Dell Channel Tactical Playbook
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Dell PartnerDirect enterprise programs, promotions and incentives playbook Q1 FY15 Servers, storage and networking Programs Promotions Incentives . Greenfield program . Double/triple play . Storage accelerator rebate . Special pricing on . Servers + storage + enterprise demo units networking = save . Dell 12 on 12 server bonus . Converged infrastructure . Storage for a converged blade solution . Flash at the price of disk . Extend the value with storage . Trade up to Dell* . 0% finance lease for 36 months on Dell storage . Additional 10% discount on data protection deals * US program only Terms and conditions Offers subject to change and are not combinable with any other offer. Taxes, shipping, handling and other fees apply. Purchases made by Dell PartnerDirect partners are subject to restrictions in the Dell PartnerDirect Program Terms and Conditions at www.dell.com/partner/PDterms and the Reseller Terms of Sale at www.dell.com/terms and subject to restrictions in partner’s applicable contract or agreement, if any. Dell reserves the right to cancel orders arising from pricing or other errors. Limit 5 discounted units per customer. Contact your Dell team for more details. Programs Greenfield program Rewarding partners for acquiring new business View this short video to gain further The Dell Greenfield program rewards partners for sales of Dell products to customers who have purchased little to no Dell products in the past. It is understanding and helpful tips about simple to start earning – enter your opportunity in the Dell deal registration the Greenfield program structure, tool and if it is identified as a Greenfield deal, your company will be eligible process, and benefits. for the Greenfield special discounts on the approved opportunity.. Higher discounts for all Premier and Preferred Partners. Upfront, pre- approved discounts for client, server, storage, and networking: • Up to 15% additional discount on Dell Compellent™, EqualLogic™, and PowerVault™ • Up to 8% additional discount on Dell 12th generation PowerEdge™ servers, including VRTX • Up to 15% additional discount on Dell PowerConnect™ and Force10™ networking • 3% incremental discount on Dell Precision™, Latitude™, OptiPlex™, and ™ XPS How to benefit? One-year LOB protection for all Premier and Preferred Partners. • Greenfield info: US Canada • LOB protection for LOBs sold, if you hold related competency • Questions? Contact your sales team or [email protected] “Multiple” LOB protection if account is “Acquisition” and partner is “DoMore” • • Eligible LOBs: client, server, storage, and networking This is a great way for you to win more business! Enter your opportunity today as it may qualify for the special discounts of the Greenfield program. Greenfield program extended through Q1FY15 until further notice. Programs Owning an EqualLogic or Compellent Enterprise demo units demo unit is a requirement to maintain storage certification. With these new discounts on storage demo units, it’s even easier to reap the benefits of becoming storage certified. Special pricing on partner demo units for EqualLogic and Compellent One of the number one ways to help you sell EqualLogic and Compellent storage is to provide a live demo to your end customers – and let them see the power of Dell storage and the Dell Fluid Data™ architecture. To allow you greater access to demo equipment, we are pleased to announce new demo pricing allowing you to purchase EqualLogic or Compellent demo arrays for up to 65% off. We have also increased the total number of demo units you can buy to 5 units. Partners in good standing have an opportunity to purchase certain Dell products at a significant discount. Current products available within the demo unit terms and conditions include: EqualLogic, Compellent, Force10, SonicWALL, Wyse, and Precision workstations. Demo unit terms and conditions: US Canada How to benefit? • Download terms and conditions • Contact your Dell Sales Representative for additional info Promotions Double/triple play Sell the full solution and win! Turn your storage, server or networking deals into a full solution — and receive incremental discounts! Combine any two lines of business together and receive an extra 7% off the entire solution: Dell Compellent or EqualLogic storage line (PS6100 series and above); Dell 12th generation PowerEdge servers; and Dell networking. Knock it out of the park and sell servers, storage and networking together and receive an extra 9% off the entire solution. To receive an incremental 7% discount off the entire deal: • All opportunities that include any 2 product lines combined of PowerEdge 12th generation servers, Compellent or EqualLogic arrays (PS6100 and above only, excluding the PS6100S with solid state drives), and Dell Force10 networking • Must be registered and approved deal to qualify • Cannot be combined with other offers • Units must be ordered by May 2, 2014 to qualify How to benefit? Program terms and conditions: Make it a triple play – take it to a 9% discount: US Canada • Must include Dell Force10 networking with the solution • Must be PowerEdge 12th generation servers to qualify • Must be Dell Compellent or Dell EqualLogic storage arrays (PS6110 series and up, excluding the PS6110S) • Must be registered and approved deal to qualify • Cannot be combined with other offers • Units must be ordered by May 2, 2014 to qualify Promotions Servers + storage + networking = save Purchase a 12G server or Dell SAN and receive 50% off select Dell networking switches* Now, more than ever there are new barriers to realizing the efficiencies of virtualization and consolidation. For a limited time, Dell is offering up- front investment savings when you buy 12G servers or a Dell SAN with Dell networking products. Make it a solution and save! Dell networking switches Offer high performance Ethernet switches/routers that provide industry leading density and resiliency at lower costs. Dell data center networking High performance Ethernet switching and routing for cloud and virtualized environments to transform your data center. Details: • Must be registered and approved deal to qualify • Cannot be combined with other offers How to benefit? Contact your Dell Sales • Unit must be ordered by May 2, 2014 to qualify Representative for more information *Purchase a 12G Server or Dell SAN and Receive 50% off Dell networking promo not combinable with all other offers and excludes Cisco, Brocade, and wireless networking products. Eligible switches include: PowerConnect 5500/6200/7000/8100 series, and Force- 10 S4810/S4820/S5000/S6000 series switches. Taxes, shipping, handling and other fees apply. Offers available only to qualified U.S. and Canadian Public and Large Enterprise customers, and subject to restrictions in your applicable contract, if any. Limit five per customer. Promotions Converged infrastructure For a limited time, purchase four M620, or two M820 blade servers, and get the M1000e chassis with a single I/O-Aggregator switch for less than $700* Invest now to consolidate/lower your customers’ infrastructure costs and reap the benefits of our powerful and efficient blade solutions! With this limited time offer you can lower your customers’ initial investment and enable them with the latest and greatest future proofed blade technology to take their data center to the next level of efficiency, power and consolidation. Consider this: • The M1000e, home to the world’s most power efficient blade servers for the past three generations. • The PowerEdge M620 is the world’s most memory dense fresh air configured half- height blade server. • The PowerEdge M820 is a full- height, 4 socket blade with tremendous computing power and flexibility for core How to benefit? business applications or consolidated workloads. Contact your Dell Sales Details: Representative for more information • Must be registered and approved deal to qualify • Cannot be combined with other offers • Unit must be ordered by May 2, 2014 to qualify *Minimum configurations required. **Set configurations apply – additional options can be purchased at customer’s request. Purchase 4 of the following PowerEdge blade models, M620 or 2 M820 Blades & Get 1 M1000e Chassis with 1 I/O- Aggregator switch for under $700. Offer period ends 5/2/2014, all orders must be placed by that date to qualify. Offer subject to change, not combinable with all other offers. Taxes, shipping, handling and other fees apply. Offers available only to qualified U.S. and Canadian Public and Large Enterprise customers, and subject to restrictions in your applicable contract, if any. Limit five chassis per customer. Dell reserves right to cancel orders arising from pricing or other errors. Promotions Storage for a converged blade solution Integrate enterprise-class storage with your blades The PS- M4110 blade array enables a fully virtualized solution integrating storage, servers, and networking within one blade chassis. With its unique peer scalability, all- inclusive software and ease of management the PS- M4110 blade array is the industry’s only fully redundant, enterprise class storage array designed to fit inside a blade chassis * For a limited time, your end customers with an existing M1000e can receive a special price when they add storage to their converged solution: • New or existing M1000e customers receive PSM4110** at 45% DOL • Purchase 2 x M620 blade servers, qualify for PSM4110** at 50% DOL • Purchase 4 x M620 blade servers, qualify for PSM4110** at 55% DOL Details: • Must be registered and approved deal