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GS Mediadaten 2009.Pdf Eine Gesellschaft der IDG Communications Media AG IDG Entertainment Media GmbH Portfolio Webseiten IP-TV Zeitschriften Sonderpublikationen Sonderprodukte Corporate Services Making Games Die IDG Entertainment IDG Entertainment IDG Entertainment Unregelmäßig publiziert Die Marke GameStar IDG Entertainment Unter der Marke Online-Portale erreichen steht für starke verlegt hochwertige IDG Entertainment ist, aufgrund ihrer tie- bietet den Firmen der Making Games bündelt jeden Monat rund eine eigene Video- und Magazine für aufwändig produzierte fen Verankerung in der Spieleindustrie ein IDG Entertainment ihre Million Unique User IP-TV-Formate wie die engagierte Gamer. Sonderausgaben und Spielerszene, ein Träger breites Portfolio an Medien für Mitarbeiter und decken alle Typen Server Down Show, Coregamer schätzen die Spezialpublikationen für zahlreiche gebran- Dienstleistungen an der Spieleindustrie von Gamern ab – von GameStar-TV oder der knallharte Kaufbera- zu Spielethemen. dete Nebenprodukte – von Consulting über – Flaggschiff ist das PC bis Konsole, von Boxenstopp werden tung und die exklusiven Hoher Nutzwert steht – die Bandbreite reicht Custom Publishing bis Spieleentwickler- Retro bis Highend, von im hauseigenen TV- Hintergrundinforma- hier im Vordergrund. dabei vom Gaming-PC zur Marktforschung. Magazin Making Games Casual bis Hardcore, Studio produziert. tionen, Einsteiger über Kalender bis zu Ein Schwerpunkt dabei (Print + Web), dazu vom Hobbyisten bis zum freuen sich über die DVDs und T-Shirts. ist Bewegtbild: Trailer, kommt die gleich- Brancheninsider. zugängliche Sprache. Videos, Werbespots. namige Konferenzreihe. Stand: August 2008 Umschlag_GameStar NEU.indd 2 04.08.2008 19:30:18 Uhr Verlag & Redaktion Verlag Redaktion Organ Jahrgang Chefredakteur Medien-Produktion unabhängige PC-Spiele-Zeitschrift 12. Jahrgang 2008 Michael Trier David Bhulapatna (Ltg.) Herausgeber/Verlag Toni Schwaiger (Ltg.) Erscheinungsweise Leitender Redakteur IDG Entertainment Media GmbH Christoph Klapetek monatlich Christian Schmidt Postanschrift Sascha Mutschler PZ-Nummer Alexander Beck Lyonel-Feininger-Straße 26 55 74 86 Redaktion 80807 München Michael Graf William Patin Zahlungsbedingungen Telefon Heiko Klinge 3 % Skonto: Content Management 089 / 360 86 - 670 Daniel Matschijewsky Bei Vorauskasse oder Einzugs er mäch tigung Daniel Feith Telefax Petra Schmitz Michael Obermeier 089/36086-99670 2 % Skonto: Fabian Siegismund Bei Zahlung innerhalb von 8 Tagen Philipp Dubberke Grafik und Layout E-Mail-Anzeigen nach Rechnungsdatum Sigrun Rüb (Ltg.) [email protected] Hardware Redaktion 20 Tage netto: Konstantin Christinakis Geschäftsführer Daniel Visarius (Ltg.) Die gesetzliche Mehrwertsteuer wird auf den Jakob Scheikl York von Heimburg Netto-Rechnungsbetrag aufgeschlagen. Florian Klein Verlagsleitung Es gelten die AGB der IDG Entertainment Hendrik Weins Office Management André Horn (- 678) Media GmbH. Isa Stamp Online Redaktion Director Online and New Business Bankverbindung Anita Thiel Frank Maier (Ltg.) Gunnar Lott (- 657) Zahlungen erbeten an IDG Enter tain ment Media GmbH Christian Merkel Special Projects Gesamtvertriebsleitung René Heuser Josef Kreitmair (- 243) Deutsche Bank München Dirk Steiger E-Mail: [email protected] Kto.-Nr.: 668 868 300, BLZ: 700 700 10 Stefanie Kautschor IBAN: DE 57 70070010 0668868300 Leiter Vertriebsmarketing SWIFT: DEUTDEMM Fragen an die Redaktion • Tel.: 089/36086-660 • Fax: 089/36086-652 • E-Mail: [email protected] Matthias Weber (- 154) Marketing-Koordination Postbank München Kto.-Nr.: 599 565-800, BLZ: 700 100 80 Stefanie Kusseler (- 451) IBAN: DE 93 70010080 05995658 00 GameStar Kundenservice SWIFT: PBNKDEFF Telefon: 0711 /7252 - 275 Steuer-Nummer: 143/100/80277 Telefax: 0711 /7252 - 377 Umsatzsteuer-ID-Nummer: E-Mail: [email protected] DE186676450 Zielgruppe PRINT Preise Sonderwerbeformen ONLINE Werbeformate Sonderwerbeformen B2B / Events IDG Gesamtportfolio AGB Reichweite Termine Formate Technische Daten Preise Sonderwerbeformen IDG Kombis Corporate Services Zielgruppenansprache Online / Print Innenseiten_GameStar_Postscriptv1 1 05.08.2008 15:49:35 Uhr Zielgruppe Junge, kaufkräftige* Männer 14-17 Jahre: 25% 18-29 Jahre: 49% mehr als 2.000 €: 63% unter 1.500 €: 22% männlich: 90% über 50 Jahre: 6% 30-49 Jahre: 20% 1.500-2.000 €: 15% weiblich: 10% Markenbewusste Trendsetter Interessiert an: Soziale Kompetenz: Viel Spaß haben, Kino 94% Urlaub & Reisen 80% Gute Freunde haben, enge Beziehungen das Leben genießen 81% zu anderen Menschen 88% Videogeräte, -technik, DVD-Player 92% Hautpflege, Körperpflege 75% Sehr aktiv 45% HiFi-Geräte, Hifi-Technik 88% Autos, Autotests 72% Erfolg im Beruf 67% Sind anderen voraus 21% Digitales Fernsehen, Pay-TV 84% Geld- & Kapitalanlagen 64% Spürsinn für Neues 24% Sport 83% Fotografieren 63% Berufliche Weiterbildung 82% Mode, Modetrends 56% Quelle: AWA 2008 / *Haushaltsnettoeinkommen Innenseiten_GameStar_Postscriptv2 2 05.08.2008 15:49:37 Uhr Reichweite Gesamtreichweite GameStar und GameStar.de 1.774 Mio. Personen ACTA 2007 855.000 GameStar (LpA) 599.000 256.000 919.000 Leser von GameStar Crossmediale Nutzer von GameStar.de Nutzer 1.175.000 GameStar.de (NpM) Verkaufte Auflage 179.272 IVW II/2008 Aboauflage 68.155 IVW II/2008 GameStar GameStar Gesamtreichweite 699.000 AWA 2008 Visits GameStar.de 3.4 Mio. IVW Mai 2008 PI GameStar.de 18.485.587 IVW Mai 2008 GameStar.de Unique Users 829.000 AGOF 2007-IV Zielgruppe Reichweite Innenseiten_GameStar_Postscriptv3 3 05.08.2008 15:49:39 Uhr GameStar, das in Europa führende PRINT – Redaktionelles Profil monatlich erscheinende Magazin für PC-Spiele und -Technik GameStar bietet in mehreren GameStar-Magazin-Varianten unabhängige, kritische und Tests oft noch vor dem Erscheinungstermin aller relevanten Produkte. Fest vorgegebene, in hohem Maße verlässliche Kaufberatung für Spiele und Hardware für den PC. Darüber transparente Testverfahren, eine hochprofessionelle technische Ausrüstung sowie die der hinaus ist GameStar Deutschlands Leit-Fachmedium bei allen kulturellen Aspekten rund Zielgruppe vertrauten Redakteure sorgen für ein Höchstmaß an Glaubwürdigkeit. um die Themen PC- und Videospiele. GameStar kommt wahlweise mit ein oder zwei DVDs: Die ebenso unterhaltsamen wie GameStar, das in Europa führende monatlich erscheinende Magazin für PC-Spiele und nutzwertigen Datenträger enthalten eigenproduzierte, topaktuelle Spielberichte- und -technik, ist mit derzeit 179.272 verkauften Exemplaren (IVW II/2008) die meistver- Tests, News und Reportagen von Messen sowie Herstellerbesuchen. Dazu kommen kaufte reine PC-Spiele-Zeitschrift. GameStar ist darüber hinaus gemeinsam mit der exklusive, redaktionell erstellte Video-Unterhaltungsformate wie die Comedy-Serie »Die Schwesterpublikation GamePro (eines der größten plattformübergreifenden Print- und Redaktion« – die Kultserie in der deutschen PC-Szene. Technikratgeber- und Workshops Online-Magazine für Konsolen-Spiele für Xbox 360, Playstation 3, Nintendo Wii, Mobile runden das Angebot ab. Gaming usw.) auch Herausgeber von Making Games, dem eigenständigen IDG- Fachmagazin für Spiele-Entwickler, Entertainment-Entscheider und die gesamte Games- Eine intuitive Nutzerführung und klar gestaltete Bedienelemente erlauben raschen Branche. Zugriff auf die Inhalte. Die GameStar-DVDs können bequem auf dem TV-Gerät oder dem Computer angeschaut werden. Sie sind auf jedem herkömmlichen DVD-Player, modernen GameStar richtet sich umfassend und intensiv an die Kernzielgruppe der 14- bis 39-jähri- Spielkonsolen oder am PC abspielbar. Ausgewählte Inhalte gibt es als hochauflösende gen PC-Spieler und vermittelt diesen einen umfassenden Marktüberblick und Kompetenz HD-Videos. für ihr Hobby. Sowohl Einsteiger als auch Profis nutzen die umfangreichen Spiele- und Hardware-Tests, Vorschauen, Reportagen und Hintergrundberichte. Um die Leserschaft GameStar ist eine starke internationale Marke mit Online- bzw. Print-Publikationen in den auf mehreren Ebenen anzusprechen, bietet GameStar neben fundierten Informationen USA und in Europa, unter anderem in den Beneluxländern, Polen und Ungarn. und Meinungen zu PC-Spielen und -Technik auch qualifizierte und verständliche Beratung GameStar ist eine Publikation der IDG Communications Media AG, der deutschen zu Themen wie vernetztes Entertainment im Wohnzimmer, Internet, Heimkino und Tochtergesellschaft der International Data Group (IDG), Boston. Ebenfalls von IDG: Surroundsound sowie anschaulich illustrierte Technik-Workshops als Artikel oder Videos PC-Welt, Deutschlands meistverkauftes Computer-Monatsmagazin, sowie die Konsolen- auf Heft-DVD und auf GameStar.de. Ein besonderes Highlight sind die Top-News zur Spielezeitschrift GamePro. Weltweit ist IDG mit über 300 PC-Szene aus allen Teilen der Welt, wobei die GameStar-Redaktion vom internationalen Zeitungen und Zeitschriften sowie über 400 Websites das Korrespondentennetz des IDG News Service unterstützt wird. führende Medienunternehmen für Informations- und GameStar entwickelt starke eigene Video-TV-Formate. Kultserien wie »Die Redaktion« Kommunikationstechnologie. (Comedy-Format zu aktuellen Top-Spielen) oder kommentierende Chartshows nach dem Vorbild aktueller TV-Formate (Hit-Giganten) machen aus Lesern schnell Abonnenten. Im hauseigenen TV-Studio produziert GameStar alle Formate selbst. GameStar berichtet auf einzigartige Weise über Hardware für Gamer. GameStar füllt die Lücke zwischen dem technischen Fachkauderwelsch hunderter Hobby-Websites zum Thema und den oberflächlichen
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