DOCSLIB.ORG

Tata Coffee Limited: Long-Term Rating Upgraded to [ICRA]AA+(Stable); Short-Term Rating Reaffirmed at [ICRA]A1+

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Tata Coffee Limited: Long-Term Rating Upgraded to [ICRA]AA+(Stable); Short-Term Rating Reaffirmed at [ICRA]A1+ June 30, 2021 Tata Coffee Limited: Long-term rating upgraded to [ICRA]AA+(Stable); Short-term rating reaffirmed at [ICRA]A1+ Summary of rating action Previous Rated Current Rated Instrument* Amount Amount Rating Action (Rs. crore) (Rs. crore) [ICRA]AA+(Stable)/[ICRA]A1+; Long Fund-based Bank Facilities 150.0 150.0 term rating upgraded from [ICRA]AA (Stable); [ICRA]A1+ Reaffirmed Commercial Paper 30.00 30.00 [ICRA]A1+ Reaffirmed Total 180.0 180.0 *Instrument details are provided in Annexure-1 Rationale The rating action primarily factors in the significant improvement in the consolidated performance of Tata Coffee Limited (TCL) in FY2021 and ICRA’s expectations that the trend is likely to continue going forward. TCL’s consolidated revenues grew by ~15% in FY2021 due to a steady volume growth in EOC and a significant increase in revenue from the freeze-dried instant coffee operations in Vietnam, while the standalone revenues remained largely stable. The consolidated operating margins increased by ~150 bps to 17.7% in FY2021 owing to an increase in profits from EOC and healthy contribution levels from Vietnam operations. Healthy profitability and low cost of overall debt resulted in strong coverage indicators with an interest cover and net debt/OPBITDA at 7.5 times and 2.1 times, respectively in FY2021 compared to 4.9 times and 3.2 times, respectively in the previous fiscal, which are expected to improve further in the current fiscal. The liquidity also remained strong with surplus cash and balance of ~Rs. 320 crore as on March 31, 2021. The ratings continue to factor in TCL’s diversified nature of operations, with presence in roast and ground coffee, instant coffee and plantation coffee along with a geographically diversified revenue base. The ratings also favourably factor in the conservative capital structure– both at standalone and consolidated levels. While the standalone gearing stood at 0.07 times, the consolidated gearing stood at 0.64 times as of end-FY2021. A conservative capital structure along with the status of being a Tata Group company and a subsidiary of Tata Consumer Products Limited (TCPL, rated at [ICRA]AAA/ Stable/A1+) provide significant financial flexibility to the company. However, the above strengths are offset to an extent as the company’s coffee and tea businesses are exposed to agro-climatic conditions, notwithstanding the steps taken to reduce such risks. In addition, the commoditised nature of the instant coffee business, which faces intense competition, and the sensitivity of operating margins to adverse movements in coffee prices, impacts the business risk profile of the company, notwithstanding the integrated nature of operations of the standalone entity. Nonetheless, TCL’s operating performance would be supported by its established presence and diversified product offerings across geographies. In FY2021, the capacity utilisation of the Vietnam plant remained healthy. In the current fiscal, the plant is running at optimum capacity, which is expected to further strengthen the operating profile. While revising the ratings, ICRA has taken cognisance of the large term loan repayment of the consolidated entity falling due shortly. However, the proven ability of the company to refinance debt at favourable terms in the past provides comfort. www.icra .in Page | 1 Key rating drivers and their description Credit strengths Significant improvement in financial performance in FY2021; the trend is likely to continue in the current fiscal– In FY2021, TCL’s financial performance improved considerably with healthy profits and cash generation, both at the standalone and consolidated levels. While an improvement in the standalone level was primarily driven by better performance of the plantation segment, continued improvement in EOC’s volumes and healthy capacity utilisation of the Vietnam plant further supported the consolidated performance. Healthy profitability and low cost of overall debt resulted in strong coverage indicators with an interest cover and net debt/OPBITDA at 7.5 times and 2.1 times, respectively in FY2021 compared to 4.9 times and 3.2 times, respectively in the previous fiscal. The liquidity remained strong with surplus cash and balance of ~Rs. 320 crore as on March 31, 2021. The capital structure of the company, both at the standalone as well as the consolidated levels, also remained healthy with a gearing of 0.07 times and 0.64 times as of end-FY2021, respectively. While debt for the standalone entity only comprises working capital loans, the consolidated debt includes term loans towards EOC business as well as the instant coffee plant in Vietnam. Moreover ~34% of the term debt in EOC’s books is from subsidiaries of Tata Consumer Products Limited (TCPL, rated at [ICRA]AAA (Stable) and [ICRA] A1+), the ultimate parent. While a significant portion of the long-term debt of the consolidated entity (entirely on overseas books) is due for repayment in the near to medium term, proven ability of the company to refinance debt at favourable terms in the past provides additional comfort. The term loans on the books of Tata Coffee Vietnam have an extended repayment schedule, supporting coverage indicators going forward. In addition, with expected healthy accruals and low finance cost, the debt metrics and liquidity are expected to improve further in the current fiscal. Diversified nature of operations, geographically diversified revenue base – TCL has a diversified revenue base with presence in roasted and ground (R&G) coffee, plantation coffee, instant coffee, tea and pepper segments. In FY2021, income from the US-based Eight O’clock Coffee (EOC) accounted for ~57% of the consolidated turnover of the company, followed by instant coffee (IC) at ~26% and plantation coffee (including pepper) at ~9%. The balance is contributed by tea, allied products and others. The share of instant coffee has improved in the previous two fiscals with a significant ramp up of the Vietnam operations. In the current fiscal, the Vietnam plant is running at optimum capacity, which is expected to further strengthen the operating profile. EOC is an established player in the US R&G coffee market. The performance of EOC has remained healthy, aided by volumes growth in FY2020 and FY2021. With easing of Covid-19 restrictions in the US market, EOC’s performance is expected to remain strong in the current fiscal as well. Exports account for the major portion of the standalone income. While green coffee is exported primarily to the premium markets of Europe, instant coffee is exported to many countries / geographies including Russia / CIS, the African continent, Europe, Middle East and South East Asia. Integrated nature of operations focus on quality – At the standalone level, TCL is a fully-integrated coffee company with its own coffee plantations, curing unit, R&G coffee facility and instant coffee production plants. The integrated nature of its operations mitigates the adverse effects of volatility in coffee prices. The company’s focus on selling high quality value added and differentiated coffee results in higher realisations compared to market/terminal prices. More than 90% of the company’s plantation coffee is exported, with the major portion exported to the premium markets of Europe. The company is also the exclusive supplier of superior quality Arabica beans to Tata Starbucks stores in India. The instant coffee remains the major revenue contributor with a share of more than 50% of the standalone revenues. Though the capacity utilisation level of the domestic ICD capacities has been healthy at ~90-95% in the past, it was slightly impacted in FY2021 owing to Covid restrictions. However, in the current year, the capacities are operating at optimum level. The sales of pepper had also improved in FY2021 compared to the previous year. In the tea segment, the company has increased its focus on producing better quality orthodox teas, the share of which has shown an increasing trend. In addition, a significant improvement in tea prices in FY2021 also supported the performance of the tea segment. Status as a subsidiary of Tata Consumer Products Limited – TCL’s status as a Tata Group company and a 57.48% subsidiary of TCPL impart considerable financial flexibility. TCL also enjoys significant operational and managerial linkages with its parent. TCL supplies R&G coffee to Tata Starbucks Private Limited and manufactures coffee under the brand, Tata Coffee Grand, which is marketed and distributed by TCPL. www.icra .in Page | 2 Credit challenges Susceptibility of plantation business to adverse agro-climatic conditions – The performance of the plantation businesses of coffee, tea and pepper remains exposed to agro-climatic risks, including incidents of pest attacks. While TCL has worked extensively to mitigate such risks, including adequate irrigation facilities, adverse weather conditions had impacted coffee production in the past, which in turn affected the standalone financial performance of the company. In FY2021, however, coffee production for both Arabica and Robusta variety had improved. Exposure to volatile coffee prices; commoditised nature of the instant coffee business – While the integrated nature of operations mitigates the adverse effects of volatile coffee prices, the overseas operations of TCL, namely EOC, are exposed to fluctuation in prices of Arabica coffee, which is the primary raw material. At the standalone level too, TCL remains partially exposed to volatility in coffee prices. However, a healthy product portfolio, with focus on speciality and premium differentiated coffees, established relationships with customers and consistent and superior quality of the offerings are expected to support the business profile, going forward. Liquidity position: Strong TCL’s consolidated liquidity position is expected to remain comfortable given the healthy cash flow generation, sizeable cash and liquid investments of around Rs. 320 crore as on March 31, 2021 and sufficient undrawn lines of credit. The company also enjoys considerable financial flexibility given its status as a TCPL subsidiary.
Load more

Recommended publications
  • ANNUAL REPORT 2015-16 Contents
    INSTANT DELIGHT. CONSISTENT BREW. GLOBALLY. ANNUAL REPORT 2015-16 Contents Corporate Overview 2 Message from the MD & CEO 16 Tata Coffee Product Portfolio 4 The World of Instant Coffee 18 Financial Performance 8 Growth of Instant Coffee 20 Profiles of the Board of 10 Tata Coffee in the Instant Directors Coffee Segment 22 Tata Coffee’s Certifications 13 Sustainability at Tata Coffee 23 Community Initiatives 14 Global Footprint Statutory Reports 25 Key Highlights 69 Compliance Report on 26 Notice Corporate Governance 35 Directors’ Report 85 Management Discussion & Analysis Financial Statements Standalone Consolidated 89 Independent Auditor’s 118 Independent Auditor’s Report Report 94 Balance Sheet 122 Consolidated Balance Sheet 95 Statement of Profit and Loss 123 Consolidated Statement of 96 Cash Flow Statement Profit and Loss 97 Notes on Accounts 124 Consolidated Cash Flow Statement 126 Notes on Accounts 2 Coffee is increasingly being consumed the world over for its refreshing energy and its captivatingly enticing aroma. What used to be the sole preserve of a few select consumers is now becoming a global phenomenon. Instant Coffee has played a significant role in the democratisation of coffee as a beverage. Our Mission More and more consumers in emerging Create distinctive long-term markets are embracing coffee which is value for all stakeholders driving its growth. with Coffee and Allied Plantation products embracing A steaming cup of Instant Coffee is sustainable practices. convenient and delicious. In today’s day and age, consumers are looking for easy- to-prepare, great-to-taste options. Instant Coffee fits the bill perfectly on both counts.
    [Show full text]
  • Mohit Enterprises
    +91-8048372759 Mohit Enterprises https://www.indiamart.com/mohit-enterprisesindore/ Established in 2005, Mohit Enterprises is the leading Wholesaler, Trader, and Service Provider of Tea And Coffee Vending Machine, Coffee Machine Repairing Service and much more. About Us Established in 2005, Mohit Enterprises is the leading Wholesaler, Trader, and Service Provider of Espresso Machine, Tea And Coffee Vending Machine, Tea And Coffee Premix Powder and Coffee Machine Repairing Service. We have been a highly eminent and responsible firm of the nation dealing with our customers upon the basis of fair and sound business norms which we have established. Also, we are known to deal with these products at a highly economical and genuine market price as may sit in conformity with the needs of our patrons. Under the firm and eminent direction of our mentor Mr. Vijay Tomar (Proprietor), we have been able to procure a reputed and pioneered name in the whole of the nation. For more information, please visit https://www.indiamart.com/mohit-enterprisesindore/aboutus.html COFFEE MACHINE P r o d u c t s & S e r v i c e s Nuova Simonelli Microbar Nuova Simonelli Musica Coffee Machine Rented Single Group Espresso Coffee Service Machine Nuova Simonelli Appia 2 Lavazza Nuova Simonelli Compact Oscar II 1G Semi Automatic Coffee Machine COFFEE BEANS P r o d u c t s & S e r v i c e s Lavazza Dolce Aroma 100% Lavazza Coffee Beans Gusto Arabica Coffee Beans Crema Lavazza Coffee Beans Puro House Blend Coffee Bean Gusto COFFEE CAPSULE P r o d u c t s & S e r v i c e
    [Show full text]
  • A Study on Total Quality Management at Tata Coffee Ltd. Chickmagalur.Pdf
    ACHARYA INSTITUTE OF TECHNOLOGY (Affiliated to V,svesvaraya· Technological· Univers· i·ty , Belagav,·, Approve dbY AICTE , New Delh_ i and Accredited by NBA and NAAC) Date: 22/05/2018 CERTIFICATE This is to certify that Mr. Sanjay H B bearing USN 1AY16MBA70 is a bonafide student of Master of Business Administration course of the Institute 2016-18 batch, affiliated to Visvesvaraya Technological University, Belgaum. Project report on "A Study on Total Quality Management" at Tata Coffee Ltd. Chickmagalur is prepared by him under the guidance of Prof. Suhas Patel, in partial fulfillment of the requirements for the award of the degree of Master of Business Administration, Visvesvaraya Technological University, Belgaum, Kamataka. Signature of Internal Guide d • www acharya ac in/a1t/ dhaknshnan Road Soladevanahalh Acharya PO . Bangalore 560 107, Karnataka. 1n ,a · 1 1 Ac~.arya ~~nS~~;g~~ i;R; r v n 7107 • Fax +91-80 237 002 42 • E-mail [email protected] n Date I 0 .04.20 18 HOD. tl"'JH_,_Qf ~ 18A \,:h,11~ ,1 ltb 1i1u1i:- of r t'chnoloi.?Y. olledevanahalli Bangalore -560098. Certificate This i to certify that Mr. anjay H B- tudent of MBA bearing US No. IA YI 6MBA111 70- \"is\'e \'araya Technological Univer ity has undergone the project work from 15 Jan 20 l to 1arch 2-ith _Q l 8 in our organization successfully and submitted the work whatewr he done partial fulfillment for the award of the degree of Master of Business . dministration. FOR "!ATA corru •_:MliE:O fK'll:JUHIKMN ESTA1E ~~~- MERTHIKHAN ESTATE (Proprietors TATA COFFEE LI MITED ) Basnkatte Post - 577 114 Chikmagalur Dist Ph 08265 240568' -e-ma 1l-merth1kh [email protected] Reg1stereo O' ,ce Poll1bena - 571 215 Kodagu Karnatak.a Cl -L0113l l--.A l9·B PLCOOO 33 Tel ~ o.0c:--i - :51• 11 -• l:2 DECLARATION I, San_jay I I.B, hereby declare that the project report enti tled ' effect of Total Quality Management on Market share' refe1,ence .to Merthikhan estate owned oy Tata Coffee limited - Chickmagalur prepared by me under the g ui dance of Prof.
    [Show full text]
  • Press Release
    PRESS RELEASE STARBUCKS OPENS SPECTACULAR FLAGSHIP STORE IN MUMBAI, HONORING THE DYNAMIC CULTURE OF INDIA Starbucks - A Tata Alliance poised to redefine the coffee market and accelerate growth in India Three Mumbai stores to open in first week Starbucks Signature Espresso Roast to be locally sourced and roasted MUMBAI; October 19, 2012 – Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages Limited, today opened the doors to the first Starbucks store in India. This flagship store is located at the historic Elphinstone Building, Horniman Circle, Mumbai and marks the beginning of the iconic brand’s India journey. In addition to the flagship store at Horniman Circle, Tata Starbucks Limited will launch two more stores in the next week at Oberoi Mall and the Taj Mahal Palace Annexe in Mumbai. “We are proud to enter the India market with Tata Global Beverages, a global company that shares many of the same values that Starbucks was founded on more than 40 years ago,” said Howard Schultz, chairman, president and ceo, Starbucks Coffee Company. “Our first flagship store in Mumbai is an amazing celebration of great coffee, rich Indian heritage and community. Together, our two companies are bringing an unparalleled experience to India customers. We are investing for the long-term and see great potential for accelerated growth in India.” “This is a historic moment for Tata Global Beverages and Starbucks,” said R K Krishnakumar, Vice Chairman, Tata Global Beverages. “Both companies have a history of delivering product innovation and the highest quality experience to customers around the globe.
    [Show full text]
  • The Tata Group and Starbucks Coffee Company Strengthen Global Partnership with Multiple New Commitments
    The Tata group and Starbucks Coffee Company Strengthen Global Partnership with Multiple New Commitments Starbucks Reserve® Tata Nullore Estates is the first single-origin coffee from India available to customers in the U.S., joint-venture extends the reach of Starbucks coffee and expands coffee roasting capabilities Partnership also unveils joint investment in the Tata STRIVE skills development program MUMBAI and SEATTLE; (June 27, 2016) – In a meeting at the iconic Starbucks Reserve® Roastery and Tasting Room in Seattle, Washington, chairman and chief executive officer of Starbucks Coffee Company (NASDAQ: SBUX), Howard Schultz, and chairman, Tata Sons Limited, Cyrus Mistry, announced multiple new joint initiatives last week which expand the existing Tata and Starbucks relationship and strengthen the companies’ commitment to developing the Tata-Starbucks brand and building a different kind of company in India. For the first time, Starbucks will offer a single-origin coffee from India in the U.S., giving customers from outside the country a unique opportunity to experience a rare, small-lot coffee from the Tata Nullore Estates located in the beautiful Coorg coffee growing area of India. Starbucks Reserve® Tata Nullore Estates will be the first coffee from India to be roasted at the Starbucks Reserve® Roastery and Tasting Room and will only be available at this Seattle location later this year. “These announcements build upon the incredible success and shared values between Starbucks and Tata in our partnership in India,” said Schultz. “We are humbled by the way in which customers in India have embraced Starbucks elevated coffeehouse experience, which now spans to more than 80 stores across six cities.
    [Show full text]
  • Starbucks in India Pradeep Gopalakrishna, Pace University
    Starbucks in India Pradeep Gopalakrishna, Pace University Rajeshwari Victor, Chennai Business School David Fleischmann, Pace University This case was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those of the authors and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright © 2015 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research. Introduction Howard Schultz looked over the financial data. Starbucks generally preferred a strategy of premium prices, using a menu and store layout somewhat modified for local tastes. This strategy had been working well in India. However, local and foreign specialty coffee retailers were proving increasingly formidable competitors. India’s larger cities were becoming saturated. Many competitors had now turned their attention to expanding into smaller cities. India was a large, but complex market, fragmented along age, geographic, income, and demographic lines. Continued success was not certain. It was not yet clear how Starbucks should best adapt. Starbucks’ History In 1971, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, opened the original Starbucks Coffee, Tea and Spice, in Pike Place Market in Seattle (Strickland, 1999). The store began by selling scoops of freshly roasted coffee beans. The founders named their store after Starbuck, a ship captain in Herman Melville’s Moby Dick novel who drank a lot of coffee.
    [Show full text]
  • An Empirical Study on Strategic Alliances of Multi-National
    Academy of Strategic Management Journal Volume 17, Issue 4, 2018 AN EMPIRICAL STUDY ON STRATEGIC ALLIANCES OF MULTI-NATIONAL COMPANIES IN THE MODERN GLOBAL ERA-A SELECT CASE STUDY Kishore Vattikoti, Osmania University Abdul Razak, Osmania University ABSTRACT In this era of global competition, companies are adopting various forms of collaboration with domestic and international counterparts to find a space in the global marketplace and help in strengthening their competitive advantage. A strategic alliance is one of the major strategies for growth of international business companies.The present study analyses the conceptual framework of strategic alliances, various theories and motives behind formation of strategic alliances with special orientation to Indian Industry and firms. Strategic alliance is a contract between two or more organizations to cooperate in a particular business activity. By this, both the companies get benefits from the strengths of the other and achieve competitive advantage. The formation of strategic alliances has been advanced after the globalization and seen as a quick response to liberalization. The case study of Tata Starbucks Strategic alliance is taken for this paper. Tata Global Beverages Limited and Starbucks Coffee Company announced a strategic alliance between the second largest branded tea company and iconic international coffee brand in the world. The 50:50 joint venture, named TATA Starbucks Limited, owns and operates Starbucks cafés, branded as Starbucks Coffee “A Tata Alliance.” The first store has opened at Mumbai and subsequently 2 stores are opened at New Delhi in India on October, 2012. Presently, it owns and operates 60 stores in all the major cities in India.
    [Show full text]
  • Tata Coffee Limited
    Tata Coffee Limited May 31, 2018 Summary of rated instruments Previous Rated Current Rated Instrument Amount Amount Rating Action (Rs. crore) (Rs. crore) Commercial Paper 30.00 30.00 [ICRA]A1+; re-affirmed 65.00 [ICRA]AA (positive) / A1+; re- Fund-based-Bank Facilities 65.00 affirmed Total 95.00 95.00 *interchangeable between short term and long term Rating action ICRA has reaffirmed the long-term rating of [ICRA]AA (pronounced ICRA double A) and a short-term rating of [ICRA]A1+ for the Rs. 65-crore1 fund-based bank facilities, completely interchangeable between long term and short term, of Tata Coffee Limited (TCL)2. ICRA has reaffirmed the [ICRA]A1+ (pronounced ICRA A one plus) rating for the Rs. 30-crore Commercial Paper (CP) programme of TCL. The outlook on the long-term rating is Positive. Rating Rationale The ratings factor in TCL’s diversified nature of operations, with presence in roast and ground coffee, instant coffee and plantation coffee along with a geographically diversified revenue base. The ratings also favourably factor in the conservative capital structure and healthy debt coverage indicators of the company – both at standalone and consolidated levels. While the standalone gearing stood at 0.1 times as of end-FY2018, the consolidated gearing stood at 0.67 times. While the standalone Interest Cover stood at 5.47 times in FY2018, on a consolidated basis, it was stronger at ~7.24 times. A conservative capital structure along with the status of being a Tata Group company and a subsidiary of Tata Global Beverages Ltd. (TGBL, rated at [ICRA]AA+ / Stable / A1+) provides significant financial flexibility to the company.
    [Show full text]
  • Coffee Markets – ACE Brazil Field Trip Coffees of Uganda Nice Report HANDMADE to BRING YOU the REAL TASTE of COFFEE!
    JSCover DesignNo53 Fin.QXP_CE COVER CONCEPT 19/09/2013 15:48 Page 1 THE VOICE OF THE SPECIALITY Autumn 2013 COFFEE ASSOCIATION OF EUROPE No53 IN THIS ISSUE Coffee Markets – ACE Brazil Field Trip Coffees of Uganda Nice Report HANDMADE TO BRING YOU THE REAL TASTE OF COFFEE! www.technivorm.com SCAE_Magazine_ad_newest_260413.indd 1 4/29/2013 10:02:16 AM 02-03_Welcome_CE53_R1_Cafe Europa 26/09/2013 14:50 Page 3 welcome Welcome to this autumn’s issue of our magazine. Whether you have received your copy as a member or have collected it at HOST, I hope that you enjoy reading it. If you are at HOST, or are planning to go, then please come and visit us in the Coffee Hall where we are promoting SCAE activities, welcoming new members and offering Coffee Diploma System workshops (see page 57). So much happened at World of Coffee, this June in Nice. Turn to page 30 to read the highlights in our show report featuring: the first Roasters Summit, SCAE awards, Coffee Diploma workshops, plus four world competitions including the new World Roasting Championship. Uganda goes under the spotlight in our Cupper’s Guide (page 8), whilst Coffee Market report (page 24), looks at the work of Alliance for Coffee Excellence/Cup of Excellence (A new strategic partner to SCAE). Colin Smith and Eric Beek, share their field trip experiences from Brazil (page 46). And finally, we say a fond farewell in our tribute to SCAE’s ex-President, Ambassador and founder member - Vincenzo Sandalj, who unfortunately passed away on 1 July.
    [Show full text]
  • An Analysis of Starbucks As a Company and an International Business
    Running head: STARBUCKS AS AN INTERNATIONAL BUSINESS 1 An Analysis of Starbucks as a Company and an International Business Lauren Roby A Senior Thesis submitted in partial fulfillment of the requirements for graduation in the Honors Program Liberty University Spring 2011 STARBUCKS AS AN INTERNATIONAL BUSINESS 2 Acceptance of Senior Honors Thesis This Senior Honors Thesis is accepted in partial fulfillment of the requirements for graduation from the Honors Program of Liberty University. ______________________________ Edward M. Moore, Ph.D. Thesis Chair ______________________________ Melanie A. Hicks, D.B.A. Committee Member ______________________________ Harvey D. Hartman, Th.D. Committee Member ______________________________ James H. Nutter, D.A. Honors Director ______________________________ Date STARBUCKS AS AN INTERNATIONAL BUSINESS 3 Abstract The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future implications of its current business strategies. By examining the strategic imperatives such as how to expand abroad and understanding the international context, the researcher will determine strong and weak business strategies of the company. Starbucks has overcome organizational and managerial implications that will serve as a strong model for international businesses. The researcher will then give strategy and implementation recommendations on how Starbucks can grow as an international business. STARBUCKS AS AN INTERNATIONAL BUSINESS 4 An Analysis of Starbucks as a Company and an International Business Introduction Millions of people all over the world walk into Starbucks every day for their cup of coffee, but it is more than the overpriced coffee that brings people in day after day to the Starbucks stores across the world.
    [Show full text]
  • Tata Global Beverages Ltd
    TATA GLOBAL BEVERAGES LTD “Bright days ahead with Starbucks alliance” February 10, 2012 BSE Code: 500800 NSE Code: TATAGLOBAL Reuters Code: TAGL.NS Bloomberg Code: TGBL:IN Tata Global Beverages Limited (TGBL) is an emerging player in the global Market Data beverage market. Established in 1983, the company has made a strategic shift Rating BUY from being a local tea company to a global beverage company through various acquisitions and strategic partnerships with global beverage giants like PepsiCo CMP (`) 119 Target (`) and Starbucks, thereby strengthening its position among the top 10 global 140 companies in the beverage Industry. TGBL today owns a vast portfolio of Potential Upside ~18% leading global brands like Tetley, Eight O’ Clock and local brands like Tata Tea. Duration Long Term 52 week H/L (`) 126.4/80 Investor’s Rationale All time High (`) 132.9 Decline from 52WH (%) 5.9 Rise from 52WL (%) 48.8 Under TGBL’s strategy to grow inorganically through strategic alliances Beta 1.05 beside organic growth, TGBL is all to set to mark its entry into the fast growing Mkt. Cap (` bn) 73.8 café retail market of India with its alliance with the iconic international coffee Enterprise Value (` bn) 85.2 brand, Starbucks Coffee Company under the name TATA Starbucks Limited (TSL). Fiscal Year Ended With the proposed $80 million investment in TSL, TGBL has only entered the FY10A FY11A FY12E FY13E quick-service restaurant business in India but has also made a significant move in Revenue (`bn) 57.8 59.8 65.2 71.0 enriching its portfolio of branded beverage with the inclusion of an international Net Profit(`bn) 3.9 2.5 3.3 4.2 brand like the ‘Starbucks’.
    [Show full text]
  • 28 February, 2020 + CS(COMM) 676/2019 STARBUCKS CORPORAT
    * IN THE HIGH COURT OF DELHI AT NEW DELHI % Decided on: 28th February, 2020 + CS(COMM) 676/2019 STARBUCKS CORPORATION ..... Plaintiff Represented by: Mr.Ashish Sharma and Mr.Kiratraj Sadana, Advocates. versus COPAMOCHA CAFE & RESTAURANT & ANR...... Defendants Represented by: Defendants ex-parte. CORAM: HON'BLE MS. JUSTICE MUKTA GUPTA MUKTA GUPTA, J. (ORAL) CS(COMM) 676/2019 1. Summons in the present suit were issued vide order dated 10th December, 2019. Despite service of summons, none appeared on behalf of Defendant Nos. 1 and 2. Defendants were thus proceeded ex – parte vide order dated 24th February, 2020. 2. By the present suit, the Plaintiff inter alia prays for a decree of permanent injunction restraining the Defendants, their partners, proprietors, agents, servants licensees, sub-licensees, franchisees, sub-franchisees, representatives and employees or any one claiming under them, directly or indirectly from infringing the Plaintiff’s registered trademark “FRAPPUCCINO” or any other deceptively similar mark in relation to their goods, services and business, rendition of accounts, delivery and possession of impugned goods, menu cards and stationery and damages to the tune of ₹ 2,00,01,000 /-. CS(COMM) 676/2019 Page 1 of 6 3. Plaintiff is a company organized and existing under the laws of the State of Washington, United States of America. Mr. Raghuveer Singh Rathore is authorized by the duly notarized Power of Attorney executed by Ms. Phyllis Turner – Brim of Starbucks Corporation to institute and file the present suit on behalf of the Plaintiff. Plaintiff company was incorporated as “STARBUCKS CORPORATION” in the year 1985 and has since then opened 30,848 retail stores over 81 countries around the world with over 510,000 employees in its company and affiliates.
    [Show full text]