ARCHITECTURE for EXHIBITION How to Design to Narrate and Amaze Special Provisions for the Covid-19 Emergency

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2020 edition ARCHITECTURE FOR EXHIBITION How to design to narrate and amaze Special provisions for the Covid-19 emergency

Due to the recent pandemic situation, despite the courses should be held between September 2020 and January 2021, YAC has ta- ken extraordinary measures for the best performance of its activities and to facilitate access to its courses, in accordance to safety criteria. As far as the 2020 programs are concerned, it is specified that:

1. based on merit, 5 scholarships are provided for each course (for a total of 20 scholarships in 2020) to fully cover the enrollment cost; 2. the course will also be open to students of architecture or simi- lar disciplines who have not graduated yet; 3. although the courses will be held in person, for students who request it, it will also be possible to participate in the courses from remote connection, without limitations in participating in the workshop and in the subsequent placement service at the end of the course.

In the cover: Plastic Monument, project by: Quang Le Summary

04 Yacademy

05 Where

06 Main partners

07 Reasons why 08 Lectures 09 Placement 10 Visits 11 Workshops

13 The course 14 Overview 15 Structure 16 Calendar

17 Program 18 Lessons 22 Lectures 25 Workshop

27 Placement

31 Rules

Plastic Monument, project by: Aidan Doyle, Sarah Wan YACADEMY

The greatest innovation in postgraduate education

YAC is an association which promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened s experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at po- lishing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specialize one’s skills, and create a significative link with the most internationally-renowned architectural firms.

4 Where

Via Borgonuovo, 5 Bologna, Italy

In the heart of Bologna’s historical city center, close to the Two Towers and next to Piazza Santo Stefano, YACademy is located in a prestigious medieval building which has been renovated to wel- come an educational center of excellence which can also count on a library of more than 3.000 books donated by Sapienza University. YACademy is the perfect place where to continue or enrich your education, in a prestigious context immersed in the commercial and historical centre of an always-on the-go and lively city located at a short distance from Rome, Florence, Venice and Milan. From Bologna Central Station, it is just a brief bus ride or a short pleasant walk under the marvellous porticos to get to YACademy’s head quarters: here, among history, innovation and internationality, the young designer will be able to meet some of the most celebrated personalities of contemporary architecture and build up a network of excellence while laying the foundations of their future careers.

5 Main partners

In 2019, he Lamborghini Museum of Sant’Aga- Manni Group, a historic company founded in Terreal Italia is a company specialized in the Urban Up is the real estate project of Unipol ta Bolognese has become MUDETEC, the Mu- 1945 in Verona, works in the field of steel pro- production of terracotta building envelope sy- Group aimed at enhancing some of the most im- seum of Technologies: a space where to enter cessing, insulated metal panels, renewable ener- stems, which has been able to transfer to an portant architectures in Italy which are owned by the Lamborghini world thanks to innovation and gies and energy efficiency. Manni Group provi- industrial level an ability historically born on an the Group through works of modernization and excellences that have revolutionized the “Casa des innovative systems, products and skills for artisanal level. The firm is part of the multina- renovation that combine an innovative drive with del Toro” (House of the Bull) but also the global the dry construction industry. It promotes new tional Terreal, world leader in the brick sector the respect for tradition. automotive scenario by creating new concept scenarios in order to remove energy waste and with premises all over the world. From January and laying the foundations for the future techno- polluting emissions in the existing estate stock. 2018 we acquired the Pica brand, an important The Urban Up project, which started from the logies. Thanks to new buildings or new retrofitting ar- historical company in the clay building sector, city of Milan with the redevelopment of some chitectures, it supports the real estate fileds together with the already well-known brand key-buildings of the city, history-wise and posi- A journey between the past and present with a or design firms to reach a high value for their SanMarco. tion-wise, continues in various Italian cities with look to the future accompanies visitors to di- projects based on the prnciples of sustainability interventions that both promote their own trophy scover the most iconic and revolutionary values and know how in construction. Terreal Italia’s operations are based on the key assets but also regenerate urban suburbs, by de- and masterpieces of Lamborghini, which are the principles of tradition, innovation, research, clining the value of sustainability in the real esta- result of their continuous investment in research Thanks to its 75-years experience, its commit- quality, safety and sustainability. Terreal Italia’s te field through the adoption of design solutions and development. The Casa del Toro has been ment, its long-term vision and remarkable dedi- terracotta products - from mediterranean roof inspired by environmental safeguard. always been a pioneer and an innovative firm: it cation, the group has dealt with several market tiles to flat roof tiles, soft mud bricks to wire has always projected its gaze towards the future changes. It was able to wisely adapt to new cut bricks, terracotta flooring to architectural urbanupunipol.com by imagining the design and technology of to- international business scenariosand embrace elements, slabs to ventilated facades - are morrow, while continuously striving for their ide- the Circular Economy philosophy. characterised by extremely high performance al of perfection: putting thehuman being at the standards and rigorous quality control, and are center of everything. The result of this effort is mannigroup.com available in a wide range of shapes, colors and an even more absolute driving and brand expe- finishes.Terreal Italia also produces in-house all rience and thanks to MUDETEC this experience the basic brickwork accessories for roofs and is accessible for everyone. facing bricks walls. These are products with contemporary architectural style for facade lamborghini.com systems, with a wide range of possible custo- misations, designed to bring the architect’s imagined building to life.

terreal.it 6 Reasons why

Seduction Pavilion, project by: De Olivera Castro Arquitectos Reasons why | LECTURES

01. Learn from the great masters

YACademy offers training courses in which young people can learn from the experience and testimony of some of the most illustrious names of design. An extensive offer of special lectures, together with numerous moments for informal discussion, will give the students the opportunity to both enrich themselves with design references and suggestions, and to get to know and chat personally with the great masters of contemporary architecture.

1. Eduardo Souto de Moura 2. Kazuyo Sejima - SANAA 3. Shigeru Ban - Shigeru Ban Architects 4. Pippo Ciorra and Carlo Ratti 5. Michele De Lucchi 6. Kengo Kuma - KKAA

8 Reasons why | PLACEMENT Oslo 2 Rintala Eggertsson Architects 1 Jensen & Skodvin Tokyo 1 Emmanuelle Moureaux Architecture + Design Toronto Dublin 2 Partisans 2 Mccullough Mulvin Architects London Rotterdam 1 Zaha Hadid 3 OMA Architects 2 all Design 02. Work with great firms Paris 2 Jean Nouvel Design Basel Innsbruck 2 HHF Architects At the end of the program, participants are guaranteed a proposal 3 Snøhetta Merano of collaboration or internship within one of the professional firms of 3 Markus Scherer Architekt YAC’s network, whether they are important companies or established Milano Turin architecture studios. This stage of the program is a fundamental 2 Edoardo Tresoldi 2 Carlo Ratti Associati distinctive feature of the service offered by YACademy, aimed at gua- 1 Studio Boeri Genua ranteeing students an effective career orientation service. 3 Lombardini 22 1 Atelier Alfonso Femia 2 DCAM Florence 1 Studio Urquiola 1 Claudio Nardi Architects Rome Barcelona 2 Alvisi Kirimoto 1 EMBT Miralles 3 Ateliers Jean Nouvel Tagliabue Madrid 1 Nieto Sobejano Arquitectos Lisbon 4 Aires Mateus 1 Carrilho da Graça Arquitectos Syracuse 5 Vincenzo Latina Architetti

Santiago de Chile Beijing 2 Rodrigo Duque Motta 1 Vector Architects

9 Reasons why | VISITS

03. Enjoy a full and exciting experience

Design feeds on perceptions: suggestions and references that only direct experience can offer. For this reason, YACademy courses are also composed of a series of visits and trips aimed at enriching the cultural baggage of the students so they can improve their design approach. Surveys, building-site visits and company visits complete the offer of a program that is based on experience by leading students to get in touch with some of the most excellent firms on the Italian and international scenario.

10 Reasons why | WORKSHOP

04. Designs for prestigious clients

After the lectures, students will develop a real project under the supervision of a renowned architectural firm. Through the workshop, the students will therefore not only have the opportunity to learn the processes and methodologies used by their tutor, but also to enrich their curriculum with new design experience (whose outcome is often realized) for some of the most prestigious clients in the world.

11 Reasons why | WORKSHOP

12 The course

Lamborghini Road Monument, project by: Chris Falla, Giota Kotsovinou The course | OVERVIEW

Scolarships Brief 5, full-coverage of the enrollment fee Objectives Architecture has always played a key role in exhibitions. Museums, The “Architecture for Exhibition” course aims at training profession- exhibitions and expositions are not only a cultural offer but are de- Course period al designers who can meet the needs of cultural or museographic fined by space, by an exhibition itinerary that is able to surprise and September 2020 - November 2020 design. Dealing with the viability, perceptual, and compositional fascinate the visitor who is drawn inside an active and inspiring problems connected to the exhibition space, the students will learn experience. Attendance to lessons how to design useful architecture that enhances and highlights the 3 days per week (fisically or virtually) different contents of the exhibition, whilst responding to the cultural For an exhibition, architecture is as fundamental as works of art, industry’s needs and to the needs of the companies that, every day collections and artefacts and their contents. more, want to tell a story about their production history and tradition. Maximum number of students The course aims at providing the students with skills that are imme- The “Architecture for Exhibition” course has been created on these 25 diately usable thanks to the example given by numerous professional premises: its aim is to train professional designers who are able to guests who work in the museographic and curatorial fields. Moreo- materialize diverse artistic and museum experiences, enhancing Language ver, through their placements in well-renowned professional firms, the always-different story behind each cultural proposal. The stu- Italian the students will gain an efficient link to the labor market. dents will acquire new skills in exhibition design and will move in a very prestigious environment – culture – which nowadays registers an increasing demand by the most critical and exclusive custom- Elements of innovation Professional qualifications ers. • The first course that gathers a ten-year experience in exhibition Designers skilled in exhibition design, museographic design, visual dis- The students will focus on preservation practices, lighting tech- design and offers it as an educational program; play design and communication. niques and perception psychology to deepen their knowledge on • within a two-month course, the students are offered a prestig- technical practices to adopt in exhibition design. ious range of future job opportunities; • the course envisages and aligns different educational tools (les- Admission The course will be made up of 88 hours of lessons, a 32-hour work- sons, workshops, placements, company visits); The admission to the course is based on the evaluation of: shop and multiple lectures by well-renowned professional archi- • the course offers new competences and new technology to the • curriculum vitae preferrably in European format tects. students: IoT, projection mapping and multimedia technology. • motivational letter (max. 200 words) • the workshop deals with a real design case agreed with Lam- • portfolio At the end of the course, YACademy Placement office will guaran- borghini and offers a great opportunity to analyze and realize the In order to ensure the best quality of teaching and the most effec- tee each student a proposal for an internship / collaboration within outcome design. the partner studios. tive absorption of the students in the labor market, the course will have a limited number of students (max. 25); it will be delivered in Italian and addressed to graduates who have obtained a master’s degree in Architectural Sciences or other equivalent titles by the application deadline (17/07/2020). The commission, in line with the preliminary assessment, together with the outcome of a possible interview, may admit students with different qualifications.

14 The course | STRUCTURE

EXHIBITING IN THE PUBLIC SPACE | 6 HOURS SPECIFICITY IN ARCHITECTURE: FROM THE LOUVRE OF ABU Lessons The city as the exhibit stage DHABI TO THE NATIONAL MUSEUM OF QATAR 88 hours Simone Gheduzzi | Diverserighestudio Livia Tani | Ateliers Jean Nouvel

HISTORY OF MUSEOGRAPHY | 8 HOURS CURATION AND VISUAL COMMUNICATION | 8 HOURS CHIPPERFIELD AT BASILICA PALLADIANA The history of spaces for culture Architects as makers of a cultural itinerary Giuseppe Zampieri | David Chipperfield Architects Milano Matteo Cassani Simonetti | Università di Bologna Vittorio Linfante | Politecnico di Milano CRYSTALIZING THE TRAGEDY: JÜDISCHES MUSEUM CONTEMPORARY ART | 8 HOURS CASE HISTORY | 8 HOURS Daniel Libeskind | Studio Libeskind The languages of art Successful examples of exhibition design Elisabetta Barisoni | Ca’ Pesaro - Galleria Internazionale d’Arte Moderna Sandro Pittini | Università di Bologna COLORS! THE MAGIC OF COLORS Emmanuelle Moureaux | emmanuelle moureaux architecture + design EXHIBITION MARKETING AND COMMUNICATION | 8 HOURS COMMUNICATING ARCHITECTURE | 8 HOURS A comparison between cultural and commercial aspects Methods of narration of the architectural project Francesco Cardinali | ADVcreativi Mats Andersen | MIR Workshop 32 hours DESIGNING EXHIBITION SETTINGS | 8 HOURS Methodologies and creative choices Lectures EXHIBITION DESIGN FOR AUTOMOBILI LAMBORGHINI Antonio Ravalli | Antonio Ravalli Architetti Giuseppe Zampieri | David Chipperfield Architects Milano DIOR, LOUVRE ED EXPO: 40 YEARS OF EXHIBITION DESIGN REALIZING EXHIBITION SETTINGS | 6 HOURS Italo Rota | Studio Italo Rota & Partners Technical choices and realization strategies Placement Claudio del Vico | ARTISER SAN PELLEGRINO HEADQUARTERS: HOW TO NARRATE THE COMPANY’S STORY At the end of the course, YACademy’s Placement office will guaran- LIGHT DESIGN | 6 HOURS Giulio Rigoni | BIG Bjarke Ingels Group tee every student an internship or collaboration proposal in one of Light as the guide of the exhibition itinerary our partner studios relevant to the course topic, among which: Dario Bettiol | Zumtobel THE MUSEUM FOR THE XXI CENTURY Paolo Matteuzzi | Zaha Hadid Architects David Chipperfield Architects Milano - PRECIOUS | 8 HOURS Preservation and exhibition techniques PICTURES FROM THE WORLD: NATIONAL GEOGRAPHIC’S Zaha Hadid Architects - Jean Nouvel Design Manuela Panarelli | Arteria srl EXHIBITIONS - BIG Bjarke Ingels Group - Snøhetta - em- Marco Cattaneo | National Geographic Italia IMMERSIVE STORYTELLING FOR EXHIBITION | 6 HOURS manuelle moureaux architecture + design - Fundamentals and solutions for digital storytelling SFMOMA: THE EXPANSION OF SAN FRANCISCO MUSEUM OF Antonio Ravalli Architetti Andrea Gion | Drawlight MODERN ART Patrick Lüth | Snøhetta

includes workshop includes visit 15 The course | CALENDAR

Applications opening 11th May 2020

Applications deadline 17th July 2020

Publication of the provisional ranking 27th July 2020

Enrollment fee payment deadline 31st July 2020

Publication of the official ranking 07th August 2020

Lessons start 21st September 2020

Lessons end 16th October 2020

Workshop start 19th October 2020

Workshop end 13th November 2020

16 Program

Seduction Pavilion, project by: De Olivera Castro Arquitectos Program | LESSONS

8 hours 8 hours 8 hours History of Contemporary Exhibition marketing and museography art communication

The history of spaces for culture The languages of art A comparison between cultural and commercial aspects

Matteo Cassani Si- After reviewing the milestones of the history Elisabetta Barisoni This course examines the main currents of Francesco Cardinali An exhibition is not only a cultural product, monetti of museography from the Renaissance to CA’ PESARO contemporary art starting from the appea- ADVCREATIVI but also a complex and detailed commercial UNIVERSITÀ DI the 19th century, the course will present the - GALLERIA rance of the historical avant-garde. As for event. The designer cannot only be concer- BOLOGNA Italian examples between the ‘30s and ‘80s. INTERNAZIONALE the early twentieth century, the following He is an agency copywri- ned about the setting up of the exhibition, ter and creative director. The subjects of the lessons will be both D’ARTE MODERNA movements will be analyzed: Expressionism, instead they shall be aware of the whole sy- He is a researcher in Moreover, he is the founder History of Architecture at permanent and temporary exhibitions based Cubism, Futurism and Dadaism, followed by partner of advcreativi.com. stem which they usually manage and curate the School of Architecture on the research carried out by the masters She graduated in Modern the return to order represented by the line For more than thirty years, entirely (graphics, visuals and communica- Literature at the University of he has been dealing with of the University of Bolo- of modernity in Milan and Rome until those of Metaphysics and Surrealism, up to the tion). In this sense, analyzing the creative gna. After obtaining a PhD Bologna and then began her communication and creati- in Architecture from the carried out in postwar during the renovation career in London, working at bright painting of the Abstract and Informal vity for brands and cultural processes to communicate an exhibition, same University, from 2014 of museums to the most modern reflections Sotheby’s and Christie’s and Expressionism. As for the late twentieth and public and institutions. the media platforms, the targets and the bu- in the organization of private 12 years ago, as a colum- to 2017 he teaches History on the topic. Next to the detailed analysis century, Neo-Dada, Nouveau Réalisme, then dget is now fundamental to comprehend the of Architecture. In 2015, collecting, and as assistant nist, he started curating the after his PhD, he received of examples, specific cultural environments curator at Castelvecchio Mu- Pop Art, counterpointed by the “extra-arti- column “Dentro lo spot” per whole exhibition itinerary and useful to tho- a scholarship from the and the approaches of the main authors will seum in Verona. From 2003 stic” movements of Minimalism first, then MIND - Mente&Cervello (this se who will deal with a cultural setting up. to 2015 she curated the tem- is a monthly column dedica- Department of Arts of the be presented, following the continuous rela- of Poor Art, Land Art and finally of Body Art Through different exhibition examples, the University of Haifa (Israel) porary exhibitions at MART ted to psychology and neu- and a special mention at tionship between the architectural elements - Museum of Modern and will be analyzed. This course also envisages roscience by Le Scienze, the course will offer the students the opportuni- the Gubbio Awards 2015 of the project and the exhibited object: this Contemporary Art of Trento a rapid examination of the phenomena con- Italian edition of Scientific ty to learn about the backstage, the planning and Rovereto and numerous American). He is a professor for his PhD dissertation. His relationship, especially in Italy, has someti- nected to the restoration of figuration, in line and the operation of an exhibition. research, which has been exhibitions in Italy and abro- on contract at the University published, includes topics mes produced a clear synthesis of the exhi- ad. In 2006 she graduated in with what occurred in fashion, in the vast of Macerata (Department of such as the relationship bition space and the exhibited object. contemporary art at the Scho- panorama of solutions of the 1980s. Political Sciences, Commu- between architecture and ol of Specialization of the Uni- nication and International decorative arts in Italy and versity of Bologna where she Relations). He is a mem- France in-between the two also taught at the Academy of ber of the China Center of World Wars and the history Fine Arts from 2006 to 2013. UniMC and supervisor of of temporary exhibitions She published many catalogs the project of international during the second half of and participated in numerous video-making Looking China the 20th century. conferences on interdiscipli- in collaboration with the nary topics of art criticism. In Beijing Normal University. 2015, she obtained a Docto- rate in Cultural Heritage and Territory at the University of Verona, presenting a dissertation titled “Margherita Sarfatti, art critic, 1919-1939”. Since 2015, she has been working at the Civic Museums Foun- dation of Venice and since March 2016, she is in charge of Ca ‘Pesaro - International 18 Gallery of Modern Art. Program | LESSONS

8 hours 6 hours 6 hours Designing Realizing Light design exhibition settings exhibition settings

Methodologies and creative choices Technical choices and realization Light as the guide of the exhibition strategies itinerary

Antonio Ravalli Preservation has now gained a key role in Claudio del Vico A key moment and frequent discontinui- Dario Bettiol In the exhibition narration, light is a fun- ANTONIO RAVALLI the design of permanent exhibitions but ARTISER ty in the realization of an exhibition is the ZUMTOBEL damental element to catalyze attention, ARCHITETTI shall be applied to temporary exhibitions transition from the project to its execution. guide the museum tour, excite and involve as well. Museums, galleries and collectioni- The same effect, the same solution, can be Graduated in Industrial visitors. This course therefore aims at inte- During its thirty years of design at the IUAV in 2003, He is passionate about sts expect that the condition of safety and achieved through the most diverse techni- grating the reflection on lighting within the transformation processes of activity, Artiser has collected Dario continued his cross- urban and territorial land- preservation are guaranteed at a maximum an invaluable patrimony ques, but only an installation that offers the field specialization in both compositional process, in order to optimize scape both at a microscale level during a temporary exhibition as well of specific knowledge and most complete continuity between the de- technical and management the perceptual, emotional and performan- skills in the architectural fields. In particular, he gai- and at a macroscale, where - and usually become the conditio sine qua sign thinking and the construction phases ce results of the installations. Through the architecture becomes a tool graphics field, by keeping ned skills in global product of research to find viable non for the loan. Thanks to the course, the relationships with diverse will be able to obtain the best possible result development, architectural course, students will acquire a series of the- and real solutions to apply. designers will be able to respond to the “lo- clients and, therefore, re- (in terms of both aesthetics and respect lighting, architecture, project oretical knowledge useful to approach the sponding to increasingly management, life coaching At a microscale level, he aners” and restorers’ requests and indica- of times and budgets). Within this course, lighting project, to understand and choose researched new methods of complex needs as they in some of the most renow- interpreting the traditional tions, proposing different valid, innovative are able to manage all the therefore, the methodologies for choosing ned schools of post-gradua- the most suitable products in relation to the knowledge of minor archi- solutions that are compatible to the users’ phases of a set-up project: materials, technologies, execution and set- te training such as SDA Boc- intervention and will have the opportunity concept, graphic elabora- coni, CUOA, CIMBA, and the tecture focusing on settle- enjoyment and to the project design. Getting ting up phases will be analyzed, with the to practice, by applying this knowledge to ment patterns typical of an tion, production, installation, University of Trieste. Since area. Applied research is his to know the materials and the techniques supervision of the works. aim of developing skills and sensitivity in the 2011 he works as a desi- the workshop project. Thanks to the course, effort to offer new solutions for movement and accrochage, the students Today their office does students who will then be able to take into gner, lighting designer, and the designers will learn how to scientifically not only include a team of consultant in the sphere of for modern living and for will lay the basis to design a detailed tempo- account the implementation dynamics and control the light factor, ensuring maximum the needs of contemporary highly specialized graphic lighting engineering. In 2004 society (as for mobility, ser- rary exhibition. designers, technicians and the consecutive construction site phases he won the SLI International optimization for the purpose of the exhibi- vices, public interventions installers, but also a stable while designing the project. The course will design award in Frankfurt tion itinerary and narration. collaboration with important and in 2007 Company and among others) going throu- be completed through the creation of an gh a re-interpretation of the architecture and design Design award City of Oder- colonization process which firms. estimate metric calculation for the projects zo. Bettiol curried out va- includes visit to Zumtobel was unintentional but deri- developed within the Workshop, in order to rious project collaborations on museum buildings, wor- ved from a long evolution. meet the budget set by the client for the rea- Besides his professional ship spaces, in contexts of activity, he is a researcher lization of the expected exhibition. historical and artistic value and a professor: school is besides office, commercial the optimal place where to and public spaces. learn, discuss and get to know other points of view.

19 Program | LESSONS

8 hours 6 hours 6 hours Precious Immersive storytelling Exhibiting in the for exhibition public space

Preservation and exhibition techniques Fundamentals and solutions for digital The city as the exhibit stage storytelling

Manuela Panarelli Nowadays, technology offers the best sup- Andrea Gion In a context where the virtual, sensorial and Simone Gheduzzi More than ever now, cities become the loca- ARTERIA SRL port to guarantee the best preservation of DRAWLIGHT experiential elements represent a funda- DIVERSERIGHE- tion of open-air cultural itineraries. Site spe- works of art and collection pieces during a mental detail for every designer, gaining a STUDIO cific installations and dispersed exhibitions She graduated from the permanent or temporary exhibition. Thanks He graduates in Cultural solid know-how of immersive strategies (au- are frequent expressions in our cities. The- University of Lecce in Cultu- Heritage Conservation at to the aid of special equipment, today it is dio, video, sensors, projection mapping, IOT He was born in Bologna in refore, the course will present the opportuni- ral Heritage Conservation in the University Ca’ Foscari in 1975, he carries out multi- 2005. She started collabo- possible to monitor, in real time, the com- Venice and in Architecture among others) is now more than necessary, disciplinary research trying ties - even of repurposing and urban requa- rating with Arterìa in 2008 pliance with set parameters of preservation at IUAV. In 2013, he starts urgent. The course in Immersive Storytelling to make multidisciplinarity lification - connected to the installation of after a Master course in teaching at IUAV, winning and the physical safety of exhibited objects. for Exhibition has been specifically created visible, seeking a continuo- works of art or artistic interventions in diffe- Museums and Art Galleries a research scholarship us dialogue between theory Management she obtained The preservation must comply with set in- with his dissertation on 3D to respond to this evolutionary trend in the and architectural practice. rent urban contexts. Through an analysis of from Palazzo Spinelli in Flo- ternational standards, but also specific pa- Mapping for Heritage and contemporary exhibition field, that is now He conceives composition different methodologies and the unwritten rence. From 2008 to 2015, he later specializes in im- rameters required for each artifact. Knowing more than ever aware of how important as a dynamic relationship boundaries of an intervention in the public she has directed national mersive strategies for better between theme and pro- and international exhibitions these technologies is fundamental to defi- usability and enhancement immersivity is in designing efficient exhibi- gram, a relational aesthetic space, the students will be able to reflect and now works in the R&D ne the details of an exhibition project. The of heritage. He is Head of tion strategies. On the same premises the in which submerged know- creatively on the opportunities and obsta- of monitoring systems for Production at Drawlight course will focus on “non-invasive” devices educational offer of the course was set, in ledge emerges that is ca- cles of specific parts of Bologna historical microclimate in the different and has been teaching pable of formulating actual stages of transport and for the security and safety of the exhibited since 2016 in many Italian order to update the students on the state of reflections useful for the city centre and will work closely with the pu- exhibition of works of art. object, as well as the aesthetic of the exhi- universities (IUAV, UNIPD, the art, but mainly to facilitate them to im- urban philosophy that ap- blic administration to detect scenarios that Since 2015, she has been UNIFE). He was a member bition.The areas presented will be: safety, plement the immersive experience in their plies to the project, he sees could be useful to the creative development following the study and of the scientific committee architecture as diffusion of research of new technolo- light, microclimate, exhibition materials of- and a professor for IUAV’s designing practice. culture in the development of the city. gies and materials for the f-gassing, visitors’ presence, traffic-induced MI-HERITAGE master cour- of urban contexts. He pro- conservation of the cultural se. Recently, he co-founded vibrations and earthquake risk. motes innovative strategies heritage, and the operational Hybrid Reality, an innovative related to contemporary management and setting Start-Up which specializes urban planning issues; he up projects for Arterìa’s Safe includes visit to Art Defender in the use of Virtual Reality develops the guidelines, the Tech division. for training and educational project, the prototyping of purposes. products, both cultural and industrial, which are capable of bringing together diverse types of professionalism. He was a contract professor of Contemporary Architectu- ral Research Theories at the Faculty of Architecture of the University of Ferrara, and since 2017 he has been teaching Architecture for Exhibition in the high-level training program ar YACa- demy. 20 Program | LESSONS

8 hours 8 hours 8 hours Curation and visual Case history Communicating communication architecture

Architects as makers of a cultural Successful examples of exhibition design Methods of narration of the architectural itinerary project

Vittorio Linfante This course will analyze the scientific cura- Sandro Pittini The course will give the students a series Mats Andersen One of the designer’s fundamental skills POLITECNICO DI tion of an exhibition, and more in general, of UNIVERSITÀ DI of cultural and technical references that will MIR is the ability to dialogue with their clients MILANO a cultural itinerary - not only at a works of BOLOGNA help them develop their creativity. Through and the wider public. As a matter of fact, art level, but also, and mainly, at an identity the analysis of some realized architectures Furniture designer, interior each architectural project is a story that architect, photographer, race He graduated in Archi- and meaning level of the narrative itinerary. In 1989, he graduated (carried out thanks to the concerning desi- needs the best tools to be conveyes to its tecture; he is an Art Director with top marks in Archi- car driver, hobby engineer, with years of experience in Following the increasing trend of narration tecture at IUAV. From 1999 gners), the students will be given an over- musician, mountain runner, users. This is particularly true for exhibition the design and production of the company history, the course will not to 2003, he held a Research view on the main and most famous archi- these are facets of MIR projects, which are - themselves - oriented co-founder Mats Andersen. of research projects and only comment on works of art, but will fo- Grant at the Architectural tectures in the exhibition field. The course towards being a project of communication brand identity creation for Design department of IUAV In 2001, whilst finalizing numerous brands, among cus on cases connected to the product exhi- with a professor of Museo- aims at offering the students a complete the studies at the Norwe- and dissemination of knowledge. There is which Samsung, Smemo- bition and the evolution of a brand. Thanks graphy, Arrigo Rudi. At the awareness of museography in order to cre- gian National Academy no space - be it a museum or an exhibition of Arts and Design, Mats randa, Mondadori, Warner to the heoretical contents which will lay the moment, he teaches Exhi- ate a finer sensibility and perception of the - that can be separated from their own spe- Bros., Mandarina Duck, bition and Museography founded MIR together with Slowear, Valentino, Marni, methodological basis, and practical histo- and Architectural Design “artifact space”, focusing on: museography, fellow student Trond Greve cific communication design: for this reason Pinko, Moleskine, and Cocci- rical and contemporary case-studies, the at IUAV, University of Bo- museology, core identity of a collection, Andersen. The vision was the course will investigate methods, tools then and is still today, to nelle. In 2015, together with course wants to provide the students with logna, University of Udine narrative/sequence (creation in time), the and techniques of narration of the archi- Paola Bertola, he curated and University of Trieste. change the way we depict the exhibition named “Il critic and practical tools to understand, de- He taught Museography at art of exhibition (ostensive tools), the exhibi- the buildings of the future. tectural project related to the exhibition. By Nuovo Vocabolario della fine and planning an “exhibition” event in its the Università Cattolica del tion space, the relation between content and Since then, MIR has evolved sharing the experience conducted by MIR, to become a benchmark in Moda Italiana” (the New Vo- entirety. Sacro Cuore in Milan. He container, different models of museography the students will evaluate the peculiarities cabulary of Italian Fashion) was also a professor for the field of computer-ge- at the Triennale of Milan. the “Premio Piranesi prix de and the most recent experiences of diffused nerated architectural ima- of different projects and the ways in whi- He teaches Fashion Bran- Rome” - International Semi- museum and of the landscape. gery. On the list of clients, ch they were communicated. Through this you find Dorte Mandrup ding, Communication and nar on Museography at Villa course, the students will learn methods Design at the Design School Tivoli. In 1990, he founds his Arkitekter, Utopia, Jensen of the Polytechnic in Milan, own professional studio of Skodvin Arkitekter, Barozzi and strategies for the identification and the the School of Engineering architectural design inhisto- Veiga, Riccardo Bofill, Rafael enhancement of the key features of their Vinoly, Snohetta, BIG, MAD, in Bologna, NABA, IED and rical contexts. architectural projects. Milano Fashion Institute. Mario Cucinella, Gensler and countless more. includes workshop

21 Program | LECTURES

Italo Rota Giulio Rigoni Paolo Matteuzzi Studio Italo Rota & Partners BIG Bjarke Ingels Group Zaha Hadid Architects

Dior, Louvre ed Expo: 40 years of San Pellegrino headquarters: how to The museum for the XXI century exhibition design narrate the company’s story

Graduated at Politecnico In 2004 Giulio Rigoni gra- Paolo Matteuzzi joined Milano, he wins a competition duated at the IUAV Universi- Zaha Hadid Architects in for the interiors of Musée ty of Venice with A. Cornoldi 2002 working on MAXXI, the d’Orsay and, established and a dissertation concer- National Museum of 21st in Paris, he works on the ning the Ground Zero recon- Century Art in Rome. He restoration of the Museum struction in NYC. He worked developed the project from of Modern Art at the Centre in Switzerland in numerous Design Development to Con- Pompidou first, the restora- architectural practices as struction Documentation tion of the new French School Livio Vacchini (Locarno) and and site Artistic Supervision at Louvre’s Cour Carrée later Herzog&de Meuron (Basel). until completion in 2009. and also on the refurbishment In 2017, he started working Paolo has also been invol- of Nantes’ inner town. Since at BIG – Bjarke Ingels Group ved, with leading role, in a 1996, he has been working (NYC). In the academic number of other projects and living in Milan, where he years 2015-2016 and 2016- becoming Senior Associate opens the Studio Italo Rota. 2017, he was the Assistant in ZHA in 2015. Paolo is a The projects of the practice of professor Muck Petzet registered architect in Italy change according to the in the Sustainable Design since 1995. Paolo studied subject, the scale and the courses of the Academy of architecture at the Univer- typology – from a museum Architecture of Mendrisio – sity of Rome La Sapienza to a church, from a casino AAM. In 2017, he became where he took his gradua- to a conference hall or an the Italian Project Architect/ tion with honours in 1994, urban intervention – while Project Manager of the BIG’s he subsequently took his showing a global approach project SPFF S. Pellegrino Doctoral Degree in 2004 in due to a high expertise in Flagship Factory. Urban Sustainable Develop- exhibitions, events and tem- ment. He has taught at the porary structures. Studio Rota Architecture Universityof means richness of forms, Roma 3, Italy, between 1995 colors and materials. The and 2002. Paolo is invol- peculiar use of light and lines ved in the design of several give a sense of multidimen- prestigious projects at ZHA sional, while piercing spaces maintaining an active role in and movements, that makes the development throughout interiors and objects very all design phases, both lea- creative and intense. Among ding and co-leading. his several projects, the refurbishment of the iron and steel complex in Dolvi and the Lord Hanuman Hindu temple in India, the stunning Maisons Cavalli in Milan and Dubai and the Wine, Kuwait and Vietnam Pavilions at the Expo Milan 22 2015. Program | LECTURES

Marco Cattaneo Patrick Lüth Livia Tani National Geographic Italia Snøhetta Ateliers Jean Nouvel

Pictures from the world: National SFMOMA the expansion of San Francisco Specificity in architecture: from the Louvre of Abu Geographic’s exhibitions Museum of Modern Art Dhabi to the National Museum of Qatar

He was born in Milan Graduated at the Univer- Livia Tani graduated with in 1963. He graduated in sity of Innsbruck where he honors at Sapienza Univer- Physics and in 1991 be- later taught architecture, he sity in Rome. She earned a came part of the editorial is today the director of the PhD in Architecture Tech- staff of “Le Scienze”, whi- Austrian branch of Snohet- nology. In 1997, she started ch is the Italian edition of ta, one of the most renow- collaborating with Ateliers Scientific American. In 2006, ned architecture studios in Jean Nouvel. Then, in 2001, he became editor-in-chief Europe. He started working she became a member of of Le Scienze and Mind. for Snohetta in Oslo, contri- the AJN team in Rome. Since December 2010, he buting to many international Since then, she has been is the director of National projects strengthening- dealing with different design Geographic Italia and sin- Snohetta’s philosophy focu- topics, like Kilometro Rosso, ce 2018 of National Geo- sing on the deep connection the scientific and techno- graphic Traveler. Over the between architecture and logical park used as head- last years, he has been col- landscape. In collabora- quarters by Brembo Spa in laborating as journalist and tion with the French studio Bergamo; the Minimetrò in photographer with national Cao Perrot, he worked at Perugia, a system of public and international newspa- the innovative project for transport with automated pers and periodicals. He is Swarovski Crystal World in cars; the new pavilion for the author of “Heisenberg Wattens and in 2014 he co- the trade fair in Genoa; the and the quantum revolu- operated with the planning assembly line of Ferrari in tion” (Le Scienze, 2000) and of the National September Maranello; the conversion of co-author of the three-vo- 11 Memorial & Museum at the former cinema Excelsior lumes work “The Unesco’s Ground Zero in New York. into a retail space for lu- world heritage” (White Star, xury shopping for Coin Spa. 2002-2004, reprinted in Recent updates include: the 2012) and of “The cities opening of the Fondazione of the world” (White Star, Alda Fendi, a complex of 2005). He was awarded the residences and exhibition Voltolino award for scientific spaces next to the Roman dissemination (2001), the Forum and the completion Grand Prix by the French As- of Monad Terrace, a luxury sociation travelling writers residential complex in Mia- (2008), the Ippocrate award mi, is expected for 2020. by the Italian Unione nazio- nale scientifica di informa- zione (2010) and the Capo d’Orlando award (2014). In 2016, the asteroid 239105 was named after him. 23 Program | LECTURES

Giuseppe Zampieri Daniel Libeskind Emmanuelle Moureaux David Chipperfield Architects Milano Studio Libeskind emmanuelle moureaux architecture + design

Chipperfield at Basilica Palladiana Crystalizing the tragedy: Jüdisches Colors! The magic of colors Museum

After graduating in Archi- In 1989, Daniel Libeskind Born in 1971, France. tecture at IUAV, he became founds its renowned archi- Emmanuelle Moureaux is a member of the London tecture studio in Berlin, after a French architect living in studio of David Chipperfield winning a competition for Tokyo since 1996, where Architects in 1992: he be- the project of the Jewish she established “emmanuel- came an Associate in 1999, Museum in Berlin. In 2003, le moureaux architecture then as a Senior Associate the studio is moved to New + design” in 2003. Inspired in 2000 and Design Director York to redesign the World by the layers and colors of in 2002. From 2004 to 2006, Trade Center, which is cur- Tokyo that built a complex he has been chairing the rently under construction in depth and density on the team of concept design in Lower Manhattan. He deals street, and the Japanese London. In 2006, he founded with different planning areas traditional spatial elemen- the Milan office of David all over the world: museu- ts like sliding screens, she Chipperfield. Initially, he was ms, concert halls, university has created the concept of the Managing and Design di- campuses, hotels, shopping shikiri, which literally means rector and then he became malls and residential towers, “dividing (creating) spa- a Partner in 2016. In more among others. Some of its ce with colors”. She uses than 20 years of activity, most important works are colors as three-dimensional Giuseppe has led numerous the “London Metropolitan elements, like layers, in or- international project on dif- University Graduate Centre” der to create spaces, not as ferent scales – from urban in 2004, Military History a finishing touch applied on masterplans to private and Museum in Dresden in 2011 surfaces. Her representative public buildings. During and the Sapphire in Berlin, works include the archi- this period, he has also led which was ended in 2016. tectural design for Sugamo competition’s teams for the He has been holding nu- Shinkin Bank, space design studio in different areas of merous lectures and has for ABC Cooking Studio, the world. Since the foun- been participating in many installations for UNIQLO and dation of the office in Milan, international meetings. He ISSEY MIYAKE, and stick Giuseppe has led the deve- is interested in art and all chair. Member of “Tokyo lopment of the concept for its forms and in an original Society of Architects”, the brand stores like Bally, Brioni and sustainable architectu- “Architectural Institute of and Valentino, as well as for re. His approach has been Japan”, and the “Japan the online platform SSENSE, influencing contemporary Institute of Architects”, in and has directed projects in creativity. 2016 she completed the Italy and in the Middle East. artistic design of the Mass Rapid Transit “Circular Line commissioned by the New Taipei City Government in Taiwan where her colors will spread into city-scale. 24 Program | WORKSHOP

32 hours Exhibition design for Automobili Lamborghini

Giuseppe Zampieri The workshop will represent a practical oppor- DAVID tunity to test and recapitulate all the notions CHIPPERFIELD learned during the other lessons. It will offer ARCHITECTS strategic solutions concerning a real archi- MILANO tectural project. The course will be conducted in collaboration with MUDETEC (Museum of Automobili Lamborghini Technologies). Students will be given the rare opportunity to work on the 2021 set-up of the Lamborghini Museums, imagining, through their work, a museum itinerary aimed at telling the story, the innovation and the identity of one of the most famous brands in the world. By showca- sing models and parts of cars that have made the history of design in the automotive field, the challenge that the students will face will be to transmit the high content of technological and design innovation brought about by Lamborghini cars over the years. The students must also be able to make a widespread and refined use of the most advanced edutain- ment and digital storytelling technologies: the ambition of the exhibition setting cannot be limited to the user’s experience at the museum, but must also open up to a logic of narration and maximum spreading on the most diverse social and communication channels. With the most famous luxury-car brand in the world behind it and an invaluable collection of cars, MUDETEC will guarantee the participants the unique opportunity to link their names to a creation for a true legend of Made in Italy: Au- tomobili Lamborghini.

includes visit to MUDETEC, Ariostea and Terreal 25 Program | WORKSHOP

MUDETEC: Automobili Lamborghini’s Musuem of Technologies

The Lamborghini Museum of Sant’Agata Bolognese (Museum of Te- chnologies or MUDETEC since 2019) has been though of as a space to narrate Lamborghini world through the innovations and excellence that have revolutionized not only the Casa del Toro brand, but the whole automotive panorama, creating new concepts and laying the technological foundations of tomorrow. MUDETEC was designed as an itinerary to accompany visitors in the discovery of the most iconic and revolutionary values and masterpieces, the result of the great contribution and continuous investment of Automobili Lam- borghini in research and development. The Casa del Toro (House of the Bull) has always oriented its gaze to the future by imagining tomorrow’s design and technology, in the continuous search for an ideal of perfection that places the human being at the center of everything. The result of it is an ever more absolute driving experience and brand identity. Through MUDETEC this experience opens up to everyone: from the most iconic cars of the past, such as the 350 GT, the Miura, the Countach and the LM002, to the most recent and exclusive Asterion (hybrid car), Centenario, Aventador SVJ, visitors can admire the history of Automobili Lamborghini, a story that spe- aks of passion, mechanics, design and leadership in the processing of carbon fiber and Forged Composites®.

26 Placement

Lamborghini Road Monument, project by: Chaiyothorn Songtirapunya, Pichayut Vacharavikrom, Napone Chinwatanakit, Nitiwath Thipakkarayod, Pathawee Khunkitti Placement

Internships and collaborations: the carreer orientation service

For each student, the classes and the the worhshop will be followed by a period of collaboration or placement with different partners of YACademy. This stage aims at improving the students’ skills and will offer them the rare opportunity to work and interact with some of the most important firms in the world. By enriching their experience through internships and collaborations, students will have a opportunity to build a solid network of relationships which will be useful to accelerate and imrpove their professional development. Below follows a list of some of the professional firms, partners of YACademy, that are more relevant in relation to this course’s topic.

28 Placement

London Ferrara Milan Val di Sella, Trento

aLL Design is an collective of young and established He mainly deals with the transformation processes Founded in 2000 from the merging of four world Arte Sella: the contemporary mountain. A place where international architects and designers, each with broad of the urban and local landscape. He does so on a large renowed Italian fine art shipping companies, Arterìa in more than thirty years the mountain and contempo- artistic interests and specialisms. Under the direction scale where architecture can investigate and try to give created a “company system” that combines professiona- rary art meet. Art and Nature merge in a continuous dia- of the late Prof. William Alsop, OBE RA, the studio has a solution to the different conditions of reality. He also lism, investment, training, research, and new technology logue, where Artists from all over the world are invited to designed some of the world’s most iconic architecture. does so on a small scale where he looks for new under- in order to guarantee the protection of works of art and encounter the Sella Valley to carry out artworks that are These landmarks have often increased tourism, encoura- standings of the traditional knowledge that is typical of valuable goods both in transit and in storage. nourished by the unique History and nature of the place. ged learning and lured people into their community. They minor architecture. In this sense, he mainly focuses on include RIBA Worldwide Award winners: the French Go- the local classic settlement patterns. vernment’s Headquarters in Marseille - ‘Le Grand Bleu’; Ontario College of Art and Design and the RIBA Stirling Prize-winning Peckham Library, London.

all.design antonioravalli.it arteria.it artesella.it

Rome Copenhagen Milan Bologna

During its thirty years of activity, Artiser has collected BIG is a Copenhagen, New York, London and Barcelo- Since its foundation in 1985, David Chipperfield Ar- The aim of their multidisciplinary research is to give a an invaluable patrimony of specific knowledge and skills na based group of architects, designers, urbanists, land- chitects has developed a diverse international body of shape to the relation between different knowledges crea- in the architectural graphics field, by keeping relation- scape professionals, interior and product designers, re- work including cultural, residential, commercial, leisure ting a continuous dialog among theory and architectural ships with diverse clients and, therefore, responding to searchers and inventors. The office is currently involved and civic projects as well as masterplanning exercises. practice. They think about the composition as a dynamic increasingly complex needs as they are able to manage in a large number of projects throughout Europe, North Within the portfolio of museums and galleries, projects relation between theme and functional program, a rela- all the phases of a set-up project: concept, graphic elabo- America, Asia and the Middle East. BIG’s architecture range from private collections such as the Museo Jumex tional aestethic that allows to reveal hidden tools useful ration, production, installation, supervision of the works. emerges out of a careful analysis of how contemporary in Mexico City to public institutions such as the revitali- to a urban philosophy relevant to the project. Through a Today their office does not only include a team of highly life constantly evolves and changes. sed Neues Museum in Berlin. Practices in London, Berlin, strict methology they experiment obsessively the rela- specialized graphic designers, technicians and installers, Milan and Shanghai contribute to DCA’s wide range of tionship with the shape connected to the composition’s but also a stable collaboration with important architectu- projects and typologies. The practice has won more than metaphor. re and design firms. 100 international awards and citations for design excellence.

artiser.it big.dk davidchipperfield.com diverserighestudio.it

29 Placement

emmanuelle moureaux architecture + design Tokyo Paris Bologna New York

Born in 1971, France. Emmanuelle Moureaux is a Fren- Jean Nouvel Design is a multidisciplinary team enga- Founded in 1984, today Open Project is a multidiscipli- Daniel and his partner Nina Libeskind founded Daniel ch architect living in Tokyo since 1996, where she establi- ged in furnishing design, interior design, scenography nary structure, organised in order to develop all aspects Libeskind Studio in Berlin in 1989, after winning the com- shed “emmanuelle moureaux architecture + design” in and multimedia graphic communication. Jean Nouvel’s of architectural and engineering projects, from the petition for the construction of the Jewish Museum. In 2003. Inspired by the layers and colors of Tokyo that built oeuvre follows the tradition of philosophical architects concept to the supervision of the operation. For OP, the February 2003, the studio moved its offices from Berlin a complex depth and density on the street, and the Japa- who consider design as a holistic practice to be practi- project is not limited only to the technical-architectural to New York when Daniel Libeskind was selected as the nese traditional spatial elements like sliding screens, she ced at every stage. Urbanist and architect, Jean Nouvel operation: an essential element becomes the capacity construction manager for the new World Trade Center has created the concept of shikiri, which literally means is also a designer and does not like to be labeled. His to correlate the complexity of the economic and market development. The firm deals with projects on different “dividing (creating) space with colors”. She uses colors professional work does not see any difference between aspects with their project experience so as to organise scales with international urban, cultural and commercial as three-dimensional elements, like layers, in order to the design of a chair and the design of a building. the operations in urban areas of reconversion and upgra- works that bring out architecture as an optimistic practi- create spaces, not as a finishing touch applied on sur- ding according to integrated planning strategies. ce. Libeskind architecture emerges from the idea that a faces. Handling colors as a medium to compose space, building must be expressive and reflect contemporary her wish is to give emotion through colors with her crea- life. tions, which range from art, design to architecture.

emmanuelle.jp jeannouveldesign.fr openproject.it libeskind.com

Innsbruck Milan London Dornbirn

Snøhetta began as a collaborative architectural and Graduated at Politecnico Milano, he wins a competi- Founded in 1979 by Zaha Hadid, recipient of the Pri- Zumtobel is a company that is a part of the Zumto- landscape workshop, and has remained true to its tion for the interiors of Musée d’Orsay and, established in tzker Architecture Prize in 2004, Zaha Hadid Architects bel group. It is a leading international manufacturer of trans-disciplinary way of thinking since its inception. Our Paris, he works on the restoration of the Museum of Mo- (ZHA) has redefined architecture for the 21st century professional interior and exterior lighting solutions. For work strives to enhance our sense of place, identity and dern Art at the Centre Pompidou first, the restoration of with a repertoire of projects in the interrelated fields of seventy years, Zumtobel has been developing innovative relationship to others and the physical spaces we inha- the new French School at Louvre’s Cour Carrée later and urbanism, architecture and design that have captured and customized lighting solutions, capable of meeting bit, whether feral or human-made. Museums, markets, also on the refurbishment of Nantes’ inner town. Since imaginations across the globe. The ideology within each the highest demands in ergonomic, economic and ecolo- reindeer observatories, landscapes and dollhouses get 1996, he has been working and living in Milan, where he design is applied with a light touch as well as principled gical terms, as well as giving added value from an ae- the same care and attention to purpose. opens the Studio Italo Rota. The projects of the practice discipline; engaging the city with an act of attraction sthetic point of view. change according to the subject, the scale and the typo- rather than imposition. Employing advancements in logy – from a museum to a church, from a casino to a design, material and construction technologies, ZHA is conference hall or an urban intervention – while showing a global leader in the application of Building Information a global approach due to a high expertise in exhibitions, Modelling (BIM) in the design, construction and opera- events and temporary structures. tions of buildings.

snohetta.com studioitalorota.it zaha-hadid.com zumtobel.com

30 Rules

Seduction Pavilion, project by: Alessio Tamiazzo, Federico Silvestri Rules

• LM-03 Architecture for landscape I. General indications 8. the assignment of the students to the professional bodies for • LM-04 Architecture and architectural engineering the training period is completely under the discretion of YACa- • LM-10 Preservation of environmental and architectural heritage (both for physical and virtual demy’s scientific committee, which will keep the host studios’ • LM-11 Preservation and renovation of cultural availabilities into account; • heritage attendance) • LM-12 Design 9. the students can refuse the training period/collaboration op-

portunity; The selection board can admit students who hold a different 1. The courses will be taught in Italian (in case there are foreign 10. the training period/collaboration will start within 3 months from certificate after examining their CV, portfolio, motivational students, a simultaneous translation service from Italian into the course’s end; letter and, possibly, interviewing them; English will be activated); 11. at the end of the courses, participants will be given a certificate 3. completing the enrollment procedure as reported in section IV; 2. the admission to the courses is limited (max. 25 students per of attendance; course) and the admission is based on a selection whose crite- 4. paying the administration and enrollment fees. ria are reported in section III; 12. to receive the certificate of attendance, it is fundamental to: 3. the courses will be held at YACademy’s headquarters in via Bor- • have completed the workshop activity (certificated by the gonuovo, 5, Bologna; workshop course professor) • have attended at least 75% of the classroom lessons III. Admission 4. YACademy reserves the right to modify the calendar and the program for a better operation of the courses. Possible modifi- 13. to have more information on the courses, it is possible to con- cations will be previously communicated to the students; 1. The applications will be assessed by a selection board which tact the course tutor at [email protected]; will assign a score from 60 to 100 to each candidate; 5. the course is made up of 2 parts: 14. it is necessary that students who come from non-EU countries 2. the selection board’s members are appointed by the executive • 88 hours of lessons and want to attend the course physically verify the terms and board of YAC srl; • a 32-hour workshop conditions for visa release prior to the publication of the access ranking, so as to be able to start the courses according to 3. the selection board’s verdict is unquestionable; These conditions refer to students who will attend the course the set schedule. YACademy’s staff is available to release any 4. each candidate’s final score will be composed by: physically. As for the virtual participants, the relevant condi- document - within the area of its competence - that should be tions are reported at par. V. necessary for visa application and release. • CV (max 30 points) • motivational letter (max 20 points) 6. at the end of the course, YACademy’s Placement office will • portfolio (max 50 points) guarantee to each student an internship or collaboration propo- II. Prerequisites sal whose duration and conditions will depend on the host firm. 5. Besides any other information that the candidate deems intere- sting, in order to be complete, the CV must contain: 7. to proceed to the training period, described at p. 6, it is fundamental to: 1. Being fluent in Italian or English (pre-intermediate fluency, at • the year of graduation and degree mark least level B1); • the (certified) level of English proficiency • have completed the workshop activity (certified by the work- 2. being students or graduates from one of the following courses: shop course professor) 6. as for the motivational letter, it must contain an indication of • have attended at least 75% of the classroom lessons

32 Rules

preference on the type of course attendance (physical or vir- 14. the selection board may require a motivational interview for administration fee payment has been made and the documen- tual); as specified in par. V, this indication is not binding, as the some candidates; ts have been uploaded; students may reconsider their preference once they will be 15. the date of the motivational interview will be agreed with the 7. at the end of the revision of applications, on the day of publica- admitted; candidate and the interview will be carried out via videocall; tion of the provisional ranking, the candidates will be informed 7. on the basis of the scores, a provisional ranking will be publi- of their status in their online private area: 16. if a candidate does not show up for the interview, they will be shed in each candidate’s online private area. The best 25 candi- automatically excluded from the admission. • ADMITTED WITH SCHOLARSHIP dates for each course will be admitted according to the scores • ADMITTED (an additional field will be activated in order to described at point 4 in this section; upload the bank wire receipt for the enrollment fee) 8. a scholarship (full coverage of the enrollment fee) will be gran- • NOT ADMITTED ted to the first 5 admitted candidates, according to the ranking; IV. Enrollment the first 5 ranking candidates – regardless of their chosen type The candidates shall be aware of the status of their application of attendance – are assigned the scholarships univocally: in in order to act accordingly in case of admitted candidates’ reti- 1. Access www.yacademy.it; case one of them retires from the course, their scholarship rement cannot be assigned to anyone else; 2. fill in all the required fields in the personal details form; 8. in case of admission without scholarship, the candidate must 9. the candidates ranking 6th to the 25th (included) will be admit- 3. at the end of the registration procedure, the candidate will re- pay the enrollment fee of ted to the course after the enrollment fee payment (2989€ for ceive an e-mail (check the spam folder in case this e-mail is not physical attendance and 1952€ for virtual attendance); in the inbox) with username, password and a confirmation link: • 2.989€ (2450€ + VAT) for those who will participate physically click on the link to confirm the registration; • 1952€ (1600€ + VAT) for those who will participate virtually 10. the candidates ranking from the 26th on will not be admitted to the course, but may be admitted following the retirement of 4. log in to the online private area with the activated username with a single payment and upload the bank wire receipt on their some of the candidates. In this case, the course tutor will get in and password and choose the course to which you want to online private area within five days from the publication of the contact with the students within 10 days from the publication apply; provisional ranking; of the provisional ranking; 5. for the application, the following documents are required: 11. according to enrollments and retirements, after 14 days from 9. not paying the enrollment fee will exclude the candidate from • a copy of a valid identity document the publication of the provisional ranking, the official ranking the course; • motivational letter (max 200 words and reports indication on will be published in the online private area of each candidate; the preferred mode of attendance, physical or virtual) 10. the enrollment fee (2.989€ for physical attendan- 12. all the admitted students, both with a scholarship or not, will be • CV (also in Europass format) ce and 1952€ for virtual attendance) must be paid by contacted by the course tutor in the days following the publica- • portfolio (free format) bank wire to the following IBAN (Solution Bank S.p.A.) tion of the provisional ranking to confirm their enrollment and • administration fee payment of 61€ which can be sent throu- IT45X0327302400000600103285 indicating the following re- the type of attendance (physical or virtual); gh PayPal or bank wire (following the instructions on the ason for payment: “name and surname of the student; course private account area); title; enrollment” (e.g. for student John Smith’s enrollment in 13. in case two or more candidates gain the same score, the prio- the Architecture for Exhibition course: “John Smith; Architectu- rity will be given to the candidate who has received the highest The uploaded files shall be in .jpg or .pdf format and of a maxi- re for Exhibition; enrollment”). As for the upload of the receipt score for their portfolio, and in case of an additional ex aequo, mum size of 10MB; of payment, please, follow the instructions on your online priva- the priority will be given to the candidate who has made the ad- te area. ministration fee payment earlier as specified at p. 5 of par. IV; 6. the application will be evaluated by YACademy staff, once the

33 Rules

tivation letter (the preference that will be indicated is not to be members of the teaching staff; considered binding for the student, who - upon confirmation of V. Virtual attendance 12. the assessment interview will focus on the contents of the les- their enrollment in the course - may revise their preference); sons section of the course; 4. the interpretation service from Italian into English will be gua- From 2020 YACademy offers the opportunity to participate in its 13. the assessment interview will take place within 3 weeks after ranteed to the students who participate to the course in virtual courses with virtual attendance. The virtual participation in courses the end of the course (which corresponds to the conclusion mode; of YACademy remotely can take place in two modes: of the workshop) on a date that will be communicated with at 5. the course enrollment fee for students who will be admitted least a 7-day notice; 1. live streaming; the lessons will be accessible through the without a scholarship and decide to participate in virtual mode 14. if the student is unable to take part in this assessment inter- “Zoom” platform, therefore it is necessary that students have a is reduced to € 1,600€+VAT; view, a second date will be set within 15 days after the first computer with internet access; the students who take part in The students who decide to take part in the course in virtual mode: scheduled date; the direct streaming of the lessons will be given the opportunity to ask questions and interact with the teachers according to 15. if the student is not available on any of the two dates, they will 6. will be able to attend all lessons, except for the parts of the the lesson delivery mode and with moderation carried out by not have the right to access the job orientation service provided lessons which involve a visit or a workshop (as described in the YACademy staff; by YACademy. chapter “Program” of the course brochure); 2. deferred streaming: the lessons will be recorded and made 7. will be able to participate in the workshop activities without any available to students within 48 hours from their delivery so as limitations (by carrying out their project revision via videocalls to allow attendance to students who live in different time zones with the workshop tutor) that are not compatible with the Italian classroom timetable. The lessons will be uploaded on a specific web-portal with 8. will have access to the job orientation service and will be gran- access reserved to YACademy students. Therefore, it is neces- ted a collaboration/internship proposal with the partners of the sary that students have a computer with internet access. The course, provided that: students who attend deferred-streamed lessons can send their a. they have completed the workshop activity (certificated by questions to YACademy staff who will proceed to put them in the workshop tutor) contact with the teachers. b. they have passed a final assessment interview (certified by a For students who have to decide to participate to the course virtual- commission made up of at least 3 professors appointed by ly, both in live-streaming and deferred-streaming modes, it is confir- the whole teaching staff and whose final judgement is un- med that: questionable);

3. there are no different registration/evaluation procedures or With regard to the interview mentioned at point 8.b, it is specified different rankings: all applicants who wish to participate in the that: course physically or virtually are considered equally in the selection and, once they are admitted to the course – either with 9. the interview will take place via videocall; scholarship and without scholarship - they will be allowed to 10. the interview will take place in Italian or English, according to decide how to join the course (i.e. physically or virtually). Howe- the student’s choice; ver, students are asked, for logistical reasons, to indicate their preferred mode of participation in the course within their mo- 11. the evaluation commission will be composed of at least 3

34 Rules

10. maintaining the firms listed in this document, a complete list VI. Notes of hosting firms will for the training periods will be given to the students at the beginning of the course; 11. the result of the educational program (hereafter named 1. This whole document constitutes an integral part of the Terms “project”), including any (available) intellectual and/or indu- and Conditions of the service; strial property rights on the project, it is held definitively by YAC 2. the candidates agree to the Terms and Conditions when they srl, which therefore acquires the exclusive right to economic register; exploitation, as well as reproduction, in any way or form, including the rights to use, execute, adapt, modify, publish on any 3. administration fees and enrollment fees are not refundable; media channel, exhibit, reproduce and distribute the project 4. if a candidate retires from the course after paying the enrol- - also for marketing and advertising purposes -, carry out edi- lment fee, the enrollment fee will not be refunded; torial reviews, create derivative works based on it, and license the project - or some of its parts - to third parties, in any form, 5. the administration fees and enrollment fees can be paid by a mode or technology including the “right of panorama” without third party, provided that the reason for payment correctly re- any limitation of time or place. fers to the candidate as indicate at point 10 of section IV. 6. YACademy declines all liability for missing communications depending on incorrect information given by the candidate or missing/late communication of address change (compared to the one indicated during the online registration), and for mista- kes attributable to third parties, chance or force majeure; 7. in case a candidate declares false or untrue statements regarding details necessary to the course enrollment, in addition to the sanctions envisaged by Article 76 of the Italian Presidential Decree 445/2000, the candidate’s paid fees will not be refunded. False or untrue statements declared by the candidate may bring to an action for damages carried out by those affected; 8. candidates will be held accountable for the personal data they provide and the promoter does not assume any responsibility for wrong data provided. The promoter, according to privacy policies, has the right to verify the candidates’ data by reque- sting a copy of an identity document regarding the data of the registration; 9. the access to the courses and to the training periods can be suspended for disciplinary reasons or force majeure;

35 Main Partner Partner

Headquarters Contacts

YACademy Antonella Grifa Via Borgonuovo, 5 - 40125 Bologna Tel: 051 3510739 www.yacademy.it e-mail: [email protected] facebook: @yacademy2018