Sennheiser and Infiniti Red Bull Racing Take the Lead in Innovation and Excellence
The Sound of Success: Sennheiser and Infiniti Red Bull Racing Take the Lead in Innovation and Excellence Wedemark / Shanghai, 10. April 2013 – Race Day at the Formula One Shanghai Grand Prix: The excitement mounts. Second only to the incredible spectacle of the cars is the intense sound, as the air fills with the roar of engines. It’s a meeting of sound, vision and passion. Reflecting this unique fusion, Infiniti Red Bull Racing and Sennheiser are joining forces for the 2013 racing season. The audio specialist has been named as the first Official Audio Supplier, supplying professional audio solutions for the Factory debriefs, driver interviews and powering the DJ booth in the exclusive Paddock Club. The cooperation will be kicked off at the Shanghai race with a special DJ set from Chinese superstar DJ, Jamaster A, and the creation of an exclusive edition of Sennheiser MOMENTUM headphones. Infiniti Red Bull Racing has dominated the Formula One World Constructor’s Championships for three years, has the car to beat and a red-hot pairing of Sebastian Vettel and Mark Webber. Innovation, precision engineering, a passion for excellence, and a determination to be the best – Infiniti Red Bull Racing has epitomised these qualities. So too has Sennheiser, which has maintained its supremacy over 65 years at the forefront of high quality sound. While Infiniti Red Bull Racing takes winning performance to the track, Sennheiser will take premium sound backstage as the first ever Official Audio Supplier to the Racing team. Sennheiser audio equipment will be used by Team Principal, Christian Horner, during his Team debriefs.
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