Press Release
TTK Prestige signs on Bollywood’s biggest celebrity couple Aishwarya Rai Bachchan & Abhishek Bachchan as brand ambassadors for the Prestige brand
Revives the iconic campaign ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’
Mumbai, 30th September, 2013:
TTK Prestige, India's No.1 kitchen appliances brand made a landmark announcement of signing up Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood‟s biggest celebrity couple as brand ambassadors for the Prestige brand at a press conference held in Mumbai today.
The brand Prestige is re-introducing the iconic line ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar‟ in a mega campaign with the celebrity couple with six new TV commercials that will be path breaking in the Indian advertising scene coupled with a full-fledged Print and digital campaign. This will be a one of its kind campaign in the industry.
Representing the true spirit of „Simmering love, togetherness…and food‟, Aishwarya & Abhishek Bachchan will appeal to the modern consumers who are busy working couples & find kitchen as a perfect place for bonding.
The couple is coming together after a long gap for this campaign & will feature in a series of ad films directed by Amit Sharma - one of industry‟s best & conceptualized by DDB Mudra.
Present on the occasion, Mr. T.T.Jagannathan, Executive Chairman, TTK Prestige said, “Prestige has always lead the path of innovation & set benchmarks in the kitchen appliance industry. The decision to bring back the universal timeless campaign ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar‟ is historic & having Abhishek & Aishwarya Bachchan as brand ambassadors further re- emphasizes our leadership in the industry. I would like to extend my warm welcome to both into the family of TTK Prestige.”
Mr. S. Ravichandran, Managing Director, TTK Prestige further added, “It is the first time that a kitchen appliance brand has chosen a high profile Bollywood couple as brand ambassadors. The strategy was to differentiate the brand in the market with the right dose of imagery and glam quotient. We are happy to have Aishwarya &Abhishek on board & hope to take the brand to newer heights.”
Talking about their association, Aishwarya Rai Bachchan said, “Endorsing India‟s No.1 kitchen appliance brand is a great opportunity for me to connect with the audience. When you think of Prestige, the first thing which comes to our minds is the tagline…‟Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar‟ and I have grown up listening to it. It‟s great that the team has decided to hold on to a tagline that transcends time. It‟s wonderful to hold on to something that is traditionally
synonymous and yet so seamlessly futuristic. The very essence of the campaign reflects Abhishek and me, as we are rooted at the same time contemporary. It is an immense pleasure to be associated with Prestige.”
Adding to it, Abhishek Bachchan said, “The fact that TTK Prestige has been around for more than 60 years shows that they stand for loyalty, dependability and certain values. It‟s a huge honour to work on the campaign. The new campaign shows that working in kitchen can be fun and an enjoyable experience especially with the fantastic range of products offered by Prestige. Cooking is no more a boring chore and a perfect way to bond, both me and Aishwarya identify with it to a great extent. The campaign gives a discreet view of our lives and you will see us in a new light.”
TTK Prestige first aired the „Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar‟ ad in the 1982 & went on to become an instant hit with consumers with its catchy lines that has continued to resonate till this day with the Indian consumer.
About TTK Prestige:
TTK Prestige Limited is a part of the Rs.2500 crore TTK Group. The company is the leading provider of kitchen appliances in the country and has a varied product portfolio ranging from pressure cookers, non-stick cookware, and gas stoves to electrical appliances and kitchen tools. The company also has a series of exclusive retail showrooms called Prestige Smart Kitchens across the country.
The company has been at the forefront of innovation in the Kitchen segment and has been the fastest growing company in the kitchen appliance space. The Prestige brand has been a consistent Super brand in the category apart from several other awards received in the areas of retail, product design and company performance. The company has 487 Prestige Smart Kitchen outlets in 238 towns.
The company presently has manufacturing set-ups in the states of Tamilnadu, Uttarakhand, Gujarat and Maharashtra and 26 sales branches located across the country to cater to the needs of specific markets. TTK Prestige is the first kitchenware company in India to receive the ISO 9001 certification and the PED / CE certification by TUV, German
RSVP:
Satakshi Singh / Dhivija Shivram PR Pundit Mob: 9769831285/ 09945389476 Email: [email protected] / [email protected]