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the TAILGATE EXPERIENCE

5454Sunday, February 2, 2020 THE PLAYERS TAILGATE IS RATED THE #1 EVENT TO ATTEND ON SUNDAY.

Bullseye Event Group’s exclusive Players Tailgate at the Super Bowl has earned the reputation as the best Super Bowl pre-game experience. Tailgate guests eat, drink and enjoy entertainment from top DJ’s, prominent sportscasters, celebrities and dozens of active NFL players.

Described as a culinary experience in itself, the Players Tailgate features open premium bars and all-you-can-eat dining with gourmet dishes. America’s most recognizable celebrity chef, Guy Fieri, returns as head chef for the 2020 tailgate, joined by top U.S. caterer, Chef Aaron May and a host of additional celebrity chefs. THE VENUE The 2019 Players Tailgate was held in the heart of downtown Atlanta next to Centennial Park. The venue was conveniently located within blocks of the security entrance for Super Bowl 53. This 5 Star facility, built by Falcons owner Arthur Blank, boasted walls of glass, marble bars, velvet banquettes, premium audio and plenty of screens to catch pre-game coverage.

The Players Tailgate at the 2020 Super Bowl in Miami will be held in a similar glass pavilion, conveniently located near . 5-STAR CUISINE A 5-star culinary experience truly transforms any event. Add the best and most recognizable chefs in America and you get The Players Tailgate. We have a celebrated lineup of chefs who will prepare a lavish 5-star food experience for all of our guests.

A ONCE IN A LIFETIME EXPERIENCE CALLS FOR ONCE IN A LIFETIME CUISINE. CELEBRITY CHEF CELEBRITY CHEF GUY FIERI AARON MAY Known as the most recognizable chef in Considered the BEST caterer in the U.S., Aaron America, Guy Fieri brings his signature May has been big part of The Players Tailgate recipes and style to an exclusive all- for the last 5 years running. Chef May also has you-can-eat menu for Players Tailgate ownership in Bullseye Catering Group where attendees. 2020 will be Chef Fieri’s fifth he brings his awesomeness available to your Players Tailgate as our head chef (2016, event. Classically trained in Paris at the Ecole 2017, 2018, 2019 & upcoming 2020) and Ritz Escoffier, Chef May and was inducted into every time he has upped the menu! the Culinary Hall of Fame in 2010 as a “Chef Extraordinaire.” Guy Fieri can be seen on television almost every day on the Food Network.

PAST FEATURED CHEFS

THIAGO SILVA KEN ORINGER JAMIE BISSONNETTE MICHAEL VOLTAGGIO DAVID ROSE AKIRA BACK BRIAN MALARKEY G GARVIN 2019 TAILGATE HOST TAILGATE OFFICIAL DJ SAGE STEELE DJ IRIE Sage Steele is one of ESPN’s most popular and respected commentators, As the first professional sports franchise DJ in the U.S., DJ Irie is the official currently serving as the anchor for the 6 p.m. ET SportsCenter with her co- DJ of some of the most iconic brands in the world (Carnival Cruise Lines, anchor Kevin Negandhi. Steele also serves as the lead host for SportsCenter the Miami Heat, Target, Mountain Dew Kickstart, Evian, Jamie Foxx and on the Road. Steele’s lead role for SportsCenter on the Road includes on- more), making himself one of the most established DJ’s in the industry. As site, day-long and pre-event coverage for the biggest sports events of the “The Official DJ” of the Players Tailgate, 2020 will be the 4th year for DJ Irie year, including the NBA Finals, the Super Bowl, World Series, the Masters, setting the vibe for this iconic event. the National Championship and many more. Steele was named SportsCenter on the Road host in September of 2016. A PAVILION WITH A PURPOSE We believe in having a lot of fun while giving back to those that serve and support people in need. The Players Tailgate is proud to support the ongoing work of the Irie Foundation and Operation BBQ Relief. The Players Tailgate Silent Auction and the 50/50 Raffle raise funds for both organizations.

SeekingIrie toFoundation empower at-risk youth to lead productive lives through cultural experiences, educational initiatives mentorship programs, and scholarship opportunities, The Irie Foundation follows the young people it serves from middle school, through high school, and beyond, ultimately aiming to inspire students to graduate, pursue higher education, and aspire towards developing into successful adults.

Operation BBQ Relief BBQ provides Relief meals to displaced residents and emergency personnel during times of natural and other disasters. 2019 TOTAL DIGITAL MARKETING IMPRESSIONS 66,172,970

WEBSITE RETARGETING PAY-PER-CLICK EMAIL MARKETING PRESS RELEASES 750,093 6,902,187 496,435 935,052 2,741,540

FACEBOOK INSTAGRAM #PLAYERSTAILGATE 4,168,050 3,809,882 9,610,285 13,659,972

` ` ` MEDIA OUTLETS `ABC 5 MPL5 ``Minneapolis St. Paul `Men’s Health `Warrior Wishes RUNNING TAILGATE ``TMZ Sports Business Journal ``SB Nation Esquire ``KSTP TB ``CBS46 Atlanta STORY: ``KMOX ``Published ``Today Show ``KFYR ``Medium.com ``St. Louis Podcast Entertainment ``The Chew ``GoMN.com ``Fox News ` ``Rich Eisen Show ``Underview `WOWT NBC Omaha ``Hollywood Life ``CBS Sports ``Headline News ` ``KARE 11 MPL5 ``Super Sunday HQ `Sporting News ``People ``SI.com ACTIVE PLAYER ATTENDEES ODELL BECKHAM, JR. NELSON AGHOLOR WR, Giants QB, CB, Washington Redskins WR, 3-time NFL selection, The 2016-17 NFL Rookie of the Year A 2015 Pro Bowler as an NFC- A first round pick in 2015, wide 2014 NFL Offensive Rookie of the and a Selection, Champion Carolina Panther in receiver Nelson Agholor was a Year, 2-time All Pro . Prescott led the Cowboys to an , Norman is an All- Super Bowl LII champion with the Fastest player in NFL history to NFL-best 13-3 record and was Pro shutdown back w/ 312 tackles, Philadelphia Eagles. reach 200 career receptions and awarded the Pepsi NFL Rookie of 10 ints. and 8 forced in his 2,000 receiving yards. the Week 5 times in 2016. six-year career.

JALEN RAMSEY CB, S, WR, DE, Drafted 5th overall in the 2016 Pro Bowl Safety & First-team All The Falcons’ first-round pick in A two-time Pro Bowl selection draft by Jacksonville. Was an All- Pro. 1st round draft, unanimous 2018, wide receiver Ridley is a and first round draft pick in American CB at State. His All-American at Alabama. Only two-time college football national the 2011 NFL Draft by the New first NFL was in Week player in NFL history w/ 100 solo champion and was named to the Orleans Saints, Jordan returns 15 in NRG Stadium. tackles, 2+ sacks, 5+ ints, and 12+ PFWA All-Rookie team after a for his third Players Tailgate at pass deflections. stellar 2018 season. the Super Bowl.

EMMANUEL SANDERS SPENCER WARE WR, RB, WR, TE, Jacksonville Jaguars Super Bowl 50 champion and A Super Bowl XLVII champion Earning a Pro Bowl selection in 2-time Pro Bowl TE. Played 2-time Pro Bowl selection with with the Seahawks, four straight seasons, Cleveland in Super Bowl XLVIII as a the Denver Broncos, Sanders Kansas City Chiefs Browns wide receiver Jarvis member of the Broncos. During has recorded over 5,600 yards Spencer Ware has over 1,500 Landry holds the NFL record for that season, caught Peyton and 31 in his 6-year yards in his career. most receptions in a player’s first Manning’s 51st TD pass (which NFL career. two seasons (194). set the QB season record).

TYREEK HILL HA HA CLINTON-DIX RASHARD HIGGINS WR/KR, Kansas City Chiefs RB, S, WR, Cleveland Browns A two-time Pro Bowler, Hill is an A third-round draft pick in 2016, A first-round pick by the A fifth round pick out of Colorado electric receiver and kick returner Drake assumed the starting Packers in 2014 and a staple State in 2016, Cleveland Browns with over 1,100 yards receiving role halfway through the 2017 of their defense. A Pro Bowler wide receiver Rashard Higgins and seven TDs in 2017, as well as NFL season, recording 823 in 2016, Clinton-Dix was also a was a first-team AP All-American a punt return for a TD. rushing yards and five TDs for two-time BCS National Champ in college. the Dolphins. at the U of Alabama. ACTIVE PLAYER ATTENDEES TERRANCE WILLIAMS WR, Dallas Cowboys DB, LB, Jacksonville Jaguars S, All American WR out of Baylor. for the Seattle A second-round pick by Named to his first Pro Bowl in In 2013, set Dallas franchise Seahawks out of UCF, drafted Jacksonville in the 2016 NFL 2018, Chicago Bears safety WR records for rookies with in the 3rd round of the 2017 Draft, Myles Jack was Eddie Jackson, a college most receiving yards and most NFL Draft. a 2x All-Pac 12 team choice and football national champion, also receiving touchdowns. Pac 12 offensive and defensive made first-team All-Pro honors freshman of the year at UCLA. this season.

DE’VONDRE CAMPBELL ERIC KENDRICKS JOHN ROSS LB, Atlanta Falcons LB, DE, Colts WR, A member of the 2016 Atlanta Second-round draft pick by A second-round draft pick in The 9th overall pick in the 2017 Falcons draft class, linebacker Minnesota Vikings in 2015 NFL 2011, defensive NFL Draft, Cincinnati Bengals De’Vondre Campbell has 234 Draft, named to PFWA All-Rookie end Jabaal Sheard is a Super wide receiver John Ross currently career tackles, 3.5 sacks and two Team in 2015. NFC Defensive Bowl champion and former Big holds the NFL’s record time forced fumbles in three seasons. POTW in Week 1 of 2016 season. East Defensive Player of the Year. for a 40-yard dash at the NFL Combine, a 4.22 second dash.

RASHAAN EVANS HARRISON SMITH KYLE EMANUEL LB, S, Minnesota Vikings LB, DT, Minnesota Vikings Linebacker was a A three-time Pro Bowl safety A 4-time FCS National A Super Bowl XLVI champion first-round pick by the Tennessee and a first-round draft pick Champion at North Dakota with the NY Giants and a Titans in the 2018 NFL Draft and in the 2012 NFL Draft, Smith State University, linebacker Kyle two-time Pro Bower, Joseph was a two-time college football recorded 61 total tackles and Emanuel recorded 31 tackles recorded 39 tackles and 3.5 national champion at Alabama. five in 2017. and an interception in 2017 with sacks in 2017, helping the the LA Chargers. Vikings win the NFC North.

DEDE WESTBROOK DEION JONES TYLER BOYD WR, Jacksonville Jaguars WR, Chicago Bears LB, Atlanta Falcons WR, Cincinnati Bengals A fourth-round pick in 2017, The NFL’s leader in receiving A selection, 2nd-round pick out of University Westbrook recorded 339 yards touchdowns in 2015, Chicago Atlanta Falcons linebacker Deion of Pittsburgh in 2016. 54 and one TD in 2017, as well as Bears wide receiver Allen Jones was a second-round pick receptions for 603 yards & 1 TD one reception for 29 yards in the Robinson has over 3,600 and made the PFWA All-Rookie in rookie season. Totaled 3,308 2017 AFC Championship game. receiving yards in his career. team in 2016. yards & 21 receiving TD’s in his college career at Pitt. ACTIVE PLAYER ATTENDEES DJ SHOCKLEY CARLOS ROGERS TJ WARD QB, Atlanta Falcons DB, Oakland Raiders RB, Chicago Bears S, Denver Broncos A two-time SEC champion A first-round pick in the 2005 NFL Named to his first Pro Bowl in A two-time Pro Bowler and at the University Draft and selection, 2018, Bears running back Cohen Super Bowl 50 champion of Georgia, quarterback D.J. Carlos Rogers is the all-time leading rusher in with the Denver Broncos, Shockley spent five seasons with spent time with the Washington the MEAC ( A&T) safety TJ “Boss” Ward has the Atlanta Falcons. Redskins, and made the 2018 first-team All- over 600 tackles and eight and Oakland Raiders. Pro in the NFL. sacks in his career.

SHAQUEM GRIFFIN AVERY WILLIAMSON KENNY MOORE II CHESTER ROGERS LB, Seattle Seahawks LB, Tennessee Titans DB, Indianapolis Colts WR, Indianapolis Colts The first ever amputee NFL Draft Drafted in 5th round of 2014 Defensive back for the An undrafted free agent, Colts pick, Griffin was a 2x First-Team NFL Draft, recorded 242 tackles, Indianapolis Colts, set franchise wide receiver Chester Rogers has All-AAC at UCF and 2018 Peach 8.5 sacks in career with the record with 3 postseason sacks in become a staple in the offense, Bowl defensive MVP before Tennessee Titans. 2018 NFL playoffs. setting career bests in the 2018 being drafted by the Seattle season for receptions (53), yards Seahawks in the 2018 NFL Draft. (485) and touchdowns (2).

CARLOS DUNLAP CURTIS RILEY KENNY LADLER LAWYER MILLOY DE, Cincinnati Bengals S, New York Giants S, New York Giants S, Two-time Pro Bowl defensive Undrafted out of Fresno State, Making his first career NFL start Safety Lawyer Milloy, whom end for the Cincinnati Bengals Curtis Riley is a safety for the New with the New York Giants in 2018, retired in 2011, was a four-time and 2009 BCS Champion at the York Giants. safety Kenny Ladler was a CFL all Pro Bowl selection and Super University of Florida, drafted in star in 2017. Bowl XXXVI champion with the 2nd round of 2010 NFL Draft. New England Patriots. TAILGATE DEMOGRAPHICS The 2,500 plus attendees of The Players Tailgate include a mix of high net worth athletes, celebrities, influencers across multiple markets, executives and, of course, the 40% most hard core of football fans. FEMALE 60% This sought after, sell-out event boasts a ticket price of MALE $875 and attracts the most discerning audience.

30-55 CORE AGE THE TAILGATE EXPERIENCE From main stage naming rights to branded lounges and product showcases, The Players Tailgate offers multiple opportunities to engage tailgate guests with your brand.

The 2019 Tailgate in Atlanta featured sponsor experiences from The Big Green Egg, Acura, and more. THE TAILGATE EXPERIENCE Opportunities to Engage BRANDING ACTIVATIONS & EXPERIENCE PROMOTIONS `` Brand logo on marketing materials `` Main Stage naming rights `` Sweepstakes and Promotions and event collateral `` On-site Lounges `` Product sampling `` Brand logo on step and repeat `` Chef’s Menu inclusion and pairing `` Product gifting and promo giveaways ` ` Co-branded products/services ` ` and offerings ` Branded bars and beverage stations ` Showcase a new product or service ` `` Digital, Social and Mobile Media Content ` Culinary experiences and food stations ` `` On-site signage ` Brand Ambassadors photo & video activations `` Customized experiential activations

HOSPITALITY AWARENESS & VISIBILITY `` Access to athletes and influencers `` Live Stream naming rights `` Meet and greets `` Radio Advertising Category Exclusivity available for premier partners `` Host clients/prospects `` Data Capture & Audience Engagement `` Branded Lounges PARTICIPATION `` Corporate Hospitality packages to include game tickets (exclusive benefit STARTING AT $10,000 for premier partners)