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Fashion Photography © Jacques Olivar © Jacques TEACHING PROJECT INTERNATIONAL MASTERS IN FASHION PHOTOGRAPHY © Jacques Olivar © Jacques TEACHING PROJECT From the very beginning the world of fashion communication through the main reason why this Masters focuses on the subject of fashion The International Masters in Fashion Photography represents a com- students create networks that allow them to initiate their professional image has been based on a continuous change aimed to adapting photographer’s work management, creation of a network of contacts, plete tour through all the production phases implied in a fashion carrier and at the same time complete their studies. itself not only to the shifts in fashion industry and design, but also to communication strategies and team motivation. photographer’s profession. The program is not only centered on the constant adjustments regarding our contemporary society. photographic techniques, but also on other aspects which intervene The program consists in two different cycles: theoretical and practical This program aims to generate an active space for reflection and in the process of the creation of fashion photography. This Masters subjects focused on the production of contemporary fashion imagery The International Masters in Fashion Photography concentrates above all, of practice in fashion communication through images in is drenched in the changes produced in fashion photography since and workshops with first class national and international photogra- its attention on fashion communication through image basing its our contemporary culture. Focusing its attention on the process of digital revolution, changes that have affected the way in which photo- phers. It also counts on the analysis of student work in order to assist program on our contemporary culture. Events deriving from knowle- creation, this Masters represents a complete tour through the phases graphers relate to their market, establishing professional relationships them in the development of a portfolio and to guide them in their dge in digital technology like documentary photography applied to implied in the production of fashion photography, from the genesis and generating a brand image. It also focuses on the contact between career. The program concludes with a viewing of the portfolios throu- cool-hunting, fashion film or the reality of online editorial; or style of an idea to its diffusion passing through the relationship which is fashion photography and video through Fashion Film. gh the eyes of a group of professionals of the medium. applications deriving from technological changes like hybrid cameras inevitably created with the artistic team implied in the production of for digital filming and photography, or new media applied to ima- the images, the agencies and editorials. The connection of the Masters program with the industry of fashion, gery, have changed the fashion communication panorama through the professors and the projects the students will be producing, helps image forever. Through the course’s program and the workshops held by first class fashion photographers, the students will have access to the technical Fashion photographers are not only photographers: they are above aspects needed to develop excellent imagery, but most of all they will PROGRAM all communication experts that use new forms of media to generate work on their analysis capabilities with the objective to relate images extra meaning through their images. to their contemporary visual culture. HISTORY AND VISUAL CULTURE PHOTOGRAPHY LANGUAGE: On the other hand, the speed in which ideas are transmitted in our The International Masters in Fashion Photography is a unique pro- TECHNOLOGY, DIGITAL POSTPRODUCTION AND LIGHTING contemporary culture has changed the fashion photographer’s day to gram, which responds to the lack of international proposals focused A good preparation in fashion communication through imagery must day work style. Today a fashion photographer’s job is based on 20% on the practice of contemporary fashion photography, sensitive to be based on a profound capability to analyze images, sociological This series of classes represents the backbone of the Masters and is creation of images and 80% research and work management. This is technological and social changes in our contemporary culture. tendencies and fashion design. Fashion photography has always been dedicated to photography, both from a technological and a semiotic built around the photographer’s capability to create images that ex- point of view. Dynamic expertise adapted to innovative technology and press avant-garde attitudes that mark new trends, not only in clothes to the ever new means of creation offered by photography, are essential fashion, but also in the way to act or in the structures that society has in the evolving situation that photography encounters itself in today: in created around the industry. other words it regards the relationship between video and photography or recent tendencies in digital retouching with 3d elements. This capabilibity to turn a careful eye onto the present and a profound knowledge of fashion history, is the ground on which fashion images The objective of this module is to offer the student a contemporary te- are created, images which are considered to have an avant-garde chnological know-how, and to promote interest and curiosity towards touch. modern technology. On the other hand a critical view of the novelties in fashion photogra- This part of the Masters forms the student, giving them the necessary phy allows our students to evaluate, analyze, understand and compa- knowledge on photography semiotics as a language: analyzing how re the strategies and trends of the most influential contemporary pho- decision making affects the way a spectator interprets the resulting tographers, and also to examine their own images in a critical way. image. The composition, the control over the perspective, angle of camera or the choice of photographic shooting just to name a few, are Fundamental aspects of contemporary fashion communication like the substantial elements with which the spectator comes in contact blog tendencies, coolhunting and other proposals that use the web when looking at an image. This happens more frequently in fashion as a ways of communication, will be the basis of the trend analysis photography where the image maintains itself in a complicated ba- classes, giving the students access to a world that goes beyond the lance between art and commercial photography. editorial aspect of conventional fashion. This module also includes classes on lighting techniques as a fun- HISTORY OF FASHION PHOTOGRAPHY damental aspect of fashion photography. An essential part of the Dir. MIGUEL ORIOLA (Photographer) photographic language is the way light is employed in fashion. A A walk through the main milestones of the history of fashion photo- high percentage of the esthetic aspect of fashion imagery is expres- graphy (12 hours) sed through light and it is also the basis on which the approach or the spectator is defined. Substantial aspects like clothes, make-up HISTORY OF FASHION DESIGN and acting maintain a special relationship with the lighting, and this Dir. MARINA VALERA ( Beauty and Fashion Editor in VOGUE Spain) is why a fashion photographer must know, not only technological Short introduction of the history of fashion design (4 hours) aspects or tendencies, but also fashion history and its application in other areas like film. CONTEMPORARY FASHION DESIGN Dir. INÉS LORENZO (Vogue.es Director) CAMERAS, SENSORS AND LENSES This class focuses on the analysis of the proposals of contemporary Dir. VALENTÍN SAMA (Photographer and Director of DSLR Magazine) fashion design and studies its implications in social tendencies and Cameras, sensors and lenses (9 hours) style (6 hours) DIGITAL TECHNITIAN CREATIVITY Dir. OMAR JOSEF (Digital Editor) Dir. JAVIER VALLHONRAT (National Photograghy Prize Winner in the The role of the digital editor. Capture techniques: Capture One, Ligh- year 1995) (20 hours) troom (8 hours) BASIC STUDIO LIGHTING TECHNIQUES Dir. PABLO ESTÉVEZ (Photographer) Basic lighting techniques, photometry (9hours) FASHION SHOOTING II: ON LOCATION net and brands look to conquer strong visibility on the web through Dir. ESTEVEZ&BELLOSO (Photographers) (16 hours) their campaigns. This along with the introduction of hybrid cameras Pre-production: choice of location, casting, lighting tests, design and coor- by Canon, Nikon, Panasonic or Red One, has opened a new market for dination. Session/shooting: edition and postproduction of the images. fashion photographers: video editorial or Fashion Film. FASHION SHOOTING III: ON SET Any contemporary photographer should learn to recognize and work Dir. EUGENIO REcuENCO (Photographer) (16 hours) with a hybrid medium where the borders between language, still ima- Pre-production: choice of location, casting, lighting tests, design and coor- gery and image in movement become blurry. At the same time, new dination. Session/shooting: edition and postproduction of the images. production strategies come to life and manage to join the production of still and in-movement imagery in a single process. This not only THE FASHION INDUSTRY affects the creation of new media, like Fashion Film, but it can also change the way photographers plan a fashion session. This part of the Masters specifically regards the fashion industry, focu- sing on the relationship between the photographers and the industry BASIC TECHNOLOGICAL KNOWLEDGE ON DIGITAL they work for and also on
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