Daimler Trucks Asia
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Daimler Trucks Asia Based in Asia, we are part of Daimler In India, we established the BharatBenz Trucks, the global leader in commercial brand in 2012, and have grown to double- vehicles. We are comprised of two OEMs, digit market share on the subcontinent Mitsubishi Fuso Truck and Bus Corporation since then. For our growth markets (MFTBC) and Daimler India Commercial in Asia, Africa and Latin America, we Vehicles (DICV). Together, they give us a exploit our strategic position in India rich 85-history to draw from as well as a to offer our robust FUSO trucks built in young, innovative drive. The FUSO and Oragadam to markets worldwide. BharatBenz brands stand for industry-leading technology and unrivaled quality for our As Daimler Trucks Asia, we will continue to Hartmut Schick customers in over 170 markets worldwide. tap the full potential of our global team to President and CEO consolidate our technological lead in the Our people, hailing from over 45 countries, commercial vehicles industry and ensure the form the core of our identity and success. highest levels of quality for our customers. DTA is a truly global organization that believes in the power of the team to achieve great Yours sincerely, things. This is why our strategy is named DTA One: As one team, we will tap our full Hartmut Schick potential and achieve our goals together. At MFTBC in Japan, we set the benchmark in efficiency, safety and comfort for the industry with our trucks and buses. We also firmly believe that the future is green, and are putting environmentally friendly vehicles at the core of our product portfolio. As an enthusiastic step toward a green future, we have launched the world’s first series-produced all-electric light-duty truck, the eCanter, and also launched E-FUSO, a product brand dedicated exclusively to our electric portfolio. Message from the CEO and Chairman 01 | About Us 02 | Strategy: E-FUSO 04 | Strategy: Our Employees 06 Our Brands 08 | Products: FUSO 12 | Products: BharatBenz 14 | Locations 16 MESSAGE 01 Having served in the Japanese Ministry We are not only the frontrunner in the of Economy, Trade and Industry (METI) electrification of trucks that will help cities for many years, I am convinced that to lower greenhouse gas emissions and Japanese companies have to open up not noise levels. We also strive to operate in a only to international markets, but also to a sustainable way. Our Indian plant sources globalization of their workforce in order to 70% of its power needs from renewable remain competitive in the global marketplace. energies. For that matter we have installed solar panels both in our Indian and Japanese Daimler Trucks Asia is a great example plants. We use rainwater harvesting and how a respected and traditional Japanese follow a zero-discharge policy for waste- Kazuo Matsunaga company — Mitsubishi Fuso Truck and Bus water and materials, to lower our impact Chairman of the Board, Corporation — can progress and flourish on the ecosystems. And our employees Mitsubishi Fuso Truck & Bus Corp. by teaming up with an international benefit from modern work policies such partner — Daimler India Commercial Vehicles, as flex-time and options for teleworking. to become a truly global organization, overcoming national and cultural boundaries. No company, no product and no person will ever be perfect, but it makes me I am always amazed to see how the proud to see how everybody at Daimler transcultural setting of our workplace Trucks Asia is motivated and committed encourages talented and motivated to become better every day. people from different walks of life and with diverse cultural backgrounds to Thank you for your curiosity and work together and, as one, generate new interest in our organization and I ideas, concepts and products. These welcome you to explore further. unique synergies make us stand out and allow us to innovate best solutions for Yours faithfully, the ever-evolving demands worldwide. Kazuo Matsunaga People form the heart of a company, and companies are important pillars of society. Hence, we acknowledge our role as corporate citizens. Especially so, as trucks and buses form an indispensable backbone of communities worldwide by delivering goods and transporting people. Our aim is to not only grow and be profitable, but to do so in a sustainable way that supports our environment economically, socially and ecologically. 02 DAIMLER TRUCKS ASIA ABOUT US 03 Two Companies One Commercial Vehicle Portfolio Daimler Trucks Asia (DTA) combines the infrastructure of MFTBC in Kitsuregawa, Japan, strengths of two distinct legal entities Mitsubishi and the proven engineering capabilities of DICV in Fuso Truck and Bus Corporation (MFTBC) and Chennai, India. It further translates to coordinated Daimler India Commercial Vehicles (DICV). procurement and supplier management functions, greater cost efficiencies, access to high quality This unit allows the entities to collaborate on supplies and widened export business by tapping areas such as product development, production, the combined sales potential of the two entities. exports, sourcing and optimizing research and sales & market development activities to provide The benefit of working as a unified strategic the best of value products to our customers. organization is not only restricted to the technical aspects of our business but also reflected in the MFTBC, with more than 80 years of history and sense of diversity among our people. A deeper DICV, with its fresh and innovative outlook, have cultural integration, in the form of exchange been integral parts of Daimler Trucks, jointly avenues for talents to encourage co-learning contributing to more than a third of its sales and increasing collaborations, allows our volumes. DTA, deriving its strengths from both employees to gather intercultural experiences. the entities, is the answer to the significantly growing demand for trucks and the different In 2016, the DTA as a group sold around 144,000 needs of customers around the world. units, serving more than 160 markets and employing a workforce of 15,000 people. DTA has an integrated product portfolio with the traditional FUSO product line for Japan and Both MFTBC (89.29%) and DICV (100%) are an international markets, the all-new range of FUSO integral part of Daimler AG, one of the world’s most trucks for growth markets and the highly competitive successful automotive companies. With its divisions BharatBenz range for the Indian market, together for Mercedes-Benz passenger cars and vans, offering unparalleled value to our customers around Daimler trucks and buses, and financial services, the world. The Asian production network for DTA the Daimler Group is a leading global vehicle is a robust one, consisting of two major hubs in manufacturer and the world’s biggest manufacturer Kawasaki, Japan and Oragadam, Chennai, India. of commercial vehicles with a global reach. The combined approach allows DTA to jointly leverage India, the fully-fledged testing Mitsubishi Fuso Truck and Bus Corporation (MFTBC) Daimler India Commercial Vehicles (DICV) Company Name: Established: Head of Unit: Production: Trucks, buses Mitsubishi Fuso Truck and January 6, 2003 Erich Nesselhauf, and engines under three Bus Corporation Business Details: Managing Director & CEO brands—BharatBenz, FUSO Main Office: Commercial vehicles, Employees: and Mercedes-Benz. 1-1-2, Kashimada, R&D, design, manufacture, More than 3,000 Production Capacity: Saiwai-ku, Kawasaki-shi, sales, import and export Domestic Network: Trucks: up to 72,000*/year Kanagawa, 212-0058 Japan of trucks, buses and *depending on shift model More than 130 sales & # Chairman of the Board: industrial engines and service touch points Buses: 1,500 /year other related businesses. #scalable to 4,000/year Kazuo Matsunaga Exports Markets: President and CEO: Employees: 10,000 More than 30 markets in Hartmut Schick Major Shareholders: Asia, Middle-East, Africa, Capital: 35 billion yen Daimler AG (89.29%); Latin America Mitsubishi group companies (10.71%) 04 DAIMLER TRUCKS ASIA E-FUSO — Technology and Innovation FUSO — a brand of Daimler Trucks Asia — is the frontrunner in electric trucks. Back in 2010 the brand introduced a prototype of the all- electric Canter E-Cell. In 2017 Fuso became the first global OEM to start series production of an all-electric truck. STRATEGY 05 World Premiere. The eCanter. of 100 kilometers and a load Portugal and Germany with the Daimler Trucks Asia celebrated capacity up to three and a half pre-series vehicles between 2014 the global launch of the FUSO tons — depending on body and and 2017. In May of 2017, MFTBC eCanter in New York City. The usage. The vehicle’s electric announced its first commercial FUSO eCanter is the world’s powertrain contains six high customer for the new in-line first series-produced all- voltage lithium ion battery packs series production vehicle in the electric light-duty truck, being with 420 V and 13.8 kWh each. In Japanese market. Seven-Eleven delivered to customers in comparison with a conventional Co., Ltd. will be operating 25 the US, Europe and Japan. diesel truck, it offers savings units of the eCanter in their fleet. up to 1,000 Euro per 10,000 DTA is committed developing Zero-Emission, Zero-Noise kilometers on operating costs. and embracing sustainable and The all-electric light-duty truck is reliable transportation solutions DTA’s answer to the public’s need Result of Intensive Research to benefit society and the planet. for a zero-emission, zero-noise and Customer Testing The eCanter is only the beginning. truck for continuously increasing This global launch of the new inner-city distribution. In addition FUSO eCanter is not just a to being an environmentally product launch — it’s a revolution friendly vehicle, it is cost- years in the making: At the 2010 efficient and economical for IAA Commercial Vehicle Show users, as already proven within in Hannover, Germany, FUSO customer tests in Europe.