ForSaleByOwner.com® Home Builder Program Quick Facts
About The Company
ForSaleByOwner.com was created to empower owners to buy and sell their homes themselves by taking advantage of the incredible marketing power of the Internet and the growing consumer interest in avoiding high broker commissions.
Founded in 1999, ForSaleByOwner.com has helped hundreds of thousands of home owners save billions in commission. As the largest by owner website in the world, ForSaleByOwner.com arms home sellers, home buyers and home builders with all the tools necessary to sell and buy their homes by providing the most visible Internet advertising, the best support and services including: mortgage, title/escrow, neighborhood ‘by owner’ information, one on one coaching, buyer qualifi cation and website everything necessary to be a successful home seller.
As a home builder, if you list your new homes on ForSaleByOwner.com your properties will reach 2 million active homebuyers on the Internet every month.
ForSaleByOwner.com Network Offering Alongside its profi table premier website, ForSaleByOwner.com currently lists tens of ForSaleByOwner.com distributes 800,000 thousands of homes on its website and in its magazines, with a readership of close to magazines throughout the country. For its 1.6 million each month, across the largest real various services, the company charges estate markets in 13 states. individual home sellers a low fl at fee and home builders nominal fee. Each home builder can upload an unlimited amount of properties in mass each month.
Mission Industry
ForSaleByOwner.com’s mission is to be the With the growing trend toward the For Sale premier “One-Stop” real estate shop where By Owner market, customers are turning buyers, sellers and builders can fi nd all the to websites that offer them choice. Of the tools necessary to list, display, and sell their 6.6 million real estate transactions that property without having to pay a commission. occurred last year, 20% were For Sale By Owner (FSBO), and that number is projected to grow to 50% by 2010 (Forrester).
www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE Traffi c
Averaging in excess of 1 million unique visitors per month with 22 million page views, ForSaleByOwner.com is the premier destination for, for sale by owner properties which includes new homes offered by builders across the country.
According to Alexa, an Internet based resource that tracks and ranks the effectiveness of websites in generating viewer traffi c and 6. www.ForSaleByOwner.com reaching their audiences, ForSaleByOwner.com ranks in the top 6 most popular Real Estate Web Sites in the world, and the largest by owner site.
22 million page views
top 6 most popular Real Estate Web Sites
Marketing & Advertising
ForSaleByOwner.com uses aggressive advertising both in traditional and online media which includes, Google, Yahoo, MSN, radio, TV, newspapers and direct mail to drive potential property buyers to its website and its magazines in order to help sellers generate interest in their property.
We spend millions of dollars a year on on-line and offl ine marketing that drives thousands of buyers to our site everyday.
Because of these marketing programs, buyers know that the ForSaleByOwner.com web site is a place they can go to fi nd thousands of homes that are “for sale.”
www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE Home Builder Program
Why The Internet is Important When Selling Your Properties?
• Compared to newspaper ads, 57% more people buy their homes as a result of fi nding them on the Internet. • Over 1 million active buyers visit ForSaleByOwner.com each month Over making it one of the most visited real estate web sites in the country and the #1 by owner website in the world. There’s no Internet presence stronger than ForSaleByOwner.com.
• Listing your homes on ForSaleByOwner.com will showcase your properties to millions of prospective buyers both locally and across 77% the United States. of new home buyers
• It’s a fact: The Internet has become the most important part of the start their search for home selling process because it is a fast and cost effective way a home on the Internet. to reach millions of buyers. Since 1999, ForSaleByOwner.com has helped hundreds of thousands of Americans sell their homes and save money in the process
We Can Help Save You Thousands Per New Home Sold!
In the past, home builders were forced to work with Realtors, which also obligated them to pay a commission (based on the sale price of the property) that ranged from 4% to 6%. ForSaleByOwner.com has an outstanding, more effective and far less expensive alternative. Our Home Builder Program is based upon a nominal monthly fee with a fl at fee for our Optional Multiple Listing Service. This is a great hybrid solution to the old problem of how home builders market their properties for sale.
MLS Option
ForSaleByOwner.com can provide home builders with reduced commission MLS listings for $400 per listing.
ForSaleByOwner.com has built one of the largest professional real estate broker networks in the country so that “for sale by owners” and home builders like yourself, can have their homes listed in the MLS.
The ForSaleByOwner.com MLS package offers the best of both worlds: if you fi nd a buyer through ForSaleByOwner.com you pay no commission; if an agent fi nds you a buyer after seeing your home in the MLS then you pay only a 2-3% commission (as opposed to the traditional 6%)! Either way you’re still saving thousands and you’re never obligated to accept a buyer from either ForSaleByOwner.com or from a broker.
www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE Benefi ts
Benefi ts Of Listing Your Properties On ForSaleByOwner.com:
Cost Effective Brochures Robust Listing A cost effective way to alert home Homebuyers respond to seeing Each property listed includes buyers that your new homes are a summary sheet displaying the a 1,000 word description, six for sale. selling points of properties. Your color photos and can include a ForSaleByOwner.com Internet virtual tour/slideshow as well as listings automatically print out the ability to edit your ad at any Home Buyer Leads into beautiful customized color time and track the number of ForSaleByOwner.com delivers brochures containing the potential buyers who view your quality traffi c from educated, properties information and a ad on a regular basis. interested and motivated buyers. photo. The brochure prints on You’ll get unparalleled exposure on standard 8.5” x 11” paper which ForSaleByOwner.com with nearly fi ts in the ForSaleByOwner.com 2 million people visiting us each Brochure Dispenser. Network and Partner month to search for homes. Exposure When a property is placed on ForSaleByOwner.com it Ease of Use Yard Signs Quality yard signs are an also gets placed on our entire Our proprietary technology allows integral part of the home selling family of websites as well home builders to effi ciently upload process. ForSaleByOwner.com as our partner websites their properties in mass to can provide home builders with including SaleByOwner.com, ForSaleByOwner.com, allowing professional signage that will ByOwnerSales.com, ATT.net, them to manage the transaction attract the attention of buyers Military.com, Be-Jane.com process in a single and simple whether they’re on foot or and many more. format 24 hours a day, 7 days driving by. a week.
List Up to 25 Homes for Only $399 a Month For only $399 monthly, home builders may upload and list as many as 25 of their properties each month. The process of uploading property listings to ForSaleByOwner.com is extremely simple because our proprietary software lets builders upload their various properties in mass. All ads on ForSaleByOwner.com post instantly and can be edited or cancelled at any time, 24 hours a day 7 days a week.
Get Started Today And Sell Your New Properties Tomorrow! To take advantage of this opportunity, and to sell more of your homeswww.ForSaleByOwner.com for less simply visit | No Commission. Lots of Help. | 1-888-FOR-SALE www.forsalebyowner.com/builder and follow the directions in regard to creating a new account.
Go to www.ForSaleByOwner.com/builder and get started now! Website Features
In addition to providing home sellers and home builders with all the tools necessary to sell their properties, ForSaleByOwner.com enables users to search for properties for sale, research cities nationwide, receive mortgage services, get insurance quotes, and compare quotes from moving companies.
ForSaleByOwner.com offers the ultimate tools to ease the home buying and selling process:
Home Builder Selling Program Neighborhood Statistics ForSalebyOwner.com is the most cost effective ForSaleByOwner.com provides side-by-side, way for Home Builders to alert home buyers that city-to-city comparisons including cost of living, their new homes are for sale. We offer a full suite of taxes, home and insurance costs; as well as quality services to help home builders sell their new homes of life factors such as population, crime index, and —from no commission packages to reduced weather. Visitors also have access to information commission MLS packages. on over 85,000 schools in the United States.
Homes for Sale Free e-Book With the largest database of For Sale By Owner Visitors can download The Complete Guide to properties on the Internet, visitors can search Buying and Selling Your Home, which includes for homes by location, price, size, amenities and everything from the latest trends in marketing other attributes such as new construction. your home to sample forms and contracts.
Listing Packages Cash Back Incentive Program Home sellers can choose from several affordable Visitors can receive signifi cant cash back listing packages to suit their individual needs. All incentives for using one of ForSaleByOwner.com’s packages include six color photographs, can include buyer services to buy their home. a virtual tour/slideshow and a 1,000 word description as well as the ability to edit their ad at any time and Moving Quotes track the number of potential buyers who view their ForSaleByOwner.com provides free moving ad on a daily basis! quotes, covering every type and size: large and small, international, long-distance, local, Mortgage Services full-service, self-service and truck rental. ForSaleByOwner.com provides unique services to assist buyers in completing the sale of their home from pre – approval and credit screening to Service Providers refi nancing and home equity loans. This comprehensive database of professional service providers connects homebuyers, home builders and home sellers with title companies, Mortgage Calculators lawyers, home inspectors, mortgage providers, Mortgage calculators help ForSaleByOwner.com appraisers, and more! visitors predict mortgage costs. Visitors can determine qualifi cations for a specifi c loan as well refi nancing options.
www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE Unparalleled Exposure
When a home builders put their new homes for sale on ForSaleByOwner.com, we’ll expose them to millions of buyers both locally and across the country.
ForSaleByOwner.com can help to increase exposure locally by providing professionally designed “high impact” lawn and directional signs. They tell all passers-by that a home is for sale and featured on the ForSaleByOwner.com web site.
of homebuyers said the FOR SALE 70% sign in the yard sold them
Retail Initiatives
Real Estate is changing rapidly and more home sellers are choosing to save themselves thousands of dollars by selling their home without a real estate agent. ForSaleByOwner.com has developed a Home Selling System, Weather- proof Brochure Dispense and CD-ROM to help educate and empower today’s homebuyer’s and sellers.
In December 2005, ForSaleByOwner.com entered into a relationship with Home Depot to sell ForSaleByOwner.com products in over 1,700 Home Depot stores nationwide.
Home Depot will sell the ForSaleByOwner.com Home Selling System and Weatherproof Brochure Dispenser products. Through this collaborative sales and marketing effort, ForSaleByOwner.com will be able to reach millions of Home Depot customers who are beginning their home selling process giving them even more choices and fl exibility.
www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE Demographics
ForSaleByOwner.com gains valuable feedback from its online community of home sellers. This feedback results in the following statistics about our core seller demographics.
GENDER AGE
Male 53.34% 18-24 0.86% Female 46.66% 25-34 14.80% 35-44 18.24% 45-54 12.40% EDUCATION 55-64 7.57% Some High School .42% 65+ 2.93% High School Graduate 9.85% Some College 24.66% College Graduate 36.38% FIRST TIME SELLER?
Some Graduate School 7.54% Yes 64.47% Completed Graduate School 20.16% No 35.53%
HOUSEHOLD INCOME WOULD YOU RECOMMEND SELLING YOUR OWN HOME?
Under $20,000 per year 2.05% Yes 79.34% $20,000 to $35,000 per year 3.99% No 20.66% $35,000 to $50,000 per year 12.08% $50,000 to $75,000 per year 23.43% SELLER SOLD SUCCESSFULLY $75,000 to $100,000 per year 22.89% Over $100,000 per year 35.45% Yes 68.2% No 31.8%
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