians. The joint conference was held 70 Annual Report 2012

for the first time ever with the aim of putting family more. Two ICA outstanding achievement awards physicians and oncologists into direct contact, and were presented at the seminar by Livia Kislev, covered a wide range of topics, including: genetic ICA Head Nurse: one award for the development syndromes in colorectal cancer, pain treatment, of oncology services was presented to Naomi treating a terminally-ill patient, innovations in Shoshani, Deputy Head Nurse Day Oncology lung cancer treatment, thrombosis and cancer, Hospitalization at Hadassah Medical Center, Ein neuro-endocrinological tumors, units for follow-up Karem, and another award for oncology nursing treatment, oncology research in the community, research was presented to Tal Granot of the and more. Faten Ghattas, ICA Director of Arab Breast Oncology Unit at the Davidoff Center, Rabin Society, delivered opening greetings. Medical Center. The attendees were greeted by ICA Director, Rehabilitation and Welfare, Social Ninth Annual Workshop Conference on the Worker Orit Spira. Prevention of Cancer in memory of Dr. Erica Harel of blessed memory First Israeli Conference on “Tobacco or Health“ The Annual Workshop Conference on the Prevention at Tel Aviv University in collaboration with of Cancer was held in mid-May 2012 at the the ICA Ness Ziona Cultural Center. The conference is Early June 2012 saw the first "Tobacco or Health" held on an annual basis under the aegis of the Conference courtesy of a donation from the Israel Association of Family Physicians and the Mrs. Lillian Yaros Foundation. The Foundation Dept. of Family Medicine at Tel Aviv University in Chairman, James Chrystal, honored the event collaboration with the ICA. This year the conference with his presence. The conference focused on discussed "Rehabilitation and Monitoring of Patients "The Globalization of Tobacco and its Impact on Recovering from Cancer – Physical and Emotional the Health and Economics of the 21st Century: Aspects" and consisted of two workshops: "What Ramifications in Israel". The initiator of the happens to patients physically recovering from conference, Dr. Lea Rozen, a senior lecturer at breast cancer?" and "Patients recovering from the Dept. of Health Promotion at Tel Aviv University, cancer – do they suffer from post-traumatic stress opened the conference with greetings, along with disorder?" Social Worker Orit Spira, Director of Prof. Danny Cohen, Head of the School of Public the Rehabilitation and Welfare Dept. greeted the Health at Tel Aviv University and ICA Director attendees on behalf of the ICA. General, Mrs. Miri Ziv. Prof. Ronni Gamzu, Director General of the Ministry of Health lectured Annual Conference of the Israeli Oncology on advancement and challenges in implementing Nursing Society a Ministry of Health National Program for Tobacco Early June 2012 saw the annual seminar of the Israeli Control, Prof. Gregory Connolly, Director of Oncology Nursing Society at "Avenue" the airport the Center for Global Tobacco Control at the strip. The seminar consisted of 6 sessions featuring Harvard School of Public Health, lectured on the presentations on various topics related to oncology globalization of tobacco and gave a brief overview nursing, such as: safety of chemotherapy treatments, of tobacco control. This was followed by two panels: sexuality consultation for oncology patients, cord one on "Clean Air" moderated by ICA Chairman, blood transplants and bone marrow transplants, Prof. Eliezer Robinson, and featuring Attorney ethical issues, pediatric oncology nursing and Amos Hausner, Chairman of the Israel Council 71 Annual Report 2012

for the Prevention of Smoking and Advisor to the • The end of February 2012 saw a meeting of the ICA, another panel on the financial implications Society as part of the Israeli Society of Surgical of tobacco use in Israel and tobacco tax policies. Oncology held in Caesarea. The meeting focused Tel Aviv University, the Ministry of Health and on "Dilemmas in surgical treatment of locally the ICA awarded certificates of appreciation at advanced and metastatic breast cancer" opened the conference to Prof. Gregory Connolly and with greetings delivered by Society Chairperson, Attorney Amos Hausner. Dr. Tanir Elweiss and ICA Director General, Mrs. Miri Ziv. This was followed by lectures on related topics such as: pathological characteristics of locally invasive and metastatic malignancies, treatments for breast cancer metastases that have been found in the liver, how to give bad news, and more. The conference featured a lecture delivered by Dr. Ricardo A. Audisio, an oncologist-surgeon of the St. Helens Medical Center in Britain, on "Treatment for Older Breast Cancer Patients". • Mid-April 2012 saw another seminar dedicated to "Aspects in Local Treatment of Breast Cancer". From the right: Mrs. Miri Ziv, Prof. Gregory Connolly and Dr. Lea Rozen The meeting opened with greetings delivered by Society Chairperson, Dr. Tanir Elweiss. This

was followed by related lectures such as the Israel Society of Breast Diseases importance of breast imaging during diagnosis • Mid-November 2011 saw the Society's winter and treatment, assessment of the surgical margins meeting held at Beit Mati, ICA headquarters in in lumpectomy, and more. The conference also Givatayim, headed by Dr. Tanir Elweiss. The featured a lecture delivered by Michael Baum, meeting was dedicated to "Young Women at High an internationally reputed expert on breast cancer Risk: Dilemmas in Prevention, Monitoring and treatment hailing from Britain, on "Targeted Treatment", and was led by Dr. Dafna Barsuk. Intraoperative Radiation Therapy for Early Stage The meeting featured lectures on related topics Breast Cancer – Changes in Paradigms. The such as genetic testing in young women with participants were then updated on innovations breast cancer, unique aspects of breast cancer from the EBCC conference, and a case study was treatment in young women, radiological presented for discussion. aspects of monitoring young women at high • The end of July 2012 saw another seminar risk, implications of advancing menopause of the Society dedicated to "Innovations in and alternative hormonal treatment in young Breast Imaging". Dr. Miri Sklair-Levy gave women. Later on ECCO conference updates a brief overview of the main innovations in were delivered and a case study was also breast imaging. This was followed by lectures presented, followed by an interdisciplinary on related topics such as molecular breast discussion featuring lecturers. imaging, infrared functional imaging for the 72 Annual Report 2012

early detection of breast cancer, and more. were discussed, such as cancer and sexuality, Dr. Noa Efrat (Ben Baruch) then updated alternative hormone therapy for female cancer the participants on innovations that were patients, complementary medicine for ovarian presented at the ASCO (American Society of cancer patients, gynecology-oncology in the Clinical Oncology) Conference. elderly and more.

Meetings of the Israeli Society of Uro-Oncology Group Gynecological Oncology Mid-July 2012 saw a meeting of the Uro-Oncology • The end of November 2011 saw a winter meeting Group at Beit Mati, ICA Headquarters in Givatayim, of the Society at Beit Mati, ICA Headquarters which focused on "Dilemmas in the treatment of in Givatayim. The meeting was dedicated to Cancer of the Urinary Tract", featuring a lecture on "Innovations in Treatment of Cervical Cancer", "Intra-urinary treatment of noninvasive tumors of coordinated by Dr. Ilan Bruchim. The meeting the urinary bladder – for whom is this treatment presented a case study for discussion and dealt intended? To what extent and why?" with issues such as treating advanced stage The meeting was divided into two discussions cervical cancer and recurrence of the disease, attended by the group members, with the first radiation therapy, fertility preservation therapy, discussion dealing with the dilemmas in the imaging and more. treatment of a patient with non-invasive cancer • Mid-February 2012 saw another meeting of of the bladder tract and the other dealing with the the Society which dealt with "Palliative Care for dilemmas entailed in the treatment of a patient Patients with Gynecological Tumors", coordinated with invasive bladder cancer. The meeting was by Dr. Ora Rozengarten. A case study was held under the auspices of Pfizer and Sanofi presented for discussion and various topics Pharmaceuticals.

73 Annual Report 2012

Professional Training

Encouraging participation • Likewise, the ICA Information Center is a resource available to professionals, where they may conduct of oncology departments in a search of international computer databases. international EORTC clincial research studies Clinical Research Project In view of the fact that precise data and proper The ICA continues to fund basic or clinical research conclusions are derived from broad-based research projects conducted by oncology department interns studies, the ICA encourages Israeli centers to at oncology institutes; this funding is aimed at participate in international clinical research conducted encouraging research work in these settings. under the agegis of the EORTC (the European This year's grant recipients were: Organization for Research and Treatment of Cancer). Dr. Rinat Bernstein-Molcho, Tel Aviv Sourasky As an appendage of a large-scale research project, Medical Center clinical project on: "Correlation the centers participating in high level clinical resaerch between ERCCI expression and treatment response studies maintain high standard quality control. in women with metastatic triple-negative breast Prof. Avraham Kuten is a member of the steering cancer treated by platinum-based regimens". committee of the EORTC Radiotherapy Group. • This year the ICA continues to support the participation of Oncology Departments in EORTC Travel Grants for Conferences Radiotherapy Group activities, with the aim of and Short-Term Advanced encouraging them to participate in European clinical research. Study Abroad • The ICA encourages and supports National Adler Yael, Outpatient Clinics, Safra Children's Protocols which are integrated in international Hospital Tel Hashomer – International Conference protocols in the area of oncology pediatrics on Pediatric Gastroenterology held in November (please see chapter on "Data Collection and 2012 in Taiwan. Follow up"). Dr. Iris Amitay-Laish, Department of Dermatology, • The ICA encourages and supports the participation Rabin Medical Center, Petach Tikva - Cutaneous of research students and interns in the annual Lymphoma Task Force held in Vienna, Austria in conference of the Cancer Biology Research September 2012. Center and supports the activity of the Israel Dr. Revital Bar-Sade-Bruchim, Unit of Cancer Research Society. Epidemiology, Gartner Institute, Sheba Medical • The ICA finances the purchase of professioanl Center, Tel Hashomer - The Annual Meeting of literature and scientific jounrals for oncology the American Society of Human Genetics (ASHG) departments in medical centers throughout the held in San Francisco, U.S. in November 2012. country. Thanks to this project, new and up to Baslo Rina, Bone Marrow Transplantation Unit, date information is available to professionals. Schneider Children's Medical Center – conference 74 Annual Report 2012

on Bone Marrow Transplantation held in Prague Dr. Postovsky Sergey, Pediatric Oncology Dept., in June 2012. Rambam Medical Center, Haifa - International Bleich Yael, Upper Galilee Hospice – Annual World Conference on Sarcomas held in Prague in November Research Congress of the European Association 2012. for Palliative Care held in Trondheim, Norway in Dr. Roth Ido, Hematology Oncology Dept., June 2012. Hadassah Medical Center, Ein Kerem Jerusalem – Dr. Boulos Suliman, Oncology Institute, Hadassah Retinoblastoma Conference held in Scotland in Medical Center, Ein Kerem – Radiobiology and September 2012. Radiotherapy Treatment Planning Course held in Dr. Sela Tal, Oncology Dept., Sheba Medical Istanbul, Turkey in June 2012. Center, Tel Hashomer – Annual American Society Dr. Dimitri Bragilovsky, Radiotherapy Unit, of Clinical Oncology (ASCO) Conference held in Oncology Institute, Davidoff Center, Petach Tikva - Chicago in June 2012. Clinical Practice & Implementation of Image-Guided Shoshana Naomi Noa, Hematology Oncology Stereotactic Body Radiotherapy held in Würzburg, Dept., Hadassah Medical Center, Ein Kerem, Germany in September 2012. Jerusalem – Retinoblastoma Conference held in Dr. Dorfman Tatiana, General Surgery Unit, Scotland in September 2012. Rambam Medical Center, Haifa - Course in Breast Dr. Rinat Yerushalmi, Breast Oncology Unit, Cancer Surgery held in Milan, Italy from November Institute of Oncology, Davidoff Cancer Center, 2012 to January 2013. Rabin Medical Center, Petach Tikva - ASCO Breast Dr. Irit Feldberg, Institute of Pathology, Kaplan Cancer Symposium held in San Francisco, U.S. in Medical Center, Rehovot - Course on T-cell September 2012. Lymphocytic Lymphomas and Leukemias held in Lisbon, Portugal in October 2012. Gan-Noy Shosh, Health Education and Promotion Travel Grants for Long-Term Dept., Clalit Healthcare Services – World Conference on Tobacco or Health held in Singapore in March Advanced Study Abroad 2012. Dr. Genzel Hezi, Hematology Dept., Shaare Zedek Attorney Hausner Amos, Chairman of the Medical Center – long-term advanced study course Israel Council for the Prevention of Smoking and in New York on Acute Leukemia. Advisor to the Israel Cancer Association – National Dr. Ronni Pirha Dodiuk-Gad, Dermatology Dept., Conference on Tobacco or Health held in Kansas, Haemek Medical Center – long-term advanced USA in August 2012. study course in Canada on specialization in diverse Dr. Kedar-Person Orit, Oncology Institute, aspects in dermatology with an emphasis on Rambam Medical Center, Haifa – 23rd Annual dermatological reactions to drugs. International Colorectal Diseases Conference held Dr. Rabinovitch Alexander, Gynecologic Oncology in February 2012. Dept., Soroka Medical Center – long term advanced Dr. Ospovat Ina, Oncology Institute, Radiotherapy study course in gynecologic oncology. Unit at Hadassah Medical Center, Ein Kerem – ESTRO Dr. Rabinovitch Anat, Hematology Dept., Soroka Conference held in Barcelona, Spain in May 2012. Medical Center - long-term advanced study course Dr. Pik Marjorie, Hematology Dept., Hadassah in Canada on Thrombosis in Cancer Patients. Medical Center, Ein Kerem – Stem Cell Research Dr. Segev Yaniv, Department of Obstetrics and Conference held in June 2012 in Japan. Gynecology, Carmel Medical Center – long-term 75 Annual Report 2012

advanced study course on gynecologic oncology. the Conference on Drug Development in Cancer Dr. Viacheslav Brad, Surgical Division, Rabin held in June 2012. Medical Center – long-term advanced study course • Dr. Asher Salmon of the Oncology Institute, in Seoul on Treatment of Cancers of the Esophagus Sharett Institute, Hadassah Ein Kerem Medical and Stomach. Center, Jerusalem, initiated the invitation of Prof. Kjell Oberg from Sweden to lecture at the 1st Annual Neuroendocrine Tumor Conference Invitations to Guest Lecturers held in September 2012. Abroad • Dr. Noam Yarom, Chairman of the Israeli • The ICA fulfilled the request ofProf. Shlomo Society of Oral Medicine, initiated the invitation Shneibaum, Director of the Breast Health of Prof. Alexander R. Kerr from New York, Center at Tel Aviv Sourasky Medical Center, to to lecture at a conference on "The Integrated provide finanical assisance for the invitation of Approach to Oral Oncology – the Road to Prof. Tadeusz Jan Pienkowski of Poland, to Success", held in October 2012. grant accreditation to the Breast Health Center at Tel Aviv Sourasky Medical Center. The visit Support for Professional was held in January 2012. • Prof. Yosef Klausner, Head of the Surgical Conferences Division, Tel Aviv Sourasky Medical Center, • Prof. Jamal Zidan, Director of the Oncology initiated the invitation of Prof. Charles Balch Institute at Rebecca Sieff Medical Center, requested of Texas, U.S., to lecture at the Israeli Society of financial assistance to attend the International Surgical Oncology Conference held in February Conference on Molecular Targeting Therapy 2012. held in May 2012 at Kibbutz Hagoshrim. • Prof. Yitzhak Yaniv, Director of the Pediatric • Prof. Ori Nir of Bar-Ilan University, requested Hematology Oncology Institute at Schneider financial assistance to attend the Annual Meeting Children's Medical Center initiated the inivation of the Israel Society for Cancer Research held in of Prof. Vemulkonda Konetrirao of Bethseda May 2012. USA, to lecture at the Annual Meeting of the Israeli Society of Pediatric Hematology Oncology Summer Grants held in March 2012. The ICA continues its summer grants program for • Prof. Rafael Feinmesser, Head of the Ear medical students at oncology institutes. This year's Nose and Throat Dept., Rabin Medical Center, grant recipients were: initiated the invitation of Dr. Peter Lohuis of • Abramovitch Alon, received a grant for a the Netherlands Cancer Institute, Antoni Van summer program at the Oncology Institue at Leewenhoek, to lecture at the Conference on Rambam Medical Center. Malignant Skin Tumors of the Head and Neck, • Even Dar Razi, received a grant for a summer held in June 2012. program at the Oncology Institute at Rambam • Prof. Avishay Sela, Head of the Institute of Medical Center. Oncology, Assaf Harofeh Medical Center, Zrifin, • Heller Eyal, received a grant for a summer initiated the invitation of Prof. R. Stone of the program at the Oncology Institute at Sheba Dana- Farber Cancer Institute, U.S., to lecture at Medical Center, Tel Hashomer. 76 Annual Report 2012

• Huri Saadit, received a grant for a summer Awards program at the Oncology Institute at Hadassah This year the ICA presented annual awards to Medical Center, Ein Karem. phyisicans and nurses who care for cancer patients • Jesel Shlomit, received a grant for a summer and demonstrate professionalism in their work and program at the Oncology Institute at Sheba outstanding interpersonal relationship skills with Medical Center, Tel Hashomer. their patients. The relevant professional associations • Kraudhammer Mark, received a grant for a select the award recipients who in turn receive the summer program at the Oncology Institute at award at the specific association's annual conference. Soroka Medical Center. The 2012 ICA award winners were: • Ligomsky Haggai, received a grant for a summer program at the Oncology Institute at The Israeli Society for Clinical Oncology and Sheba Medical Center, Tel Hashomer. Radiation Therapy (ISCORT): The outstanding specialist awards were presented to - Summer Grants – Gronigen, • Dr. Einav Gal-Yam, specializing in Oncology at Holland the Oncology Complex at Sheba Medical Center. • Dr. Ayelet Shay, specialist in Internal Medicine, For the past 16 years, the WHO has been organizing specializing in Oncology at the Oncology Institute an international oncology course for medical at the Linn Clinic. students, under the auspices of the UICC (Union for International Cancer Control). The two-week The Israeli Oncology Nursing Society: course held at Gronigen University in Holland • Award for service development was presented and alternately in Vienna Austria covers oncology to Naomi Shoshani, Deputy Chief Nurse, related subjects, while placing an emphasis on Oncological Day Hospitalization at Hadassah prevention, early detection and palliative care. The Medical Center, Ein Karem. ICA attributes great importance to the involvement • Award for the promotion of nursing through of physicians in these areas, and therefore, this oncology nursing research, was presented to year as well, it was decided to award four grants Tal Granot from the Breast Oncology Unit at to medical students studying at different academic Davidoff Cancer Center, Rabin Medical Center. institutions in Israel, so that they may particiapte in this course. The Israel Society of Pediatric Hematology Oncology This year's recipients were: Three oustanding researcher awards were • Abedalghani Abedalhalim of Bar-Ilan University presented to Dr. Neta Nevo, Dr. Tal Ben-Ami Faculty of Medicine/Safed College and Dr. Udi Even Or. • Ostapenko Ivan of Ben-Gurion Univesity of the Negev Medical School. For additional information regarding these • Hijab Adham of the Faculty of Medicine at the conferences and others please see the chapter Technion Institute of Technology in Haifa. on "Seminars and Conferences". • Israeli Neta of Bar-Ilan University Faculty of Medicine/Safed College

77 Annual Report 2012

International Conferences

1st French-Israeli International World Hospice and Palliative Conference on B Cells and Care Day Therapeutic Antibodies The end of October 2011 saw a "World Hospice Mid-October 2011 saw the 1st French-Israeli International and Palliative Care Day" meeting, held at Beit Conference on B Cells and Therapeutic Antibodies, Mati, ICA Headquarters in Givatayim. The meeting held at the Hebrew University in Jerusalem. This opened with greetings delivered by Dr. Gili Peleg, conference, held with financial support from the ICA, Chairman of the Tmicha Association – the Israeli aimed to spur joint discussion on this topic between Association of Palliative Care and ICA Director General, specialists from the Hebrew University in Jerusalem and Mrs. Miri Ziv. Greetings were followed by a lecture specialists from the University of Paris and to create delivered by Dr. Amir Perry on Risk Management collaborative projects between the researchers. The in the Treatment of Terminally-ill Patients, and conference discussed topics such as the history of B Dr. Peleg led a discussion accompanied by a film Cells, how therapeutic antibodies are generated and on medical assistance provided to terminally-ill their role in various environments, and other topics. cancer patients who wish to end their lives.

World Cancer Leaders’ Summit (WCLS) held by the UICC in Ireland A World Cancer Leaders’ Summit was held in mid-November 2011, convening leaders from 60 different countries across the globe, to discuss how to capitalize on the UN High Level Summit Meeting on NCD’s, and quickly develop a broad-based action plan for cancer based on the outcomes of the UN Summit meeting which set unprecedented targets for the prevention and control of NCD’s, including cancer. In the declaration that was passed at the UN, heads of state and policy makers undertook to take the necessary steps to reverse the global cancer epidemic and other NCD’s such as accelerating the implementation of the targets detailed in the Framework Convention on Tobacco Control (FCTC) Some of the participants at the World Cancer for the prevention of smoking, promoting increased access to cost-effective Leaders’ Summit held in Dublin, Ireland (Miri Ziv, ICA Director General, fourth from the left, on the vaccination, promoting increased access to cost-effective cancer screening staircase). programs, increasing access to quality, effective and safe medications and technologies, and promoting health education and more. The target is to reduce the number of preventable deaths from NCDs by 25% by 2025. Mrs. Miri Ziv, ICA Director General, participated in the meeting and represented Israel. She is also a member of the Executive Board of the Union for International Cancer Control (UICC).

78 Annual Report 2012

International Conference on the Latin American-Caribbean Society of Medical Infections, Inflammations and Oncology, (SLACOM); this meeting was attended by experts on cancer and cancer prevention Malignant Tumors held at from Latin American countries. The meeting was Belinson Medical Center, in attended by members of the Board of Directors of collaboration with the ICA the UICC, among them, Mrs. Miri Ziv, ICA Director General, who spoke about the "Role of NGOs in Mid-March 2012 saw a conference on a new approach Prevention, Early Detection and Screening". The which links infections and inflammations to cancer, aim of this meeting was to exchange opinions held at the Division of Gastroenterology at Rabin and ideas on cancer prevention and control, as Medical Center. The conference was held under the well as the implementation of programs and the initiative of Prof. Yaron Niv, Prof. Gerald Fraser upgrade of existing programs in Argentina and and Dr. Zohar Levi, and under the auspices of the Tel the surrounding areas. Aviv University School of Medicine, Clalit Healthcare Services, and the ICA. The conference opened with greetings delivered by Prof. Zamir Halpern, President of the Society of Gastroenterology, Mrs. Miri Ziv, ICA Director General, Prof. Yossi Makori, Dean of the School of Medicine, Tel Aviv University and Dr. Eran Halperin, Director of the Rabin Medical Center. This was followed by two sessions: the first one dealt with the link between chronic infections and tumors of the digestive system and the second dealt with the link between infections of the gastrointestinal The CEO of the Union tract and colorectal cancer. Guests from abroad, whose for International Cancer participation was funded by the ICA, also took part Control, visited Beit Mati, ICA in this conference: Prof. Samuel Howe from the University of California, San Diego (UCSD), Prof. Steve Headquarters in Givatayim Itzkovitz from New York and Dr. Kristoff Gash • Cary Adams, CEO of the Union for International from Austria. Cancer Control (UICC) visited Beit Mati, ICA Headquarters in Givatayim in January 2012. Upon ICA Director General took part in his visit, ICA Director General, Mrs. Miri Ziv, may 2012 at the Regional Latin American Roundtable on "The Fight against Cancer: A Global Perspective" Prof. Eduardo Capaz, President of the Union for International Cancer Control (the UICC), used the meeting of the UICC Board of Directors as an opportunity to leverage a meeting with heads of national cancer institutes who are members of 79 Annual Report 2012

gave Mr. Adams an overview of ICA's broad- presentation of the Pink Ribbon Red Ribbon based activities in Israel. Cary Adams lectured initiative; presentation of the Bayt Abdullah initiative; at the opening ceremony of ISCORT 11 – the a roundtable on the Value of Cancer Care for Annual Meeting of the Israeli Society for Clinical Society; presentation of current status and issues in Oncology and Radiation Therapy. population screening; and discussion of the need • Mid-May saw the visit of Sakari Karjalainen, to reassess outcomes in clinical trials of cancer Secretary General of the Cancer Society of therapy. ICA Director General, Mrs. Miri Ziv, Finland, and his wife, at ICA headquarters. attended the meeting and delivered a lecture on “Creativity and Assertiveness in Closing Gaps Concerning Breast Cancer in Israel”. The 7th Meeting of the National Cancer Institute Directors The 40th Congress of the of International Prevention International Society of Oncology Research Institute (IPRI) and Biomarkers (ISOBM) The seventh meeting of the National Cancer Mid-October 2012 saw the 40th Congress of the Institute Directors was held in Lyon between 11th International Society of Oncology and Biomarkers and 13th July, 2012. Highlights of the meeting: held at the Convention Center at the Ramada the launch of the World Breast Cancer Report; Hotel in Jerusalem, organized and initiated by Prof. Vivian Barak from Hadassah Medical Center, Ein Karem. The conference focused on innovations in oncology treatment, with an emphasis on malignant tumor signs. Dozens of experts from Israel and abroad took part in the conference. The ICA assisted in financing the travel expenses of Prof. Josh Fidler, an international expert who oversaw research studies of new treatments for cancer at MD Anderson Cancer Center in the United States.

80 Annual Report 2012

Research

The ICA has played an important and active of blessed memory, Chairman of the ICA from role in supporting cancer research. Each year, 1991-1995. the ICA awards dozens of fellowship grants to • Dr. Eylon Yavin of the Hebrew University on physicians in medical centers and to investigators "Peptides as novel HSP90 inhibitors targeted to in research institutes and universities throughout the mitochondria", in memory of Jon Foreman the country. These studies involve basic, clinical of blessed memory, Chairman of the ICA from and epidemiological research, and also explore 1976-1990. the psycho-social aspects of the disease and the coping strategies of cancer patients and their Research Foundation in memory families. Prof. Yossi Yarden of the Weizmann of CPA Ronit Zilberfarb (Mer) of Institute heads the ICA Research Committee blessed memory: which is comprised of Israel's leading research Dr. Ada Rephaeli of Belinson Medical Center, on scientists and clinicians, and Ms. Sabrina Cassuto "Novel prodrugs of histone deacetylase inhibitors oversees the Research Committee. and acyclovir as effective agents for the treatment of gastric carcinoma".

Fellowships for Research The Boaz Adar Memorial Scientists: Foundation: The late Alter Jacob Israel & Layla Prof. Beka Solomon of Tel Aviv University, on Environment and Epidemiologic "Filamentous phages displaying anti-angiogenesis Research Foundation: peptides modulate endothelial cell activity and Dr. Ronit Elhasid of the Sourasky Medical Center, inhibit tumor growth". on "Characteristics and Treatment Outcome of Childhood Acute Lymphoblastic Leukemia (All) Outstanding Researcher in Israel: Comparison between Jewish and non- Grants were also awarded to: Jewish populations". • Dr. Moran Benhar of the Technion on "Involvement of protein cysteine oxidation in silica- and asbestos- The Buksnbaum-Neta Foundation: induced lung inflammation and cancer". Prof. Rivka Dikstein of the Weizmann Institute • Dr. Boaz Tirosh of the Hebrew University of Science, on "Elucidating the Role of the DSIF in on "Characterization of deubiquitination and the negative feedback regulation of NF-B". desumoyaltion activities in multiple myeloma" - in collaboration with the Netherlands Cancer The Late Smidoda Alexander Foundation: Institute and financed by the ICA Friends in • Dr. Rina Rosin-Arbesfeld of Tel Aviv University Holland, headed by Mr. Bob Drake. on "Carboxypeptidase E (CPE) - a novel negative • Prof. Ilan Bank of Sheba Medical Center, on "T regulator of the oncogenic Wnt signaling cells for adoptive immunotherapy of glioblastoma pathway", in memory of Prof. Natan Treinin multiforme". 81 Annual Report 2012

Israel Cancer Association University, Dr. Gad Lavi from the Blood Center at Tel Hashomer, and Dr. Carmit Strauss from Annual Research Day the Hebrew University of Jerusalem, were cited About 120 leading cancer research scientists as outstanding and awarded with cash prizes. participated in the fourth annual Israel Cancer Association Annual Research Day held in September The Fourth Annual Conference 2011 at Beit Mati, ICA Headquarters in Givatayim. At the opening session, greetings were delivered by of the Israeli Society for Prof. Yossi Yarden, Chairman of the ICA Research Cancer Research (ISCR) Committee, who initiated this annual Research Day, The Israeli Society for Cancer Research (ISCR) has set and Mrs. Miri Ziv, ICA Director General, who gave its sights on convening all Israeli cancer researcher a brief overview of ICA activity. Prof. Yossi Shilo, scientists – in academic institutions, hospitals, a world renowned cancer researcher of the Sackler government institutes and the private sector - to Faculty of Medicine at Tel Aviv University, delivered promote collaborative efforts among Israeli cancer the opening lecture on: "The ATM-mediated DNA research scientists and between Israeli scientists and damage response: At the crossroads of genomic their colleagues overseas. One of ISCR's goals is stability, cancer and aging". to facilitate mutually productive relationships that The morning session was moderated by will help promote the overall objective: improving Prof. Bella Kaufman of Sheba Medical Center, and outcomes in cancer prevention and treatment, based featured lectures delivered by Dr. Amir Shlomai, on research activity judged to be world-leading. Dr. Rotem Karni, Prof. David Veron and Since the organization's inception, its activity has Prof. Adith Ben-Baruch. During the recess, been regularly sponsored and accompanied by the the participants were invited to view posters ICA. May saw the Fourth Annual Conference of that presented numerous ICA-financed cancer the ISCR, which was held at Bar-Ilan University on: research studies. The afternoon session was The 2012 Cancer Route – From the Bench to the moderated by Prof. Ofer Gofrit, from the Bedside. The conference was attended by 370 Hadassah Medical Center, Ein Karem, and investigators and physicians and featured lectures featured lectures delivered by Dr. Ella Evron, delivered by leading research scientists from Ms. Lior Blau, Dr. Arthur Machlenkin, Israel and across the globe. The highlight of the and Dr. Michal Haran. This was followed conference was the participation of two leading by a round table discussion on: "The impact overseas scientists: Prof. Michael Stratton of of the cancer genome project on medical Britain and Prof. Arnold Levine of the United oncology", moderated by Prof. Eitan Friedman States. Additionally, about 150 research studies of Sheba Medical Center, and featuring were displayed in poster format. Dr. Raanan Berger, Dr. Eliyahu Golomb and Dr. Lior Shoshan-Gutman. At the end of the day, The following is a list of the research three posters by Dr. Avi Maimon of the Hebrew fellowships awarded by the ICA for 2012:

82 Annual Report 2012

Inst. + Researcher Research subject Funded By Sheba Medical Center, The incretin hormone glp-1: Ica-Usa Tel Hashomer A potent growth inhibitor Dr. Tami Rubinek And a regulator of metabolic Prof. Avraham Karasik pathways in breast cancer The Hebrew Univ. of Jerusalem Peptides as novel hsp90 The estate of the late Dr. Eylon Yavin Inhibitors targeted to the Alexander Smidoda in memory Mitochondria of the late John Furman The Hebrew Univ. of Jerusalem Characterization of deubiquitination The Ica Friends In Holland Dr. Boaz Tirosh and desumoyaltion activities in In collaboration with The multiple myeloma Netherland Cancer Institute. Tel-Aviv University Carboxypeptidase E (Cpe) - A The estate of the late Alexander Dr. Rina Rosin-Arbesfeld Novel negative regulator of the Smidoda in memory of the oncogenic wnt signaling pathway late Prof. Nathn Trainin Tel-Aviv University Deciphering the role of micrornas Mr. David Brown, Ica-Usa Dr. Carmit Levy in melanoma adhesion towards microrna-based therapy Tel-Aviv University Novel prodrugs of histone deacetylase Research supported by Friends Dr. Ada Rephaeli inhibitors and acyclovir as effective & Family Cancer Research agents for the treatment of gastric Fund in memory of the late carcinoma Cpa Ronit Zilberfarb (Mehr) Tel-Aviv University Tumor-associated macrophage- ICA-USA Dr. Ziv Gil induced chemoresistance in pancreatic cancer Weizmann Institute of Science, The role of the lats2 tumor suppressor in ICA-USA Rehovot stem cell differentiation and chemotherapy Dr. Moshe Oren response of testicular grem cell Dr. Yael Aylon The Hebrew Univ. of Jerusalem Exploring the role played by pias3 Dr. Ehud Razin as an inhibitor of tfe3 in renal cell carcinoma The Hebrew Univ. of Jerusalem Enteropathogenic e. Coli hijacks the Dr. Benjamin Aroeti activity of arf6 to unlock epithelial junctions and the induction of colonic cancers in humans Tel-Aviv University Clinical database of lung cancer patients Mrs. Linda R. Kaminow in Dr. Jair Bar and evaluation of cdk6 as a potential memory of Mrs. Helga Koppel novel predictive biomarker for response Ica-Usa to platinum-based chemotherapy Rambam Medical Center, Haifa The value of intra-tympanic Lilian And William Sandler, Dr. Arie Gordin prevention of cisplatin Ica-Usa Prof. Nissim Haim n-acetylcysteine in ototoxicity Prof. Michael Aviram Prof. Rahamim Ben-Yosef 83 Annual Report 2012

Inst. + Researcher Research subject Funded By Sheba Medical Center, Highly sensitive personalized Rhoda & David Chase, Tel Hashomer biomarkers discovery methods for Ica-usa Dr. Yoram Cohen minimal residual disease detection in Prof. Dror Meirow cryo-preserved ovarian tissue Tel-Aviv University Remodeling of mesenchymal stem Prof. Adit Ben-Baruch cells at the tumor microenvironment: regulation by the inflammatory cytokine tnf, mechanisms and therapeutic implications Weizmann Institute of Science, Cooperation between phospholipase Rehovot D and the pi-transfer protein nir2 Prof. Sima Lev in regulating cell growth and tumorigenesis Sheba Medical Center, Tel Hashomer Role of micrornas in obesity- Dr. Hannah Kanety associated hepatocellular carcinoma Sheba Medical Center, B cell clonal evolution of human Ica-Usa Tel Hashomer digestive system lymphomas revealed Prof. Iris Barshack by immunoglobulin gene high- throughput sequencing and lineage tree analysis Tel-Aviv University Chemotherapy-induced gonadal toxicity Dr. Ruth Shalgi - the role of vascular impairment Sheba Medical Center, Klotho-induced dissociation between Nancy And Peter Brown, Tel Hashomer activation and nuclear localization of Ica-Usa Dr. Ido Wolf extracellular signal-regulated kinase (erk)1/2: a novel growth inhibitory mechanism in pancreatic cancer. Rabin Medical Center, In vitro growth of isolated human Beilinson Campus, Petach Tikva ovarian follicles for fertility restoration Dr. Ronit Abir in cancer survivors Prof. Benjamin Fisch Hadassah Medical Center, Mechanisms for hepatocellular Ica-Usa Ein-Karem, Jerusalem carcinoma recurrence post radio Prof. Nahum Goldberg frequency ablation (rfa) in mdr2 Weizmann Institute of Science, Elucidating the role of dsif in the The Buksenbaum-Neta Fund Rehovot negative feedback regulation of nf-kb Prof. Rivka Dikstein Weizmann Institute of Science, Immune recognition of chemotherapy Rehovot induced senescent lung carcinoma Dr. Valery Krizhanovsky cells

84 Annual Report 2012

Inst. + Researcher Research subject Funded By Sheba Medical Center, Tel Hashomer Y&t cells for adoptive immunotherapy Prof. Ilan Bank of glioblastoma multiforme Bar Ilan University, Ramat-Gan Identifying gata-3 control Dr. Sol Efroni mechanisms in breast cancer as possible therapeutic targets Rambam Medical Center, Haifa Molecular and genetic shift at the Ica-Usa in memory of Dr. Yishai Ofran fifth day of induction in acute myeloid Mrs. Lauren Stepanek leukemia. Early identification of resistant clones and anopportunity for tailoring a personalized treatment protocol Bar Ilan Univ., Ramat-Gan A novel in vivo approach to identify Ica-Usa Dr. Amit Tzur cell cycle and cancer-promoting genes Haifa Univ., Haifa Functional Needs Of Women Dr. Naomi Schreuer Following Treatment For Breast Cancer The Hebrew Univ. of Jerusalem Targeting the c-met receptor with Ica-Usa Dr. Haya Lorberboum-Galski chimeric proteins for hepatocellular carcinoma treatment Rambam Medical Center, Haifa Hybrid cardiac spect/ct imaging for Dr. Yafim Brodov the assessment of hemodynamically Dr. Zohar Keidar significant coronary artery disease in asymptomatic Hodgkin’s lymphoma patients after mediastinal irradiation. The Hebrew Univ. of Jerusalem Development of a tumor specific Nancy and Peter Brown, Dr. Alik Honigman replication competent retrovirus Ica-Usa system for abrogation of hypoxia responses of tumor cells Ben Gurion Univ., Beer- Sheva Fb#101, a natural product isolated from Dr. Mahmoud Huleihel F. Binjamina, with promising potential for preventing htlv-1pathogenicity’ Hadassah Medical Center, Deficiency of blood circulating brain Ica-Usa, Ein-Karem, Jerusalem derived neurotrophic factor as a from Golf Classic Proceeds Dr. David Lavie biomarker for chemotherapy induced Dr. David Azoulay peripheral neuropathy in patients with hematological malignancies Hadassah Medical Center, Analysis of risk factors and natural Ein-Karem, Jerusalem history of post-thrombotic syndome Dr. Shoshana Revel-Vilk after central venous catheter use in Dr. Tamary childhood cancer survivors Dr. Gili Kenet

85 Annual Report 2012

Inst. + Researcher Research subject Funded By Sheba Medical Center, Examine The Potential Use Of Ica-Usa in memory of Tel Hashomer Nanocarriers To Deliver Drugs And Mr. J. Scott Carpenter Dr. Zvi Reuven Cohen Rnai Payloads For The Treatment Of Dr. Dan Peer Brain Tumors Bar Ilan University, Ramat-Gan Genome wide analysis of chromosome Ica-Usa Dr. Shay Ben-Aroya instability mutants and their potential role in cancer Rambam Medical Center, Haifa The role of myeloma derived Ica-Usa Dr. Tami Katz microparticles on tumor progression Dr. Irit Avivi Dr. Anat Aharon Tel-Aviv University Filamentous phages displaying anti- The Boaz Adar Memorial Prof. Beka Solomon angiogenesis peptides modulate Foundation endothelial cell activity and inhabit tumor growth Schneider Children’s Medical The contribution of cd56 to the The Lois Pope Life Center, Petach Tikva aggressiveness of ewing sarcoma cells Foundation, Ica-Usa Dr. Shifra Ash Rabin Medical Center, Grp78 - A new predictive marker Mrs. Ari Rifkin, Ica-Usa Beilinson Campus, Petach Tikva for benefit prediction of sysyemic Dr. Rinat Yerushalmi treatment for breast cancer Dr. Maora Feinmesser Dr. Gil Goldzweig Tel-Aviv University Characteristics and treatment outcome of The late Alter Jacob Israel Dr. Ronit Elhasid childhood acute lymphoblastic leukemia & Layla Enviorment and (all) in Israel: comparison between Epidimiologic Research Jewish and Non-jewish populations. Foundation Sheba Medical Center, Tel Hashomer Identification of aberrant alternative Ica-Usa Dr. Keren Levanon splicing patterns in ovarian cancer Dr. Erez Levanon using a novel genomic capturing Dr. Felix Bokstein technology Technion, Haifa Involvement of protein cysteine Dr. Moran Benhar oxidation in silica - and asbestos- induced lung inflammation and cancer Tel-Aviv University The role of hypercholesterolemia Dr. Derek Leroith in the growth and metastases of mammary tumors

86 Annual Report 2012

Memorial Funds Donated to ICA

• The Boaz Adar Memorial Fund established • The Dina and Zalman Goldberg Memorial by Yael and Shimon Adar, in memory of their Fund for the promotion of research conducted son Boaz, for the provision of research grants. by students and young doctors working in the • The Israel Jacob Alter Memorial Fund for Oncology Division at the Rambam Health Care the provision of an annual research grant for Campus in Haifa. outstanding research project in environment • The Raya (Rela) Golombo Memorial Fund and/or epidemiology. bequeathed by the late Raya (Rela) Golombo • The Israel Jacob and Layla Alter Memorial in memory of Reuven and Meir Golombo and Fund for the operation of the Activity and Support their mother Sonya Golombo; Miriam Gerster Center for cancer patients and their families. and her parents Raphael Gerster and Rela (Raya) Gerster-Golombo née Kaplanowitz; Sonya Lev, • The Lea Arbel Memorial Fund to finance her husband Yossef and their daughters Kasnya training programs for paramedics who attend and Avigail, who perished in the Holocaust; to cancer patients. Yossef Golombo and Dina Kaplanowitz. • The Ben Eliezer Avigdor Memorial Fund for • The Ronit Greenfas Memorial Fund for special the support of activity for children with cancer. projects. • The Ber-Lehmsdorf Memorial Fund managed • The Simon and Irma Gross Memorial Fund by executors of the estate of the late Dr. Ber- for cancer research. Lehmsdorf of Switzerland, for the provision of research grants. • The "I Care" Fund in memory of the late Ofira Navon for the support of psycho-oncology • The Chaya and Naftali Bloch Memorial Fund conferences, workshops and seminars. bequeathed by the late Chaya Bloch for the provision of research grants. • Joint Headquarters of Quality Assurance Fund • The Annette Cherna Fund bequeathed from the estate of the deceased to finance activity for • The Yehudit Kleinberger Memorial Fund of children with cancer. Munich for the provision of research grants. • The Sir Charles Clore Foundation in support • The Charlotta Kolber Memorial Fund bequeathed of maintaining the Sir Charles Clore Hostel in by the late Charlotta Kolber for the provision Givatayim. of research grants. • The Ethel Cohen Memorial Fund for the • The Mina Margot Laveh Memorial Fund for provision of cancer research grants. the support of cancer research. • The Rivka Dror, Esther and Leon Arditi, • The Mathilde Recanati Memorial Fund for Miriam and Shlomo Hasid Fund for cancer the support of special programs advancing the research and the purchase of medical equipment. fight against cancer.

87 Annual Report 2012

• The Tamar Rodich Memorial Fund established established by Miriam and Benjamin Stanton by her son Ilan Rodich to support Hospice and of England to support cancer research. Home Hospice Care (special programs). • The Hana Uldak Memorial Fund for the • The Miriam Eva Sharoni (Stern) nee Lang purchase of computers for children with cancer Memorial Fund established by her husband, as part of the Hope for Life project. Avrahami Sharoni, to support ICA activities. • The Moshe Wolf Memorial Fund for the • The Alexander Smidoda Memorial Fund provision of cancer research grants. bequeathed from the estate of the deceased for the provision of research grants. • The Ronni Yudison Memorial Fund established • The Leah and Yosef Solomon Memorial by the deceased's husband, Meir Yudison, for Fund bequeathed by the late Yosef Solomon the provision of research grants. to finance fellowship projects. • The Ronit Zilberfarb (Mer) Memorial Fund for • The Miriam and Benjamin Stanton Fund financing a stomach cancer research fellowship.

88 Annual Report 2012

Data Collection and Follow-up

The National Mammography Project The ICA continues to provide financial aid to The National Mammography Project initiated by collect and process data on children afflicted the ICA is run in collaboration with the Ministry with acute childhood lymphatic leukemia, who of Health and all HMOs with 59 mammography are undergoing treatment according to the screening institutes of the 65 operating in Israel National Protocol which is the unique extension under clinical quality assurance. In this ICA-financed of the German Protocol – BFM. All statistics are program, imaging, surgical and oncology data are processed by the Statistics Dept. at the Hebrew compiled and controlled. University, with ICA funding. The Protocol is coordinated by Prof. Batya Shtark and Data concerning over 5 million tests has been Prof. Shai Izraeli of the Schneider Children's accumulated in the database. Prof. Gad Rennert, Medical Center. of the Israel Center for Disease Control at Carmel Since the Protocol's inception some 20 years ago, Medical Center heads this program. disparities in survival rates no longer exist among children who developed leukemia and received Assistance in Operating the treatment at different medical centers. Additionally, Oncology Palliative Care Call Center the gaps that once existed between the survival of Clalit Health Services (CHS) rates of Jewish and Arab children afflicted with Cancer Information Centers have been operating the disease have virtually dissipated. around the globe in recent years, including oncology-palliative call centers that attend to The past decade has seen the development of balancing symptoms. As of February 2009, the methods for submicroscopic detection of leukemia CHS has been operating a palliative care call cells, whereby intensive treatment in patients center in collaboration with the ICA. The service at low risk for recurrence may be reduced, thus is based on approved protocols, and is manned helping them evade long-term treatment damage; by oncology nurses, providing services to all additionally, it enables the detection of high risk cancer patients in Israel. The ICA is assisting in child patients who require intensive treatment the financing of a palliative care nursing post at with potentially life-saving impact. The ICA has the call center this year as well. assumed the task of upgrading this technology until its efficacy has been proven beyond the shadow of a doubt. The ICA assists in the upgrading of the Upgrading the National Protocol Israeli Protocol and finances new technologies for of Childhood Acute Lymphatic the detection of minimal residual disease (MRD), Leukemia assistance which facilitates the most advanced and The current global and local aim in Israel is to state-of-the-art treatment for Israeli child patients. help all children recover from the disease and to Today, thanks to this significant investment, the tailor the most suitable treatment to each child, technology has established itself, and is included according to the type of leukemia from which he/ in Israel's medications and technologies health she suffers, and the specific level of risk. package. 89 Annual Report 2012

Involvement of Pediatric Oncology About 3,300 male and female gene mutation Wards in Israel in the treatment of carriers have been entered in the Israeli data base. Children with Rhabdomyosarcoma The ICA supports the Consortium's activity and and other Sarcomas, according to has also financed the purchase of software, and the European Protocol provided funding for the post of a research nurse Since 2006, the Israeli society of Hematology whose job it is to coordinate the research activity. Oncology has taken an active part in the European The Bnei Zion Medical Center and Haemek Medical Protocol for the Treatment of Rhabdomyosarcoma, Center in Afula have recently joined this initiative. coordinated by Prof. Myriam Ben-Arush of Rambam Medical Center. The ICA finances two The Israel Center for Disease travel grants a year for Israeli delegates participating Control of the Ministry of Health in this Protocol and assists in financing a part-time The National Cancer Registry is an important entity position for a technician to conduct the molecular that enables the evaluation of intervention programs biology tests at Sheba Medical Center and Schneider and the design of the oncology network. Since the Children's Medical Center for all the rest of the ICA financed its establishment in the 1960s, there medical centers across the country. has been productive collaboration between the two, and each year the number of new patients added ICA financed Israel Genetic Analysis to the database grows. This year as well, upon the Consortium request of Prof. Tami Shohat, the Director of the The breast and ovarian cancer morbidity rates in Israel Center for Disease Control of the Ministry of Israel are among the highest in the world, partly Health, the ICA has been assisting in the financing of due to the high prevalence of BRCA 1/2 gene the post of a quality control supervisor representing mutations among the Israeli population. the National Cancer Registry. The institutes engaging in cancer genetics research continue to conduct joint and multi-center research Cancer Patient-Oriented Medical on the Genetics of Breast and Ovarian Cancer in Record Databases Israel. Prof. Efrat Levi-Lahad of Shaare Zedek In the past, the ICA installed computer systems Medical Center coordinates the Consortium in in oncology institutes, with the aim of enhancing collaboration with Sheba, Rambam, Rabin, Sourasky, database quality and cancer registry databases. The Wolfson, Kaplan, Soroka, Shaare Zedek, Assaf patient data collected from oncology institutes are Harofeh and Nahariya Medical Centers. transferred each year to the Cancer Data Collection Additionally, the Consortium is conducting a research Unit at the Ministry of Health in a format defined study under the direction of Prof. Efrat Levi-Lahad and formulated by the Data Collection and Follow and Prof. Mary Claire-King of Washington State up Committee. Institutes are required to regularly University, Seattle. Over 660 female BRCA1 and report on statistics related to disease staging data BRCA2 gene mutation carriers in Israel and the at diagnosis, as well as information relating to the United States were examined in this research study. date of demise and the cause of death of cancer This study, published in a highly reputed scientific patients. In order to implement this project, the journal, demonstrated that genetic modifiers may ICA provides funding for cancer and follow up have a significant impact on the risk of developing registrar posts at 14 oncology centers around a specific type of malignancy among BRCA1 or the country. This year, the Tiberias-based Poriya BRCA2 gene mutation carriers. Hospital joined the project. 90 Annual Report 2012

Equipment, Construction and Development

Assistance in establishing a new New Clinic for Computer-aided Mapping Interdisciplinary Center for Head and Neck and Monitoring of Moles established Surgical Oncology at Linn Medical Center in collaboration with the Israel Cancer The ICA assisted the Linn Medical Center in Haifa in setting Association up the Interdisciplinary Center for Head and Neck Surgical Early January saw the inauguration of a new Clinic for Mapping Oncology. The Center headed by Prof. Ilana Duek boasts a and Monitoring of Moles using digital photography at the Wolfson staff consisting of experts specializing in head and neck oncology Medical Center in Holon. The clinic was established upon the and surgical oncology, serving all residents of northern Israel, initiative of Mrs. Yona Alon, Chairperson of the ICA Holon Branch from Hadera to the Golan Heights. and Dr. Oscar Herman, Director of the Plastic Surgery Unit at Wolfson Medical Center. A personal contribution was provided by ICA Vice Chairman, Mr. Leon Recanati, for the establishment of the Clinic in memory of Oren Ziv of blessed memory.

Assistance in the Purchase of Medical Equipment for Hospitals New Mammography Device for “Ma’ayanei Ha’Yeshua“ Medical Center – the ICA assisted in the purchase of a mammography device for the Diagnostic Imaging Institute of “Ma’ayanei Ha’Yeshua” Medical Center in Bnei Brak, to enhance breast health awareness and increase the early detection rate among ultra-Orthodox women. The institute was established while taking into consideration the special A new Mammography Workstation needs of this population sector, and there has been a significant for the diagnosis and observation increase in the number of ultra-Orthodox women tested from of mammography images has been year to year. purchased for the Imaging Institute at Assistance in the purchase of an ultra sound device for the Barzilai Medical Center New Breast Cancer Treatment Center at Hadassah Medical A new work station for the diagnosis and observation of Center – the ICA assisted in the purchase of an ultra sound mammography images was purchased for the Imaging device for the New Breast Cancer Treatment Center at Hadassah Institute at Barzilai Medical Center in Ashkelon, to enhance Medical Center. The New Center assembles all interdisciplinary the efficacy and level of diagnosis of patients' images. The ICA activity related to breast cancer, and is operated by radiologists, also provided financing for the establishment and equipage of surgeons, oncologists, gynecologists, technicians, breast care the Mammography Institute, which conducts cancer screening nurses, and social workers. The Center provides patients with tests, diagnostic mammograms, and breast biopsies, using an access to arrange of diverse services under one roof, from advanced digital x-ray system. screening tests to complete diagnosis of breast diseases. 91 Annual Report 2012

Volunteers and Local Fundraising Events

Thousands of energetic and dedicated ICA the workshop participants and lifted their spirits. volunteers dispersed in over 70 branches As part of the lecture on smart nutrition delivered all over Israel actively participate in diverse by Ofira Katz Shopan, the emphasis placed activities throughout the year. These events, on ethnic dishes made this a very special and held to cater to the wellbeing of cancer enjoyable day. patients and their families and to promote ICA targets, include: conferences, seminars, Holon lectures, information booths and community In keeping with tradition, energetic Branch health promotion activities, support groups, Chairperson, Yona Alon, held a volunteer and various performances and happenings, appreciation ceremony for 250 school students the proceeds of which go directly to the ICA. who excelled in fundraising for the 'Door Knock' Some of these events have become a long- standing tradition.

Brief overview of events held by several ICA Branches Dimona The "Survivors for a Healthy Life" workshop was held at the initiative of devoted Branch Chairman, Avraham Azarzar, and under the direction of the ICA Rehabilitation and Welfare Dept. The workshop dealt with the following subjects: coping with post-treatment side effects, the body-mind connection - recovery processes and how to get back to your regular routine, healthy nutrition, intimacy and sexuality. Dimona's Deputy Mayor, Marinette Vaknin supported and accompanied

92 Annual Report 2012

Fundraising Campaign. School principals, homeroom community center representatives, volunteers, teachers and fundraising coordinators participated cancer patients, their families and many school in the ceremony. Holon's Mayor, Mr. Motti students. Sasson, honored the event with his presence and spoke about the importance of fundraising Kiryat Bialik for the benefit of the community, extolled the The Kiryat Bialik Branch received a certificate for outstanding student volunteers and all those outstanding work at the Closing Ceremony of the who lent a hand to the success of the fundraiser. 'Door Knock' Fundraising Campaign, in honor of The Mayor commended Yona Alon and the the Branch's being named outstanding branch Branch volunteers for their commendable efforts of the northern region, and to commend its on behalf of patients and for their broad-based widespread activity. The branch currently attends activity within the community. to over 100 active participants who take part in support groups and body-mind activities, alongside Modiin patients and their families who receive support A lively Purim party brimming with lively activities and accompaniment from Branch volunteers, was organized by Modiin Branch, under the direction as well as fundraising activities, and information of devoted Chairperson Shula Zak, and under the and early detection campaigns. Tireless Branch auspices of the generous CEO of Modiin's Azrieli Chairman Mr. Sammy Benisti, energetic Branch Mall, Mr. Yoram Pik. Coordinator Miri Klempner, and the devoted and The happening was held thanks to the year-long loyal branch volunteers orchestrate the Branch's collaboration with the Student Council of Municipal noteworthy endeavors. Bet High School. The high school students chose to volunteer and offer their support to promote ICA activity, as part of a community contribution Ramat Hasharon project. The party location wore a colorful hue The Branch, headed by devoted Chairperson and was very animated. A colorful sign and a Hava Navot, held a fundraising event at Beit Eshkol arch of balloons greeted participants, families Payis in Ramat Hasharon at the end of May 2012. and children. The event featured a fascinating Internationally renowned sand artist, Ilana Yahav, performance delivered by Genie the Magician and volunteered a moving performance of sand drawings the participants received gifts and food baskets for on an illuminated desk. Due to the city's lack of a Purim. The high school student volunteers were large auditorium, branch volunteers had to make do assigned to children and accompanied them at with a small hall with seating for 200, which quickly the activity stations: a make-up and body paint became overcrowded. Rivka Balistra, Director, corner, balloon sculpture, Purim mask workshop Branches Dept. delivered greetings and gave an and costume corner. overview of the ICA's commendable activities. The event was attended by City Mayor, Ilana, whose husband is currently battling cancer, Mr. Haim Bibes, as well as the city's Rabbi, was accompanied by her two sons in storytelling, Rav David Lau, Director, Branches Dept., Rivka singing and music playing. The branch volunteers, Balistra, Spokesperson and Director, Public in keeping with tradition, baked delicious cakes Information and Education Dept., Edna Peleg- in honor of the occasion, and the spectacular and Olevsky, CEO of Modiin's Azrieli Mall, Mr. Yoram moving happening was added to the branch's long Pik, Welfare Dept. Director, Yaakov Almog, list of successful events. 93 Annual Report 2012

Tel Aviv The ICA held its fifth gala fundraising event at Beit Merhav in Herzliya Pituah, courtesy of Yossi Meiman. The event which has become a tradition, surpassed its predecessors, and was a smashing success, featuring an unforgettable performance delivered by Yehoram Gaon, who sang on a voluntary basis. Among the numerous guests who contributed to the Israel Cancer Association and attended the event were: Shula and Leon Recanati, ICA Vice Chairman, Moshe Gaon, MK Anastasia Michaeli, Bat Sheva Bublil, Meshulam and Tali Riklis, Bruno Landsberg, Dan and Gad Proper, David Franklin, Rani Rahav, Noa Meiman, Shlomit Donnerstein, and many others. Benny Gaon of blessed memory, who served for many years as ICA President and previously as ‘Door Knock’ Fundraising Campaign Chairman, was also the brother of Yehoram Gaon, who was the event’s feature act, moving the audience with his popular songs, humoristic anecdotes and stories that he recounted in between songs.

94 Annual Report 2012

Activity Summary – ceremony marking the opening of the new branch, attended by the Head of City Council, Grace Arab Society Mattar who greeted the conference attendees, Mr. Fatten Ghattas is responsible for the activity Dr. Hana Me'alem, Branch Coordinator, ICA of the ICA Arab society branches. In addition to the Northern Region Social Worker, Ariela Litvitz- activity held at the branches, Arab society holds Sherman, Faten Ghattas, Activity Director many seminars and informational meetings for in Arab Society, and Director of the National cancer patients, survivors and their families, as Insurance Branch in Tiberias, Ahuva Shehur. well as for the Arabic-speaking general population. • A new ICA branch opened in Ilbon in • During the course of the year, over 700 collaboration with National Health Insurance informational lectures were delivered at Arab volunteers - the beginning of May saw a gala schools on cancer-related topics, cigarette and hookah smoking hazards, as well as the harmful effects of sun exposure, and sun smart behavior, healthy nutrition and a healthy lifestyle. Marking "No Smoking Day", the Nazareth Municipality, the ICA and the Ministry of Health and Education, marked the day in the city with a parade and procession at Kikar HaMa'ayan (Spring Square) in the city's downtown area.

Attorney Etya Simcha, Chairperson of the ICA Jerusalem Branch, was chosen as President of the International Association of Lawyers and as a member of the Global Executive Committee of the WORLD JURIST ASSOCIATION at the organization's 24th Congress held in Prague. Attorney Simcha, former Advisor to the Prime Minister on Women's Status, also serves as a member of the Presidency of the International Association of Lawyers in Jerusalem. This is the first time that an Israeli jurist was chosen for the lofty position of President of the International Association of Lawyers. Kudos!

95 Annual Report 2012

Friends of the ICA Abroad

Friends of the ICA in countries throughout the world continue to lend an outstretched hand with steadfast commitment and unceasing devotion, to advance the arduous and unrelenting fight against cancer. ICA’s circle of Friends overseas has provided generous assistance which helped the ICA to implement many projects in the battle against cancer in spite of these trying times in Israel, economically and security-wise. ICA is in need of this noteworthy and crucial support so that it may continue to help promote research, treatment modalities, rehabilitation and enhancement of patients’ quality of life. The advancements in the fight against cancer made (l-r) Mr. Cameron Neth & Mrs. Ari Rifkin possible through donations raised abroad are to be lauded and held in high regard. ICA wishes to and Mrs. Gail Worth were Co-Chairs of the extend its heartfelt gratitude to the Association's fundraising event, in support of groundbreaking Friends groups in the United States, the United cancer research. Mrs. Herme de Wyman Miro was Kingdom, Germany, Switzerland, the Netherlands International Chairman; Rhoda and David Chase, and Canada. Grand Honorary Chairmen; Mrs. Lois Pope, Honorary Chairwoman; and Mrs. Lexye Aversa, United States Of America Chairwoman Emeritus. At the November 2012 Annual Meeting of Israel Cancer Association USA (ICA USA), Mr. Bruce S. Koppel was re-elected for a second term as President of the Board of Directors. Mr. Harvey L. Poppel was elected to a second term as Treasurer, and Mrs. Wilma Mooney was elected Secretary of the ICA USA Board of Directors. ICA congratulates the above mentioned individuals and thanks the devoted committee members for years of selfless volunteer work. Israel’s many accomplishments were celebrated at ICA USA’s 2013 Gala, “Israel, always in our hearts – Sunset Over The Mediterranean”, held February 28, 2013, at The Breakers in Palm Beach. Mrs. Ari Rifkin (l-r) Peter & Nancy Brown 96 Annual Report 2012

Guests viewed compelling photographic vistas of Israel, in common?” - Irwin Levy – A Leader in Jewish Italy and Spain during the welcoming reception. The Philanthropy for Decades. one-of-a-kind photography art prints were conceived by Gala Co-Chair Mrs. Ari Rifkin, an accomplished photographer, who donated 100% of the proceeds to benefit ICA’s cancer research. Interspersed with dinner and dancing were a virtuoso musical interlude by renowned Houston Chamber Symphony violinist Mr. Ferenc Illenyi that earned the concertmaster a standing ovation, and a spectacular performance by two-time Oscar nominated singer/songwriter Mrs. Carol Connors that brought back many memories to guests hearing her sing her hits from yesteryear. She came out to greet the guests to the (l-r) Mark & Stacey Levy with Ellen & Irwin Levy theme song from the ever-popular movie, Rocky – “Gonna Fly Now”, to which Ms. Connors co-wrote Mr. Irwin Levy has had a legendary career in serving the lyrics during her illustrious music career. both the people of Southeast Florida and the State of Israel. He has been a full time resident of The Palm Beaches for decades and has been actively involved with the local Jewish community, as well as Israel. ICA USA funded researcher and a rising star in her area of expertise, Prof. Ronit Satchi-Fainaro of Tel-Aviv University, visited Palm Beach County December 2-4, 2012, speaking at a series of scientific presentations on the topic of "Starving tumors with theranostic (therapy & diagnostic) nanomedicines”. She was hosted for the three evening presentations by Gigi and Graciano Duarte in Boca Raton, Heidi and Bruce Lein and Sharon and Roy Apple in Palm Beach Gardens and Drs. Daisy and John Merey in West Palm Beach. (l-r) Bruce & Heddy Koppel Mr. Bruce S. Koppel, President of ICA USA, said “We are most honored to have a scientist of Prof. More than 125 guests attended ICA USA’s annual Satchi-Fanaro’s caliber address our supporters on Membership Brunch at The National Croquet her research focused on targeting tumors with Center to hear well-known South Florida developer nanomedicine – or “mini-taxis”, as she describes and philanthropist Mr. H. Irwin Levy speak on them!”. Numerous groundbreaking cancer the challenges facing Israel today. Claire and research fellowships were reserved by guests Melvin Levine were sponsors of the event, who attended the events. These fellowships will held December 9, 2012, under the theme of be awarded to distinguished Israeli scientists in “Southeast Florida and Israel: what do they have ICA’s fight to find a cure for cancer. 97 Annual Report 2012

grants are providing seed money to distinguished Israeli scientists,” reported Co-Chair Mrs. Nancy Brown. “More than 90 golfers and many wonderful sponsors contributed to the event’s overwhelming success.” Mrs. Lauren Schneider co-chaired the Golf Classic with Mrs. Nancy Brown. Mrs. Elyssa Kupferberg of BNY Mellon Wealth Management sponsored the brunch, and Dr. Joshua Berlin sponsored the gift bags. Individual sponsors included: Billi and Bernie Marcus, Helene and Stephen Weicholz, Nancy and Peter Brown, Lauren and Jeremy Schneider, Mr. Bruce Adler, Linda and Peter Berley, Rochelle (l-r) Dr. John Merey, Prof. Ronit Satchi-Fainaro and David Hirsch, Wilma and Charles Mooney, and Dr. Daisy Merey Lee and Harvey L. Poppel, Carol and Joe Rosetti, Prof. Satchi-Fainaro’s early research on nanomedicine and Mr. Bruce Youngman. was made possible through a cancer research fellowship grant provided by an ICA USA donor 2012 Golf Committee Members included: from Palm Beach. Mr. Roy Apple, Mr. Peter Brown, Lori and Bruce Gendelman, Mr. Ed Grossmann, ICA USA’s annual Golf Classic, held April 16, 2012, Mrs. Fran Kittredge, Mr. Edward Landau, at Banyan Golf Club in West Palm Beach, Florida, Mr. Lloyd Macklowe, Billi and Bernie Marcus, successfully raised funding for three ICA cancer Mrs. Dianne Meckler, Mrs. Wilma Mooney, research fellowships. “We are pleased to announce Yael and Robbie Morris, Mr. Harvey L. Poppel, that we exceeded our goal this year. These fellowship Mr. Barry Rubin, Mr. Jeremy Schneider, Mr. Rick Smith, Mr. Peter Wohlgemuth, and Mr. Bruce Youngman.

The 4th Annual Golf Classic will be held April 1, 2013, and is being chaired by Mrs. Nancy Brown and Mrs. Dianne Meckler. The ICA received a generous donation provided by the Risa S. Rosengard Foundation, Inc., whose aim is to provide financial assistance to organizations that support families experiencing trauma as a result of oncology treatments and the loss of loved ones. This contribution is allocated to the ICA "Hope for Life" project which trains qualified teachers or students to assist hundreds of school-age children, across Israel, who are often Photo 6: (l-r) Peter & Nancy Brown and Lauren & Jeremy Schneider absent from school due to their illness. These tutors 98 Annual Report 2012

help the children catch up with their schoolwork so that they do not fall behind. The relationship that the tutor shares with the child has an extremely positive impact on these young cancer patients and on their families, as well as on their interactions with their counterparts.

Germany Frankfurt Our devoted and steadfast Friend, Mrs. Petra Kaffeesieder, tirelessly serves as the ardent and faithful Chairperson of the ICA (l-r) Mr. Helmut Rueger and Mrs. Petra Kaffeesieder Friends in Frankfurt and has been highly involved for many years in numerous notable undertakings, in collaboration with her dedicated team. Numerous accomplishments have been attained over the years, thanks to the selfless determination of the ICA Friends group in Frankfurt, which has a lengthy list of awe-inspiring achievements and has raised significant funds for a multitude of projects across Israel. An exquisite fundraising event was held last October at the home of Mrs. Petra Kaffeesieder.

Mr. Helmut Rueger, a very gifted artist and former One of Mr. Rueger’s creations Bonsai - Master, took the opportunity to display his latest creations, entitled “Baumgeister”, Spirits of the Trees. The donations raised during the event Munich were dedicated to the ICA. For over a decade, the Friends of the ICA in Munich, The huge photos of trees, mainly from Japan, and headed by the devoted Mrs. Anita Kaminski, has some objects, like a Buddha or a little snail on a been recording impressive accomplishments that leaf, were exhibited in Mrs. Kaffeesieder’s garden; help make a difference in the lives of individuals the guests were very touched by these original diagnosed with cancer. Mrs. Anita Kaminski and the and breathtaking works of art and beauty. The dedicated members of the ICA Friends in Munich event was highly successful and attended by many lend a helping hand to the ICA, advancing the friends who took the opportunity to donate to fight against cancer, and reinforcing the National ICA’s cause - the aim of reducing cancer mortality Treatment Protocol for Pediatric Leukemia which and morbidity. The ICA Friends of Frankfurt wish the ICA helps finance. The implementation of to thank Mrs. and Mr. Rueger for their support this Protocol has completely eliminated the gaps and their devotion to the Frankfurt Friends of ICA. in survival rates among child leukemia patients 99 Annual Report 2012

Group photo of the “Cook, Taste, Share” recipe book launch Recipes of the Cook, Taste, Share-recipe book

receiving treatments at different medical centers. and ovarian cancer” led by Dr. Michal Goldberg Additionally, there is no longer a gap between from the Hebrew University. the survival rates of Jewish and Arab children who High profile author andChef Katie Caldesi was suffer from the disease. joined by over 200 guests at the “Cook, Taste, Share” recipe book launch which took place on September 10, 2012. The event, hosted at the United Kingdom home of the devoted London Friends of the ICA The London Friends of ICA, headed by the dedicated Chairperson, Mrs. Vered Aaron, and organised by Mrs. Vered Aaron, organized a guided tour on The Cooking Lunch Girls, raised funds for the ICA. February 11, 2013, at the Wallace Collection Guests who attended the fundraiser enjoyed an array which featured the paintings of Bartolomé Esteban of delicious salads, fish dishes and desserts, before Murillo, one of the greatest artists of the Spanish being captivated by special guest Mrs. Katie Caldesi seventeenth century. and her husband, Mr. Giancarlo Caldesi. Part The guided tour was followed by a very elegant lunch of the proceeds from book sales went to assist in and funds were raised to finance the fellowship funding ICA activities. for breast cancer research on “Uncovering a role Mrs. Evette Simmonds, a member of the Cooking for the helicase/nuclease hDNA2 enzyme in breast Lunch Girls group said: “I am thrilled with the success of today's book launch as over 200 guests attended and the book was a sell-out! We were delighted to have had Katie & Giancarlo Caldesi with us today, and we are grateful to everyone who came and supported us. I would like to thank The Cooking Lunch Girls for their hard work and for their assistance”.

Katie Caldesi, who runs the Caldesi Cucini Italian cooking school along with her husband, and (l-r): Kate & Giancarlo Caldesi has appeared on cookery programmes including 100 Annual Report 2012

Masterchef and Saturday Kitchen, said: “I am The Netherlands extremely impressed by ‘Cook, Taste, Share,’ Friends of the ICA in the Netherlands, headed by and the Cooking Lunch Girls’ enthusiasm and its fervent chairman, Mr. Bob Drake, continue to keenness to learn. I am happy to be here today to help finance cancer research. This year, the Friends support them.” of the ICA in the Netherlands assisted in financing research on – “Characterization of deubiquitination Switzerland and desumoyaltion activities in multiple myeloma”, Under the direction of the dedicated conducted by Dr. Boaz Tirosh of the Hebrew Dr. Ronald Fried, the Friends of the ICA in University in Jerusalem. Switzerland continue to pursue their tireless Thanks to Mr. Bob Drake’s unconditional support efforts and to provide funding to support cancer and care, a noteworthy donation was allocated last research grants. Since cancer knows no territorial year by the Sonja Van Tijn Foundation to ICA that boundaries, groundbreaking cancer research was earmarked for the “Sunsmart” project which is applied both in Israel and around the globe. includes education packages that are distributed in Scientific discoveries attained through research all educational establishments throughout Israel. fellowships have benefitted cancer patients This generous donation enabled the Association worldwide as the ICA closes in on cures. to heighten awareness about the harmful effects of uncontrolled sun exposure and allowed ICA to A noteworthy donation was allocated to ICA promote skin cancer prevention among pre-school by the Zurich-based Symphasis Charitable and school-age children. Foundation devoted solely to charitable purposes and whose main aim is to support and encourage Canada social, charitable, ecological, cultural and other Mr. Eitan Rachlis and Mr. Ben Zion Katan, philanthropic projects. This contribution is young and energetic entrepreneurs, have joined earmarked for ICA’s "Hope for Life" project the Canadian Friends of the ICA and are working which assigns qualified students to school-age to revamp the structure and activity of the Friends children who assist them in catching up with Group. The ICA wishes them great success in their schoolwork. In addition, the tutor serves as the new and noteworthy position that they have an "older brother" and close friend, with whom assumed. Mr. Doron Opher, former Chairman of the child can discuss everything and confide the Canadian Friends of the ICA, currently serves in freely. The "Hope for Life" project provides as the Treasurer of the Group. The ICA thanks assistance to hundreds of child cancer patients Mr. Opher for his hard work and dedication over throughout the country. the years.

101 Annual Report 2012

Annual Door Knock Fundraising Campaign Jubilee Anniversary

Tens of thousands of school-age children and volunteers offered their support on behalf of 200,000 cancer patients and survivors in the Annual "Door Knock" Fundraising Campaign held on Oct. 31st throughout Israel

The ICA "Door Knock" Fundraising Campaign constitutes a significant source of funding for ICA's diverse activities, which are made possible thanks to public donations, and receive no government subsidies whatsoever. According to National been recorded in the fight against cancer diseases Cancer Registry statistics, there are currently over the past 40 years; statistics on NCDs (cancer, more than 200,000 cancer patients and survivors cardiovascular diseases, chronic respiratory diseases in Israel, and 1,400 of them are children. About and diabetes); findings of the report regarding 28,000 patients are diagnosed with the disease the significant influence of physical activity on every year, 400 of whom are children. Tens of cancer patients and survivors, and more. The press thousands of school-age children, members of conference was held under the direction of ICA youth movements, and ICA volunteers take part Director General Mrs. Miri Ziv, and was attended by in the "Door Knock" campaign, including new Mr. Hubert Leven, President of the Rashi Foundation immigrants, volunteers from the Arab and Bedouin and 2011-2012 Door Knock Fundraising Campaign sector as well as cancer survivors. The ICA works Chairman, Dr. Lital Keinan-Boker, Deputy Director in close collaboration with the education system of the Health Ministry's Center for Disease Control and has a network of volunteers throughout Israel (ICDC) and Prof. Eliezer Robinson, ICA Chairman. in more than 70 ICA branches. Having grown up in a family in which Press Conference Marking philanthropy and community work was always a priority, Hubert Leven has led “Door Knock” Fundraising the Rashi Foundation as President since its Campaign Kickoff establishment in 1984 and assumed the position New statistics regarding cancer incidence and of 2011-2012 ICA "Door Knock" Fundraising mortality were presented at the press conference Campaign Chairman. marking the Annual Door Knock Fundraising At the press conference Mr. Leven mentioned that Campaign kick-off; new statistics from the 2011 ICA Vice Chairman, Mr. Leon Recanati, approached Summary of the National Breast Cancer Early him and asked him to serve as ICA's "Door Knock" Detection Program; the achievements that have Fundraising Campaign Chairman for the coming year: 102 Annual Report 2012

"Without hesitation, I accepted his request, out of a operate in oncology centers and in some ICA deep conviction and commitment to the belief that branches across Israel: we must constantly strive to eradicate this dreaded • "Steps to a Healthy Life" – a program that disease. 15 years ago I was diagnosed with cancer for highlights the importance of engaging in the first time, and I was given no more than 4 years physical activity while undergoing cancer to live. Not only am I still here today, but since then I treatment, guides patients on how to make have had two more cancers which were unrelated, and physical activity a part of their routine and provides they are also in remission. So yes, investing in cancer them with consultation and accompaniment. research studies and in prevention does indeed produce The program currently operates in 20 oncology life-changing results, and that is the main reason why centers throughout Israel . I willingly volunteered my time to help promote this • "Survivors for a Healthy Life" – a new program cause". Mr. Leven transferred a donation in the sum that has begun operating this past year and which of one million shekels from the Rashi Foundation to is aimed at accompanying survivors to help the fundraising campaign. them cope with the disease, improve their quality of life, guide them to a healthy lifestyle Prof. Eliezer Robinson, ICA Chairman, presented and encourage them to get back to an active achievements that have been recorded in the personal and community life (more information fight against cancer diseases over the past 40 of both projects see chapter “Rehabilitation years (from 1971, the year President Nixon and Welfare”). declared a war on cancer) recently published • A new ICA guide for cancer survivors was also by the American Society of Clinical Oncology formulated for this purpose, "Looking to the (ASCO): the chances of survival for cancer patients Future – Life after Cancer Treatment", increased from 30% to over 60%. In the United published courtesy of Roche Pharmaceuticals States the number of survivors which was 3 million in Israel Ltd. (more information of both projects 1941 reached 12 million – meaning the survival rate in the chapter "Information and Education"). increased by fourfold! The reason for this was the increase in the number of patients diagnosed at the "Door Knock" Fundraising early stages of the disease and the improvement in Campaign Kick-off Ceremony surgical, radiation and medicinal treatment modalities. In other words, more patients survive and/or more at Presidential Residence patients live longer. Among children – in the 70s In keeping with tradition, the President of the State of the previous decade only about 50% of children of Israel Shimon Peres opened the 51st ICA "Door with cancer had a 5-year survival rate after treatment. Knock" Fundraising Campaign. The ceremony took Today, 5-year survival rates have reached 80% and place in the presence of MK Rabbi Yaakov Leitzman, 10-year survival rates 75% respectively. Deputy Health Minister; Prof. Eliezer Robinson, ICA Chairman; Prof. Alexander Levitzki, Israel In view of the accumulating research studies Prize Laureate and member of the ICA Executive indicating the positive effect of physical Committee; Mr. Leon Recanati, ICA Vice Chairman; activity on coping strategies to overcome the Mr. Hubert Leven, President of the Rashi Foundation disease, and reduced risk of recurrence, new and "Door Knock" Fundraising Campaign Chairman; projects have been financed by the ICA and singer Corinne Elal who recovered from breast have garnered great success; these initiatives cancer, children who survived cancer and those 103 Annual Report 2012

who are still coping, and dozens of ICA volunteers from across Israel. The ceremony was moderated by Mrs. Miri Ziv, ICA Director General. Mr. Leon Recanati, ICA Vice Chairman passed the torch of the "Door Knock" Fundraising Campaign to 2011-2012 "Door Knock" Fundraising Campaign Chairman, Mr. Hubert Leven, President of the Rashi Foundation, who donated an initial sum of one million shekels. Prof. Robinson, ICA Chairman, said that "the success of the 'Door Knock' Fundraising Campaign manifests itself in the number of lives saved"; and MK Rabbi Yaakov Litzman, Deputy Health Minister, congratulated the ICA volunteers and said that the 'Door Knock' Fundraising Campaign is a window of hope for cancer patients". Prof. Alexander Levitzki, Israel Prize Laureate, and a member of the Israel National Academy of Sciences and ICA's Executive Committee referred to the "Revolution in Cancer Treatment" and instilled sincere hope for a better future equipped to deal with cancer diseases. Singer Corinne Elal, who coped with breast cancer, moved the audience with her words and singing performance. A film was screened featuring 14-year-old Tomer Globerman who was admitted to the isolation ward at the Pediatric Oncology Dept. located at Hadassah Medical Center Ein Karem. Tomer recorded a song that he wrote and composed with the members of the hard rock band "Hayehudim". The relationship between Tomer, the leukemia patient who underwent three bone marrow transplants, and the members of Hayehudim band was formed within the framework of the ICA-sponsored project "Transparent Circles of Strength". this ICA project has been running for 13 years now at the Hadassah Medical Center and plays a key role in helping the child with cancer, his family and community regain their ability to dream and inspires them to find the courage to make their dreams come true. Photos courtesy of Rafi Daluya 104 Annual Report 2012

President’s Greetings at the Opening Ceremony held at the Presidential Residence:

"Dear Audience, Firstly, I would ask that research studies, both in prevention and in we bow are heads in memory of the ICA eradicating the disease. In the difficult battle Founding President, Mrs. Suzy Eban of against cancer – prevention is analogous to blessed memory. If Abba Eban of blessed saving lives. ICA personnel invest efforts in memory was endowed with great intellectual promoting early detection and increasing the capacities, Suzy was a unique woman who awareness of the harmful effects of the sun possessed great wisdom of the heart. The and smoking, thereby saving lives on a daily "Door Knock" Fundraising Campaign, now basis. A significant portion of ICA activities in its 51st year, is the fruit of her labors. Mrs. are focused on informational campaigns Eban devotedly endeavored for decades for children and teens. In many classrooms fully cognizant of the fact that this disease throughout the country, teens learn how poses a significant threat to human health to prevent the disease by leading a healthy, and worked to reinforce the ICA. Nearly six balanced and more active lifestyle…The decades have elapsed since the ICA declared ICA provides assistance for the purchase of a determined battle on multiple fronts against potentially life-saving drugs to those who this deadly disease. Each year thousands of cannot afford it. The ICA also makes sure to youth knock on the doors of households narrow the health gap between people from across Israel and call upon the citizens of different sectors and those in distant towns Israel to open their hearts, so that we can and finances a mobile mammography unit win this war... At this opportunity I wish to to provide ready access to mammography extend my sincere wishes for a successful screening; this widespread availability facilitates Door Knock Campaign…The Door Knock prevention and recovery. Thousands of Campaign is one of the most noble and popular volunteers, professionals, nurses, psychologists, expressions of this social responsibility. The and therapy communities are involved in ICA's budget is based solely on the generosity ICA activities. These volunteers are at the of its donors. I am confident that this year patients' and their families' side – they are as well Israeli citizens will open their hearts there to lend a hand, offer them a hug, and give donations to the young volunteers. encourage them in times of trouble, and One in every four people has developed help relieve their pain. Every knock on the cancer or may develop this difficult disease. door is therefore a call to volunteer and to The earlier the disease is detected and the donate in order to beat this disease. quicker treatment is administered to the patient – the greater the chances of halting I believe with all my heart that together the disease in time. The fight against cancer we can mitigate the threats of this disease is not a fight waged solely by individuals. This and even overcome it on multiple fronts. I is a common battle in which all of society commend the school children who took part must take part… Israel is at the forefront of in the "Door Knock" Fundraising Campaign cancer research, and holds a distinguished and the ICA and its staff. Your efforts are place in the development of means of early to be lauded, as common welfare is the detection…The ICA helps finance cancer goal of your national endeavor." 105 Annual Report 2012

"Door Knock" Fundraising Campaign Closing Ceremony and Activity Summary 2011

This year's closing ceremony marked Israel's 64th Independence Day. The ceremony opened with greetings from Givatayim's Mayor, Mr. Reuven Ben Shachar who lauded ICA's noteworthy endeavors. Yarin Mellul a student from Dimona who attends "Zinman" School moved the audience with his singing performance. Following the moving opening remarks, the audience was called upon to commemorate the memory of the late Suzy Eban, ICA Founding President who passed away early this year. A presentation giving an overview of her activity was screened; her endeavors transformed a vision into reality and paved the way for the establishment of the "Door Knock" Fundraising Campaign. Rivka Balistra, Director Branches Dept. and "Door Knock" Fundraising Campaign Manager, who moderated the ceremony, thanked all those who assist in the Volunteer Dept. activity. Rivka commemorated the memory of all the ICA long-time volunteers who passed away in 2011, some of whom volunteered with the ICA for over 40 years. May their memory be blessed! Prof. Eliezer Robinson, ICA Chairman, commended the volunteers and cited the importance of maintaining a healthy lifestyle, as well as increasing early detection and prevention awareness. Rivka gave an overview of the 2011 Annual Door Knock Fundraising Campaign results as well as of those of the Branches' and schools' activity. Representatives of the ICA Executive Board, ICA Chairman, Prof. Robinson, ICA Vice Chairman, Mr. Leon Recanati, and ICA Director General, Mrs. Miri Ziv, presented awards of excellence to 13 representatives of schools that attained outstanding achievement from across Israel. Noi Hefer and Shay Reidel, young cadets of the Air Force Technical School in Kiryat Haim delivered greetings on behalf of the schools. ICA Vice Chairman, Mr. Leon Recanati, delivered greetings in which he emphasized the noteworthy activity of the Branches' volunteers and thanked them warmly; additionally, the Vice Chairman thanked all those who collaborated with the ICA during the course of the year. 106 Annual Report 2012

Irena Rozenberg, a physiotherapist at the Assuta Medical Center, informed attendees of the implementation of the "Steps to a Healthy Life Project" which the ICA has recently begun to operate at medical centers across Israel. ICA Director General, Mrs. Miri Ziv, greeted the attendees and thanked the volunteers, updating the audience on ICA's widespread activity over the past year. One of the many areas of ICA activity is research. Prof. Yossi Yarden, Chairman of the ICA Research Committee presented ICA fellowships to research scientists, while providing a brief explanation of each study and emphasizing the innovations and hope for the future inherent in each one of these research studies. Prof. Ilan Bank of the Sheba Medical Center thanked the ICA on behalf of the investigators. The second half of the ceremony opened with the singing performance delivered by Mira Awad, followed by greetings delivered by Mr. Fatten Ghattas, Head of ICA Activity in the Arab Society, who informed the participants of the Arab society's noteworthy activity. The outstanding branches for 2011 are: Modiin, Holon, Kfar Saba, and Kiryat Bialik Branches. The Dimona Branch was named Outstanding National Branch, where noteworthy activity is conducted through all channels. Sammy Benisty, Chairperson of Kiryat Bialik Branch, delivered greetings on behalf of the Branches. This year saw the beginning of a tradition of granting certificates to outstanding volunteers involved in various areas of activity. This year's winners who were acknowledged for their commendable activity are: Clara Babiokov of Beit Shemesh, Adir Ben Gershon of the Sir Charles Clore Hostel, and Shlomit Ben Miriam of Holon Branch. Upon the closing of the awards ceremony, Rivka informed the audience of the retirement of the Volunteers Coordinator, Mrs. Meira Gluska, after 30 years of activity. The "Kolot Rafael" Choir (Rafael Voices), whose members delivered a volunteer performance at the event, closed the ceremony with lively and moving renditions of Israeli songs. 107 Annual Report 2012

TV premiere of the film "Life opening of the 51st "Door Knock" Campaign, in the Long Run" on the and it was specially designed for the ICA by Mr. Shmulik Donnerstein, CEO and Chairman eve of the "Door Knock" of Rav-Bariah and Tomer Buchris, a graduate of Fundraising Campaign the "Guild" Design School, reflecting the spirit of The film "Life in the Long Run" was aired on the ICA endeavor and activities. The designed doors eve of the "Door Knock" Fundraising Campaign were on display at a special exhibition. This cultural on Channel 1, featuring the moving relationship exhibition launch was a very dignified event and was between Guy Buks, who developed thigh bone attended by: Mr. Shmulik Donnerstein, Mr. Leon cancer, underwent treatment and survived, and Recanati, ICA Vice Chairman, Mrs. Miri Ziv, ICA Alma and Ben Zak Prof. Kobi Bickels, a specialist from the National Director General, and all the artists and designers who Orthopedic Oncology Center. The ICA has been created the 50 doors. Mrs. Dalia Rabin-Philoshoph, closely collaborating with this Center and providing who provided the premises of the Yitzhak Rabin it with assistance for many years. This film depicts Center for the benefit of the exhibition and the the brave and unique friendship shared between the fight against cancer, delivered greetings to the two, the rehabilitation thanks to their rare friendship, participants. The stories behind the doors, serving as well as training for a marathon, despite bone as inspiration for the designers, were fascinating cancer and chemotherapy – while maintaining a and unique. The Israeli designer Metzada Zeevi deep conviction that the disease can be overcome. who designed a door, with the words to a poem that she wrote in memory of her good friend who succumbed to cancer, spoke on behalf of the Dina and Yftah Klein designers and moved the audience to tears. The doors, signed by their designers, were auctioned by Rav-Bariah Company and the proceeds went to the ICA. Among the designers were: singer Rita, MK Miri Regev, designer Daniela Lahav, journalist Chaim Broida, actresses Yona Elian-Keshet, Anat Waxman, Alma Zak, Liraz Cherchi, Netta Opportunity Knocks - Garti, fashion and jewelry designers Michal Negrin, Galit Levi, Raziela Gershon, singers Sharon "Opening your Door and your Haziz, Dana International, and Achinoam Nini, Heart – to Life" actors and others. Michal Nagrin Marking the closing of the Jubilee anniversary of the 2011 Israel Cancer Association "Door Knock" Fundraising Campaign, "Rav-Bariah" Company held an exhibit that presented a unique design initiative that combined craftwork, art, and donation to the community. As part of this project, 50 non- standard size Rav-Bariah doors were designed by artists, public opinion leaders, and design students from across Israel, who volunteered their unique door designs. The 51st door represented the Dana, Ron, Ayelet and Ran Hak Miri Regev and Shimi Anat Vaxman and Dan 108 Annual Report 2012

Annual ‘Door Knock’ Fundraising Campaign Chairpersons

The following is a list of public figures who served as ‘Door Knock’ Campaign Chairman on behalf of the Israel Cancer Association and the positions they held at the time of appointment:

1962 – Lt. General (Res.) Mr. Haim Laskow (dec.), Managing Director, Port Authority 1963 – Attorney Gideon Hausner (dec.), Government Legal Advisor 1964 – Mr. David Ben-Gurion (dec.), Israel’s first Prime Minister and a Member of Knesset 1965 – Mr. Kadish Luz (dec.), Knesset Speaker 1966 – Mr. Yisrael Barzilai (dec.), Minister of Health 1967 – Mr. Yigal Alon (dec.), Minister of Labor 1968 – Mr. Teddy Kolleck (dec.), Mayor of Jerusalem 1969 – Mr. David Horowitz (dec.), Governor, Bank of Israel 1970 – Prof. Albert Sabin (dec.), President, Weizmann Institute of Science 1971 – Mr. Victor Shem Tov, Minister of Health 1972 – Mr. Yosef Almogi (dec.), Minister of Labor 1973 – Mr. Shimon Peres, then Minister of Defense, current President of the State of Israel 1974 – Mr. Asher Yadlin, Chairman, Clalit Health Services 1975 – Dr. Yosef Burg (dec.), Minister of the Interior 1976 – Mr. Mark Moshewitz (dec.), President, Manufacturers Association 1977 – Mr. Gideon Patt, Minister of Housing and Construction 1978 – Mr. Yisrael Pollack (dec.), Industrialist, Textile Conglomerate Owner 1979 – Mr. Benno Gitter (dec.), Economist, Businessman 1980 – Mr. Moshe Schnitzer (dec.), President, Israel Diamond Exchange 1981 – Mr. David Hachmey (dec.) Chairman, Insurance Companies Association 1982 – Mr. Yekutiel Federman (dec.), Hotelier, Businessman 1983 – Mr. Aharon Meir (dec.), Managing Director, Bank Hamizrahi Hameuhad 1984 – Mr. Avraham Agmon (dec.), Managing Director, Delek Co. 1985 – Mr. Mordechai Gur (dec.), Minister of Health 1986 – Mr. Shlomo Lahat, Mayor of Tel Aviv 1987 – Mr. Yisrael Kessar, Secretary General, Histadrut Labor Federation 1988 – Mr. Dani Gillerman, President, Chamber of Commerce Association 1989 – Mr. Leon Recanati, Company Executive, I.D.B. 1990 – Mr. Ehud Olmert, Minister of Health 1991 – Mr. Simcha Dinitz (dec.), Chairman, Jewish Agency 1992 – Mr. Eli Horowitz, Managing Director, Teva Pharmaceutical Industries Ltd. 109 Annual Report 2012

1993 – Mr. Benny Gaon (dec.), Managing Director, Koor Industries Ltd. 1994 – Mr. Emanuel Gil, President, Elbit 1995 – Mr. David Wainshal, Managing Director, Migdal Insurance Ltd. 1996 – Mr. Yair Hamburger, Managing Director, Shiloah-Harel Insurance Ltd. 1997 – Mr. Yaakov Peri, President and Managing Director, Cellcom 1998 – Ms. Galia Maor, Director General, Bank Leumi 1999 – Mr. Shlomo Nechama, Managing Director, Arison Investments, Chairman of the Board of Directors, Bank Hapoalim 2000 – Mr. Kobi Alexander, Chairman of the Board of Directors and International President, Comverse Technology 2001 – Mr. Lev Leviev, Chairman, Africa Israel Investments 2002 – Mr. Yossi Meiman, President of Merhav Group and Chairman of the Board of Directors of Channel 10 2003 – Mr. Shraga Biran, Attorney and Businessman 2004 – Mr. Muzi Vertheim, Chairman Coca Cola Israel 2005 – Mr. Israel Makov, CEO Teva Pharmaceutical Industries Ltd. 2006 – Mr. Avigdor Kaplan, CEO Clal Insurance Company 2007 – Mr. Benny Steinmetz, Businessman 2008 – Mr. Haim Katzman, Chairman of the income-yielding real estate company Gazit-Globe 2009 – Mr. David Franklin, Chairman and CEO of Sugat Industries Ltd. 2010 – Mr. Efi Rosenhaus, President and CEO of Shufersal Ltd. 2011 – Mr. Hubert Leven, President of the Rashi Foundation and Vice President of the Alliance Israelite Universelle (Kol Yisrael Haverim) 2012 – Mr. David Weissman, Chairman and President of Alon Group

110 Annual Report 2012

Bequests, Legacies and Commemorations

The Israel Cancer Association deeply Avraham Hanina of blessed memory Netanya appreciates all its friends and volunteers Adler Miriam of blessed memory Raanana who during their lifetime established Barel Ilana of blessed memory Tel Aviv special perpetual memorial fund to Beker Israel of blessed memory Herzliya ensure continued support for ICA Berger Avraham of blessed memory Herzliya activities on behalf of patients and Carabelio Fanny of blessed memory their families Chen Tov Aliza of blessed memory Tel Aviv Citri Clara of blessed memory Tel Aviv Danziger Ronit of blessed memory Commemorations Davidson Ruth of blessed memory Haifa Commemorations honoring the Feldman Rosa De Gantz of blessed memory memory of loved ones may be made Fisher Dazider of blessed memory through the Israel Cancer Association Forman Yosef of blessed memory Tel Aviv in several ways: Gavish Yolanda of blessed memory Tel Aviv Goldfinger Shlomit of blessed memory Jerusalem The name of the loved one may be engraved on an ornate plaque on the Gorenstein Mary of blessed memory Commemorative Wall situated in the Hershkovitz Baruch of blessed memory Sir Charles Clore Hostel garden, or Katz Lili of blessed memory at ICA headquarters, or in different Kibrik Rosa of blessed memory Tel Aviv hospital wards around the country. Kraft Shmuel of blessed memory Jerusalem Landi Miriam of blessed memory Levenberg Yehudit of blessed memory Haifa Loker Yisaschar of blessed memory Tel Aviv Miller Menachem of blessed memory Haifa Muller Betty of blessed memory Haifa Orkayo Miriam of blessed memory Tel Aviv Patz Aharon of blessed memory Azur Robins Jerry of blessed memory Jerusalem

Commemorative Wall in the Sir Charles Walter Bella of blessed memory Holon Clore Hostel garden in Givatayim. Zageza Sigmund of blessed memory Tel Aviv 111 Annual Report 2012

The Israel Cancer Association Board and Committee Members 2011-2012

Member since 2002, completing his/her term – (marked with a ** ) New member – (marked with a *)

Executive Board Prof. H. Brenner Oncologist Prof. A. Ciechanover ICA Honorary President, Prof. R. Catane Oncologist Nobel Prize Laureate Prof. S. Chaitchik Oncologist Prof. E. Robinson ICA Chairperson Prof. Y. Cohen Oncologist Mr. L. Recanati ICA Vice Chairperson Prof. A. Durst Surgeon Prof. A. Durst Surgeon Prof. M. Inbar Oncologist Prof. A. Kuten Oncologist, Prof. Y. Kedar Research Scientist Research Scientist Ms. A. Kimchi Health Educator Prof. A. Levitzky Investigator, Israel Prize Laureate Prof. Y. Klausner Surgeon Prof. M. Mittelman Hematologist Ms. M. Klein Former ICA Director Mr. T. Neta Public Figure General Prof. A. Kuten Oncologist Prof. B. Reger Oncologist, Research Scientist Prof. S. Lelchuk Surgeon Prof. A. Lubin Nuclear Medicine Executive Committee Prof. M. Mittelman Internal Medicine The late Mrs. S. Eban ICA Founding President Mr. T. Neta Public Figure and Public Figure Prof. T. Peretz Oncologist Prof. A. Ciechanover ICA Honorary President, Nobel Prize Laureate Prof. E. Rachmilewitz Hematologist Prof. E. Robinson ICA Chairperson, Prof. B. Reger Scientist Oncologist Prof. G. Rennert Epidemiologist Mr. L. Recanati ICA Vice Chairperson, Prof. V. Rotter Research Scientist Corporate Exec. Prof. M. Schlesinger Research Scientist Ms. R. Shitrit Chairperson, ICA Foreign Relations Div. Prof. M. Shani Health Policy Expert Prof. A. Azizi Dermatologist Mr. M. Shitrit MK, Former Minister Dr. Y. Balshar Former IMA Chairman Prof. Y. Skornik Surgeon Dr. S. Batzia Businessman Prof. S. Slavin Hematologist 112 Annual Report 2012

Prof. A. Sulkes Oncologist Prof. G. Barabash Director General, Tel Aviv Prof. Y. Weitz Research Scientist Sourasky Medical Center Ms. A. Bar-Shalom Public Figure Prof. Y. Yitzhak Radiologist Dr. S. Batsia Businessman Prof. A. Zeligson Hematologist Prof. G. Ben-Ari Surgeon Dr. G. Rennert ICA Advisor on Epidemiology and Cancer Prof. Y. Ben-Bassat Hematologist Control, Epidemiologist Prof. M. Ben-Harush Pediatric Hematologist, Dr. Y. Alkelai ICA Advisor on Early Chairperson of the Israeli Detection of Skin Society of Pediatric Cancer, Dermatologist Hematology Oncology Mr. A. Ben-Nun Public Figure Board of Trustees Prof. H. Ben-Shachar Public Figure Mr. R. Ben-Shaul Corporate Executive The late Mrs. S. Eban ICA Founding President, Public Figure Dr. Y. Berlovitz Director, Wolfson Medical Center, Holon Prof. A. Ciechanover ICA Honorary President, Nobel Prize Laureate Prof. R. Bier Director General, Rambam Medical Center, Haifa Prof. E. Robinson Chairperson, Oncologist Mr. S. Biran Attorney Mr. L. Recanati Vice Chairperson, Corporate Exec. Prof. H. Brenner Oncologist Judge S. Adler President, National Labor Judge Mr. A. Carmi Public Figure Relations Board Prof. R. Catane Oncologist Mr. D. Agmon Public Figure Prof. S. Chaitchik Oncologist Ms. S. Akerstein Businesswoman Mr. Y. Ciechanover Public Figure Ms. G. Almagor Former Chairperson, Prof. Y. Cohen Oncologist Tel Aviv Branch Mr. I. Dar Actor Ms. Y. Alon Chairperson, Holon Branch Mr. Y. Dori President, Dori Group Dr. A. Ambon Director, Rebecca Sieff Government Hospital, Mr. B. Dotan Public Figure Safed Prof. A. Durst Surgeon Prof. S. Ariad Oncologist, Soroka Medical Center Ms. Y. Efron Businesswoman Mr. A. Azarzar Chairperson, Judge M. Eilon Retired Judge Dimona Branch Mr. A. Eiran Public Figure Prof. A. Azizi Dermatologist Dr. Y. Farbstein Director, Poriya Dr. Y. Balshar Former IMA Chairperson Government Hospital Ms. O. Banai Actress Prof. B. Fiyora Gyneco-oncologist Prof. B. Freund Surgeon Prof. R. Bar Internal Medicine, Technion Mr. M. Gaon Businessman 113 Annual Report 2012

Mr. A. Gil Businessman Prof. O. Merimsky Oncologist, Tel Aviv Prof. M. Green Director of the School of Sourasky Medical Center, Public Health, Haifa Chairperson, Israeli Society for Clinical Oncology and Prof. A. Halevi Surgeon Radiation Therapy Prof. Y. Halevi Director, Shaare Zedek Prof. J. Michel Former Helsinki Medical Center, Jerusalem Committee Chairperson, Dr. E. Halpern Director, Rabin Medical Hadassah Center, Petach Tikva Prof. M. Mittelman Internist Ms. N. Hilu Former MK Dr. M. Modaei Public Figure Prof. M. Inbar Oncologist Prof. S. Mor-Yosef Director General, National Prof. V. Insler Gynecologist Insurance Institute Prof. A. Israeli Former Director General, Mr. S. Nechama Public Figure Ministry of Health Mr. T. Neta Public Figure Mr. A. Kaplan Director General, Clal Mr. Y. Nimrodi Public Figure Health Insurance Co. Ltd. Prof. R. Orda Outgoing Chair of the Prof. Y. Kedar Scientist Israeli Society of Breast Ms. A. Kimchi Health Educator Diseases Prof. Y. Klausner Surgeon Prof. Y. Orgler Outgoing Chair of the Board of Directors of the Ms. M. Klein Former Director General, Tel Aviv Stock Exchange ICA Prof. T. Peretz Oncologist Ms. L. Kenig Actress Mr. J. Perry Chairman of the Board Prof. A. Kuten Oncologist of Directors, Mizrahi Mr. G. Lahav Public Figure Tefahot Bank Ltd. Mr. D. Lautman Industrialist, Public Figure Dr. Y. Peterburg Public Figure Prof. S. Lavi Scientist Prof. S. Pinchas Former Hospital Director Prof. S. Lelchuk Surgeon Mr. S. Preminger Former CEO Gaon Holdings Mr. L. Leviev Businessman Ms. D. Rabin- Public Figure Prof. A. Levitzky Research Scientist Philosoph Mr. D. Levitan Public Figure Prof. E. Rachmilewitz Hematologist Prof. A. Lubin Nuclear Medicine Adv. T. Raveh Attorney, Public Figure Mr. Y. Makov Public Figure Prof. M. Ravid Internist Ms. A. Manoach Public Figure Prof. G. Rechavi Hematologist Ms. G. Maor Former President and Prof. B. Reger Research Scientist CEO, Bank Leumi Group Prof. G. Rennert Epidemiologist Prof. J. Menczer Gyneco-oncologist Prof. M. Revach Former Hospital Director Ms. L. Meridor Public Figure Dr. M. Rimon Surgeon 114 Annual Report 2012

Prof. V. Rotter Research Scientist Prof. Y. Weitz Scientist Prof. Y. Rowe Hematologist Prof. Y. Yodfat Family Physician Mr. A. Sadeh Public Figure Dr. G. Zidan Oncologist Ms. R. Saker Honorary President, Prof. A. Zeligson Hematologist Haifa Branch Mr. A. Sapir Public Figure Early Detection Committee Prof. M. Schlesinger Research Scientist Prof. Y. Skornik Surgery, Tel Aviv Prof. P. Schwartzman Director, Family Medicine Sourasky Medical Center Dept., Be'er Sheva Dr. P. Barak Oncology, Barzilai Ms. A. Serugi Public Figure Medical Center Prof. A. Shani Oncologist Dr. R. Belitzer Health Policy Planning, Prof. M. Shani Gartner Institute Clalit Health Services (CHS) Prof. Y. Sheinfeld Internist Prof. M. Carmon Surgery, Shaare Zedek Prof. J. Shemer Chairperson of the Board, Medical Center Assuta Medical Center Dr. Y. Dresner Family Medicine, CHS Dr. S. Sherf Former Director, Barzilai Medical Center, Ashkelon Prof. A. Friedman Oncogenetics, Sheba Medical Center Ms. M. Shezifi Former Chairperson, Haifa Branch Dr. M. Haj ** Surgery, Upper Galilee Medical Center Mr. M. Shitrit MK, Former Minister Dr. T. Karni Surgery, Assaf Harofeh Ms. R. Shitrit Public Figure, Medical Center Chairperson, ICA Foreign Relations Division Dr. L. Keinan-Boker Deputy Director, Israel Center for Disease Adv. E. Simcha Chairperson, Jerusalem Control (ICDC) Branch Prof. M. Kraus** Surgeon, Rambam Prof. Y. Skornik Surgeon Medical Center Prof. S. Slavin Hematologist Prof. A. Lavi Former Chairperson Dr. M. Steiner Oncologist of Gyneco-oncology, Carmel Medical Center Ms. D. Stern Public Figure Dr. N. Mabjeesh Urology, Tel Aviv Prof. A. Sulkes Oncologist, Rabin Medical Sourasky Medical Center Center, Petach Tikva Prof. O. Nativ Urology, Bnei Zion Prof. H. Tabenkin Director, Dept. of Family Medical Center, Haifa Medicine, Haemek Prof. Y. Niv Gastroenterology, Rabin Medical Center, Afula Medical Center Mr. D. Tal Former MK Dr. M. Ramon Surgery, Holy Family Hosp. Dr. D. Tchernihovsky Ad-hoc Advisor on Dr. T. Sela Diagnostic Imaging Medical Economics Institute, Hadassah Mr. D. Wainshall Public Figure Medical Center, Ein Kerem 115 Annual Report 2012

Dr. M. Sklair-Levy Diagnostic Imaging Dr. L. Friedman** Bar-Ilan University Institute, Sheba Medical Dr. T. Safra Oncology, Tel Aviv Center Sourasky Medical Center Prof. J. Zidan Oncology, Rebecca Sieff Dr. A. Salmon Oncology, Hadassah Gov't. Hospital Medical Center Prof. G. Rennert Epidemiology, Carmel Medical Center Professional Training Committee Medical & Welfare Services Prof. A. Kuten** Oncology, Rambam Committee Medical Center - Committee Chairperson Prof. M. Mittelman** Internal Medicine, Tel Aviv Sourasky Medical Center – Dr. T. Elweiss Surgery, Committee Chairperson Kaplan Medical Center Prof. A. Balin Hematology, Wolfson Dr. H. Goldberg Oncology, Western Medical Center Galilee Hospital, Nahariya Prof. M. Cohen Social Services Prof. H. Gutman Surgical Oncologist Haifa University Prof. S. Izraeli Pediatric Hematology Dr. M. Gottfried Oncology, Oncology, Sheba Meir Medical Center Medical Center Prof. N. Hayim Oncology, Rambam Dr. A. Lahad Family Medicine, CHS Medical Center Dr. A. Levi Hematologist, Soroka Dr. A. Hubert** Oncology, Hadassah Medical Center Medical Center, Ein Kerem Dr. S. Nakar Family Medicine, CHS Dr. R. Pfeffer Oncology, Prof. Schneibaum Surgery, Tel Aviv Sheba Medical Center Sourasky Medical Center Ms. S. Riecher** Nursing Services, Prof. A. Sela Oncology, Assaf Harofeh Ministry of Health Medical Center Prof. S. Shtemer Oncology, Dr. N. Zigelman- Oncology, Maccabi Rabin Medical Center Danieli Healthcare Services Dr. D. Weiss Head of Community Nursing Division, CHS Prof. S. Winker Family Medicine, CHS, Research Committee Central Region Prof. Y. Yarden** Research Scientist, Weizmann Institute Data Collection and Follow-up Prof. M. Ben-Harush Pediatric Hematology Committee Oncology, Rambam Dr. M. Barhana Former Chairperson, Medical Center National Cancer Registry, Dr. Noa Ben-Baruch** Oncology, Kaplan Ministry of Health Medical Center Prof. S. Ariad Oncology, Prof. R. Catane Oncology, Sheba Soroka Medical Center Medical Center 116 Annual Report 2012

Prof. D. Engelberg Research Scientist, Dr. S. Perry Social Services, Rabin Hebrew University Medical Center Prof. A. Gabizon Oncology, Shaare Zedek Dr. S. Wine Head of Palliative Care Medical Center Dept., Davidoff Center Prof. O. Gofrit Urology, Hadassah Medical Center, Ein Kerem Committee for Continuing Prof. H. Gutman Surgery, Rabin Medical Center Education Abroad Prof. M. Horowitz** Research Scientist, Prof. B. Klein** Oncology, Tel Aviv University Meir Medical Center Prof. B. Kaufman Oncology, Sheba Prof. U. Beller** Gyneco-oncology, Medical Center and Shaare Zedek Medical Public Representative Center Prof. A. Livne Macrobiology and Prof. J. Baniel Urology, Immunology, Rabin Medical Center Ben-Gurion University Ms. S. Ben-Ami Oncology Nursing Prof. A. Levi-Lahad Supervisor, Sheba Medical Center Prof. U. Nir Research Scientist, Bar-Ilan University Prof. A. Cherniak Surgery, Sheba Medical Center Prof. E. Pikarsky Clinician and Research Scientist, Hadassah Dr. D. Hershko Investigator, Surgery, Medical Center, Ein Kerem Rambam Medical Center Prof. G. Rennert Epidemiology, Carmel Prof. J. Kapelushnik Pediatric Oncology, Medical Center Soroka Medical Center Prof. O. Spielberg Hematology, Prof. O. Merimsky Oncology, Tel Aviv Rabin Medical Center Sourasky Medical Center, Chairperson of the Israeli Prof. B. Sredni** Chief Scientist Office, Society of Clinical Oncology Health Ministry & Radiation Therapy Prof. Y. Vlodavsky Oncology, Hadassah Dr. S. Perry** Social Services, Medical Center, Ein Rabin Medical Center Kerem and the Technion Dr. A. Salmon Oncology, Hadassah Medical Center, Ein Kerem Psycho-oncology Research and Ministry of Health Sub-Committee Prof. A. Sela** Oncology, Assaf Harofeh Medical Center Dr. N. Ben-Baruch** Oncology, Kaplan Medical Center Prof. M. Cohen Social Services, Haifa Finance & Audit Committee University Prof. Y. Orgler Outgoing Chairman of Prof. B. Kaufman Oncology, Sheba the Board, Tel Aviv Stock Medical Center and Exchange – Committee Public Representative Chairperson 117 Annual Report 2012

Mr. N. Gur Public Figure Eng. G. Enavy Expert on Hazardous Dust Mr. D. Levitan** Corporate Executive Dr. I. Grotto Head of Public Health Services, Ministry of Health Prof. A. Ofer Tel Aviv University Dr. S. Gelberg Head Radiation and Noise Mr. Y. Shahak CPA Dept., Environmental Dr. D. Yariv Bank of Israel Protection Agency Dr. Z. Yosef** Apex Mr. Y. Katz ,MPharm District Pharmacist, Coastal Plain Region, Ms. A. Zochovitzky CPA, CEO Ministry of Health Dr. L. Keinan-Boker Deputy Director, Israel Center for Disease Investments Committee Control (ICDC) Prof. R. Eldor Interdisciplinary Center, Dr. S. Kendal Electro-magnetic fields, Herzliya Nahal Sorek Mr. T. Hoffman Economist Prof. Y. Lerman Head of Occupational Medicine Center, CHS Prof. A. Ofer Tel Aviv University Dr. A. Levinger Physicist, Hadassah Mr. S. Preminger Former CEO Gaon Holdings Medical Center, Ein Kerem Mr. A. Sapir Chairperson, Ma'a lot Mr. M. Levita Physicist, Tel Aviv Mr. Y. Toitsh IBI Sourasky Medical Center Dr. Z. Yosef** Apex Dr. A. Metzner Head of Science Dept., Chief Scientist Office, Environmental Protection Advisory Committee on Agency Environmental Carcinogens Dr. E. Neeman Radiation Specialist Mr. A. Pardo Environment Center Dr. Y. Shacham Expert on Carcinogens, Head Physician of the Dr. A. Priel Ben-Gurion University Public Servants Service - Dr. L. Pushnoi Chief Physician, Ministry of Committee Chairperson Industry, Trade and Labor Ms. R. Ashkenazi Ministry of Agriculture Prof. Y. Riback Head of the National Institute Dr. M. Barhana Former Chairperson of of Occupational Health Cancer Registry Unit, Prof. T. Schlesinger Nuclear Physicist, Ministry of Health Nahal Sorek Dr. S. Brenner Environment and Prof. T. Shohat Director, ICDC Environmental Health Consultant Dr. E. Stern Gartner Institute Ms. D. Cohen Ministry of Health Dr. R. Versano Food Inspection and Nutrition Services, Prof. Y. Cohen Oncologist Ministry of Health

118 Annual Report 2012

Dr. A. Weiner Rambam Medical Center Prof. L. Rosenberg Plastic Surgery, Soroka Medical Center Dr. S. Netanyahu* Chief Scientist, Environmental Protection Agency Prof. J. Shachter Oncology, Sheba Medical Center Special Advisory Committees Dr. Y. Tzhelinski Plastic Surgery, Sheba Medical Center Dermatology: Dr. A. Winkler Chairman, Israel Society Dr. F. Pavlotsky Dermatology, Sheba for Plastic and Aesthetic Medical Center – Surgery Committee Coordinator Dr. R. Wolf Dermatology, Kaplan Dr. D. Adel Dermatology, Medical Center Rabin Medical Center Dr. M. Landau* Dermatology, Wolfson Dr. Y. Alkalay Dermatology, Maccabi Medical Center Healthcare Services, Dr. A. Skop* Dermatology, Sheba Chairperson of the Israel Medical Center Dermatological Society Dr. A. Avinoach Pathology, Pulmonary Disease: Wolfson Medical Center Dr. M. Kropasky Lung Institute, Sheba Medical Center – Prof. R. Bergman Dermatology, Committee Coordinator Rambam Medical Center Dr. A. Alon Oncology, Dr. A. Chodek Dermatology, Rabin Medical Center Rabin Medical Center Dr. L. Bassat Lung Institute, Prof. A. Ingber Dermatology, Hadassah Rambam Medical Center Medical Center, Ein Kerem Dr. Y. Ben-Dov Lung Institute, Dr. F. Feldman Dermatology, CHS Sheba Medical Center Dr. L. Gilad Dermatology, Hadassah Prof. A. Eliraz Lung Institute, Medical Center Kaplan Medical Center Prof. H. Gutman Surgery, Dr. M. Gottfried Oncology, Rabin Medical Center Meir Medical Center Dr. M. Lotem Oncology, Hadassah Prof. M. Kremer Lung Institute, Medical Center, Ein Kerem Rabin Medical Center Prof. O. Merimsky Oncology, Tel Aviv A. Marom MPharm Senior Assistant to Pharmacy Sourasky Medical Center Division, Ministry of Health Prof. Ben-Ami Sela Institute of Pathological Dr. D. Mimuni Rabin Medical Center Chemistry, Sheba Dr. N. Nathanson Dermatology, Medical Center Sheba Medical Center Dr. D. Shaham Imaging Institute, Dr. Y. Pappo Surgery, Assaf Harofeh Hadassah Medical Medical Center Center, Ein Kerem

119 Annual Report 2012

Dr. A. Sichon Oncology, Assaf Harofeh Prof. A. Rivkind Surgery, Hadassah Medical Center Medical Center, Ein Kerem Dr. M. Saute Thoracic Surgery Prof. A. Shani Oncology, Rabin Medical Center Sheba Medical Center Dr. A. Yizhar Thoracic Surgery, Prof. S. Shneibaum Surgery, Tel Aviv Hadassah Medical Sourasky Medical Center, Center, Ein Kerem Chairperson of the Israeli Society of Surgical Intestinal Tract: Oncology Dr. A. Benny Oncology, Rambam Ms. R. Ziperstein Stoma Nursing Services, Medical Center – Tel Aviv Sourasky Committee Coordinator Medical Center Prof. G. Amir Digestive Tract Pathology, Dr. N. Woloch Oncology, Assaf Harofeh Hadassah Medical Medical Center Center, Ein Kerem Dr. Y. Ziv Gastroenterology, Assaf Prof. N. Arber Gastroenterology, Tel Harofeh Medical Center Aviv Sourasky Medical Center Breast Health: Dr. A. Binayminov Diagnostic Imaging of Dr. N. Ben-Baruch Oncology, Kaplan the Digestive Tract, Medical Center – Meir Medical Center Committee Coordinator Dr. B. Brenner Oncology, Dr. Y. Barnea* Plastic Surgery, Tel Aviv Rabin Medical Center Sourasky Medical Center Prof. Z. Fireman Gastroenterology, Hillel Dr. M. Ben-David* Oncology, Yaffe Medical Center Radiotherapy Unit, Prof. A. Friedman Oncogentics, Sheba Sheba Medical Center Medical Center Dr. A. Carmon* Surgery, Hadassah Prof. P. Greif Surgery, Medical Center, Ein Kerem Rabin Medical Center Dr. T. Elweiss Surgery, Kaplan Medical Dr. A. Hubert Oncology, Hadassah Center, Chairperson Medical Center, Ein Kerem of the Israel Society of Dr. Y. Ilan Internal Medicine, Hadassah Breast Diseases Medical Center, Ein Kerem Dr. E. Evron Oncology, Assaf Harofeh Prof. H. Kashtan Surgery, Medical Center Kaplan Medical Center Dr. J. Fried Oncology, Prof. B. Klein Oncology, Rambam Medical Center Meir Medical Center Dr. H. Goldberg Oncology, Nahariya Dr. Y. Neev Gastroenterology, Prof. H. Gutman Surgery, Rabin Medical Center Rabin Medical Center Prof. M. Rabaw Surgery, Tel Aviv Dr. D. Hershko Surgery, Sourasky Medical Center Rambam Medical Center

120 Annual Report 2012

Dr. I. Kadmon Breast Health Nurse, Urology: Hadassah Medical Prof. A. Nativ Urology, Bnei Zion Center, Ein Kerem Medical Center – Dr. H. Kaplan Plastic Surgery, Committee Coordinator Sheba Medical Center Prof. J. Baniel Urology, Dr. V. Katz Surgery, Soroka Medical Belinson (Davidoff) Center and Leumit Medical Center Healthcare Services Dr. Y. Chen Urology, Tel Aviv Sourasky Medical Center Prof. B. Kaufman Oncology, Sheba Medical Center Dr. A. Gez Oncology, Rambam Medical Center Prof. M. Kerner Pathology, Rambam Medical Center Prof. A. Kuten Oncology, Rambam Medical Center Prof. B. Klein Oncology, Meir Medical Dr. I. Leibowitz Urology, Center Meir Medical Center Dr. M. Kurtz Surgery, Soroka Medical Prof. A. Linder Urology, Assaf Harofeh Center Medical Center Dr. A. Nissan Oncology, Prof. H. Matzkin Urology, Tel Aviv Hadassah Medical Sourasky Medical Ctr. Center, Ein Kerem Ms. A. Morag Nursing Services, Prof. M. Pappa Surgery, Sheba Medical Center Sheba Medical Center Dr. A. Neuman Oncology, Prof. T. Peretz Oncology, Rambam Medical Center Hadassah Medical Prof. D. Podeh Urology, Hadassah Center, Ein Kerem Medical Center, Ein Kerem Ms. R. Peleg Physiotherapist, Tel Aviv Dr. R. Berger Oncology, Sourasky Medical Center Sheba Medical Center Dr. S. Rizel Oncology, Prof. Y. Ramon Urology, Rabin Medical Center Sheba Medical Center Ms. D. Sadeh-Tassa Social Services, Tel Aviv Dr. A. Rosenbaum Oncology, Sourasky Medical Center Rabin Medical Center Dr. F. Sperber Radiology, Tel Aviv Prof. A. Sela Oncology, Assaf Harofeh Sourasky Medical Center Medical Center Dr. Y. Shtadler Surgery, Tel Aviv Dr. M. Vigoda Oncology, Hadassah Sourasky Medical Center Medical Center, Ein Kerem Dr. A. Winkler Plastic Surgery, Sheba Medical Center Neuro-oncology: Dr. R. Yerushalmi* Oncology, Dr. D. Blumenthal Neuro-oncology, Tel Aviv Davidoff Medical Center Sourasky Medical Center Dr. N. Zigelman- Oncology, Maccabi Dr. P. Bukstein Neuro-oncology, Tel Aviv Danieli Healthcare Services Sourasky Medical Center

121 Annual Report 2012

Prof. S. Constantini Pediatric Neuro- Prof. S. Constantini Neuro-oncology, Tel Aviv oncology, Tel Aviv Sourasky Medical Center Sourasky Medical Center Prof. A. Fenig Pediatric Radiotherapy, A. Friedman SW Social Services, Pediatric Rabin Medical Center Neurosurgery Tel Aviv Prof. J. Kapelushnik Pediatric Hematology Sourasky Medical Center Oncology, Soroka Dr. D. Loven Oncology, Medical Center Haemek Medical Center Prof. Y. Meller Orthopedic Oncology, Dr. S. Maimon Neurology, Tel Aviv Sourasky Rabin Medical Center Medical Center Dr. R. Pfeffer Oncology, Dr. M. Michowitz Neuro-surgery, Sheba Medical Center Schneider Children's Prof. T. Ram Neuro-surgery, Tel Aviv Medical Center Sourasky Medical Center Prof. G. Rechavi Pediatric Hematology Prof. T. Rappaport Neurosurgery, Rabin Oncology, Sheba Medical Center Medical Center Dr. M. Sadeh Neuropsychology, ICA Dr. N. Remo Oncology, Hadassah Medical Ctr., Ein Kerem Ms. R. Seat Social Services, Sheba Medical Center Dr. M. Sadeh Pediatric Neuropsychology, ICA Prof. T. Segal Neuro-oncology, Hadassah Medical Ctr., Ein Kerem Prof. A. Toren Pediatric Oncology, Dr. R. Speigelman Neurosurgery, Sheba Medical Ctr. Sheba Medical Center Dr. M. Weintraub Pediatric Oncology, Dr. T. Tzuk-Sheena Neuro-oncology, Hadassah Medical Ctr., Rambam Medical Ctr. Ein Kerem Palliative Care: Pediatrics: Ms. S. Ben-Ami Oncology Nursing Services, Dr. Y. Yaniv Pediatric Hematology Sheba, Medical Ctr. – Oncology, Schneider Committee Coordinator Children's Medical Ctr. – Dr. F. Barak Oncology, Committee Coordinator Barzilai Medical Center Prof. M. Ben-Harush Pediatric Hematology Dr. G. Bar Sela Oncology, Oncology, Rambam Rambam Medical Center Medical Center Prof. R. Catane Oncology, Dr. R. Elhasid Pediatric Hematology Sheba Medical Center Ocology, Rambam Dr. N. Cherney Pain Clinic, Shaare Zedek Medical Center Medical Center Ms. A. Buchval Nursing Services, Schneider Dr. A. Eisenberg Pain Clinic, Children's Medical Ctr. Rambam Medical Center Ms. D. Gerbler Head Nurse Palliative Dr. S. Perry Social Services, Care, Sheba Medical Ctr. Rabin Medical Center 122 Annual Report 2012

Prof. P. Schwartzman Family Medicine, Genetics and Biomarkers: Ben-Gurion University Dr. S. Argov Pathology, Soroka Dr. Y. Singer Home Hospice, Medical Center – Be'er Sheva Committee Coordinator Dr. A. Waller Home Hospice, ICA Dr. V. Barak Oncology Lab, Hadassah Dr. S. Wein Palliative Care Services, Medical Ctr., Ein Kerem Rabin Medical Center Dr. A. Birk Genetics, Soroka Medical Center Gyneco-oncology: Prof. R. Catane Oncology, Dr. S. Reizel Oncology, Sheba Medical Center Rabin Medical Center – Dr. M. Feinmesser Pathology, Committee Coordinator Rabin Medical Center Prof. A. Beller Gynecologic Oncology, Dr. A. Fieder Gastroenterology, Shaare Zedek Medical Sheba Medical Center Center Prof. A. Friedman Genetics, Prof. G. Ben-Baruch Gynecologic Oncology, Sheba Medical Center Sheba Medical Center Dr. R. Gershoni- Genetics, Prof. A. Cohen Gynecology, Baruch Rambam Medical Center Meir Medical Center Prof. E. Levi-Lahad Genetics, Shaare Zedek Ms. Z. Duvdevani Nursing Services (Retired) Medical Center Prof. E. Fenig Oncology, Dr. A. Urr-Orterger Genetics, Tel Aviv Rabin Medical Center Sourasky Medical Ctr. Dr. E. Fishman Former Chair of the Dr. M. Sagi Genetics, Hadassah Israeli Society of Medical Ctr., Ein Kerem Gynecologic Oncology Prof. M. Shohat Genetics, Dr. D. Grisaro Gynecologist, Tel Aviv Rabin Medical Center Sourasky Medical Center Dr. E. Lavi Chair, Israeli Society of Pharmaceuticals: Gynecologic Oncology Prof. D. Adreka Oncology, Dr. H. Levavi Gynecologic Oncology, Sheba Medical Center Rabin Medical Center Prof. A. Gabizon Oncology, Shaare Dr. T. Levi Gynecologic Oncology, Zekek Medical Center – Wolfson Medical Center Committee Coordinator Prof. E. Levi-Lahad Genetics, Shaare Zedek Prof. N. Chaim Oncology, Medical Center Rambam Medical Center Prof. D. Meirov Gynecology, Prof. M. Inbar Oncology, Tel Aviv Sheba Medical Center Sourasky Medical Center Dr. R. Pfeffer Oncology, Prof. E. Livneh Microbiology, Sheba Medical Center Ben-Gurion University Dr. T. Safra Oncology, Tel Aviv Prof. A. Shani Oncology, Sourasky Medical Center Sheba Medical Center 123 Annual Report 2012

Prof. S. Stemmer Oncology, Dr. R. Bar-Deruma Oncology, Rambam Rabin Medical Center Medical Center Prof. A. Sulkes Oncology, Prof. Y. Cohen Oncology, Soroka Rabin Medical Center Medical Center Dr. T. Tishler Oncology, Prof. B. Koren Oncology, Tel Aviv Rabin Medical Center Sourasky Medical Center Prof. E. Fenig Oncology, Rabin Medical Hematology-Oncology: Center Prof. D. Ben Yehuda Hematology, Hadassah Dr. S. Fierman Oncology, Soroka Medical Ctr., Ein Kerem – Medical Center Committee Coordinator Dr. A. Gez Oncology, Tel Aviv Dr. R. Appelbaum Oncology, Sourasky Medical Center Rambam Medical Center Dr. K. Levernkof Oncology, Soroka Prof. A. Balin Pediatric Hematology Medical Center Oncology, Wolfson Dr. T. Simon Oncology, Medical Center Sheba Medical Center Prof. Y. Cohen Oncology, Dr. R. Pfeffer Oncology, Soroka Medical Center Sheba Medical Center Dr. A. Levi Hematology, Dr. M. Vigoda Oncology, Hadassah Soroka Medical Center Medical Ctr., Ein Kerem Prof. M. Mittelman Internal Medicine,Tel Aviv Sourasky Medical Ctr. Prof. A. Nagler Hematology, Sheba Medical Center Orthopedics: Prof. A. Naparstek Hematology, Tel Aviv Prof. Y. Bikles Orthopedics, Tel Aviv Sourasky Medical Center Sourasky Medical Center Prof. R. Or Hematology, Hadassah Dr. A. Fizer Orthopedics, Hadassah Medical Ctr., Ein Kerem Medical Ctr., Ein Kerem Prof. M. Prokocimer Hematology, Prof. Y. Meller Orthopedics-Oncology, Rabin Medical Center Tel Aviv Sourasky Medical Center Dr. P. Raanani Hematology, Rabin Medical Center Prof. O. Merimsky Oncology, Tel Aviv Sourasky Medical Center Prof. J. Rowe Hematology, Rambam Medical Center Dr. N. Meushar Orthopedics, Rambam Medical Center Prof. O. Spielberg Hematology, Rabin Medical Center Dr. G. Mozes Orthopedics, Tel Aviv Sourasky Medical Center Radiotherapy: Dr. N. Ohana Orthopedics, Prof. A. Kuten Oncology, Rambam Rabin Medical Center Medical Center – Prof. M. Seli Orthopedics, Committee Coordinator Rabin Medical Center

124 Annual Report 2012

Head and Neck: Dr. A. Angel Dept. of Diagnostic Imaging, Prof. R. Feinmesser Head and Neck, Rabin Rambam Medical Center Medical Center Dr. Y. Bar-Ziv Diagnostic Imaging, Ms. F. Kornbrot Speech Rehabilitation, ICA Mor Mar Institute Dr. M. Litner Tel Aviv University Dr. M. Cohen Dept. of Diagnostic Imaging, Dr. G. Maharshak Oncology, Rabin Medical Rabin Medical Center Center (Hasharon) Prof. A. Even-Sapir Nuclear Medicine, Prof. D. Ofir Head and Neck, Tel Aviv Sourasky Meir Medical Center Medical Center Prof. D. Pliss Head and Neck, Tel Aviv Prof. M. Gomori Medical Imaging, Hadassah Sourasky Medical Center Medical Center, Ein Kerem Dr. H. Sella Head and Neck, Hadassah Medical Dr. A. Gorfstein Dept. of Diagnostic Center, Ein Kerem Imaging, Rabin Medical Center Psycho-oncology: Prof. M. Greif Institute for Advanced Ms. R. Abramov Social Services, Imaging, Tel Aviv Hadassah Medical Sourasky Medical Center Center, Ein Kerem Dr. D. Grusher Nuclear Medicine, Prof. L. Baider Psycho-oncology, Rabin Medical Center Hadassah Medical Center, Ein Kerem Dr. Y. Kraus Nuclear Medicine, Hadassah Dr. M. Braun Psycho-oncology, Medical Center, Hadassah Medical Ein Kerem Center, Ein Kerem Dr. A. Mishani Nuclear Medicine, Hadassah Prof. S. Carmel Center for Multi-disciplinary Medical Center, Ein Kerem Research in Aging, Dr. M. Rosin Diagnostic Imaging, Ben-Gurion University Maccabi Healthcare Dr. M. Cohen Oncology, Services Rambam Medical Center Dr. T. Sela Medical Imaging, Hadassah Dr. S. Perry Oncology Medical Center, Ein Kerem Rabin Medical Center Dr. M. Shapira Diagnostic Imaging, Prof. R. Yaakobi Psychology Department, Meir Medical Center Tel Aviv University Dr. M. Sklaire-Levi Dept. of Diagnostic Imaging, Sheba Medical Diagnostic Imaging: Center Prof. A. Israel Nuclear Medicine, Dr. F. Sperber Mammography Unit, Rambam Medical Ctr. – Tel Aviv Sourasky Committee Coordinator Medical Center

125 Annual Report 2012

Complementary Medicine: Cancer Prevention: Prof. D. Adreka Oncology, Sheba Prof. N. Arber Gastroenterology, Tel Aviv Medical Center Sourasky Medical Ctr. Dr. A. Bar-Ziv Sports Medicine Specialist, Dr. O. Caspi Complementary Tel Aviv University medicine, Davidoff Ctr. – Committee Coordinator Prof. N. Constantini Sports Medicine, Hadassah Medical Center, Ein Kerem Prof. E. Robinson Chairman, ICA Mr. Y. Karni Sports Medicine and Dr. G. Bar-Sela Oncology, Nutrition Specialist Rambam Medical Center Dr. L. Keinan-Boker Deputy Director, ICDC Prof. R. Catane Oncology, Sheba Medical Center Mr. Y. Lahav Dietician, Wingate Institute Ms. O. Raz Dietician, Tel Aviv Dr. N. Esna Complementary Sourasky Medical Center Medicine, Tel Aviv Sourasky Medical Center Prof. G. Rennert Community Medicine and Epidemiology, Dr. M. Frankel* Complementary Carmel Medical Center Medicine, CHS Dr. L. Goldstein Pharmacology, Dr. N. Shapira Dietician Haemek Medical Center Prof. T. Shohat Director, ICDC Prof. A. Kuten Oncology, Dr. Y. Yarom Sports, Meuhedet Rambam Medical Center Healthcare Services Dr. S. Lev-Ari Research in Complementary Medicine, Tel Aviv Thyroid Cancer: Sourasky Medical Center Dr. A. Cohen Endocrinology, Sheba Dr. Y. Maimon Complementary Medical Center Medicine, Tel Aviv Sourasky Medical Center Prof. T. Dikstein Endocrinology, Bnei Zion Medical Center Prof. S. Pintov Complementary Medicine, Assaf Harofeh Prof. D. Gross Endocrinology, Hadassah Medical Center Medical Center, Ein Kerem Dr. L. Schechter "Maccabi Natural" Dr. S. Gruzinsky Endocrinology, Complementary Rabin Medical Center Health Clinics, Maccabi Healthcare Services Dr. T. Horn Nuclear Medicine, Assaf Harofeh Medical Center Dr. N. Sheinman Complementary Medicine Dr. A. Liel Endocrinology, Dr. A. Shiff Internal Medicine, Soroka Medical Center Bnei Zion Medical Center Dr. Y. Ziv-Ner Complementary Medicine, Dr. M. Mellul Isotopes, Sheba Medical Ctr. Meir Medical Center

126 Annual Report 2012

Dr. S. Mechlis Nuclear Medicine, Administration and Dept. Directors Rabin Medical Center Mrs. M. Ziv Director General Dr. A. Salmon Oncology, Hadassah Medical Ctr., Ein Kerem Mr. M. Ben Haim Chief Financial Officer and Health Ministry Ms. S. Cassuto Committees and Projects Prof. N. Stern Endocrinology, Tel Aviv Coordinator Sourasky Medical Center Dr. B. Uzieli Oncology, Hadassah Ms. E. Peleg-Olevsky Spokesperson and Medical Ctr., Ein Kerem Director, Public Information and Dr. M. Weiss Endocrinology, Assaf Education Dept. Harofeh Medical Center Ms. N. Tammuz Director, Information Prof. J. Zidan Oncology, Rebecca Sieff Center Government Hospital Ms. R. Balistra Director, Branches Dept. and 'Door Knock' Advisors Fundraising Campaign Kesselman & Certified Public Manager Kesselman Accountants Ms. R. Klemperer Director, Marketing and S. Dolinski Internal Auditor Cooperation Dept.

Ms. O. Spira SW Director, Rehabilitation Volunteer Advisors and Welfare Dept. Ms. R. Idan Director, Human Adv. Y. Horesh Legal Advisor, S. Resources Dept. Horowitz and Assoc. Mr. A. David Director, Maintenance M. Kidon, M. Teomim BBDO, Communications and Logistics Dept. and External Relations, Advertising and Media Mr. Y. Hovav** IT Support Manager Consulting Agency A. Shatz, A. Zehavi SEO Israel, Professional Search Engine Optimization and Site Promotion Services

127 "Door Knock" Fundraising Campaign's Jubilee