An Analysis of Smokey Bear
EXPLORING PHILANTHROPIC ASPECTS OF PUBLIC COMMUNICATION CAMPAIGNS: AN ANALYSIS OF SMOKEY BEAR Helene Flaxbeard Submitted to the faculty of the University Graduate School in partial fulfillment of the requirements for the degree Master of Arts in the Lilly Family School of Philanthropy, Indiana University September 2017 Accepted by the Graduate Faculty, Indiana University, in partial fulfillment of the requirements for the degree of Master of Arts. Master’s Thesis Committee _____________________________ Leslie Lenkowsky, Ph.D., Chair _____________________________ Kittie Grace, Ph.D. _____________________________ Catherine Herrold, Ph.D. ii Acknowledgments First, thank you to my thesis chair, Leslie Lenkowsky, for his dedication, guidance and encouragement throughout the planning and execution of this project. Thank you to the other members of my thesis committee, Kittie Grace and Katie Herrold, for their direction and partnership. Second, a special thanks goes out to my family, my Mom, Lisa Flaxbeard, my Brother Paul Flaxbeard, and my “Nebraska Family,” especially, Pam Curtsinger, Jessi Curtsinger and Kyle Chesterman. Each of you has supported, encouraged, and loved me throughout all of my academic and career adventures and I will be forever grateful. Third, thank you to my mentor and friend Barb Coury and all of the BAUs of the Red Cross Indiana Fundraising Team who sent me notes of encouragement and celebrated with me every step of the way through this process. Fourth, thank you to my undergraduate professors, John Perlich, Jessica Henry, Carol Meyer, and Roger Doerr for their academic and career guidance which led me to this master’s program and the communication methodology used in this thesis.
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