welcome
A Hollywood The Data Journey to Thriller Today’s Consumer
[email protected] Thomas Stilling Successful Data Journey for the Business of Content
The Drivers Shaping In the Beginning: Moving Forward the Journey Reality vs Perception
Change Matters Defining Your Data Plan
2 The Destination: Consumer Expectations
The...
I Want What I Want When I Want It
(and I Want it Now)
“IWWIWWIWIIWIN”
3 The Destination: Consumer Expectations
Content Overload • High Quality, Authentic Content
• Engaging and Interactive, Experiential
• Richly Tagged Content
• Available on Multiple Consumer Connected Devices
and Viewing Alternatives
4 The Evolution of the Environment
Industry Drivers Data Challenges 2018
Volume Quality - Unforced Errors
Complexity 2019 Time Consuming Workflows
Speed to Market Marketplace Stumbles
High Consumer Expectations Negative Consumer Feedback 2020 Organizational Disruption Heroic Efforts
2021 5 The Expectations for Greater Change...and the Implications
• Rapid pace of innovation and new technologies
• New Direct to Consumer models and Personalized Content
• Merger mania
• Increased content costs and squeezed profits
• Changing Content Standards
• Managing hyper targeted and hyper tagged content
• Tightening regulations and privacy compliance
6 Data’s Heroic Journey
Change driving Data to be ‘Heroic’ will Increase volume • Compressed Timelines complexity • Faster Market Cycles • Stretched Financial Goals • Shifting Consumer Attitudes
10/04 2018
7 1) Build Your Data Journey Philosophy
Foundation for Success! o What are the business goals?
o Realization that Content Data should not be Static
o What is the scope of Dynamic Data?
o How Dynamic is Dynamic?
o Metadata Enrichment
o Potential for Automation 1 o Defining where to Begin – The Data Plan 8 The Assessment...and Strategy (not Magic Beans)
“Dirty Data” ‘Locked Up’ Silos Data
Governance Levels of Divergent ? Acceptance Systems
Incompatible What Data Framework Taxonomy is Simply ? Lost
9 Data & Metadata Can be Intimidating for Anyone