This book outlines poblicit)’, advertising and exploitation matter that will enable any exhibitor, in any sb^ city, to put this Charlie Chaplin feature over to big box-office results. There are many news¬ paper stories, one, two and three column advertising cuts, one, two and three column scene cuts for newspaper use, reproductions of the litho¬ graph posters, the lobby display cards and slides, and the music cue sheet.
Exhibitor’s Campaign Book FOR CHARLIE CHAPLIN IN » “The Gold Rush” A DRAMATIC COMEDY Written and Directed by Charlie Chaplin c
Released by United Artists Corporation
Nationwide Song, Record and Radio Tie-up For Charlie Chaplin's **The Gold Rush" Biggest Thing ever put up for Exhibitors
Perfect exploitation of a film means the impression of an indelible record of that film on the minds of every film-goer in the country. What Music Tie-up Means By a concerted arrangement with two of the widest mediums of pub¬ Every exhibitor should study in detail the account of the lic approach, United Artists Corporation has obtained for Charlie Chap¬ lin’s new feature comedy, “The Gold Rush” a national exploitation tie-up music exploitation tie-up on “The Gold Rush,” Charlie Chaplin’s which every exhibitor in the country can turn to direct local benefit, with greatest film comedy, consisting of two song numbers written by tremenodus box-office stimulation resulting. Chaplin to be issued in sheet form and on phonograph records. Songs and Records It is the most wide-reaching scheme for public contact ever It is a tie-up with two of the largest song publishing houses and a arranged. phonograph record manufacturing concern whose combined product cir¬ It links with the showing of “The Gold Rush”:— culation reaches practically into every home in the country in which there is a film theatre patron. The national publicity and advertising resources of Irving These songs and records insure, for the first time in the history of Berlin, Inc., and M. Witmark and Sons, the two biggest song cinema, a perfect radio tie-up, nation-wide in scope. Such a tie-up publishing houses in the country. has been sought by distributors and producers since the popularity of The publicity and advertising resources of the Brunswick the, radio. The genius of Chaplin dominates this extraordinary arrangement, phonograph record company, one of the nation’s most extensive joining the exhibitor and the music houses in this instance in a natural advertisers. link of mutual benefit. A total of 35,000 dealers handling the product of the three Extent of Tie-up concerns named above. The tie-up is built around two fox trot ballads composed by the world’s greatest comedian. Both are expected to become big song hits, A perfect, nation-wide radio tie-up. These songs, written and the concerns issuing them are prepared to spend big sums exploiting during the filming of “The Gold Rush,” will be sung coincident them to show their confidence in their success. with the showing of the picture, on every broadcasting program The music publishing houses are Irving Berlin, Inc. and M. Witmark in the country. and Sons, the two largest song hit publishers in the world. The phonograph manufacturer is the Brunswick Company, one of the The announcement of Charlie Chaplin in “The Gold Rush” leaders in the record reproducing field. in all advertising and on the covers of each of the Chaplin songs These three tremendous concerns have agreed to throw their entire which the Berlin and Witmark houses will issue, and similarly resources for public contact, embracing a combined representation of over 35,000 dealers. in the advertising of the new double disc Brunswick record. Tremendous Co-operation An opportunity for exhibitors to get direct mention of the showing of the picture at their theatre in the local advertising Newspapers, window displays, radio and all manner of advertising devices which these concerns employ in bringing their products before the of music houses, and to use these songs as features of their public will all make direct reference to Charlie Chaplin as the star of musical programs. “The Gold Rush.” (Continued on page 2) Cuts Showing Sheet Music on Chaplin Songs
(Continued from page 1) Exhibitors can cooperate with the dealers advertising these products Dealers have been instructed to get in touch with the exhibitors locally so that the names of their theatres playing “The Gold Rush” may whose names are supplied them, BUT UNITED ARTISTS CORPORA¬ be included in this advertising copy. TION ADVISES EXHIBITORS NOT TO WAIT FOR THE DEAL¬ Newspaper critics have loudly acclaimed “The Gold Rush” as not ER TO SEEK THEM OUT to take advantage of this offer. only the greatest comedy ever filmed, but the surpassing film contribution Direct information can be had at Irving Berlin, Inc., from that com¬ to the screen since “The Birth of a Nation.” pany advertising manager, Ben Bloom, at the Berlin offices, 49th Street It again brings to the screen the Charlie Chaplin which the world and Broadway, New York City; or Jules Witmark, care of M. Witmark knows and loves—the wistful little figure who seems to embody all the & Sons, 1650 Broadway, New York City. pathos of humanity. These songs, from the gifted pen of the comedy These companies will cooperate further in lending the services of genius, will focus public attention indelibly on this great comedy. their staff pluggers for whatever radio, concert and theatre appearances Music Publishers Helping exhibitors may suggest. The three music houses are cooperating with United Artists Cor¬ Phonograph Advertising Aid poration with a thoroughness that has never been surpassed. They have Equally whole-hearted cooperation will be extended by the Brunswick obtained from United Artists Corporation the names of every exhibitor Phonograph Company, which is bringing out the two Chaplin songs on a who has booked “The Gold Rush” to date, and are forwarding these names double disc record, which will be ready for public release about the same to their respective local dealers with instructions to cooperate with these time as “The Gold Rush.” exhibitors to the fullest. As additional bookings are made, the names of The Brunswick Company also is supplying the exhibitor booking list exhibitors will be sent out. . to its dealers. This record is listed as No. 2912, and was recorded by Abe Irving Berlin, Inc., has brought out a fox trot number “Sing a Song, Lyman’s famous California orchestra—WITH CHARLIE CHAPL^^ by Charlie Chaplin, Abe Lyman and Gus Arnheim. PLAYING THE VIOLIN. . ^ On the title page of the song is an announcement of “The Gold The Brunswick Company is an extensive advertiser. In all national Rush,” Chaplin’s greatest comedy, and a picture of Chaplin. and local advertising and publicity campaigns for this record, direct Publicity contacts will be maintained through advertising and mention will be made of “The Gold Rush.” exploitation matter to be furnished the 8,000 dealers who deal Exhibitors booking the picture should get in touch with Brunswick directly through Irving Berlin. ^ dealers in their district and cooperate to get the name of their theatres M. Witmark and Sons is publishing “With You, Dear, in Bombay,’ included in the phonograph ads. an oriental fox trot by Chaplin which is expected to create a furore. In return the exhibitor can stage some kind of contest for which Words and music are by Chaplin. Chaplin records will be offered as prizes. On the cover of this song is a full length picture of Chaplin in old- Dealers and Window Displays time character make-up, and a circular insert of the Charlie of real life, Every Brunswick dealer will use stills in windows along with phono¬ with his signature below. graph records and cards carrying theatre and date of showing, giving you Beside the picture of the derby hat and baggy-trousered Charlie is another 100 per cent window tie-up. the caption “As he appears in his latest feature picture ‘The Gold Rush.’ ” For direct communication with Brunswick regarding this feature, ex¬ Free Copies for Radio — hibitors should refer to H. Don Leopold, advertising manager, Brunswick Both sheet music houses will supply free through their dealers all Phonograph Co., 635 South Wabash Ave., Chicago. necessary copies of vocal and dance orchestrations which exhibitors may As an example of what this cooperation means, 300 music dealers in require for radio purposes, or for use in their theatres as features of their New York agreed through Emerson Yorke to cooperate in direct tie-ups musical programs and exit numbers. when “The Gold Rush” opened at the Mark Strand Theatre. Irving Berlin, Inc. and M. Witmark and Sons will furnish With national radio scope, national and local advertising and pub¬ as many title pages as desired for window tie-ups and in return, licity and the exploitation stunts to which the songs of the comedy genius exhibitors can furnish stills from the “Gold Rush” for windows. lend themselves, this tie-up offers exhibitors one of the greatest oppor¬ All dealers will put cards in windows announcing the date and tunities for perfect exploitation ever devised, in the opinion of Hiram theatre which will make the theatre tie-up 100%. Abrams, president of United Artists Corporation. Stir Up Your City With Famous Chaplin Hat
How to Make the Chaplin Derby
The United Artists Corporation exploitation department has devised regular saw-toothed outline. Now cut in toward the center along the a paper cut-out of a Chaplin derby which you can secure, as explained solid curved lines. Each flap has upon it a portion bound by a dotted elsewhere in the exploitation book, to give away to your patrons. You line with the letter G in the center. Put GLUE on these portions, one at might arrange with a local paper to print these cut-outs as a Sunday a time, being sure to get it even along the dotted vertical line near the children’s page feature. You can get advertising by supplying these hats center of each, flap. When you have glue on one flap slide it under the to newsboys. next flap to the left far enough to meet the vertical dotted line and raised Other Chaplin features which will find favor with the kids are mus¬ efiough to have the bottom of each flap in line with the ones next to it. taches and canes, which you can get at very slight cost from local man¬ After four or five flaps are glued together the crown will begin to take ufacturers to be distributed to your patrons. shape and will look like B. The flaps all being pasted together the crown will look like C. FIRST: Cut out the brim of the hat around its outline and cut out THIRD: Put a band of glue on the OUTSIDE of the crown all the oval center piece inside the brim. Now cut apart all the little flaps around the bottom part. The glue should be about one-half inch high. that are around the inside of the brim and when they are all cut bend FOURTH: Take the brim in both hands and pull it down over the each one up on its dotted line so that they all stand up straight. The brim now looks like A. crown like D, and attach the flaps to the band of glue on the crown. The CHARLIE CHAPLIN HAT is now finished and should look SECOND: Cut out the oval-shaped crown of the hat along its ir¬ like E.
Shoe Store Tie-up Order the Charlie Chaplin hat direct from Pace Press, No. 207 A diverting feature to tie-up with a shoe store would be a duplicate West 25th Street, New York City. Price—$9.50 a Thousand, o^Ae shoes worn by Charlie Chaplin in “The Gold Rush.” An old, with an additional $1.50 for imprinting. shabby pair of exaggerated size would do. A window card should call attention to the fact that shoes similar to these, worn by Charlie Chaplin in “The Gold Rush” at the . Theatre, have carried Signed Chaplin Statement Charlie to fame and fortune. But there is only one Chaplin, and for the Here is a signed statement by Charlie Chaplin which every bank will rest of the world a pair of smart, comfortable shoes such as appear in the window of the shoe company are necessary to win the respect of the world. be glad to give a big play: Pictures of Charlie and stills from “The Gold Rush” should supplement “The only ‘Gold Rush’ in which every man, woman and child this display. can be absolutely sure of finding riches is the rush to the bank Candy Store Scheme with the weekly pay check. Habit is the hardest thing in life to Candy stores and soda fountains can be utilized to help put over your overcome—that’s why I think everybody should form the habit of exploitation of “The Gold Rush.” saving as early as possible.” In connection with the showing of “The Gold Rush” at Sid Grau- (signed) Charles Spencer Chaplin man’s Egyptian Theatre, Hollywood, one of the leading confectioners “Charlie Chaplin is appearing at the.Theatre made a specialty of “gold nuggets.” this week in his greatest comedy ‘The Gold Rush.’” These were two candy nuggets in a small canves bag, resembling the gold prospector’s “poke.” On the bag was printed “Gold Nuggets from .. (name of candy company).” These bags were distributed at the theatre with the compliments of the candy com¬ Essay Contest on Saving pany. Another tie-up bank suggestion is an essay contest on saving for Such an arrangemerrt can be made with some .confectioner in your school children. The bank should announce this contest, advising chil¬ city. They make an attractive advertising feature for both the candy com¬ dren to see “The Gold Rush” at your theatre. For the best letters from pany and your theatre. a school child pointing out why the gold-seekers would have been better A “Gold Rush” sundae could be made the soda fountain feature of a off by staying at home and saving systematically—or on a subject of , refreshment place in the vicinity of your theatre. kindred thought—prizes should be offered. I One Sheet N-1. One Sheet
Charlie Chaplin 'THEGold Rush'
SIX SHEET
THREE SHEET N?1 Three Sheet N-2,
Poster Prices—One sheet, 12 cents; three sheet, 36 cents; six sheet, 72 cents; 24-sheet, $2.00 Specicil 24-'Sheet, Window Ccivd and Two Slides
special Block Letter 24-Sheet—Price $2.00
Slide No. I—Price IS centS’
CHMllIE CHAPLIN^
•^THE GOLD RUSH^ • ' t4 lyruinaiio Cometh | C\?rjt,tenandDirecl«diy t CHARUE CHAPLIN | I ,; Corjiotxdion, h y \ Window Card—Price 10 cents
Trailers on “The Gold Rush” can be ordered by ex¬ hibitors direct from National Screen Service, Inc., No. 126 West 46th Street, New York City; No. 845 South Wabash Avenue, Chicago, or No. 917 S. Olive Street, Los Angeles.
Slide No. 2—Price IS cents Exceptional Hand^Colored Lobby Display
Hand-colored Hand-colored 22x28 Lobby 11x14 Lobby Display. Two in Card. Eight in a set. 40 cents a set. 75 cents each. 80 cents a set a set Qeneral Exploitation and Prologue Suggestions
‘‘The Gold Rush’’ a Tremendous Magnet That Description of Prologue Used by Will Draw Dollars Into the Box-office Sid Grauman for “The Gold Rush” Follow the rush to “The Gold Rush.” Curtain rises on an Arctic scene. A panorama of gleaming hummocks Mr. Exhibitor, here is the greatest gold field uncovered since the of ice receding in notched tiers into a snowy mountainside. A few Eski¬ Klondike rush to Alaska in ’96. . mo igloos huddled together. A couple of sea lions flounder about as the You don’t have to trek across wastes of blinding snow and ice to scene opens, then waddle slowly off. tap the riches of this gold mine. There is a flurry of snow, and out through the drift labors the figure Charlie Chaplin’s greatest comedy, “The Gold Rush” is a lodestone of a man, in whose familiar walk and garb is an impersonation of Charlie. —a magnet which will bring prospectors in search of amusement right Picking out a convenient ice hummock, he stretches out and falls fast to your door. asleep. You, Mr. Exhibitor, know that you don’t have to struggle like those He dreams, and out of the vision of his slumber gorgeous female ap¬ prospectors who fought their way to Alaska in order to find gold with paritions, clad in glistening silver, raiment of fantastic design, emerge a Charlie Chaplin comedy. And when you book Chaplin you don’t gam¬ beautiful and shimmering from a trap below stage. ble on a claim that won’t “pan out.” They represent the spirit of the North. They promenade around the Every Chaplin comedy you ever staked out has been a pay claim! stage until, at a signal, they vanish back into the trap. Following closely 'You know that. after comes a white clad solo dancer, pirouetting gracefully, and wafting Greatest Chaplin Comedy an air ball through the maizes of a beautiful dance. The dancer gives way before a swarm of eighteen white fur-robed And now, in “The Gold, Rush,” you have the greatest comedy Charlie figures—six men and twelve girls^—who rush on and do a gay skating Chaplin has ever made. Critics are unanimous in declaring it so, and dance to waltz time. This number is especially well received by the the results in cities where “The Gold Rush” is now being shown are audience. proving overwhelmingly that the critics are right. The scene then switches to an interior of an Alaskan saloon. For centuries scientists have been laboring in a fanatical effort to The scene changes. The stage dims, and the Arctic exterior is blocked m.anufacture gold. It has remained for the inimitable Charlie to prove out by a black drop, the center of which is cut out. The center lights up ^t alchemy is possible. In “The Gold Rush” Chaplin, by his comedy to reveal a portion of the interior of an Alaskan saloon, in which is ^nius, will make gold for you, Mr. Exhibitor. He has done it often grouped typical characters of a gold rush camp. There are several songs before, but never as handsomely as he will now—no matter what the cost here. is to you. Your box office window will show the benefit long after “The The scene cuts back to the sleeping Charlie, alone on his ice hum¬ Gold Rush” has had its run. mock. It storms again, and through the drift pass a string of men, to Charlie Chaplin spent nearly two years of tireless labor making “The pass in single file up the icy mountainside—the fortune hunters of the Gold Rush” not only the supreme effort of his illustrious career—but THE gold rush. GREATEST COMEDY EVER MADE. Charlie awakes and waddles up the icy path to join them in a grand That he more than succeeded is evidenced by the verdict of author¬ march as a finale. ities in rating it on a par with the greatest films of any kind ever made, Then the picture. even comparing it favorably with “The Birth of a Nation.” > Public Everywhere Anxious The Charlie Chaplin Walk The “Charlie Chaplin Walk” is still as provocative of laughter as - The public knows the verdict that critics have placed on “The Gold ever. Besides, there is a newer generation coming up, and the Chaplin- Rush.” The public that has waited for Charlie the weary months he spent esque antics have become a tradition which will survive with boydom like in the absorption of this mighty effort, is anticipating the date of the tops, marbles, etc. opening at your theatre in order to start a gold rush for you, Mr. Ex¬ Stage a Charlie Chaplin walking contest for the kids in your neigh¬ hibitor. borhood. The kids can dig up derbies, coats and pants discarded by Such a great comedy and great event as the coming of “The their dads. Gold Rush” to your theatre needs no strenuous exploiting. You do not need the laborious methods of the men who mush over the snowy wastes of Alaska to “moil for gold” in order to extract the Street Ballyhoo pay ore. For a street ballyhoo, nothing can surpass a Chaplin imitation, playing The mere fact that Charlie Chaplin is coming to your theatre in the pranks on passers-by, walking in the Chaplin manner, etc. greatest comedy ever filmed is an exploitation fact sufficient to draw you A variation of this, based on “The Gold Rush” would be Charlie with capacity houses throughout the run of “The Gold Rush.” a pack mule, carrying over the saddle bags signs announcing the showing But, in the spirit of the miner. United Artists Corporation exploita¬ of “The Gold Rush” at your theatre. tion department is including in this press book exploitation suggestions Another Chaplin ballyhoo would be a person dressed like Charlie, with which will help you work your claim more efficiently. a pack on his back suspended from his cane, consisting of a sock, a tooth¬ brush and a handkerchief, with an announcement sign spread across his Exploitation Suggestions back. Don’t forget that Charlie Chaplin is the best loved friend of the children. Capitalize on this popularity. There is a new generation of Road Mapping Idea youngsters to add to the past generation who have taken Charlie to their Draw attention to the showing of “The Gold Rush” at your theatre heart. The Chaplin walk, the Chaplin hat, shoes, cane, and costume should by “road mapping.” At intervals on the streets which give on to that on which your house is located place tack cards with arrows pointing the be restored in favor with the youngsters. In this press book will be way, under which should be printed: found suggestions which will help you carry out this feature. You have the greatest box-office magent ever offered in “The Gold “Follow the arrow to Charlie Chaplin’s greatest comedy, ‘The Gold Rush.” Let your slogan be: “Follow the Rush to ‘The Gold Rush.’” Rush,’ now showing at the . Theatre.” .. Don’t overlook the chance “The Gold Rush” offers to tie-up with 3^ur local banks. The big savings banks advertise in newspapers. Pick out oUe that will cooperate with you. You might try this idea. Announce in your lobby that any child in t^THE GOLD RUSH** your theatre neighborhood under ten years of age, whose parents take Beautifully colored, handsomely made and attractively it to see Charlie Chaplin in “The Gold Rush,” will receive a ticket, which, printed heralds on “The Gold Rush” can be obtained when taken to a designated bank, or neighborhood branch, will entitle it by exhibitors only from to $1 credit toward the opening of a savings account. A bank which offers to open such accounts for children should be willing to make the offer through your theatre—as long as it gets the business. The LONGACRE PRESS, Inc. 427-431 WEST 42nd STREET Another Bank Tie-up NEW YORK, N. Y. A “Gold Rush” window display would be an attractive and appro¬ The heralds Must Be Ordered Direct from Longacre priate window tie-up with banks. Supplementing stills from “The Gold Rush” and a large photograph of Charlie Chaplin should be posters em¬ Press. Do not order from United Artists Corporation phasizing the golden results of thrift and systematic savings. Exchanges. An example of a window card is the following: The prices are as follows; SEE Charlie Chaplin in his great comedy, “The Gold Rush” at the.Theatre this week, I, 000 to 5,000 at $3.75 per M. THINK of the gold-seekers who rush wildly from country 6,000 to 10,000 at $3.50 per M. to country at every report of a new gold discovery, only to return II, 000 and over at $3.25 per M. empty handed. Dating extra at $1.25 per M. SAVE yourself the empty-handedness of chasing a vain lure. By the slower but certain method of putting part of your earn¬ Send Money Order or New York Draft ings into a savings account you will be better provided for in old Longacre Press will send parcel-post C.O.D charges col. age than those who follow the lure of “The Gold Rush.” Postal Telegraph Company Tie-up
POSTAL TELEGRAPH - COMMERCIAL CABLES CLARENCE H.MACKAY, PRESIDENT. DELIVERY NO.
16 . ^
279S PK 20 2 EXTRA
HOLLYWOOD CALIF 450P JULY 9 1925
CHARLES CHAPLIN
CHAPLIN STUDIO HOLLYWOOD CALIF
CONGRATULATIONS ON THE SUCCESS THE GOLD RUSH IS
ENJOYING AT HOLLYWOOD EGYPTIAN THEATRE STOP ITS
A GREAT PICTURE
MARY PICKFORD
DOUGLAS FAIRBANKS
501P
Details of Postal Telegraph Company This tie-up was arranged through the courtesy of E. L. Thornbourgh, national advertising director of the Postal Telegraph Company, who has Tie-up and How to Get Best Results offered all the facilities of his company to assure perfect co-operation. On another page in the press book of “The Gold Rush” exhibitors The Postal Telegraph Company is going to carry the message of will find copies of the telegrams used in this tie-up. United Artists Cor¬ Charlie Chaplin’s triumph in the? greatest comedy ever filmed, “The Gold Rush.” poration strongly urges exhibitors to use them in their lobby display. Through a tie-up arranged by United Artists Corporation exploitation Also use one each day in your newspaper advertising, as the public department, the Postal is going to display in the windows of all its offices will be very interested in reading the opinions and commendations of such everywhere, wires from the idols of filmdom congratulating Chaplin on the showing of “The Gold Rush” at its world’s premiere, Los Angeles, and great stars whose names are signed to the wires. which they attended. The Postal Telegraph Company has 1,200 branch offices in the United •¥’ States. Here Are the Telegrams Each, local branch will display during the run of “The Gold Rush” in your city a tie-up poster. Get sending blanks from your local Postal agency and copy these mes¬ In, the center of the poster will be a photograph of Charlie, surrounded by the messages of congratulations from the most famous personages in sages just as given here with typewriter and then make a lobby display of them. the world—the great screen stars. The above cut on this page will show what messages, properly copied, will This poster will be a direct tie-up with your showing of “The Gold look like. Here they are: Rush” by announcing that it is playing at your theatre. The messages will be signed by Mary Pickford, Douglas Fairbanks, Rudolph Valentino, William S. Hart, Norma Talmadge, Constance Tal- 279S PK 20 2 EXTRA madge and Buster Keaton. HOLLYWOOD CALIF 450P JULY 9 1925 What better commendation 'can the public get as an incentive for seeing “The Gold Rush” than the glowing tributes the biggest stars paid CHARLES CHAPLIN to Charlie Chaplin the night of the world opening of his picture? The telegrams are copies of those sent personally by the above named CHAPLIN STUDIO HOLLYWOOD CALIF stars on the opening night. CONGRATULATIONS ON THE SUCCESS THE GOLD Hollywood’s motion picture industry does a tremendous business with the Postal Telegraph Company. In return, this great organization is RUSH IS ENJOYING AT HOLLYWOOD EGYPTIAN entering heartily into the proposal to let the world see what the biggest stars in their personal telegrams think of “The Gold Rush.” THEATRE STOP ITS A GREAT PICTURE “The Gold Rush” opened at Grauman’s Egyptian Theatre, Hollywood, MARY PICKFORD to the most brilliant assemblage which ever graced such an occasion. Telegrams in great volume inundated Chaplin, proclaiming “The Gold DOUGLAS FAIRBANKS Rush” the greatest screen achievement, not only in comedy but in all the field of photoplay art, since “The Birth of a Nation.” Chaplin Telegram and One Column Newspaper Cuts
175S U 25 HOLLYWOOD CALIF 107P JUNE 27 1925 CHARLES CHAPLIN CHARLES CHAPLIN STUDIOS 1420 LA BREA HOLLYWOOD CALIF PLEASE ACCEPT MY WARMEST CONGRATULATIONS ON THE GOLD RUSH ONCE MORE YOU HAVE BEEN THE BIG FACTOR IN MAKING MOTION PICTURE HISTORY BEST WISHES ALWAYS ^ NORMA TALMADGE ^ 127 PM
178S U 40 HOLLYWOOD CALIF 105P JUNE 27 1925 CHARLES CHAPLIN CHARLES CHAPLIN STUDIOS 1420 LA BREA HOLLYWOOD CALIF I HAVE JUST SEEN THE GOLD RUSH AND CANNOT RESIST THE URGE TO TELL YOU HOW MARVELOUS I CONSIDER IT TO BE CERTAINLY IT IS YEARS AHEAD OF ANY PICTURE OF THE KIND AND UNDOUBTEDLY BB-2—One Column Scene Cut {coarse) for Newspaper Use. Price 30 cents. WILL BE AN OVERWHELMING SUCCESS Mats 5 cents CONSTANCE TALMADGE 134 PM
141S D 27 HOLLYWOOD CALIF 1125A JUNE 27 1925 CHARLES CHAPLIN GRAUMANS EGYPTIAN THEATRE HOLLYWOOD CAL CONGRATULATIONS ON THE GOLD RUSH IT IS MARVELOUS I NEVER LAUGHED SO MUCH IT HAS A SUBTLE ARTISTRY AND DEEP UNDERSTANDING OF LIFE KINDEST PERSONAL REGARDS RUDOLPH VALENTINO 1145A
194S U 59 HOLLYWOOD CALIF 1256P JUNE 29th 1925 CHARLES CHAPLIN CHAPLIN STUDIO HOLLYWOOD CALIF GOLD IS WHEREVER WE FIND IT THE POCKET WAS IN YOUR BRAIN GOING TO ALASKA MERELY MADE IT A mOHER GRADE DONT LET ATTAINMENT BE THE END OF DESIRE PUT YOUR THUMB PRINT ON A WHOLE LOT MORE YOUR DRAMA IS GREAT AND AS FOR THE COMEDY I HAVENT HAD ROOM FOR A LAUGH SINCE SEEING THE GOLD RUSH BILL HART 125P
174S U 14 HOLLYWOOD CALIF 107P JUNE 27 1925 Charlie Chaplin coining in out of CHARLES CHAPLIN Charlie Chaplin and his white cold in his new feature length CHARLES CHAPLIN STUDIOS Chow in a scene in his new ten-reel comedy, “The Gold Rush,” which comedy, “The Gold Rush,” which is jg scheduled for early United Artists 1420 LA BREA HOLLYWOOD CALIF being heralded everywhere as the Corporation release.—A.
CONGRATULATIONS ON THE GOLD RUSH IT IS U irschedulfd forelrlyTair relttse fP^cial Publicity-One Column Cut for by United Artists Corporation.—B. Newspapers.. Price 30 cents. Mats 5 CERTAINLY THE MOST IMPRESSIVE COMEDY EVER MADE ' _ _ cents. Order by Letter A BUSTER KEATON Special Publicity—One Column Cut for Newspapers. Price 30 cents. Mats 5 126P cents. Order by Letter B Two and Three Column Scene Cuts for New spapers
CPiARLIH CHAPLIN in ‘THE GOLD RUSH' BB-3—Two Column Cut (coarse) for Newspaper Use. BB-4—Tzvo Column Cut (coarse) for Newspaper Use. Price 50 cents. Mats 10 cents Price 50 cents. Mats 10 cents Three Column Special Publicity Cuts
The famous Charlie Chaplin feet being warmed in a '‘hreless cooker” in an Alaskan miner’s hut The scene is from Chaplin’s forthcoming ten-reel comedy, “The Gold Rush,” scheduled for early fall release through United Artists Corporation. The story deals with the early days of the Klondyke gold stampede.—E.
Special Publicity—Three Colutnn Cut for Newspaper Use. Price 75 cents. Mats 20 cents. Order by Letter E
“Greater love hath no man than this.” A scene from Charlie Chaplin’s new feature length comedy. “The Gold Rush,” which deals with the early Klondyke stampede days and is scheduled for early fall release through United Artists Corporation.—F
Special Publicity—Three Column Cut for Newspaper Use. Price 75 cents. Mats 20 cents. Order by Letter F special Publicity and Special Advertising Cuts
A •ad-looking Charlie Chaplin in hi* greatest laugh-producing com¬ edy, “The Gold Rush,” which is being made ready for early fall release through United Artists Corporation. The picture deals with the early nampedes into the Klondyke country.—C. Special Publicity—Two Column Cut for Newspapers. Price 50 cents. Mats 10 cents. Order by Letter C
If there is any doubt as to the identity of the man in the foreground, just look at the trick cane and the funny feet. Then you’ll know it’s a scene from Charlie Chaplin’s forthcoming feature length comedy, “The Gold Rush,” scheduled for early fall release through United Artist! Corporation.—D. Special Publicity—Two Column Cut for Newspapers. Price 50 cents. BBD-6—Two Column Special Advertising Cut To Be Used for Any Sized Mats 10 cents. Order by Letter D Display. Price 50 cents. Mats 10 cents Strong'Pulling One and Two Column Ads
V
CHARLIE-
Dramatic Comedy CHAPLIN ’Written miDirected by CHARLIE CHAPLIN A Real Love ’’THE Stor^, tenderi^ sweet, “TVlis is tUc f>icture strangely fiatbetic, ^et GOLD, \\\a\ I want to be fuW of funn^ ang\es, remembered b^” threads through this RUSH Sayjs Cbariie CbajpUn Great Comedy (2 Dramatic Comedy of «Tbe Go\d Rush” That hits a new note yVritten andDirccted by tbe greatest comedy and turns tragedy into Charlie Chaplin ever firesented. hiiarious \aughter. Cliarlie CItablin Never was funnier,his k antics more \aughab\e BBD-1—One column Advertising Cut. Price 30 cents. Mats 5 cents. BBD-3—Two column Advertising Cut. Price 50 cents. Mats 10 cents. Ad Cuts That Pull and Demand Attention
CH^IE CHAPLIN rn“Thc GOLD RUSH''
d TDramatic Corned-^ ‘yS/riitQft andDirected by CHARLIE CHAPLIN
-f' Hearlacltes become rib - ticMers. T ragedies turn to \augWter M iseries | brin^ mirtbfulness Hardshilps breed cbucMes | As Cliajplm The Chajplin Genius burlescfues aU tbe Switcbes tVie bardsWif>s and heartbreaks of Human Ills humanity’s every day tife into hilarious fun I I and uf>roarious laughter. Yet there is the Cha|>\in the whole world laughs at - Cha(>lin BBD-2—One column Advertising Cut. Price 30 cents. Mats 5 cents. of the big shoes, trick derby, little cane, the baggy trousers and the funny, shuffling walk. — BBD-4—Two column Advertising Cut. Price 50 cents. Mats 10 cents. This Three Column A Will Bring ^Em to Box-office CH ARLIE- CHAPLIN tn THE V GOLD, RUSH (2 JDramatic Comedy 'yVritten andDirected by ChaHie Chaplin
Man^s Greed For turned into covned^ tUat wiW rock ^ou witk lau^kter. Hardshijps Of tke Ktondike stamf>ede made to seem uf>roarious\^ funn^. Hunger Pangs Tke basis of antics so ctever tkat tke^ make \)ou forget f>ain. Lovesickness Becomes tke foundation for Ckajptin tricks tkat rouse kitarit^. Blizzards Switcked into boisterous ^ates and blustery skouts of ^\ee. Freezing Cold Brings tke warmtk of tau^kter tkat never ceases, atwa^s increases.
BBD-5—Three column Advertising Cut. Price 75 cents. Mats 20 cents. One and Two Column Star Line Cuts, Ads or Publicity
BBD-9—One column Special Star BBD-11—One column Special Star Line Cut for Advertising or Publicity!. Line Cut for Advertising or Publicity. Price 30 cents. Mats 5 cents. Price 30 cents. Mats 5 cents.
BBD-7—One column Special Star Line Cut for Advertising or Publicity. Price 30 cents. Mats 5 cents.
BBD-S—Two colm\mn Special Star Line Cut for Advertising or Publicity. BBD-10—Two column' Special Star Line Cut for Advertising or Publicity. Price 50 cents. Mats 10 cents. Price 50 cents. Mats 10 cents. First Advance Stories—Cast and Synopsis
“THE GOLD RUSH” IS PATHOS AND COMEDY BILLING, CAST AND SYNOPSIS for CHAPUN’S GREATEST IN CHAPLIN FILM CHARLIE CHAPLIN
Super-Comedy Booked as Feature Great Comedian Seen as Pathetic “THE GOLD RUSH” Attraction by the Blank Tenderfoot in “The Gold A Dramatic Comedy Written and Directed by CHARLIE CHAPLIN Theatre Manager Rush” Released by United Artists Corporation
At last, the world’s foremost comed¬ In “The Gold Rush,” called Charlie ian, Charlie Chaplin, has launched his THE CAST Chaplin’s greatest comedy, and coming THE LONE PROSPECTOR .CHARLIE CHAPLIN greatest comedy, “The Gold Rush,” on nqxt . to the . Big Jim McKay . .Mack Swain Black Larsen . .Tom Murray the sea of popular fancy. Announce¬ under a United Artists Corporation re¬ The Girl . .Georgia Hale ment is made by Manager . Jack Cameron . .Malcolm. Waite lease, the world’s most famous com¬ Hank Curtis . .Henry Bergman of the .Theatre, that he edian is seen as a pathetic tenderfoot Miners, Dancehall Girls and Habitues, Inhabitants, Officers, Assayers, Ships Officers, Passengers, Reporters, Photographers, Etc. has paid the record price for any photo¬ struggling along with hundreds of Locale: The Alaskan Northwest. During the Days of The Gold Rush play ever shown in .and others who are in search of gold in the Copyright 1925, By Charles Chaplin that the celebrated star’s new United Klondike. STUDIO STAFF Artists Corporation release comes here Poetic pathos and whimsical comedy Associate Director, Charles F. Reisner; Assistant Director, H. d’Abbadie d’Arrast; next . Technical Director, Charles D. Hall; Cinematographer, Roland H. Totheroh; are cleverly blended in this film. There Cameraman, Jack Wilson; Editorial, Edward Manson; General For sixteen months, Charlie Chap¬ is one scene in which Charlie, a be¬ Manager, Alfred Reeves. lin worked on this production. During draggled bit of humanity, finds a sym¬ THE synopsis' that time he was practically a hermit— pathizer and sweetheart—a girl in a The picture opens with a long line of human ants toiling up a snow-clad recluse to all, save his studio associates. mountain side. The story, presented against a rugged background of Alaskan dance hall. She dances with the little Northwest, for the time being, concerns only three individuals. Only the vaguest announcements of pro¬ tramp who beams over her shoulder into First, a valiant weakling in the role of a hardluck sourdough; a lone pros¬ gress oil “The Gold Rush” came from pector facing perils which strewed the paths of the early gold-seekers with the eyes of his rival, a wealthy miner. skeletons. his studio. Second, Black Larsen, one of the backwash of the underworld, outlawed, There is Jim McKay, a giant as and wanted by the police; living in a lonely cabin, hidden away in the barren The factory system of movies, and strong as an ox. McKay is enraged snow wastes of the far North. the consequent mediocrity as an art, Third, Big* Jim McKay, a hardy pioneer. A man of might and brawn. A and Charlie trembles as the big man giant who has found a mountain of gold and is secretly digging from the have in Charlie Chaplin an example of menaces him. The little man thinks frozen fastnesses nature’s hoarded treasure. after all that death is better than the Fate brought these three together—then hurried on its next playground, the opposite production method in this regardless of what happened. loss of the queen of the dance-hall. dramatic comedy. It has been made A terrific storm had driven, first the lone prospector, then Big Jim, to To have the right types in Truckee, the cabin of Black Larsen. Together the three were herded against their w>th -the artist’s necessary leisure. It in Northern California, where many wishes; the raging storm holding them captive. Hungry they became to the was never restricted by definite schedule point of starvation, and in desperation lots were drawn to decide which scenes of this picture were produced. or time-clock methods, but inspired by would brave the storm to procure food. Chaplin took out a special trainload of To Black Larsen fell the task, and in pushing forward through the blinding Chaphn with a passion for perfection storm he encountered the omnipresent hand of the law; two officers in search as his only taskmaster. hoboes with well-seared countenances and tattered clothes. of him. In a running gun fight, he shoots them. Taking their sleigh, laden When Chaplin works, he burrows into With food, and unmindful of the plight of the two men left in. the cabin, he In several sequences it seems an end¬ rushes on to stumble into the claim of Big Jim McKay. solitude. He broods, agonizes, sweats less line of ragged humanity that is Through days -of hunger the two strange companions who had been left comedy and its dramatic counterbalance crossing the Chilkoot Pass. A blizzard in the shack survive until the fortunate killing of a big black bear puts an from his soul. He creates by inspira- end to their starvation. Their packs re-provisioned with bear meat they part rages and men are blown about helpless¬ Uon. When the mood is upon him, he —one to his secret mine, the other to whatever fate holds in store. ly. They fight on doggedly, as this Big Jim, on reaching his secret claim, finds Larsen already there and in toils feverishly. Then he may rest and winding path cut through the snows possession. They fight, and Larsen brutally beats McKay with a shovel. Leaving brood again for weeks—and always him for dead, he rushes on with the plunder. But the North is a law unto over a precipitous mountainside, is the when the productive throes are upon itself, and Black Larsen finds himself engulfed by a moving avalanche and is gateway to their goal, the Klondike. swept over a mountain precipice. him he is sensitive to the thumpings of Then in another stretch there is The Lone Prospector has reached one of the many cities which were the outside world. built over night during the great rush for gold. There he sees Georgia, a Black Larsen, who lives in terror of the Chaplin senses, and expresses more flower of^ the dance-hall. It is love at first sight for him, hut unrequited love police. He builds a hut in the Alaska as the girl is oblivious of his heart yearnings. than any other entertainer, the close af¬ mountains and lives as a hermit amid Hank Curtis, a big-hearted mine owner befriends Lonely, and leaves him finity between the ludicrous and the pa¬ to take care of his cabin. There, Lonely dreams of his love,, Georgia. He is snow and ice. To this hut comes the thetic; his comedy springs from within the laughing stock of the village, and butt of the practical jokes of Jack pathetic Chaplin. He knocks at the Cameron, the ladies’-man of the town. -—more as a matter of mood than of door for a rest before plodding along Cameron is an admirer of Georgia, and knowing Lonely’s secret love circumstance. Usually he needs very for_ the girl, sends a note to him wherein the girl declares her love. Lonely, to the land of gold. Larsen does not little story structure to his comedy, but believing the note from Georgia is really intended for him, starts rushing care who starves, as he is not going to through the dance-hall in search of her. in “The Gold Rush” he has created a take any chances of the police appre¬ At that moment. Big Jim McKay enters. He has recovered, but has rugged story in which laughter surges hending him. conipletely lost his memory, and only knows that should he ever find the from the spectacle of a valiant weak¬ cabin again, he could locate his mountain of gold. Lonely is the one man The scenes aboard a big steamship are ling; facing perils which strewed the who can take him there. As Lonely is frantically looking for Georgia, Mc¬ full of human interest. The luxury and Kay grabs him, and shouts: “Take me to the cabin and I’ll make you a paths of the early gold seekers with comfort of the first cabin are contrasted millionaire in less than a month!’’ Lonely sees Georgia just then, and rush¬ skeletons. ing to her, embraces her and declares his love—to the astonishment of all. with the misery, want and sickness in In the role of a hardluck sourdough, McKay unceremoniously drags him from the dance-hall,—Lonely shouting to the steerage. There is the little man, Georgia, as he unwillingly leaves, that he will come back for her a millionaire. dressed in the baggy pants, the floppy who a few years before went on the Big Jim McKay and his partner, the Lone Prospector, have struck it rich shoes, the old derby and funny cane of and are returning in affluence aboard. Lonely has everything to make him long hike to the Klondike, and who now early association, Charlie twists the happy, hut he could not find his love, Georgia. His search for her was in aboard the great vessel, is seen wrapped vain. She had disappeared from the dance-hall and all its associates. But sufferings of the Alaskan pioneers into in costly furs. He is unhappy because there, by a strange turn of fate—in the steerage, is the girl of his dreams. a strange commingling of humor and By an accident he finds her there, and as the reporters are getting a story he has lost his girl. But in the steerage tragedy. He thaws fun from a frosty, of his career, they sense a romance and immediately ask who is the girl. there is a girl returning home from Lonely whispers to Georgia, who nods her consent. "They pose for the forbidding background. The treatment Alaska wishing she could find her dear photographer, and as the shutter closes the reporter exclaims: “What a is wholly unlike anything hitherto done, wonderful story this will make!’’ little tramp again. and strikes a new note in photo drama¬ tics. Charlie Chaplin’s “The Gold Rush” contains comedy, drama, satire, melo¬ KLONDIKE STAMPEDE hangerson; mining camp types of all at the . theatre and the drama, farce. Not to forget a little sorts; assayers; ships’ officers and film is claimed to be the funniest that slapstick—and everything else in the CHAPLJOILM THEME crews; incoming and outgoing passen¬ Chaplin has ever made. The picture is way of entertainment all rolled into one gers ; newspaper correspondents and in nine reels, and photoplay experts de¬ big tra reeled film. “The Gold Rush” Called Greatest photographers—this is the locale and clare the ninth has more laughs in it This great picture will be shown in these are the people pictured in Charlie Comedy Celebrated Laugh- than the first, and that the first is bet¬ . at the . The¬ Chaplin’s new motion picture comedy, ter than any previous Chaplin laugh atre for the first time next . Maker Ever Produced “The Gold Rush,” heralded by critics producer. evening, and Manager . has and experts as the greatest of all Chap¬ Chaplin jwrtrays the lone prospector, made special arrangements for the The Alaska of the days of the Klon¬ lin comedies. and others in the cast are Mack Swain, handling of the crowds. Also first aid dike gold rush; the lone prospector; “The Gold Rush,” a United Artists Tom Murray, Georgia Hale, who has treatment will be rendered to those miners, big and little and old and young; Corporation release, is booked as the the leading feminine role, Malcolm OAercome by laughter. dance-halls and dance-hall girls and feature attraction for next . Waite and Henry Bergman. Advance Stories for Newspapers
TEARS AND TRAGEDY CHAPLIN’S COMEDY CHAPLIN’S COMEDY NEW COMEDY NOTE TURNED TO COMEDY BUILT ON TRAGEDY AN AUTOBIOGRAPHY IN CHAPLIN’S FILM But the Chaplin of Old Also Is Charlie Chaplin at Peak of His Human Hardships Turned Into “The Gold Rush” Called Greatest Found in New Feature, “The Career in “The Gold Rush,” Hilarity by Comedian in Laugh Producer of Star’s Gold Rush” New Film “The Gold Rush” Career Though a new note is sounded in the showing of Charlie Chaplin’s new nine- The new Charlie Chaplin motion pic¬ That Charlie Chaplin has made in reel comedy feature photoplay, “The Charlie Chaplin’s new picture, “The ture comedy, “The Gold Rush,” has “The Gold Rush,” his new screen feat¬ Gold Rush,” described as the greatest of Gold Rush,’’ coming to the . been described by those closely associ¬ ure, his greatest comedy is the claim all Chaplin comedies—the public will see theatre next . is an¬ ated with the world’s greatest comedian advanced by those who have seen it in also all the Chaplin tricks that have put nounced as a comedy drama with a as a symbolical autobiography of the its completed form. this picture star in a class entirely by story of laughter and tears and of hope great star himself. The little comedian in his famous himself. With that genius which peculiarly is character of old has created, in one epi¬ “The Gold Rush,” a United Artists deferred. It is a rugged story with the Chaplin’s own, and against a back¬ sode, more laughs than are usually Corporation release, which is scheduled spectacle of a valiant weakling in' search ground of the Klondike gold stampede shown in feature comedies of many as the feature attraction for the. of gold in the biting blizzards of the into Alaska, the screen-comedian has thousands of feet. But laughs alone are theatre next . is described north. depicted with subtly tender and deli¬ not relied upon to make this United by those who have seen it as far and “The Gold Rush,” a United Artists cate master strokes, the struggle of Artists Corporation release, Charlie’s away the best piece of work Chaplin man’s eternal search for happiness, its greatest. The story and dramatics of has ever done; and by far, the funniest. Corporation release, brings Charlie Chap¬ heartbreaks and its tears; its humor, its It also presents a biographic symboli¬ the production are revolutionary. laughter and its joys. zation of the real Charlie Chaplin; his lin to the topmost peak of his dazzling “The Gold Rush” is really Charlie’s Charlie of the little derby hat, the life from the days of an unknown to career. His work in this picture will tricky little cane, the baggy trousers, the screened autobiography, symbolized the best known man in the world is por¬ place him secure as the greatest panto- mustache, the waddling walk and big against the background of Alaskan gold trayed between a range of deep pathos and hilarious comedy against a back¬ mimist of all recorded time. shoes,—the man who has made more rush days. The stirring days of the laughs for the world than any other liv¬ ground of hardships as one of the gold This story of the Alaskan gold rush; Klondike rushes, the hardships endured ing comedian has built in “The Gold seekers in the early stampede days in interwoven with all the jabbings of fate Rush,” a delightful structure of fun and by the pioneers who journeyed to that the frozen wastes of Alaska. that well can come to one who is typical hilariousness, which comes to the..... icebound country are depicted with in¬ A new note in comedy dramatics is sounded j an advanced departure in of life—almost reaching the goal, and theatre next . under a tense realism of one who in his early United Artists Corporation release. character portrayal and delineation is watching its shadow disappear with the life, has had to live through the tragedy On the tragedy and misery suffered revealed with Chaplin in “The Gold pained expression^hat only a Chaplin by the pioneers who first journeyed into of hunger and misery. Rush.” But, in addition, there is the can wear—is a story crowned with the Alaska, and on the dramatics of the “Chilkoot Pass,” that famous gateway Charlie of old—the Charlie of the little soul sufferings of the “sourdough” who to the great Klondike cut through the derby, the trick cane, the baggy trousers, majesty of enterprise and the futility of the little mustache, the sloppy shoes it. braved rnountains, ice, snow, starvation, snows over a precipitous mountain side, teath, in their mad rush for gold, the pass which struck terror in the and the funny walk. All of Chaplin, This comedy-drama-tragedy of the Charlie Chaplin has built the funniest heart of the bravest and where many and a lot more, is to be found in this new picture. Alaska of byegone days is called Chap¬ and most laugh-producing comedy of faltered, has been duplicated and its lin’s greatest picture for two reasons. his career. hardships re-enacted by one who in the He has cast himself in the role of the first stages of his career has had to fight It is said to represent his intellectual hard-luck “sourdough” who chases rain¬ his way inch by inch in a tremendous FUNNIEST CHAPUN and artistic growth fresh from his dra¬ bows of the heart and of the soul in struggle for recognition and final ma¬ matic triumph, “A Woman of Paris,” the midst of a struggling mob that pur¬ terial, ease. IN “TMLD RUSH’y and secondly, it runs the entire gamut of sues one thing only—gold, and nothing The gold and the riches that finally but gold. Pathos and suffering are con¬ come to the “successful” prospector in human emotions; the blended panorama “The Gold Rush,’* Charlie Chaplin’s verted by the Chaplin genius into laugh¬ “The Gold Rush” do not bring him the new screen feature coming next. of life, the subtle and vital essence of it, ter and comedy; and there is a laugh in happiness—as the material success that to the . theatre under a the defeat and the victory and growth every one of the nearly nine thousand is Charlie Chaplin’s at last has never United Artists Corporation release, is of a soul in struggle. feet of film in “The Gold Rush.” satisfied his soul. a symbolical autobiography by Chaplin And through all the picture Charlie himself. With that genius which is peculiarly has not forgotten the children. There clivity from a narrow basin, known as his own, and against the background of is a tenderness in the little comedian $6,000 TO FILM “The Sugar Bowl,” where a rude min¬ old Klondike gold rush days of Chap- for the children of the nations. They ing camp was constructed. linesque conception, the greatest screen- were his first admirers and well he A CHAPLIN SCENE comedian has depicted with subtly The locale is nine miles from the tender and delicate masterstrokes the knows it. It was their response that railroad and a trail had to be cut struggle of man’s eternal hunt for hap¬ led him on to fame and fortune. And through an immense fir forest to make piness, its heartbreaks and tears and its Chilkoot Pass Portrayed in “The always, in the making of comedy, he possible the bringing up the huge laughter and joy. quantities of paraphernalia necessary considers them. Gold Rush” Cost Small Charlie Chaplin of the derby, cane, Fortune to build the camp and film the pan¬ baggy trousers, funny mustache and And yet, in his role of the hardluck orama. waddling walk who has made the whole sourdough, Chaplin presents the biogra¬ The famed Chilkoot Pass, the gun- The pass opened and mining camp world laugh more than any other mere phy of a life with complete understand¬ sight notch through which gold-seek¬ constructed, the Southern Pacific was comedian that ever lived, has built in ing and sympathy. And while the pa¬ ers passed in the mad rush to the asked to round up an army of 2,500 “The Gold Rush” a delightful structure extras to present the prospectors in of fun and laughter. thos and sufferings of the characters are Klondike, is most realistically pre¬ sented in Charlie Chaplin’s great com¬ the Klondike dash. In two days the On the tragedy and misery suffered converted into laughter, there is linked edy-drama of Alaska, “The Gold company had assembled the greatest by the pioneers who first journeyed to to the picture a chain of circumstantial Rush,” now showing at the . band of human derelicts ever as¬ the ice-bound Alaska, and on the drama tragedy that is relieved by the great com¬ Theatre under a United Artists Cor¬ sembled, their blanket rolls carrying of the soul sufferings of the sourdough all their personal belongings. who braved mountains, ice, snow and edian’s ribald mastery of pantomime poration release. The task of gathering the men was starvation and death in their mad rush and comedy. The panorama of the pass was filmed near the summit of the high Sierras at easier than it appears, for the prospect for gold, Chaplin has built the funniest Charlie Chaplin in “The Gold Rush,” an elevation of 9850 feet and cost of appearing in a picture with the most and most hilarious comedy of his career. He has clad himself in the role of a fresh from its triumphant presenta¬ Chaplin more than $50,000 for the famed of vagabonds brought tramps filming. The upper slopes of Mt. Lin¬ from far and wide, and they realistical¬ hard-luck sourdough who chases rain¬ tions in New York, Chicago, Los An¬ coln, far above timber line where eter¬ ly battled the snow like the lure was bows of the soul and heart in the midst geles and other large cities will be nal snows are banked, was the locale gold itself and not just a day’s pay. of a mob that chases one thing only— shown in . for the first used. The frigid temperature and the la¬ gold and nothing but gold. Pathos and time next . evening at the To construct the pass, professional borious ascent in the rarefied atmo¬ suffering are converted into comedy and ski jumpers were employed to notch sphere of high altitude made the scene laughter—there is a laugh in every one . Theatre where it is out steps of a pathway 2300 feet long one of the most remarkable ever of the eight thousand or so feet of “The booked for a limited engagement. rising 1,000 feet up the precipitous de- filmed, it is said. Gold Rush.” During Run Stories Newspapers Will Use
Klondike’s Chilkoot Pass NEW CHAPUN FILM LURKING TRAGEDY Built for Chaplin Movie PROVES SUPREMACY TURNED TO COMEDY
Famous Gateway to Alaskan Gold Fields Reproduced with “The Gold Rush,” Latest Comedy, Charlie Chaplin Does It in His Startling Realism in “The Gold Rush,” Called Greatest Places Him in Place of Un¬ New Feature, “The Comedy of Master Screen Comedian disputed Leadership Gold Rush”
Alaska—A land of mystery and fabled tion camp was laid for the building of The question of leadership in the photo¬ wealth, which drew the multitude ever the pioneers’ city. To make possible the It is related that it is much harder on and on, in rainbow promise to the cutting out of the pass, a club of young play has, seemingly, once and for all to move audiences to laughter than to uttermost recesses of its wilderness and men, professional ski-jumpers, were em¬ time been decisively settled. And film- tears, and odd devices often are used desolation. Tens of thousands who gave, ployed to dig steps in the frozen snows dom’s crown now rests with the one and by studio and stage technicians to pro¬ and still are giving of their best years, at the topmost point—as there the pass only Charlie Chaplin. to a struggle which has no parallel in is perpendicular and the ascent was made duce mirth by contrasts. The crowds surging to the . the annals of human history. A far pil¬ only after strenuous effort. There isn’t anything particularly grimage from civilization to the frozen With the building of the mining camp, theatre to see his latest and greatest funny about a double-barrelled shot¬ solitudes of the Alaskan Northwest; and the completion of the pass, special comedy, “The Gold Rush,” a United Art¬ gun. In fact this particular weapon marked with the life blood of men whose agents of the Southern Pacific railway ists Corporation release, proves conclu¬ and other firearms are tragedy props shallow graves dot the bleak hillsides of were asked to round up 2500 men for sively that the owner of the most famous many a mountain pass. The long trail this scene. In two days a great gathering ten times where they appear in a com¬ whose drama stretched from the shores of derelicts had assembled. They came feet in the world—more famous than edy once. of Puget Sound to the Arctic ocean. with their own blanket packs on their Trilby’s, though, perhaps not so beauti¬ Yet what has been pronounced one backs; the frayed wanderers of the west¬ “The Gold Rush”—Charlie Chaplin’s ful—has parked them firmly and trium¬ of the funniest scenes in Charlie Chap¬ conception of the Alaska which con¬ ern nation. It was beggary on a holiday. A more rugged and picturesque gather¬ phantly on the pedestal of popular fancy. lin’s comedy-drama of the frozen fronted the early gold seekers is pre¬ With Chaplin away from the screen for sented in the opening scenes, and are ing of men could hardly be imagined. North, “The Gold Rush,” now at the merely shown as atmospheric introduc¬ They arrived at the improvised scene over two years, it has been easy for other . Theatre, revolves about a tion to the comedy classic. These scenes of Chilkoot Pass in special trains—and comedians to surge toward the front line what is more—special trains of dining two-barrelled fowling piece. represent an expenditure of upward of of popularity. It was natural that pic- cars went ahead of them. It was thought The comedy is achieved by Chaplin’s $50,000—and were made in the High turegoers should lend an ear to their Sierras of the California Rockies. “The best to keep the diners in full view of the ludicrous efforts to keep out of the Gold Rush” comes to the . derelicts. claims in the comedy field and forget range of the muzzle of the gun, while To see them going through the “scene” theatre next .under a United somewhat of the man who once won their stark tragedy impends with two men was a study in the fine qualities of human Artists Corporation release. unswerving allegiance. nature. They responded to Chaplin and fighting for their lives over the posses¬ The famous “Chilkoot Pass”—the gate¬ his director as if by magic. These wasted Now, with the showing of “The Gold sion of the weapon. The scene is said way to the Klondike gold fields—is sug¬ men trudged through the heavy snow of Rush,” the Charlie the whole world has to present Chaplinesque comedy at its gested by Chaplin. The rugged camps the narrow pass as if gold were actually known is brought back, the Charlie with best. of the pioneers are pictured, cluttering to be their reward—and not just a day’s the big shoes, the funny little derby hat, at the base of frozen cliffs. To make pay. To them, what mattered, they were Again, in a later scene of the pic¬ the baggy pants and the trick cane; not the pass, a pathway 2300 feet long was to be seen in a picture with Chaplin—the ture, Chaplin uses the weapon as a to forget the famous mouse mustache— cut through the snow, rising to an ascent mightiest vagabond of them all. It would is back to prove that he still stands un¬ mirth-provoker by his efforts to hide of 1,000 feet at an elevation of 9,850 feet. be a red-letter day in their lives—the day challenged; the king of all comedians. the gun from “Big Jim McKay,” Winding through a narrow defile to the they went over Chilkoot Pass with Char¬ top of Mt. Lincoln, the pass was only lie Chaplin. “This is the picture I want to be re¬ played by Mack Swain, when the lat¬ membered by,” is the only comment that made possible because of the drifts of The comedian himself played the role ter loses his reason through the rav¬ Charlie has to make regarding his tri¬ ^ernal snow against the mountainside. of director general. He was here, there, ages of hunger and seeks the life of umphant return to leadership. And as The exact location was accomplished in and _ everywhere; giving instructions; the comedian. Manager . remarks : a narrow basin—a natural formation leading the men—and on occasions mix¬ In each case lurking tragedy is the known as the “Sugar Bowl.” ing with them throughout the day. It “How could anyone who sees ‘The background employed to move people Gold Rush’ ever forget Charlie Chaplin. To reach this spot, trail was broken was possibly the most successfully han¬ to mirth through contrast with the lu¬ The laughter and enjoyment he has through the big trees and deep snow, a dled mob scene ever assembled before a dicrous. It is said Chaplin senses brought to the world will be remembered distance of nine miles from the railroad, movie camera. This short episode of I more than any other entertainer this forever.” | and all paraphernalia was hauled through Chilkoot Pass will bewilder and charm I affinity between seeming opposites. an immense fir forest. There a construc¬ the most blase movie fan. ONE MAN POWER IN schedules in the Chaplin studio, as ANIMAL ACTORS IN as he sought to tear up his cage. A filming is not done when the master stockade was built for him, and for comedian is not there. days, hour in and hour out, while the CHAPLIN PICTURE CHAPLIN PICTURES company was on location, he frolicked It is sarid that “The Gold Rush” was in the snow to his heart’s content. “The Gold Rush” Written, Di¬ made by Chaplin largely through in¬ On the days when he appeared be¬ John Brown, a Bear, and Gyp, rected and Produced by spiration. At times he toiled feverish¬ fore the camera, his happiness reached Famous Comedian ly on the production for days at a time, a Dog, Have Roles in “The its zenith, as following each “take” he Gold Rush” was turned loose and permitted to calling for the utmost efforts from his scamper off among the trees, to be re¬ In these days of stupendous and studio staff to meet his requirements. hurried effort on the part of producers Again, he rested for weeks of studied Not the least important of the pla’ captured only after much difficulty when it was necessary to send him in the studios, a motion picture of ten reflection, until the necessary urge ers m “The Gold Rush,” Charlie Chaj parts written, directed and produced brought him to activity with new ideas lin s new comedy-drama, now showin through a scene again, or corral him for the night. by one man at his necessary leisure for the picture. the . . theatre, are tv, constitutes a distinct novelty. Usually Chaplin needs very little rurry-coated actors who never chant Gyp, the dog in “The Gold Rush,” Such a production is “The Gold story structure to his comedy, but in their costumes. a United Artists Corporation release, Rush,” Charlie Chaplin’s new feature “The Gold Rush” he is the center of John Brown, who plays the role ( is a permanent part of the Chaplin length comedy-drama of Alaska, now a real drama of the frozen North in himself, the big brown bear, was or studio organization. He was saved at the . Theatre under a the role of a hardluck sourdough, member of the company on locatio from the lethal chamber in Hollywood United Artists Corporation release. dressed in the baggy pants, the floppy who really revelled in the snow com city pound to enter the films, and his Chaplin started filming the picture shoes, the old derby and cane of early try. past is shrouded in mystery. on February 7, 1924, after months of association. Chaplin is credited with a After spending his days and nighi But his future is assured, for after preparation, and the final scenes were keen sense of the affinity between the in Southern California, John Brow he appeared in “The Gold Rush” he taken on April 16, 1925. More than ludicrous and the pathetic, and his ten- was taken up into the high Sierras- became a pensioner with Bill, the ac¬ 00,000 feet of film was used in the part comedy-drama is hailed as an in¬ and no sooner had he sniffed the mour tor pup who appeared in “A Dog’s making, and the task of cutting and novation in photo-dramatics. tain air than he apparently thought h Life” with Charlie Chaplin. The two editing, the synchronization of scenes The comedian himself directed prac¬ had returned to the freedom of th now share honors in assisting the gate¬ and action, said to be one of the se¬ tically every foot of the film, even to snows. keeper in guarding the studio, and, crets of Chaplin successes, required handling an army of 2,500 men on lo¬ For the first few days he was un¬ strange to relate, apparently without months more. cation in the scene of gold seekers manageable, and it was necessary to the jealousy that is evidenced by stars In contrast to ordinary methods of climbing Chilkoot Pass, a spectacular give him as much freedom as possible. of a higher scale of intelligence. production, there are no time-clock feature of the picture. Stories About The Players in the Picture
FROM GRAND OPERA ANKLE SPRAIN PUT HOW GEORGIA HALE FUNNIEST VlUAIN TO CHMIN COMEDY GIRL INTO PICTURES GOT INTO PICTURES IN CHAPLIN MOVIE Harvey Bergman Has Important Role in “The Gold Rush,” Georgia Hale’s First Work Leading Woman in Charlie Chap¬ Mack Swain, Long Close Friend Charlie’s New Movie Toward Stardom Seen in lin’s “Gold Rush” Tells of Comedian, in “The Gold Chaplin’s Comedy Henry Bergman who plays the role of Experiences Rush” Hank Curtis in Charlie Chaplin’s com¬ edy, “The Gold Rush,” a United Artists A twist of the wrist has brought The follozving is a simple little Mack Moroni Swain is the name Corporation production, now playing at fame and fortune to many a man, but story told by a young lady, unaf¬ borne by “the funniest villain” in the the .... Theatre, is a native son it was a twist of the ankle that placed of California, having been born in San Georgia Hale, “The Girl, Georgia” in fected by the prominence that suc¬ role of Big Jim McKay with Charlie Francisco. At the early age of two, his Charlie Chaplin’s comedy-drama “The cess has brought her as Charlie Chaplin in “The Gold Rush,” a United parents returned to Germany where Gold Rush” in a position where the Chaplin's leading lady in “The Gold Artists Corporation release, now play¬ Henry grew up and'was educated. gates of stardom in pictures were Rush.” ing at the .Theatre. In 1883 he returned to America, a opened to her. member of New York’s Metropolitan Bom in St. Joseph, Missouri, of Swain was born February 16, 1876, Grand Opera Compianyi A tenor of English and French parents. Miss Hale By Georgia Hale in Salt Lake City, Utah. His middle note, he remained three seasons with spent most of her life in Chicago, name—Moroni—he gets ffrom the angel this famous organization, followed by where she studied voice and dancing, “When six years old, the longing who blows the trumpet upon the tower three seasons in English grand opera. intending to make the stage her pro¬ For nine years, Bergman toured with fession, but always with dreams of a to express myself came into my con¬ of the Mormon temple in Salt Lake— the Augustin Daly Musical Comedy motion picture career in California. sciousness. Dancing and singing as his parents were Mormon pioneers, company, and appeared in such well- Entering a Chicago beauty contest seemed to be my childhood means to both his father and his mother having known old favorites as “The Runaway in 1922, Miss Hale’s personality and this expression. I never could under¬ crossed the country to Brigham Young’s Girl,” “San Toy,” “The Country Girl,” charms won for her the honor of rep¬ stand—nor be understood—by other pioneer settlement. “Cingalee.” He also played in the resenting the Windy City in the At¬ Ziegfeld Follies for three seasons, and lantic City national contest as “Miss children. By this I mean; they were His mother, a Norwegian, was Mary with Blanche Ring in “The Yankee Ingoberg Jensen, while his father, Rob¬ Girl.” Chicago.” Best of all, she received a ever satisfied with the things within cash prize of $1,250, which meant the ert H. Swain, was an Englishman. He His first appearance in pictures was reach. realization of her dreams of a trip to was a stonemason, and, as such, helped with Rathe in New York. Later he Hollywood. “My heart was set on becoming a came to Hollywood and joined Charlie At Atlantic City she lost in the com¬ singer. To enable me to study and build the present great Mormon Tem¬ Chaplin’s company, since then having petition for the honor of “Miss Amer¬ take vocal lessons, I spent all my ple. appeared in all of Charlie’s comedies for ica,” but made ready for the journey Mack started out on his histrionic the last ten years. spare hours posing for calendars and to Hollywood. Arriving in the cin¬ kiddie fashions. Even this work career at the age of seven, when he ema capital in July, 1923, Miss Hale got her first opportunity in doing a seemed to make me happy. I kept it emptied his penny bank of its twenty FILM ACTOR WED TO bit in a dancing scene, with a bright a secret from my schoolmates, and cents—which he gave to a printer for outlook for a real future. with this secret I liked to imagine making cards which bore this legend: ONE ME 25 YEARS But Fate intervened when she fell fnyself quite the mysterious, important “Mack Swain’s Mammoth Minstrels.” and severely sprained her ankle. She Mack Swain Working in Twenty- With these as admission tickets, the was compelled to hobble on crutches girl. Fifth Picture in “The Gold for nearly six months, and when her “At school I played the leading role “minstrels” in his father’s barn were a Rush” parents arrived in California at the end in ‘Pinafore’ and other plays put on financial, social, and artistic success. of this time, they found Georgia with for special class days. Then the de¬ Then followed some years’ of show¬ During the making of Charlie Chap¬ only $12,—still lame and unhappy. ing his amateur talents at Salt Lake lin’s United Artists Corporation com¬ Inspired by the timely arrival of her sire to go on the stage seemed to take edy, “The Gold Rush,” now playing at two sisters, her mother and father, she hold of me, and I became restless for church entertainments—at which he sang the . Theatre, Mack Swain evidenced her courage by seeking work this work. I started at the bottom, and danced. the rotund gentleman who has been as an “extra.” She accepted an offer practically doing nothing—one of Then, fifteen years of age. Mack called “the funniest villain” in the role to pose before the camera without sal¬ left home to go on with a minstrel of Big Jim McKay, celebrated his ary in a picture being screened by many aspirants for fame on the stage. twenty-fifth wedding anniversary. Mrs. Joseph von Sternberg, titled “The Sal¬ When my first chance came to sing show. This was his first step up the Swain, who was formerly Cora King vation Hunters”—for the opinion of solos, this, I remember, was the great¬ theatrical ladder, and in his ascent he of the legitimate stage, arranged a Charlie Chaplin and Douglas Fair¬ est height I ever cared to reach. took a fling at every angle of the busi- party in honor of the event and as a banks. “But the attainment of our desire ess, from stage hand to his own pro¬ complete surprise to her husband. Opportunity had returned for she ends there. And I started looking ducer. During this time he appeared Twenty-five guests were there, and by immediately attracted the attention of higher, hoping to find in the next step in vaudeville, “straight” drama, and curious co-incidence Swain was playing the producers, and Charlie’s enthusiasm the goal of happiness. Motion pictures musical comedy. Also he met with for her work in upholding the dramatic iri “The Gold Rush,” his twenty-fifth began unconsciously to usurp the place varied success as actor, producer and picture with Charlie Chaplin. values of this picture, encouraged of music in my mind. manager. Fairbanks to place her under contract. Swain says his part in this picture is “I entered the Chicago beauty con¬ During an engagement in Chicago Chaplin did not forget her, and when the finest role he has ever played in his test of 1922, and won. As ‘Miss Chi¬ twenty-five -years ago with the Kemp- he sought a leading lady for his great entire stage and screen career of thirty- cago’ I was sent to Atlantic City, and ton & Graves stock company, he mar¬ five years. Swain creates a fine heavy ;omedy-drama of Alaska, Miss Hale my desire was now centered on the ried Cora King, the company’s leading and foil for Charlie’s characterization, won over scores of aspirants for the screen. With the money I received lady—and she still is his wife—which lipnor of playing with the master com- and is always a sympathetic and inspira¬ from the pageant contest I came to perhaps is worthy of mention. tional co-worker. eaian. Hollywood. Swain’s first picture work was in “They say it is always darkest just 1913, when he became a member of the partner, doing a black face song and before the dawn. So it was with me old Keystone Comedy Company, join¬ VAUDEVILLE STAR dance act. This partnership act of Gil¬ here in Hollywood. ‘The Salvation ing this organization at just about the lihan & Murray has played in every Hunters’ ‘caught’ in its net a lot of us same time as did Charlie Chaplin. And English speaking part of the world. who were in a dejected state and it was with Chaplin that he “grew up” IN ™LIN movie And today these two boys put on the placed us on dry land—out in the sun¬ on the screen. Both appeared to¬ Tom Murray, Veteran Song and burnt cork between pictures and step shine, as it were. gether in almost all the early Keystone out doing their old song and dance act “I cannot express how it feels to comedies. A great friendship exists Dance Man, Villain in “The —the only addition to their repertoire have attained the certain success which between the two. Gold Rush” being that Tom has learned to play his I have strived for—only the desire Commonly known and identified by own accompaniment on the ukulele. seems to be real. It is to concentrate the movie fans as “Ambrose,” a love¬ The role of Black Larsen, the vil¬ Murray’s first entry into pictures was your whole being on one object. Then sick youth, Swain became a figure in¬ lain in Charlie Chaplin’s United Art¬ eleven years ago with the Eagle Film to be able to encircle that object with deed in these old-time comedies. The ists Corporation comedy “The Gold Company of Jacksonville, Fla. His your heart while you absorb all in name “Ambrose” was tacked onto Mack Rush,” now playing at the . first part in pictures on the coast was thoughts of happiness, achievement by P. S. Harrison, a cinema critic of Theatre, is played by Tom Murray a with Jackie Coogan in “My Boy.” His and strength. Then comes the work note in those early days. In a review veteran of the vaudeville stage. appearance in “The Gold Rush” as of living up to the expectations. Out of “The Fatal Mallet,” he referred in Murray was born in Harrisburg, Ill., Black Larsen is his second picture with of hard work we learn failure is due words of praise to the playing of “that and thirty two years ago appeared in Charlie Chaplin, having appeared as the to our wrong thoughts and that desires big fellow Ambrose” (Swain weighs vaudeville with Earl Gillihan as his Deacon in “The Pilgrim.” are only displaced by desires.” nearly 300 pounds.) special “Gold Rush” Feature Stories Chaplin Makes Laughs of Tears Trickle Into Laugh Heartaches and Tragedies Wrinkles In Chaplin Film World’s Greatest Screen Comedian, Thru Artistic Genius Poetic Pathos and Whimsical Comedy Cleverly Blended and Sense of Humor, Makes Hilarious Comedy Out of in “The Gold Rush” in Which Tragedies and Heart- the Hardships Besetting Klondike Gold Stampeders J aches Are Turned Into Hilarious Laughter An artistic genius and a sense of humor himself from the mob of thousands of Charlie Chaplin as a pathetic tender¬ To have the right types in Truckee, that can convert tears and heartaches into prospectors crossing the Chilkoot Pass foot struggling along with hundreds of in Northern California, where many of joy and laughter—that can cause the tear only stubbornly to go his own lonely way others in search of gold in the Klondike, the scenes of the picture were photo¬ of pathos to lose itself in the wrinkles of through a blizzard that shreds his shabby plus the Charlie Chaplin of comedy fame, fun—is a combination seldom met in real clothing and finally blows him like a piece with all the Chaplin tricks of old—this graphed, Chaplin took a special trainload life, and much less often encountered on of paper into the cabin of a fugitive from is the keynote of what has been described of tramps, with well-seared faces and the motion picture screen. justice—again tragedy is turned into hil¬ as the greatest Chaplin comedy ever tattered garb. In several sequences it But this is just what Charlie Chaplin arious comedy. filmed—“The Gold Rush,” which is an¬ seems an endless line of ragged humanity does in his new film comedy, “The Gold There are tears and laughter, too, when nounced as the feature attraction for Rush,” a United Artists Corporation re¬ Charlie is the wrong recipient of an en¬ next . at the . that is crossing the Chilkoot Pass. A lease, which is described by picture ex¬ dearing note of apology written to his theatre. blizzard rages, and men are blown about perts and_ competent critics as the great¬ rival by the girl whom he adores, and Poetic pathos and whimsical comedy helplessly and hopelessly. They fight on est Chaplin comedy ever produced. “The the note—not meant for him at all— are blended cleverly in “The Gold Rush,” doggedly, as this winding path cut Gold Rush” comes to the . sends him into the seventh heaven of en¬ which was more than a year in the mak¬ theatre next ... amored delight. ing, which will be shown in nine reels, through the snows over a precipitous Out of a situation where a half-starved Again Charlie’s all important love af¬ and which has in it all the elements of mountainside, is the gateway to their wanderer throws himself into a self- fair is rudely interrupted by Big Jim “big production” which have been lacking goal—the Klondike, and Gold. enforced faint at the door of a gold pros¬ McKay whose one and only interest in in the earlier and short films of this In another stretch in the film is Black pector s cabin, so the prospector will pick life is the search for gold. McKay lit¬ laugh producing genius of the screen. Larson a fugitive. He builds a little him up, carry him inside and revive him erally carries the lone little prospector The picture has its bits of deepest hut in the Alaskan mountains, and there with hot coffee and a much needed meal, away from his sweetheart—and straight pathos which are swept instantly into lives as a hermit, amid snow and ice. To Chaplin builds a comedy scene that is to the treasure that is to make them both moments of hilarious comedy; a picture the hut comes the pathetic little tramp— said to excel anything he has ever done. rich beyond their dreams. where the tear of pathos loses itself in Chaplin. He knocks at the door for rest “The Gold Rush” deals with the stam¬ “There is a laugh in every one of the the wrinkles of laughter. and a bite of food, ere plodding on to pede into the Klondike, and Chaplin has nearly nine thousand feet of film in ‘The There is the scene, for instance, where the land of promised gold. Larsen does cast himself in the role of a tenderfoot Gold Rush’,” says one of Chaplin’s close Chaplin, the tenderfoot, a lone bit of not care who starves. His only thought and lone prospector. And when he tears associates. human flotsam and jetsam, just a be¬ is of the police. draggled bit of lonely humanity, finds a The scenes aboard a stearnship show sympathizer and a sweetheart—a girl in a human interest at its big height. The NO TIME CLOCKS dance-hall. In her garish finery she luxury and comfort of the first cabin CHAPLIN AS CHICKEN dances with the sad, little tramp, who are contrasted with the misery, want and IN CHAPLIN STUDIO beams over her shoulder into the eyes illness in the steerage. There is the of his rival, a wealthy miner. little man, who a few years before went CREATES COMMENT on the long hike to the Klondike, and “The Gold Rush,” Great Comedy There is Big Jim McKay, a giant with ox-like strength. He is enraged and the now on board the ship is sep in rich Drama, Largely Product Comedian Actually Plays Role in little Lone Prospector trembles as the raiment and costly furs. He is unhappy because he has lost his sweetheart. And of Inspiration His Latest Film, “The big man menaces him. And the little man thinks that death, after all, is better in the steerage—there is a girl returning Efficiency experts, time clocks and Gold Rush” than the loss of the queen of the dance- from Alaska, dreaming of, and wishing other modern methods to speed up hall. she could find her dear little tramp again. production played no part in the mak¬ Ever since Charlie Chaplin presented ing of The Gold Rush,” and for this reason Charlie Chaplin took nearly “The Gold Rush” at the . CHAPLIN LOSES ONE two full years in painting the celluloid Theatre, his friends have been accusing EATING BOILED SHOE panorama of the humorous side of life him of having spent most of his spare OF FAMOUS SHOES m the Klondike in his great comedy- MADE COMEDY SCENE time in a barnyqrd so perfect in his de¬ drama now showing at the . lineation of a chicken in this great com¬ What Became of It Is Explained Theatre under a United Artists Cor¬ And Charlie Chaplin’s Genius poration release. edy. in “The Gold Rush,” Robs It of: Repulsiveness in Every detail from the most insigni- And at the same time it has been ques¬ Comedy Drama ncant subtitle to the prospector’s “The Gold Rush” tioned as to who it is inside the feathers. trudging over Chilkoot Pass, 2500 of Extra! Extra! them in all, in a blinding blizzard, had Is it really Charlie? To eat one’s own shoe—boiled—is Another great tragedy in Movie the personal attention of Chaplin, the Manager . is authority for something. Land. man who wrote the story, directed the the statement that none other than the But, to eat that same shoe—artistically Charlie Chaplin will never be able picture and himself played the star one and only Charlie Chaplin plays the —is an achievement! to wear his big shoes again. role. part of the chicken, and that it is his This, is done by Charlie Chaplin in Isolated in the vast snow wastes of Actual filming of the picture w£ keen observation of life in all its phases his famous comedy, “The Gold Rush,” Alaska. Lost and without food. Alone Chaplin on February : that enables him to give such perfect coming to the . theatre save for that grim companion, hunger. after months of preparation, an portrayal of the unusual. for an extended engagement. Starvation stalking outside his wind¬ taken on Apr The photographing of these scenes is In what is claimed to be a delightful blown cabin—driven to desperation by 16, 1925. More than five hundre a matter of great interest—and much delineation of great artistry, the public the pangs of an empty stomach, he— thousand feet of film were used in tt credit is due the photographer for the sees Charlie Chaplin as the Lone Pros¬ as others in like places have done be¬ making, and the task of cutting an synchronizing and timing of what is pector and Mack Swain as Big Jim fore—eats his good friend, tho’ that editing required months more known as a “lap-dissolve.” The action McKay in a lonely cabin; stormbound in friend has carried him over the road It is stated that “The Gold Rush of this scene with Charlie in his charac¬ the barren wastes of Alaska. They have to success, to the topmost peak of was made by Chaplin largely throug ter is carried through to the point of been starying for days. In desperation, fame. But what is one friend to a inspiration. At times he toiled fevei the “dissolve.” The camera is stopped Charlie has removed one of his big, worn- man hungry—fame does not fill the ishly on the production for days at and all action is held—the film is turned out, dilapidated shoes, boiling it with ten¬ stomach. tune, calling for utmost efforts froi back a certain number of pictures, and, der care, he serves it a la Ritz Chef. So, Charlie eats one of his famous his studio staff to meet his requin Charlie encased in the chicken frame, The two eat this shoe. And in doing shoes. ments. Again, he rested for days awa which weighs over 150 pounds, takes up so, they make the spectator really believe In “The Gold Rush,” now playing from the studio until new idea his position in exactly the same action they are enjoying their repast. at the . Theatre, under a brought him to activity again. and continues the scene as the chicken. This, is an achievement in art. For United Artists Corporation release, you Usually Chaplin employs very littl Great care and infinite patience is ex¬ the fact, that the very thought of eating actually see Charlie Chaplin boil and comedy, but in “Th ercised in the making of these dissolves, a shoe is offensive to good taste, but the eat his monstrous shoe, with a delica¬ Gold Rush” he is the center of a re: as the slightest difference of position shading of this subject—which could so cy and relish that is an artistic triumph d^ma of the frozen North in the rol means the tedious re-taking of the en¬ easily be made repulsive—is so deftly in pantomime. of a hardluck “sourdough,” dressed i tire scene. However, all this is recom¬ portrayed, that while convulsed with The question now arises how will the baggy pants, the floppy shoes, th pensed by the reception accorded this laughter, the spectator will always re¬ he ever be able to amble through the old derby, and the cane of early assc truly great dramatic comedy of Charlie member the scene as one of the delicious rest of his comedies minus one of his ciation. Chaplin’s. high lights of “The Gold Rush.” famous shoes. Use These Newspaper Stories During The Run
CENTENARIAN IN FROM ENGINEERING CHAPLIN PORTRAYS PICTURE SCENES CHAPLIN COMEDY TO MOTION PICTURES GREAT LONELINESS SHOT 9,850 FEET UP
Old Time Confederate Veteran Malcolm Waite Has Important But He Makes Comedy of It All Chilkoot Pass Filmed for Charlie Dances and Shadow-boxes in Role in New Chaplin in His New Film, “The Chaplin’s Comedy “The “The Gold Rush” Comedy Gold Rush” Gold Rush”
“Daddy” Taylor, a beloved old charac¬ Malcolm Waite who plays the role of Were you ever out in the great alone. What has been pronounced by ex¬ ter of the Hollywood “movie extras bri¬ Jack Cameron—Jack, the ladies’ man— When the moon was awful clear, perts as one of the most extraordinary gade,” was given his chance to do his in Charlie Chaplin’s comedy “The Gold And the icy mountains hemmed you in panoramas ever filmed is the spectacle stuff in Charlie Chaplin’s comedy, “The Gold Rush,” now playing at the. Rush,” a United Artists Corporation re¬ With a silence you ’most could hear. of the famed Chilkoot Pass, gateway theatre. lease, now playing at the .. to the Klondike gold fields, in “The “Daddy” who says he is now in his Theatre, is a comparative newcomer to Then you have a hunch what it means Gold Rush,” Charlie Chaplin’s most one hundredth year, boasts of his youth¬ the screen. pretentious comedy-drama which is be¬ ful agility. Some of his stunts, for the to be alone in a crowd, a stranger in a amusement of the players on the Chaplin Born in Menominee, Mich., thirty two strange land—among strange people ing presented at the .The¬ set consisted of shadow boxing, doing a years ago and educated in New York, where every man is for himself. If you atre under a United Artists Corpora¬ buck and wing dance, followed by turn¬ he completed his schooling at the don’t know what this feels like, then see tion release. ing a couple of cartwheels. The awe-inspiring reproduction of MacKenzie School, Dobbs Ferry, N. Y. Charlie Chaplin in his great comedy Charlie was amazed and amused at the pass was made at an elevation of Waite started on a career of engineer¬ seeing the old fellow “cutting-up” and “The Gold Rush,” a United Artists Cor¬ 9,850 feet, near the summit of the high immediately arranged an added bit to ing. While on a visit to Hollywood in poration release now playing at the Sierras and cost Chaplin more than “The Gold Rush.” And in the dance 1924, at the request of his friend. Jack . Theatre. $50,000 to film. The locale was near See the little tramp, a disappointed hall scene, there the public will see Pickford, he appeared in a picture with the crest of Mt. Lincoln, far above “Daddy” Taylor doing his stuff. prospector, amble into the dance-hall, timber line, on granite ledges where Jack. Later Waite played the part of Taylor is a civil war veteran from Vir¬ seeking, searching for a little companion¬ glisten eternal snows. ginia and prior to his fighting for his Perkins in Mary Pickford’s “Dorothy ship—surrounded by the merry makers, Professional ski jumpers were hired South was a U. S. government scout. Vernon of Haddon Hall.” but with never a sign of welcome from to cut a pathway 2300 feet long through His veteran papers and scout credentials His appearance in “The Gold Rush” anyone. Then left alone while the crowd the deeply banked snow, the ascent attest to the authenticity of his age. of lucky ones go on with the dance. is the first real part which Malcolm rising to a height of 1,000 feet above Until, a smile from “the girl” seems a narrow basin, known as “The Sugar Waite has played. He brings to the to kindle a spark, and as he steps for¬ Bowl,” where rude camps of the pros¬ SHOT GUN COMEDY screen a naturalness of delineation ward to the greeting—finds that it is pectors were constructed. which promises to prove very popular for someone else. To reach the locale, a trail had to be This, and many other little touches of IN CHAPLIN niM with the public and we would like to broken nine miles from the railroad life’s ironies is what makes “The Gold through an immense fir forest to pro¬ see more of this type of acting on the Usually Terrifying Muzzle Made Rush” the great picture it has been ac¬ vide a roadway for the vast amount of screen. claimed by press and public. Funny in Comedian’s material used in filming the majestic scene. “The Gold Rush” The mining camp constructed and the pass opened, Chaplin called upon There is nothing particularly amus¬ COMEDY AND PATHOS FILM CHILKOOT PASS the Southern Pacific railroad to round ing about a double-barrelled shotgun up 2,500 men to portray the gold seek¬ in itself, yet this weapon plays an im¬ COMBINED IN FILM WITHOUT ACCIDENT er’s rush for the Klondike. Bearing portant part in the drollery of Charlie their packs on their packs, a huge Chaplin’s comedy-drama, “The Gold gathering of human derelicts was as¬ Rush” at the . Theatre. Charlie Chaplin Does the Un¬ Big Scene in Chaplin’s Comedy, sembled, representing beggary on a The efforts of Charlie, in the role of holiday. “The Gold Rush,” a Most the Lone Prospector, to keep away usual in New Picture The prospect of appearing in a pic¬ from the muzzle when Black Larsen, Difficult One ture with Chaplin, the most famed of played by Tom Murray, and Big Jim “The Gold Rush” vagabonds, brought rovers from far McKay, portrayed by Mack Swain, and wide, and they realistically fought are engaged in deadly combat, is re¬ During the making of Charlie Chap¬ their way through the snow as if gold garded by many as one of the funniest It has been said that to combine lin’s great comedy-drama “The Gold itself was to be their reward rather scenes of the picture. Rush,” coming to the .The¬ than a mere day’s pay. The shotgun again plays an import¬ comedy and pathos in a film produc¬ atre, in a scene where 2500 men were Chaplin himself directed the scene ant part when the Lone Prospector and tion and not destroy the illusions of giving instructions and personally McKay are stormbound in a cabin and employed as “sourdoughs” for the cross¬ the audience requires a truly great leading the men as is his custom in all the latter, maddened by hunger, seeks ing of “Chilkoot Pass,” the most dis¬ his productions. The frigid tempera¬ to slay his companion. artist. appointed man in the whole outfit was tures and the laborious ascent in the In “The Gold Rush,” his great com¬ the company physician. thin atmosphere of high altitude made Not a man was hurt in the entire the picture climb up the precipitous OLD-TIME MUSIC IN edy-drama of Alaska in ten parts, now mountainside a marvel in scenic pro¬ filming of this scene. This is remark¬ at . Theatre, Charlie Chap¬ ductions. CHAPLIN COMEDY able from the fact that these men, un¬ lin seeks the sympathies in the role of trained to “mushing” through deep Old time memories are recalled by IN ALL CHAPLIN PICTURES a weakling prospector, a hard luck snows and climbing over frozen ledges the music played as an accompaniment to Charlie Chaplin’s great comedy “sourdough” in the Alaskan wilder¬ were compelled to take many chances, Henry Bergman who plays the part of Hank Curtis in Charlie Chaplin’s comedy, “The Gold Rush,” a United Artists ness. and carrying packs on their back—haul¬ Corporation release, now playing at ing sleighs and other equipment over “The Gold Rush,” now playing at the One of the most touching scenes is . theatre, holds the unique the . Theatre. steep, precipitous places. It is mirac¬ Strains of famous old time melodies, where Chaplin prepares what to him is record of having appeared in every Chap¬ such as: “On the Bowery,” “My Wild ulous that this successful scene was not lin comedy for the past ten years. a banquet, but really is a pitiful at¬ Irish Rose,” “Auld Lang Syne,” marred by accident. Bergman is one of the best known “Loch Lomond,” “Waltz Me Around tempt at an elaborate dinner, to en¬ On the last day and the close of the figures amongst the Hollywood Boule- vardiers, and to his friends is known as Again, Willie,” “Pretty Maiden Milk¬ tertain Georgia, the dancehall girl, and scene, one of the “sourdoughs” in some ing a Cow,” “Fascination Waltz,” “A her friends. “Charlie Chanlin’s Cast,” due to the fact Thousand Kisses Waltz,” “The Wan¬ way got a slight cut on the side of the that he usually plays one or more parts, His guests fail to arrive and it grad¬ dering Minstrel,” “When I Look Into head. Then the doctor was happy. having appeared in “Shoulder Arms,” in the Heart of a Rose” and many of the ually dawns on him that they do not With great enthusiasm he started wind¬ four different characters. In “A Woman other old-timers are rendered during intend to come and that he is the vic¬ ing bandages around this poor “un¬ of Paris,” he was reduced to only one the showing of “The Gold Rush.” On tim of a ghastly joke. fortunate’s” head—and when he got part, that of the head waiter, and also through, he had used up enough band¬ in “The Gold Rush,” he is identified only hearing them reminiscent thought goes “The Gold Rush” is now showing back to the days when these beautiful ages to make a turban for a desert as Hank Curtis. But that part will well melodies held sway and jazz was a at the .theatre under a sheik, and the “sourdough” looked like be remembered for the merriment it thing unheard of. United Artists Corporation release. he had been hit by a bomb. causes—and the laughs that ensue. Publicity Stories For Use Any Time
Children of All Nations 500 SKiEED MEN TELS OF CHAPLIN’S First to Bow to Chaplin WORKED ON MOVIE FIRST MOVIE IDEA Present General Manager’s Story Celebrated Screen Comedian First Found Himself and Vast Quantities of Material in Explains Growth to “The Then Children of All Nations Soon Crowned Him “King Charlie Chaplin’s Comedy Gold Rush” of Laughter”—“The Gold Rush” Called His Greatest “The Gold Rush” The following interesting little story So much has been said of the genius tures, directors complained to the powers- about Charlie Chaplin is told by Al¬ Few persons realize the vast quan¬ fred Reeves, his present general man¬ of Charlie Chaplin, celebrated screen that-be that Chaplin wanted his own way tities of raw material that go into the ager who was also manager of the com¬ comedian, and his early discovery, that it and would not “take direction.” It was making of a picture of the magnitude pany in which Chaplin appeared before may not come amiss to relate, as from great talent trying to assert itself, to he entered pictures. Mr. Reeves has of Charlie Chaplin’s new film feature, one who has been close to him, something climb out of the embryo into the uniform known Charlie from his fifteenth birth¬ “The Gold Rush,” or the great army day. He has seen Charlie Chaplin’s concerning his discovery. of the greatest actor in the world. He of artisans required to work these father on the stage and pronounced him As a matter of absolute fact, Charlie was conscious of ability in his soul, as huge amounts into the ingenuous sets one of the most talented actors of the Chaplin was discovered by the children great talent ever is. day. It is the period of 1910 of which that feature a ten-part production, such of all the world. He was not broke Charlie’s greatest problem in his early Mr. Reeves speaks: as Chaplin’s great comedy-drama now “While we played in New York, when he entered motion pictures—a young picture days was his struggle with the showing at the .theatre Charlie conceived the idea of utilizing his man just over twenty years old. Instead, comedy makers to allow him to portray under a United Artists Corporation re¬ spare time away from the theatre in he had several thousand dollars, a con¬ the making of picture comedies. He his parts and ideas as he felt them. He lease. siderable sum for a young actor. Be¬ fought to wear the baggy trousers and outlined his idea to all the members of More than 500 skilled workmen the company—thinking then that all sides, he had been well known in Eng¬ the battered hat. He wanted from the specially trained in scenic art labored he needed was a camera. land and America as a juvenile comedian first to instill ideas, humor characteriza¬ to produce the settings used in the “Charlie and myself, always the best for several years. It is well to bear in tion into his work. When, after much Chaplin studio in the two years of the of friends, agreed at the time to put up mind that he was recognized by shrewd $1,000 each for the purchase of a cam¬ effort, he was allowed to do this he found filming of the picture. theatrical men at that early age. era. We thought then that all we had himself—and then the children found him. Lumber to the extent of 239,577 feet to do was to play as in our vaudeville Another fact, not generally known— They soon greeted him as the crowned comprised the framework; chicken act, in the open air, and it would reg¬ Chaplin was the biggest man on the King of Laughter. And within eighteen wire of 22,750 lineal feet, with 22,000 ister on the screen. The idea of scenes made in short lengths, long shots and comedy lot from the time he made his months he was world-famous—and earn¬ feet of burlap spread upon it, formed first comedy. Mack Swain, the giant close-ups, and inserts being taken sep¬ ing a million a year. the covering for the artificial ice moun¬ arately and later assembled was never comedian, called the “funniest villain” for That Charlie Chaplin was born to be tains used in studio panoramas of “The dreamed of by us. The cutting of the his portrayal of Big Jim McKay in “The a great actor is obvious—and no one Gold Rush.” It required 200 tons of film, in which Charlie has no equal, Gold Rush,” the new Chaplin super¬ man “discovered” him at all. He first plaster, 285 tons of salt and 100 bar¬ was never thought of by him then. comedy, was one of the first men to discovered himself, and the children re¬ rels of flour artificially to produce the “We entered into this agreement in sponded. The highbrows came later as ice and snow. In addition four car¬ all seriousness, but because our work appear with Chaplin in that seemingly loads of confetti were employed in pro¬ took us away from New York, it was long-ago period. they always do. ducing blizzard and snow scenes. abandoned. But, Charlie always carried From no less authority than Swain “The Gold Rush,” a United Artists Corporation production, is announced as The tools used, including 300 picks the idea in his mind. Since then we comes the statement that Charlie Chaplin, and shovels, would constitute a year’s have often wondered what the outcome the feature attraction for next . from the very first day, divined and went stock for a large hardware store. Other would have been had we carried out the by the management of the . beyond what was expected of him. With- miscellaneous items of hardware that original agreement. Perhaps such a gi¬ in a short time from his entry into pic¬ theatre. - entered into the picture include 2,000 gantic comedy as “The Gold Rush,” feet of garden hose, 7,000 feet of rope, the new Chaplin United Artists Cor¬ four tons of steel, five tons of coke, poration production, would have come four tons of asbestos, thirty-five tons sooner. MOVIE BROWN BEAR BOILED SHOE FOR of cement, 400 kegs of nails, 3,000 “On returning to England in the sum¬ FILM COMEDY MEAL bolts, and several tons of other smaller mer of 1912, we combined business with FROLICS IN SNOWS articles. pleasure by playing the theatres of the These items include only the mater¬ Famous Chaplin Footwear Serves Channel Islands. While playing the Big Beast in Charlie Chaplin’s ial used in the studio sets and do not theatre on the Island of Jersey, there Odd Purpose in “The Gold account for the great quantities of ma¬ was a street parade and carnival in pro¬ “The Gold Rush” Enjoyed Rush” terial transported to the summit of the gress and a news weekly cameraman re¬ Blizzard Scenes high Sierras, where a very large pro¬ corded the event. He was here, there The Chaplinesque scene of “Chilkoot portion of the scenes in the picture and everywhere, but wherever he went John Brown who plays the role of Pass,” shown as an introduction to were taken, with a great army of ex¬ a very pompous gentleman, who was ap¬ himself—the big brown bear which fol¬ Charlie Chaplin’s great comedy “The tras and the necessary artisans in at¬ parently in charge of affairs, would al¬ lows Charlie Chaplin around in “The Gold Rush” coming to the . tendance. ways be found in front of the camera Gold Rush,” his new United Artists Theatre, under a United Artists Cor¬ On the studio lot in Hollywood were lens. He would shake hands with the Corporation release, now playing at the poration release, was staged in the constructed huge mountains that were local dignitaries and always turn away . theatre, was one member High Sierras of the California Rock¬ visible for a long distance; so realistic from them and face the camera as he of the company on location that really ies, almost on the exact locale where the that many strangers in the cinema cap¬ did so. He might be termed the first enjoyed his sojourn up in the snow first pioneers crossed—the Donner ital were deceived by the artistry of ‘camera hog.’ Always would he bow and country. Party, famous in history of the early the technical heads of Chaplin’s or¬ register his greeting to the camera while It was springtime and John Brown West. ganization. Glistening in the sun¬ his guests stood in the background, or had been spending his days and nights This valiant band of pioneers crossed light, the artificial snow-capped peaks off to one side. in Southern California, but when taken this range of mountains and in crossing gave the appearance of a huge section “Charlie was completely fascinated out to the mountains he thought he had suffered great privations. Many died of of the snow-crowned summit of some by this bit of business, and told me then returned to his one-time freedom of the starvation, and it is a matter of rec¬ Sierra peak transferred to Hollywood, that some day he would put it in a pic¬ snows. For the first few days he was ord that they were compelled to eat and hundreds of visitors made pilgrim¬ ture. In an early picture of his—‘Kids uncontrollable, and it was necessary to their shoes, making a meal of roasted ages to the neighborhood for a closer Auto Races’—^you will find the fulfill¬ give him as much freedom as possible. shoe leather. It is from this authentic view. ment of his resolve. He tried to break from his cage—and data revealed in research that Charlie These snow mountains were em¬ “We returned to America shortly was showing signs of a bad temper Chaplin conceived the idea for one of ployed for close-up views, and as back¬ afterward for a second tour—and while until a stockade was built for him in his great scenes in “The Gold Rush.” grounds for scenes not practicable to playing in Philadelphia, upon response the snows. Then he was happy, and Charlie, as the Lone Prospector, and shoot in the real snowbanks them¬ to a wire from Kessel and Bauman— for days, hour in and hour out, he Mack Swain, as Big Jim McKay, are selves. Even with the large force of Charlie went to New York—and there frolicked to his heart’s content. isolated in the barren wastes of Alaska. workmen employed, weeks were re¬ signed his first picture contract. On the day of his scenes, the ulti¬ Storm bound in a deserted cabin they quired to fabricate these settings. Only “And so, contrary to the general idea mate in happiness came for John are without food. Converting the grim one production at a time occupies that Charlie was ‘discovered’ for pic¬ Brown, as then he was turned loose and tragedy of the Donner party into Chaplin’s attention, and the entire stu¬ tures while playing in Los Angeles, he following each “take”—he scampered laughter, Charlie removes one of his dio was given over to the settings used went to California with a one-year pic¬ off among the trees, to be captured famous shoes, and boiling it, the two in “The Gold Rush” until the last foot ture contract in his pocket. The rest after much difficulty and sent through make a meal of this for their Thanks¬ of film had met with the master com¬ of Charlie’s history is written by the his scene again. giving Dinner. edian’s approval. children of the nation and himself.” J X Two Splendid Chaplin Magazine Features Chaplinas Genius Supreme Chaplin The Laugh Maker On set in Famous Studio Shows a Philosophic Side Neither Mobs Nor Megaphones and a Minimum of Noise English Writer Pictures Famous Comedian’s Efforts to During Scene in His New Super-Comedy, “The Gold Learn Life’s Secrets and Set World Aright for Rush,” and the Inimitable Comedian Reigns Over All Benefit of Boys Who Face Hardships of Poverty
(Special feature to be signed by Photo¬ Only three scenes were taken in one “I walked down these steps one day To Exhibitors—The following special play Editor or Staff Writer.) entire afternoon, but the proof that Chap¬ to look at the river,” he said, “and I feature story can be handed as an ex¬ The Charlie Chaplin studio is differ¬ lin is without doubt the hardest working clusive to the dramatic or Sunday edi¬ fell in, and a dog swam in and saved me. tor of your best newspaper for use entiated from most other habitats of the individual in Hollywood is that each prior to or during the run of "The Gold Everybody else has forgotten that. It photoplay by the use of the word itself. scene is shot at least twenty times. Any Rush.” -was just one of the little incidents of Essentially it is a studio—not an aggre¬ one of the twenty would transport almost a poor boy’s boyhood; but I shall never By Hannen Swaffer gation of buildings where scores of su- any director other than Charlie; he does forget.” I often wondered what Charlie Chaplin periority-complexed individuals turn out ’em over and over again, seeking just the thought of it all, this life of ours, I animated pictures simultaneously. One shade to blend with the mood. And his Just around the corner, at the end of mean with its mistakes and its blunders set at a time is used; the rest of the moods are even more numerous than his Westminster Bridge, he stopped again. —its sorrows and its joys—its virtues stages are dark. The handful of people scenes. “When I was a boy,” he explained, and its crimes. He hadn’t summed it clustered around the two inseparable cam¬ “Just once more—we’ll get it this “nearly thirty years ago, a man stood up when I saw him last, although ponder¬ eras might appear to the average film time!” It is his continual cry, ceaseless there selling tomatoes and dying of con¬ ing over it for hours had made his soul magnate to be doing anything but making as the waves of the sea. And each ad¬ sumption^ ‘Who’ll have a ripe tomato?’ a gloomy one for years. For, a poor a screen epic. ditional take means just three times as I used to watch him for hours. I walked boy once, he had risen to great wealth There are present neither mobs nor much work for him as for anyone else. across the bridge last week and he was and world-wide fame. And he wanted megaphones. There is a minimum of Perhaps in the middle of a scene when still there—still dying of consumption to put the world right in his wondering noise. The cameramen, property men, everything seems to be superlative, he and still selling ripe tomatoes. Only, way, so that other boys should not suffer electricians, all talk among themselves will stop the action with a gesture, “Cut” now he sits down. There is just that as he had done, so that people might in hushed whispers, when they speak at —he walks over to a little stool beside difference.” understand each other more. all. For the most part they look into one of the cameras and leans his head “When I was a boy, people slept in In London, where I spent many hours the center of the set in much the same upon the tripod. The cameramen stand the arches all night, and though I have in his company when he came back a grown up, I see them still sleeping under way as the Sunday flock looks at its silently beside their cranks; everyone vir¬ national hero, Charlie Chaplin would walk the arches. I am living at the Ritz Hotel ; pastor. For there gesticulates Charlie tually holds his breath until Charlie jumps but they still live in the open air. I around the streets in the places where he Chaplin. up with an enthusiastic cry. have been trying to be a boy again, all was young, discovering his boyhood again. The set. A little cabin in Alaska. The “I’ve got it Mack, you should cry: the weeks I have been in London. He spent nearly every night in London “Now I will try to be a fairy; fairies bare wooden walls re-echo the emotions Food! Food!—I must have food! You’re trying to be a Peter Pan, a boy who are little boys. of two starving men—one almost insane starving and you are going to pieces. grew up because he couldn’t fcrget. And “How much money have you? Give from the want of food—the other passive See—like this !” he liked being with H. G. Wells, and Tom me all the money that you have and I in submission. Mack Swain, a veteran trooper, watches Burke, the author, and me. For we saw will give you all the money that I have. “Great! Now just once more—for into tbe soul of a man' whom the world We will empty our pockets and creep luck.” intently as Charlie goes through every thinks merely a comedian. along a row of sleeping people and drop The speaker is the little man in very detail of the action. Charlie has spoken to me and his money in their pockets without waking baggy trousers and a funny bob-tailed “Let’s take it!” Charlie suddenly ex¬ friends, through half the night, often of them, and, when they wake up, they will coat. He is wearing one huge, turned-up, claims—“What do you say. Mack?” his doubts and fears. He has read Wells be rich; or think they are rich.” long worn-out shoe; his other foot is un¬ and Turgeneff and- Dostoievsky; but And so saying, he crept along and put tidily wrapped in sacking. His collar “Sure” answers Mack. everywhere he has failed to find the all sorts of money into the clothes of the and shirt are affinities in dirt, and his And again the scene is re-enacted and secret that would put this sorry world sleeping outcasts. face is the composite mirror of souls recorded in celluloid by the tireless cam¬ aright. For they talk without hope, which have gone before him. eras. most of these people. It is only gloom I tried to get him to tell me what was Strange how that queer get-up is unable they see. the most beautiful thing he had seen in to wipe the pathos from his eyes—how Charlie Chaplin calls his newest pic¬ Chaplin walked down to the Thames London, and the most tragic thing, and utterly those ragged trousers and the ture, “The Gold Rush,” a comedy. This embankment, late one night, when he was the most extensive thing, and the most trick mustache fail to rob his brow of because he has on his comedy make¬ in London last, and sto®ping suddenly, wonderful thing. the Beethoven sweep. One looks at the up, and because his principal purpose for darted his fingers along a groove about “You cannot answer questions like patched coat-tails and thinks of Hamlet; four feet from the ground, a groove upon that.” he said. “Life doesn’t answer the time being is to make people laugh. hears the voice of the Jester and thinks the wall that safeguards the Thames. questions. But, wait! The most wonder¬ of a cardinal. He acts and directs the But Charlie is drama personified; he “What are you doing?” I said. ful thing I have ever seen in London scpie, conceives and considers—Chariot couldn’t possibly create a chuckle with¬ “I am being a little boy again,” replied is what we have just seen outside—the might equally have become a poet or a out shading it with the accompanying the great comedian. “When I was six, spectacle of people sleeping out of doors, prime minister, an actor or an arch¬ tear, for so utterly is he the artist that I used to walk along beside this wall while we enjoy luxury. They do it, too, bishop. the precisely modulated contrast is in¬ and I couldn’t see over the top. My apparently without complaint—just en¬ Opposite him on the set is Mack Swain, stinctive. fingers reached as high as that, and I during it. a man almost counterbalanced in avoir¬ Clowns buffooning around the throne, always wondered what was on the other “I have been spending a month trying dupois and art. A long time ago he used have ruled empires. But a clown upon side. Now that I know, I don’t want to get back into my boyhood, and I see to wear a silk high hat and answer to the throne would be incongruous were to know, because water doesn’t seem just the same things that I saw thirty the name of “Ambrose.” It was in those he other than the one and only Charles. new, does it?” years ago. Some of the same people are leaner days that Charlie met him; cus¬ “A Night in a London Music Hall”— Then, across Westminster Bridge he still enduring them, and some new people tard pies then were theirs, both to give “A Woman of Paris.” Between them a walked, and pointed to a palace of pain are enduring them; and it goes on and on, and receive. meteoric career comparable with nothing facing the House of Commons—St. and, if I gave away all my money it Now they have gone back further than in the cinema sphere, even as Chaplin Thomas’s Hospital, with its hundreds of wouldn’t do any good, and, if I keep the era of custard pies, for the present is himself comparable with no one else beds. it all, it won’t do any good. We cannot scene brings memories of the gold rush— in it. “Do you see that third light in that look over the Wall of Life even when to those, that is, who suffer memories. To the man on the street Charlie is block of buildings?” he asked, “There we grow up, and, if we do, we don’t see Charlie and Mack are miners starving a darling of the gods; as a matter of is the bed where my father died. When anything.” in the cabin. Mack in particular, because fact, one surmises that the gods, far I was a boy I stood here all night, just “All of us are seeking good,” he says. he’s making an awful lot of noise about from fondling him, have dealt him many where we are standing now, crying and “We sin only in blindness. The ignor¬ it. Also, it appears, he is temporarily a smack. An hour or two on his set wondering when the end would be. Do ant condemn our mistakes, but the wise insane with the hallucination that Charlie shows that only his infinite energy and you know why that light is burning there pity them.” is a chicken, and that such a chicken his mental agility have enabled him to still? Somebody else is dying, and it It is only a film comedian who has would still the void in his aching stomach. laugh at them. goes on and no one can stop it—not all said it—but, oh, how wisely! I wonder Wherefore he stalks Charlie with intent “The Gold Rush,” a United Artists the money I have, nor all the popularity if any great writer living now, or any to kill, only to be outwitted by the nimble Corporation release is announced as the I have, nor anything.” great philosopher now resting in the Charlie and the advent of a huge black feature attraction for next . And by Westminster Bridge, too, there shades, could have put it more beautifully bear. at the . theatre. are some steps. or with more simpleness. THE CAST
THE LONE PROSPECTOR, CHARLIE CHAPLIN
Big- Jim McKay. . .Mack Swain g Black Larsen.Tom Murray The Girl.Georgia Hale Jack Cameron. .Malcolm Waite Hank Curtis. . . Henry Bergman
Miners, dance hall girls and hahitues,
sailors, pas¬ sengers and others.
1m COLD miSH" THESE HERALDS I, 000 to 5,000 at - $3.75 per 1.000 can only be supplied by 6,000 to 10,000 at - 3.50 per 1,000 II, 000 and over at - 3.25 per 1,000 The LONGACRE PRESS INCORPORATED Dating at $1 25 per 1.000 Extra / 427-31 West 42nd Street NEW YORK CITY Send Money Order or New York Draft or we will send'parcel post ORDER DIRECT C. O. D. charges collect.
Printed in U.S.A. ABOUT THE STORY The Alaska of the days of the Klondike gold rush; the lone prospector; miners big and little and old and young; dance halls and dance hall girls and hang- erson; mining camp types of all sorts; assayers; ships’ officers and crews; incoming and outgoing passengers; newspaper correspondents and photographers—this is the locale and these the people pictured in Charlie Chaplin’s greatest of all comedies, “The Gold Rush.’’ Though a new note in comedy dramatics is sounded —in which the tragedies and heart breaks of man’s eternal struggle for happiness are made uproariously funny—there is, in addition, the Charlie Chaplin of old; the Chaplin of the little derby, the trick cane, the baggy trousers, the little mustache, sloppy shoes and waddling walk. ACCESSORY ORDER BLANK FOR CHARLIE CHAPLIN in “The Gold Rush” Address_ Name of Town,
How Amount Many
POSTERS One Sheet, No. 1, 12 cents. One Sheet, No. 2, 12 cents. Three Sheet, No. 1, 36 cents. Three Sheet, No. 2, 36 cents. Six Sheet, 72 cents. Twenty-four Sheet (two styles), $2.00
LOBBY DISPLAY PHOTOS Hand colored, 22x28 (two in set), 40 cents each. . . . 80 cents per set Hand colored, 11x14, (eight in set) 75 cents per set. . Black and white squeegee photos for newspapers and lobby (twenty-five in set), 10 cents each.
SLIDE No. 1, 15 cents.
SLIDE No. 2, 15 cents. MATS— “THE GOLD RUSH” SCENE CUTS How Many
BB-1—One column, 30 cents. Mats 5 cents. BB-2—One column, 30 cents. Mats 5 cents. BB-3—Two column, 50 cents. Mats 10 cents. BB-4—Two column, 50 cents. Mats 10 cents. BB-5—Three column, 75 cents. Mats 20 cents
SPECIAL PUBLICITY CUTS
A—One column, 30 cents. Mats 5 cents. B—One column, 30 cents. Mats 5 cents. C—Two column, 50 cents. Mats 10 cents. D—Two column, 50 cents. Mats 10 cents. E—Three column, 75 cents. Mats 20 cents F—Three column, 75 cents. Mats 20 cents
ADVERTISING CUTS, LINE DRAWINGS
BBD-1—One column, 30 cents. Mats 5 cents. BBD-2—One column, 30 cents. Mats 5 cents. BBD-3—Two column, 50 cents. Mats 10 cents. . . . BBD-4—Two column, 50 cents. Mats 10 cents. . . . BBD-5—Three column, 75 cents. Mats 20 cents. . . BBD-6—Two column Star, 50 cents. Mats 10 cents. BBD-7—One column Star, 30 cents. Mats 5 cents. BBD-8—Two column Star, 50 cents. Mats 10 cents. BBD-9—One column Star, 30 cents. Mats 5 cents. BBD-10—Two column Star, 50 cents. Mats 10 cents BBD-11—One column Star, 30 cents. Mats 5 cents
TOTAL.. Kindly remit full payment with accessory order.
; fitter an-Directed b, CHARLES WUN
L . V Released thru United Artists TOUR EXPLOITATION CUE FOR '42! em^ f SELL THE CLJie CLpL THE FANS LOVE BEST! ^^rWlHE GOLD RUSH’’ brings you as its star the greatest entertainment figure the world has ever known. Charlie J- Chaplin, the glad, sad, pathetic, hilarious, scared but courageous, defeated but triumphant clown, prances through it with all the rib-busting hilarity that has made him a heart-ivarming symbol of fun wherever people love to laugh and forget their troubles! \ Just in case there is any doubt about it in anybody’s mind, every showman can exploit ^^The Gold Rush” with the absolute certainty that it is, without exception or qualification, THE FUNNIEST PICTURE CHARLIE CHAPLIN HAS EVER MADE! And this statement, standing as a simple, unchallengeable fact, carries with it the clear implication that ^^The Gold Rush” is the greatest single piece of entertainment ever produced! While the comedy character of Charlie Chaplin is essentially changeless, ‘^The Gold Rush” gives you special opportunities for exploiting it. This time Charlie, the pathetic little fellow to whom everything happens, is found in a new and special setting—the frozen Klondike—and in new comedy situations. Sell Charlie not only as the frightened, kind- hearted, ingenious little tramp, but as the bewildered prospector, caught up in the rough-and-ready life of a gold rush camp. And don’t neglect the enormous exploitation possibilities of the ‘‘Gold Rush” title in setting your pub- lisity and tieup breaks on this greatest of all Chaplin smasheroos! SELL THE YOUNGSTERS PRIZES TO KIDS FOR To a large portion of the kid population the special, unique flavor of CHAPLIN IMITATIONS Charlie Chaplin’s comedy genius may need special selling because of the infrequency ^vith which he has heen seen on the screen in recent years. Al¬ Through school classes and groups, through boy scout though Charlie’s fabulous laugh-making powers are already a matter of troops, boys’ clubs and other juvenile groups, organize legend, the famous tramp character with the mustache, derby, cane and gun¬ Charlie Chapin impersonation contests with prizes for the boat shoes is hearsay to a certain number of the young folks. best imitation of the renowned Chaplin costume, makeup, and comedy antics. The best way to sell Charlie Chaplin’s traditional character to the young Chaplin impersonations are a standard sport among folks is by the good old tried-and-true method of Chaplin impersonations. American kids. You’ll have no difficulty in rounding up Make the figure of Charlie Chaplin, with his comic get-up and funny walk, town-wide interest in such a contest. Organize it on as big a familiar spectacle all over your town. And in selling “The Gold Rush,” a scale as vou can, giving every kid in town a chance to you can add a distinctive note to your Chaplin impersonations in many cases participate. You can arrange preliminaries to be held in ^ by equipping them with the prospector’s pick or shovel and the burlap- the school playgrounds or at boys’ club or scout meeting swathed foot which Charlie wears in this picture. places, and hold the semi-finals and finals in your lobby. On this and the following pages are some of the ways in which you can In publicizing the contest use some of the numerous stills use the Chaplin impersonation gag to sell the hilarity voltage of “The Gold that show Charlie with pick or shovel, or with his foot Rush” to the youth, as well as the older generation, of your locality. wrapped in burlap, and encourage the kids to adopt this special Chaplin character in their impersonations. It’s a stunt that wdll set your whole town laughing— and a stunt that assures you the most effective show-selling on your Chaplin picture. "CHAPLIN DOUBLES" A stunt that paves the way to extra large-scale newspaper breaks on your “Gold Rush” campaign, the “Chaplin Doubles Popularity Contest” can be run either separately or as an adjunct to your city¬ wide impersonation contest. Get your paper to run a daily coupon along with blurb stories on the Popularity Contest, and invite readers to send in votes for their favorite Chaplin impersonator—the kid in their family or CHAPLIN COSTUME PARTY neighborhood who they think can do the best Charlie Chaplin ^ impersonation in town. The local kids will immediately start You’ll create a real publicity spl enough different possible versions of organizing their campaigns for votes and showing their Chaplin imitating talents to the neighbors—all of which will add up to more with one of the welfare organization any laughs and a real contest, “Gold Rush” show-selling. stage a costume ball at which male gash in yom* town by getting together When the ballots are all in, you might make the half dozen or version of Charlie Chaplin. The bes or national defense committees to so kids who poll the most votes compete in a run-off impersonation evening’s grand prize—and there areuests must be costmned in their own contest in your lobby or on the stage, awarding a prize to the a Charlie Chaplin get-up to assiu*e mst costume of course should win the best of the lot. / Page Two -m^; ^'hm4fT ‘‘GOLD RUSH” ON THE AIR Virtually all radio stations, large and small, have one or more prize programs in which cash or other awards are given to contestants — usually for answering questions. For such a program “The Gold Rush” is a perfect title—full of profit- promising come-hither both for contestants and for the hstening audience. See if you can get the station or sponsor running one of these prize programs either to change its name to “The Gold Rush” or to use your picture title as a subtitle for the radio show. As a further inducement other tieups can be offered to the “BLIZZARD” SETPIECE station, such as a special reading trailer on your screen plugging “The Gold Rush” radio show in exchange for air plugs for the picture. FOR YOUR LOBBY Here’s your idea for a lobby setpiece that they simply can’t pass by. Blow up a cut-out of Charlie, using still No. 275A, or one of the other good full-length Chaplin stills. CO-OPERATE ON DEFENSE BONDS Place it in a glass-enclosed or cellophane-enclosed box in a corner of your lobby and turn an electric fan on it, with a In the “Gold Rush” title and in Charlie quantity of white confetti or torn bits of white paper to Chaplin’s personality, you have a real atten¬ make a good swirling snow storm blowing around the cut¬ tion-stirring tieup to offer the Treasury De¬ partment agency and other mediums through out. For additional eye-catching eff^ect, put a pair of baggy which U. S. Defense Bonds are sold in your cloth trousers on Charlie which will be whipped and blown town. Here is a chance, which no showman in the wind from the fan. Placard your display as follows: should overlook, to turn your show-selling “SEE the Greatest Laugh-Blizzard of All Time—Charlie BUY effort into channels which will contribute im¬ Chaplin in ‘The Gold Rush’!” portantly to the nation’s war program. Sug¬ UNITED gest newspaper ads and displays in which the STATES'". familiar Defense Bond poster, illustrated SAVINGS here, will be used together with scene stills from the picture, with tieup copy along the "BONDS lines of; “Join the Gold Rush—Buy U. S. AND STAMPS Defense Bonds for Your Present Safety and Your Future Profit!” As a further tieup aiding the defense effort, see that any local merchant offering co-operative contest prizes in connection with your show, gives these prizes in the form of Defense Savings Stamps. “Gold Rush” Treasure Hunt I A “Gold Rush” treasure hunt fits in so smoothly | I with your campaign of picture title promotion, and | SET "GOLD RUSH ' SAVINGS BANK TIEUPS I offers such important show-selling aid through dealer | I tieups, that you’ll want to make it a leading stunt in | Savings Banks will also see a potent tieup for THE GOLD RUSH Begins at Your Sauings Bank I your “Gold Rush” selling lineup. | promotion of deposits by using the “Gold Rush” I Contact your town’s leading department store and | theme. Many banks or banking associations are I arrange a customers’ Treasure Hunt based on “The | going in for vigorous promotional campaigns to I Gold Rush.” The stunt is worked by printing “treas- | increase their lists of depositors. You have a per¬ Prouide NOW for. I lire” clues on a certain number of the sales slips or | fect slogan and an eye-catching pictorial approach Your Children Your Fulurc Comfort I receipts given with purchases in the various depart- | to offer them. Shoot for newspaper ads, window Your Old Age I ments of the store on a certain day. Each clue, which | and indoor displays using the slogan, “The Gold I bears your theatre imprint and playdate, leads the cus- | Rush Begins at Your Savings Bank—Provide Now WEST SIDE SAVINGS BANK 1 tomer to another department of the store where an- | for Your Future,” etc. 43rd and River Drive I other purchase is necessary to obtain the next clue. | I The fifth or sixth clue received should lead to the | I “treasure” in the form of a souvenir award, a discount | BALLY CHAPLIN THE PROSPECTOR! I coupon, or a grand prize of cash or merchandise. | Send out a Chaplin impersonator in the guise of a prospector, complete I With proper advance promotion by the store, this | with pick or shovel, and pack mule which he can lead through the busier I co-operative stunt should build up wide publicity and | sections of town. The impromptu comedy which a clever impersonator can per¬ form with this getup is sure to stop traffic anywhere. Have your bally man hand I direct ticket-selling for your “Gold Rush” engagement. | out large quantities of yellow-colored stage money imprinted with the following words: “The Gold Rush is on”—^Rivoli Theatre—^Now!” Paffe Three CHAPUN LAU6K a Hilarity GOLD 4 EHARLIl EHAPLIN d wmlW i ® pi Sell Chaplin Hilarity ^^Qold Rush^^ Standee • For Your Lobby From Your Marquee This arresting lobby standee can easily be constructed by your house artist, and will effectively get across the The brilliant “Gold Rush” twenty-four sheet gives you the principal art flavor and charm of the “Gold Rush” comedy. The element for a flash animated marquee display as illustrated above. Chaplin cutout is from Still No. 13; the signboard can , Cut out the Chaplin cartoon from the poster and mount it, with the elbow be made from compo board or light wood. Set it up in ► hinged for a simple animation whereby Charlie can be made to don and doff his your lobby well in advance, preferably under a colored celebrated derby by means of a concealed motor and rocker arm. The Chaplin spot for maximum effectiveness. Move it out in front head shown at the right of the marquee is cut out from Still No. 13. of the theatre when your showing begins, changing the For maximum attention value, synchronize this animated display with a hilarity words “I’m With You” to “See Me Now.” laugh record (see Page 7), played on your P.A. system and piped through a speaker mounted behind the marquee. For the lower part of the front and entrance, we recommend Stills Nos. 11, KIDS' PARADE TO THEATRE 12, 13, 27, 30, 275, 476, 859 and 930 for effective blowups. Organize local kids into a “Gold Rush” parade to your theatre—to consist of a procession of youngsters in Chaplin makeup carrying banners proclaiming, “^IFe’re Joining the GOLD RUSH at the Rivoli Theatre” Festoon it with local kid bands such as school bands, scout fife-and-drum corps, etc. Municipal bands should also be enlisted if available. "GOLD RUSH"—BOYS' ATHLETIC EVENTS See if you can get a potent store tieup with the stunt by arranging with a local department store to observe a “Gold ^ If a boys’ athletic meet can be arranged by the Rush” Bargain Day, and have the kid parade start off from local schools, boys’ clubs, scouts or other kid organ¬ the store. izations during the period before your opening of “The Gold Rush,” you have an opportunity for wide¬ spread selling among the younger generation by offer¬ ARROV/S POINT TO GOLD RUSH ing to sponsor one of the races, and naming the event “The Gold Rush.” A small money prize in the form “This Way to THE GOLD RUSH” is a slogan that’s of Defense Stamps, either put up by you or promoted certain to startle your town into attention and curiosity through a tieup with a sporting goods house, will pro¬ about your show. Print it in big letters on large cutout vide ample reason for the “Gold Rush” appellation, arrows and snipe them on every available fence, tele¬ and will also open the way to publicity through the phone pole, etc., pointing toward your theatre. The \ participating schools or organizations. See that Chap¬ lin stills, theatre and picture credit are included in any slogan and arrow can also he placed on sidewalks if announcement of your “Gold Rush” event. local regidations permit. "GOLD RUSH BEGINS IN TOWN"— YOUR PERFECT CO-OP AD TITLE SURPRINT HEADLINE “GOLD RUSH BEGINS IN TOWN”—that’s the newspaper I A “Gold Rush” of Values, “Gold Rush” Bargain Day, A Money- | streamer headline that’s guaranteed to create one of the greatest I Saving “Gold Rush”—these are some of the streamer heads that imme- | sensations your community has ever known! I diately suggest themselves for a dealers’ co-op ad page or double truck | You can get this sensational headline on the front pages of I promotion that’s a honey for money at your box-ofl&ce. | at least one edition of a local paper by tying up for a surprint I “The Gold Rush” is obviously a made-to-order title for dealer tie- | stunt—printing the headline in color over the regular edition, I ups that sell shoppers the idea of money in their pockets through bar- | and getting newsboys to cover the town cry¬ I gain prices. Any commodity or service will fit in smoothly with this | ing, “Read all about the Gold Rush—Gk>ld I sales appeal; and the high-voltage attention valne which a Charlie | Rush hits town,” etc. The streamer head I Chaplin feature gives it will make any merchant eager to join with | should be followed by another headline in I the tieup. | somewhat smaller type, tying the stunt di¬ rectly in with your opening, such as; “Chap¬ I Shoot for big display ads and windows on this dealer co-op theme | lin PicUire Opens Tonight at Rivoli Theatre.” I as a means of boosting your ticket take on “The Gold Rush”! | It’s a cinch for a sellout—both for the news¬ paper and for your show! Page Four SELUHG points the way to RUSH at your Ticket Wicket! UNIQUE CONTEST SELLS CHAPLIN TALKIE ANGLE The sparkling commentary, spoken and written by Charlie Chaplin, that runs through the entire action of “The Gold Rush,” is something unique in pictures and one of the sensa¬ tional laugh-creating features of this show. As the action pro¬ ceeds, Chaplin’s pungent comments point up each hilarious sequence and make it even funnier. You’ll sell the fans on this unprecedented entertainment appeal of your picture by joining forces with your local news¬ paper to run a novel “Commentary Contest”—a stunt that offers fans a chance to write their own commentary to a number of Charlie Chaplin scenes in “The Gold Rush” and see if they Second Day can make them as funny as Charlie does. A set of two-column contest mats, shown here in reduced size, is ready for planting in a big six-day Charlie Chaplin Commentary Contest that pro¬ vides Chaplin fun for the fans and a socko series of running breaks for your show. Set a maximum limit of twenty words ^ to the captions—the shorter the better—and suggest to fans that they write them either in prose or in rhyme. Here’s a sample Chaplin Commentary for the first scene shown: ^ a Gold Rush prospector our Charlies well posted— He sees that his tootsies are thoroughly toasted!” Set this ticket-selling contest in your paper well in advance! Order the complete set of contest art on Mat No. 48B—30c; Cut—50c. Third Day Fourth Day Qet ^Em All Doing ^^The Oceana RoW^ ON THIS SCENE One of the most famous sequences in all film history is of course the great Oceana Roll scene in “The Gold Rush,” in which Charlie Chaplin inserts the point of a fork into each of a pair of frankfurter rolls and, treating them as a pair of ballet dancer’s feet, makes them do an exquisite dance on ^ a dinner table. The delightful humor and pantomime artistry of this scene make it an unforgettable classic. Fifth Day Sixth Day An “Oceana Roll” contest for patrons in your lobby, on your stage or in a promoted auditorium, is a made-to-order stunt that can’t fail to get the town talking. Many people have Sell It Through the Schools already tried it in their homes. Set up a small table in your lobby, provide the necessary rolls and forks, and then invite Student Essays on Charlie the fans to try it to the accompaniment of some snappy recorded The value of humorous entertainment as an aid to national morale furnishes a vital dance music. The best performances given by contestants at theme for compositions and essays by school children. Local school authorities and stated times during the day can be awarded guest tickets or teachers should be more than willing to sponsor essay contests on such themes as “The cash prizes promoted through a tieup with a local baking Importance of Charlie Chaplin Comedy to America in These Times.” Comparison can be concern. made with previous times of national crisis, when the famous comedians of the day con¬ tributed vitally to the morale of the public and the armed forces. It’s a stunt that will make for hilarity, whether the Oceana Roll performances are good or bad. See that it’s well covered "Gold Rush" Poster Contest ^ by the press, with pictures and feature stories. Charlie Chaplin is an irresistible subject for kid artists, and a “Gold Rush” poster contest run in conjunction with elementary school and high school art classes is a certainty for widespread par¬ ticipation—the kind of participation that will clinch the appeal of your show both with the youngsters and their elders. Show them some of the regular “Gold Rush” posters for an idea of possible treatment, with scene stills as suggestions for subject matter with which they can work. You’ll probably get some results good enough in quality to merit reproduction in your local paper for added publicity; and you can also display the winning poster in your lobby. Page Five PLANT BREEZY RHYME CONTEST. When the guy with the Qay, Qaggy Last-line Limericks derby and cane Goes prospecting with Sell Charlie Chaplin Fun might and with main, This set of snappy, breezy limerick last-liners is perfect for clinching the care¬ free hilarity of “The Gold Rush” in the minds of newspaper readers. A The Klondike goes krazy, limerick competition on Charlie Chaplin is one that will attract all the amateur And "he show is a daisy, versifiers—and that means practically everybody. Many of the rih-busting comedy situations in the picture are hinted at in this series of matted scenes and the accompanying jingles. Use the “Gold Rush” idea in your copy in making your announcement of prizes for the best last lines. A blowup display of the best completed limericks can be used for an extra lobby selling shot, illustrated with stills. Order the complete series of 2-column Mats as No. 47B—30c; Cut—50c. (Sample Publicity Story) First Day Fans—"The Gold Rush” Is On! Win Cash Prizes For Chaplin Rhymes! Step up and sharpen your pencils, all you amateur rhymesters! Here’s a chance to have fun with your hobby—and to get in line for a “gold rush” of prizes while doing it 1 Charlie Chaplin’s coming to town lines. The prizes, offered by the contest, then send them with your in “The Gold Rush,” and we’re TELEGRAPH and the Rivoli Thea¬ name and address to “The Gold celebrating the event in rhyme! tre, where the “Gold Rush” will Rush” editor, c/o THE TELE¬ Beginning today, and continuing open next . . . are: 1st Prize, $20; GRAPH. Winners will be an¬ for five days, the TELEGRAPH 2nd Prize, $15; 3rd Prize, $10; and nounced within five days after the will run a four-line limerick (last ten pairs of guest tickets to “The contest ends. line missing), based on the hilari¬ Gold Rush” for the runner-ups. And whether or not you join in ous comedy in this Chaplin feature, So oil up your vocabulary, dust this limerick “Gold Rush,” don’t agreed by all preview critics to be off the old rhyming dictionary, and forget that Charlie Chaplin’s rib- his funniest film, with words and get set for the “Gold Rush” busting comedy, and the delightful music by Charlie himself. The lines limerick contest! Prizes will be words and music which he himself are bright, snappy and rhymeable awarded on the basis of the com¬ has written for this film make it —and there are attractive prizes plete set of five rhymes. Hold the the top picture on your “must” list \ for the best, funniest sets of last entire set until the last day of the of entertainment! Second Day HEADLINE "THE GOLD RUSH" The smart showman will bend every effort to cash in on the patness of the words “Gold Rush” as part of the American language, by seeing that this phrase gets thorough newspaper usage in headlines during his campaign on this Chaplin laugh smash. ^ Contact the editors and copyreaders (headline writers) of the local press and plant the words “Gold Rush” in their minds as a short, convenient, expressive phrase that can be used in connection with many types of news stories. In short, it’s a headline writer’s delight! For example, a story on a boom in defense employment in your vicinity could be headlined, “Defense Job Gold Rush Grows.” A story on a stock dividend or an employees’ bonus or wage rise also suggests the words “Gold Rush” in the heading. And so on. Here’s a smoth opportunity to keep your picture title before the eyes of the local populace. Third Day The scene stills from which these mats were made are in the regular “Cold Rush” exploitation set. The still numbers are, reading from top down: 13, 39L, 476, 31, 41. If the stills are desired for local makeup on this fea¬ ture, order them by the When Charlie goes hunting for treasure, above numbers at 1 Oc each. It's a Gold Rush of cinema pleasure! No moment is quiet As laughter runs riot, Fourth Day Fifth Day THREE-DAY COLORING CONTEST Selling the Youngsters Means Selling the Qrownups Always a popular sport with the younger set, a picture-coloring contest takes on added fascination when the subject is that famous screen pantaloon, Charlie Chaplin. Here are three drawings of Charlie as he appears in “The Gold Rush,” made in outline hy a well-known artist, ready for the crayons or paint sets of kids who want to have some fun and win free tickets to the show. This art is available to you in mat form, each two columns wide—same size as shown here. Get the contest set for three consecutive days of show-selling breaks in your local paper, ofFering guest tickets for the best entries. The amount of newspaper space you get on this contest will depend on the effort you put into it—and don’t forget that when you sell the kids you’ve sold their parents as well! Order the complete set of Chaplin Coloring Contest drawings on Mat No. 46B —30c; Cut—50c. ' BROADCAST THE LAUGHS FROM YOUR LOBBY Give the fans a sample of the laughs that ring through your theatre when you’re playing “The Gold Rush” by playing an uproarious laugh record in the lobby over your P.A. system. It’s a staple, laugh-selling exploitation stunt that becomes a “must” when you have a picture with the all-out hilarity of “The Gold Rush.” For a boisterous laugh record with repeat line for continuous playing, order Record No. 4024, at $2.00, from T. J. VALENTINO, 1600 Broadway, New York. "BIGGEST LAUGH" CONTEST ON AMATEUR SHOW Plant a laughing contest on your local station’s amateur show, hilling it as “suggested by Charlie Chaplin’s funniest picture, ‘The Gold Rush.’ Prize should be awarded for the biggest, longest, loudest, funniest laugh sent across by a con¬ testant. This happy, laugh-bubbling gag will sell the contagion of explosive fun and all-out hilarity that marks “The Gold Rush” as a comedy apart from any other. . ^ Contestants may he judged by the volume or duration of their laughs—or if there is a studio audience, by the choice of the listeners present. This stunt is also a natural for a lobby gag, with a Chaplin impersonator acting as moster of ceremonies. Likewise, it would prove an attention-getting and talk¬ generating feature for your theatre stage during the week preceding your “Gold Rush” date. Copy for Local Quiz Shows For the ever-popular quiz show on your local sta¬ the personality-identification type of quiz show such tion, here’s a fascinating question with a timely twist as the “What’s My Name” program. The contestant GET BREAKS ON JUVENILE that makes its use compulsory—and the plug for identifies the personality from the biographical facts “The Gold Rush” comes in neatly in the answer: given; and if the answer should come through before "If the lend-lease principle were applied to the plug has been given, the m. c. can add the in¬ RADIO PROGRAMS morale-boosting entertainers as well as to more direct formation about the picture and theatre date in his forms of munitions material, what four famous ad lib commentary. Here’s the copy: Most local radio stations carry at least one program screen actors would England deserve credit for lend- leasing to the United States?” "I was born in London in 1889, and performed in devoted to chatter, humor, advice, etc. for kids. Charlie the music halls^ there in my youth ... In 1910 I came Answer: Vivien Leigh, {"Gone With the Wind”), to America with a vaudeville troupe .... My first Chaplin is dear to the heart of the American youngster, and Charles Laughton, {"It Started With Eve”), C. films were one and two-reel comedies, and they soon the fact that Charlie is coming to town in the funniest picture Aubrey Smith {"Dr. Jekyll and Mr. Hyde”), and gained me a universal reputation as the world’s fore¬ he has ever made, is hig news for them. Prime the local kid most famous of them all, Charlie Chaplin, whose most comedian ... I have been director of all my funniest picture, "The Gold Rush,” opens. feature pictures, and wrote the words and music for program chatterer with plenty of facts about the uproarious at the . Theatre. the funniest of them all, "The Gold Rush,” which comedy in “The Gold Rush,” and see that he gives it a Here’s another question that will add up to a men¬ incidentally will open tomorrow at the. tion of Chaplin in “The Gold Rush” when used on Theatre . . . Who am I?” number of plugs preceding your opening. Page Seven £uufhm^! Times Ckan^e—^Wars C ome — Empires Go — But tke Basis of Great Comedy Never Alters IN A time of stress and serious¬ has been no less a clown to the speak, that he could speak well ness of purpose—in the sombre world.than the ancient fool was and without detriment to his time of war—there is something to his personal monarch. Like the pantomime, and finally, that he more than moderately reassuring jester he has dared to ridicule his was very funny when he spoke. in the ability to laugh. And, by master; like the jester he has Even the most sceptical of critics the same token, we here in Ameri¬ hidden a caustic, intelligent mind was convinced. When “The Gold ca are lucky to be able to laugh beneath his clown’s motley. And Rush” opens, audiences will be at and with Charlie Chaplin. like the jester his principal duty attuned to the speaking Chaplin— Modes of living may change, has been to make people laugh! but this time without uncertainty. monarchies and governments This he continues to do, in war crumble, moral values be revised, or in peace. but Charlie Chaplin—the univer¬ “The Gold Rush,” as do all of sal little guy in the baggy trous¬ Chaplin’s pictures, represents the ers and the trick shoes—goes on, exercising by Chaplin of his full¬ ageless, timeless. Dictators and est prerogative: the deliverance war-makei's will pass on, but the of a hearty, side-splitting, up¬ laughter engendered by the antics roarious, lusty belly-laugh at of Charlie Chaplin will echo down human foibles. through the centuries. Chaplin’s voice is heard in “The Chaplin made his first film in Gold Rush.” The phrase “Chap¬ 1913. Since then there have been lin’s voice” is still something to major wars, a dozen minor ones, conjure with. In the last ten years, and a host of changes, spiritual more has been written about the and material. At the present time, question of whether Chaplin wc are engaged in the greatest would speak in films than about war of all—a war for our very seemingly weightier problems. existence. Yet, in all this time, That discussion about this point and through all these events, has been world-wide and profound neithei- Chaplin nor his adulating should occasion no surprise. Chap¬ audience all over the world has lin is a world figure, and people been seriously affected in the region of the funny bone. The reason is simple. What¬ ever else has changed, the basis of humor has remained constant. Chaplin has been called a genius, and maybe he is—he hasn’t taken the trouble to deny the charge— but more important than that, he is funny, devastatingly funny. He is as funny now as he was twenty- eight years ago, and as funny as his pictures will be one hundred In The CJolH Ru.sh , Kis current picture and his funniest, Charlie Chuplin and twenty-eight years from now. The amazing thing about Chap¬ reverts to his best-known, best-loved character—that of a forlorn tramp with a lin is his adaptability. Chaplin heart as big as all the world. was a pioneei- in motion pictures, and today he is still a pioneer. Al ¬ carefully bastes it with gravy, would spaghetti. Finally, nothing rigors of cold, hunger and hard¬ most more amazing than this is and, when Big Jim passes his is left but the nails, which he the fact that he has accomplished ship during the famous goldrush plate, delicately wipes it before sucks on as if they were particu- days, Charlie gets the girl. And this feat without basically chang¬ depositing the shoe on it. larly succulent bones. The ciimax not only that, but he ends up a ing his theory or practice of Then conies some of the most comes when he offers a nail bent multimillionaire! humor one whit in the passing exquisite paiftqmime ever con- in the shape of a wishbone to his years. The Chaplin coaseption of Georgia Hale is the girl in this, ^ceived, even in a Chaplin picture, companion to “break and wish latest of Chaplin relea^K. aijkL humor is as basic as concep¬ To the melody of a salon orches- on.” the production, as usuSj, v^as tion of humor itself. U need not, tra playing dinner music, he An unfoittettable scene in written, directed, editeiand ,pro- must riot, be changed. sharpens hisj,knife professionally.^ Gold Rusl^ls the Oceana duced by its star—C^^K Chap- The critics claime® that in With all the^felaborate-motions oi^Charlie ' two bpi", a' Jin. The music was’l^^fVstfated "Tl^e Great, Dictator^ Chaplin, edrving, Charlie separates the'stuck in ^h, and makes them by Max'Terr; the ‘origilial music changed his style and'approach. oday, as in upper from the sols, passing the dance on the tablecloth with all was composed by Charlie Chaplin. He had become, they said, a satir¬ . portion with the nails to Big Jim, the grace, the dexterity and the There is not much lyfcghter ist. Chaplin himself lau|[^s at this i#\vho resentfully returns it, tak- charm of a Pavlowa and a Fred abroad in the world today. By the appraisal. His style- ancl approach Ckarlie’s Hilari ous ing the upper'for himself. Astaire combined. same token, laughter is much have always been confined to one Charlie, with the extravagant Commonly, in Chaplin’s pic- needed. And Charlie Chaplin and thing—making people laugh. It manners of a gourmet, proceeds tures, he does not get the girl, Charlie’s “The Gold Rush” are still is. As for the charge that he take their fun seriously. Antics C li e e r kis to devour his portion of the shoe. “The Gold Rush,” though, is an the vehicles to supply it in abun-, had become a satirist, what else From Charlie’s own viewpoint Then he comes to the shoe laces, exception. For once, he gets his dant measure! has he ever been? In “The Rink,” his original decision to talk cre¬ which he twirls expertly as one just reward. After suffering the he satirized fancy skaters; in ated more problems than the “The Rounders” he satirized play¬ physical one of adding Countrymen tkrou^ boys; in "Easy Street” he sati¬ equipment to his studio set-up. Charlie, as usual, succumbs to beauty in his rized the police; in “Shoulder To start, he was faced with the own wistful way in ’The Gold Rush”. But Arms” he satirized war and problem of giving voice to the a Period of Stress .soldiers; in “City Lights” he sati¬ little tramp, the most self-suffi¬ this time the love story ends in most un¬ rized the morality of a metropo¬ cient pantomimic figure the mod¬ usual fashion. lis; in “Modern Times” he sati¬ ern woi'ld has ever known. Up rized industi-y. In “The Gold until recently, the little tramp Rush,” Chaplin’s current picture had been content with silence, had being released by United Artists, been more than capable of uni¬ Chaplin’s delightful comedy in his ho satirizes man’s lust for gold. versal expression in the medium W^orld War I travesty, "Shoulder The important thing is, that of pantomime. Before “The Great no matter what Chaplin satirizes, Dictator,” Chaplin’s voice had Arms”, proved hy the manner in he is always funny. Essentially, been heard only in the famous which the world took it to its bosom what Chaplin satirizes is people. gibberish song in “Modern He does not depart from this rule 'Times.” The problem was further that laughter is most welcome in “The Gold Rush,” and as a complicated by the fact that Char¬ consequence, he is funny indeed. lie played a dual role in the form- when things are at their grimmest. "The Kid”, one of Chaplin’s first full-length As a soft-hearted waif in “City Lights”, the Satire is the cornerstone of Chaplin’s humor, pictures, established him securely as one of versatile star showed another facet of his and in The Gold Rush” he creates hilarious the great comedians of all time — miles ahead genius hy playing a role in which real tragedy situations hy poking fun at the oft-roman¬ of his competitors. alternated with comedy. ticized yearning lor gold. By being funny, he justifies his er film—a tlual role with dual Talk or no talk, the essential serve to give the flavor of the no better off, ailigently stirs the purpose—to make people laugh, voices. Chaplin holds the stage at all whole. pot as Big Jim watches. With all in good times and bad. Much of that problem was times in “The Gold Rush.” To For example, there is the the nuances of a French chef, Charlie has been, and remains, solved for “The Gold Rush.” The attempt to outline all the delight¬ Thanksgiving meal. Inside a Charlie lifts a big boot from the court jester to the empirical fol¬ mechanical changes were already ful sequences in the film would shabby little cabin in the Klon¬ smoking pot, expertly presses a lies of his age. Clad in baggy installed, of course. But, more im¬ be as long as the unfolding of dike, a pot is boiling. Big Jim, fork against the boot to see if it pants and funny shoes in place of portant, Chaplin had ah'eady es¬ the actual film itself. But a de¬ Charlie’s huge companion, is de¬ is done to the proper turn. Then the traditional cap and bells, he tablished the fact that he could scription of a few of them will lirious for lack of food. Charlie, he takes the shoe from the pot. The matchless comedy of Charlie Chaplin in "The Gold Rush” is punched across with compelling art and absorbing human-interest copy in this Sunday Feature story, matted complete ready for planting. Order the mat and get it set on the feature page of your local paper for a sock full- page break. Price of Mat, $1.20. Order direct from Exploitation Dept., 729 Seventh Avenue, New York, N. Y. WHAT DO YOU KNOW ABOUT MOVIES \ by V KLONDIKE COMEDY. # "THE GOLD RUSH : IS GENERALLY CONCEDED TO BE THE FUNNIEST HE EVER MADE . WHO DIRECTED THIS PICTURE ? FULL-SIZE CHAPLIN DERBIES ■HE MUSICAL BACK¬ Here is your Number One Chaplin accessory—^an exact replica of the GROUND OF “THE GOLD RUSH"' EMPLOYS THE SAME celebrated derby which is the symbol of Chaplin hilarity the world over! COMEDY TECHNIQUE Made of real felt, these derbies are the real thing and will stand any normal AS CHARLIE'S SCREEN ACTING. WHO COMPOSED wear. They are also full size, suitable for your doorman and ushers, as well THE MUSIC ? as newsboys, taxi drivers and the kids who’ll want to wear them around town. Chaplin derbies come with a white cloth hatband 1^ wide, showing picture title in prominent letters with plenty of space for your imprint. Bands come separately to allow for local imprinting, and are easily at¬ tached with staple or safety pin. HE WORDS Every “Gold Rush” derby worn in your town will result in many added SPOKEN ON THE ticket sales! Get yom* order in well in advance for a sufficient quantity to SCREEN DURING “THE GOLD RUSH“ assure you ample coverage. Price 25 cents each. Order from Economy = ARE DELIVERED IN Novelty Company ^ A MANNER UNIQUE IN MOTION PICTURES. WHO IS THE AUTHOR OF THE SCRIPT ? Answers: 1. Charlie Chaplin; 2. Charlie Chaplin; 3. Charlie Chaplin. PLANT CHAPLIN CARTOON Syndicate artist Larry Sobel devotes this issue of his ECONOMY “What Do You Know About Movies” series to Charlie NOVELTY CO., Chaplin and “The Gold Rush,” with a smooth plug for the Chaplin Mustache Chaplin voice and the Chaplin original script and music as heard in the picture. It’s an art feature of unusual interest 225 W. 39th St. A “must” item in your “Gold Rush” selling campaign that your editor will want! Order 2-Col. Mat No. 49B— is this Charlie Chaplin cardboard mustache to go with the 30c; Cut—50c. New York, N. Y. life-size derby, in any Chaplin impersonation stunt and for all the kids in town who’ll want them. Diecut to the exact shape and size of Charlie’s own mustache, the two prongs will fit securely in any nose and hold firmly in place. Foster that “making-like-Chaplin” craze by distributing them all over. Printed on durable cardboard, with star name, pic¬ ture title and theatre imprint on reverse side. Price, includ¬ ing imprint, $5.00 per M. Order from Economy Novelty Co. Door and Auto Hanger The appealing figure of Charlie as a forlorn little “Gold Rush” prospector will sell many tickets for you through this attractive diecut doorknob hanger. Get them up on apartment doorknobs, street doors, office and car doors. Hole and slit in top make it possible to place these hangers on any size or style of doorknob. Size 11'' high (nearly 4 Cardboard Masks times the size shown here), printed on attractively colored cardboard. Prices, with theatre imprint: 500—$5.00; IM— These laugh-making Charlie Chaplin masks, in two $6.50; 5M—$6.00 per M. Order from Economy Novelty Co. colors, are indispensable for your exploitation stunts based on Charlie Chaplin impersonations, contests, parades, or for general giveaway. Made of durable cardboard, they are inexpensive enough for wide distribution. Size 9" x 11" overall, diecut with holes for eyes and slits for nose and mouth. Strings furnished ready for inserting. Prices, includ¬ ing imprint: IM—$15.00; 3M—$14.00 per M; 5M—$13.00 per M; 500—$8.75. Order from Economy Novelty Co. “Old Prospectors’ Club” There’s nothing kids love more than joining a fX'ruA ^eAA aA AAie BAAAcmeAiAe club. Here’s one that’s ready-made for “Gold Rush” SSliiUi iSSiPLIil show-selling—the “Old Prospectors Club” complete with a handsome certificate of membership ready for your distribution to every kid in town. It’s a gadget that the youngsters will keep and proudly show around —^and it does a keen exploitation job for your picture (THEATRE IMPRINT) all the way. Printed on gay-colored heavy paper; size as shown here. Prices IM—$4.00; 5M—$3.75 per M. Order from Economy Novelty Co. Page Ten CHAPLIN'S FAMOUS LITTLE MAN WINS ROMANCE IN "GOLD RUSH" Charlie Is At His Funniest In Comedy About Adventurer In The Klondike {Advance Reader) One of the many factors which stand out in the minds of the audience after seeing a Charlie Chaplin picture is that the film invariably closes with the Little Fellow walking away from the camera alone—his pathetically jaunty figure trudging to¬ ward the horizon—in the hope of better things to come. So, the audience leaves the thea¬ tre with a laugh on its lips but a tells of the famous gold rush days lump in its throat, for such frus¬ in the Klondike where our hero tration in the case of the Little suffers the rigors of cold, hunger Fellow doesn’t seem fair. Life never and unbelievable hardships and metes out to him his fair propor¬ nurses an aching heart all the while tion of the good things he deserves. he goes on prospecting for the For Charlie’s famous character is treasure hidden in the earth’s sur¬ the symbol of all that is pathetic, face. good and kind in the human race. Charlie appears in the role of He never rebels except at an un¬ the Lone Prospector and his sup¬ kindness or injustice done to some porting cast is headed by Mack person other that himself. Swain, Tom Murray, Henry Berg¬ However, in “The Gold Rush,” man, Malcolm Waite and Georgia Charlie Chaplin, the Little Fellow, is obviously in dire trouble as his pal. Mack Swain, goes mad from hunger in their Klondike cabin in Rush.” which is slated for its local pre¬ Hale. Charlie himself wrote and miere at the . Theatre directed “The Gold Rush” and he “The Gold Rush,” Charlie’s hilarious comedy at the.Theatre. 16A—One Col. Scene on ., Charlie veers away also composed the music which was {Mat .15; Cut .25) from the usual Chaplin formula. directed by Max Terr. IB^Two Col. Scene {Mat .30; Cut .50) Perhaps when Charlie was writing The setting of “The Gold Rush” this particular story, he, too, re¬ is the Alaska of the Kondike gold belled at life’s rough treatment of rush with its dance-halls and dance- ** Snow-CappedPass the Little Fellow. At any rate, in hall girls; with its miners old and “The Gold Rush,” the popular little young; with toughs and hangers- tramp not only gets the girl of his on ; with newspaper correspondents Is Scenic Locale dreams but becomes a multi-mil¬ and photographers—a locale that lionaire to boot. teems with color and excitement, Comic Does Oceana Role The story of “The Gold Rush” Of Chaplin Story drama, comedy and romance. With Finesse and Artistry {Advance Feature) The famed Chilkoot Pass, the gun-sight notch through which gold-seekers passed in the mad Charlie's Dance In "The Gold Rush" j rush to the Klondike, is realisti- ' cally presented in Charlie Chap¬ Provides Laugh-Packed Scene lin’s great comedy, “The Gold ' Rush,” which will start a run at the.Theatre on. {Advance Feature) through United Artists release. The panorama of the pass was Of course, the rhumba. La Conga and the rhum boogie have filmed near the summit of the already taken the country by storm with the Samba now high Sierras at an elevation of 9850 feet. Professional ski jump¬ enjoying a wide vogue. But what about the Oceana Roll? ers were employed to notch out That, in case you haven’t heard, is the dance created and steps of a pathway 2300 feet long featured by Charlie Chaplin, the and rising 1000 feet up a precipi¬ world’s greatest comedian, in “The tous declivity from a narrow basin, Dance-Hall Drama known as “The Sugar Bowl,” where Gold Rush,” which is slated for its a rude mining camp was con¬ gala premiere at the . In Film Comedy structed. Theatre on . Twenty-five hundred extras ap¬ With the dexterity that puts the Charlie Chaplin as a pathetic pear as “sourdoughs” for the cross¬ tenderfoot struggling along with ing of the pass and it is reported, Little Tramp’s pantomime in a not a single man was hurt when class by itself, Charlie takes two hundreds of others in search of gold this scene was filmed. This was buns, a fork stuck in each, and does in the Klondike plus the Charlie considered remarkable since these a dance with them on the tablecloth Chaplin with the funny walk, the men, untrained to “mushing” odd clothes and the bewildered ex¬ 'Ijff through deep snows and climbing with such grace, such incomparable over frozen ledges, were compelled finesse, such outstanding artistry, pression keynote the comedy and to take many chances while carry¬ that it becomes an unforgettable the drama that are unreeled in “The Gold Rush,” which will have ing packs on their backs and haul¬ masterpiece. The poignant fade-out ing sleighs and other equipment its first showing at the . over steep, precipitous places. The to this unusual scene, in which Theatre on . through locale was near the crest of Mt. Charlie has been entertaining in United Artists release. Lincoln, far above the timber line, his dreams the girl he loves, shows Charlie, as a lone bit of human The beloved Little Fellow, portrayed by Charlie Chaplin, and Big Jim, on granite ledges, where eternal the little tramp forlornly asleep, flotsam and jetsam, finds a ssonpa- snows are banked. played by Mack Swain, get into an argument over the gold situatioit thizer and a sweetheart—a girl in alone in the midst of all his pa¬ in “The Gold Rush,” Charlie’s brilliant comedy, which is slated for a dancehall, played by Georgia its premiere at the. Theatre on .. thetic home-made decorations. Hale. In her garish finery, she This scene, of course, is only one dances with the sad little tramp, 9R—Two Col. Scene {Mat .30; Cut .50) Comic Tenderfoot of the many which Chaplin uses to who beams over her shoulder into illustrate and accent the many the eyes of his rival, a wealthy min- In “The Gold Rush,” called Char¬ .er. He becomes enraged and Char¬ lie Chaplin’s greatest comedy and ironies of life as well as its sor¬ lie, the Lone Prospector, trembles / due for its premiere at the. rows and pathos. Another equally as he is menaced^ and decides that Theatre on ., the world’s unforgettable scene depicted in death, after all, is better than the most famous comedian is seen as loss of his dancehall queen. a pathetic tenderfoot struggling Charlie's Beloved Tramp Is “The Gold Rush” shows Charlie with hundreds of others who are serving a boiled dilapidated shoe in search of gold in the Klondike. Chip Off The Old Block in the best manner of a Ritz chef. The Gold Rush " Is Called Symbolical Gay Comedy Scene Autobiography of Great Comedian In “Gold Rush” When Charlie Chaplin’s “The Gold Rush” is unreeled at the {Advance Reader) . Theatre next ., “The Gold Rush,” Charlie Chaplin’s next screen feature at through United Artists release, the.Theatre, beginning on . ., is said to be audiences will see King Clown per¬ forming as he has never performed a symbolical autobiography by Chaplin himself. , before. With that genius which is pecul¬ Among the most touching and iarly his own, and against the back¬ bully is trying to put one over on humorous scenes in the film, Char¬ ground of the old Klondike gold any little fellow anywhere. lie is seen doing the Oceana Roll in rush days of Chaplinesque concep¬ his shabby little cabin on New tion, the greatest screen comedian Chaplin portrays a hard-luck Year’s eve, entertaining the lady depicts with subtly tender and sourdough who chases rainbows of of his heart—present only in his delicate masterstrokes the struggle the soul and heart in the midst of dream. Later his cabin totters on of man’s eternal hunt for happi¬ a mob that is chasing only one the edge of the precipice — and ness, his heartbreak and tears and thing—gold. He is supported in eternity, but the little tramp goes his laughter and joy. the film, which he wrote and di¬ merrily about his business. And Charlie, of course, wears the rected himself, by Mack Swain, when he and his fellow prospector derby, the cane, the baggy trousers, Georgia Hale, Tom Murray, Henry are slowly but surely starving to Charlie Chaplin as the Little Fellow the funny mustache and the genteel in “The Gold Rush.” Bergman and Malcolm Waite. death, Charlie boils an old shoe and Charlie Chaplin in “The Gold cutaway. He waddles instead of Chaplin composed the musical eats the laces with relish as if he Rush.” 13A—One Col. Head walks, he is easily bewildered but score and it was directed by Max were doing away with a plate of 19A—One Col. Head {Mat .15; Cut .25) he is also easily aroused when the Terr. delicious steaming-hot spaghetti. {Mat .16;CMt .25) Page Eleven WORLD'S TOP COMEDIAN RULES COLORFUL THREE-RING CIRCUS Charlie Stresses Charlie's Fans Comedian Insists Who discovered Charlie Chap¬ Fun and Laughs lin? The critics? 'The so-called Genius Is Not intelligentsia? Not at all. The general public, and in particular In His Line In His Work the children, can be credited with Genius, somebody has said, is the discovery of the greatest co¬ lie Chaplin represents the Lowest median of our times. the word Hollywood gives to suc¬ Common Denominator of humor. Charlie evolved the costume cess it is unable or unwilling to and character he was to make His humor is the quintessence of explain by any other means. There world-famous after several shorts all comedy which by its very sim¬ are no unsuccessful geniuses in for Sennett. Shortly afterwards plicity is of universal appeal. When Hollywood and, conversely, there children aU over the country the little tramp with the big shoes were imitating his now famous is nobody who has not, at one time walk, wearing replicas of the and the wobbly cane makes his or another, been a genius. It is a big shoes and baggy pants, and funny pathetic stand against the convenient expression, but also a in only a matter of months, the forces of regimentation, the whole misleading one. public—convulsed by his antics world understands and laughs. —made Charlie Chaplin a na¬ When in “The Gold Rush,” Char¬ It is, as a matter of fact, such tional figure. divine hedging as this that has Charlie, who is now appearing lie pretends on New Year’s eve in hidden Charlie Chaplin for so long in “The Gold Rush” at the. his shabby little cabin in the Klon¬ from the clear-eyed view of the Theatre, has always looked upon dike, that he is playing host to a the little man he created as a public. His critics so unanimously brilliant assemblage and does his clown who knows how to be admit his genius that it has never funny even when he is pitting famous dance, the Oceana Roll, Charlie Chaplin, the Little Fellow, gets his first glimpse of the glamorous seemed necessary to amplify this himself against the powers that with two forks and two buns, his/ dance-hall queen, played by Georgia Hale, in his greatest comedy, statement, and Charlie has re¬ be and suffers the heartbreak language is universal language. and frustration common to every “The Gold Rush,” coming on.to the.Theatre. mained an almost mythical figure, And though there is pathos and AB—Two Col. Scene (Mat .30; Cut .50) one at some time. shrouded in reverential mystery. heartbreak, too, the inherent humor Nobody is more annoyed by this can be understood by everybody. attitude than Chaplin himself. He ing at the.Theatre on., That is why. Will Rogers once said, is a comedian, not an oracle, and it is a fitting time to reconsider “Charlie Chaplin is better known — Charlie Is Funny it irritates him to have his laughter why he is the most famous actor among the Zulus than Garbo is taken so seriously. He is, and wants in the world today and probably in Arkansas.” to be, before everything else, a the most popular that has ever “The Gold Rush,” which was So Everybody Laughs clown. Now, that Charlie is soon lived. written and directed by Chaplin to be seen in “The Gold Rush,” The simplest and most likely ex- himself, is being released by United Artists. Charlie’s Humor In “The Gold Rush” which is slated for its first show- I planation lies in the fact that Char- Mixes Slapstick With Pathos Press Department ^ {Current Feature) Ersatz Roast Served Works In Reverse It is quite some time now since the long-haired boys and the Charlie Chaplin — perhaps the short-haired girls have made cults out of anything and every¬ most publicized person in the thing generally regarded as profane. It is a long time, for In Style By Charlie amusement world — maintains a instance, since they first foisted press department, of course. But unlike other studios, instead of a their cultism on the innocent staff, it is manned by one person. head of Charlie Chaplin. Their {Week-End Feature) And that person’s chief job is to defeat on this score didn’t occur a In the war-torn countries of Europe today over which the suppress publicity rather than fur¬ moment too soon, for they were ther it. aggressors rule, much is made of the new word “ersatz,” which For Charlie, Tvho will be seen in attempting to take Charlie away is the German word for “substitute.” Ersatz clothing of wood “The Gold Rush” at the . from the people and make him their pulp, ersatz food—also of wood Theatre on., believes that sole property. What finally licked fundamentally the public is inter¬ pulp—these and many more are them was their own belated recog¬ ested in a star for but one reason being brought into general use, —his pictures. If they aren’t good, nition of the fact that Charlie not by the people’s wishes but by he maintains, all the publicity^ in Chaplin was funny not because of Fun Formula government decree. the world means nothing. any abstruse intellectual qualities, And to that end, his studios con¬ How well these ersatz products Charlie Chaplin, hero of “The but merely because he was very centrate not on Charlie—what he are being received is not hard to Gold Rush,” now at the . funny! thinks, eats, wears, likes or dis¬ guess. But what a blitzkrieg these Theatre, is an indefatigable worker likes—but the movies he makes. This was a conclusion at which dictators could achieve if their poor himself, but he believes there is Then and only then, does news come the common man had arrived many, from his publicity offices. His pub¬ people could react to ersatz food sound psychology in getting fun years before. The whole story is: licity department, however, is al¬ as does Charlie Chaplin in one of out of any job. His formula for his people laugh at Chaplin because ways flooded with mail—all want¬ his memorable scenes from “The staff combines politeness, calm and ing news or something of King he is funny. For even though Gold Rush,” which will start an fun for relaxation. Chariot. humor has been defined in various engagement at the . ways by various highbrows, humor Theatre on. still remains something at which It is Thanksgiving. Inside the people laugh. shabby little Klondike cabin, a pot The people laugh at Charlie is boiling. Big Jim, the rotund Chaplin. When they see “The Gold companion of Charlie, is delirious Rush,” coming on . to from lack of food. Charlie, no bet¬ the.Theatre, the chances ter off, but still retaining his sens¬ are that not one out of a million es, is diligently stirring the pot as will stop to consider why he laughs. Big Jim watches. They laugh whether it is Chaplin 17A—One Col. Scene With all the nuances of a French eluding an amorous bear in “The {Mat .15; Cut .25) chef, Charlie lifts a big boot from Gold Rush” or Chaplin the butt the smoking pot, expertly presses of the feeding machine in “Modern a fork against the boot to see if Times.” The point is that Chaplin it is cooked to the proper turn. is being funny at all times — Music Interprets whether he is being merely zany, He nods to himself, then taking whether he is being satiric, or Comic Action the shoe from the pot, carefully whether he is mixing fun with bastes it with gravy. Big Jim pass¬ pathos. When Charlie Chaplin composed es his plate. Charlie, deftly wiping the musical score for “The Gold it, puts the shoe on it. Rush,” which will have its local Then follows some of Charlie’s premiere at the . Theatre most exquisite pantomime. To the Max Terr Directs on ., he stated that he melody of a salon orchestra play¬ wanted the music to interpret the ing dinner music, he professionally Comedy Music action rather than to merely height¬ sharpens his knife. Then with all en the background, as is usually the the elaborate motions of carving, Max Terr, who scored and con¬ case in most pictures. Charlie separates the shoe from ducted the music for Charlie Chap¬ It was Charlie’s idea, in a word, the sole, passing the portion with lin’s “The Gold Rush,” the current to have the music correlate the the nails to Big Jim who resent¬ attraction at the . Theatre picture — that is, speak for the fully returns the seemingly less through United Artists release, characters and the action, which is, desirable part, taking the upper was born in Russia, but came to of course, an entirely new approach for himself. th-e United States before he was in motion picture technique. Charlie attacks the sole with the two years old. An accomplished Thus, in places where no narra¬ most exquisite relish. Then the shoe pianist, arranger, composer and tion is heard, the music as well as laces, which he dexterously twirls conductor of choirs, he is not, how¬ the film footage tells the story. The as one would spaghetti. Finally he ever, from a musical family. narration also hits a new note in approaches the nails reverently, In his early twenties he played telling a story. Chaplin himself as an epicure would humming bird at such famous New York land¬ does the narrating, giving only th > wings, ending this episode with the marks as the Old Waldorf-Astoria, essence of story and characteriza¬ discovery of a nail bent in the Theatre on ..^' Delmonico’s, Sherry’s—the meeting tion, the film and music telling the shape of a wishbone which he holds places of the best people. rest. out to his bewildered companion. lOB—Two Col. Scene {Mat .30; Cut .60) Page Twelve Charlie^ The Expert^ Is Expert Burlesquer Charlie Chaplin, hero of “The Gold Rush,” the current attraction The Master Mimic and Pantomimist at the.Theatre, is an ex¬ pert tennis player, angler, musician and a recognized authority on Is Skillful At All Trades economics. • 2500 extras appear in the gold {Current Feature) rush scenes in the Klondike, locale Expertness has always been a characteristic greatly ad¬ of Charlie Chaplin’s “The Gold mired by the American people. The average citizen swoons Rush,” which is due for its local with respect at the thought of anyone so expert that he can premiere at the.Theatre typewrite sixty words a minute with a pair of sugar tongs, or on . through United Ar¬ anyone so expert that he can fly an airplane upside down. tists release. Charlie both wrote and It is a strange situation, there¬ directed the film and composed fore, to find an expert who incites most of its music. laughter. The expert in question is • Charlie Chaplin, who is currently The famed Chilkoot Pass, the starring in “The Gold Rush” at gunsight notch through which gold- the . .. Theatre. Charlie seekers passed in the mad rush to Chaplin is an expert at all profes¬ the Klondike, is most realistically sions. So expert, in fact, that he presented in Charlie Chaplin’s great becomes over-expert, and in that comedy-drama, “The Gold Rush,” manner extracts humor from a now showing at the.Thea¬ situation. Although people have ad- tre through United Artists release. Mack Swain, as Big Jim, and Charlie Chaplin, as the Lone Prospector, face perilous danger when their Klondike cabin teeters on a cliff in ' miration for expertness, Chaplin The panorama of the pass was **The Gold Rush,” Chaplin’s brilliant comedy now at the.Theatre. knows that the admiration turns filmed near the summit of the high to laughter when the expertness be¬ Sierras at an elevation of 9850 feet. W—Two Col. Scene {Mat .30; Cut .60) comes plu-perfect. • Chaplin, the master mimic and John Brown, who plays the role pantomimist, is a cinematic expert of himself, the big brown bear in at all arts, crafts and trades. When Charlie Chaplin’s “The Gold Rush,” he dances, as in “The Gold Rush,” slated to start an engagement at Great And Near Great his dancing is so exaggeratedly the .Theatre on .. graceful and finished that it ends was one member of the company by being a caricature of good danc¬ who revelled in the snow country Pay Tribute To Chaplin ing. When he boxes, as in “City way up high in the Sierras. Lights,” his skill at weaving, bob¬ • Charlie Chaplin in “The Gold bing, ducking and jabbing cannot A rude mining camp and hun¬ Now Contemporary Youngsters Can Rush.” be improved upon. He weaves, bobs, 14A—One Col. Head dreds of shabby cabins for the min¬ ducks and jabs with greater pre¬ {Mat .15; Cut .26) ers is part of the background seen Judge Charlie In "Gold Rush" cision than a world champion. in Charlie Chaplin’s “The Gold In the cabaret scene in “Modern Rush,” which will be premiered at {Current Feature) Times” Charlie was a waiter. Famous Star Has the.Theatre on. Again, his expertness was so com¬ through United Artists release. The slightly older generation remembers Charlie Chaplin plete that it burlesqued the pro¬ Many Avocations • much as it remembers its own youth. At the mention of his fession. He carried a tray through Professional ski jumpers are magic name, the mustache, the derby, the cane, the baggy a crowded dance floor at a highly Few people are aware that Char¬ credited with having cut the path¬ thousers flash across the mind—an unforgettable scene from a favorite picture brings a smile to the lips. precarious angle without dropping lie Chaplin, who is starring in “The way 2300 feet long through the Now the release of “The Gold it. He maneuvered over the dance Gold Rush,” the current attraction deeply banked snow of the high Rush,” one of Charlie’s most bril¬ genius developed in the films since floor like an All-American broken- at the.Theatre through Sierras for the location scenes of liant comedies which is currently they started.” United Artists release, numbers field runner. And, finally, he de¬ “The Gold Rush,” now at the. on view at the . Theatre, Now, the contemporary genera¬ drawing among his many accom¬ livered the food to his table with Theatre. will be welcomed by a generation tion, is set to have its say on the the deftness and grace of a super- plishments. Among his accomplish¬ which knows Charlie only through basis of his genius which flows so “The Great Dictator.” Thus the headwaiter. ments are two bookplates which richly in “The Gold Rush.” In this teen-age youngsters of today will he designed for his library and a picture, the world’s greatest co¬ Charlie Chaplin have a chance to judge for them¬ median impersonates the Lone great many personal sketches which selves and to ponder the tributes Prospector in the mad gold rush One-Man Studio he has distributed among close that have been showered upon days in the Klondike, Chaplin friends. A self-sketched caricature Cuts Own Film Charlie’s head by the great and wrote and directed the production, near-great. Run by Chaplin brought a sizeable sum at an auc¬ Did you know that Charlie Chap¬ in which he is first and foremost lin has never employed a film cut¬ George Bernard Shaw called the beloved little tramp who wears Charlie Chaplin begins work on tion sale in a London art gallery ter, but actually enters the cutting him “the only genius in motion an air of romantic hunger—^forever when he was making “Modern a picture in the same manner as room at the completion of shooting, pictures.” Alexander Woollcott seeking romance and forever tak¬ creative artists in other fields begin Times.” and personally cuts his films foot said; “His like has not passed this ing a pathetic stand against the way before and we shall not see theirs. He mulls an idea in his In “The Gold Rush,” Charlie by foot? powers that be. But in “The Gold his like again!” The late Will Rush,” the little tramp succeeds plays the role of the Lone Prospec¬ Currently, Charlie’s production mind for many months. Then, final¬ Rogers described him as “the only in getting the girl and the money. ly, he gets into the studio for actual tor in the mad Klondike gold rush of “The Gold Rush,” which mir¬ rors the hectic days of the Klondike days. He wrote and directed the production. As the picture pro¬ gold hunt, is on view at the. gresses, under Chaplin’s director¬ production and composed most of Theatre through United Artists re¬ ship, he repairs to the cutting room the music. lease. at the completion of each sequence. CHARLIE CHAPLIN He runs every foot of film through the movieola, and assembles the in footage with the aid of his film- cutter. Charles is his own super¬ visor and editor, even at this stage. Charlie writes the major portion “THE GOLD RUSH” of the music for his pictures; he Written and Directed by Charles Chaplin did so for “City Lights,” for “Mod¬ ern Times,” for “The Great Dicta¬ Narrative written and spoken by Charles Chaplin tor” and for “The Gold Rush,” which is now on view at the. Released through United Artists Theatre through United Artists re¬ lease. Charlie cannot read music, THE CAST so he sits at the piano, improvising, as the picture is run before him. The Lone Prospector . Charles Chaplin An arranger, with blank music Big Jim . . . . . Mack Swain sheets before him, performs the function of a musical stenographer. Black Larson. . . .Tom Murray Hank Curtis. . Henry Bergman The Little Tramp Jack. .Malcolm Waite Tricks The Bully Georgia . . . .Georgia Hale Charlie Chaplin loves slapstick. In “The Gold Rush,” now at the TECHNICAL STAFF . Theatre, the little man Original Compositions .Charles Chaplin who is the stooge, not for any Musical Direction.Max Terr individual, but for the vagaries of fate itself, covers the whole field Photography .Rollie Totheroh of comedy from the most arrant Charlie Chaplin has at lung last taken the offensive against Mack Sound Recording.Peter Decker & W. M. Dalgleish slapstick to the most delicate satire. Swain in this dramatic scene from Charlie’s laugh-packed comedy of His burlesque and ridicule are di¬ the Klondike, “The Gold Rush,” now playing an engagement at Film Editor .Harold McGahann the.Theatre through United Artists release. rected against the traditional Chap¬ In charge of Production .! . . . .Alfred Reeves lin enemy—the bully. 65—Two Col. Scene {Mat .30; Cut .50) Page Thirteen ManyHobbies Fifth Column On Roster Of Gets Stymied FamousComic In Hollywood Chaplin Reveals Star's Interests Spy Defense Include Sports In Studio And Music (Advance Feature) J During the production of (Advance Feature) each of his pictures, Charlie How does Charlie Chaplin Chaplin insists on secrecy. spend his time when he doffs This is merely a sound mer¬ chandising principle, which the famous derby, cane and A moment of sentiment for Charlie Chaplin and his pal in “The Gold other producers have also tried, shoes and calls it a day? Rush.” but somehow only Chaplin has been 12A—One Col. Scene able to enforce it. Whether from The interests of the great co¬ (Mat .15; Cut .25) median, who is starring in “The compulsion or devotion, the people Gold Rush,” which will be pre¬ who work for him guard the de¬ miered at the . Theatre on tails of each film as zealously as if ., are varied and his hob¬ they were military secrets. Divine romance comes at last to Charlie Chaplin as he dances with bies numerous. Few people know This leads in time to espionage. ( the dance-hall queen, Georgia Hale, in “The Gold Rush,” his fun- that his home contains one of the Because every newspaper is an¬ packed comedy now showing at the . Theatre through finest libraries in the country. His xious to publish a Charlie Chaplin United Artists release. Napoleonic collection boasts every scoop and because every hostess in 5B—Two Col. Scene (Mat .30; Cut .50) book ever printed about the “little Hollywood is equally eager to be Corporal.” the first with genuine gossip, spies Charlie is a musician of ability, try to get in and out of the Chaplin Chaplin Reveals Origin playing the organ, the piano, the studio during a production. They cello, accordian and even the hum¬ are, for the most part, extras who ble harmonica. His collection of are not above selling to the enemy Of His Beloved Costume ancient Japanese prints is the envy the information they pick up on * of connoiseurs and within recent the set in spite of Chaplin’s re¬ years he has become a collector of iterated warnings. When such fifth Famous Derby, Cane And Baggy Pants old Staffordshire ware. columnists are discovered they are Also, Charlie is an expert deep- dealt with summarily, but on the Were Assembled For Second Film sea fisherman and holds the button whole they are unable to do much of honor presented by the Tuna damage. In his years of making (Advance Featured) Club for a record catch. He plays movies, Chaplin has developed a _ j powerful defense against such As varied and fanciful as they are plentiful are the stories a fast game of tennis, likes hand¬ ball and keeps himself in trim by sabotage. concerning the origin of Charlie Chaplin’s famous screen cos¬ Charlie Chaplin, the Lone Prospec¬ sprinting. It is not generally known To begin with, Chaplin, whose tume. But for the authentic explanation, we must go to the tor, still hasn't struck it rich in that the comedian was at one time “The Gold Rush” will start a run brilliant comedian himself. Char¬ “The Gold Rush.” an amateur long distance runner at the.Theatre on., lie, who is starring in “The Gold 15A—One Col. Scene in England. (Mat .15; Cut .25) shoots his pictures in such a way Rush,” which will have its first Country Needs that not even the players know showing at the . Theatre what the story is about until the on., says: film is screened for them. For when “Contrary to general belief, I Reel Laughter, did not wear the costume so fa¬ Most Comedians Work it comes to putting out a picture, miliar to you all in my first picture, Charlie does not believe in taking in which I was a newspaper report¬ Says Comedian everybody into his confidence. er. It was my second. I was hur¬ In Deepest Secrecy riedly told to ‘put on funny make¬ In spite of what the highbrows / N up.’ I went to the wardrobe and say about the Chaplin brand of got a pair of baggy pants, a tight Newspaper men—and others—so often ask, “Why doesn’t Chaplin comedy and humor being just a coat, a small derby and a large allow visitors on his sets?” For Audiences As a matter of fact, he does—but very seldom. pair of shoes. step away from tragedy Charlie It has been said that to combine Anyone familiar with the basis insists that his one aim in picture¬ comedy and pathos in a film pro¬ “I wanted the clothes to be a of comedy knows that it is built on lar are adamant about this. Were duction and not destroy the illusions mass of contradictions, knowing making is to be funny and to make what is called in the profession outsiders allowed to view the pic¬ of the audience requires a truly ^ pictorially the. figure would be people laugh “gag situations.” While of course ture in shooting, naturally the vividly outlined on the screen. To ail good comedies must have a situations would be disclosed and great artist . Charlie believes that the world In ‘‘The Gold Rush,” his brilliant add a comic touch to my face, I story, the pictures rely mainly on the denoument would be ruined. today needs laughter more than it comedy of the Alaska gold rush. wore a small mustache which would funny situations—some of which This is especially true of a Chap¬ not hide my expression. The clothes ever did before. Since the serious are so closely interwoven with the lin picture. coming on . to the . Theatre, Charlie Chaplin seeks the seemed to imbue me with a spirit trend world conditions have taken, story itself as to be inseparable. Whether Charlie is right can be sympathies of the audience in the of the character. He actually be¬ All prominent picture comedians seen when “The Gold Rush” starts people need a tonic for the nerves, role of a weakling prospector, a came a man with a soul—a point of work on closed sets. Harold Lloyd a run at the . Theatre an opportunity to brush away the hard-luck sourdough in the Alas¬ view. and the Marx Brothers, in particu¬ “In defining the type of person impending sense of disaster which kan wilderness. he was, I explained: ‘he wears an overtakes us in our daily grind. One of the most touching scenes is where Chaplin prepares what air of romantic hunger—forever People, says Charlie, don’t want seeking romance, but his feet won’t to him is a banquet, but really is stories of futility, heartache, dis¬ let him.” a pitiful attempt at an elaborate appointment, frustration. They dinner, to entertain Georgia, the And perhaps in this last simple dancehall girl, and her friends. His ' sentence, Chaplin himself has ex¬ need the sunshine and release of guests fail to arrive and it gradu- \ laughter. plained the little tramp’s philoso¬ ally dawns on him that he is the ' ^ phy. So, Charlie is presenting the victim of a ghastly joke. world with “The Gold Rush,” which Charlie thereupon pretends that will have its premiere at the. his girl has come and proceeds to entertain her with a dance, called Theatre on ., so that audi¬ the Oceana Roll, in which he em¬ ences can be refreshed by an even¬ ploys two forks and two buns. His ing of hilarious fun such as only dance is so finished, so polished that the genius of Chaplin can produce. it almost becomes a take-off on good Charlie wrote and directed “The dancing. Gold Rush,” and his supporting- V__ cast includes Mack Swain, Tom Murray, Henry Bergman, Malcolm Waite and Georgia Hale.. FRENCH CHEF! In “The Gold Rush,” the next attraction at the . Theatre, CAT AND DOG! beginning on., Charlie Chap¬ lin gives a perfect exhibition of a There are two tenants at the French chef when he presides with Charles Chaplin studios who get finesse at a boiled-boot dinner. ^ In “The Great Dictator” Charlie w ^ special attention from the master was a barber. Again, he had com¬ of comics himself. They are Topaze, pletely mastered the movements and the cat, and Teddy, the dog. When the skill of this profession. He Charlie, who will be seen in “The stropped a razor with absolute authority. He worked up a soap Gold Rush” at the .. lather with felicity. He applied the Theatre, beginning on . , lather to his patron’s face with leaves Hollywood, he leaves com¬ Plenty of trouble ahead for Charlie Chaplin when Big Jim, played by abandon, but he managed to keep plete instructions at the studio for Mack Swain, blames the Little Fellow for their misfortunes in “The it out of his mouth and he didn’t Georgia Hale and Charlie Chaplin, their care and feeding. “The Gold Gold Rush,” Charlie’s brilliant comedy coming on . to cut his patron’s throat. in “The Gold Rush.” Rush” was written and directed by the .. Theatre. Chaplin is always the expert Charlie and is being releasd by IIA—One Col Scene supreme. (Mat .15; Cut .25) United Artists. 3B—Two Col. Scene (Mat .30; Cut .50) Page Fourteen Chaplin Made Comic Claims Debut As Boy Hard Work Is In Gay Revue Best Formula Sennet Credited Charlie Spurned With Discovery The Easy Life Of Chaplin As Beginner (Special Feature) (Current Feature) The history of Charlie Chaplin, One of the most amazing success even in its most abbreviated form, stories in the world is Charlie is a most implausible chronicle. Not Chaplin’s. because of any novel features con¬ At the age of 28, he was not only tained in it, but for exactly the one of the most famous and best opposite reason. It is an almost loved men in the world, but wealthy impossible collection of biographical in his own right. The same year he cliches. Even Horatio Alger, the built the Chaplin Studios starting world’s most prolific fabricator of his own producing company which, tales, would have scorned it. Of since its inception in 1918, has course, we can hardly blame Chap¬ never produced anything but artis¬ lin for this triteness. He just had tic as well as financial successes. the misfortune to live it. The son of theatrical parents, he Even his parents were in charac¬ earned his own living from the ter. His father was a kindly man time he was nine years old. By but an uncertain provider; his his own admission, his schooling mother a fine woman who had to was spasmodic. But even as a very cope with the trials and privations young boy, those who knew him . of small-time English vaudeville say Charlie was studious. When he and the squalor of the slums of joined the Karno Repertoire Com¬ London. Charlie ChapUn’s adventures in “TTie Cold Rush,” which is now on view at the.Tlieatre pany as a lad in his teens, he was through United Artists release, are unfolded a«;ainst the snow-capped peaks of the Klondike, with Charlie’s education, early and never to be found in the Vgay Charlie, the Lone Prospector, finally winning romance, the girl and a gigantic fortune in gold. late, was sketchy and sporadic and spots” when the day’s work was at a tender age he was helping to 1C—Three Col. Scene (Mat .46; Cut .75) done, as did the other young fel¬ support his mother. He became a lows in the troupe. Instead, he printer’s devil until he finally de¬ stayed at home and figured out cided to go on the stage and joined “funny business” for his routines. the Karno Repertory Company. At That he succeeded as a result of night, he practiced dance steps and his industry was proved when he acrobatics. ro^fam. .SltOftd was spotted by Mack Sennett short¬ ( That this diligence was worth¬ ly after he arrived in America. while was proved when he came to this country in “A Night In An From that memorable day when he entered pictures his rise was me¬ English Music Hall.” Chaplin’s tal¬ MUSICIANSHIP lin, who is now presenting “The .Theatre on. ent was immediately recognized Charlie Chaplin, hero of “The Gold Rush,” his brilliant comedy thru United Artists release, led teoric and now he is the reigning and he was signed by Mack Sennett Gold Rush,” which is slated for its of the Alaska days at the. Sousa’s band through two numbers comedian of the screen world. Cur¬ to make pictures. From that time initial showing at the .- Theatre thru United Artists release, of the old New York Hippodrome. he was on his way. rently, Charlie is starring in his Theatre on . through can hoodwink foreigners into be¬ Now, Charlie lets others conduct Even today, Chaplin doesn’t production of “The Gold Rush,” the United Artists release, can play any lieving he is talking their language. the background music for his pic¬ coast because he is successful. In musical instrument, although he He does it by clever intonation and tures. current attraction at the. addition to starring, directing and never took a lesson in his life. In is most proficient in deceiving the • Theatre thru United Artists re¬ producing, Chaplin writes his own fact, Chaplin composes nearly all Chinese. In “The Great Dictator,” TEMPURA lease. pictures, and all of them, including of the music for his pictures; he he exhibited his skill at deception If you have never heard of Jap¬ “The Gold Rush,” which is now on sits at the piano while a musical by speaking in a deep, harsh, fam¬ anese Tempura, ask Charlie Chap¬ view at the.Theatre, stenographer stands-by and trans¬ iliar guttural. lin for the lowdown. The master are marked by a freshness and fers to paper what Charlie impro¬ • comedian, now starred in his own originality that are peculiar to vises on the keyboard. Chaplin. • NO CLOCK-WATCHER production, “The Gold Rush,” com¬ When Charlie ChapUn is work¬ ing on.to the. MUSEUM PIECES ing on a picture, he labors with Theatre, says that it is one of his The original suit, cane, hat and regularity and conscientiousness. favorite dishes. It is an Oriental shoes that Charlie Chaplin, star of His only attention to the clock is concoction made of fried shrimp. FOR TOPAZE “The Cold Rush,” which will start in the morning—he arrives, at the an engagement at the . • When Charlie Chaplin, now star¬ studio promptly at eight. Some days Theatre on . through MUSTACHE LORE ring in “The Gold Rush” at the he will leave at five, more often at United Artists release, wore in his Charlie Chaplin, who can now .Theatre, goes to Holly¬ eight, nine, ten, or well after mid¬ early screen appearances are on be seen in one of his funniest and wood’s swankiest eating places, he night. He is a painstaking worker, view at the Los Angeles Museum most briUiant comedies, “The Gold never neglects to bring back a and he figures out “business” and to which he donated them. Also, Rush,’* at the. paper plate dotted with choice mor¬ “gags” down to the minutest de¬ there is to be seen a replica of Theatre thru United Artists release, sels which he personally feeds to tail. Currently, he is appearing in Charlie’s famous form and figure is very fussy about that famous Topaze, a black cat that Charlie “The Gold Rush” at the. mustache he wears in his films. He found when he was just a stray sculptured to wear the costume. Theatre thru United Artists re¬ makes a fresh one each morning kitten. For ever since Topaze pur¬ • lease. himself whenever he is working be¬ red his way into the comedian’s CLEVER LINGUIST • fore the cameras. Charlie is a stick¬ heart, the best is none too good, Although he is no linguist by POTPOURRI ler about everything when picture- for him. his own admission, Charlie Chap- Although he has talked less for fnaking is concerned, because he is publication than any celebrity, practically a one-man organization. Charlie ChapUn, now starring in • “The Gold Rush,” his brilliant PHOTOGRAPHS comedy now showing at the. Charlie Chaplin, who may cur¬ .Theatre, has received more rently be seen in “The Gold Rush,” publicity than anyone in the pic¬ his funniest comedy, at the. ture industry. Although Charlie .Theatre, holds the record wears the biggest shoes on the Charlie Chaplin portrays the Lone for having been photographed with screen—size 14—in private life he Prospector in “The Gold Rush.” celebrities. Among his camera com¬ wears size 5. panions have been Kine Edward 18A—One Col. Scene VHI (then Prince of Wales), (Mat .15; Cut .25) PAST AND PRESENT Franklin D. Roosevelt (then Sec¬ Once, way back, Charlie Chaplin, retary of the Navy), Ramsay Mac¬ hero of “The Gold Rush,” which Donald, Mahatma Ghandi, H. G. will start an engagement at the Wells and G. B. Shaw. Snowy Background In “Gold Rush” Little Tramp's Philosophy In “The Gold Rush,” which is Although the philosophy of his Little Tramp has been clearly currently on view at the.' explained in all of his pictures, parlor speculation about the beloved Theatre, Charlie Chaplin is again little figure never ceases to produce new wrinkles. In fact, there have the lovable little tramp whom he been sol many variations on an old theme—most of them as gargantuan has endeared to millions, but this as old-fashioned myths—that Charlie, whose “The Gold Rush” starts time the serio-comic figure wan¬ a run at the . Theatre on ., once more elucidates ders through the snow-capped for the benefit of those who want to hear. peaks and mountains of the wilder¬ In defining the type of person he is, says Charlie, I would say ness of the Klondike during the hectic gold rush days. We see him that he wears an air of romantic hunger—he is forever seeking ro¬ first as the Lone Prospector, buf¬ mance but he cannot find it because his feet won’t let him. feted by a cruel fate as well as by In this simple sentence, of course, Chaplin explains the whole cruel toughs. philosophy and magnetism of the little tramp. He does it without all Subsequently, romance enters the fol-de-rol and pseudo-analysis which have appeared from time to his dreary life in the shape of a time in the newsprints. And it is this same famiUar figure who again dance-hall queen. But she is only Charlie Chaplin’s delightful antics are known around the globe and here wanders through a series of fun-fiUed, side-splitting comedy situations an adventuress at heart and brings he demonstrates his finesse with the foot in a scene from “The Cold in “The Gold Rush.” more pathos into the life of the Rush,” which will have its local premiere at the.Theatre on ...» Chaplin wrote, directed and produced “The Gold Rush” and it is little man—but at the end, Charlie being released through United Artists. actually wins the girl and becomes d>B—Two Col. Scene (Mat .30; Cut .50) multi-millionaire, to boot. Page Fifteen NOVELTY LAPEL DERBIES Get your message of hilarious Charlie Chaplin enter¬ tainment all around town by distributing these intriguing little lapel ornaments—a miniature Chaplin derby made of real felt, with band displaying the picture title. Lapel gadgets are a popular craze, and these amusing little ornaments wiD make ’em stop and look. Brim overall is crown is 1" high. Each hat furnished with a small gold-finish safety pin. Price, $3.50 per hundred. POOPEE SNOOPEE NOVELTY CO. 191 Seventh Ave. New York City COLOR HERALDS The delightful Chaplin com¬ edy of “The Gold Rush” comes through in these gay heralds with a terrific show-selling im¬ pact that makes them an essen¬ tial part of your exploitation campaign. Make yoitr tieup early for complete distribution in your town through a local dairy, baking, or other door- delivery concern. And order enough of these laughter-selling heralds to assure full coverage of your community! Price of heralds, $3.50 per M. Inquire at your Exchange for quantity prices. Page Sixteen H. An unforgettable even in screen entertainment If you’re looking for ... you never had opportunity than Chaplin added heart-touching music and hilarious words to this masterpiece of comedy! ^3*50 per M Get in touch with your United Artists Exchange for quantity price ,x ADVERTISING The laughs d| o lif^ttme — in on^ great pic- lure! Chaplin at his greatest —bringing you ^ V inasterlul comedy, told to the strains of mu¬ sk that will tug at your heart, told through ds that will conyulseyou with laughter... THEATRE Ad No. 22D—Four Col. x 160 lines (Mat .60; Cut 1.00) V THE WORID S GREAT LAUGHING PICTURE! YOU’LL AGREE THERE’S NEVER BEEN ANYTHING LIKE IT BEFORE! IT’S CHARLIE’S FUNNIEST...SCENES THAT WILL MAKE YOUR SIDES ACHE WITH LAUGHTER AND THEN PATHOS^^^ THAT WILL BRING TEARS TO YOUR EYES! CHARLIE’S OWN MUSIC... CHARLIE’S OWN WORDS.. TO MAKE A COMIC MASTERPIECE EVEN GREATER! YOU’LL BE SURPRISED! Written ancL directed by CHARLES CHAPLIN Released thru United Artists THEATRE Ad No. 24C—Three Col. x 200 lines (Mat .45; Cut .75) / Ad No. 26C—Three Col. x 135 lines (Mat .45; Cut .75) THE WORLD S GREAT LAUGHING PiaURE! CHARLIE CHAPLIN “THE GOLD RUSH” g00Bj!SMiai^ Pioduced and Directed by CHARLES CHAPLIN Rele.i5ed thru United Attisis One Col. X 35 lines CHARLIE CHAPLIN “THE GOLD RUSH” written and directed by igfjBS^BBOQZSr Charles Chaplin One Col. X 14 lines released thru United Artists Ad No. 41A—One Col. x 99 lines Order No. 45A YOU’LL BE SURPRISED YOU NEVER KNEW COMEDY COULD BE SO FUNNY! YOU NEVER KNEW YOU COULD LAUGH SO MUCH!...YOU'LL BE AMAZED...AS CHARLIE'S OWN MUSIC ADDS TO THE FUN!...YOU'LL BE ASTONISHED BY CHARLIE'S WORDS (THEY'RE UPROARIOUS!) % BY THE WORLD'S THEATRE Ad No. 21E—Five Col. x 132 lines (Mat .75; Cut 1.25) rhemff^ 6re Written and Directed by CHARLES CHAPLIN Released thru United Artists Ad No. 32B—Two Col. x 65 lines (Mat .30; Cut .50) The laughs of a lifetime ... in one ^reat picture! Chaplin at his greatest.,. bringing you masterful comedy, told to the strains of music that will tug at your heart, told through words thot will convulse you with laughter +, < Ad No. 28C—Three Col. x 1 15 lines (Mat .45; Cut .75) THEWORLD’S GREAT 1THE WORLD S GREAT LAUGHING PICTURE! cnmiE cBftmN “IBE MIDJM” i Two Col. X 31 lines ^ r/ ClCBAUIE CDAPLIN “THE“1 MID EDSr Two Col. X 16 lines Ad No. 42A—One Col. x 80 lines Order No. 38B (Mat. 15; Cut .25) (Mat .30; Cut .50) You’ll be surprised! . . . You’ll agree it's the great¬ est laugh-provoker of all time...wllh::fiiX;i|'RA hilarity —now that :Chaplin him¬ self has addied heart- touching:::imv5K and rib¬ tickling wo«*!«l i Ad No. 39A—One Col. x 270 lines (Mat .15; Cut .25) A J M -irtc c- r \ X 103 li Ad No. 20E—Five Col. j ^ ^ol. x 278 I (Mat .75; Cut 1.25) m Ad No. 27C—Three Col. x 126 lines (Mat .45; Cut .75) THE WORLD S GREAT LAUGHING PICTURE! CHARLIE CHAPLIN “THE COLD RUSH” Ad No. 44A—One Col. x 53 lines Ad No. 31B—^Two Col. x 85 lines (Mat. 15; Cut .25) (Mat .30; Cut .50) YOUR LAUGHTER CUE-FOR ’42! Ad No. 25C—Three Col. x 145 lines (Mat .45; Cut .75) written and directed by Charles Chaplin released thru United Artists Ad No. 40A—One Col. x 124 lines (Mat. 15; Cut .25) You’ll be surprised!. . .You’ll agree it’s the greatest laugh-provoker of all time...with EXTRA hilarity- now that Chaplin himself has added heart-touching dttfiufaunntmusic and rib-tickling words! ni lOLD iUSN Written & directed by CHARLES CHAPLIN Released thru United Artists #■ THEATRE Ad No. 23D—Four Col. x 101 lines (Mat .60; Cut 1.00) Ad No. 43A—One Col. x 70 lines Ad No. 33B—Two Col. x 51 lines (Mat. 15; Cut .25) (Mat .30; Cut .50) # Ad No. 29B—Two Col. x 140 lines (Mat .30; Cut .50) Ad No. 30B—Two Col. x 100 lines (Mat .30; Cut .50) SPECIAL TEy^ERS ‘ Two Col. X 52 lines Price (Each) — (Mat .30; Cut .50) 1st DAY Ad No. 34B JdcuujJiie^ Q{4e. ^ %2! 4fh DAY Ad No. 37B lAPPY, body-shaking, soul- relaxing laughter is what every¬ body wants today — and that’s the kind of laughter these gay “Gold Rush” accessories assure them. Packed with comedy situation and laugh-making lines, they tell a story of great enter¬ tainment that every patron will get and remember! Full use of these “Gold Rush” displays will repay your investment many 40 X 60 Display times over. Order United Artists Rental 75c accessories through the money¬ saving rental plan. Set ei Eight 11 x 14 Lobby Displays Rental 35c for Set ^22 X 28 Lobby Displays Rental 20c Each 14 X 36 Insert Card Rental 12c Window Card. Non-rental Price 7c Inquire for Quantity Rates Announcement Slide. Non-rental Price ISo Copyright MCMXLII by United Artists Corp., New York, N. Y. TT HE familiar and universally loved figure of Charlie Chaplin, sending j* forth the promise of fresh Chaplin comedy thrills through these sock post¬ ers, is your guarantee of a crowded theatre when you play "^‘The Gold Rush.” Art, copy and gorgeous color combine to clinch your message that here is the high point in Chaplin’s great comedy. Cover your town thoroughly with these business-getting posters—and order them the U. A. rental way for maximum economy! UNITED ARTISTS CORP. kindly ship C.O.D. the following: "THE GOLD RUSH" RENTAL ITEMS The advertising material listed hereon is copyrighted and is not sold, but is leased only for the period of the license granted for the exhibition at the below theatre of the respective photoplays identified in such material and for use only in conjunction with such exhibition thereat. TITLE: PLAYDATE: QUAN¬ QUAN¬ ITEM TITY TITY ITEM One Sheets 22 X 28 Lobbies (Set of 2) Three Sheets 14 X 36 Inserts Six Sheets 40x60 11x14—Lobbies (Set of 8) 8x10 Black and White Stills NON-RENTAL ITEMS Twenty-four Sheets Window Cards (sJngie) Slides Heralds LIST YOUR MATS HERE: LIST NOVELTIES OR MISCELLANEOUS ITEMS HERE: THEATRE: CITY; STATE: FULL CREDIT IF RETURNED IN GOOD CONDITION SIGNATURE: PRINTED IN U. 5. A.. Scanned from the United Artists collection at the Wisconsin Center for Film and Theater Research. Digitization and post-production completed in the University of Wisconsin-Madison's Department of Communication Arts, with funding from the Mary Pickford Foundation. www.marvpickford.orq MEDIA HISTORY DIGITAL LIBRARY www.mediahistorvproiect.orq