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Analysis on Tourism Poverty Alleviation Effection—Take Sichuan Xiling Snow Mountain As an Example

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Analysis on Tourism Poverty Alleviation Effection—Take Sichuan Xiling Snow Mountain As an Example 2017 International Conference on Information, Computer and Education Engineering (ICICEE 2017) ISBN: 978-1-60595-503-2 Analysis on Tourism Poverty Alleviation Effection—Take Sichuan Xiling Snow Mountain as an Example Rong Jia ABSTRACT: Poverty is particularly prominent in China. Seeking effective measures to alleviate poverty is a major problem faced in China. Tourism has played a significant role in promoting regional economic and social development. As a new pattern, tourism poverty alleviation has been widely applied in many regions of China. Taking Xiling Snow Mountain in Sichuan as an example, this paper discusses influence of tourism development on rural poverty alleviation in surrounding rural areas. First, to obtain relevant data through investigation, analysis impact of Xiling Snow Mountain development on Xiling town farmers out of poverty; Second, from the perspective of tourism economic influence area, evaluate influence of Xiling Snow Mountain development on poverty alleviation in Dayi county in the spatial scale. KEY WORDS: Tourism poverty alleviation; Impact analysis; Sichuan area Xiling Snow Mountain is located in Dayi County, Chengdu City, Sichuan Province, with an altitude of 2200 - 2400 meters, a total area of 375 square kilometers and only 95 kilometers away from Chengdu. Xiling Snow Mountain original forest coverage rate reached 90%, the scenic area has more than 6000 kinds of plants, including rare species of ginkgo, incense trees, Handkerchief trees and so on. All animal haunts the forest streams, including panda, golden monkey, wildebeest, monkey, leopard, Golden Rooster and other precious animals. Xiling Snow Mountain is a tridimensional air temperature zone. It has formed "Spring azalea appreciating, Summer cooling, Autumn leaves watching, Winter skiing" four seasons tourism pattern. Rich in tourism resources, Xiling Snow Mountain has unique advantages, high mountain weather clouds, sunrise, forest landscape, Jinshan buddha sunshine. The highest peak in the scenic is 5353 meters above sea level, which is the first peak in Chengdu. It stands in the sky and is covered with snow all _____________ Rong Jia, Department of Tourism Management, Chengdu University of Information Technology Yinxing Hotel 419 year round. The Tang Dynasty poet Du Fu praised this, wrote "window containing Xiling Snow, Scene Wu Wanli ship", hence the name of Xiling Snow Mountain. Xiling Snow Mountain were approved as a provincial scenic in August 1989 by Sichuan provincial, approved to Chinese key scenic area in 1994 by the State Council.Now,it is the world natural heritage, giant panda habitat, AAAA level scenic spots.Nearly 20 years of investing, developing and operating by Chengdu Xiling Snow Mountain Tourism Development Co. Ltd, especially equity transferred to Sichuan culture and tourism group in 2008, vigorously developing in 2009 and 2010,Xiling Snow Mountain has perfect supporting facilities, nearly 1 billion yuan assets .It has formed an annual reception capacity of 450 thousand visitors, annual output value of 80 to 100 million scenic spots. Xiling Snow Mountain has become a regional brand of Chengdu tourism industry. Villagers near the spots also have changed the face of poor and weak, going to comparatively well-off road rely on tourism income. 1. Analysis on Poverty Alleviation Effect of Xiling Town Villagers rely on Development of XiLing Snow Mountain The author have got information and data needed for the study in-depth interview in Xiling Snow Mountain in January 2017.Now summarize as follows. Xiling Town which located in Xiling Snow Mountain covers an area of 678 square kilometers. There are 6 administrative villages and 70 agricultural cooperatives, with a total population of 6123, of which 5960 are agricultural population. The average annual net income of farmers is only 1000 yuan in middle and late 90s of last century, the income is generally low. Development of Xiling Snow Mountain has a big impact on income of farmers in Xiling town, mainly reflected in two aspects. 1.1 Change Farmer's Income Source in Xiling Town and Other Town Economic in Xiling town were mainly rely on coal in the past ,with opening and continuous development of Xiling Snow Mountain, farmer's income source began diversified in Xiling town and other surrounding town. 1.1.1 Income Sources of Tourist Reception According to local villagers, this effect is more evident after the 2008 Wenchuan earthquake. Disaster reconstruction brought new life to YunHua village farmers near Xiling Snow Mountain. In the earthquake, the most serious disaster in Dayi County is YunHua village which is only 60 kilometers away from Wenchuan. YunHua village is less than 8 kilometers from Xiling Snow Mountain ski field, also only 15 minutes by car to HuaShui Wan. The geographical position is very superior. After the disaster, “Xiling YunHua rural tourism community”was constructed. Community has received more than 50 people dining and residential peasants family farmhouse, can meet needs of nearly 700 visitors at most. The Community have been built in June 2009, forming the tourist reception capacity. In order to leave more tourists, community also built a local cultural characteristics of "song plat", carrying out a variety of folk songs in holidays, integrating intangible cultural heritage "Xiling 420 folk songs" into community cultural construction.In a word, tourist reception income has become the main source of farmers' income increase. 1.1.2 Ecological Characteristic Economic Income Source Herbs, bamboo, plum become farmers' income sources in Xiling and other neighboring towns. TianGong Miao Town developed 20 thousand acres bamboo base, introducing the Southwest's largest bamboo plywood production enterprises— Sichuan LaiQing bamboo company, setting up a processing plant, processing and production green mountain wild herbs and bamboo shoots. Xie Yuan town developed eucommia tea, Chinese gingko tea relying on Xiling Ecos Corporation, Huaxi Medical University. Sanba town planted 22 thousand acres red plum, 4000 tons of fresh plum production, processing rate of 99%, of which more than 60% were exported to earn foreign exchange. The economy of Dayi has been reshuffling, ecological characteristic economy has gradually taken the lead in increasing peasants' income. 1.2 Improve Income Level of Xiling Town Villagers TABLE 1. XILING TOWN FARMERS ANNUAL PER CAPITA INCOME GROWTH DATA. Year Per capita net income of the year in Annual average Xiling Town Village(yuan) growth rate 1999 3010 —— 2004 3585 3.82% 2009 5023 8.02% 2014 10035 19.96% 2016 11232 11.93% (Source: Xiling Town People's Government) Table 1 shows the annual per capita net income growth of Xiling town farmers from 1999 to 2016. In 1999, the annual per capita net income of farmers in XiLing town is 3010 yuan, rose to 3585 yuan in 2004, increased to 5023 yuan in 2009, increased to 10035 yuan in 2014, to 2016 maintaining steady growth. It can be seen that development of XiLing Snow Mountain has significant driving effect to improve Xiling town villagers' income. From table1, annual average growth rate of annual per capita net income of XiLing town farmers has been improved too. From 1999 to 2004, the average annual growth rate was only 3.82%, from 2004 and 2009, it increased to 8.02%,from 2009 to 2014, the rate increased to nearly 20%. 2. XiLing Snow Mountain Development Influence on Concept of XiLing Town Rural Tourism With rapid development of Xiling Snow Mountain, the concept of Xiling town government in tourism industry has constantly changed. In March 2017, responsible person of Xiling town leaded many cadres to Guang Ming town, Pujiang Sichuan Province, Gan Xi town and PIDu District, learning advanced practices of rural tourism and rural pension. Through study and comparison, Xiling town confirmed "Slow Village, Poetic Xiling". In the future, it focus on construction of "Sports Health Resort Town”. 421 “Sports ”position is from Xiling Snow Mountain's mountaineering in Spring, Summer, Autumn and skiing in Winter. At the same time, Xiling town government confirmed to achieve future Xiling town tourism industry from the following two aspects. Due to the limitation of space, the author only summarizes the measures related to development of Xiling Snow Mountain. 2.1 Perfect Supporting Facilities and Improve Rural Tourism Environment Firstly, inviting professional company to organize "Xiling Town Overall Planning", "Xiling Snow Mountain Detailed Planning" and "Xiling Snow Mountain—Huashuiwan National Tourist Resort Planning". Secondly, speeding up to start "YunHua Valley" and other key projects.Thirdly, expecting to complete the Long Yun Lu (Dragon Village—YunHua Village) by the end of 2017.At the time, docking with the county departments actively, efforts to promote the construction of Qingxi Road, ChengWen Qiong expressway. 2.2 Accelerate Industrial Innovation and Improve Iural Iourism Quality Firstly, playing key role in association of Xiling town farmhouse, standardize management and training, classify farmhouse standard fees, uniform clothing and service level. Secondly, excavate folk custom culture connotation, focus on creating some unique village in ShaPing village, GaoDian village and HuaShi village, develop self driving tourism, wild camping, passion rafting, boutique farm, sports and health, rehabilitation and recuperation in FeiShui village, YunHua village and so on. 3.Analysis on Impact of Poverty Alleviation in Dayi County Xiling Snow Mountain is the core source of tourism poverty alleviation.
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