FOUNDATION HIGHLIGHTS Directors & Staff Throughout 2017, the Florin Road Foundation focused 2017 Board of Directors 2017 Staff on bringing our Florin Road community together via Barbara Etrick, President, State Farm Insurance Corey De Roo, MBA-Marketing economic and space activation events. As always, we Geoffrey Ross, Vice President, SHRA Executive Director, Florin Road Partnership continued our support of local arts and educational activities, community-building, and social development. Tiffani Fink, Secretary/Treasurer, Paratransit, Inc. 5501 66th Avenue #200 Sponsorship support included Florin Historical Society, Tom Donaldson, Florin Road Arts & Business Complex Sacramento, CA 95823 (916) 424-4230 Sacramento Sheriff Department Volunteers in Partnership Salwa Hashwa, Oxford Street (VIPS), National Night Out: Parkway Estates North Scott Rogalski, SBDC Consulting [email protected] Neighborhood Association (PENNA) and Golf Course Doug Bailey, Ethan Conrad Properties FlorinRoad.com Terrace Estates Neighborhood (GCTENA), The Wellness twitter: @FlorinRoad & Recovery Center South, and of course Luther Burbank Bobby Phan, iPan Investments facebook.com/FlorinRdPtshp High School. Mariane Santos, NewMark Merrill Companies 2017 Special Event highlights featured Golf Course Keaton Riley, County of Sacramento, Terrace Estates Neighborhood’s 25th Anniversary Ice Supervisor Patrick Kennedy, D2 Cream Social, Tet Festival & Lunar New Year Festival in Mai Y. Vang, City of Sacramento, conjunction with the Greater Sacramento Vietnamese Councilmember Larry Carr, D8 American Chamber of Commerce (GSVACC) & Chase Stremsterfer, Business Environmental Vietnamese American Community of Sacramento Resource Center County of Sacramento (VACOS); We ended the year with the introduction of SoFar Sounds pop-up music concerts, a global initiative For Good to bring in funds from the greater Eva Gonzalez, F&M Bank aimed bringing back the magic of live music while Sacramento region. Our Foundation was graced 2017 Florin Road Foundation Board Members activating spaces in unconventional ways. with a generous $10,000 private donation made in Scott Rogalski, SBDC Consulting support of continuing our good work within our South Fundraising efforts pivoted during our yearly renewal Jim Peterson, Luther Burbank High School period, utilizing digital technology such as Network Sacramento area. Evelia Marquez, Keller Williams Angela Coxeff-Tanner, Safetyville USA BIG BELLY SMART WASTE SYSTEM In 2017, our district security provided by Paladin Private In 2017, our 30 Big Belly trash bins collected more Security, worked in conjunction #WeAreFlorin waste than ever. We are proud to be making Florin with local law enforcement Road a better place, one Big Belly at a time. to abate crime in our district. • 124,470 gallons of trash collected Responding to a total of 3,035 calls for service from property owners, business ANNUAL • 56% reduction in collections tenants, and the community. Through the direct efforts of our fully armed trained guards, crime in the • 89% increased efficiency following categories was drastically reduced: REPORT of collection times • Vehicle Sales 11 calls Keeping Florin • Alarm 7 calls Road Cleaner • Anti-Social Behavior 2,319 calls in 2017 • Administrative 18 calls 2017 • General Security 137 calls #WeAreFlorin

FEED ME! • Public Safety 50 calls • Property Crime 68 calls • Quality of Life 115 calls • Sex Crime 23 calls • Traffic 74 calls • Violent Crime 213 calls 2018 ANNUAL REPORT TODAY. TOMORROW. TOGETHER. LETTER FROM THE BOARD PRESIDENT

2018 has been an exciting and productive these problems, our maintenance staff has provided an year of accomplishments for the Florin Road invaluable service that is seen on a daily basis to hundreds of Partnership. businesses and people. With the ongoing & measurable success Looking to the future, under the creative and experienced of our numerous, well established programs leadership of our Executive Director, Corey DeRoo, she is that continue to provide services and coordinating projects that include increased security, refreshed added value to the Florin corridor, it is this landscaping, holiday light displays, marketing programs, real momentum of improvement that defines a estate development, micro-transit options, monument signage strong Property and Business Improvement and more public arts & economic development programs, all District (PBID) service area. vital to adding increased value to the area. Here are just a few, but important examples of what has In order to continue this steady momentum of improvement happened in a strong Florin PBID: and take the Florin Road Partnership district to the next level of vitality and added value to investors, an annual assessment Starbucks (Area 49) – Florin location is the second busiest store increase of 5% to property owners is necessary to meet these and first most profitable store in the Sacramento area. goals. Banks – Bank of America’s Florin Branch and Wells Fargo’s Florin Why the assessment increase? For over 20 years, The Florin Branch are the two busiest branches in all Northern California. Road Partnership has worked hard to establish a vibrant, diverse Walmart – Florin store does the most volume of all their and profitable commercial business environment in order to Northern Calif Stores attract more investment and redevelopment in the corridor. The Florin Road Partnership continues to provide a highly The cost of doing business in a safe, clean and vibrant coordinated effort to produce a safe business and residential community is the number one priority of the business community environment. From private security patrols to community and our Partnership is strongly committed to consistent monitoring & follow up by our Homeless Outreach making sure every dollar going to our programs is well spent. Navigator, these services are enhanced by the hands on Today, Tomorrow, Together: #WeAreFlorin. partnership with local law enforcement agencies. The monumental task of cleaning and maintaining the corridor on a daily basis has been nothing short of miraculous when looking at the sheer numbers and volume of work done by the few members of our highly dedicated maintenance staff. From servicing the Big Belly solar trash compactors, to picking Barbara Etrick up truckloads of discarded trash, to hazardous materials clean State Farm Owner Agent and Florin Road Partnership Board up, to ongoing interactions with many of the people creating President

MAINTENANCE ACHIEVEMENTS 1,742 73,725 1,038 Bags of Trash to Landfill in lbs. Carts Retrieved

For Sale

$50 each 345 524 126 72 Illegal dumping Illegal Signage Graffiti Stickers HOMELESS NAVIGATOR SUCCESS

Our Homeless Navigator, Cheryl, is out in the District each day, making positive changes for those who need it most. Here are some of the highlights of 2018.

Helping 110 people obtain needed documents (SS Card, Birth Certificate, Valid ID) Shelter for 42 people 22 153 Individuals Connecting 4 people to AOD services Families Transportation for 31 people Helping 2 people obtain health insurance Primary Care for 12 people Helping 2 people obtain income 177 Total Client Served Florin Road Partnership, Inc. Statement of Financial Position, December 31, 2018

ASSETS 2019 Operating Budget Current assets: Cash $115,014 Total current assets 115,014 Property and equipment: Office furniture and equipment 19,072 Leasehold improvements 33,016 Less, accumulated depreciation (14,053) Total property and equipment 38,035 Other assets: Renewal costs, less $4,487 and $-0- 40,381 amortization Total other assets 40,381 Total assets $193,430 54% Clean and Safe - $250,000 LIABILITIES AND NET ASSETS 18% Marketing - $83,000 Current liabilities: 10% Capital Improvements - $46,000 Accounts payable $ 19,041 8% Advocacy & Economic Due to Florin Road Foundation - Development - $37,000 Total current liabilities 19,041 7% Administration - $32,000 Net assets - unrestricted 174,389 Total liabilities and net assets $193,430 3% Contingency/Reserve - $14,000 TOTAL - $462,000

THE SERVICES WE PROVIDE Special events sponsorship Business attraction and retention Private Security patrols – 12-Hour Shifts for Holiday 24/7 on-call armed guards, security escort, and alarm District banners and utility art wraps activation checks for businesses Tet Festival and Lunar Flower Festival Sponsorships Clean-up crews – large dumps, furniture, and displaced shopping carts Solar-powered holiday lights Street ambassadors and homeless navigators Big Belly solar powered trash compactors Marketing and advertising to increase a positive image for South Sacramento Advocacy at the government level and at business chamber meetings District maintenance – street and sidewalk sweeping, graffiti removal Installation of bus benches, tree wells, and public art Landscape maintenance – tree trimming, watering, weed removal, and new plantings v

Foundation for Annual Report 2018 The Florin Road Foundation, our 501(c)3 nonprofit annual grant & donation program, continues to provide much needed financial support for local community groups and schools, thanks to generous donations from local businesses and our fundraising efforts. Our Foundation beneficiaries include local K-12 school enrichment programs, school, park & neighborhood beautification and safety events, and an ongoing scholarship program for graduating seniors of Luther Burbank High School. The Florin Road Foundation, founded in 1998, proudly has donated more than $150,000 in the form of grants to local community programs as follows: • Luther Burbank High School • Friends of Martin Luther King, Jr. Library • Phoenix Park CEC After School Programs/ Spelling Bee & Speech Competitions • Neighborhood National Night Out events • Florin Historical Society • Wellness & Recovery Center • Vietnamese Tet Festival & Lunar Flower Festival • Sacramento County Sheriff Volunteers in Partnership program • So Far Sounds • Sacramento Tree Foundation In 2018, our district security provided by Paladin • California Association of Student Councils Private Security, worked in conjunction with local This kind of teamwork and diversity of partnerships law enforcement to abate crime in our district. with the Florin Road Foundation are key components Responding to a total of 2362 calls for service to maintaining these vital programs and securing the from property owners, business tenants, and the future vitality of the Florin Road Business Corridor. community. Through the direct efforts of our fully armed trained guards, crime in the following categories was drastically reduced:

Vehicle Sales 10 calls Alarm 7 calls Anti-Social Behavior 1938 calls Administrative 21 calls General Security 59 calls Public Safety 51 calls Property Crime 78 calls Quality of Life 101 calls Sex Crime 29 calls Traffic 48 calls Violent Crime 51 calls Directors & Staff 2018 Staff Corey De Roo, MBA-Marketing 2018 Board of Directors Executive Director, Florin Road Partnership Barbara Etrick, President, State Farm Insurance 5501 66th Avenue #200 Bobby Phan, Vice President, iPan Investments Sacramento, CA 95823 Tiffani Fink, Secretary/Treasurer, Paratransit, Inc. (916) 424-4230 Tom Donaldson, Florin Road Arts & Business Complex Salwa Hashwa, Oxford Street [email protected] Mariane Santos, NewMark Merrill Companies FlorinRoad.com Keaton Riley, County of Sacramento, Supervisor Patrick Kennedy @FlorinRoad Jaime R. Cervantes, City of Sacramento, Councilmember Larry Carr, D8 facebook.com/FlorinRdPtshp Chase Stremsterfer, County of Sacramento, BERC Eva Gonzalez, F&M Bank Lucrecio “Luke” Rodriguez, Bower Properties

2018 Florin Road Foundation Board Members Angela Coxeff-Tanner, Safetyville USA Evelia Marquez, Keller Williams Jim Peterson, Luther Burbank High School Sergio Robles, Office of Congressman Ami Bera Mai Vang, Sacramento City School District #WeAreFlorin