UA Formats had united and pooled together the efforts of almost all Ukrainian TV format business players (as formats’ rightholders): • TV Channels: STB, ICTV, Novy Channel • Production Companies: FILM.UA Group, OK Media • Independent producers: Igor Kondratyuk, Egor Benkendorf (currently – Inter TV Channel), Aleksey Goncharenko (currently – Friends Production), Vlad Ryashyn (currently – STAR Media) A unique and unprecedented Ukrainian project UA Formats is basically a complete catalogue of almost all Ukrainian formats ever made on local TV with one common feature – a great success story of broadcast: ei- ther in terms of ratings, number of seasons on air or number of local adaptations in CIS countries or all of those factors combined. So, now international buyers are able to have access to variety of new premier formats from Ukraine from a one single resource – UA Formats. Each of UA Formats’ titles is an exceptional idea that has maintained its top positions on Ukrainian TV through- out many years. These shows have proved their undoubtable success by getting high ratings and Ukrainian viewers’ love. UA Formats is also a quite unprecedented project due to the fact that it is very rarely that a single project can unite and pool together the efforts of almost all Ukrainian TV format business players (as formats rightholders), including independent prodcos and major TV groups. These formats were broadcast on the leading Ukrainian TV channels: STB, ICTV, Novy Channel, 1+1, Inter. Dive into the new world of Ukrainian formats with us! DR. BABY DUST ЖЕНСКИЙ ДОКТОР PASSPORT TO SUCCESS • In Ukraine and Kazakhstan dr. Baby dust averaged a massive 100% above the broadcasters’ slot average • Popular and engaging genre with a high ‘feel-good’ factor • Cost-effective production (set in one location) DR. BABY DUST VS CHANNELS’ AVERAGE SHARE AUDIENCE 14-59 TV CHANNELS Inter (Ukraine), Domashniy (Russia), KTK (Kazakhstan) TIMESLOT daily primetime Dr. Shirokov is an exceptionally talented doctor who goes above 35 Channels’ average and beyond the call of duty for his patients. His bright future 30 DR.BABY DUST in medicine is practically written in the stars. Yet he gives up 25 on his career and accepts a residential position in a provincial 20 hospital. But soon enough Fortune itself deals him a hand. A 15 newly opened fertility center welcomes the young prodigy with 10 open arms. However, working there is not all smooth sailing. 5 While wrestling with work-related problems, he goes on doing 0 what he does best – treating infertility. But is it all there is to it? Inter, Domashniy, КТК, It seems that every success, every newborn he so graciously Ukraine Russia Kazakhstan delivers, underlines his unwavering status of a childless father. The one patient he failed is his own wife – a tragic accident left his spouse infertile. Shirokov has dwelled on this profound loss, FORMAT'S DETAILS fighting a battle where all the odds seem to be against him… Genre Scripted Medical Drama Year 2011-2013 Countries as readymade – Ukraine, Russia, Kazakhstan Broadcaster Inter (Ukraine), Channel One, Domashniy (Russia), КТК (Kazakhstan) Duration 45 minutes # of episodes SEASON 1 - 40 episodes, SEASON 2 - 60 episodes MYSTICAL TALES МИСТИЧЕСКИЕ ИСТОРИИ PASSPORT TO SUCCESS • In Russia “Mystical Tales” has outperformed the broadcasters’ average daily share by 20%. • In Hungary the series has become a highlight in its slot with average market in to watch the show) • Low production cost • The stories are reenacted in the style of documentaries without dialogue, making them very suitable for local adaptation. • Оn air for six seasons MYSTICAL TALES VS TIMESLOT AVERAGE SHARE AUDIENCE 14-59 TV CHANNELS TV3 (Russia), LifeNetwork (Hungary) TIMESLOT’S daytime / access prime time Almost everyone has experienced something that could 4 Programm be described as supernatural. Th is is a collection of the most 3,5 share % fascinating mystical stories as told by ordinary people. 3 Timeslot One is a haunting tale of three boys who come across some 2,5 average old jewelry in an uncovered grave at a cemetery. In the days 2 share % that follow, two of the boys die under mysterious circumstances 1,5 and the third is le- paralyzed. Or here’s a story about a girl who 1 sold her wedding dress. Suddenly her life turns upside down as 0,5 0 LifeNetwork, Hungary TV3, RUSSIA owner of the dress died while wearing it. Mere coincidence or is there more to it? Theories explaining FORMAT'S DETAILS explanations (medical, physiological and psychological) and supernatural explanations (religious, spiritual).Th e series offers both. Genre Scripted, factual The stories are reenacted in the style of documentaries without entertainment, dialogue, making them very suitable for local adaptation. constructed reality Year 2011-2013 Countries as readymade – Ukraine, Russia, Hungary, Kazakhstan Broadcaster TV3 (Russia), STB (Ukraine), LifeNetwork (Hungary), NTK TV (Kazakhstan) Duration 45 minutes # of episodes 115 (6 seasons) HAPPINESS FROM THE TUBE СЧАСТЬЕ ИЗ ПРОБИРКИ PASSPORT TO SUCCESS • The premier episode made the channel the leader of the timeslot TV audience will witness the greatest mystery in the world that is the conception of new human life. But everything will happen not in marital bedroom but in the vitro. Characters of each new episode are the couple who cannot conceive a baby naturally. They bend to be bent on artificial insemination on the TV cameras. (Note, depending on the stories it might not be a couple but one hero. Example, his wife died but it has remained frozen ovum; husband died of cancer but left his frozen semen, which he delivered before chemotherapy etc.) The main intrigue of the project is that nobody can predict-will there be a pregnancy or not. The culmination of each episode is exclusively dominated by a higher power. Here the director is God. Audience will see only in the final woman becomes FORMAT'S DETAILS pregnant or not. Prior to this, they will follow the trials faced by the characters in the course of artificial insemination. This is a complex physiological and mental stress on the body. Genre factual entertainment / medical reality Year 2014 Countries Ukraine Broadcaster Inter Duration 45 minutes # of episodes 8 episodes THE 7TH SENSE СЕДЬМОЕ ЧУВСТВО The outcome of the global competition can be defined Invited celebrity guest participates in the show telling a by each The 7th SENSE viewer! piece of the story from his own experience. Something that Once you join the game, a new sense of a global was never told on public. There are two options of solving intuition will be opened for you. It will be your 7th sense! the event. Players have to guess. The correct answer will be announced live in the Studio by the celebrity himself. Each game features three participants in the studio competing with unlimited number of viewers relying on 4. Semi-final. What is happening right now at the other their intuitions over five rounds. Each program will come end of the world? up a winner among the contestants in the studio and During this round Players have an opportunity to watch the “100 Best Players on TV”, who will answer questions live video streaming from different spot of the World over the net. Both teams will compete for the main prize where some grand event is taking place. Assistant who in the season’s Grand Finale. is currently participating in the event propose Players to Each of the 7th SENSE episodes consists of five rounds: predict something and the answer will be seen by the participants on the screens right away. Our example: 1. Warming up. event – Oscar Ceremony. Players are proposed to Players are proposed to guess the answer to the guess in scarf of what color Angelina Jolie will step on question, choosing from two options. For example: two the Red Carpet in a moment. short videos are shown. Player have to guess, which one 5. Final. What may occur at the moment in 3 different collected more views on YouTube during certain period. places around the globe? 2. Hidden object. What is in the black box? The Finalist is proposed to watch three live video Players are proposed to guess what object was hidden streams from opposite places all over the World. The in the black box. The Host announces the name of the Host announces that in a moment some famous person famous person who put the object inside the box. will appear in front of the one camera. The Player must 3. Star Guest. What secrets do celebrities hide? (The guess the exact location of the camera from three answers are unveiled by the real celebs in the studio) possible options, where the celebrity is right now. FORMAT'S DETAILS Genre Interactive Game Show Duration 47 minutes HUMANS’ WORLD В МИРЕ ЛЮДЕЙ PASSPORT TO SUCCESS • Local host and local animals can be introduced (we offer technology and assistance with animation). • The format is easy to localize for any country and auditorium. Can be transferred to kids program, etc HUMANS’ WORLD VS DAILY CHANNEL’S RATING AUDIENCE 18-54 (All) TV CHANNEL 1+1 (Ukraine) TIMESLOT Fridays, 21:30, weekly Humorous banter inspired by recent news. The host and 3D modelled animals come together for weekly shenanigans, 4,61 Channel’s daily Rating which are occasionally interrupted by guests and sketches as well as performance specials. The panel of hosts and animated 3,24 Human’s World characters thrashes out the hot topics by examining surveys, opinion polls and statistics; discussing both silly and serious stuff. Subjects can include showbiz gossip, world politics and even the weather. The format permits for any number of hosts, animated characters and guests. MoCap is used in creating 3D character animation.