Post-Event Report 1

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Post-event report 1

Macau’s largest festival dedicated to wine featured over 20 booths of food and wine from around the world and an educational wine school. Organized by The Wine Society of Macau and sponsored by The Venetian ® Macau, the Festival was part of the third annual carnival celebration at The Venetian Macau lagoon and included entertainment from bands, artists and Carnival artists. The goal of the 2013 edition was kick start this annual Festival, introducing it to the local community. These goals were successfully reached as explained below.

www.winedinemacau.com Organized by Main sponsor

Program and Organizers

The festival started from 23 May until the 26 May. On the 23rd, and to mark the opening of the festival, an Opening Ceremony was held for media, sponsors, F&B professionals, etc. This ceremony started at 7 p.m. and marked the beginning of the festival day. The festival was open until 11 p.m. A Network Cocktail Dinner for 100 guests supported by MGTO also took place. On the 24th and 25th the festival opened his doors to the public on 2 p.m. until 12 a.m. on the 26th, the last day of the event, the closing hour was 11 p.m.

Thursday, 23 May 2013 Time Activities Remarks Venue 7-11pm Opening Hours The Venetian Macao Lagoon 7-11pm Entertainment The Venetian Macao Lagoon “The Magical Masks of Venezia” 3D Every 30 7:30–10pm The Venetian Macao Lagoon Light and Sound Spectacular minutes By invitation Wine & Dine Lounge 7-7:30pm Opening Ceremony only The Venetian Macao Lagoon By invitation Spirito 7:30-9:30pm Network Cocktail Dinner only The Venetian Macao Friday, 24 May 2013 2pm-12am Opening Hours The Venetian Macao Lagoon 2pm-12am Entertainment The Venetian Macao Lagoon Sicily Room, Level One 3-8:30pm Wine School CotaiExpoTM, The Venetian Macao “The Magical Masks of Venezia” 3D Every 7:30-10pm The Venetian Macao Lagoon Light and Sound Spectacular 30 minutes Saturday, 25 May 2013 2pm-12am Opening Hours The Venetian Macao Lagoon 2pm-12am Entertainment The Venetian Macao Lagoon Sicily Room, Level One 3-8:30pm Wine School CotaiExpoTM, The Venetian Macao The Parallels (& Differences) in the Wine & Dine Lounge 5-5:30pm Workshop Dining Scenes of Hong Kong & Macau The Venetian Macao Lagoon “The Magical Masks of Venezia” 3D Every 7:30-10pm The Venetian Macao Lagoon Light and Sound Spectacular 30 minutes Sunday, 26 May 2013 2-11pm Opening Hours The Venetian Macao Lagoon 2-11pm Entertainment The Venetian Macao Lagoon Sicily Room, Level One 3-8:30pm Wine School CotaiExpoTM, The Venetian Macao “The Magical Masks of Venezia” 3D Every 7:30-10pm The Venetian Macao Lagoon Light and Sound Spectacular 30 minutes

The festival was organized by The Wine Society of Macau in partnership with The Venetian Macao. It had the main support of Government institutions, such as Macau Economic Services (FDIC), Macau Government Tourism Office (MGTO) and Macao Trade and Investment Promotion Institute (IPIM). It was produced by DOC DMC Macau ltd.

www.winedinemacau.com Organized by Main sponsor

Attendance

Since the festival had free admission and no registration was required, we were unable to precisely count how many visitors we had. To determine the number of visitors we based our values in rational estimations, which allowed us to conclude that the festival had around 10,000.

This number reflects a good response from the marketing effort and on site attendance of the festival.

The feedback from the Festival was very positive and gives us confidence that the need for this type of event is justified:

“Great festival, this is amazing! Great time and great people. Really good food, nice vendors; you can find a lot of good wine and good food. And I hope this kind of events will be more often.” – Nick Palmer

“Great atmosphere and a wonderful location beside the Venetian lagoon. This is perfect occasion to try different wines and snacks. Even the kids enjoyed themselves. I wish there was an outdoor event like this all year round.” – Campbell McLean from Aomen TV

Exhibitors

This event was a profitable event for the exhibitors present, covering, in most of the cases, the expenses that they had in terms of booth rental and extra materials rented.

Furthermore, the general opinion is that for a first edition, the event was very successful.

www.winedinemacau.com Organized by Main sponsor

Wine School

The wine school was one of the main attractions of the festival. . A special school was set up at the Sicily meeting rooms in Venetian Macao, where various lectures talked about wine and food. These lectures were led by various personalities in the wine scene such as: Peter Kwong, Mabel Lai, Eddie McDougall, Annabel Jackson, Roberto Galloto and João Paulo Martins.

Friday, 24 May 2013 Time Theme Lecturer Sponsor Audience Language 3:00 to Eddie Cottage Palate Mapping Professional English 4:00pm McDougall Vineyards 4:30 to French Wines Peter Kwong Sopexa Professional Cantonese 5:30pm 6:00 to Introduction to Annabel Palatium Fine Consumer English 7:00pm Portuguese Wines Jackson Wines 7:30 to French Wines Peter Kwong Sopexa Consumer English 8:30pm Saturday, 25 May 2013 3:00 to Portugal – A World João Paulo Wines of Professional English 4:00pm of Difference Martins Portugal 4:30 to Roberto Wines from Venice Liquid Assets Professional Cantonese 5:30pm Gallotto 6:00 to Wine Tastings For Cornel Wu Seapower Consumer Putonghua 7:00pm Beginners 7:30 to Wines from South Lester Chau Summergate Consumer Cantonese 8:30pm America Sunday, 26 May 2013 3:00 to The Secrets of André Correia MyChef Macau Consumer English 4:00pm Portuguese Cuisine 4:30 to Introduction to Mabel Lai Vino Veritas Consumer Cantonese 5:30pm Portuguese Wines 6:00 to Wine Tastings For Cornel Wu Seapower Consumer Putonghua 7:00pm Beginners Jacksons and 7:30pm Introduction to Anthony Huen Brothers Consumer Cantonese 8:30pm Olive Oil Retailing

The average of attendance was 20 “students” per class.

www.winedinemacau.com Organized by Main sponsor

Media Coverage

The relevance of this festival and its impact and the attention it gathered was felt on media, through the media coverage and published articles related to the festival on the various media from Macau, Hong Kong and China. The collaboration of the media to promote the event could be felt through the sponsorship established with some of the preeminent magazines and newspapers in Macau and Hong Kong: Aomen TV, Delta Bridges, E-travelers, Closer Macau, Tasting Kitchen, Wine Magazine, Wine in China, Macau Daily Times, Guandgong TV, Wine Buzz, Russian Asia, Exmoo, WOM, Neo Paper, Culture Guide and Destination Macau.

TV and Radio

The festival was broadcasted on TDM TV and TDM Radio, Aomen TV and Guandgong TV. Link of the news video: TDM http://www.youtube.com/watch?v=Ln_YHrWYnUk http://www.youtube.com/watch?v=nItmbDim2BE http://www.youtube.com/watch?v=QIMpgZ5vq3k

Aomen TV http://www.youtube.com/watch?v=VGwFojgscJE

For more videos about the festival please visit our YouTube Channel: www.youtube.com/winedinemacau

Online articles – Annex 1

The festival also featured some websites of magazines, media sponsors, newspapers and blogs. All the entries may be found in annex 1

Newspapers and Magazines – Annex 2

Articles about the festival have been published on Delta Bridges, E-travelers, Macau Closer, Tasting Kitchen, Wine Magazine, Wine in China, Macau Daily Times, Russian Asia, Exmoo, WOM, Neo Paper and Culture Guide. All the articles clipping are in the annex 2.

www.winedinemacau.com Organized by Main sponsor

Sponsors

Essential for the festival realization and success was the support of different entities, both public and private. These organizations contributed to the festival, in terms of promotion, logistics, and monetary support.

Supporting Organizations and Sponsors

Macau Economic Services (FDIC)

The Venetian Macao Resort Hotel

IPIM - Macao Trade and Investment Promotion Institute

MGTO - Macau Government Tourism Office

Macau Sommelier Association

Macau Culinary Association

IFT - Institute for Tourism Studies

BNU - Banco Nacional Ultramarino

MyChef Macau

Greattime

Liquid Assets

Palatium Fine Wines

Seapower

Sopexa

Tosti

Vino Veritas

Vini Portugal

www.winedinemacau.com Organized by Main sponsor

Digital Marketing

The festival was present in many online networks, reaching a value volume of users and visitors and congregating a network of fans and followers of the Wine & Dine theme.

Facebook – 4,171 Likes facebook.com/winedinemacau

Picasa goo.gl/pVL93

www.winedinemacau.com Organized by Main sponsor

Website – 11,877 Visitors winedinemacau.com

YouTube youtube.com/winedinemacau

www.winedinemacau.com Organized by Main sponsor

Annex 1

Decanter

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Word o Mouth

www.winedinemacau.com Organized by Main sponsor

Delta Bridges

www.winedinemacau.com Organized by Main sponsor

List of links: Http://goo.gl/Mwe7N – South China Morning Post Http://goo.gl/dzae9 – indochina Explorer Http://goo.gl/na6tw – Fodor’s travel inteligence Http://goo.gl/dq6jm – SFPC Http://goo.gl/pjsak – i9r Http://goo.gl/lnxhr – enovitis oleavitis Http://goo.gl/jwvw3 – Câmara de Comércio e Indústria Luso-Chinesa Http://goo.gl/n4mdc – Macau Closer Http://goo.gl/ntiwg – Little steps Hong Kong Http://goo.gl/c7Hvz – Wine Times Blog Hong Kong Http://goo.gl/opwsl – Wine Times Hong Kong Http://goo.gl/hgwqg – AICEP Portugal Global Http://goo.gl/dduaf – Spanish Chamber of Commerce Http://goo.gl/ufhbk – Thailand Press Release News Http://goo.gl/oqfzb – Bonus Republic Http://goo.gl/lzhrl – Hong Kong yantoyan Http://goo.gl/1Txgs – Hoje Macau Http://goo.gl/6qbhs – Vinhos Online Http://goo.gl/5uv9u – Notícias Sapo Http://goo.gl/Jegc6 – i Online Http://goo.gl/exjmy – MGTO Http://goo.gl/g9b1o – MGTO Http://goo.gl/95Hpg – World Gaming Magazine Http://goo.gl/7z3Jk – Wines of Portugal Http://goo.gl/8wrc9 – Niangzaowang Http://goo.gl/hdhjl – foodmate Http://goo.gl/vyrn7 – 1668.com Http://goo.gl/1vx2o – 21 Food Http://goo.gl/djseq – 9998.tv Http://goo.gl/auriy – TJKX Http://goo.gl/7xquv – Hong Kong SZHK Http://goo.gl/NJ45S – Wine China Http://goo.gl/3nhu1 – CNTJMH Http://goo.gl/gmf9b – Wine Info Http://goo.gl/t1ewh – FJSEN Http://goo.gl/jxm6r – 6eat

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Annex 2

Culture Magazine

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Exmoo

www.winedinemacau.com Organized by Main sponsor

Macau Daily Times

www.winedinemacau.com Organized by Main sponsor

Neo Paper

www.winedinemacau.com Organized by Main sponsor

Ponto Final

www.winedinemacau.com Organized by Main sponsor

Tasting Kitchen

www.winedinemacau.com Organized by Main sponsor

Tribuna de Macau

www.winedinemacau.com Organized by Main sponsor

Wine Magazine