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WINERY OVERVIEW a Name Steeped in Tradition, Manischewitz Is A

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WINERY OVERVIEW a Name Steeped in Tradition, Manischewitz Is A WINERY OVERVIEW All Manischewitz wines are certified kosher. Manischewitz A name steeped in tradition, Manischewitz is a traditional also produces some varieties that are kosher for Passover. favorite in the Kosher wine category. From the crushing of Passover Requirements: the grapes to the final bottling, the Manischewitz • Kosher for Passover wines are produced using real commitment is reflected in every step of the Manischewitz cane sugar, instead of corn syrup. wine production. Along the way, the Union of Orthodox • Kosher for Passover items are produced four months Jewish Congregations of America supervises every aspect prior to the holiday. to certify that Manischewitz wines are 100% kosher, and that respected designation honors each and every bottle. • All wines, except Elderberry and Cream Peach are offered as kosher for Passover items. KEY SELLING POINTS See the chart for a listing of varietals, sizes, and kosher 1. The #1 kosher wine brand in the U.S.1 certification. (See back for details) 2. Available in kosher for Passover (during the Passover holiday selling season). WINEMAKER INFORMATION Joyce Magin began her career in the wine industry as a lab 3. Consumers say that the strong heritage and tradition technician at Widmer Wine Cellars, working her way up to of Manischewitz make it an integral part of Jewish the position of winemaker over the course of more than 20 holiday celebrations!2 years with the company. Upon the consolidation of East Coast 1IRI Multi Outlet + Convenience, L52 wks ending 2/23/14 production, she joined the team of winemakers in Canandaigua, 2Insights in Marketing Qualitative Consumer Research, September 2006 and now oversees the production of Manischewitz and bulk contract wines, totaling over 4,000,000 gallons. WINE STYLE Raised near the Finger Lakes region of western New York, Sweet, concord grape taste in a range of fruit flavors. Joyce’s interest in wine was sparked by her parents’ own winemaking experiences at home. Although her college ADDITIONAL BRAND INFORMATION degree was in an unrelated discipline, her interests led her • The Union of Orthodox Jewish Congregations of to relocate back to the Finger Lakes area, find employment America certifies Manischewitz wines. at Widmer’s, and continue her education through the enology • This is the largest, oldest, and best-known kosher program at UC Davis. supervisory agency in the world. • You can identify products certified by this organization Joyce strives to produce approachable wines of the highest by looking for the following symbols: quality for the enjoyment of her customers, drawing excitement U : Kosher from being a small part of the age-old craft of making wine. U P: Kosher for Passover CONSTELLATION BRANDS | BRAND REFERENCE SHEET | UPDATED APRIL 2014 KOSHER, KOSHER FOR PASSOVER SIZE 750ml 1.5L 3L Kosher Kosher Kosher for Passover Blackberry, Kosher for Passover Blackberry, Blackberry, Kosher Kosher for Passover Cream Red Concord, Blackberry, Cream Red Concord, Cream Red Concord, Blackberry, Blackberry, Cream White Concord, Cream Red Concord, VARIETAL Cream White Concord, Cream White Concord, Cream Red Concord, Cream Red Concord, Traditional Concord, Cream White Concord, Traditional Concord, Traditional Concord, Cream White Concord, Cream White Concord, Cherry, Traditional Concord, Cherry, Cherry Traditional Concord Traditional Concord Cream Peach, Cherry Cream Peach Elderberry APPELLATION American WINE PROFILE Sweet, concord grape taste in a range of fruit flavors. COMPETITIVE SET Bartenura, Mogen David, Baron Herzog, Kedem PRIMARY CONSUMER GENERAL: Jewish consumers who use kosher wines for religious and everyday consumption TARGET AFRICAN AMERICAN: Consumers who prefer the taste of sweet, fruity table wines PRIMARY PRICING EVERYDAY: $4.99 EVERYDAY: $8.49 EVERYDAY: $14.99 GUIDELINES FEATURE: $3.99 FEATURE: $6.99 FEATURE: $13.99 Please enjoy our wines responsibly. © 2014 Manischewitz Wine Company, Canandaigua, NY.
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