Lancashire and Blackpool Visitor Economy Strategy 2006-2016 Prepared by Forewords
Lancashire and Blackpool Visitor Economy Strategy 2006-2016 Prepared By Forewords Lesley Lloyd Chair, Lancashire and Blackpool Tourist Board Mention Lancashire and Blackpool as a visitor destination and there is little doubt that there will be a nod of recognition.The Blackpool Tower, the Golden Mile, Britain’s biggest resort, the historic city of Lancaster, Morecambe Bay and the classic resort of Lytham St Annes, and Preston as England’s newest city.They will probably all come In association with quickly to mind. For this is an area of the UK where mass seaside tourism was invented and where the UK’s most popular visitor attraction, the Pleasure Beach, can be found, not to mention a rich and proud industrial history, world famous foods including Lancashire Hot Pot and Morecambe Bay shrimps, a sporting pedigree that includes the birthplace of professional football, a place where legends of witchcraft and strong royal connections survive today, and an area where a surprising 80 per cent of the landscape is rural including stunning parts like the relatively undiscovered Forest of Bowland. In fact if you take away `visitors` and Lancashire and Blackpool’s astounding variety of places to visit, then suddenly the area becomes anything but awash with `Living Legends, Family Fun, Nightime Buzz, Coastal Contrasts or Country Escapes` – the very themes that encapsulate the visitor products promoted here. L&R CONSULTING SOLUTIONS LTD UNIT 252 Furthermore, without visitors the sub regional economy of Lancashire and Blackpool would be £2.5 billion
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