RE WAFC ANNUAL REVIEW VIEW 2015 WAFC REVIEW 2015 /02 OUR VISION: TO LEAD AND ENGAGE ALL WEST AUSTRALIANS THROUGH A POSITIVE EXPERIENCE WITH AUSTRALIAN RULES FOOTBALL. RESPECT LEADERSHIP OUR We respect people by recognising We exhibit consistent and and accepting their input, honest appropriate behaviours that communication, achievements, inspire us to be our best. efforts and all contributions aimed VALUES: at delivering the most positive constructive outcomes for football. TEAM PROFESSIONALISM We value working together We value hard work, innovative thinking and a as a cohesive, inclusive team willingness to change in order to achieve quality PASSION that supports each other in outcomes for the game and for the public. We are proud to work in the accomplishing our goals. football industry, passionately believing it positively contributes to our community. CONTENTS HIGHLIGHTS 02 GOVERNANCE: WAFC BOARD OF COMMISSIONERS 04 LEADERSHIP 06 AFL CLUBS 08 WAFL 10 PARTICIPATION 12 TALENT 14 AFL DRAFT 16 UMPIRING 17 COMMUNITY FOOTBALL 18 EDUCATION AND ENGAGEMENT 20 HALL OF FAME 22 PERTH STADIUM MANAGEMENT 23 DOMAIN STADIUM 24 MEDIA, MARKETING AND SPONSORSHIP 26 FINANCE 28 STAFF 32 FREMANTLE AND WEST COAST FINISHED TOP TWO RE ON THE AFL LADDER PLAY 2015 HIGHLIGHTS 224,842 WA FOOTBALL PARTICIPATION INCREASED BY 9% The WA Football Commission in AFL FINALS partnership with the Department HOSTED AT of Sport and Recreation delivered DOMAIN a Multicultural School Program, 23.5% STADIUM 4 which reached more than 10,000 INCREASE IN FEMALE participants and 100 schools PARTICIPATION TO 49,087 WA’S STATE WOMEN’S TEAM BECAME THE FIRST TO DEFEAT VICTORIA IN SENIOR WOMEN’S FOOTBALL /02 NAT FYFE WON THE BROWNLOW MEDAL JOSH KENNEDY WON THE COLEMAN MEDAL AIDAN TROPIANO WON THE SANDOVER MEDAL SUBIACO WON BACK-TO-BACK WAFL PREMIERSHIPS WAFL PLAYERS SELECTED IN THE WA PLAYERS FINISHED NAB AFL DRAFT TOP 3 IN THE AFL RISING STAR AWARD 8 39,695 CHILDREN PLAYED NAB AFL AUSKICK WA’S EMMA KING WAS SELECTED NUMBER ONE IN THE AFL WOMEN’S DRAFT – ONE OF 23% THREE WA PLAYERS CHOSEN IN THE TOP FIVE INCREASE IN WA AUSKICK PERTH STADIUM MANAGEMENT WON THE PARTICIPATION TO 39,659 AUSTRALIAN INSTITUTE OF MANAGEMENT THE LARGEST IN ANY WA’S 2015 PINNACLE AWARD FOR CUSTOMER STATE OR TERRITORY SERVICE EXCELLENCE WAFC REVIEW 2015 /03 GOVERNANCE: WAFC BOARD OF COMMISSIONERS MURRAY McHENRY STUART LOVE FRANK COOPER (AO) GRANT DORRINGTON (BEM OAM) WAFC Chairman WAFC Deputy Chairman, Corporate Governance Committee, Aboriginal Advisory Committee, Facilities Committee Chairman Finance Committee Chairman, Finance Committee Football Affairs Committee, Facilities Committee Facilities Committee Appointed to WAFC Board Appointed to WAFC Board Appointed to WAFC Board Appointed to WAFC Board 2010-2012, 2013-2015, 2013-2015, 2016-2018 2007-2009, 2010-2012, 2015-2017 2016-2018 2013-2015 Murray has been involved with Stuart is a Partner and Vice Frank has made a significant Grant’s lifetime of involvement football administration for almost President of Bain and Company, contribution to the not-for-profit with football has included playing 20 years, the past six as a WAFC one of the world’s leading sector, football and finance industry League at East Perth, coaching at Commissioner and previous 13 as international strategic consulting in WA over the past 30 years. junior and League level, and leading a director at the West Coast Eagles. firms. He has over 18 years of This has included serving as a WA to its first ever Teal Cup win in This included two years each as experience in strategic management non-executive Director of Woodside 1985 to be named All-Australian Deputy Chairman and Chairman. consultancy, advising some of the Petroleum, Fremantle Football Coach. In 1979 he was awarded the He was awarded life membership world’s largest organisations and Club board member, Chairman of British Empire Medal for his role in at West Coast in 1999. Murray leading executives. He also has the Insurance Commission of WA, organising WA’s 150th Anniversary also represented WA in rowing at extensive experience in financial a member of the Senate of UWA, Celebrations. Grant also received the Kings Cup and coached the analysis and risk assessment. State Health Research Advisory an Order of Australia in 2012 for his Australian FISA Coxed Four at He has served as WAFC Deputy Council, Major Performing Arts role as Chairman of the Road Safety the 1980 World Championships. Chairman since May 2015. Stuart Board and West Australian Opera Council of WA and contribution His business interests include has also been actively involved in Company. Frank has also been to WA football development. He ownership of Steve’s Hotel, Café and Surf Lifesaving for more than 20 involved in the local operations also worked as General Manager Wine Store and being the Chairman years as a volunteer lifesaver, coach, of three of the world’s largest of the WA Football Development of hospitality supply company administrator and competitor, accounting practices. He was Trust, Manager Special Projects at HISCO, and McHenry Hohnen including winning a Beach Relay appointed as an Officer in the Order Fremantle Football Club and then Vintners, which produces wine for World Championship. of Australia in 2014 for his service to Director of Football at the WAFC. domestic and international markets. the community. He has completed a maximum nine-year term with the WAFC, which included five years as Chairman. /04 BRETT FULLARTON LARRY KICKETT ROB McKENZIE NEIL RANDALL Chairman Football Affairs Chairman Aboriginal Advisory Chairman Corporate Finance Committee, Committee, Corporate Committee, Football Affairs Governance Committee Football Affairs Committee Governance Committee Committee, Facilities Committee Appointed to WAFC Board Appointed to WAFC Board Appointed to WAFC Board Appointed to WAFC Board 2009-2011, 2012-2014, 2012-2014, 2015-2017 2007-2009, 2010, 2011-2013, 2012-2013, 2014-2016 2015-2017 2014-2015 Brett brings a strong football Larry has extensive experience at Rob has extensive experience as Neil has over 40 years of experience background and significant financial all levels of the game, having played a corporate lawyer, most recently as a football player, volunteer, coach experience to the WA Football more than 200 WAFL games before as a partner and board member and administrator. He played over Commission. He is currently Chief a coaching career of more than of Jackson McDonald. His 200 league games of WAFL and Financial Officer of ASX listed 20 years which included Guildford involvement with football includes was a chairman of selectors under property developer Peet Limited and Grammar School, WAFL Colts, and serving as a director of the West legendary coaches Mal Brown and was previously a Partner at KPMG. Amateur football clubs. He is a Life Coast Eagles for 10 years, including Haydn Bunton. During 20 years His football experience includes Member of East Perth Football Club five years on the Football Affairs as a Board member at Subiaco playing Colts, Reserves and League and previously worked as WAFC Committee. He played amateur he oversaw a range of portfolios Football for East Perth between Director of Coaching. Larry also football for Collegians and UWA including sponsorship, marketing, 1979 and 1985, as well as Sunday worked as an Aboriginal Mentor and coached at Claremont Junior facility development, membership League football for Osborne Park and Community Advisor for Chevron Football Club. He was also heavily and football. He was Club President from 1987 to 1996, where he won Australia, and an Employment involved with rowing in the 1970s for seven years and also served on a Premiership and Fairest and Best Coordinator and Training Analyst and is a life member of the West the WAFL Council of Presidents, Award. Brett has also been a coach, for Rio Tinto and Woodside. He Australian Rowing Club. Rob is including one year as Chairman. manager and administrator for served as the Chair of the Aboriginal also a director of the Black Swan Neil has been State President of community football clubs and was a Development Foundation, a State Theatre Company. He has the Australian Hotels Association board member of the WA Amateur committee member of the 2000 completed a maximum nine-year WA for more than a decade and Football League from 2001 to 2008. Olympics Task Force and Centenary term with the WAFC. is an alternate Director with the of Federation, and an Australia Day HOSTPLUS superannuation fund. Ambassador. WAFC REVIEW 2015 /05 LEADERSHIP MURRAY McHENRY GARY WALTON Chairman CEO There are many people who have referred to 2015 as a once-in-a-generation year for WA Football, while others have described it as a near-perfect year. Whilst we understand the euphoria and agree that such an outstanding season should be celebrated, it is important we keep our feet firmly on the ground and ensure that our core business areas continue to perform at the highest level. There is no doubt it was a wonderful year for WA There were many more highlights in the year The WAFC also farewelled long-serving Executive Football in 2015, with our AFL teams finishing first that delivered a strong financial outcome for the Geoff Glass in November when he departed for and second on the ladder, four sell-out AFL finals WAFC, which was critical to enable us to build cash a new career opportunity as CEO of the City of at Domain Stadium, Fremantle claiming the minor reserves before Domain Stadium hosts its last AFL South Perth. Geoff gave outstanding service to the premiership and West Coast playing in the AFL game. This is a strategic priority for the WAFC whilst WAFC for nearly nine years and was a very valuable Grand Final. we operate in a challenging environment in which resource.