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Executive Moms Take Us Inside the New Work Day

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Executive Moms Take Us Inside the New Work Day Amelia Williams Hardy, a vice president at Best Buy, and her son SUPER Elijah POWERS Executive moms take us inside the new work day APRIL/MAY 2021 ALSO IN THIS ISSUE: WCCO Radio at Community Impact a Crossroads Awards 0Cover2.indd 1 3/25/21 8:42 AM You have a vision. We’re here to see it through. You deserve a smart financial partner who knows you. One who’s ready to guide you—and your business— to the next level. One who shares your goals and is focused on your success. We’re Old National. Let’s talk. Serving Minnesota with more than 30 locations YOUR SUCCESS IS EVERYTHING oldnational.com 1Ad.indd 1 3/25/21 8:34 AM TCB contents APRIL | MAY 2021 FEATURES COMMENTARY 3 2 | The Shrinking Neighb or 6 | Ed itor’ s Note Approaching its centennial, WCCO Radio remains the storied icon of Twin Cities broadcasting. Allison Kaplan But does the Good Neighbor have the stamina to make it in its next century? By Adam Platt A ‘flexible’ workplace 3 8 | Working Moms Recal ib rate Corporate Life needs to be about more Children’s distance learning and work-from-home demands are increasing stress on working than where we plug in mothers. Yet three Minnesota women executives are carving out distinct paths to raise their our laptops. children and build fulfilling careers. By Liz Fedor 8 | G uest Commentary 4 9 | Community Impact Aw ard s Stephanie Pierce Recognizing a dozen businesses and nonprofits that are meeting myriad needs to help create a Why it took leaving a more equitable Twin Cities. By Tess Allen, Burl Gilyard, Dan Niepow, and Gene Rebeck high-ranking corporate 3 2 job for this executive to realize her true value. TRENDING & SPECIAL COVERAGE 5 8 | Notable | Notab l e Lead ers in F inance & Notab l e Executiv es in Marketing 22 | Pl anting Seed s Best-in-class executives and leaders in finance and marketing. By Tess Allen and Gene Rebeck Rajiv Tandon Too many entrepreneurs 7 5 | Commercial Real Estate | Home Sw eet Office? give up too quickly Companies are focused on making their offices attractive collaborative spaces in the post-Covid because we have no era, which likely will feature dividing work time between home and the office. By Burl Gilyard ecosystem to support them. 24 | Performing 10– 18 | STARTERS Phil anthropy Sarah Lutman Al l Vacancy | The Minneapolis and St. Paul hotel market has been uniquely hard-hit. 2020 revealed 3 8 COVER STORY Can all the properties survive? underinvestment in Is Shrimp Del ayed , Shrimp Denied ? | A Minnesota/South Dakota shrimp farm has big plans management training and a few orders, but no funds to build. and HR competency within nonprofits. The F ine Print | Small businesses are the hardest hit by the pandemic recession. Unempl oyment and New Business Starts | Bad economies may not be good times for 26 | Col umn™ entrepreneurship, but necessity is the mother of invention. Aaron Keller How our viewing Right to Recal l | Local government wants to tell the hospitality industry how to repopulate habits inform brand its businesses. engagement. Verified : Make it Work | Three pandemic product adaptations—personal and professional. 28 | Working It This G ood Office Day Comes from the G ard en | From the founder of russel + hazel, a new Linda L. Holstein collection of sustainable office products. Assessing the outsize 4 9 Office Env y | From the rooftop deck to high-tech conference rooms, Bridgewater Bank is impact of immigrant confident employees will be eager to return to its new St. Louis Park headquarters when it’s safe. entrepreneurs in Minnesota. 20 | AMPED UP 3 0 | Pl attitud es Adam Platt Wel l ness Within Your Ow n Wal l s | Three local startups bring health to your home. RIP the office. Long may it prosper. 80 | Open Letter ALSO INSIDE Vance Opperman Taxing you for the Suppl ement | The 2020 Minnesota Census of Women in Corporate Lead ership | government-mandated St. Catherine University’s annual examination of the state of women in executive and shutdown. 10 director roles. ON THE COVER: TWIN CITIES BUSINESS, Vol. 28, No. 4 © 2021 MSP Communications. The opinions of columnists are their own. Unsolicited manuscripts or artwork will not be returned unless accompanied by a self-addressed, stamped envelope. Photograph of Amelia Williams Telephone 612-339-7571. Fax 612-339-5806. E-mail: [email protected]. TWIN CITIES BUSINESS (ISSN 1072-673X) is published monthly by MSP Communications, 901 N. 3rd St., Suite 195, Minneapolis, MN 55401. Subscriptions Hardy, a vice president at available for $24.95 per year; foreign subscriptions, $169.00 per year. To subscribe or change address, visit tcbmag.com/subscribe/. Periodicals postage paid at St. Paul, MN, and at additional mailing offices. POSTMASTER: Send all UAA to CFS. (see DMM 507.1.5.2); NON-POSTAL AND MILITARY FACILITIES: send address corrections to TWIN CITIES BUSINESS, Subscription Processing, P.O. Box 5846, Harlan, IA 51593. Best Buy, by Eliesa Johnson 2 TWIN CITIES BUSINESS | APRIL/MAY 2021 2TOC.indd 1 3/30/21 11:01 AM 3Ad.indd 1 3/25/21 8:34 AM Sponsored Content SVP/Own ed Med ia J ayne Haugen Ol son Pub l isher Ed itor in Chief Shel l y El more Al l ison Kapl an [email protected] [email protected] Executiv e Ed itor Ad am Pl att [email protected] 5 signs it’s time for Senior Ed itor Liz F ed or [email protected] Associate Ed itor Tess Al l en [email protected] Senior Writer Burl G il yard [email protected] a package redesign by Veritiv Corporation Digital Ed itor Dan Niepow [email protected] Northern Minnesota Correspond ent G ene Reb eck [email protected] Copy Ed itors J ud y Arginteanu [email protected] | J ol ene J ohnson | If you haven’t cast an objective eye at your product packaging Christopher Lemke recently, you could miss seeing that it’s time for a design refresh. Ed itorial Intern J enna G rund tner Packaging redesign can be driven by external factors—such as Creativ e Director Michael Norseng Senior Art Director Kel sey Head consumer shopping behaviors or new competition—or more Associate Art Director Laurie Haw ton internally motivated. Blaine, MN-based Arrowhead Engineered Contrib uting Art Directors Amy Bal l inger | Ted Rossiter Products, North America’s largest aftermarket parts supplier Account Director Traci Auger [email protected], 612-336-9214 of nondiscretionary parts, is working with Veritiv to elevate the Senior Account Manager Rian Heasl ip [email protected], 612-336-9215 design of its packaging. Marketing & Ev ents Manager Sami J ohnson [email protected], 612-336-9288 With consumers having multiple paths to purchase, Arrowhead Contrib uting Writers Suzy Frisch | Linda Holstein | Aaron Keller | Sarah Lutman | Engineered Products’ strategy is to meet the consumer where they Stephanie Pierce | Rajiv Tandon are in the purchasing journey—starting with packaging design. Contrib uting Photographers Caitlin Abrams | Eliesa Johnson HERE ARE FIVE SIGNS IT’S TIME TO RE-THINK YOUR PACKAGING: CEO & G eneral Counsel Vance K. Opperman | CF O Charles F. Thell RELEVANCE – Vertiv’s packaging specialists believe brands need to COO Nathaniel Opperman | Presid ent Gary Johnson LiÀivÀià i`]`wi`>`ÀiÛ>«i`Ài}Õ>ÀÞ]>Ìi>ÃÌiÛiÀÞwÛià SVP, Operations Mary Authier | SVP, Ow ned Med ia Jayne Haugen Olson SVP, MSPC Deborah Hopp | VP F inance & Ad ministration John Bienias years. VP/Content, Ow ned Med ia Allison Kaplan | VP/Content, MSPC Erin Madsen VP/Cl ient Strategy, MSPC Kevin Dunn | VP/Digital , MSPC Kate Rogers COMPETITION – Competitors are constantly innovating. How does your packaging stack up to theirs? RETAILER DEMANDS – Retailers, in a battle with e-commerce, are Cred it Manager Dave Gschlecht Netw ork Ad ministrator demanding changes from wholesalers and packaging that entices Senior Accountant Anne McPhillips Steve Swanson in-person shopping. Prod uction Manager Tim Dallum Assistant Netw ork Ad ministrator Prod uction Superv isor Paul Marihart Shaun Katz SEASONALITY – A packaging partner, like Veritiv, helps maximize Digital Prepress G roup Aud ience Dev el opment Director seasonal-marketing success with creative solutions that work for > Steve Mathewson Bea Jaeger > Bill Sympson F ul fi l l ment Coord inator every holiday. Senior Web Dev el oper Valerie Asante Ricky Hannigan Creativ e Serv ices SLOWING SALES – If sales are in decline, a package redesign E- New sl etter Dev el oper > Katie Shaw can be a game-changer. As you consider a revamp, focus on Lauri Loveridge > Joy Wagner packaging’s total cost (inventory, assembly costs, etc.). YOUR PACKAGING PRO PARTNER Contact Us To subscribe | tcbmag.com/subscribe | [email protected] Packaging redesign can alleviate short-term challenges. Consider | 612-339-7571 the long game, too, with a solution focused on today’s needs—and To change an address or renew | tcbmag.com/myaccount | [email protected] | 612-339-7571 tomorrow’s. For reprints, PDFs | [email protected] | 612-373-9584 For permission to copy | [email protected] | 612-336-9299 To make event reservations | [email protected] | 612-336-9288 To advertise | see account executive listings or contact [email protected] | 612-373-9584 To submit a press release | [email protected] To pitch a story | see editorial staff listings or contact [email protected] | 612-336-9299 [email protected] | 612-712-7345 XGTKVKXEQTREQOHWNƂNNOGPV Twin Cities Business is a publication of MSP Communications 901 N. 3rd St., Suite 195, Minneapolis, MN 55401 612-339-7571, fax 612-336-9220 4 TWIN CITIES BUSINESS | APRIL/MAY 2021 4Masthead.indd 1 3/29/21 12:56 PM Advice driven by advocacy.® 5Ad.indd 1 3/25/21 8:39 AM EDITOR’S NOTE Summer Goals A ‘flexible’ workplace t hit me in March, as I another, you might need to skip that about the how and when.
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