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Warragul Triple M Gippsland 94.3 & 97.9 • 3Gg WARRAGUL TRIPLE M GIPPSLAND 94.3 & 97.9 • 3GG Station Name Triple M Gippsland 94.3 & 97.9 3GG Call Sign 3SEA 3GG Frequency 94.3 MHz 531 kHz Network Southern Cross Austereo Capital Radio Network Address PO Box 531, Warragul, VIC 3820 PO Box 1053, Warragul, VIC 3820 Phone 03 5622 2535 03 5622 2531 Fax - 03 5622 2534 Email [email protected] [email protected] Web Address triplem.com.au/gippsland 3gg.com.au Description of Content/Format Hot Adult Contemporary 70s, 80s & 90s Music Demographic Profile of Station Audience 16-39 40+ Commercial Radio Australia 57 WARRAGUL Gippsland lies to the east of Melbourne. Two radio stations service the Gippsland area, 3GG and Triple M Gippsland. Covering the rich South Gippsland region, the backbone of Victoria’s dairy industry as well as popular destinations such as Phillip Island, with the beaches to the south and east, snowfields, and many tourist attractions, the area enjoys significant traffic from Melbourne as well as increases in population in season. The region has a large and growing population, in excess of 250,000 people, making it one of the major Victorian regional markets. In comparison to the 2011 census, the population of the radio licence area of Warragul has increased by 7.88% to 252,898. Over 50% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 46,428 people attending an educational institution, 46% were either in infants or primary, 34% were attending a secondary educational institution, 12% attending University or another tertiary institution and 9% attending TAFE. Of the 93,379 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. There is a high level of ownership in the area. Of the total dwellings in Warragul, 37% of dwellings are owned outright and 37% are mortgaged. Private rental properties represent 20% of total dwellings. 24% of the total households (93,411) in the Warragul region have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 22% over $104,000pa. All major banks, car dealers, fast-food restaurants, supermarkets and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE Gippsland is one of Australia’s most important dairy regions. There are over 390 thousand dairy cattle and 293 thousand beef cattle. The farms in the region support over 232 thousand sheep and lambs. Over 6.6 million kilograms of apples were produced within the region. EMPLOYMENT The majority (54%) of the labour force of 116,485 is employed full time. The main industries of employment are: • Manufacturing/Electricity Gas Water and Waste Services/Construction; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services. Much of the Gippsland area is farmland. Agriculture is a major source of employment in the region. 58 Commercial Radio Market Profiles WARRAGUL AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 30,333 27.96% 10+ years 106,713 113,241 219,954 86.97% Technicians & trade workers/ 30,837 28.43% 0-9 years 16,932 16,012 32,944 13.03% Community & personal service workers 10-17 years 12,245 12,082 24,327 9.62% Clerical & administrative workers 13,253 12.22% 18-24 years 9,725 9,338 19,063 7.54% Sales workers 10,628 9.8% 25-39 years 21,033 22,892 43,925 17.37% Machinery operators & drivers/Labourers 21,646 19.95% 40-54 years 23,850 25,279 49,129 19.43% Not stated 1,781 1.64% 55-64 years 16,848 17,874 34,722 13.73% Total 108,478 100% 65-74 years 14,204 14,769 28,973 11.46% 75+ years 8,808 11,007 19,815 7.84% INDUSTRY Total 2011 population 115,263 119,162 234,425 Industry Total Workforce Total 2016 population 123,645 129,253 252,898 100% Agriculture, forestry & fishing 7,515 7.01% % change 2011-2016 7.88% Mining 829 0.77% Manufacturing/Electricity, gas, water & 23,878 22.28% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 20,928 19.53% Employment classification Total Labour force Accommodation & food services Full-time employed 62,565 53.71% Transport, postal & warehousing/ 5,281 4.93% Part-time employed 39,162 33.62% Information, media & communications Not stated employed 6,897 5.92% Financial & insurance services/ 6,106 5.7% Rental hiring & real estate services/ Unemployed 7,861 6.75% Administration & support services Total labour force 116,485 100% Professional scientific & technical services 4,333 4.04% Public administration & safety 5,749 5.37% HOUSEHOLD INCOME Education & training/Health care & 21,783 20.33% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,566 1.46% $0 – $7,749 1,856 1.99% Other services 4,374 4.08% $7,750 – $20,999 5,636 6.03% Not stated 4,815 4.49% $21,000 – $41,999 22,128 23.69% Total 107,157 100% $42,000 – $77,999 23,271 24.91% $78,000 – $103,999 10,624 11.37% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 8,351 8.94% Product or service $000’s (pa) $130,000 – $155,999 4,776 5.11% Food & non-alcoholic beverages 1,213,899 $160,000 – $181,999 2,480 2.65% Alcoholic beverages 161,089 $182,000 – $207,999 1,746 1.87% Clothing & footwear 234,088 $208,000+ 2,816 3.01% Household furnishings & equipment 266,771 Not stated 9,727 10.41% Furniture & floor covering 81,200 Total households 93,411 100% Household appliances 67,478 Household services & operation 205,957 FAMILY STRUCTURE Medical care & health expenses 389,699 Type of family Total Total families Motor vehicle purchase 263,281 Couple families – Children 27,267 40.79% Motor vehicle running costs 738,341 Couple families – No children 27,858 41.67% Recreation 842,568 Single parents 11,170 16.71% Recreational & educational equipment 205,712 Other families 554 0.83% Holidays 380,322 Total families 66,849 100% Personal care 148,187 Commercial Radio Australia 59 WARRAGUL TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 462,285 population Cereal crops – Wheat for grain – Production (t) 1,562 Infants/primary 10,727 10,418 21,145 8.36% Cereal crops – Rice for grain – Production (t) 0 Secondary 7,831 7,894 15,725 6.22% Cereal crops – Barley for grain – Production (t) 358 TAFE 1,830 2,314 4,144 1.64% Cereal crops – Sorghum for grain – Production (t) 113 University 1,686 3,728 5,414 2.14% Cereal crops – Total for grain – Production (t) 2,269 Total 22,074 24,354 46,428 18.36% Vegetables for human consumption – Tomatoes – 11,190 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 6,526 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 2,919 Fully owned 34,068 36.35% Fruit & nuts – Apples – Production (kg) 6,614,270 Mortgaged 34,470 36.77% Fruit & nuts – Nectarines – Production (kg) 38 Private rental 19,131 20.41% Fruit & nuts – Peaches – Production (kg) 3,572 Housing authority/Not stated 5,359 5.72% Fruit & nuts – Nuts – Total trees (no.) 1,294 Other tenure type 705 0.75% Fruit & nuts – All orchard fruit (incl. nuts) – 269,250 Total trees (no.) Total dwellings 93,733 100% Fruit & nuts – Grapes – Total area (ha) 87 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 232,880 Livestock – Dairy cattle – Total (no.) 390,666 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 293,419 Degree 24,832 9.82% Certificate 68,547 27.1% INTERNET USAGE Total 93,379 36.92% Connection Total Total dwellings Internet accessed from dwelling 75,265 79.71% MORTGAGE PAYMENTS Internet not accessed from dwelling 16,491 17.47% Mortgaged Not stated 2,663 2.82% Monthly mortgage payment Total dwellings Total 94,419 100% $0 – $449 per month 2,444 7.35% $450 – $799 per month 2,868 8.62% BIRTHPLACE BY REGION $800 – $999 per month 2,760 8.3% Market Region Male Female Total $1,000 – $1,799 per month 13,989 42.05% population $1,800 – $2,399 per month 6,066 18.24% Oceania incl. Australia 99,640 103,410 203,050 81.65% $2,400 – $2,999 per month 1,774 5.33% Europe 7,587 8,044 15,631 6.29% $3,000 – $3,999 per month 1,192 3.58% Africa & Middle East 447 518 965 0.39% $4,000+ per month 629 1.89% Asia 1,758 2,326 4,084 1.64% Not stated 1,543 4.64% Americas 164 138 302 0.12% Total mortgaged dwellings 33,265 100% Other 12,053 12,585 24,638 9.91% Total 121,649 127,021 248,670 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,539 4.82% 1 vehicle 30,532 32.4% 2+ vehicles 55,403 58.79% Not stated 3,764 3.99% Total 94,238 100% 60 Commercial Radio Market Profiles.
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